0:00:02 > 0:00:05This film was made originally about three years ago.
0:00:05 > 0:00:10It's a film with none of the usual experts or statistics in it.
0:00:10 > 0:00:14It's simply an attempt to set down, without comment,
0:00:14 > 0:00:17the lives and opinions of five teenagers.
0:00:17 > 0:00:21I suppose, as a teenager, you were looking for sophistication,
0:00:21 > 0:00:24but you didn't know that that's what you were looking for.
0:00:24 > 0:00:27They've all got at least one thing in common. They're all on threshold,
0:00:27 > 0:00:33they're all about to struggle through into adult life.
0:00:33 > 0:00:37My sort of teenage aspiration was to be...chic.
0:00:37 > 0:00:39I wanted to be everything that I wasn't, really.
0:00:39 > 0:00:43- Lady Lewisham, what do you think about our teenagers? - They're splendid.
0:00:43 > 0:00:45This is us, see? We're today.
0:00:45 > 0:00:48Definitely had aspirations to be sophisticated,
0:00:48 > 0:00:50but always felt that I fell somewhat short of the mark.
0:00:50 > 0:00:54I think you were looking for a place in the world, in a way.
0:00:54 > 0:00:57"Where do I belong? Where do I fit in here?"
0:00:57 > 0:01:00"And I'm clearly not a proper adult and I'm not a child any more."
0:01:00 > 0:01:05Probably when he were a lad, to have a quiff and short at the sides
0:01:05 > 0:01:08and bloody big drapes and everything and velvet collar,
0:01:08 > 0:01:10that were probably outrageous then.
0:01:10 > 0:01:15I think you were this innocent being led into this world, primarily by the media and advertising.
0:01:15 > 0:01:18- Pint of Babycham.- Denim deodorant.
0:01:18 > 0:01:20Peter Stuyvesant fags were exotic.
0:01:20 > 0:01:23- The bottle of Blue Nun.- Ferrero Rocher, is it a terrible advert?
0:01:23 > 0:01:25I was influenced by the Gold Blend couple.
0:01:25 > 0:01:27- I've run out of coffee.- Come in.
0:01:27 > 0:01:30And it was the lifestyle that you wanted,
0:01:30 > 0:01:33but it isn't the lifestyle that I got.
0:01:33 > 0:01:37It's that journey into investigating...
0:01:39 > 0:01:41..that made it so painful, in a way.
0:01:52 > 0:01:53You've only got to look and listen
0:01:53 > 0:01:56to be quite sure that all these young people have got hep.
0:01:56 > 0:01:59They're most definitely with it.
0:01:59 > 0:02:02This is a high-class joint, but everywhere
0:02:02 > 0:02:04the cats have their own little places
0:02:04 > 0:02:07where they live the gospel that this is the age of the teenager.
0:02:07 > 0:02:14Being a teenager is something I think you're only aware of afterwards.
0:02:14 > 0:02:18But there wasn't much of a demand made on you.
0:02:18 > 0:02:20It was kind of a licence to discover.
0:02:20 > 0:02:23# Why don't they understand? #
0:02:23 > 0:02:27And of course the world we lived in was still relatively innocent.
0:02:27 > 0:02:30My ambition in life is to be famous,
0:02:30 > 0:02:33- but I'm not quite sure. - Well, my ambition is to be rich.
0:02:33 > 0:02:36if you've got money, you got everything, haven't you?
0:02:36 > 0:02:41As a teenager, I suppose you were examining nearly everything you did.
0:02:41 > 0:02:45You were thinking, "Well, OK, how am I going to look? What am I going to wear?
0:02:45 > 0:02:48"How am I presenting myself to the world?"
0:02:48 > 0:02:52And that's the time, probably when you're the teenager, when it's the strongest.
0:02:52 > 0:02:57Teenagers, guys and dolls, can be trained in a few weeks to earn £8 or £10 a week.
0:02:57 > 0:03:01The shops know it, so every town has a store with teenage departments, thriving on giving
0:03:01 > 0:03:05the young people the fashions they demand, distinctive teenage fashions.
0:03:05 > 0:03:08Teenagers are incredibly important as a market, because of their influence,
0:03:08 > 0:03:11because of the fact that they're generally leading-edge,
0:03:11 > 0:03:14they adopt much earlier, they adopt brands earlier,
0:03:14 > 0:03:20and interestingly, on the whole, they can find a fair bit of disposable income off their parents.
0:03:20 > 0:03:24So the pester power and the desire to purchase comes at that age.
0:03:24 > 0:03:28The gramophone industry cashes in on the well-off teenagers to some tune.
0:03:28 > 0:03:3180% of the disc output is bought by the youngsters.
0:03:31 > 0:03:34That's 50 million records a year in Britain alone.
0:03:34 > 0:03:39All industry knows that to please the teenagers is the golden way to big dividends.
0:03:44 > 0:03:48When the coffee houses suddenly appeared,
0:03:48 > 0:03:53I mean, this was like from Mars, you know, to the likes of me.
0:03:55 > 0:04:00That was a place to go when you were young, not to the pub.
0:04:00 > 0:04:04You'd meet in coffee houses with these wonderfully noisy machines
0:04:04 > 0:04:05that go, "Pch-ch-ch..."
0:04:05 > 0:04:08It would make a hell of a din.
0:04:08 > 0:04:13And to go out just with another friend, a young person, that was also quite sophisticated, because
0:04:13 > 0:04:16you really felt you'd arrived, you were a proper adult by then.
0:04:16 > 0:04:22And to go into a coffee house, we did feel that, you know, we were now living,
0:04:22 > 0:04:24this was living.
0:04:26 > 0:04:30It was full of young people, and so, you know, you felt you were in
0:04:30 > 0:04:34an adult world but there weren't any fuddy-duddies around.
0:04:34 > 0:04:40A square in the wrong hole is just not dug, even by the jukebox.
0:04:40 > 0:04:42I remember another one called the Macabre.
0:04:46 > 0:04:52The tables were supposed to be coffins, all black, and it was very dark inside.
0:04:52 > 0:04:55Oh, look, they have the Grave, the Dead March and the Danse Macabre.
0:04:55 > 0:04:57Oh, that sounds ever so nice.
0:04:57 > 0:05:04And it would take about three hours to get through one cup of coffee, because there was nowhere else to go.
0:05:04 > 0:05:12We'd go, and we'd sit there with a black coffee in a clear cup.
0:05:12 > 0:05:16And we'd sit with it, and we'd pose with it. The coffee was the star.
0:05:16 > 0:05:18DOORBELL RINGS
0:05:18 > 0:05:20I'm not sure if I was consciously aiming
0:05:20 > 0:05:22for sophistication, but looking back,
0:05:22 > 0:05:24that was absolutely the dream,
0:05:24 > 0:05:26not to feel like a teenager,
0:05:26 > 0:05:30but to feel like you were one of the people like the Gold Blend woman,
0:05:30 > 0:05:33who was the absolute icon of sophistication.
0:05:35 > 0:05:37She always had the most amazing earrings,
0:05:37 > 0:05:40and her hair was always perfect, and you wanted
0:05:40 > 0:05:43to be her, and everything she said, she sort of did that
0:05:43 > 0:05:45for everything she said.
0:05:45 > 0:05:49She couldn't say anything without doing that, and nor could he,
0:05:49 > 0:05:52and there was about eight meanings to what they said,
0:05:52 > 0:05:54and the main meaning was, "Make me coffee."
0:05:54 > 0:05:57If this were a restaurant, they'd be putting chairs on tables.
0:05:57 > 0:06:00And I'd be asking you back to my place for coffee.
0:06:00 > 0:06:02But of course, I wouldn't accept.
0:06:02 > 0:06:04Gold Blend?
0:06:04 > 0:06:08- I could be persuaded.- There was a level of sophistication around
0:06:08 > 0:06:16that kind of whole '80s look of a couple getting together, the dinner parties, the friends,
0:06:16 > 0:06:19and frankly the premium coffee playing a key role
0:06:19 > 0:06:23in that relationship that made it just feel very real in that era.
0:06:23 > 0:06:28And I think we've all got to remember that at the time, you know, there used to the Dallas parties.
0:06:28 > 0:06:31People used to go to people's houses, and every time Sue Ellen had a drink,
0:06:31 > 0:06:33so did you, that was part of the game.
0:06:33 > 0:06:36God, they were the world's most boring couple, weren't they?
0:06:36 > 0:06:40If you think about it, the only thing they could speak to each other about was coffee.
0:06:40 > 0:06:42- Pity I have to leave.- Leave?
0:06:42 > 0:06:44I'm on the first flight to Milan in the morning.
0:06:44 > 0:06:47- That's terrible.- Why?
0:06:47 > 0:06:49They don't serve Gold Blend in Milan.
0:06:49 > 0:06:53I guess it was successful to its target audience, which was people
0:06:53 > 0:06:56who were actually buying coffee, but I was 13, I didn't like coffee.
0:06:56 > 0:06:57But even now, it gives me a bit of a shiver of,
0:06:57 > 0:06:59"Oh, Gold Blend, that's quite sophisticated."
0:06:59 > 0:07:03At the end of the day, the Gold Blend couple is about a couple meeting,
0:07:03 > 0:07:06getting together, having a romance and the whole,
0:07:06 > 0:07:08"Will they? Won't they?"
0:07:08 > 0:07:10Which got on every national newspaper.
0:07:10 > 0:07:14For my GCSE French, we had to learn the Gold Blend adverts in French.
0:07:14 > 0:07:17We had to translate them and learn them in French
0:07:17 > 0:07:21and perform them to the parents, who must have been a bit bemused,
0:07:21 > 0:07:25standing in the language lab as we were all there with massive hair
0:07:25 > 0:07:27doing, "Je voudrais Gold Blend."
0:07:27 > 0:07:30I forgot to say, I'll be in New York.
0:07:30 > 0:07:34I hope you remembered to take some Gold Blend with you.
0:07:34 > 0:07:39The BT couple are the only sort of modern equivalent that has come close to it,
0:07:39 > 0:07:42but if you look at them, their lives are really quite mundane.
0:07:42 > 0:07:47The BT couple also suffer from the fact that there are 400 channels, if you include all the Sky channels.
0:07:47 > 0:07:50In the Gold Blend couple day,
0:07:50 > 0:07:54there were probably four channels, and you always got to see it.
0:07:54 > 0:07:58It became like a soap opera in the truest sense of one,
0:07:58 > 0:08:01which you could follow week after week and month after month.
0:08:01 > 0:08:03Disappointing, isn't it?
0:08:03 > 0:08:08No teenagers are going to be doing those BT adverts as part of their GCSE French.
0:08:08 > 0:08:10I don't know why I let you do that.
0:08:10 > 0:08:13- Because I s... - You serve better coffee.
0:08:13 > 0:08:16Besides...I love you.
0:08:16 > 0:08:20One was influenced by everything, really, because the thing about being
0:08:20 > 0:08:24a teenager is that you spend most of your time feeling uncomfortable,
0:08:24 > 0:08:25not happy in your skin.
0:08:25 > 0:08:30Whoever you were wasn't who you wanted to be,
0:08:30 > 0:08:35so, er...if you saw an advert where the guy was on top of everything,
0:08:35 > 0:08:39you emulated him, you acted that out.
0:08:51 > 0:08:56Being a teenager was about fulfilling the fantasies one had about what it would be like to be grown-up.
0:09:05 > 0:09:08There was always those people who were slightly older who seemed
0:09:08 > 0:09:12to have it down, who seemed to be in control,
0:09:12 > 0:09:15because that's what I wanted, I wanted to be in control.
0:09:15 > 0:09:20Stuff was going on that really one just couldn't handle.
0:09:20 > 0:09:23One's body was exploding all the time,
0:09:23 > 0:09:28because it kept betraying you in quite difficult ways.
0:09:28 > 0:09:29# All I want my body
0:09:29 > 0:09:31# All I want my body
0:09:31 > 0:09:34# All I want my body... #
0:09:34 > 0:09:37I wish I was two inches small and had a smaller mouth.
0:09:37 > 0:09:42I wish I could change my whole appearance so people wouldn't say I look like my sister.
0:09:42 > 0:09:47I wish my hair didn't grow so quick, because then I wouldn't have to go and get it cut all the time.
0:09:47 > 0:09:51If I could change my appearance, I'd make myself four inches taller,
0:09:51 > 0:09:54my top lip smaller and my thighs thinner.
0:09:54 > 0:09:56There's that moment when you think, "Oh, I could...
0:09:56 > 0:09:58"Yeah, I could appear older,
0:09:58 > 0:10:02"I want to appear older than everybody else.
0:10:02 > 0:10:04"I want to seem worldly wise."
0:10:04 > 0:10:06You're kind of playing with identities.
0:10:06 > 0:10:10I remember I went through a phase of carrying a newspaper under my arm,
0:10:10 > 0:10:14because I wanted to give off this slightly intellectual look.
0:10:14 > 0:10:18I know adults do that now with the Wall Street Journal and the FT, because they want to give off
0:10:18 > 0:10:22a certain image, but I used to do it with the Wolverhampton Ad News,
0:10:22 > 0:10:25which was this free newspaper. And I'd walk around,
0:10:25 > 0:10:28I wanted people to think I was someone who read newspapers.
0:10:28 > 0:10:33Occasionally, I'd buy a copy of GQ or Esquire or something, thinking,
0:10:33 > 0:10:36"Yeah, well, it's about time I started just changing the way
0:10:36 > 0:10:38"I did things. So what do I need to do?
0:10:38 > 0:10:41"I need to buy some different pants, and it says here I need to get
0:10:41 > 0:10:46"quite an expensive thing to cut my nails with. I must do that."
0:10:46 > 0:10:49So you're looking at... You know, it's ludicrous.
0:10:49 > 0:10:51If you're a sort of podgy boy at school in Rutland,
0:10:51 > 0:10:53looking at this thing going,
0:10:53 > 0:10:55"So I need to lose quite a lot of weight and work out a lot,
0:10:55 > 0:10:58"and then I could maybe rent a house with a swimming pool,
0:10:58 > 0:11:03"and then I would definitely use some sort of Davidoff aftershave.
0:11:03 > 0:11:06"If I've shaved. I'll use it without shaving.
0:11:06 > 0:11:08"I don't care, I'm still a maverick. I'm young enough."
0:11:18 > 0:11:20You'll become yourself.
0:11:20 > 0:11:22You'll find success.
0:11:26 > 0:11:30Old Spice. The classic fragrance.
0:11:32 > 0:11:35The mark of a man.
0:11:35 > 0:11:39Toiletries for men were something new after the war
0:11:39 > 0:11:42in the '50s and particularly in the '60s,
0:11:42 > 0:11:46and the '70s really brought that fulfilment together.
0:11:46 > 0:11:50There was clearly that era which said, actually,
0:11:50 > 0:11:54it's got to be hyper-masculine and an aspirational male audience,
0:11:54 > 0:11:59because, obviously, you want no connotation of any femininity
0:11:59 > 0:12:02in smelling nice or doing any kind of grooming at all.
0:12:02 > 0:12:07And I think it's quite interesting that actually people believed it.
0:12:07 > 0:12:08I mean, the sales in those days,
0:12:08 > 0:12:11mainly at Christmas, I think there was
0:12:11 > 0:12:14a lot of Christmas activity, you know, buy your double pack
0:12:14 > 0:12:17of Old Spice for the Christmas stocking.
0:12:17 > 0:12:21And that was kind of how it was bought. It was not bought as a regular purchase.
0:12:26 > 0:12:30His antiperspirant? New Brut 33.
0:12:30 > 0:12:35The one that I remember from my youth was, "Splash it all over!" Yeah?
0:12:35 > 0:12:37Brut! Masculine, manly!
0:12:37 > 0:12:41Men who get roughed up for a living stay well-groomed with new Brut 33,
0:12:41 > 0:12:45Faberge's new range of toiletries, all with that great smell of Brut.
0:12:45 > 0:12:47It was the kind of Sweeney of aftershaves.
0:12:47 > 0:12:50You're so butch, I mean you've got Henry Cooper,
0:12:50 > 0:12:52and who was that footballer with the poodle haircut?
0:12:57 > 0:13:00Kevin Keegan! You see, obviously about as masculine as you could get.
0:13:00 > 0:13:04And it came with this rather phallic bottle, I seem to remember,
0:13:04 > 0:13:06which suggests to you that if you wear it,
0:13:06 > 0:13:10the woman will look at you and see also a phallic symbol
0:13:10 > 0:13:11and, therefore, she's yours.
0:13:11 > 0:13:15And I mean, male grooming is a serious old area, especially if you're on the pull.
0:13:15 > 0:13:21I mean, clearly, it's a key part of your upbringing, where you look for the brands that you aspire to.
0:13:21 > 0:13:23Nothing beats a good workout, Henry.
0:13:23 > 0:13:25And nothing beats the great smell of Brut.
0:13:25 > 0:13:27Oh, yeah! Splash it on all over, Henry.
0:13:27 > 0:13:30Here, how would you like to be in a Brut commercial?
0:13:30 > 0:13:32Cor, fame at last!
0:13:32 > 0:13:34Brut 33 Splash-on -
0:13:34 > 0:13:36for the body beautiful.
0:13:36 > 0:13:39All the young boys always smelt of Brut,
0:13:39 > 0:13:41and even now, if I smelt it now,
0:13:41 > 0:13:45it would take me back straightaway to discos and things, you know.
0:13:45 > 0:13:48The sophistication in marketing has changed dramatically.
0:13:48 > 0:13:52If you go back and you watch a lot of the advertising from the '80s,
0:13:52 > 0:13:56what you will find is it's kind of quite macho.
0:13:56 > 0:14:00It does live in a world of, you know, "All because the lady loves Milk Tray."
0:14:00 > 0:14:04I mean, this guy who acts like James Bond and ends up on a boat and puts
0:14:04 > 0:14:08down the Milk Tray, and you never see the woman, you just see her hand.
0:14:08 > 0:14:13You know, through to Denim and some of the aftershave advertising,
0:14:13 > 0:14:16which is all because the man doesn't have to try too hard.
0:14:16 > 0:14:17What does that mean? The woman has to?
0:14:21 > 0:14:25A big disaster I made was to buy...
0:14:25 > 0:14:28er...Denim deodorant.
0:14:28 > 0:14:32When a woman puts Denim on her man...
0:14:32 > 0:14:33It aroused so many complaints.
0:14:33 > 0:14:35..he knows
0:14:35 > 0:14:37that the more she puts on...
0:14:39 > 0:14:42..the more life...takes off.
0:14:43 > 0:14:45Denim.
0:14:45 > 0:14:48For men who don't have to try too hard.
0:14:48 > 0:14:50Of all the things I've done in my life, that is the thing
0:14:50 > 0:14:55I felt was most strongly complained about by the people around me, which is the horrendous smell.
0:14:55 > 0:14:58Being a teenager, there was this battle going on with, you know,
0:14:58 > 0:15:00you were kind of grubby and dirty,
0:15:00 > 0:15:04but then you'd get round it, rather than by washing,
0:15:04 > 0:15:06by spraying a load of stuff all over you.
0:15:06 > 0:15:09That was the thing, this lethal combination
0:15:09 > 0:15:12of dried sweat and Blue Stratos deodorant.
0:15:12 > 0:15:17Taking poor girls out, the cocktail of stuff must have been...
0:15:17 > 0:15:18You were fermenting.
0:15:18 > 0:15:21I used to really lay it on.
0:15:21 > 0:15:25You could smell me coming from about three streets away,
0:15:25 > 0:15:29you know, and when you left, you left this after smell.
0:15:29 > 0:15:32I mean, you could kind of follow it, you know, and people
0:15:32 > 0:15:35could dip into it and think, "Oh, he's just been here, I see."
0:15:35 > 0:15:38The first perfume I would sort of have got for myself
0:15:38 > 0:15:40would have been Charlie.
0:15:40 > 0:15:43Every single girl at school, I was at a girls' school,
0:15:43 > 0:15:46we all used to sing the Charlie ad, which I'm sure,
0:15:46 > 0:15:49looking back, was directed at 13 and 14-year-old girls,
0:15:49 > 0:15:52because who else is going to buy that stuff?
0:15:52 > 0:15:55# There's a fragrance...
0:15:55 > 0:15:59# That's here today And they call it Charlie
0:15:59 > 0:16:02# A different fragrance that thinks your way
0:16:02 > 0:16:05# And they call it Charlie... #
0:16:05 > 0:16:07And that was the first perfume which...
0:16:07 > 0:16:08There's a bit of rebellion here,
0:16:08 > 0:16:12because it was something your mum wouldn't have known about,
0:16:12 > 0:16:15couldn't relate to a perfume called Charlie, that's a boy's name.
0:16:15 > 0:16:20And I remember the girl who was in the advert, a very pretty blonde girl,
0:16:20 > 0:16:24and she wore trousers, which was quite unusual,
0:16:24 > 0:16:28because most adverts for perfume, the girl always had nice dresses on.
0:16:28 > 0:16:32And I remember the thing that stands out about that advert
0:16:32 > 0:16:34is the way she is walking with a long stride,
0:16:34 > 0:16:38so she looked like a girl who was going places.
0:16:38 > 0:16:41And that must have had some sort of effect on me,
0:16:41 > 0:16:46because I rushed into our local House of Fraser and bought a bottle.
0:16:46 > 0:16:49I think often brands do a really good job
0:16:49 > 0:16:53of showing an aspirational lifestyle you'd like to have and, therefore,
0:16:53 > 0:16:56you want to become part of it. And by becoming part of it,
0:16:56 > 0:16:59even if it's not directly targeted to you and you're slightly young,
0:16:59 > 0:17:04you'll probably remember it enough to go, "That's the one for me."
0:17:04 > 0:17:06You're just buying into the product, aren't you?
0:17:06 > 0:17:09You might not be able to afford all the things that she had,
0:17:09 > 0:17:11but by spraying a bit of the perfume on,
0:17:11 > 0:17:14you've just got a little bit of it, haven't you?
0:17:14 > 0:17:16In a man's world,
0:17:16 > 0:17:19a woman needs a lovely flawless complexion,
0:17:19 > 0:17:23needs Camay - for the skin men can't ignore.
0:17:23 > 0:17:27Feel it in the lather, creamy smooth,
0:17:27 > 0:17:30creamy rich.
0:17:30 > 0:17:34Parisian perfume worth nine guineas an ounce.
0:17:34 > 0:17:36Oh, Camay, you'd think would make you...
0:17:36 > 0:17:41Well, it was bound to, because there were all these glamorous women applying it to their skin
0:17:41 > 0:17:43and looking brilliant, so if you were to buy it,
0:17:43 > 0:17:46you hopefully would end up looking the same as they did.
0:17:46 > 0:17:49This could be you when you care for your skin
0:17:49 > 0:17:52with the world's most luxurious beauty soap.
0:17:54 > 0:17:57It had a little song and it said,
0:17:57 > 0:18:03"You'll be a little lovelier each day, with fabulous pink Camay."
0:18:03 > 0:18:05They brought out the "pink".
0:18:05 > 0:18:07Careful! That's very valuable.
0:18:07 > 0:18:11It's real porcelain, isn't it? So smooth and delicate. It's beautiful.
0:18:11 > 0:18:13Like...like your complexion.
0:18:13 > 0:18:17- Oh. Do you think so?- Yes. - Like porcelain.
0:18:17 > 0:18:20It must be Camay, with moisturising cream.
0:18:20 > 0:18:23For lather so creamy, you'd think it came from a jar.
0:18:23 > 0:18:28When you saw women on adverts who were sort of doing that into the mirror.
0:18:28 > 0:18:31I remember actually pretending that there was a camera
0:18:31 > 0:18:33in the mirror, and sort of saying -
0:18:33 > 0:18:37because it was all Body Shop stuff I would use, cucumber cleansing milk -
0:18:37 > 0:18:41"So with this cucumber cleansing milk I'd just sort of rub it on my cheeks
0:18:41 > 0:18:43"and get a lather up," and because you felt like
0:18:43 > 0:18:46you couldn't just wash your face, because women in adverts didn't
0:18:46 > 0:18:50just wash their faces, they went like that, and then got a lather on their cheeks.
0:18:50 > 0:18:54They didn't do their T-zone. It was just on the nice bit of their cheeks, that were all smooth.
0:18:54 > 0:18:59Camay will take your skin out of the shadows and bring your loveliness to life.
0:18:59 > 0:19:01Just pretending you were in an advert all the time.
0:19:01 > 0:19:04It was so important to feel like you were in an advert.
0:19:04 > 0:19:06Yeah. I'd forgotten about that.
0:19:06 > 0:19:10I like watching the adverts because they're a form of entertainment in themselves.
0:19:10 > 0:19:13I know that they are a con and a lot of the adverts have got nothing
0:19:13 > 0:19:16to do with what they're selling, but I like watching them.
0:19:16 > 0:19:20Advertising was annoyingly influential.
0:19:20 > 0:19:23Adverts mean a way of life to me, because the whole world seems to be
0:19:23 > 0:19:26run by adverts, and advertising is a big business in the world today.
0:19:26 > 0:19:30And particularly as a teenager in the '70s,
0:19:30 > 0:19:35when that medium of television hadn't been around that long.
0:19:35 > 0:19:41I mean, I can remember being at school, and somebody saying to you,
0:19:41 > 0:19:43"Have you got BBC Two?"
0:19:43 > 0:19:49You know, just to have two BBC channels was quite sophisticated.
0:19:49 > 0:19:51So it brought with it,
0:19:51 > 0:19:56TV advertising came with a kind of kudos already built in.
0:19:56 > 0:19:59So it was already quite sophisticated to some extent to have
0:19:59 > 0:20:02seen an advert on television and be able to talk about it.
0:20:04 > 0:20:07Ask any woman why she selects Imperial Leather
0:20:07 > 0:20:11and she'll tell you it costs a little more, but it lasts so much longer.
0:20:11 > 0:20:15I was led very much by my mother in this, because she bought this
0:20:15 > 0:20:18thing, I think it was Cussons Imperial Leather.
0:20:18 > 0:20:24And I think what was impressive about this is it had a little label on it, so that instead of having
0:20:24 > 0:20:27soap that stuck to the side of the bath when it got wet,
0:20:27 > 0:20:30this was so sophisticated that you - I remember she showed me,
0:20:30 > 0:20:32look, you put it down like that,
0:20:32 > 0:20:35and with the label thing on it, and then it doesn't stick.
0:20:35 > 0:20:38And I thought that's just fantastic.
0:20:38 > 0:20:43And the great thing about that brand is the way the branding survives
0:20:43 > 0:20:45even though you keep on using it.
0:20:45 > 0:20:50I remember when I was young, I had very strict parents.
0:20:50 > 0:20:52I was allowed to do so very little.
0:20:52 > 0:20:56When Diane got to early teenage, I suddenly remembered my own youth,
0:20:56 > 0:21:01and how strict my parents were, and how I used to come in late at night,
0:21:01 > 0:21:02and rub off my make-up,
0:21:02 > 0:21:06rather than let my mother see it, which was entirely wrong.
0:21:06 > 0:21:09Teenagers are a relatively new thing anyway.
0:21:09 > 0:21:13There was a time when you just went from being a kid to being at work.
0:21:13 > 0:21:15My father went to work at 12.
0:21:15 > 0:21:18My mother went to work at 14.
0:21:18 > 0:21:20He wasn't a teenager.
0:21:20 > 0:21:22He was a child and then he was a grown-up.
0:21:22 > 0:21:27My older siblings kind of left school and went to work, and so I was...
0:21:27 > 0:21:34in this neither here nor there land where you were given the luxury of exploring a bit.
0:21:34 > 0:21:39You know, pushing the envelope of leaving childhood and becoming an independent adult.
0:21:39 > 0:21:43So I guess it was... It was like a big playground,
0:21:43 > 0:21:46and the world was something you could explore.
0:21:53 > 0:21:57We were set going with the most extraordinary wind of optimism.
0:21:57 > 0:22:01# Well I told you once and I told you twice... #
0:22:01 > 0:22:07I think the absolute classic difference between somewhere round my generation
0:22:07 > 0:22:11is that for previous generations, being sophisticated was being more like your parents.
0:22:11 > 0:22:15But for us being sophisticated was being completely different from our parents.
0:22:15 > 0:22:18I've met very many teenagers up and down the country
0:22:18 > 0:22:20when I have been travelling around,
0:22:20 > 0:22:26and I've been always particularly struck by their enthusiasm about everything, by their new ideas.
0:22:26 > 0:22:30After all, one must remember the extraordinary things that
0:22:30 > 0:22:32ones parents and grandparents did,
0:22:32 > 0:22:36all their latest crazes, which seem to us just as extraordinary now.
0:22:36 > 0:22:38I think that most teenagers,
0:22:38 > 0:22:42you either want to make an entrance or you want to absolutely disappear.
0:22:42 > 0:22:46And you'd be caught between those two things, I think.
0:22:46 > 0:22:53But I think, as a teenager, what I wanted more than anything was to be noticed.
0:22:53 > 0:22:58There was an advert that said you were never alone with a Strand,
0:22:58 > 0:23:01and in a way, it's true. You weren't.
0:23:01 > 0:23:06You had a friend, and the friend was the cigarette, and the cigarette
0:23:06 > 0:23:09was again a sign of maturity.
0:23:12 > 0:23:16I smoked because one had to.
0:23:16 > 0:23:20Again, it was about image.
0:23:20 > 0:23:22You're never alone with a Strand.
0:23:22 > 0:23:24The cigarette of the moment.
0:23:24 > 0:23:27Strand, the new tipped cigarette.
0:23:27 > 0:23:30Wonderful value at three and tuppence for 20.
0:23:32 > 0:23:34Everyone was smoking in those days.
0:23:34 > 0:23:37You'd go to party and it was kind of fog.
0:23:37 > 0:23:39We didn't know the dangers of smoke.
0:23:39 > 0:23:43We never even thought about it. Smoking was just to look grown-up.
0:23:43 > 0:23:45I didn't even like the taste very much.
0:23:45 > 0:23:47But if you had a cigarette, you looked like a woman,
0:23:47 > 0:23:50you looked like a movie star for five minutes.
0:23:50 > 0:23:52Now you take the two cigarettes...
0:23:52 > 0:23:54MUSIC STARTS
0:23:54 > 0:23:57# Da-da-da, de-da-dum... #
0:23:58 > 0:24:00We can't go on meeting like this.
0:24:00 > 0:24:02My dear, it was perfect!
0:24:02 > 0:24:03APPLAUSE
0:24:08 > 0:24:12I seem to remember on certain talk shows that were around then, that
0:24:12 > 0:24:16actors and actresses would come on talk shows, smoking away, puffing away.
0:24:16 > 0:24:18That was seen as the norm and you had to be one of the gang.
0:24:18 > 0:24:20I didn't really like it. I just did it to fit in.
0:24:20 > 0:24:24The staff of the school believe that if you blindly
0:24:24 > 0:24:27forbid children to do something, then they will certainly revolt.
0:24:27 > 0:24:32The answer is to allow them to find out for themselves whether these conventions are good or bad.
0:24:32 > 0:24:35Besides which, smoking calms the nerves.
0:24:35 > 0:24:37Smoking seemed very sophisticated.
0:24:37 > 0:24:39I was at a boarding school, so like a couple of you
0:24:39 > 0:24:43would pull some pounds together and think, "We'll go and get some cigarettes."
0:24:43 > 0:24:47All round Burgess Hill School are woods and extensive grounds.
0:24:47 > 0:24:50Here, without danger or worry to anyone, the youngsters run and play.
0:24:50 > 0:24:56You'd go and try and hide in yet another bush somewhere, light cigarettes and then
0:24:56 > 0:25:00take two or three drags, and your head is filled with the most heaviest, blackest smoke,
0:25:00 > 0:25:04and you'd spend the rest of the afternoon vomiting on a playing field,
0:25:04 > 0:25:06or desperately waiting for the fog to clear.
0:25:06 > 0:25:10Then, of course, there are those idyllic scenes of people at leisure
0:25:10 > 0:25:15we get in all those film advertisements for drink or for cigarettes.
0:25:20 > 0:25:23Capture spring's exciting freshness in Consulate.
0:25:23 > 0:25:25The cool cigarette.
0:25:25 > 0:25:29The sort of logo was cool as a mountain stream, and you felt,
0:25:29 > 0:25:32"Oh, this is, you know, this is great!" If you're going to have
0:25:32 > 0:25:37something that's so sophisticated you feel as if you're in perhaps the Alps, or something.
0:25:37 > 0:25:40I think the taste was eucalyptus. It was quite vile actually.
0:25:44 > 0:25:48Menthol cigarettes. Cool. Clear.
0:25:48 > 0:25:52Fresh as a mountain stream.
0:25:56 > 0:26:00I think now, infinitely less aspirational is people
0:26:00 > 0:26:04start to look at smoking as being pretty horrible, does kill you.
0:26:04 > 0:26:08In the days of the Strand, no-one really knew if it killed you and you didn't care.
0:26:08 > 0:26:11You wanted to look cool. Looking cool was more important,
0:26:11 > 0:26:14hence why everyone smoked Sobranie Cocktail.
0:26:18 > 0:26:21Sobranies were incredibly sophisticated.
0:26:21 > 0:26:22That do I remember.
0:26:22 > 0:26:26So whoever marketed them did manage to make us think, "Ooh..."
0:26:26 > 0:26:29Even though men with moustaches were smoking them, you definitely
0:26:29 > 0:26:34thought that was quite hip, and when they brought out the coloured ones,
0:26:34 > 0:26:36that was just a work of genius.
0:26:36 > 0:26:38Sobranie Cocktail, which was the most ridiculous
0:26:38 > 0:26:41multi-coloured cigarette ever, that cost a ridiculous amount of money.
0:26:41 > 0:26:44You had a pink one and a green one.
0:26:44 > 0:26:48It was endlessly entertaining deciding which one you were going to choose.
0:26:48 > 0:26:51Sobranie was hilarious, because it was one of those slightly odd brands.
0:26:51 > 0:26:54They did Sobranie Black and Sobranie Cocktail.
0:26:54 > 0:26:57Cocktail were the multi-coloured ones and they had a gold tip.
0:26:57 > 0:27:01I mean, it really was the ultimate kind of show off cigarette!
0:27:01 > 0:27:07I went to the Millets annual dinner dance, which was a fantastic event.
0:27:07 > 0:27:11You've got to imagine a country of Saturday boys and area managers
0:27:11 > 0:27:15doing their best to dress up and dancing to the Ray McVay Orchestra.
0:27:15 > 0:27:17I thought, "I'm going to be sophisticated for this,"
0:27:17 > 0:27:23so I had what passed for a dinner suit and I bought a box of Sobranie Black Russian fags - pure class.
0:27:23 > 0:27:26Blew it, though, as I only had to a box of matches with me,
0:27:26 > 0:27:28so the effect was somewhat deleted, but...
0:27:28 > 0:27:31I thought that was sophisticated. But you'd never do it
0:27:31 > 0:27:34on a day-to-day basis, because you'd just look iffy, wouldn't you?
0:27:34 > 0:27:37But with a DJ on - class.
0:27:37 > 0:27:39That's when you're most susceptible to advertising.
0:27:39 > 0:27:41Things that you think, "This is perfect.
0:27:41 > 0:27:43"This will make me happy.
0:27:43 > 0:27:45"I must like it, or I must appear to like it.
0:27:45 > 0:27:48"I mustn't mention to people that actually this is disgusting."
0:27:48 > 0:27:50I didn't smoke, actually.
0:27:50 > 0:27:57I was one of the few people that didn't actually go along with the smoking thing.
0:27:57 > 0:28:01I must have somehow had the wherewithal to realise
0:28:01 > 0:28:04it wasn't a very good idea to create a habit.
0:28:04 > 0:28:07"They're not very good for you. Oh, I'll have some of them."
0:28:07 > 0:28:12But I would do loads of other things that weren't good for you like try and drink too much.
0:28:18 > 0:28:22Alcohol of any sort, I suppose, you'd find terribly sophisticated.
0:28:22 > 0:28:27By the time you've got into your 30s, you've already known two or three people whose lives
0:28:27 > 0:28:29or careers have already been wrecked by the stuff.
0:28:29 > 0:28:33# Ever and ever For ever and ever
0:28:33 > 0:28:35# You'll be the one... #
0:28:35 > 0:28:40As a teenager there was this sense that the drunker you got, the more sophisticated you got.
0:28:40 > 0:28:46If you spend a lot of time in many bars in the City, you realise some people carry that attitude
0:28:46 > 0:28:48for the whole of their trading career.
0:28:48 > 0:28:51- Would you like a drink?- Yes, please. - What would you like?
0:28:51 > 0:28:52- Bacardi and Coke, please. - Ice and lemon?
0:28:52 > 0:28:54- Yes, please.- Great. Angela?
0:28:54 > 0:28:56- Have you got gin?- Gin and tonic?
0:28:56 > 0:28:58- Please.- Ice and lemon?- Yes, please.
0:28:58 > 0:29:02Great. Lawrence, would you like to get the drinks, please?
0:29:02 > 0:29:04Buying a Bacardi and Coke,
0:29:04 > 0:29:09that was the drink, because that was pure sophistication. The bat,
0:29:09 > 0:29:11conjures up images of the Caribbean,
0:29:11 > 0:29:12you can knock it back fairly quickly,
0:29:12 > 0:29:15you don't mind the taste with Coke in it and it did say class to me.
0:29:15 > 0:29:19As a word, what is Bacardi? I don't know. But that was really good.
0:29:19 > 0:29:24Just drinking a litre of cider from a plastic bottle and things like that, and it's a Saturday afternoon
0:29:24 > 0:29:30and you're sitting under a hedge and every five or six seconds just sticking your head out to see
0:29:30 > 0:29:36if anyone's noticed that you're there, and yet deep down there's part of you thinking,
0:29:36 > 0:29:37"Yeah, this is pretty grown-up.
0:29:37 > 0:29:40"Just us and the White Lightning, the sound of the rain."
0:29:40 > 0:29:45The first drink I ever had was a Babycham
0:29:45 > 0:29:47in one of those shallow glasses
0:29:47 > 0:29:50with a cherry on top.
0:29:52 > 0:29:54Oh, gosh, to take that glass
0:29:54 > 0:29:58in your hand, you know, and hold it by the stem.
0:29:58 > 0:30:01It felt so grown-up.
0:30:01 > 0:30:03Babycham was like the first alcopops.
0:30:03 > 0:30:07It was the first one ever to sit in that market of very young drinkers,
0:30:07 > 0:30:10didn't have a high alcohol content,
0:30:10 > 0:30:14was quite fun and used what was in essence a Bambi character in cartoon.
0:30:14 > 0:30:18We'd never, ever, ever be allowed to do that again.
0:30:18 > 0:30:21There's a world of magic in a glass of Babycham.
0:30:21 > 0:30:24A world of magic.
0:30:24 > 0:30:27And it almost became too popular.
0:30:27 > 0:30:30So by the time that we get through to the '70s
0:30:30 > 0:30:32and particularly the '80s,
0:30:32 > 0:30:36it had lost the momentum because it was associated with being a bit old-fashioned.
0:30:36 > 0:30:38What would you like to drink, darling?
0:30:38 > 0:30:40Oh, I'd love a Babycham.
0:30:42 > 0:30:46I think the rebranding of Babycham and trying to appeal to men as well
0:30:46 > 0:30:51as women was probably the moment with the death knell in the brand.
0:30:51 > 0:30:54I think then you kind of go, "My God, you really are struggling."
0:30:54 > 0:30:57Hey, I'd love a Babycham.
0:30:57 > 0:30:59CROWD MUTTERS
0:31:00 > 0:31:02Babycham. I want one.
0:31:02 > 0:31:04Hey, Babycham.
0:31:04 > 0:31:07The last throw of the dice - and I can imagine sitting in the room
0:31:07 > 0:31:10at the time - was people going, "Hey, let's go for men as well.
0:31:10 > 0:31:15"Why wouldn't we? We might be able to double the sales because there'll be more people involved."
0:31:15 > 0:31:18And men went, "I'm not drinking that. I'd be an idiot."
0:31:18 > 0:31:22I just would not have a Babycham.
0:31:22 > 0:31:25That would mean your mates would leave you at the bar.
0:31:25 > 0:31:29That's just not... No, no, no, no, no, no, no, no.
0:31:29 > 0:31:31No, no, no, no.
0:31:36 > 0:31:39My mother, she certainly had an eye for sophistication in booze.
0:31:39 > 0:31:43She'd have anything coloured in a bottle because obviously it was more sophisticated.
0:31:43 > 0:31:46It wasn't that kind of grey or brown or beige
0:31:46 > 0:31:49and it was different for that reason.
0:31:49 > 0:31:52How else can you explain Advocaat?
0:31:52 > 0:31:54It's a bit like getting drunk on custard.
0:31:54 > 0:31:57It was absolutely revolting.
0:31:57 > 0:32:02Whose idea was it to make alcohol with egg? Ohh!
0:32:02 > 0:32:06But when I had the money, I bought it. I bought Advocaat.
0:32:06 > 0:32:08Tried it and then I realised no.
0:32:08 > 0:32:10- Did you bring that, Sue?- Yes.
0:32:10 > 0:32:13- Is it for us?- Yes.
0:32:13 > 0:32:15Oh, thank you, Sue.
0:32:15 > 0:32:17Oh, it's nothing very special, I'm afraid.
0:32:17 > 0:32:20Oh, isn't that kind, Ange?
0:32:20 > 0:32:25- Yes.- Oh, lovely, because Laurence likes a drop of wine, actually, yeah.
0:32:25 > 0:32:27Oh, fantastic, it's Beaujolais.
0:32:27 > 0:32:30Lovely. I won't be a sec. I'll just pop it in the fridge, OK?
0:32:30 > 0:32:34Wine was difficult because...
0:32:35 > 0:32:39..it asked for a degree of knowledge that really I didn't have
0:32:39 > 0:32:43at the time, so you stuck with things that looked
0:32:43 > 0:32:47possibly good and you tended to go by the label.
0:32:47 > 0:32:51And, you know, if it was relatively cheap,
0:32:51 > 0:32:54you know, one was a student.
0:32:54 > 0:32:58Most people probably didn't know which wine to buy, so if you didn't know whether it was going to be
0:32:58 > 0:33:03white or whether it was going to be red, it was safe to buy Mateus Rose.
0:33:03 > 0:33:07Run away home tonight with Mateus,
0:33:07 > 0:33:10a rose wine that's like a trip to Portugal.
0:33:12 > 0:33:17Portugal. Climb the cobbled streets of yesterday in Obidos,
0:33:17 > 0:33:22lunch in the shade of medieval walls on native cheese and wine, Mateus Rose.
0:33:22 > 0:33:27# Hey, hey, hey Mateus Rose. #
0:33:27 > 0:33:30Bring it on home.
0:33:31 > 0:33:35The whole purpose to drink Mateus Rose was purely to get the bottle,
0:33:35 > 0:33:37so you could make a lamp out of the bottle.
0:33:37 > 0:33:38So it was a nice thing to have
0:33:38 > 0:33:41in the corner of the room, I guess, in the '70s.
0:33:41 > 0:33:43If you wanted to be a bit more sophisticated,
0:33:43 > 0:33:45it would definitely be Cinzano and lemonade, I think.
0:33:45 > 0:33:47- Ah, buona sera.- Good evening, sir.
0:33:47 > 0:33:51- What can I get you?- Do you have the Cinzano of some sort, por favor?
0:33:51 > 0:33:54Yes, sir. There is Cinzano Rosso, Secco, Bianco and new Rose.
0:33:54 > 0:33:58Oh, the complete set. Somebody must have told you I was coming.
0:33:58 > 0:34:00I'll have a Cinzano Bianco.
0:34:00 > 0:34:02The Cinzano ads, I think, had two parts.
0:34:02 > 0:34:08One was obviously Joan Collins, very glamorous, and Leonard Rossiter was slightly chaotic.
0:34:08 > 0:34:13And Martin did a lot of that contradicting people.
0:34:13 > 0:34:17So you had the slight idiot playing off someone who was very sophisticated.
0:34:17 > 0:34:21- Hello.- Melissa, darling. You're early. Would you like a Cinzano?
0:34:21 > 0:34:23No, thank you, I've just had one.
0:34:23 > 0:34:27Theirs was one of the most famous because, of course,
0:34:27 > 0:34:30whatever happened, he sort of won.
0:34:30 > 0:34:33I just ordered our traditional drink, Cinzano Bianco.
0:34:33 > 0:34:37Oh, a fusion of superb Italian wines and aromatic herbs.
0:34:37 > 0:34:41One of our most refined European customs. Aah!
0:34:41 > 0:34:45Oh. Ha!
0:34:45 > 0:34:47I think they like you, Marisa.
0:34:47 > 0:34:49My mum's a big fan of Cinzano, although she says "Sin-zano".
0:34:49 > 0:34:52My mum's quite posh, but if she was here now,
0:34:52 > 0:34:56she would absolutely swear that it is "Sin-zano".
0:34:56 > 0:35:01One of the highlights for me about exoticism and international travel
0:35:01 > 0:35:05was seeing Leonard Rossiter, who was a huge star at the time,
0:35:05 > 0:35:08and Joan Collins, obviously a glamorous star.
0:35:08 > 0:35:13Not only were they drinking this particular drink, they were on a plane. Oh, my God!
0:35:13 > 0:35:16Your Cinzano Bianco, Senora.
0:35:16 > 0:35:18- Thank you.- Ah, yes. Gracias.
0:35:18 > 0:35:21- Ah, due?- No, no, no, mine was a Cinzano as well.
0:35:21 > 0:35:25Some of that humour did sort of prick the pomposity
0:35:25 > 0:35:27of the era and I think that was quite a clever way of doing it.
0:35:27 > 0:35:30I'm being boring. Oh, sorry.
0:35:30 > 0:35:32Sorry.
0:35:32 > 0:35:35Getting your head down, sweetie? Jolly good idea.
0:35:35 > 0:35:38You know, if you were on a plane - this is before easyJet.
0:35:38 > 0:35:40People don't go on planes just to fly somewhere.
0:35:40 > 0:35:42God, that's really decadent.
0:35:47 > 0:35:52Before the war, of course, there was relatively no foreign travel for most of us.
0:35:52 > 0:35:57It was only in the '50s that that tantalising new world of Europe
0:35:57 > 0:36:00actually really came on to the scene.
0:36:00 > 0:36:05And certainly then by the '60s, the package holiday industry was really picking up.
0:36:05 > 0:36:08# We can fly
0:36:08 > 0:36:11# We can fly... #
0:36:11 > 0:36:14For ordinary people, it's not only more sensible,
0:36:14 > 0:36:18it's more fun to make their plans in the depths of the English winter.
0:36:18 > 0:36:24That's what this family are doing with their maps and...their arguments, of course.
0:36:24 > 0:36:27The world was, from our point of view,
0:36:27 > 0:36:31a much bigger world than it had been for our parents.
0:36:31 > 0:36:37Mind you, it still was quite a big deal if you phoned up Newbury.
0:36:37 > 0:36:41Already they are wondering in a bright dream of sunshine and strange cities.
0:36:41 > 0:36:43But how, where?
0:36:43 > 0:36:48Ship to this point, rail to that, coach up to here, fly there.
0:36:48 > 0:36:50I went on a French exchange.
0:36:50 > 0:36:55Unbelievably...extraordinary, glamorous thing to do.
0:36:55 > 0:36:58A day trip to France was a big life event.
0:36:58 > 0:37:01Mind you, where I grew up, going to Suffolk was a big trip.
0:37:01 > 0:37:06So anything that was to France or beyond was exotic and, therefore, exotic had a higher value.
0:37:12 > 0:37:18In those days, both the French and the Greek lavatory
0:37:18 > 0:37:21were unbelievably appalling.
0:37:21 > 0:37:26But the sophisticated thing was just to take them in your stride,
0:37:26 > 0:37:29not make a fuss about it, darling.
0:37:29 > 0:37:35That would reveal you as a sort of unsophisticated non-traveller.
0:37:35 > 0:37:37So you just took them.
0:37:37 > 0:37:38SHE LAUGHS
0:37:38 > 0:37:41It's how you did these things that mattered.
0:37:41 > 0:37:44As if you'd always had holes in the ground.
0:37:44 > 0:37:49Once people got to Europe, they suddenly discovered all kinds of exciting things. Spaghetti?
0:37:49 > 0:37:51How exotic!
0:37:51 > 0:37:56The only spaghetti one had encountered had been in Heinz spaghetti loops in a tomato sauce.
0:37:56 > 0:38:01This was very puzzling. Why would slimy worms be a national dish?
0:38:01 > 0:38:05Now we're in the Common Market, we thought we ought to learn how to eat the stuff, so Glyn went
0:38:05 > 0:38:08- onto the streets with plates of spaghetti.- That's very good.
0:38:12 > 0:38:15Comes out to a yard!
0:38:15 > 0:38:18Whether you ate it with a knife and fork, or whether you ate it with
0:38:18 > 0:38:22a spoon and fork or, if you were really good,
0:38:22 > 0:38:24you just ate it with a fork.
0:38:24 > 0:38:26- Try it.- No, I don't...
0:38:28 > 0:38:30It's gorgeous, absolutely gorgeous.
0:38:30 > 0:38:33There we are. That's ready.
0:38:33 > 0:38:36- I thought you were going to eat it. - No, I don't eat things like that
0:38:36 > 0:38:39that's been out in the street with all the dirt.
0:38:39 > 0:38:41There we were fiddling around,
0:38:41 > 0:38:48trying to scoop it up onto forks and things, terribly ham-fisted.
0:38:49 > 0:38:51Where do you put this bit or that bit?
0:38:51 > 0:38:55And there was, again, that kind of splashing that came from it.
0:38:55 > 0:38:59Get someone who likes spaghetti. There must be a Spanish bloke coming along.
0:38:59 > 0:39:03This girl cooked spaghetti bolognese with mushrooms for us and at the time
0:39:03 > 0:39:06I thought, "Well, this is really sophisticated.
0:39:06 > 0:39:09"She's not breaking the spaghetti into tiny bits. She's putting in
0:39:09 > 0:39:13"the whole, long things, letting the hot water do its work
0:39:13 > 0:39:16"and letting it melt into the pan."
0:39:16 > 0:39:20But looking back, it wasn't that sophisticated because what she used
0:39:20 > 0:39:24was a tin of Campbell's condensed soup for the tomato.
0:39:24 > 0:39:27There goes the spaghetti bolognese. That cooker drives me mad!
0:39:27 > 0:39:30It's not the cooker needs changing.
0:39:30 > 0:39:31It's the cook.
0:39:31 > 0:39:34Hey, come on.
0:39:34 > 0:39:36We'd be better off at a Berni.
0:39:36 > 0:39:38For a great steak at a fair price,
0:39:38 > 0:39:40a good choice of fish and poultry dishes,
0:39:40 > 0:39:46a friendly wine list and even friendlier service, you're better off at a Berni Steak House.
0:39:46 > 0:39:49- I might ruin the dinner every night. - I thought you did.
0:39:49 > 0:39:53The first time I went to a restaurant, I think, was really late on in the '60s
0:39:53 > 0:39:58when I went to university and the girl I was sharing digs with,
0:39:58 > 0:40:01we went for her birthday to a Berni Inn.
0:40:04 > 0:40:06Tennis champions eat at Berni Inns.
0:40:06 > 0:40:09They like the first-class service.
0:40:11 > 0:40:16Plush red seating, steak knives, black and white prints on the wall,
0:40:16 > 0:40:21the smell of cooked meat, which even now is
0:40:21 > 0:40:22one of my favourite things.
0:40:22 > 0:40:25If this studio now was filled with the smell of cooking meat,
0:40:25 > 0:40:29I wouldn't be talking to you. I'd just be sort of slavering.
0:40:30 > 0:40:36Prawn cocktail or maybe an avocado, steak cooked to order
0:40:36 > 0:40:38and Black Forest gateau to finish.
0:40:38 > 0:40:44Almost the perfect meal I could eat as a teenager was prawn cocktail with Marie Rose sauce,
0:40:44 > 0:40:46steak and chips, Death By Chocolate.
0:40:46 > 0:40:50That is a tremendous meal. If I went to an Aberdeen Angus Steak House today,
0:40:50 > 0:40:52that is probably the meal I would order.
0:40:52 > 0:40:54That's probably all they serve.
0:40:55 > 0:41:00As a business journalist, finding out why the Aberdeen Steak House
0:41:00 > 0:41:03continues to trade is a bit like the Loch Ness monster mystery.
0:41:03 > 0:41:06No-one really has come up with a good explanation.
0:41:06 > 0:41:10There's all sorts of theories. Here was a restaurant that
0:41:10 > 0:41:13apparently had no customers and served food so bad
0:41:13 > 0:41:17I think one restaurant critic said it had all the appeal of herpes and none
0:41:17 > 0:41:21of the laughs, and yet it continues going year after year after year.
0:41:23 > 0:41:27Intellectually, I think the only rational explanation is that
0:41:27 > 0:41:32it keeps going because teenagers keep on visiting it because they think it's sophisticated.
0:41:32 > 0:41:34It just seems perfect.
0:41:34 > 0:41:36When you discover steak and chips
0:41:36 > 0:41:40and the fact that maybe in your life you can eat that all the time...
0:41:40 > 0:41:44When I was a teenager, I remember reading an interview with Hugh Laurie
0:41:44 > 0:41:49in which he was talking about what happiness would mean and he went, "To me, happiness is eating steak
0:41:49 > 0:41:54"and chips, and I'm at a point in my life where I can actually eat steak and chips every day if I want."
0:41:54 > 0:41:59I remember thinking, "Yeah, imagine that! That is absolutely something to aspire to."
0:41:59 > 0:42:03Every day, you could be able to just walk into somewhere, have steak and chips.
0:42:03 > 0:42:05That seemed like the ultimate in sophistication.
0:42:05 > 0:42:10Loads of things that we now consider staples were a bit exotic.
0:42:10 > 0:42:12Exoticism was itself quite smart,
0:42:12 > 0:42:15whereas now, you know, if you had jerk chicken,
0:42:15 > 0:42:18that would be exotic, but it wouldn't be posh and a curry wouldn't be posh.
0:42:18 > 0:42:25But then exotic meant a little bit French or a little bit Italian and it was all really like, "Wow!"
0:42:25 > 0:42:27You really have a number on yourself.
0:42:27 > 0:42:29I think I would have aspired to a Chinese restaurant
0:42:29 > 0:42:35because it was exotic, it was bulky, colourful and kind of fixed price.
0:42:35 > 0:42:40I've always thought there's something very grown-up about an all-you-can-eat buffet.
0:42:40 > 0:42:42HE CHUCKLES
0:42:42 > 0:42:48And I think what the lady would have admired about my decision was that
0:42:48 > 0:42:49there's a sort of thrift about it.
0:42:49 > 0:42:53I remember being taken to a restaurant by my friend's dad
0:42:53 > 0:42:56when I was about 15, and he said,
0:42:56 > 0:43:00"Oh, Satnam, is this the first time you've been to a Chinese restaurant?"
0:43:00 > 0:43:02As I was struggling with my chopsticks.
0:43:02 > 0:43:06But, actually, it was the first time I'd ever been to any restaurant
0:43:06 > 0:43:08and I was pretending I'd been to loads.
0:43:10 > 0:43:14Two young people walking out, walked into a cinema restaurant in Chester
0:43:14 > 0:43:18and learned how 1965 science is applied to cooking.
0:43:18 > 0:43:22No more waiting. Each order served before you can say "knife".
0:43:22 > 0:43:25Whether it's steak and chips, curry,
0:43:25 > 0:43:30fish and chips or anything else on the menu, and it's done to a turn
0:43:30 > 0:43:34in a matter of seconds, which is the big point of using microwave energy.
0:43:34 > 0:43:36I remember my brother and I... My mum said,
0:43:36 > 0:43:39"You two seem more excited about the microwave arriving than we do."
0:43:39 > 0:43:43But we thought it was tremendously exciting to have this basically,
0:43:43 > 0:43:47sort of nuclear-capable piece of machinery in our kitchen,
0:43:47 > 0:43:51which we would be able to use to ruin food for the next 20 years.
0:43:51 > 0:43:55Housewives are alleged to spend most of their time on the telephone or in the kitchen.
0:43:55 > 0:44:00- Will they have to do this in future? - I don't think they'll spend nearly so much time in the kitchen.
0:44:00 > 0:44:03One thing which is just coming in now is the microwave oven.
0:44:03 > 0:44:06Microwaves are radio waves of very high energy
0:44:06 > 0:44:10and they can cook food at tremendous speed, straight from the freezer.
0:44:10 > 0:44:14You just pop a piece of frozen food in there, close the door,
0:44:14 > 0:44:17set a switch for, say, 90 seconds,
0:44:17 > 0:44:19push the button and, literally, 90 seconds later
0:44:19 > 0:44:22you can take a piping hot meal out of that oven.
0:44:22 > 0:44:27I remember someone saying, "When it stops, the beeps go, but you mustn't open it for five seconds.
0:44:27 > 0:44:31"You've got to let all the waves go back into the machine, otherwise,
0:44:31 > 0:44:36"it beeps, you open it and you're hit with all the microwaves and you'll be partially cooked as well."
0:44:36 > 0:44:40Now instant food looks like the opposite of good food.
0:44:40 > 0:44:45But then it looked like modern food and modern was good
0:44:45 > 0:44:49and superior and advanced and progressive, until you actually encountered it.
0:44:49 > 0:44:54As kids, we were constantly trying to persuade my mum to buy
0:44:54 > 0:44:57Smash potato and Vesta curries
0:44:57 > 0:45:01and those ready meals that were very few and far between then.
0:45:01 > 0:45:03This is the chef, the Vesta chef,
0:45:03 > 0:45:08who diced the beef, sliced the onion, mixed the fruit, ground the spice,
0:45:08 > 0:45:10stirred the curry, prepared the rice
0:45:10 > 0:45:13that went into Vesta beef curry, and it took him three hours.
0:45:13 > 0:45:17The Vesta curry was, certainly for us and where I lived,
0:45:17 > 0:45:19that was the first meal that you bought
0:45:19 > 0:45:21that you didn't have to stand and cook yourself.
0:45:21 > 0:45:24This is the wife who went to the pantry, who opened the packet,
0:45:24 > 0:45:28then cooked and served that wonderful Vesta beef curry, and she did it all in 20 minutes.
0:45:28 > 0:45:32The rice was boil-in-the-bag and I think you'd literally put boiling
0:45:32 > 0:45:35water from the kettle into the curry
0:45:35 > 0:45:39and waited for it to reconstitute into this sort of brown mass.
0:45:39 > 0:45:43What I remember about that was the colour, really.
0:45:43 > 0:45:50The colours were colours you'd never see anywhere in nature, you know.
0:45:50 > 0:45:52You thought, "How does it get to be that kind of yellow?"
0:45:52 > 0:45:57Because of its brightness, one assumed it to be good,
0:45:57 > 0:45:59which may have been a mistake.
0:45:59 > 0:46:03We thought they were marvellous and that was, honestly, the first taste
0:46:03 > 0:46:06of curry and that was so exotic to have a curry.
0:46:06 > 0:46:08My mum had never made a curry.
0:46:08 > 0:46:10- Now, your dinner.- That's all right.
0:46:10 > 0:46:12I've got some Indian takeaway.
0:46:12 > 0:46:16Then will you kindly eat it in the kitchen with the extractor fan full on.
0:46:16 > 0:46:20Last time, this upholstery wreaked of vindaloo for a week.
0:46:22 > 0:46:25I think we would have been watching in the evening at
0:46:25 > 0:46:28about 7.30, we'd have been starting to watch The Good Life
0:46:28 > 0:46:33and thinking that they were quite sophisticated in a way,
0:46:33 > 0:46:37even though they were supposedly a bit left-field.
0:46:37 > 0:46:40But they would have been eating healthy food, probably muesli.
0:46:40 > 0:46:43Muesli was something that was most definitely sophisticated.
0:46:43 > 0:46:48Somebody had the brilliant idea of marketing twigs, bits of beak and gravel, and we took it.
0:46:48 > 0:46:51It is a seriously appealing breakfast. Well done.
0:46:51 > 0:46:54The idea that you could eat something that was kind of
0:46:54 > 0:46:59good for you was a bit of a new idea, or it seemed to be anyway.
0:46:59 > 0:47:04I don't know what we were doing before, but certainly, in our household, I remember my mum
0:47:04 > 0:47:09one day saying, "What about eating this at breakfast, muesli?"
0:47:09 > 0:47:10You'd go, "What?
0:47:10 > 0:47:14"No, we have big American companies called Kellogg's
0:47:14 > 0:47:19"that supply us with our breakfast. Don't mess with the rules."
0:47:19 > 0:47:23Muesli holds a strange sort of sway over me.
0:47:23 > 0:47:30I think muesli basically came in at roughly the same time as having a duvet was the thing to do.
0:47:30 > 0:47:34Every house would have to move from
0:47:34 > 0:47:39an ordinary breakfast cereal and blankets and a sheet,
0:47:39 > 0:47:44and then in comes the revolution of muesli and duvets at the same time.
0:47:44 > 0:47:47"So what did you have for breakfast today?
0:47:47 > 0:47:49"Yeah, yeah, Coco Pops.
0:47:49 > 0:47:51"Yeah, I used to have Coco Pops.
0:47:51 > 0:47:57"Course, these days, it's all about muesli in our house."
0:47:57 > 0:48:01Now show us how you come into a room gracefully.
0:48:01 > 0:48:03That's grand.
0:48:09 > 0:48:11Very nice.
0:48:11 > 0:48:13Ten out of ten.
0:48:13 > 0:48:16When they've mastered the difficult art of entering a room
0:48:16 > 0:48:23and the even more formidable task of sitting down, these girls will move on to other basic essentials of life
0:48:23 > 0:48:27in an age of technological marvels and social change.
0:48:27 > 0:48:31For example, how to dangle a pretty glass at a party.
0:48:31 > 0:48:34There was a real phase at my school of people having dinner parties
0:48:34 > 0:48:38for their 16th birthdays, which is hilarious. We should have been going clubbing.
0:48:42 > 0:48:47No teenager should try and do a dinner party. Who cares about food when you're a teenager?
0:48:47 > 0:48:50I mean, you don't care, but you kind of feel like you should.
0:48:50 > 0:48:54Someone's parents would have to go upstairs for the night
0:48:54 > 0:48:59and we'd all sit around the dinner party and we'd have to wear black tie.
0:48:59 > 0:49:02We didn't even know any boys, so it was a dinner party of eight girls
0:49:02 > 0:49:05with a load of shortcake. It was embarrassing.
0:49:05 > 0:49:07You'd have melon.
0:49:07 > 0:49:12I actually remember my friend Ruth on her birthday was so drunk.
0:49:12 > 0:49:14It must have been her 18th, I guess.
0:49:14 > 0:49:18She was so drunk that she fell asleep in the melon in her full-length black satin gown.
0:49:18 > 0:49:22We thought we were sophisticated, and that was what you were aiming for completely.
0:49:24 > 0:49:27To me, that seemed another world away, the idea
0:49:27 > 0:49:30of getting people round to your house and giving them dinner
0:49:30 > 0:49:35and then remembering that you needed to have some sort of chocolate mints
0:49:35 > 0:49:37that people could have afterwards.
0:49:37 > 0:49:41After I've wined and dined them, then I cosset them
0:49:41 > 0:49:45with a log fire, some old French brandy, a bottomless coffee pot
0:49:45 > 0:49:47and lots of After Eight wafer-thin mints.
0:49:47 > 0:49:50I always give them After Eight.
0:49:50 > 0:49:53Cool, creamy peppermint in rich, dark chocolate.
0:49:53 > 0:49:56So clever to have all that in such a slim shape.
0:49:56 > 0:49:59Luxury, unashamed luxury.
0:49:59 > 0:50:02After Eight wafer-thin mints.
0:50:02 > 0:50:05After Eight, which was launched at the beginning of the '60s, when it
0:50:05 > 0:50:09first came in, very sophisticated and the name says it, doesn't it?
0:50:09 > 0:50:13After Eight. Sort of a bit luxury, a dinner brand.
0:50:13 > 0:50:15Almost decadent in a way.
0:50:15 > 0:50:18I don't know if that's being a bit silly, but I just seem to remember
0:50:18 > 0:50:22the whole thing, opening the box, the black wrapper inside,
0:50:22 > 0:50:25the whole experience of the chocolate...
0:50:28 > 0:50:30Just being really, really posh.
0:50:30 > 0:50:32There's a kind of internal fantasy in that
0:50:32 > 0:50:35we would get After Eights at Christmas and I would pretend
0:50:35 > 0:50:37I was eating them at a dinner party,
0:50:37 > 0:50:40eating English food, which were things we never did, you know.
0:50:40 > 0:50:43The nocturnal activities of this species are fascinating.
0:50:43 > 0:50:47Some nibble delicious wafer-thin After Eights.
0:50:47 > 0:50:49You offer the box around and you take it out.
0:50:49 > 0:50:53Instead of taking the whole thing out, you'd leave the black wrapper in the box.
0:50:53 > 0:50:56You'd take the chocolate and the wrappers would stay in the box.
0:50:56 > 0:50:58Here we see a challenge to the dominant male,
0:50:58 > 0:51:01who's clearly marked his territory.
0:51:01 > 0:51:04You'd be rummaging around to see if there was one left.
0:51:04 > 0:51:06You'd just spend the whole time doing that with them.
0:51:06 > 0:51:10You'd always find one. There'd always be one tucked away. "I've got it!"
0:51:10 > 0:51:12With awesome eyesight, this creature
0:51:12 > 0:51:16spots one lone After Eight and devours mercilessly.
0:51:16 > 0:51:20- And here... - Blasted film crew got in here again!
0:51:20 > 0:51:22Oh, dear, it looks as though we've been spotted.
0:51:22 > 0:51:24It's my favourite chocolate, After Eights.
0:51:24 > 0:51:27I was thinking about having a box a couple of nights ago.
0:51:27 > 0:51:30Always give him After Eight.
0:51:30 > 0:51:34Cool, creamy peppermint in rich, dark chocolate.
0:51:34 > 0:51:38Luxury. Unashamed luxury.
0:51:38 > 0:51:42After Eights sold themselves on the tag line, "pure unashamed luxury,"
0:51:42 > 0:51:46which was hilarious because they actually cost about 80p.
0:51:46 > 0:51:50As if pure unashamed luxury could be that cheap, that was the brilliance.
0:51:50 > 0:51:54You could buy them in the newsagent's, take them to someone's birthday party instead of
0:51:54 > 0:51:59a box of Matchmakers and they'd be just about one up from Matchmakers, unless it was orange Matchmakers.
0:51:59 > 0:52:04I suppose if there's a brand that's taken over from the After Eight, it's Ferrero Rocher.
0:52:04 > 0:52:06What was interesting about that period in marketing was
0:52:06 > 0:52:09it was an invitation to places you'd never see or go.
0:52:09 > 0:52:13The ambassador's receptions are noted in society
0:52:13 > 0:52:17for their host's exquisite taste that captivates his guests.
0:52:17 > 0:52:24This was a long time before as much freedom of information and 24 media coverage.
0:52:24 > 0:52:26You know, there wasn't Hello! and OK!
0:52:26 > 0:52:30You didn't get a look into it the world of the drinks parties
0:52:30 > 0:52:34in London and the famous people doing stuff. You just didn't.
0:52:34 > 0:52:39And the ambassador's reception, great example of, "My God, it's full of really posh people.
0:52:39 > 0:52:42"So that's what an ambassador's reception looks like and he serves
0:52:42 > 0:52:47"those funny gold chocolates, delivered by some bloke with white gloves on."
0:52:48 > 0:52:51Ferrero Rocher.
0:52:51 > 0:52:53Delicious.
0:52:53 > 0:52:56Excellente.
0:52:56 > 0:53:00Monsieur, with this Rocher you will spoil us.
0:53:00 > 0:53:03Ferrero Rocher, a sign of taste.
0:53:03 > 0:53:06People looked at it and went, "Well, that's just a bit unusual
0:53:06 > 0:53:12"and if I take that in a nice box, I'm quite a sophisticated person taking that round to my neighbours."
0:53:12 > 0:53:14I think keeping up with the Joneses was a big part of this era.
0:53:14 > 0:53:18To me, actually, the wrapping does it alone for Ferrero.
0:53:18 > 0:53:20They don't need to do anything else.
0:53:20 > 0:53:23As a teenager, if I was walking around a confectioner
0:53:23 > 0:53:26and you saw the Ferrero Rocher, you'd think, "Well, they're there,
0:53:26 > 0:53:31"they're tempting, but I must hold back until I'm a member of the diplomatic community."
0:53:31 > 0:53:34It did create that balance between, "Was it aspiration or was it funny?"
0:53:34 > 0:53:37No-one could work it out and in some ways that was its charm.
0:53:37 > 0:53:41Are you playing the best game in the world because you're highly aspirational
0:53:41 > 0:53:43and it's beautiful, or are you kind of going,
0:53:43 > 0:53:47"This is a bit pony," and actually you should laugh at the fact that
0:53:47 > 0:53:49the quality and the delivery is awful?
0:53:49 > 0:53:51Who knows? It worked.
0:53:51 > 0:53:57At the end of the day, it just did a phenomenal job for branding Ferrero Rocher chocolates
0:53:57 > 0:54:01and actually creating a brand that people bought a lot of, remarkably.
0:54:01 > 0:54:07# What is a teenager's prayer? #
0:54:10 > 0:54:15# It's not very hard to define... #
0:54:15 > 0:54:22I don't think when I was a teenager that I thought that any of my
0:54:22 > 0:54:27sort of teenage discontents were going to be solved by an object,
0:54:27 > 0:54:32which I think now I'd be much more likely to think,
0:54:32 > 0:54:36"Yeah, in a Mercedes, things might be very different."
0:54:36 > 0:54:41So, I look back on my youthful self and think, "Yeah, respect.
0:54:41 > 0:54:44"I like you more than I like myself now."
0:54:50 > 0:54:54I think I was so used to being on the wrong side of everything.
0:54:54 > 0:54:57I was just so uncool for so long and so, like,
0:54:57 > 0:55:01loud when everybody else was being quiet and quiet when everybody else was being loud.
0:55:01 > 0:55:05I had everything so wrong for so long
0:55:05 > 0:55:07that I kind of stopped caring.
0:55:13 > 0:55:16I tell you what is a weird thing about teenagers
0:55:16 > 0:55:19is so many things...
0:55:19 > 0:55:22Suddenly your eyes are opened to and seem sophisticated that
0:55:22 > 0:55:26even problems seem like quite a sophisticated thing.
0:55:32 > 0:55:37You're really sort of angst-ridden and you wallow in that a bit, and it's not just...
0:55:37 > 0:55:41If you've got a problem now, you think, "God, I wish I didn't feel like this."
0:55:41 > 0:55:44But as a teenager, you love that you feel like that because you realise you're an adult
0:55:44 > 0:55:49and it makes you identify with the songs you're listening to or the films you're watching,
0:55:49 > 0:55:54and you think, "Yeah, when Julia Roberts as a prostitute feels like that about
0:55:54 > 0:55:56"Richard Gere, that's exactly how I feel about Richard Saxby."
0:56:04 > 0:56:08You've got such a warped view of the world that you do start thinking,
0:56:08 > 0:56:12"Well, it seems to be quite sophisticated to have something quite wrong with you.
0:56:12 > 0:56:17"You know, depression, that would be quite cool, quite a cool thing to have.
0:56:17 > 0:56:19"You know, serious organ failure...
0:56:19 > 0:56:22"Just a constant people fluttering around you,
0:56:22 > 0:56:24"checking that you're OK."
0:56:24 > 0:56:27At the time, I thought I was very happy,
0:56:27 > 0:56:32but in fact I must have been in a state of very severe depression.
0:56:32 > 0:56:37One of my hobbies was writing poetry and some of my poetry of the period was absolutely revolting.
0:56:45 > 0:56:48I went on a sports holiday when I was about 13
0:56:48 > 0:56:52and there was a guy who I met who I just absolutely loved.
0:56:52 > 0:56:54There was, like, a vague...
0:56:54 > 0:56:59I think we might have even kissed, but only just.
0:56:59 > 0:57:04And then he went to boarding school, I think,
0:57:04 > 0:57:07and I was waiting for him to write to me, and I did write a poem.
0:57:07 > 0:57:11I think I wrote one poem for which I will never forgive myself.
0:57:14 > 0:57:18Certainly, the first two lines were, "Is it worth the pain and sorrow,
0:57:18 > 0:57:21"the thinking, well, he'll phone tomorrow?"
0:57:22 > 0:57:24Hang on, it's coming back to me now.
0:57:24 > 0:57:30The last line... The last line... This is pathetic.
0:57:30 > 0:57:35"The listening to my friends insist that he does know I exist."
0:57:35 > 0:57:37And I think it went on like that.
0:57:37 > 0:57:39And I remember thinking, "This is really good.
0:57:39 > 0:57:42"I mean, not only does this really capture how I'm feeling, but this is
0:57:42 > 0:57:45"really good, this is a really grown-up, proper, good poem.
0:57:45 > 0:57:48"It really rhymes quite successfully."
0:57:51 > 0:57:56But the last line of the poem was, "Don't hate me for being unhappy,"
0:57:56 > 0:57:58which is just... Oh.
0:57:58 > 0:58:01Actually, saying it out loud now, it is quite good.
0:58:01 > 0:58:06Now you sort of think, "Perhaps if I go running five times a week, I'll start feeling better."
0:58:06 > 0:58:10But I can't believe there's a period in your life when you think, "I'll just write
0:58:10 > 0:58:13"this down in a way that rhymes or I won't get through the afternoon."
0:58:13 > 0:58:16I can't remember the rest of it now. But he never did get back in touch with me.
0:58:16 > 0:58:18Yeah.
0:58:21 > 0:58:23I'm glad I was a teenager then.
0:58:23 > 0:58:27I don't think I'd want to be a teenager now...
0:58:27 > 0:58:29because it's more complex now.
0:58:29 > 0:58:34There are more choices, and I think it's pretty hard for a teenager
0:58:34 > 0:58:39to successfully move through, whereas, we just had to realise
0:58:39 > 0:58:43the hard way that dungarees were what painters wore.
0:58:50 > 0:58:53# Are teenage dreams so hard to beat
0:58:53 > 0:58:57# Every time she walks down the street
0:58:57 > 0:59:00# Another girl in the neighbourhood
0:59:00 > 0:59:04# Wish she was mine She looks so good
0:59:04 > 0:59:06# I wanna hold you Wanna hold you tight
0:59:06 > 0:59:09# Get teenage kicks right through the night... #