0:00:02 > 0:00:05Pocket Money Pitch set you a challenge.
0:00:05 > 0:00:06We are Mia and Sophie.
0:00:06 > 0:00:09- My name is Ben. - I'm Beth.- And I'm Keris.
0:00:09 > 0:00:12Could you come up with a winning business pitch?
0:00:12 > 0:00:15I'm here to represent my business, which is called Earth2Ceric.
0:00:15 > 0:00:17- Gecko, gecko!- Purple.
0:00:17 > 0:00:19- Gecko, gecko!- Green.
0:00:19 > 0:00:21Ithio is the future.
0:00:21 > 0:00:2554 fantastic ideas came into the vault.
0:00:25 > 0:00:26They're all so good!
0:00:26 > 0:00:29Nine impressed our world-class gurus.
0:00:29 > 0:00:30The pitcher...
0:00:30 > 0:00:32That I'm choosing...
0:00:32 > 0:00:33Is...
0:00:33 > 0:00:36Winning a once-in-a-lifetime opportunity...
0:00:36 > 0:00:38Brilliant!
0:00:38 > 0:00:41..to turn their business dreams into a reality.
0:00:41 > 0:00:44Now we find out what our future Bransons,
0:00:44 > 0:00:47Zuckerbergs or Sugars learned from the gurus
0:00:47 > 0:00:50- and how they invested their cash. - Come on, guys.
0:00:54 > 0:00:56- Wow, look at that. - Oh, cool!
0:00:56 > 0:00:59This is Pocket Money Pitch: What Happened Next.
0:01:02 > 0:01:05It's not easy to be successful in any business,
0:01:05 > 0:01:07and if you want to make it big
0:01:07 > 0:01:09in this fast-moving world,
0:01:09 > 0:01:12you've got to have a unique idea and bags of passion,
0:01:12 > 0:01:14and that's exactly what Joe and Phoebe had
0:01:14 > 0:01:18when they went into the vault to pitch Kiductions.com.
0:01:20 > 0:01:22They needed to convince media mogul Jamal
0:01:22 > 0:01:25that their website for young film-makers
0:01:25 > 0:01:27would be a box office smash.
0:01:27 > 0:01:29Jamal is a social media superstar.
0:01:29 > 0:01:33With his own music channel, he's worth millions.
0:01:33 > 0:01:35Hello. My name is Jamal Edwards.
0:01:37 > 0:01:39The pitch to Jamal was nerve-racking.
0:01:41 > 0:01:42We walked through the vault,
0:01:42 > 0:01:44and he was just sitting there in front of us.
0:01:44 > 0:01:46And he had a straight face and we were just like...
0:01:46 > 0:01:49"This is it, if we want to win, we have to do this."
0:01:49 > 0:01:54Facing the guru and the cameras, would they hold their nerve?
0:01:54 > 0:01:56- Hi, I'm Phoebe.- And I'm Joe.
0:01:56 > 0:01:58Our business is called Kiductions.com.
0:01:58 > 0:02:01The website reaches out to children between the ages of eight and 16
0:02:01 > 0:02:03to create, share and enjoy.
0:02:03 > 0:02:04This is our motto.
0:02:04 > 0:02:07It was really hard not to press the Pause My Pitch button.
0:02:07 > 0:02:10It was right in front of us and I was like, I really want to press it.
0:02:10 > 0:02:13- Thank you for pitching. It was a great pitch. Thank you.- Thank you.
0:02:15 > 0:02:19With a year's worth of pocket money at stake, it was decision time.
0:02:19 > 0:02:20Had they done enough?
0:02:20 > 0:02:24The pitch that I've chosen is...
0:02:24 > 0:02:26My heart was just pounding so fast.
0:02:26 > 0:02:29We were just like, "Oh, no, please choose us, please choose us."
0:02:29 > 0:02:30..Kiductions.
0:02:30 > 0:02:31CHEERING
0:02:31 > 0:02:34What impressed me about Kiductions is that platform,
0:02:34 > 0:02:37it's something that needs to be done and I really liked the idea.
0:02:37 > 0:02:39I just couldn't believe it.
0:02:39 > 0:02:42- It didn't feel real. - It was really good.
0:02:42 > 0:02:43It definitely was real,
0:02:43 > 0:02:47and Kiductions can now get their business off the ground.
0:02:47 > 0:02:48Action!
0:02:48 > 0:02:50They've started by spending some of their pocket money
0:02:50 > 0:02:53buying the website name, and they've got big plans.
0:02:53 > 0:02:57I'm in the middle of trying to get things ready for the website.
0:02:57 > 0:02:59On this website, kids can publish videos on our four main...
0:02:59 > 0:03:01SHE LAUGHS
0:03:01 > 0:03:04Steady! Their guru knows a thing or two
0:03:04 > 0:03:06about a successful online launch.
0:03:06 > 0:03:10Time to meet him for some top tips.
0:03:10 > 0:03:14Jamal's films have had over 330 million views
0:03:14 > 0:03:16and today, as part of their prize,
0:03:16 > 0:03:19Phoebe and Joe get the opportunity to see how he does it.
0:03:20 > 0:03:22We're going to do a shoot with Bee,
0:03:22 > 0:03:25so you'll be shadowing me on today's shoot,
0:03:25 > 0:03:28- so if you have any questions for me, make sure you ask me.- Cool.
0:03:28 > 0:03:32What I'm hoping for them to learn is to be inspired by the shoot but also
0:03:32 > 0:03:36learn about the technical aspects of the sound and filming,
0:03:36 > 0:03:38and why we go forward and back and slow and fast,
0:03:38 > 0:03:42and adding that sort of effect to the video.
0:03:42 > 0:03:45# You are my kryptonite... #
0:03:45 > 0:03:48- We've never filmed music videos before.- I haven't.
0:03:48 > 0:03:50So it's going to be interesting to learn.
0:03:50 > 0:03:54It's really different to how I thought.
0:03:54 > 0:03:55They record the sound differently.
0:03:55 > 0:03:57And they were showing us how you can mix it
0:03:57 > 0:03:59to make the guitar higher than the singer.
0:03:59 > 0:04:02More bass, more kick on the drums.
0:04:03 > 0:04:05It's so interesting and fun.
0:04:05 > 0:04:08The main, key thing, I think, is just getting involved.
0:04:08 > 0:04:11And understanding how this actual area of business works.
0:04:14 > 0:04:18With the final take done, that's a wrap.
0:04:18 > 0:04:19Good. Yeah.
0:04:19 > 0:04:22But how have our young film-makers found it?
0:04:22 > 0:04:26It was really fun being backstage at an actual music video shoot.
0:04:26 > 0:04:28It was really... Yeah, I think we've learned a lot.
0:04:28 > 0:04:31How far the business can go is really up to them
0:04:31 > 0:04:33and how far they want to take it.
0:04:33 > 0:04:35The possibilities are endless.
0:04:35 > 0:04:37See you later. Nice one. Thanks for coming to my shoot.
0:04:37 > 0:04:39- Hopefully you enjoyed it.- Yeah.
0:04:39 > 0:04:42- Sick!- Sick! - HE LAUGHS
0:04:44 > 0:04:47When it came to original ideas, you didn't disappoint.
0:04:47 > 0:04:50From having your Sunday lunch on a pizza...
0:04:50 > 0:04:53- BOTH:- Real Meal pizzas are the real deal.
0:04:53 > 0:04:55..to a biting biscuit tin.
0:04:55 > 0:04:57- BOTH:- Expect the unexpected.
0:04:57 > 0:05:01All were hoping to get their hands on that valuable pot of cash.
0:05:01 > 0:05:04Join us on a journey to build an awesome den.
0:05:04 > 0:05:07We aim to bring youth and fashion to the jewellery market.
0:05:08 > 0:05:12But which pocket money pitcher would come up with an idea
0:05:12 > 0:05:15to impress inventor extraordinaire Rob?
0:05:15 > 0:05:19I'm going to make safety cool in a really simple way.
0:05:19 > 0:05:23Amelia thought her idea to help people find their seatbelt at night
0:05:23 > 0:05:24could be a winner.
0:05:24 > 0:05:26I was staring up at my bedroom ceiling
0:05:26 > 0:05:29and saw the luminous stars shining back at me.
0:05:29 > 0:05:31Then it came to me.
0:05:31 > 0:05:35C-Klik is a glow-in-the-dark, neon-coloured sticker.
0:05:35 > 0:05:38Rob loved her simple solution to an everyday problem.
0:05:38 > 0:05:40Amelia, C-Klik.
0:05:40 > 0:05:43Brilliant! APPLAUSE
0:05:43 > 0:05:47He invented Trunki and the product made him a millionaire.
0:05:49 > 0:05:53Amelia has come to work with him to drive forward her idea.
0:05:53 > 0:05:56I'd like to show Amelia our product development process
0:05:56 > 0:05:58and then talk to her about her C-Klik,
0:05:58 > 0:06:01and then hopefully mock up her product.
0:06:01 > 0:06:04What would you like to do with my designers team today?
0:06:04 > 0:06:06Get the C-Klik onto the sticker.
0:06:06 > 0:06:08Cool.
0:06:08 > 0:06:10It will be great if Amelia comes away from today
0:06:10 > 0:06:13seeing how much work goes into developing an idea.
0:06:13 > 0:06:15It's actually quite easy to have the idea,
0:06:15 > 0:06:17it's then taking that idea to market
0:06:17 > 0:06:20that takes a lot of time and perseverance.
0:06:20 > 0:06:22Amelia is working with Sarah,
0:06:22 > 0:06:26one of Rob's top designers, to make a prototype.
0:06:26 > 0:06:29Sarah showed me some different variations on how C-Klik
0:06:29 > 0:06:31can look as a sticker,
0:06:31 > 0:06:35and then we decided on one that shows more of the dayglow
0:06:35 > 0:06:36than the actual logo.
0:06:36 > 0:06:41While Sarah cracks on making it,
0:06:41 > 0:06:44Amelia enjoys all the perks of being the boss.
0:06:44 > 0:06:47What a great office!
0:06:47 > 0:06:50- Oh, wow, look at that.- Now there's only one thing left to do.
0:06:50 > 0:06:52Shall we go and try it?
0:06:54 > 0:06:57- I love the way the logo stands out in the dark.- Yeah, that's good.
0:06:57 > 0:06:58I think that's a great bit of branding.
0:06:58 > 0:07:01- You happy with that?- Yeah, definitely. It's really good.
0:07:01 > 0:07:03I think my business has really moved on.
0:07:03 > 0:07:04I'm really grateful to Rob.
0:07:04 > 0:07:06I really learned a lot today.
0:07:06 > 0:07:09Amelia's idea was inspired by
0:07:09 > 0:07:12looking at the stars on her bedroom ceiling.
0:07:12 > 0:07:15And for our next pocket money pitchers, Paris and Havana,
0:07:15 > 0:07:18inspiration came from their own names.
0:07:18 > 0:07:20Our business idea is a scented candle brand
0:07:20 > 0:07:22which incorporates distinctive scents
0:07:22 > 0:07:24from different locations around the world.
0:07:24 > 0:07:30They won over Hussein, who turned his 99p stores into £55 million.
0:07:30 > 0:07:32Now that's the real deal.
0:07:32 > 0:07:33Havana and Paris.
0:07:33 > 0:07:35- Oh, my gosh!- Well done!
0:07:35 > 0:07:38What really impressed me about Gorgeous On Earth
0:07:38 > 0:07:40was that they were great salespeople,
0:07:40 > 0:07:44and I was very much convinced by their sales pitch on the day.
0:07:47 > 0:07:51Paris and Havana now get the chance to find out how they could go about
0:07:51 > 0:07:55building a business empire, just like Hussein did.
0:07:55 > 0:07:58Welcome to the biggest toy warehouse in England.
0:07:58 > 0:08:01Unless they actually learn about how a business operates,
0:08:01 > 0:08:03they can't create a successful business.
0:08:03 > 0:08:06- Hi, Nicky, how's it going? - Nice to meet you.
0:08:06 > 0:08:09Nicky and his team make toys for retailers like Hussein,
0:08:09 > 0:08:12so for the girls to become a success,
0:08:12 > 0:08:16they'll need to learn how to wow shop owners to buy their products.
0:08:16 > 0:08:18What's working well with all the Star Wars?
0:08:18 > 0:08:20All of it, to be honest with you.
0:08:20 > 0:08:22Retailers want anything to do with big movies.
0:08:22 > 0:08:26We found out how to present it, to make it look the best it can,
0:08:26 > 0:08:29how people are going to want to buy it.
0:08:29 > 0:08:32So have you found that a showroom has been a good idea
0:08:32 > 0:08:34to present your ideas? Would it be good for our business?
0:08:34 > 0:08:36Once you start developing your range,
0:08:36 > 0:08:38it's definitely worthwhile having an area
0:08:38 > 0:08:40where you can display that range.
0:08:40 > 0:08:44We've learned about, like, the relationship that companies have.
0:08:44 > 0:08:47Where you have the different labels on it, like Disney,
0:08:47 > 0:08:51is it like you've been given permission to use that name?
0:08:51 > 0:08:54Yes. The brand owners give it to people like Nicky because they know
0:08:54 > 0:08:56Nicky has the power of distribution.
0:08:58 > 0:09:01Distribution is all about getting your products to the customers,
0:09:01 > 0:09:03and that's what happens here.
0:09:03 > 0:09:05Have you ever been in a warehouse before?
0:09:05 > 0:09:08- No.- No, you've never seen a warehouse like this?
0:09:08 > 0:09:10It's, like, massive!
0:09:10 > 0:09:12This is how we pick the orders.
0:09:12 > 0:09:15You see the guy at the top there, he's picking some orders.
0:09:15 > 0:09:17How many toys do you actually have?
0:09:17 > 0:09:19Do you know, there's millions in here?
0:09:19 > 0:09:21All these things here means it's an order packed up,
0:09:21 > 0:09:25and they'll go out to the retailers and then they'll be in the stores.
0:09:25 > 0:09:28You wouldn't have thought that a toy would have gone through
0:09:28 > 0:09:32all of these stages before it actually ended up in the shops.
0:09:32 > 0:09:36Toy heaven, but has today's tour been more than fun and games?
0:09:36 > 0:09:38Today has been amazing. We've learned so much.
0:09:38 > 0:09:41It's been such a good experience, coming here,
0:09:41 > 0:09:45and it gives us an idea of, like, how we could run things one day.
0:09:48 > 0:09:51Brothers Thomas and Harry pitched a new product
0:09:51 > 0:09:55that was inspired by their love of playing outdoors.
0:09:55 > 0:09:57Today, we would like to tell you
0:09:57 > 0:09:59about our idea for a den-building kit,
0:09:59 > 0:10:02to encourage children to play outdoors.
0:10:02 > 0:10:05They impressed one of the most creative brains
0:10:05 > 0:10:08in the games industry, Michael Acton Smith.
0:10:08 > 0:10:11He launched an online game played by millions.
0:10:11 > 0:10:13Thomas and Harry had the drive and determination.
0:10:13 > 0:10:18Our main competitors sell poles that you can throw sheets over.
0:10:18 > 0:10:21- That's not good enough. - And they have a brilliant idea.
0:10:21 > 0:10:22Denventure.
0:10:23 > 0:10:25So after being picked by Michael...
0:10:25 > 0:10:27- Good morning.- Good morning.
0:10:27 > 0:10:29..they get to spend a priceless day...
0:10:29 > 0:10:31- Grab a seat. - ..in his den.
0:10:31 > 0:10:35I really hope that Thomas and Harry get a lot of inspiration
0:10:35 > 0:10:37out of today, to maybe learn a little bit
0:10:37 > 0:10:39about what it takes to build a company.
0:10:39 > 0:10:42Today, I thought it would be really good to explore,
0:10:42 > 0:10:44maybe, creating a logo.
0:10:44 > 0:10:48Michael founded a website where you can play with online monsters
0:10:48 > 0:10:52and his designer Neil knows how to catch people's attention.
0:10:52 > 0:10:57A logo is kind of like a badge for Denventures,
0:10:57 > 0:10:59so it's important that you tell me
0:10:59 > 0:11:01exactly how you might want it to look.
0:11:01 > 0:11:04It was really great to meet Thomas and Harry.
0:11:04 > 0:11:07Are there any colours you think are really important?
0:11:07 > 0:11:11- We want to make it very colourful, like our prototype.- Yeah, OK.
0:11:11 > 0:11:13What they've created is just fantastic
0:11:13 > 0:11:15so it makes my job a lot easier.
0:11:15 > 0:11:18While Neil was hard at work on their logo,
0:11:18 > 0:11:21Michael takes the boys on an exclusive tour.
0:11:21 > 0:11:26This here is the first-ever sketch I did of a Moshi Monster.
0:11:26 > 0:11:28What a treat! In this industry,
0:11:28 > 0:11:31work hard, play hard is an important rule.
0:11:31 > 0:11:34Take a good run up and then off you go.
0:11:34 > 0:11:36Oh, brilliant!
0:11:37 > 0:11:39Stand back, my turn!
0:11:39 > 0:11:42- Thomas, Harry, hi.- Hi! - How are you going?
0:11:42 > 0:11:44Now the brothers catch up with Neil
0:11:44 > 0:11:48to see their brand-new logo for the first time.
0:11:48 > 0:11:50- I hope you like it. - Wow. It's amazing.
0:11:50 > 0:11:52- Thanks, guys.- I like the colours.
0:11:52 > 0:11:55Awesome. So am I hired?
0:11:55 > 0:11:57- Yeah!- Excellent.
0:11:57 > 0:11:59It's been a great experience.
0:11:59 > 0:12:01I really want to work here.
0:12:01 > 0:12:02Any favourite moments?
0:12:02 > 0:12:06I really like the logo, it's amazing.
0:12:06 > 0:12:10It's been really great and I'd like to say thank you to Michael.
0:12:12 > 0:12:14For every pound your family spends,
0:12:14 > 0:12:16about 10p of it goes on food and drink,
0:12:16 > 0:12:20and our pocket money pitchers have come up with some great ideas
0:12:20 > 0:12:23to crack this super huge market.
0:12:24 > 0:12:27And it was eight-year-old twins from Manchester, Tom and Zoe,
0:12:27 > 0:12:30who found their way to celebrity chef Levi's heart.
0:12:32 > 0:12:35Busy people could buy Cool Cookies from the supermarket
0:12:35 > 0:12:37and pop them in the oven.
0:12:37 > 0:12:40Eight minutes later, they will have a yummy snack.
0:12:41 > 0:12:43Levi is a tough cookie to impress.
0:12:43 > 0:12:47He's built a multi-million pound food business.
0:12:47 > 0:12:50But Tom and Zoe didn't crumble under questioning.
0:12:50 > 0:12:52Is the recipe protected?
0:12:52 > 0:12:57We did see someone about protecting our logo,
0:12:57 > 0:12:59but not our recipe.
0:12:59 > 0:13:02We are still working on the recipe.
0:13:02 > 0:13:05I think the most impressive thing about Tom and Zoe
0:13:05 > 0:13:07is that I saw that hard work ethic
0:13:07 > 0:13:10and that belief that they really want to do this.
0:13:10 > 0:13:14The pitcher I have chosen is...
0:13:14 > 0:13:17Cool Cookies, Tom and Zoe.
0:13:17 > 0:13:18APPLAUSE
0:13:18 > 0:13:21You've got to be passionate and really love what you're doing.
0:13:21 > 0:13:23When I see these two guys,
0:13:23 > 0:13:25I can see that there is a bit of Levi Roots
0:13:25 > 0:13:26somewhere along the line there.
0:13:28 > 0:13:31Tom and Zoe wanted to spend some of their year's worth of pocket money
0:13:31 > 0:13:33on perfecting their recipe
0:13:33 > 0:13:35and today, Levi is going to help them.
0:13:38 > 0:13:41Today is a chance for me to meet Tom and Zoe again
0:13:41 > 0:13:45and to help them in their sort of development of the cookie.
0:13:45 > 0:13:47- But before they get to work... - I want a big bit.
0:13:47 > 0:13:50..Levi has the chance to try their product.
0:13:50 > 0:13:52Oh, yeah, oh, yeah!
0:13:52 > 0:13:56Crunchy... But we could do better.
0:13:56 > 0:13:58As he's from the Caribbean,
0:13:58 > 0:14:02he could introduce us to some different flavours.
0:14:02 > 0:14:03Did we wash our hands before?
0:14:03 > 0:14:07- Yes.- Come on, guys! Yeah!
0:14:07 > 0:14:10The most important part of any sort of making of a recipe
0:14:10 > 0:14:12is that development part of it.
0:14:12 > 0:14:14- A big dollop?- Yeah, big dollop!
0:14:14 > 0:14:17It's the part that you experiment with different flavours and stuff.
0:14:17 > 0:14:19What do you put in next?
0:14:19 > 0:14:21- Sugar.- Probably sugar.- Yes?
0:14:21 > 0:14:23That's brilliant. Not too sweet, now!
0:14:23 > 0:14:26They've talked to me about changing the recipe little bit,
0:14:26 > 0:14:28maybe adding a little bit more zing to it.
0:14:29 > 0:14:32Levi's got a suggestion that could give the twist
0:14:32 > 0:14:34the twins are looking for.
0:14:34 > 0:14:35Chillies.
0:14:35 > 0:14:38Hmm, think Tom needs a bit more convincing!
0:14:38 > 0:14:40Can we have some of this, please?
0:14:40 > 0:14:43- I've never heard of chilli cookies. - You've never... That's good!
0:14:43 > 0:14:46The ingredients has absolutely got to be spot-on,
0:14:46 > 0:14:48and really it's important to get that right,
0:14:48 > 0:14:51because you'll only have one chance at it.
0:14:51 > 0:14:54We added chilli, ginger, allspice.
0:14:54 > 0:14:56Oh, yes!
0:14:57 > 0:15:00You might want to stand back!
0:15:00 > 0:15:03I'm not sure Levi should be left in charge of the mixer!
0:15:03 > 0:15:05LEVI LAUGHS
0:15:05 > 0:15:06With the ingredients mixed together,
0:15:06 > 0:15:11the team shape their new zingy dough ready for the oven.
0:15:11 > 0:15:14I'm very keen to see what they taste like.
0:15:14 > 0:15:17I'm hoping, sort of, a bit sweet and spicy.
0:15:17 > 0:15:20Hopefully it'll just taste really good.
0:15:20 > 0:15:22- Yeah, cool.- Wow!
0:15:22 > 0:15:26So will Tom and Zoe's hard work with Levi pay off?
0:15:26 > 0:15:29- Yeah. - I think we've achieved our target.
0:15:29 > 0:15:33We've achieved it? I think they are fabulicious.
0:15:33 > 0:15:36What are they?
0:15:36 > 0:15:37- BOTH:- Fabulicious!
0:15:37 > 0:15:39Respect. Yeah.
0:15:42 > 0:15:45Still to come, our winners experience the ups...
0:15:45 > 0:15:49You're going to be the one-stop shop for people that want to upcycle.
0:15:49 > 0:15:52..and downs of business.
0:15:52 > 0:15:53SQUEAKING
0:15:53 > 0:15:55And get to be the boss.
0:15:55 > 0:15:57Is this the kind of thing that you had in mind?
0:15:57 > 0:15:59Yeah, it's brilliant.
0:15:59 > 0:16:01But first, Mia and Lydia
0:16:01 > 0:16:05who pitched an idea to revolutionise the humble welly boot.
0:16:05 > 0:16:06As you can see from our design,
0:16:06 > 0:16:09we have metal studs located on the bottom of the boot.
0:16:11 > 0:16:13Guru John turned his love of sports
0:16:13 > 0:16:17into one of the UK's most successful outdoor retail chains.
0:16:19 > 0:16:21Our research showed there are currently no products like ours
0:16:21 > 0:16:23on the market so we feel it would fill a gap.
0:16:23 > 0:16:25The whole thing was very well thought through.
0:16:25 > 0:16:27I mean, they were so focused.
0:16:27 > 0:16:31- Baboton.- Mia and Lydia invested their pocket money prize creating
0:16:31 > 0:16:33working prototypes of their wellies
0:16:33 > 0:16:36and today is their chance to show them off.
0:16:36 > 0:16:39So, Lydia, tell me about the design of this particular one.
0:16:39 > 0:16:40This one's the plain one.
0:16:40 > 0:16:43So it's simple, strong, clean.
0:16:43 > 0:16:44And, Mia, this one?
0:16:44 > 0:16:47These are the star wellies and they have a star-shaped stud.
0:16:47 > 0:16:50And these are for the festival people cos they're more fun.
0:16:50 > 0:16:52Oh, great. Let's go and do it!
0:16:52 > 0:16:55If you're going to develop a product, you've got to test it.
0:16:55 > 0:16:58A wet woodland, leafy, muddy...
0:16:58 > 0:17:00I mean, this is where wellies get used.
0:17:00 > 0:17:03Let's go across the river.
0:17:03 > 0:17:07John wants to really put the wellies' grip to the test.
0:17:07 > 0:17:09It was a little bit unstable because of the rocks
0:17:09 > 0:17:12but apart from that, they were quite stable.
0:17:12 > 0:17:15The star ones, studs, they're too far forward.
0:17:15 > 0:17:19He's shown us how we could improve them to make them more stable.
0:17:19 > 0:17:21If you just move them back about a centimetre,
0:17:21 > 0:17:23they'd be more comfortable.
0:17:23 > 0:17:25If you're developing a product for the outdoors,
0:17:25 > 0:17:29you have to test the product to destruction in the outdoors.
0:17:29 > 0:17:33But how will John's regular boots compare to the girls' gripped ones?
0:17:35 > 0:17:37Oh! Easy there, John!
0:17:37 > 0:17:41I'm not sure I'm going to get up this very easily.
0:17:41 > 0:17:43I wish I had some studied wellies on!
0:17:45 > 0:17:46You see? No problem.
0:17:46 > 0:17:49When a product works well, you can just wear it and forget about it.
0:17:49 > 0:17:51Absolutely no problem.
0:17:51 > 0:17:56John has definitely showed us that wellies are definitely slippy
0:17:56 > 0:17:58- when they don't have studs on them. - That was scary!
0:17:58 > 0:18:01Definitely proved that our product works.
0:18:01 > 0:18:03After a successful day,
0:18:03 > 0:18:06Mia and Lydia want to take the opportunity
0:18:06 > 0:18:08to ask John a cheeky question.
0:18:08 > 0:18:12We would like to know if you would consider investing in our business?
0:18:12 > 0:18:13Yes.
0:18:13 > 0:18:16Immediately, yes. I think it's a great product.
0:18:16 > 0:18:17Great idea, dead simple.
0:18:17 > 0:18:19- Yes.- Thank you.
0:18:19 > 0:18:20You're welcome. Pleasure!
0:18:20 > 0:18:21What a result.
0:18:21 > 0:18:25John has agreed to work on Mia and Lydia's business in the future.
0:18:25 > 0:18:28I'm delighted they did ask me. I think it's a great product.
0:18:28 > 0:18:30These girls are made of the right stuff.
0:18:30 > 0:18:34If you look for people to work with, you look for these kind of people.
0:18:34 > 0:18:36These are young entrepreneurs in the making.
0:18:36 > 0:18:38Being your own boss can be a good thing
0:18:38 > 0:18:41because you get to decide how you want to do things.
0:18:41 > 0:18:44And if you make a success of it, well,
0:18:44 > 0:18:47you could make loads of money, which sounds great, doesn't it?
0:18:48 > 0:18:51Daniel thought so when he pitched his idea
0:18:51 > 0:18:53that turned his hobby into a business.
0:18:53 > 0:18:57I'm Daniel and this is Codey and we're on a mission,
0:18:57 > 0:19:02a mission to teach every child in the UK to code.
0:19:02 > 0:19:05Sarah Jane is an internet business legend
0:19:05 > 0:19:08and she's worth around £50 million.
0:19:08 > 0:19:11So Daniel's pitch was fantastic.
0:19:11 > 0:19:14It was delivered with so much passion and enthusiasm.
0:19:14 > 0:19:16He really understood his market
0:19:16 > 0:19:20and he made me excited about what it was that he had to offer.
0:19:20 > 0:19:24Sarah Jane saw that Daniel was a real bright spark.
0:19:24 > 0:19:26And now he's in London,
0:19:26 > 0:19:28hoping to get his business off to a flying start.
0:19:30 > 0:19:34Daniel, welcome to First News, the hub of where everything happens.
0:19:34 > 0:19:36It's brilliant to bring him here today.
0:19:36 > 0:19:38He can talk to all the professionals at the team
0:19:38 > 0:19:40who can help him push his business forward.
0:19:40 > 0:19:42With Sarah Jane's team to help,
0:19:42 > 0:19:46Daniel wants to know how to get his customers as excited as he is.
0:19:46 > 0:19:49I just want to know how to get coding kits into schools
0:19:49 > 0:19:52and how to encourage them to get involved with that.
0:19:52 > 0:19:54Maybe certainly starting with your school,
0:19:54 > 0:19:56but maybe a few other schools,
0:19:56 > 0:19:59you could talk to them and see whether you pitched it right
0:19:59 > 0:20:01in comparison to competitors.
0:20:01 > 0:20:03I was telling them about my product
0:20:03 > 0:20:06and they would give me ideas on how to get it into schools.
0:20:06 > 0:20:08I'm going to sit him down with the designers
0:20:08 > 0:20:12who can help him with his logo and the look and feel of his website.
0:20:12 > 0:20:13This is your logo, is it?
0:20:13 > 0:20:15- Yeah.- That's quite cool.
0:20:15 > 0:20:17And this is Codey, is it?
0:20:17 > 0:20:20Like any businessman, Daniel knows exactly what he wants.
0:20:20 > 0:20:24So maybe put, like, Codey on the side of the logo.
0:20:24 > 0:20:29Sarah introduced me to Courtney and he's the logo designer here.
0:20:29 > 0:20:31- Is this what you had in mind? - Yeah, it's brilliant.
0:20:31 > 0:20:32Happy with the colours and everything?
0:20:32 > 0:20:35I like the way the wings blend into the top part of the logo.
0:20:35 > 0:20:37Yeah, I think it looks good.
0:20:37 > 0:20:39The day with Sarah and her team has been brilliant.
0:20:39 > 0:20:43I've learned so much and it has really developed my business loads.
0:20:45 > 0:20:48Like Daniel, young entrepreneur Nicola had a talent
0:20:48 > 0:20:52she thought could help her start a brilliant business.
0:20:52 > 0:20:55My business plan is to sell items that I have upcycled
0:20:55 > 0:20:57in shops, fairs and on the internet.
0:20:59 > 0:21:01Myleene has made millions in the fashion world
0:21:01 > 0:21:03through her clothing ranges
0:21:03 > 0:21:07and she absolutely loved Nicola's idea.
0:21:07 > 0:21:09The key to business is making sure that
0:21:09 > 0:21:12you are the one person that is irreplaceable.
0:21:12 > 0:21:14She makes the product.
0:21:14 > 0:21:17She's integral to the business and how it works.
0:21:19 > 0:21:23Today, Nicola gets exclusive access to Myleene's team
0:21:23 > 0:21:25working on her latest collection.
0:21:26 > 0:21:28What I'm going to try and do today
0:21:28 > 0:21:32is open Nicola's eyes to all the things that she has to consider
0:21:32 > 0:21:34when she's working in the world of fashion and in design.
0:21:34 > 0:21:39And Nicola looks right at home working with this top creative team.
0:21:39 > 0:21:42What pointers, girls, do you think we can give to Nicola?
0:21:42 > 0:21:44Because I've got one idea already.
0:21:44 > 0:21:48I think you should have your own look of bear,
0:21:48 > 0:21:50so I think you need to find a uniqueness
0:21:50 > 0:21:52that people go, "That's a Sewing Cycle bear."
0:21:52 > 0:21:55I learned loads of great tips from people who know what they're doing
0:21:55 > 0:21:58and I learned a lot about marketing my business.
0:21:58 > 0:22:00That will actually then filter into your social media,
0:22:00 > 0:22:04because you can get amazing marketing through your social media.
0:22:04 > 0:22:06That's what people buy into, they buy into a brand
0:22:06 > 0:22:07and they buy into you.
0:22:07 > 0:22:11Myleene and her team talked about how I could expand my business.
0:22:11 > 0:22:12You could do photo frames,
0:22:12 > 0:22:15you could cover photo frames, that would be amazing.
0:22:15 > 0:22:17The tips for making it in the business world.
0:22:17 > 0:22:20You're going to be a one-stop shop
0:22:20 > 0:22:23for people that want to upcycle beloved items.
0:22:23 > 0:22:28All those things need to be really clear on your marketing.
0:22:28 > 0:22:31It was amazing being around people who are in the fashion industry.
0:22:31 > 0:22:34I'm really, really excited about doing my business now,
0:22:34 > 0:22:37cos I've got so many tips now that I can't wait to go for it.
0:22:39 > 0:22:42Nearly half of families in the UK have a pet
0:22:42 > 0:22:46and we spend about £6 billion on them every year.
0:22:46 > 0:22:48It's certainly a good business opportunity.
0:22:48 > 0:22:50What do you think, Brian?
0:22:52 > 0:22:54Guru Claire is head of innovation
0:22:54 > 0:22:57for the country's biggest pet retailer,
0:22:57 > 0:23:01so she knows what's hot and what's not in the pet world.
0:23:01 > 0:23:05Ten-year-old Laura hoped she was onto a money-spinner
0:23:05 > 0:23:07with her idea for pick and mix treats.
0:23:07 > 0:23:11Laura's Pet Pressies is a fun idea of selling gifts for cats and dogs
0:23:11 > 0:23:15such as treats, toys, including Christmas stockings.
0:23:15 > 0:23:18My pitch to the guru went quite well,
0:23:18 > 0:23:21but when I messed it up, I thought it was just the end.
0:23:21 > 0:23:25Erm, so,. yeah, so, it would be really nice and...
0:23:25 > 0:23:28Erm... Nice... Erm...
0:23:28 > 0:23:31I forgot my lines and I didn't really know what to say.
0:23:33 > 0:23:37The pitcher that I have chosen is...
0:23:38 > 0:23:39..Laura.
0:23:40 > 0:23:46When she called my name out, I was really surprised and really shocked.
0:23:46 > 0:23:51- Well done!- I didn't think I'd be chosen in a million years.
0:23:51 > 0:23:56I was so impressed with Laura's ability to understand her numbers,
0:23:56 > 0:23:59how to buy, how to actually trade.
0:23:59 > 0:24:01She was just a natural.
0:24:01 > 0:24:05Pitching her idea was a nerve-racking experience for Laura,
0:24:05 > 0:24:08but it was worth it. Now she has a year's worth of pocket money
0:24:08 > 0:24:11and priceless help to get her started.
0:24:11 > 0:24:13"Before we meet, it would be great
0:24:13 > 0:24:16"if you could collect some items for your stall.
0:24:16 > 0:24:17"Warmest wishes, Claire."
0:24:17 > 0:24:22Claire's arranged for Laura to start to sell her pick and mix.
0:24:22 > 0:24:24Oh, that's a really nice one.
0:24:24 > 0:24:28So she'll need to spend some of her pocket money buying stock.
0:24:28 > 0:24:30I think that would sell really well.
0:24:30 > 0:24:32Looks like it's going to be a long night.
0:24:34 > 0:24:38The day has arrived for Laura to launch her business to the public.
0:24:38 > 0:24:40We're setting her up a table in our store
0:24:40 > 0:24:44and we're just going to give her the opportunity to sell.
0:24:45 > 0:24:48And Claire has a surprise up her sleeve.
0:24:48 > 0:24:52- We've done a little bit of a play with the branding.- I love it!
0:24:52 > 0:24:54Welcome to your stall, Laura.
0:24:54 > 0:24:56It's really cool.
0:24:56 > 0:25:00Claire's team has designed a professional stall for Laura.
0:25:00 > 0:25:03It's got everything she needs to get her business up and running.
0:25:03 > 0:25:06We've got a big, attention-grabbing sign,
0:25:06 > 0:25:10- we've got tags that we can put on the product.- Oh, cool.
0:25:10 > 0:25:14We've got carrier bags so that people can take away your brand
0:25:14 > 0:25:15with their stocking in it.
0:25:15 > 0:25:20Everything feels really real cos I have a logo and I have a brand.
0:25:20 > 0:25:22- I think you need to put that on. - Oh, cool!
0:25:22 > 0:25:26I have my own T-shirt and I can't wait to get going
0:25:26 > 0:25:28and I'm really, really excited.
0:25:28 > 0:25:31So with Laura all kitted out in her Pet Pressies uniform...
0:25:31 > 0:25:33Wow, there's loads of goodies in here.
0:25:33 > 0:25:37..they get the stall ready for the first customers.
0:25:37 > 0:25:39Are you interested in Laura's Pet Pressies?
0:25:39 > 0:25:41It's a pick and mix.
0:25:41 > 0:25:43Oh, I like the stockings, actually.
0:25:43 > 0:25:45They are great, aren't they?
0:25:45 > 0:25:46TOY SQUEAKS
0:25:46 > 0:25:48Is there a price list?
0:25:48 > 0:25:51The Christmas special offer, £8...
0:25:51 > 0:25:53- OK.- ..for all of these.
0:25:53 > 0:25:56So two bags of treats, two toys... Wow.
0:25:57 > 0:26:00But has Laura done enough to secure the deal?
0:26:00 > 0:26:02I'm going to take two of those.
0:26:02 > 0:26:05- OK.- And that one. Is that OK?
0:26:05 > 0:26:07That'll be £4.80, please.
0:26:07 > 0:26:09£4.80, OK.
0:26:09 > 0:26:10Thank you.
0:26:11 > 0:26:15- Thank you.- That's lovely, thank you very much, Laura.
0:26:15 > 0:26:16- OK.- Good luck.- Thank you.
0:26:16 > 0:26:18- Bye!- Bye!
0:26:18 > 0:26:21Ker-ching! Laura's first sale.
0:26:21 > 0:26:22She is on a roll.
0:26:22 > 0:26:26- Hello.- Hello.- Are you interested in Laura's Pet Pressies?
0:26:26 > 0:26:28Are you looking for a cat or a dog?
0:26:28 > 0:26:30- For a cat.- OK.
0:26:30 > 0:26:32Let's have this one. She went through everything that she had
0:26:32 > 0:26:35and she talked me into the whole deal.
0:26:35 > 0:26:37Oh, do I want that at home? What do you reckon?
0:26:37 > 0:26:39SQUEAKING
0:26:39 > 0:26:40I thought it looked brilliant.
0:26:40 > 0:26:42I was excited to see what she had on offer.
0:26:42 > 0:26:45Do you know, Laura is doing so well? I'm so proud of her.
0:26:45 > 0:26:47You can choose another toy.
0:26:47 > 0:26:51You can see how she's sort of talking to the customers. Great job.
0:26:51 > 0:26:53Laura is a natural at this.
0:26:53 > 0:26:55She's got her prices right.
0:26:55 > 0:26:56- All for £8.- Right.
0:26:56 > 0:26:58- You've got a deal.- OK.
0:26:58 > 0:27:00Really great job.
0:27:01 > 0:27:05Today has been really amazing cos we got loads of sales
0:27:05 > 0:27:07and have made loads of profit as well.
0:27:08 > 0:27:09Here's your change.
0:27:09 > 0:27:13And I've proven to Claire that my stall is really good.
0:27:13 > 0:27:16What do you think you're going to do next with your business?
0:27:16 > 0:27:19I think I might do a few more market stalls
0:27:19 > 0:27:22in other places using all of this.
0:27:22 > 0:27:23You've done an amazing job.
0:27:23 > 0:27:27After today, I know that Laura's Pet Pressies
0:27:27 > 0:27:29could be a successful business.
0:27:30 > 0:27:33All of our successful pitchers have won over the gurus
0:27:33 > 0:27:37to get financial backing and fantastic advice
0:27:37 > 0:27:39to move their business forward.
0:27:39 > 0:27:44Now they're ready to become the next generation of business gurus.