0:00:05 > 0:00:07Everyone craves success.
0:00:07 > 0:00:08OK, perfect.
0:00:08 > 0:00:10We all love a winner.
0:00:10 > 0:00:12CHEERING
0:00:12 > 0:00:15But no-one makes it to the top on their own.
0:00:15 > 0:00:20Behind every star is a team of people, immensely talented,
0:00:20 > 0:00:22powerful in their own worlds...
0:00:22 > 0:00:25I need two crab on the pass, now! Yes, Chef!
0:00:25 > 0:00:28..but invisible to us. Until now.
0:00:28 > 0:00:32- Musical director!- I am an absolute genius at what I do.
0:00:35 > 0:00:36These are the stories of the stars
0:00:36 > 0:00:39and the teams who strive to make them shine.
0:00:40 > 0:00:42Job done!
0:00:42 > 0:00:44CHEERING
0:00:44 > 0:00:47This is the world of the VIP People.
0:00:51 > 0:00:55TV talent shows are just one route to pop stardom.
0:00:56 > 0:00:59But record company scouts are always on the lookout for
0:00:59 > 0:01:01new music acts to sign.
0:01:01 > 0:01:03# Yeaaaaah. #
0:01:03 > 0:01:08One of those rising stars is 18-year-old Aminata Kabba.
0:01:09 > 0:01:13- Hey, hey, hey. - She goes by the pop name of AME.
0:01:14 > 0:01:17I'm AME. I'm a singer-songwriter from South East London.
0:01:17 > 0:01:19# I came to bring the heat # So hot
0:01:19 > 0:01:21# Girls keep on watching me
0:01:21 > 0:01:22# So what?
0:01:22 > 0:01:25# I'm gonna dance until the break of dawn
0:01:25 > 0:01:26# And for the rhythm as the beat goes on... #
0:01:26 > 0:01:28Just days after leaving school,
0:01:28 > 0:01:32AME signed to Gary Barlow's record label.
0:01:32 > 0:01:35But even with the backing of Mr Boy Band,
0:01:35 > 0:01:39she's still waiting for a hit single and a sell-out gig of her own.
0:01:39 > 0:01:42# ..or hold me down... #
0:01:42 > 0:01:45Realistically, I would imagine myself in a few years time,
0:01:45 > 0:01:48I think I could be a household name.
0:01:48 > 0:01:52But to become a household name, AME needs publicity and radio play.
0:01:52 > 0:01:55She's hoping to achieve this with her first headline show
0:01:55 > 0:01:57at This Must Be Pop,
0:01:57 > 0:02:01a popular gig night with people big in the music biz.
0:02:01 > 0:02:04No, I'm just really looking forward to it.
0:02:04 > 0:02:06To make the most of her big moment,
0:02:06 > 0:02:09AME's set has to be perfect.
0:02:09 > 0:02:13- I think it's twice.- THAT does not come in twice!
0:02:13 > 0:02:15Her image has to stand out.
0:02:15 > 0:02:16How do I look?
0:02:16 > 0:02:19And most of all, she needs an audience to perform to.
0:02:19 > 0:02:21Crunch time!
0:02:23 > 0:02:25For her pop career to go to plan, AME will need
0:02:25 > 0:02:28the help of a crack team of VIP people.
0:02:28 > 0:02:31From the musical director responsible for songs that rock
0:02:31 > 0:02:36live on stage, to the TV plugger, who gets AME seen on screen.
0:02:36 > 0:02:39She has a digital strategist to manage her online profile,
0:02:39 > 0:02:43and making sure AME is dressed for success is her stylist.
0:02:47 > 0:02:48AME's family moved to London
0:02:48 > 0:02:52when she was eight to escape a war in Sierra Leone, West Africa.
0:02:52 > 0:02:54My mum's salon got burned down.
0:02:54 > 0:02:57She owned a salon in Sierra Leone,
0:02:57 > 0:02:59and that was the point where we were like, OK,
0:02:59 > 0:03:02it's no longer safe to be here. We've got to go.
0:03:02 > 0:03:05In London, a new discovery changed her life for ever.
0:03:05 > 0:03:11I remember getting a Christina Aguilera tour DVD for my birthday,
0:03:11 > 0:03:14seeing what she does behind-the-scenes.
0:03:14 > 0:03:18That was literally the moment for me, I was like yes, I've got to do this.
0:03:18 > 0:03:19# Dance while the record stands! #
0:03:19 > 0:03:24Her talent for writing '90s inspired synth pop impressed record
0:03:24 > 0:03:27label boss Celia McCamley.
0:03:27 > 0:03:30When she came in, I just saw a pop star.
0:03:30 > 0:03:35Celia signed AME and carefully chose her VIP people to help plot
0:03:35 > 0:03:38AME's path to the top.
0:03:38 > 0:03:41And it's our job to make sure we're presenting her to
0:03:41 > 0:03:45media in the right way, so they will want to play her records.
0:03:45 > 0:03:49Celia's label gave AME an advance, which is like a loan,
0:03:49 > 0:03:52to live on and develop as an artist. To make this money back,
0:03:52 > 0:03:56Celia has to ensure that AME sells lots of records.
0:03:56 > 0:04:00The most important thing for a young artist is Radio One.
0:04:00 > 0:04:02And we really need a Radio One playlist.
0:04:04 > 0:04:05One, two, one, two.
0:04:05 > 0:04:07# You will see... #
0:04:07 > 0:04:09It does sound different.
0:04:09 > 0:04:11For a chance at the Radio One playlist, AME
0:04:11 > 0:04:15has to impress the press at her gig in just three weeks time.
0:04:15 > 0:04:18And that begins with band rehearsals.
0:04:18 > 0:04:23- Cool, feeling happy?- Uh-huh. - You want to take five?- No.- No!
0:04:23 > 0:04:27Different bits of the song have different emotions or
0:04:27 > 0:04:30different ways that they need to be portrayed.
0:04:30 > 0:04:34So, for me, the most important thing is to nail that.
0:04:34 > 0:04:37There's only one VIP Person who can help AME achieve her goal
0:04:37 > 0:04:42of a great sounding gig - her musical director Matthias Harris.
0:04:42 > 0:04:46# I'll take you higher I'll take you higher
0:04:46 > 0:04:48# I'll take you higher
0:04:48 > 0:04:50# Yeah... #
0:04:52 > 0:04:56AME has to sound as good live as she does in the studio.
0:04:56 > 0:04:58Musical director Matthias
0:04:58 > 0:05:00breaks down the different parts of her songs
0:05:00 > 0:05:06to transform AME's studio recordings into a live band performance.
0:05:13 > 0:05:15Matthias gave up his first dream of becoming an actor
0:05:15 > 0:05:18when he picked up a guitar, aged 17.
0:05:18 > 0:05:21It was only when I started playing instruments that I realised
0:05:21 > 0:05:23how much I really loved music.
0:05:23 > 0:05:26And I really kind of threw myself into it.
0:05:26 > 0:05:28As well as playing conventional instruments,
0:05:28 > 0:05:31he's also into more cutting edge ways of making music.
0:05:31 > 0:05:34Technology always gets replaced, so if you're not learning
0:05:34 > 0:05:37how the new technology works, you're out of date.
0:05:37 > 0:05:39He now performs with Taio Cruz
0:05:39 > 0:05:44and Eliza Doolittle as well as being responsible for AME's live sets.
0:05:44 > 0:05:48The thing I love most about my job is probably the creative aspect of
0:05:48 > 0:05:52it, the show can be as entertaining as I can kind of imagine it to be
0:05:52 > 0:05:57and then, obviously, imagine it and then make it a reality.
0:05:57 > 0:05:59Musical director!
0:06:00 > 0:06:04Matt basically programs everything, makes sure everything
0:06:04 > 0:06:05is working in that sense.
0:06:06 > 0:06:10Although AME sings live, extra vocals called harmonies
0:06:10 > 0:06:12are stored on a computer.
0:06:12 > 0:06:15On the recordings, there's a lot of different vocal lines,
0:06:15 > 0:06:18so as one person, she can't sing everything.
0:06:18 > 0:06:22In this rehearsal, Matthias is asking AME to sing a line that is
0:06:22 > 0:06:24normally played from his laptop.
0:06:24 > 0:06:27In the gap, just before the final chorus,
0:06:27 > 0:06:29- there's a line that goes, I miss you.- Yeah.
0:06:29 > 0:06:32I considered leaving that on the track, but
0:06:32 > 0:06:36because it's such a prominent part, I thought I'd get you to sing that.
0:06:36 > 0:06:38Matthias thinks the line comes in twice...
0:06:38 > 0:06:41I think it's twice, I think it's after that breakdown bit.
0:06:41 > 0:06:43So I think it's into the second chorus.
0:06:43 > 0:06:45..but AME thinks it only comes in once.
0:06:45 > 0:06:51- Matt! That's not coming in twice! - I'm going to find it and check.
0:06:51 > 0:06:54- In case I'm wrong. - Do you know how I know?
0:06:54 > 0:06:55Because she wrote it, of course!
0:06:55 > 0:06:57Fair point! Fair point!
0:06:59 > 0:07:01They now have to stop the rehearsal to find out
0:07:01 > 0:07:04how many times the line "I miss you" comes in.
0:07:05 > 0:07:10OK, I was wrong, it doesn't do it twice. It's the "take me away".
0:07:10 > 0:07:13For the gig to be a big success, it's vital AME
0:07:13 > 0:07:16and Matthias are hitting all the right notes.
0:07:19 > 0:07:21# Twilight
0:07:21 > 0:07:23# I'm loving this Twilight
0:07:23 > 0:07:27# I'm loving this twi-li-li-li-li-li-li-li-li
0:07:27 > 0:07:29# Twilight. #
0:07:29 > 0:07:31As a 21st century pop star,
0:07:31 > 0:07:35it's not enough to sound great, you've got to look great as well.
0:07:35 > 0:07:37I mean, for me, and I think for most artists,
0:07:37 > 0:07:40your music and image goes hand-in-hand.
0:07:40 > 0:07:43And that's where AME's next VIP Person comes in,
0:07:43 > 0:07:46stylist Tamer Wilde.
0:07:46 > 0:07:47The excitement is there
0:07:47 > 0:07:51and we're just going to see the big reveal once it's on AME and she
0:07:51 > 0:07:55brings it to life, cos it's only a piece of fabric until you wear it.
0:07:57 > 0:08:00It's Tamer's job to keep AME looking fabulous.
0:08:00 > 0:08:04From the red carpet to magazine shoots to TV shows,
0:08:04 > 0:08:07Tamer uses fashion contacts to bring designer clothes
0:08:07 > 0:08:10direct from the catwalk to AME's door.
0:08:10 > 0:08:12All to create a unique and memorable image.
0:08:16 > 0:08:19Tamer is an ex-model and magazine editor.
0:08:19 > 0:08:21He got into styling when he was asked to provide
0:08:21 > 0:08:25clothes for a friend's shoot and discovered his passion for fashion.
0:08:25 > 0:08:30The thing I love about my job is having the opportunity to
0:08:30 > 0:08:32make people happy.
0:08:32 > 0:08:34How do I look?
0:08:34 > 0:08:38Tamer styles fashion shoots for the likes of Vogue and ID Magazine
0:08:38 > 0:08:41and now works on AME's image.
0:08:41 > 0:08:46- Tamer's my stylist, my friend, my everything!- Awww!- Awww, look! Aww!
0:08:46 > 0:08:48We often look at images, then she points out to me,
0:08:48 > 0:08:51like, I really like this, I really don't like that.
0:08:56 > 0:08:59To raise her profile before her first headline gig,
0:08:59 > 0:09:02AME is hitting one of London's coolest red carpet events.
0:09:02 > 0:09:06It's Tamer's job to find the dress that will get her noticed.
0:09:06 > 0:09:11The challenges with styling AME is that she is so petite and cute.
0:09:11 > 0:09:14Before I started getting styled by Tamer,
0:09:14 > 0:09:16I kind of, I was just going with,
0:09:16 > 0:09:19I don't know, I think, youth culture and what's happening right now.
0:09:19 > 0:09:21To keep AME fashion forward,
0:09:21 > 0:09:26Tamer gets designer contacts to loan tomorrow's on-trend clothes today.
0:09:26 > 0:09:29Because he returns the outfits after AME has worn them,
0:09:29 > 0:09:32he needs all his powers of persuasion.
0:09:32 > 0:09:38Calling, prepping, shooting, asking, e-mailing, drop calling.
0:09:38 > 0:09:39And after all that,
0:09:39 > 0:09:43there's the small issue of whether AME will even like what he's chosen.
0:09:43 > 0:09:45Right then, Tamer,
0:09:45 > 0:09:48what are you going to be dressing our lovely AME in today?
0:09:48 > 0:09:55OK, so, this is your red carpet dress.
0:09:55 > 0:09:57- Mmmmm.- Cute!- Pretty.
0:09:58 > 0:09:59Pooof!
0:09:59 > 0:10:01That's tonight's dress sorted,
0:10:01 > 0:10:05but AME has got one eye on her outfit for the gig.
0:10:05 > 0:10:08Do you know what, I've been thinking about it.
0:10:08 > 0:10:11- I'm not going to lie, I've been thinking about it.- I'm glad!
0:10:11 > 0:10:12SHE LAUGHS
0:10:12 > 0:10:15I haven't actually settled on one concept yet,
0:10:15 > 0:10:20but once I do know that, I will be non-stop Chatty Cathy.
0:10:20 > 0:10:22HE LAUGHS
0:10:22 > 0:10:26Tamer's off the hook for now as AME gets ready for the red carpet.
0:10:34 > 0:10:36I love this detail.
0:10:36 > 0:10:38Now AME's been styled to perfection...
0:10:38 > 0:10:41I will see you tomorrow.
0:10:41 > 0:10:43..can she get herself noticed?
0:10:43 > 0:10:46# Last night a DJ saved my life. #
0:10:46 > 0:10:52I'm going to an award ceremony. Take some pictures of my awesome dress.
0:10:52 > 0:10:55She'll be competing for newspaper coverage with established stars
0:10:55 > 0:10:58like Tulisa, Kimberley and Nicole.
0:10:58 > 0:11:03- Hi!- When I see those flashes, I get a bit nervous.
0:11:03 > 0:11:06It's a bit nerve-wracking now.
0:11:06 > 0:11:08The next challenge is working out
0:11:08 > 0:11:11when to step out in front of the paparazzi.
0:11:11 > 0:11:14I'm not really sure how to work it.
0:11:14 > 0:11:16Uh, no... Not yet!
0:11:16 > 0:11:20Oh, yeah, I'm just, I'm probably going to wait.
0:11:20 > 0:11:21OK, go!
0:11:23 > 0:11:25PHOTOGRAPHERS SHOUT DIRECTIONS
0:11:25 > 0:11:27CAMERAS CLICK
0:11:31 > 0:11:34But the night doesn't end there.
0:11:34 > 0:11:36AME's survived the red carpet,
0:11:36 > 0:11:40but now she has to try and promote her upcoming headline gig on TV.
0:11:40 > 0:11:41Camera overload!
0:11:41 > 0:11:45The VIP Person here to make sure she grabs the attention of the film
0:11:45 > 0:11:48crews is AME's TV plugger Pippa Evers.
0:11:53 > 0:11:56It's Pippa's job to get AME on the telly.
0:11:56 > 0:12:00Pippa uses her promotional skills to persuade TV producers to
0:12:00 > 0:12:02feature AME on their shows.
0:12:02 > 0:12:06She then briefs AME on what to say, how to behave
0:12:06 > 0:12:08and how best to project her image.
0:12:13 > 0:12:16After work experience in banks and offices,
0:12:16 > 0:12:18Pippa found the job she loved
0:12:18 > 0:12:22when she tried out as an assistant for a well-known music agent.
0:12:22 > 0:12:25I wanted to go to LA, actually, and make films and do film PR,
0:12:25 > 0:12:28but once I started on the path of music,
0:12:28 > 0:12:31I just absolutely fell in love with it.
0:12:31 > 0:12:32As well as AME, she works with
0:12:32 > 0:12:36Take That, Nicole Scherzinger and Cover Drive.
0:12:36 > 0:12:39The thing that I love about this job is the people and the places.
0:12:46 > 0:12:49Now AME's made it through the papping frenzy,
0:12:49 > 0:12:50it's up to Pippa to try
0:12:50 > 0:12:53and get her some high profile TV interviews...
0:12:53 > 0:12:56What we want to do is basically speak to as many
0:12:56 > 0:12:59people as we can, let them know that we've got a single coming.
0:12:59 > 0:13:02- AME, this is Jackie from Cosmopolitan TV.- Hello!
0:13:02 > 0:13:04Lovely to meet you!
0:13:04 > 0:13:06But with so many celebs in the house,
0:13:06 > 0:13:08AME's having to wait her turn.
0:13:08 > 0:13:11Do you mind doing a quick little piece with me?
0:13:11 > 0:13:13A lot of people here are established artists and well-known
0:13:13 > 0:13:16and stuff, and for someone like me, it just kind of makes me
0:13:16 > 0:13:19want to work harder, so people know who I am.
0:13:19 > 0:13:22But there is someone here who has heard of AME.
0:13:22 > 0:13:25I played AME's song for the first time on my show,
0:13:25 > 0:13:27and it went down very well.
0:13:27 > 0:13:31While AME takes her turn on the interview run, Pippa grabs time with
0:13:31 > 0:13:35a big breakfast TV show to tell them about the girl in the pretty dress.
0:13:35 > 0:13:37Is she really? Very good, girl.
0:13:37 > 0:13:40AME is a big star of the future and signed with Gary Barlow,
0:13:40 > 0:13:41- so that's not too shabby, is it? - See?
0:13:41 > 0:13:46- I do my work, I tell people these things.- Doing good. On to the next.
0:13:46 > 0:13:51But there are no guarantees the TV channels will show AME's interviews.
0:13:51 > 0:13:54With her first headline gig approaching, can Pippa secure
0:13:54 > 0:13:56her that all important TV slot?
0:13:58 > 0:14:01Aspiring singer-songwriter AME is just one week
0:14:01 > 0:14:03away from a career defining gig.
0:14:03 > 0:14:07To look and sound her best, she's polishing her stage performance
0:14:07 > 0:14:11and has her stylist on the hunt for that killer outfit.
0:14:11 > 0:14:14But if she wants her first headline show to rocket
0:14:14 > 0:14:17her career skywards, she needs it to grab
0:14:17 > 0:14:19the attention of both the press and fans.
0:14:19 > 0:14:23So can her team of VIP People make AME the perfect pop package
0:14:23 > 0:14:27and guarantee she'll be playing to a large and loud crowd?
0:14:33 > 0:14:35To promote her first headline gig,
0:14:35 > 0:14:39AME will be contacting fans through her websites.
0:14:39 > 0:14:43The VIP person looking after AME's online profile
0:14:43 > 0:14:45is the rather modest Chantelle.
0:14:45 > 0:14:48I am an absolute Don/genius at what I do.
0:14:48 > 0:14:51That's why I turn down work every week.
0:14:54 > 0:14:57Chantelle runs AME's world wide web.
0:14:57 > 0:15:01She uses cyber sense and technical know-how to manage AME's blogs,
0:15:01 > 0:15:03videos and social networking sites
0:15:03 > 0:15:06and spread love for her across the internet.
0:15:11 > 0:15:14Chantelle's childhood ambition was to be a writer.
0:15:14 > 0:15:17She built a successful career as a print journalist for pop
0:15:17 > 0:15:20magazines before moving full time into blogging.
0:15:20 > 0:15:23On a daily basis, my job is to find out what AME is doing,
0:15:23 > 0:15:26to make sure that's represented online.
0:15:26 > 0:15:29And AME isn't Chantelle's only pop client,
0:15:29 > 0:15:34she also runs websites for Jessie J, Tyler James and Jessie Ware.
0:15:34 > 0:15:37- It's a 24/7 job. - It's constant juggling.
0:15:37 > 0:15:42My life is literally planned down to every hour. It has to be.
0:15:42 > 0:15:44And the best thing about Chantelle's job?
0:15:44 > 0:15:47The best thing about my job is that I work from home,
0:15:47 > 0:15:51so hypothetically, I could work in a onesie all day.
0:15:52 > 0:15:54Today, Chantelle has put some clothes on
0:15:54 > 0:15:56and called an ideas meeting
0:15:56 > 0:15:59with AME to get an online buzz going about her.
0:15:59 > 0:16:01But there's one small problem...
0:16:01 > 0:16:04- AME, where are you, please? - ..AME hasn't turned up...
0:16:04 > 0:16:07- OK, thanks, bye. - ..yet!
0:16:07 > 0:16:10I just want to get cracking. There are so many things to do.
0:16:10 > 0:16:14So many acts to work on, and so many tracks to blow up.
0:16:14 > 0:16:17With time running out, Chantelle and her creative team
0:16:17 > 0:16:20work on ways to boost AME's fan base on the web.
0:16:20 > 0:16:24It's essentially making sure AME is online and there all the time,
0:16:24 > 0:16:25so no-one can escape her.
0:16:28 > 0:16:30And no-one can escape her! There you go!
0:16:30 > 0:16:32Right, so we just started filming.
0:16:32 > 0:16:35Chantelle needs ideas that will help turn online fans
0:16:35 > 0:16:36into ticket sales...
0:16:36 > 0:16:40Did anyone else bring any ideas to the table before I let rip?
0:16:40 > 0:16:43...AME suggests some virtual styling of her internet followers.
0:16:43 > 0:16:47- I pick the clothing and I dress other people.- Yeah, totally!
0:16:47 > 0:16:50- So you become the stylist, that's a great idea.- Yeah.
0:16:50 > 0:16:56- Hey, I've had a genius plan. Soz!- It happens!- Right.
0:16:56 > 0:16:59Obviously, whenever we're doing this stuff, we have to think 360.
0:16:59 > 0:17:02And when I say 360, I mean how does every single element of what we're
0:17:02 > 0:17:06doing work online, work off-line, think about how everything works.
0:17:06 > 0:17:10Chantelle knows which of AME'S posts are most successful by keeping
0:17:10 > 0:17:13an eye on the statistics pages of AME's websites.
0:17:13 > 0:17:15What's really important with this
0:17:15 > 0:17:17is it provides key information as to what we need to post next,
0:17:17 > 0:17:21what we need to do to keep the interaction going.
0:17:21 > 0:17:23So, I can see that our reach is decreasing as we're going
0:17:23 > 0:17:25through the week.
0:17:25 > 0:17:28So we can see here that the top five posts are all competitions.
0:17:28 > 0:17:33Chantelle then uses those statistics to shape her ideas meetings.
0:17:33 > 0:17:36Why don't we make a competition online for models?
0:17:36 > 0:17:40- Like nominate your mates to be models.- Ah!- And what we can do,
0:17:40 > 0:17:43I had another genius plan, right, so...
0:17:43 > 0:17:46Chantelle is a fountain of genius plans,
0:17:46 > 0:17:49but will any of them get fans to AME's gig?
0:17:49 > 0:17:51# Rock, rock, rock, rock, rock
0:17:51 > 0:17:53# Rock da house
0:17:53 > 0:17:57# Rock, rock, rock, rock, rock # Rock da house... #
0:17:58 > 0:18:01With just days to her very first headline gig,
0:18:01 > 0:18:04AME's TV plugger Pippa Evers has booked her a sought-after
0:18:04 > 0:18:08slot on a brand new CBBC series - The Jonny and Inel Show.
0:18:12 > 0:18:14So how did she pull this off?
0:18:14 > 0:18:19So, I played it to the producers of the show and I took
0:18:19 > 0:18:23one of the girls to one of the gigs and let them see what she can do.
0:18:23 > 0:18:26And they fell in love with her, like we all have. So...
0:18:26 > 0:18:28But Pippa's work isn't done.
0:18:28 > 0:18:31While stylist Tamer gets Matthias and the band dressed,
0:18:31 > 0:18:33Pippa's talking to producers on the floor
0:18:33 > 0:18:36to get the best possible exposure for AME.
0:18:36 > 0:18:39When you're only doing a performance and not an interview,
0:18:39 > 0:18:41it's quite hard to get someone's personality across,
0:18:41 > 0:18:44so if there's any little ad-libs that we can make that
0:18:44 > 0:18:48kind of bring a bit more personality to it, it's always helpful.
0:18:48 > 0:18:50This camera from here is getting Matt behind you,
0:18:50 > 0:18:54- and he's really animated, so you can always do a nod to Matt.- OK.
0:18:54 > 0:18:56So, guys, please welcome AME!
0:18:56 > 0:18:59CHEERING
0:18:59 > 0:19:01Clap it! Like this, like this, like this!
0:19:01 > 0:19:03THEY CLAP ALONG
0:19:06 > 0:19:07# I can hear the beat... #
0:19:07 > 0:19:10So what is the secret of Pippa's success?
0:19:10 > 0:19:13A, you need to know your music.
0:19:13 > 0:19:15So, you need to be passionate about music, you need to know
0:19:15 > 0:19:18something about it, you need to be able to explain where this journey
0:19:18 > 0:19:22is going to go and where they're going to end up.
0:19:22 > 0:19:24And Pippa never takes her eye off the ball.
0:19:24 > 0:19:26Jump!
0:19:26 > 0:19:30I just noticed that when she was stepping back, sometimes,
0:19:30 > 0:19:32you just need to tell an artist to stand forward a little bit
0:19:32 > 0:19:36so they don't move out of what is their lighting, essentially,
0:19:36 > 0:19:38but the director's happy, said it's fine.
0:19:38 > 0:19:39All good with me.
0:19:42 > 0:19:46CHEERING AND APPLAUSE
0:19:46 > 0:19:50Oh, yeah, an absolute banger, that was. That was brilliant.
0:19:50 > 0:19:53- It was, it was.- Got a thumbs up from the producer, always nice.
0:19:57 > 0:19:59As well as making TV appearances
0:19:59 > 0:20:02and building a strong online profile, AME also needs
0:20:02 > 0:20:07newspaper and magazine coverage to generate a buzz around her music.
0:20:07 > 0:20:11- Hello, gorgeous.- Hello, how are you, lovely to see you.
0:20:11 > 0:20:16Ahead of her gig, she has a photo shoot with We Love Pop magazine.
0:20:16 > 0:20:19This is Louise from We Love Pop.
0:20:19 > 0:20:23Stylist Tamer has been called in to create an eye-catching look.
0:20:23 > 0:20:25I used to be well into We Love Pop
0:20:25 > 0:20:28and all of the bits that you got with it.
0:20:28 > 0:20:30So, it's exciting to be able to shoot with them.
0:20:30 > 0:20:33Do you mind grabbing AME's shoes out of her bag so we can start?
0:20:33 > 0:20:36The location for the shoot, a launderette,
0:20:36 > 0:20:39is only booked for a short time and Tamer has to dress the set
0:20:39 > 0:20:43quickly...but there's a finishing touch he's forgotten.
0:20:43 > 0:20:46- I'm going to run off and get a headscarf.- OK.
0:20:46 > 0:20:48- Part of my outfit is missing. - As part of the look.
0:20:48 > 0:20:50Part of it is missing right now.
0:20:50 > 0:20:53And Tamer is reminded that the clock is ticking.
0:20:53 > 0:20:57Also, just so you know, we basically got an hour to shoot today.
0:20:57 > 0:21:02She's already dressed, I'm going to put a little undergarment to
0:21:02 > 0:21:06- puff it out more.- All right. Cool. Right.- I'll be right back.
0:21:07 > 0:21:11- See you shortly. - But as a professional stylist,
0:21:11 > 0:21:13Tamer's used to working under pressure.
0:21:13 > 0:21:17And moments later he's back with his final fashion fix.
0:21:17 > 0:21:19Wheeeee!
0:21:23 > 0:21:25Just on top of your head, that's it, that's good.
0:21:25 > 0:21:27The shoot can now get underway.
0:21:29 > 0:21:34So, the head wrap was a last-minute decision. I had to quickly run
0:21:34 > 0:21:40and look for it. A scarf that matched the dress. And it worked.
0:21:40 > 0:21:42But there's another interruption...
0:21:42 > 0:21:44BELL RINGS
0:21:52 > 0:21:55THEY WHISPER AND GIGGLE
0:21:56 > 0:21:59PHOTOGRAPHER: That's it, that's lovely. AME, quick, towards the lens.
0:21:59 > 0:22:04That's it, that's good, here we go, brilliant. Thank you.
0:22:11 > 0:22:14- It's that one, the clothes are more distinct.- I think you like
0:22:14 > 0:22:18- the drama as well.- Are you happy? - Yeah, they look awesome.
0:22:18 > 0:22:20It's another style success for Tamer,
0:22:20 > 0:22:23but he still needs an outfit for AME's live show.
0:22:26 > 0:22:28In the run up to AME's first headline gig,
0:22:28 > 0:22:32her musical director Matthias Harris is fine tuning the live set.
0:22:36 > 0:22:40So, the pressure on me for this show is basically to make sure
0:22:40 > 0:22:44that it's ready. The pressure on AME is much more
0:22:44 > 0:22:47about her performance on the night.
0:22:47 > 0:22:50He's making sure technology won't let them down.
0:22:50 > 0:22:54What I've got here is different audio files for each track
0:22:54 > 0:22:56going from left to right.
0:22:56 > 0:23:00And then different songs going down the screen.
0:23:00 > 0:23:03So, it's a very important piece of equipment and it takes a lot
0:23:03 > 0:23:06of test runs and sort of thought about making sure nothing
0:23:06 > 0:23:08can go wrong, because that's the last thing
0:23:08 > 0:23:10you want, for the computer to fail.
0:23:10 > 0:23:12It's scary to think that this little laptop
0:23:12 > 0:23:14could make or break AME's gig.
0:23:18 > 0:23:21Getting people to attend a gig for a new artist is a challenge.
0:23:21 > 0:23:25And even online guru Chantelle is prepared to go old school to
0:23:25 > 0:23:26draw in the crowds.
0:23:26 > 0:23:29Today she's handing out AME fanzines on the street.
0:23:29 > 0:23:31Things like the magazine just help,
0:23:31 > 0:23:34just to get the awareness of what AME's got coming up live,
0:23:34 > 0:23:36cos we have all the dates in there, all the online
0:23:36 > 0:23:38- networks are in there.- It's proving to be hard work...
0:23:38 > 0:23:40Would you like a magazine, madam?
0:23:41 > 0:23:46But Chantelle didn't get to where she is by taking no for an answer...
0:23:46 > 0:23:49There's only one thing missing in your life, it's this magazine.
0:23:51 > 0:23:53Everybody goes above and beyond what they have to do,
0:23:53 > 0:23:55and what their job requirements are,
0:23:55 > 0:23:59to make sure that my career can go the best way that it possibly can.
0:23:59 > 0:24:02Job done!
0:24:02 > 0:24:04- Sorry! - SHE LAUGHS
0:24:14 > 0:24:17It's the night of AME'S first headline gig...
0:24:17 > 0:24:22It's kind of a stepping stone onto a larger platform, psychologically,
0:24:22 > 0:24:26at least, that's really important thing. And it needs to go well.
0:24:26 > 0:24:28The band are ready, but is AME's outfit?
0:24:28 > 0:24:30Do you know if Tamer's here yet?
0:24:30 > 0:24:33Matthias and the crew set up for sound check.
0:24:33 > 0:24:38- AME, could I just hear your vocal for a second?- One, two. One, two.
0:24:38 > 0:24:39One, two. Check, check, check.
0:24:39 > 0:24:41Yeah, my first headline gig.
0:24:41 > 0:24:45Got some new songs into the set that people have never heard before,
0:24:45 > 0:24:47so I'm really excited to see how people react to it.
0:24:47 > 0:24:51And finally, Tamer arrives with AME's outfit.
0:24:52 > 0:24:57- We're just getting AME ready to go on stage.- Crunch time!
0:24:58 > 0:25:00Let's do this!
0:25:00 > 0:25:03And let's make loads and loads and loads of noise for AME!
0:25:04 > 0:25:07CHEERING AND APPLAUSE
0:25:07 > 0:25:09It's time to take to the stage.
0:25:10 > 0:25:14A great gig tonight could lead to five star reviews
0:25:14 > 0:25:17and that vital Radio One playlist.
0:25:17 > 0:25:19Here's Heartless.
0:25:19 > 0:25:21Clap like this.
0:25:25 > 0:25:28# I can hear the beat of your bass
0:25:28 > 0:25:31# Hear the beat of your bass, got me rocking it
0:25:31 > 0:25:35# Pop on over give me a taste
0:25:35 > 0:25:37# Come on, give me a taste
0:25:37 > 0:25:40# Set me on fire
0:25:40 > 0:25:42# Turn the lights down low... #
0:25:44 > 0:25:46As the gig gets underway,
0:25:46 > 0:25:49the hard work of AME'S VIP People is paying off.
0:25:49 > 0:25:54Matthias is belting out the beats, Tamer's outfit is pitch perfect,
0:25:54 > 0:25:57and crucially, the audience is loving every minute.
0:25:58 > 0:26:01# No, don't you be so heartless
0:26:01 > 0:26:03# Let's go!
0:26:08 > 0:26:11# How could you be so heartless?
0:26:15 > 0:26:22# How could you be so heart-le-e-e-e-e-s-s-s?
0:26:23 > 0:26:26CHEERING AND APPLAUSE
0:26:36 > 0:26:39For AME's VIP People, it's a case of job done.
0:26:39 > 0:26:41She'll go away from this, go and look
0:26:41 > 0:26:44on her various apps on her phone and see so many messages,
0:26:44 > 0:26:46it will just make her feel even better
0:26:46 > 0:26:50- than she does all ready, I'm sure. - Dead. Done.
0:26:50 > 0:26:55It's an incredible performance from AME - but is it career changing?
0:26:55 > 0:26:58# Play the game, boy, play the game, game, boy... #
0:26:58 > 0:27:01Since her big gig, AME has been played on Radio One
0:27:01 > 0:27:05and One Extra over 100 times. Glamour and Elle Magazine
0:27:05 > 0:27:08have named her as a Face of 2013 and she's made another
0:27:08 > 0:27:11TV appearance on the Friday Download Show.
0:27:11 > 0:27:14Without Team AME, there would be no AME. There would be Amy
0:27:14 > 0:27:16in a classroom, studying music.
0:27:16 > 0:27:17Thanks to the hard work of
0:27:17 > 0:27:23her VIP People, AME is well on track to becoming the next big pop thing.
0:27:23 > 0:27:25# Play the game, boy. #
0:27:25 > 0:27:29# So baby if you want me
0:27:29 > 0:27:32# You've got to show me love
0:27:32 > 0:27:37# Words are so easy to say, oh, ah, yeah
0:27:37 > 0:27:39# You've got to show me love. #
0:27:41 > 0:27:44Subtitles by Red Bee Media Ltd