:00:21. > :00:25.Hello and welcome to the One Show with Alex Jones. And Joe Crowley.
:00:25. > :00:28.And helping us cheer Matt home is a woman who flew a space ship in The
:00:28. > :00:38.Phantom Menace and, as Miss Babs in Acorn Antiques, made Crossroads
:00:38. > :00:43.
:00:43. > :00:49.look good. Welcome back Celia Thank you for having me. Have you
:00:49. > :00:53.been following the progress of Matt? I have a little bit. I would
:00:53. > :01:01.hate to get in a rickshaw. You see young boy is pedalling away with
:01:01. > :01:09.thin legs and fat tourists on the back. It is true. I would feel
:01:09. > :01:11.awful. A rickshaw is heavy enough. He is doing brilliant. And you've
:01:11. > :01:21.been following him too, getting your cameras out as Matt passes.
:01:21. > :01:22.
:01:22. > :01:31.And thank you so much. This was sent in by Norman. Ruby made Matt a
:01:31. > :01:39.welcome pack. This was Matt in County Durham. He was looking a bit
:01:39. > :01:48.worse for wear. A little bit better on Monday. This was taken by David
:01:48. > :01:53.Tucker. He was in Thirsk. This is Matt in Lincolnshire on Wednesday.
:01:53. > :02:00.Today, I think this is. Matt passing through Cambridgeshire
:02:00. > :02:08.today. This is from Serie Jarman. We know your support has been
:02:08. > :02:13.making a huge difference. No late finish for Matt tonight. He arrived
:02:13. > :02:23.in Cambridge this afternoon and is ready for his reception committee.
:02:23. > :02:26.
:02:26. > :02:34.How is Cambridge? Here are the lovely people of Cambridge. There
:02:34. > :02:39.is music. There are choirs and there is at the finish. How
:02:39. > :02:46.wonderful is that? How lovely to see you all. I did arrive hit
:02:46. > :02:50.earlier this afternoon. I have had a super time. I have been over at
:02:51. > :02:59.the pub just behind us. I have not been drinking but the landlord
:02:59. > :03:05.offered me a hot bath. I am feeling delighted. I had 60 miles to go
:03:05. > :03:09.tomorrow. I set off at 8 o'clock this morning. Yesterday was pretty
:03:10. > :03:13.interesting. An interesting 24 hours in all. The plan was to
:03:13. > :03:18.arrive in Peterborough to turn on the Christmas lights. Peterborough
:03:18. > :03:22.is eight miles away from our chosen route. I had to do an extra 16
:03:22. > :03:30.miles to turn the lights on. It was worth it and I am sorry they got
:03:30. > :03:38.their late. This is what happened. -- I got there. There are some
:03:38. > :03:44.lights to turn on around here, aren't there? 3, 2, 1, here we go!
:03:44. > :03:50.A very big thank you to a bright and sparkling Peterborough. After a
:03:50. > :03:56.few hours' sleep, Matt left at 8 o'clock, with June on the back.
:03:56. > :04:03.this is the crucial point of the morning. If you feel a need to whip
:04:03. > :04:13.me or slap me to keep me going... will give you a pat on the back
:04:13. > :04:14.
:04:14. > :04:21.pulls up Cambridge is waiting. was struggling to get going.
:04:21. > :04:29.body is tired. It just wants to stop. My mind is going, come on,
:04:29. > :04:36.next corner. Thankfully, so far, what is going on above the waist is
:04:36. > :04:43.winning. The flat landscape that was also causing problems. Into a
:04:43. > :04:48.headwind. Are you all right, Pudsey? Is your eye watering? Less
:04:48. > :04:55.than 100 miles. As Matt reached another milestone, the excitement
:04:55. > :05:01.proved too much. I have just hit the 100 mile were -- mark. To
:05:01. > :05:06.celebrate, I hit the wrong gear. Lovely to see you. Thank you for
:05:06. > :05:13.coming out. Our old friend and Formula One presenter, J Humphrey,
:05:13. > :05:19.a right to show his support. It is like a roller-coaster. After the
:05:19. > :05:27.nice downhill section, at what speed were you getting? About 16
:05:27. > :05:37.miles an hour. It is relentless. Have you do it for 13 hours. Then
:05:37. > :05:37.
:05:37. > :05:42.you do it the next day it and the next day. Nice to see you. On his
:05:42. > :05:47.way home, Jake had to stop because he could not believe the crowds
:05:48. > :05:54.that were lining the street. Take a look down at. All the way down the
:05:54. > :05:59.road, as far as you can see, there are people. We're not coming into
:05:59. > :06:09.London, Birmingham or Manchester, this is for boys in Lincolnshire.
:06:09. > :06:15.
:06:15. > :06:20.Marvellous! People out in the streets are definitely helping Matt
:06:20. > :06:30.along. Looking forward to hopefully seeing him on the show tomorrow. We
:06:30. > :06:30.
:06:30. > :06:40.have celebrated the amazing effort that Matt has put in. You have
:06:40. > :06:45.
:06:45. > :06:52.That is amazing. Surely now the challenge is to make 1 million
:06:52. > :07:02.bytes mire. One Direction will be helping us to welcome Matt home. --
:07:02. > :07:05.
:07:05. > :07:10.For full terms and conditions, visit the website. You can send in
:07:10. > :07:20.cheques. Please make them payable to Children in Need to the address
:07:20. > :07:26.on the screen. Lucy Siegle took a trip into the secretive world that
:07:27. > :07:32.David Cameron called the next big scandal waiting to happen. Last
:07:32. > :07:37.month, a light was shone into an otherwise shadowy world.
:07:37. > :07:41.ministerial code has been found to have been breached and I am sorry.
:07:42. > :07:46.Liam Fox resigned after his best man and former flatmate had
:07:46. > :07:49.accompanied him on numerous trips, blurring the line between personal
:07:50. > :07:57.and official business. He was not lobbying but the scandal raised
:07:57. > :08:02.questions about how politics is influenced by the secret world of
:08:02. > :08:05.the political lobbyist. Lobbying takes its name from the lobby of
:08:05. > :08:10.the House of Commons where, historically, people would loiter
:08:10. > :08:16.to try to drop a discreet word in the right ear. Today that idea is
:08:16. > :08:21.far less transparent and much more sophisticated with clients hiring
:08:21. > :08:29.specialists lobbying firms who work them out - is that a magic well out
:08:29. > :08:34.of the site of prying eyes. It is not easy to discover who is paying
:08:34. > :08:40.who and why. The Prime Minister had concerns before he took the job.
:08:40. > :08:46.I'm talking about lobbying. The lunches, a hospitality, the quiet
:08:46. > :08:53.word in the ear. Ex-ministers for hire. Is the Prime Minister right
:08:53. > :08:58.to say you know how this works? What forces of persuasion are at
:08:58. > :09:08.work that the ordinary voter has no idea about? What does a lobbyist
:09:08. > :09:15.do? And the I track down one of these elusive creatures. -- I
:09:15. > :09:21.tracked down. Explain to me what a lobbyist actually does? What we
:09:21. > :09:26.tried to do is to inform and influence the public policy process.
:09:26. > :09:31.There are a two sides to every single argument. We make sure all
:09:31. > :09:36.sides of the argument are properly explained. What do they actually
:09:36. > :09:39.do? Lobbyists get the points of their clients across by meeting
:09:39. > :09:44.with important people, commissioning research and
:09:44. > :09:48.providing briefing material. Isn't it decays the more cash you can
:09:48. > :09:57.spend on this sort of thing, the more chance you have of getting
:09:57. > :10:00.your way? -- isn't it true that the more cash. If politicians were
:10:00. > :10:06.subject to the blandishments of people like me, they would not be
:10:06. > :10:11.up to the job. They are swayed by the force of argument. If they are
:10:11. > :10:16.swayed by the force of argument and, as a result, we get better policy
:10:16. > :10:21.and better legislation, then surely there is nothing to fear. But it is
:10:21. > :10:26.argued the work of the lobbyist can often be extremely effective. When
:10:26. > :10:30.health campaigners tried to argue for minimum unit pricing for
:10:30. > :10:34.alcohol and discourage harmful drinking, they were opposed by a
:10:34. > :10:40.well organised lobby campaign paid for by the drinks industry. Just
:10:40. > :10:46.how much are these shadowy forces affecting our lives? In this
:10:46. > :10:53.country it is a big, sophisticated industry. It touches every area of
:10:53. > :10:57.our lives. It is about the food we eat, what we see on television,
:10:57. > :11:04.public transport, everything. this just what happens when
:11:04. > :11:08.politics evolves? I have a problem with lack of transparency. We have
:11:08. > :11:13.a �2 billion growing lobbying industry. Most of that comes from
:11:13. > :11:18.the business sector. They do it behind closed doors. We cannot see
:11:18. > :11:23.what deals should be done. We have no knowledge of activities. That is
:11:23. > :11:28.the problem. Changes have been promised by the Government. There
:11:28. > :11:33.are suggestions the register should be kept. Legislation probably will
:11:33. > :11:37.not happen until next year. If and when it does, who is talking to
:11:37. > :11:42.what lobbyist will need to be declared by law. Perhaps only then
:11:42. > :11:50.we will know the true extent of their influence over that lot in at
:11:50. > :11:56.and on our lives. Charities and other organisations use lobbyists
:11:56. > :12:03.as well. If you could lobby for actors, what would to lobby for?
:12:03. > :12:08.have just done a play at the thin green theatre. We all did it for
:12:08. > :12:14.nothing. As much as there is a magical thing that happens, you
:12:14. > :12:18.work for absolutely nothing, you do it for the absolute love, I do not
:12:18. > :12:22.think theatre companies should be expected to work for nothing. Can
:12:22. > :12:27.you imagine saying to Parliament and MPs, it you can do this and
:12:27. > :12:34.have this discussion but we're not going to pay you at the end of the
:12:34. > :12:38.week. They would not stand for it. Actors should always have a little
:12:38. > :12:48.something. As an actress, going home late at night might you do
:12:48. > :12:48.
:12:48. > :12:54.want to be safe. Parking charges will mess it up for audiences as
:12:54. > :13:02.well. They want to get away. Talking of stage shows, you have
:13:02. > :13:10.another one coming up. It is called noises off Macro. It is the most
:13:10. > :13:15.brilliant farce. It pokes fun at Whitehall farces. I let those. They
:13:15. > :13:21.do take their trousers down. I do not but they do. What is clever
:13:21. > :13:25.about it is, it is available to all audiences. You do not just have to
:13:25. > :13:31.be working in theatre to get all the jokes. We do them about three
:13:31. > :13:35.times over and by the end, everyone knows them. Have you had any
:13:35. > :13:38.difficulties in real life with performances? There is something
:13:38. > :13:43.marvellous when you have been doing a show for a long time and
:13:43. > :13:48.something goes a little bit wrong. I went wrong in rehearsals today.
:13:48. > :13:52.Because you are in front of an audience, it is easy to get the
:13:52. > :13:57.giggles. When that happens, in retrospect when you look back, it
:13:57. > :14:05.is marvellous. In this show, even rum I get the giggles and things go
:14:05. > :14:11.wrong, the audience can join in and they can see. -- even when I get.
:14:11. > :14:15.You have been busy on the stage but television and film as well.
:14:15. > :14:23.Titanic is coming up, a big new television series next year. You're
:14:23. > :14:30.in it. Are you one of the lucky ones? I do survive and I have a dog.
:14:30. > :14:36.We are both obsessed with it. People are, aren't they? I went to
:14:36. > :14:42.the O2 exhibition, did you? On the boarding pass is my name. There is
:14:42. > :14:49.something I have to check out about. It is something to do with the
:14:49. > :14:54.buying of the ship at the very beginning. I cannot wait to see
:14:54. > :15:02.that. It will follow the exact foliage. 100 years ago, when the
:15:02. > :15:09.ship set sail, that'll be the first episode. You have also failed Hacks.
:15:09. > :15:17.To read any more scandal would you have enough? -- do we need? I was
:15:17. > :15:24.only in it for a day. I was called Tabby. It is all about the hacking
:15:24. > :15:29.scandal. Making jokes of it, it is not a joke. I think Hugh Grant was
:15:29. > :15:34.marvellous. He came out and spoke really boldly. He was, he was
:15:34. > :15:44.really good. Last night Victoria Wood was honoured. You have worked
:15:44. > :15:46.
:15:46. > :15:52.close with her on Acorn Antiques. Yes, I think we have it in. I will
:15:52. > :16:02.just check. Yes, we do. Shall I pop it under the counter for you? Not
:16:02. > :16:02.
:16:02. > :16:07.at all, goodbye. No poison this time, I hope? Yes,
:16:07. > :16:13.I'm sorry, attempting to murder you was a silly plot to draw attention
:16:13. > :16:19.to myself. I shan't need to do it again now you have bought me this
:16:19. > :16:23.lovely blouse! Always a winner. You can see Julie
:16:23. > :16:27.L Walters waiting in the wings. Nothing in the set working. Did
:16:27. > :16:33.everyone realise it was that bad? Not to begin with, really. I do
:16:33. > :16:42.remember a young designer who, when they started moving the street, the
:16:42. > :16:46.cloth, behind the shop, somebody started pushing it, so it was
:16:46. > :16:51.wobbling behind us. They said to stop, but of course the street was
:16:51. > :16:55.supposed to be wiggling around. Celia, I need your help. I have a
:16:55. > :17:01.bad case of stage fright. Have a look at. This
:17:01. > :17:06.We have finished training, we thought on the way to the Won Show,
:17:06. > :17:13.we would have a look at Wembley. Just to have a sneaky look.
:17:13. > :17:18.I might be nervous? Don't be silly.,000 people? Here we go! Oh,
:17:18. > :17:23.no! James, it's massive! -- 6,000 people.
:17:23. > :17:29.Even the thought of walking across that is making me feel uneasy, let
:17:29. > :17:34.alone doing a tango across it. Apparently, there are snipers
:17:34. > :17:38.around here. If any of the Strictly Come Dancing contestants are on the
:17:38. > :17:45.floor before rehearsals they are shot be sight. So let's have a
:17:45. > :17:51.practise here. Strictly this weekend is going to
:17:51. > :17:55.be amazing. Any tips, Celia? You do have to own that big space?
:17:55. > :18:01.will. You have confidence. I have seen you walking in here and on
:18:01. > :18:06.there, but I felt exactly the same when I went out on to the Old Vic
:18:06. > :18:11.stage. The stomach flips over. You will love it. You are very loved
:18:11. > :18:17.and you are very beautiful. Just go for it, you will be marvellous.
:18:17. > :18:22.Thank you! Last year in the four weeks leading up to Christmas we
:18:22. > :18:29.spent �260 million in books. Well, they say that everyone has a nofpl
:18:29. > :18:35.in them, how -- novel in them. How easy is to getting your hands on
:18:35. > :18:40.the cash? Arthur Smith has been tracking down people who have been
:18:40. > :18:45.looking at what makes their fiction pulp fiction.
:18:45. > :18:53.I am an author, I have written a memoir, published three plays, a
:18:53. > :18:59.couple of short stories, but I am secretly envious of those who write
:18:59. > :19:04.best sellers. Lee Childs has written many books
:19:04. > :19:07.that have been best sellers. When you started writing the books you
:19:07. > :19:11.were Jim Grant from Birmingham. How much did you prepare the book
:19:11. > :19:16.before you started writing? Did you know what was going to happen at
:19:16. > :19:22.the end as you wrote the first sentence? No, I never do. Maybe the
:19:22. > :19:27.way to do it is to have a starting line, paragraph, then see what
:19:27. > :19:31.happens. That is spontaneous, therefore I'm in suspense,
:19:31. > :19:36.therefore so does the reader. Any book must have suspense, any book
:19:36. > :19:41.at all. There is no incentive to read it without the measure of
:19:41. > :19:46.sense. Is Jack a tough man? Yes.
:19:46. > :19:52.A fair man, but set the impossible task? The ingredients have been
:19:52. > :19:57.there for 1,000 years. We see him in every period and century, every
:19:57. > :20:02.culture has the same myth, so I knew this would work. Setting this
:20:02. > :20:07.in America is a step towards global recognition, because everybody
:20:07. > :20:12.knows America it would be harder if you were to write a best-selling
:20:12. > :20:18.series about a guy in Chiswick. That is a slightly harder sell in
:20:18. > :20:23.the rest of the world. Why Lee Child? It is a pen name.
:20:23. > :20:28.The earlier you are in the alphabet, the better. I noticed when I was
:20:28. > :20:35.starting to write, that a lot of bestsellers were written by authors
:20:35. > :20:39.that began with the letter C. The name Child has warm memory
:20:39. > :20:42.associations. So, a good central crashing,
:20:42. > :20:49.international appeal, change my name to something beginning with C.
:20:49. > :20:57.What else? Well, I have been wandering about the money? James
:20:57. > :21:04.Paterson earned a whopping $87 million, but a lass there are those
:21:04. > :21:08.who are impoverished. The last survey I saw, 75% are
:21:08. > :21:14.making much less. So, you can be a professional
:21:14. > :21:18.author, but on the breadline? can. Some books are instant best
:21:18. > :21:22.sellers, but rarely. For the most part it takes time to develop a
:21:22. > :21:27.character or a writer over a number of years.
:21:27. > :21:32.How quickly can you spot potential? What editors say to me is that they
:21:32. > :21:36.know pretty much after the first 20 or so pages whether they are
:21:36. > :21:39.reading something that is truly exceptional. Some say when at the
:21:40. > :21:43.are reading the book that they can imagine the entire publication,
:21:43. > :21:46.that they can see the cover, imagine the publicity campaign.
:21:46. > :21:56.That they know what they would have to suggest to the author in order
:21:56. > :22:00.to make it that little bit better. I'm at the lavish launch party for
:22:01. > :22:07.a first book by an author who shot straight in the British top ten.
:22:07. > :22:11.What is her secret? The best advice I heard was simple, it was to keep
:22:11. > :22:14.writing and finish things. The finishing is more difficult than it
:22:14. > :22:21.seems, but it is the key to everything.
:22:21. > :22:25.The book nearly did not happen, did it? It was discouraging, I re-wrote
:22:25. > :22:29.the whole thing, several times. I was lucky to catch interest from
:22:29. > :22:37.the agents who saw the potential but no plot. The plot is a very
:22:37. > :22:41.important thing to have! It was very atmospheric, but not the
:22:41. > :22:45.central story. So I had to give it a stronger story to carry it.
:22:45. > :22:48.So the agents helped you with the story? Yes.
:22:48. > :22:54.So, you have the tips, there is nothing to stop you from sitting
:22:54. > :22:57.down and cracking on with the novel, but, 95% of manuscripts that are
:22:57. > :23:03.written never get published, but that's another story.
:23:03. > :23:11.We are joined by the One Show's Russell Brand.
:23:11. > :23:13.Because I read -- Giles Brandreth. I think that the Warboys was set in
:23:13. > :23:17.Cambridgeshire. That's the advantage of reading
:23:17. > :23:22.books. People are reading books u but not in the same way. One in
:23:22. > :23:28.seven books is bought in a book shop. Most of the books that people
:23:28. > :23:32.write never are published. 1,000 man skrifts are on the desks of
:23:32. > :23:37.agents every week that never see the light of day. So really it is
:23:37. > :23:41.hardly worth writing it, but keep trying. 30% of books ever make
:23:41. > :23:50.money. The majority of books fail and some much them literally end up
:23:50. > :23:56.on the motorway. The M6 toll road is largely made up of books by
:23:56. > :24:03.Mills and Boon. You are joking? Yes, I'm sorry. 2.5
:24:03. > :24:06.million books are there from the M6 toll road. It is a great sound
:24:06. > :24:11.absorber! You have written the romance, the bodis ripper, the
:24:11. > :24:16.story that brings tears to the eyes and blokes are driving over it!
:24:16. > :24:21.feel sorry for the authors, all of that hard work? It is heartbreaking.
:24:21. > :24:27.The best sellers work. The supermarkets work. If you are
:24:27. > :24:32.famous, like Celia, then your book works, I am reading Happy Hoofer.
:24:32. > :24:38.It is lovely, funny, humane, but one of the reasonss that it is
:24:38. > :24:45.published, you got to the first place, are well-known. Celia, have
:24:45. > :24:49.you other plans to write books? am thrilled that this is going to
:24:49. > :24:52.paperback, but they have also asked me to write a diary of when I was
:24:53. > :24:57.in India this time last year, so that is thrilling.
:24:57. > :25:02.That is exciting. It's little snippets.
:25:02. > :25:06.People should pursue it, but it will not make a fortune. Most books
:25:06. > :25:10.sell between 1,000 and 3,000 copies if you are lucky. So the film there
:25:10. > :25:15.is about the exceptions that hit the jackpot.
:25:15. > :25:20.Quickly, before you gorbgs Giles, they have asked us to ask you if
:25:20. > :25:26.you represent the One Show in the Children In Need challenge next
:25:27. > :25:36.year? Of course, what do I have to do? You will be glad to hear it is
:25:37. > :25:37.
:25:37. > :25:42.not a fiscal challenge... Great. Worse than that, it is a sponsored
:25:42. > :25:46.silence! You would easily make 1 million.
:25:46. > :25:51.Let's try it. A sponsored silence. Let's raise �1 million. I will tell
:25:51. > :25:54.you more about it, but my lips are sealed.
:25:54. > :25:58.Speaking of Children In Need, we are back to Cambridge. What a crowd
:25:58. > :26:02.for Matt. Apparently he has something he would like to show us
:26:02. > :26:09.all. I will show you in a little while
:26:09. > :26:13.after I have spoken to John Powley, the chairman of the County Council.
:26:13. > :26:17.What should I do while I am here? Well, Cambridgeshire is a great
:26:17. > :26:22.place to be, and the City of Cambridge is a better place even.
:26:22. > :26:27.We have all of the colleges, the universities -- the universities,
:26:27. > :26:35.we have all sorts. That is a very good advert for Cambridge. Well
:26:35. > :26:39.done, sir. Cass has been following me for ages,
:26:39. > :26:47.what happened today? I got a puncture. I had to abandon the bike.
:26:47. > :26:52.I got a taxi. The taxi fare was �28.
:26:52. > :26:56.I shall give you the money back. Put it in the fund for Children In
:26:56. > :26:58.Need. We this Matt Mobile.
:26:58. > :27:03.Shall show you inside it is brilliant.
:27:03. > :27:08.Let's have a look in here. Of course, Pudsey is waving.
:27:08. > :27:14.This is the key to success as far as rickshaw driving is concerned,
:27:14. > :27:18.we have eggs, beans, mackerel. All of my clothes. Some of the stuff
:27:18. > :27:23.that is coming in is absolutely beautiful. All of these pictures,
:27:23. > :27:30.this is literally from the last few miles. Have a look at some of these.
:27:31. > :27:33.There we are... Matt, I would like a quiet word if that is OK?
:27:33. > :27:38.Everyone is desperate to know, because you are pushing yourself to
:27:38. > :27:43.the limit, you are pushing yourself to the extreme, how are you coping?
:27:43. > :27:47.You know what, it is hard work. It really is. It really is. It is
:27:47. > :27:53.tough, you have to get your head down, keep going. Think about the
:27:53. > :27:57.cause. I think for me obviously being a parent you can't help but
:27:57. > :28:01.make the comparisons when you look at some of the projects and see
:28:01. > :28:06.some of the families, the situations that the children are in.
:28:06. > :28:10.You can't help but want to support it. It is the children keying me
:28:10. > :28:13.going. The public. Even the hat it is from a school
:28:13. > :28:18.child. What is the plan for tomorrow? I
:28:18. > :28:23.can't wait to see you, will you make it for 7.00pm? The idea is to
:28:23. > :28:28.get up with the larks in the morning to set off at 4.30am. I
:28:28. > :28:37.don't know about the London track, but we are starting off in
:28:37. > :28:42.Cambridge, then through to Finsbury Park. Regent's Park and hopefully
:28:42. > :28:45.BBC TV Centre. Well, I will be here waiting for
:28:45. > :28:53.you. Thank you very much, Matt.