Episode 10

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0:00:04 > 0:00:06Take a look around your home.

0:00:06 > 0:00:11Can you be sure every appliance is safe?

0:00:11 > 0:00:16Is everything a company tells you about a product true?

0:00:18 > 0:00:20And are you getting the best value for your money?

0:00:20 > 0:00:23With the help of the country's top experts

0:00:23 > 0:00:25we're going to see what it takes

0:00:25 > 0:00:29to test the household products we use every day.

0:00:32 > 0:00:35We'll discover how they're pushed to their limits.

0:00:35 > 0:00:40We'll put the makers' claims on trial.

0:00:40 > 0:00:45And show you how to make your money go further.

0:00:45 > 0:00:48You'll find these products in any ordinary house.

0:00:48 > 0:00:50But this is no ordinary house.

0:00:50 > 0:00:53And no ordinary street.

0:00:53 > 0:00:55This is the Watchdog Test House.

0:01:01 > 0:01:05Hello, we're deep inside one of Britain's leading science centres.

0:01:05 > 0:01:07Here at the Building Research Establishment

0:01:07 > 0:01:13some of the products and materials that we use every day are put to the test.

0:01:13 > 0:01:17To make sure that they are safe, environmentally friendly,

0:01:17 > 0:01:19and that they don't fall apart.

0:01:19 > 0:01:21Coming up on today's programme'

0:01:21 > 0:01:24Thinking of leaving your appliances on overnight?

0:01:24 > 0:01:26Be aware.

0:01:26 > 0:01:29I do believe that we could have easily been killed that night.

0:01:29 > 0:01:32The experts working behind the scenes to investigate the causes

0:01:32 > 0:01:35of domestic fires AND ways to prevent them.

0:01:35 > 0:01:43This is when the room starts to develop to flashover, when a fire in a room becomes a room on fire.

0:01:43 > 0:01:47See-through packaging and elaborate names - just a few of the tricks

0:01:47 > 0:01:51supermarkets use to encourage you to buy their products.

0:01:51 > 0:01:52But do they really work?

0:01:52 > 0:01:57I'm a big fan of actually being able to see what I'm actually going to buy, and these look nice.

0:01:57 > 0:02:01And the hidden chemicals that caused allergic reactions.

0:02:01 > 0:02:06It felt like 50% of my body was burnt.

0:02:10 > 0:02:14Thousands of fires were caused last year by faulty household appliances

0:02:14 > 0:02:16like dishwashers and washing machines.

0:02:16 > 0:02:19The advice? Don't turn them on before you go to bed

0:02:19 > 0:02:22or when you leave the house. It may sound extreme.

0:02:22 > 0:02:26Until you find out just how hazardous they CAN be.

0:02:26 > 0:02:32On 6th July, 2012, Martin Squires was at home with his wife and three children.

0:02:32 > 0:02:36I'd just been to check on my five-year-old son

0:02:36 > 0:02:38and, on returning back to the room,

0:02:38 > 0:02:41I thought I'd just pop into the kitchen for a glass of water.

0:02:41 > 0:02:45Now, I'm glad I did at that point, because the dishwasher was

0:02:45 > 0:02:49making a strange noise and I looked round and saw a slight bit of smoke

0:02:49 > 0:02:53coming out from the control panel followed by a burst of flames.

0:02:53 > 0:02:56His dishwasher was on fire.

0:02:56 > 0:03:00Luckily, Martin got to the plug in time and managed to switch it off.

0:03:00 > 0:03:04I grabbed hold of the door and wafted it, to extinguish the flames.

0:03:04 > 0:03:08The room was just filled with a black, acrid smoke which affected

0:03:08 > 0:03:12all of us in the house, we were coughing, we had to open all the windows.

0:03:12 > 0:03:17If it hadn't been for Martin's quick actions, the consequences could have been much more serious.

0:03:17 > 0:03:23Sometimes we would put the dishwasher on just before going to bed.

0:03:23 > 0:03:26If that had been the case, I do believe that we could have easily

0:03:26 > 0:03:28been killed that night.

0:03:28 > 0:03:31So what was it that went so horribly wrong?

0:03:31 > 0:03:36Well, as a qualified electrician, Martin was able to investigate the source of the fire himself.

0:03:36 > 0:03:41I realised it was an internal component on a PCB.

0:03:41 > 0:03:48Basically, on the dishwasher, this controls all the programmes - that was over heating and

0:03:48 > 0:03:51catching fire. Now, that shouldn't be happening.

0:03:51 > 0:03:57No, it shouldn't. The company agreed and recalled the appliance. But it took them nine months.

0:04:00 > 0:04:04Although Martin had identified the fault with his dishwasher,

0:04:04 > 0:04:07the company needed to look into whether this was a one-off fault,

0:04:07 > 0:04:09or actually a design fault.

0:04:09 > 0:04:15So what happens when a faulty kitchen appliance causes a fire that destroys a whole kitchen?

0:04:15 > 0:04:18How does a manufacturer begin to investigate that?

0:04:18 > 0:04:22Well, they may turn to this man, Peter Mansi, of Fire Investigations UK,

0:04:22 > 0:04:27an independent company specialising in investigating the causes of fire.

0:04:27 > 0:04:30Our remit is to identify the true causes of fires.

0:04:30 > 0:04:35Until we know that, we can't put prevention methods in place

0:04:35 > 0:04:37to stop them happening again.

0:04:37 > 0:04:41Whether it's to work with the manufacturer,

0:04:41 > 0:04:44to perhaps promote a recall notice,

0:04:44 > 0:04:46or even a redesign of an appliance

0:04:46 > 0:04:49and to share that with the public at large

0:04:49 > 0:04:51to make it a safer environment for everybody.

0:04:51 > 0:04:54Later, we'll be finding out just how they do this

0:04:54 > 0:04:57here at the Building Research Establishment.

0:04:57 > 0:05:01And if you're not yet convinced of the risks of leaving your dishwasher unattended,

0:05:01 > 0:05:03you'd better keep watching.

0:05:11 > 0:05:15We spend an impressive £1,500,000 on our food shopping every week.

0:05:15 > 0:05:19It's big business, which is why our every move between the aisles

0:05:19 > 0:05:25has been carefully studied, to try and discover the secrets of what we buy, and why.

0:05:25 > 0:05:31And companies certainly put what they learn to good use, turning it into marketing tricks and techniques

0:05:31 > 0:05:35that influence how we shop, without us ever realising.

0:05:35 > 0:05:39Ah. Yes, Sophie, the weekly shop.

0:05:39 > 0:05:42Whether it's a quick dash in for the essentials or a big trip to

0:05:42 > 0:05:46buy the family groceries, you might think that what we choose to put into our baskets

0:05:46 > 0:05:48is entirely up to us.

0:05:48 > 0:05:50But you'd be wrong.

0:05:50 > 0:05:54So when consumers are out shopping, they use lots of intuition,

0:05:54 > 0:05:55lots of emotions,

0:05:55 > 0:05:59and retailers are really trying to tap into those

0:05:59 > 0:06:02mental short cuts that people have, that consumers have,

0:06:02 > 0:06:06and really what they're trying to do is increase perceptions of quality

0:06:06 > 0:06:11or perceptions of taste of products by tapping in to those mental short cuts.

0:06:11 > 0:06:19So, we're going to reveal how they do it, why they do it and whether we REALLY fall for it.

0:06:19 > 0:06:22Taking price out of the equation, the key battle ground for quality

0:06:22 > 0:06:25and trust is not necessarily what's in the product, but what's on

0:06:25 > 0:06:27the outside - the packaging.

0:06:27 > 0:06:30So, for our test, we're going to be designing our own.

0:06:30 > 0:06:34One of the recent trends in packaging is transparent packaging,

0:06:34 > 0:06:38the ability for consumers to actually see the product.

0:06:38 > 0:06:42This is a really effective way of influencing consumers simply because

0:06:42 > 0:06:46when they're able to see the product they're able to actually imagine

0:06:46 > 0:06:49either tasting or using that product.

0:06:49 > 0:06:55So that's exactly what we're going to do with our first product.

0:06:55 > 0:06:58Although these two packets of biscuits look very similar,

0:06:58 > 0:07:02we're giving one of them a window, so shoppers can see the biscuits on the inside.

0:07:02 > 0:07:06Now, what happens when people pass these sorts of packaging

0:07:06 > 0:07:09is that they barely noticing the non see-through one, but they are much

0:07:09 > 0:07:13more likely to stop on the see-through packaging.

0:07:13 > 0:07:19Next, how the product is described - cue our version of a convenience lasagne.

0:07:19 > 0:07:24More and more, retailers will use very specific language to describe products.

0:07:24 > 0:07:29This could be things like "home-made", like "premium", or "luxury".

0:07:29 > 0:07:32These sorts of words trigger positive memories,

0:07:32 > 0:07:36positive associations, which again are related to quality.

0:07:36 > 0:07:38So this simple beef lasagne becomes

0:07:38 > 0:07:41"Luxury Select Beef Lasagne,

0:07:41 > 0:07:45"with a rich tomato ragu and a creamy bechamel sauce."

0:07:45 > 0:07:47Delicious.

0:07:47 > 0:07:50But why stop there?

0:07:50 > 0:07:54Another interesting element that retailers use on packaging is sense of place,

0:07:54 > 0:07:57the origins of the product. It could be things like

0:07:57 > 0:08:02Italian home-made or authentic Indian or from a Scottish farm, for instance,

0:08:04 > 0:08:08so that particular sense of place gives an authenticity to the product

0:08:08 > 0:08:14and perceptions of quality of that product and therefore consumers are more likely to choose it, as well.

0:08:14 > 0:08:20So, for our final product, we're transforming a simple pork sausage

0:08:20 > 0:08:24into one from a rural idyll of Cottage Lane Farm.

0:08:24 > 0:08:25And where is that, you might ask?

0:08:25 > 0:08:28Well, it doesn't exist. We've made it up.

0:08:28 > 0:08:32Just like Marks and Spencer's did with their Lochmuir Salmon.

0:08:32 > 0:08:36It may hint at a classic Scottish lake, but there's no such place

0:08:36 > 0:08:38as Lochmuir.

0:08:38 > 0:08:42And although Oakham, Marks and Spencer's chicken brand, is a real place,

0:08:42 > 0:08:46not all the chicken packaged as such comes from there.

0:08:46 > 0:08:49The same is true of Willow Farm, from Tesco.

0:08:49 > 0:08:53Even though it's not real, consumers are unaware of this

0:08:53 > 0:08:57and they will still associate the same type of quality and the same type

0:08:57 > 0:09:00of trustworthiness as the real places.

0:09:00 > 0:09:06And it's perfectly legal. Supermarkets CAN invent a place like this for marketing purposes.

0:09:06 > 0:09:13Tesco says they use British chickens from a number of different farms, one of which is called Willow Farm.

0:09:13 > 0:09:17Marks and Spencer's told us that Oakham chickens come from UK farms

0:09:17 > 0:09:21with both the name of the farmer and the county where the bird has been

0:09:21 > 0:09:22reared listed on the pack.

0:09:22 > 0:09:27They add that all Lochmuir fish sold is Scottish and on most products

0:09:27 > 0:09:30they also list the name of the loch where it is sourced.

0:09:30 > 0:09:34I would be very surprised that Lochmuir's not a real place, what have they put it on there for?

0:09:34 > 0:09:39If the chicken is not from Oakham, why do you use this name?

0:09:39 > 0:09:45So, we've now seen some of the techniques we're exposed to every time we go shopping.

0:09:45 > 0:09:48What we really want to know is how effective they are.

0:09:48 > 0:09:52So we're going to put our specially designed products through their

0:09:52 > 0:09:55paces with a group of volunteer shoppers - will the psychology work

0:09:55 > 0:09:58on them? Find out later.

0:10:02 > 0:10:07Now, chemicals are all around us. And it's a difficult area to control and regulate.

0:10:07 > 0:10:14From cosmetics to sofas, it seems you never quite know where the next allergic reaction could come from.

0:10:14 > 0:10:18At least, that's what we've discovered on Watchdog. Here's Lynn Faulds Wood.

0:10:21 > 0:10:27'Welcome to Watchdog. In tonight's programme, all these people have written to us.'

0:10:27 > 0:10:33'With the new Lemon Fresh Fairy, you've got all the sense of Fairy, all the scent of lemon.'

0:10:33 > 0:10:39Fairy liquid - over the years the ads told us it was mild and green.

0:10:39 > 0:10:43But as Watchdog discovered in 1996,

0:10:43 > 0:10:48the later, lemon versions could cause severe allergic reactions.

0:10:48 > 0:10:51It's like a burning feeling, at times. When I put my hand

0:10:51 > 0:10:54in cold water, it cools it down, but when I put my hand in hot water,

0:10:54 > 0:10:57it really burns again.

0:10:57 > 0:11:01Lemon Fairy had an acidity about it which was great for dishes,

0:11:01 > 0:11:06but according to some viewers, it could be painful for hands.

0:11:06 > 0:11:12After that first report, Watchdog heard from many more of you.

0:11:12 > 0:11:19In fact, over 200 people got in touch about old and new versions of Lemon Fairy.

0:11:19 > 0:11:21After Watchdog took sufferers to try to meet him,

0:11:21 > 0:11:26the dermatologist advising Fairy's parent company, Procter and Gamble,

0:11:26 > 0:11:30finally admitted that hundreds more could be affected.

0:11:30 > 0:11:35I would reckon about 6% of our population are sensitive

0:11:35 > 0:11:43to the kind of damage that fat extraction by a detergent can do to their skin.

0:11:43 > 0:11:51The tests we have done seem to show that it is less damaging to hands than other people's products.

0:11:51 > 0:11:56As a result of Watchdog's campaign, Fairy and other manufacturers put

0:11:56 > 0:12:00warning labels for people with sensitive skin on the back of their products.

0:12:00 > 0:12:05Fairy say their formula has been scientifically proven to be safe,

0:12:05 > 0:12:08so no change was made to the formulation, although over time,

0:12:08 > 0:12:11improvements have been made.

0:12:11 > 0:12:16But nine years later, Watchdog was encountering worse problems with hair dyes.

0:12:16 > 0:12:20The pictures you've sent us are not a pretty sight.

0:12:20 > 0:12:24This is Keely Not, before she dyed her hair.

0:12:24 > 0:12:28This is the horror picture afterwards.

0:12:28 > 0:12:30This is Lara Danson before dying her hair.

0:12:32 > 0:12:34Here's what happened.

0:12:34 > 0:12:38They were all reacting to a chemical called PPD.

0:12:38 > 0:12:45PD is a toxic chemical found in black rubber, photocopy ink and petrol.

0:12:45 > 0:12:48It's also found in most modern hair dyes,

0:12:48 > 0:12:51at the hairdressers and in home kits.

0:12:51 > 0:12:57Yes, a toxic chemical that companies weren't making a big effort to warn people about.

0:12:57 > 0:13:03Following Watchdog's reports, manufacturers did agree to put bigger warnings on packs.

0:13:03 > 0:13:07But why do these problems keep happening?

0:13:07 > 0:13:12The prime culprits are the preservatives,

0:13:12 > 0:13:16the fragrance chemicals and the hair dyes.

0:13:16 > 0:13:22All powerful chemicals, that for some products, manufacturers say they can't do without.

0:13:22 > 0:13:26The trick is to keep exposure to problematic substances as low as

0:13:26 > 0:13:31possible, so that they are effective

0:13:31 > 0:13:33in whatever role they have,

0:13:33 > 0:13:39but, at the same time, minimising the risk to the consumer.

0:13:41 > 0:13:45But there are some chemicals that cause reactions that CAN be removed.

0:13:45 > 0:13:49And it would take Watchdog to make that happen, too.

0:13:49 > 0:13:54In 2013, over 150 viewers contacted Watchdog

0:13:54 > 0:13:58to complain about reactions they'd suffered after using Piz Buin.

0:13:58 > 0:14:03Sophie Holmes used the cream for the first time on her face while skiing.

0:14:03 > 0:14:08It got worse and worse and started to swell on my face and neck.

0:14:08 > 0:14:11So I went straight to A&E in London.

0:14:11 > 0:14:16They prescribed me with steroids, to reduce the swelling, because there

0:14:16 > 0:14:21was a worry it was restricting my airways and could become fatal.

0:14:21 > 0:14:27She was allergic to a chemical known as Methylisothiazolinone, otherwise known as MI.

0:14:27 > 0:14:31It turned out dermatologists were seeing far more people

0:14:31 > 0:14:35with allergies to MI than would ordinarily be acceptable.

0:14:37 > 0:14:40Allergy to it is now at epidemic proportions in the United Kingdom,

0:14:40 > 0:14:43such that, at the present time, about 10% of patients

0:14:43 > 0:14:48we investigate are now allergic to Methylisothiazolinone.

0:14:48 > 0:14:54After Watchdog investigated, the owners of Piz Buin, Johnson and Johnson, announced MI would be

0:14:54 > 0:14:56removed from the formula.

0:14:56 > 0:14:59Other brands followed suit.

0:14:59 > 0:15:03Now, you might be careful about what you put on your skin,

0:15:03 > 0:15:05especially after seeing stories like that,

0:15:05 > 0:15:10yet one of our more shocking cases of chemicals causing reactions

0:15:10 > 0:15:13came from a completely-unexpected source.

0:15:16 > 0:15:21In 2008, the programme investigated complaints about sofas

0:15:21 > 0:15:23giving people severe rashes.

0:15:23 > 0:15:26The sofas were bought at three high street stores,

0:15:26 > 0:15:28but made by a Chinese company.

0:15:30 > 0:15:36I came out in an awful, awful rash, with huge blisters,

0:15:36 > 0:15:39and it was very painful and sore.

0:15:39 > 0:15:44It felt like... 50% of my body was burnt.

0:15:44 > 0:15:48Tracey was in and out of hospital for six months,

0:15:48 > 0:15:54going through surgical biopsies, morphine and low-level chemotherapy.

0:15:54 > 0:15:57When she got home, she'd just collapse on the sofa,

0:15:57 > 0:15:58exhausted by the pain.

0:15:58 > 0:16:03Tracey finally worked out she was actually reacting

0:16:03 > 0:16:05to something in her sofa.

0:16:05 > 0:16:08Her problem cleared up when she got rid of it.

0:16:08 > 0:16:13As Watchdog revealed, the cause was a small sachet of fungicide,

0:16:13 > 0:16:15put in to protect the fabric.

0:16:15 > 0:16:18It should never have been in the sofa in the first place.

0:16:20 > 0:16:24This might amaze you... There are currently controls

0:16:24 > 0:16:28on some 30,000 ingredients and even more that are banned.

0:16:28 > 0:16:32So whether it's in sofas or sun creams, we may not know

0:16:32 > 0:16:35where the next potentially-harmful chemical will appear.

0:16:35 > 0:16:38What we do know is, thanks to the regulators,

0:16:38 > 0:16:42the products we use today are much safer.

0:16:46 > 0:16:52Now, kettles - you can spend as little as £5 or as much as £195.

0:16:52 > 0:16:56They all boil hot water, so why IS there such a price range?

0:16:56 > 0:16:57Is it all in the look

0:16:57 > 0:17:02or do some justify a higher price tag for performance?

0:17:02 > 0:17:05Well, a man who has tested all kinds of kettles on the market

0:17:05 > 0:17:07is Richard Headland, from Which?

0:17:07 > 0:17:10Now, nice cup of tea here, made with a £5 kettle.

0:17:10 > 0:17:15If we'd spent £195 on our kettle, would it have made much difference?

0:17:15 > 0:17:16Chances are, Sophie,

0:17:16 > 0:17:20it wouldn't have made much difference to the end result.

0:17:20 > 0:17:24We've still got a cup of tea, but what you may want to consider is how

0:17:24 > 0:17:28quickly your kettle is going to boil. The slowest kettles in our test

0:17:28 > 0:17:31take around two minutes slower to boil a litre of water

0:17:31 > 0:17:33than the fastest ones. So, a big difference.

0:17:33 > 0:17:35There's also a big difference in noise.

0:17:35 > 0:17:38That's a big bug-bear people have.

0:17:38 > 0:17:41If you spend more money on your kettle, will that mean

0:17:41 > 0:17:43- your kettle will last longer? - Not necessarily.

0:17:43 > 0:17:47You find some cheaper brands that last for ages.

0:17:47 > 0:17:49You find some expensive brands that don't last so long.

0:17:49 > 0:17:52Ultimately, a kettle is going to give up on you at some point -

0:17:52 > 0:17:54the element's going to fail.

0:17:54 > 0:17:57I wouldn't spend more if you're looking for durability.

0:17:57 > 0:17:59If you want to save money on energy bills,

0:17:59 > 0:18:02you should think about how much you are filling your kettle,

0:18:02 > 0:18:04- because it does make a difference? - That's probably the thing

0:18:04 > 0:18:06that will make the biggest difference to your energy bills.

0:18:06 > 0:18:09So, if you are boiling, say, a litre of water, which is about

0:18:09 > 0:18:12enough for four cups of tea, doing that five times a day,

0:18:12 > 0:18:15over a year, that's going to cost you more than £31.

0:18:15 > 0:18:18If you were just boiling enough for one cup of tea,

0:18:18 > 0:18:21that would cost you around £10 over the year, so quite a big difference.

0:18:21 > 0:18:24One thing to remember is, very often,

0:18:24 > 0:18:26you're paying a higher price simply for the look -

0:18:26 > 0:18:29- for the style, for the elegance, perhaps?- Absolutely.

0:18:29 > 0:18:32There's no reason why you can't spend £10 or less

0:18:32 > 0:18:36for an own-brand kettle. Indeed, in our tests,

0:18:36 > 0:18:39there are loads of best buys for, sort of, £20 upwards,

0:18:39 > 0:18:42- so well worth considering. - Richard, thank you.

0:18:46 > 0:18:50Earlier, we saw some of the methods manufacturers use

0:18:50 > 0:18:52to try to influence what we buy.

0:18:52 > 0:18:56So we've designed our own packaging and set up our own supermarket,

0:18:56 > 0:18:59to see if those marketing tricks really work.

0:18:59 > 0:19:02Now, all we need are some customers.

0:19:04 > 0:19:06Yes, Sophie, and here they are -

0:19:06 > 0:19:09eight randomly-selected supermarket shoppers -

0:19:09 > 0:19:12to whom we've given a simple shopping list of items to buy.

0:19:12 > 0:19:15Our shop is stocked up with two choices for each

0:19:15 > 0:19:16of the shopping items on the list,

0:19:16 > 0:19:20including the three products that have had our shopping psychology

0:19:20 > 0:19:23treatment - the biscuits with the see-through versus closed packets,

0:19:23 > 0:19:27our elaborately-described versus simple lasagne

0:19:27 > 0:19:30and our standard versus Cottage Lane Farm sausages.

0:19:30 > 0:19:34Will our volunteers be influenced by our sneaky packaging?

0:19:34 > 0:19:37First up, our biscuits.

0:19:37 > 0:19:40I'm a big fan of actually being able to see what I'm going to buy

0:19:40 > 0:19:42and these, they look nice.

0:19:42 > 0:19:44I like it when I see it, cos then I get what I expect.

0:19:44 > 0:19:48I'm going to go for these ones. It's just like a try before you buy -

0:19:48 > 0:19:50if you see it, you're more likely to buy it.

0:19:50 > 0:19:53An impressive seven out of eight plumped for the product

0:19:53 > 0:19:57that had the biscuits on display. So, no surprise there.

0:19:57 > 0:20:00When our volunteers see these packages,

0:20:00 > 0:20:02when they see the see-through packaging in particular,

0:20:02 > 0:20:06they are likely to have a chemical reaction.

0:20:06 > 0:20:08The chemical dopamine is likely to be released,

0:20:08 > 0:20:12which kind of triggers this sort of reward and pleasure system,

0:20:12 > 0:20:14which we will feel when we actually eat the product,

0:20:14 > 0:20:16so they're simulating eating

0:20:16 > 0:20:19when they're actually seeing that particular product.

0:20:19 > 0:20:20What about our ready meal?

0:20:20 > 0:20:23Which is the most likely to make the dining table?

0:20:23 > 0:20:26Remember, one of these isn't just beef lasagne,

0:20:26 > 0:20:31it's a luxury beef lasagne with a rich ragu and creamy bechamel sauce.

0:20:31 > 0:20:37So, that sounds very, very good. It's luxury.

0:20:37 > 0:20:38Mm.

0:20:38 > 0:20:42OK, they look pretty similar but I do like the lingo on that.

0:20:42 > 0:20:47This time, five out of eight went for our more descriptive version.

0:20:47 > 0:20:49Now, I was, of course, expecting this to happen,

0:20:49 > 0:20:53but it really never ceases to surprise me how small changes

0:20:53 > 0:20:58to the packaging, such as words, can have such a big effect on consumers.

0:21:01 > 0:21:04And finally, our mythical farm sausage also came out on top,

0:21:04 > 0:21:07with six out of eight opting for the Cottage Lane version.

0:21:07 > 0:21:10Cottage Lane, I will choose the Cottage Lane.

0:21:10 > 0:21:14It's, basically, showing me where my product has been sourced from

0:21:14 > 0:21:17and it's got a picture of the farm here.

0:21:17 > 0:21:22The pigs are going there on the farm and not in a factory.

0:21:22 > 0:21:25I'm assuming that if the pigs came from this lovely place

0:21:25 > 0:21:27then they probably taste nice, too.

0:21:29 > 0:21:32So it's clear, we're all open to the influence of the supermarket

0:21:32 > 0:21:37tricks, whether we realise it or not. Even Gorkan, it seems.

0:21:37 > 0:21:41What never really ceases to surprise me is the fact that

0:21:41 > 0:21:44I know all this stuff and yet I'm still influenced by it.

0:21:44 > 0:21:47'I simply cannot control it myself.'

0:21:47 > 0:21:50It's very difficult to do anything about them.

0:21:53 > 0:21:57Back now to dishwashers and earlier we heard how household

0:21:57 > 0:22:01appliances were responsible for thousands of fires last year.

0:22:01 > 0:22:03Well, here at the Building Research Establishment

0:22:03 > 0:22:07teams of specialists are working hard to find out what causes

0:22:07 > 0:22:09such fires and how to prevent them.

0:22:10 > 0:22:16This is their fire testing facility, the largest of its kind in Europe.

0:22:16 > 0:22:19They work alongside Fire Investigations UK to provide

0:22:19 > 0:22:22vital information once a fire has happened.

0:22:22 > 0:22:25It can be crucial evidence that can save lives.

0:22:25 > 0:22:29Our remit is to identify the origin of the fire,

0:22:29 > 0:22:33where a fire started and what caused the fire.

0:22:33 > 0:22:36'When we do a full-scale reconstruction it's to replicate

0:22:36 > 0:22:39'how that fire developed in the real circumstances'

0:22:39 > 0:22:42and that's what we're going to try and show you here today.

0:22:42 > 0:22:45They need to rig this dishwasher with a simple fault,

0:22:45 > 0:22:47something that could occur on any machine.

0:22:48 > 0:22:51'When appliances are moved around a lot,

0:22:51 > 0:22:54'perhaps if they've moved from one property to another and

0:22:54 > 0:22:58'they haven't been handled carefully, you could get a loose connection.'

0:22:58 > 0:23:02If you don't have a tight connection on some of these high energy

0:23:02 > 0:23:07electrical conductors, it will create resistance at that point

0:23:07 > 0:23:11and it will start to glow, like a small electric heater.

0:23:11 > 0:23:15'If there's plastic around it then it can ignite the plastic

0:23:15 > 0:23:17'or any other combustible material.'

0:23:17 > 0:23:22When they do catch fire then there's normally quite a serious consequence.

0:23:22 > 0:23:25The kitchen is constructed ready for the fire

0:23:25 > 0:23:29and Peter replicates the loose connection fault on our dishwasher.

0:23:29 > 0:23:32Everything is set for the reconstruction.

0:23:32 > 0:23:34Let the fire commence.

0:23:34 > 0:23:38Five, four, three, two, one.

0:23:38 > 0:23:41Ignition.

0:23:41 > 0:23:44So here we're simulating a fault within the dishwasher,

0:23:44 > 0:23:49for instance a bad connection, which would result in resistance heating.

0:23:49 > 0:23:51The electrical connection heats up

0:23:51 > 0:23:54and ignites the plastic within the appliance.

0:23:54 > 0:23:58A pilot flame is created and the dishwasher is now on fire.

0:23:58 > 0:24:00We're a minute in and there's enough smoke

0:24:00 > 0:24:01to activate the smoke detector.

0:24:01 > 0:24:04SMOKE DETECTOR BLEEPS

0:24:07 > 0:24:10We can now see the fire has actually taken hold of the appliance

0:24:10 > 0:24:15and it will start to spread to the timber cabinets next door to it.

0:24:18 > 0:24:22As the fire develops, the plastic drips onto the floor.

0:24:22 > 0:24:27If this were a real fire in a real kitchen the wooden or lino floor

0:24:27 > 0:24:29would also go up in flames.

0:24:31 > 0:24:36The flames are now starting to reach up into the smoke layer.

0:24:36 > 0:24:39You can see the cabinets either side of the dishwasher are starting to

0:24:39 > 0:24:44ignite and we're now getting a more rapidly developing fire.

0:24:45 > 0:24:49In less than 25 minutes, the temperature on the ceiling

0:24:49 > 0:24:52reaches 300C.

0:24:52 > 0:24:56The burning cupboards and the worktop are adding fuel to the fire.

0:24:56 > 0:24:58MUSIC

0:25:04 > 0:25:07And this is when a room starts to develop to flashover,

0:25:07 > 0:25:11when the fire in a room becomes a room on fire.

0:25:11 > 0:25:13And everything in the room will ignite.

0:25:13 > 0:25:17One minute later, almost everything in the room is on fire.

0:25:17 > 0:25:20In a real house, with added furnishings, the fire would

0:25:20 > 0:25:23reach this intensity even faster.

0:25:25 > 0:25:27'And we can see flames developing along the ceiling

0:25:27 > 0:25:31'and the radiated heat is quite intolerable.'

0:25:34 > 0:25:36OK, thanks for your help.

0:25:36 > 0:25:37OK.

0:25:37 > 0:25:42The fire is extinguished before it becomes uncontrollable.

0:25:51 > 0:25:55'So here we can see the aftermath of what is a relatively small

0:25:55 > 0:25:57'and contained fire in a kitchen

0:25:57 > 0:26:00'and we can see the devastation that this has caused, and the smoke

0:26:00 > 0:26:05'damage would be 100% throughout the property by this stage.'

0:26:05 > 0:26:09Fire reconstructions like this are key to understanding how

0:26:09 > 0:26:13fires develop, but Fire Investigations UK also attend

0:26:13 > 0:26:18the aftermath of real fires, to determine the cause and origin.

0:26:18 > 0:26:21So a second fire investigator, John Galvin, is going to take

0:26:21 > 0:26:25a look at our burnt-out kitchen, to show us just how it's done.

0:26:26 > 0:26:30Now, in this particular room, we can see that the most damaged area

0:26:30 > 0:26:34is the far side and we can see on that particular wall,

0:26:34 > 0:26:38we have flame impingement and that is an indicator for us that that

0:26:38 > 0:26:42area was severely affected by the fire whilst it was in progress.

0:26:42 > 0:26:46John is particularly interested in the appliances on the left-hand

0:26:46 > 0:26:47side of the kitchen.

0:26:49 > 0:26:51'I can see from here, a kettle, a toaster

0:26:51 > 0:26:54'and there appears to be some measuring scales at the end.'

0:26:54 > 0:26:57Could they actually be part of the cause of this fire?

0:26:57 > 0:27:01If this had been a real fire, every appliance in the room would be

0:27:01 > 0:27:05examined to determine whether it had been switched on at the time.

0:27:05 > 0:27:08If not, it would be eliminated as a potential cause,

0:27:08 > 0:27:11but John has already found another clue.

0:27:11 > 0:27:14The table has scorching on the side facing what

0:27:14 > 0:27:15we believe to be the area of origin.

0:27:15 > 0:27:19Additionally we have some shadowing on one of the chairs under the table,

0:27:19 > 0:27:25- which shows an area protected by the table leg.- Getting warmer, John.

0:27:25 > 0:27:29So all the data we've gathered so far are pointing us

0:27:29 > 0:27:30towards this appliance.

0:27:30 > 0:27:32So, if I just pop the door open.

0:27:35 > 0:27:39What I can see now is that the internal surfaces of this

0:27:39 > 0:27:43particular appliance are very heavily coated with smoke deposits.

0:27:43 > 0:27:47There's also none of the plastic internal components remaining,

0:27:47 > 0:27:50so we can say that this particular appliance has suffered

0:27:50 > 0:27:52greatly during this fire.

0:27:53 > 0:27:57John quickly suspects that the dishwasher did start the fire.

0:27:57 > 0:28:01Next, it would go to the lab, to confirm if he was right.

0:28:01 > 0:28:04'Fire investigation gets to the bottom of why fires occur'

0:28:04 > 0:28:08and by feeding that information back to the manufacturers we try

0:28:08 > 0:28:12'and prevent such things happening again in the future.

0:28:12 > 0:28:15'If things happen time and time again and we identify a pattern,'

0:28:15 > 0:28:18we may be able to persuade the manufacturer to actually do

0:28:18 > 0:28:21a recall or certainly alert members of the public to the

0:28:21 > 0:28:25potential of a problem with a particular device.

0:28:29 > 0:28:32If you want more information on the safety of products

0:28:32 > 0:28:35in your home, you can go to our website.

0:28:40 > 0:28:43That's all for today. Thanks for watching.