James Lewis v Jonty Hearnden - Foreign Market

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0:00:02 > 0:00:07This is Put Your Money Where Your Mouth Is, the show that takes the titans of the antiques trade

0:00:07 > 0:00:10and pitches them against each other

0:00:10 > 0:00:15to see who can make the most money from buying and selling.

0:00:16 > 0:00:19That's amazing, truly amazing.

0:00:19 > 0:00:24Today, James Lewis takes on Jonty Hearnden in an all-out battle for profit,

0:00:24 > 0:00:28giving you the inside view on the secrets of the trade.

0:00:28 > 0:00:34Coming up, our duelling gents unearth some unexpected wares en France.

0:00:34 > 0:00:39I knew it was English because I could see clearly these are the English hallmarks.

0:00:39 > 0:00:43They expertly negotiate with tough French dealers.

0:00:43 > 0:00:46- Trente-huit? - LAUGHTER

0:00:46 > 0:00:50And back home, know how to persuade people to part with their cash.

0:00:50 > 0:00:57- Lovely, French, Art Deco, walnut... - Cheap.- Yes, you have to use the word "cheap".- Cheap.

0:00:57 > 0:01:00This is Put Your Money Where Your Mouth Is.

0:01:12 > 0:01:17Today's epic fight-out pitches the unstoppable veteran of vintage,

0:01:17 > 0:01:19James The Lionheart Lewis,

0:01:19 > 0:01:23against the fancier of furniture, Jonty The Hitman Hearnden,

0:01:23 > 0:01:27to see who can make the most profit from buying and selling antiques.

0:01:27 > 0:01:31The stakes in this competition couldn't be higher.

0:01:31 > 0:01:35It's the well-honed and competitive auctioneer from the north...

0:01:35 > 0:01:38Oh, look at that!

0:01:38 > 0:01:42..versus the suave, smooth-talking dealer from down south.

0:01:42 > 0:01:44Now, this looks like Steptoe's Yard.

0:01:46 > 0:01:50They are risking their reputations and their own hard-earned cash in a battle

0:01:50 > 0:01:55that will test their knowledge and contact books to the absolute limit.

0:01:55 > 0:02:00Lots of interesting objects, totally different to anything you see in the UK.

0:02:00 > 0:02:06Today's battleground takes us across the Channel. It's the Saint-Ouen Antiques Market in Paris

0:02:06 > 0:02:13where 3,500 shops and stalls are full to bursting with antiques and collectables.

0:02:13 > 0:02:20They've got £750 of their own money to spend and all the profits go to their chosen charities.

0:02:20 > 0:02:26James Lewis and Jonty Hearnden, it's time to put your money where your mouth is.

0:02:26 > 0:02:30- Jonty...- Welcome to "Paree". - Thank you very much.

0:02:30 > 0:02:36- I've been to Paris before, but I've never been to this market. - It's a great market.

0:02:36 > 0:02:42There is so much choice here. You can see such fabulous quality French antiques. They're wonderful.

0:02:42 > 0:02:48They are, but I've got a feeling we'll need our entire £750 budget to buy one thing from here.

0:02:48 > 0:02:52Now, there's got to be somewhere where we can have a rummage.

0:02:52 > 0:02:57There are areas that, let's say, how can I put this, are slightly less expensive?

0:02:57 > 0:03:02I'll spend my day rummaging, trying to find the bargains in the cheaper end,

0:03:02 > 0:03:06something that may belong here, but find it cheaper over there. And you?

0:03:06 > 0:03:12- I am hoping I can find something quite meaty that I can get my teeth stuck into.- Let's go for it.

0:03:13 > 0:03:17So our gladiatorial experts plunge in on their hunt for treasure.

0:03:17 > 0:03:21Despite his plan to start at the cheap end,

0:03:21 > 0:03:24our foreign market newbie heads in the opposite direction.

0:03:24 > 0:03:28The seasoned Hitman is at a distinct advantage.

0:03:28 > 0:03:32He knows the turf and his radar is set to bargain basement.

0:03:32 > 0:03:38This market here, there's a complete contrast. At one end, it's really high-end antiques.

0:03:38 > 0:03:40This end...

0:03:40 > 0:03:42Spanners.

0:03:42 > 0:03:47Jonty certainly has a ticket for the cheap seats, but James is on the hunt for quality.

0:03:47 > 0:03:50It's landed him in the posh end of the market.

0:03:50 > 0:03:54Oh, my word! I've got a feeling this is going to be an expensive day.

0:03:54 > 0:04:01It's a mammoth market and while James is lost amongst the top end, high-priced antiques,

0:04:01 > 0:04:04Jonty has found his first bargain buy, a glass vase.

0:04:04 > 0:04:07This is a bit of 1960s French glass.

0:04:07 > 0:04:10What one needs to check for is any chips.

0:04:10 > 0:04:14It's filthy dirty, so all it needs is a jolly good clean.

0:04:14 > 0:04:17At home, £30 to £60 to the right buyer.

0:04:17 > 0:04:21Just what I was looking for in a French market. C'est magnifique!

0:04:21 > 0:04:25So Jonty has delivered the first blow in this epic battle.

0:04:25 > 0:04:30He cleverly negotiated the vase down to just 10 euros, just over £9.

0:04:30 > 0:04:36James Lewis should be quaking in his boots, but he's window-shopping in the pricey end of the market.

0:04:36 > 0:04:40# Money, money, money Must be funny

0:04:40 > 0:04:42# In the rich man's world... #

0:04:44 > 0:04:46That can't be the price.

0:04:46 > 0:04:48That can't be the price!

0:04:48 > 0:04:50It's the price.

0:04:52 > 0:04:54£230 for the budgies!

0:04:54 > 0:04:56Dear me!

0:04:56 > 0:04:591,000 euros! Cor!

0:04:59 > 0:05:05Yes, James is like a poor man in a palace, but if he's got any hope of beating old pro Jonty,

0:05:05 > 0:05:07he's got to find his way to the bargains.

0:05:07 > 0:05:10# It's a rich man's world... #

0:05:11 > 0:05:16In Cheap Street, the Hitman is powering around and has already made his second purchase.

0:05:16 > 0:05:19- Combien?- Cinquante.- Cinquante.

0:05:19 > 0:05:23The dealer has first started off asking for 50 euros.

0:05:23 > 0:05:25We're now down to 15 euros.

0:05:25 > 0:05:28I've bought it because it's a fabulous shape.

0:05:28 > 0:05:32When I'm at a French market, I have to buy a piece of glass like this.

0:05:32 > 0:05:36The reason is, I can sell them till the cows come home.

0:05:36 > 0:05:40Yes, Jonty is scorching hot this morning and brimming with confidence.

0:05:40 > 0:05:44He's just managed to beat the dealer down by 35 euros

0:05:44 > 0:05:48and bagged the vase for just under £14.

0:05:48 > 0:05:53Using his smooth negotiating skills to the max, the Hitman is cruising at high speed.

0:05:53 > 0:05:57But old Lionheart hasn't even got out of first gear.

0:05:57 > 0:05:59I've no idea where to go now.

0:05:59 > 0:06:03I've covered such a huge section of this market

0:06:03 > 0:06:05and I've spent nothing.

0:06:05 > 0:06:07Not one euro.

0:06:07 > 0:06:11The only thing I've wanted to buy so far is a crepe!

0:06:19 > 0:06:23Oh, James has got to find a way out of this hole.

0:06:23 > 0:06:25Time for a change of plan.

0:06:27 > 0:06:33Earlier, I said I was going to try and find something that was at home in these top Parisian gallery shops,

0:06:33 > 0:06:36but try and find it here in the cheaper end.

0:06:36 > 0:06:41# I'll be working my way back to you, babe... #

0:06:41 > 0:06:45Finally, he muscles in on Jonty's territory and it works a treat.

0:06:45 > 0:06:51Before long, he's sniffed out a potential purchase - a carved coquilla nut,

0:06:51 > 0:06:54but the dealer could be an even harder nut to crack.

0:06:54 > 0:06:58- How much is that?- This one? Pour quel prix on peut faire ca?

0:06:58 > 0:07:01On peut faire ca... Quatre-vingt euros.

0:07:01 > 0:07:05The dealer is after 80 euros.

0:07:05 > 0:07:11- Could you do it anything cheaper? - What cheap? I speak English little. I'm sorry.

0:07:11 > 0:07:15- Vingt-cinq?- Ah, non, vingt-cinq. Ah, non!

0:07:15 > 0:07:17Do you like a...? JAMES LAUGHS

0:07:17 > 0:07:19On peut faire cinquante?

0:07:19 > 0:07:22The dealer concedes to 50 euros.

0:07:22 > 0:07:24- It's wood, look.- I know.

0:07:24 > 0:07:27- Trente-huit?- Oh, trente-huit!

0:07:27 > 0:07:30Cheeky James tries his luck at 38 euros,

0:07:30 > 0:07:33a whopping 42 less than the original asking price!

0:07:33 > 0:07:37- Oui?- 38. It's OK.- Well done.- Good.

0:07:37 > 0:07:42It's a textbook buy from the Lionheart and his charm wins them over.

0:07:42 > 0:07:46He negotiates 38 euros, just under £35.

0:07:46 > 0:07:51Finally, my first purchase. My goodness, did they haggle!

0:07:51 > 0:07:57This is carved from a solid coquilla nut. It's a very hard nut and not easy to carve at all.

0:07:57 > 0:08:01These little holes here are hand-drilled.

0:08:01 > 0:08:04There should be at least some profit in this.

0:08:04 > 0:08:10But he's got to keep it up because the Hitman is sweeping up bargains galore.

0:08:10 > 0:08:14He's found a 19th century rosewood chair that's in need of some TLC.

0:08:14 > 0:08:18For the fancier of furniture, this is the jackpot.

0:08:18 > 0:08:24So I've found an absolute bargain in one of the most expensive markets in the whole of Europe.

0:08:24 > 0:08:2745 quid for a 19th century armchair.

0:08:27 > 0:08:31James, that's what I call a bargain!

0:08:31 > 0:08:35The chair is certainly a catch at just over £45

0:08:35 > 0:08:39and it puts Jonty the juggernaut in complete control of the game.

0:08:39 > 0:08:44He's burning rubber and goes straight on to snap up yet another potential gold mine.

0:08:44 > 0:08:50It's a lovely, French, walnut, Art Deco, occasional table.

0:08:50 > 0:08:52Circular top, circular base.

0:08:52 > 0:08:57The problem with this table is it has been stripped, it's been re-polished badly.

0:08:57 > 0:09:01But if I put some money to reinvest in restoring it,

0:09:01 > 0:09:07this table has to be worth £150, maybe £250 straight on to the trade.

0:09:07 > 0:09:09Another bargain.

0:09:09 > 0:09:12Jonty picks up the table for a little over £45.

0:09:12 > 0:09:16Our resident furniture fancier is firing on all cylinders

0:09:16 > 0:09:20with an incredible four items already in the bag.

0:09:20 > 0:09:26The Lionheart is way behind, but might have just found something to light up his life.

0:09:26 > 0:09:30These are interesting. These are 19th century in style,

0:09:30 > 0:09:34but 20th century ormolu that's then been gold-painted over the top,

0:09:34 > 0:09:37ormolu being gold-plated bronze.

0:09:37 > 0:09:39What is your best price on this?

0:09:39 > 0:09:42Soixante-dix euros pour la paire.

0:09:42 > 0:09:45Madame wants 70 euros.

0:09:45 > 0:09:48- 50?- Cinquante euros?

0:09:48 > 0:09:52- C'est juste. Bon, cinquante euros. - Oui?- D'accord.

0:09:52 > 0:09:54James bags his second item of the day,

0:09:54 > 0:09:58a pair of wall lights for just over £45.

0:09:58 > 0:10:03Believe it or not, a bargain. That's the first one of those I've had today.

0:10:03 > 0:10:09James's exceptional knowledge is really working to his advantage in the cheaper end of the market

0:10:09 > 0:10:11and he's starting to feel at home.

0:10:11 > 0:10:16It's not long before his expert eye plucks out another hidden gem.

0:10:16 > 0:10:18He pays less than £5 for a second lamp.

0:10:18 > 0:10:21This one dates back to the 1920s

0:10:21 > 0:10:23and is hidden inside a conch shell.

0:10:24 > 0:10:32As the sun gets higher in the Paris sky, so does James's confidence. Hear that lion roar!

0:10:32 > 0:10:37Watch out, Jonty! It's been a tough morning for our premier professionals,

0:10:37 > 0:10:41so who has sped off and who has stalled at the start line?

0:10:41 > 0:10:46They both kicked off the day with the equivalent of £750 of their own cash.

0:10:46 > 0:10:48Jonty has had a great start.

0:10:48 > 0:10:52He's bagged himself four items costing just under £114,

0:10:52 > 0:10:56leaving him with more than £636 to spend.

0:10:57 > 0:11:01James has picked up his momentum and now has three items.

0:11:01 > 0:11:04He has spent just under £85,

0:11:04 > 0:11:08meaning he's got more than £665 to play with.

0:11:09 > 0:11:12It's Round Two of this French bargain bout

0:11:12 > 0:11:18and with the Lionheart prowling round the Hitman's territory, Jonty is raising the bar.

0:11:18 > 0:11:23He's paid just over £9 for yet another glass vase and never one to let a bargain slip by,

0:11:23 > 0:11:28he sniffs out two silver-topped jars from the same shop.

0:11:28 > 0:11:31As soon as I picked up this jar, I knew it was English

0:11:31 > 0:11:35because I could see clearly that there were hallmarks.

0:11:35 > 0:11:40If you just see on the side of the lid, these are the English hallmarks

0:11:40 > 0:11:42and if you look at the top, the initials MR,

0:11:42 > 0:11:48that means these two items here were part of the dressing table set,

0:11:48 > 0:11:53so we've found some English antiques in the Frenchest of French markets

0:11:53 > 0:11:56here in Saint-Ouen in Paris. Amazing, eh?

0:11:56 > 0:11:58Jonty is as pleased as Punch.

0:11:58 > 0:12:01He paid a little over £9 for the large jar

0:12:01 > 0:12:05and picked up the smaller one for just under £5.

0:12:07 > 0:12:12The Hitman came, he saw and he's conquered, but James is catching up fast.

0:12:12 > 0:12:18He's rather taken with a decorative box, but the price, as always, is too high.

0:12:18 > 0:12:21- What is your best price?- 120.

0:12:21 > 0:12:23For me, it would be 70.

0:12:23 > 0:12:25No, sorry. It's not possible.

0:12:25 > 0:12:29I give you my last price - 100.

0:12:29 > 0:12:32- OK.- Voila.

0:12:32 > 0:12:34That's, uh...

0:12:34 > 0:12:36That's the best price.

0:12:37 > 0:12:40- No...- Not 100, 80.

0:12:40 > 0:12:42- 75?- No, no, really no.

0:12:42 > 0:12:45- OK, 80.- OK.

0:12:45 > 0:12:50What a pro! He holds out and gets the right price, just under £73,

0:12:50 > 0:12:52and he's delighted.

0:12:52 > 0:12:56I don't know when it arrived here in France, but it wasn't made here.

0:12:56 > 0:12:59We've got a maker's label in the cover,

0:12:59 > 0:13:04"Woodfield & Co, 145 Buchanan Street, Glasgow."

0:13:04 > 0:13:06It's made in Coromandel wood

0:13:06 > 0:13:09and it has these wonderful,

0:13:09 > 0:13:12gilt metal straps in the Gothic style

0:13:12 > 0:13:15and applied with banded, agate cabochons.

0:13:15 > 0:13:21This is typical of 1860, 1865 British craftsmanship.

0:13:21 > 0:13:25Another British treasure shines out at the French market.

0:13:25 > 0:13:32James is pumped up, investigating every nook and cranny, and he soon pounces on a Japanese bronze,

0:13:32 > 0:13:36but with a price tag of 100 euros, he's got some work to do.

0:13:36 > 0:13:39Can we get a price a little bit...?

0:13:42 > 0:13:44Quatre-vingt.

0:13:44 > 0:13:46He comes down to 80 euros.

0:13:46 > 0:13:48I was thinking 60 perhaps?

0:13:54 > 0:13:56Soixante-dix.

0:13:56 > 0:13:58Soixante-dix, 70...

0:13:58 > 0:14:01- 65 and you have a deal.- OK.

0:14:01 > 0:14:0365. Thank you.

0:14:03 > 0:14:08There might be a language barrier, but it doesn't stop another brilliant barter.

0:14:08 > 0:14:12James buys the bronze for just over £59.

0:14:12 > 0:14:15Solid bronze, over 100 years old.

0:14:15 > 0:14:18I'm hoping to get £120 to £180 for this.

0:14:18 > 0:14:21It's a really nice thing. I'm chuffed.

0:14:21 > 0:14:26This Lionheart has found his ideal hunting ground and he is foraging furiously,

0:14:26 > 0:14:32but he's got competition on his hands. The furniture fancier has found himself another beauty.

0:14:32 > 0:14:36I love the base. We've got this very attractive X-frame stretcher

0:14:36 > 0:14:40and the carving and cabriole legs here, it is attractive.

0:14:40 > 0:14:44It's walnut and so it suffers from woodworm.

0:14:44 > 0:14:46If you notice these holes here,

0:14:46 > 0:14:50sometimes it's a wee bit difficult to sell and to pass that on.

0:14:50 > 0:14:56Jonty might have the nifty know-how, but the Lionheart remains undaunted.

0:14:56 > 0:14:58I know the way Jonty works.

0:14:58 > 0:15:04He has a really clever way of smooth-talking his way around any deal.

0:15:04 > 0:15:07He uses that classic English charm

0:15:07 > 0:15:11and the great thing about here in France, it doesn't work.

0:15:11 > 0:15:13Deux cent cinquante?

0:15:14 > 0:15:15Non.

0:15:15 > 0:15:17- Non?- Non.

0:15:18 > 0:15:20Please?

0:15:20 > 0:15:24- Trois cent euros au mieux. - Deux cent cinquante?

0:15:24 > 0:15:26- Je perds des sous.- He's not biting.

0:15:26 > 0:15:29OK, onwards and upwards.

0:15:29 > 0:15:32Ah, the dealer wouldn't budge from 300 euros,

0:15:32 > 0:15:35a cruel knock-back for Jonty,

0:15:35 > 0:15:38but James wastes no time careering through the market

0:15:38 > 0:15:41and soon lands upon a wooden chest.

0:15:41 > 0:15:44One problem - the shopkeeper wants 250 euros.

0:15:44 > 0:15:47- Is 150 any good? 150?- Non.

0:15:47 > 0:15:49160 I could do.

0:15:54 > 0:15:56160...

0:15:56 > 0:15:59- OK.- OK?- OK.

0:16:00 > 0:16:03Yet again, James quietly knocks the dealer down.

0:16:03 > 0:16:07He pays just over £145 for the oak chest.

0:16:08 > 0:16:12This is a wonderful, solid piece of country furniture,

0:16:12 > 0:16:15made around 1700, 1750.

0:16:15 > 0:16:20It's had a few changes, but in the right home, that would look fantastic.

0:16:20 > 0:16:26After a morning brimming with buys, Jonty's afternoon is looking less promising.

0:16:26 > 0:16:32He's struggling to uncover more special pieces and his mind keeps flitting back to one thing.

0:16:33 > 0:16:36# I just can't get you out of my hea

0:16:36 > 0:16:40# Boy, your lovin' is all I think about

0:16:40 > 0:16:42# I just can't get you out of my head... #

0:16:42 > 0:16:45I've just got to go back and get that chair.

0:16:45 > 0:16:49I keep on thinking about it. It's a beautiful shape.

0:16:49 > 0:16:53I'm just going to do my best. I'm still going to try and haggle.

0:16:53 > 0:16:57Yes, with his hard-nosed haggling hat firmly on,

0:16:57 > 0:17:02the Hitman confidently strides back to the uncompromising French dealer.

0:17:02 > 0:17:04He's ready for battle.

0:17:10 > 0:17:13200... Let's meet halfway, all right?

0:17:13 > 0:17:15- Do you speak English?- No.

0:17:19 > 0:17:21No.

0:17:24 > 0:17:26Deux cent quatre-vingt.

0:17:26 > 0:17:28Non.

0:17:28 > 0:17:31- 275.- OK.- OK?

0:17:31 > 0:17:35It's paid off. He finally gets some money off the chair.

0:17:35 > 0:17:38It works out at £250 exactly.

0:17:38 > 0:17:45The Hitman makes a tactical decision to quit whilst he's ahead, but as he takes the weight off his feet,

0:17:45 > 0:17:48he spots James who is still soldiering on.

0:17:49 > 0:17:50Ah!

0:17:50 > 0:17:52Greetings!

0:17:52 > 0:17:55- How are you?- Come and sit down.

0:17:55 > 0:17:58I haven't got time. I need to buy something!

0:17:58 > 0:18:03Jonty seems so relaxed. He's chilled, he's sitting there enjoying the sun.

0:18:03 > 0:18:05He's obviously spent up.

0:18:06 > 0:18:11Jonty may have decided to call it quits, but James can't rest easy.

0:18:11 > 0:18:15Even as the traders start to pack up, the Lionheart keeps prowling,

0:18:15 > 0:18:18desperate not to miss a trick.

0:18:18 > 0:18:21- 20 and I'll take it. 20 euros.- That's OK.

0:18:21 > 0:18:25He soon finds an ormolu lamp for just over £18.

0:18:26 > 0:18:30These rather large candlesticks were originally made

0:18:30 > 0:18:35for ecclesiastical use, probably on an altar, would have come as a pair.

0:18:35 > 0:18:41This one some time in the 20th century has been converted for electricity for somebody's home.

0:18:41 > 0:18:46Before I sell this lamp in England, I must get it PAT tested to make sure

0:18:46 > 0:18:49the wires comply with British standards.

0:18:49 > 0:18:54The cheapest way is to chop the lead off, then whoever buys it can do it themselves.

0:18:54 > 0:19:00Like a well-oiled machine, James ploughs through what's left of the market

0:19:00 > 0:19:03while Jonty sits and soaks up the atmosphere.

0:19:03 > 0:19:05James finds some more ormolu.

0:19:05 > 0:19:11A pair of 19th century candlesticks set him back a hefty whack - just under £173.

0:19:12 > 0:19:17And James just can't stop. He won't give up till the whistle sounds.

0:19:17 > 0:19:22And moments later, he finds his favourite. You've guessed it - more ormolu.

0:19:22 > 0:19:27They were used for burning little incense sticks or something of that nature.

0:19:27 > 0:19:30If not, purely for decoration.

0:19:30 > 0:19:36Imagine those on a mantelpiece along with a pair of candlesticks and a clock in the centre.

0:19:36 > 0:19:39They should make me a profit, I think.

0:19:39 > 0:19:42The pots cost him just over £109

0:19:42 > 0:19:45and as the final whistle blows,

0:19:45 > 0:19:48the Lionheart ends on a high.

0:19:48 > 0:19:54As the first half of our mighty battle comes to a close, let's find out who has spent what.

0:19:54 > 0:19:59Both our boys started the day with £750-worth of euros.

0:19:59 > 0:20:02Jonty started on a high, but pulled up early.

0:20:02 > 0:20:06He bought eight items, but only spent just over £386.

0:20:07 > 0:20:11James was a late bloomer, but ended the day with nine items,

0:20:11 > 0:20:14costing just under £662.

0:20:16 > 0:20:20Time for our clashing titans to meet up for a little apres-shop.

0:20:20 > 0:20:24What a fabulous contrast! Look at the difference!

0:20:24 > 0:20:28Glass on one side, ormolu and bronze on the other.

0:20:28 > 0:20:31- Yeah, absolutely right. - You've got a smile on your face.

0:20:31 > 0:20:37My afternoon was better than my morning. I couldn't even find anything that I could afford.

0:20:37 > 0:20:43You were right. You were right to come here first thing as well. What was your favourite find?

0:20:43 > 0:20:46I really enjoyed finding my English silver.

0:20:46 > 0:20:50It's so exciting to find something so English here in a market.

0:20:50 > 0:20:57- But have you got something British there?- Yes, Scottish Coromandel box. Don't think there's a great profit.

0:20:57 > 0:21:03As I'd found something that was British over here, I felt as if I had to buy it and take it home.

0:21:03 > 0:21:07- I felt exactly the same. So it was tough buying.- Very tough.

0:21:07 > 0:21:10- It's going to be tough selling too. - Even tougher.

0:21:10 > 0:21:13- Good luck.- Same to you, sir.

0:21:13 > 0:21:15Not too much though.

0:21:18 > 0:21:22Our French foes buckle up and battle their way back to Blighty

0:21:22 > 0:21:27because buying was just the tip of the iceberg in today's titanic trial.

0:21:27 > 0:21:32Now it's all about smart strategies as they plan a scorching sell-off

0:21:32 > 0:21:36in their full-scale war to see who can make the most profit.

0:21:38 > 0:21:44In divine Derbyshire, James is digging into his dealer directory to devise the perfect plan.

0:21:44 > 0:21:49I'm most pleased with the bronze. That was cheap. There's a handsome profit there.

0:21:49 > 0:21:54That big oak blanket box at less than £150. Again, should be a profit there.

0:21:54 > 0:22:01The ormolu candlesticks. It'll take a bit of work to double your money on that one.

0:22:01 > 0:22:06The wall sconces were reasonably cheap. The big gilt lamp base, that was cheap.

0:22:06 > 0:22:13But then the little pair of dressing table pots. There's going to be a difficulty getting profit there.

0:22:13 > 0:22:16Overall, I think we'll be all right.

0:22:16 > 0:22:23James also needs to find homes for his coquilla nut, the conch shell lamp and the tea caddy.

0:22:23 > 0:22:28In Oxfordshire, Jonty is organising an awesome order to overwhelm his opponent.

0:22:28 > 0:22:33I bought a few good things. I'm very pleased with quite a few of my items.

0:22:33 > 0:22:38The rosewood chair, I thought that was a real bargain.

0:22:38 > 0:22:44The other chair, I'm very glad I bought it in the end. I know I can make a profit on that.

0:22:44 > 0:22:49The Edwardian glass storage jars. Great find those were.

0:22:49 > 0:22:56And then my little French pewter vase. Again, it's charming, it's sweet. I can find a buyer.

0:22:56 > 0:23:03My glass vases. I like to buy those whenever I've got the opportunity of buying abroad.

0:23:03 > 0:23:06So, all in all, not bad.

0:23:06 > 0:23:09Both our bruisers are sounding confident.

0:23:09 > 0:23:17They've both got decades of dealing experience, copious contacts and plush pieces to profit from.

0:23:17 > 0:23:23It's time to show what they're made of. Until they've shaken on it and the money's changed hands,

0:23:23 > 0:23:30no deal is truly sealed. In a challenge as close as this one, every second counts

0:23:30 > 0:23:36and the Lion Heart is swift to find his first potential sale. He motors across to Matlock

0:23:36 > 0:23:43to meet his contact, Duncan. This could be sensational. James has three items to give the heave-ho.

0:23:43 > 0:23:49The pair of wall sconces I know he'll love. They're perfect for his home. He collects boxes

0:23:49 > 0:23:53and I don't think he's got one quite like that.

0:23:53 > 0:23:59But the little conch shell lamp in my pocket, well, it's cheap. He might go for it.

0:23:59 > 0:24:03The electrics in the conch lamp and wall light are not in working order,

0:24:03 > 0:24:07so if Duncan buys them he'll have to get them rewired.

0:24:07 > 0:24:11I got them in France. Have a look at that one.

0:24:11 > 0:24:16They're gold-plated bronze. Ormolu. At some stage, somebody has gold sprayed them.

0:24:16 > 0:24:19In here they would look fantastic.

0:24:19 > 0:24:22- Just like that on the wall.- Yeah.

0:24:22 > 0:24:30For mood lighting at night, you know at dinner, when you don't want the main light on,

0:24:30 > 0:24:34it would be lovely. I know you're a box fan.

0:24:34 > 0:24:40That started life as a fabulous either tea caddy or a writing box.

0:24:40 > 0:24:44- Right.- It's changed its life. It's got a velvet interior now.

0:24:44 > 0:24:50It's also got a musical box. And the final thing is this little chap.

0:24:50 > 0:24:54I guess it's 1920s, looking at that stand.

0:24:54 > 0:24:59It unscrews, you put a bulb in the middle. There we go. Like them all?

0:24:59 > 0:25:03I'm not sure about the box. It's a bit dark, the wood.

0:25:03 > 0:25:09Yeah, but look just how perfect it would look...

0:25:09 > 0:25:13Oh, dear. It's not looking promising. An early disappointment?

0:25:13 > 0:25:16I'll have to think about that a bit.

0:25:16 > 0:25:20- Let's talk about these. - Yes. Thirty quid apiece.- No way!

0:25:20 > 0:25:25- OK, I was hoping for around 220. - 220?!- Yep.

0:25:27 > 0:25:29That's a bit steep.

0:25:29 > 0:25:3260 quid apiece. 120.

0:25:32 > 0:25:36And I think that's about right.

0:25:37 > 0:25:38160.

0:25:38 > 0:25:40130.

0:25:40 > 0:25:43- Give me 150 for that, for those... - Right.

0:25:43 > 0:25:46And you can have that for 30 quid.

0:25:48 > 0:25:49OK.

0:25:49 > 0:25:52OK? How about your box?

0:25:52 > 0:25:58- Hmm. I think I'm going to leave that.- OK.- At least you sold these. - If I get desperate...

0:25:58 > 0:26:04- can I come back?- You can!- Cos I think it's worth more than that.

0:26:04 > 0:26:08But we've got 50...150 and 30. That's 180.

0:26:08 > 0:26:09- Deal?- Deal.

0:26:09 > 0:26:16The conch and the sconces get him off to an early lead, making a chunky profit of £130.

0:26:16 > 0:26:20So, James, don't be sad about the tea caddy.

0:26:20 > 0:26:24# Cos two out of three ain't bad... #

0:26:24 > 0:26:30James will just have to get back on the phone to see if he can shift that coromandel chest.

0:26:30 > 0:26:36Now the Hit Man knows he's fighting a tricky trader today and he starts as he means to go on.

0:26:36 > 0:26:42He kicks off with a quick sale. His friend Ian likes the retro glass vase and snaps it up for £50,

0:26:42 > 0:26:46giving Jonty a profit of nearly £41.

0:26:46 > 0:26:50James will do anything to make a quick buck and Jonty knows it.

0:26:50 > 0:26:57He's determined to stay ahead and he's got the perfect items - the two French armchairs he paid £295 for.

0:26:57 > 0:27:01If there's one thing the Hit Man knows, it's furniture

0:27:01 > 0:27:07so he powers up to London to see Simon, an upholstery expert.

0:27:07 > 0:27:13He even calls himself the Chair Man, so will he give our Hit Man a run for his money?

0:27:13 > 0:27:19- I take it you got these on the continent.- Yes. Two completely contrasting chairs,

0:27:19 > 0:27:21but both French, walnut-framed.

0:27:21 > 0:27:25- This is a really lovely throne chair.- It's a nice chair.

0:27:25 > 0:27:31- Free woodworm with this chair. - I've pulled this off. It's all hand-stitched.

0:27:31 > 0:27:38- Nice rolled edge.- Not bad quality. - That takes some doing.- It just shows that it's done properly.

0:27:38 > 0:27:44- You realise you're tearing... - I haven't bought it yet. - Make sure he pays!

0:27:44 > 0:27:50I'd love to do it in leather with either fleur-de-lis or get it embossed

0:27:50 > 0:27:54and then put brass nailing round with the antique leather.

0:27:54 > 0:28:00- It would look quite stylish. - You could transform it.- Yeah, yeah. - Wonderful. Look at that.

0:28:00 > 0:28:05- 550 really is the sort of price I'm looking for this chair.- Yeah.

0:28:05 > 0:28:10- With the work involved, that's going to take it above what I can pay. - OK, ponder that one.

0:28:10 > 0:28:15- OK.- Think about that one. I want to show you this chair as well.

0:28:15 > 0:28:18- Pop that one down there.- Now...

0:28:18 > 0:28:24This beauty is absolutely gorgeous. Look at the quality of the carving on the back here.

0:28:24 > 0:28:29- This has to be, because it's so deep, all hand-carved.- Yeah.

0:28:29 > 0:28:35- That needs to come off. - He can't keep treating those chairs like that! He's not bought them!

0:28:35 > 0:28:41- You see, you've got the original there. All hand-stitched. - Isn't that beautiful?

0:28:41 > 0:28:47- It's yours for 200 quid. - I'll buy that straight away. - You're happy?- No question.

0:28:47 > 0:28:54- I like buying chairs of this quality. I make money. Then what's the best on this?- Bring it up.

0:28:54 > 0:28:56Let's have another look.

0:28:59 > 0:29:04If you are going to buy that, then really let's say 450.

0:29:04 > 0:29:08- It's got to be cheaper. - Er...400?

0:29:11 > 0:29:14- Go on, then.- 400?- Yeah.

0:29:14 > 0:29:18OK. So 200, 400? You a happy man?

0:29:18 > 0:29:23600. I suppose I have to be. And the woodworm comes free?

0:29:23 > 0:29:26Absolutely free. Thank you very much.

0:29:26 > 0:29:30# I'm gonna rock it up Gonna rip it up... #

0:29:30 > 0:29:37Jonty has a rip-roaring good time with Simon and stuffs his own pockets with a comfortable profit

0:29:37 > 0:29:41of almost £305. Jonty's furniture fancying has paid off.

0:29:41 > 0:29:47In one fell swoop, he's way out in front, but there's no time to put his feet up.

0:29:47 > 0:29:53He has to keep hammering away. He knows the Lion Heart will do anything to make a penny.

0:29:53 > 0:29:57And he's not wrong. James has lined up another potential moneyspinner.

0:29:57 > 0:30:02Fellow Derbyshire dealer George has come to meet him.

0:30:02 > 0:30:06He's interested in the bronze James bought for a shade over £59.

0:30:06 > 0:30:11I think it's late 19th century. Magi period. I think Japanese.

0:30:11 > 0:30:16I agree with the date, but I'm pretty certain that it's Chinese.

0:30:16 > 0:30:20The shape, I agree, is Chinese. This leg is very Chinese.

0:30:20 > 0:30:26- But the Japanese were greatly influenced by the Chinese. - Absolutely.

0:30:26 > 0:30:30- How about 300? - I've known you a long time.

0:30:30 > 0:30:32You're a fair geezer.

0:30:32 > 0:30:37I'll bid you...275 quid. Think about it.

0:30:37 > 0:30:41- Got a deal.- Good deal.- Good deal.

0:30:41 > 0:30:46James knows when he's onto a good thing and seals the deal.

0:30:46 > 0:30:50The bronze brings home a whacking great profit of nearly £216!

0:30:50 > 0:30:56Both our big guns have fired their selling salvos

0:30:56 > 0:31:00and each is working hard to rake it in.

0:31:00 > 0:31:04James, the Lion Heart, has sold three of his French fancies

0:31:04 > 0:31:08and he's stacked up a profit of very nearly £346.

0:31:08 > 0:31:11Jonty, the Hit Man, has also notched up three sales

0:31:11 > 0:31:18and what's this? His profit is almost identical. In fact, there's only 45p in it!

0:31:20 > 0:31:26This is one of the closest Put Your Moneys in history. There's no let up for our bargain brutes

0:31:26 > 0:31:29as every penny counts.

0:31:29 > 0:31:35The mighty masters must continue fighting tooth and nail and can't afford to be bruised.

0:31:35 > 0:31:41So Mr Hearnden wastes no time. He's a lean, mean selling machine and he's straight round

0:31:41 > 0:31:47to see his friend Bobbie to show off the pewter vase he bought for just over £9.

0:31:47 > 0:31:50I do really like it. It's gorgeous.

0:31:50 > 0:31:55So yes. I think in the bathroom with a pretty flower it would look stunning.

0:31:55 > 0:31:58- The price is 40 quid.- 20?

0:31:58 > 0:32:02Oh, no. That's half the amount. I can't do that.

0:32:02 > 0:32:07I mean, let's cut to the chase. 30 quid is my bottom line there.

0:32:07 > 0:32:14- OK, OK.- 30 quid?- 30 quid. - Bobbie, thank you very much indeed. - It was a pleasure. Thank you.

0:32:14 > 0:32:19Bobbie's a happy customer and Jonty has plenty of reason to smile.

0:32:19 > 0:32:22The vase makes nearly £21 profit.

0:32:22 > 0:32:26With the Lion Heart suddenly on the back foot, he starts his comeback.

0:32:26 > 0:32:32He's brought the blanket box to his contact Emily. She's fallen in love with it,

0:32:32 > 0:32:38but she's a woman who knows how to haggle. Brace brace, James! Brace brace.

0:32:38 > 0:32:42It's 18th-century. 1720, 1740, something like that.

0:32:43 > 0:32:49Classically continental. You would never see these sort of raised panels

0:32:49 > 0:32:54in any English blanket chest of this period. It's much fancier.

0:32:54 > 0:32:57If I said to you...

0:32:57 > 0:32:59£360?

0:33:02 > 0:33:08- I would like to suggest maybe 200. - Oh, she's going to make you work for your money!

0:33:08 > 0:33:12That's quite a bit less. Whatever we settle on has to start with a 3.

0:33:12 > 0:33:15How about 275?

0:33:15 > 0:33:18- Please?- It can't be. It's too cheap.

0:33:18 > 0:33:19310.

0:33:19 > 0:33:22- 275.- I'm not going to budge.

0:33:22 > 0:33:28- 280?- No. I will go right down to the 300.

0:33:28 > 0:33:29280?

0:33:30 > 0:33:31285.

0:33:31 > 0:33:36I will go under it... by a fiver.

0:33:36 > 0:33:41- Oh!- To 295.- So if I meet you in the middle at 290...

0:33:41 > 0:33:47- I'm not going to move. It's 295.- 290.- 5.

0:33:48 > 0:33:50Deal.

0:33:50 > 0:33:53- Do you know...- No, I do love it.

0:33:53 > 0:33:59My goodness me, she's a lady who knows what she wants. Emily haggles James right down

0:33:59 > 0:34:04and he settles on a profit of almost £150.

0:34:04 > 0:34:10So one minute Jonty is the muscular master, the next James is the strapping salesman.

0:34:10 > 0:34:15With every single deal, the whole balance changes direction.

0:34:15 > 0:34:22Can it possibly get any more exciting than this? The short answer: yes, it can.

0:34:22 > 0:34:29It's time for Jonty's jars. The English glassware he rescued from France is back on home soil.

0:34:29 > 0:34:35He paid less than £14 for them, so will they swing the contest back in Jonty's favour?

0:34:35 > 0:34:39He's brought them to Sean, who runs a hotel near Abingdon.

0:34:39 > 0:34:44- They're ladies Edwardian dressing table canisters. Storage jars, essentially.- Yeah.

0:34:44 > 0:34:49- So what's the interest?- I'm looking for something for my mum's birthday.

0:34:49 > 0:34:54I thought something a little bit unusual would be quite nice.

0:34:54 > 0:34:58The taller jar, for instance, would be designed for hair pins.

0:34:58 > 0:35:01This jar is not so obviously clear.

0:35:01 > 0:35:06A more cylindrical jar, a fatter jar, is for potions and creams.

0:35:06 > 0:35:08I think they're lovely. How much?

0:35:08 > 0:35:13I'm looking for 45 for this one and 40 for this one. 85 the pair.

0:35:13 > 0:35:16Would you take 60 for them?

0:35:16 > 0:35:19Em...not 60, but I'll do 65.

0:35:20 > 0:35:2465 I'll do, yeah. That'll be great. Lovely.

0:35:24 > 0:35:30Sean's mum gets a bonzer birthday present and Jonty knocks off a profit of more than £51.

0:35:31 > 0:35:36In the playpen of the Parisian market, James indulged his interest in gilt and ormolu

0:35:36 > 0:35:42and he did it all with a contact in mind. He's near Melton Mowbray to meet Alice,

0:35:42 > 0:35:48a woman who likes the shinier things in life. And he's got three golden items to make a profit on.

0:35:48 > 0:35:54I have a friend who is absolutely mad on gilt chandeliers,

0:35:54 > 0:36:00gilt light fittings and ormolu. I'm just hoping she'll give me a good profit on this lot.

0:36:00 > 0:36:07James's trio of treasures cost him a whopping £300. Time for the big sell.

0:36:07 > 0:36:11And that's the thing that I think is absolutely perfect.

0:36:11 > 0:36:17It's a great big size. By the time it's got a lampshade on, it'll be another foot and a half higher.

0:36:17 > 0:36:24- And it would fit the proportions of this room with the candelabra and the gilt chandelier.- Yeah.

0:36:24 > 0:36:30- I thought it was fab. Do you like it?- I would almost expect to pick that up at a car boot sale.

0:36:30 > 0:36:33I'll put that down.

0:36:33 > 0:36:36Oh, James! Not much luck with the ladies today.

0:36:36 > 0:36:40- Anyway, moving swiftly on... - How about those?

0:36:40 > 0:36:44I do like those, but I'm not much of a candle person.

0:36:44 > 0:36:50- Oh, gosh, they are heavy. - They are amazing quality. I haven't cleaned them.

0:36:50 > 0:36:56- That's what they'll look like. - Goodness me! They're not brass? - Ormolu. Gold-plated bronze.- Wow.

0:36:56 > 0:37:01- They are nice.- They're wonderful. They really are lovely.

0:37:01 > 0:37:08- I can't believe that they come out as shiny. - They are 1840, 1850.

0:37:08 > 0:37:13Magnificent quality. I mean, I absolutely love those.

0:37:13 > 0:37:17- Yeah, they are nice.- They could be cleaned.- They're nice.

0:37:17 > 0:37:22- As I say, I'm not much of a candlestick person.- OK.

0:37:22 > 0:37:26- But I do like them. - They are fab quality.

0:37:26 > 0:37:30- Let's have a look at these. - They're so cute.- They're lovely.

0:37:30 > 0:37:37- What are they?- They're really just decorative for whatever you want to use them for.- Yeah.

0:37:37 > 0:37:41- For me, they'd be perfect on a dressing table.- Yes.

0:37:41 > 0:37:45For rings or something like that.

0:37:45 > 0:37:49That's what you like. That's a better investment.

0:37:49 > 0:37:51Investment and want.

0:37:51 > 0:37:54And don't want.

0:37:54 > 0:38:00Alice certainly speaks her mind, but can any of James's golden goodies make her pick up her purse

0:38:00 > 0:38:04or will she leave him with a hefty headache? We'll find out later.

0:38:04 > 0:38:11The end is in sight for our marathon masters and with just a couple of items weighing each of them down,

0:38:11 > 0:38:15our antiques archers line up their sights on the target.

0:38:15 > 0:38:19Jonty makes light work of his hand-blown French fruit bowl.

0:38:19 > 0:38:25- His friend Alex likes what she sees. - Let me just have one more look at it.

0:38:25 > 0:38:30I think it'll have to stay there. Thank you very much. Go for 50.

0:38:30 > 0:38:34He sells it for £50 and heads home with a profit of more than £36.

0:38:34 > 0:38:41James heads to Hungerford in beautiful Berkshire to meet Anne who runs an antiques shop.

0:38:41 > 0:38:45She falls for the coquilla nut and hands over £70,

0:38:45 > 0:38:51giving James a profit of more than £35. And our man goes to Mansfield to see off his last item,

0:38:51 > 0:38:56the tea caddy that was turned down earlier. He meets another Anne who buys the chest

0:38:56 > 0:39:01for £140. And James closes with a profit of more than £67.

0:39:01 > 0:39:08All we're left with is the Hit Man's walnut table. He had some concerns about the quality of the finish,

0:39:08 > 0:39:12so he took it to James the furniture restorer to work some magic.

0:39:12 > 0:39:16Including his costs, the piece has set Jonty back just over £95.

0:39:16 > 0:39:23Will anyone go nuts for the walnut table? Jonty hopes so and heads back to London to meet dealer Tony.

0:39:23 > 0:39:29- Lovely French Art Deco...- Cheap. - ..walnut. Cheap. Yes, you have to use the word cheap.

0:39:29 > 0:39:35It is cheap. It's really beautiful. I've just had it restored. I've had it revived, really.

0:39:35 > 0:39:40- Revived! Revived sounds good. - Is that a good word?- Yes.

0:39:40 > 0:39:44- I might need reviving! - It was looking tired on the top.

0:39:44 > 0:39:50The restorer's brought that lovely nutty, walnut colour onto the top. I think it's lovely.

0:39:50 > 0:39:56300 quid is what I'm looking for. I think it's worth every penny. It's a gorgeous walnut table.

0:39:56 > 0:40:02- What about 200?- Oh, excuse me! No, no, no.- That sounds good to me. A round figure.- Absolutely not.

0:40:02 > 0:40:06- It's a better round figure than yours.- I could tweak it a bit.

0:40:06 > 0:40:11275. And if you don't double your money, you're in the wrong business.

0:40:11 > 0:40:14I'll phone you up. Yeah, OK.

0:40:14 > 0:40:17- It's a deal.- Good man. Excellent.

0:40:17 > 0:40:21Nice work, Mr H. The table serves up an enormous profit.

0:40:21 > 0:40:27Taking the restoration costs into account, he's very nearly £180 better off.

0:40:27 > 0:40:32That's dealing at its best. I knew that table had potential.

0:40:32 > 0:40:39So I bought it, invested the money in the restoration to get that fabulous £275 at the end.

0:40:39 > 0:40:42Wonderful. That's what it's all about.

0:40:42 > 0:40:47And that's where our epic encounter must come to an end.

0:40:47 > 0:40:54Both our boys started out in France with £750-worth of euros to spend as they saw fit.

0:40:55 > 0:41:00Lion Heart Lewis made nine Parisian purchases totting up to nearly £662.

0:41:00 > 0:41:05Hit Man Hearnden, meanwhile, made eight French finds

0:41:05 > 0:41:09and after restoring the table he spent more than £436.

0:41:09 > 0:41:15They've bought, they've sold, but from this point on, profit is the only thing that matters.

0:41:15 > 0:41:21All of the money that they have made today will go to a charity of their choice.

0:41:21 > 0:41:27So, without further ado, it's time to find out who is today's champion.

0:41:27 > 0:41:31- Bonjour, James.- Bonjour. Ca va?

0:41:31 > 0:41:35- All right. What a difficult market! - Oh, it wasn't easy buying, was it?

0:41:35 > 0:41:39That's a very expensive market, but a fantastic selection.

0:41:39 > 0:41:44Typical you, you came home with bucketloads of antiques.

0:41:44 > 0:41:49I was not having a good time of it, but I moved to that cheaper side

0:41:49 > 0:41:52and I felt a lot more at home.

0:41:52 > 0:41:57I found the selling really quite straightforward because I knew what I can buy

0:41:57 > 0:42:03in France, and I stick to my tried and tested. And it worked.

0:42:03 > 0:42:06I've sold all my things pretty well.

0:42:06 > 0:42:10- OK. Well, how well? Let's have a look.- Shall we find out?- Yeah.

0:42:10 > 0:42:12- Ready? One...- Three...

0:42:12 > 0:42:17- Two. One. - Oh, look at that.

0:42:17 > 0:42:22Almost £1,000! I have to learn a trick from you.

0:42:22 > 0:42:26You spent all your money and you get the returns.

0:42:26 > 0:42:28- Well, there we go.- Well done, you.

0:42:28 > 0:42:34So what did it for James? Is it possible that Alice took all his ormolu?

0:42:34 > 0:42:38It's four for those, 250 for those

0:42:38 > 0:42:43and 50 quid for that. Nice and even. I think that's fair, James.

0:42:43 > 0:42:48- Don't be a misery with me. - Deal.- I did it! I did it!

0:42:48 > 0:42:53- I can't believe you got that for 50 quid!- A show-stopping sale!

0:42:53 > 0:42:57Candlesticks, lamp stand and pair of jars shine brightly.

0:42:57 > 0:42:59A glittering £400 profit.

0:42:59 > 0:43:04It was a great challenge, but yes, I salute James.

0:43:04 > 0:43:08He managed to buy more items and sell for much more of a profit.

0:43:08 > 0:43:13From a really rocky start in Paris, I'm thrilled with the end result.

0:43:13 > 0:43:19I found some lovely things and the right places for them. That is the key to a good profit.

0:43:19 > 0:43:22Never fear, Jonty. Tomorrow is another day

0:43:22 > 0:43:28and what a day it is! The challenge to end all challenges. The mighty showdown.

0:43:28 > 0:43:30YES!

0:43:42 > 0:43:46Subtitles by Subtext for Red Bee Media Ltd - 2012

0:43:47 > 0:43:49Email subtitling@bbc.co.uk