:00:00. > :00:11.There are 86 pieces of Lego for every person on the planet. Somehow
:00:12. > :00:17.a tiny plastic brick has become part of all our childhoods. It's the
:00:18. > :00:22.ultimate toy, isn't it? Because it doesn't have any rules. What Lego
:00:23. > :00:26.allows you to do is dip into a big bucket of mess and pull out these
:00:27. > :00:32.bricks and slowly make something which is uniquely yours. Made a
:00:33. > :00:38.police station. It's a house on wheels. It's good! With wings. We
:00:39. > :00:44.spend nearly ?3 billion a year on Lego and now it's expanding its
:00:45. > :00:48.empire into Hollywood. Good morning apartment, ready to start the day...
:00:49. > :00:55.Always be sure to keep the soap out of your... Lego might be an enormous
:00:56. > :00:58.brand, but it has a strong relationship with the real buildings
:00:59. > :01:03.around us. It is, after all, a brick. What actually goes on when
:01:04. > :01:07.you play with Lego? You take a spatial unit and you add it to
:01:08. > :01:13.another and there's a bigger space being built. You remember how you
:01:14. > :01:19.did it. And you remember how that brick felt on your finger. Toys like
:01:20. > :01:23.Lego help us play at being architects. Most of us lose that
:01:24. > :01:27.ability. But some people keep it and they haven't stopped building. I
:01:28. > :01:31.wouldn't be able to imagine my childhood without Lego. The toys
:01:32. > :01:34.they played with as children have helped inspire some of the most
:01:35. > :01:38.important buildings of our time. Lego is not just a kids' toy.
:01:39. > :01:43.There's a direct connection between Lego and the real world, the
:01:44. > :01:44.buildings we create all around us. I think that Lego has changed the way
:01:45. > :02:04.we think about architecture. Lego can transport you anywhere your
:02:05. > :02:10.imagination can take you. So, I've come to Billund in Denmark,
:02:11. > :02:15.population 6,000, it's home to Legoland, Denmark's largest tourist
:02:16. > :02:21.attraction outside Copenhagen. The only problem is, it's closed in
:02:22. > :02:33.winter. But I'm here to see something much more exciting.
:02:34. > :02:39.I have played with Lego since I was two or three years old. It's a
:02:40. > :02:45.complete dream come true to come to a Lego factory. In 2019 there will
:02:46. > :02:50.be more mini figures in the world than there actually are people.
:02:51. > :02:59.You're joking? No, I'm not. It's like a maternity ward. Yeah! Lego
:03:00. > :03:06.produces 45 billion pieces a year, that's 1450 every second. I might
:03:07. > :03:11.stick to architecture. Through Lego, we realise robots and Star Wars,
:03:12. > :03:17.spaceships and helicopters. At the root of all these creations is a
:03:18. > :03:24.simple brick. That's no accident. Lego's beginnings are steeped in
:03:25. > :03:35.building. The story of Lego begins here at this house in Billund, built
:03:36. > :03:38.in 1924. It was the creation a local carpenter called Ole Kirk
:03:39. > :03:42.Christiansen, who from humble beginnings would establish the
:03:43. > :03:46.mighty lowingo empire. -- Lego empire. He loved to play. You could
:03:47. > :03:51.walk by outside and you would probably get a bucket of water on
:03:52. > :03:55.your head. That was how he was. He was really, really a great man. He
:03:56. > :04:00.loved children. In England we say we have a big character, a really big
:04:01. > :04:05.character. Yeah. A few years later. He's plumper. Yeah u, he is. --
:04:06. > :04:12.Yeah, he is. Married, three kids, wife, doing well for himself. Yes.
:04:13. > :04:17.He was the carpenter of choice here, crafting barns and furniture for the
:04:18. > :04:21.farming community. His lofty ambition didn't stop at wood. It
:04:22. > :04:25.included the brick. These are some of the buildings he make. This is a
:04:26. > :04:30.farm. This is from 1921. We're talking real buildings. Real
:04:31. > :04:35.buildings, yeah. That's amazing to see them. That's where it all began.
:04:36. > :04:39.Everything was looking great, probably have ended up being a
:04:40. > :04:49.carpenter for the rest of life, but then things started going not so
:04:50. > :04:55.well. In 1932, tragedy struck. Ole's wife died in child birth, leaving
:04:56. > :04:59.him as a widower with four children. When the Great Depression spread
:05:00. > :05:05.across Europe, Ole and his neighbours faced ruin. 1932 there
:05:06. > :05:08.was a crisis, there was no income. He couldn't get the money the
:05:09. > :05:14.farmers owed him because they had none. The farmers no longer wanted
:05:15. > :05:20.barns or houses, so he decided to make goods he could afford. These
:05:21. > :05:25.are the kind of toys he was making. They're quite... Robust. Es! I like
:05:26. > :05:28.the eyes at the front. These are some of the first ones. He was
:05:29. > :05:39.pretty much experimenting at that time, trying something new. In 1934,
:05:40. > :05:48.Ole named his business Lego after the Danish loget -- legot, to play
:05:49. > :05:51.well. His brother didn't like it. They didn't think it was a serious
:05:52. > :06:03.business with a future, but they were wrong! You could say.
:06:04. > :06:08.From the 1930s, toys were becoming serious business. Prewar a lot of
:06:09. > :06:11.the most influential philosophers and early years educators had come
:06:12. > :06:15.to the conclusion that children learn through play, they learn
:06:16. > :06:22.through their hands and the hand is an extension of the brain. The idea
:06:23. > :06:27.of play and developing toys, which encouraged a certain kind of good
:06:28. > :06:28.play,if you like, learning through play, became very much the currency
:06:29. > :06:45.of the age. During the Nazi occupation of
:06:46. > :06:50.Denmark, anxious parents bought the wooden toys to cheer up their
:06:51. > :06:59.children. Wood was needed for fuel, when Denmark was running out. So in
:07:00. > :07:03.1946, Ole bought a new bit of kit, a plastic moulding machine. You push
:07:04. > :07:08.that, really hard. You just keep it there. This would have been
:07:09. > :07:12.cutting-edge technology in 1946. Yeah, it was. He started off making
:07:13. > :07:17.toy teddy bears, but he knew the machine could do more.
:07:18. > :07:25.# Little boxes on the hillside... # Ole and his team spent a decade
:07:26. > :07:28.researching, developing and developing plastic toys. The brick
:07:29. > :07:39.they created chimed powerfully with the new mood of the age. In the
:07:40. > :07:41.aftermath of World War II, the thinkers of Europe were on a quest
:07:42. > :07:50.to rebuild their shattered communities. The figure of the child
:07:51. > :07:54.was key. So many toys are about destruction and Lego is about
:07:55. > :08:00.construction. It seems to be about learning how to be a good person by
:08:01. > :08:06.building, by creating a better world. I love that idea. The 1950s
:08:07. > :08:09.when cities all over Europe were rebuilding themselves and town
:08:10. > :08:11.planning was a big subject, I love the fact that Lego, the first thing
:08:12. > :08:25.it does is a town plan. We needed engineers. We needed
:08:26. > :08:29.architects. How do you get engineers and architects? Well you show them
:08:30. > :08:34.buildings and you encourage them to construct those buildings with
:08:35. > :08:40.building blocks. There's a long tradition of architects seeking out
:08:41. > :08:46.construction toys as children. In the 1870s a young boy called Francis
:08:47. > :08:51.played with these blocks. This early play sparks a passion for structure,
:08:52. > :08:58.space and form and was a powerful outlet for creative exploration.
:08:59. > :09:02.That boy grew up to build buildings like these, the great American ark
:09:03. > :09:07.tech Frank Lloyd Wright blew away Victorian, stuffy conventional
:09:08. > :09:13.architecture with his asymmetric compositions, which he said were
:09:14. > :09:18.heavily influenced by Frobels blocks, he continued to use the
:09:19. > :09:23.blocks when a grown-up architect. Alone, the blocks inspired Le
:09:24. > :09:33.Corbusier and Walter Gropius, the founders of modernism. The
:09:34. > :09:38.architecture they pioneered in the 1920s was stripped down and
:09:39. > :09:43.unadorned but full of idealistic intention. They believed in an equal
:09:44. > :09:47.and humane society with affordable, well-designed housing for all. And
:09:48. > :09:52.the post-war years gave them and their followers the chance to
:09:53. > :09:59.realise their dream through a radical innovation. The prefab.
:10:00. > :10:04.Flat-pack or system-built housing, produced a factory, and assembled on
:10:05. > :10:10.site was a low-cost vision of utopia. By the 1970s, these
:10:11. > :10:14.ubiquitous, often austere towers were proving unpopular. People were
:10:15. > :10:19.desperate for fresh ideas. You could see in the centre of every city,
:10:20. > :10:26.there were glass blocks, the boring box was a phrase. It failed in terms
:10:27. > :10:31.of taste because it didn't have enough variety. Two schools of
:10:32. > :10:34.architecture emerged that challenged the post-war earnest, modernist
:10:35. > :10:38.blocks, one was embodied by Lego, the other by the other great
:10:39. > :10:43.construction toy of the Twentieth Century, Meccano.
:10:44. > :10:49.Mechanics made easy, Meccano in the 60s was Britain's most popular
:10:50. > :10:53.construction toy. Lego's popularity was growing, but it couldn't yet
:10:54. > :11:00.match Meccano's might. Children everywhere saved up their pocket
:11:01. > :11:04.money to buy it. I fell to it like a duck to water. One of the reasons I
:11:05. > :11:07.became an architect, I'm sure, because I had spent a lot of time
:11:08. > :11:10.playing with something which you could physically create things with.
:11:11. > :11:14.My partner, Richard Rogers played Meccano as a child. The processes
:11:15. > :11:22.which Meccano illustrated at the time are still endemic in our
:11:23. > :11:28.building. Through the spirit of Meccano, ark tech -- architects
:11:29. > :11:33.brought something everyone else wanted buried a prefab. Like the
:11:34. > :11:42.modernist blocks of the 50s, these buildings were made in a factory.
:11:43. > :11:46.Pop p due -- Pompey due is the classic -- Pompidou is the classic
:11:47. > :11:50.example. It's essentially a giant Meccano. Quick to build and
:11:51. > :11:54.assemble, like Pompidou, the Lloyds building was produced in a factory
:11:55. > :11:58.and brought to site on the back of a lorry. When I was a kid, this was
:11:59. > :12:02.the building that really turned me on to architecture. I'd never seen
:12:03. > :12:07.anything like it. Britain had never seen anything like it. Just look at
:12:08. > :12:10.it. This is architecture made through science and engineering and
:12:11. > :12:19.rather than hide that away, Richard Rogers celebrated it, putting the
:12:20. > :12:24.surfaces on the outside. The result is a building that's in the high
:12:25. > :12:29.pressure heart of the City, but doesn't feel that way. Inside, you
:12:30. > :12:33.get this incredible sense of space. These vast open floors, which in the
:12:34. > :12:39.mid-80s were incredibly modern, radical in a stuffy old world of the
:12:40. > :12:44.City. They call this architecture hi-tech, engineering embodied in the
:12:45. > :12:49.architecture and infused with the spirit of Meccano. Meccano is a
:12:50. > :12:52.technological toy. In that sense, the thing that's interesting about
:12:53. > :12:55.Meccano and about a lot of the architecture of what's called
:12:56. > :13:00.hi-tech is it's actually understandable. You can understand
:13:01. > :13:07.how it's made. There's no mystery. That's the aesthetic of the
:13:08. > :13:11.building. By 1978, the year the Lloyds building was commissioned,
:13:12. > :13:18.Meccano was no longer the world's most popular construction toy. Lego
:13:19. > :13:21.was simpler, safer and appealed to much younger children and those who
:13:22. > :13:27.weren't very good with a spanner, like me. That very same year, a new
:13:28. > :13:32.school of architecture began to emerge. It had a strong sense of the
:13:33. > :13:38.building block, but not the bare concrete slabs of the 60s. These new
:13:39. > :13:45.buildings were fun. People were looking for a more playable --
:13:46. > :13:50.playful, accessible architecture. Post modernist brought back colour
:13:51. > :13:54.and metaphor. They may not have intentionally made their buildings
:13:55. > :13:57.look like Lego, but they were doing the same thing, reducing buildings
:13:58. > :14:02.to a language that everyone can understand, circles, cylinders,
:14:03. > :14:08.squares and triangles and creating great architecture from it. Number 1
:14:09. > :14:12.Poultry was created by one of the key figures in post modern
:14:13. > :14:15.architecture, James Stirling. Jim was always, he wanted to be
:14:16. > :14:18.different. If the world had caught up to him, he would go on somewhere
:14:19. > :14:24.else. He must have thought about Lego, when he was building, because
:14:25. > :14:32.they're put together like toy blocks. They're very volume-metric.
:14:33. > :14:38.He was a classicist and a Legocist if you like. By the time Stirling's
:14:39. > :14:45.Number 1 Poultry was completed in 1997, post modernism was a dirty
:14:46. > :14:48.word. Too many bad post modern buildings were run up quickly. It
:14:49. > :14:55.suffered because things are copied to death and ripped off and
:14:56. > :15:02.prostituted and watered down. Post modernism went down. Although post
:15:03. > :15:05.modernism fell from favour, Lego's influence on architecture remained.
:15:06. > :15:11.In the 70s, as plastic bricks dominated the world's playrooms and
:15:12. > :15:21.toy shops, a new breed of architects was born. Its Rising Star has
:15:22. > :15:27.started to build. Isn't that great, that sound. Fantastic. A pile of
:15:28. > :15:33.potential. Exactly! At 39 years old, Bjarke Ingels is the leading
:15:34. > :15:38.architect of his generation and a huge lowingo fan. -- Lego fan. I
:15:39. > :15:42.wouldn't be able to imagine my childhood without Lego. What would
:15:43. > :15:49.you build, when you were a kid? It was very much these James Bond
:15:50. > :15:55.villain's lairs. Secret revolving doors or sliding walls. I was into
:15:56. > :15:58.the idea that the architecture could contain unseen possibilities, things
:15:59. > :16:05.seem to be a certain way, but then they could actually do so much more.
:16:06. > :16:11.Bjork's childhood vision has influenced his architecture today.
:16:12. > :16:16.Where others see problems, he sees potential. He's won prestigious
:16:17. > :16:26.commissions all over the world. He's construct being a waste incinerator
:16:27. > :16:29.that powers a ski slope. Designed in entirely carbon neutral island in
:16:30. > :16:34.the Caspian Sea and he will soon turn a pile of bricks into the Lego
:16:35. > :16:39.House, the corporations new museum and HQ in Billund. It's his dream
:16:40. > :16:47.commission and it might inspire generations of children to see Lego
:16:48. > :16:54.as more than a toy. Lego is really like the most blatant way to turn an
:16:55. > :16:58.idea into action. You don't need tools or knives, even glue. It's a
:16:59. > :17:03.bit like grabbing a pencil and just drawing away on paper. Immediate,
:17:04. > :17:07.you've got it. It's a three dimensional sketch tool. He used
:17:08. > :17:12.this tool to find a modern solution to a familiar problem. How to make
:17:13. > :17:19.imaginative buildings from prefab blocks. Our labour wages are so high
:17:20. > :17:22.and our weather is so wet, you actually want to minimise the time
:17:23. > :17:27.spent on the construction site. You want to arrive with a lot of
:17:28. > :17:31.preassembled elements and put them together quickly. In effect, over
:17:32. > :17:39.the last 60 years Denmark has become a cub trip entirely -- country
:17:40. > :17:43.entirely built out of Lego, or at least prefabricated MoD udges. If
:17:44. > :17:47.people are -- modules, if people are all different, why do suddenly all
:17:48. > :17:53.buildings look the same? Den marks towers of today provoke boredom. But
:17:54. > :18:00.the towers from the past inspire wonder. He was determined to create
:18:01. > :18:05.a tower block every bit as fantastical, creative and fun. Could
:18:06. > :18:09.he build with the restrictions of Danish construction, using prefab
:18:10. > :18:16.blocks that all look the same? He turned to the bricks of his
:18:17. > :18:21.childhood to propose an idea of the modern high rise that is as
:18:22. > :18:25.inventive as radical. These are conceived as individual Lego blocks.
:18:26. > :18:29.You preassemble everything at home and put the blocks together when you
:18:30. > :18:33.arrive at the site. From a factory-made kit of identical moth
:18:34. > :18:38.you'ds he has created not -- modules, he has created a lush,
:18:39. > :18:43.man-made landscape of valleys and mountains. It's a crazy project. A
:18:44. > :18:48.lot of architects can be serious and that's why they build serious boxes.
:18:49. > :18:54.Did it inspire people? It really made people look at architecture in
:18:55. > :18:59.a completely different way. In architecture, when you have a chance
:19:00. > :19:03.to intervene, you should try to realise the city you dream about
:19:04. > :19:07.living in. It doesn't have to be like it is. Our cities are only the
:19:08. > :19:10.way they are because that's how far we've gotten. That's what Lego
:19:11. > :19:15.enables anyone to do, just to put together, in a very simple way, a
:19:16. > :19:25.lot of almost identical bricks to create what a city can be and what a
:19:26. > :19:30.city should be. Your own city might not be that great, but on the living
:19:31. > :19:33.room floor, you can re-arrange things and make the world as it
:19:34. > :19:37.should be. I think the important thing behind Lego is that it's a
:19:38. > :19:44.better world, that it's a chance to improve on the world as it is now.
:19:45. > :19:47.So it's a chance to be idealistic. Utopian ideals, child-like dreams of
:19:48. > :19:52.the future, through the innocence of play, we tap into our visions of
:19:53. > :19:58.remaking the world anew. For the artist, Olafur Eliasson, play is
:19:59. > :20:03.full of powerful possibility. What actually goes on when you play with
:20:04. > :20:10.Lego? It's a very interesting thing. You take a spatial unit and then you
:20:11. > :20:15.compose it, almost like a score, you compose it together and you add it
:20:16. > :20:24.to another and there's a bigger space being built. You're not a
:20:25. > :20:29.consumer, you're a producer. Olafur Eliasson turns a public into
:20:30. > :20:34.protagonist of a collective work of art. At the Weather Project at
:20:35. > :20:42.Tate's Turbine Hall onlookers became part of his giant insulation. --
:20:43. > :20:45.installation. In 2005, he travelled to Albania and used play to bring
:20:46. > :20:51.people together as they built a new city from scratch. After 50 years of
:20:52. > :20:58.Communism, the transition from dictatorship to democracy looked
:20:59. > :21:02.uncertain. For the collectivity project, Eliasson took three tons of
:21:03. > :21:10.white Lego and dumped them in the town square of Tirana, Albania's
:21:11. > :21:14.capital city. I thought of this table experiment as a way of
:21:15. > :21:19.creating a little Parliament, where people on the street would negotiate
:21:20. > :21:26.with each other. In Albania the idea of open political debate was new and
:21:27. > :21:30.so was Lego. Lego had not had a life in Albania. For a lot of people it
:21:31. > :21:35.was like, wow, look at this. Isn't this plastic interesting. What is it
:21:36. > :21:40.called? And what does it do? People were invited to rebuild Tirana with
:21:41. > :21:44.Lego. What does it mean to share space? What does it mean to
:21:45. > :21:48.coproduce space? Suddenly you're next to somebody you might not know,
:21:49. > :21:53.then you see that person is building something and can I add something to
:21:54. > :22:01.that? Or can I put something next to it? Are we building a city together.
:22:02. > :22:04.To Olafur this city had radical potential. I think it added elements
:22:05. > :22:08.to a discussion which was already going on. And trying to develop a
:22:09. > :22:15.set of values, which would reflect where the country was going. The
:22:16. > :22:20.fact that you can look upon your own city, in which you are, as a model,
:22:21. > :22:26.if you start to look at reality as a model, it is much more likely to be
:22:27. > :22:31.negotiable. If it's negotiable, it can change. To Olafur, Lego is a
:22:32. > :22:35.blank canvas of simple, white bricks. For most of us, there's a
:22:36. > :22:39.lot more on offer, even a controversial pink-coloured range,
:22:40. > :22:45.especially for girls. The Lego of today is available in 9,000
:22:46. > :22:49.different colours, shapes and sizes. It's quite incredible. Look at that,
:22:50. > :22:55.bags within bags, with these incredibly, complicated little rings
:22:56. > :23:00.and God only knows what that is, a little whip on something. It started
:23:01. > :23:04.as simple bricks and you can still get these simple bricks, but it's
:23:05. > :23:10.become less like this creative freedom and more like a jigsaw
:23:11. > :23:15.puzzle. Do you know what fills my heart with fear? That! Look at that.
:23:16. > :23:18.When I was a kid you had a limited range of options, you had to use
:23:19. > :23:23.your imagination and think outside the box. Now it's all so complicated
:23:24. > :23:28.and branded. It's drifted far from its original ideals. I think that
:23:29. > :23:36.the Lego corporation is deeply divided as to what it's trying to
:23:37. > :23:38.do. It's heavily compromised by its commercial ambitions. In recent
:23:39. > :23:42.years it's become a corporation that's really ripping off the
:23:43. > :23:48.imagination of children by selling them ready-made nonsense from films.
:23:49. > :23:53.Rest in pieces. In fact the new Lego movie, out this week, tackles this
:23:54. > :23:57.very issue of directed versus free, creative play, settling on the idea
:23:58. > :24:03.that it takes all sorts to be a Lego enthusiast. Relax everybody, I'm
:24:04. > :24:08.here. Batman! And of course, once you've watched it, you can buy The
:24:09. > :24:13.Lego Movie kit and recaet it at home. -- re-create it at home. Yet
:24:14. > :24:17.our simple desire to build from only blocks and imagination hasn't gone
:24:18. > :24:24.away. It's the digital world that's picking up where plastic bricks left
:24:25. > :24:31.off. Paving the way of video game Minecraft. This is forwards. So W is
:24:32. > :24:35.forward? W is forward. U to place a box. What are you doing there? I'm
:24:36. > :24:43.making the shelter. Never have I felt more old than I'm feeling now.
:24:44. > :24:48.Minecraft is a virtual world where players build their own creations
:24:49. > :24:54.with 3D blocks. With more than 42 million users, it's a huge, global
:24:55. > :24:58.phenomenon. Minecraft is a digital equivalent of Lego. It's not the
:24:59. > :25:02.re-invention of Lego, it's the spirit of what Lego is. Lego is
:25:03. > :25:07.about building a building. Minecraft is about building a world, building
:25:08. > :25:09.an environment, bimeding an environment -- building an
:25:10. > :25:14.environment that me and my friends can go around. Everything is cuby?
:25:15. > :25:20.Everything is pixellated. Oh, right OK. I'm getting it. As soon as you
:25:21. > :25:23.go into the world and you put down one block, you get it, I can put
:25:24. > :25:28.these blocks down. That's where it takes you on a journey of
:25:29. > :25:32.creativity. It's not like oh, do this, do that. It's do you want to
:25:33. > :25:37.do this, because you can. If you're thinking, I want to make a massive
:25:38. > :25:41.castle, you can. But you just have to have the resources. There are no
:25:42. > :25:45.limits. There are no limits to what you can do. Through the internet,
:25:46. > :25:49.huge groups of players can join forces and build things together.
:25:50. > :25:56.Any number of people can join in. How many of your friends play this?
:25:57. > :26:04.A lot. Basically everyone in the class. Everyone in my class probably
:26:05. > :26:11.as well. It socialises the game. When people come together and create
:26:12. > :26:16.one thing, just some amazing things start happening. The scale of
:26:17. > :26:20.Minecraft is epic, but its worlds aren't limited to fantasy.
:26:21. > :26:24.Architects and town planners are using this building block game to
:26:25. > :26:29.transform our cities into places we actually want to live in. This is my
:26:30. > :26:32.old neighbourhood in East London. There's definitely room for
:26:33. > :26:36.improvement, but how do you make yourself heard? You wouldn't want to
:26:37. > :26:40.walk down there at midnight on your own. Through Minecraft, we'll all be
:26:41. > :26:45.able to make our cities safer, cleaner and smarter. We're going to
:26:46. > :26:50.have a drift through the neighbourhood. Let's set off.
:26:51. > :26:57.My old stomping ground has been transformed into a 3D model. Thanks
:26:58. > :27:01.to Benachir Mebjdoub. Through the model I can make virtual
:27:02. > :27:06.improvements and local City councillors will be able to see
:27:07. > :27:12.them. There's a dark area here. Absolutely yes. You could improve
:27:13. > :27:16.this. The best way is to put some lighting. Let's see that in
:27:17. > :27:22.architecture, proper flames like in the Roman times. Yes. It's feeling
:27:23. > :27:26.maybe a little brighter. If you were down there on your own, you might
:27:27. > :27:29.not be as nervous. You will feel safer with a better lighting. We can
:27:30. > :27:34.see how easy it is to use. It's two see how easy it is to use. It'stwo
:27:35. > :27:41.two clicks. People can interact with this. Absolutely. A child can use
:27:42. > :27:46.blocks to build up a house etc. You can access with the project while
:27:47. > :27:50.seating at home. That will certainly foster participation from the
:27:51. > :27:58.community. That will give much more power to the neighbourhood. Through
:27:59. > :28:02.Minecraft, an entire community can team up online and redesign their
:28:03. > :28:07.neighbourhood en masse. It's been tested in Stockholm with the project
:28:08. > :28:10.Blockholm. The UN have use today with young people in Kenya to
:28:11. > :28:18.regenerate urban areas in desperate need of restructuring. Minecraft
:28:19. > :28:21.enables people to think about the ecosystem of things and that's going
:28:22. > :28:27.to be fascinating how that evolves. I have no doubt that the ack tects
:28:28. > :28:37.of tomorrow will -- architects of tomorrow will have played Minecraft
:28:38. > :28:41.as children, absolutely no doubt. Who knows what kind of architects,
:28:42. > :28:45.what kind of buildings the construction toys of the future will
:28:46. > :28:49.produce. For me, there's something so inspirational about holding a
:28:50. > :28:58.simple block in the palm of your hand. No developer would ever pay
:28:59. > :29:04.for that because there's only room for the elevator. This was supposed
:29:05. > :29:09.to be a camera, like a viewpoint to look into the future. This is Tom at
:29:10. > :29:15.the end of the Lego rainbow.