:00:18. > :00:22.Hello and welcome to the One Show with Matt Baker And Alex Jones. We
:00:23. > :00:26.will start tonight with an interesting version of The
:00:27. > :00:31.Apprentice that you can see online. A clip is posted with subtitles
:00:32. > :00:37.saying what everyone is thinking. They call it honest subtitles. It's
:00:38. > :00:41.kind of like this. We were thinking about ?3.10. That would be lower
:00:42. > :00:46.than we would normally talk about for our You seem firm groups. With
:00:47. > :00:54.your prices. I will try my luck, again. So, with all of that in mind,
:00:55. > :01:00.let's welcome, shall we, the Lord of the Boardroom, it's Lord Alan Sugar.
:01:01. > :01:05.APPLAUSE. Nice to see you. Yes, absolutely. It's been a while, Lord
:01:06. > :01:10.Sugar, since you were here last. Yes. Happy to be back? Please to be
:01:11. > :01:16.back to inform you about the new series. That's very good. We take it
:01:17. > :01:20.that you don't need subtitles in your boardroom you get the measure
:01:21. > :01:25.of people quite quickly, don't you I hope to. I try to. It's a frequently
:01:26. > :01:28.asked question by people that say - when you first see these people for
:01:29. > :01:32.the first time, after you start talking to them, do you recognise
:01:33. > :01:38.who the winner is going to be? Do you want to know the answer to that?
:01:39. > :01:44.It's no. No. It's definitely not. What is fascinating is that as we go
:01:45. > :01:49.week-by-week you have people that you think, wow, she's great. Or,
:01:50. > :01:56.he's great, whatever. They are not so great. He is not so great. They
:01:57. > :02:00.come from behind. Yeah. As last year's did. Which we will talk about
:02:01. > :02:04.later on. Yes. You are used to hiring and firing and loves his
:02:05. > :02:08.football. Can we talk about Sam Allardyce and what your thoughts are
:02:09. > :02:14.after 67 days in the job. Would you have fired him? I don't know. I
:02:15. > :02:19.don't know. You put me on-the-spot here. Is there another subtitle.
:02:20. > :02:23.Sorry. What I'm really thinking. You horrible person for asking me that
:02:24. > :02:26.question. Sorry. I thought you would have been talking about it all day
:02:27. > :02:33.long. I don't know the details of it. You know, you are guided these
:02:34. > :02:40.days by what you read in the papers or what is on the nuts news and what
:02:41. > :02:48.he allegedly done. He himself is upset for falling for the sting.
:02:49. > :02:53.Entrapment he called it. Then again, it was induced by possibly a fee,
:02:54. > :02:59.wasn't he? Why he done it, I don't know. The FA, a bit like the BBC,
:03:00. > :03:06.very politically correct, as you know, that's why... Yes. That's why
:03:07. > :03:11.I have to be careful not to use any expletives on the programme. Very
:03:12. > :03:16.good. They had none no alternative but to do something about, it I
:03:17. > :03:21.suppose. Who knows. One thing I can be sure of, if he's any good as a
:03:22. > :03:24.manager at all, he'll get a job again in football because,
:03:25. > :03:29.basically, the football industry don't care. The fans don't care
:03:30. > :03:33.whatever he's done, really. Short of stabbing someone with a knife or
:03:34. > :03:36.slitting someone's throat, you can virtually do anything in football.
:03:37. > :03:44.They don't care. They get on with it. He's a great manager. He's a
:03:45. > :03:48.great manager. No subtitles required.
:03:49. > :03:50.Online security has been hitting the headlines recently.
:03:51. > :03:52.Pippa Middleton had her photos stolen online and it was also
:03:53. > :03:55.revealed that millions of Yahoo users had their details stolen
:03:56. > :03:57.in one of the largest cyber- security breaches in history.
:03:58. > :04:00.We're used to protecting ourselves with passwords,
:04:01. > :04:10.Alex Riley has enlisted The One Show Pensioners to find out.
:04:11. > :04:28.Hello. Today, we are actually inside the internet. As you can see, it's
:04:29. > :04:32.an amazing virtual space with data traversing the globe. But to use it,
:04:33. > :04:40.you need loads of online passwords that are impossible to remember.
:04:41. > :04:46.What's the password? Try 123456. OK. Nope. Surfing the internet with me
:04:47. > :04:52.today, the One Show pensioners. Their challenge - to test out the
:04:53. > :04:56.new technology that aims to ballish passwords forever! Must be
:04:57. > :05:02.broadband. It's said that more than half of us use the same online
:05:03. > :05:09.password nor everything. The number one most popular is - password.
:05:10. > :05:15.Closely followed by 123456. You are never going to guess what number
:05:16. > :05:23.three is? Experts reckon these passwords could be obsolete. What's
:05:24. > :05:27.going to replace them? In the real world pensioner Norah has enlisted
:05:28. > :05:30.her friend Lindsey to test a telephone banking system that uses
:05:31. > :05:38.voice recognition instead of passwords. I would like to check the
:05:39. > :05:42.balance on my account. Frank and Annie Parker give ire Russ
:05:43. > :05:46.recognition a go. Couldn't recognise you. Now these two get to grips with
:05:47. > :05:52.a computer that recognises your face. Right, here goes Now you have
:05:53. > :05:57.nothing. Turned it off. It's a new tablet with something called
:05:58. > :06:02.Windows, Hello. I don't think we are getting far with this very fast.
:06:03. > :06:06.Look directly at the screen. First it scans your face. Can't make you
:06:07. > :06:11.look any more handsome, you know. You have to try. Get it right and it
:06:12. > :06:16.will sign you in without a password. Getting ready. Looking for you. It
:06:17. > :06:21.worked. In future it's claimed our faces will be all we need to do all
:06:22. > :06:26.sorts online, like shopping and paying How did you bills. Find the
:06:27. > :06:30.process of put it on and using it? Very, very gooned very I couldn't
:06:31. > :06:35.believe quick. How quick it was. You are sat in front thinking it will be
:06:36. > :06:42.a long process. It will have to take this measurement, but we were in.
:06:43. > :06:46.Norah is trailing a voice recognition system. Could I check
:06:47. > :06:50.the balance on my account, please. Yes, certainly. Let me help you with
:06:51. > :06:55.that. Could I have your sort code and account number. Barclays
:06:56. > :06:59.captured her voice over several earlier calls. It's time to put it
:07:00. > :07:02.to her test. She needs her account number, that is it. You have
:07:03. > :07:06.successfully passed through our voice security. Thank you very much
:07:07. > :07:16.for that. Thank you so much. Can it be cheated? Norah's pal Lindsey, is
:07:17. > :07:21.going to try to impersonate her. My name is Mrs Norah... I'm taking a
:07:22. > :07:26.round-the-world cruise. I wonder if I'll have enough for the spending
:07:27. > :07:30.money. Will Lindsey be able to empty Nora's account. It looks like her
:07:31. > :07:34.money is safe. It's going back to the old fashioned way of banking,
:07:35. > :07:38.which I loved. You used to go into your branch. You would speak to
:07:39. > :07:41.somebody. It was lovely. You could chat away. Similarly, you can do it
:07:42. > :07:46.with this method of banking. You chat away. Talk about your holidays.
:07:47. > :07:52.Whilst you are doing that, your voice is being processed through.
:07:53. > :07:58.It's wonderful. Frank and Annie are trying a new mobile which let's you
:07:59. > :08:05.log on with your eyeballs. Set up PIN, 1234. I thought you made it
:08:06. > :08:13.up... If they can stop arguing. Click personalisation. It is. It's
:08:14. > :08:17.called iris scanning and uses your eye as unique pattern so you can do
:08:18. > :08:22.away with key codes and purchase apps. Make sure both eyes are
:08:23. > :08:28.visible on the screen. Learning what you look like. Don't move. Move
:08:29. > :08:33.closer. Are it recognise Annie's eye's. It just went in. Would you
:08:34. > :08:38.feel confident that it would be secure? Absolutely. And easy enough
:08:39. > :08:42.to use? Well, yes, you don't have to remember numbers. It is secure
:08:43. > :08:48.enough, certainly, but it is very limited. You cannot always get the
:08:49. > :08:52.necessary signal. Sometimes Frank has to go to the bottom of the
:08:53. > :08:58.garden to get a signal. Signal allowing it's a thumbs up for
:08:59. > :09:03.getting rid of passwords. What is crooks find a way of beating the
:09:04. > :09:07.system. Changing passwords is easy, changing our voice, face or eyeballs
:09:08. > :09:12.won't be as simple. No. It is frustrating remembering all those
:09:13. > :09:19.passwords. Do you often go for yourefired123? It's the Bain of my
:09:20. > :09:24.life, passwords, they really are. I've got a pet password. Right. Pet
:09:25. > :09:29.password? My main one that I use a lot. Yes. I won't tell you what it
:09:30. > :09:34.is. It's not coming up on the screen there! When I go to a new vendor or
:09:35. > :09:39.a new service or new something like that, whatever it is, it says - put
:09:40. > :09:44.your password in. They won't accept that, they want an upper case,
:09:45. > :09:47.slash, number, something else. You have to think up something else. Six
:09:48. > :09:52.months down-the-line you can't remember which one you used. You put
:09:53. > :09:57.your first one in. It says - wrong password. I will use the other one.
:09:58. > :10:01.Put that in. Wrong password. You try it again and they block you
:10:02. > :10:07.completely. You have had it. You have to get on the phone to some
:10:08. > :10:13.brain dead for three hours to try to get you back online, again. You
:10:14. > :10:19.should join that group. It would be brilliant to have you filming. No,
:10:20. > :10:23.honestly. What I do, seriously, honestly now, maybe because I'm a
:10:24. > :10:28.bit old now, is that I write all my passwords down on the back of my
:10:29. > :10:32.hard copy diary. I don't do the diary on the phone and all that
:10:33. > :10:37.stuff. I have a diary. On the first page I've got password nor Netflix,
:10:38. > :10:41.password for this... I really hope you don't lose that diary. They
:10:42. > :10:47.wouldn't understand it's all in code. I'm not that stupid! I might
:10:48. > :10:51.be old, but not that stupid. Lord Sugar we are delighted that the new
:10:52. > :10:55.series of The Apprentice. It's around the corner. We can't wait,
:10:56. > :11:03.can we? We are very excited about it. Last year it was one by Joseph
:11:04. > :11:10.Valente. We've sent him back to the school
:11:11. > :11:12.he was once expelled from to
:11:13. > :11:14.inspire a new generation. Last year, I beat all the odds when
:11:15. > :11:16.this happened to me. Joseph, you're going to be
:11:17. > :11:18.my business partner. Lord Sugar's decision
:11:19. > :11:20.to make me his apprentice But it's been a long journey and one
:11:21. > :11:26.that didn't have the best of starts. I grew up here in Peterborough
:11:27. > :11:29.with my mum, dad and older sister. We weren't rich by any means
:11:30. > :11:32.and by the time I was a teenager So the plan was - school,
:11:33. > :11:36.education and a millionaire So this used to be Stanground
:11:37. > :11:48.College. It was a little bit rough and ready
:11:49. > :11:52.but now it's a new school, it's got a new name,
:11:53. > :11:53.Stanground Academy. I was a pupil here
:11:54. > :11:55.from 2001 to 2005. In fact, I was expelled, so I'm
:11:56. > :12:02.a bit nervous about coming back. Wow, this is so much more different
:12:03. > :12:06.than the old Stanground College. Growing up, I had a lot
:12:07. > :12:14.going on at home. When I was 13 years of age, my dad
:12:15. > :12:18.left and it was a very rocky time. Coming to school made it even harder
:12:19. > :12:21.because I found it very difficult I used to mess about and I used
:12:22. > :12:28.to disrupt the lessons and disrupt One of the teachers I used to lock
:12:29. > :12:35.horns with was Mr Scarrott. I remember him as being a quiet lad
:12:36. > :12:54.who needed quite a bit of encouragement to get on with his
:12:55. > :13:03.work and get himself focused. But, ultimately, I was expelled
:13:04. > :13:05.from Stanground and at that moment in time I felt that the world
:13:06. > :13:08.was coming to an end. I was only 15 years of age,
:13:09. > :13:11.I didn't really have many options. However, what I wasn't
:13:12. > :13:13.was a quitter. Luckily, a local plumber,
:13:14. > :13:28.called Dan Boardman, took a chance on me
:13:29. > :13:31.and showed me the ropes of my trade. In fact, I was his apprentice before
:13:32. > :13:34.I was Lord Sugar's apprentice. I took a bit of a gamble,
:13:35. > :13:36.if I'm being honest. But you could see from the early age
:13:37. > :13:40.that you had the right mentality I really appreciate
:13:41. > :13:44.everything you did for me. You got me started on my plumbing
:13:45. > :13:46.journey. Getting into plumbing may have
:13:47. > :13:49.given me the calling that But it was still tough
:13:50. > :13:53.with limited education. I started to realise that maybe
:13:54. > :13:55.I had missed out by not listening And then, when I was 22,
:13:56. > :14:00.my mum bought me the book that I read it from cover to cover,
:14:01. > :14:05.three weeks, relentlessly. I took out a loan for ?15,000
:14:06. > :14:08.and started my own business. I was able to secure two
:14:09. > :14:11.vital contracts with two And it is this small company that
:14:12. > :14:25.billionaire, Lord Sugar, Not bad for a kid expelled
:14:26. > :14:28.from school. And now I'm going to talk to some
:14:29. > :14:31.of the students at my old school. Hopefully, I can pass on some
:14:32. > :14:34.of the lessons that will help them in their lives,
:14:35. > :14:37.even if it's not to make the same What would do is you start
:14:38. > :14:42.and you create something. You then need to maintain it
:14:43. > :14:45.and then continue to grow. A lot of young people think
:14:46. > :14:47.and they rely on parents, But, if I'm honest with you,
:14:48. > :14:53.you all are quite young at the moment, but it
:14:54. > :14:56.does start with you. But there was one question
:14:57. > :14:58.at the front of the students' minds. What did your parents say
:14:59. > :15:01.when you got kicked out from school? I remember my mum saying to me,
:15:02. > :15:05.what are you going to do now? I'm really, really
:15:06. > :15:06.disappointed in you. I turned to my mum that day
:15:07. > :15:10.and I looked at her and I said to her, don't worry, mum,
:15:11. > :15:12.I'm going to be successful. I don't quite know how I'm
:15:13. > :15:16.going to do it, but I'm And life has got a strange way
:15:17. > :15:20.of working out for you. But, to be honest with you,
:15:21. > :15:24.after winning The Apprentice and doing what I'm doing,
:15:25. > :15:26.that changed quite quickly because now I want to become
:15:27. > :15:41.a billionaire by the time I'm 40, How is it going? It's going very
:15:42. > :15:46.well. All the apprentices, when it kicks off, they come into my
:15:47. > :15:51.mentoring zone. It's not just me, but a lot of accountants and people
:15:52. > :15:55.like that jump on them, so to speak. It's quite common, when you start a
:15:56. > :15:58.new business, in the first couple of months or so, there's a lot of
:15:59. > :16:02.teething problems. It's been the same for all the other winners. He's
:16:03. > :16:08.going to be all right, he's doing OK. As are all the other winners and
:16:09. > :16:13.business partners. You have 18 brand-new ones here. Let's talk
:16:14. > :16:18.about Jessica Minet. She is a bit manic, isn't she? She compares
:16:19. > :16:25.herself to Jim Carey, which is a bit bizarre. I think underneath it's a
:16:26. > :16:30.bit of an act or what do you think? There are 18 candidates. When I
:16:31. > :16:33.first met her, and you will see in the first episode, she gets a bit
:16:34. > :16:40.excited, and that's basically because she's nervous. I don't know
:16:41. > :16:44.why one would be nervous sitting in front of me! I can't for the life of
:16:45. > :16:49.me understand it, if you've just met me for the first time, why should
:16:50. > :16:54.they be nervous? But some people are very strange, in how they react, the
:16:55. > :16:59.nervousness. Some just sit there dead quiet and others do what she
:17:00. > :17:02.does. She is a little bit highly strung, but she's all right, she'd
:17:03. > :17:08.be good. There is a candidate who likes to wear mascara and that their
:17:09. > :17:12.eyelashes at you. This is Dillon. He compares himself to a diamond,
:17:13. > :17:21.sparkles when he walks into a room but you can cut yourself on him.
:17:22. > :17:26.Would the batted eyelashes work on you? Not with him, maybe ten or 15
:17:27. > :17:31.years ago that it was one of the women, but not Dillon, bless him! He
:17:32. > :17:35.is a nice chap, a very nice chap and I think perhaps he runs himself down
:17:36. > :17:41.a little bit, talking about cutting people as a diamond, I don't think
:17:42. > :17:44.he means it. To me, I love that moment at the start of the programme
:17:45. > :17:47.when they all come up with what they compare themselves to. The
:17:48. > :17:53.catchphrases. Let's take a look at this week's
:17:54. > :18:00.task of the first one. Starting price? I'd be thinking
:18:01. > :18:08.about 250. 300 for the set. Is that the deal? Brilliant. Cash? I don't
:18:09. > :18:13.have the authority to give you the cash today, I'd have to speak to
:18:14. > :18:18.head office and we'd go back to your lot... If you can't get the cash
:18:19. > :18:26.today, the item is not sold. Anyway? There's not unafraid. Unfortunate.
:18:27. > :18:31.Unfortunate! I love that, the sausage King. Cumberland sausages he
:18:32. > :18:34.makes, very good. How does this fit into your life? What time do have to
:18:35. > :18:41.start of the morning to do all of this? This is a period of time when
:18:42. > :18:46.we film the thing, and that's quite an intense period throughout the 12
:18:47. > :18:55.weeks of filming. To be fair, I'm not there all de long every week. Or
:18:56. > :19:01.Karen and Claude R. But I think it's after the show, a lot of people
:19:02. > :19:05.underestimate what goes on there but as far as the BBC and everyone else
:19:06. > :19:09.is concerned, the entertainment is over after episode 12, that person
:19:10. > :19:14.is the winner, that person's winner, that's it. Then the real work
:19:15. > :19:21.starts. Take for example Joseph. So what we do is we meet with them once
:19:22. > :19:26.a month. We have a board meeting, basically. We have a board meeting
:19:27. > :19:31.once a month with all the winners, together with my team of people and
:19:32. > :19:37.we go through and monitor what they are up to. Every so often they call
:19:38. > :19:40.on Lord Sugar, would you mind sending an e-mail to one of my
:19:41. > :19:48.customers and tell them to get lost or... And you do. Get the heavy mob
:19:49. > :19:52.in. We can see how all 18 candidates get on in the new series of The
:19:53. > :19:54.Apprentice, next Wednesday at nine o'clock on BBC One.
:19:55. > :19:56.Now, Lord Sugar's former colleague, Margaret Mountford, recently
:19:57. > :19:59.confessed that she refused to have her hair shampooed
:20:00. > :20:02.by someone with tattoos at a salon and says they hamper a young
:20:03. > :20:10.I'm not sure that was the footage from the incident there!
:20:11. > :20:13.Recent research has shown that employers could be missing out
:20:14. > :20:15.on talented workers by not employing people with tattoos.
:20:16. > :20:20.Angellica's has been to get under the skin of the issue.
:20:21. > :20:26.Are people still turned off by tattoos? I enlisted the help of some
:20:27. > :20:33.friends to see what the public and employers really think.
:20:34. > :20:38.Certainly in some professions, it probably wouldn't come across
:20:39. > :20:44.professional. But, as I waste my children, don't judge a book by its
:20:45. > :20:52.cover. Do you think it is inappropriate in some jobs, to have
:20:53. > :20:56.tattoos? May be nursery teaching, but it depends on your view of
:20:57. > :21:02.tattoos. Some children get tattooed transfers. May be a doctor or
:21:03. > :21:06.dentist. I have attached to myself but I think it might be off-putting.
:21:07. > :21:10.Is there any profession where you think it is not appropriate? Medical
:21:11. > :21:14.profession. If your doctor had tattoos on your hand, would you be
:21:15. > :21:20.inclined to ask for someone else? No, it's OK if they are covered up.
:21:21. > :21:26.How would you feel about employees with tattoos? I don't mind at all,
:21:27. > :21:30.if they can do the job, it's fine. I have staff here with tattoos. What's
:21:31. > :21:36.interesting is you have your tattoos covered up. Was that a conscious
:21:37. > :21:39.decision? I'm in a customer facing role, they would want to speak to
:21:40. > :21:42.someone about their financial affairs with tattoos all over their
:21:43. > :21:47.body, maybe they wouldn't trust my decision. I have no problem at all
:21:48. > :21:53.with them. I think they bring out people's personalities. Do you have
:21:54. > :21:59.tattoos? Yes. LAUGHTER What's so funny? Where are they?
:22:00. > :22:03.That would be telling! It's never really been a problem. Does it come
:22:04. > :22:07.into your mind, thinking maybe if you have more tattoos it might
:22:08. > :22:13.affect where you work in the future? For me, I want to work in places
:22:14. > :22:18.where tattoos are acceptable and OK. The police. Today accepting tattoos
:22:19. > :22:22.and I think that says a lot. It was quite shocking to see you have this
:22:23. > :22:27.role and you have tattoos all over your arms. Was a problem when you
:22:28. > :22:30.went to get your job? No, it wasn't a problem, because what I've got is
:22:31. > :22:34.nothing offensive. It's just something personal to me, but it's
:22:35. > :22:38.not upsetting or offending anyone. Sometimes you get a few cases where
:22:39. > :22:41.they look at your bit funny, especially the older generation.
:22:42. > :22:46.James has a tattooed on his neck, do you think that would have been a
:22:47. > :22:49.problem? Maybe, but at the first time I've always been curious to
:22:50. > :22:54.know what it feels like on the neck. So you'd still possibly have one in
:22:55. > :22:57.the job you are in? If I thought I could get away with that.
:22:58. > :23:05.Lucy is with us now. We heard what the viewers thought, what do the
:23:06. > :23:12.experts say? Let's start with some tatts stats. 40% of UK households
:23:13. > :23:16.now contains a man with a tattooed. A huge number and they are likely to
:23:17. > :23:22.be very young. Let's call them millennial 's. Anyone in your
:23:23. > :23:27.household, Lord Sugar? No. Millennial 's all people with
:23:28. > :23:30.tattoos question Doctor Frandsen Andrews has done some very
:23:31. > :23:34.interesting research. He calls this growing number, he says there is a
:23:35. > :23:39.demographic tidal rate. Instead of doing research as people normally
:23:40. > :23:41.do, saying why don't people like employing people with tattoos, he
:23:42. > :23:46.has looked at it from the other side. He asks, is there an advantage
:23:47. > :23:50.to some businesses for employing people with visible body art? And
:23:51. > :23:55.the answer is, yes there is. There is logic here, stay with me. There
:23:56. > :24:02.is logic here. We know we like to buy from people who look like us. We
:24:03. > :24:06.have a growing audience of millennial 's, they are fine with
:24:07. > :24:10.tattoos, they like to be served in clubs and restaurants by people who
:24:11. > :24:15.have tattoos and there's also a slight edginess for some brands who
:24:16. > :24:20.like to be countercultural. One pub chain the doctor spoke to reward
:24:21. > :24:24.their staff and incentivise them by paying for tattoos if they do really
:24:25. > :24:27.well. The doctor says in 20 years' time arguing about this will be as
:24:28. > :24:36.old hat as arguing about women wearing trousers. Really?
:24:37. > :24:40.Fascinating, absolutely fascinating! You've made my day. LAUGHTER
:24:41. > :24:47.I am so pleased I'm informed... Who has come up with all of this? Doctor
:24:48. > :24:51.Timmy. Does he do the flu and things like that, sore throats and all
:24:52. > :24:54.that? In a creative environment, they add to character, would you
:24:55. > :25:00.ever employ anyone with a visual tattoo? One has to be very careful
:25:01. > :25:05.about saying why you will all want employers on. The fact is, if
:25:06. > :25:10.someone came into my office as the receptionist of one of my tower
:25:11. > :25:15.blocks to be sitting in the reception, in a beautiful marble
:25:16. > :25:20.place in her whole face is tattooed from top to bottom, you could
:25:21. > :25:24.imagine, I would have to say... Psychologically, one of your little
:25:25. > :25:30.punch lines, what are you thinking? Would you come back next week and we
:25:31. > :25:34.will think about it! Men, for example, to come to work, they had
:25:35. > :25:39.suits on so they are covered up. Ladies... I don't know. We will
:25:40. > :25:45.leave it there. We will. I can't comment! We know that you love the
:25:46. > :25:47.Bake Off and this week is botanical week. They will have to use edible
:25:48. > :25:50.flowers in their cakes. But before you follow suit and head
:25:51. > :25:53.out to the garden to take a spoon to your herbaceous borders -
:25:54. > :26:06.here's Ricky. Sales of sieves and demands for
:26:07. > :26:09.double cream can shoot up when the great British break off is on. It's
:26:10. > :26:14.not the first time a TV programme has influenced what we buy in a
:26:15. > :26:17.supermarket. First of all I'm going to give them
:26:18. > :26:21.some seasoning... The power of cookery shows to shape
:26:22. > :26:27.our buying habits took off with Delia Smith. The Delia effect is
:26:28. > :26:36.sparking many ingredients buying boom, including a rise of exiles of
:26:37. > :26:40.10%. We do find a real effect of celebrities featuring a specific
:26:41. > :26:49.ingredient, product or recipe. Sales shoot up. Whether that is Jamie or
:26:50. > :26:54.Nigella with goose fat and potatoes, or Delia and cranberries. Customers
:26:55. > :26:59.are inspired by the man want to buy them install. How instant can it be?
:27:00. > :27:04.Absolutely instant. On a Wednesday evening between 7-9 we have the
:27:05. > :27:10.highest number of customers viewing our website for bakery ingredients.
:27:11. > :27:14.That obviously is when The Great British Bake Off is on. Last summer
:27:15. > :27:20.after the biscuit episode, Waitrose reported sales of flaked or ground
:27:21. > :27:23.almonds almost doubled and crystallised ginger trebled. What
:27:24. > :27:29.will the star Bakers star ingredient be this year? Actually, you don't
:27:30. > :27:32.need to come in here at all. One of the most popular ingredients can be
:27:33. > :27:36.found right here in your garden. Tonight's episode has a botanical
:27:37. > :27:43.theme so I'm wondering what edible flowers are OK to cook with. Jan has
:27:44. > :27:49.been blowing nasturtiums in Devon for 15 years. The nasturtium is
:27:50. > :27:54.probably the easiest and most versatile of all of the edible
:27:55. > :27:57.flowers to grow. The minute you treat a moustache and the more
:27:58. > :28:02.flowers you get. If you had them in less fertile soil, you would end up
:28:03. > :28:06.with a lot more flowers and a lot less leaves. If you're not a great
:28:07. > :28:11.gardener, a great one to grow? Perfect. And perfect in a pot on the
:28:12. > :28:14.patio. They self seed readily, so once you've grown them once, you
:28:15. > :28:18.will have them in your garden the next year, the perfect plant. It's
:28:19. > :28:23.great anyone can grow them, but how good are they to eat? The great
:28:24. > :28:27.thing about it is you can eat pretty much all parts of the flowers. The
:28:28. > :28:34.flowers have a lovely spicy rocket like flavour. Janet uses the flowers
:28:35. > :28:38.to make a cordial and vinegar. The flowers and seeds to make some bread
:28:39. > :28:43.and a colourful salad. So what are we going to do next? Now we are
:28:44. > :28:48.going to make some pesto. We start by dropping a bit of the garlic. A
:28:49. > :28:54.big handful of nasturtium leaves and flowers. Now, I love a good pesto
:28:55. > :29:02.but I can't believe anything can beat basil is the key ingredient. So
:29:03. > :29:11.will Jan persuade me? Very, very, very good. That pesto is so lovely.
:29:12. > :29:12.Peppery and flowery. It's just so nice, so different, why would you
:29:13. > :29:23.use Basil? Cheers! Will nasturtiums be the next biggest
:29:24. > :29:27.thing in baking? We will have to wait and see but it is fair to see
:29:28. > :29:29.the Ricky effect hasn't got as much poll as the Bake Off perfect but it
:29:30. > :29:41.gets the thumbs up from me. Lovely! We hope you enjoy tonight's Bake Off
:29:42. > :29:43.episode. That is all we have time for. Thank you as well to launch
:29:44. > :29:44.about. ALEX Tomorrow The One Show
:29:45. > :29:46.continues with Dara O'Briain.