0:00:02 > 0:00:04Over the years on Flog It, we've travelled the length
0:00:04 > 0:00:06and breadth of the British Isles,
0:00:06 > 0:00:10rummaging through thousands of bags and boxes along the way.
0:00:10 > 0:00:12You've brought in something rather special, haven't you?
0:00:12 > 0:00:15I think between £350-£500.
0:00:15 > 0:00:19We've seen everything from corkscrews to costume jewellery,
0:00:19 > 0:00:21and we've had some breathtaking results,
0:00:21 > 0:00:23as we put those items under the hammer.
0:00:23 > 0:00:25- Yes!- Wow!
0:00:25 > 0:00:28Flog it has taught us to sort out our Treen from our Troika,
0:00:28 > 0:00:31and inspired thousands of collectors along the way.
0:00:31 > 0:00:35In this series we want to share the inside knowledge with you.
0:00:35 > 0:00:37Welcome to Flog It Trade Secrets.
0:01:05 > 0:01:09On today's show it's all about looking good, and we'll be giving
0:01:09 > 0:01:13you the low-down on what to buy for fashionable ladies and gentlemen.
0:01:13 > 0:01:15And some tips on what names to look out for
0:01:15 > 0:01:17when you're buying vintage fashion and jewellery.
0:01:17 > 0:01:20That is a nice watch.
0:01:20 > 0:01:22- Is it a military watch? - A military Air Force watch.
0:01:22 > 0:01:26We'll see some of the most stylish items Flog It has valued over the years.
0:01:26 > 0:01:29This was pretty much nearly the best one I've ever seen.
0:01:29 > 0:01:30With some incredible results at auction.
0:01:30 > 0:01:32GAVEL BANGS
0:01:32 > 0:01:33- Yes, what a turn of profit! - Excellent.
0:01:33 > 0:01:36Our experts divulge the tricks of the trade.
0:01:36 > 0:01:38Always buy the best.
0:01:38 > 0:01:39Never compromise.
0:01:39 > 0:01:41If it's a great big diamond ring,
0:01:41 > 0:01:44the diamond is always going to be valuable.
0:01:44 > 0:01:50Stick to the basics of quality, maker and style or design.
0:01:50 > 0:01:51There's money to be made out there.
0:01:59 > 0:02:03Fine clothes and jewellery have always been a mark of wealth
0:02:03 > 0:02:05and sophistication for men as well as women.
0:02:05 > 0:02:08Recently there's been a real boom in the market for vintage.
0:02:08 > 0:02:12The whole vintage market has really expanded over recent years.
0:02:12 > 0:02:16You've got people like Paloma Faith that have been tweeting pictures
0:02:16 > 0:02:19of her at a retro fair recently, and that's really good for business,
0:02:19 > 0:02:22it gets the young people interested into an emerging market
0:02:22 > 0:02:25and they might expand out of it into other areas.
0:02:25 > 0:02:29Perhaps you have something in your wardrobe or jewellery box
0:02:29 > 0:02:31that could be worth a small fortune.
0:02:31 > 0:02:34The current look is to mix and match old and new, quite legitimately.
0:02:34 > 0:02:37I think there's a trick in this business.
0:02:37 > 0:02:40What you do is go and find a whole load of plastic jewellery
0:02:40 > 0:02:43and kitsch stuff and then you call it retro or vintage
0:02:43 > 0:02:46and put some extra prices on it, and then it sells!
0:02:49 > 0:02:51Who doesn't like a bit of bling?
0:02:51 > 0:02:55On many occasions it's great to put on a brooch or a diamond necklace
0:02:55 > 0:02:58or maybe a tie pin and some cufflinks to make a bit of a splash.
0:02:58 > 0:03:01Over the years on this show, you've brought us
0:03:01 > 0:03:04thousands of items of jewellery to our valuation days.
0:03:04 > 0:03:07More than likely it's because you don't like it any more and
0:03:07 > 0:03:10don't want to wear it, it doesn't suit you, it's gone out of fashion.
0:03:10 > 0:03:14After all, who would wear a ruby necklace in a supermarket?
0:03:14 > 0:03:18But how can you tell your diamonds from a bit of paste,
0:03:18 > 0:03:20and what should you look for when you go out buying?
0:03:21 > 0:03:27In 2008, Bob brought in an item which got Michael all aflutter.
0:03:27 > 0:03:30The dragonfly brooch was absolutely gorgeous.
0:03:30 > 0:03:33This was pretty much nearly the best one I've ever seen.
0:03:33 > 0:03:36The minute I saw it I thought, I'm having this.
0:03:36 > 0:03:38I think Thomas Plant was with me.
0:03:38 > 0:03:42I elbowed him out of the way discreetly. It was a wonderful thing.
0:03:42 > 0:03:44It's really a family heirloom.
0:03:44 > 0:03:47It belonged to my mother-in-law
0:03:47 > 0:03:50and eventually it was handed down to my wife.
0:03:50 > 0:03:53Was it something that was kept in a bank vault
0:03:53 > 0:03:56or was it worn on high days and holidays?
0:03:56 > 0:04:01I never saw my wife wear it, ever. It was kept in the safe.
0:04:01 > 0:04:03So often the way with these things.
0:04:03 > 0:04:07But it is a tremendously delicate brooch.
0:04:07 > 0:04:12Firstly, we've got the fantastic detail of the workmanship involved.
0:04:12 > 0:04:14This goes back to a period in Victorian jewellery,
0:04:14 > 0:04:19about 1870-1880, where there was a fad for insects.
0:04:19 > 0:04:21There was a whole vogue for these things.
0:04:21 > 0:04:24But there are a couple of features that are more unusual
0:04:24 > 0:04:28with your dragonfly brooch than many I see.
0:04:28 > 0:04:33The first thing is that normally the wings are either silver or enamel.
0:04:34 > 0:04:41It is most unusual to get, in this case aquamarines cut to fit in.
0:04:41 > 0:04:44We've got the body highlighted with little diamond chips
0:04:44 > 0:04:46and the tail running down.
0:04:46 > 0:04:48Sadly, a couple have fallen out
0:04:48 > 0:04:51but that's no big job to have those replaced.
0:04:51 > 0:04:52I see.
0:04:52 > 0:04:56I wasn't really disappointed that the diamonds were missing because
0:04:56 > 0:05:00I did very briefly used to work for a diamond merchant, and those
0:05:00 > 0:05:04diamonds to replace were only about £2 or £3 each.
0:05:04 > 0:05:10And someone to do the work, maybe £30-£40. It wasn't a big job.
0:05:10 > 0:05:13It's only when the stones start to become large that they become expensive,
0:05:13 > 0:05:15and they were just very small chips,
0:05:15 > 0:05:17Little rose cuts along the tail.
0:05:17 > 0:05:21We've got the edges of the wings highlighted in diamonds as well.
0:05:21 > 0:05:26Little eyes, they are rubies. But all of this work is mounted in silver.
0:05:26 > 0:05:27Really?
0:05:27 > 0:05:32But the body of the dragonfly and the base of it is all in gold.
0:05:32 > 0:05:35It's set on a trembleuse -
0:05:35 > 0:05:37a collection of springs
0:05:37 > 0:05:42that allow the jewel to move and shimmer and tremble.
0:05:42 > 0:05:45If you turn it over you can see the tremendous workmanship
0:05:45 > 0:05:47that's gone into this.
0:05:47 > 0:05:50It had a triple trembleuse.
0:05:50 > 0:05:54It's difficult to do, so to do it three times rather than once
0:05:54 > 0:05:56is just an indication of the quality of it.
0:05:56 > 0:06:00Sometimes these brooches do tremendously well at auction.
0:06:00 > 0:06:02I think we've got to bear in mind
0:06:02 > 0:06:05that this is probably the best one I've seen.
0:06:05 > 0:06:07So I think we should push the boat out
0:06:07 > 0:06:12and put £2,000-£2,500 as an estimate on it
0:06:12 > 0:06:15and put a fixed reserve of £2,000.
0:06:15 > 0:06:17For such a stunning piece,
0:06:17 > 0:06:20that presents good value to anyone at the auction.
0:06:20 > 0:06:24Who knows, two people might battle it away to well above that.
0:06:24 > 0:06:27Let's hope it's a lively auction.
0:06:27 > 0:06:29Quality you judge by manufacture.
0:06:29 > 0:06:34You look at the object and think how difficult it is to make it.
0:06:34 > 0:06:38All of that gold work had to be pierced out by hand.
0:06:38 > 0:06:40Then the silver had to be laid on top,
0:06:40 > 0:06:43then the stones have to be selected and set.
0:06:43 > 0:06:45It's an enormous amount of work.
0:06:45 > 0:06:48A lot of the finest antiques, you couldn't make them
0:06:48 > 0:06:50today for the price you pay.
0:06:50 > 0:06:53That is where you recognise the quality of things.
0:06:53 > 0:06:56So, how did it do at auction?
0:06:56 > 0:06:59I had a chat to the auctioneer just before the sale started.
0:06:59 > 0:07:02He agrees with the valuation, but said brooches aren't fashionable.
0:07:02 > 0:07:04Let's find out what the bidders think in Cirencester.
0:07:04 > 0:07:07It's going under the hammer now.
0:07:07 > 0:07:11We are now onto Lot 365, the dragonfly brooch.
0:07:11 > 0:07:17A very stylish looking piece here. It should be 2,000 or 3,000 really.
0:07:17 > 0:07:19Start me at two.
0:07:19 > 0:07:212,000.
0:07:23 > 0:07:241,800.
0:07:24 > 0:07:29I can start you here at 1,550, on the book at 1,550.
0:07:29 > 0:07:31He's got a commission bid.
0:07:31 > 0:07:331,600. And 50.
0:07:33 > 0:07:351,700. And 50.
0:07:35 > 0:07:381,800. And 50.
0:07:38 > 0:07:411,900. And 50.
0:07:41 > 0:07:422,000.
0:07:42 > 0:07:43We've sold it.
0:07:43 > 0:07:46The book's out at 2,000, 2,100 now.
0:07:46 > 0:07:48At 2,000 on the left.
0:07:48 > 0:07:51At 2,000. 2,100 can I say now?
0:07:51 > 0:07:55At £2,000, are you sure now?
0:07:55 > 0:07:58It's on my left at 2,000. All done.
0:07:58 > 0:08:00BANGS GAVEL
0:08:00 > 0:08:04- Super result. Fantastic. - Just hit the reserve. That's good.
0:08:04 > 0:08:05- Put it there.- I'm pleased with that.
0:08:05 > 0:08:09This brooch was a particularly fine example of 19th-century jewellery,
0:08:09 > 0:08:11and it flew in the saleroom.
0:08:11 > 0:08:15However, there are still great finds to be made from this period.
0:08:15 > 0:08:18If you go back to 19th, late 18th century jewellery,
0:08:18 > 0:08:20that has fallen out of favour.
0:08:20 > 0:08:23And often that is gem set and beautiful quality.
0:08:23 > 0:08:27So I think stop looking at the 20th century and go back
0:08:27 > 0:08:30and look at the 18th and 19th century and you'll find some bargains.
0:08:30 > 0:08:32Quite right, Michael.
0:08:32 > 0:08:35Taste is always changing, so buy pieces which are out of vogue
0:08:35 > 0:08:39to see a hefty return when they are back in favour.
0:08:39 > 0:08:44And a great tip to remember is small gems can be replaced relatively cheaply.
0:08:44 > 0:08:48Repairing damage could help the value if you are selling.
0:08:48 > 0:08:51But bling isn't just for the ladies.
0:08:51 > 0:08:56If you're going to buy a watch, what name springs to mind? Rolex.
0:08:56 > 0:08:59And Harry, from Barnsley, he brought in a Rolex.
0:08:59 > 0:09:01But what I loved about it is that it was understated.
0:09:01 > 0:09:04That's a sign of real class, isn't it?
0:09:04 > 0:09:08You go and buy these watches today, they cost you thousands
0:09:08 > 0:09:10and thousands of pounds.
0:09:10 > 0:09:13Diamonds all around them, mother of pearl faces.
0:09:13 > 0:09:16- They're not very subtle, are they? - No, they're not.
0:09:16 > 0:09:17I'm going to talk about it in a minute,
0:09:17 > 0:09:20but tell me the history of this little piece first.
0:09:20 > 0:09:24My father inherited it and it's come to me after his death.
0:09:24 > 0:09:26- I've never worn it. - Came down through the family.
0:09:26 > 0:09:29- And you don't want it, you want to sell it?- Yes.
0:09:29 > 0:09:31Henry, that would break my heart to sell that.
0:09:31 > 0:09:35With an item of luxury you don't always need a brand-name,
0:09:35 > 0:09:36the quality will out.
0:09:36 > 0:09:39And in this instance, the quality just shouted at you.
0:09:39 > 0:09:43Then when the name Rolex is revealed, well, you can't go wrong, can you?
0:09:43 > 0:09:47- Do you know how old it is? - I believe it's about 1930.
0:09:47 > 0:09:49Let's have a look.
0:09:49 > 0:09:52- There are import marks. You reckon it was 1930?- I think so.
0:09:52 > 0:09:55I think you're probably three years out.
0:09:55 > 0:09:58There are import marks here for Glasgow 1927.
0:09:58 > 0:10:01- The bracelet... - It's just a cheap one.
0:10:01 > 0:10:03Is clearly a cheap replacement.
0:10:03 > 0:10:06That, with a nice strap on it, nice, black strap,
0:10:06 > 0:10:10- I would love to own that. - Oh, well, there we are.
0:10:10 > 0:10:13And if that were in my family there's no way I'd be selling it.
0:10:13 > 0:10:17- So, there's only one thing we haven't discussed.- Yes. What do you reckon?
0:10:17 > 0:10:20I think this sort of retro look,
0:10:20 > 0:10:24vintage look is really popular at the moment.
0:10:24 > 0:10:28I think that we can put an auction estimate on that of £200-£400.
0:10:28 > 0:10:31- Oh, right. - We'll put a reserve on it of £200.
0:10:31 > 0:10:33I'm sure it will do well.
0:10:33 > 0:10:36What are you going to spend the money on if it makes £200-300?
0:10:36 > 0:10:38The car needs a service.
0:10:38 > 0:10:42How can you trade a Rolex for a car service?!
0:10:43 > 0:10:46Did the watch's quality shine through at auction?
0:10:46 > 0:10:50Lot number 275, the gentleman's Rolex.
0:10:50 > 0:10:56Silver case wristwatch, import mark for 1927. Another beauty.
0:10:56 > 0:10:58- Lots of interest on the book.- Good!
0:10:58 > 0:11:00Must start this one at £420.
0:11:00 > 0:11:05420. I'll take 440 elsewhere.
0:11:05 > 0:11:08440, I'm looking for.
0:11:08 > 0:11:11This one's going to sell.
0:11:11 > 0:11:13Anyone fancy 440?
0:11:13 > 0:11:14With me at 420.
0:11:14 > 0:11:17Hammer's dropping.
0:11:17 > 0:11:18BANGS GAVEL
0:11:18 > 0:11:21Brilliant, we've done it. Above top end, anyway. It's a good result.
0:11:21 > 0:11:23Get the car fixed. Thanks very much.
0:11:23 > 0:11:29£420 was a good result for a watch which wasn't rated by its owner.
0:11:29 > 0:11:31You know, we sold that watch in the dim and distant past,
0:11:31 > 0:11:34but I think there's a chance today that would make more money.
0:11:34 > 0:11:37These things are very, very fashionable.
0:11:37 > 0:11:40The thing about Rolex is it doesn't always say Rolex on the face.
0:11:40 > 0:11:41What you've got to do is open the back up
0:11:41 > 0:11:44and it will say Rolex stamped on the movement.
0:11:44 > 0:11:46So you might find a watch that's got nothing on the front
0:11:46 > 0:11:48but it's got Rolex on the back.
0:11:48 > 0:11:50Just bear that in mind when you're looking.
0:11:50 > 0:11:54Good-quality watches can be a sound investment.
0:11:54 > 0:11:57Other names to look out for include Breitling, Omega,
0:11:57 > 0:12:00Raymond Weil and Cartier.
0:12:00 > 0:12:03Men's jewellery can have dips in popularity.
0:12:03 > 0:12:06But if you stick to quality, you generally can't go wrong -
0:12:06 > 0:12:10as Thomas discovered in Dunstable back in 2007.
0:12:10 > 0:12:14Margaret, I think I've found something really quite delightful.
0:12:14 > 0:12:17I must admit, I'm quite attached to them, as you can see.
0:12:17 > 0:12:21What first attracted me to these cufflinks were the size.
0:12:21 > 0:12:24They were really oversized for your cuff.
0:12:24 > 0:12:28They had this offset, beautiful pearl, this Baroque pearl.
0:12:28 > 0:12:30So the mixture of the very yellow gold
0:12:30 > 0:12:34and then the pure whiteness of the pearl worked brilliantly.
0:12:34 > 0:12:37I think if one was going to wear a pair of very glitzy
0:12:37 > 0:12:40and showy cufflinks, I mean they're not everyday,
0:12:40 > 0:12:44they were sort of dress, those were the ones to have.
0:12:44 > 0:12:47They were a gift to my partner from his brother.
0:12:47 > 0:12:50- His brother actually made them. - Where was he from?
0:12:50 > 0:12:53- They're both from Germany.- And when do you think these were made?
0:12:53 > 0:12:57- Probably about 30 to 35 years ago. - Looking at the mid-'70s.- Yes.
0:12:57 > 0:13:00They look very '70s, don't they, very retro cool.
0:13:00 > 0:13:02I'd put it more sort of Art Deco style.
0:13:02 > 0:13:05Yes, I know what you're thinking, Art Deco,
0:13:05 > 0:13:08because they're geometric and they've got the offset of the pearl.
0:13:08 > 0:13:11But I think we're looking at the more modernist, retro style,
0:13:11 > 0:13:13the postmodern style.
0:13:13 > 0:13:17On Flog It we see a plethora of items from all different ages.
0:13:17 > 0:13:20And yet we are very used to looking at the 20th century.
0:13:20 > 0:13:22You're looking at big names.
0:13:22 > 0:13:27But when a piece is Artisan-made, it still has a value.
0:13:27 > 0:13:31Unfortunately, rules are rules and I can't bid for items at auction
0:13:31 > 0:13:34- when we take them in for Flog It. - That's a shame.- It's a huge shame.
0:13:34 > 0:13:38- I believe that £200-£300 is a sensible estimate.- Yes.
0:13:38 > 0:13:41As regards to a reserve, which I believe it should have, don't you?
0:13:41 > 0:13:45- Oh, I think so.- I think £200 with discretion would be very sensible.
0:13:45 > 0:13:47- Yes, I agree.- You agree, brilliant.
0:13:47 > 0:13:49I'm now going to take them off.
0:13:49 > 0:13:53- We'll put them into the auction for you.- Thank you very much.- Thank you.
0:13:53 > 0:13:56When you're looking at the late 20th century designer items,
0:13:56 > 0:14:00anything retro or vintage, what one has to look out for
0:14:00 > 0:14:03from a collector's point of view is names.
0:14:03 > 0:14:05the exception to the rule were these cufflinks.
0:14:05 > 0:14:07They were made by a member of the family.
0:14:07 > 0:14:09There are great artists out there
0:14:09 > 0:14:13but they had a good metal content in them.
0:14:13 > 0:14:15But my advice is to go for the big names,
0:14:15 > 0:14:17because you'll never go wrong.
0:14:17 > 0:14:20But without a designer name, did the cufflinks struggle at auction?
0:14:20 > 0:14:24- We've got £200-£300 put on these, haven't we?- We have.
0:14:24 > 0:14:27By our expert, Thomas, who would have loved to have worn them today.
0:14:27 > 0:14:29Yes.
0:14:29 > 0:14:33I was under the impression that cufflinks were definitely
0:14:33 > 0:14:35a thing of the past until you told me they're not.
0:14:35 > 0:14:37No. Everybody's wearing them at the moment.
0:14:37 > 0:14:39They are smashing, aren't they?
0:14:39 > 0:14:42Now we have a pair of continental gold Baroque pearl-set cufflinks.
0:14:42 > 0:14:44Where do we go, £200 for them?
0:14:44 > 0:14:46Do we go 200? Yes, we'll start then.
0:14:46 > 0:14:48100.
0:14:48 > 0:14:49110. I bid 20 for you, sir.
0:14:49 > 0:14:50And 30 and 40.
0:14:50 > 0:14:52150. 160.
0:14:52 > 0:14:54Yes, we're getting there.
0:14:54 > 0:14:55170. 180.
0:14:55 > 0:14:59190. Are you going to be 200?
0:14:59 > 0:15:02At 200, we're bid now.
0:15:02 > 0:15:04£200 for those.
0:15:04 > 0:15:05At £200. 10, is it?
0:15:05 > 0:15:07210. 220.
0:15:07 > 0:15:09You're out.
0:15:09 > 0:15:10At 220 the room is out.
0:15:10 > 0:15:13220, I'm selling.
0:15:13 > 0:15:15220, make no mistake, you're out.
0:15:15 > 0:15:19I sell them for £220.
0:15:21 > 0:15:22< Result!
0:15:22 > 0:15:25- That's good, that's good. - Good estimate, Thomas.
0:15:25 > 0:15:28So remember, ideally look out for names, but a well-made,
0:15:28 > 0:15:30quality piece by an unknown maker
0:15:30 > 0:15:32can sometimes do the business.
0:15:33 > 0:15:37And precious metals and precious stones will always be attractive...
0:15:37 > 0:15:40even if you don't plan to wear them.
0:15:40 > 0:15:44Andrew, you're a big lad, what are you doing with a girl's bracelet?
0:15:44 > 0:15:47I found it at a boot sale last year.
0:15:47 > 0:15:49- Did you?- And...
0:15:49 > 0:15:53I know it's going to be cheap then, when I hear that, how cheap?
0:15:53 > 0:15:55- It was a pound.- A pound?!
0:15:55 > 0:15:59When I heard he paid a pound, it's a mixed emotion, actually.
0:15:59 > 0:16:02Part of it is a slight jealousy, not really.
0:16:02 > 0:16:07It was a bit mean to knock it down from £2 to £1, I thought.
0:16:07 > 0:16:10But there's a dealer in all of us, I think.
0:16:10 > 0:16:13I suppose at the time you didn't necessarily realise that
0:16:13 > 0:16:15it was a row of 39 diamonds?
0:16:15 > 0:16:19It was very dirty when I first bought it and it didn't look expensive.
0:16:19 > 0:16:22I knew it was gold but I didn't think the gems would be diamonds.
0:16:22 > 0:16:24Was it mixed up with a load of rubbish?
0:16:24 > 0:16:28It was with costume jewellery, bits missing out of them and all sorts.
0:16:28 > 0:16:31So I threw it in the door pocket of my car when I left,
0:16:31 > 0:16:34and it stayed there for about three months.
0:16:34 > 0:16:36Then one day you decided to have it looked at?
0:16:36 > 0:16:38I was cleaning the car out and found it again.
0:16:38 > 0:16:41I thought, "The stones look a bit sparkly in it."
0:16:41 > 0:16:43But didn't think they'd be diamonds.
0:16:43 > 0:16:45They do look a bit sparkly, don't they?
0:16:45 > 0:16:47They do now, it was cleaned up very well.
0:16:47 > 0:16:50To the naked eye it can be hard to decide
0:16:50 > 0:16:52whether something is diamond or paste.
0:16:52 > 0:16:55There are diamond testers available that many of us have,
0:16:55 > 0:16:58but if you know what you're doing, you can tell from the naked eye.
0:16:58 > 0:17:01Generally speaking, if it's mounted in gold,
0:17:01 > 0:17:05nine, 18 carat or higher, then it's almost always going to be a diamond,
0:17:05 > 0:17:08because you wouldn't put a paste into an expensive gold mount.
0:17:08 > 0:17:12Common sense is often the best place to start.
0:17:12 > 0:17:16There is 39 diamonds which means a total carat weight
0:17:16 > 0:17:19of about 3.9 carats.
0:17:19 > 0:17:23- Yeah, it's on the clasp. - Is it marked on there as well?
0:17:23 > 0:17:28- On the end of the clasp, that bit just there.- Oh, I see, 3.93.
0:17:28 > 0:17:32And it's 18-carat gold, import marks for 1997.
0:17:32 > 0:17:37So it's modern, but very wearable, isn't it? I would have thought, anyway.
0:17:37 > 0:17:41It doesn't necessarily have to be old to be valuable in all cases.
0:17:41 > 0:17:45But especially in jewellery, old-cut diamonds often had carbon
0:17:45 > 0:17:49inclusions and flaws, it's all to do with the clarity of the diamond.
0:17:49 > 0:17:52And how wearable it's considered and how fashionable.
0:17:52 > 0:17:56If we pitch it at 600 to 800, it shows the buyers it's on the market,
0:17:56 > 0:17:59it's here to sell and hopefully that'll get a few people in after it.
0:17:59 > 0:18:03So, if we put a £600 reserve, if it doesn't make that,
0:18:03 > 0:18:07you can have it back, because it's got to be worth that.
0:18:07 > 0:18:11But being modern, did it tempt the buyers at auction?
0:18:11 > 0:18:15The diamond bracelet, a lot of diamonds in here at £600 bid.
0:18:15 > 0:18:17At £600 I have.
0:18:17 > 0:18:19Nice bid. it's in, you've done it.
0:18:19 > 0:18:23Where's 20, at 620, 640, 660...
0:18:23 > 0:18:26..660, 680. 700, 720.
0:18:26 > 0:18:30At £720 now, where is 40?
0:18:29 > 0:18:30< Get in there!
0:18:30 > 0:18:33At 720 now, and 40 do you like?
0:18:33 > 0:18:37At 720, a lot of diamonds in this lot at £720.
0:18:37 > 0:18:39It is going at 720...
0:18:39 > 0:18:42Yes! What a turn of profit.
0:18:42 > 0:18:45£1 into 720.
0:18:46 > 0:18:48What an incredible result!
0:18:48 > 0:18:50It just goes to show there are still gems to be found
0:18:50 > 0:18:53if you rummage in the right bags and boxes.
0:18:54 > 0:18:56Here's what we've learned so far.
0:18:56 > 0:18:59Give things a good clean to see what you've got.
0:18:59 > 0:19:01Have them checked over by a jeweller,
0:19:01 > 0:19:03and choose things which are wearable.
0:19:03 > 0:19:07If you think it's stylish, others probably will too.
0:19:07 > 0:19:10If you're buying a diamond, always buy over a carat
0:19:10 > 0:19:12if your pocket can afford it.
0:19:12 > 0:19:15Because if you buy over a carat, the single stone, it will always
0:19:15 > 0:19:19retain its value throughout the whole of its life it's with you.
0:19:19 > 0:19:22Diamonds may be for ever, but what do our experts think is
0:19:22 > 0:19:25a good investment if you can't stretch to precious stones?
0:19:25 > 0:19:29I think at the moment going to an auction and buying a big job lot of
0:19:29 > 0:19:33costume jewellery, you can pick them up for just a few pounds and then
0:19:33 > 0:19:38go out and sell them and you'll make yourself some serious money.
0:19:38 > 0:19:41Costume jewellery has risen loads recently in the last few years.
0:19:41 > 0:19:44There is value in costume jewellery that maybe
0:19:44 > 0:19:47we used to discard in the past.
0:19:47 > 0:19:51So, the consensus is be on the lookout for costume jewellery.
0:19:55 > 0:19:58Flog It regular Christina Trevanion is the first to admit
0:19:58 > 0:20:01she has a thing for sparkly gems and jewels.
0:20:01 > 0:20:03But as we know, fashions change,
0:20:03 > 0:20:06and the things your granny wouldn't leave home without,
0:20:06 > 0:20:07you may not want to wear today.
0:20:07 > 0:20:10So if you want to sell your jewellery or
0:20:10 > 0:20:13if you want to keep it, there are some very clever but simple
0:20:13 > 0:20:17ways of making it look better, as Christina has been finding out.
0:20:19 > 0:20:22The thing I love about jewellery is that the stones
0:20:22 > 0:20:25we see today have been formed over millions of years in some
0:20:25 > 0:20:27of the most hostile environments on Earth.
0:20:27 > 0:20:29Think volcanoes, deserts and icecaps.
0:20:29 > 0:20:32That's where gemstones are formed,
0:20:32 > 0:20:35yet we get the privilege of being able to wear them today.
0:20:35 > 0:20:37Gemstones, by their very nature are unique,
0:20:37 > 0:20:40but the jewellery they're set into is dictated by fashion,
0:20:40 > 0:20:42and fashions change.
0:20:42 > 0:20:46But if you inherit granny's jewellery and it's not to your taste,
0:20:46 > 0:20:49there's no point it sitting in a drawer, so what do we do with it?
0:20:49 > 0:20:52I'm on my way to meet Nigel, a local jeweller from Shrewsbury.
0:20:52 > 0:20:55- Hi, Nigel.- Morning, Christina. - Hello, how are you?
0:20:55 > 0:20:58- I'm very well, and yourself? - Good, very well, thank you.
0:20:58 > 0:21:00Tell me about modern and antique jewellery.
0:21:00 > 0:21:04Have you noticed modern jewellery isn't selling so much any more?
0:21:04 > 0:21:07- Have you started selling more antique?- Certainly, yes.
0:21:07 > 0:21:11Specific things. Unfortunately, the jewellery trade is very
0:21:11 > 0:21:15fashion-orientated and grandma's old jewellery isn't terribly
0:21:15 > 0:21:18fashionable, the brooches and grandma's engagement ring.
0:21:18 > 0:21:21So, we're basically looking for old jewellery
0:21:21 > 0:21:23we can convert into new jewellery.
0:21:23 > 0:21:28- Obviously there's still sentimental attachment to that jewellery?- Absolutely.
0:21:28 > 0:21:32Jewellery they've inherited and they don't really want to wear it any more,
0:21:32 > 0:21:35and they want it made into something modern and contemporary,
0:21:35 > 0:21:40and something they can wear and then maybe pass down to their children.
0:21:40 > 0:21:45- OK.- I've got some ideas I can show you. Would you like to see?- Yeah!
0:21:45 > 0:21:50- Here we are.- OK.- These are items that we acquired at an auction.- Right.
0:21:50 > 0:21:54Specifically for the idea of converting them
0:21:54 > 0:21:57into something modern and contemporary.
0:21:57 > 0:22:01So, we've got a wedding ring, an engagement ring. And then...
0:22:01 > 0:22:04- a beautiful little brooch. - Sweet little brooch.
0:22:04 > 0:22:06So can I come and have a look?
0:22:06 > 0:22:10Of course, you're very welcome, we'll show you everything from start to finish.
0:22:10 > 0:22:11Oh, fantastic.
0:22:15 > 0:22:17- In here, Christina.- Wow!
0:22:17 > 0:22:21Welcome to our little workshop, very traditional.
0:22:21 > 0:22:23What are we going to make?
0:22:23 > 0:22:25- We're going to make a bracelet. - Using...these pieces?
0:22:30 > 0:22:33- Hello.- Hello there. - I believe these are for you?
0:22:33 > 0:22:35So what are we going to do?
0:22:35 > 0:22:37I'm going to un-set your diamonds.
0:22:37 > 0:22:40This is the first time I've been in a workshop,
0:22:40 > 0:22:42so it's amazing to see this.
0:22:42 > 0:22:44To see this end of it, it's brilliant.
0:22:47 > 0:22:48Oh my goodness!
0:22:49 > 0:22:53This is a really simple tip which hopefully will help you
0:22:53 > 0:22:58distinguish between diamond and another very effective diamond simulant, cubic zirconia.
0:22:58 > 0:23:01So we'll have a look at these two stones.
0:23:01 > 0:23:06This stone here, which you might be able to see some of this newspaper text through it.
0:23:06 > 0:23:09And so this one should look a solid, grey-ish, black colour,
0:23:09 > 0:23:12you shouldn't be able to see a huge amount through it at all.
0:23:12 > 0:23:14This one is the diamond.
0:23:14 > 0:23:18That is singular refractive and therefore the light doesn't
0:23:18 > 0:23:22travel through the stone in the same way and you can't read the text.
0:23:22 > 0:23:24So there we go, all for the price of a newspaper.
0:23:28 > 0:23:32I'm drawing the gold down to make the right size for the links.
0:23:33 > 0:23:36So working with nine carat gold today,
0:23:36 > 0:23:38which has a slightly higher alloy content.
0:23:38 > 0:23:41It would be difficult to work it in its raw state,
0:23:41 > 0:23:44so heating it makes it slightly more malleable.
0:23:44 > 0:23:45MACHINE GRINDS
0:23:47 > 0:23:50- Those are going to form the basis of our links?- That's right.
0:23:50 > 0:23:52OK, so how do we make those into links now?
0:23:52 > 0:23:56We wait for them to cool down and then we saw.
0:24:00 > 0:24:03It's so great to see this process actually happening.
0:24:03 > 0:24:07I hadn't actually appreciated how every single link is handmade. Amazing.
0:24:09 > 0:24:12At auction we're finding men's jewellery is becoming
0:24:12 > 0:24:15increasingly popular, therefore prices are rising sky-high.
0:24:15 > 0:24:18So here's a top tip for all you gents out there.
0:24:18 > 0:24:21What about if you inherit granny's engagement ring,
0:24:21 > 0:24:25taking the stones and having them set into a beautiful pair of cufflinks.
0:24:25 > 0:24:28That way, you get to keep granny's jewellery and it hasn't broken the bank.
0:24:28 > 0:24:33Back in the workshop, Adrian continues to work on the new bracelet.
0:24:33 > 0:24:35- Hi, Adrian.- Hello. - How are you getting on?
0:24:35 > 0:24:38- OK, that's what I've done while you've been away.- Wow!
0:24:38 > 0:24:42So those stones from the ring we saw downstairs and those will be going into those?
0:24:42 > 0:24:45- That's right.- Fantastic.
0:24:45 > 0:24:48I'm amazed at how quick the process has been.
0:24:48 > 0:24:51I really thought it was going to take a long, long time.
0:24:55 > 0:24:59I just wonder whether you've managed to have a look at our bracelet?
0:24:59 > 0:25:02It's all done, ready for you to have a little look at.
0:25:02 > 0:25:05- Ooh, brilliant! Can I see it? - You certainly can.- Brilliant.
0:25:06 > 0:25:07The moment of truth.
0:25:07 > 0:25:10Oh! Oh, wow!
0:25:10 > 0:25:11Oh, that's beautiful.
0:25:12 > 0:25:16- Gosh, are those the diamonds from the brooch and the ring?- Yeah.
0:25:16 > 0:25:19- Is that the wedding band? - That's the wedding ring, yeah.
0:25:19 > 0:25:21That's the 22 carat wedding ring.
0:25:21 > 0:25:25- You can see the beautiful contrast in the gold.- That's a brilliant idea.
0:25:25 > 0:25:27It's worked really well.
0:25:29 > 0:25:31And all handmade.
0:25:31 > 0:25:33Beautiful, fantastic.
0:25:37 > 0:25:39Time and time again on Flog It, I hear people telling me
0:25:39 > 0:25:42they've got jewellery sitting at home that they don't wear.
0:25:42 > 0:25:45This is such a shame, jewellery was made to be worn.
0:25:45 > 0:25:47It was made to be enjoyed.
0:25:47 > 0:25:49Why not, if you've got jewellery that you're not wearing
0:25:49 > 0:25:52and that you don't want to sell, why not think about having it remodelled,
0:25:52 > 0:25:55so you can wear it and enjoy it for years to come.
0:25:59 > 0:26:03Still to come, more strikingly stylish items.
0:26:03 > 0:26:06- May I show you the hat? - Please, I'm yours.
0:26:06 > 0:26:09Don't stop, I love it, hold that.
0:26:09 > 0:26:13And we'll share insider info on how to make your own fashion finds.
0:26:13 > 0:26:15It's important to use them, but not abuse them.
0:26:15 > 0:26:18Obviously, they're only worth something if they're in good condition.
0:26:18 > 0:26:21And we'll learn more about collectable vintage icons.
0:26:21 > 0:26:24Iconic pieces, that really stand out in the whole history of fashion,
0:26:24 > 0:26:26that's what people are after.
0:26:31 > 0:26:34Earlier, we saw Andrew who bought a diamond bracelet
0:26:34 > 0:26:36for £1 at a car boot sale.
0:26:36 > 0:26:40But how do you recognise a precious stone
0:26:40 > 0:26:42in a bag of costume jewellery?
0:26:42 > 0:26:46A few years back, I learnt the trade secrets you need to know.
0:26:46 > 0:26:49They say diamonds are a girl's best friend and I'd love to buy
0:26:49 > 0:26:52this one for my girlfriend, but how can I tell it's a quality piece?
0:26:52 > 0:26:54And what should I be paying?
0:26:57 > 0:27:01There's an expert in this saleroom who's hot on his rocks.
0:27:01 > 0:27:04He's a specialist in valuing precious stones
0:27:04 > 0:27:06and his name is Jethro Marles.
0:27:06 > 0:27:10Jethro, this one's not a diamond, this one's a huge, great big rock.
0:27:10 > 0:27:11I think if I bought something like that,
0:27:11 > 0:27:14I'd be paying it off on HP for the rest of my life.
0:27:14 > 0:27:16You and me both, actually, Paul.
0:27:16 > 0:27:19But, first of all, if you were thinking of buying this stone,
0:27:19 > 0:27:21you are doing the wrong thing right away
0:27:21 > 0:27:24because you're looking at it in totally the wrong conditions.
0:27:24 > 0:27:26One of the first things you have to do is to judge
0:27:26 > 0:27:29the colour of a stone and you don't do that in conditions like this.
0:27:29 > 0:27:31- You need to get to daylight.- Right.
0:27:31 > 0:27:33Either go to a window or, if you're in a good auction house,
0:27:33 > 0:27:36- an auction house that has got a daylight lamp.- Yeah.
0:27:36 > 0:27:38And you look at your stone in daylight conditions.
0:27:38 > 0:27:42The other thing to make sure is that you put it on a white background.
0:27:42 > 0:27:44So, if you look at this stone now,
0:27:44 > 0:27:48whereas in the ordinary light it looked quite colourful
0:27:48 > 0:27:50and you wouldn't notice,
0:27:50 > 0:27:52can you see now that it's got a slight yellowish tint?
0:27:52 > 0:27:54Yes, it has gone yellow.
0:27:54 > 0:27:57The first thing you have got to do is compare the colour of this stone
0:27:57 > 0:27:59with the colour-graded cubic zirconia that we've got over there.
0:27:59 > 0:28:03You can see the difference straight away, can't you?
0:28:03 > 0:28:07Absolutely! But, of course, colour is only one of the things
0:28:07 > 0:28:09- we have to consider. - What's the next, then?
0:28:09 > 0:28:13The next thing we have to consider is the clarity of the stone.
0:28:13 > 0:28:16- We need something like that. - We need to go out and buy...
0:28:16 > 0:28:20We need to go out and buy a little magnifying glass, a ten times loop,
0:28:20 > 0:28:22which is what they're referred to.
0:28:22 > 0:28:25Get a good quality one and then practise using it.
0:28:25 > 0:28:28What you want to do is to hold your hand up to your eye
0:28:28 > 0:28:31so that the lens is right in front of your eye
0:28:31 > 0:28:34and as close to your eye as possible and then you can magnify,
0:28:34 > 0:28:37go in and out, so that you can see all aspects of the stone
0:28:37 > 0:28:38you're looking at.
0:28:38 > 0:28:42What other things might you need to consider about the cut and the proportion?
0:28:42 > 0:28:44The only other thing you need to think about is
0:28:44 > 0:28:46the cut of the stone, not just the proportion
0:28:46 > 0:28:49and the way the stone has been cut, but the shape of it.
0:28:49 > 0:28:51So the cut does really mean the shape, does it?
0:28:51 > 0:28:54If you like. So here we are looking at a circular brilliant-cut stone
0:28:54 > 0:28:58and this particular stone is worth about £2,000 a carat.
0:28:58 > 0:29:00If this had been a rectangular stone, of the same colour
0:29:00 > 0:29:05and same clarity grading, it would have been worth about £1,800 a carat
0:29:05 > 0:29:08Unlike gold, where the carat is a measure of the metal's purity,
0:29:08 > 0:29:12with diamonds, a carat refers to the stone's weight.
0:29:12 > 0:29:15So the heavier the diamond, the bigger the carat.
0:29:17 > 0:29:20Do these same rules apply to valuing coloured gemstones?
0:29:20 > 0:29:22To a large extent, they do.
0:29:22 > 0:29:23But with coloured gemstones,
0:29:23 > 0:29:26whether it's emerald earrings like this which are a nice modern pair
0:29:26 > 0:29:30worth perhaps 1,500 to £2,000, this large, impressive green
0:29:30 > 0:29:33tourmaline with diamonds around, that's worth about £500 at auction.
0:29:33 > 0:29:36Ruby and diamond cluster down there, pretty rubies,
0:29:36 > 0:29:39that's going to make perhaps £1,500 to £2,000
0:29:39 > 0:29:42and then this stunning Ceylonese blue sapphire with two diamonds
0:29:42 > 0:29:45on either side, that's going to make in the auction up to £10,000.
0:29:45 > 0:29:49It's the colour, it's the brightness and the intensity of the colour.
0:29:49 > 0:29:52They don't have to be dark, they don't have to be light,
0:29:52 > 0:29:53strong and bright is the answer.
0:29:53 > 0:29:57- Right, that's the key factor for those?- Absolutely.
0:29:57 > 0:30:00So when looking at precious stones, remember the four Cs,
0:30:00 > 0:30:03colour, clarity, cut and carat
0:30:03 > 0:30:07and, if in doubt, seek the advice of an expert.
0:30:11 > 0:30:14If you could choose any beautiful antique, what would it be?
0:30:14 > 0:30:17I put that question to our experts.
0:30:17 > 0:30:18Today it's Anita.
0:30:18 > 0:30:21Anita has a love for the bright and the beautiful,
0:30:21 > 0:30:24but this isn't just limited to flamboyant jewellery.
0:30:24 > 0:30:28Hanging in Kelvingrove Art Gallery in Glasgow is a painting
0:30:28 > 0:30:31she covets more than anything else.
0:30:31 > 0:30:32Well, I love pictures
0:30:32 > 0:30:36and my most wanted item would have to be a picture.
0:30:38 > 0:30:42The picture that I would choose is a picture which was
0:30:42 > 0:30:45derided by the critics in its day
0:30:45 > 0:30:49and remained unsold for many years.
0:30:49 > 0:30:53The picture is called The Druids Bringing In The Mistletoe
0:30:53 > 0:30:57and it's a collaboration between two of The Glasgow boys,
0:30:57 > 0:31:00Hornel and George Henry.
0:31:00 > 0:31:03The Glasgow Boys were a group of artists who worked in
0:31:03 > 0:31:07and around Glasgow around about the 1880s.
0:31:07 > 0:31:11Now, this is a wonderful, wonderful, colourful picture
0:31:11 > 0:31:15and in this picture, these artists were moving away from
0:31:15 > 0:31:19realism into symbolism.
0:31:19 > 0:31:24In this picture, we see the Druids who are Iron Age priests,
0:31:24 > 0:31:29performing an ancient ritual in the winter solstice.
0:31:29 > 0:31:32You see this wonderful pyramid of figures
0:31:32 > 0:31:37coming down from gathering the mistletoe from the oak trees.
0:31:37 > 0:31:40It's a picture which thrills me,
0:31:40 > 0:31:43with the vibrancy of the colours
0:31:43 > 0:31:48and its wonderful, thought-provoking symbolism.
0:31:48 > 0:31:51When it was painted, this picture was dismissed by the critics of the time.
0:31:51 > 0:31:53Today it is much admired.
0:31:53 > 0:31:57It just goes to show how over time fashion and taste
0:31:57 > 0:31:58change and develop.
0:32:03 > 0:32:07I can remember, as a child, walking to many a local jumble sale
0:32:07 > 0:32:10with my mother and having lots of fun buying things for next to nothing,
0:32:10 > 0:32:13but they do seem to be a thing of the past nowadays
0:32:13 > 0:32:15and that's partly due to online auction sites
0:32:15 > 0:32:20and the rise in interest in vintage and retro fashions.
0:32:20 > 0:32:23If you know what to look out for, there's some serious money to
0:32:23 > 0:32:27be made out of old clothes and that's where our experts come in.
0:32:27 > 0:32:29I was at an auction sale the other day
0:32:29 > 0:32:32and I bought a pair of patent leather shoes,
0:32:32 > 0:32:34fit me perfectly,
0:32:34 > 0:32:38size 8½ and I looked pretty good
0:32:38 > 0:32:42wearing those in my DJ and they cost me £4.50.
0:32:42 > 0:32:48As David's shoes show, this is an emerging market and prices are low.
0:32:48 > 0:32:52It's a great time to collect and invest for the future.
0:32:52 > 0:32:54Here are some of our most interesting items from over
0:32:54 > 0:32:57the years on Flog It and what we've learned from them.
0:32:57 > 0:33:00First, here's Christina, who fell for some iconic accessories
0:33:00 > 0:33:03from the '60s and '70s.
0:33:03 > 0:33:05Oh, yes, Margaret and her lovely handbags,
0:33:05 > 0:33:08her collection that she brought in that, I think,
0:33:08 > 0:33:09held quite a few memories for her.
0:33:09 > 0:33:13She used them, which is so important with vintage textiles, as well.
0:33:13 > 0:33:16It's important to use them, but not abuse them.
0:33:16 > 0:33:19They're only worth something if they're in good condition.
0:33:19 > 0:33:21You've got the most wonderful collection of handbags.
0:33:21 > 0:33:22Where's it all come from?
0:33:22 > 0:33:27Most of them I acquired in a trunk from my late husband,
0:33:27 > 0:33:29I was given to dispose of.
0:33:29 > 0:33:31Right. Have you ever used them?
0:33:31 > 0:33:35Erm... This one I have, yes. This one I have.
0:33:35 > 0:33:38And I used it at quite...
0:33:38 > 0:33:42- ..at quite a grand ball in Brighton.- Oh, fantastic!
0:33:42 > 0:33:44I think I was drawn to them mainly because they were
0:33:44 > 0:33:47so wonderfully representative of their era.
0:33:47 > 0:33:49That wonderful black and white check,
0:33:49 > 0:33:52that just so inspired the swinging '60s
0:33:52 > 0:33:54and it's just fabulous, loved it.
0:33:54 > 0:33:58The '70s Perspex, just lovely, really loved it.
0:33:58 > 0:34:00This has got the most wonderful label inside it.
0:34:00 > 0:34:05It says Saks Fifth Avenue, which was one of the most luxurious stores in New York.
0:34:05 > 0:34:07It's fantastic, I love it
0:34:07 > 0:34:09and to have come from such a luxury place,
0:34:09 > 0:34:11it's the most wonderful product.
0:34:11 > 0:34:13You can imagine somebody going to New York,
0:34:13 > 0:34:16picking this up as a souvenir of their wonderfully glamorous trip to New York
0:34:16 > 0:34:18and tripping back down Fifth Avenue.
0:34:18 > 0:34:20This one here, this one's Italian.
0:34:20 > 0:34:25I think this is quite 1960s, 1970s, these very clean lines here.
0:34:25 > 0:34:29There's use of this new material, this is quite Perspexy.
0:34:29 > 0:34:34It's just really glam, isn't it? It oozes glamour with a nice original strap to it, as well.
0:34:34 > 0:34:37I think we don't get as many vintage textiles
0:34:37 > 0:34:39and clothes as I'd like to see because, by their very nature,
0:34:39 > 0:34:43clothes go in and out of fashion and you tend to bin them
0:34:43 > 0:34:46or get rid of them or charity shop them, or whatever.
0:34:46 > 0:34:49You don't really think of them as being of particular value,
0:34:49 > 0:34:53whereas that's why they ARE of value, because of their scarcity.
0:34:53 > 0:34:56It's great that they are in really, really good condition
0:34:56 > 0:34:59because to a costume collector, that's really important.
0:34:59 > 0:35:03Handbags are a wonderful thing to collect, they don't take up too much space.
0:35:03 > 0:35:05Margaret, why are you selling your collection?
0:35:05 > 0:35:07Where I store them in the box room,
0:35:07 > 0:35:12my chimney is rather giving trouble and it's getting damp.
0:35:12 > 0:35:15So, their condition might deteriorate
0:35:15 > 0:35:18and that's the reason.
0:35:18 > 0:35:19They are getting back in vogue
0:35:19 > 0:35:22but they're not really going to be hugely valuable,
0:35:22 > 0:35:24because I think people who are collecting handbags
0:35:24 > 0:35:27are collecting them because they are still relatively affordable
0:35:27 > 0:35:30but I think, at auction, if we were to put these forward to auction,
0:35:30 > 0:35:33we'd be looking at probably putting them as one lot.
0:35:33 > 0:35:35I think it would be best to sell them all together
0:35:35 > 0:35:37and I think we're looking somewhere in the region
0:35:37 > 0:35:40of maybe £30 to £50 for the group, something like that.
0:35:40 > 0:35:45- How do feel about that?- I would like 30 in my pocket, shall we say.- OK.
0:35:45 > 0:35:48I think it's very difficult to put a value on things like that,
0:35:48 > 0:35:51especially when only one or two of them had particularly good names
0:35:51 > 0:35:52and labels attached to them,
0:35:52 > 0:35:55because the thing with vintage textiles,
0:35:55 > 0:35:58and collectors will tell you, that they can't collect everything
0:35:58 > 0:36:03from that particular maker so you have to choose the very best of what you find.
0:36:03 > 0:36:07Good advice, a collector should be picky and go for quality.
0:36:07 > 0:36:09With a few names amongst them,
0:36:09 > 0:36:12how did this ready-made collection fare at auction?
0:36:14 > 0:36:17Assorted handbags and evening bags.
0:36:17 > 0:36:19Handbags and glad rags, here we go.
0:36:19 > 0:36:22Some in the Mary Quant style, the black and white,
0:36:22 > 0:36:25very well recognisable black-and-white chequered bag there.
0:36:25 > 0:36:26A little bit of interest with me.
0:36:26 > 0:36:2930, 40.
0:36:29 > 0:36:31- At £40 I'm bid.- Oh!
0:36:31 > 0:36:33At 40, here to be sold, 40.
0:36:33 > 0:36:35May I say 50 on the bags there?
0:36:35 > 0:36:38At 40, with me, 50, a lady's bid.
0:36:38 > 0:36:39- I have 60 on the book.- Oh!
0:36:39 > 0:36:4170 do you want?
0:36:41 > 0:36:43At £60, on the book at £60.
0:36:43 > 0:36:44Five if it helps you.
0:36:44 > 0:36:47It goes at 60, will be sold. Five if you want. £60...
0:36:47 > 0:36:50Margaret, that's fabulous, £60.
0:36:50 > 0:36:54- That's great.- Well done. That was a tough call, really.
0:36:54 > 0:36:56Hard things to put a price on.
0:36:56 > 0:36:57What is a good starting point
0:36:57 > 0:37:00for a budding collector of vintage style?
0:37:00 > 0:37:02I think handbags would be a sensible item to collect
0:37:02 > 0:37:07because often, as a smart handbag, it wouldn't have been used as much
0:37:07 > 0:37:11so it would show slightly less signs of wear, or damage.
0:37:11 > 0:37:13They were brought out for special occasions and things like that
0:37:13 > 0:37:16so look for good condition pieces.
0:37:16 > 0:37:19Personally, for me, it would be handbags, shoes, hats,
0:37:19 > 0:37:21coats and pretty much everything!
0:37:24 > 0:37:27One of Flog It's most glamorous contributions was Millie Rich,
0:37:27 > 0:37:31such a vibrant character. She appeared on the show twice.
0:37:31 > 0:37:35In 2003, she wowed Mark with her stylish items,
0:37:35 > 0:37:38shown off with great flair and elegance.
0:37:38 > 0:37:40How could you forget Millie Rich?
0:37:40 > 0:37:43Of course I remember her, she was wonderful.
0:37:43 > 0:37:46- I've got a Dior hat. - I love it.
0:37:46 > 0:37:49This looks absolutely nothing in the hand, this should be worn.
0:37:49 > 0:37:52Plus, a parasol. This is from Paris.
0:37:52 > 0:37:56It was given to me as a present by a long-forgotten admirer.
0:37:56 > 0:37:59Don't poke my eye out.
0:37:59 > 0:38:01But now I've reached my early plenties,
0:38:01 > 0:38:04I think it's a bit too flirty for me!
0:38:04 > 0:38:06It is a bit flirty, isn't it?
0:38:06 > 0:38:09You have to picture who would use a parasol.
0:38:09 > 0:38:13You have to think of a petite Edwardian, Victorian lady
0:38:13 > 0:38:18who was promenading down the sea front in a hot summer's day.
0:38:18 > 0:38:22And, equally, a wonderful thing from the 1950s,
0:38:22 > 0:38:25this wonderful travel hat.
0:38:25 > 0:38:27In classic black design.
0:38:27 > 0:38:30- May I show you the hat? - Please, I'm yours.
0:38:30 > 0:38:33- Don't stop, I love it, hold that.- I will.
0:38:34 > 0:38:36Are you getting all this?
0:38:36 > 0:38:38- It looks awful, doesn't it?- No.
0:38:38 > 0:38:40Then you do the Mata Hari bit.
0:38:40 > 0:38:41Oh, wonderful.
0:38:41 > 0:38:44The key thing to the hat, it was by Christian Dior
0:38:44 > 0:38:46and it was a scruncher.
0:38:46 > 0:38:49You scrunched it up and then it popped back into life.
0:38:49 > 0:38:53The fashion house of Dior has become worldwide renowned
0:38:53 > 0:38:55for its quality, classic design.
0:38:55 > 0:39:00I think the key thing to fashion collecting is name.
0:39:00 > 0:39:06It's got to be the right designers, Chanel, Dior, Vivienne Westwood.
0:39:06 > 0:39:09We must look at this wonderful parasol you've brought in.
0:39:09 > 0:39:11If we look at it now and open it up,
0:39:11 > 0:39:15- this is very gaily decorated. - It is, isn't it?
0:39:15 > 0:39:17Erm... With these wonderful flowers and things
0:39:17 > 0:39:21- and this lovely velvet edging. - It's very "Folies Bergere".
0:39:21 > 0:39:24It's very Parisienne, isn't it?
0:39:24 > 0:39:27Yes, quite, and all hand-stitched on the inside.
0:39:27 > 0:39:29- It is, isn't it? - You never see handwork now.
0:39:29 > 0:39:32Tell me, why are you wanting to sell these lovely things?
0:39:32 > 0:39:36As I say, now I've reached such advanced years, I thought
0:39:36 > 0:39:40perhaps somebody younger could reap the benefit of its flattery.
0:39:40 > 0:39:43What is it we should do, sell them as one lot in the sale?
0:39:43 > 0:39:46- I'll take your advice, you're the expert.- I think we should,
0:39:46 > 0:39:49- and we'll try... - I bow to your superior wisdom.
0:39:49 > 0:39:52- Oh, Millie, you're such a flatterer. - I know.
0:39:52 > 0:39:56- And it'll get you everywhere, you know.- It has, I'm here, aren't I?
0:39:56 > 0:39:59- Exactly! For a second run. - Thank you so much.
0:39:59 > 0:40:04- What if we put 70 to £100. - That sounds wonderful.
0:40:04 > 0:40:08- And give them a go and see what happens.- Absolutely, absolutely.
0:40:08 > 0:40:10I'll tell you what I'll do with the money,
0:40:10 > 0:40:13I'll put it in my running away box and join the Raggle Taggle Gypsies.
0:40:13 > 0:40:15Fantastic! I didn't even have to ask you the question.
0:40:15 > 0:40:17- I know, but I knew you were going to. - Exactly!
0:40:17 > 0:40:21So the stylish Millie Rich's items go under the hammer,
0:40:21 > 0:40:23but will the Dior label entice the buyers?
0:40:23 > 0:40:27How have you been since the first series?
0:40:27 > 0:40:29- People keep stopping me, it's amazing.- Do they?
0:40:29 > 0:40:34I didn't know that I was so noticeable, but apparently I am.
0:40:34 > 0:40:38- But you look so fantastic. - More, more.
0:40:38 > 0:40:40And you look so much younger.
0:40:40 > 0:40:44Well, naturally, I shall be 86 on my next birthday.
0:40:44 > 0:40:47This is your lot, your hat and parasol.
0:40:47 > 0:40:49Lot 202.
0:40:49 > 0:40:50£20 for the two.
0:40:50 > 0:40:53The Dior hat and the parasol, 20 I'm bid.
0:40:53 > 0:40:55I'll take five on the lot.
0:40:55 > 0:40:58At £20, maiden bid. 25. Bidding?
0:40:58 > 0:41:0130, 35, 40.
0:41:01 > 0:41:0545, 50, 55.
0:41:05 > 0:41:06Blimey.
0:41:06 > 0:41:0860.
0:41:08 > 0:41:1065, 70?
0:41:10 > 0:41:13No, lady's bid in the seating, at 70.
0:41:13 > 0:41:14Out at the back of the room.
0:41:14 > 0:41:16I'm selling it, done then on 70.
0:41:16 > 0:41:17GAVEL BANGS
0:41:17 > 0:41:21- I am so thrilled we've done that. - That's respectable.- It was.
0:41:21 > 0:41:23And your number, madam, is...
0:41:23 > 0:41:267340. Thank you.
0:41:26 > 0:41:28- I've got a bit of a surprise for you, Millie.- Really?
0:41:28 > 0:41:32- You know I like to shock. - Do you?
0:41:32 > 0:41:36- In public?- No, your hat was bought by your daughter.
0:41:36 > 0:41:38- No.- Yes, and she's here, right now.
0:41:38 > 0:41:40Oh, Sheila, why did you do that?
0:41:40 > 0:41:43- Because you look so lovely. - How sweet...
0:41:43 > 0:41:46You just look so beautiful, that you shouldn't sell it.
0:41:46 > 0:41:49- Now you're making me feel like crying.- Oh!
0:41:49 > 0:41:52- That's really sweet of you. - Thank you.
0:41:52 > 0:41:55It just goes to show you're never too old to look good
0:41:55 > 0:41:57and remember Mark's advice.
0:41:57 > 0:42:01Name, it's got to be the right designers.
0:42:01 > 0:42:04They may know the top tips for collecting vintage clothes,
0:42:04 > 0:42:08but not all our dashing male experts are going to win any awards
0:42:08 > 0:42:11when it comes to their own wardrobes.
0:42:11 > 0:42:14As you can tell, looking at me, I'm no expert in fashion.
0:42:14 > 0:42:16What am I wearing? A suit and tie.
0:42:16 > 0:42:18It doesn't come much more boring than that.
0:42:18 > 0:42:22Some of us do like to look our best.
0:42:22 > 0:42:26On a more serious note, looking good isn't just for the ladies.
0:42:26 > 0:42:30Chic accessories for men can be highly collectable, too,
0:42:30 > 0:42:32as Anita will reveal.
0:42:32 > 0:42:37I had a wonderful swagger stick that was brought in by Janet.
0:42:37 > 0:42:42Erm, swagger sticks are marvellous, they're a fashion statement.
0:42:42 > 0:42:46They're all about showing off and to have something that brings
0:42:46 > 0:42:50a smile to your face, is just really what the collectors want.
0:42:50 > 0:42:52- Janet.- Yes.
0:42:52 > 0:42:54Where did you get this wee monkey?
0:42:54 > 0:42:58He actually belonged to my great aunty and great aunt lived with
0:42:58 > 0:43:01Grandma and Grandad, she was my grandfather's sister.
0:43:01 > 0:43:03She was bedridden.
0:43:03 > 0:43:06So the thing I remember about it is, when she needed attention,
0:43:06 > 0:43:09a cup of tea, or anything, she knocked on the floor and everybody went running.
0:43:09 > 0:43:13She was quite a formidable lady.
0:43:13 > 0:43:17You have sticks which are used to help you in walking
0:43:17 > 0:43:22- and you have other sticks which are fashion statements.- Right.
0:43:22 > 0:43:24- This is a fashion statement. - Right, OK.
0:43:24 > 0:43:27- It's what I would call a swagger stick.- Ah-ha.
0:43:27 > 0:43:32A swagger stick would have been used, or worn,
0:43:32 > 0:43:35by a gentleman of fashion.
0:43:35 > 0:43:37Someone who liked his clothes,
0:43:37 > 0:43:40someone who liked to cut a dash
0:43:40 > 0:43:45and he would walk along and enjoy the admiration
0:43:45 > 0:43:49of all the young ladies around.
0:43:49 > 0:43:54- It's made of... It's a lacquered, ebonised stalk here.- Yeah.
0:43:54 > 0:43:59But the most interesting thing about it, is the handle here
0:43:59 > 0:44:02where we have this brass monkey.
0:44:02 > 0:44:03ANITA LAUGHS
0:44:03 > 0:44:07- He's finely moulded, so the quality is there.- Ah-ha.
0:44:07 > 0:44:12At the turn of the century, people were interested in exotica,
0:44:12 > 0:44:16exotic animals from distant lands,
0:44:16 > 0:44:19so this would have been something which would have been
0:44:19 > 0:44:23telling people they were up with all the modern trends,
0:44:23 > 0:44:27that they knew about the exotic travels that were being
0:44:27 > 0:44:31done by a gentleman of leisure, at that point.
0:44:31 > 0:44:35It was making a statement about himself, about what he knew,
0:44:35 > 0:44:38perhaps even the places that he had gone to.
0:44:38 > 0:44:42Now there are collectors for this type of thing, Janet,
0:44:42 > 0:44:45- but it's not enormously valuable. - No.
0:44:45 > 0:44:47But it is collectable.
0:44:47 > 0:44:51- Yeah.- Erm, did you have it on display, or...
0:44:51 > 0:44:56No, it came from Mum's and then literally went into my loft
0:44:56 > 0:45:00because I'm not planning on being bedridden for a few years yet.
0:45:00 > 0:45:02You know, it wasn't needed.
0:45:02 > 0:45:05So you won't be doing...
0:45:05 > 0:45:07I hope not.
0:45:07 > 0:45:11- It's time really to pass it on, let it go to a collector.- Exactly.
0:45:11 > 0:45:15The value I would put on it would be between 30 and 50.
0:45:15 > 0:45:17Would you be happy to sell it at that price?
0:45:17 > 0:45:19If he gives somebody else some pleasure,
0:45:19 > 0:45:24because he doesn't do anything for me, so he might as well move on.
0:45:24 > 0:45:28- Let's put a reserve price of say, £25 on it.- Ah-ha.
0:45:28 > 0:45:31As I say, you're not going to be able to fly to the Bahamas
0:45:31 > 0:45:35- with that money, but it will go on to a collector.- Right.
0:45:39 > 0:45:43The early 20th-century swagger stick with the ebonised cane handle.
0:45:43 > 0:45:46I'm bid 15 to start at 15.
0:45:46 > 0:45:4820, five.
0:45:48 > 0:45:51At £25, a commission bid. 30 in the room.
0:45:51 > 0:45:56- At £30, it's against the book. 35, 40.- That's good.
0:45:56 > 0:45:5845... 45, 50.
0:45:58 > 0:46:00- Yes.- 55.
0:46:00 > 0:46:0355 - down at the front at £55.
0:46:03 > 0:46:07- Wow!- £55.- That was better.
0:46:07 > 0:46:09- That's not bad, is it? - That's not bad at all.
0:46:09 > 0:46:12There is a bit of commission, there is not a great deal of money.
0:46:12 > 0:46:14It's not our most expensive item.
0:46:14 > 0:46:19What a wonderful starting point for a collection.
0:46:19 > 0:46:22For £50, it's nothing really and you're getting something
0:46:22 > 0:46:28which has age, a little bit of quality and lots of fun.
0:46:28 > 0:46:31So let's take a closer look at some of those trade secrets.
0:46:31 > 0:46:36Buy vintage now, while it's still relatively affordable.
0:46:36 > 0:46:39Condition and name are all important.
0:46:39 > 0:46:42Check in the back of your wardrobe - what you think is jumble,
0:46:42 > 0:46:44may be priceless.
0:46:45 > 0:46:48Look always for pieces which are identifiable
0:46:48 > 0:46:51as designed by somebody, in particular,
0:46:51 > 0:46:54or is associated with a fashion house, or a label.
0:46:54 > 0:46:56You've got Gucci, that sort of thing.
0:46:56 > 0:47:00You've got Dior, those are the names that people are after.
0:47:00 > 0:47:03If you've got something by Vivienne Westwood,
0:47:03 > 0:47:05don't just discard it, because in years to come,
0:47:05 > 0:47:08I think it's going to be worth a huge amount of money.
0:47:08 > 0:47:11The same is true of Stella McCartney.
0:47:11 > 0:47:15But it's not just about names, iconic style moments are key
0:47:15 > 0:47:17when it comes to collecting vintage fashion.
0:47:17 > 0:47:20You've got the Tweed suits from Chanel, for example.
0:47:20 > 0:47:23You've got the new look pieces from the 1950s,
0:47:23 > 0:47:27as well as Vivienne Westwood, the punk pieces that she designed,
0:47:27 > 0:47:31again iconic pieces that really stand out in the whole history of fashion.
0:47:31 > 0:47:33That's what people are after.
0:47:33 > 0:47:39And there's nothing more distinctive than the look of the swinging '60s.
0:47:39 > 0:47:42The '60s were a time of great vibrancy in London.
0:47:42 > 0:47:45It was a youth-orientated cultural Revolution that emphasised
0:47:45 > 0:47:48the new and the modern.
0:47:48 > 0:47:50London has burst into bloom.
0:47:50 > 0:47:52It swings, it is switched on.
0:47:52 > 0:47:56Everything new and kinky is blooming at the top of London Life.
0:47:56 > 0:47:58Fashion was a symbol of the confident youth culture.
0:47:58 > 0:48:00Young men, as well as women,
0:48:00 > 0:48:02were expressing themselves through their clothes.
0:48:02 > 0:48:05In the early '60s, men were strutting their stuff
0:48:05 > 0:48:07in the stylish Mod look.
0:48:07 > 0:48:11Later in the decade, showing their hippy flair with bellbottoms and tie-dye.
0:48:11 > 0:48:14I think there's a tremendous search for individuality.
0:48:14 > 0:48:18Carnaby Street started it off and so you can walk anywhere now.
0:48:18 > 0:48:20And...wear anything you like.
0:48:20 > 0:48:23Areas of London, such as Carnaby Street and the King's Road,
0:48:23 > 0:48:26came alive selling the cutting edge clothes of the era,
0:48:26 > 0:48:29from Mary Quant's geometric miniskirts
0:48:29 > 0:48:32to Ossie Clark's daring prints and fluid cuts.
0:48:32 > 0:48:35Biba was one of the big names in fashion during the '60s,
0:48:35 > 0:48:38founded by Barbara Hulanicki.
0:48:38 > 0:48:41Biba tasted its first success in the guise of a gingham dress
0:48:41 > 0:48:43which featured in the Daily Mirror.
0:48:43 > 0:48:46Biba's individual and fresh approach to fashion soon became
0:48:46 > 0:48:49synonymous with the coolest fashionistas
0:48:49 > 0:48:53and if you have clothes from that era, you could be in the money.
0:48:53 > 0:48:59In Hartlepool in 2005, I valued a stunning Biba dress owned by Liz.
0:48:59 > 0:49:01- You're modelling it for us. - I am, indeed.
0:49:01 > 0:49:05- I lived just around the corner from the Biba shop.- In London?- In London.
0:49:05 > 0:49:07There are a lot of vintage clothes collectors and I think
0:49:07 > 0:49:11the vintage and retro clothing is a strong textiles market.
0:49:11 > 0:49:14Anything from things that you can wear from the Victorian era,
0:49:14 > 0:49:17right through to the 1970s
0:49:17 > 0:49:19- is a market that people still look for.- Yes.
0:49:19 > 0:49:22The designer pieces are still affordable as the Biba dress proved
0:49:22 > 0:49:25as it went under the hammer.
0:49:25 > 0:49:26£80, for the last time.
0:49:26 > 0:49:28Come on, a bit more, please.
0:49:28 > 0:49:29He's sold it, that was quick.
0:49:29 > 0:49:31The hammer went down really quickly.
0:49:31 > 0:49:34- We're happy with that, we said 80, didn't we?- I'm happy.
0:49:34 > 0:49:37But when it comes to the big sellers of vintage fashion,
0:49:37 > 0:49:39it's all about the person who once wore it.
0:49:41 > 0:49:44A diamond-encrusted 1960s Dior evening gown,
0:49:44 > 0:49:47owned by Elizabeth Taylor, reached over 500,000
0:49:47 > 0:49:49when it went under the hammer.
0:49:49 > 0:49:51And a pair of Queen Victoria's bloomers made
0:49:51 > 0:49:54a staggering £4,500
0:49:54 > 0:49:59and everyone would love to get their hands on a classic James Bond suit,
0:49:59 > 0:50:02a snip at £46,850.
0:50:05 > 0:50:07But not all of us can afford this,
0:50:07 > 0:50:10so if you want to collect '60s fashion,
0:50:10 > 0:50:13my top tips are look for designer names, such as Biba and Mary Quant.
0:50:13 > 0:50:16Iconic pieces should always be desirable.
0:50:16 > 0:50:19Miniskirts, kinky boots and kipper ties!
0:50:19 > 0:50:21And condition is a must.
0:50:21 > 0:50:25If it's moth-eaten, leave it well alone!
0:50:26 > 0:50:29And last but not least, it should be seen -
0:50:29 > 0:50:32don't hide it away in your wardrobe.
0:50:32 > 0:50:34If you're going to buy vintage clothes,
0:50:34 > 0:50:37buy clothes that will fit
0:50:37 > 0:50:39and that you can wear.
0:50:39 > 0:50:42I mean, it's all very well spending lots of money
0:50:42 > 0:50:44on a very nice Coco Chanel cocktail dress,
0:50:44 > 0:50:47but if you're size 16 and the dress is size 10,
0:50:47 > 0:50:49you've wasted your money, really.
0:50:49 > 0:50:52Buy what you like and wear it with pride
0:50:52 > 0:50:55and show off your individual style.
0:50:59 > 0:51:01So, if you want to collect vintage clothing,
0:51:01 > 0:51:03there are lots of places to find it.
0:51:03 > 0:51:07Auction houses and specialist dealers are increasingly selling.
0:51:07 > 0:51:10But your best bet for a bargain is to look out at charity shops.
0:51:10 > 0:51:12But remember, textiles decay,
0:51:12 > 0:51:16so check the condition of anything you want to buy.
0:51:16 > 0:51:19Look at things through a magnifying glass
0:51:19 > 0:51:21and also, if it's dark, shine a torch on them,
0:51:21 > 0:51:24or better still, take them outside to the daylight,
0:51:24 > 0:51:28because all the imperfections will obviate themselves.
0:51:29 > 0:51:32You can still find iconic pieces very cheaply.
0:51:32 > 0:51:33It's worth bearing in mind
0:51:33 > 0:51:36you're not just buying an item of clothing,
0:51:36 > 0:51:39you could be buying a part of British social history.
0:51:42 > 0:51:46In 2009, I learned the story of one of Britain's style icons,
0:51:46 > 0:51:49who herself had a love of all things vintage.
0:51:49 > 0:51:54Without a doubt, her 1970s Victorian-inspired dresses
0:51:54 > 0:51:55are truly iconic
0:51:55 > 0:51:57and look set to be collectable.
0:51:57 > 0:52:02Laura Ashley and her business-minded husband Bernard
0:52:02 > 0:52:03hit the high streets of London
0:52:03 > 0:52:06with their Welsh-made ladies' fashions in the 1970s.
0:52:09 > 0:52:12How would a capital still swinging from the '60s
0:52:12 > 0:52:17react to clothes inspired by a rose-tinted view of country life?
0:52:17 > 0:52:19# Sugar and spice and all things nice... #
0:52:19 > 0:52:21The look was wholesome,
0:52:21 > 0:52:24harking back to an Edwardian and Victorian period.
0:52:24 > 0:52:28High collars, lace, ribbon, floral prints and long hems
0:52:28 > 0:52:32created clothes that were pretty, conservative,
0:52:32 > 0:52:33and definitely feminine.
0:52:35 > 0:52:37Amazingly, young ladies all over the country
0:52:37 > 0:52:40packed away their kinky boots and miniskirts
0:52:40 > 0:52:43and covered themselves up in Laura Ashley designs.
0:52:43 > 0:52:45By the 1970s, the Laura Ashley empire
0:52:45 > 0:52:49had firmly established a place in the world of fashion.
0:52:49 > 0:52:51I've come to this country retreat
0:52:51 > 0:52:53to meet a lady who can give me an insight
0:52:53 > 0:52:57into the life of Laura Ashley - biographer Anne Sebba.
0:52:58 > 0:53:02So why was country life in Wales so influential in Laura's life?
0:53:02 > 0:53:05Laura was born in Wales.
0:53:05 > 0:53:07Now, of course, that didn't remain in Laura's mind
0:53:07 > 0:53:09because she went back to live in London,
0:53:09 > 0:53:12but she continued to come for holidays to Wales.
0:53:12 > 0:53:14She was put on the train with her sister
0:53:14 > 0:53:16and a guard looked after them,
0:53:16 > 0:53:17and it was these holidays in Wales
0:53:17 > 0:53:20that made a really deep impression on Laura.
0:53:20 > 0:53:23Laura met and fell for Bernard Ashley
0:53:23 > 0:53:28and after a long courtship they were married and set up home in London.
0:53:28 > 0:53:30Laura was determined to be a devoted housewife.
0:53:30 > 0:53:33This meant that any job she undertook
0:53:33 > 0:53:36could not interrupt her domestic chores.
0:53:37 > 0:53:41Laura went off in one of her lunch breaks to the Victoria and Albert Museum,
0:53:41 > 0:53:43saw a patchwork exhibition,
0:53:43 > 0:53:47with all these wonderful little tiny Victorian prints
0:53:47 > 0:53:50made into a brilliant patchwork quilt and thought,
0:53:50 > 0:53:53"Well, I want to do this, this is something I can do at home."
0:53:53 > 0:53:57Went off to try and buy the prints, couldn't find them anywhere,
0:53:57 > 0:54:00so said to Bernard, "Why don't we print them ourselves?"
0:54:00 > 0:54:03And they were restricted to tiny little squares
0:54:03 > 0:54:06because that was all they had room on the kitchen table for.
0:54:06 > 0:54:09So the first products they made were table mats,
0:54:09 > 0:54:13which Laura would hem herself, or little square napkins.
0:54:13 > 0:54:17And Laura herself took them off to John Lewis,
0:54:17 > 0:54:19was terribly nervous waiting to see the buyer,
0:54:19 > 0:54:23and their first order was almost as much as they could cope with.
0:54:23 > 0:54:26She waited up all night hemming the squares
0:54:26 > 0:54:29in order to complete a repeat order for the buyer at John Lewis
0:54:29 > 0:54:30and that's how they got going.
0:54:30 > 0:54:34As production started to grow, so did the Ashley family
0:54:34 > 0:54:38and with young children in tow, they moved to a bigger premises.
0:54:38 > 0:54:40The countryside was calling,
0:54:40 > 0:54:41so after a period in Kent,
0:54:41 > 0:54:44the family and the business headed to Wales,
0:54:44 > 0:54:47settling in the town of Carno
0:54:47 > 0:54:51and opening a factory in the town's disused railway station.
0:54:51 > 0:54:54One of the main reasons that Laura really felt
0:54:54 > 0:54:57a family atmosphere in the factory was so important
0:54:57 > 0:54:59is because she didn't really believe
0:54:59 > 0:55:02that women who were mothers should have a full-time job,
0:55:02 > 0:55:05so she got round that in a number of ways.
0:55:05 > 0:55:07She would insist that Friday afternoons
0:55:07 > 0:55:10was free time for all the mothers, and they went home.
0:55:10 > 0:55:13Friday afternoon was definitely a time to be with your children.
0:55:13 > 0:55:16As far as she herself was concerned,
0:55:16 > 0:55:19and by this time she had four children...
0:55:19 > 0:55:21So, Laura got round it by saying
0:55:21 > 0:55:24that actually the factory was Laura Ashley, that is, herself.
0:55:24 > 0:55:27It was an extension of the family.
0:55:27 > 0:55:30So it was a way of her being able to have a full-time job
0:55:30 > 0:55:34without contravening this very deep-seated philosophy
0:55:34 > 0:55:37that mothers should not work away from the home.
0:55:37 > 0:55:40She believed that domesticity was absolutely crucial.
0:55:40 > 0:55:44By the mid '60s, Laura was ready to expand fully
0:55:44 > 0:55:46into the area of fashion design.
0:55:46 > 0:55:49With strong views on how she thought women wanted to be dressed,
0:55:49 > 0:55:52Laura launched her range of ladies' fashions
0:55:52 > 0:55:56and her first high street shop in South Kensington, London.
0:55:56 > 0:55:59The floral dresses carrying the label "Made In Wales"
0:55:59 > 0:56:01flew off the racks.
0:56:02 > 0:56:05So why were her dresses such a big success?
0:56:05 > 0:56:07All sorts of reasons.
0:56:07 > 0:56:09Don't forget, we're in the '60s.
0:56:09 > 0:56:13Laura absolutely hated hot pants and miniskirts.
0:56:13 > 0:56:15She thought they were ghastly.
0:56:15 > 0:56:17So she reacted against that to an extent
0:56:17 > 0:56:24and she genuinely believed that for a woman to wear high necks and conceal
0:56:24 > 0:56:25was actually much sexier
0:56:25 > 0:56:29and that men liked to imagine what was underneath
0:56:29 > 0:56:31- rather than revealing all.- Yes, yes.
0:56:31 > 0:56:35So it was a time when no country wedding in England was complete
0:56:35 > 0:56:39without a smattering and sprinkling of Laura Ashley dresses.
0:56:39 > 0:56:45They were very countrified, but also very theatrical and romantic.
0:56:45 > 0:56:46The '70s was a time of change.
0:56:46 > 0:56:49Greater sexual and political freedom
0:56:49 > 0:56:51meant women's roles were being redefined,
0:56:51 > 0:56:54and yet, in contrast...
0:56:54 > 0:56:57Laura was still attracted to a rose-tinted view
0:56:57 > 0:57:01of the Victorian and Edwardian periods.
0:57:01 > 0:57:04Did Laura lead the traditional life she wanted to promote?
0:57:04 > 0:57:05It's very interesting.
0:57:05 > 0:57:10She worked very hard to try and lead a much more rural life
0:57:10 > 0:57:12than in fact is possible,
0:57:12 > 0:57:15since was the head of a multi-million empire by the end.
0:57:15 > 0:57:18She was always good at making the man feel
0:57:18 > 0:57:21that he was the one doing the important things.
0:57:21 > 0:57:24And so, for example, when she went on a plane,
0:57:24 > 0:57:26she would take her needlework with her
0:57:26 > 0:57:28and pretend to do her needlework
0:57:28 > 0:57:30so that Bernard could feel
0:57:30 > 0:57:32that he was the one doing all the man's stuff.
0:57:32 > 0:57:35Because she believed that women wanted domesticity -
0:57:35 > 0:57:38and that's reflected in her dresses -
0:57:38 > 0:57:42and not to go into an office and look smart,
0:57:42 > 0:57:46that was the antithesis of what Laura cared about in her design philosophy.
0:57:46 > 0:57:49So keep your eyes peeled for early Laura Ashley items.
0:57:49 > 0:57:53Her fabrics and designs are unique
0:57:53 > 0:57:56and could be the next big thing in the world of vintage fashion.
0:58:00 > 0:58:03Clothes and jewellery go in and out of fashion all the time
0:58:03 > 0:58:06but spotting a bargain never goes out of style.
0:58:06 > 0:58:08I hope you've enjoyed today's show.
0:58:08 > 0:58:12Join me again soon for more Flog It! Trade Secrets.
0:58:21 > 0:58:25Subtitles by Red Bee Media Ltd