0:00:02 > 0:00:05CBBC's search to find Britain's best young traders is hotting up.
0:00:05 > 0:00:07We've scoured the country to find the next generation
0:00:07 > 0:00:09of budding entrepreneurs.
0:00:09 > 0:00:11From over 1,500 applicants,
0:00:11 > 0:00:14just four teams have made it through to our semi-finals.
0:00:14 > 0:00:17'They are 3's Company from Essex...'
0:00:17 > 0:00:20ALL: We're going to trade our way to the USA.
0:00:20 > 0:00:22'..Penny Pinchers from East Yorkshire....'
0:00:22 > 0:00:25ALL: We're going to knock the stuffing out of you.
0:00:25 > 0:00:27'..Team Synergy from Bristol...'
0:00:27 > 0:00:29I know how to smash the opposition.
0:00:29 > 0:00:32'..And Street Smart Sellers from Surrey.'
0:00:32 > 0:00:33That's how it's done!
0:00:33 > 0:00:36'Each has proved they've got an eye for a bargain...'
0:00:36 > 0:00:39I think these are going to be, like, the bestsellers, these bracelets.
0:00:39 > 0:00:42'Shown they're tough negotiators...'
0:00:42 > 0:00:44We've knocked it down to £10.75,
0:00:44 > 0:00:45- which is...- Wow!
0:00:45 > 0:00:46..Half price.
0:00:46 > 0:00:49'..And demonstrated that they're top sellers.'
0:00:49 > 0:00:52We need to go out there and sell, sell, sell, sell, sell.
0:00:52 > 0:00:54I'm very confident we're going to win.
0:00:54 > 0:00:55SOUND OF FOGHORN
0:00:55 > 0:00:57'Now two of these heavyweights go head-to-head
0:00:57 > 0:01:00'in the Trade Your Way To The USA semi-finals.'
0:01:02 > 0:01:05The team that wins today's challenge
0:01:05 > 0:01:07WILL be in our Grand Final in America,
0:01:07 > 0:01:10and could be named Britain's Best Young Traders.
0:01:10 > 0:01:14Welcome to the semi-finals of Trade Your Way To The USA.
0:01:23 > 0:01:25Yes, it's semi-final time,
0:01:25 > 0:01:28and Britain's toughest trading challenge
0:01:28 > 0:01:29is about to get even tougher.
0:01:29 > 0:01:32Let's meet today's two teams of semi-finalists.
0:01:38 > 0:01:42ALL: We're 3's Company and we're going to trade our way to the USA.
0:01:45 > 0:01:47'Ella,
0:01:47 > 0:01:49'brother Brandon
0:01:49 > 0:01:52'and friend Bradley make up 3's Company.
0:01:54 > 0:01:57'In their heat, these wheeler dealers from Essex
0:01:57 > 0:01:59'showed superb selling skills.'
0:01:59 > 0:02:03This ice cream's all for you lovely customers that come to this stall.
0:02:03 > 0:02:06'Nothing stood in their way of winning the Trading Challenge.'
0:02:06 > 0:02:08Never settle for anything but more.
0:02:08 > 0:02:11'It was incredibly close, winning by less than £10.'
0:02:11 > 0:02:13THEY CHEER
0:02:13 > 0:02:16It was extremely hard, very tough.
0:02:16 > 0:02:19I'm sure the next one's going to be twice as tough. Even more maybe.
0:02:19 > 0:02:23'Their record takings of £231.75
0:02:23 > 0:02:25'put them in first place on the leaderboard
0:02:25 > 0:02:28'and ensured their place in the semi-finals.'
0:02:28 > 0:02:30SHE SCREAMS
0:02:30 > 0:02:32- We're in the semis! - Yeah, we're really excited.
0:02:32 > 0:02:35We worked really hard and we're only one step away now
0:02:35 > 0:02:37from being on that aeroplane to America.
0:02:37 > 0:02:39'But you'd better watch out.
0:02:39 > 0:02:42'Your opponents have got their sights set on being crowned
0:02:42 > 0:02:44'Britain's Best Young Traders, too.'
0:02:44 > 0:02:45Yah!
0:02:48 > 0:02:50ALL: We're Street Smart Sellers
0:02:50 > 0:02:53and we're here to trade our way to the USA.
0:02:53 > 0:02:54'Maddy...
0:02:56 > 0:02:58'..Tabby...
0:02:59 > 0:03:01'..and Evie
0:03:01 > 0:03:03'are three best mates from Surrey.
0:03:04 > 0:03:08'In their heat, nerves almost got the better of them.'
0:03:08 > 0:03:11Would you be interested in buying any of our glow-in-the-dark goods?
0:03:11 > 0:03:12Come on!
0:03:12 > 0:03:14D'you want to win this or not?!
0:03:14 > 0:03:16- Yeah.- Let's go for it!
0:03:17 > 0:03:21'But when they really started selling, they didn't stop...'
0:03:21 > 0:03:23Everything must go!
0:03:24 > 0:03:27'..Beating their opponents by almost £90.'
0:03:27 > 0:03:2850p.
0:03:28 > 0:03:30THEY CHEER
0:03:30 > 0:03:33We're going to be a MUCH better team of traders after this experience.
0:03:33 > 0:03:35As they say, you learn from your mistakes.
0:03:35 > 0:03:37We made quite a lot of them!
0:03:37 > 0:03:40'Their total takings of £168.50
0:03:40 > 0:03:43'put them in third place on the leaderboard
0:03:43 > 0:03:45'and secured their place in the semi-finals.'
0:03:45 > 0:03:46ALL: Woo!
0:03:46 > 0:03:49I can't believe we're in the semi-final!
0:03:49 > 0:03:52The stakes are really high now. We're going to up our game.
0:03:52 > 0:03:54We're going to definitely put our heart into what we do,
0:03:54 > 0:03:56and I think we're going to win.
0:03:56 > 0:04:00We're only one step away from being in the final in the USA.
0:04:00 > 0:04:02ALL: So you'd better watch out! Arghh!
0:04:07 > 0:04:12'So, it's 3's Company versus Street Smart Sellers.'
0:04:12 > 0:04:14But only the team that makes the most money
0:04:14 > 0:04:17can win today's challenge.
0:04:17 > 0:04:22And only THEY will be guaranteed a place in our USA Grand Final.
0:04:29 > 0:04:32'Today's teams have arrived in London.
0:04:32 > 0:04:36'But they have no idea what their challenge will be.
0:04:36 > 0:04:38'All they know is they need to win this task
0:04:38 > 0:04:40'if they want to make it to the USA.'
0:04:48 > 0:04:503's Company, Street Smart Sellers,
0:04:50 > 0:04:53congratulations for making it through
0:04:53 > 0:04:56to the semi-finals here in London.
0:04:56 > 0:04:59The stakes are high. This year, the capital is hosting
0:04:59 > 0:05:03the Queen's Diamond Jubilee celebrations.
0:05:03 > 0:05:07Your challenge is to design and sell Cool Britannia-themed cupcakes
0:05:07 > 0:05:12to the tourists of London's Carnaby Street.
0:05:12 > 0:05:14You will need to choose which flavour
0:05:14 > 0:05:16sponges and frostings to buy.
0:05:16 > 0:05:19You will negotiate the lowest prices
0:05:19 > 0:05:21and then sell, sell, sell.
0:05:23 > 0:05:26The team that makes the most money wins today's challenge
0:05:26 > 0:05:31and they are guaranteed a place in our USA Grand Final.
0:05:32 > 0:05:34Here are your trading funds.
0:05:34 > 0:05:38For this challenge, I've increased your funds to £150.
0:05:41 > 0:05:43Are you ready?
0:05:43 > 0:05:46- ALL: Yes!- Let's buy!
0:05:54 > 0:05:58'The teams each have a £150 trading fund.
0:05:58 > 0:06:01'What they buy now is vital to victory. The battle is on.'
0:06:03 > 0:06:05The first rule of buying
0:06:05 > 0:06:07is to really understand the product you're selling.
0:06:07 > 0:06:11You've done this before, and whilst you did really well,
0:06:11 > 0:06:12you did make some mistakes.
0:06:12 > 0:06:15My top tip to you is this,
0:06:15 > 0:06:17don't repeat the same errors you made
0:06:17 > 0:06:20in the heats in the semi-finals. Here are your notebooks.
0:06:22 > 0:06:25- Are you ready? - ALL: Yes!- Let's go!
0:06:28 > 0:06:31'Bea has turned cupcakes into big business.
0:06:31 > 0:06:35'Her three shops turn over more than £1 million a year.
0:06:35 > 0:06:39'The teams have just 20 minutes to learn all they can from her
0:06:39 > 0:06:42'about turning tasty sweets into killer trading treats.
0:06:44 > 0:06:45'Every question counts.'
0:06:45 > 0:06:47Which cupcake is your most popular?
0:06:47 > 0:06:51Our most popular cupcake by far is the red velvet.
0:06:51 > 0:06:55How many cupcakes do you get per lot, and how much do they cost?
0:06:55 > 0:06:56We actually sell cupcakes each,
0:06:56 > 0:06:59so you actually can order as many or as little as you want.
0:06:59 > 0:07:02Could you list the prices for the chocolate sponge
0:07:02 > 0:07:03and the red velvet, please?
0:07:03 > 0:07:05Yeah, sure.
0:07:05 > 0:07:07Brandon is right in there with questions on pricing.
0:07:07 > 0:07:11Remember, they failed to ask questions about cost in the heats.
0:07:11 > 0:07:14Good to see they've learnt their lesson! Well done.
0:07:14 > 0:07:16All the sponges are the same price.
0:07:16 > 0:07:20Do you have special cupcakes for, say, allergies, like gluten-free?
0:07:20 > 0:07:24Yes, we do. We have a gluten-free chocolate cupcake,
0:07:24 > 0:07:27which is the same price as a chocolate sponge.
0:07:27 > 0:07:29We also have a vegan chocolate cupcake as well,
0:07:29 > 0:07:31so that's definitely an option.
0:07:31 > 0:07:34A good question on allergies from Maddy.
0:07:34 > 0:07:37'Those cakes could give the team a USP, Unique Selling Point,
0:07:37 > 0:07:38'to help win customers.'
0:07:38 > 0:07:41Guys, now you have to decide exactly
0:07:41 > 0:07:44how you're going to spend your £150 trading fund.
0:07:44 > 0:07:46- Are you ready?- ALL: Yes.- Let's go!
0:07:51 > 0:07:53'The teams must spend their £150 wisely
0:07:53 > 0:07:58'to be in with a chance of trading their way to the USA.'
0:07:58 > 0:08:01Do you think we should have red, white and blue cupcakes?
0:08:01 > 0:08:03Yeah, definitely, to keep with the theme.
0:08:03 > 0:08:06'As well as picking Union Jack colours for their cakes,
0:08:06 > 0:08:10'the girls have another trading trick up their sleeve.'
0:08:10 > 0:08:13We decided to get chocolate cakes,
0:08:13 > 0:08:15which were vegan and gluten-free,
0:08:15 > 0:08:18so we could appeal to a different market.
0:08:18 > 0:08:20'Having a Unique Selling Point
0:08:20 > 0:08:22'could help draw more customers in for those vital sales.'
0:08:22 > 0:08:25Maddy, you are the chief negotiator. What's your strategy?
0:08:25 > 0:08:28I think we want to get as much quantity for as little cost.
0:08:28 > 0:08:30Well, good luck,
0:08:30 > 0:08:33and I'll see you in the negotiation.
0:08:33 > 0:08:36'Street Smart Sellers have a clear game plan.
0:08:36 > 0:08:38'How are 3's Company getting on?'
0:08:38 > 0:08:40I think we should get what Bea said first of all
0:08:40 > 0:08:41was the most popular flavour.
0:08:41 > 0:08:44- Red velvet. - Yeah, that was the red velvet.
0:08:44 > 0:08:47And the chocolate sponge and the vanilla sponge.
0:08:47 > 0:08:50We should just get the brown cases. We don't need the Britannia cases.
0:08:50 > 0:08:52'What?! Losing the Cool Britannia theme
0:08:52 > 0:08:54'is a big risk to take,
0:08:54 > 0:08:57'especially when there's a trip to the USA at stake.'
0:08:57 > 0:08:59Ella, what's your strategy?
0:08:59 > 0:09:01Our strategy is to play safe.
0:09:01 > 0:09:03So, we're not going for a wild flavour.
0:09:03 > 0:09:07We're going with something that we KNOW will sell.
0:09:07 > 0:09:10Remember, I mentioned the theme of Cool Britannia.
0:09:10 > 0:09:14I don't see that theme demonstrated at all.
0:09:14 > 0:09:17Yes, we think the cupcakes sell no matter what.
0:09:17 > 0:09:20OK. Now, you're going to go into your negotiation next.
0:09:20 > 0:09:23Remember what happened last time.
0:09:23 > 0:09:26This time, we need to lay the prices on the table. Boom, boom, boom!
0:09:26 > 0:09:28Sort it out. Finished.
0:09:31 > 0:09:343's Company have decided to take a gutsy approach.
0:09:34 > 0:09:36They're ditching the Cool Britannia theme
0:09:36 > 0:09:38and going with their instinct,
0:09:38 > 0:09:40to sell Bea's top-selling cakes.
0:09:40 > 0:09:44Street Smart Sellers reckon their red, white and blue cupcakes
0:09:44 > 0:09:46will help them bring in the cash.
0:09:46 > 0:09:48Now, it's down to the negotiation.
0:09:53 > 0:09:56'With their cupcakes chosen, it's time to bargain with Bea.
0:09:56 > 0:09:59'They must haggle hard for the best prices now
0:09:59 > 0:10:01'so they can make the most money when they sell.
0:10:01 > 0:10:05'Because the team that brings in the most cash
0:10:05 > 0:10:08'is guaranteed a place in the USA Grand Final.
0:10:08 > 0:10:11'First up, wheeler dealers 3's Company.
0:10:11 > 0:10:13'They're going to have to drive a hard bargain
0:10:13 > 0:10:15'if they want to win this challenge.'
0:10:16 > 0:10:19What we've decided is to get a
0:10:19 > 0:10:24vanilla sponge with raspberry buttercream,
0:10:24 > 0:10:25and we priced that at £1.20.
0:10:25 > 0:10:28I actually have it here as £1.05.
0:10:28 > 0:10:31They've just overpriced that cupcake!
0:10:31 > 0:10:34That's exactly why you don't tell the supplier
0:10:34 > 0:10:36what you think the prices are.
0:10:36 > 0:10:38Would you do that for 80p?
0:10:38 > 0:10:40No.
0:10:40 > 0:10:41Could you do it for 90?
0:10:41 > 0:10:44- How many are you planning to buy of those?- Buy around 40 mark again.
0:10:44 > 0:10:46I can do that for 40.
0:10:46 > 0:10:47Thank you.
0:10:47 > 0:10:49Now, that's more like it!
0:10:49 > 0:10:52They've negotiated their raspberry and vanilla cupcake
0:10:52 > 0:10:54from £1.05 to 90p.
0:10:54 > 0:10:56- WHISPERS:- Well done!
0:10:56 > 0:10:58Right, our next one is the
0:10:58 > 0:10:59- red velvet...- Mm hmm.
0:10:59 > 0:11:02- ..with a vanilla buttercream... - Mm hmm.
0:11:02 > 0:11:04..and a raspberry on top.
0:11:04 > 0:11:07'Good choice, 3's Company! Red velvet is Bea's top-selling cake.'
0:11:07 > 0:11:10Could we have that for 85p?
0:11:10 > 0:11:13- How many would you want to order? - Again, about 40.
0:11:13 > 0:11:15I'll do those for 85p. That's fine.
0:11:15 > 0:11:18A chocolate fudge cupcake
0:11:18 > 0:11:20- with chocolate fudge icing... - Mm hmm.
0:11:20 > 0:11:24..with gold sprinkles at £1.20.
0:11:24 > 0:11:27- Yup.- Would you do that for £1.10?
0:11:27 > 0:11:29I can do it for £1.15.
0:11:29 > 0:11:31£1.12?
0:11:31 > 0:11:33I can do £1.12 if you get 40.
0:11:33 > 0:11:34All right.
0:11:34 > 0:11:36'A great deal.
0:11:36 > 0:11:40'40 of another of Bea's top sellers for £44.80.'
0:11:40 > 0:11:44Right, let's go onto the red velvet. We're buying 40 red velvets...
0:11:44 > 0:11:48'Hang on! They've already agreed 85p for their red velvet cakes.'
0:11:48 > 0:11:50If we bought, say, 50 red velvets,
0:11:50 > 0:11:52would you be able to put that price down?
0:11:52 > 0:11:54Oh no. No, no, no.
0:11:54 > 0:11:56This is no way to negotiate.
0:11:56 > 0:12:01You don't go back on agreed prices and try and negotiate again.
0:12:01 > 0:12:03This is really going to wind Bea up.
0:12:04 > 0:12:09Currently, right now, your situation is that you haven't hit £150 yet.
0:12:09 > 0:12:12Instead of trying to negotiate me on the price of what we've agreed to,
0:12:12 > 0:12:14you might just want to order some more.
0:12:14 > 0:12:18- Can we have another 10 vanillas and another five chocolates, please?- OK.
0:12:18 > 0:12:20'That's another 15 cakes for £14.60,
0:12:20 > 0:12:22'but now they're feeling the pressure.'
0:12:22 > 0:12:24How much are you currently charging for the flags?
0:12:24 > 0:12:27- Wait. No, Ella, Ella. Wait. - Brandon, let me speak!
0:12:29 > 0:12:31How much are you selling these flags at?
0:12:31 > 0:12:34The flags are 12p each.
0:12:35 > 0:12:38Will you do the flags for us at 7p each?
0:12:38 > 0:12:40I can do the flags for 7p each.
0:12:40 > 0:12:42Yeah, then we'll have them.
0:12:42 > 0:12:45So then all the remainder funds for flags, OK?
0:12:45 > 0:12:47After definitely stating
0:12:47 > 0:12:50that they were not going to go with the Cool Britannia theme,
0:12:50 > 0:12:56under pressure, they panic-bought 147 of these.
0:12:56 > 0:12:58Great. So, that'll be £150.
0:12:58 > 0:13:03'3's Company very nearly fell apart before trading had even started.
0:13:03 > 0:13:04'Despite that wobble,
0:13:04 > 0:13:10'they negotiated 163 cupcakes for their £150 trading fund.
0:13:10 > 0:13:12'Next up, the girls.
0:13:12 > 0:13:15'They know exactly what Cool Britannia-themed cakes they want.
0:13:15 > 0:13:19'Now they've got to buy as many as they can from Bea.'
0:13:19 > 0:13:21All right. Let's talk business.
0:13:21 > 0:13:25So, can we do the red velvet cakes
0:13:25 > 0:13:28with the glitter and the mascarpone icing?
0:13:28 > 0:13:31We were thinking of 66 cakes
0:13:31 > 0:13:34for £33.
0:13:34 > 0:13:35No.
0:13:35 > 0:13:37Not even close.
0:13:37 > 0:13:3950 cakes for £33?
0:13:42 > 0:13:43No.
0:13:43 > 0:13:46You know, my top tip for good negotiation
0:13:46 > 0:13:49is always establish your cost price first
0:13:49 > 0:13:51and THEN go in with the quantities.
0:13:51 > 0:13:53That's how you're going to get a deal.
0:13:53 > 0:13:5445?
0:13:55 > 0:13:56CLEARS THROAT
0:13:56 > 0:13:59- If you make it 44, I'll do it. - OK, 44.
0:13:59 > 0:14:03The girls have negotiated 75p for their red velvet cakes.
0:14:03 > 0:14:04Is that a good deal?
0:14:04 > 0:14:09I have no idea because I don't know what the wholesale price is.
0:14:09 > 0:14:13OK, so the vegan cupcakes, which are chocolate with
0:14:13 > 0:14:16- flag and golden glitter...- Mm hmm.
0:14:16 > 0:14:20..we were thinking of buying 29 for £14.50.
0:14:22 > 0:14:23No. I'll do a for 18.
0:14:23 > 0:14:26OK. Can someone write that down? Thank you.
0:14:27 > 0:14:29OK, can I have 18 gluten-free cupcakes
0:14:29 > 0:14:32for £14.50 as well?
0:14:32 > 0:14:34Yup, we can do that.
0:14:34 > 0:14:35'Good work, girls.
0:14:35 > 0:14:38'Their specialist cakes have given you a USP.'
0:14:39 > 0:14:43Can we go for the vanilla blue cupcakes?
0:14:43 > 0:14:4460 cupcakes for £33?
0:14:44 > 0:14:46No.
0:14:46 > 0:14:4744?
0:14:47 > 0:14:49No!
0:14:49 > 0:14:53You gave us 44 for the same amount of money as the red velvet.
0:14:53 > 0:14:56Well done, Evie, for speaking up
0:14:56 > 0:14:59and reminding Bea that she's already given you a deal.
0:14:59 > 0:15:00Great work!
0:15:01 > 0:15:03OK, fine.
0:15:03 > 0:15:06OK, that'll be £150.
0:15:08 > 0:15:12'Street Smart Sellers negotiated some good deals,
0:15:12 > 0:15:16'including 36 of their special wheat-free and vegan cakes.
0:15:16 > 0:15:18'They've also gone for the Cool Britannia theme,
0:15:18 > 0:15:21'choosing red, white and blue-coloured cakes,
0:15:21 > 0:15:24'including 52 of Bea's best-selling red velvet.
0:15:28 > 0:15:31'Although 3's Company weren't going with the Cool Britannia look,
0:15:31 > 0:15:34'they actually bought 147 Union Jack flags
0:15:34 > 0:15:38'as well as 55 of the best-selling red velvet
0:15:38 > 0:15:40'and 53 raspberry buttercream cakes.'
0:15:41 > 0:15:453's Company have bought 163 cupcakes
0:15:45 > 0:15:47and 147 Union Jack flags.
0:15:47 > 0:15:51A last-minute purchase they hadn't intended on making.
0:15:51 > 0:15:54Street Smart Sellers have bought 185 cupcakes,
0:15:54 > 0:15:57including the vegan and gluten-free ones.
0:15:57 > 0:16:00Now it's all about tomorrow and who can sell the most.
0:16:12 > 0:16:15'Today, the competition ramps up as 3's Company
0:16:15 > 0:16:19'go head-to-head with Street Smart Sellers in the semi-final.
0:16:20 > 0:16:22'Each team is ready to give it their all
0:16:22 > 0:16:24'because the team that wins today's challenge
0:16:24 > 0:16:27'will be competing in the USA Grand Final
0:16:27 > 0:16:29'for the title of Britain's Best Young Traders.'
0:16:36 > 0:16:393's Company, Street Smart Sellers,
0:16:39 > 0:16:40welcome to Carnaby Street,
0:16:40 > 0:16:43one of London's busiest and trendiest shopping districts.
0:16:43 > 0:16:47Thousands of people will come through here today
0:16:47 > 0:16:50and your challenge is to sell them your Cool Britannia-themed cupcakes.
0:16:50 > 0:16:53Remember, the team that makes the most money
0:16:53 > 0:16:56wins today's challenge,
0:16:56 > 0:17:01and they're guaranteed a place in our USA Grand Final.
0:17:01 > 0:17:02Are you ready?
0:17:02 > 0:17:03- ALL: Yes!- Let's go!
0:17:05 > 0:17:08'The teams need to set up their stalls.
0:17:08 > 0:17:10'They're side-by-side,
0:17:10 > 0:17:13'which means their pricing is going to be very important.'
0:17:13 > 0:17:15- How much?- No, don't do prices yet!
0:17:15 > 0:17:17Cos then they can look at their price and think,
0:17:17 > 0:17:19"They're cheaper. We're definitely going to them."
0:17:19 > 0:17:22But if they come to us and we have a chance to explain, do not do prices.
0:17:22 > 0:17:25Am I allowed a sneaky peek at what their price is?
0:17:25 > 0:17:28OK, I'm just going to have a quick sneaky pick... peak.
0:17:29 > 0:17:31They don't have prices up.
0:17:31 > 0:17:36Now, in terms of your pricing, tell me what your strategy is.
0:17:36 > 0:17:39Cos we're right next to the other team, we're going to wait to see
0:17:39 > 0:17:40what they're selling it for.
0:17:40 > 0:17:42- Right. Are you happy with that, guys?- Yup.
0:17:42 > 0:17:46'In business, you keep an eye on what your competition is charging,
0:17:46 > 0:17:48'but you do have to say what YOUR prices are, too.
0:17:50 > 0:17:52'What about Street Smart sellers?'
0:17:52 > 0:17:55Evie, what's your pricing strategy?
0:17:55 > 0:17:57We're going to price them around £3-£4-ish,
0:17:57 > 0:18:00but we're going to wait until the other team have put their price up.
0:18:00 > 0:18:02Is that a good idea?
0:18:02 > 0:18:04Well, yeah. I think it is.
0:18:04 > 0:18:06'This sounds worryingly familiar.
0:18:06 > 0:18:10'If no-one sets their prices, how will anyone sell their cakes?'
0:18:10 > 0:18:14- All right. Well, listen. I'll see you later. Good luck.- Thank you.
0:18:17 > 0:18:20'The stalls may be set, but the prices aren't.
0:18:20 > 0:18:22'Regardless, it's time for battle to commence.'
0:18:28 > 0:18:29Teams, are you ready?
0:18:29 > 0:18:30ALL: Yes!
0:18:30 > 0:18:33Three, two, one...
0:18:33 > 0:18:34start trading!
0:18:34 > 0:18:37SOUND OF FOGHORN
0:18:38 > 0:18:40'This should be interesting.
0:18:40 > 0:18:45'I've no idea if they're selling their cakes for 5p or £5.'
0:18:45 > 0:18:46That's £4, Madam.
0:18:46 > 0:18:48- £4 for one?- For one.
0:18:48 > 0:18:51- How much are they?- £3.50.
0:18:51 > 0:18:54- It looks delicious. Good luck. - Thank you very much.- No worries.
0:18:54 > 0:18:56£3.50 each or two for £6!
0:18:56 > 0:18:57£2.50.
0:18:57 > 0:19:00'They don't seem to have a clear pricing strategy.
0:19:00 > 0:19:02'This could end up confusing customers.'
0:19:02 > 0:19:04Lovely glittery cupcakes!
0:19:04 > 0:19:06Two for a fiver!
0:19:06 > 0:19:09'In business, that's the last thing you want
0:19:09 > 0:19:11'or they'll buy elsewhere.'
0:19:11 > 0:19:13I spent £3.50 on a mascarpone one,
0:19:13 > 0:19:15and now they're selling it for £2.50
0:19:15 > 0:19:19five minutes, four minutes later!
0:19:19 > 0:19:20I don't know about that one, really.
0:19:20 > 0:19:22Cool Britannia cupcakes!
0:19:22 > 0:19:25'That's no way to do business, girls.'
0:19:25 > 0:19:27I'll give it to you for £3.
0:19:27 > 0:19:28'How are 3's Company doing?'
0:19:28 > 0:19:30- How much?- £3.
0:19:30 > 0:19:32- £2?- Or two for five.
0:19:32 > 0:19:34- One.- There you go.
0:19:34 > 0:19:35- Have a nice day.- Bye.
0:19:35 > 0:19:38- Would you like a cupcake? - How much are they?- £3.
0:19:38 > 0:19:40We're doing £3 each for each of them.
0:19:40 > 0:19:44- No, Bradley, we agreed we were going to change it.- Don't listen to her.
0:19:44 > 0:19:48- How much are they selling them to you?- I have no idea.
0:19:48 > 0:19:50'Another confused customer.
0:19:50 > 0:19:53'3's Company still have no idea what their prices are.'
0:19:53 > 0:19:56You've got to STOP changing the prices the whole time!
0:19:56 > 0:19:58You went out and then you started selling for £2.50.
0:19:58 > 0:19:59They're supposed to be £3!
0:19:59 > 0:20:03Ella, do you think you need to get your team together
0:20:03 > 0:20:07and just work out the pricing and just stick to it?
0:20:07 > 0:20:10You've just confused a customer and that wasn't very professional.
0:20:10 > 0:20:13Come on, guys! Come and buy cupcakes!
0:20:13 > 0:20:15Freshly baked this morning!
0:20:15 > 0:20:17- I'll buy a cupcake.- Yeah?- Yeah!
0:20:17 > 0:20:18They're £3 each or two for five.
0:20:18 > 0:20:20'At last! A clear pricing strategy
0:20:20 > 0:20:23'that will bring in over £2 profit on each cake.'
0:20:23 > 0:20:26You can't look at a cupcake without smiling!
0:20:26 > 0:20:28Come on!
0:20:28 > 0:20:30£3 or two for a fiver.
0:20:31 > 0:20:33'It's one hour into the challenge,
0:20:33 > 0:20:36'and Street Smart Sellers have also fixed their prices,
0:20:36 > 0:20:38'not a moment too soon.'
0:20:38 > 0:20:40£3 a cupcake! Two for a fiver!
0:20:40 > 0:20:43Cool Britannia cupcakes today only!
0:20:43 > 0:20:45We've got raspberry...
0:20:45 > 0:20:47'Both teams are selling at the same price,
0:20:47 > 0:20:50'but the girls have a Unique Selling Point up their sleeve.'
0:20:50 > 0:20:52Gluten-free and vegan cupcakes!
0:20:52 > 0:20:56'The girls have got 36 special cakes for non-wheat and non-meat eaters.
0:20:56 > 0:20:58'They'll need to shift the lot if they want to be
0:20:58 > 0:20:59'on that plane to America.'
0:20:59 > 0:21:02One of the girls told me that it's gluten-free.
0:21:02 > 0:21:05Apparently, they don't do gluten-free, but these guys do.
0:21:05 > 0:21:07You need gluten-free ones?
0:21:07 > 0:21:09We don't have gluten-free. That's them.
0:21:11 > 0:21:15'That's almost £1.70 profit on the gluten-free chocolate cake. Great!'
0:21:15 > 0:21:19We've got into our stride and now we're selling like mad.
0:21:21 > 0:21:23Only 30 minutes left.
0:21:23 > 0:21:25'Both teams are going for it.'
0:21:25 > 0:21:27Oh, OK. I'll get one red velvet.
0:21:27 > 0:21:28'But this IS the semi-final.
0:21:28 > 0:21:31'Everyone is desperate to win,
0:21:31 > 0:21:33'and there's a price war breaking out.'
0:21:33 > 0:21:36- They're offering two for four. What can you do?- Two for four?
0:21:36 > 0:21:37We'll do two for £3.50.
0:21:37 > 0:21:40We'll do two for £3.50.
0:21:40 > 0:21:41Come and buy our cupcakes!
0:21:41 > 0:21:44Our cupcakes have glitter and theirs don't!
0:21:44 > 0:21:46Which two would you like?
0:21:46 > 0:21:47We'll do two for £2.80.
0:21:47 > 0:21:51It's so competitive, literally. As soon as we change our prices,
0:21:51 > 0:21:53they're changing theirs or vice versa.
0:21:53 > 0:21:54Arghh!
0:21:54 > 0:21:57My top tip in business is this,
0:21:57 > 0:22:01ALWAYS be confident in your pricing and your strategy,
0:22:01 > 0:22:02and go for it.
0:22:02 > 0:22:04Don't be distracted by the competition.
0:22:04 > 0:22:07'There's a fine line between undercutting
0:22:07 > 0:22:08'and an all-out price war.
0:22:08 > 0:22:11'That WILL confuse your customers and cost you those sales.'
0:22:12 > 0:22:15Street Smart Sellers, I'd like you to gather round.
0:22:15 > 0:22:17I need you to be professional,
0:22:17 > 0:22:19and I need you to be confident in your pricing.
0:22:19 > 0:22:23Undercutting each other on price is not the best way forward.
0:22:23 > 0:22:26'And they're not the only ones I need to speak to.'
0:22:26 > 0:22:30I'd like you to focus, re-group and think about what you're doing.
0:22:30 > 0:22:31This is the semi-final.
0:22:31 > 0:22:34- Understood?- Understood.- Understood.
0:22:34 > 0:22:37Right, we are sticking with our guns over the pricing.
0:22:37 > 0:22:39I think we're thinking of cutting down the price
0:22:39 > 0:22:42cos we don't want to be five minutes left and have so many cupcakes.
0:22:42 > 0:22:44It's just going to be impossible.
0:22:44 > 0:22:47'While the girls slash their prices, 3's Company
0:22:47 > 0:22:49'are keeping theirs 50p higher.
0:22:49 > 0:22:51'There's everything still to play for.'
0:22:51 > 0:22:53Just 15 minutes left!
0:22:55 > 0:22:58£1.50 for a cupcake! Delicious cupcakes! £1.50!
0:22:58 > 0:23:01I'm going to have a cupcake. You look very enterprising.
0:23:01 > 0:23:04Come on! We've got to try and sell off ALL these cupcakes!
0:23:04 > 0:23:07That's £10. Please, please!
0:23:09 > 0:23:11OK. Would you be interested in buying some cupcakes?
0:23:11 > 0:23:14- Guys, come on!- £1 a cupcake! - Come on over, guys!
0:23:14 > 0:23:16I think we've got a good chance of winning this thing.
0:23:16 > 0:23:18So, this is brilliant.
0:23:18 > 0:23:20There's your red velvet. Thank you. Have a nice day.
0:23:20 > 0:23:24I've got to get rid of 10 cupcakes in five minutes.
0:23:24 > 0:23:26I think I can.
0:23:26 > 0:23:29Pound a cupcake! Pound a cupcake!
0:23:29 > 0:23:31'But will rock-bottom prices
0:23:31 > 0:23:33'mean rock-bottom profit for Street Smart Sellers?'
0:23:33 > 0:23:34Five for a fiver.
0:23:34 > 0:23:37Only £1 per cupcake!
0:23:37 > 0:23:40'With seconds to spare, 3's Company slash their prices, too.'
0:23:40 > 0:23:42Start selling more. It's dropping.
0:23:42 > 0:23:4530p a cake!
0:23:45 > 0:23:46Nine, eight...
0:23:46 > 0:23:47THEY SCREAM
0:23:47 > 0:23:51- We sold out!- We sold 185 cupcakes!
0:23:51 > 0:23:54..Three, two, one...
0:23:54 > 0:23:55stop trading!
0:23:55 > 0:23:57SOUND OF FOGHORN
0:23:57 > 0:23:58We sold out of chocolate.
0:24:03 > 0:24:05Cash tin, please.
0:24:05 > 0:24:06Good luck.
0:24:08 > 0:24:10Cash box, please.
0:24:10 > 0:24:11Good luck.
0:24:11 > 0:24:13We'd be over the moon.
0:24:13 > 0:24:15Oh, we'd be SO over the moon if we got to go to America.
0:24:15 > 0:24:18We had a lot of people just say, oh, we're amazing.
0:24:18 > 0:24:20But, oh my God! It was just the best feeling in the world.
0:24:20 > 0:24:21It was undescribable.
0:24:21 > 0:24:25We've worked so hard to get this far, so hopefully we can go even further.
0:24:25 > 0:24:28Just cos they sold all their cupcakes doesn't mean they won.
0:24:28 > 0:24:30We kept our prices and we were selling them
0:24:30 > 0:24:31more expensive than the other team.
0:24:31 > 0:24:33We have to wait until the results.
0:24:33 > 0:24:36But hopefully, we've done enough to go to the USA.
0:24:48 > 0:24:51'They came, they sold, but today,
0:24:51 > 0:24:54'there can only be one winner.
0:24:54 > 0:24:57'Is it 3's Company or Street Smart Sellers
0:24:57 > 0:25:00'who have made the most money and will be flying to the USA
0:25:00 > 0:25:05'to compete in the Trade Your Way To The USA Grand Final?'
0:25:05 > 0:25:08Welcome to the London Stock Exchange.
0:25:08 > 0:25:11With around £5 billion traded here every day,
0:25:11 > 0:25:15it's one of the most important trading centres in the world,
0:25:15 > 0:25:19and a fitting place to announce the winner of our Trading Challenge.
0:25:21 > 0:25:241,500 young traders applied to be in your position,
0:25:24 > 0:25:27but only four teams made it through to the semi-finals,
0:25:27 > 0:25:29so congratulations.
0:25:30 > 0:25:34Remember, the team that wins today is guaranteed a place
0:25:34 > 0:25:37in our USA Grand Final.
0:25:40 > 0:25:41The cash has been counted.
0:25:44 > 0:25:46Street Smart Sellers, you took...
0:25:52 > 0:25:56..£366.57.
0:26:01 > 0:26:023's Company...
0:26:04 > 0:26:06..you took...
0:26:16 > 0:26:19..£257.90.
0:26:19 > 0:26:21THEY SCREAM
0:26:24 > 0:26:27'Street Smart Sellers have won today's challenge
0:26:27 > 0:26:31'and WILL be competing in the USA Grand Final.'
0:26:31 > 0:26:33It means so much to go to America.
0:26:33 > 0:26:35I think all our hard work's now paid off.
0:26:35 > 0:26:38We're going to have so much fun and it's just going to be amazing.
0:26:38 > 0:26:40We're going to pull out ALL the stops.
0:26:40 > 0:26:41We go to America, we'll be crowned
0:26:41 > 0:26:44Britain's Best Young Traders. Good luck.
0:26:44 > 0:26:46We're a bit disappointed we didn't win,
0:26:46 > 0:26:48but at the end of the day, they were a great team.
0:26:48 > 0:26:50They did it, so high fives for them.
0:26:50 > 0:26:53I honestly don't think we could have lost to a better team.
0:26:53 > 0:26:55Business doesn't always go the way you planned.
0:26:55 > 0:26:57So, sometimes you have ups and downs,
0:26:57 > 0:26:59but you always see through it.
0:26:59 > 0:27:02Commiserations, 3's Company. Well, I think you've been a fantastic team
0:27:02 > 0:27:05and you should be very proud of yourselves. Well done.
0:27:05 > 0:27:08Street Smart Sellers, you ARE today's winners
0:27:08 > 0:27:12and you WILL be joining me in the Grand Final in the USA.
0:27:15 > 0:27:19So, the lesson to be taken away from today's Trading Challenge?
0:27:19 > 0:27:23It's this. Let your competition pull you up, not drag you down.
0:27:23 > 0:27:25And that's well worth remembering
0:27:25 > 0:27:29if YOU want to trade your way to the USA.
0:27:29 > 0:27:32'Next time on Trade Your Way To The USA,
0:27:32 > 0:27:34'it's the last of our semi-finals.'
0:27:34 > 0:27:36We need to go up by £2.
0:27:36 > 0:27:39It may be a good deal for you but it is NOT a good deal for me.
0:27:39 > 0:27:43People are taking them, tasting them and then walking off.
0:27:43 > 0:27:45They're eating your profits without buying.
0:27:47 > 0:27:49Subtitles by Red Bee Media Ltd