Gwenwch! Ry' chi ar gamera' Y Byd ar Bedwar


Gwenwch! Ry' chi ar gamera'

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-Tonight, we open the doors

-to beauty salons...

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-..who offer you the perfect smile.

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-It's illegal to provide

-teeth-whitening services...

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-..without dental qualifications.

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-It's not safe, and it's illegal.

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-You don't know what you're getting,

-if it's going to work...

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-..or if it's safe.

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-But there's no shortage of people

-who offer a whiter-than-white smile.

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-Tonight, we ask them

-to show their teeth and smile.

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-After all, they're on camera.

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-Smile! You're on camera

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-What would you do

-to get the perfect smile?

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-Almost half of British people

-are unhappy with their teeth.

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-More and more want to have

-a Hollywood smile. But why?

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-I don't think

-my teeth are white enough.

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-I don't like my teeth.

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-Why do you say that?

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-They're yellow.

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-I'm happy to smile because I don't

-have any black ones or anything.

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-They could be a bit whiter.

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-The yearning for whiter teeth...

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-..has created a market

-worth around 40 million in Britain.

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-Many of us are willing to spend

-on achieving the perfect smile.

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-Some treatments

-cost hundreds of pounds.

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-Dyfan Rees

-has had his teeth whitened.

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-The 27-year-old actor

-from Cardiff...

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-..feels it's important

-to look after his on-screen image.

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-You do worry that if your teeth

-aren't that nice...

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-..that people will look at your

-teeth rather than on your acting.

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-That's sometimes in your head.

-You don't want that.

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-After getting treatment

-at his dentist last year...

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-..he noticed

-an immediate difference.

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-I was really happy with it.

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-I felt more confident

-and I smiled more in photographs.

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-I was like this!

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-He paid almost 200

-for the treatment...

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-..though he'd seen

-a cheaper service on the Web.

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-The only way to do it properly

-is by going to the dentist.

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-I know I'm going to be safe.

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-The right equipment is used and

-the person knows what he's doing.

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-I can't put a price on my teeth.

-They're so important to me.

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-One who was lured

-by an online bargain...

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-..was 24-year-old Melonie Bray.

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-After years of worrying

-about a stain on her front teeth...

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-..the woman from Bangor decided to

-look for teeth-whitening treatment.

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-I searched on Google

-for someone who did it.

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-There was an offer to do it for 89.

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-I thought it was good value.

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-She found a business

-called Skin Within in Colwyn Bay.

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-But when Melonie arrived

-at the address, she got a surprise.

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-When I was going there,

-I thought I was going to a dentist.

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-But when I arrived,

-it was just an extension to a house.

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-So I...

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-I thought, "Oh, a beautician.

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-"It might be fine

-because it's to do with beauty."

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-Despite her concerns,

-she continued with the treatment.

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-But very soon, she realized

-that something was amiss.

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-It hurt quite a bit throughout.

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-She said it was fine.

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-I went home.

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-She told me to take a paracetamol

-and to phone her if I had problems.

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-A little after leaving Skin Within,

-the pain increased.

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-When I tried to speak...

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-..as air went into my mouth,

-it hurt.

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-Pain just swept through my teeth.

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-I didn't want to do anything

-because I was in constant pain.

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-After a week,

-the pain became unbearable.

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-Melonie made

-an emergency dental appointment.

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-Melonie, would you like

-to come through?

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-Today, she's back

-to see the same dentist...

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-..nine months after the treatment.

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-How have you been going

-since I last saw you?

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-It was quite traumatic

-for you last time.

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-Your gums were very sore and grey.

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-According to the dentist...

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-..Melonie has the worst side effects

-she's seen after teeth whitening.

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-When she came to see us,

-she was in pain.

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-She had burnt the gums

-from underneath the teeth...

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-..at the front of her mouth.

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-It was painful.

-She was struggling to brush.

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-The actual condition of her mouth...

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-..had been destroyed

-at the front of her mouth.

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-The dentist worries that Melonie's

-teeth will never be the same...

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-..and that she could lose teeth

-in the future.

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-She's lost a degree of the bone

-from around these front teeth...

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-..particularly

-on the bottom left-hand side.

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-Hopefully, we can get her mouth back

-into as good a condition as we can.

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-But she'll never regain that bone

-and probably never regain that gum.

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-The dentist was so worried,

-she encouraged Melonie...

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-..to contact the authority which

-regulates dentistry to complain.

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-The General Dental Council...

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-..brought a case against

-the salon owner, Jane Taylor.

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-She pleaded guilty to unlawfully

-practising dentistry...

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-..and had to pay a total

-of 1,609 in compensation and costs.

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-I hope she won't do it

-to anyone else.

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-I didn't want her to lose her job.

-I just wanted her to stop.

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-I went to London to meet the General

-Dental Council's Chief Prosecutor.

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-In 2013,

-they won a case in the High Court...

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-..which decided

-that whitening teeth...

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-..without appropriate qualifications

-was an offence.

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-The High Court has ruled that tooth

-whitening is an act of dentistry.

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-What that means is that anyone

-who isn't a registered dentist...

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-..dental hygienist, dental therapist

-or clinical dental technician...

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-..can't provide tooth whitening

-legally.

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-Since then, they've prosecuted

-almost 80 individuals or companies.

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-But they know that far more

-are at it.

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-Last year, we sent out

-almost 300 warning letters...

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-..to people

-that we had received information...

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-..were providing

-illegal tooth whitening.

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-Elen and Bethan are students

-at the University of South Wales.

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-After seeing a Facebook advert for

-two whitening treatments for 99...

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-..the pair thought

-it was a bargain too good to miss.

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-I just did it

-because it was a good deal.

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-But you really wanted

-to have your teeth done.

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-Yeah.

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-My teeth were yellow.

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-After arranging an appointment

-on the social media website...

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-..they got the address of the

-woman's home in St Mellons, Cardiff.

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-I did think it was a bit dodgy...

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-..but I just really wanted

-white teeth, so I didn't care.

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-The gel and laser treatment

-took an hour each.

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-Bethan went first.

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-When I had the treatment, you know

-the shield that rugby players wear?

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-She filled it with gel.

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-A UV light or something...

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-..just, I think,

-went over your face.

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-Very soon,

-Bethan felt pain in her mouth.

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-It really burned my gums.

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-I remember thinking whilst

-I was receiving the treatment...

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-..that it was hurting.

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-At the time, I just thought

-it was what happened...

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-..when you have your teeth whitened.

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-The pair say that the pain

-lasted for almost two months.

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-But when they tried to contact

-the woman responsible...

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-..there was no sign of her.

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-When you look

-at the messages we sent her...

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-..before having the treatment...

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-..our messages are still there

-but hers aren't.

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-So there's no proof...

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-So there's no proof...

-

-..that she spoke to us.

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-Nothing.

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-In part two, one of the women

-takes us through the salon doors...

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-..to see if they'd offer

-to whiten our teeth illegally.

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-.

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-Subtitles

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-Subtitles

-

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-Today, Dyfan Rees has come

-to whiten his teeth...

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-..at a dentist's in Cross Hands,

-Carmarthenshire.

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-He got the same treatment

-a year ago.

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-After his white smile started

-to fade...

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-..he's arranged another appointment.

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-Hi Dyfan, how are you? Are you OK?

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-Take a seat.

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-According to the law, dentists have

-the right to use substances...

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-..containing a maximum

-of 6% hydrogen peroxide.

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-Substances sold over the counter...

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-..can contain no more than

-0.1% of the chemical.

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-The first step is making sure

-the patient knows the risks.

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-The risks of the treatment.

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-If they're happy, we move on by

-taking impressions of their teeth.

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-We'll give your teeth a clean and

-then show you how to use the kit.

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-Today's treatment will cost 275.

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-Cheaper treatments are available.

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-This dentist warns of being wary of

-those who offer illegal treatment.

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-The General Dental Council does go

-after people who do this illegally.

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-Trading standards do too.

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-But there are so many people

-practicing illegally...

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-..I don't think the authorities

-have the resources to stop them all.

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-It's going to take time.

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-We've been looking into

-how many places in Wales...

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-..offer illegal teeth whitening

-treatments.

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-Who better to do that work...

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-..than someone

-who's already had a bad experience.

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-The first place Bethan tries

-is Euphoria Tanning in Cwmbran.

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-Last year, the owner, Tina Howarth

-paid a fine and costs of 4,000...

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-..after being caught offering

-teeth-whitening treatments...

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-..without dental credentials.

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-Bethan gets in touch with her

-on Facebook.

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-Tina answers offering

-a 40 teeth-whitening kit...

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-..and a salon appointment.

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-So at 10.00am one morning, we're in

-Cwmbran with our hidden cameras.

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-Tina Howarth organised

-the appointment...

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-..but when we arrive

-she's nowhere to be seen.

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-We're welcomed by the manager.

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-She takes us behind the curtain to

-talk about gel and laser treatment.

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-You need dental credentials

-to give this kind of treatment.

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-Even though the manager isn't on the

-General Dental Council's register...

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-..she says she will do the work.

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-It's also illegal for her to

-advise customers on the process.

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-That doesn't seem

-to be a problem for her.

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-We have no intention of getting

-this kind of treatment...

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-..from someone lacking

-dental credentials.

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-When Bethan doesn't want

-to continue...

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-..the manager insists

-there's nothing to worry about.

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-We leave with footage proving

-that she offers advice...

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-..and is willing

-to provide the treatment.

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-When we spoke to the salon's owner,

-Tina Howarth...

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-..she denied the salon provides

-teeth-whitening treatments.

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-After we explained that we had

-evidence on a secret camera...

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-..she told us that's all they do is

-provide this teeth-whitening pen...

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-..for customers to use at home.

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-She said had the manager offered

-a laser and gel treatment...

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-..she'd have to be sacked.

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-For legal reasons, the General

-Dental Council wouldn't comment...

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-..on our evidence

-from Euphoria Tanning.

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-They say that offering advice...

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-..or showing an intent to provide

-teeth-whitening treatments...

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-..without credentials is illegal.

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-Anyone who provides advice as

-to how a treatment might work...

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-..what the contents of a product

-would be, advice as to after care...

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-..will in fact be providing advice

-and attendance...

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-..and that would be against the law.

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-In the last few years...

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-..the GDC has prosecuted

-some people who sell products...

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-..by a company called Megawhite.

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-There is no hydrogen peroxide

-in Megawhite's products.

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-It's legal to sell those in a salon.

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-But without dental credentials...

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-..you may not provide the treatment

-or advice to customers.

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-In Cardiff, Bethan

-finds Alexandra Nicole's salon.

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-They offer Megawhite Blue Fusion

-for 50.

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-Will this salon stick to the law?

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-Hello?

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-Alexandra

-doesn't have dental credentials.

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-As such, she isn't qualified

-to offer advice.

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-But she's about to do that.

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-The treatment happens at the salon.

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-She explains Bethan

-will have to do the work herself.

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-To stick to the law, she isn't

-supposed to touch the equipment.

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-When we're there...

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-..Alexandra grabs the gum shield

-to put it in Bethan's mouth.

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-Once again, Bethan says she's too

-nervous to continue the treatment.

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-With evidence on camera,

-she leaves the salon.

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-After we contacted Alexandra Nicole,

-she sent us an email...

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-..telling us she had a number

-of qualifications.

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-She's a beauty therapist

-who attended...

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-..the London Academy

-School Of Makeup...

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-..and that she's a HD brow stylist.

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-She also said the Megawhite Fusion

-product was totally safe and legal.

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-In her response,

-Alexandra Nicole also said...

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-..that it was legal for

-a customer to use Megawhite...

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-..without the presence, support

-or dental advice of the proprietor.

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-When we were there,

-she was present.

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-She appeared to give advice

-and assistance.

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-We also spoke to a director of the

-company Megawhite, Bryan Christie.

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-He said his clients all signed on

-to terms and conditions.

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-They know

-not to provide dental advice...

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-..or place their hands

-in the mouths of their customers.

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-He said there's no difference

-between buying Megawhite...

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-..at a salon or buying similar

-treatments on the high street...

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-..and that he provided an affordable

-service to the public.

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-During her research...

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-..Bethan comes across Pearly One

-Laser Teeth Whitening's page.

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-It's Kelli Coleman's page.

-She describes herself as a dentist.

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-Kelli Coleman isn't on

-the GDC's register.

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-Bethan got in touch

-with her on Facebook...

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-..and was invited to Kelli's home

-in Pontypridd...

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-..for a whitening appointment.

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-In this case, there's no doubt

-who's performing the treatment.

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-Before arriving, Bethan told her she

-had sensitive teeth.

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-She asked if a gel without peroxide

-would be better for her.

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-Even if Kelli was a dentist...

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-..6% is the highest percentage

-of hydrogen peroxide she could use.

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-She claims the stuff she has

-is much stronger.

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-She also claims that she sponsors

-the Miss Wales competition...

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-..and that she's done the

-work without trouble for years.

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-As she prepares to administer

-the treatment...

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-..she says the treatment she offers

-is much better than dentists.

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-Once again, Bethan explains she's

-too nervous to have the treatment.

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-According to Kelli,

-she's safe in her hands.

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-When we contacted Kelli Coleman...

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-..she said she hadn't done

-any teeth-whitening treatments...

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-..since the law changed

-some years ago.

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-When we explained that one of our

-journalists had been to her home...

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-..in her presence after arranging

-a teeth-whitening appointment...

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-..she denied anyone had been

-in her home for that purpose.

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-Dentist Aled Clement has offered

-teeth whitening for seven years.

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-He worries people are placing

-their dental health...

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-..in the hands of amateurs.

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-It worries me and I'd imagine many

-other dentists.

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-People who don't have formal

-qualifications...

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-..can advertise teeth-whitening

-and carry out the treatment...

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-..in their houses or a beauty salon

-without proper qualifications.

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-It isn't safe and

-is definitely illegal.

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-The General Dental Council say...

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-..they will continue to prosecute

-people who whiten teeth illegally...

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-..to protect the public's health.

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-You don't know what you're getting.

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-You don't know

-if it's going to work.

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-You don't know if it's going

-to be safe.

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-And whoever is providing

-this teeth whitening to you...

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-..is willing to perform

-an illegal act.

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-Melonie Bray suffered pain months

-after illegal teeth whitening.

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-She now visits

-the dentist regularly.

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-She regrets going

-to a beauty salon for the treatment.

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-If they say it's OK,

-you just assume it's OK.

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-I should have looked it up.

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-Bethan and Elen have suffered

-lasting effects on their teeth...

0:22:340:22:38

-..after they visited a stranger's

-house for treatment.

0:22:390:22:42

-They have a message for anyone who

-is attracted by an online bargain.

0:22:420:22:48

-Don't do it.

0:22:490:22:50

-Don't do it.

-

-No, don't.

0:22:500:22:51

-What I would say is that if you want

-whiter teeth, go to see the dentist.

0:22:540:23:00

-Next week...

0:23:020:23:03

-..why Wales is amongst the slowest

-in Europe for cancer diagnoses.

0:23:030:23:07

-Last year, camera man Andrew Davies

-died at the age of 52.

0:23:090:23:13

-The cancer was in his body

-for six years before being found.

0:23:130:23:16

-Without a doubt, I think he'd be

-here today living a healthy life...

0:23:170:23:21

-..if he'd had an early diagnosis.

0:23:210:23:23

-Tales from cancer patients

-next Tuesday on S4C.

0:23:240:23:27

-S4C Subtitles by Testun Cyf.

0:23:430:23:45

-.

0:23:450:23:45

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