Episode 10 Oxford Street Revealed


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Episode 10

Observational documentary series. It's the biggest day in the street's calendar: the Christmas lights switch-on. Cheryl Fernandez-Versini has been booked to push the button.


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It's the most famous shopping street in the world,

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in the heart of Britain's capital city.

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A mile and a half long, with 30 million visitors each year.

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With some of the world's most famous shops...

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CHEERING

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-..biggest stars...

-Kate Moss!

-CHEERING

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..and busiest stations.

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Sorry, guys! Stand back for me.

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What does it take to keep it running, 24 hours a day...

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It's the busiest street in the world, so it needs constant attention.

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..seven days a week?

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Oi! Clear off.

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Welcome to Oxford Street. Welcome to the pickpocket team.

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'Are you ready, London?'

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A street that never sleeps.

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This sort of thing wouldn't happen anywhere else.

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Oxford Street.

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-Coming up...

-Christmas here, everybody!

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CHEERING

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It's switch-on the time for the street's Christmas lights.

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-I have to make my stage work, I'm sorry.

-OK, all right.

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If the team can get everything set up in time for Cheryl.

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-CROWD CHEERS

-Cheryl!

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Ten, nine...

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I'm losing them.

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The police are on the trail of suspected shoplifters...

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Turn around. You've come to Oxford Street to steal,

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we will deal with you. You understand?

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And tastes clash, personal shopping.

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-Oh, my God. I love it!

-Good!

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-It doesn't suit you at all.

-Yep.

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No-one wishes it could be Christmas every day more than Oxford Street.

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Over 12% of shops' annual sales are made in the festive period.

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And to make sure people choose Oxford Street for

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their Christmas shopping, for the last 55 years,

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the Street has invested in a world-famous light display.

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It's a big deal for the street.

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This year, 10,000 people are expected to watch live

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as 1,500 illuminated globes

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and three quarters of a million LEDs are lit up

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by Cheryl Fernandez-Versini, as part of a huge switch-on show.

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Making sure the stage is set for Cheryl is the job of Dean Parker.

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Right, I've got a coffee now, I'm a bit more woken up.

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But there won't be a show without a stage.

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And as dawn breaks on the most important day of the street's year,

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it's Dean's job to build it.

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The problem we have is that this ice cream unit here is in the way.

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The last time it was moved, someone moved it with a forklift truck

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and they damaged it.

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And as a result, it can no longer be moved, otherwise it will fall apart.

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So, unfortunately, we have to build around this.

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And this splendid structure is going to be within our stage.

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Which is something of a challenge.

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Getting the stage built takes a generous helpings of manpower.

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Chuck it over the top and it will be a "U" outwards and then...

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-Pull it from the back, up.

-Yeah, we're going down this way.

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Stay close to the stage, Dez.

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That needs to go that way.

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Whoa, whoa, whoa!

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There's three or four on the stage.

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-Right, go on, other way.

-HE GRUNTS

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That was heavy. That was VERY heavy!

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It's up now, and that's a huge weight off my mind.

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The stage will host an hour-long switch-on show.

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This year, it includes five music acts, a talent show winner,

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the live unveiling of sponsor John Lewis's TV ad,

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and at the end of it all, Cheryl.

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And at Christmas, fans come from far and wide to follow their star.

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I am excited to see Cheryl. On a scale of one to ten, I'm about a 12.

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We've travelled all the way from Wales today, I'm quite excited,

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-but she is like, overly...

-I'm that excited I want to die!

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So beautiful. I love her so much.

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I'll probably start crying if I go into it.

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To make sure everything's in place for their idol,

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Dean and his team finish off fitting out the stage.

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You'd never know there's an ice cream stand underneath it all.

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Two-two, hey-hey, head-tail one.

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Overseeing the show itself is producer, Jo Dakin.

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What I want to do is work out this area here.

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So shall we just have a nose at the stage?

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It's much more shallow than I expected.

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I mean, it's...it's a tight squeeze, isn't it?

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Unusually for an event of this scale, there's no rehearsal,

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adding to the pressure on Jo.

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Right, what we need really urgently from the presenters

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once they arrive is what they're going to say.

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Around half a million people will watch the switch-on for a live

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link to the local news, which Jo will coordinate.

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We're meant to go live to London Tonight at 6:17.

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So I will definitely feel the pressure then.

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In addition to Cheryl and the music acts,

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there'll be a less well-known performer on the stage tonight.

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The street's Retail Association has run a talent competition

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for a new face to appear.

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It's been won by a local girl, 16-year-old Lauren Mae Kidd.

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SHE SINGS

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As she's never done anything like this before,

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Jo's allowing Lauren a quick rehearsal.

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We haven't given anybody else a sound check at all,

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but we wanted her to feel she could have a microphone in her hand

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and actually find out what she sounded like,

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so she had confidence when she actually came on.

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Lauren's nervous, and not just because

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she thinks this could be her big break.

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It's also a street that means a lot to her.

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It's actually really crazy, because Oxford Street

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is one of the main streets where I shop.

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And I've always been here, walking up and down and past

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when I was a little girl and I just...loved it.

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So it's crazy to perform in Oxford Street!

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And her grandparents have come to see her, too.

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-She's very good.

-Very good.

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Well, we think so! THEY LAUGH

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But Lauren isn't the only one making a stage debut tonight.

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The all-important switch-on device is also unveiled.

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OK. It's all about this button.

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On. Off.

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But before any buttons can get pushed,

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there's still a load of preparations to be done.

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Dean's entering what he calls "the mad hour".

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Still live traffic, still live traffic!

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Yeah, mad hour.

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Haven't yet got the road... The closure's gone in,

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but there's still traffic, they're still using taxis and buses,

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not a lot, but enough to make it tricky.

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Tree branches and even the traffic lights are removed to improve views.

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The road is closed to traffic and a crowd area cordoned off.

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No, only the branded one!

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Watch these crowds when we try and tape it off now. You'll be amazed.

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They'll be ducking and diving, jumping over it,

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leaping over it, limbo-ing under it.

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And then...everything's ready.

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Later in the programme, wires get crossed at the light show,

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as the team get ready for the big moment.

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If this doesn't run at the right time, I'm really sorry, I have to...

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-...sort it out in a second.

-No, you won't.

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Some officers on the Metropolitan Police's pickpocketing squad

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live to catch thieves.

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Sergeant Steve Stamp is one of them.

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Operation Blizzard, we all know what that means.

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We're now in the peak period for the type of offences

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we're dealing with on a daily basis.

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He heads up the West End team

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and his powers of detection are legendary.

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He can spot the giveaway signs and catching crooks is what

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gets him out of bed on a cold and rainy weekend morning.

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It's a total war on crime.

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We're out there every day on Oxford Street. We're out there

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catching bag thieves, we're out there catching pickpockets,

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we're catching bogus police officers,

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we're catching the lot of them.

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And no matter what the weather is doing,

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Sergeant Stamp and his fellow officers are patrolling their beat

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looking for pickpockets and shoplifters.

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Oxford Street, Christmas period.

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The streets are already starting to swell up.

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It's all about a cat-and-mouse today.

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Not only are we up against the criminals, the thieves,

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we're also up against the weather conditions.

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Today, they've been patrolling Oxford Street.

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But so far, found nothing.

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But on neighbouring Regent Street,

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Steve suddenly spots what he's looking for.

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This group has aroused his attention.

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Right there. Literally, the four guys right there.

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He's asking them to do something, he's shaking his head.

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He's also got an empty carrier bag, which will be foil-lined,

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all right, so they're out to steal.

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Most police officers wouldn't have spotted anything amiss

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with these lads, but Steve is an experienced spotter

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and he believes they could be shoplifters.

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It's not an easy call, as all four of them are young.

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They've got a sort of older male who is actually telling

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and showing one of these juveniles how to actually steal.

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Um... We're going to follow them and see what they do.

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Game time.

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The man holding the black bag and the youths next to him

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are Steve's suspects.

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They haven't realised that the street's thief taker is just

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a footstep behind them.

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He's telling him how to hold the bag.

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He's telling him what stores to go to.

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He's trying to gee him up to do it.

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The gang have turned around.

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Steve's prepared for that, though, and pretends he's browsing.

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He's soon back after the suspects.

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Right, come on.

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He's right behind them as they walk into a store,

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giving Steve a window to call in other officers from the team.

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Now, we can either go with them and watch them steal...

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..or we can hang back, wait till they come out and nab them.

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Store security knows Sergeant Stamp on sight.

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And they know that with him on the case,

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the chances the store will get robbed are now tiny.

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Three youngsters, one male. They've got a black bag they're carrying.

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There's one.

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You can see it's important that we liaise with security staff,

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it saves us getting blown, we get the cameras on it.

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Modern technology does the job for us.

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-All right. Do you think they've got the goods?

-I think so.

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All right, what I'm going to do is, if you print this up,

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-I'll follow them. Don't stop them,

-all right? OK.

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I will stop them further on, all right.

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The one with the bag will definitely be getting stopped.

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-You'll have your goods.

-All right, thank you.

-All right.

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With an arrest likely, Steve lets the rest of the team

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know where he wants them to be.

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I think they've done a job, I need you now.

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Steve's right behind the boy with the black bag

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when he and his friends rush across the road.

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Steve does his best to catch up.

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BLEEP

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Having told the store security that he would get any goods back,

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Steve might be about to be embarrassed.

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I'm losing them.

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The four suspects have been lost from the sight

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in the rain and the crowds.

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If Steve can't find them soon,

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then anything they've stolen is long gone.

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Later in the programme, Steve tracks down the gang of four

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and the search turns up more than he bargained for.

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Turn around!

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Look at that, what's that for.

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Why're you on a tag?

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-Is it for stealing?

-No!

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In less than an hour's time,

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Oxford Street will host the biggest event of its year,

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the Christmas light switch-on, featuring a crowd of thousands,

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five musical acts, a talent show star

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and Cheryl Fernandez-Versini pressing the button.

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ALL: Whoo!

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With the road closed and everything ready,

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the hordes of Cheryl fans are allowed to descend on the arena.

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OK, we're ready down there.

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Dean to Jo, we're letting them in, over.

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Slowly, slowly don't push, don't crush.

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Jo to Louise, the audience are in.

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Cheryl!

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-Backstage, Jo runs through things with her team.

-OK, what...

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I need them down by...now.

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I'm relying on you to have everybody backstage when I said.

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Meanwhile, show presenters Dave Berry and Lisa Snowdon have arrived.

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It's always an honour to be asked to switch on the lights

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and this is like a massive one, being down at Oxford Street.

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We've got some amazing people performing...

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-But Cheryl will be there, she's going to handle it all.

-Yeah.

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Because I reckon she can count AND push at the same time.

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Mmm, quite possibly.

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Seven minutes to show, ladies and gentlemen.

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CROWD CHEERS

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You are going to say when it's time to go, the countdown clock.

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-All right?

-Leave it to us.

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CROWD CHEERS

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RADIO: "Dave Berry and Lisa Snowdon..."

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The hosts take to the stage and warm up the crowd.

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Who loves Christmas?

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-CHEERING

-Good, good.

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So, ladies and gentlemen, boys and girls, let's get

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the show started in style, and here's the one, the only, Rixton!

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# Shot gun, aimed at my heart

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# You got one... #

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With Rixton's set underway, the show's off and running.

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Backstage, someone from the local news programme has arrived to

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discuss the live link-up with Jo.

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-For the 17-past...

-Yeah...

-..we aim to go for the switch.

-Yeah.

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-No later, if we can.

-No.

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Waiting in the wings for her cue, is 16-year-old Lauren Mae Kidd,

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and the butterflies are kicking in.

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Guys, she's been selected from thousands of entries

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to come perform for you all tonight. CHEERING

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My throat's going all dry!

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And backstage waiting for another key event is presenter, Dave.

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Sponsor John Lewis will be

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unveiling its Christmas television ad.

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And he'll have to cue the big moment.

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I need some words.

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-What will you do, what will you say?

-Um...

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But Dave has got to go and do a link-up for his radio show.

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Look, OK. W-what, hang on a minute. So, you...

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I'm really sorry, I have to go and do this for my radio show.

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Well, if this doesn't run at the right time... I'm really sorry,

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-I have to...

-We'll sort it in a second...

-No, you won't, because...

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You absolutely won't, because I have to make my stage work, I'm sorry.

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-All right, OK.

-Excuse me...

-Please, it's fine. Relax.

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I'm sorry, I have to make it work.

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-I'll say, "Let's roll the ad", that'll be the cue.

-Thank you.

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It's OK, no problem.

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Right, the cue is, "Let's roll the ad."

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I do have to be the boss.

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Fundamentally, if I don't know what cue they're going to give in to

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something, the whole thing just sort of tumbles down, really.

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So it's really, really important and if we don't know beforehand,

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you know, we've got... We're guessing.

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And at the moment, I just want to make sure we're on the nail.

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When we come back, Dave cues.

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Let's roll the ad!

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LAUREN SINGS

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'Lauren Mae Kidd!'

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-Hi!

-And Cheryl gets ready to push.

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ALL: Nine, eight, seven...

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Oxford Street likes to think of itself as being at the

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cutting edge of retail.

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And at the moment, there's one key trend

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that's taking the street by storm.

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Personal shopping.

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It used to be the preserve of the rich and famous,

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an expensive service you had to pay for. But not any more.

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An increasing number of stores now offer anyone the chance to

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book an appointment with a stylist, free of charge,

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who will use their expertise to come up with clothing ideas.

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Firmly on the personal shopping bandwagon is Debenhams.

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Alain Mehada runs the personal shopping team

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at their Oxford Street store.

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OK!

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Alain isn't on commission.

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But for the store to be able to offer his services free of charge,

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he's got to make sales, which means picking clothes his clients like.

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I love people, I like to change people,

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I like to change them from distressed shopper to a happy shopper.

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Alain's first client, business development manager, Wendy, has arrived.

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My boyfriend's been suggesting that I do something like this for quite

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a while, because I seem to have just, I don't know,

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lost my confidence or... In the...

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In terms of how I look or what I should be wearing and what

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I feel comfortable in, what looks good.

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Hello! Is that Wendy?

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-Yes, it is, hi.

-Nice to see you.

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I will warn you, I've been shopping and come back empty-handed

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-many times before, so no pressure.

-SHE LAUGHS

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No problem, I've been hearing this for a long time.

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And then it's on to the first outfit.

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Can he make her day and make himself a sale?

0:16:420:16:46

Let's go for something different.

0:16:460:16:49

-This and that.

-I would never pick them up, but...

0:16:490:16:52

Hurrah for that. The word I want to hear from my customers, OK?

0:16:520:16:56

WENDY LAUGHS

0:16:560:16:57

A few minutes later, and Wendy's ready for Alain.

0:16:570:17:00

-I really like this vibe.

-Ah!

0:17:000:17:02

It's very suave, very classic and to be honest with you,

0:17:020:17:06

if I was a client, your client, I would be inspired by your look.

0:17:060:17:10

It looks like at least one sale for Alain.

0:17:100:17:13

That is a bingo!

0:17:130:17:15

While Wendy moves on to her next outfit, Alain's got more clients.

0:17:160:17:21

Take a seat, darling.

0:17:210:17:22

Laura is a freelance screenwriter and mum.

0:17:220:17:26

-So, I'm a mother...

-OK...

-Er, but I still want to look fabulous.

0:17:260:17:29

-Of course.

-Of course.

-Yeah.

0:17:290:17:31

-Um, so, just things that I can probably lunge and squat in...

-OK.

0:17:310:17:35

SHE LAUGHS

0:17:350:17:36

-But... And are comfortable...

-Of course.

0:17:360:17:38

-..yet with that edge of style and the..

-Uh-hmm.

0:17:380:17:41

A little bit... So I feel a bit special.

0:17:410:17:43

Student Julius is also here, with sister, Samira,

0:17:430:17:46

for different reasons.

0:17:460:17:48

He hates shopping, but his wardrobe needs a serious overhaul.

0:17:480:17:52

Shopping's not really something that I enjoy doing.

0:17:530:17:56

So I actually could wear... Sort of get a whole outfit in one go.

0:17:560:18:00

And Alain and Sylvan are soon swinging into action.

0:18:000:18:03

Things start well.

0:18:030:18:05

-Go for it, girl! LAUGHING:

-Thank you.

0:18:050:18:08

-I like that.

-Oh, you've got a good eye!

-You think?

0:18:080:18:11

-I can see why they employed you!

-Yeah?

0:18:110:18:14

-Wow!

-That's cool.

-That is more...

0:18:140:18:16

But not all of Alain's picks are popular.

0:18:170:18:22

Oh, my God! I love it!

0:18:220:18:23

-I couldn't!

-Why?

-Because it's like a body condom!

0:18:230:18:27

My God, you look stunning.

0:18:270:18:28

I feel a little bit more self-conscious in this one.

0:18:280:18:31

-The only thing I'm not sure about is the bowtie.

-I'm not a huge fan.

0:18:310:18:34

-It doesn't suit you, at all.

-Yep.

0:18:340:18:35

But Alain doesn't give up easily.

0:18:380:18:40

He's got plenty more outfits planned.

0:18:400:18:43

Wow! Let's see. Wow!

0:18:430:18:47

-Samira, what do you think?

-Definitely.

-Yeah.

0:18:470:18:49

-He sees a different Wendy.

-Like a different person completely!

0:18:490:18:53

Yes. He will say, "Hello-oh!" WENDY LAUGHS

0:18:530:18:56

-SYLVAN:

-Where have you been...

-Yes!

-..all my life?

0:18:560:18:58

Who is this guy who changed your look?

0:18:580:19:01

You've been "Gokked"!

0:19:010:19:04

And Wendy isn't the only one who Alain has had a big effect on.

0:19:040:19:08

I feel like... Alain's changed my view on how to dress.

0:19:080:19:13

Tighten the waist in, get a chunky thing around the neck,

0:19:130:19:16

you're looking fabulous.

0:19:160:19:17

I feel like...I'm going to be a different person

0:19:170:19:20

when I go into work tomorrow.

0:19:200:19:21

-Bravo! Thank you so much.

-Yeah. Thank you very, very much.

0:19:210:19:24

I'll see you again, OK?

0:19:240:19:26

Although it's a free service, there is a bottom line for Alain and his team.

0:19:260:19:30

And today, they've hit it.

0:19:300:19:32

That's £329.50.

0:19:320:19:34

OK.

0:19:350:19:36

Thank you so much. This is my card for next time, yeah?

0:19:360:19:40

-Yeah, absolutely.

-OK.

0:19:400:19:41

I'm here to please my customer and make them happy,

0:19:410:19:44

and I think that's the most important role to be a personal stylist.

0:19:440:19:50

For Alain, it's just been an ordinary day at work.

0:19:510:19:55

But he's part of a growing trend which is changing the way

0:19:550:19:57

people shop for clothes.

0:19:570:19:59

For his clients, it's been a little peek at what it's like to be,

0:20:010:20:05

for one day at least, very far from ordinary.

0:20:050:20:07

Sgt Steve Stamp is in Piccadilly Circus.

0:20:170:20:20

He's followed a group of youths from near Oxford Street

0:20:200:20:22

and believes they've committed a theft in a store.

0:20:220:20:26

In the rain and crowds, he thought he'd lost them.

0:20:260:20:29

But a search finds them in another store, just as his backup arrives.

0:20:290:20:35

Stop! Keep going, keep going, keep going, keep going!

0:20:350:20:37

They're going to see you, keep going.

0:20:370:20:40

Stop there, and get out of the van. They are all in there, all in there.

0:20:400:20:43

Let's take them out. All right.

0:20:430:20:45

Steve decides it's time to bring the game of cat-and-mouse to a close.

0:20:450:20:50

Boys, police officers. All right. All you lot, come with me outside.

0:20:500:20:53

They had no idea Sgt Stamp had been following them

0:20:530:20:57

on their shopping trip. The three shorter boys look very young.

0:20:570:21:01

MUFFLED VOICES

0:21:010:21:04

Time to see what's in the bag.

0:21:040:21:06

All right, now. Come and stand over here.

0:21:060:21:09

-Open up the bag for me.

-Open it.

0:21:090:21:12

The younger members of the group look worried, and no wonder,

0:21:120:21:15

there are brand-new jeans in the bags, but no receipt for them.

0:21:150:21:19

Where did you get these from? You!

0:21:190:21:23

Did you buy them? Course you didn't.

0:21:230:21:25

Look at me.

0:21:250:21:26

Right, you're all under arrest. Conspiracy to steal.

0:21:290:21:31

You don't have to say anything that might harm your defence,

0:21:310:21:34

if you don't mention when questioned something that you may rely on in court.

0:21:340:21:37

Anything you do say may be given in evidence. You're all under arrest.

0:21:370:21:40

It turns out the jeans have been stolen from

0:21:400:21:42

an Oxford Street clothing store.

0:21:420:21:45

Teenagers shoplifting on Oxford Street is not a new problem,

0:21:450:21:48

but one the police and stores take very seriously.

0:21:480:21:52

The three younger boys are shocked into silence.

0:21:520:21:55

The oldest one seems the most upset.

0:21:550:21:57

-HE SOBS

-No point crying, mate.

0:21:570:22:00

Why're you crying?

0:22:000:22:02

You come to Oxford Street to steal, we will deal with you.

0:22:020:22:05

You understand? Cry all you want. I don't really care.

0:22:050:22:08

HE SOBS LOUDLY

0:22:080:22:10

Turn around.

0:22:100:22:11

But Steve can't afford to be impressed by the boy's tears.

0:22:110:22:14

And a search throws more suspicion onto him.

0:22:140:22:18

Look at that, what's that for.

0:22:180:22:20

Why're you on a tag? Is it for stealing?

0:22:200:22:22

-No!

-Why are you on a tag then?

0:22:220:22:24

No, it's my cousin...

0:22:240:22:26

-So, you're wearing your cousin's tag?

-Yeah.

-Oh, wow! I wish...

0:22:260:22:29

What a great idea!

0:22:290:22:30

You're going to steal, you're in trouble. Stand up.

0:22:330:22:37

How about you?

0:22:370:22:38

They probably woke up this morning thinking they were going to come out and steal.

0:22:380:22:42

He thought he was going to teach his guys here how to steal.

0:22:420:22:45

What happens? They all end up in cuffs. Welcome!

0:22:450:22:47

Listen, welcome, welcome to Westminster.

0:22:470:22:51

This is how we deal with thieves, whether you like it or not,

0:22:510:22:53

you're under arrest. End of story.

0:22:530:22:55

Well, there you go. In you get!

0:22:550:22:58

Next one! Little lad, get in there. There you go, Merry Christmas.

0:22:580:23:02

Job done.

0:23:040:23:06

The young age of the boys makes it even more important for Steve

0:23:060:23:10

to show them how seriously they take shoplifting.

0:23:100:23:12

If found guilty, they'll be put in touch with youth offending teams

0:23:120:23:16

in the hope they can change their ways before it's too late.

0:23:160:23:19

Zero tolerance means that these youngsters now know,

0:23:190:23:23

"I can't steal, if I come to Westminster and steal,

0:23:230:23:25

"I'm going to get caught, I'm going to get arrested,

0:23:250:23:27

"I'm going to be thrown inside."

0:23:270:23:29

That's what I'm trying to teach them now,

0:23:290:23:31

I'm tried to show them the hard way.

0:23:310:23:33

At the moment, we have a nice pair of jeans, skinny fit.

0:23:330:23:36

They're not going to fit me, but they might fit one of them.

0:23:360:23:39

I'm more concerned about the chappie there, the ringleader,

0:23:390:23:41

with the tag on him. Yeah, he's crying like a baby.

0:23:410:23:44

He knows he's in trouble. It's game over for him.

0:23:440:23:47

Santa won't be visiting him this year.

0:23:470:23:51

It all adds up to a visit to the police station for these youngsters,

0:23:510:23:54

miles away from the bright lights and shops on Oxford Street.

0:23:540:23:58

Three of the lads are very young, but Steve thinks catching

0:23:580:24:01

the older lad may be potentially a very significant arrest.

0:24:010:24:05

Now, what we have here is clearly somebody who was a thief,

0:24:050:24:10

trying to teach others his sort of street craft, his skills.

0:24:100:24:14

What's happened is, these kids,

0:24:140:24:17

and they are kids, are learning how to steal at a very young age.

0:24:170:24:20

We have managed today to put a stop to their criminality,

0:24:200:24:24

thieving, at this time.

0:24:240:24:26

And what it's going to do to them, is it's going to make them believe

0:24:260:24:29

that if they steal, they will get caught,

0:24:290:24:31

they will be arrested and they could end up in prison.

0:24:310:24:36

Since we filmed, no further action was taken against three of the boys.

0:24:360:24:40

But the one caught holding the bag will receive a police reprimand

0:24:400:24:43

for theft. He will also meet with the youth offending team.

0:24:430:24:46

It turned out he was just 12 years old.

0:24:460:24:49

CHEERING

0:24:560:25:01

There's just 10 minutes to go

0:25:010:25:03

until the switch-on of Oxford Street's Christmas lights.

0:25:030:25:06

We're going to be live on Capital,

0:25:060:25:08

we are going to be live around the world.

0:25:080:25:10

With Cheryl Fernandez-Versini on her way,

0:25:100:25:12

an audience of thousands gathered and a live television audience

0:25:120:25:16

of half a million waiting to watch, the pressure's on.

0:25:160:25:20

And feeling it more than anyone right now

0:25:200:25:22

is 16-year-old talent competition winner, Lauren Mae Kidd.

0:25:220:25:27

So please give a massive warm welcome,

0:25:270:25:30

for the lovely Lauren Mae Kidd!

0:25:300:25:35

CHEERING

0:25:350:25:38

SHE SINGS

0:25:380:25:45

CHEERING

0:25:530:25:57

-Good girl! You did great.

-Well done, didn't you do a good job!

0:25:570:26:00

Mind yourself on the stairs, though.

0:26:000:26:03

I actually... I-I've done it now.

0:26:030:26:05

I thought I dealt with it quite well. I tried my best.

0:26:050:26:09

Stage producer's Jo's responsible for making sure

0:26:090:26:12

everyone hits their cues.

0:26:120:26:14

Due to come off 58.30, they went on at 57.

0:26:140:26:17

That includes the unveiling of the John Lewis ad and making sure

0:26:170:26:20

the big switch-on happens in time

0:26:200:26:22

for the news programme to show it live.

0:26:220:26:24

It's just a case of making sure we give the mark at 18.17.

0:26:240:26:29

But first, the commercial everybody's talking about.

0:26:290:26:32

Dave does his bit.

0:26:320:26:34

-It's so cute!

-Let's roll the ad!

0:26:340:26:37

Just then, the woman who can start Christmas arrives.

0:26:370:26:40

And things swing into action.

0:26:400:26:42

As soon as she goes out there, I think

0:26:420:26:44

Christmas is going to kick off in earnest.

0:26:440:26:46

Christmas here, everybody!

0:26:480:26:51

CHEERING DROWNS SPEECH

0:26:510:26:53

It's Cheryl Fernandez-Versini!

0:26:530:26:56

CHEERING

0:26:560:26:59

Hi!

0:26:590:27:01

Hello, everybody.

0:27:010:27:03

CHEERING DROWNS SPEECH

0:27:030:27:05

-OK!

-Let's get the clock on and start the countdown!

0:27:090:27:13

ALL: Ten, nine, eight, seven,

0:27:130:27:17

six, five, four, three, two, one!

0:27:170:27:23

CHEERING

0:27:240:27:28

And Christmas comes to Oxford Street.

0:27:280:27:30

-Wow!

-Merry Christmas!

0:27:300:27:33

CHEERING

0:27:350:27:36

Merry Christmas, everybody!

0:27:360:27:38

-Thank you to Cheryl.

-Thank you, everybody!

0:27:380:27:41

-Thank you all, have a good night!

-Thanks, everybody!

0:27:410:27:44

Oh, my God! All of that for that tiny moment! It's crazy, isn't it?

0:27:440:27:49

I mean, and then I think we went on 50 seconds early!

0:27:490:27:52

I am now going to have a beer!

0:27:520:27:54

The stage disappears and the ice-cream stand re-emerges.

0:27:560:27:59

And with that, the most Christmassy street in the UK

0:28:010:28:05

gets on with what it does best,

0:28:050:28:07

spreading a little bit of Christmas cheer

0:28:070:28:09

and selling an awful lot of presents.

0:28:090:28:11

It's the biggest day in the street's calendar: the Christmas lights switch-on. Cheryl Fernandez-Versini has been booked to push the button, but before she gets near it, a specialist team have got to make sure everything's in place for the big moment.

The Metropolitan Police pickpocket team have an eventful weekend.

There's a key job for the team building Crossrail, a brand new underground railway running underneath Oxford Street.

We meet the personal shopper helping the Great British public dress better.

A light has gone out at a landmark Oxford Street building. The problem is, it's 400 feet above the ground.