0:00:02 > 0:00:04Imagine a year's worth of pocket money up for grabs
0:00:04 > 0:00:07just waiting for kids like you from across the UK
0:00:07 > 0:00:09to come up with a winning business pitch.
0:00:09 > 0:00:12- I live in Newcastle.- ..in Wallasey. - I am from Sunderland.
0:00:12 > 0:00:15Could you spot a gap in the market?
0:00:15 > 0:00:18- Our business idea is... - ..specially made waffles.
0:00:18 > 0:00:20What's your big idea?
0:00:20 > 0:00:23Our idea is of a healthy fast-food restaurant.
0:00:23 > 0:00:27Or are you the next Branson, Sugar or Dyson?
0:00:27 > 0:00:30- Our business idea is... - ..a multicoloured icing pen.
0:00:31 > 0:00:35Now budding entrepreneurs are entering the pocket money pitch-off.
0:00:35 > 0:00:39All are hoping to secure that valuable pot of cash
0:00:39 > 0:00:42and the priceless help of our top industry gurus
0:00:42 > 0:00:45to kick-start their businesses.
0:00:45 > 0:00:49They will have just one chance to call for help.
0:00:49 > 0:00:52And this is it - the Pause My Pitch button.
0:00:52 > 0:00:58One guru to impress, only one idea can come out on top.
0:00:58 > 0:01:00This is Pocket Money Pitch.
0:01:08 > 0:01:12Pocket money pitchers, it's time to go head-to-head.
0:01:13 > 0:01:15Present your pitch.
0:01:15 > 0:01:18- The pitcher... - ..I've chosen...- ..is...
0:01:28 > 0:01:31We have searched the whole of the UK
0:01:31 > 0:01:34to find the best young business talent.
0:01:35 > 0:01:37And you didn't disappoint.
0:01:37 > 0:01:41In each episode, six businesses will compete.
0:01:41 > 0:01:42Today's young entrepreneurs
0:01:42 > 0:01:45are trying to break into the pet industry,
0:01:45 > 0:01:50a sector we spend nearly £6 billion on each year in the UK.
0:01:50 > 0:01:53It's a huge market they want to get their paws on.
0:01:55 > 0:01:58Only three businesses will get the chance to pitch in the vault
0:01:58 > 0:02:01to today's guru, Claire Gavin.
0:02:01 > 0:02:02Claire is head of innovation
0:02:02 > 0:02:05at the UK's largest pet retailer
0:02:05 > 0:02:09which has yearly profits of over £120 million.
0:02:11 > 0:02:13Our pitchers can improve their chances
0:02:13 > 0:02:14of impressing Claire,
0:02:14 > 0:02:17by winning over the business buddies.
0:02:17 > 0:02:19These guys are top entrepreneurs
0:02:19 > 0:02:21who will be able to spot the ideas
0:02:21 > 0:02:23that stand out from the herd.
0:02:23 > 0:02:27So, they are our buddies. Here are our pitchers.
0:02:27 > 0:02:29In our first head-to-head
0:02:29 > 0:02:30are 14-year-old friends
0:02:30 > 0:02:34Rebecca and Laura from South London.
0:02:34 > 0:02:37- Laura is amazing at horse riding. - And Becky's amazing at dancing.
0:02:37 > 0:02:40And this is why we want to make a business together.
0:02:40 > 0:02:42They're against Lauren, aged 13,
0:02:42 > 0:02:44James, who's 12, and Ellen, who's 14.
0:02:44 > 0:02:45They're from Leeds.
0:02:45 > 0:02:48I've known James for 13 years and I've known Lauren for seven,
0:02:48 > 0:02:51and since I've met Lauren, we've all been best friends.
0:02:57 > 0:02:59The two teams will go head-to-head,
0:02:59 > 0:03:02and whoever gets the most votes from our buddies
0:03:02 > 0:03:05will go through to pitch to the guru.
0:03:05 > 0:03:07First up, Rebecca and Laura.
0:03:09 > 0:03:10Our product is cakes for horses,
0:03:10 > 0:03:13and they come in all shapes, sizes and flavours.
0:03:13 > 0:03:15We plan to handmake these products at home
0:03:15 > 0:03:17and sell them in equestrian shops
0:03:17 > 0:03:20and on the high streets and retailers in the UK. Also online.
0:03:20 > 0:03:22Our business is about giving owners
0:03:22 > 0:03:25a chance to personalise their horse's treat,
0:03:25 > 0:03:29to make sure their horses and owners enjoy as much as they deserve,
0:03:29 > 0:03:31and our biggest aim will be to give these beautiful animals
0:03:31 > 0:03:34a personal, unique and enjoyable treat
0:03:34 > 0:03:36their owners will know that they'll love.
0:03:36 > 0:03:38We believe our product is unique and different,
0:03:38 > 0:03:40cos from our research, it doesn't exist
0:03:40 > 0:03:42in the current horse treat market.
0:03:42 > 0:03:43So, we believe that this is a good thing
0:03:43 > 0:03:45for all owners and riders to do.
0:03:45 > 0:03:49Our cakes vary from a small cupcake to triple-layer large cakes -
0:03:49 > 0:03:51it's down to the buyer.
0:03:51 > 0:03:54- BOTH:- Thank you for tacking the time to listen to our pitch.
0:03:55 > 0:03:59Tasty. No long faces from the buddies after that pitch.
0:03:59 > 0:04:01The girls will be hoping their horsing around
0:04:01 > 0:04:03will keep them in the race.
0:04:03 > 0:04:05Next up is Collarny.
0:04:08 > 0:04:10We're here today to talk to you about our business
0:04:10 > 0:04:13of personalised collars for cats and dogs.
0:04:13 > 0:04:15It's very easy to make our products,
0:04:15 > 0:04:17and we can make them in quick succession.
0:04:17 > 0:04:18It's very simple.
0:04:18 > 0:04:21By taken two lengths of elastic
0:04:21 > 0:04:24and using a design pattern which we've made ourself,
0:04:24 > 0:04:25not only do we have letters,
0:04:25 > 0:04:27but we can go from the numbers one to ten,
0:04:27 > 0:04:31full stops, exclamation marks and question marks.
0:04:31 > 0:04:34To design your collar, you'll visit our website, collarny.co.uk,
0:04:34 > 0:04:36where you'll be able to see our previous work
0:04:36 > 0:04:39and then click on the order button to start designing.
0:04:39 > 0:04:42On there there'll be four parts where you do the name you want,
0:04:42 > 0:04:45the two colours, the type of collar
0:04:45 > 0:04:48and then you put in your address so we know where to send it.
0:04:48 > 0:04:50Our prices are really important to us.
0:04:50 > 0:04:54Our large is £2.50, our medium is £2,
0:04:54 > 0:04:56our sensitive is £1.75,
0:04:56 > 0:05:00and our small/cat is £1.50.
0:05:01 > 0:05:03They did it. Nice one, team.
0:05:03 > 0:05:06But have they done enough to collar the buddies?
0:05:06 > 0:05:09Only one business can go through -
0:05:09 > 0:05:12Happy Horse Cakes or Collarny.
0:05:12 > 0:05:14First to vote, Amber.
0:05:17 > 0:05:19I'm going to be voting for Collarny.
0:05:22 > 0:05:24Next up, Luke.
0:05:25 > 0:05:27I will be voting for Collarny.
0:05:30 > 0:05:32If Bianca also votes for Collarny,
0:05:32 > 0:05:35then they will win this head-to-head.
0:05:35 > 0:05:36I'm going for Happy Horse Cakes.
0:05:39 > 0:05:42Next to vote, it's Suleman.
0:05:42 > 0:05:44I'm going for Happy Horse Cakes.
0:05:45 > 0:05:47Ah, they're neck-and-neck.
0:05:47 > 0:05:51Collarny and Happy Horse Cakes now have two votes each.
0:05:51 > 0:05:54Whoever Emma-Jayne votes for will go through.
0:06:00 > 0:06:02I liked them both...
0:06:07 > 0:06:09..but I'm going for Collarny.
0:06:10 > 0:06:13So close, and such a tough decision for the buddies,
0:06:13 > 0:06:16but it's Happy Horse Cakes who are going home.
0:06:18 > 0:06:20I think that we still want to carry on with the business
0:06:20 > 0:06:23cos I still believe it is a really good idea.
0:06:23 > 0:06:25Collarny are now in control
0:06:25 > 0:06:29and can choose from Amber, Luke and Emma-Jayne,
0:06:29 > 0:06:30who all want to prove
0:06:30 > 0:06:34that they can take their business to the next level.
0:06:34 > 0:06:37You need to think about the margins in the product
0:06:37 > 0:06:40and really be confident in what you're saying,
0:06:40 > 0:06:43and I think I can probably help you formulate that.
0:06:43 > 0:06:46With the website, I'd be looking at how to up-sell even further.
0:06:46 > 0:06:49So they're coming onto the site to buy your product,
0:06:49 > 0:06:52but what else could you potentially give around that?
0:06:52 > 0:06:54I think the prices are probably the one area
0:06:54 > 0:06:56that we could do some work on,
0:06:56 > 0:06:58but I think you've got a fantastic product, fantastic idea,
0:06:58 > 0:07:00and there's a lot of scope in it.
0:07:00 > 0:07:03Now, it's crucial that Collarny choose the buddy
0:07:03 > 0:07:06whose skills and experience will help them the most.
0:07:06 > 0:07:08- Emma-Jayne.- Emma-Jayne?
0:07:09 > 0:07:11- Have you decided?- Yeah. - Go on. Tell us who you want.
0:07:11 > 0:07:12We want Emma-Jayne.
0:07:14 > 0:07:16Emma-Jayne heads off to work with Collarny.
0:07:16 > 0:07:19Time for our next head-to-head.
0:07:22 > 0:07:24Hoping to get the buddies' approval,
0:07:24 > 0:07:29we've got ten-year-old Sami and nine-year-old Sana from East London.
0:07:29 > 0:07:31We're cousins and we're best friends.
0:07:31 > 0:07:33We love being together,
0:07:33 > 0:07:35and we're always playing jokes on each other.
0:07:35 > 0:07:40And they're going head-to-head with ten-year-old Laura from Surrey.
0:07:40 > 0:07:43My mum and dad inspired me to start my own business
0:07:43 > 0:07:45as they run their own business on the internet.
0:07:47 > 0:07:51Digital dynamo Ben joins the buddy line-up.
0:07:51 > 0:07:55First up to pitch, it's Sami and Sana with "Which Pet 4 U?"
0:07:57 > 0:08:00Hi, my name's Samira, but you can call me Sami.
0:08:00 > 0:08:02Hi, my name is Sana.
0:08:02 > 0:08:05- BOTH:- And together we run a business called "Which Pet 4 U?"
0:08:05 > 0:08:07The main aim of "Which Pet 4 U?"
0:08:07 > 0:08:11is to help people find the best pet suited to their personality.
0:08:11 > 0:08:13We will start to help fund different animal shelters
0:08:13 > 0:08:17such as RSPCA, cat shelters and dog shelters.
0:08:17 > 0:08:21In the future, we hope to get lots of different animal products.
0:08:21 > 0:08:23Whatever your pet needs, we will soon have.
0:08:23 > 0:08:26- BOTH:- You're never too old or too young to have a pet.
0:08:29 > 0:08:31A purr-fect pitch there,
0:08:31 > 0:08:35but will it match up to Laura and her idea for pet pressies?
0:08:38 > 0:08:41Laura's Pet Prezzies is a fun idea of selling gifts for cats and dogs
0:08:41 > 0:08:44such as treats, toys,
0:08:44 > 0:08:47including Christmas stockings like this one.
0:08:47 > 0:08:50The toys and the treats will be laid out as a pick and mix
0:08:50 > 0:08:52so they can choose what and how much
0:08:52 > 0:08:55they're going to fill their stockings.
0:08:55 > 0:08:56If I received the pocket money,
0:08:56 > 0:09:00I'd spend £100 on market stalls or fairs,
0:09:00 > 0:09:03£25 would be spent on packaging,
0:09:03 > 0:09:06£20 would be spent on change,
0:09:06 > 0:09:11and I've also worked out that £48.48 is the value of 72 stockings.
0:09:11 > 0:09:15After taking all that away from the £325,
0:09:15 > 0:09:20£131.52 is left for the toys and the treats.
0:09:20 > 0:09:22Thank you for listening.
0:09:22 > 0:09:23A real treat of a pitch there,
0:09:23 > 0:09:26but which idea do the buddies think would make it
0:09:26 > 0:09:29in the rough-and-tumble business world?
0:09:29 > 0:09:30First to vote, it's Ben.
0:09:30 > 0:09:32Well done, Laura, for learning all of the numbers -
0:09:32 > 0:09:34it was really great.
0:09:34 > 0:09:36But I'm going to have to go with "Which Pet 4 U?"
0:09:36 > 0:09:38Next, it's Suleman.
0:09:38 > 0:09:41Laura, knowing your numbers in business is critical,
0:09:41 > 0:09:42so I'm going to vote for you.
0:09:43 > 0:09:47With one vote each, it's Bianca's turn.
0:09:47 > 0:09:49I was really impressed with both of you,
0:09:49 > 0:09:51I thought you did an amazing job,
0:09:51 > 0:09:52but I'm going to go with Laura.
0:09:52 > 0:09:54Laura now has two buddies.
0:09:54 > 0:09:59If Luke votes for her, then she'll go through to pitch to the guru.
0:09:59 > 0:10:01"Which Pets 4 U?" I absolutely love your product...
0:10:04 > 0:10:07..but I'm going to go with Laura.
0:10:08 > 0:10:10Laura, you've done it!
0:10:10 > 0:10:13You are through to the next stage. Well done.
0:10:13 > 0:10:16But we have still got another buddy there,
0:10:16 > 0:10:17so we'll find out what they think.
0:10:17 > 0:10:19Amber.
0:10:19 > 0:10:21Fantastic ideas from both of you,
0:10:21 > 0:10:23but my vote is with Laura.
0:10:25 > 0:10:28So it's Laura who has won over the buddies.
0:10:28 > 0:10:31But Sami and Sana aren't giving up on their idea.
0:10:32 > 0:10:35We're still going to carry on with our business.
0:10:35 > 0:10:37Yeah, because we've done so much of our business now,
0:10:37 > 0:10:39there's no point letting it go,
0:10:39 > 0:10:42and we've had fun - that's the main thing.
0:10:44 > 0:10:45The tables have turned,
0:10:45 > 0:10:49and Laura gets to choose who she wants to buddy up with.
0:10:49 > 0:10:51It's a big decision.
0:10:51 > 0:10:52She could choose Amber,
0:10:52 > 0:10:56who has loads of experience selling products online,
0:10:56 > 0:11:00Luke, who could really help her with her numbers,
0:11:00 > 0:11:04Bianca, who's an expert in marketing and branding,
0:11:04 > 0:11:08or Suleman, who knows all about selling to make a profit.
0:11:10 > 0:11:13I think I'm going to go for Bianca.
0:11:14 > 0:11:16Bianca is delighted,
0:11:16 > 0:11:18and she's off to work on Laura's pitch.
0:11:22 > 0:11:23Now it's time for
0:11:23 > 0:11:25our final head-to-head.
0:11:25 > 0:11:28First, we have 12-year-old Alice from Bedfordshire.
0:11:29 > 0:11:31I already have experience of selling
0:11:31 > 0:11:35because I really enjoy raising money on stalls
0:11:35 > 0:11:38and selling things for my grandma's charity.
0:11:38 > 0:11:40And she'll be up against
0:11:40 > 0:11:41brother-and-sister duo,
0:11:41 > 0:11:4511-year-old Freddie and eight-year-old Daisy from Eastbourne.
0:11:45 > 0:11:48Our grandad inspires us cos he's a great entrepreneur
0:11:48 > 0:11:50and he's done really well in clothing.
0:11:52 > 0:11:56We have a new buddy on the panel. It's product designer Emily.
0:12:00 > 0:12:03First to pitch is Alice.
0:12:03 > 0:12:05My business idea is to create and sell
0:12:05 > 0:12:08attractive, low-cost and environmentally friendly
0:12:08 > 0:12:10cardboard cat beds.
0:12:11 > 0:12:13The boxes can be decorated with my designs
0:12:13 > 0:12:16or left blank and customisable
0:12:16 > 0:12:18so that anybody can decorate them
0:12:18 > 0:12:20and add their own pet's name.
0:12:20 > 0:12:24Another unique idea is to have colouring-in patterns
0:12:24 > 0:12:26printed onto them.
0:12:26 > 0:12:27Children love colouring in,
0:12:27 > 0:12:30and it is now very popular and relaxing
0:12:30 > 0:12:32for adults colouring in as well.
0:12:32 > 0:12:35Cats love cardboard, so cats will be happy,
0:12:35 > 0:12:38they're low-cost and stylish, so owners will be happy
0:12:38 > 0:12:41and they're recyclable, so the environment will be happy.
0:12:41 > 0:12:42Thank you for listening.
0:12:45 > 0:12:48Well done, Alice. That pitch had cat-itude.
0:12:48 > 0:12:52Next up, it's Freddie and Daisy with Roll-It Dog Beds.
0:12:54 > 0:12:58The Roll-It Dog Bed is a blanket that rolls into a dog bed.
0:12:58 > 0:13:02At first, it's a blanket which will protect your sofa
0:13:02 > 0:13:05from muddy paw prints, dog hair and scratches.
0:13:05 > 0:13:06And when it is bedtime,
0:13:06 > 0:13:10you just roll up the sides to make a nice, comfy bed.
0:13:12 > 0:13:14Like this.
0:13:14 > 0:13:16And when you want to go on holiday,
0:13:16 > 0:13:19you just simply roll it up like a towel
0:13:19 > 0:13:21so you can fit it into your suitcase,
0:13:21 > 0:13:24unlike other dog beds where you can't fit it in.
0:13:26 > 0:13:29The recommended retail price will be £22.
0:13:29 > 0:13:31We hope you liked our product.
0:13:31 > 0:13:34Well, I loved it, and those ideas are bound to get
0:13:34 > 0:13:36the votes from the cats and dogs at home.
0:13:36 > 0:13:38But who will the buddies go for?
0:13:38 > 0:13:39First, Luke.
0:13:39 > 0:13:42Guys, great job, but for me, Aleo Pet Products.
0:13:45 > 0:13:47Next, it's Emily.
0:13:47 > 0:13:50I am so impressed. Fantastic prototypes, guys.
0:13:50 > 0:13:52But for me, it's Aleo Pet Products.
0:13:54 > 0:13:58If Suleman votes for Alice, then she has won this head-to-head.
0:13:59 > 0:14:01It's a difficult decision...
0:14:04 > 0:14:06..but I think it's about profitability...
0:14:09 > 0:14:12..therefore I'm going to go with Aleo Pet Products.
0:14:12 > 0:14:16Aleo Pet Products, you've made it through to the next stage.
0:14:16 > 0:14:19But there are still two buddies left here,
0:14:19 > 0:14:21and we want to find out what they thought.
0:14:21 > 0:14:22So, Ben.
0:14:22 > 0:14:26I'm going to go with Aleo Pet Products.
0:14:26 > 0:14:28- Amber. - Fantastic job, both of you.
0:14:28 > 0:14:31You're both solving problems within the market,
0:14:31 > 0:14:34but I'm going to give my vote to Roll-It Dog Bed.
0:14:34 > 0:14:36Freddie and Daisy did an excellent pitch
0:14:36 > 0:14:38and won Amber's vote,
0:14:38 > 0:14:41but they haven't made it through this time.
0:14:41 > 0:14:46We'll carry on going to get...maybe add some more money and try again.
0:14:48 > 0:14:51Now Alice can choose from the four buddies,
0:14:51 > 0:14:53but who will she go for?
0:14:54 > 0:14:56Well, I think that you're all very good
0:14:56 > 0:14:58and you've all been very successful,
0:14:58 > 0:15:00and it's a really hard decision...
0:15:02 > 0:15:05..but I think that I will go with...
0:15:06 > 0:15:07..Luke.
0:15:07 > 0:15:09Hurray for Luke.
0:15:09 > 0:15:11He will now help Alice prepare to face the guru.
0:15:11 > 0:15:14So, six have become three.
0:15:14 > 0:15:20Collarny, Laura's Pet Prezzies and Aleo Pet Products.
0:15:20 > 0:15:24They need to now prepare ready to pitch to our guru.
0:15:30 > 0:15:33Business guru Claire Gavin decides what gets sold
0:15:33 > 0:15:37in the UK's biggest chain of pet shops.
0:15:37 > 0:15:40I think I've been successful because I just love finding
0:15:40 > 0:15:43new things to put on our shelves that excite customers,
0:15:43 > 0:15:44and I never give up.
0:15:44 > 0:15:47So, what will Claire be looking for in the vault?
0:15:47 > 0:15:50I'm looking for somebody who really knows their numbers,
0:15:50 > 0:15:52who has really great production knowledge
0:15:52 > 0:15:55and as well as that has really great product passion.
0:15:57 > 0:16:00- Hello.- Hello.- Oh, let me take that for you. That looks heavy.
0:16:00 > 0:16:03I thought your pitch was absolutely excellent,
0:16:03 > 0:16:05and I'm very excited by your product.
0:16:05 > 0:16:08Congratulations. You did a fantastic pitch. I was extremely impressed.
0:16:08 > 0:16:10- Did you enjoy doing it?- Yeah.
0:16:10 > 0:16:13Only one business will win time with our guru
0:16:13 > 0:16:15and get a year's worth of pocket money.
0:16:15 > 0:16:20That's £322.40 to invest in their business.
0:16:20 > 0:16:23What will be really useful for you is if we do maybe kind of
0:16:23 > 0:16:26a who, a what, a where, when and why.
0:16:26 > 0:16:32On the where, then, I'd like it to be a website online.
0:16:32 > 0:16:35They need to get as much as they can from their buddies
0:16:35 > 0:16:37if they want to take the lead in the vault.
0:16:37 > 0:16:39The biggest part when you're pitching to people
0:16:39 > 0:16:42who are interested in investing in your company or helping
0:16:42 > 0:16:44is they want to know how you'll make money,
0:16:44 > 0:16:47- and our prices are a bit too slim. - Yeah.- Yeah?
0:16:47 > 0:16:49So we need to be making more money.
0:16:49 > 0:16:52So, we'd have five great events,
0:16:52 > 0:16:53five great times of the year to sell it.
0:16:53 > 0:16:57So, Christmas, Easter, Valentines, Halloween, birthdays,
0:16:57 > 0:16:59and all year round in store.
0:17:01 > 0:17:03Now, while the pocket money pitchers get ready,
0:17:03 > 0:17:07the vault is preparing for the final showdown -
0:17:07 > 0:17:09the mission to win over the gurus.
0:17:09 > 0:17:13But, if at any point the pitchers get stuck,
0:17:13 > 0:17:16they can press this - the Pause My Pitch button.
0:17:16 > 0:17:18The guru will be locked away,
0:17:18 > 0:17:21and the buddy will be able to run on and help them.
0:17:21 > 0:17:24But they need to choose their time wisely with this
0:17:24 > 0:17:27because they can only pause my pitch once.
0:17:29 > 0:17:33Claire is looking for entrepreneurs with bags of enthusiasm,
0:17:33 > 0:17:37plus good knowledge of their market and numbers.
0:17:37 > 0:17:41First is Collarny, with their buddy Emma-Jayne watching backstage
0:17:41 > 0:17:44ready to run on if they need her.
0:17:44 > 0:17:46Good luck. Present your pitch.
0:17:47 > 0:17:51Hello, we're here today to talk about our business
0:17:51 > 0:17:53of personalised collars for cats and dogs.
0:17:53 > 0:17:57Later on in our business, we hope to be able to supply pet shops
0:17:57 > 0:17:59and become a well-known brand.
0:17:59 > 0:18:04Our sale routes are wholesale and retail.
0:18:04 > 0:18:07Wholesale because we will be providing some of our products
0:18:07 > 0:18:10to shops around England
0:18:10 > 0:18:15and then retail because it's going from business to customer
0:18:15 > 0:18:16through our website.
0:18:16 > 0:18:17Speaking of website,
0:18:17 > 0:18:21ours is called Collarny, collarny.co.uk.
0:18:21 > 0:18:23On there you'll be able to click on an order button
0:18:23 > 0:18:26where you'll be able to design it.
0:18:26 > 0:18:31We know that there are 9 million dogs and 7.5 million cats in the UK.
0:18:31 > 0:18:32This gives us a really big market,
0:18:32 > 0:18:36and it helps that we can make these collars in under 15 minutes.
0:18:36 > 0:18:38Thank you for listening.
0:18:38 > 0:18:40We will be pleased to answer any questions.
0:18:40 > 0:18:42Thank you very much for your pitch.
0:18:42 > 0:18:44- Can I have a look at the collar, please?- Yes.
0:18:46 > 0:18:49They've managed to get loads of information out there,
0:18:49 > 0:18:50but it's not over yet.
0:18:50 > 0:18:53Time for questions.
0:18:53 > 0:18:55Tell me a little bit about how you actually make it,
0:18:55 > 0:18:58- because 15 minutes is pretty quick, isn't it?- Yeah.
0:18:58 > 0:19:02So, basically, what you've got is two different colours of elastic,
0:19:02 > 0:19:05and we've come up with a template, and using that,
0:19:05 > 0:19:09you pull back a certain amount of strings out of the six you've got
0:19:09 > 0:19:11and then wrap them round twice.
0:19:11 > 0:19:14So, can I ask where you're going to buy all of these collars from?
0:19:16 > 0:19:18HE GIGGLES NERVOUSLY Oh, it's getting hot
0:19:18 > 0:19:19under the collar now.
0:19:20 > 0:19:23And the team have paused their pitch,
0:19:23 > 0:19:27locking away the guru so she can't hear anything.
0:19:27 > 0:19:29Emma-Jayne to the rescue.
0:19:29 > 0:19:32OK, ideally, if we're going to make this a bigger production,
0:19:32 > 0:19:35we need to find a manufacturer we're going to source them from,
0:19:35 > 0:19:36so we want to buy them wholesale.
0:19:36 > 0:19:38What is probably the best answer is to say
0:19:38 > 0:19:41from our research so far,
0:19:41 > 0:19:44we have found a few wholesalers we're going to buy them from,
0:19:44 > 0:19:47but we're still working on different pricings and things.
0:19:47 > 0:19:49You guys are doing great. You've got this.
0:19:49 > 0:19:50Thanks.
0:19:58 > 0:20:04Well, we've found many wholesalers that could supply these collars,
0:20:04 > 0:20:08but we haven't decided on one yet because we're still researching them
0:20:08 > 0:20:11and making sure they are safe for pets' use.
0:20:11 > 0:20:14That was a good answer. Thank you very much.
0:20:14 > 0:20:16- Thank you for your pitch. - Thank you.- Thank you.
0:20:17 > 0:20:19Nice work, team,
0:20:19 > 0:20:22but there are still two businesses to pitch.
0:20:30 > 0:20:32Next up in the vault, it's Laura.
0:20:34 > 0:20:37Laura, good luck. Present your pitch.
0:20:39 > 0:20:43Laura's Pet Prezzies is a fun idea of selling gifts for cats and dogs
0:20:43 > 0:20:48such as treats, toys, including Christmas stockings.
0:20:48 > 0:20:49The special offer -
0:20:49 > 0:20:53if they wanted to buy two bags of treats,
0:20:53 > 0:20:55one stocking and a toy,
0:20:55 > 0:20:57it would be put on the Christmas special offer
0:20:57 > 0:21:02which is a set price of £7.50, giving them £1 off.
0:21:02 > 0:21:04And for different events or seasons,
0:21:04 > 0:21:08such as Easter, Christmas, Halloween,
0:21:08 > 0:21:11Valentine's Day and their birthdays,
0:21:11 > 0:21:17there will be a range of different products for them to choose.
0:21:17 > 0:21:19If I received the pocket money,
0:21:19 > 0:21:24I'd spend £100 on the market stalls or fairs,
0:21:24 > 0:21:28£25 would be spent on packaging,
0:21:28 > 0:21:31£20 would be spent on change,
0:21:31 > 0:21:36and I've worked out that £48.48 is the value of 72 stockings.
0:21:36 > 0:21:41£131.52 is left for the toys and the treats,
0:21:41 > 0:21:43and after splitting that equally,
0:21:43 > 0:21:49£65.76 would be for the treats, and the same for the toys.
0:21:49 > 0:21:52Thank you for listening. Do you have any questions?
0:21:52 > 0:21:54Thank you, Laura. That was very, very good.
0:21:54 > 0:21:56Really well thought through,
0:21:56 > 0:21:59and I'm so impressed that you can remember all of those numbers.
0:21:59 > 0:22:03Ah, well done. Laura is clearly barking up the right tree there.
0:22:03 > 0:22:06Whereabouts are you going to have your market stall?
0:22:06 > 0:22:13Well, perhaps in a town or food festivals and things like that.
0:22:13 > 0:22:17And obviously the stocking is Christmassy,
0:22:17 > 0:22:20so what happens when you get really close to Christmas
0:22:20 > 0:22:22if you haven't sold all of your stockings?
0:22:22 > 0:22:24What are you going to do then?
0:22:24 > 0:22:25Erm...
0:22:26 > 0:22:27Erm...
0:22:30 > 0:22:32Ooh, Laura's not sure.
0:22:32 > 0:22:36Time to lock away the guru and call on buddy Bianca for help.
0:22:38 > 0:22:42So, I think the answer is you've got £4.80 profit per stocking,
0:22:42 > 0:22:46so you can always reduce the cost a little bit, by maybe a pound,
0:22:46 > 0:22:48so that you can kind of do a special offer,
0:22:48 > 0:22:50and the stockings can be reused for the next Christmas.
0:22:50 > 0:22:53Big smile. You can do it. OK.
0:23:01 > 0:23:05So, we can either wait the next year
0:23:05 > 0:23:07and sell it again for the next year
0:23:07 > 0:23:11or we can reduce the...reduce the profit
0:23:11 > 0:23:13cos the profit's £4.80
0:23:13 > 0:23:17and we could probably make it £2.80.
0:23:17 > 0:23:19Really good. Very well thought through.
0:23:19 > 0:23:22- Thank you very much.- Thank you.
0:23:22 > 0:23:24Great answers there from Laura.
0:23:31 > 0:23:33Last to face the guru is Alice.
0:23:38 > 0:23:41My business idea is to create and sell
0:23:41 > 0:23:44attractive, low-cost and environmentally friendly
0:23:44 > 0:23:46cardboard cat beds.
0:23:46 > 0:23:48The boxes can be decorated with my designs.
0:23:50 > 0:23:53Or left blank and customisable
0:23:53 > 0:23:57so that anybody can decorate them and add their own pet's name.
0:23:57 > 0:24:00Another unique idea is to have colouring-in patterns
0:24:00 > 0:24:02printed onto them.
0:24:02 > 0:24:03Children love colouring in,
0:24:03 > 0:24:05and it is now very popular and relaxing
0:24:05 > 0:24:07for adults to colour in as well.
0:24:08 > 0:24:11My market is both adults and children.
0:24:11 > 0:24:16At the moment, in the UK, there are 7.9 million pet cats
0:24:16 > 0:24:21and £590 million a year is spent on cat accessories.
0:24:21 > 0:24:25To summarise, cats love cardboard, so cats will be happy,
0:24:25 > 0:24:27they're low-cost and stylish, so owners will be happy
0:24:27 > 0:24:31and they're recyclable, so the environment will be happy.
0:24:31 > 0:24:33Thank you for listening.
0:24:33 > 0:24:37But will the guru be happy? Time for questions.
0:24:38 > 0:24:40Thank you very much, Alice.
0:24:40 > 0:24:43And have you thought about maybe different animal types
0:24:43 > 0:24:46that you could probably sell these for as well?
0:24:46 > 0:24:48I've thought about that,
0:24:48 > 0:24:51but I think that cats are most suitable
0:24:51 > 0:24:54because some other animals either have chewing habits
0:24:54 > 0:24:56or very sharp claws,
0:24:56 > 0:24:59so this cardboard might not be as good for them.
0:24:59 > 0:25:01And have you actually got some packaging?
0:25:01 > 0:25:04Have you thought about how you're going to pull it together
0:25:04 > 0:25:06so that it can sit on the shelf
0:25:06 > 0:25:08and everyone knows what it is when it's flat?
0:25:08 > 0:25:12I would make sure that the packaging that it came in
0:25:12 > 0:25:14would all be fully recyclable
0:25:14 > 0:25:17and wouldn't cost me that much,
0:25:17 > 0:25:20and it would have my brand name across the top
0:25:20 > 0:25:24so that everybody can instantly see, "Ooh, that's an Aleo Pet Product."
0:25:24 > 0:25:27Thank you very much, Alice. That was really good.
0:25:27 > 0:25:30Really well delivered, and you really know your market.
0:25:30 > 0:25:31- Thank you very much.- Thank you.
0:25:31 > 0:25:34Nice one, Alice. The final pitch is done.
0:25:34 > 0:25:36It's going to be a tough call for the guru.
0:25:41 > 0:25:45'Our pocket money pitchers have done all they can,
0:25:45 > 0:25:48'but Claire can only choose one to receive the pocket money.'
0:25:50 > 0:25:52They were all fantastic.
0:25:52 > 0:25:56Collarny, really great, really great piece of innovation.
0:25:56 > 0:25:58Laura, you're all over your numbers.
0:25:58 > 0:26:01Fantastic level of detail remembered.
0:26:01 > 0:26:05And Alice, too, I loved your cat boxes - bang-on trend.
0:26:05 > 0:26:06Really well done.
0:26:06 > 0:26:12But, as you know, our guru can only choose one business.
0:26:12 > 0:26:14Claire, who are you going for?
0:26:14 > 0:26:17Well, the pitcher that I have chosen is...
0:26:25 > 0:26:26..Laura.
0:26:26 > 0:26:29- APPLAUSE - Well done.
0:26:30 > 0:26:34Laura's business idea has been the pet perfection
0:26:34 > 0:26:36our guru was looking for.
0:26:36 > 0:26:37I'm really, really happy,
0:26:37 > 0:26:40and I'm really excited to go and start my business.
0:26:42 > 0:26:44I was so impressed with Laura.
0:26:44 > 0:26:47She just has a natural aptitude for business,
0:26:47 > 0:26:49which is fantastic.
0:26:49 > 0:26:52Great to see just a fledging entrepreneur there.
0:26:52 > 0:26:55I'm really, really happy, and I'm really proud of myself.
0:26:55 > 0:26:59I'm really gobsmacked, and all that hard work has paid off.
0:26:59 > 0:27:02I'm really proud of you. I think you did an amazing job.
0:27:02 > 0:27:05We think we did really well and come this far.
0:27:05 > 0:27:07- A big achievement to get so far. - Yeah, definitely.
0:27:09 > 0:27:11I'm really proud of what I've just done.
0:27:11 > 0:27:14Just hearing the comments from Claire
0:27:14 > 0:27:18really made me believe in myself and think I can do it.
0:27:20 > 0:27:24Now Laura has the year's worth of pocket money and time with Claire
0:27:24 > 0:27:27to develop her idea and actually get selling.
0:27:27 > 0:27:31- Welcome to your stall, Laura. - I love it.
0:27:31 > 0:27:34Are you interested in Laura's Pet Prezzies?
0:27:34 > 0:27:35It's a pick and mix.
0:27:35 > 0:27:38Oh, I like the stockings, actually. They're great.
0:27:38 > 0:27:40I'm going to take two of those.
0:27:40 > 0:27:43OK. That will be £4.80, please.
0:27:43 > 0:27:46You can check out how Laura's Pet Prezzies gets on
0:27:46 > 0:27:49in the What Happened Next show at the end of the series.