0:00:02 > 0:00:04# Every day when you're walkin' down the street
0:00:04 > 0:00:06# Everybody that you meet
0:00:06 > 0:00:09# Has an original point of view
0:00:10 > 0:00:12- # And I say, hey!- Hey!
0:00:12 > 0:00:17# What a wonderful kind of day If we can learn to work and play
0:00:17 > 0:00:20# And get along with each other
0:00:20 > 0:00:23# You gotta listen to your heart Listen to the beat
0:00:23 > 0:00:26# Listen to the rhythm The rhythm of the street
0:00:26 > 0:00:28# Open up your eyes! Open up your ears!
0:00:28 > 0:00:32# Get together and make things better by working together
0:00:32 > 0:00:36# It's a simple message And it comes from the heart
0:00:36 > 0:00:41# Oh, believe in yourself For that's the place to start
0:00:41 > 0:00:46- # And I say, hey!- Hey! - What a wonderful kind of day
0:00:46 > 0:00:51# If we can learn to work and play And get along with each other
0:00:51 > 0:00:55# What a wonderful kind of day, hey! What a wonderful kind of day, HEY! #
0:00:56 > 0:00:58Hey, DW!
0:01:00 > 0:01:02- Hey!- Whoa!
0:01:02 > 0:01:04CRASH!
0:01:07 > 0:01:11Hey, check it out - another ice cream shop opened up down the block.
0:01:11 > 0:01:15"Yumbobo, the new way to say delicious."
0:01:15 > 0:01:18- What language is that? - No language that I know of.
0:01:18 > 0:01:22It's probably just a made up word to catch your attention.
0:01:22 > 0:01:25Ooh, they have something called a gelatinator.
0:01:25 > 0:01:27"Our patented ice cream dispenser
0:01:27 > 0:01:30"guarantees that every scoop is super cold."
0:01:30 > 0:01:34All ice cream is cold - that's why it's called ice cream.
0:01:34 > 0:01:38Oh, they have edible waffle holders!
0:01:38 > 0:01:40That sounds delicious!
0:01:40 > 0:01:44It is. But here, we call it a cone.
0:01:44 > 0:01:46Guys, I can't believe you're falling for
0:01:46 > 0:01:48all these cheap marketing gimmicks.
0:01:48 > 0:01:50We're not falling for anything -
0:01:50 > 0:01:54it's just nice to see some creative advertising.
0:01:54 > 0:01:58- Yeah, give us some credit, Brain. - We're your most loyal customers.
0:01:59 > 0:02:02Hey, there's a giant blue penguin outside Yumbobo
0:02:02 > 0:02:04giving away free samples.
0:02:04 > 0:02:06- No way!- What?- I've got to see this!
0:02:08 > 0:02:11I give away free samples all the time!
0:02:46 > 0:02:48PENGUIN GIGGLES
0:02:48 > 0:02:52A tail? Not only are you blue, you're also anatomically incorrect.
0:02:52 > 0:02:54PENGUIN GIGGLES
0:02:59 > 0:03:00BELL RINGS
0:03:00 > 0:03:04Welcome, 62nd customer. Yay!
0:03:04 > 0:03:08I'm Mustardseed, your Yumbobo guide.
0:03:08 > 0:03:11Are you familiar with our ordering process?
0:03:11 > 0:03:14No, this is my first time.
0:03:14 > 0:03:16Yay!
0:03:18 > 0:03:20Could I have a scoop of vanilla and...
0:03:20 > 0:03:26Oh, sorry, we don't have vanilla but we do have Tahitian Trance.
0:03:26 > 0:03:29OK, I'll take one of those.
0:03:29 > 0:03:32One Tahitian Trance, Mr Elderberry.
0:03:34 > 0:03:36MACHINE WHIRS AND BEEPS
0:03:42 > 0:03:43This IS vanilla.
0:03:47 > 0:03:52Um, no. It's Tahitian Trance. See? It says so right here.
0:03:52 > 0:03:56You can call it whatever you like, it's still vanilla.
0:03:56 > 0:03:58Puk-puk?
0:04:00 > 0:04:04Can you give our 62nd customer his Yumbobo Club card
0:04:04 > 0:04:06and escort him to the register?
0:04:06 > 0:04:07PENGUIN GIGGLES
0:04:07 > 0:04:10It's vanilla! I can prove it!
0:04:10 > 0:04:14Another satisfied customer, yay!
0:04:33 > 0:04:35Aha! I knew it!
0:04:35 > 0:04:37Ergo, there's virtually no difference
0:04:37 > 0:04:41between their Tahitian Trance and my vanilla ice cream,
0:04:41 > 0:04:43except the former costs 15% more.
0:04:43 > 0:04:46I also took samples of other flavours.
0:04:46 > 0:04:49Exocolato Intrigue - chocolate.
0:04:49 > 0:04:54- Wimbledon Wonder... - Strawberry?- Exactly.
0:04:54 > 0:04:56Yumbobo isn't a new word for "delicious" -
0:04:56 > 0:04:59it's a new word for "rip-off".
0:04:59 > 0:05:03Those mountebanks are hoodwinking us with flim-flammery!
0:05:03 > 0:05:06Still, you've got to love that Puk-puk.
0:05:06 > 0:05:09Did you see his itty-bitty tail?
0:05:09 > 0:05:11Buster, this is serious.
0:05:11 > 0:05:13If our shop doesn't get more customers
0:05:13 > 0:05:15we could go out of business.
0:05:16 > 0:05:18Hmm...
0:05:18 > 0:05:21- I've got it.- Yes?
0:05:21 > 0:05:24Why don't you make a machine that keeps your ice cream super-cold
0:05:24 > 0:05:26and dress up in a penguin suit?
0:05:26 > 0:05:30Never. I'm not going to stoop to their silly gimmicks.
0:05:32 > 0:05:35But I guess I could add in a few incentives.
0:05:35 > 0:05:39Like a free sundae for your last remaining customer?
0:05:39 > 0:05:42No, something much, much better.
0:05:51 > 0:05:55Hey, interested in the special offer? Come on in.
0:05:58 > 0:06:00Then, with the aid of locust bean gum,
0:06:00 > 0:06:03the milk fats combine with the glucose solids
0:06:03 > 0:06:07and that, in short, is why our ice cream is so delicious.
0:06:07 > 0:06:10I think it tasted better when I didn't know so much about it.
0:06:10 > 0:06:14Brain, you've got it all wrong. You're not selling ice cream.
0:06:14 > 0:06:16I'm not?
0:06:16 > 0:06:18No, you're selling an experience.
0:06:18 > 0:06:21You've got to tell people a story with your product.
0:06:21 > 0:06:25We bought ingredients, we made ice cream, now we're selling it.
0:06:25 > 0:06:27It's not that exciting.
0:06:27 > 0:06:31That's where we can help. It's my new ad company.
0:06:33 > 0:06:35Stop by our offices tomorrow
0:06:35 > 0:06:38and we'll walk you through campaign ideas.
0:06:40 > 0:06:42The year is 1905.
0:06:42 > 0:06:45Every morning, Great Grandaddy Brain
0:06:45 > 0:06:48drives the milk wagon to the ice cream shop.
0:06:48 > 0:06:52Then, Grandmammy Brain adds her secret spices to the ice cream.
0:06:52 > 0:06:56And finally, sweet Billy-Joe Brain, your grandfather,
0:06:56 > 0:06:57tastes the ice cream.
0:06:57 > 0:07:01If it's not perfect they will start all over again.
0:07:01 > 0:07:04But this time, it IS perfect.
0:07:04 > 0:07:07This time, it tastes like home.
0:07:07 > 0:07:09Stop! I've heard enough!
0:07:09 > 0:07:12We've only had the ice cream shop for four years
0:07:12 > 0:07:14and my grandfather's name was Alan.
0:07:14 > 0:07:17But the name Alan didn't test well.
0:07:17 > 0:07:20I don't care. I'm not going to lie about my family's history.
0:07:20 > 0:07:23You haven't even seen our theme park idea yet.
0:07:27 > 0:07:29PENGUIN GIGGLES
0:07:40 > 0:07:45- What are we going to do now? - Don't worry, Alan, we'll get by.
0:07:45 > 0:07:47I was offered a new job today.
0:07:47 > 0:07:49Doing what?
0:07:49 > 0:07:52I'd rather not talk about it.
0:07:55 > 0:07:56BELL RINGS
0:07:56 > 0:08:00Welcome, 898th customer. Yay!
0:08:02 > 0:08:03Yay!
0:08:03 > 0:08:08I only heard two exclamation points after that "yay".
0:08:08 > 0:08:11Next time, I'd better hear at least four
0:08:11 > 0:08:15or you'll be cleaning Puk-puk's cage.
0:08:15 > 0:08:17PENGUIN GIGGLES
0:08:17 > 0:08:19Are we clear, Buttercup?
0:08:46 > 0:08:48HE SIGHS
0:08:51 > 0:08:55Get your samples here! Try out our all-natural home-made ice cream.
0:08:55 > 0:08:57What's with the get-up?
0:08:57 > 0:08:59I'm trying to attract some new customers.
0:08:59 > 0:09:02The only thing you're going to attract are flies -
0:09:02 > 0:09:04you smell like a wet dog.
0:09:04 > 0:09:07Thanks. Want a free sample?
0:09:07 > 0:09:10I call it Plantain Passion.
0:09:10 > 0:09:14Mm! I call it banana. Not bad, though. Thanks.
0:09:14 > 0:09:16Hey, one per customer!
0:09:16 > 0:09:18Oh, hi.
0:09:18 > 0:09:23I'm Ursus Maritimus, your friendly neighbourhood polar bear.
0:09:23 > 0:09:25Yuk yuk yuk yuk!
0:09:25 > 0:09:29I'm all out of free samples, but if you want to come inside...
0:09:29 > 0:09:31WASP BUZZES
0:09:31 > 0:09:34Argh! Get out of there! Argh!
0:09:34 > 0:09:37Mommy, Mommy, it's a crazy talking polar bear!
0:09:37 > 0:09:38SHE CRIES
0:09:38 > 0:09:41Help! It's in my foot! Argh!
0:09:43 > 0:09:44WASP BUZZES
0:09:47 > 0:09:49Hey. Great polar bear suit.
0:09:49 > 0:09:52But you shouldn't lie on the sidewalk in it -
0:09:52 > 0:09:54they cost a fortune to clean.
0:09:54 > 0:10:00I hope I can get a refund. I spent my entire allowance on this costume.
0:10:00 > 0:10:04I thought you said you'd never stoop to Yumbobo's silly gimmicks.
0:10:04 > 0:10:06I know, but I had to try something.
0:10:06 > 0:10:08My mom says competition is good,
0:10:08 > 0:10:11but I don't think she knows what we're up against.
0:10:14 > 0:10:18- Well, you still have this customer. - Thanks, Buster.
0:10:18 > 0:10:21And your customer would like some ice cream.
0:10:21 > 0:10:23Oh, just help yourself.
0:10:32 > 0:10:35- Hey, have you tried juggling your ice cream?- No!
0:10:35 > 0:10:37That'd be entertaining.
0:10:38 > 0:10:40Or not.
0:10:40 > 0:10:44Don't worry, I'm still covered by the five-second rule.
0:10:46 > 0:10:47Mmm.
0:10:49 > 0:10:53- That's the best thing I've ever tasted!- Really?
0:10:53 > 0:10:55What flavours did you mix?
0:10:55 > 0:11:00I think it was pistachio and coffee.
0:11:00 > 0:11:03I've just created Coffachio!
0:11:06 > 0:11:11Nutty, mellow, but with a sardonic kick. It IS good.
0:11:11 > 0:11:14Buster, you've just given me a great idea.
0:11:14 > 0:11:17I know, let's start juggling.
0:11:17 > 0:11:22No, no, we don't need to juggle. In fact, we don't need to do anything.
0:11:31 > 0:11:33Once you've paid for your cup,
0:11:33 > 0:11:38you can mix any ice cream you want and create your own flavour.
0:11:38 > 0:11:40Write down what you put in, give it a name,
0:11:40 > 0:11:44and we'll put it up here so other kids can try too.
0:11:44 > 0:11:47I highly recommend the Coffachio.
0:11:47 > 0:11:49Hi, welcome to our ice cream shop.
0:11:49 > 0:11:52Want to make your own flavour with our new blending lab?
0:11:52 > 0:11:54- IN FAKE VOICE:- Yes, two, please.
0:11:54 > 0:11:56SHE GASPS
0:11:56 > 0:12:00I knew you'd be here sooner or later. Yay!
0:12:03 > 0:12:07Subtitles by Red Bee Media Ltd