0:00:02 > 0:00:04Imagine a year's worth of pocket money up for grabs,
0:00:04 > 0:00:08just waiting for kids like you from across the UK to come up with
0:00:08 > 0:00:09a winning business pitch.
0:00:09 > 0:00:12- I live in Newcastle...- Birmingham... - I'm from Manchester...
0:00:12 > 0:00:15Could you spot a gap in the market?
0:00:15 > 0:00:19My business idea is to grow fresh fruit and vegetables in
0:00:19 > 0:00:23my back garden and sell them to my neighbours and my local community.
0:00:23 > 0:00:25What's your big idea?
0:00:25 > 0:00:28- Our business idea is... - Freshly made waffles.
0:00:28 > 0:00:32Or are you the next Branson, Sugar or Dyson?
0:00:32 > 0:00:34My pitch is about a healthy fruit tuck shop.
0:00:36 > 0:00:40Now, budding entrepreneurs are entering the Pocket Money Pitch Off.
0:00:40 > 0:00:44All are hoping to secure that valuable pot of cash and
0:00:44 > 0:00:49the priceless help of a top industry guru to kick-start their business.
0:00:49 > 0:00:54They will have just one chance to call for help, and this is it -
0:00:54 > 0:00:57the Pause My Pitch Button.
0:00:57 > 0:01:00One guru to impress...
0:01:00 > 0:01:02Only one idea can come out on top.
0:01:03 > 0:01:05This is Pocket Money Pitch!
0:01:15 > 0:01:19Pocket Money Pitchers, it's time to go head to head.
0:01:19 > 0:01:23- Present your pitch.- The pitcher... - I've chosen...- Is...
0:01:34 > 0:01:36We have searched the whole of the UK
0:01:36 > 0:01:39to find the best young business talent.
0:01:41 > 0:01:44And the cream of the crop are going head to head.
0:01:44 > 0:01:48In this episode, we have six new pitchers battling it out
0:01:48 > 0:01:51for a slice of the food market.
0:01:51 > 0:01:54In the UK we spend nearly £200 million a year on our food -
0:01:54 > 0:01:57that's 11% of everything our families buy.
0:02:00 > 0:02:03Only three will get the chance to pitch in the vault,
0:02:03 > 0:02:05to today's guru, Levi Roots.
0:02:05 > 0:02:09Levi has an appetite for success and his Caribbean sauces
0:02:09 > 0:02:11have made him a multimillionaire.
0:02:13 > 0:02:16Our pitchers can improve their chances of impressing Levi
0:02:16 > 0:02:19by winning over the buddies.
0:02:19 > 0:02:21These guys are top entrepreneurs
0:02:21 > 0:02:25who will spot which mouthwatering idea could be a winner.
0:02:25 > 0:02:29So they are our buddies - who are our pitchers?
0:02:30 > 0:02:34First up, two brothers from Devon - Kirby, 13 and Ashton, 12.
0:02:36 > 0:02:39- He's always bugging me. - But when it comes to business...
0:02:39 > 0:02:41BOTH: We're a great team!
0:02:42 > 0:02:46Going head to head is 14-year-old Lauren from Somerset.
0:02:46 > 0:02:48When it comes down to business,
0:02:48 > 0:02:50I feel like I have great ideas, and I'm hardworking.
0:02:54 > 0:02:58Both businesses are pitching to the buddies, but only one idea
0:02:58 > 0:03:01can go through to the next stage.
0:03:01 > 0:03:04Real Meal Pizza, you're up first, take it away.
0:03:04 > 0:03:08- Hello, I'm Kirby.- And I'm Ashton. And our business idea is...
0:03:08 > 0:03:09# Real meal pizza! #
0:03:09 > 0:03:12Real Meal Pizza, is as the name suggests -
0:03:12 > 0:03:15- a real meal on a pizza. - We're going to take toppings
0:03:15 > 0:03:17to a whole new level. And as far as we are aware,
0:03:17 > 0:03:21no other company offers pizzas quite like ours.
0:03:21 > 0:03:23Our ultimate goal would be to sell frozen real meal pizzas
0:03:23 > 0:03:25off to supermarkets.
0:03:25 > 0:03:29BOTH: Remember, Real Meal Pizzas are the real deal!
0:03:30 > 0:03:33Well, if the buddies fancy their Sunday lunch on a pizza,
0:03:33 > 0:03:35they'll like Kirby and Ashton.
0:03:35 > 0:03:39But Lauren is also hoping for a pizza the action.
0:03:39 > 0:03:42- Take it away for Scrummy Eggs. - The humble egg.
0:03:42 > 0:03:46It's OK, but what I like to do is I like to wrap filling around it
0:03:46 > 0:03:49in coating. Well, what have you got, then?
0:03:49 > 0:03:53Well, you've got a Scotch egg - it's just that simple.
0:03:53 > 0:03:56I've expanded the simple Scotch egg recipe
0:03:56 > 0:03:59into amazing different varieties and ideas.
0:03:59 > 0:04:03Chicken curry, even a vegetarian range and a bolognese range.
0:04:04 > 0:04:06I hope you like my idea.
0:04:06 > 0:04:08Both delicious ideas,
0:04:08 > 0:04:10but only one can go through to the next round.
0:04:10 > 0:04:12So let's find out what the buddies think.
0:04:12 > 0:04:15We're going to start out with our resident chef, Luke.
0:04:15 > 0:04:18Firstly, guys, I really, really enjoyed listening to these pitches,
0:04:18 > 0:04:21but for me, I'm going for Real Meal Pizzas.
0:04:22 > 0:04:26Next up is pioneering product designer Emily.
0:04:26 > 0:04:28For me, my vote goes to Scrummy Eggs.
0:04:29 > 0:04:33Suleman is a self-made online entrepreneur.
0:04:33 > 0:04:36Scrummy Eggs, I think you've got a bigger market,
0:04:36 > 0:04:38so I'm going to go for you.
0:04:38 > 0:04:42Influential branding consultant Bianca is next.
0:04:42 > 0:04:45I think both concepts are really strong, but I can imagine
0:04:45 > 0:04:48eating a pizza with my meal on it, so Real Meal Pizzas it is.
0:04:49 > 0:04:55To pitches, two votes each. It's all down to the final buddy Ben,
0:04:55 > 0:04:59- a digital media expert. - Both of you, really good pitch.
0:05:01 > 0:05:04But I think - pizza is actually my favourite food,
0:05:04 > 0:05:06so my vote goes to Real Meal Pizzas.
0:05:08 > 0:05:12So close, but Real Meal Pizzas have done it.
0:05:12 > 0:05:15It was really close, it was like deciding between one judge,
0:05:15 > 0:05:18and obviously they picked Real Meal Pizzas but I'm not worried,
0:05:18 > 0:05:21it's good experience and I'm really happy.
0:05:22 > 0:05:25Now, the lads need a buddy to be their lifeline
0:05:25 > 0:05:27if things get tough with the guru.
0:05:27 > 0:05:30But they can only choose one who voted for them -
0:05:30 > 0:05:33Bianca, Ben or Luke.
0:05:33 > 0:05:36- Who are we going for? - We have decided to go with Bianca.
0:05:36 > 0:05:38With Bianca! There you go.
0:05:38 > 0:05:40So Bianca's going to give you all the advice
0:05:40 > 0:05:42and tips you need before you do your next pitch to the guru.
0:05:42 > 0:05:44- Good luck.- Thank you.- Bye.
0:05:47 > 0:05:50Next up is 12-year-old Ben from Orpington.
0:05:50 > 0:05:55Does he have the raw ingredients for business success?
0:05:55 > 0:05:57I love food and it's my passion
0:05:57 > 0:06:00and I just want my passion to come through.
0:06:00 > 0:06:03Ben is up against eight-year-old twins
0:06:03 > 0:06:05Thomas and Zoe from Manchester,
0:06:05 > 0:06:08with an idea that really takes the biscuit.
0:06:08 > 0:06:11Sometimes we do argue,
0:06:11 > 0:06:15but most of the time we're fine and getting on together.
0:06:15 > 0:06:18So that's why we would do well in business.
0:06:22 > 0:06:25With Bianca teamed up, we have a new buddy,
0:06:25 > 0:06:29international kids-clothing entrepreneur Emma-Jayne.
0:06:29 > 0:06:31Pocket money pitchers, it's time to go head to head.
0:06:31 > 0:06:33Ben, you're going to start us off -
0:06:33 > 0:06:36give us the pitch for Kitchen Kids.
0:06:36 > 0:06:40Hi, I'm Ben and my business idea is Kitchen Kids.
0:06:40 > 0:06:43They are DIY lunchboxes for kids.
0:06:43 > 0:06:46You buy a five-day supply of ingredients
0:06:46 > 0:06:51and recipes that come in a lunch bag like this.
0:06:51 > 0:06:54Some of the ingredients you might find in a Kitchen Kids box
0:06:54 > 0:06:57would be pasta...
0:06:58 > 0:07:00..or plain flour.
0:07:02 > 0:07:07For things such as making pasta salads or apple scones,
0:07:07 > 0:07:11or cheesy biscuits. I just want to get my passion for food
0:07:11 > 0:07:15and cooking across to other children and to get them in the kitchen.
0:07:15 > 0:07:20Thank you very much for your time, I really appreciate this opportunity.
0:07:20 > 0:07:23Ben has packed a lot of passion into his pitch.
0:07:23 > 0:07:25Zoe and Thomas, it's your turn now.
0:07:25 > 0:07:28Take it away for the pitch for Cool Cookies.
0:07:29 > 0:07:32Hello, I am Thomas and this is my sister Zoe.
0:07:32 > 0:07:35And we are founders of Cool Cookies.
0:07:35 > 0:07:36Cool Cookies are frozen,
0:07:36 > 0:07:40healthy, ready-shaped cookies which you can bake at home.
0:07:40 > 0:07:43Busy people could buy Cool Cookies from the supermarket
0:07:43 > 0:07:45and pop some in the oven.
0:07:45 > 0:07:48Eight minutes later they would have a yummy snack.
0:07:48 > 0:07:51We use ingredients such as raisins,
0:07:51 > 0:07:54British carrots, dairy-free chocolate buttons and porridge oats.
0:07:54 > 0:07:57We like experimenting with different flavours too,
0:07:57 > 0:08:02although we've ruled out curry and liver flavour.
0:08:02 > 0:08:06We hope you'll love our business idea, Cool Cookies!
0:08:06 > 0:08:09- We make them...- You bake them. - Yummy.
0:08:09 > 0:08:12Which idea will the buddies buy into?
0:08:12 > 0:08:15Bake-at-home cookies or build-your-own packed lunches?
0:08:15 > 0:08:18- Ben, we'll start with you. - From a branding perspective,
0:08:18 > 0:08:22- I'm going to go with Cool Cookies. - Luke.
0:08:22 > 0:08:23Ben, big, big well done.
0:08:23 > 0:08:26I really love your concept, but from a business perspective
0:08:26 > 0:08:30I'm going to, on this occasion, go with Cool Cookies.
0:08:31 > 0:08:33That's two votes for Cool Cookies.
0:08:33 > 0:08:37They only need one more to win the head-to-head.
0:08:37 > 0:08:39For me, it's Ben and it's Kitchen Kids.
0:08:40 > 0:08:44It is getting tense now, isn't it? So, Suleman.
0:08:44 > 0:08:46I'm going to go with...
0:08:46 > 0:08:49Cool Cookies.
0:08:49 > 0:08:52Suleman's vote makes it three for Thomas and Zoe.
0:08:52 > 0:08:54You've made it through to the next round,
0:08:54 > 0:08:57but let's find out what Emma-Jayne thought.
0:08:57 > 0:09:00My vote would be going with Cool Cookies.
0:09:00 > 0:09:03Ben says bye to the buddies, but remains positive.
0:09:05 > 0:09:09I found it very helpful and I'm very grateful for their feedback.
0:09:10 > 0:09:14Cool Cookies can now choose from the buddies that voted for them.
0:09:14 > 0:09:17Who will best help them to pitch to Levi Roots?
0:09:17 > 0:09:20Online supermarket supplier Suleman,
0:09:20 > 0:09:23clothing innovator Emma-Jayne,
0:09:23 > 0:09:25social media expert Ben
0:09:25 > 0:09:27or international chef Luke?
0:09:30 > 0:09:34Choosing the right buddy is key when pitching to the guru.
0:09:34 > 0:09:36THEY WHISPER
0:09:36 > 0:09:37We've chosen Suleman.
0:09:37 > 0:09:39Suleman!
0:09:39 > 0:09:42That's a good one - you want to get it in the supermarkets, don't you?
0:09:42 > 0:09:44Time for our last pair.
0:09:44 > 0:09:46Here's 11-year-old Lily May
0:09:46 > 0:09:50from Worcestershire. Her inspiration is today's guru himself.
0:09:50 > 0:09:54Levi Roots is my inspiration because he started at the bottom
0:09:54 > 0:09:57with just a jar of his sauce and he got to the top.
0:09:57 > 0:09:59Finally, we have ten-year-old
0:09:59 > 0:10:01Olivia from Caerphilly
0:10:01 > 0:10:04who accidentally overcooked some fudge and saw gold.
0:10:04 > 0:10:07My business idea was a happy mistake, but I don't want to
0:10:07 > 0:10:09make any mistakes today in front of the buddies.
0:10:13 > 0:10:15For our final head-to-head,
0:10:15 > 0:10:19buddied-up Suleman is replaced by Amber, a fashion entrepreneur.
0:10:19 > 0:10:21Lily May, you are going to start us off.
0:10:21 > 0:10:23Give us your pitch for I'm In A Pickle.
0:10:23 > 0:10:26Hi, my name is Lily May.
0:10:26 > 0:10:29The name of my product is I'm In A Pickle.
0:10:29 > 0:10:33My product idea is to pickle all of the unwanted courgettes.
0:10:33 > 0:10:36No-one else could possibly make pickle like this.
0:10:36 > 0:10:41My aim is to sell my product in all of the branded supermarkets
0:10:41 > 0:10:43and local shops too.
0:10:43 > 0:10:46My motto is, "Once you try it, you have to buy it."
0:10:46 > 0:10:48I hope you and many other people
0:10:48 > 0:10:51will enjoy my pickle as much as I do. Thank you.
0:10:51 > 0:10:54'Confident pitch there from Lily May.'
0:10:54 > 0:10:55Olivia, you're up next.
0:10:55 > 0:10:57Give us the pitch for Sludge.
0:10:57 > 0:11:01My name is Olivia and my product is called Sludge
0:11:01 > 0:11:03and it's a delicious new spreading fudge.
0:11:03 > 0:11:06You can put Sludge on pancakes, porridge, toast,
0:11:06 > 0:11:08bread or whatever you can think of.
0:11:08 > 0:11:13It comes in a variety of flavours, such as vanilla, original,
0:11:13 > 0:11:17double vanilla, white chocolate or salted caramel.
0:11:17 > 0:11:22My aim for Sludge is to become a unique household brand
0:11:22 > 0:11:24and to be sold to all ages.
0:11:24 > 0:11:27Thank you for listening to my pitch.
0:11:27 > 0:11:30'Sweet Sludge versus savoury pickle.
0:11:30 > 0:11:33'Only one can go through to the guru.'
0:11:33 > 0:11:35I've got a sweet tooth, so I'm going to vote with Sludge.
0:11:35 > 0:11:37Imogen?
0:11:37 > 0:11:39I'm going for I'm In A Pickle.
0:11:40 > 0:11:42I'm going to go Sludge.
0:11:42 > 0:11:44Sludge, there you go, you have two votes now,
0:11:44 > 0:11:47you just need one more to go through to the next round.
0:11:47 > 0:11:48Luke?
0:11:48 > 0:11:51For me, on this occasion, I do have a sweet tooth as well
0:11:51 > 0:11:52and I am going to go for Sludge.
0:11:52 > 0:11:55Sludge. Olivia, you're through to the next round,
0:11:55 > 0:11:57but let's find out what Emily thought.
0:11:57 > 0:12:01For me, it was the logo and branding that really won me over for Sludge.
0:12:02 > 0:12:05Lily May is off. She couldn't quite persuade the buddies
0:12:05 > 0:12:08to pick the pickled pickler.
0:12:08 > 0:12:10I'd like to carry on with my product
0:12:10 > 0:12:14and maybe take it into the supermarkets.
0:12:14 > 0:12:17Now Olivia can choose a buddy from the ones that voted for her,
0:12:17 > 0:12:19to help shape up her pitch for the guru.
0:12:19 > 0:12:21Fashion pioneer Amber,
0:12:21 > 0:12:23digital expert Ben,
0:12:23 > 0:12:25chef Luke or inventor Emily.
0:12:25 > 0:12:27Olivia decides.
0:12:27 > 0:12:29I would like to work with Luke, please.
0:12:29 > 0:12:32Luke, well, I think Luke will be a great buddy for you,
0:12:32 > 0:12:35- so go and get prepared and I'll see you in the vault.- Thank you.
0:12:35 > 0:12:38So Real Meal Pizza, Cool Cookies and Sludge
0:12:38 > 0:12:41have made it through to the next round,
0:12:41 > 0:12:45where they will pitch to our guru Levi.
0:12:50 > 0:12:55Superstar food guru Levi Roots became famous almost overnight
0:12:55 > 0:12:59when he went into business with two TV Dragons.
0:12:59 > 0:13:02The public loved his take on Caribbean food
0:13:02 > 0:13:05and Levi is now worth £35 million.
0:13:05 > 0:13:06Tasty!
0:13:06 > 0:13:09The food business is really tough because it's food,
0:13:09 > 0:13:11it's what people put in their mouth
0:13:11 > 0:13:13and people are really concerned about that.
0:13:13 > 0:13:19At stake is a year's worth of pocket money - that's £322.40 -
0:13:19 > 0:13:23plus a chance to get the recipe for success from Levi himself.
0:13:23 > 0:13:27And he knows exactly what he wants.
0:13:27 > 0:13:30I'll be looking for a business that has its own USP -
0:13:30 > 0:13:31unique selling point.
0:13:31 > 0:13:34The key to success is actually a business
0:13:34 > 0:13:35with a really good brand identity.
0:13:35 > 0:13:38The other thing is, it's actually about the passion
0:13:38 > 0:13:40of the person who is selling the business.
0:13:40 > 0:13:42You will have to work hard for it.
0:13:42 > 0:13:43Rome wasn't built in a day.
0:13:45 > 0:13:47'The young entrepreneurs will need to draw on
0:13:47 > 0:13:50'all the experience of their business buddies
0:13:50 > 0:13:51'to pitch to the guru.'
0:13:51 > 0:13:54Oh, good, you brought some Sludge with you. Good.
0:13:54 > 0:13:57'Bianca wants the boys to show how Real Meal Pizza
0:13:57 > 0:13:59'will stand out on the shelf.'
0:13:59 > 0:14:01First thing, for me, that was lacking
0:14:01 > 0:14:04- was really a good example of what that pizza looks like.- Yeah.
0:14:04 > 0:14:07'Luke is making sure that the unique selling point of Sludge
0:14:07 > 0:14:11'comes across loud and clear in Olivia's pitch.'
0:14:11 > 0:14:13When you talk about unique selling point,
0:14:13 > 0:14:16well, how are you going to get the world to want to eat your product?
0:14:16 > 0:14:20'And buddy Suleman wants Cool Cookies to be pitch-perfect.'
0:14:20 > 0:14:23From here... we want to take it up there.
0:14:23 > 0:14:25It's taking it up to that next level.
0:14:28 > 0:14:31Now, while the Pocket Money Pitchers get ready,
0:14:31 > 0:14:34the vault is preparing for the final showdown -
0:14:34 > 0:14:37the mission to win over the gurus.
0:14:37 > 0:14:41But if at any point the pitchers get stuck, they can press this,
0:14:41 > 0:14:45the Pause My Pitch button, and the guru will be locked away
0:14:45 > 0:14:48and the buddy will be able to run on and help them,
0:14:48 > 0:14:52but they need to choose their time wisely with this
0:14:52 > 0:14:54because they can only Pause My Pitch once.
0:15:00 > 0:15:04Levi is looking for a passionate pitch, a great new brand
0:15:04 > 0:15:06and a unique selling point.
0:15:06 > 0:15:10Can Kirby and Ashton deliver with their Real Meal Pizza?
0:15:10 > 0:15:15Watching backstage is buddy Bianca, ready to throw them a lifeline.
0:15:15 > 0:15:17Good luck, lads, present your pitch.
0:15:18 > 0:15:21- Hello, I'm Kirby.- And I'm Ashton.
0:15:21 > 0:15:24- And our business idea is... - BOTH:- Real Meal Pizza!
0:15:24 > 0:15:26So, Ashton, what is a Real Meal Pizza?
0:15:26 > 0:15:29Real Meal Pizza is, as the name suggests,
0:15:29 > 0:15:31a real meal on a pizza,
0:15:31 > 0:15:34such as a Sunday roast, spaghetti bolognese
0:15:34 > 0:15:38and, the most popular, a lamb rogan josh. Yum yum.
0:15:38 > 0:15:41If we were lucky enough to receive a year's worth of pocket money,
0:15:41 > 0:15:43we would start off small by selling individual slices
0:15:43 > 0:15:45of our pizzas down at our local youth club.
0:15:45 > 0:15:48Our most expensive pizza to make is a lamb rogan josh,
0:15:48 > 0:15:52which costs £1.33 to make one pizza.
0:15:52 > 0:15:55We would sell individual slices of this pizza for £1.50.
0:15:55 > 0:15:57We would cut the pizza up into eight slices,
0:15:57 > 0:16:01which would give us the profit of £10.67.
0:16:01 > 0:16:02Our ultimate aim would be
0:16:02 > 0:16:05to sell frozen Real Meal Pizzas in supermarkets.
0:16:05 > 0:16:08So, Ashton, how would we spend the pocket money?
0:16:08 > 0:16:11On cooking equipment, ingredients, advertisement, packaging
0:16:11 > 0:16:13and health-and-safety training.
0:16:13 > 0:16:17We hope you would like to support us on our venture and remember...
0:16:17 > 0:16:20- BOTH:- Real Meal Pizzas are the real deal!
0:16:22 > 0:16:24A slick pitch from the pizza brothers.
0:16:24 > 0:16:27Now they face a grilling from the guru.
0:16:27 > 0:16:29If you were lucky enough to walk away with the money,
0:16:29 > 0:16:32what would your profit be like in a year's time?
0:16:32 > 0:16:36In a year's time, just by selling at the youth club,
0:16:36 > 0:16:40we have worked out it will be almost about £5,000.
0:16:42 > 0:16:46The brothers are thinking big, but Levi is thinking even bigger -
0:16:46 > 0:16:48about the impact on the planet.
0:16:48 > 0:16:50Carbon footprint?
0:16:55 > 0:16:57- Pause?- Yeah.
0:16:57 > 0:17:02Ooh, Kirby has paused the pitch and locked in Levi.
0:17:02 > 0:17:06Can buddy Bianca help the boys save the planet and save the pitch?
0:17:06 > 0:17:08Don't worry, you are doing really well.
0:17:08 > 0:17:09It's a tough question.
0:17:09 > 0:17:11So, carbon footprint is basically about
0:17:11 > 0:17:15- how much impact you're having on the environment.- Yes.
0:17:15 > 0:17:17OK, so for you, your impact is quite low
0:17:17 > 0:17:21because you are using ingredients that are locally sourced
0:17:21 > 0:17:22and you had a special box, didn't you?
0:17:22 > 0:17:24Yes, we got a special cardboard.
0:17:24 > 0:17:26So recyclable cardboard and locally sourced ingredients
0:17:26 > 0:17:29and produce and you are making it yourself.
0:17:29 > 0:17:31- And we are making it ourself. - Great. Well done, keep going.
0:17:34 > 0:17:37Has buddy Bianca given the boys enough information
0:17:37 > 0:17:40to convince Levi that Real Meal Pizza won't cost the earth?
0:17:40 > 0:17:43Were going to cause a small carbon footprint,
0:17:43 > 0:17:44it won't be very big.
0:17:44 > 0:17:47We are using locally grown ingredients and we are going to
0:17:47 > 0:17:52use cardboard, recyclable cardboard, to serve our pizzas up on.
0:17:52 > 0:17:54That's very good.
0:17:54 > 0:17:56And my final question is about market research.
0:17:56 > 0:17:59Who have you market researched the product with?
0:17:59 > 0:18:01Well, our target audience was teenagers,
0:18:01 > 0:18:03so I did it in one of my school lessons
0:18:03 > 0:18:05and I asked, "What are your favourite meals,
0:18:05 > 0:18:08"would you have them on pizzas?" 95% of them said yes.
0:18:10 > 0:18:12All right, thank you, Ashton and Kirby.
0:18:12 > 0:18:14- You've done very well, thank you. - Thank you.- Thank you.
0:18:14 > 0:18:17So, have Real Meal Pizza done enough
0:18:17 > 0:18:21to secure a year's pocket money and time with the guru?
0:18:24 > 0:18:27It's Thomas and Zoe's turn to enter the vault next.
0:18:27 > 0:18:31Will Cool Cookies crumble under the pressure?
0:18:32 > 0:18:36Hello, I am Thomas and this is my sister Zoe.
0:18:36 > 0:18:38We are the founders of Cool Cookies!
0:18:38 > 0:18:41Cool Cookies are frozen, healthy,
0:18:41 > 0:18:43ready-shaped cookies that you can bake at home.
0:18:43 > 0:18:47Busy people could buy Cool Cookies from the supermarket
0:18:47 > 0:18:49and pop them in the oven.
0:18:49 > 0:18:51Eight minutes later, they will have a yummy snack.
0:18:51 > 0:18:54We have calculated that a box of ten cookies
0:18:54 > 0:18:57will cost us only 50p to make.
0:18:57 > 0:19:00We could then sell them to the shops for £1 a box.
0:19:00 > 0:19:04The shops could sell them on for £1.50 each box of ten.
0:19:04 > 0:19:09There are over 60,000 convenience stores in the UK.
0:19:09 > 0:19:15We aim to have 100 of those convenience stores
0:19:15 > 0:19:21ordering one case of our Cool Cookies each week.
0:19:26 > 0:19:27- WHISPERS:- Go on, press it.
0:19:27 > 0:19:29THEY WHISPER
0:19:29 > 0:19:32We hope you love our business idea.
0:19:32 > 0:19:33- BOTH:- Cool Cookies!
0:19:33 > 0:19:35- We make 'em...- You bake 'em.
0:19:38 > 0:19:42A wobble at the end there, but the twins kept their cool.
0:19:42 > 0:19:45That was a very accomplished pitch.
0:19:45 > 0:19:49But I do have to ask you, cos you know recipes have to be protected,
0:19:49 > 0:19:51is the recipe protected?
0:19:51 > 0:19:56We did see someone about protecting our logo,
0:19:56 > 0:19:59but not our recipe.
0:19:59 > 0:20:02We are still working on the recipe.
0:20:02 > 0:20:06Thomas and Zoe don't have legal protection of their recipes,
0:20:06 > 0:20:08so anybody could sell the same cookies,
0:20:08 > 0:20:11a potential problem in the future.
0:20:11 > 0:20:13Can I have a look at the cookies? Do you mind?
0:20:13 > 0:20:16Yes, you can look at the cookies.
0:20:20 > 0:20:23This is our strangest flavour, carrot and blueberry.
0:20:23 > 0:20:24Carrot and blueberry.
0:20:24 > 0:20:27And also, we have made an oatmeal raisin.
0:20:27 > 0:20:30I kind of like the look of this one, this carrot and...
0:20:30 > 0:20:31It looks scrumptious.
0:20:31 > 0:20:33Can I just have a little nibble?
0:20:33 > 0:20:37Well, during the process of setting this up,
0:20:37 > 0:20:40- that was knocked over.- It was?
0:20:40 > 0:20:43And they went on the floor, so you might not...
0:20:43 > 0:20:45Not for my indigestion, no?
0:20:45 > 0:20:48- You might not want to. - All right.
0:20:49 > 0:20:51No free samples for Levi today!
0:20:51 > 0:20:54But he's not the only cookie fan in the Roots house.
0:20:54 > 0:20:58Well, I have a two-year-old son and he can't take allergies
0:20:58 > 0:21:00and stuff like that, like egg-free and gluten-free -
0:21:00 > 0:21:03will you be doing something like a gluten-free?
0:21:03 > 0:21:07We have used before dairy-free chocolate buttons.
0:21:07 > 0:21:12If we won, we could look into going into gluten as well.
0:21:12 > 0:21:15OK, Zoe and Tom, thank you very much.
0:21:15 > 0:21:17- Thank you.- Thank you.
0:21:17 > 0:21:19Two guru pitches down, one more to go.
0:21:26 > 0:21:32Also hoping Levi has a sweet tooth is Olivia, with Sludge.
0:21:32 > 0:21:35Hello, my name is Olivia and my product is called Sludge
0:21:35 > 0:21:38and it's a delicious new spreadable fudge.
0:21:38 > 0:21:40Sludge can be enjoyed in many ways.
0:21:40 > 0:21:45You can have it on things such as porridge, bread, toast,
0:21:45 > 0:21:47pancakes, whatever you can think of.
0:21:47 > 0:21:51Sludge is unique cos it's not currently on the supermarket shelves
0:21:51 > 0:21:56and is an alternative to jam, chocolate spread or peanut butter.
0:21:58 > 0:22:00The cost to make one jar is 50p.
0:22:02 > 0:22:06And if I sell it at £1.50, including VAT,
0:22:06 > 0:22:09I will get 35p profit
0:22:09 > 0:22:11and the retailer will also get 35p profit.
0:22:14 > 0:22:16If I receive a year's worth of pocket money,
0:22:16 > 0:22:20I would use it to seek guidance in marketing
0:22:20 > 0:22:25and use it to help to improve the quality of my product.
0:22:25 > 0:22:27Thank you.
0:22:28 > 0:22:32A detailed pitch for Sludge, but Levi means business.
0:22:32 > 0:22:36Thank you very much, Olivia. That was a very cool pitch.
0:22:36 > 0:22:38Thank you.
0:22:38 > 0:22:41But I was going to ask you something about a P&L sheet.
0:22:41 > 0:22:44- OK.- And if you know what that is?
0:22:44 > 0:22:48- No, I don't know. - Profit and loss sheet.- OK.
0:22:48 > 0:22:51If I was to ask you, in your first six months of trading,
0:22:51 > 0:22:56what would your P&L sheet look like, would you be able to tell me?
0:22:59 > 0:23:04Is Olivia willing to use her Pause My Pitch on the very first question?
0:23:11 > 0:23:15Levi is locked away and buddy backup arrives in the shape of Luke.
0:23:15 > 0:23:19I think the answer that you could give is probably say
0:23:19 > 0:23:21that at the moment our buying power isn't very strong,
0:23:21 > 0:23:24so we know our costs are fairly high.
0:23:24 > 0:23:25Think of it as seize the moment.
0:23:25 > 0:23:28The costs are high and the profits are low. As we get further along,
0:23:28 > 0:23:30it is going to go the other way -
0:23:30 > 0:23:32profit will go up and cost will come down.
0:23:32 > 0:23:34- All right? Good luck, good luck. - Thank you.
0:23:35 > 0:23:38Time to unlock Levi.
0:23:38 > 0:23:40Will he be convinced by Olivia's answer?
0:23:42 > 0:23:45Well, right now the cost is quite high
0:23:45 > 0:23:47and the profits are quite low,
0:23:47 > 0:23:50but I think as we move on,
0:23:50 > 0:23:55the profits will rise and the cost will probably go down.
0:23:55 > 0:23:58Good comeback there from Olivia,
0:23:58 > 0:24:00but she can't pause her pitch again.
0:24:00 > 0:24:04I've got a two-year-old son and we both love this kind of product.
0:24:04 > 0:24:06OK.
0:24:06 > 0:24:08But he is... He can't have dairy.
0:24:08 > 0:24:13- OK.- And I'd love him to be able to be trying Sludge when it comes out.
0:24:13 > 0:24:17Yeah. I've got some people in my school, actually,
0:24:17 > 0:24:20and they can't have dairy, so I definitely want to try it
0:24:20 > 0:24:25using other stuff that doesn't include dairy.
0:24:25 > 0:24:27Fantastic.
0:24:27 > 0:24:30- You know a lot of people are talking about environmentally friendly?- Yes.
0:24:30 > 0:24:33Is anything about Sludge that you can tell me
0:24:33 > 0:24:35that will actually enhance that?
0:24:35 > 0:24:41- Em...- Another tough question and Olivia is on her own.
0:24:41 > 0:24:48I make it at home and there is just sugar and milk and butter,
0:24:48 > 0:24:52so there is nothing that would interfere with that.
0:24:52 > 0:24:54So you'd keep it as friendly as possible?
0:24:54 > 0:24:56- Yeah, definitely. - That's fantastic.
0:24:56 > 0:24:58- Well, thank you.- Thank you.
0:24:58 > 0:25:02Olivia leaves the vault after a tough cross-examination.
0:25:03 > 0:25:05The pitching is over.
0:25:05 > 0:25:09Will it be Real Meal Pizza, Cool Cookies or Sludge
0:25:09 > 0:25:12who walk away with a year's worth of pocket money
0:25:12 > 0:25:15and priceless time with the guru?
0:25:15 > 0:25:18Levi, this is a tough one, isn't it?
0:25:18 > 0:25:20What did you think of them?
0:25:20 > 0:25:23I think I'll start with my mates here, Ashton and Kirby,
0:25:23 > 0:25:28who I thought did really brilliantly and when I did sort of get down to
0:25:28 > 0:25:31the nitty-gritty and, you know, I asked you really tough questions,
0:25:31 > 0:25:34you really came through with it, so that was really special.
0:25:34 > 0:25:37Yeah, Cool Cookies.
0:25:37 > 0:25:41Again, a very accomplished pitch and the best thing, I think,
0:25:41 > 0:25:44was that you talked about actually having dairy-free in your product,
0:25:44 > 0:25:46which is absolutely wonderful.
0:25:46 > 0:25:48Olivia, Sludge.
0:25:48 > 0:25:50Mmmm!
0:25:50 > 0:25:52I'm actually tasting Sludge at the moment.
0:25:52 > 0:25:55It was really, really fantastic, really loved the fact that
0:25:55 > 0:25:58when I challenged you, you came back with your profit and loss,
0:25:58 > 0:26:01because that was a really hard question I threw at you there,
0:26:01 > 0:26:04but you came back and you answered it absolutely brilliantly.
0:26:04 > 0:26:07So I thought they were all brilliant.
0:26:07 > 0:26:11But as you know, our guru can only choose one business,
0:26:11 > 0:26:17so, Levi, who have you chosen as today's prize pitcher?
0:26:20 > 0:26:22'It's the moment of truth.'
0:26:27 > 0:26:32All right, Steph, well, the pitcher I have chosen is...
0:26:39 > 0:26:41..Cool Cookies, Tom and Zoe.
0:26:41 > 0:26:42APPLAUSE
0:26:42 > 0:26:45Oh, well done, guys!
0:26:45 > 0:26:47Wow! You did it, guys!
0:26:47 > 0:26:50- How are you feeling?- Amazed.
0:26:50 > 0:26:52Did you expect that you would be the ones?
0:26:52 > 0:26:54- No!- No?
0:26:54 > 0:26:56You've made it through loads, haven't you?
0:26:56 > 0:27:02Yeah. I've been nervous at times and excited at times.
0:27:02 > 0:27:05Three great pitchers.
0:27:05 > 0:27:07Business isn't over. It's been a great experience
0:27:07 > 0:27:08and we are going to keep going.
0:27:08 > 0:27:11I found the experience really, really exciting
0:27:11 > 0:27:14and really, really good.
0:27:14 > 0:27:17But only one could be chosen by the guru.
0:27:17 > 0:27:19Cool Cookies.
0:27:19 > 0:27:21I thought they were the coolest!
0:27:21 > 0:27:23Absolutely wonderful!
0:27:23 > 0:27:25I struggled to actually break down their armour
0:27:25 > 0:27:28and try to find a little chink where I could get in there.
0:27:28 > 0:27:30- We make 'em...- You bake 'em.
0:27:30 > 0:27:34Now Thomas and Zoe have a year's worth of pocket money
0:27:34 > 0:27:37to help them make their business a reality.
0:27:37 > 0:27:39Let's do it! Come on, guys.
0:27:39 > 0:27:41What business tips will they learn from Levi?
0:27:41 > 0:27:44- You might want to stand back!- Argh!
0:27:44 > 0:27:45LEVI LAUGHS
0:27:45 > 0:27:48And how does the Cool Cookies story heat up?
0:27:48 > 0:27:50I really hope this is going to taste as well as I think it should.
0:27:50 > 0:27:53Find out in Pocket Money Pitch: What Happened Next
0:27:53 > 0:27:55at the end of this series.