0:00:02 > 0:00:03Imagine a year's worth of
0:00:03 > 0:00:05pocket money up for grabs just waiting for kids
0:00:05 > 0:00:09like you from across the UK to come up with a winning business pitch.
0:00:09 > 0:00:12- I live in Newcastle. - I'm from Sunderland.
0:00:12 > 0:00:15Could you spot a gap in the market?
0:00:15 > 0:00:21My business idea is called My Perfect Library. It's an app.
0:00:21 > 0:00:23What's your big idea?
0:00:23 > 0:00:26Our idea is for a healthy fast-food restaurant.
0:00:26 > 0:00:29Or are you the next Branson, Sugar or Dyson?
0:00:29 > 0:00:31Our business idea is...
0:00:31 > 0:00:33A multicoloured icing pen.
0:00:34 > 0:00:37Now budding entrepreneurs are entering
0:00:37 > 0:00:39the Pocket Money Pitch-off.
0:00:39 > 0:00:42All are hoping to secure that valuable pot of cash
0:00:42 > 0:00:46and the priceless help of our top industry gurus to kick-start
0:00:46 > 0:00:48their businesses.
0:00:48 > 0:00:53They will have just one chance to call for help - and this is it.
0:00:53 > 0:00:56The Pause My Pitch button.
0:00:56 > 0:01:01One guru to impress, only one idea can come out on top.
0:01:01 > 0:01:04This is Pocket Money Pitch.
0:01:12 > 0:01:18Pocket Money Pitch-ers, it's time to go head-to-head. Present your pitch.
0:01:18 > 0:01:20- The pitcher...- I've chosen...- Is...
0:01:31 > 0:01:35We have searched the whole of the UK to find the best young
0:01:35 > 0:01:37business talent.
0:01:39 > 0:01:42Every week, six businesses battle it out.
0:01:42 > 0:01:45Today's pitchers want to hit it for six in the sport
0:01:45 > 0:01:47and adventure market.
0:01:47 > 0:01:51It's an industry worth around £1.5 billion.
0:01:54 > 0:01:56Only three of them
0:01:56 > 0:01:59will get the chance to pitch to today's guru, John Graham.
0:01:59 > 0:02:03He is the ultimate adventure-seeker and turned his love of sports
0:02:03 > 0:02:07into one of the UK's most successful outdoor retail chains.
0:02:07 > 0:02:11Our pitchers can improve their chances of impressing John
0:02:11 > 0:02:13by winning over the buddies.
0:02:13 > 0:02:16These guys are high-flying entrepreneurs who are out to
0:02:16 > 0:02:20spot businesses that are in a league of their own.
0:02:20 > 0:02:24So they are our buddies, who are our pitchers?
0:02:24 > 0:02:28In our first head-to-head, are friends, 13-year-olds Holly
0:02:28 > 0:02:31and Lauren, and 11-year-old Ellen from Newborough.
0:02:32 > 0:02:36- If we had three words to describe us, it would be...- Creative.
0:02:36 > 0:02:39- Hard-working.- And unique.
0:02:39 > 0:02:44They'll go up against 14-year-old Max from Birmingham.
0:02:44 > 0:02:45I like tech.
0:02:45 > 0:02:48I like making videos. I like editing videos.
0:02:48 > 0:02:51But more importantly, I'm going to be a great businessman.
0:02:55 > 0:03:00The two businesses will go head-to-head and whoever gets
0:03:00 > 0:03:03the most votes from our buddies will go through to pitch to the guru.
0:03:03 > 0:03:05First up, the Geko Girls.
0:03:08 > 0:03:11Geko bands are unisex survival bracelets that
0:03:11 > 0:03:13come in a range of colours and sizes.
0:03:13 > 0:03:19We use top-quality paracord 550, which can hold up to 39st in weight.
0:03:19 > 0:03:22We also use buckles with whistles,
0:03:22 > 0:03:24so that you can attract attention in times of need.
0:03:24 > 0:03:27"Argh! Help! I'm stuck up a mountain!"
0:03:27 > 0:03:28SHE BLOWS WHISTLE
0:03:28 > 0:03:34Our handmade Geko bands have proven to be very popular with both
0:03:34 > 0:03:36boys and girls.
0:03:36 > 0:03:40We have already sold over 125 bands so far.
0:03:42 > 0:03:46- G-E.- BOTH: G-E-K-O.
0:03:46 > 0:03:51- Geko, Geko.- Purple.- Geko, Geko. - green.- Geko.- Red.- Geko.- Blue.
0:03:51 > 0:03:53ALL: It's really up to you!
0:03:53 > 0:03:56They certainly know how to put on a show.
0:03:56 > 0:04:01But have the girls done enough to sell their multipurpose bracelets?
0:04:01 > 0:04:04Next up, Max.
0:04:06 > 0:04:11My product is a coat, but it's no ordinary coat.
0:04:11 > 0:04:15My product has small flexible solar panels on each shoulder
0:04:15 > 0:04:17and on the arch of the back.
0:04:17 > 0:04:21The solar panels transfer power to the thin power pack
0:04:21 > 0:04:23and then it charges your mobile phone.
0:04:23 > 0:04:26In the lining of the coat there is an integrated mesh, that
0:04:26 > 0:04:30at the flick of a switch, will warm you and make a nice temperature.
0:04:30 > 0:04:32Thank you for listening.
0:04:33 > 0:04:36A powerful pitch, but will the buddies go for
0:04:36 > 0:04:39the survival bracelets or Max's solar-panelled jacket?
0:04:39 > 0:04:43First to vote, online expert Ben.
0:04:45 > 0:04:48Because of the use of technology and the way you've embraced it,
0:04:48 > 0:04:51I'm going to vote for Max and Survival Of The Fittest.
0:04:51 > 0:04:54Next Amber, recently voted one of the UK's most influential
0:04:54 > 0:04:56young entrepreneurs.
0:04:58 > 0:05:00My vote is with Geko Survival Gear.
0:05:02 > 0:05:06It is neck and neck, with one vote each.
0:05:06 > 0:05:09Next is top chef, Luke.
0:05:09 > 0:05:15Guys, really great job but I'm going to be going for Geko Survival Gear.
0:05:15 > 0:05:18The Geko Girls now have two votes.
0:05:18 > 0:05:20If product designer Emily votes for them,
0:05:20 > 0:05:23they will go through to pitch to the guru.
0:05:23 > 0:05:27My vote is for Survival Of The Fittest.
0:05:27 > 0:05:30Oh, two votes each!
0:05:30 > 0:05:34It's all down to designer and entrepreneur Emma-Jayne.
0:05:41 > 0:05:43Such a tough one. They're both fantastic.
0:05:50 > 0:05:54My vote is going to go with Survival Of The Fittest.
0:05:55 > 0:06:01So close, but it's Holly, Ellen and Lauren who are going home this time.
0:06:03 > 0:06:06We have had a great time
0:06:06 > 0:06:08and we're definitely going to carry on the business.
0:06:09 > 0:06:12Max is now in control.
0:06:12 > 0:06:14He can pick from the buddies who voted for him,
0:06:14 > 0:06:19Emily, Emma-Jayne and Ben all want him to choose them.
0:06:19 > 0:06:22As a girl that is constantly cold and constantly with a flat battery,
0:06:22 > 0:06:23I think it's brilliant.
0:06:23 > 0:06:26I would love to help advise you on how you can take it to market.
0:06:26 > 0:06:29I would enjoy advising you on retail places you would be able to
0:06:29 > 0:06:30sell your product,
0:06:30 > 0:06:33look at the manufacturing and the supply chain of how you
0:06:33 > 0:06:35would get your product straight to market.
0:06:35 > 0:06:37I really like how your product is looking at new technology.
0:06:37 > 0:06:40It's something I love and something which is going to be the future.
0:06:40 > 0:06:43I'd really like to help you refine a new technology.
0:06:43 > 0:06:45A tough choice.
0:06:45 > 0:06:48Max needs to pick a buddy whose skills
0:06:48 > 0:06:50and experience will help him the most.
0:06:50 > 0:06:51I'd like to go with...
0:06:54 > 0:06:55Ben.
0:06:55 > 0:06:57Ben!
0:06:57 > 0:07:00Ben is made up and heads off to work with Max.
0:07:00 > 0:07:03Time now for two more sport and adventure ideas.
0:07:06 > 0:07:09Hoping to wow the buddies, we've got 12-year-olds Mia
0:07:09 > 0:07:12and Lydia from the Isle of Wight.
0:07:12 > 0:07:15We're best friends. We go hiking together in the summer.
0:07:15 > 0:07:19It's a great team-building exercise to do.
0:07:19 > 0:07:22They're going head-to-head with football fanatic,
0:07:22 > 0:07:2411-year-old Ben from Halifax.
0:07:24 > 0:07:28In football I do a lot of communicating with other people.
0:07:28 > 0:07:31That's why I think I'd be a really good businessman.
0:07:32 > 0:07:35Top online entrepreneur Suleman joins the buddies for our next
0:07:35 > 0:07:37head-to-head.
0:07:37 > 0:07:42Baboton, you're going to start us off. Take it away.
0:07:42 > 0:07:46- My name is Mia.- My name is Lydia and our idea is studded welly boots.
0:07:46 > 0:07:48As you can see from our design, there are eight metal studs
0:07:48 > 0:07:51located on the bottom of the shoe, like on a football boot.
0:07:51 > 0:07:53These are detachable by unscrewing,
0:07:53 > 0:07:56giving you the option depending on the weather and ground conditions.
0:07:56 > 0:07:58We plan to do two different ranges to appeal to people's
0:07:58 > 0:08:00different lifestyles and personalities.
0:08:00 > 0:08:03These included a simple design for horticultural
0:08:03 > 0:08:04and agricultural people.
0:08:04 > 0:08:06Our other range will be a more glamorous range,
0:08:06 > 0:08:09with different colours and patterns with a star-shaped stud.
0:08:09 > 0:08:11This will be for the mid-to-higher end of the market
0:08:11 > 0:08:13and festival-goers.
0:08:13 > 0:08:15There are currently no products like ours on the market
0:08:15 > 0:08:17so we feel it fills a gap.
0:08:17 > 0:08:20Thank you for listening to our pitch.
0:08:20 > 0:08:23Well, there was plenty of welly in that pitch,
0:08:23 > 0:08:26but will Ben match up with his brand, Ludus?
0:08:29 > 0:08:31Hello, my name is Ben.
0:08:31 > 0:08:34This is my brand, Ludus.
0:08:34 > 0:08:38It is a football boot mixed with a normal trainer
0:08:38 > 0:08:40and a running shoe.
0:08:40 > 0:08:46The shoe itself will come with two different packs of 12 spikes
0:08:46 > 0:08:48and 12 studs.
0:08:48 > 0:08:50The blanks will already be in.
0:08:50 > 0:08:55I plan for my business to be developed further down the line into
0:08:55 > 0:08:59more different types of shoes, like blade at the bottom for ice skating.
0:08:59 > 0:09:02Thank you for listening to my pitch.
0:09:02 > 0:09:03The final whistle.
0:09:03 > 0:09:07Will it be Ben's multipurpose trainers or the girls' wellies
0:09:07 > 0:09:09that run away with it?
0:09:09 > 0:09:12First up, Emma-Jayne.
0:09:12 > 0:09:14I think they're both very interesting ideas.
0:09:14 > 0:09:17My vote will be going with Baboton.
0:09:17 > 0:09:20Next is Suleman.
0:09:20 > 0:09:25Both very good pitches, but the one I'm going to go with is Babotons.
0:09:26 > 0:09:29The first two votes have gone to the girls.
0:09:29 > 0:09:32If Amber votes for them, then they will win the head-to-head
0:09:32 > 0:09:35and it will be Ben who goes home.
0:09:35 > 0:09:36Well done to both of you
0:09:36 > 0:09:39but I feel like I can add the most value to Babotons.
0:09:39 > 0:09:41You've made it through to the next round.
0:09:41 > 0:09:44You are going to be going to the vote. There are still two buddies.
0:09:44 > 0:09:46- Let's find out what they thought. - Luke?
0:09:46 > 0:09:48For me, it would be Babotons.
0:09:50 > 0:09:51Emily?
0:09:51 > 0:09:52My vote's for Babotons.
0:09:52 > 0:09:54You've got a clean sweep there.
0:09:54 > 0:09:56It's a win for Mia and Lydia,
0:09:56 > 0:10:00but Ben is not giving up on his fancy footwear.
0:10:02 > 0:10:04I think I'm going to stick at it
0:10:04 > 0:10:06and you haven't seen the last of Ludus yet.
0:10:07 > 0:10:10Now the tables have turned and Mia
0:10:10 > 0:10:14and Lydia have all five of the buddies to choose from.
0:10:14 > 0:10:15(Imogen, I'd say.)
0:10:17 > 0:10:19(Luke...)
0:10:19 > 0:10:22The buddy they pick will help them polish up their pitch
0:10:22 > 0:10:27and be on hand to rescue them if things get tricky with the guru.
0:10:27 > 0:10:30This is a crucial decision.
0:10:30 > 0:10:31SHE WHISPERS
0:10:31 > 0:10:33OK.
0:10:33 > 0:10:34- Have you decided?- Yes.
0:10:34 > 0:10:37Go on, tell us who. BOTH: Amber. Amber!
0:10:38 > 0:10:42A very happy bunny off to work with Mia and Lydia.
0:10:45 > 0:10:48Now it's time for our final head-to-head.
0:10:48 > 0:10:52First, brothers from London, Gary, Max and Leo -
0:10:52 > 0:10:54aged 9, 13 and 8.
0:10:54 > 0:11:00We play for a hockey club in Redbridge and I'm in the under-14s.
0:11:00 > 0:11:03And I'm in the under-10s A team.
0:11:03 > 0:11:05And I'm in the under-10s B team.
0:11:05 > 0:11:08They'll be up against nine-year-old Freya
0:11:08 > 0:11:11and 12-year-old Christian from Guildford.
0:11:11 > 0:11:16Bill Gates inspires us because he influences a lot of people's lives.
0:11:16 > 0:11:19He gave lots of the money he made to charity.
0:11:20 > 0:11:24- We have a new buddy on the panel, it's Bianca.- Hello!
0:11:24 > 0:11:27First to pitch is Stick Length.
0:11:29 > 0:11:33Stick Length is a revolutionary stick or racket extension band
0:11:33 > 0:11:37that will come in half, one and two-inch segments.
0:11:37 > 0:11:39They will be attached onto the end of a hockey stick or sports
0:11:39 > 0:11:41racket, like so.
0:11:41 > 0:11:43Stick Length is very eco-friendly.
0:11:43 > 0:11:46Why throw away your stick or racket you love
0:11:46 > 0:11:48when you can use it for longer and help protect our planet?
0:11:48 > 0:11:50Stick Length is very cost-saving.
0:11:50 > 0:11:53Parents, schools and clubs simply can't replace equipment
0:11:53 > 0:11:54all the time.
0:11:54 > 0:11:57This is a problem we feel strongly about.
0:11:57 > 0:12:01Stick Length is unique. There's nothing like it in the market.
0:12:01 > 0:12:03Right, I think we're done now.
0:12:03 > 0:12:08- So, thank you for listening to our...- ALL: Pocket-money pitch!
0:12:08 > 0:12:10I thought it was going this way.
0:12:13 > 0:12:14Ah, what a trio!
0:12:15 > 0:12:18Next up it's SportyKids World.
0:12:21 > 0:12:23SportyKids World is a sports magazine
0:12:23 > 0:12:25written by children for children.
0:12:25 > 0:12:28Here you can see an idea of a front cover and a contents page.
0:12:28 > 0:12:32There'll be an online network or an app where children can give us
0:12:32 > 0:12:35their own writing and some pictures they've taken,
0:12:35 > 0:12:37and we set it out in a magazine format.
0:12:37 > 0:12:40The unique points are, nothing like this exists.
0:12:40 > 0:12:43It encourages kids to do sport and also to write.
0:12:43 > 0:12:48And a percentage of any profit, fingers crossed, will go to charity.
0:12:48 > 0:12:51Thank you for listening.
0:12:51 > 0:12:53A headline-winning pitch.
0:12:53 > 0:12:55But have they done enough to beat the London boys?
0:12:55 > 0:12:59The buddies can only choose one of the businesses.
0:12:59 > 0:13:01First to vote, Emma-Jayne.
0:13:01 > 0:13:03They are both fantastic ideas.
0:13:03 > 0:13:05I will be going for Stick Length.
0:13:07 > 0:13:09Next, Suleman.
0:13:09 > 0:13:11Stick Length, that was a perfect pitch,
0:13:11 > 0:13:13so I'm going to vote Stick Length.
0:13:13 > 0:13:15With two of the votes already,
0:13:15 > 0:13:19if Bianca goes for Stick Length, then they will win the head-to-head.
0:13:19 > 0:13:22Stick Length, I thought your pitch was amazing...
0:13:27 > 0:13:32But actually I'm going to go for SportyKids World.
0:13:32 > 0:13:34Next is Luke.
0:13:34 > 0:13:37I really enjoyed both the pitches but I'm going to be going for...
0:13:41 > 0:13:42..Stick Length.
0:13:43 > 0:13:46Stick Length, you have got three of the buddy votes,
0:13:46 > 0:13:48that means you're going through to the next round.
0:13:48 > 0:13:51But let's find out what Emily thinks.
0:13:51 > 0:13:53I love that you're both actually answering a real need.
0:13:53 > 0:13:55But for me, it's Stick Length.
0:13:57 > 0:14:00Freya and Christian have done a cracking job,
0:14:00 > 0:14:04but they haven't made it through this time.
0:14:05 > 0:14:08We're not going to give up. We're going to keep making the magazine.
0:14:08 > 0:14:11Stick Length now need to work out who
0:14:11 > 0:14:15they should buddy up with out of the four that voted for them.
0:14:15 > 0:14:16They have control.
0:14:16 > 0:14:20They could pick Emily, who's launched a sports product herself,
0:14:20 > 0:14:23Emma-Jayne who could help them with the design,
0:14:23 > 0:14:26Suleman, who could advise them on strategy,
0:14:26 > 0:14:30or Luke, experienced in growing a business globally.
0:14:32 > 0:14:35- I'm not sure. What do you guys think?- I don't know.
0:14:35 > 0:14:38I think we should go for Emily.
0:14:39 > 0:14:41- We'd like to choose Emily.- Emily!
0:14:42 > 0:14:46Emily will now help them prepare to face the guru.
0:14:46 > 0:14:48So six have become three.
0:14:48 > 0:14:51Survival Of The Fittest, Baboton and Stick Length.
0:14:51 > 0:14:54They now need to get as much advice as they possibly can
0:14:54 > 0:14:59from their buddy before they face today's guru, John.
0:15:05 > 0:15:08John is an adventure legend who has scaled the heights
0:15:08 > 0:15:12of the outdoor leisure industry, but he's not stopping there.
0:15:12 > 0:15:15The secret to my success is I just love my market.
0:15:15 > 0:15:19I am one of my own customers. I love selling to outdoor people.
0:15:19 > 0:15:22So what will John be looking for in the vault?
0:15:22 > 0:15:25I'm looking for people with vision, energy,
0:15:25 > 0:15:28people who you know are going to get the job done.
0:15:28 > 0:15:31I'd love to meet a business where they show me
0:15:31 > 0:15:33something absolutely new to the market.
0:15:33 > 0:15:35That would be so exciting.
0:15:35 > 0:15:38Hello, lovely to meet you. Well done.
0:15:38 > 0:15:40Hi, Max. A massive well done on what you've done.
0:15:40 > 0:15:42Hey, guys.
0:15:42 > 0:15:45Only one business will win time with John
0:15:45 > 0:15:48and get a year's-worth of pocket money.
0:15:48 > 0:15:52That's £322.40 to invest in their business.
0:15:52 > 0:15:55I love the idea of it being something
0:15:55 > 0:15:57we can add on to the stick and also make it quite cool.
0:15:57 > 0:16:01We want to make it colourful so that people would like to have it.
0:16:01 > 0:16:02Exactly.
0:16:02 > 0:16:05The young entrepreneurs will need to get as much as they can
0:16:05 > 0:16:06from their buddy time.
0:16:06 > 0:16:08They've got big business brains to pick.
0:16:08 > 0:16:10If you start to release more products,
0:16:10 > 0:16:13you want to be able to say we are still the same brand and this is us.
0:16:13 > 0:16:17Oh, so don't call it, the solar coat - call it a solar brand.
0:16:17 > 0:16:20- I could call it Panel Power or something. Because it's solars.- Yes.
0:16:20 > 0:16:22Yeah.
0:16:23 > 0:16:26- Have you looked at manufacturing? - Not really.
0:16:26 > 0:16:31Obviously, the more you order, the better price you'll get.
0:16:31 > 0:16:35The two really key points about the product is that it's eco
0:16:35 > 0:16:38and it's saving parents and clubs and schools money as well.
0:16:40 > 0:16:43Now, while the pocket money pitchers get ready, the vault
0:16:43 > 0:16:46is preparing for the final showdown -
0:16:46 > 0:16:48the mission to win over the gurus.
0:16:48 > 0:16:52But, if at any point the pitchers get stuck,
0:16:52 > 0:16:55they can press this - the Pause My Pitch button.
0:16:55 > 0:16:58The guru will be locked away and the buddy will be able to run on
0:16:58 > 0:17:00and help them.
0:17:00 > 0:17:03But they need to choose their time wisely with this
0:17:03 > 0:17:06because they can only Pause My Pitch once.
0:17:08 > 0:17:13John is looking for a vision, energy and a product he's never heard of.
0:17:13 > 0:17:14Not asking for much there, then(!)
0:17:14 > 0:17:19First to pitch is Max, with his buddy Ben rooting for his team-mate
0:17:19 > 0:17:20backstage.
0:17:23 > 0:17:26Good luck. Present your pitch.
0:17:26 > 0:17:32My name is Max and I bring you Panel Power. My product is a coat.
0:17:33 > 0:17:34But it's no ordinary coat.
0:17:34 > 0:17:38My product has small flexible solar panels on each shoulder
0:17:38 > 0:17:40and on the arch of the back, that provide
0:17:40 > 0:17:42a source of power to the thin power pack
0:17:42 > 0:17:44in the lining of the coat.
0:17:44 > 0:17:49The pocket, with a USB port, can be adapted to charge any phone.
0:17:49 > 0:17:52Another function the coat performs is that it warms you.
0:17:52 > 0:17:56This coat will cost to the retailer £99,
0:17:56 > 0:18:00and I believe they will sell it somewhere in the region of £180.
0:18:00 > 0:18:03This is the Panel Power experience.
0:18:03 > 0:18:08The must-need accessory for your best survival time.
0:18:08 > 0:18:11Thanks, Max. It sounds very exciting.
0:18:11 > 0:18:13My first question is, is the jacket waterproof?
0:18:13 > 0:18:17- The jacket is waterproof.- With taped seams?- Pardon?- With taped seams?
0:18:17 > 0:18:20- You know where the seams are in a jacket?- Yes.
0:18:20 > 0:18:24Unless you put a tape behind those seams, the seams will leak.
0:18:25 > 0:18:28Max's idea could be coming apart at the seams here.
0:18:28 > 0:18:31He needs the help from buddy Ben.
0:18:31 > 0:18:34Time to Pause The Pitch and lock the guru away.
0:18:35 > 0:18:37Well done, Max. You're doing really well.
0:18:37 > 0:18:40I think because it's an electric component you've got
0:18:40 > 0:18:43in the pockets of your coat, it probably is worth having it.
0:18:43 > 0:18:45- Yes.- Obviously, you don't want the power pack getting wet.
0:18:45 > 0:18:47Obviously, that is what makes it fully waterproof.
0:18:47 > 0:18:49- OK. Thank you.- Good luck.
0:18:57 > 0:18:59The seams are taped, yes.
0:18:59 > 0:19:02The battery pack, you don't need to worry about that being
0:19:02 > 0:19:05harmed by the rain as it is covered in Gore-Tex material.
0:19:05 > 0:19:09- OK. So, a retail price of £180?- Yes.
0:19:09 > 0:19:12How likely is it that your average participant will spend that
0:19:12 > 0:19:15sort of money on a jacket?
0:19:15 > 0:19:20As my coat is a luxury product, for people who want to be warm
0:19:20 > 0:19:22and make sure their phone is charged..
0:19:22 > 0:19:24As much as £180 might seem expensive,
0:19:24 > 0:19:26you get a lot for your money.
0:19:26 > 0:19:31- Thank you. It's a very exciting idea. Thank you.- Thank you.
0:19:31 > 0:19:33A watertight pitch there from Max.
0:19:33 > 0:19:37He's held his own in the face of John's tough questions.
0:19:41 > 0:19:45'Next, Mia and Lydia, who are hoping to make a splash in the vault.'
0:19:45 > 0:19:49John, our guru, is ready to hear your pitch. Good luck, girls.
0:19:52 > 0:19:56- My name is Mia.- My name's Lydia and our idea is studded welly boots.
0:19:56 > 0:19:58As you can see from our design,
0:19:58 > 0:20:00we have metal studs located in the bottom of the boot.
0:20:01 > 0:20:03These are detachable by unscrewing.
0:20:03 > 0:20:07Our idea came about after a conversation with a local farmer.
0:20:07 > 0:20:09He told us about his farm being on a hill
0:20:09 > 0:20:11and how it sometimes gets slippy.
0:20:11 > 0:20:14Because of this he wears football boots, but his feet still get wet.
0:20:14 > 0:20:16This sparked the idea of combining wellies
0:20:16 > 0:20:19and football boots to offer comfort, stability and protection.
0:20:19 > 0:20:23We plan to do two different ranges to appeal to people's different
0:20:23 > 0:20:25lifestyles and personalities.
0:20:25 > 0:20:27These include a simple design for horticultural
0:20:27 > 0:20:28and agricultural people.
0:20:28 > 0:20:31Our other range would be a more glamorous range for the mid-to-high
0:20:31 > 0:20:33end of the market and festival-goers.
0:20:33 > 0:20:36It would cost around £10-£15 to manufacture the boot.
0:20:36 > 0:20:41It will cost £24 as a wholesale price and £45 as a retail price.
0:20:41 > 0:20:43This gives an excellent profit margin.
0:20:43 > 0:20:45Thank you for listening to our pitch.
0:20:45 > 0:20:48If you have any questions, we'll be happy to answer them as best we can.
0:20:48 > 0:20:51- Thank you. That was a great pitch. May I have a look?- Yeah.
0:20:51 > 0:20:53Shall I come to you?
0:20:53 > 0:20:56No slip-ups so far, but how will they cope with questions?
0:20:57 > 0:20:59So, if I didn't want to wear the studs,
0:20:59 > 0:21:02can I just take these out so it's more comfortable to walk in?
0:21:02 > 0:21:04- You just unscrew them. - Right. That's very nice.
0:21:04 > 0:21:10- So, what's the size of the welly market? Any idea?- Um...
0:21:10 > 0:21:14Oh, it looks like the girls are stuck in the mud here.
0:21:16 > 0:21:20The guru is locked away and Amber comes in.
0:21:20 > 0:21:21Hi, girls.
0:21:21 > 0:21:23You've done such a good job so far.
0:21:23 > 0:21:28So we know that the population of the UK is 60 million,
0:21:28 > 0:21:31and less than 20% live in rural areas.
0:21:31 > 0:21:36So we don't know the specific size of the welly market,
0:21:36 > 0:21:39but we know that your product solves a problem
0:21:39 > 0:21:41and it's a growing industry, so you guys are doing a great job.
0:21:41 > 0:21:45- So good luck, you're going to smash it.- Thank you.
0:21:53 > 0:21:55We estimate there's around 60 million
0:21:55 > 0:21:57people in the UK at the moment.
0:21:57 > 0:22:02So we estimate that under 20% of the people live in rural areas.
0:22:02 > 0:22:05We don't know the specific size of the welly market at the moment.
0:22:05 > 0:22:09But we know that our welly solves the problem
0:22:09 > 0:22:10and it's also a growing industry.
0:22:10 > 0:22:13- So basically, it's a lot of people want wellies...- Yes.
0:22:13 > 0:22:16- ..is what you're saying?- Yes.- Yeah.
0:22:16 > 0:22:21So, in terms of your marketing plan, how would you let people
0:22:21 > 0:22:25know about your revolutionary and very exciting stud idea?
0:22:25 > 0:22:29So we'd market it in three different ways - online video websites,
0:22:29 > 0:22:33- sponsorship... - And product placement.
0:22:33 > 0:22:36- Well, thank you very much.- Thank you.- Thank you very much indeed.
0:22:42 > 0:22:45Next up to face the guru is Max, Guy and Leo,
0:22:45 > 0:22:49who have changed their business name to Grow-A-Grip.
0:22:52 > 0:22:55Grow-A-Grip is a revolutionary sports equipment extension
0:22:55 > 0:22:59brand that will be attached onto the end of the piece of sporting
0:22:59 > 0:23:00equipment like so.
0:23:03 > 0:23:05Grow-A-Grip is very eco-friendly.
0:23:05 > 0:23:07Why throw away a stick or racket you love
0:23:07 > 0:23:10when you can use it for longer and help protect our planet?
0:23:10 > 0:23:12Grow-A-Grip is very cost-saving.
0:23:12 > 0:23:15Parents, schools and clubs simply can't replace equipment
0:23:15 > 0:23:17all the time.
0:23:17 > 0:23:19Millions of people play sports across the world and around
0:23:19 > 0:23:22half of them are children, which is where the money comes in.
0:23:22 > 0:23:24There are around 25,000 junior hockey players in the UK,
0:23:24 > 0:23:26and let's say each of them
0:23:26 > 0:23:30needs a new segment each year as they grow, costing £5.
0:23:30 > 0:23:35That's a potential turnover of £125,000,
0:23:35 > 0:23:38and a profit of £100,000, which is a profit margin of 80%.
0:23:38 > 0:23:42Just imagine the possibilities of that.
0:23:42 > 0:23:46- Thank you for listening to our...- ALL: Pocket money pitch.
0:23:46 > 0:23:50- And remember, Get-A-Grip and grow a grip!- Thank you, gentlemen.
0:23:50 > 0:23:55- Do you have a working prototype? - Yes. This is our prototype.
0:23:55 > 0:23:57Can I have a look?
0:23:57 > 0:23:59It's a well-rehearsed pitch.
0:23:59 > 0:24:03- Now time for questions. - How does it attach?
0:24:03 > 0:24:07We'd use rubber that would fit very tightly across the stick.
0:24:07 > 0:24:10You think people would pay £5 for one?
0:24:10 > 0:24:16Yes, because if you imagine hockey sticks can cost over £100...
0:24:16 > 0:24:19- What do people currently do?- They will just get a new hockey stick.
0:24:19 > 0:24:21A new hockey stick?
0:24:21 > 0:24:25And schools, do schools buy the equipment for the children?
0:24:25 > 0:24:28Yes, some schools provide...
0:24:28 > 0:24:32So schools would like the fact that they could keep the sticks
0:24:32 > 0:24:34going for longer. So tell me about marketing.
0:24:34 > 0:24:36How would you tell everybody who doesn't
0:24:36 > 0:24:38know about this that they need one?
0:24:38 > 0:24:40Well...
0:24:44 > 0:24:46Buddy Emily to the rescue.
0:24:46 > 0:24:50Guys, there's three ideas I've got.
0:24:50 > 0:24:53One, I'd say you partner with some online retailers.
0:24:53 > 0:24:55Two, celebrities idea.
0:24:55 > 0:24:57Maybe get some famous sports people to use it?
0:24:57 > 0:25:02And, three, I'd take it to lots of schools and clubs
0:25:02 > 0:25:06and hand it out so people can try the product. Good luck, guys.
0:25:12 > 0:25:15For the marketing, we would, number one,
0:25:15 > 0:25:19partner with big online retailers so they can get it out there.
0:25:19 > 0:25:23Or, number two, you could do it the celebrity way.
0:25:23 > 0:25:27Or, number three, you could give it to lots of clubs and schools.
0:25:27 > 0:25:31- Do you mean give it free of charge? - To try out.- To see the product?
0:25:31 > 0:25:32BOTH: Yeah.
0:25:32 > 0:25:36Gentleman, very good idea. I thank you very much.
0:25:36 > 0:25:40The final pitch is done and Max, Guy
0:25:40 > 0:25:42and Leo have kept John gripped with their idea.
0:25:48 > 0:25:52Our three businesses have done all they can to impress the guru,
0:25:52 > 0:25:56but John can only choose one to receive the pocket money.
0:25:56 > 0:26:01In truth, I thought all three pitches were very good indeed.
0:26:01 > 0:26:04Max, I think what you've got is something that everybody wants.
0:26:04 > 0:26:08And it's something I can see selling well in my business.
0:26:08 > 0:26:11Baboton, I thought your presentation was really clear.
0:26:11 > 0:26:13The product is very easy to digest
0:26:13 > 0:26:15and that makes a product very easy to sell.
0:26:15 > 0:26:19And gentlemen, you did a very dynamic pitch.
0:26:19 > 0:26:20You are your customers.
0:26:20 > 0:26:21You are experiencing the problem
0:26:21 > 0:26:23and you have come up with a solution.
0:26:23 > 0:26:29But as you know, only one business can be chosen by John,
0:26:29 > 0:26:32and now that decision is with you.
0:26:32 > 0:26:35And, Steph, the pitch I've chosen today is...
0:26:43 > 0:26:44Baboton.
0:26:49 > 0:26:50Oh, well done, ladies.
0:26:50 > 0:26:57Let's have a formal handshake, as you do in business. Well done.
0:26:57 > 0:27:01I went for Baboton because the idea is so simple, but it's global.
0:27:01 > 0:27:05You know, everybody suffers from slippy wellies.
0:27:05 > 0:27:09It has such a wide audience. It could do exceptionally well.
0:27:09 > 0:27:12Obviously disappointed, but we know from the feedback we've got
0:27:12 > 0:27:14we can go far with this project.
0:27:15 > 0:27:18I said everything I've wanted to say..
0:27:18 > 0:27:20It's a shame not to win, but you can't win 'em all.
0:27:24 > 0:27:27Now, Mia and Lydia have a year's worth of pocket money.
0:27:27 > 0:27:30- Good morning, girls.- Good morning.
0:27:30 > 0:27:33And time with John to develop the idea.
0:27:33 > 0:27:35If you're developing a product for the outdoors,
0:27:35 > 0:27:39you have two test the products to destruction. Let's go and do it.
0:27:39 > 0:27:42And they have an important question to ask.
0:27:42 > 0:27:44We would like to know if you would
0:27:44 > 0:27:46consider investing in our business.
0:27:46 > 0:27:50Find out what happens at the end of the series.