:00:14. > :00:42.And a man who thinks he's got us all worked out.
:00:43. > :00:45.It's Through The Keyhole's Keith Lemon!
:00:46. > :00:56.to The One Show. We have got an owl that can do Morse code. And, Michael
:00:57. > :01:09.Ball promoting his next project. Now you are here, do you think you
:01:10. > :01:16.have got what it takes to present the show? No, it is live, I always
:01:17. > :01:21.get told off. They had me against the wall with a contract, if you say
:01:22. > :01:27.these words, you will never work in television again. I have this
:01:28. > :01:39.compulsion to say... It is pretty hard for me now, I am sweating... !
:01:40. > :01:45.I was an agony uncle, Philip looked at me like this... Google talk to
:01:46. > :01:56.the viewers for a second. The show Keith does present,
:01:57. > :01:58.very successfully, is an old favourite, once fronted by Sir David
:01:59. > :02:01.Frost, no less, and we'll be hearing We hear about a brand of soft drink
:02:02. > :02:29.turning a child Orange. I am very exotic! People think it is
:02:30. > :02:35.fake! You have got make-up on. We are going to give you the chance to
:02:36. > :02:43.spray tan Alex today. To match your beautiful complexion. Before that,
:02:44. > :02:47.would you catch a cold in return for Threes Grand?
:02:48. > :02:49.That's the offer being taken up by volunteers at Flu Camp,
:02:50. > :02:52.a company searching for better drugs to treat colds and flu.
:02:53. > :02:54.There's been a big rise in people taking part
:02:55. > :02:57.in clinical trials, so is being a human guinea pig worth the money?
:02:58. > :03:13.It is 8pm on Daisy Road, this is challenged day, the day we were
:03:14. > :03:19.given the virus. I felt like somebody was kicking my head. My
:03:20. > :03:29.nose was running. I am starting to miss the outside world. Most people
:03:30. > :03:33.hate catching a cold, but these guys are going out of their way to get
:03:34. > :03:36.the sniffles, in the name of science. According to new figures,
:03:37. > :03:42.more than half a million people took part in a cynical trial last year,
:03:43. > :03:45.travelling in the last five years, and 9000 healthy people have opted
:03:46. > :03:52.for Private trials, like the one run by this company. This is an
:03:53. > :03:59.organisation that researches the effects of viruses on the human
:04:00. > :04:06.body, so we look at influenza, RSV, and the common cold. It is the
:04:07. > :04:12.common cold virus that these trials have tested on people with asthma.
:04:13. > :04:19.Phil from Liverpool has signed up. I'd use to have severe asthma when I
:04:20. > :04:22.was young. If somebody could be helped by research, I would help
:04:23. > :04:28.them out, because I would not have survived. Mark is also on the trial.
:04:29. > :04:37.If it is helping people, why not? It is only a cold. Ollie took time off
:04:38. > :04:44.work to take part. It is going to be interesting. Whether I get given the
:04:45. > :04:49.cold or a placebo, you get a cold every year, so you might as well get
:04:50. > :04:55.paid. Kirsty was diagnosed with asthma four years ago. If I have
:04:56. > :05:00.kids and they have asthma, me doing this may help them, and there is the
:05:01. > :05:03.financial aspect as well, you get well paid, and I am saving for a
:05:04. > :05:10.house, so that is a strong motivation. They are paid just over
:05:11. > :05:13.?3000, but for that, they will have to stay in quarantine and not leave
:05:14. > :05:19.their dreams for ten days. To reduce infection, they will have no contact
:05:20. > :05:25.with anybody else, apart from masked medical staff. Talk to people on the
:05:26. > :05:33.phone, or do my talking to the camera. It is going to be a long
:05:34. > :05:35.week. It is the day of the inoculations, some will be given the
:05:36. > :05:43.cold, others, potentially, a placebo. Half an hour left before we
:05:44. > :05:50.get given the cold. Quite exciting, really. It is a bit like a military
:05:51. > :05:53.operation, the safety of the patient is paramount. All of the patients
:05:54. > :05:59.are prepared, they are put onto their bed, and their heads stuck out
:06:00. > :06:05.through the door. Their heads are tilted upwards. Sniffing the morning
:06:06. > :06:15.air. The drops are inserted into each nostril. I felt like I was on
:06:16. > :06:20.an alien planet, a specimen being examined. Over the course of the
:06:21. > :06:26.next few days, some participants should start to feel the effects of
:06:27. > :06:36.having a cold. They three, difficulty at night. Since dinner, I
:06:37. > :06:39.have started feeling quite unwell. We see if they develop cold
:06:40. > :06:45.symptoms, and then we discharge them. Today has not been the best of
:06:46. > :06:52.days, it has been my worst day since being here. A bit of a cold, just a
:06:53. > :06:58.little cough, a little sneeze. Headache, sore throat, nose
:06:59. > :07:07.running, blocked nose. I have felt rubbish all day. I have the symptoms
:07:08. > :07:46.of a stuffy nose, a runny nose, headache,
:07:47. > :07:49.vaccines. Looking forward to getting home, having a beverage. Going to
:07:50. > :07:54.get a cup of tea. It is nice to smell stuff! See you later.
:07:55. > :08:06.I thought he was coming here to tell me words not to say! He is here!
:08:07. > :08:11.Joe, people can make a lot of money doing this, but how risky is it?
:08:12. > :08:16.These trials are carefully governed to make sure they have the best
:08:17. > :08:22.practice, but even so, in the worst case, people remember 2006, six men
:08:23. > :08:28.were taking part in a trial for a drug, it was billed as a potential
:08:29. > :08:33.wonder cure for MS, arthritis, leukaemia, but they suffered organ
:08:34. > :08:38.failure, their heads swelled, they were in intensive care. They were
:08:39. > :08:45.paid ?2000 each. That is pretty rare. Extremely rare. If I wanted to
:08:46. > :08:52.catch an illness now, what is available? There are quite a few!
:08:53. > :09:01.Work is going well for you, Keith, but if you were looking to test and
:09:02. > :09:06.MS drug, ?4500. This might not suit you, investigating brain receptors
:09:07. > :09:11.in a normal brain. A normal brain? I have only got one! ?200 over four
:09:12. > :09:17.weeks if they thought you had a normal brain. If they thought I do
:09:18. > :09:27.not have a normal brain, do I not get paid? They would not take you on
:09:28. > :09:33.the trial. Have you seen The Fly? That did not work out for him. A fly
:09:34. > :09:38.got in and turned him into a part fly, part man. Horrible. You can get
:09:39. > :09:46.that documentary, have a look at it! You will learn loads!
:09:47. > :09:49.Now, Keith, when you meet fans, do you get fed up with people
:09:50. > :09:52.Musicians and actors are saying they're
:09:53. > :09:54.getting fed up with audiences spending more time recording
:09:55. > :09:56.performances on their phones than watching them with their own eyes.
:09:57. > :09:59.Kate Bush has pleaded with fans to put their phones away
:10:00. > :10:08.during her comeback shows, but will anyone listen?
:10:09. > :10:14.When something amusing, entertaining or fun happens, many of us cannot
:10:15. > :10:19.resist the urge to grab our smartphones and film it. By viewing
:10:20. > :10:30.amazing moments through your phone, are you missing out by not living in
:10:31. > :10:33.the present? This is a tribute act to Kate Bush, where the real Kate
:10:34. > :10:38.Bush will be appearing on stage for these fans later. She has been
:10:39. > :10:43.singing for ten minutes, already all of the camera phones are out. Why
:10:44. > :10:48.were you filming? I film stuff that I want to remember. It is an
:10:49. > :10:55.experience, having that thing to look back on. Why could you not
:10:56. > :11:02.resist? Where are you going to put the footage? Facebook, my friends,
:11:03. > :11:08.they can see it. I share it with my friends that are not here. She is
:11:09. > :11:12.great, I might share this. This film-maker felt so strongly about
:11:13. > :11:18.the phenomenon, he posted an online politics rant against it. Community,
:11:19. > :11:23.companionship, a sense of inclusion, but when you step away from this
:11:24. > :11:27.device of pollution... People film everything they do, to make their
:11:28. > :11:31.lives seem the way they want them to seem, they want people to know they
:11:32. > :11:37.have had a great time, but people are showing they are having a great
:11:38. > :11:42.time than being in the moment. Despite the request by Kate Bush not
:11:43. > :11:45.to film, one fan could not help themselves, and within hours of the
:11:46. > :11:50.performance, this footage was online. But the pictures are
:11:51. > :11:58.rubbish, the sound is not great, wide? Do you think it changes the
:11:59. > :12:02.atmosphere? It's ridiculous, yes. I would not dream of doing that.
:12:03. > :12:07.Should people enjoy being in the moment? Absolutely, there is no
:12:08. > :12:12.point otherwise. It is quite distracting. It is disappointing,
:12:13. > :12:17.because you think, I am here now, watch me perform. It is much better
:12:18. > :12:22.to experience something in the moment, and better for me, because
:12:23. > :12:27.you might want to purchase the DVD at a later date, and if you film the
:12:28. > :12:33.show, you will not do that! Is it a good thing, we are so connected all
:12:34. > :12:38.the time? I do not know where we would be. We tend to film almost
:12:39. > :12:44.everything we do, we miss what we are doing. I have a daughter, I was
:12:45. > :12:48.aware of that at the last school production that she performed them,
:12:49. > :12:54.it is a shame the mothers are looking through their screens. Look
:12:55. > :12:59.up from your phone, shut down the display, stop watching this video,
:13:00. > :13:07.live life the railway. -- the real way.
:13:08. > :13:11.Do not turn the TV off! Can you not record anything off the telly? Can
:13:12. > :13:18.you only watch live telly? I am recording this now, and I will watch
:13:19. > :13:20.it when I get home. You can do that. It is not like watching it live, is
:13:21. > :13:25.it wrong? I do not know what to do! So, Through The Keyhole
:13:26. > :13:27.is back this weekend. In the original, it was Sir David
:13:28. > :13:52.Frost in studio and Loyd Grossman Yes, the first thing I did with my
:13:53. > :13:57.video camera as a kid was to spoof Loyd. My approach is more whimsical,
:13:58. > :14:02.lighter, and hopefully, funnier, though the producer said, you worry
:14:03. > :14:08.will not be funny? I do not care, as long as long as they can guess whose
:14:09. > :14:15.house it is. I am quite irreverent. That is one word! It is good! I
:14:16. > :14:22.might just say Sunday that makes no sense, like underpants clouds. Not
:14:23. > :14:31.as good as irreverent. Here is a celebrity home you are visiting on
:14:32. > :14:35.Saturday. This is one of my favourite houses I have ever been
:14:36. > :14:39.in. If I was taking this woman out for a drink I would be punching
:14:40. > :14:46.above my weight. What can I say about this room? There is nothing
:14:47. > :14:48.distinctive about it. I jest. I am surrounded by a beautifully
:14:49. > :14:56.hand-painted scenic view of Milton Keynes.
:14:57. > :15:02.It wasn't Milton Keynes, that is why I was irreverent! They painted that
:15:03. > :15:09.themselves, the person who owned that house. Who was at? I can't
:15:10. > :15:14.say. Why would anybody say yes to let you into their home? I think
:15:15. > :15:27.they get their council tax paid. And I think they get free bread. I lend
:15:28. > :15:31.them my Nando's card for a week. Do you audition the houses in secret by
:15:32. > :15:44.yourself? Yes, we do a recce of the house.
:15:45. > :15:50.What? ! What? ! This person has either not moved in or is not very
:15:51. > :15:58.house proud. They are obviously on the BBC. They must be very forgetful
:15:59. > :16:08.cos there are lots of notes. It looks like Jed Wood lives there. It
:16:09. > :16:17.looks like Jedward's bedroom and they dress up in their mother's
:16:18. > :16:24.clothes. When I go into these houses I always take a little souvenir and
:16:25. > :16:36.I took this. Who lives in a house like this? I cannot believe it! If
:16:37. > :16:44.you have not guessed, it is Alex. Is it true that you have got house
:16:45. > :16:50.guests at the moment? Yes. And is it Nick and Annabel, over there? Yes.
:16:51. > :16:56.Quiz them, Keith! There are my boyfriend's parents. This is very
:16:57. > :17:09.weird. He is there as well. That is Welsh for Hogg. -- hug. I could have
:17:10. > :17:16.got paid for that! Through the Keyhole starts this Saturday at
:17:17. > :17:29.9:25pm on ITV. You are more Welsh on TV. She was like this... I said, I
:17:30. > :17:35.think so. When you are on telly you speak less Welsh. Had I hoovered
:17:36. > :17:41.when you got there? No, it was stinking!
:17:42. > :17:47.In a moment, Keith will show us his spray tan skills on Alex. First, The
:17:48. > :17:53.Apprentice's Nick Hewer has the story of a drink that turned its
:17:54. > :18:02.against man a strange colour. -- its biggest fan.
:18:03. > :18:10.In April 1988 a new drink appeared, Sunny Delight. It was made by
:18:11. > :18:15.Procter and Gamble and the promotional campaign featured sports
:18:16. > :18:19.playing kids choosing this new drink over pure juice and carbonated
:18:20. > :18:22.drinks from the fridge. Sunny Delight entered the market just as
:18:23. > :18:27.the government was beginning to advise the public on the benefits of
:18:28. > :18:32.eating fruit and vegetables. This was a drink with added vitamins and
:18:33. > :18:39.it was not fizzy. Sunny Delight got the timing spot on. By 1999, Sunny
:18:40. > :18:46.Delight had become the third biggest selling soft rank in the UK behind
:18:47. > :18:52.Coca-Cola and Pepsi. With annual sales of over 200 million it was
:18:53. > :19:01.named the Gross Relaunch Of The Decade by Marketing Magazine. You
:19:02. > :19:05.said, we will market it, and it worked. We never marketed directly
:19:06. > :19:10.to kids. We were marketing to their parents. It was their needs that the
:19:11. > :19:15.brand was resolving. It was their desire to have something that kids
:19:16. > :19:21.could want, which was not doing them as much harm as the drinks, and was
:19:22. > :19:23.giving them some goodness. Sunny Delight's goodness was under
:19:24. > :19:33.question and storm clouds started to gather. BBC's Watchdog were the
:19:34. > :19:36.first to raise concerns. From half a litre most children would get more
:19:37. > :19:43.than the recommended amount of sugar for the whole day. But sugar was not
:19:44. > :19:49.the only concern. They were also critical of Sunny Delight's minimal
:19:50. > :19:54.5% fruit juice content. Professor Tom Sanders also had doubts about
:19:55. > :20:00.its nutritional value. It has some vitamins C, but not much. A lot of
:20:01. > :20:08.squash had vitamins C. That was not new. It had a claim for a vitamin a,
:20:09. > :20:12.but that was beta-carotene, which is something we do not need in this
:20:13. > :20:20.country. It had thiamine and vitamin B6, something people do not go short
:20:21. > :20:25.of. In all honesty, there is an element of it pretending to be
:20:26. > :20:29.something it is not. Were we trying to say it had elements which would
:20:30. > :20:36.be good for you? Of course we were. Were we trying to say it was juice,
:20:37. > :20:40.no, we weren't. The problem was, Sunny Delight was found in the
:20:41. > :20:45.chiller cabinet alongside pure fruit juices. If it was not in the chiller
:20:46. > :20:50.cabinet the vitamin C content would have degraded and it would not have
:20:51. > :20:55.had the same level of vitamin CRs claimed on the packaging. You do not
:20:56. > :20:59.need to keep vitamin sea containing drinks in chiller cabinets, that is
:21:00. > :21:06.bunk. It was mainly their to give up collar. It was this colouring that
:21:07. > :21:10.turned the Sunny Delight saga into a PR disaster, when reports emerged of
:21:11. > :21:16.a four-year-old girl from Wales whose skin was tinged yellow after
:21:17. > :21:19.drinking too much Sunny Delight. Procter and Gamble issued a
:21:20. > :21:26.statement in which they are mated that Sunny delight -- in which they
:21:27. > :21:31.admitted that Sunny Delight could change skin colour in excessive
:21:32. > :21:35.quantities. This might have worked if it had not been the unfortunate
:21:36. > :21:41.timing of their new Christmas advertisement in which Sunny Delight
:21:42. > :21:46.drinking snowmen turned orange. This concentrated negative press took its
:21:47. > :21:49.toll and by 2001, sales of Sunny Delight had almost halved. The
:21:50. > :21:57.golden days of Sunny Delight seemed to be over. Do you think the public
:21:58. > :22:03.suddenly thought they had been duped? I think some of them did feel
:22:04. > :22:07.duped, for sure, but that was not our intent. What became of Sunny
:22:08. > :22:16.Delight? Well, Procter Gamble sold the brand in 2004 and it is now made
:22:17. > :22:30.to a new recipe I the Sunny Delight Beverage Company as Sunny D. Its
:22:31. > :22:34.disastrous fall shows that you cannot hide relative. When the truth
:22:35. > :22:41.came out, no amount of PR could convince the public to take delight
:22:42. > :22:46.in the brand again. What a shame for that little girl
:22:47. > :22:51.going orange. What a shame for the drink not to be around any more.
:22:52. > :22:55.That is the most serious thing you have said since you have been on. I
:22:56. > :23:01.will talk series about politics afterwards. You have written
:23:02. > :23:05.extensively about the subject of tanning, bronze. You are a beautiful
:23:06. > :23:10.colour. Thanks. It is real, by the way. They just put make-up on new.
:23:11. > :23:15.Back in the day, we didn't have a make-up artist on my show. When we
:23:16. > :23:21.got one I took advantage. I said, make me look like Jodie Marsh times
:23:22. > :23:25.ten. You are delaying the moment when you get to apply fake tan to
:23:26. > :23:40.Alex. Are you ready? Alex, if you have taken your clothes off, please
:23:41. > :23:48.come out! Is he lovely? Such a tease! I got you would have paper
:23:49. > :23:52.underpants. Never. Never. Showcase how it is done, even though Alex is
:23:53. > :23:59.quite tan. Hsieh you just drink four bottles of Sunny Delight. Will you
:24:00. > :24:08.come over here, Keith. Stand over me. You are going to hold this.
:24:09. > :24:15.Yeah. The best advice is to do straight lines. You want to be a
:24:16. > :24:28.little bit closer. Let's just turn it on. Go, Keith!
:24:29. > :24:35.Keep going, Keith. We will see how the finished job looks after the
:24:36. > :24:39.next film. Keith is better known for his work
:24:40. > :24:41.on the telly but he was a pop star wants.
:24:42. > :24:47.Carrie Grant has been to meet another musical legend who holds the
:24:48. > :24:53.title of Grandmaster Flash are a good reason.
:24:54. > :24:57.Today I am getting a real treat - a masterclass from a musical pioneer.
:24:58. > :25:02.Joe Sadler was one of the first DJs to transform the record turntable
:25:03. > :25:12.into a true instrument. You may know him better as Grandmaster Flash.
:25:13. > :25:19.In 1981, this ground-breaking record was released. The adventures of
:25:20. > :25:23.Grandmaster Flash on the wheels of steel. It recorded his incredible
:25:24. > :25:27.turntable skills and featured an eclectic mix of tracks across a
:25:28. > :25:39.variety of musical genres, including samples from hits by Blondie, Chic
:25:40. > :25:46.and Queen. I hated that it was in categories. For me, every great song
:25:47. > :25:49.has a great part. For me, I like the part where most of the instruments
:25:50. > :25:59.stop playing, the vocalists such top and the drummer has as least a
:26:00. > :26:03.compliment as possible. The young Joseph Sadler grew up in the Bronx
:26:04. > :26:09.in New York, picking up the love of music from his father. He was a avid
:26:10. > :26:16.-- and avid collector. He would go into his closet and get these black
:26:17. > :26:21.discs with little tunnels on them. I thought, what is he going to do? He
:26:22. > :26:27.would put them in this wooden box at the other end of the living room
:26:28. > :26:30.called the stereo and play his jazz. As a teenager, influenced by the
:26:31. > :26:34.block parties in his neighbourhood where whole communities would come
:26:35. > :26:39.to gather to play music and dance, he worked hard at becoming a DJ. He
:26:40. > :26:45.built his own sound systems from recycled junk and practised at home
:26:46. > :26:49.for years. While this record is playing and everybody is jamming, I
:26:50. > :26:55.am steering with this one and shifting right here. Then I am
:26:56. > :26:59.changing hands. Now, this one is the one everyone is dancing to and I am
:27:00. > :27:08.taking this one and shifting it. In his quest to seriously jawing his
:27:09. > :27:17.River Parrett of each records, his technique was taboo. I would
:27:18. > :27:22.search, search, search... I would take a crayon and draw on the
:27:23. > :27:35.record. Then I would put a second mark here. This tells me that
:27:36. > :27:39."good" is right there. Using this technique to current
:27:40. > :27:43.debates, Flash had absolute control over the records and queued them in
:27:44. > :27:47.and out with precision. Grandmaster Flash and his contemporaries were
:27:48. > :27:55.the pioneers of hip-hop music, inspiring generations ever since.
:27:56. > :27:59.Many of them are represented on, flash's new collection of hip-hop
:28:00. > :28:04.greats. With Flash injecting coolness into any track he plays, I
:28:05. > :28:17.set a new challenge. Can you do something with the one show theme
:28:18. > :28:27.tune? Here goes. MUSIC.
:28:28. > :28:34.That sounds kind of cool now that I have heard it a few times.
:28:35. > :28:43.What do you think of that? That was amazing. I started rapping.
:28:44. > :28:55.Let's see the job Keith did on Alex. Alex, turnaround. There we go!
:28:56. > :29:00.Thank you so much, Keith. It has been amazing. Through the Keyhole
:29:01. > :29:04.starts this Saturday at 9:25pm on ITV. Tomorrow, Chris and Gabby Logan
:29:05. > :29:08.will be Taken with Liam Neeson and we will reveal the final three
:29:09. > :29:17.contestants on this year's Strictly Come Dancing, CEO at seven. Goodbye.
:29:18. > :29:26.MUSIC: "It Don't Mean A Thing" by Duke Ellington
:29:27. > :29:31.celebrating the music of Count Basie and Duke Ellington.