0:00:02 > 0:00:04Imagine a year's worth of pocket money up for grabs,
0:00:04 > 0:00:06just waiting for kids like you
0:00:06 > 0:00:09from across the UK to come up with a winning business pitch.
0:00:09 > 0:00:11- I live in Newcastle... - ..Birmingham...
0:00:11 > 0:00:12..I'm from Manchester.
0:00:12 > 0:00:15Could you spot a gap in the market?
0:00:15 > 0:00:21My business idea is called My Perfect Library. It's an app.
0:00:21 > 0:00:23What's your big idea?
0:00:23 > 0:00:26My business idea is Football Cards World.
0:00:26 > 0:00:29Or are you the next Branson, Sugar or Dyson?
0:00:29 > 0:00:32My pitch is about a healthy fruit tuck shop.
0:00:34 > 0:00:38Now, budding entrepreneurs are entering the pocket money pitch off.
0:00:38 > 0:00:42All are hoping to secure that valuable pot of cash and the
0:00:42 > 0:00:45priceless help of our top industry gurus
0:00:45 > 0:00:47to kick-start their businesses.
0:00:47 > 0:00:52They will have just one chance to call for help - and this is it!
0:00:52 > 0:00:55The Pause My Pitch button.
0:00:55 > 0:00:57One guru to impress -
0:00:57 > 0:01:00only one idea can come out on top.
0:01:01 > 0:01:03This is Pocket Money Pitch!
0:01:12 > 0:01:16Pocket Money Pitchers, it's time to go head-to-head.
0:01:16 > 0:01:19Present your pitch.
0:01:19 > 0:01:21- The pitcher...- ..I've chosen... - ..is...
0:01:32 > 0:01:35We have searched the whole of the UK
0:01:35 > 0:01:38to find the best young business talent.
0:01:39 > 0:01:41And you didn't disappoint.
0:01:41 > 0:01:44In each episode, six pitchers will battle it out.
0:01:44 > 0:01:47Today they've got businesses you can use
0:01:47 > 0:01:50by just turning on your computer.
0:01:50 > 0:01:52Out of every £5 spent in the UK,
0:01:52 > 0:01:58£1 is spent online - that's £50 billion every year!
0:01:58 > 0:02:00Only three will get the chance
0:02:00 > 0:02:03to pitch in the Vault to today's guru, Sarah Jane Thomson.
0:02:03 > 0:02:07Sarah Jane is a giant in the online business world.
0:02:07 > 0:02:10She founded a leading children's newspaper,
0:02:10 > 0:02:13and is worth around £15 million.
0:02:13 > 0:02:17Our pitchers can improve their chances of impressing the guru
0:02:17 > 0:02:20by winning the support of a business buddy.
0:02:20 > 0:02:23As successful entrepreneurs in their own fields,
0:02:23 > 0:02:26they'll be able to spot a winning idea.
0:02:26 > 0:02:29So they are our buddies. Here are our pitchers.
0:02:32 > 0:02:36In our first head-to-head is 11-year-old Shanika from London.
0:02:38 > 0:02:41I'm a great businessperson, because I'm very creative
0:02:41 > 0:02:43and I can think on my feet.
0:02:43 > 0:02:46She'll be up against brother-and-sister duo 8-year-old
0:02:46 > 0:02:49Stanley and 10-year-old Anna from Leeds.
0:02:51 > 0:02:53Stanley's more the creative one in our business.
0:02:53 > 0:02:56And Anna's normally the computer whizz kid.
0:02:56 > 0:02:58- But together... - BOTH:- ..we are brilliant.
0:03:02 > 0:03:06The two teams will go head-to-head, and whoever gets the most votes
0:03:06 > 0:03:11from our buddies will go through to pitch to the guru.
0:03:11 > 0:03:13First up is Shanika.
0:03:16 > 0:03:20I'm here to represent my business, which is called Earth to Caric.
0:03:20 > 0:03:23My business offers personalised school accessories,
0:03:23 > 0:03:26using the caricature of the wearer.
0:03:26 > 0:03:29I would like to place these caricatures onto items
0:03:29 > 0:03:33such as rucksacks, hooded tops,
0:03:33 > 0:03:36pencil cases, PE kits,
0:03:36 > 0:03:38stationery and so on.
0:03:38 > 0:03:41My target market would be girls and boys
0:03:41 > 0:03:44between the ages of 5 and 11.
0:03:44 > 0:03:46I think my business has potential
0:03:46 > 0:03:50and it could extend for older people
0:03:50 > 0:03:53between the ages of 20s and 40s.
0:03:56 > 0:04:01Personalising products with original caricature drawings is a unique
0:04:01 > 0:04:05idea, but how will it stand up next to Anna and Stanley's business?
0:04:07 > 0:04:11designmypencilcase.com is a website where children
0:04:11 > 0:04:15and parents go to choose and to design their own pencil cases.
0:04:15 > 0:04:17This can be based on...
0:04:17 > 0:04:21Size, material, colour, text and text colour.
0:04:21 > 0:04:25We will also develop an app to go with our website.
0:04:25 > 0:04:28A recent press release states that approximately 12 million
0:04:28 > 0:04:31pencil cases are sold each year at an average cost of £5
0:04:31 > 0:04:35per pencil case and another £5 for its contents,
0:04:35 > 0:04:38such as pens, pencils, rulers, etc.
0:04:38 > 0:04:40- BOTH:- Thank you.
0:04:40 > 0:04:43The buddies have heard two ideas selling personalised school
0:04:43 > 0:04:45accessories online.
0:04:45 > 0:04:50Now they must choose which one they think has the most potential.
0:04:50 > 0:04:53First up, it's online business expert, Ben.
0:04:55 > 0:04:58Well done to Earth to Caric. I think you've got a great business
0:04:58 > 0:05:01but I'm going to vote for designmypencilcase.com
0:05:01 > 0:05:04That's one vote for Anna and Stanley.
0:05:04 > 0:05:07Next up, product designer Emily.
0:05:08 > 0:05:11I'm going to go Earth to Caric.
0:05:11 > 0:05:15And that's because you can see a real trend of personalising emojis
0:05:15 > 0:05:18and emoticons now, so I think it's fantastic.
0:05:19 > 0:05:22Now, internet entrepreneur Suleman.
0:05:22 > 0:05:26Design My Pencil Case, I thought your pitch was excellent,
0:05:26 > 0:05:30so I'm going to go for designmypencilcase.com.
0:05:30 > 0:05:33designmypencilcase.com, you have got two votes there.
0:05:33 > 0:05:36You only need one more buddy to press their light for you
0:05:36 > 0:05:39and then you are through to the next stage.
0:05:39 > 0:05:41Next to vote is designer Emma Jayne.
0:05:43 > 0:05:46I'm going to vote for Design My Pencil Case.
0:05:46 > 0:05:49designmypencilcase.com, you've made it through to the next stage.
0:05:49 > 0:05:51You've got three votes there.
0:05:51 > 0:05:53Shanika, unfortunately, it means you don't,
0:05:53 > 0:05:57but let's find out what our final buddy thought. Amber?
0:05:57 > 0:06:00My vote is with designyourpencilcase.com.
0:06:01 > 0:06:04Well done to designmypencilcase.com.
0:06:04 > 0:06:06Shanika didn't quite make it today,
0:06:06 > 0:06:10but she's still determined to get her business off the ground.
0:06:10 > 0:06:13I'm really happy that Emily voted for me
0:06:13 > 0:06:16and I'm going to carry on with this business idea.
0:06:17 > 0:06:20Getting four of the five buddy votes,
0:06:20 > 0:06:23Anna and Stanley are now in control and can choose who
0:06:23 > 0:06:27they want to work with from the buddies who voted for them.
0:06:27 > 0:06:32There's Ben, who started making websites at just 11 years old.
0:06:32 > 0:06:36Suleman, one of the UK's top online entrepreneurs.
0:06:36 > 0:06:40Emma-Jayne, who's won awards for her quirky and creative business.
0:06:42 > 0:06:46Or Amber, who knows all about selling products online.
0:06:46 > 0:06:49Amber, or Ben.
0:06:49 > 0:06:51I want our website to be good.
0:06:51 > 0:06:54The buddy they choose will help them develop their pitch
0:06:54 > 0:06:57and be their lifeline when they face the guru,
0:06:57 > 0:07:00so it's vital they choose the right buddy.
0:07:00 > 0:07:02- We're going to go with Ben.- Ben.
0:07:02 > 0:07:03Ben, you're in!
0:07:05 > 0:07:09A delighted Ben goes to work with Anna and Stanley.
0:07:11 > 0:07:15It's now time for our next head-to-head.
0:07:15 > 0:07:18First is 12-year-old Amelia from Northampton.
0:07:18 > 0:07:21I do stand up for what I believe in, so if I had an idea
0:07:21 > 0:07:24that I particularly believed in in business,
0:07:24 > 0:07:27I could present that in a good way.
0:07:27 > 0:07:30And she's going head-to-head with sisters 10-year-old Esme
0:07:30 > 0:07:34and 12-year-old Nommy from Aberdeen.
0:07:34 > 0:07:37- We're mind readers. - I always know what she's thinking
0:07:37 > 0:07:38and she always knows what I'm thinking.
0:07:38 > 0:07:42And that's why we're going to make a really good team.
0:07:42 > 0:07:46With restaurant owner Luke as a new addition to our line-up of buddies,
0:07:46 > 0:07:49it's time for Amelia to deliver her pitch.
0:07:51 > 0:07:52Hello.
0:07:52 > 0:07:55I'm Amelia and I'd like to introduce you to Quirky Breaks,
0:07:55 > 0:07:58an online business which allows people to fully design
0:07:58 > 0:08:00their own individual windbreak.
0:08:00 > 0:08:03They would design their windbreak a panel at a time.
0:08:03 > 0:08:05This is a unique selling point.
0:08:05 > 0:08:08In the summer, beaches fill up with people trying to get a day
0:08:08 > 0:08:10in the sun before it starts raining again.
0:08:10 > 0:08:13If a child was to wander off to play, turning round to
0:08:13 > 0:08:15a sea of almost identical windbreaks could be frightening.
0:08:15 > 0:08:18If they were to turn around and see the patterns
0:08:18 > 0:08:20and colours of their unique windbreak, it would be an
0:08:20 > 0:08:25easily recognisable landmark for the child to safely return to.
0:08:25 > 0:08:27There is a gap in the market for THIS product.
0:08:27 > 0:08:30A gap that Quirky Breaks windbreaks can fill.
0:08:30 > 0:08:31Thank you.
0:08:32 > 0:08:36A bright idea for our windy British beaches from Amelia there,
0:08:36 > 0:08:39but will Esme and Nommy turn the tide?
0:08:42 > 0:08:45Our product is different from anything else on the market,
0:08:45 > 0:08:48because it offers the buyer a chance to get a personalised
0:08:48 > 0:08:49gift for those whom they love.
0:08:49 > 0:08:52Our frames showcase just how much love and thought
0:08:52 > 0:08:53can go into one gift.
0:08:53 > 0:08:54Here's an example.
0:08:54 > 0:08:56First, we ask the customer words
0:08:56 > 0:08:58that are close to the person that the gift is for.
0:08:58 > 0:09:00For example, friendly, funny and kind.
0:09:00 > 0:09:02Then we ask the occasion of the gift.
0:09:02 > 0:09:06A birthday, anniversary, or for a favourite teacher.
0:09:06 > 0:09:08We then look for these words or even images if requested,
0:09:08 > 0:09:12in newspapers, magazines or other recyclables.
0:09:12 > 0:09:16This is what gives our product its unique, eco-friendly feel.
0:09:16 > 0:09:19I think we all know the person who is impossible to buy
0:09:19 > 0:09:22a gift for and please. Now that'll all be history.
0:09:22 > 0:09:25Our business will succeed because it appeals to everyone
0:09:25 > 0:09:27and is great value for money.
0:09:27 > 0:09:29Thank you for listening.
0:09:29 > 0:09:32Esme and Nommy have tapped into the business trend for selling
0:09:32 > 0:09:37crafty creations online. Now it's all down to the buddy's votes.
0:09:37 > 0:09:39First up, restaurant owner Luke.
0:09:41 > 0:09:45- I'm going to be going for Frame, Fern and Feather.- There we go.
0:09:45 > 0:09:47One vote for you.
0:09:47 > 0:09:49'Next, Emily.'
0:09:49 > 0:09:53Fantastic job, guys, I am also going to go for Frame, Fern and Feather.
0:09:55 > 0:09:57'Esme and Nommy now have two votes.
0:09:57 > 0:09:59'If Suleman also votes for them,
0:09:59 > 0:10:02'then they will go through to the next stage.'
0:10:02 > 0:10:05It was just too close to call for me, this one.
0:10:05 > 0:10:08- But I'm going to go for Quirky Break.- Quirky Breaks, there you go.
0:10:08 > 0:10:10There's a vote in the bag there.
0:10:10 > 0:10:12'Next to vote is Emma-Jayne.'
0:10:12 > 0:10:16I love both ideas but I'm also going to go for Quirky Breaks.
0:10:18 > 0:10:23'With two votes each, it's down to Amber to cast the deciding vote.'
0:10:27 > 0:10:30It's a really, really tough decision
0:10:30 > 0:10:33because there were strong pitches from both of you.
0:10:35 > 0:10:38But I am going to have to vote with...
0:10:44 > 0:10:46..Frame, Fern and Feather.
0:10:48 > 0:10:51'Wow, it was so close at three votes to two.
0:10:51 > 0:10:54'But it's Amelia who will be going home.'
0:10:56 > 0:11:00I really, really enjoyed it and I think I did my pitch really well
0:11:00 > 0:11:05and it all came down to, you know, which idea they liked on the day.
0:11:05 > 0:11:09The tables have now turned and it's Esme and Nommy who get to choose
0:11:09 > 0:11:13one of the three business buddies to help them pitch to the guru.
0:11:13 > 0:11:16It's an important decision.
0:11:16 > 0:11:18How... In which ways to think you could help us
0:11:18 > 0:11:19develop our business?
0:11:19 > 0:11:22Where I could help you out mainly is from a marketing perspective
0:11:22 > 0:11:24and also scalability.
0:11:24 > 0:11:27We ship products to 52 different countries and, if you're online,
0:11:27 > 0:11:29there's no reason you can't be global.
0:11:29 > 0:11:33My background is in the gift industry, so I'm very familiar with
0:11:33 > 0:11:38the territory that you're trying to conquer with your business.
0:11:38 > 0:11:40Who would you like to pick as your buddy?
0:11:40 > 0:11:43First off, I think you've all got really strong points
0:11:43 > 0:11:45but I think that we're going to go for Amber.
0:11:45 > 0:11:47- Amber.- Amber.
0:11:47 > 0:11:50'Check out those moves. Now Amber goes to work with the girls.'
0:11:53 > 0:11:57'It's time for our final head-to-head.
0:11:57 > 0:12:00'It's 13-year-old Daniel from Essex.'
0:12:00 > 0:12:03I'm passionate about coding because it's all about, like,
0:12:03 > 0:12:07making your own program to do something that you want it to do.
0:12:07 > 0:12:11It's like a jigsaw, putting all the different blocks together.
0:12:11 > 0:12:14'He's up against 12-year-old Carys
0:12:14 > 0:12:16'and 13-year-old Beth from Eastbourne.'
0:12:18 > 0:12:19Running a business is really hard to do
0:12:19 > 0:12:24but being best friends helps because we knew each other's qualities.
0:12:24 > 0:12:29- 'With branding expert Bianca joining the buddy- line up...' Hello.
0:12:29 > 0:12:33'..it's time for the next round. First up, Coding Kids..
0:12:34 > 0:12:37Coding Kids is a website where you can buy and download
0:12:37 > 0:12:42a set of tutorials that teach kids how to code their own websites.
0:12:42 > 0:12:47This is Cody, he will be taking you through all the tutorials.
0:12:47 > 0:12:51Unlike other tutorials, Coding Kids is in a safe environment,
0:12:51 > 0:12:55as there are no cookies, no ads and it's accessible off-line.
0:12:58 > 0:13:01I would like to get this package into every secondary school
0:13:01 > 0:13:04in the UK, of which there are around 5,000,
0:13:04 > 0:13:06because HTML is now part of the National Curriculum,
0:13:06 > 0:13:10therefore making Coding Kids a valuable teaching resource.
0:13:10 > 0:13:11Thank you for listening.
0:13:12 > 0:13:17'Daniel wants to turn his coding hobby into a profitable business.
0:13:17 > 0:13:21'Next to pitch, it's Carys and Beth, who've come up with a unique app
0:13:21 > 0:13:23'that rewards kids for doing chores at home.'
0:13:26 > 0:13:30- Hello, I'm Beth...- ..and I'm Carys. We are the founders of this app.
0:13:30 > 0:13:32Our app is called Chore Challenge.
0:13:32 > 0:13:34We hope it provides families with a stress-free week without
0:13:34 > 0:13:38having children complaining about having to complete chores.
0:13:38 > 0:13:41Also we hope that we can teach children important life skills,
0:13:41 > 0:13:43such as money awareness and saving.
0:13:45 > 0:13:47Our app turns chores into points,
0:13:47 > 0:13:49which can eventually end up as prizes.
0:13:49 > 0:13:54These prizes are selected and decided by the parents
0:13:54 > 0:13:55and the child together.
0:13:55 > 0:13:58The parent can choose to either insert the points once
0:13:58 > 0:14:02the chore has been done at the end of the day or week.
0:14:02 > 0:14:03Thank you for listening.
0:14:05 > 0:14:09Two fantastic pitches, the buddies face a tough choice.
0:14:09 > 0:14:12First up, Emma-Jayne.
0:14:12 > 0:14:15I liked them both but I'm going to go for Chore Challenge.
0:14:17 > 0:14:20Next is branding expert Bianca.
0:14:20 > 0:14:22I think you were both excellent
0:14:22 > 0:14:24but I'm going to go with Coding Kids.
0:14:24 > 0:14:27Coding Kids, there you go. You've got one each now.
0:14:27 > 0:14:30Let's find out who Luke's going to vote for.
0:14:30 > 0:14:33Some great ideas, guys, but, for me, Coding Kids.
0:14:35 > 0:14:37'Next it's Emily.'
0:14:37 > 0:14:39I'm going to go for Chore Challenge.
0:14:41 > 0:14:44Look at that. We are now even.
0:14:45 > 0:14:48Suleman, you have the deciding vote.
0:14:50 > 0:14:53- Who are you going to vote for? - Chore Challenge, great product...
0:14:55 > 0:14:59Daniel, I don't smile often but you did make me smile.
0:14:59 > 0:15:01I'm going to go for Coding Kids.
0:15:02 > 0:15:05Daniel, you've made it through, well done.
0:15:05 > 0:15:09'Another close result and, although Chore Challenge is going home,
0:15:09 > 0:15:11'they're not giving up on their business.'
0:15:11 > 0:15:13We're going to carry on our idea
0:15:13 > 0:15:16and hopefully it will be on the market soon.
0:15:16 > 0:15:21'Now Daniel gets to choose one of the three buddies who voted for him.
0:15:21 > 0:15:24'But who's the perfect fit for his business...
0:15:27 > 0:15:31'..Luke, who could really advise him on how to grow a company...
0:15:32 > 0:15:36'..Suleman, who has a background in starting online businesses...
0:15:37 > 0:15:41'..or Bianca, who could help Daniel with the marketing of this idea?'
0:15:44 > 0:15:45It's a tough choice.
0:15:50 > 0:15:52I'm going to go with Suleman.
0:15:52 > 0:15:53He's over the moon about that.
0:15:53 > 0:15:57I am actually really over the moon, I am, I genuinely am over the moon.
0:15:57 > 0:16:00Daniel, good luck, we will see you in the Vault a little bit later on.
0:16:00 > 0:16:01Thanks.
0:16:01 > 0:16:03So six have become three.
0:16:03 > 0:16:07designmypencilcase.com, Frame, Fern and Feather
0:16:07 > 0:16:08and Coding Kids.
0:16:08 > 0:16:12They will now prepare for their pitch to our guru, Sarah Jane.
0:16:19 > 0:16:23Sarah Jane is one of the UK's top media and tech entrepreneurs,
0:16:23 > 0:16:27who's set up and sold loads of successful businesses.
0:16:27 > 0:16:31I think, for me in business, it's been about being really
0:16:31 > 0:16:35passionate and getting fantastic people to believe as much as
0:16:35 > 0:16:38I do and to be as motivated as I am to see them through.
0:16:38 > 0:16:42So what will Sarah Jane be looking for from the new ideas?
0:16:42 > 0:16:44I'm looking for a pitch which is delivered in a really
0:16:44 > 0:16:48confident manner where they really understand their product
0:16:48 > 0:16:51and they've got a real, clear vision of how to take it to market.
0:16:51 > 0:16:54I want an idea that's going to be the next big thing.
0:16:54 > 0:16:57Hey, Daniel. Congratulations. Well done.
0:16:57 > 0:17:00One business will win time with Sarah Jane
0:17:00 > 0:17:03and a year's worth of pocket money.
0:17:03 > 0:17:06That's £322.40 to invest in their business.
0:17:08 > 0:17:13We've got an amount of time now that we can use to refine your pitch.
0:17:13 > 0:17:15The young entrepreneurs will need to use all
0:17:15 > 0:17:18the experience of their business buddies to help them.
0:17:18 > 0:17:21I want to talk about the five Ps of marketing.
0:17:21 > 0:17:24You've got product, price, place, people and then promotion.
0:17:24 > 0:17:27We're going to start when you first get into your pitch
0:17:27 > 0:17:28and you're going to say,
0:17:28 > 0:17:31"How do we find the next big tech idea in the UK?"
0:17:31 > 0:17:35- I believe I've got the answer to that and that is Coding Kids.- Yeah.
0:17:35 > 0:17:38Just be confident in your product because there's a real opportunity
0:17:38 > 0:17:42for your product here and you could create a really massive business.
0:17:43 > 0:17:46Now, while the pocket-money pitchers get ready,
0:17:46 > 0:17:49the Vault is preparing for the final showdown.
0:17:49 > 0:17:53The mission, to win over the guru.
0:17:53 > 0:17:56But if, at any point, the pitchers get stuck, they can press this,
0:17:56 > 0:18:00the Pause My Pitch button, and a guru will be locked away
0:18:00 > 0:18:03and the buddy will be able to run on and help them
0:18:03 > 0:18:06but they need to choose their time wisely with this
0:18:06 > 0:18:10because they can only "pause my pitch" once.
0:18:17 > 0:18:20'Sarah Jane is looking for confident pitchers who
0:18:20 > 0:18:23'understand their product and the future for their business.
0:18:23 > 0:18:26'First up, Anna and Stanley.
0:18:26 > 0:18:29'Ben is nervously watching backstage, ready to help
0:18:29 > 0:18:31'if they pause their pitch.'
0:18:31 > 0:18:33Good luck. Present your pitch.
0:18:34 > 0:18:38designmypencilcase.com is a place where children
0:18:38 > 0:18:41and parents go to choose and design their pencil case.
0:18:41 > 0:18:45To help start your design journey, Stanley and I have written a blog.
0:18:45 > 0:18:48This will help users to design their pencil case
0:18:48 > 0:18:51and also alert children to the latest trends in pencil cases.
0:18:51 > 0:18:55Pricing-wise, we charge 4.99 for plain pencil cases...
0:18:55 > 0:19:01- ..6.99 for personalised pencil cases...- ..and 1.99 for postage.
0:19:01 > 0:19:03A recent press release states that the stationery market
0:19:03 > 0:19:06in the UK is worth £1.2 billion.
0:19:07 > 0:19:10Approximately 12 million pencil cases are sold each year
0:19:10 > 0:19:13at an average price of £5 per pencil case
0:19:13 > 0:19:16and another £5 for its contents.
0:19:16 > 0:19:18This makes the market size for pencil cases
0:19:18 > 0:19:23to between £60 million to £120 million each year in the UK.
0:19:23 > 0:19:27If, in the first year, we take 1% of the market share,
0:19:27 > 0:19:33we will have sales of £600,000 and a net profit of £30,000.
0:19:33 > 0:19:35Design My Pencil Case is the place to go
0:19:35 > 0:19:37because we are passionate about school.
0:19:37 > 0:19:39Thank you.
0:19:39 > 0:19:42Wow, what a great pitch. Can I come and have a look?
0:19:42 > 0:19:44'A brilliant pitch from Anna and Stanley,
0:19:44 > 0:19:46'who clearly know their numbers.'
0:19:46 > 0:19:49Here are some of our finished products.
0:19:49 > 0:19:53'And they've brought prototypes to impress the guru.'
0:19:53 > 0:19:58This is our material that we'll use, that's one of ours zips.
0:19:58 > 0:20:00'Sarah Jane wants to know more.'
0:20:01 > 0:20:03Who came up with the idea?
0:20:03 > 0:20:07We both came up with the idea but I was getting kind of quite
0:20:07 > 0:20:11sick and tired of just buying pencil cases, not ones that I liked,
0:20:11 > 0:20:13so I thought,
0:20:13 > 0:20:15"Why don't we give children the opportunity
0:20:15 > 0:20:16"to design their pencil cases?"
0:20:16 > 0:20:19Has it been difficult to come up with the price?
0:20:19 > 0:20:24We've seen the prices that other websites sell
0:20:24 > 0:20:27and we've made ours a bit like theirs.
0:20:27 > 0:20:29And if you were to get the pocket money,
0:20:29 > 0:20:31what would you do with that money?
0:20:31 > 0:20:33Advertising, branding and marketing.
0:20:33 > 0:20:37- And what would you do for marketing? - We'll try and...
0:20:39 > 0:20:42Erm...
0:20:42 > 0:20:45This is something there buddy Ben knows all about.
0:20:47 > 0:20:50They've done it, they've paused their pitch,
0:20:50 > 0:20:54locking away Sarah Jane, so that Ben can give them some advice.
0:20:54 > 0:20:56Massive well done, guys, you're doing really well.
0:20:56 > 0:20:59Obviously we need to think about how you're going to spend
0:20:59 > 0:21:02- the marketing. So we were going to target Leeds, weren't we?- Yeah.
0:21:02 > 0:21:04So what sort of things in Leeds could we do?
0:21:04 > 0:21:06- Children's magazines. - Children's magazines.
0:21:06 > 0:21:09What about actually going to events? What did we say about...?
0:21:09 > 0:21:11- Christmas fairs.- Christmas fairs and things like that.
0:21:11 > 0:21:13Yeah, so that's putting you in front of a customer,
0:21:13 > 0:21:15that's going to be really effective.
0:21:15 > 0:21:17- Yeah? Shall we say them things? - Yeah.
0:21:17 > 0:21:19High fives all round. Let's do it.
0:21:25 > 0:21:29Erm, we'd try and put them in school magazines,
0:21:29 > 0:21:33try and sell it in children's magazines, newspapers
0:21:33 > 0:21:37and also school events such as Christmas fairs and summer fairs.
0:21:37 > 0:21:40- OK, sounds great. Brilliant, thanks ever so much.- Thank you.
0:21:46 > 0:21:50'Next up, it's the mind-reading sisters Esme and Nommy.'
0:21:50 > 0:21:53Good luck, girls, present your pitch.
0:21:55 > 0:21:59Spend 17 hours going round the shops and still coming back with nothing?
0:21:59 > 0:22:02- You've been there, I've been there. - We've all been there.
0:22:02 > 0:22:04It's time to get personal.
0:22:04 > 0:22:06Our product will make those gift-shopping frustrations
0:22:06 > 0:22:07a thing of the past.
0:22:07 > 0:22:13We want our website to become the number-one destination for DIY kits.
0:22:13 > 0:22:17Our DIY kits allow people to create one of these in their very own home.
0:22:17 > 0:22:20We will sell these for £9.99,
0:22:20 > 0:22:25creating an average profit yearly of £30,000.
0:22:25 > 0:22:28Ambitious? Maybe, but we've got the facts.
0:22:28 > 0:22:31As financial manager, I have done a lot of research.
0:22:31 > 0:22:37We have found that if we oversource this to places like China,
0:22:37 > 0:22:41we can buy frames for as little as £1.
0:22:41 > 0:22:44Our business will succeed because it's appealing to everyone
0:22:44 > 0:22:46and because it's great value for money.
0:22:46 > 0:22:47Thank you for listening.
0:22:48 > 0:22:50They have nailed it on the numbers
0:22:50 > 0:22:53but Sarah Jane has questions about the product.
0:22:54 > 0:22:59Hello, girls, can you tell me what would the customer be choosing?
0:22:59 > 0:23:01They would be choosing different words?
0:23:01 > 0:23:03Words and the background of the wallpaper.
0:23:04 > 0:23:08And who is your target market? Who are you hoping to sell to?
0:23:12 > 0:23:14I want to pause my pitch.
0:23:16 > 0:23:18Another tricky question
0:23:18 > 0:23:22but hopefully Amber can get the girls back on track.
0:23:22 > 0:23:25We haven't really thought about what our target market would be.
0:23:25 > 0:23:28So let's think about what's in the kit. So who's that appealing to?
0:23:28 > 0:23:33- Teenagers...- Teenagers, preteens. Also the adults.- 11 to adults?
0:23:33 > 0:23:36Yeah. OK, it's going really well.
0:23:43 > 0:23:47Our target market is very large and it ranges from preteens to adults
0:23:47 > 0:23:50but also our themes can be done to suit the age.
0:23:50 > 0:23:52OK, that's brilliant, thank you very much, girls.
0:23:58 > 0:24:02'The last contender - it's Daniel with his business Coding Kids.'
0:24:04 > 0:24:09How do we get the next big idea to come from the UK?
0:24:09 > 0:24:13I'm Daniel and this is Cody and we're on a mission,
0:24:13 > 0:24:18a mission to teach every child in the UK to code.
0:24:18 > 0:24:22Our idea is a website where you can buy and download
0:24:22 > 0:24:26a set of tutorials that teach kids how to code their own websites.
0:24:26 > 0:24:29They are based on the programming language HTML,
0:24:29 > 0:24:32which is all part of the National Curriculum.
0:24:32 > 0:24:35Cody will be there to take them through it step-by-step.
0:24:35 > 0:24:39The tutorials have global impact too, as it boosts the economy,
0:24:39 > 0:24:40creates new jobs
0:24:40 > 0:24:45and equips younger people to get ready for the job world out there.
0:24:45 > 0:24:48Coding Kids is already being trialled in my school at the moment
0:24:48 > 0:24:51and they have given me excellent reviews.
0:24:51 > 0:24:53Thank you for listening.
0:24:53 > 0:24:54Wow, thank you.
0:24:55 > 0:24:58Daniel has done a first-class pitch
0:24:58 > 0:25:02but how will he stand up to Sarah Jane's questions?
0:25:02 > 0:25:04So you're very passionate about this, Daniel.
0:25:04 > 0:25:06- Can you code yourself? - Yeah, I can.
0:25:06 > 0:25:10I coded the tutorials by myself and the sales website too.
0:25:10 > 0:25:14And how would you use the money if you were to get the pocket money?
0:25:14 > 0:25:17I was going to spend it on a web shop for my website,
0:25:17 > 0:25:20so where users can buy...buy the tutorials and it's a safe...
0:25:20 > 0:25:25safe environment where they buy it, so there's no hacks or anything.
0:25:25 > 0:25:28Coding Kids is a great name but have you got the URL for that name?
0:25:28 > 0:25:30Yes, it is, erm,
0:25:30 > 0:25:35www.coding-kids.net
0:25:35 > 0:25:37Thank you very much, Daniel.
0:25:37 > 0:25:41'Good going from Daniel and his furry friend Cody.
0:25:41 > 0:25:42'The final pitch is done.'
0:25:49 > 0:25:50'They have given it their all
0:25:50 > 0:25:56'but only one business can receive the year's worth of pocket money.'
0:25:56 > 0:25:59They all did brilliantly, fantastic ideas.
0:25:59 > 0:26:02Design My Pencil Case, very innovative.
0:26:02 > 0:26:04You knew your numbers and I love the idea.
0:26:04 > 0:26:07Frame, Fern and Feather, very focused
0:26:07 > 0:26:11and I would definitely buy one of those, I think they're fantastic.
0:26:11 > 0:26:14And then Coding Kids, really innovative,
0:26:14 > 0:26:17so much passion and belief from you.
0:26:17 > 0:26:18It's so hard for me to choose.
0:26:20 > 0:26:23Sarah Jane, who is the prize pitcher?
0:26:23 > 0:26:25The pitcher I've chosen is...
0:26:37 > 0:26:38..Coding Kids.
0:26:38 > 0:26:41APPLAUSE
0:26:47 > 0:26:50- Congratulations, sir, well done. - Well done. Brilliant.
0:26:50 > 0:26:53- How do you feel? - Yeah, I really didn't expect it.
0:26:53 > 0:26:55- I thought the other pitches were too good.- Yeah.
0:26:55 > 0:26:57Well, we are so proud of you.
0:26:57 > 0:27:00I thought both the other pitches were really brilliant
0:27:00 > 0:27:04but I think Daniel's pitch was incredibly passionate.
0:27:04 > 0:27:08I just was captivated by a belief and a passion to create
0:27:08 > 0:27:11something, which he'd clearly spent so much time thinking about.
0:27:11 > 0:27:13Unfortunately we didn't win but...
0:27:13 > 0:27:16- We're still going to carry on with the business.- Yeah.
0:27:16 > 0:27:19I'm pleased that we've got this far and I'm really proud.
0:27:19 > 0:27:23It's definitely encouraged us to do something a lot more with the idea.
0:27:23 > 0:27:24Yeah, definitely.
0:27:25 > 0:27:28So, Daniel, welcome to First News.
0:27:28 > 0:27:31Daniel has a year's worth of pocket money to help
0:27:31 > 0:27:33get his business off the ground.
0:27:33 > 0:27:37So do you want to try and bring these two logos together and see how...
0:27:37 > 0:27:40Yeah, so maybe put, like, Cody on the side of the logo.
0:27:40 > 0:27:43Find out what he learned from his time with Sarah Jane in
0:27:43 > 0:27:47Pocket Money Pitch - What Happened Next? at the end of this series.
0:27:47 > 0:27:49Is this the kind of thing that you had in mind?
0:27:49 > 0:27:52- I like the way the wings blend into the...- You think it looks good?
0:27:52 > 0:27:54Yeah, it's brilliant.