0:00:01 > 0:00:05CBBC is once again on the hunt to find Britain's best young traders.
0:00:05 > 0:00:08We've scoured the country to find the next generation
0:00:08 > 0:00:09of budding entrepreneurs.
0:00:09 > 0:00:14They need to know how to buy, how to sell, and how to close that deal.
0:00:14 > 0:00:17Everything must go!
0:00:18 > 0:00:21From more than 1,500 applicants,
0:00:21 > 0:00:24just 14 teams have made it through to the heats.
0:00:26 > 0:00:29Now the battle begins in Trade Your Way To The USA.
0:00:32 > 0:00:36They'll each be given £75 cash, and a tough trading challenge.
0:00:38 > 0:00:40They must decide what to buy...
0:00:40 > 0:00:43Which trick draws the biggest crowd?
0:00:43 > 0:00:45This one. Boo!
0:00:45 > 0:00:47..Negotiate the lowest price...
0:00:47 > 0:00:50What would you say at 20p a nose?
0:00:50 > 0:00:52I'd say, "Absolutely no".
0:00:52 > 0:00:54..And then sell, sell, sell.
0:00:54 > 0:00:58- Come on, guys.- £2! £2 for these.
0:00:58 > 0:00:59Roll up!
0:00:59 > 0:01:03The team that makes the most money wins the challenge.
0:01:03 > 0:01:06£60, £70. £70.
0:01:06 > 0:01:10And a place on our all-important leaderboard.
0:01:10 > 0:01:14Only the top four teams go through to the semi-finals.
0:01:14 > 0:01:18And only one of them will be crowned Britain's best young traders,
0:01:18 > 0:01:23- in Trade Your Way To The USA. - Please buy!
0:01:32 > 0:01:36Trade Your Way To The USA is back, and is tougher than ever.
0:01:36 > 0:01:40Today, some of Britain's best young traders will be tested to the max.
0:01:40 > 0:01:43Let's meet the two teams who've dared take our challenge.
0:01:43 > 0:01:48'It's 3's Company versus Burning Money.'
0:01:50 > 0:01:54ALL: We're 3's Company, and we're going to trade our way to the USA.
0:01:54 > 0:01:57'This wheeler-dealer trio of Brandon,
0:01:57 > 0:01:59'his sister, Ella,
0:01:59 > 0:02:03'and best friend, Bradley, all hail from Essex.'
0:02:04 > 0:02:07We're called 3's Company because one is lonely.
0:02:07 > 0:02:10- Two is a pair.- But three makes a company.- ALL: Yeah!
0:02:11 > 0:02:14'Bradley has a nose for business.'
0:02:14 > 0:02:16I'm the team's deal maker.
0:02:16 > 0:02:19I've been selling stink bombs for over two months,
0:02:19 > 0:02:21and made 40 quid's worth.
0:02:21 > 0:02:24I'm going to be over the other team like a really bad smell.
0:02:24 > 0:02:27'Ella has her own empire.'
0:02:27 > 0:02:29I've been in the sweet business for about a year.
0:02:29 > 0:02:31I've already cleared about £60.
0:02:31 > 0:02:33I sell on the bus to all my school friends.
0:02:33 > 0:02:36Anywhere that'll make me a bit of moolah.
0:02:37 > 0:02:40'Ella's brother Brandon is thirsty for success.'
0:02:40 > 0:02:43I've got more brains than you've got veins.
0:02:43 > 0:02:46You may think it's weird to spend your allowance on water,
0:02:46 > 0:02:49but when you buy one for only 12p, and sell another for 50p,
0:02:49 > 0:02:53this stuff really does make a lot of dosh, quick.
0:02:54 > 0:02:57- We are wheelers.- We are dealers.
0:02:57 > 0:02:59And most of all, we are in it to win it.
0:02:59 > 0:03:02ALL: And that's why we're going to trade our way to the USA.
0:03:05 > 0:03:07ALL: We are Burning Money,
0:03:07 > 0:03:09and we're going to trade our way to the USA.
0:03:09 > 0:03:13This team of best friends are from London.
0:03:13 > 0:03:14They're Tay,
0:03:14 > 0:03:16Gus,
0:03:16 > 0:03:17and Noah.
0:03:18 > 0:03:21Super-scientist Tay thinks he has the brain power
0:03:21 > 0:03:23to take on any challenge.
0:03:23 > 0:03:27I'm a bit of a mad scientist, and a brain expert.
0:03:27 > 0:03:28I use what's up here
0:03:28 > 0:03:32to think of new things to sell, and new ways of how to sell them.
0:03:32 > 0:03:35Gus is sure he can make it to the top.
0:03:35 > 0:03:37I'm the team's Mr Motivator.
0:03:37 > 0:03:41I'm sporty, feisty, and have the stamina to keep doing deals
0:03:41 > 0:03:42all day long.
0:03:42 > 0:03:45And Noah's counting on their success.
0:03:45 > 0:03:47I'm an award-winning mathematician.
0:03:47 > 0:03:50I can solve sums, calculate costs, and percentage profit,
0:03:50 > 0:03:52in the blink of an eye.
0:03:52 > 0:03:55By my calculations, the other team haven't got a hope,
0:03:55 > 0:03:58because we've got the winning formula.
0:03:58 > 0:04:00ALL: Burning Money is our name.
0:04:00 > 0:04:03We're not just in this for the fame.
0:04:03 > 0:04:07Our secret aim today is to trade our way to the USA!
0:04:11 > 0:04:15'So, it's cheeky traders 3's Company
0:04:15 > 0:04:18'going head-to-head with best friends Burning Money.'
0:04:18 > 0:04:21But who will prove to be the best traders?
0:04:21 > 0:04:24Because only the team that wins today's challenge
0:04:24 > 0:04:28is still in with a chance to trade their way to the USA.
0:04:34 > 0:04:38'The teams have arrived in Cornwall, and they're ready for battle.
0:04:38 > 0:04:40'They know they must win today's challenge
0:04:40 > 0:04:44'if they want a place in our USA grand final.'
0:04:49 > 0:04:52Welcome to the Eden Project, in Cornwall.
0:04:52 > 0:04:56This is the largest indoor rainforest in the world,
0:04:56 > 0:04:59and one of the UK's busiest tourist traps.
0:04:59 > 0:05:02Over a million people visit every year,
0:05:02 > 0:05:05spending over £300,000 on ice cream.
0:05:09 > 0:05:15Your challenge is to sell your own ice cream creation to the visitors.
0:05:16 > 0:05:22You've got to buy the ice cream, negotiate the lowest prices,
0:05:22 > 0:05:24and then sell as much as you can.
0:05:27 > 0:05:31Remember, the team that takes the most money
0:05:31 > 0:05:34wins the challenge.
0:05:34 > 0:05:36This is your trading fund.
0:05:36 > 0:05:383's Company, Burning Money,
0:05:38 > 0:05:43you each have £75 to trade with.
0:05:49 > 0:05:51- Are you ready?- ALL: Yes!
0:05:51 > 0:05:52Get buying!
0:05:58 > 0:06:00The battle is on.
0:06:00 > 0:06:03The teams have £75 each.
0:06:03 > 0:06:05They need to buy the right products now,
0:06:05 > 0:06:07if they want to win this competition.
0:06:07 > 0:06:11So, teams, before you even start thinking about
0:06:11 > 0:06:13buying or selling your product,
0:06:13 > 0:06:15you need to know what your product is about.
0:06:15 > 0:06:19I've got a fantastic expert in there waiting for you,
0:06:19 > 0:06:22and she'll give you a real flavour of the ice cream business.
0:06:22 > 0:06:25Here are your pads.
0:06:25 > 0:06:29- Teams, are you ready to take on this challenge?- ALL: Yes!
0:06:29 > 0:06:31What are you waiting for? Let's go!
0:06:31 > 0:06:34'The teams have just 15 minutes to find out
0:06:34 > 0:06:37'how to turn ice cream into cold, hard cash.
0:06:37 > 0:06:39'Every question counts.'
0:06:42 > 0:06:46What is the most popular ice cream, other than the traditional ones -
0:06:46 > 0:06:48chocolate, strawberry, and vanilla?
0:06:48 > 0:06:51I guess you go to a caramel-type flavour, then.
0:06:51 > 0:06:54So it might be crunchy toffee, or honeycomb.
0:06:56 > 0:07:00- Ella?- How much, roughly, do you charge for one single cone?
0:07:00 > 0:07:03Between £1.50 and £2, for one of these cones.
0:07:03 > 0:07:06That's a really good question from Ella.
0:07:06 > 0:07:09You need to know the selling price,
0:07:09 > 0:07:11so you have an idea of how much you'll sell the ice cream for.
0:07:11 > 0:07:13Which do you think sells better -
0:07:13 > 0:07:16cones or tubs?
0:07:16 > 0:07:20There seems to be a trend towards people choosing cups,
0:07:20 > 0:07:24so actually you need to provide a bit of choice.
0:07:24 > 0:07:29Roughly how many single scoops would you get out of a tub?
0:07:29 > 0:07:31You will get 38 scoops
0:07:31 > 0:07:34out of a five-litre tub.
0:07:34 > 0:07:36That was a great question from Gus.
0:07:36 > 0:07:39"How many scoops do you get from a tub?"
0:07:39 > 0:07:43But he then failed to mention, "How much does the tub cost?"
0:07:43 > 0:07:45'You have to know what things cost,
0:07:45 > 0:07:48'to know how much you can sell them for.'
0:07:48 > 0:07:52What sauce is most popular, when it comes to ice cream sauce?
0:07:52 > 0:07:55Probably chocolate. I would say a chocolate sauce.
0:07:55 > 0:07:57Yeah. OK.
0:07:57 > 0:08:02OK, teams. Your time for questions and market research is up.
0:08:02 > 0:08:06You now have to decide which products you're going to buy.
0:08:09 > 0:08:12I can't believe it.
0:08:12 > 0:08:16They're going to be selling ice cream, but no-one has asked,
0:08:16 > 0:08:18"How much does a tub of ice cream cost?"
0:08:18 > 0:08:19What planet are they on?
0:08:19 > 0:08:22What ice cream do you think we should get?
0:08:22 > 0:08:24- Ice cream.- What ice cream?
0:08:24 > 0:08:28'But Burning Money do have a secret strategy.'
0:08:28 > 0:08:30I noticed an award for the honeycomb.
0:08:30 > 0:08:35Yeah, you could sell it for more, cos it's an award-winning one.
0:08:35 > 0:08:36How many of honeycomb should we have?
0:08:36 > 0:08:39One tub. How much does it cost?
0:08:39 > 0:08:41Each tub is £10, I think.
0:08:41 > 0:08:44I'm not sure.
0:08:44 > 0:08:45We'll just go with that.
0:08:45 > 0:08:48OK, Burning Money. What have you decided?
0:08:48 > 0:08:52We've worked out that we're getting six tubs of ice cream.
0:08:52 > 0:08:55Six tubs of ice cream?!
0:08:55 > 0:08:57- Cos the main thing...- It's £60.
0:08:57 > 0:09:00You're saying it's £10 per tub?
0:09:00 > 0:09:02How do you know it's £10?
0:09:02 > 0:09:05Angela said she normally sells a tub
0:09:05 > 0:09:07for about £10.
0:09:07 > 0:09:09At no point did I hear Angela say
0:09:09 > 0:09:12the price of a tub of ice cream.
0:09:13 > 0:09:16Can you tell me
0:09:16 > 0:09:21what your key tactic will be in the negotiation with Angela?
0:09:21 > 0:09:25We're thinking, halve the prices, straight-off. Get as low as possible.
0:09:25 > 0:09:28Halve the prices straight-off, and go as low as possible?
0:09:28 > 0:09:30Cos you can't go lower once you've said your first number.
0:09:30 > 0:09:34OK, guys. Listen, it IS negotiation next.
0:09:34 > 0:09:36the very best of luck.
0:09:36 > 0:09:37ALL: Thank you.
0:09:40 > 0:09:43'So, what are 3's Company planning?'
0:09:43 > 0:09:45OK, 3's Company,
0:09:45 > 0:09:46tell me what you've decided.
0:09:46 > 0:09:49We've decided to go for the basics.
0:09:49 > 0:09:52Clotted cream strawberries, clotted cream vanilla,
0:09:52 > 0:09:54and Belgian chocolate.
0:09:54 > 0:09:58How much does a box of clotted cream ice cream cost?
0:09:58 > 0:10:00We haven't found that out yet.
0:10:01 > 0:10:04The fact that you don't know how much a tub of ice cream costs
0:10:04 > 0:10:08is, perhaps, a little bit of a problem.
0:10:08 > 0:10:10What's going to be your key tactic now, with Angela,
0:10:10 > 0:10:13when you go to negotiate?
0:10:13 > 0:10:15Just go ridiculously low on price,
0:10:15 > 0:10:18and then gradually build it up.
0:10:18 > 0:10:20That's what negotiation's about.
0:10:20 > 0:10:22- It's just... - Being cheeky. That's the key.
0:10:22 > 0:10:25OK, guys. I'll see you in the negotiation.
0:10:25 > 0:10:27ALL: Thank you.
0:10:27 > 0:10:30- That was a bit embarrassing.- It was.
0:10:30 > 0:10:32We're selling on profit, but we don't know the price.
0:10:32 > 0:10:35Let's look at the bright side. Neither did the other group.
0:10:35 > 0:10:37'Just as well, 3's Company.
0:10:37 > 0:10:41'But it's the first thing they all need to find out in the negotiation.
0:10:45 > 0:10:48'Armed with their £75 trading fund,
0:10:48 > 0:10:50'it's time to do the deal.
0:10:50 > 0:10:53'First, Burning Money.
0:10:53 > 0:10:56'They must haggle hard now to make the most money tomorrow,
0:10:56 > 0:10:58'and stand a chance of winning.'
0:10:58 > 0:11:01Hi, guys. What would you like to buy?
0:11:01 > 0:11:04Well, first we have a few questions.
0:11:04 > 0:11:08I was wondering, how much is each tub of ice cream?
0:11:08 > 0:11:13A five-litre of ice cream will vary a little according to the flavours.
0:11:13 > 0:11:15The flavours for chocolate, please.
0:11:15 > 0:11:20A five-litre of Belgian chocolate ice cream will cost you
0:11:20 > 0:11:22£18.90.
0:11:22 > 0:11:23And the honeycomb?
0:11:23 > 0:11:25Will be £20.47.
0:11:28 > 0:11:30Well, surprise, surprise,
0:11:30 > 0:11:32the ice cream doesn't cost £10 a tub.
0:11:32 > 0:11:35In some cases, it's nearly double the price.
0:11:35 > 0:11:36Where does that leave them?
0:11:36 > 0:11:43So, we would like the honeycomb for £12,
0:11:43 > 0:11:45is our starting...
0:11:45 > 0:11:47Sorry, guys.
0:11:47 > 0:11:50£12, no.
0:11:50 > 0:11:54I'm open to negotiation, but that is well below.
0:11:54 > 0:11:57Could we tempt you to £16? £15?
0:11:57 > 0:12:00No.
0:12:02 > 0:12:05BOTH: £16?
0:12:05 > 0:12:08You want to buy other ice cream, as well?
0:12:08 > 0:12:10OK, we'll do £16.
0:12:10 > 0:12:11Chocolate, please.
0:12:11 > 0:12:15Could we have our starting price £12.50?
0:12:15 > 0:12:17No, guys.
0:12:17 > 0:12:19I've quoted you £18.90 for that.
0:12:19 > 0:12:21£14?
0:12:21 > 0:12:23No, that's...
0:12:23 > 0:12:26£15.50?
0:12:26 > 0:12:29I'll tell you what. I'll do it for £15.75.
0:12:29 > 0:12:32£15.75, yeah?
0:12:32 > 0:12:36'The boys have spent £57.75
0:12:36 > 0:12:39'on honeycomb, chocolate, and vanilla ice cream.
0:12:39 > 0:12:41'But they've got nothing to put it in.'
0:12:41 > 0:12:43Now, onto cones.
0:12:43 > 0:12:47The sugar cane cones combined, £3, please.
0:12:47 > 0:12:49No. No, you can't.
0:12:49 > 0:12:51£3 for the five, please.
0:12:51 > 0:12:54£4, final offer.
0:12:54 > 0:12:56Final offer, guys?
0:12:56 > 0:12:58Oh, I don't know.
0:12:58 > 0:13:02I'm in the driving seat, as I see it.
0:13:02 > 0:13:03I need £4.90 for those, guys.
0:13:03 > 0:13:05OK, done.
0:13:05 > 0:13:11'Along with 50 cups, Burning Money spent their last £4.90
0:13:11 > 0:13:13'on 105 cones.'
0:13:13 > 0:13:15Actually, Burning Money, overall, have done well.
0:13:15 > 0:13:18They have some really good discounts off the basic price,
0:13:18 > 0:13:20so that's great.
0:13:20 > 0:13:22'The deal has been done.'
0:13:22 > 0:13:25This is the total of £75.
0:13:25 > 0:13:27Thank you.
0:13:32 > 0:13:34'Next up, 3's Company.
0:13:34 > 0:13:37'Have the wheeler-dealers got what it takes
0:13:37 > 0:13:39'to get the better of Angela?
0:13:39 > 0:13:41OK, guys. What would you like to buy today?
0:13:41 > 0:13:44We would like to focus on and buy the classic flavours,
0:13:44 > 0:13:46clotted cream vanilla,
0:13:46 > 0:13:49chocolate,
0:13:49 > 0:13:52and clotted cream with strawberry.
0:13:52 > 0:13:54Good start from 3's Company.
0:13:54 > 0:13:57They've come in, and they know exactly what they want. Well done.
0:13:57 > 0:14:00We would like to know a few questions about pricing.
0:14:00 > 0:14:02How much is one tub of ice cream?
0:14:02 > 0:14:07Well, a clotted cream vanilla five-litre will cost you £17.52.
0:14:07 > 0:14:10Will you do the clotted cream ice cream...
0:14:10 > 0:14:12..for £14?
0:14:16 > 0:14:17No.
0:14:17 > 0:14:19£15, maybe?
0:14:19 > 0:14:21Cos it is quite expensive.
0:14:23 > 0:14:25£15.76.
0:14:25 > 0:14:28£15.50.
0:14:28 > 0:14:30£15.76.
0:14:30 > 0:14:32£15.60?
0:14:32 > 0:14:36I think that sounds fair, cos it's sort of in the middle.
0:14:36 > 0:14:39OK, guys. £15.60.
0:14:39 > 0:14:42In any negotiation, you have to be very confident,
0:14:42 > 0:14:43and hold your nerve.
0:14:43 > 0:14:463's Company are really demonstrating that.
0:14:46 > 0:14:50OK, will you do the chocolate ice cream...
0:14:50 > 0:14:53..for £14.80?
0:14:54 > 0:14:58Belgian chocolate. Premium chocolate ice cream.
0:14:58 > 0:15:00£18.90.
0:15:00 > 0:15:02ALL: £14.80?
0:15:02 > 0:15:06You got £18.90, guys. There's no way we're coming down to £14.
0:15:06 > 0:15:09We'll do that at £16.06.
0:15:09 > 0:15:12- Can you make it £16? - Round it off to £16?
0:15:12 > 0:15:13OK, £16.
0:15:13 > 0:15:16'Not quite as good a price as Burning Money,
0:15:16 > 0:15:19'but still a £2.90 discount.
0:15:19 > 0:15:22'And with 300 cones and cups for £9.69,
0:15:22 > 0:15:24'their money is almost gone.'
0:15:24 > 0:15:28Is there anything you can throw in for us?
0:15:28 > 0:15:30We have spent quite a lot of money.
0:15:30 > 0:15:31How much have you got to spend?
0:15:31 > 0:15:33£2.11.
0:15:33 > 0:15:36It'll buy you a bottle of sauce.
0:15:36 > 0:15:38What flavours do you have?
0:15:38 > 0:15:42Well, strawberry, caramel, or chocolate sauce.
0:15:42 > 0:15:44Chocolate sauce was said to be the most popular.
0:15:44 > 0:15:46Take the advice.
0:15:46 > 0:15:49- I think maybe we should go for chocolate?- All right, fine.
0:15:49 > 0:15:52Bottle of chocolate sauce, then? OK.
0:15:52 > 0:15:53Brandon, well done.
0:15:53 > 0:15:55You did listen to the expert,
0:15:55 > 0:15:57because chocolate is the better-selling sauce.
0:15:57 > 0:16:01So that will bring you up to a nice round figure of £75.
0:16:01 > 0:16:02Nice doing business with you.
0:16:02 > 0:16:06- Nice doing business with you. - Thank you.
0:16:10 > 0:16:13'3's Company bought the three most popular ice creams.
0:16:13 > 0:16:17Vanilla, chocolate, and strawberry.
0:16:17 > 0:16:19Along with best-selling chocolate sauce
0:16:19 > 0:16:22and a mix of cones and cups.
0:16:22 > 0:16:28They played it safe. Only time will tell if that's the right strategy.
0:16:28 > 0:16:31Burning Money took a riskier approach.
0:16:31 > 0:16:34Along with best-selling chocolate and vanilla ice cream,
0:16:34 > 0:16:38they've bought award-winning honeycomb.
0:16:38 > 0:16:41So, will taking a risk get them the win?
0:16:43 > 0:16:45Both teams are selling very similar products.
0:16:45 > 0:16:48It's close, and it's going to be down
0:16:48 > 0:16:50to who sells the most tomorrow.
0:16:55 > 0:16:59Today the competition cranks up,
0:16:59 > 0:17:00as Burning Money and 3's Company
0:17:00 > 0:17:03go head-to-head selling their ice cream.
0:17:03 > 0:17:05Both are desperate to win,
0:17:05 > 0:17:08because a win today keeps them in with a chance
0:17:08 > 0:17:11of competing in our USA grand final,
0:17:11 > 0:17:14and becoming Britain's best young traders.
0:17:16 > 0:17:20Good morning, 3's Company. Good morning, Burning Money.
0:17:20 > 0:17:21We're here at the Eden Project.
0:17:21 > 0:17:25You have two hours to sell your ice cream.
0:17:25 > 0:17:28Remember, the team that takes the most money today
0:17:28 > 0:17:30wins the challenge.
0:17:30 > 0:17:34And only they have a chance of trading their way to the USA,
0:17:34 > 0:17:36and becoming Britain's best young traders.
0:17:38 > 0:17:40'With 2,000 visitors expected here today,
0:17:40 > 0:17:44'it's time for this business battle to begin.'
0:17:44 > 0:17:47- 3's Company, are you ready? - 3'S COMPANY: Yes!
0:17:47 > 0:17:50- Burning Money, are you ready? - BURNING MONEY: Yes!
0:17:50 > 0:17:53Three, two, one. Start trading!
0:17:53 > 0:17:54HORN BLARES
0:17:54 > 0:17:56Game on.
0:18:01 > 0:18:02Get your apron on!
0:18:05 > 0:18:07It's going to be a great sale day, today.
0:18:07 > 0:18:10Both teams, remember, have got very similar products.
0:18:10 > 0:18:13So it all depends on how they get their customers,
0:18:13 > 0:18:15and at what price they're selling their ice cream.
0:18:15 > 0:18:20'But Burning Money have a pricing strategy I've never seen before.
0:18:20 > 0:18:22How much are they?
0:18:22 > 0:18:24How much would you think of paying?
0:18:24 > 0:18:28- It's award-winning. Really nice ingredients.- I'll give you £1.
0:18:28 > 0:18:31- Pardon?- £1.- £1?- Yes.
0:18:31 > 0:18:36- Well, we were thinking about £1.50.- £1.50.
0:18:36 > 0:18:38- £1.50?- Yeah.- £1.25.
0:18:38 > 0:18:42- It's award-winning.- Go on, then. I'll give you £1.50 for it.
0:18:42 > 0:18:44Thank you so much.
0:18:44 > 0:18:46How much is your ice cream?
0:18:46 > 0:18:48Well, it depends.
0:18:48 > 0:18:50SHE LAUGHS
0:18:50 > 0:18:52Say, £2.
0:18:52 > 0:18:55Burning Money have got no pricing strategy.
0:18:55 > 0:18:58They're asking customers what they should pay.
0:18:58 > 0:18:59Thank you so much.
0:18:59 > 0:19:02They have to plan, in order to make this work.
0:19:05 > 0:19:08'100 metres away, 3's Company are planning to sell the classics -
0:19:08 > 0:19:12'vanilla, chocolate, and strawberry.
0:19:12 > 0:19:15'Let's hope wheeler-dealer Bradley knows what they're charging.'
0:19:15 > 0:19:17Where is your price list?
0:19:17 > 0:19:20We are selling our ice cream for £2.50.
0:19:20 > 0:19:22£3.10 for a double.
0:19:22 > 0:19:25And then we're charging the same for a tub and a cone.
0:19:25 > 0:19:29'At £2.50 a scoop, it's £1 more than their rivals.
0:19:29 > 0:19:32'It's a risky strategy, but if they can pull it off,
0:19:32 > 0:19:34'they could reap the rewards.'
0:19:34 > 0:19:36Good luck, and I'll see you later.
0:19:38 > 0:19:41'To be a brilliant salesman, you have to get out their and sell,
0:19:41 > 0:19:44'and Bradley is straight on the case.'
0:19:44 > 0:19:46We've got ice cream, only for today.
0:19:46 > 0:19:49It's fresh, it's Cornish, and it's creamy. Come on!
0:19:49 > 0:19:52I'm really impressed by the way 3's Company have started.
0:19:52 > 0:19:54They've got their pricing up.
0:19:54 > 0:19:57They're using their energy and passion to attract the customers.
0:19:57 > 0:19:59A really good start. Well done.
0:19:59 > 0:20:02'So what about Burning Money?
0:20:02 > 0:20:05'20 minutes in, has award-winning maths brain Noah
0:20:05 > 0:20:08'worked out what to charge for their ice cream?'
0:20:08 > 0:20:12- We have award-winning honeycomb, vanilla and chocolate.- How much?
0:20:12 > 0:20:14£1.75 for the vanilla and chocolate,
0:20:14 > 0:20:16and £2 for the award-winning honeycomb.
0:20:16 > 0:20:19We'll have two vanilla, please.
0:20:19 > 0:20:21The honeycomb's more expensive cos it's award-winning,
0:20:21 > 0:20:23and it does taste nicer, I think.
0:20:23 > 0:20:25'Even their premium price honeycomb
0:20:25 > 0:20:29ice cream is still 50p cheaper than 3's Company.
0:20:29 > 0:20:31It should get them more sales,
0:20:31 > 0:20:34but they'll have to sell more to make as much money.
0:20:34 > 0:20:36Thank you.
0:20:36 > 0:20:37£3.
0:20:37 > 0:20:40OK. Thank you.
0:20:40 > 0:20:45So far we've made £10, £20, £30, £40.
0:20:45 > 0:20:47Roughly, that's what we've got.
0:20:47 > 0:20:49And I think we're pretty happy with that.
0:20:49 > 0:20:52'And so they should be.
0:20:54 > 0:20:57'But 3's Company aren't giving up without a fight.'
0:20:57 > 0:21:00Come on, guys. Ice cream. Cornish fresh ice cream.
0:21:00 > 0:21:02I would like some ice cream myself,
0:21:02 > 0:21:05but I can't, because this ice cream's all for you lovely customers
0:21:05 > 0:21:07who come to this stall.
0:21:07 > 0:21:09'Along with Bradley's charm offensive,
0:21:09 > 0:21:12'they launch their secret weapon.
0:21:12 > 0:21:15- 'Brandon.'- We're going mobile.
0:21:15 > 0:21:18Clotted cream. D'you want some ice cream?
0:21:18 > 0:21:20'It's a fantastic idea,
0:21:20 > 0:21:23'taking the ice cream to the customers.
0:21:23 > 0:21:25'But will it be enough to bank them a win?'
0:21:25 > 0:21:29- How much are your ice creams, please?- £3.50 for...
0:21:29 > 0:21:33'Maybe. He's charging an extra 40 pence each.
0:21:33 > 0:21:36- You want that one? - Can I just take one?
0:21:36 > 0:21:38My trading tip is confidence,
0:21:38 > 0:21:40and being a little bit cheeky,
0:21:40 > 0:21:42can get you some excellent results.
0:21:42 > 0:21:44I'm doing so well, I've got to reload again.
0:21:44 > 0:21:47'One hour to go.
0:21:47 > 0:21:50'This challenge is turning into a clash of the titans.'
0:21:50 > 0:21:52Nutella, please.
0:21:52 > 0:21:54Put sprinkles on them, Gus, the chocolates.
0:21:54 > 0:21:56- OK, done.- That's £4, please.
0:21:56 > 0:21:58'Well done, Burning Money.
0:21:58 > 0:22:02'Their lower prices mean their ice cream is being snapped up.'
0:22:02 > 0:22:04I'm trying to go in and speak to them,
0:22:04 > 0:22:08but at the moment they're so busy I can't even go in, which is great!
0:22:08 > 0:22:12Two chocolates?
0:22:12 > 0:22:13I'm going in. How's it going?
0:22:13 > 0:22:17It's going very well. We're very busy at the moment.
0:22:17 > 0:22:19Which flavour seems to be selling the most?
0:22:19 > 0:22:21I think the honeycomb is, at the moment.
0:22:21 > 0:22:24Because I think the "award-winning" is doing it for it.
0:22:24 > 0:22:27We might even sell out of that.
0:22:27 > 0:22:33'Every sale gets them one step closer to winning, and to the USA.
0:22:33 > 0:22:36'But 3's Company are using every trick in the book
0:22:36 > 0:22:38'to make sure it's them.'
0:22:38 > 0:22:40Are you a Tottenham fan, my son?
0:22:40 > 0:22:42I AM a Tottenham fan.
0:22:42 > 0:22:47Would you like to come to our blue-and-white Tottenham hut?
0:22:47 > 0:22:51Ah, now I see. The Tottenham link there, very good.
0:22:51 > 0:22:54- Who's your favourite player then? - Bale.
0:22:54 > 0:22:57- Well, I'll go for the Cornish clotted cream.- That's £3.
0:22:57 > 0:22:59An absolute piece of genius.
0:22:59 > 0:23:02Bradley noticed a customer supported the same football team as him,
0:23:02 > 0:23:06and used that as common ground to get him to buy his ice cream.
0:23:06 > 0:23:08Fantastic piece of selling!
0:23:08 > 0:23:10Could have been Arsenal. I'd have walked away!
0:23:10 > 0:23:13Very, very confident that we are going to win this.
0:23:15 > 0:23:16Just got to keep it coming.
0:23:16 > 0:23:18We can never settle for anything but more.
0:23:18 > 0:23:22'15 minutes to go, and Brandon takes the gloves off.'
0:23:22 > 0:23:24I'm going down to the other team's territory,
0:23:24 > 0:23:26and try and match their prices.
0:23:27 > 0:23:30Ice cream, 20p.
0:23:30 > 0:23:32Would you like some?
0:23:32 > 0:23:35We've got award-winning honeycomb.
0:23:35 > 0:23:37There's only a few minutes left,
0:23:37 > 0:23:39and both teams are going crazy.
0:23:39 > 0:23:4150p for an ice cream!
0:23:43 > 0:23:45£1.50, please.
0:23:45 > 0:23:48Brandon is coming round into their space, selling his ice cream.
0:23:48 > 0:23:49It's chaos!
0:23:49 > 0:23:54How much will you pay for these? We'll sell you these two for 20p.
0:23:54 > 0:23:58'With just minutes left, both teams slash their prices.'
0:23:58 > 0:24:0125p ice cream.
0:24:01 > 0:24:02Please.
0:24:02 > 0:24:05'It's one of those times when some profit is better than none.
0:24:05 > 0:24:09Yes! Yes! Yes! Yes! Yes!
0:24:09 > 0:24:10Time to stop trading.
0:24:10 > 0:24:13- HORN BLARES - Oh, no!- Sorry!
0:24:18 > 0:24:21Burning Money, can I have your cash till?
0:24:21 > 0:24:23Thank you. Good luck.
0:24:23 > 0:24:263's Company. Can I have your cash box? Good luck.
0:24:26 > 0:24:29I think we have a good chance of winning. Everything went pretty well.
0:24:29 > 0:24:31Yeah, everything went really well.
0:24:31 > 0:24:34Especially when we had massive queues.
0:24:34 > 0:24:36We sold, sold, sold!
0:24:36 > 0:24:40I think we have a 50-50 chance of winning the challenge.
0:24:40 > 0:24:44- They were hard opponents. - They were very good opponents.
0:24:44 > 0:24:45We'll see.
0:24:45 > 0:24:47Let's just hope for the best.
0:24:51 > 0:24:57'They bought, they sold, but only one team has conquered.
0:24:57 > 0:24:59'Is it Burning Money or 3's Company who have won,
0:24:59 > 0:25:04'and are in with a chance of trading their way to the USA?'
0:25:04 > 0:25:05Burning Money.
0:25:08 > 0:25:093's Company.
0:25:11 > 0:25:13You've done extremely well.
0:25:16 > 0:25:17It's incredibly close.
0:25:20 > 0:25:22But there can only be one winner.
0:25:27 > 0:25:29And I have the result right here.
0:25:30 > 0:25:33Burning Money,
0:25:33 > 0:25:35you made...
0:25:40 > 0:25:43..£222.
0:25:48 > 0:25:503's Company...
0:25:54 > 0:25:55..You made...
0:26:01 > 0:26:04£231.75.
0:26:04 > 0:26:06THEY CHEER
0:26:06 > 0:26:08Congratulations!
0:26:09 > 0:26:11We did it!
0:26:11 > 0:26:13Hard luck, Burning Money!
0:26:13 > 0:26:16It was a very close competition.
0:26:16 > 0:26:18Well done, both teams.
0:26:18 > 0:26:21'3's Company are today's winners,
0:26:21 > 0:26:25'keeping them in with a chance of trading their way to the USA.'
0:26:25 > 0:26:28They were the right challenge for us,
0:26:28 > 0:26:30and I think we were the same for them.
0:26:30 > 0:26:32Well done to them guys. Well done.
0:26:32 > 0:26:36I hope that 3's Company go all the way and win it.
0:26:36 > 0:26:39Then at least we can say we got beaten by the winning team.
0:26:39 > 0:26:41- It was extremely hard.- Very tough.
0:26:41 > 0:26:44I'm sure the next one's going to be twice as tough, maybe.
0:26:44 > 0:26:47But we are going to make sure we do everything in our power
0:26:47 > 0:26:49to trade our way to the USA.
0:26:49 > 0:26:52Well, they're one step closer.
0:26:52 > 0:26:55The winner of each heat goes onto our leaderboard,
0:26:55 > 0:26:58and only these teams stand a chance of getting to the final.
0:26:58 > 0:27:023's Company's £231.75
0:27:02 > 0:27:05knocks DNA out of the top spot.
0:27:05 > 0:27:09But will it be enough to keep them in first place?
0:27:09 > 0:27:12Because only the four teams that make the most money
0:27:12 > 0:27:15go on to fight it out in the semi-finals.
0:27:15 > 0:27:18When it comes to pricing, you need to think about what you're selling,
0:27:18 > 0:27:20to who, and where.
0:27:20 > 0:27:24Our winning team identified that they could charge a premium price
0:27:24 > 0:27:27for their premium ice cream.
0:27:27 > 0:27:29And that won them the task. Well worth remembering
0:27:29 > 0:27:33if you want to trade your way to the USA.
0:27:33 > 0:27:36'Next time on Trade Your Way To The USA,
0:27:36 > 0:27:38'two more teams do battle.'
0:27:38 > 0:27:41- Three packs at £10?- No!
0:27:41 > 0:27:43HORN BLARES HE SHOUTS
0:27:43 > 0:27:48- Come on! Do you want to win this, or not?- ALL: Yeah!
0:28:06 > 0:28:09Subtitles by Red Bee Media Ltd