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These are the Dragons. Five of Britain's wealthiest and most enterprising business leaders. | 0:00:24 | 0:00:31 | |
Tonight in this Christmas special, the famous financiers will make | 0:00:31 | 0:00:34 | |
or break the dreams of some of the UK's most festive entrepreneurs. | 0:00:34 | 0:00:39 | |
My children's jumpers. Dog jumpers. | 0:00:43 | 0:00:46 | |
Maybe I could wear one on Christmas Day. | 0:00:46 | 0:00:48 | |
2011, I turned over roughly about a million pounds. | 0:00:48 | 0:00:53 | |
Ah! He's got me. | 0:00:53 | 0:00:54 | |
-Can I have a cup of tea, please? -I'm going to make you an offer. | 0:00:55 | 0:00:58 | |
-ALL CHEER -And later we'll be catching up with some of our Den entrepreneurs | 0:00:58 | 0:01:02 | |
during their most crucial time of the year. | 0:01:02 | 0:01:04 | |
It's empty down there. Why are they all up here? | 0:01:04 | 0:01:06 | |
The Dragons have the credentials, the contacts, the commitment and the cash ready to invest, | 0:01:06 | 0:01:12 | |
but will they be spreading Christmas cheer for any of our entrepreneurs tonight? | 0:01:12 | 0:01:16 | |
Welcome to a special Christmas edition of Dragons' Den. | 0:01:24 | 0:01:27 | |
For most of us it might be the season of goodwill, | 0:01:28 | 0:01:31 | |
but for many entrepreneurs it's the season to make good money. | 0:01:31 | 0:01:34 | |
Hopeful business men and women are waiting to face the Dragons, | 0:01:34 | 0:01:38 | |
desperate to secure a cash injection in order to gear up | 0:01:38 | 0:01:41 | |
for their most profitable time of year. | 0:01:41 | 0:01:44 | |
But don't expect talk to be of mince pies, fairy lights and the office party. | 0:01:44 | 0:01:48 | |
This is business, after all. | 0:01:48 | 0:01:50 | |
Hello. My name is Melanie. I'm known in the industry as Mrs Christmas. | 0:02:22 | 0:02:27 | |
My main business is events. Hopefully today, with your £100,000 investment and 20% return, | 0:02:27 | 0:02:35 | |
you'll see that I'm so much more than just Christmas. | 0:02:35 | 0:02:39 | |
So... Years ago, we always used to visit the big man in he red suit | 0:02:39 | 0:02:45 | |
and occasionally we'd get a cuddly toy or perhaps a photograph as well. | 0:02:45 | 0:02:51 | |
So what I decided to do is think, "Right, what can I do that can stand out from the rest?" | 0:02:51 | 0:02:55 | |
So then I pioneered Wish For Ticket, which is an online ticketing solution. | 0:02:55 | 0:03:01 | |
Rather than waiting in a queue for two hours to see Father Christmas, | 0:03:01 | 0:03:04 | |
people could book online at their leisure. | 0:03:04 | 0:03:07 | |
So then to make the experience more exciting and bigger, I created Rocket the Reindeer, | 0:03:07 | 0:03:12 | |
which is a 12-minute animated 3D film. | 0:03:12 | 0:03:16 | |
Suddenly the footfall was increasing enormously. | 0:03:16 | 0:03:19 | |
And that's when I created some costume characters | 0:03:19 | 0:03:22 | |
called Rocket and Cheeky that are based on the film. | 0:03:22 | 0:03:25 | |
And once you've seen the film, | 0:03:32 | 0:03:34 | |
you come out and there's a whole merchandise there of DVDs and stuff, all sorts of different things. | 0:03:34 | 0:03:39 | |
But not only that, in 2010 I turned over roughly about a million pounds and my profit was £300,000. | 0:03:39 | 0:03:48 | |
So thank you for listening. Would anyone like a hug before we carry on with questions? | 0:03:48 | 0:03:53 | |
(LAUGHS) | 0:03:53 | 0:03:56 | |
Santa Claus, sparkly grotto and cuddly characters. | 0:03:56 | 0:04:02 | |
Duncan needs a hug. | 0:04:02 | 0:04:03 | |
-I'm OK, thank you. -You need a hug. I can tell you need a hug. | 0:04:03 | 0:04:07 | |
-High five. -(LAUGHS) | 0:04:07 | 0:04:08 | |
Surrey-based Melanie Hurley has certainly thrown all the festive trimmings at her pitch. | 0:04:08 | 0:04:13 | |
She's hoping the Dragons will invest £100,000 in her Christmas-experience company | 0:04:13 | 0:04:19 | |
in return for a 20% stake. | 0:04:19 | 0:04:22 | |
Having bid farewell to Cheeky and Rocket, Hilary Devey is ready to get down to business. | 0:04:22 | 0:04:28 | |
-Hi. -Hello. -What was the name of the event company? | 0:04:30 | 0:04:33 | |
-Melbry Events. -Melbry Events. | 0:04:33 | 0:04:36 | |
-And that's the only company you've got? -No. | 0:04:36 | 0:04:38 | |
We have two other companies. Wish For Ticket Limited and Rocket The Reindeer Limited. | 0:04:38 | 0:04:42 | |
OK. And how long have you been trading? | 0:04:42 | 0:04:44 | |
-15 years. -Have you? -Yes. | 0:04:44 | 0:04:47 | |
Well done. Right, this business is very, very seasonal. | 0:04:47 | 0:04:52 | |
-It is. -So who do you work with? | 0:04:52 | 0:04:54 | |
I work with the big boys. I work with Selfridges. I've done that for six years in London. | 0:04:54 | 0:04:58 | |
The Manchester Trafford Centre, Westfield. | 0:04:58 | 0:05:01 | |
I've pioneered the technology that you see at the Christmas grottos and experiences today in the UK. | 0:05:01 | 0:05:07 | |
-Tell me about you. -I've always done events. | 0:05:07 | 0:05:10 | |
I've always been a leader, never ever a follower. | 0:05:10 | 0:05:13 | |
-I'm very creative. -Tell me how? | 0:05:13 | 0:05:16 | |
Right, I was asked to put in a Christmas event three years ago | 0:05:16 | 0:05:19 | |
and I had to try and increase the footfall into the experience at Christmas. | 0:05:19 | 0:05:25 | |
And the figures were 9,000, that's what I had to inherit. | 0:05:25 | 0:05:28 | |
In year two when I took it over, we increased that to 27,000 people that came through. | 0:05:28 | 0:05:34 | |
Last year was 47,000. | 0:05:34 | 0:05:36 | |
Right. And this revenue, the one million revenue | 0:05:36 | 0:05:40 | |
-in the previous 12 months' turnover with the 300,000K profit. -Yeah. | 0:05:40 | 0:05:46 | |
-Is that net or gross profit? -That's gross profit. -Gross profit. | 0:05:46 | 0:05:49 | |
The business is making money, the business is making good money. | 0:05:49 | 0:05:53 | |
Sure-footed responses from the experienced entrepreneur. | 0:05:56 | 0:06:00 | |
But how will she fare under the scrutiny of Deborah Meaden? | 0:06:00 | 0:06:07 | |
-Can we just explore those numbers a bit? -Yes. | 0:06:07 | 0:06:09 | |
-So you're got GP of £300,000 in 2010? -Yes. | 0:06:09 | 0:06:14 | |
So what does that produce in terms of net profit? | 0:06:14 | 0:06:17 | |
At the moment there isn't too much left in the pot for profit, | 0:06:17 | 0:06:20 | |
because I've reinvested everything I've got. I've bought costume characters and my films. | 0:06:20 | 0:06:25 | |
So I'm in a position now where I've got assets and I'm almost asset rich but cash poor. | 0:06:25 | 0:06:32 | |
Let's talk about your balance sheet - what does that look like? | 0:06:32 | 0:06:34 | |
So 2011 is looking like the million turnover. My gross profit was £500,000. | 0:06:34 | 0:06:43 | |
-Yeah, that's profit and loss though. -Yes. | 0:06:43 | 0:06:45 | |
So you talked about assets. I'm looking at the balance sheet. What are your fixed assets? | 0:06:45 | 0:06:52 | |
About £200,000. | 0:06:52 | 0:06:54 | |
OK. And what's the number at the bottom? Your net assets for the company? | 0:06:54 | 0:06:58 | |
At the moment it's £40,000. | 0:06:58 | 0:07:01 | |
-£40,000? -That's what my profit will be for 2012. | 0:07:01 | 0:07:04 | |
-Not profit. -That's net. -No, you're talking profit. | 0:07:04 | 0:07:08 | |
-OK. -So balance sheet, what's your net worth? | 0:07:08 | 0:07:12 | |
£200,000. | 0:07:12 | 0:07:15 | |
That's my assets. | 0:07:15 | 0:07:17 | |
That's different. | 0:07:17 | 0:07:20 | |
-Melanie, I can see Deborah's frustration here cos... -Try another route. | 0:07:20 | 0:07:25 | |
I'll try another slightly different tack, but it's the same question. | 0:07:25 | 0:07:29 | |
-Right. -In total, do you have any stock? -Yes. | 0:07:29 | 0:07:33 | |
-What's the value of that stock? -£50,000. -At cost price? -Yes. | 0:07:33 | 0:07:38 | |
That's DVDs and some of this merchandise. | 0:07:38 | 0:07:42 | |
-So if on the right-hand side of a piece of paper you've written £50,000. -Yes. | 0:07:42 | 0:07:46 | |
On the left-hand side of the paper, do you owe anybody any money at the moment? | 0:07:46 | 0:07:50 | |
About £20,000. | 0:07:50 | 0:07:53 | |
-And does anybody owe you any money? -About £57,000. | 0:07:53 | 0:07:57 | |
Now if we take the difference between £57,00 and £20,000, we get what? | 0:07:57 | 0:08:02 | |
-Oh,... sorry. -£37,000. | 0:08:02 | 0:08:06 | |
-I'm one step ahead. -That's all right. | 0:08:06 | 0:08:08 | |
-So totalling up, £37,000 goes on to the other sheet. -OK. | 0:08:08 | 0:08:11 | |
-Where the £50,000 was. -OK. £77,000. -£87,000. -£87,000. | 0:08:11 | 0:08:15 | |
-Numbers are not your game, are they? -Not my game. -No. | 0:08:15 | 0:08:18 | |
-Do you have any cash in your bank at the moment? -Erm... about £20,000, I think. | 0:08:18 | 0:08:23 | |
-OK. Do you have any loans? -About £45,000 to finance the second film. | 0:08:23 | 0:08:29 | |
-OK. So in general, I've come out with a net asset value of your company, £62,000. -Right. OK. | 0:08:29 | 0:08:36 | |
-Peter, can I just check one thing. You said you had £200,000 worth of assets? -Yes. | 0:08:36 | 0:08:42 | |
We've got Wish For Ticket in that as well. We haven't discussed that yet. | 0:08:42 | 0:08:46 | |
-OK. -Give me a few seconds. | 0:08:46 | 0:08:49 | |
My head is smashed now with numbers! | 0:08:50 | 0:08:53 | |
I'm going to say to you it is smashed. | 0:08:53 | 0:08:55 | |
Confusion reigns and much of Melanie's earlier good work is undone. | 0:08:57 | 0:09:02 | |
Can retail expert Theo Paphitis help bring the likeable businesswoman's pitch back on track? | 0:09:02 | 0:09:08 | |
I've been sitting here listening to everybody asking you questions | 0:09:11 | 0:09:15 | |
thinking the penny's going to drop any minute. | 0:09:15 | 0:09:17 | |
-OK. -And you're great and it's very visual | 0:09:17 | 0:09:21 | |
and you're a really enthusiastic, strong person, that we love to see here. | 0:09:21 | 0:09:26 | |
If I had my sheets here and I could tell you, | 0:09:26 | 0:09:28 | |
I don't remember numbers. I honestly don't remember numbers. | 0:09:28 | 0:09:33 | |
Melanie... (SIGHS) | 0:09:33 | 0:09:35 | |
-I'll make you loads of money! -Melanie! -(LAUGHS) -Loads! | 0:09:35 | 0:09:38 | |
-If you're making loads of money, what are you doing here? -I'm not yet. | 0:09:38 | 0:09:42 | |
I have a creative head and it just needs somebody like you to grab hold of me | 0:09:42 | 0:09:47 | |
-and say, "You know what, I'll do your finances, you go and get the money." -Melanie! | 0:09:47 | 0:09:52 | |
-I can't understand your business, never mind invest in you. -Right. OK, let's do this. | 0:09:52 | 0:09:57 | |
You've got Melbry Events, which is a ground operation, | 0:09:57 | 0:10:01 | |
so I have hundreds of costumes, staffing, the best in the country, | 0:10:01 | 0:10:05 | |
and what I did is created Wish For Ticket as an add-on and then I made a film. | 0:10:05 | 0:10:10 | |
I came up with Rocket the Reindeer. I wanted a 3D experience that no-one else had done. | 0:10:10 | 0:10:16 | |
-Can I have a look at the films? -Yes. They're here. | 0:10:16 | 0:10:21 | |
-And how many did you sell? -Last year it was seen by about 600,000 people across the county. | 0:10:22 | 0:10:29 | |
-So, Melanie, stop there. -That was the film. | 0:10:29 | 0:10:31 | |
-No, no. No, no. Hilary asked you a question and you came out with a complete different answer. -Did I? | 0:10:31 | 0:10:36 | |
Yeah. She said how many did you sell and you said last year it was seen by 600,000 people. | 0:10:36 | 0:10:42 | |
-Right. -How many did you sell? | 0:10:42 | 0:10:45 | |
A couple of hundred last year because it came out a week before Christmas. | 0:10:45 | 0:10:48 | |
Doesn't matter. You sold 200? | 0:10:48 | 0:10:52 | |
-We just teased - -You sold 200 at what price? | 0:10:52 | 0:10:55 | |
-200?! -At six pounds. | 0:10:55 | 0:10:57 | |
-What did it cost you to make the film? -£70-80,000. | 0:10:57 | 0:11:01 | |
Right. So you spent £80,000 making a film, then you sold £1,200 worth of DVDs? | 0:11:01 | 0:11:05 | |
But I sold the licence as well. | 0:11:05 | 0:11:07 | |
-Who to? -Shopping centres. -How much for? | 0:11:07 | 0:11:10 | |
-For £6,000. Six times I sold it. -So £36,000 you sold the licence for and you sold £1,200 worth of DVDs. | 0:11:10 | 0:11:19 | |
-It cost you £80,000 to make the film? -Yes. | 0:11:19 | 0:11:21 | |
And you sold the film for £37,000, making a loss of £42,500. | 0:11:21 | 0:11:26 | |
It's a very, very simple business rule. | 0:11:27 | 0:11:30 | |
You're not understanding the concept of business. | 0:11:30 | 0:11:34 | |
There's a huge licensing opportunity for this product. | 0:11:34 | 0:11:37 | |
I wish you a very, very merry Christmas, Melanie, | 0:11:37 | 0:11:41 | |
but I am... out. | 0:11:41 | 0:11:44 | |
Numbers once again prove Melanie's downfall and she loses her first Dragon. | 0:11:46 | 0:11:52 | |
And Peter Jones is not looking impressed either. | 0:11:52 | 0:11:56 | |
It's great to be creative, but you've invested money in these other areas and they haven't paid off. | 0:11:56 | 0:12:03 | |
-No. I'm so sorry, no. -Why no? -Because of the gate figures. | 0:12:03 | 0:12:10 | |
No, gate's irrelevant, because they'd still do the gate without watching that movie. | 0:12:10 | 0:12:14 | |
Peter, I've now got these assets and they're paid for. | 0:12:14 | 0:12:17 | |
They're not assets, they're ideas to generate additional income and you've just proved | 0:12:17 | 0:12:22 | |
that by introducing them at the cost that you have that they don't generate any income. | 0:12:22 | 0:12:28 | |
I've now got people from abroad wanting to work with us. | 0:12:28 | 0:12:32 | |
I can clearly see you've had a business for 15 years, | 0:12:32 | 0:12:35 | |
it's amazing what you could have done if actually you had aligned yourself | 0:12:35 | 0:12:40 | |
-with people that could help you run the business. -And that's why I'm here, Peter. | 0:12:40 | 0:12:44 | |
You've done well to stay alive, frankly. | 0:12:44 | 0:12:46 | |
You clearly are very entrepreneurial, | 0:12:46 | 0:12:49 | |
you've got a real passion for events and you clearly are very good at it, | 0:12:49 | 0:12:53 | |
but I think a reality check needs to happen. | 0:12:53 | 0:12:57 | |
I'm going to say I'm out. | 0:12:57 | 0:13:00 | |
Right, there's other people that have got characters, other people have got booking engines, | 0:13:00 | 0:13:05 | |
and other people do events. | 0:13:05 | 0:13:07 | |
So you've out all these three together. But while doing all of that, what is absolutely clear | 0:13:07 | 0:13:13 | |
is you make little or no money. | 0:13:13 | 0:13:18 | |
You're a million miles away from where you think you are. | 0:13:18 | 0:13:24 | |
That doesn't mean you can't get there. | 0:13:24 | 0:13:28 | |
You need to stop, reconsider and have a new battle plan. | 0:13:28 | 0:13:33 | |
So for that reason I'm going to wish you luck and please take the advice, but I'm out. | 0:13:33 | 0:13:40 | |
It's profit, not passion, these Dragons are after as two more investors walk away from the deal. | 0:13:40 | 0:13:46 | |
Is Deborah Meaden willing to offer the financial lifeline Melanie badly needs? | 0:13:46 | 0:13:53 | |
Melanie, the trouble is I have no idea | 0:13:53 | 0:13:57 | |
-whether you have a got a fantastic business or business that's about to fall over. -OK. | 0:13:57 | 0:14:03 | |
-It's a fantastic business. -(LAUGHS) I've got no choice, I can't invest. | 0:14:03 | 0:14:08 | |
-No, and I wouldn't invest. (ALL LAUGH) -Bless you! | 0:14:08 | 0:14:13 | |
It's so frustrating, because you will get your investment back. | 0:14:13 | 0:14:17 | |
-I just feel like if I ask you a question, I'm not going to be able to believe the answer. -OK. | 0:14:17 | 0:14:23 | |
So I'm out. | 0:14:23 | 0:14:25 | |
Melanie, I really like you, I like your enthusiasm and I like your passion. | 0:14:25 | 0:14:33 | |
-You don't know your numbers, but that's not a crime. -Yeah. It's not my strength. | 0:14:33 | 0:14:37 | |
My advice would be before you go off at tangents spending more money, | 0:14:37 | 0:14:45 | |
write a three-year business plan. | 0:14:45 | 0:14:47 | |
-Reluctantly, I won't be investing in you today, so I'm out. -OK. OK, Thank you. Bye-bye. | 0:14:47 | 0:14:57 | |
These Dragons may be high on Christmas spirit, | 0:14:57 | 0:14:59 | |
but that doesn't mean entrepreneurs will be getting an easier time in the Den today. | 0:14:59 | 0:15:04 | |
Melanie leaves with nothing. | 0:15:04 | 0:15:06 | |
That's probably the investment of the year that we all missed. | 0:15:08 | 0:15:12 | |
-We'll never know. -I know what she should put on her Santa list. -What? | 0:15:12 | 0:15:16 | |
-An accountant. -(BOTH) Or a calculator. | 0:15:16 | 0:15:19 | |
Where would we be at this time of year without our longstanding yuletide traditions? | 0:15:26 | 0:15:32 | |
Frank Hersey and his mum Babs hope to capitalise on one such custom with their festive jumper designs. | 0:15:32 | 0:15:38 | |
Four years ago I had to make him a jumper because we couldn't find one anywhere. | 0:15:38 | 0:15:43 | |
-SQUEAKING -Now we're looking for your help in our business Woolly Babs. | 0:15:43 | 0:15:49 | |
SQUEAKING | 0:15:49 | 0:15:52 | |
An impressive, if noisy, range. | 0:15:52 | 0:15:54 | |
Children's jumpers. SQUEAKING | 0:15:54 | 0:15:56 | |
T-shirts. Jumper dresses. | 0:15:56 | 0:15:59 | |
SQUEAKING Dog jumpers. | 0:15:59 | 0:16:01 | |
But for one Dragon, Frank and Babs' novelty knitwear was a step too far. | 0:16:01 | 0:16:06 | |
SQUEAKING | 0:16:06 | 0:16:07 | |
-Maybe I could wear one on Christmas Day. -I'd love to see you wear one. | 0:16:07 | 0:16:12 | |
But I don't think I would. And I think if anybody else did who came to visit me... | 0:16:12 | 0:16:18 | |
(LAUGHTER) We do have the Bah Humbug one for you. | 0:16:18 | 0:16:21 | |
Peter Jones did try to root out their money-making potential. | 0:16:21 | 0:16:25 | |
What's your forecast for this year? | 0:16:25 | 0:16:28 | |
A turnover of £70,000 this year. | 0:16:28 | 0:16:31 | |
So what will be your Christmas sales in relation to that £70,000? | 0:16:31 | 0:16:34 | |
-Around about £55,000 out of the £70,000. -Wow! | 0:16:34 | 0:16:38 | |
-Are you making a profit on the ones that you're selling? -Yes. | 0:16:38 | 0:16:41 | |
You probably made that profit before deducting the rent on the office, | 0:16:41 | 0:16:45 | |
somebody's salary, VAT on the sale of the jumpers. | 0:16:45 | 0:16:48 | |
So if you scale it, you see where your profit's going? | 0:16:48 | 0:16:51 | |
Down the plughole. | 0:16:51 | 0:16:52 | |
So no investment, but Frank and Babs did at least leave with words of comfort from the Dragons. | 0:16:53 | 0:16:59 | |
Well, one. | 0:16:59 | 0:17:01 | |
You're lovely and this is lovely | 0:17:01 | 0:17:04 | |
-and they just look lovely and I'm desperately trying to... -Be lovely. | 0:17:04 | 0:17:08 | |
I'm desperately trying, but I honestly can't get that it's scaleable. | 0:17:08 | 0:17:14 | |
-I'm sorry, I'm out. -SQUEAKING | 0:17:14 | 0:17:16 | |
It's one of the great paradoxes of modern society - | 0:17:18 | 0:17:21 | |
the more industrial we become, the more we crave handcrafted homemade goods. | 0:17:21 | 0:17:27 | |
This is something our next entrepreneur, Allison Whitmarsh from Huddersfield, | 0:17:27 | 0:17:31 | |
has taken advantage of. | 0:17:31 | 0:17:32 | |
Ohh! Lovely! | 0:17:44 | 0:17:46 | |
Hello. My name's Allison and I'm here today to ask | 0:17:58 | 0:18:02 | |
for a £50,000 investment for 10% equity in my company ProperMaid and Ladies Who Bake. | 0:18:02 | 0:18:10 | |
My vision at the very beginning was to create an army of ladies | 0:18:10 | 0:18:13 | |
baking cakes with the same passion for home baking as I do myself. | 0:18:13 | 0:18:19 | |
But I knew passion alone wouldn't be enough | 0:18:19 | 0:18:21 | |
to get a slice of the £600 million home baking market as it stands today. | 0:18:21 | 0:18:26 | |
So what we've created is a range of traditional cakes alongside our unique flavours. | 0:18:26 | 0:18:33 | |
So I'd just like to give you an introduction to four of the cakes. | 0:18:33 | 0:18:37 | |
The first one is the Victoria vanilla. | 0:18:37 | 0:18:40 | |
This to me represents everything good about my home baking. | 0:18:40 | 0:18:46 | |
The second is our liquorice cake and this won a Gold Star at the Great Taste Awards last year. | 0:18:46 | 0:18:51 | |
The next one is dandelion and burdock cake. | 0:18:51 | 0:18:55 | |
The final one is a Christmas dinner cake | 0:18:55 | 0:18:58 | |
which has all the elements of Christmas in minus the turkey and the gravy. | 0:18:58 | 0:19:02 | |
-So in this one you've got sprouts, carrots, parsnips, cranberries, chestnuts, oranges. -What?! | 0:19:02 | 0:19:09 | |
And it's all mixed together with some Christmas spices. | 0:19:09 | 0:19:13 | |
And believe me, it tastes delicious. | 0:19:13 | 0:19:15 | |
Thank you. | 0:19:15 | 0:19:17 | |
Never before has the Den seen such a mouth-watering display. | 0:19:20 | 0:19:24 | |
-So we've got a bit of each one? -You've got each one I just talked about. Lovely! | 0:19:24 | 0:19:28 | |
But is Allison's Whitmarsh's business as tempting? | 0:19:28 | 0:19:31 | |
-Which is the Christmas one? -That one there. | 0:19:31 | 0:19:34 | |
Can I have a cup of tea, please? | 0:19:34 | 0:19:36 | |
She's hoping the Dragons will see potential in her Huddersfield-based home-baked cake range | 0:19:36 | 0:19:41 | |
and take a 10% stake in exchange for £50,000. | 0:19:41 | 0:19:45 | |
Hilary Devey looks intrigued. | 0:19:45 | 0:19:49 | |
-Allison. -Hello. | 0:19:49 | 0:19:51 | |
Hi. I'm Hilary. | 0:19:51 | 0:19:52 | |
First of all, go through your own background and how you had the vision. | 0:19:52 | 0:19:57 | |
I've spent my whole working life in food manufacturing. | 0:19:57 | 0:20:01 | |
I started off developing recipe dishes for well-known retail brands and then I moved into manufacturing. | 0:20:01 | 0:20:08 | |
And I did that until I had children and then I found it very difficult | 0:20:08 | 0:20:12 | |
to manage a senior production manager role, so I packed it all in and became a dinner lady. | 0:20:12 | 0:20:18 | |
So then after being a dinner lady, I started in my home kitchen just baking. | 0:20:18 | 0:20:23 | |
I did my first farmers' market, sold out completely and then it's just exploded. | 0:20:23 | 0:20:29 | |
We've doubled our turnover year on year and this year we're on track to hit a quarter of a million pounds | 0:20:29 | 0:20:35 | |
with a net profit of £36,000. | 0:20:35 | 0:20:38 | |
And... I forgot what I was saying then. | 0:20:38 | 0:20:42 | |
-And, you know... -You're demonstrating your passion? -Yes. Sorry. | 0:20:42 | 0:20:48 | |
Whether it's the cake or not, Allison is clearly endearing herself to the Dragons. | 0:20:48 | 0:20:52 | |
Duncan Bannatyne wants to drill down into the business itself. | 0:20:52 | 0:20:57 | |
-You're saying it's going to make £36,000 net profit this year? -Yep. | 0:20:57 | 0:21:03 | |
So who is your biggest customer? | 0:21:03 | 0:21:05 | |
My biggest customer is a corporate caterer and they supply all the museums in Leeds. | 0:21:05 | 0:21:11 | |
How much is going to come from that customer? | 0:21:11 | 0:21:13 | |
They spend on average about £800 a week. | 0:21:13 | 0:21:17 | |
-£40,000 a year? -Yeah. | 0:21:17 | 0:21:19 | |
-And how many people do you employ? -12 people. So 12 ladies and one token man. | 0:21:19 | 0:21:24 | |
LAUGHTER | 0:21:24 | 0:21:26 | |
-Grrr! -Very good. | 0:21:26 | 0:21:28 | |
How do you physically get the cakes delivered from your unit? | 0:21:28 | 0:21:32 | |
-I have a delivery man. -So if someone 100 miles away wanted some cakes? -Then I do use a distribution company. | 0:21:32 | 0:21:40 | |
We're at the stage now where a lot of our new customers are further afield. | 0:21:40 | 0:21:45 | |
We've just picked up a contract to supply all the music festivals, | 0:21:45 | 0:21:49 | |
so that one will be a national distribution. | 0:21:49 | 0:21:53 | |
Allison, hi. | 0:21:53 | 0:21:55 | |
That contract, who is it, how big is it? | 0:21:55 | 0:21:58 | |
It's a company called Eatopia and they do all the backstage catering for all the music festivals. | 0:21:58 | 0:22:04 | |
What kind of quantity do you think? | 0:22:04 | 0:22:06 | |
Depending on the festival, it could be anything from 3,000 units up to 40,000 units. | 0:22:06 | 0:22:11 | |
What's that worth to you in value terms? | 0:22:11 | 0:22:13 | |
On that contract alone about £40,000. | 0:22:13 | 0:22:16 | |
What do you think is going to happen in the future? What's the next point? | 0:22:16 | 0:22:20 | |
I think if we worked more smartly, we could take possibly a million pounds on where we are now. | 0:22:20 | 0:22:25 | |
But I do believe that what we have created could be extended all over the UK. | 0:22:25 | 0:22:29 | |
Expansion plans and lucrative new contracts, | 0:22:32 | 0:22:34 | |
it's not just the products that are appealing to the multi-millionaires. | 0:22:34 | 0:22:39 | |
Can Peter Jones find a reason to invest? | 0:22:40 | 0:22:43 | |
-I think you've done amazingly well. -Thank you. | 0:22:45 | 0:22:47 | |
As everybody said, the cakes are fantastic. | 0:22:47 | 0:22:50 | |
I am sitting here, though, thinking as you start to really grow this business, | 0:22:50 | 0:22:55 | |
how do you retain the home-cooking style? | 0:22:55 | 0:22:59 | |
There's two ways we could go, we could either build a massive factory so we could increase the output, | 0:22:59 | 0:23:04 | |
-but I think we'd lose everything about the brand, so... -I agree. | 0:23:04 | 0:23:10 | |
It is difficult. So do I do it that scale or can I do what we've created in Huddersfield | 0:23:10 | 0:23:15 | |
and replicate it somewhere else in Scotland or in the south? | 0:23:15 | 0:23:19 | |
And then logistically we can still keep all the elements of the brand like the local sourcing. | 0:23:19 | 0:23:24 | |
-That's a huge duplication, isn't it? -Yes. | 0:23:24 | 0:23:28 | |
You need to really work through the economies of scale to get those costs down. | 0:23:28 | 0:23:35 | |
I can't see at the moment a way that you could make this a really big business. | 0:23:35 | 0:23:41 | |
When I say big, I mean turning over several million | 0:23:41 | 0:23:44 | |
and making a couple of hundred thousand pounds a year, | 0:23:44 | 0:23:48 | |
which is what you'll need to do as you grow if I've invested £50,000. | 0:23:48 | 0:23:52 | |
So I can't find a way to invest in you because I think this is a localised, unscaleable business. | 0:23:52 | 0:23:59 | |
So, Allison, I'm not going to invest today. I'm going to say that I'm out. | 0:23:59 | 0:24:05 | |
A worrying analysis of her expansion plans, it's a first setback for Allison. | 0:24:05 | 0:24:10 | |
And Duncan Bannatyne looks to have made up his mind too. | 0:24:10 | 0:24:16 | |
Unfortunately,... this business has been driven by a fantastic, energetic lady called Allison, | 0:24:16 | 0:24:24 | |
who loves what she does, loves the people who work for her and loves her business. | 0:24:27 | 0:24:32 | |
You take Allison out and you have a problem - how do you fill that space? | 0:24:32 | 0:24:36 | |
I do think there's other people like me out there, I really do. | 0:24:36 | 0:24:39 | |
And I'd like to at least open another one. | 0:24:39 | 0:24:42 | |
It's just employing the right people. | 0:24:42 | 0:24:45 | |
-I'm not there a lot at the unit now and I still think I don't need to be there any more. -Where are you? | 0:24:45 | 0:24:50 | |
I'm selling, I'm on the road a lot. | 0:24:50 | 0:24:52 | |
So you're still there in the business, on the road, | 0:24:52 | 0:24:56 | |
but going back and making sure your cakes are baked the right way. | 0:24:56 | 0:25:00 | |
Unfortunately, I think this business relies a little too much on you | 0:25:00 | 0:25:05 | |
and I think it's gonna be hard to expand it. | 0:25:05 | 0:25:06 | |
So for that reason only, I'm going to have to tell you where I am. | 0:25:06 | 0:25:09 | |
-Allison, I wish you the best of luck but I'm out. -Thank you. | 0:25:09 | 0:25:14 | |
Allison. | 0:25:16 | 0:25:18 | |
How much do you think it costs to send a cake from Huddersfield to, let's say London, to keep it simple? | 0:25:18 | 0:25:27 | |
Well, I've been quoted anything from £50 a pallet to about £80 a pallet. | 0:25:27 | 0:25:34 | |
OK. So what's the shelf life of a ProperMaid cake? | 0:25:34 | 0:25:39 | |
-Seven days. But... -In a refrigerator? | 0:25:39 | 0:25:43 | |
Some need refrigerating, some don't. | 0:25:43 | 0:25:46 | |
If it's got the cream cheese on, then you would have to refrigerate it. | 0:25:46 | 0:25:49 | |
But we've also got customers now that want to take it frozen as well. | 0:25:49 | 0:25:52 | |
I've just been in discussion with NAAFI, who are very interested in taking the Christmas dinner cake. | 0:25:52 | 0:25:58 | |
I'm not surprised. I think they should. I would. | 0:25:58 | 0:26:02 | |
-They're quite keen to get it out to Afghanistan over the Christmas period. -It's delicious. | 0:26:02 | 0:26:06 | |
I don't normally eat cake. That's lovely. | 0:26:06 | 0:26:10 | |
And they would take it as a frozen product. | 0:26:10 | 0:26:13 | |
Right. I couldn't... | 0:26:13 | 0:26:17 | |
disagree more with Peter and Duncan. | 0:26:17 | 0:26:22 | |
I actually think you can scale it. | 0:26:22 | 0:26:24 | |
I think you can certainly get the turnover that Peter mentioned, several million. | 0:26:24 | 0:26:29 | |
I think the dilemma is not whether you can do it or not, | 0:26:29 | 0:26:36 | |
the dilemma is, is that what you want? | 0:26:36 | 0:26:40 | |
Yes, it definitely is. | 0:26:40 | 0:26:41 | |
I went in this really... to build a national brand. | 0:26:41 | 0:26:48 | |
And I still believe we can do it, but obviously with your help. | 0:26:48 | 0:26:54 | |
An earnest plea from a passionate entrepreneur, | 0:26:58 | 0:27:01 | |
but as yet no offers of cash. | 0:27:01 | 0:27:03 | |
However, there are still three Dragons left in. | 0:27:03 | 0:27:06 | |
You're very impressive, Allison. | 0:27:09 | 0:27:11 | |
I think you have got it pretty buttoned down. | 0:27:11 | 0:27:13 | |
If you lengthen its shelf life, | 0:27:13 | 0:27:15 | |
-you'll become the same as everybody else. -The same as everybody else. | 0:27:15 | 0:27:19 | |
The point is that you're not, that's the whole thing about this business. | 0:27:19 | 0:27:23 | |
And you're bang on with that. | 0:27:23 | 0:27:24 | |
People want homemade, they don't want the bother of homemade. | 0:27:24 | 0:27:29 | |
And everything nowadays, however lovely it looks, it looks synthetic. | 0:27:29 | 0:27:34 | |
So I get there is a big market in that. There are hurdles obviously ahead of you. | 0:27:34 | 0:27:40 | |
And I think this not an easy thing to scale, but actually I think you would be a good person to scale it. | 0:27:40 | 0:27:50 | |
-So I am going to make you an offer. -Thank you. | 0:27:50 | 0:27:55 | |
£50,000... | 0:27:56 | 0:27:58 | |
..and I want 25% of the business. | 0:28:03 | 0:28:06 | |
Right. | 0:28:06 | 0:28:07 | |
At last, an offer of investment but for two and a half times the equity | 0:28:11 | 0:28:15 | |
Allison initially wanted to give away. | 0:28:15 | 0:28:17 | |
Now will logistics expert Hilary Devey choose to compete? | 0:28:18 | 0:28:23 | |
My worry is that the more premises you take on, the lower the margin becomes. | 0:28:25 | 0:28:32 | |
And I think you need to go into high-volume places. | 0:28:32 | 0:28:38 | |
But I think that that's the type of customer that is now approaching me. | 0:28:38 | 0:28:42 | |
So I need the scale. I'm targeting the bigger players now. | 0:28:42 | 0:28:46 | |
-Because unless you can distribute in volume, you'll never ever make a margin. -No. | 0:28:46 | 0:28:51 | |
For me, the only way you could see it happening | 0:28:51 | 0:28:54 | |
is to have perhaps another two or three manufacturing bases. | 0:28:54 | 0:29:00 | |
And, yeah, I could do all that for you. I could help you. | 0:29:00 | 0:29:04 | |
Look, I've... I've thought about it and... | 0:29:10 | 0:29:17 | |
I just don't know if there's enough in it for me... to put the time into it. | 0:29:17 | 0:29:23 | |
So, reluctantly, I'm going to say I'm out. | 0:29:23 | 0:29:29 | |
-But, I've got to say, you are marvellous. -Thank you. | 0:29:29 | 0:29:33 | |
So that just leaves me. | 0:29:33 | 0:29:35 | |
Deborah's already made you an offer of £50,000 for 25% of the business. | 0:29:35 | 0:29:41 | |
How do you feel about such a large percentage? | 0:29:43 | 0:29:46 | |
If you'd asked me that a few months ago, I... I would have been reluctant. But... | 0:29:46 | 0:29:53 | |
I'm in this, really,... My get-out plan was always I'd sell the business at 50. | 0:29:53 | 0:29:58 | |
-How many years have you got? -Five. -Five years? -I'm 45 now. | 0:29:58 | 0:30:02 | |
I do believe with your help then I could still have that dream. | 0:30:02 | 0:30:07 | |
Look, if that's your dream of getting this business exited in five years' time and growing it, | 0:30:07 | 0:30:13 | |
you're going to need more than £50,000. | 0:30:13 | 0:30:17 | |
So I'm thinking on my feet. | 0:30:19 | 0:30:22 | |
Erm... | 0:30:22 | 0:30:23 | |
I would suggest another way to cook the cake... | 0:30:27 | 0:30:30 | |
..that you get £100,000, | 0:30:34 | 0:30:37 | |
and I would put £50,000 in. | 0:30:37 | 0:30:39 | |
But, for me to make it worth my while, I'd want to own at least 20%. | 0:30:39 | 0:30:44 | |
-Right. -Would you be prepared to go down to 20% if I got 20%? | 0:30:47 | 0:30:51 | |
Um...I worry that the second lump of cash is not identified. | 0:30:52 | 0:30:58 | |
-But, in principle, yes. -So I'll be giving away 40%? | 0:30:58 | 0:31:03 | |
40%, which will allow you to get to your goal a lot quicker. | 0:31:03 | 0:31:07 | |
Yeah. | 0:31:07 | 0:31:08 | |
Well, I would feel, at the minute, | 0:31:12 | 0:31:14 | |
uncomfortable about giving away 40% of my company. | 0:31:14 | 0:31:17 | |
-Right. -So, at the minute, then... | 0:31:17 | 0:31:20 | |
I think at that stage I'm probably going to have to allow you to | 0:31:22 | 0:31:25 | |
negotiate with Deborah. | 0:31:25 | 0:31:27 | |
Right. | 0:31:27 | 0:31:28 | |
-I'm out. -Are you still interested? -Oh, absolutely. | 0:31:28 | 0:31:32 | |
So I'm still all right, then! | 0:31:32 | 0:31:35 | |
-I'd love to take you up on your offer, Deborah. -Excellent. -Well done. | 0:31:36 | 0:31:39 | |
-Thank you. -Well done. Well done. | 0:31:39 | 0:31:43 | |
Allison has done it. | 0:31:43 | 0:31:45 | |
She may have chosen half the cash that was on offer in the Den | 0:31:45 | 0:31:48 | |
but she retains a much larger slice of her company | 0:31:48 | 0:31:51 | |
and still walks away with a valuable investor on board. | 0:31:51 | 0:31:54 | |
Other entrepreneurs who tried | 0:32:02 | 0:32:04 | |
and failed in the Den included Craig Head from Derby, | 0:32:04 | 0:32:07 | |
aka Secret Santa. | 0:32:07 | 0:32:09 | |
He wanted the Dragons' help with his bid for the Christmas number one. | 0:32:09 | 0:32:13 | |
# Pull my cracker this Christmas | 0:32:13 | 0:32:16 | |
# And make my dreams come true | 0:32:16 | 0:32:19 | |
# Put me on your wish list | 0:32:20 | 0:32:24 | |
# A gift from me to you... # | 0:32:24 | 0:32:27 | |
Duncan Bannatyne, who once invested in a record company, | 0:32:29 | 0:32:32 | |
offered his own critique. | 0:32:32 | 0:32:34 | |
When you came down and you put the music on, | 0:32:34 | 0:32:36 | |
my foot started to move with the beat. | 0:32:36 | 0:32:38 | |
And then...you started to sing. And my foot stopped. | 0:32:38 | 0:32:43 | |
No deal at that end of the Den, then, | 0:32:43 | 0:32:45 | |
and, at the other, Peter Jones had his own concerns. | 0:32:45 | 0:32:48 | |
So, it's a song. | 0:32:48 | 0:32:50 | |
I got that much. | 0:32:50 | 0:32:51 | |
-But compare yourself to the likes of Bing Crosby... -Legend. | 0:32:51 | 0:32:55 | |
-..Cliff Richard... -Legend. -..and Noddy Holder. -Legend. | 0:32:55 | 0:33:00 | |
-And now we've got Craig Head. -It doesn't have to be me. | 0:33:00 | 0:33:04 | |
-I'm giving you the song. -Ah, OK. | 0:33:04 | 0:33:06 | |
-Who would you say is perfect for your song? -Yourself. | 0:33:07 | 0:33:11 | |
I quite like you. | 0:33:11 | 0:33:13 | |
Flattery can be a good tactic in the Den but this time it wasn't enough | 0:33:13 | 0:33:17 | |
to stop Hilary Devey putting an end to Craig's investment dreams. | 0:33:17 | 0:33:21 | |
As much as I think you're lovely, Santa, | 0:33:21 | 0:33:23 | |
you won't make any money out of it. | 0:33:23 | 0:33:26 | |
Military Wives last year took almost £200,000. | 0:33:26 | 0:33:29 | |
But they had fabulous voices, the music, the lyrics was fabulous. | 0:33:29 | 0:33:35 | |
This isn't. | 0:33:35 | 0:33:36 | |
How about forgetting any commercialism | 0:33:36 | 0:33:39 | |
and it all goes to charity? | 0:33:39 | 0:33:41 | |
It's not investible. I'm out. | 0:33:41 | 0:33:43 | |
-Good luck to you. -Thanks very much. | 0:33:43 | 0:33:46 | |
Bye, Craig. | 0:33:46 | 0:33:48 | |
Kim and Jack Walmsley brought a more fruity Christmas cheer | 0:33:48 | 0:33:51 | |
into the Den with their plan to rebrand a 400-year-old drink. | 0:33:51 | 0:33:55 | |
Punch is not available in any shops. | 0:33:55 | 0:33:58 | |
My great-grandma used to make it, and what we've done is used | 0:33:58 | 0:34:02 | |
her recipes and we now want to bring them to market. | 0:34:02 | 0:34:05 | |
The hospitable Liverpudlians started well by hosting their own party for the investors. | 0:34:05 | 0:34:11 | |
-That's a gin punch. -That's Mother's Ruin. | 0:34:11 | 0:34:13 | |
-We have a rum punch. -Called Poison? -Yeah. -Green one is Sexy Twist. | 0:34:13 | 0:34:18 | |
It's a brandy punch with a twist, the twist being that it's green. | 0:34:18 | 0:34:23 | |
We did get an insight into what Christmas was like at the Joneses'. | 0:34:23 | 0:34:26 | |
What is difficult about making a punch? | 0:34:26 | 0:34:28 | |
You put spirits in it, some lemonade in it, | 0:34:28 | 0:34:30 | |
some orange juice in it or some cranberry juice in it. | 0:34:30 | 0:34:32 | |
It doesn't take you long. | 0:34:32 | 0:34:34 | |
You can put too much of one thing in and it won't taste nice and... | 0:34:34 | 0:34:37 | |
But that's the fun of it, isn't it? | 0:34:37 | 0:34:39 | |
You put a little bit too much in and people are going, "Whoa, that's a bit strong!" | 0:34:39 | 0:34:43 | |
But ultimately none of the Dragons saw a moneymaking future for the couple's new concept. | 0:34:43 | 0:34:49 | |
Kim, Jack, it tasted great. | 0:34:49 | 0:34:52 | |
But you can go on the internet | 0:34:52 | 0:34:54 | |
and there's just recipe after recipe after recipe. | 0:34:54 | 0:34:57 | |
And there is a very good reason why no-one else is doing it. | 0:34:59 | 0:35:02 | |
And that is because there isn't a demand for it. I'm out. | 0:35:02 | 0:35:06 | |
OK, thank you. | 0:35:06 | 0:35:08 | |
For the toy industry, success is all about Christmas. | 0:35:11 | 0:35:14 | |
That accounts for more than a third of all annual sales. | 0:35:14 | 0:35:17 | |
Next into the Den are David Harvey and Ben Lewis, with a tabletop game. | 0:35:17 | 0:35:22 | |
They're not looking for a gift from Santa | 0:35:22 | 0:35:24 | |
but they would like an investment. | 0:35:24 | 0:35:26 | |
Would one of you like to give us a honk on the starting horn? | 0:35:46 | 0:35:49 | |
-Thank you, Peter. -Starting horn? -Just give it a good squeeze at my command. | 0:35:49 | 0:35:53 | |
-Hello. My name's Dave Harvey and this is Ben Lewis. -Hello. | 0:35:56 | 0:36:01 | |
And we produce Pucket, | 0:36:01 | 0:36:03 | |
and infectiously fun, frantic wooden game. | 0:36:03 | 0:36:06 | |
But before we tell you any more we'd like to give you a quick demonstration. | 0:36:06 | 0:36:10 | |
So if you want to come and have a closer look whilst we're playing. | 0:36:11 | 0:36:14 | |
Thank you. | 0:36:14 | 0:36:15 | |
OK. And, horn, please. | 0:36:20 | 0:36:22 | |
HORN PARPS Yeah! | 0:36:22 | 0:36:24 | |
So as quickly as I'm trying to fire them through | 0:36:25 | 0:36:28 | |
he's got to fire them back. | 0:36:28 | 0:36:30 | |
-It's then a mad rush... -Agh! He's got me. | 0:36:30 | 0:36:32 | |
-Oh. -Got me. -There you go. -You've played this before. | 0:36:36 | 0:36:39 | |
-He's good. -I have played a few times, I have to admit. | 0:36:39 | 0:36:41 | |
-All right, out the way. -Right. | 0:36:41 | 0:36:45 | |
One finger on the elastic and then just place the puck in front | 0:36:45 | 0:36:49 | |
of the elastic so that you're kind of catapulting it through. | 0:36:49 | 0:36:51 | |
-Ready. Klaxon. -HORN PARPS | 0:36:51 | 0:36:53 | |
Ooh, Theo. | 0:36:56 | 0:36:58 | |
It come back! | 0:36:59 | 0:37:01 | |
-The faster you do it, the harder it is for him to get them back. -Ooh. | 0:37:01 | 0:37:05 | |
You can move them out of your way. | 0:37:05 | 0:37:07 | |
-You just can't push them through. -Yaaayyy! | 0:37:07 | 0:37:09 | |
-Well played. I don't like it. -LAUGHTER | 0:37:12 | 0:37:15 | |
So we're here to offer you 10% of our business | 0:37:21 | 0:37:25 | |
in exchange for £50,000. | 0:37:25 | 0:37:27 | |
We've been producing Pucket games via a Fairtrade supplier for just over | 0:37:28 | 0:37:32 | |
three years and every Christmas to date we've sold out. | 0:37:32 | 0:37:36 | |
This year we're on target to sell 10,000 to 13,000 games. | 0:37:37 | 0:37:40 | |
It works well across the ages and is made to last. | 0:37:40 | 0:37:43 | |
As a result, we're not only selling to the kiddies' toy market | 0:37:43 | 0:37:46 | |
but also the adult gift market, with stockists including Selfridges, | 0:37:46 | 0:37:49 | |
the Conran Shop and independent design shops around the UK. | 0:37:49 | 0:37:53 | |
We'd be happy to take your questions. | 0:37:53 | 0:37:55 | |
Trying to encourage a bit of traditional Christmas gameplaying | 0:37:58 | 0:38:01 | |
in the Den are South Londoners Ben Lewis and Dave Harvey. | 0:38:01 | 0:38:05 | |
Having designed a new pastime for the parlour, | 0:38:05 | 0:38:08 | |
they're hoping £50,000 can help market it | 0:38:08 | 0:38:11 | |
to the great British public. | 0:38:11 | 0:38:13 | |
Duncan Bannatyne is first to scrutinise the opportunity on offer. | 0:38:13 | 0:38:17 | |
Who invented this game? | 0:38:20 | 0:38:21 | |
It's actually an old French game but it's not very well known. | 0:38:21 | 0:38:25 | |
I was a student in France and that's where I first saw it played. | 0:38:25 | 0:38:28 | |
Right, so you've no IP rights to it, you've no patent rights? | 0:38:28 | 0:38:31 | |
We've trademarked the name Pucket. | 0:38:31 | 0:38:33 | |
-In French it's known as table a l'elastique. -OK. | 0:38:33 | 0:38:37 | |
-Now, what does it cost you to make? -Our landed cost is £15.75. | 0:38:37 | 0:38:43 | |
-Right, what do you sell it for? -The consumer buys it for around 50. | 0:38:43 | 0:38:47 | |
-This is a piece of wood with two elastic bands. -Yep. | 0:38:48 | 0:38:52 | |
-And you're selling it for 50 quid? -That's correct, yes. | 0:38:52 | 0:38:55 | |
You must be really good salespeople. Eh? | 0:38:55 | 0:38:58 | |
-So give me the historic numbers to start with. -Sure. | 0:38:59 | 0:39:03 | |
Three years ago we turned over about £6,000. Net profit was about 70. | 0:39:03 | 0:39:09 | |
-£70? -Yeah, £70! That was just the first Christmas. -OK. | 0:39:09 | 0:39:12 | |
-Second year was 29,000. -What happened from 2011 to now? | 0:39:12 | 0:39:16 | |
-We turned over 113,000. -What was your net profit? | 0:39:16 | 0:39:21 | |
£8,000. I should point out, | 0:39:21 | 0:39:24 | |
it should have been more like 21 but some last-minute delays meant | 0:39:24 | 0:39:28 | |
we had to air-freight, which actually cost us around £13,000. | 0:39:28 | 0:39:31 | |
If we sell all 13,000 games this year, | 0:39:31 | 0:39:34 | |
profits can increase to up to 60,000. | 0:39:34 | 0:39:37 | |
The poised duo have relaxed quickly into Den questioning | 0:39:40 | 0:39:45 | |
but something seems to be bothering Peter Jones. | 0:39:45 | 0:39:47 | |
-I have an issue with the actual game itself. -What's your issue? | 0:39:49 | 0:39:53 | |
I could see me doing it once and it was exciting when I first | 0:39:53 | 0:39:56 | |
-sat there, cos I thought, well, I want to know how it's played. -Yeah. | 0:39:56 | 0:40:00 | |
But I got bored very, very quickly. It's not that exciting. | 0:40:00 | 0:40:04 | |
When we first started Pucket, I actually made a Pucket game | 0:40:04 | 0:40:07 | |
for my brother for Christmas. We had it in the family. | 0:40:07 | 0:40:10 | |
We took it on holiday and we were literally crying with laughter. | 0:40:10 | 0:40:14 | |
I myself broke down in tears | 0:40:14 | 0:40:16 | |
because we had such amazing fun with this thing. | 0:40:16 | 0:40:19 | |
I should point out, in terms of people, what you say, | 0:40:19 | 0:40:21 | |
do people actually enjoy it, | 0:40:21 | 0:40:23 | |
a large part of how we generate some sales is going to festivals. | 0:40:23 | 0:40:27 | |
These aren't people we know, they're not... | 0:40:27 | 0:40:29 | |
And we open at ten, we'll have a tent with maybe a dozen games out, | 0:40:29 | 0:40:32 | |
we'll close at midnight and people will play all day. | 0:40:32 | 0:40:34 | |
-They've never come across it before. -And they've all said they've enjoyed it? | 0:40:34 | 0:40:38 | |
-Yeah, yeah, they've come back throughout the day. -OK. Thank you. | 0:40:38 | 0:40:42 | |
-THEO: -Guys, um... | 0:40:42 | 0:40:43 | |
-Pucket. -Pucket. | 0:40:44 | 0:40:47 | |
I'm going to leave it to everyone's imagination | 0:40:47 | 0:40:52 | |
how you arrived at the name. | 0:40:52 | 0:40:54 | |
-Can we tell you? It's because... -Are you going to spoil it? -No. | 0:40:54 | 0:40:57 | |
It's because they're pucks and you puck it through the whole. | 0:40:57 | 0:41:00 | |
-This is a puck. -And that really is how we came up with the name. | 0:41:00 | 0:41:02 | |
-Really? -Yeah. -I believe you. -OK, thank you. | 0:41:02 | 0:41:06 | |
-You told us kindly that you landed this product at 15.75. -Yeah. | 0:41:06 | 0:41:11 | |
-What you didn't say is what you sold it for wholesale. -£21. | 0:41:11 | 0:41:16 | |
And what you didn't say is... where you have these made. | 0:41:16 | 0:41:22 | |
We have them made in India | 0:41:22 | 0:41:24 | |
by a Fairtrade group in the north of India. | 0:41:24 | 0:41:27 | |
What's the lead time? | 0:41:27 | 0:41:28 | |
It's probably up to a three-month lead time from buying the wood, | 0:41:28 | 0:41:31 | |
seasoning it, making the games and shipping it. | 0:41:31 | 0:41:34 | |
-So, from order? -Yeah. -OK. | 0:41:34 | 0:41:37 | |
Part of why we have it handmade and made so well is because it's not | 0:41:37 | 0:41:40 | |
just a kind of one-week throwaway present, and we want it to last. | 0:41:40 | 0:41:44 | |
Demonstrating market appeal and strategic thinking, | 0:41:47 | 0:41:50 | |
Ben and Dave continue to impress the Dragons. | 0:41:50 | 0:41:53 | |
Will Deborah Meaden have any cause for concern? | 0:41:53 | 0:41:57 | |
-Can I... By the way, I quite like it. -Thank you very much. | 0:41:58 | 0:42:02 | |
For a game product, it's high-end product and I also think | 0:42:02 | 0:42:06 | |
its packaging is well targeted at the market that you have identified. | 0:42:06 | 0:42:10 | |
Can I just ask about the seasonality? | 0:42:11 | 0:42:14 | |
How much of your trade is done at Christmas? | 0:42:14 | 0:42:16 | |
It seems to be about 70% in the final quarter. | 0:42:16 | 0:42:19 | |
When have you got to have your stock in country for you to fulfil | 0:42:19 | 0:42:23 | |
-those Christmas orders? -We'd have them all in by the end of September. | 0:42:23 | 0:42:27 | |
-So what does that do to your cash flow? -That's exactly... | 0:42:27 | 0:42:29 | |
-That's why we're here. -That's a big reason why we're here. | 0:42:29 | 0:42:32 | |
-We're asking for money for stock. -Part of the Fairtrade... | 0:42:32 | 0:42:34 | |
That you really probably don't need to explain to any Dragon, | 0:42:34 | 0:42:38 | |
because it's glaringly obvious to me that you're bound to have an issue | 0:42:38 | 0:42:42 | |
with cash flow, when so many of your sales happen at Christmas. | 0:42:42 | 0:42:45 | |
-We pay 50% up front... -Can I ask you a question? Why do you make in... | 0:42:45 | 0:42:49 | |
I understand the Fairtrade bit and I applaud you on the Fairtrade bit, | 0:42:49 | 0:42:53 | |
but why are you making in India? | 0:42:53 | 0:42:56 | |
We wanted it to be handmade and beautiful | 0:42:56 | 0:43:00 | |
and so the only way to do that at a cost that isn't prohibitive | 0:43:00 | 0:43:03 | |
is to go somewhere where the cost of labour is cheap. | 0:43:03 | 0:43:05 | |
Have you looked at having it made in the UK? | 0:43:05 | 0:43:08 | |
It's becoming an awful lot more competitive. | 0:43:08 | 0:43:10 | |
Our prototypes for the future games where working on, we obviously | 0:43:10 | 0:43:13 | |
haven't mentioned those yet, but we're having them made in the UK and | 0:43:13 | 0:43:16 | |
prototyped in the UK, and our first production run will be in the UK. | 0:43:16 | 0:43:19 | |
There's a calmness in the Den, as the smooth-talking duo seem | 0:43:24 | 0:43:27 | |
to be addressing all the Dragons' concerns. | 0:43:27 | 0:43:30 | |
But they've yet to receive an offer. | 0:43:30 | 0:43:32 | |
Duncan Bannatyne looks ready to have his say. | 0:43:32 | 0:43:35 | |
This game reminds me in a way of a game that I have in my house, | 0:43:38 | 0:43:41 | |
I play with the kids, called air hockey. | 0:43:41 | 0:43:44 | |
-Yeah, air hockey for traditionalists. -Yeah. | 0:43:44 | 0:43:47 | |
And we play that and it's much more exciting, | 0:43:47 | 0:43:50 | |
and, you know, thinking about paying £50 for that... | 0:43:50 | 0:43:54 | |
We've sold out every Christmas and, I mean, 3,000 people aren't wrong. | 0:43:54 | 0:43:58 | |
Clearly we haven't gone beyond that because we didn't have the games. | 0:43:58 | 0:44:02 | |
You're a very, very articulate and good salesman, Ben. And you, David. | 0:44:02 | 0:44:06 | |
It just seems far, far, far too expensive. | 0:44:06 | 0:44:10 | |
-So for that reason I've got to say I'm sorry but I'm out. -Thank you. | 0:44:11 | 0:44:15 | |
Thank you very much. | 0:44:15 | 0:44:17 | |
-Guys, shall I tell you where I am? -Yes, please. | 0:44:17 | 0:44:20 | |
I can't think of anything more boring | 0:44:21 | 0:44:23 | |
than sitting down at night playing that game. | 0:44:23 | 0:44:26 | |
-Could we persuade you to have a go? -No. You couldn't. | 0:44:26 | 0:44:29 | |
I just didn't like it, it bored me. | 0:44:30 | 0:44:33 | |
And I suspect I'm not the only person that will find this | 0:44:33 | 0:44:36 | |
-boring either. -That's surprising. | 0:44:36 | 0:44:38 | |
It hasn't been our experience but if that's yours... | 0:44:38 | 0:44:40 | |
Unfortunately, I won't be investing in you today, | 0:44:40 | 0:44:44 | |
so I've got to say I'm out. | 0:44:44 | 0:44:46 | |
The friends' bid for £50,000 takes a turn in the wrong direction, | 0:44:48 | 0:44:52 | |
but not all is lost. | 0:44:52 | 0:44:54 | |
Three Dragons remain. | 0:44:54 | 0:44:55 | |
Has Peter Jones seen any moneymaking potential? | 0:44:55 | 0:45:00 | |
Looking at this as a business, I actually think that what you | 0:45:01 | 0:45:04 | |
should have done with that game is made it completely multi-use. | 0:45:04 | 0:45:07 | |
Right. | 0:45:07 | 0:45:08 | |
I think you should have designed it in such a way where you could | 0:45:08 | 0:45:12 | |
insert that elastic band, you can play backgammon on it, | 0:45:12 | 0:45:17 | |
you could play chess on it, | 0:45:17 | 0:45:19 | |
but I just think that just having one game, you've limited its market | 0:45:19 | 0:45:24 | |
and I think it's limited in terms of its value. | 0:45:24 | 0:45:27 | |
What a great idea, Peter. Now I know why you're so rich. | 0:45:27 | 0:45:31 | |
I've...just learnt something. Fantastic. | 0:45:31 | 0:45:34 | |
No, I'm being serious. | 0:45:34 | 0:45:36 | |
So I think that's what I would have done with this, | 0:45:36 | 0:45:39 | |
but I think that you will clearly sell enough | 0:45:39 | 0:45:42 | |
to have a living for yourselves, and, for that, it's great. | 0:45:42 | 0:45:46 | |
I'm not going to invest in you today. I'm out. | 0:45:46 | 0:45:49 | |
Guys, I actually... I don't agree with Peter on that. | 0:45:50 | 0:45:54 | |
I think that if you do make it a multipurpose compendium | 0:45:54 | 0:45:57 | |
you'll just be trying to compete with every other multipurpose compendium you've got. | 0:45:57 | 0:46:01 | |
I think the only thing you've got is that you're a new game, | 0:46:01 | 0:46:05 | |
that it looks different, it looks lovely. | 0:46:05 | 0:46:08 | |
I...I like it. | 0:46:08 | 0:46:10 | |
The trouble is, your valuation would mean there would have to be | 0:46:12 | 0:46:16 | |
a much bigger market than I believe there is | 0:46:16 | 0:46:19 | |
for me to get the type of return on my investment that I would want. | 0:46:19 | 0:46:22 | |
-So I won't be investing, guys. -Thank you. -I'm out. | 0:46:22 | 0:46:26 | |
-THEO: -And that just leaves me, | 0:46:26 | 0:46:28 | |
and...I never found this as boring, erm, as the other Dragons have said. | 0:46:28 | 0:46:35 | |
And I like competitive games, I like games where there's movement | 0:46:35 | 0:46:40 | |
as opposed to just, you know, just sitting and watching them. | 0:46:40 | 0:46:44 | |
And I was sitting here trying to work out what it is that | 0:46:44 | 0:46:49 | |
I can do to actually help you make this happen. | 0:46:49 | 0:46:54 | |
Erm... | 0:46:58 | 0:47:00 | |
So it just leaves me to ask you what your other products are. | 0:47:02 | 0:47:08 | |
Yeah, they're two other games that, I guess, | 0:47:08 | 0:47:12 | |
have some similarities in the look. | 0:47:12 | 0:47:15 | |
One of them is an old French-Canadian game | 0:47:15 | 0:47:17 | |
and the other one is my own invention, | 0:47:17 | 0:47:20 | |
that's another dexterity game where you don't take it in turns. | 0:47:20 | 0:47:24 | |
Games where you don't take it in turns tend to be more exciting. | 0:47:24 | 0:47:27 | |
-At the moment you're saying £50,000 is purely required for stock. -Yes. | 0:47:30 | 0:47:34 | |
-Well, that's stocking finance that you need. -Yeah. | 0:47:34 | 0:47:37 | |
-So, did you go to your bank? -We did. | 0:47:37 | 0:47:41 | |
In fact, you know, we're still talking to our bank, | 0:47:41 | 0:47:44 | |
but it looks a little bit touch and go. | 0:47:44 | 0:47:47 | |
Guys, guys. I can't see that it's going to be massive for me. | 0:47:56 | 0:48:01 | |
It's certainly not... | 0:48:01 | 0:48:02 | |
And if I gave you £50,000 for equity | 0:48:02 | 0:48:05 | |
I would have to take over 50% of the business. | 0:48:05 | 0:48:07 | |
-It doesn't make sense. -Yeah. | 0:48:07 | 0:48:10 | |
-You need a loan. -OK. -And that's what it sounds like. | 0:48:11 | 0:48:15 | |
It's not investible at the moment. | 0:48:15 | 0:48:19 | |
So I'm afraid I'm out. | 0:48:19 | 0:48:20 | |
Thank you, Theo. | 0:48:20 | 0:48:22 | |
It was a close call but ultimately a disappointing end for Ben and Dave. | 0:48:25 | 0:48:30 | |
They leave with nothing. | 0:48:30 | 0:48:32 | |
I was wondering whether I'd find a way of just lending them | 0:48:32 | 0:48:35 | |
the £50,000, let them buy the shares back. | 0:48:35 | 0:48:37 | |
-The Den isn't a charity, Theo. -No, exactly. -We're here to make money. | 0:48:37 | 0:48:40 | |
It's the start of the Christmas season. | 0:48:47 | 0:48:49 | |
A time of celebration, | 0:48:49 | 0:48:51 | |
where we're reported to spend over £3 billion on festive feasts. | 0:48:51 | 0:48:55 | |
It was earlier this year that Deborah Meaden provided us | 0:48:55 | 0:48:59 | |
with our seasonal investment, agreeing to give Allison Whitmarsh | 0:48:59 | 0:49:03 | |
a £50,000 cash injection into her home-baked cake business. | 0:49:03 | 0:49:07 | |
Today Deborah is in Huddersfield to check in with her latest | 0:49:07 | 0:49:10 | |
business partner. | 0:49:10 | 0:49:11 | |
The deal is completed and this really is our first meeting. | 0:49:11 | 0:49:15 | |
I think it's really important I actually get to see exactly | 0:49:15 | 0:49:18 | |
what's going on so today my plan is to have a look around, | 0:49:18 | 0:49:20 | |
see the cakes actually being made. | 0:49:20 | 0:49:22 | |
-Oh, hello, hiya! Nice to see you. -How are you? | 0:49:22 | 0:49:24 | |
And talk about our plans for the future. | 0:49:24 | 0:49:27 | |
Ooh, it smells lovely in here. | 0:49:27 | 0:49:28 | |
-We've got liquorice cake coming here as well. -Oh, my goodness. | 0:49:28 | 0:49:31 | |
-So how's it going? -We are getting really, really busy. | 0:49:31 | 0:49:34 | |
We're really focusing on the Christmas menu now. | 0:49:34 | 0:49:37 | |
But I'd like to show you the mince pies. | 0:49:37 | 0:49:39 | |
You're going to have to get me past the chocolate cake first! | 0:49:39 | 0:49:43 | |
-These are my f... I love mince pies. -These are the Viennese mince pies. | 0:49:43 | 0:49:47 | |
One of the things we were blown away in the Den was that fantastic | 0:49:47 | 0:49:50 | |
Christmas cake you did with the Brussels sprouts. | 0:49:50 | 0:49:52 | |
Nobody wanted a traditional Christmas cake any more. | 0:49:52 | 0:49:55 | |
They wanted something that was unusual, | 0:49:55 | 0:49:57 | |
something they could talk about. | 0:49:57 | 0:49:59 | |
People were buying it because they just loved the fact that it's just so different. | 0:49:59 | 0:50:03 | |
-It smells lovely, though. -Oh, well, you do get an aroma of sprouts, but... -Yeah, you do. | 0:50:03 | 0:50:07 | |
How much of your business takes place at Christmas? | 0:50:07 | 0:50:10 | |
I'd say probably about 30% more sales at Christmas, | 0:50:10 | 0:50:13 | |
so we do really try and focus on bringing good-quality | 0:50:13 | 0:50:16 | |
different cakes out just for the Christmas season. | 0:50:16 | 0:50:19 | |
So this is the flow wrap machine, which has been the biggest | 0:50:21 | 0:50:24 | |
investment that we've had so far with the investment money, | 0:50:24 | 0:50:28 | |
which individually wraps slices of cakes, biscuits, flapjacks, | 0:50:28 | 0:50:32 | |
and this has just really enabled us to open the food-to-go market. | 0:50:32 | 0:50:36 | |
-Prior to this we had to do it manually. -This is now replacing that! | 0:50:36 | 0:50:40 | |
OK. Well, this looks more super-duper. | 0:50:40 | 0:50:43 | |
Do you actually know how to work it? | 0:50:43 | 0:50:45 | |
Again, we've just had it delivered so we do know the basics of it... | 0:50:45 | 0:50:48 | |
-So this big red button here, do we know what that does? -That's stop. | 0:50:48 | 0:50:52 | |
Oh, right. | 0:50:52 | 0:50:53 | |
So this is our new biscuit machine. It will really, | 0:50:53 | 0:50:56 | |
really improve productivity, | 0:50:56 | 0:50:58 | |
because everything before this was very, very labour-intensive. | 0:50:58 | 0:51:01 | |
That's like magic. That's cake magic, that is! It's brilliant. | 0:51:01 | 0:51:05 | |
Having a more efficient factory means Allison can now meet | 0:51:06 | 0:51:10 | |
new contract demands. | 0:51:10 | 0:51:11 | |
The next step is to discuss further expansion of the business. | 0:51:11 | 0:51:15 | |
I guess one of the biggest questions is going to be, what's our business development plan? | 0:51:15 | 0:51:19 | |
Do we actually open up further depots or do we | 0:51:19 | 0:51:21 | |
open up central hubs? | 0:51:21 | 0:51:24 | |
And that really gets led from who are we going to be selling to | 0:51:24 | 0:51:27 | |
and in what quantities? | 0:51:27 | 0:51:29 | |
One of the biggest things that has happened since the Den is having a frozen product. | 0:51:29 | 0:51:33 | |
You see, I think that's very interesting and very exciting. | 0:51:33 | 0:51:37 | |
That should play a big part in our planning, I think. | 0:51:37 | 0:51:40 | |
Well, I can certainly introduce you to the biggest | 0:51:40 | 0:51:43 | |
frozen food product distributor throughout the UK. | 0:51:43 | 0:51:46 | |
'It was a really good trip today.' | 0:51:48 | 0:51:50 | |
What I love is that Allison is already getting on with | 0:51:50 | 0:51:52 | |
the plan that we'd agreed. | 0:51:52 | 0:51:54 | |
What we do need to have is that strategic meeting. | 0:51:54 | 0:51:57 | |
We need to make sure that we start thinking | 0:51:57 | 0:52:00 | |
and behaving like this big producer that we say we want to be. | 0:52:00 | 0:52:05 | |
I hope my husband doesn't see this. I haven't cooked in 28 years. | 0:52:05 | 0:52:08 | |
-So if you'd just like to follow me. -What am I doing? | 0:52:08 | 0:52:11 | |
Just keep pushing it from the middle to the sides. | 0:52:11 | 0:52:13 | |
Having Deborah here today, it's been nice that she's actually seen | 0:52:13 | 0:52:16 | |
what she's bought with her investment. | 0:52:16 | 0:52:18 | |
It's not just about the money, she's going to give me | 0:52:18 | 0:52:21 | |
so much more time and expertise. | 0:52:21 | 0:52:23 | |
You've got bits of gaps at the edge. It needs to go to the edge. | 0:52:23 | 0:52:26 | |
I won't be doing this again, Allison, so I don't need to be perfect. | 0:52:26 | 0:52:29 | |
-I think that's as good as it gets. -But I am very impressed. | 0:52:29 | 0:52:33 | |
Me dreams of hopefully retiring in five years may actually be a reality. | 0:52:33 | 0:52:36 | |
-Just before you go, the white chocolate. -The white chocolate. | 0:52:36 | 0:52:40 | |
-Got to finish the job, haven't I, eh? -Don't forget the edges. | 0:52:40 | 0:52:43 | |
I'm really excited about this business, great potential, | 0:52:43 | 0:52:46 | |
and, even better than that, they make lovely cakes. | 0:52:46 | 0:52:49 | |
-Look what I did! -Excellent! That's really good. | 0:52:49 | 0:52:53 | |
The Den has history with festive business. | 0:52:56 | 0:52:59 | |
-Hello, everyone! -Hello, Buttons! | 0:52:59 | 0:53:01 | |
But despite the many hurdles, Christmas commerce does have its benefits. | 0:53:01 | 0:53:05 | |
There are some advantages to having a business based around the seasons. | 0:53:07 | 0:53:11 | |
You can really focus and structure your business | 0:53:11 | 0:53:14 | |
and, if you've got the right product, clearly at the right price, | 0:53:14 | 0:53:17 | |
you're going to sell. | 0:53:17 | 0:53:18 | |
A festive business can succeed on its own. It depends on how many people they employ. | 0:53:18 | 0:53:23 | |
If you employ people for two months and they've got to be unemployed for ten months, that's always an issue. | 0:53:23 | 0:53:29 | |
As usual in the Den, the Dragons weren't shy of telling | 0:53:29 | 0:53:32 | |
Melanie Hurley what they thought of her business. | 0:53:32 | 0:53:35 | |
Six months on, has it had an effect? | 0:53:35 | 0:53:38 | |
I came out of the Den and I was very disappointed in myself | 0:53:38 | 0:53:41 | |
because I should have known those answers | 0:53:41 | 0:53:44 | |
and that really made me think, go back, pick yourself up and get your business running. | 0:53:44 | 0:53:49 | |
This is the Trafford Centre, this is one of our flagship clients. | 0:53:51 | 0:53:55 | |
It's very important for me to make sure that everything is 100%, | 0:53:55 | 0:53:59 | |
so the customer has that great experience. | 0:53:59 | 0:54:03 | |
Perfect. Merry Christmas. | 0:54:03 | 0:54:05 | |
The merchandise area is what's really, really important | 0:54:05 | 0:54:08 | |
because this is where we make our money. | 0:54:08 | 0:54:10 | |
Normally what happens is the customer will come in and look and go, | 0:54:10 | 0:54:14 | |
"Oh, I'll just have a photo for five," and actually the computer | 0:54:14 | 0:54:17 | |
will say, "Hey, for two quid more you can have Package B," or something. | 0:54:17 | 0:54:21 | |
And actually it doesn't sound too bad then. Ker-ching! | 0:54:21 | 0:54:25 | |
-Thank you very much. -Merry Christmas. -Thank you. | 0:54:25 | 0:54:30 | |
-Have we got Finlay? -Yes. -Hello, Finlay. | 0:54:30 | 0:54:33 | |
I've taken every single piece of advice that every Dragon gave me. | 0:54:35 | 0:54:39 | |
I'm still looking for that financial director, that's the missing link. | 0:54:39 | 0:54:42 | |
Everything else, we're ready to go. | 0:54:42 | 0:54:45 | |
I went into the Den asking for investment. | 0:54:45 | 0:54:48 | |
Now I've got 32 locations this year, which is double what I had last year. | 0:54:48 | 0:54:54 | |
I could have given that investment back to them straight away. | 0:54:54 | 0:54:57 | |
"Damn, we should have invested in that girl, she was right, | 0:54:57 | 0:55:00 | |
"she was right!" | 0:55:00 | 0:55:01 | |
Events like Melanie's are big business at Christmas, | 0:55:04 | 0:55:07 | |
as the hospitality industry cashes in on our collective festive cheer. | 0:55:07 | 0:55:12 | |
But that's nothing compared to our ability to shop. | 0:55:12 | 0:55:15 | |
Last December we spent £42 billion on retail alone. | 0:55:15 | 0:55:19 | |
Some retailers make ALL of their money in that four to six weeks | 0:55:19 | 0:55:25 | |
running up to Christmas. | 0:55:25 | 0:55:27 | |
And the rest of the year they just lose money. | 0:55:27 | 0:55:30 | |
Preparation for Christmas starts the previous Christmas, always does. | 0:55:30 | 0:55:34 | |
Once you've bought your stock, you've bought it. | 0:55:34 | 0:55:36 | |
You'll either oversell and run out of stock before Christmas | 0:55:36 | 0:55:39 | |
or you'll undersell. | 0:55:39 | 0:55:41 | |
That's so, so stressful. | 0:55:41 | 0:55:42 | |
The last entrepreneurs to enter the Den this year | 0:55:45 | 0:55:47 | |
certainly know that pressure. | 0:55:47 | 0:55:49 | |
Ben and Dave make 70% of their turnover at Christmas | 0:55:49 | 0:55:52 | |
and this year they've set their targets high. | 0:55:52 | 0:55:55 | |
So, we're at the Country Living Christmas Fair. | 0:55:55 | 0:55:58 | |
The aim today is to sell 50 games minimum or as many games as possible. | 0:55:58 | 0:56:02 | |
All empty down there, isn't it? Why are they all up here? | 0:56:02 | 0:56:05 | |
We had about 3,000 games that we sold last year | 0:56:05 | 0:56:08 | |
and this year the target is 10,000. | 0:56:08 | 0:56:10 | |
We borrowed so much money to get this stock in, it's a disaster if we don't sell it. | 0:56:10 | 0:56:14 | |
Hello, madam. Have you seen Pucket before? | 0:56:14 | 0:56:18 | |
Oh, wonderful. | 0:56:18 | 0:56:20 | |
-Business is slow. -No, it's fine, thanks. | 0:56:20 | 0:56:23 | |
But, having failed to get investment in the Den, | 0:56:23 | 0:56:25 | |
what impact has that made on their future plans? | 0:56:25 | 0:56:28 | |
Unfortunately the Dragons said no, but amazingly, somebody said yes. | 0:56:28 | 0:56:33 | |
We actually knew him already, so, so we said, "Can we practise our pitch on you?" | 0:56:33 | 0:56:37 | |
He was like, "Oh, I think... Guys, I need to think about this." | 0:56:37 | 0:56:40 | |
Afterwards, you know, he signed up and we got his investment | 0:56:40 | 0:56:43 | |
for the same terms and the same amount of money. | 0:56:43 | 0:56:46 | |
So it's great. | 0:56:46 | 0:56:48 | |
-Right, Ben. I think it's about time we had our inaugural game. -OK, let's go. | 0:56:48 | 0:56:53 | |
The sales technique is, we play, we make a noise, | 0:56:53 | 0:56:56 | |
Ben sees potential customers slowing down, looking interested, and we engineer a quick finish to the game | 0:56:56 | 0:57:02 | |
so that we can then say, "Come and see how it works." | 0:57:02 | 0:57:05 | |
Generally I just win anyway. | 0:57:05 | 0:57:07 | |
I don't really have to engineer it, but there you go. | 0:57:07 | 0:57:10 | |
Have you seen the game before, madam? Pull the elastic back. | 0:57:12 | 0:57:15 | |
Just the elastic. There you go. | 0:57:15 | 0:57:17 | |
There you go, thank you very much. | 0:57:17 | 0:57:19 | |
-Thanks, guys. -Cheers. | 0:57:19 | 0:57:20 | |
Right, come on. Come on, Ben. | 0:57:20 | 0:57:22 | |
It's these direct sales where we actually make a decent profit. | 0:57:23 | 0:57:26 | |
So 70% of our turnover, this time of year, | 0:57:26 | 0:57:29 | |
half of that would be through Christmas fairs. | 0:57:29 | 0:57:32 | |
Enjoy the game. | 0:57:32 | 0:57:33 | |
Time for you to win now, isn't it? | 0:57:33 | 0:57:35 | |
We had a flurry of sales just recently. | 0:57:35 | 0:57:37 | |
Get your PIN. | 0:57:37 | 0:57:38 | |
I think I'm on my 10th or 11th. | 0:57:38 | 0:57:41 | |
-Have some. Thank you. -Would you like to see how the game works, madam? | 0:57:41 | 0:57:46 | |
In some ways it's a bizarre experience being in the Den, because | 0:57:46 | 0:57:50 | |
it's possibly the most important business meeting of your life. | 0:57:50 | 0:57:53 | |
The challenge of pitching to five people who've run | 0:57:53 | 0:57:56 | |
well-established businesses for a long time, the challenge of | 0:57:56 | 0:57:59 | |
justifying your numbers, justifying your business, | 0:57:59 | 0:58:01 | |
-and actually I enjoyed it. -Yeah. | 0:58:01 | 0:58:04 | |
-Yeah! -That was a quick win. Well played. | 0:58:04 | 0:58:08 | |
Coming to the end of the fair. | 0:58:08 | 0:58:10 | |
We're just slightly shy of 50 | 0:58:10 | 0:58:11 | |
but, you know, we're happy enough with that. | 0:58:11 | 0:58:14 | |
And that works out at about £800 profit. | 0:58:14 | 0:58:17 | |
We get another day like that, we will have paid our stall costs. | 0:58:17 | 0:58:20 | |
From then on, we're making money for ourselves. | 0:58:20 | 0:58:23 | |
The Dragons thought the market was too small. | 0:58:23 | 0:58:25 | |
It might not explode and be the next Apple, | 0:58:25 | 0:58:28 | |
but we're not necessarily aiming for that. | 0:58:28 | 0:58:31 | |
I guess we're determined to see the business succeed, | 0:58:31 | 0:58:34 | |
and it's...it's getting there. | 0:58:34 | 0:58:36 | |
That's it for our special Christmas edition of Dragons' Den. | 0:58:45 | 0:58:50 | |
We hope you've enjoyed watching | 0:58:50 | 0:58:51 | |
and that you have a very merry Christmas. Good night. | 0:58:51 | 0:58:54 | |
Subtitles by Red Bee Media Ltd | 0:59:12 | 0:59:16 |