0:00:02 > 0:00:04This programme contains some strong language.
0:00:04 > 0:00:07Video sharing online has revolutionised the way
0:00:07 > 0:00:10- we connect with each other for ever. - This is mental!
0:00:10 > 0:00:14Now everybody can share anything and everything with anyone.
0:00:14 > 0:00:16Let's talk about the G spot!
0:00:16 > 0:00:19And it's given birth to a new breed of celebrity.
0:00:19 > 0:00:23That looks good. Can you do that on here?
0:00:23 > 0:00:26By simply turning the camera on themselves, vloggers -
0:00:26 > 0:00:30video bloggers - have billions of people watching them online.
0:00:30 > 0:00:33You feel like you know them even though you haven't met.
0:00:33 > 0:00:36They're sticking two fingers up to the old media establishment.
0:00:36 > 0:00:38This is so cool!
0:00:38 > 0:00:42They sell out stadiums and have fan bases boy bands would kill for.
0:00:42 > 0:00:45SCREAMING
0:00:45 > 0:00:49With jet-set lifestyles, record-breaking book and DVD sales,
0:00:49 > 0:00:51they're mixing with Hollywood A-listers
0:00:51 > 0:00:55- and have the ear of the world's most powerful people.- Michelle Obama!
0:00:55 > 0:00:59This new media landscape has the power to transform lives,
0:00:59 > 0:01:04- but there's also a darker side.- That is harassment, violation, assault.
0:01:04 > 0:01:06I was miserable.
0:01:06 > 0:01:10Vloggers are now amongst the most influential people on the planet.
0:01:14 > 0:01:18# ..We are your friends... #
0:01:18 > 0:01:23This is the Rise Of The Superstar Vloggers.
0:01:23 > 0:01:26Hello, best friends. Here I am vlogging, filming my YouTube channel stuff.
0:01:26 > 0:01:28I'm here at Jamie Oliver's kitchen. Here he is.
0:01:28 > 0:01:31Today's been mental. That was a fun flight, wasn't it?
0:01:31 > 0:01:32It's going to be a good day today.
0:01:32 > 0:01:36'I'm Jim Chapman and I make a living by filming my everyday life
0:01:36 > 0:01:38'and uploading it to the internet.'
0:01:39 > 0:01:41Yeah, should be really, really fun.
0:01:41 > 0:01:46'I film anything, from my weekly shop, to my dog Martha.'
0:01:46 > 0:01:47Go on, then!
0:01:47 > 0:01:49'It started for me five years ago.
0:01:49 > 0:01:52'My sisters were posting videos online which were gaining
0:01:52 > 0:01:55'in popularity, so I thought I'd give it a try.'
0:01:55 > 0:01:56Hi, YouTube.
0:01:56 > 0:02:01Erm, so this video is basically based on the mistakes that
0:02:01 > 0:02:03I made whilst camping at a festival.
0:02:03 > 0:02:06This is the first video that's actually on my channel.
0:02:06 > 0:02:09So at 22, I think I was when I was doing this,
0:02:09 > 0:02:11I didn't really have many friends.
0:02:11 > 0:02:14If you haven't watched it yet, go back and watch it now.
0:02:14 > 0:02:17Just really wasn't happy. In fact, I'd go as far as to say I was miserable.
0:02:17 > 0:02:21I mean, when I first started, really,
0:02:21 > 0:02:24it's kind of like an antisocial way of the social, because you're
0:02:24 > 0:02:27just talking to a camera, you're not talking to actual people.
0:02:27 > 0:02:28Straight away I knew I loved it.
0:02:28 > 0:02:30Welcome to Everyday Jim.
0:02:30 > 0:02:33'I became obsessed with vlogging.'
0:02:33 > 0:02:35Good afternoon, everyone. Welcome to another airport.
0:02:35 > 0:02:37My name is Jim Chapman, I'll be your host today.
0:02:37 > 0:02:41'Over time, I grew in confidence, developed a particular style
0:02:41 > 0:02:43'and built a following.
0:02:43 > 0:02:46'Whatever it is I'm doing, people are watching and engaging.
0:02:46 > 0:02:51'Now my videos have been viewed almost 200,000,000 times
0:02:51 > 0:02:53'and no-one's more surprised than me.'
0:02:53 > 0:02:58The question I get asked most by everyone is, why you?
0:02:58 > 0:03:01Why have you got all these subscribers and all these views?
0:03:01 > 0:03:04Honestly, I think it's kind of impossible to quantify.
0:03:04 > 0:03:06You can't write it down, you can't put numbers on it.
0:03:06 > 0:03:08It's just something that comes across on camera.
0:03:08 > 0:03:12There's a relationship between myself and my audience
0:03:12 > 0:03:16erm...and I think you can't make sense of it.
0:03:16 > 0:03:17It just sort of happens.
0:03:17 > 0:03:20If you try and define the single thing
0:03:20 > 0:03:22that makes a vlogger successful,
0:03:22 > 0:03:24I think it's an impossible task.
0:03:24 > 0:03:27Having a great personality, being funny, being engaging,
0:03:27 > 0:03:30being relatable - you've got to connect with people
0:03:30 > 0:03:34on a personal level millions and millions of times over,
0:03:34 > 0:03:36as well as having that secret sauce
0:03:36 > 0:03:38that puts you head and shoulders above the rest.
0:03:38 > 0:03:40'And people are liking what they see,
0:03:40 > 0:03:44'no matter how trivial or everyday the content is.'
0:03:44 > 0:03:46Why don't you come along? Let's enjoy the day.
0:03:46 > 0:03:49Vlogging has become a global phenomenon, adopted
0:03:49 > 0:03:54by millions of others who have a desire to share their stories too.
0:03:54 > 0:03:57Telling stories about our lives is a basic human instinct
0:03:57 > 0:03:59and need that we have to relate to other people.
0:03:59 > 0:04:03We've done it when we sat around the campfires as cavemen and women,
0:04:03 > 0:04:07we do it through soap operas, we do it through talk shows and reality TV
0:04:07 > 0:04:10and vlogging is really the next stage of that.
0:04:10 > 0:04:12Ten years ago, YouTube was launched.
0:04:12 > 0:04:16All right, who is watching YouTube?
0:04:16 > 0:04:19Increasing availability of the internet and cheap technology
0:04:19 > 0:04:23meant uploading videos became widely accessible and easy to do.
0:04:24 > 0:04:26Vlogging was born.
0:04:30 > 0:04:32I find your videos strangely compelling.
0:04:32 > 0:04:35Video creators began uploading anything
0:04:35 > 0:04:38from the insane to the mundane.
0:04:38 > 0:04:41People are watching me vlog and probably think I'm nuts.
0:04:41 > 0:04:43Nothing was off-limits.
0:04:43 > 0:04:44BABY CRIES
0:04:44 > 0:04:47A fascinating place to go to see all the videos
0:04:47 > 0:04:50young people have produced.
0:04:50 > 0:04:54After four years, YouTube introduced adverts, making it
0:04:54 > 0:04:58possible to earn big money from shared revenue and endorsements.
0:04:58 > 0:05:01The internet became flooded with people showing their talents,
0:05:01 > 0:05:04sharing tips or promoting products.
0:05:04 > 0:05:07I like to use her mask.
0:05:07 > 0:05:11The superstar vloggers began to emerge.
0:05:11 > 0:05:14I'm going to meet some of the biggest names in the vlogging world
0:05:14 > 0:05:17to discover what vlogging means to them.
0:05:17 > 0:05:21Why do they stand out and what does it say about all of us?
0:05:26 > 0:05:29Good morning, guys!
0:05:29 > 0:05:31How are you doing?
0:05:31 > 0:05:36Alfie Deyes and his vlogging girlfriend Zoella are internet royalty.
0:05:36 > 0:05:38When visitors to London's Madame Tussauds were asked
0:05:38 > 0:05:42who should be this year's addition to their waxwork Hall of Fame,
0:05:42 > 0:05:46Zoe and Alfie received more votes than any other celebrity.
0:05:46 > 0:05:49We're here, we're in Madame Tussauds in London,
0:05:49 > 0:05:51because today is the official launch,
0:05:51 > 0:05:55like, party evening of Zoe and I.
0:05:55 > 0:05:59Oh, my God!
0:05:59 > 0:06:02It's so weird.
0:06:02 > 0:06:04Starting when he was only 16,
0:06:04 > 0:06:09Alfie's videos have now clocked up three quarters of a billion views.
0:06:09 > 0:06:11What have you been up to today?
0:06:11 > 0:06:14I've been putting fake tattoos all over my arm.
0:06:14 > 0:06:15I need to get to the gym.
0:06:15 > 0:06:20This morning, I've just been doing house chores and jobs.
0:06:20 > 0:06:22His videos are about anything,
0:06:22 > 0:06:25from yoga to sausages to helicopter rides.
0:06:25 > 0:06:26So cool.
0:06:32 > 0:06:36I've known Alfie since we were both starting out as a vloggers.
0:06:36 > 0:06:37I wanted to find out
0:06:37 > 0:06:41when he first realised making videos could be more than just a hobby.
0:06:42 > 0:06:44I was working like four hours a week,
0:06:44 > 0:06:48just like a weekend job in a clothes shop in town
0:06:48 > 0:06:51and the first time my YouTube earnings
0:06:51 > 0:06:54earned me more than the clothes shop, I went into work the next day
0:06:54 > 0:06:56and just handed in my notice, which a normal person would be like,
0:06:56 > 0:07:00"Cool, I earned double - I earned at YouTube and I earned at the clothes shop."
0:07:00 > 0:07:03I was just like, "OK, if I sack the clothes shop, then I can put double
0:07:03 > 0:07:06"the time into my YouTube," so I just did that.
0:07:07 > 0:07:12Life for you has kind of gone a bit crazy recently, right?
0:07:12 > 0:07:15You're a wax figure in Madame Tussauds.
0:07:15 > 0:07:18My hair looks better than real life. No, that looks good.
0:07:18 > 0:07:20Can you do that on here?
0:07:20 > 0:07:23Yeah, I think all of us have been offered
0:07:23 > 0:07:27and done some crazy stuff that we never ever expected.
0:07:27 > 0:07:31I'm in bloomin' Madame Tussauds. I'm in Madame Tussauds.
0:07:31 > 0:07:35Like, I've got a wax figure of me and you can go and see it in London.
0:07:36 > 0:07:37That is insane.
0:07:37 > 0:07:42That is actual concrete evidence of the level at which you are.
0:07:42 > 0:07:45Genuinely at that level, in the same room as Kim Kardashian
0:07:45 > 0:07:50and David Beckham and the Queen and the leader of the Free World.
0:07:50 > 0:07:55It's crazy to think that people have voted for you to be
0:07:55 > 0:07:59- in the same company as those people, immortalised for ever in wax.- Yeah.
0:07:59 > 0:08:00That's...
0:08:00 > 0:08:02I can't even get my head around
0:08:02 > 0:08:05how far this has come in the last five years.
0:08:05 > 0:08:08Alfie's fans love to watch him vlogging his real life,
0:08:08 > 0:08:09but I wanted to know
0:08:09 > 0:08:13just how authentic HE feels he is in his videos.
0:08:13 > 0:08:15- I think I'm hopefully exactly the same.- Yeah.- Like,
0:08:15 > 0:08:20I went to hospital recently and had like two biopsies
0:08:20 > 0:08:22taken from my chest, I filmed all of that.
0:08:22 > 0:08:25As soon as they had finished the procedure, I was vlogging
0:08:25 > 0:08:27in the hospital bed, showing them everything.
0:08:27 > 0:08:30I like to just try and be completely real.
0:08:30 > 0:08:35How much control do the audience have over what your end product is?
0:08:35 > 0:08:38I think quite a lot. I think it's quite positive.
0:08:38 > 0:08:41I think it's such a strong relationship.
0:08:41 > 0:08:44Like, these people know me better than like some of my friends maybe.
0:08:44 > 0:08:47They know everything about me and I love that.
0:08:47 > 0:08:50But there is a growing backlash against hugely popular
0:08:50 > 0:08:53vloggers constantly sharing every detail of their lives.
0:08:53 > 0:08:58Alfie was recently singled out in a VICE magazine article.
0:08:58 > 0:09:02- I think the headline was something like, "Vain and Inane."- Yeah.
0:09:02 > 0:09:03How does that feel for you?
0:09:03 > 0:09:05They don't care about the person at the other side.
0:09:05 > 0:09:08Luckily, I'm really strong, I don't take any of that in
0:09:08 > 0:09:11and I'm just like, "Cool, you can waste your time writing about me.
0:09:11 > 0:09:12"I'm not even going to look at it."
0:09:12 > 0:09:15Part of it is because... a lack of understanding,
0:09:15 > 0:09:18like, just not knowing the form of media that YouTube is
0:09:18 > 0:09:21and the thing that I think is the most important thing to
0:09:21 > 0:09:25remember is that as soon as I tick upload, or you tick upload,
0:09:25 > 0:09:28or whoever puts upload on their video, that's it,
0:09:28 > 0:09:30we're not making people watch it.
0:09:30 > 0:09:32People are spending their time clicking on my channel,
0:09:32 > 0:09:34clicking on my videos cos they want to watch it.
0:09:34 > 0:09:37We're not making them do that, they're choosing to do that
0:09:37 > 0:09:39and I think that's the most powerful thing.
0:09:41 > 0:09:45Global fame now means it's virtually impossible for Alfie to
0:09:45 > 0:09:47walk the streets without being recognised.
0:09:47 > 0:09:49- Oh, my God!- What's your name?
0:09:52 > 0:09:55Nice to meet you. Bless you.
0:09:55 > 0:09:57- Can I take a picture? - Yeah, of course you can. Sure.
0:09:57 > 0:09:59JIM LAUGHS
0:09:59 > 0:10:02OK, ready? One, two, three.
0:10:03 > 0:10:06- There you go. - It's lovely to meet you.
0:10:11 > 0:10:14- Did you enjoy it?- Yeah.
0:10:14 > 0:10:18- See you later.- See you later. - Have a nice day. Bye-bye.
0:10:18 > 0:10:22Often they know so much about me from uploading every single day that
0:10:22 > 0:10:25- it's just like chatting to a friend. - Yeah.
0:10:25 > 0:10:27Hello. How are you doing?
0:10:29 > 0:10:31No way!
0:10:31 > 0:10:34- You got it?- That's so awesome. Have a lovely day.
0:10:34 > 0:10:36What do you see for yourself? For the rest of us,
0:10:36 > 0:10:40for vlogging in general in the next five, ten years?
0:10:40 > 0:10:43I think it's just going to grow and grow. Like, there is so much more
0:10:43 > 0:10:46than just, "Oh, I like this person's videos," now.
0:10:46 > 0:10:48They're buying books to do with us,
0:10:48 > 0:10:51they're buying, like, merchandise, it's like turning up to events
0:10:51 > 0:10:53to meet you, coming up to us in the street.
0:10:53 > 0:10:55It's so much more than simply watching the videos.
0:10:55 > 0:10:59Alfie really loves what he does. He has a real passion for it.
0:10:59 > 0:11:02He consumes so much vlogging but also has a real passion
0:11:02 > 0:11:06for creating it too and he sees what he does as legitimate.
0:11:06 > 0:11:10He dismisses the critics and has confidence in the media
0:11:10 > 0:11:12he works within and knows it's of value.
0:11:12 > 0:11:15He also sees a future for vlogging in general.
0:11:15 > 0:11:18He knows that it's just getting bigger and bigger.
0:11:20 > 0:11:21And here they are,
0:11:21 > 0:11:24fresh from their triumphant appearances in the United States.
0:11:24 > 0:11:28Throughout the decades, from The Beatles to the Spice Girls to
0:11:28 > 0:11:31One Direction, individuals have been plucked from obscurity
0:11:31 > 0:11:34and propelled to superstardom.
0:11:34 > 0:11:36But this is not the music industry.
0:11:36 > 0:11:40It's people simply documenting and sharing their ordinary lives.
0:11:40 > 0:11:44And when Alfie and I started vlogging from the safety of our bedrooms,
0:11:44 > 0:11:50we had no idea that putting videos online would lead to money and fame.
0:11:55 > 0:11:58And the wealth and stardom that can come from uploading videos is
0:11:58 > 0:12:01potentially enormous.
0:12:01 > 0:12:05KSI is the biggest British internet superstar.
0:12:05 > 0:12:07I don't know what I'm doing!
0:12:07 > 0:12:11The shy kid from Watford developed a larger-than-life on-screen
0:12:11 > 0:12:14personality, which attracted a huge following.
0:12:14 > 0:12:16I'm going to see if I can try
0:12:16 > 0:12:20and wake myself up on the whole of my journey, so let's do this.
0:12:20 > 0:12:24OK, so I'm in with Tyson! Tyson is driving! How's it going, man?!
0:12:24 > 0:12:27- Good, good, good.- Awesome! So let's go to the airport!
0:12:27 > 0:12:29I'm on a plane!
0:12:29 > 0:12:33Starting by filming himself playing and commenting on video games,
0:12:33 > 0:12:37he now vlogs, acts, makes comedy skits and raps.
0:12:37 > 0:12:40- RAPS:- # ..Got rocks on my wrist that you can't resist
0:12:40 > 0:12:42# Cash flow greater... #
0:12:42 > 0:12:45At 22 years old, he's a one-man entertainment channel,
0:12:45 > 0:12:48being watched 24/7 around the globe.
0:12:48 > 0:12:50To be successful you have to be passionate.
0:12:50 > 0:12:53You have to be extremely passionate about your art.
0:12:53 > 0:12:55Every video that I've done, like, I've crafted it to the way
0:12:55 > 0:12:59I've wanted it to be and I've wanted it to be entertaining
0:12:59 > 0:13:02and I wanted for it to work and for people to laugh at this certain bit.
0:13:02 > 0:13:05You have to be passionate, you have to love what you do.
0:13:05 > 0:13:07If you don't love it, then...stop.
0:13:07 > 0:13:12He has 11 million subscribers on his main channel alone.
0:13:12 > 0:13:17He makes money from endorsements and the ads placed around his videos.
0:13:17 > 0:13:21But this level of success didn't happen without extreme dedication.
0:13:22 > 0:13:25A lot of people think YouTube is quite easy when it just isn't.
0:13:25 > 0:13:28Like, I've been doing YouTube for six years now
0:13:28 > 0:13:31and I'd say the hardest years were definitely the first three
0:13:31 > 0:13:35or four years. Like, you have to constantly put up
0:13:35 > 0:13:39content that is good, you know, just to make people come back to
0:13:39 > 0:13:44your channel and I work every single day just to try and expand my brand.
0:13:44 > 0:13:48I have, literally, been so busy doing stuff...
0:13:48 > 0:13:50KSI's enthusiasm for whatever he's doing
0:13:50 > 0:13:54is matched by his armies of fans.
0:13:54 > 0:13:57Today, tickets for his live music gig go on sale.
0:13:57 > 0:14:00Real quick, it's six o'clock, so I've just said, "Preordered tickets
0:14:00 > 0:14:02"are up for the show. Check your e-mails."
0:14:02 > 0:14:06We're going to check to see if...
0:14:06 > 0:14:08the people are buying tickets right now.
0:14:08 > 0:14:12- Oh, my God! It sold out. - HE GIGGLES
0:14:12 > 0:14:15It sold out in two minutes. Mental.
0:14:15 > 0:14:18But in spite of his wealth, money isn't his main motivation.
0:14:18 > 0:14:21Yeah, I'll take money. Like, I'm not stupid.
0:14:21 > 0:14:26Like, money makes my life easier and I'm much happier with money
0:14:26 > 0:14:30but, I mean, I'm just doing what I love,
0:14:30 > 0:14:33so I don't really care, essentially.
0:14:33 > 0:14:36It's like, cool, all right, I'm getting this money on the side,
0:14:36 > 0:14:38but I'm still going to be doing the thing that I enjoy,
0:14:38 > 0:14:39because I just enjoy it.
0:14:39 > 0:14:43What all superstar vloggers have in common is a true
0:14:43 > 0:14:44passion for making content.
0:14:44 > 0:14:47That love of what they do transfers onto screen
0:14:47 > 0:14:50and becomes infectious and clickable.
0:14:53 > 0:14:54In the last couple of years,
0:14:54 > 0:14:58vloggers are increasingly moving beyond their online platforms
0:14:58 > 0:15:01with their own product lines, books and films.
0:15:01 > 0:15:04Some of the talent are breaking through into mainstream media,
0:15:04 > 0:15:07just because the amount of interest in them has kind of peaked to
0:15:07 > 0:15:11a point where people at newspapers and TV networks are interested.
0:15:11 > 0:15:14Vlogger Joe Sugg has more than seven million subscribers who
0:15:14 > 0:15:18regularly send him challenges, which he then films and posts online.
0:15:18 > 0:15:20Now he's created his first graphic novel.
0:15:20 > 0:15:22We'll talk to him in just a moment.
0:15:22 > 0:15:24- Morning, Joe.- Hello. - Thatcher Joe even.
0:15:24 > 0:15:28Only two years ago, Zoella's brother Joe was still working for his
0:15:28 > 0:15:33uncle as a roof thatcher in Somerset and making videos in his spare time.
0:15:33 > 0:15:35I was still on a roof for like five days a week and I'd get home
0:15:35 > 0:15:39and then make a video and then... It was very much like a side thing,
0:15:39 > 0:15:41but then I was so worried about doing it full-time,
0:15:41 > 0:15:42because even back then,
0:15:42 > 0:15:46- YouTube wasn't...- No. - It wasn't a big thing
0:15:46 > 0:15:48and so I was thinking, if I do do it full-time,
0:15:48 > 0:15:50I'm so worried that there's not going to be enough for me to do.
0:15:50 > 0:15:53Obviously I can keep making videos, but I was worried that
0:15:53 > 0:15:55it's not like proper, like a proper thing,
0:15:55 > 0:15:56as opposed to what I was doing.
0:15:56 > 0:16:00But having seen his sister and Alfie's careers take off,
0:16:00 > 0:16:03Joe was convinced vlogging could be a way to make a living.
0:16:03 > 0:16:06It got to the point where I was being summoned to London
0:16:06 > 0:16:10like three times a week to do, like, these amazing things with brands,
0:16:10 > 0:16:14just amazing opportunities, and so I had to ask my uncle,
0:16:14 > 0:16:17"Is it all right if I, you know, go up to London three times this week?"
0:16:17 > 0:16:20He's like, "Well, we've got a whole roof to do. We need to get it done before Christmas."
0:16:20 > 0:16:23I was like, "Yeah, but it's kind of like, it's a big deal."
0:16:23 > 0:16:25Now he's the man of the moment.
0:16:25 > 0:16:28His DVD, a road movie with fellow vlogger Caspar Lee,
0:16:28 > 0:16:31tops the pre-order chart.
0:16:31 > 0:16:35And his graphic novel is breaking all sales records.
0:16:35 > 0:16:38What is interesting is we're kind of experiencing
0:16:38 > 0:16:40what is like a new kind of fame.
0:16:40 > 0:16:42Like, on the internet we're very, very well-known,
0:16:42 > 0:16:45but in terms of traditional media and stuff, we're not known at all
0:16:45 > 0:16:48and it's really exciting to see, like, how people react to that,
0:16:48 > 0:16:51because there's a lot of people that are scared of what we do,
0:16:51 > 0:16:53there's a lot of people that are terrified of what we do,
0:16:53 > 0:16:56and there's a lot of people that are very, very excited about us,
0:16:56 > 0:16:59because we're these new people that have come out of nowhere,
0:16:59 > 0:17:02who have these massively huge, engaged audiences.
0:17:02 > 0:17:05Just we're our own people, we're making the videos in our bedroom,
0:17:05 > 0:17:08no massive production, all that kind of stuff,
0:17:08 > 0:17:11and we're just like getting crazy, crazy engaged views.
0:17:11 > 0:17:14- Ready?- Yep.
0:17:14 > 0:17:15OH!
0:17:15 > 0:17:20On top of his everyday vlogs, he also films challenges and pranks,
0:17:20 > 0:17:23and has a channel dedicated to gaming.
0:17:23 > 0:17:26His videos have been watched over half a billion times.
0:17:26 > 0:17:31- Do you ever feel pressure or like stress?- Er...yes.
0:17:31 > 0:17:32Yeah, I'd be lying if I said I didn't.
0:17:32 > 0:17:35You forget that you're making
0:17:35 > 0:17:38videos for an audience of five million people.
0:17:38 > 0:17:40With fan numbers so huge,
0:17:40 > 0:17:44there's an insatiable demand both on the internet and beyond.
0:17:44 > 0:17:46These people are creative people.
0:17:46 > 0:17:49They're entertainers and they can entertain on other platforms
0:17:49 > 0:17:51as well, because that's their talent.
0:17:51 > 0:17:54So if you take someone that has ten million subscribers on YouTube
0:17:54 > 0:17:58and they write a novel, those ten million people that subscribe to that person
0:17:58 > 0:18:02on YouTube are going to be interested in the contents of the novel as well.
0:18:02 > 0:18:05Today, I'm doing my big London signing.
0:18:05 > 0:18:07- SCREAMING - Oh, my God.
0:18:09 > 0:18:11I'll be down in a second, down in a second. Hang on.
0:18:11 > 0:18:13At the launch of Joe's graphic novel,
0:18:13 > 0:18:191,000 dedicated fans queued for hours just for a hug and a selfie.
0:18:19 > 0:18:20SCREAMING
0:18:23 > 0:18:26Gives you like, makes the hairs go up on the back of your neck,
0:18:26 > 0:18:28that kind of feeling. It's cool.
0:18:28 > 0:18:31- There you go. Thank you so much for waiting.- Have a good day.- You too.
0:18:31 > 0:18:34I just love him cos he makes me laugh when I watch his videos, they're fun.
0:18:34 > 0:18:36I've been a Sugglette since 2011
0:18:36 > 0:18:39and he's just so funny.
0:18:39 > 0:18:43I always love Sundays because that's when he uploads a new video.
0:18:43 > 0:18:45It was amazing. It was worth waiting,
0:18:45 > 0:18:50- all those hours standing up. - And he's hot.- Yeah.
0:18:50 > 0:18:53What you're talking about here is really young people starting out
0:18:53 > 0:18:59in their careers and being propelled to global superstar status.
0:19:02 > 0:19:03With millions of followers,
0:19:03 > 0:19:06vloggers are being courted by the mainstream media.
0:19:06 > 0:19:10Alfie, Zoe and Joe were part of the Band Aid single.
0:19:10 > 0:19:13KSI is selling out music venues
0:19:13 > 0:19:17and Zoe appeared on the Great Comic Relief Bake Off.
0:19:17 > 0:19:20But for me, being comfortable with my celebrity status
0:19:20 > 0:19:22in the virtual world doesn't necessarily translate to
0:19:22 > 0:19:24being confident with fame in the real world.
0:19:24 > 0:19:26I'm really nervous right now.
0:19:26 > 0:19:29I'm about to go to Leicester Square to host the red carpet
0:19:29 > 0:19:32of the premier of Matt Damon's new film called
0:19:32 > 0:19:35The Martian and because this is kind of like a new avenue for me,
0:19:35 > 0:19:39I don't often do a lot of live stuff to an audience that
0:19:39 > 0:19:42isn't really mine, it always is terrifying.
0:19:47 > 0:19:49HE EXHALES
0:19:49 > 0:19:52My car's on its way.
0:19:53 > 0:19:55I'm really nervous.
0:19:55 > 0:19:58I haven't eaten anything, I can't keep still,
0:19:58 > 0:20:01I'm just really freaking out. I hope it'll be OK.
0:20:01 > 0:20:04I don't know what I'll be able to film when I get there.
0:20:04 > 0:20:08I might not catch up with you till afterwards, so...wish me luck.
0:20:08 > 0:20:12Now I think about it, it's very odd that I talk to this thing
0:20:12 > 0:20:16and then post it on the internet, but the end result is really lovely.
0:20:16 > 0:20:20It's a community at the other end watching and participating
0:20:20 > 0:20:21and leaving comments.
0:20:21 > 0:20:23They're really involved in my life
0:20:23 > 0:20:27and I think it's brilliant that I can reach them whenever I want to,
0:20:27 > 0:20:30however I want to, just by talking and saying what's on my mind.
0:20:30 > 0:20:33Vlogging is not about a single person in front of a camera,
0:20:33 > 0:20:35like broadcasting content.
0:20:35 > 0:20:37It really is about that interaction with the audience,
0:20:37 > 0:20:39the other person also reacting,
0:20:39 > 0:20:42the people who are viewing reacting to what they do, giving them
0:20:42 > 0:20:45that sense of support and that what they're doing is appreciated.
0:20:55 > 0:20:57See, that's a much better job. I could just do that instead.
0:20:57 > 0:21:01- I love bubbles. Look how much joy he's bringing.- Hello!- Hello.
0:21:01 > 0:21:03Oh, I love you too. What's your name?
0:21:03 > 0:21:06'I started vlogging in my bedroom because I found meeting people
0:21:06 > 0:21:08'out in the real world incredibly difficult,
0:21:08 > 0:21:12'but being the focus of attention has become a big part of my job.'
0:21:14 > 0:21:16Welcome, everyone, for the amazing,
0:21:16 > 0:21:20very exciting premiere of The Martian.
0:21:21 > 0:21:24'Whilst vlogging has become second nature,
0:21:24 > 0:21:28'the pressure of live broadcast makes the adrenaline kick in.'
0:21:28 > 0:21:31It's the one and only Matt Damon!
0:21:31 > 0:21:36Thank you. This is incredible. You guys are amazing.
0:21:36 > 0:21:39- Do you ever get used to this reaction from the crowd?- No, never!
0:21:39 > 0:21:40I love you, Jim!
0:21:40 > 0:21:43'And the crowds haven't only come for the Hollywood stars.'
0:21:43 > 0:21:45Jim, it's my birthday!
0:21:48 > 0:21:52It's so weird to think that just four and a half,
0:21:52 > 0:21:56five years ago I was really, really shy. Now I'm on the red carpet
0:21:56 > 0:21:58interviewing Matt Damon and Jessica Chastain,
0:21:58 > 0:22:00and it's just a very odd experience.
0:22:06 > 0:22:09Hello, everyone. Welcome to a very rainy day in Norwich.
0:22:09 > 0:22:10Norwich is obviously where I'm from,
0:22:10 > 0:22:13it's my hometown and I'm here today with the BBC.
0:22:13 > 0:22:15Look, here's Trevor. He's filming me filming stuff,
0:22:15 > 0:22:17it's kind of like Inception.
0:22:17 > 0:22:18'When vlogging's your job,
0:22:18 > 0:22:21'you're constantly looking for an opportunity to film something.'
0:22:21 > 0:22:24I guess I will keep you updated with things as they happen.
0:22:24 > 0:22:27I think first stop is to see my sisters.
0:22:27 > 0:22:30'My sisters inspired me to start vlogging.
0:22:30 > 0:22:33'They've seen me go from filming videos in my bedroom to
0:22:33 > 0:22:35'hosting live red-carpet events.'
0:22:35 > 0:22:39- Lovely to see you.- You too!- Come on. - Thanks very much.
0:22:39 > 0:22:40'I wanted to hear their thoughts
0:22:40 > 0:22:43'on the impact that vlogging has had on all of us.'
0:22:43 > 0:22:46- Hello. You all right?- Yeah, I'm very well. How are you?
0:22:46 > 0:22:47I'm good. Just making a tea.
0:22:48 > 0:22:51What is this thing that you're doing today?
0:22:51 > 0:22:56So, we are investigating the phenomenon of vlogging, so where it
0:22:56 > 0:22:59started, where it is now and where it's going to go in the future.
0:22:59 > 0:23:02- I want to know where it's going to go in the future.- Me too.
0:23:02 > 0:23:05But I think you probably are more pertinent to where it all started,
0:23:05 > 0:23:07- because...- We're like future-proof.
0:23:07 > 0:23:09Yeah, well, you were kind of the originals.
0:23:09 > 0:23:11- We're the grandmothers of YouTube. - Yeah.- Been there since...
0:23:11 > 0:23:14- Well, it had been going two years before we joined.- Two or three.
0:23:14 > 0:23:17But I think, out of everyone, you're probably the ones who have...
0:23:17 > 0:23:19There's been people who have come and gone,
0:23:19 > 0:23:22- but I think you have maintained the entire time.- Oh, it's hard!
0:23:22 > 0:23:25- Believe me, it's hard. - Yeah, but it's interesting.
0:23:25 > 0:23:26- Shall we go?- Yes.
0:23:26 > 0:23:29- Hi, guys. Hi, guys.- Hello, everybody. Welcome back to Pixiwoo.
0:23:29 > 0:23:32Today, I'm going to do a Rachel Weisz tutorial.
0:23:32 > 0:23:34Sam and Nic were already professional make-up artists
0:23:34 > 0:23:38when they started posting video tutorials.
0:23:38 > 0:23:40Just take a small amount, just dab it on.
0:23:40 > 0:23:43The finish is slightly different I would say.
0:23:43 > 0:23:46Now they have 1.9 million subscribers
0:23:46 > 0:23:50and have used their popularity to build a global beauty product range.
0:23:50 > 0:23:54Not bad given that they only discovered vlogging by accident,
0:23:54 > 0:23:57when a friend asked Sam for some make-up advice.
0:23:57 > 0:24:01I just decided to film it rather than bullet point it in an e-mail,
0:24:01 > 0:24:04so I just filmed it in the little camera in the MacBook,
0:24:04 > 0:24:06- stuck it on YouTube. - Was it for one person?
0:24:06 > 0:24:09I didn't even know that other people could watch it.
0:24:09 > 0:24:11It was just a way to get the video to her
0:24:11 > 0:24:13and then loads of other people watched it and requested videos.
0:24:13 > 0:24:16Hello, everybody. Welcome back to Pixiwoo.
0:24:16 > 0:24:20Today's video that we've got for you is our favourite foundations.
0:24:20 > 0:24:24Sam and Nic weren't interested in sharing their lives or entertaining.
0:24:24 > 0:24:28Their uploads were simply a way of passing on expertise.
0:24:28 > 0:24:31It was the responses we got from people saying, "Oh, my God.
0:24:31 > 0:24:33"That changed my life. That video." And it was make-up,
0:24:33 > 0:24:36do you know what I mean? It's something so...
0:24:36 > 0:24:37You think it's insignificant,
0:24:37 > 0:24:39but it's a massive deal to a lot of people.
0:24:39 > 0:24:42I know, for me, it was kind of a confidence thing,
0:24:42 > 0:24:44- because you know before I started, I was really shy.- Yeah.
0:24:44 > 0:24:47It was doing videos that actually made me realise that
0:24:47 > 0:24:51I didn't have to be shy there, because I was shy in public,
0:24:51 > 0:24:54but in my private domain, I just happened to have a camera there.
0:24:54 > 0:24:58- I could be...- You.- ..what I wanted to be. You know, kind of confident
0:24:58 > 0:25:01and a sufficient human being, as opposed to someone who's kind of
0:25:01 > 0:25:03crippled with anxiety about social interactions.
0:25:03 > 0:25:06It's like vlogging has given you the confidence to be this person.
0:25:07 > 0:25:12In 2014, my sisters uploaded a video that was very
0:25:12 > 0:25:14unlike their usual make-up tutorials.
0:25:14 > 0:25:17It was about events that had a big impact on our family
0:25:17 > 0:25:18when we were growing up.
0:25:18 > 0:25:22- So, a lot of you will recognise our mum.- Hi, everybody.
0:25:22 > 0:25:26And today, we're going to be talking about domestic violence.
0:25:26 > 0:25:30The first instance was he pulled me down the stairs by my hair.
0:25:30 > 0:25:34Yeah, I was shocked and I was frightened and, you know...
0:25:34 > 0:25:35just didn't know.
0:25:35 > 0:25:41You know, you're frightened that you're actually going to be killed.
0:25:41 > 0:25:43You're frightened for your children.
0:25:43 > 0:25:46I know it was a really tough time
0:25:46 > 0:25:48and I know it has affected me mentally.
0:25:48 > 0:25:51You know, I've seen a therapist about it,
0:25:51 > 0:25:54because it's really kind of done something.
0:25:54 > 0:25:57In the whole time I've done YouTube, I've never once
0:25:57 > 0:25:59mentioned, you know, my history with dad.
0:25:59 > 0:26:01I don't really want it to define me.
0:26:01 > 0:26:03I don't want people to think, "Oh, there's that kid.
0:26:03 > 0:26:06"The reason he's done well is because he made that video about his dad."
0:26:06 > 0:26:09That's so interesting that you would say that when we're doing it
0:26:09 > 0:26:13so, you know, we change what it was.
0:26:13 > 0:26:16It definitely doesn't have to define you.
0:26:16 > 0:26:21- We did it to show that it's completely opposite of defining you.- Yeah.
0:26:23 > 0:26:27The chat with my sisters brought up memories I wasn't expecting
0:26:27 > 0:26:30and it's reminded me of the power vlogging can have.
0:26:31 > 0:26:34It's not just about entertainment.
0:26:34 > 0:26:37It's a medium that allows anyone to share their story.
0:26:38 > 0:26:41It's the day after we had to go to hospital
0:26:41 > 0:26:44to get my dad's next set of test results.
0:26:44 > 0:26:46Obviously, it's terminal cancer.
0:26:46 > 0:26:50He will still die from this, but it's like...
0:26:52 > 0:26:55..it's like someone's fucking pulled a pin on a grenade.
0:26:55 > 0:27:00I'm a brother, I'm a son, I'm a friend...
0:27:02 > 0:27:05..and I also happen to be a heroin addict.
0:27:05 > 0:27:09I've been thinking long and hard and contemplating
0:27:09 > 0:27:11whether to post this video,
0:27:11 > 0:27:14and I was and I wasn't and I was and I wasn't.
0:27:14 > 0:27:17I finally decided, after a lot of thinking,
0:27:17 > 0:27:19that, yeah, I need to do it.
0:27:19 > 0:27:23It's for me and my children. I need to raise awareness.
0:27:26 > 0:27:29With vlogging, the creator-to-viewer relationship
0:27:29 > 0:27:32is intimate and intense.
0:27:32 > 0:27:35Fans not only feel like they know their favourite vloggers,
0:27:35 > 0:27:38they can contact them directly, commenting on videos
0:27:38 > 0:27:43in a public space, but this can have positive and negative consequences.
0:27:43 > 0:27:47One vlogger who felt the impact of viewer comments is Sammi Maria.
0:27:47 > 0:27:51Hey, guys. It's Sunday morning and I'm back.
0:27:51 > 0:27:55So, I've just been kind of watching a few YouTube videos,
0:27:55 > 0:27:57looking at your comments and everything.
0:27:57 > 0:28:02Sammi Maria is a fashion and style vlogger with her own clothing range.
0:28:02 > 0:28:04In many ways, Sammi is living the dream,
0:28:04 > 0:28:07but when the relationship with her vlogger boyfriend ended,
0:28:07 > 0:28:10online speculation grew to such an extent,
0:28:10 > 0:28:13she felt compelled to publicly respond.
0:28:15 > 0:28:18I didn't want to do this video for a long time, because for one,
0:28:18 > 0:28:21why bring it up again? It's been ages.
0:28:21 > 0:28:24What became one of Sammi's most-watched videos
0:28:24 > 0:28:26was not her usual kind of content.
0:28:26 > 0:28:31I went through domestic abuse, so physical abuse, emotional, mentally.
0:28:31 > 0:28:34When you go through it, you're almost in a denial, to be honest.
0:28:34 > 0:28:38I wanted to ask Sammi why she decided to reveal
0:28:38 > 0:28:41details about her private life online.
0:28:41 > 0:28:46Because on social media I was getting a lot of like assumptions
0:28:46 > 0:28:49about what might or what might not have happened
0:28:49 > 0:28:51and I just felt very...
0:28:51 > 0:28:54I just felt like I really wanted to stand up for myself, I think.
0:28:54 > 0:28:58So it was probably the most difficult thing that
0:28:58 > 0:28:59I've filmed, I think.
0:28:59 > 0:29:02I don't want to bring it all up afresh again, because, for me,
0:29:02 > 0:29:05it's horrible. Like, I don't want to relive it again.
0:29:10 > 0:29:13Do you regret it at all? Do you think it was a good decision?
0:29:13 > 0:29:15Yeah. No, I don't regret it actually.
0:29:15 > 0:29:18Like, when I was filming it, I said, "I don't know if I'll keep this up."
0:29:18 > 0:29:20There was such an overwhelming amount of comments
0:29:20 > 0:29:24and e-mails of girls that actually had gone through it as well
0:29:24 > 0:29:27and that really made me want to keep it up there,
0:29:27 > 0:29:30and it like solidified that it was the right choice.
0:29:30 > 0:29:32If they could watch this
0:29:32 > 0:29:35and know that you can get out of something and you can...
0:29:35 > 0:29:39Like, there are people who will, like, value you.
0:29:39 > 0:29:44It's hard to know what to share and when to share it
0:29:44 > 0:29:47and what you can say and how it can affect other people.
0:29:47 > 0:29:50Yeah, it felt like a big responsibility to have
0:29:50 > 0:29:54so many different types of people that may see it as well,
0:29:54 > 0:29:57- and if anyone was searching for something to help or...- Sure.
0:29:57 > 0:29:59..you know, something like that on the internet,
0:29:59 > 0:30:01then, it's there for them.
0:30:01 > 0:30:04I know with my family that it was an issue when I was young,
0:30:04 > 0:30:06and it was kind of swept under the rug
0:30:06 > 0:30:09until my sisters actually made a video on it with my mum.
0:30:09 > 0:30:12I loved watching the video as well, that Sam and Nic did.
0:30:12 > 0:30:14It made me feel better as well.
0:30:14 > 0:30:16And anyway, I know a lot of people that will comment
0:30:16 > 0:30:20and still say I'm a liar and still call me this and that.
0:30:20 > 0:30:22Whatever, like, I know the truth.
0:30:22 > 0:30:24Confessional videos about personal issues
0:30:24 > 0:30:26often get high viewing figures.
0:30:26 > 0:30:30Sammi's domestic-abuse video has been seen many more times
0:30:30 > 0:30:31than her average vlogs.
0:30:31 > 0:30:34'I wondered if this had been part of Sammi's motivation for sharing
0:30:34 > 0:30:36'something so private.'
0:30:36 > 0:30:39Do you think in a weird kind of contradictory type way,
0:30:39 > 0:30:42it's almost elevated your channel?
0:30:42 > 0:30:45- Did you expect that? Did you know it was going to happen at all?- No.
0:30:45 > 0:30:47I wasn't thinking about anything really, then,
0:30:47 > 0:30:51just wanting to talk and get it out, so, yeah,
0:30:51 > 0:30:55I think, only afterwards I noticed the views and things like that, but
0:30:55 > 0:30:59there's no part of me that's wanted to keep it up
0:30:59 > 0:31:00to keep views or anything.
0:31:00 > 0:31:04Because it's such an emotional, personal thing, that's all it is.
0:31:04 > 0:31:08Sharing details of your private life in public is risky.
0:31:08 > 0:31:12What you choose to upload can end up defining you.
0:31:12 > 0:31:17At a certain point you might make the decision to write or to record
0:31:17 > 0:31:19a confessional vlog, because it is part of who you are
0:31:19 > 0:31:22and you're a public personality at that point,
0:31:22 > 0:31:23you are putting your life out there.
0:31:23 > 0:31:26There's no going back though. Once you've done it, you've done it.
0:31:26 > 0:31:29It's out there and people are going to see you in that light as well.
0:31:29 > 0:31:31They're going to see that as an identifying moment.
0:31:31 > 0:31:36It can be really hard, you know, to figure out what is correct.
0:31:36 > 0:31:38We are still in this world where we're trying to develop
0:31:38 > 0:31:42an etiquette for how to behave online and that we don't have
0:31:42 > 0:31:45yet established, so vloggers, at this moment, are pioneers.
0:31:50 > 0:31:54I've come to LA, the vlogging capital of the United States.
0:31:56 > 0:31:59And here, the world's biggest vloggers are shaking things up,
0:31:59 > 0:32:01elbowing out the old stars
0:32:01 > 0:32:04and establishing themselves as the new glitterati,
0:32:04 > 0:32:08none more so than my good friend Tyler Oakley.
0:32:08 > 0:32:09Well, hello, everybody!
0:32:09 > 0:32:14My name is Tyler Oakley and I have had the best day ever.
0:32:14 > 0:32:17With over half a billion views, enormous global success
0:32:17 > 0:32:21and his face splashed across billboards all over America,
0:32:21 > 0:32:25Tyler is a sensation in the vlogging world and way beyond.
0:32:25 > 0:32:30- Hey!- Hey! How are you doing?- How are you?- I'm all right, thank you.
0:32:30 > 0:32:33- Good to see you. Welcome to America.- Thank you.
0:32:33 > 0:32:35From the outset, Tyler's background
0:32:35 > 0:32:39and sexuality have been subjects he's been happy to share.
0:32:39 > 0:32:42Hey, everyone. My name is Tyler Oakley and this is my life.
0:32:42 > 0:32:44My parents were divorced when I was a toddler,
0:32:44 > 0:32:46so I've always had two families.
0:32:46 > 0:32:49Between my sisters and my stepbrothers and my stepsisters
0:32:49 > 0:32:52and my half-brother and my in-laws, I have 12 siblings total.
0:32:52 > 0:32:54When I was 14, a freshman in high school,
0:32:54 > 0:32:57I decided to tell everybody the truth about who I was.
0:32:57 > 0:33:01Although some family was not supportive of me being openly gay,
0:33:01 > 0:33:04I was lucky enough to have so many friends and family that were.
0:33:04 > 0:33:08Tyler vlogs about popular culture and more serious social comment,
0:33:08 > 0:33:12regularly using his fame to promote LGBT causes.
0:33:12 > 0:33:15To me, National Coming Out Day signifies a moment where we can
0:33:15 > 0:33:19take some time to appreciate the courage and the braveness that
0:33:19 > 0:33:23it takes to truly be yourself, no matter what yourself may be.
0:33:23 > 0:33:27Now, alongside vlogging, Tyler has his own documentary,
0:33:27 > 0:33:28he's on network TV
0:33:28 > 0:33:32and he's even advising on health policy in the White House.
0:33:32 > 0:33:35But he's not your traditional megastar.
0:33:35 > 0:33:39Tyler chooses to live without any of the usual trappings of fame.
0:33:39 > 0:33:43Do you want tea? Erm... Oh, this looks English.
0:33:43 > 0:33:46That'll do. Yeah, great. You put the teabag in...
0:33:46 > 0:33:49Oh, my God, you've literally not even opened this, have you?
0:33:49 > 0:33:52- Why would I...? I'm not British. - I made you tea once.
0:33:52 > 0:33:54- Oh, yeah, you don't make good tea. - It's loose-leaf tea.
0:33:54 > 0:33:58- Have you got like a strainer?- No. - No, I didn't think so.
0:33:58 > 0:34:01- I'll have water, please.- You want water?- Yeah, that'll be great.
0:34:01 > 0:34:04- I'm going to get you a bottle of water. I can do that. - I'll put this back.
0:34:05 > 0:34:12I think you are probably the most influential gay guy
0:34:12 > 0:34:14- probably on the internet.- Maybe. OK.
0:34:14 > 0:34:16- Which I think is fair to say. - Sure. OK.
0:34:16 > 0:34:19I'm assuming it didn't happen on purpose. You didn't expect this would be a thing.
0:34:19 > 0:34:23I never wanted to be some type of role model, or something, or you know.
0:34:23 > 0:34:26It's a missed opportunity if you don't consider that you might be
0:34:26 > 0:34:29a role model for somebody, or you might help somebody
0:34:29 > 0:34:30feel less alone in the world.
0:34:30 > 0:34:33It's a missed opportunity if you don't realise that.
0:34:33 > 0:34:37When you were growing up, did you have any gay icons that you
0:34:37 > 0:34:38kind of aspired to be like?
0:34:38 > 0:34:43Nobody that I really, like, I guess, connected with or saw myself in,
0:34:43 > 0:34:47and I think that's because, I guess, traditional media is very much
0:34:47 > 0:34:49a gatekeeper of who you can see
0:34:49 > 0:34:53and the type of people you can connect with in media.
0:34:53 > 0:34:57Now, with YouTube, anybody that wants to have their voice
0:34:57 > 0:35:00be heard, at least now has a platform and...
0:35:00 > 0:35:03that didn't really exist before without going through
0:35:03 > 0:35:09a casting process and now it's like the consumer is casting themselves.
0:35:09 > 0:35:11Let me tell you, when I was younger, I was obsessed with
0:35:11 > 0:35:14Chris O'Donnell in the Batman movies when he played Robin.
0:35:14 > 0:35:17I was, like, in love. I was nine years old
0:35:17 > 0:35:20and I was, like, "Oh, my God! I'm gayer than shit!"
0:35:20 > 0:35:24Coming to his modest apartment, it was clear that personal wealth
0:35:24 > 0:35:27doesn't motivate Tyler, so I wanted to know what does.
0:35:27 > 0:35:32What drives you to work as hard as you do?
0:35:32 > 0:35:36I don't know. I mean, I... I...
0:35:36 > 0:35:41want to do well, I guess? You're making me, like, question it all.
0:35:41 > 0:35:46I think I make stuff also to figure out family stuff or identity stuff.
0:35:46 > 0:35:49I can see myself working through it over the years,
0:35:49 > 0:35:52you know what I mean? Obviously, I'm still halfway through.
0:35:52 > 0:35:56Do you think it's kind of therapy?
0:35:56 > 0:35:58I think, given anybody's upbringing,
0:35:58 > 0:36:02whether it's good or bad, or difficult or relatively easy,
0:36:02 > 0:36:05or if you come from privilege or not, whatever,
0:36:05 > 0:36:10everybody wants to be seen and heard and, like, understood and gotten.
0:36:10 > 0:36:14So when I make a video, even if it's stupid,
0:36:14 > 0:36:17even if it's, like, trivial...
0:36:17 > 0:36:19I think the basis of anybody making content
0:36:19 > 0:36:23and sharing it is wanting the other person on the receiving end
0:36:23 > 0:36:26to be like, "I get you, I see you.
0:36:26 > 0:36:28"Like, I get what you're trying to do."
0:36:28 > 0:36:34- So yeah, for me, it's like, feeling like people get me.- Mm-hm.- Yeah.
0:36:36 > 0:36:38Tyler is clearly very, very driven
0:36:38 > 0:36:42and what I found fascinating is that when I asked him, he put his
0:36:42 > 0:36:49motivation down to a need that we all have to be heard and understood.
0:36:49 > 0:36:51And, actually, the internet is the perfect place for this
0:36:51 > 0:36:54because anybody can upload anything and I think that's why more
0:36:54 > 0:36:58and more people are turning to vlogging - to understand
0:36:58 > 0:37:01others and also be understood themselves.
0:37:04 > 0:37:07Tyler has always used vlogging to be open about himself,
0:37:07 > 0:37:09but for others it hasn't been as simple.
0:37:11 > 0:37:14The fear of losing acceptance, viewers and popularity
0:37:14 > 0:37:17can mean that famous vloggers take a long time to
0:37:17 > 0:37:20admit to their audience who they really are.
0:37:20 > 0:37:23- Hello. How are you doing? - I'm great. How are you?
0:37:23 > 0:37:26- Very well. Good to see you. - Good to see you!
0:37:26 > 0:37:28- What a place!- Welcome!
0:37:28 > 0:37:32I'm visiting my friend Ingrid Nilsen who recently surprised me
0:37:32 > 0:37:36and 4.5 million of her subscribers by making an announcement.
0:37:36 > 0:37:40- I haven't watched it since I posted it.- Let's watch it together.
0:37:40 > 0:37:41Oh, my God.
0:37:41 > 0:37:45So I am sitting here today because I care about you guys.
0:37:45 > 0:37:50You have been a part of my life for the past, you know, almost six years
0:37:50 > 0:37:55and this is a really big part of my life.
0:37:55 > 0:37:59Ingrid's videos normally focus on fashion and beauty tips,
0:37:59 > 0:38:03and with an average video getting half a million views,
0:38:03 > 0:38:06she's a well established beauty and lifestyle vlogger,
0:38:06 > 0:38:11but her biggest video was seen an incredible 13 million times.
0:38:11 > 0:38:17This was...something that was really difficult to do,
0:38:17 > 0:38:20but also something I desperately...
0:38:20 > 0:38:24- What?- I'm coming closer. Let's watch it.
0:38:24 > 0:38:31Erm, I guess I am just going to get right to it.
0:38:31 > 0:38:37Erm...there is something that I want you to know.
0:38:39 > 0:38:43And...that something is...
0:38:44 > 0:38:46..I'm gay.
0:38:46 > 0:38:48How does it feel going back to it now?
0:38:48 > 0:38:53It's a really emotional experience, because seeing myself here,
0:38:53 > 0:38:58it's like this is somebody that I used to know.
0:38:58 > 0:39:02The last time I watched this video I was in a really different place
0:39:02 > 0:39:08and to just think about now being on the other side of all of that,
0:39:08 > 0:39:09it's just...
0:39:09 > 0:39:17I'm proud of who I am and I'm not going to apologise.
0:39:17 > 0:39:24It feels so incredible to feel like now I have this deeper relationship
0:39:24 > 0:39:29with not only the people in my life, but with my community as well.
0:39:30 > 0:39:34Ingrid's coming-out video revealing herself at her most vulnerable
0:39:34 > 0:39:38provoked a particularly strong response from viewers.
0:39:40 > 0:39:43So do you think you coming out online has been
0:39:43 > 0:39:44kind of like a reciprocal,
0:39:44 > 0:39:48two-way sort of conversation with your audience?
0:39:48 > 0:39:49Yeah, definitely.
0:39:49 > 0:39:55I feel closer to all of them than I ever have,
0:39:55 > 0:40:00because I think what happens when you accept
0:40:00 > 0:40:04something like this that is an important part of your life
0:40:04 > 0:40:08and then choose to share it with people,
0:40:08 > 0:40:12you break down these walls and because you're giving
0:40:12 > 0:40:17more of yourself, you in turn get more back.
0:40:17 > 0:40:19After uploading the video,
0:40:19 > 0:40:22Ingrid's channel was flooded with supportive comments.
0:40:22 > 0:40:25But it's only when you meet people face-to-face that you fully
0:40:25 > 0:40:29realise how it's making a difference.
0:40:29 > 0:40:34Jess, Mel and Cat are volunteers for the Los Angeles LGBT centre.
0:40:34 > 0:40:39- Hi!- Hello!- Hello, everyone. Good afternoon.
0:40:39 > 0:40:40I'm really excited about this,
0:40:40 > 0:40:45because to be able to talk with a small, intimate group of people
0:40:45 > 0:40:48is something that I don't get to do that much.
0:40:48 > 0:40:52What's weird is like I kind of feel like I already know you,
0:40:52 > 0:40:54seeing everything from like the past few years
0:40:54 > 0:40:56and doing a vlog every day.
0:40:56 > 0:41:00We've played your coming-out video in our youth space
0:41:00 > 0:41:02and we all watched it.
0:41:02 > 0:41:06So do you think that vlogging now is kind of a way for people to be
0:41:06 > 0:41:10diverse and also have access to people that they identify with too?
0:41:10 > 0:41:14What I really like about vlogging is that it's having people who
0:41:14 > 0:41:17watch, like, your videos, for example,
0:41:17 > 0:41:20for beauty tips and then you come out and they're like,
0:41:20 > 0:41:23"Whoa! I've never met a gay person in my life."
0:41:23 > 0:41:26You're giving them an access point to a community they may
0:41:26 > 0:41:30otherwise not know anything about and I think that's really awesome.
0:41:30 > 0:41:32So when I saw you come out, it just made me
0:41:32 > 0:41:36really happy to see not only that you are part of the beauty
0:41:36 > 0:41:38and lifestyle community,
0:41:38 > 0:41:41it's just like to see more of LGBT representation.
0:41:41 > 0:41:43If I had seen that when I was younger,
0:41:43 > 0:41:46it probably would've changed so much for me.
0:41:46 > 0:41:51I think it's awesome, because it's a medium you can be real and be vulnerable.
0:41:51 > 0:41:55Like, you can have your beauty ones, but then you can also have one where
0:41:55 > 0:41:57you come out, or you talk about what's going on in your life
0:41:57 > 0:42:00and I think that everything in between, it's OK,
0:42:00 > 0:42:02you're brave enough to put that on camera
0:42:02 > 0:42:06and you're showing kids that they can be that brave.
0:42:06 > 0:42:09Being able to see everyone flourish on YouTube and
0:42:09 > 0:42:13it's so accessible for someone, like, that helped me a lot.
0:42:13 > 0:42:16It's like, right now I don't have my family on my side.
0:42:16 > 0:42:21It's like really sucky, but I can turn on YouTube and it's like,
0:42:21 > 0:42:24people are putting... Sorry.
0:42:26 > 0:42:28Are there napkins? No?
0:42:28 > 0:42:30Oh. There we go.
0:42:30 > 0:42:34I feel like I find someone to identify with and be like,
0:42:34 > 0:42:35"I'm not alone in this."
0:42:35 > 0:42:38We're taking steps and we're getting there
0:42:38 > 0:42:42and kids and future generations aren't even going to have to think
0:42:42 > 0:42:46about the things that we've had to think about and that's so amazing.
0:42:47 > 0:42:51I feel really privileged to have been part of that conversation.
0:42:51 > 0:42:54I think on a friendship, personal note with Ingrid,
0:42:54 > 0:42:57I'm really proud of the video she's made.
0:42:57 > 0:43:00The fact that she was open and honest
0:43:00 > 0:43:02and brave enough to put it out there on the internet and millions
0:43:02 > 0:43:06of people have seen it is something that I think is to be commended.
0:43:10 > 0:43:14Vlogging allows for a new kind of relationship
0:43:14 > 0:43:17between those on screen and those watching.
0:43:17 > 0:43:20For fans, able to communicate directly with their idols,
0:43:20 > 0:43:22it can feel intense.
0:43:22 > 0:43:26But this illusion of closeness is also open to abuse.
0:43:26 > 0:43:30It's causing concern amongst high-profile vloggers.
0:43:30 > 0:43:33We've seen examples of guys not understanding
0:43:33 > 0:43:37the level of responsibility and the risk involved in that.
0:43:37 > 0:43:40When there's people who are emotionally connecting with you
0:43:40 > 0:43:42on such a high level, then you basically have the power to
0:43:42 > 0:43:45manipulate them and it can get really ugly.
0:43:46 > 0:43:48Hi, everybody!
0:43:48 > 0:43:51Mike Lombardo was a successful musician and YouTube star.
0:43:53 > 0:43:55One fan, allegedly manipulated by him,
0:43:55 > 0:43:58turned to vlogging to highlight her negative experience.
0:43:58 > 0:44:03In 2011, when I had just turned 15 years old,
0:44:03 > 0:44:06Mike Lombardo very suddenly took an interest in me.
0:44:06 > 0:44:11So he texted me and immediately, right off the bat, he was just being
0:44:11 > 0:44:16very aggressive and kept trying to bring the conversation back to sex.
0:44:16 > 0:44:20He asked me for nudes and offered to send me some of his.
0:44:20 > 0:44:23Mike Lombardo was convicted on child pornography charges
0:44:23 > 0:44:26and sentenced to five years in prison.
0:44:26 > 0:44:29And there have been other accusations of vloggers
0:44:29 > 0:44:31abusing their celebrity status.
0:44:31 > 0:44:34I went to a meeting group of a very popular YouTuber.
0:44:34 > 0:44:37After the meeting group it became apparent that the YouTuber was
0:44:37 > 0:44:40attracted to me and asked me to go to the cinema the next day.
0:44:40 > 0:44:43Later on in the film he tried to put his hands on and near various parts
0:44:43 > 0:44:47of my body that I wasn't comfortable with, so I moved them away.
0:44:47 > 0:44:50He then tried to move my hands onto different parts of his body.
0:44:50 > 0:44:53I was taken advantage of, both as a minor and as a fan.
0:44:53 > 0:44:57The person I had this experience with was Sam Pepper
0:44:57 > 0:44:58and whilst I haven't let it
0:44:58 > 0:45:00define me, and I don't want it to
0:45:00 > 0:45:02define me as a person online,
0:45:02 > 0:45:04it's become evident from his recent
0:45:04 > 0:45:06videos that he hasn't changed.
0:45:10 > 0:45:12So today I'm going to see how open
0:45:12 > 0:45:15people are about making out with me.
0:45:16 > 0:45:21He's made a name for himself by posting contentious videos.
0:45:23 > 0:45:27And increasingly other vloggers are targeting members of the public
0:45:27 > 0:45:31with dubious exploits, looking to increase their viewing figures.
0:45:33 > 0:45:35But there is a reaction against this behaviour.
0:45:35 > 0:45:37At the end of the day, regardless
0:45:37 > 0:45:39of what you call it, a prank,
0:45:39 > 0:45:41an experiment, awareness raising,
0:45:41 > 0:45:44when you touch someone without consent,
0:45:44 > 0:45:46when you force them to be sexual with you, when you pressure
0:45:46 > 0:45:50them on camera like that, that is harassment, violation, assault.
0:45:50 > 0:45:54Laci Green is a prominent sex-education activist
0:45:54 > 0:45:57with her own YouTube channels and MTV series.
0:45:57 > 0:46:00Masturbation, self-pleasure is actually totally normal.
0:46:00 > 0:46:02Do you know what I find kind of weird?
0:46:02 > 0:46:05The idea of a single sex talk.
0:46:05 > 0:46:07Done!
0:46:10 > 0:46:12'I've come to Venice Beach,
0:46:12 > 0:46:15'where Sam Pepper made his kissing video, to meet Laci.
0:46:16 > 0:46:20'I wanted to talk to her about her fight against the growing
0:46:20 > 0:46:23'problem of sexual harassment as entertainment.'
0:46:24 > 0:46:27This is the video I think which caused most controversy.
0:46:27 > 0:46:32Today I'm going to be pinching girls' bums with my secret hand.
0:46:32 > 0:46:34Do you know where the Apple Store is?
0:46:34 > 0:46:36- Like... I don't know if it's that way.- I don't know.
0:46:36 > 0:46:38I'm not really from here.
0:46:41 > 0:46:44You can see the woman in these shots are quite uncomfortable.
0:46:44 > 0:46:46What the fuck was that?!
0:46:46 > 0:46:49I think that little old lady pinched your bum. Anyway, nice to meet you.
0:46:54 > 0:46:56There's no way that I could have ignored this.
0:46:56 > 0:46:58It was blaring, it was right in front of me.
0:46:58 > 0:47:01It's in my own community, it's in my own home.
0:47:01 > 0:47:03Here's the bottom line, this is disgusting, this is wrong
0:47:03 > 0:47:05and it needs to stop.
0:47:05 > 0:47:08Sam Pepper and anyone who behaves like Sam Pepper needs
0:47:08 > 0:47:10to be held accountable.
0:47:10 > 0:47:12OK, so a bit further down there and then...
0:47:14 > 0:47:17- Are you touching my butt?! - I would not do that. Come on!
0:47:17 > 0:47:20What's interesting is that there's an advert before this,
0:47:20 > 0:47:23- so this generated a lot of revenue. - Yeah.
0:47:23 > 0:47:26And people are definitely able to make a lot of money doing
0:47:26 > 0:47:27this sort of thing.
0:47:27 > 0:47:32For me, what's most upsetting about this is the message that it's
0:47:32 > 0:47:34sending to so many young people,
0:47:34 > 0:47:37that this is a normal, acceptable thing.
0:47:37 > 0:47:39But there's still a lot of people like, you know,
0:47:39 > 0:47:41imitators of Sam Pepper, who do the same exact thing
0:47:41 > 0:47:44and there's really no accountability.
0:47:44 > 0:47:46I like your boobs.
0:47:46 > 0:47:49- My boobs?- Marry me.
0:47:49 > 0:47:51I donated my clothes to charity.
0:47:53 > 0:47:54When this sort of stuff happens,
0:47:54 > 0:47:57- if you see it going on, say something about it.- Mm-hm.
0:47:57 > 0:48:00This is an ongoing issue for me, is that I'm expected to say
0:48:00 > 0:48:03something about every single thing that's on there. I'm the only one.
0:48:03 > 0:48:06You know, I get e-mails all the time, "I've found this, I've found that."
0:48:06 > 0:48:08"I can't believe that this is on YouTube."
0:48:08 > 0:48:10"I can't believe this has as many views." And I'm alone.
0:48:10 > 0:48:12It's like, where is everyone else?
0:48:12 > 0:48:14Why aren't people talking about this?
0:48:14 > 0:48:18It's not entirely surprising that we see real-world behaviours,
0:48:18 > 0:48:21real-world problems, bleeding in onto the platform.
0:48:21 > 0:48:23- But we have a real opportunity to change that.- Yeah.
0:48:23 > 0:48:25We have a real opportunity to make it a better place
0:48:25 > 0:48:27and we're figuring it out.
0:48:27 > 0:48:29And I think we need to keep pushing that forward
0:48:29 > 0:48:31and having that conversation.
0:48:31 > 0:48:33'And vloggers are beginning to speak out.'
0:48:33 > 0:48:35I think recently people have been taking
0:48:35 > 0:48:38fan-created relationship dynamics more seriously.
0:48:38 > 0:48:39That's something that's really great.
0:48:39 > 0:48:42I do think people like YouTube, they aren't just a platform,
0:48:42 > 0:48:44they are trying to foster a community. So they need to take
0:48:44 > 0:48:47responsibility for what happens within that community.
0:48:47 > 0:48:51So with people like Laci who are not only stepping up
0:48:51 > 0:48:55and being a voice but also saying,
0:48:55 > 0:48:58"Hey, I don't need to be the only one here."
0:48:58 > 0:49:00"Let's all speak up."
0:49:00 > 0:49:03The best thing that other YouTubers can do in the event of other
0:49:03 > 0:49:07people being awful, is to educate their audiences.
0:49:09 > 0:49:11As the reach and power of vlogging grows ever bigger,
0:49:11 > 0:49:15brands are desperate to exploit its influence.
0:49:15 > 0:49:20This can be extremely lucrative for prominent social-media stars.
0:49:20 > 0:49:23We've been working with EE for something very cool.
0:49:23 > 0:49:28Tommy Hilfiger invited me to come to their New York Fashion Week show.
0:49:28 > 0:49:31I wanted to show you a few items from the Body Shop's
0:49:31 > 0:49:33Vitamin E range.
0:49:33 > 0:49:36It's my own personal Krave. KSI's Krave!
0:49:36 > 0:49:39So sometimes these people start, let's call it, relatively
0:49:39 > 0:49:42innocently in talking about something that they're passionate
0:49:42 > 0:49:44about and then slowly that changes into something
0:49:44 > 0:49:47that they realise is marketable.
0:49:47 > 0:49:49Because there are people out there who are interested in their
0:49:49 > 0:49:52expertise and experiences and they can associate that with products.
0:49:52 > 0:49:55But it's not just merchandise they're advertising.
0:49:55 > 0:49:58Vloggers are selling their lifestyles, too.
0:49:58 > 0:50:01And being your own brand can create its own pressure.
0:50:01 > 0:50:05I have an insight into a world of social media that I believe not
0:50:05 > 0:50:09many people are aware of in terms of how it works in advertisements.
0:50:09 > 0:50:12I know a lot of other social-media personalities
0:50:12 > 0:50:15and just how fake it all is.
0:50:15 > 0:50:19Essena O'Neill was a teenage model and Instagram star,
0:50:19 > 0:50:21who recently quit all forms of social media.
0:50:21 > 0:50:24I had the dream life.
0:50:24 > 0:50:25I had half a million people interested in me
0:50:25 > 0:50:28on social media... On Instagram, sorry.
0:50:28 > 0:50:31I had over 100,000 views on most of my videos on YouTube.
0:50:31 > 0:50:33To a lot of people, I'd made it.
0:50:33 > 0:50:36Everything I was doing was edited and contrived
0:50:36 > 0:50:40and to get more value, and to get more views.
0:50:40 > 0:50:44And then here at nearly 19, with all of these followers,
0:50:44 > 0:50:47I don't even know what is real or what is not
0:50:47 > 0:50:51because I have let myself be defined by something that is so not real.
0:50:51 > 0:50:55But there are people who choose to share their lives online,
0:50:55 > 0:50:58whose content is very real indeed.
0:50:58 > 0:51:02I've been making plans for my suicide.
0:51:04 > 0:51:08And, as a result,
0:51:08 > 0:51:10I'm going back into hospital.
0:51:11 > 0:51:14'Jonny Benjamin's vlogs are some of the most honest
0:51:14 > 0:51:16'and raw I have ever seen.
0:51:16 > 0:51:21'For Jonny, vlogging is a matter of life and death.
0:51:21 > 0:51:25'A few years ago he had to be talked out of taking his own life.'
0:51:25 > 0:51:27The point of this video is to...
0:51:30 > 0:51:34First of all, if you're having suicidal thoughts
0:51:34 > 0:51:39and feelings, to let you know that it's OK.
0:51:39 > 0:51:40It's more normal than you think.
0:51:40 > 0:51:43'Sharing his recovery online has become an essential
0:51:43 > 0:51:48'part of his battle against the stigma of mental illness.'
0:51:48 > 0:51:50Vlogging built up my confidence to go out there
0:51:50 > 0:51:52and talk about mental health.
0:51:52 > 0:51:55And it was through talking to other people online,
0:51:55 > 0:51:58through my YouTube channel, that people were telling me
0:51:58 > 0:52:01that they'd had bad experiences with the mental-health system.
0:52:01 > 0:52:03That's what got me campaigning.
0:52:03 > 0:52:06I was like, we need to make a difference here, you know?
0:52:06 > 0:52:09'Now Jonny is a prominent mental-health campaigner.
0:52:09 > 0:52:12'He lobbies politicians, he makes documentaries and he's convinced
0:52:12 > 0:52:14'that recording and sharing his struggles
0:52:14 > 0:52:17'has a powerful impact on others.'
0:52:18 > 0:52:21I've had people message me to say that they've watched my stuff and
0:52:21 > 0:52:26it's stopped them from taking their lives or they've gone and got help.
0:52:26 > 0:52:28Do you think there's any danger maybe
0:52:28 > 0:52:31in individuals turning to individuals like you
0:52:31 > 0:52:34because obviously you're not...
0:52:34 > 0:52:36you're not a professional?
0:52:36 > 0:52:38I guess there's always a risk but then...
0:52:38 > 0:52:40You know, I've had people message me
0:52:40 > 0:52:42and that's the first time they've ever opened up
0:52:42 > 0:52:44about their mental health.
0:52:44 > 0:52:47And also I can tell them, from personal experience, it gets better.
0:52:47 > 0:52:48When you're in that dark place,
0:52:48 > 0:52:51just knowing that someone else has been in that place
0:52:51 > 0:52:55and has got better, it can make all the difference.
0:52:56 > 0:52:59'Jonny's campaigning is changing attitudes online.
0:52:59 > 0:53:02'And he uses his experience to spread the word about the potential
0:53:02 > 0:53:04'benefits of vlogging.'
0:53:04 > 0:53:07Today he's holding a workshop for other people
0:53:07 > 0:53:11who are passionate about changing attitudes to mental health.
0:53:11 > 0:53:14It was easier to talk to the camera, which was, kind of,
0:53:14 > 0:53:17non-judgmental, you know? It was just there.
0:53:17 > 0:53:20I could say anything to it and I knew I wouldn't be judged.
0:53:20 > 0:53:23So I called it my Recoverlogs.
0:53:23 > 0:53:27It's just a horrible existence to
0:53:27 > 0:53:31just constantly struggle.
0:53:31 > 0:53:35The worst thing of all is doing it in silence.
0:53:35 > 0:53:38Even watching that, I can feel the power emanating from it.
0:53:38 > 0:53:41In that room there's seven other people
0:53:41 > 0:53:44who it will mean a lot more to than me.
0:53:44 > 0:53:47And that's a room in London. Imagine that across the entire globe.
0:53:47 > 0:53:49It's just really incredible.
0:53:49 > 0:53:53Again, it always comes up, I was basically told I need to love myself
0:53:53 > 0:53:55and accept myself. And...
0:53:57 > 0:53:58I need to do that now.
0:53:58 > 0:54:01It's kind of good to see...
0:54:01 > 0:54:04I don't know if any of you keep journals or blogs or things
0:54:04 > 0:54:06but it's kind of nice to look back, when you've been through
0:54:06 > 0:54:09a bad period and just know that you've overcome it.
0:54:09 > 0:54:13We all know keeping it to yourself is just the worst thing possible.
0:54:13 > 0:54:15Having that outlet to share
0:54:15 > 0:54:19and express what's going on up here makes a massive difference.
0:54:19 > 0:54:21For me, that's through vlogging.
0:54:21 > 0:54:23'Jonny's workshop has inspired some of the group to'
0:54:23 > 0:54:27vlog about challenges they've faced themselves.
0:54:27 > 0:54:29Just to warn you, this camera is much bigger than
0:54:29 > 0:54:30anything I ever use.
0:54:30 > 0:54:32So if you can do it in front of this,
0:54:32 > 0:54:33you can do it in front of anything.
0:54:33 > 0:54:38Yeah, my first vlog. It's actually quite a nerve-racking thing to do.
0:54:38 > 0:54:42To be honest, I'm shitting myself at being a mum
0:54:42 > 0:54:45with an existing mental-health problem.
0:54:45 > 0:54:50In 2011 I just couldn't cope any more and so tried
0:54:50 > 0:54:52to end my life.
0:54:52 > 0:54:55I found it lovely. I really, really enjoyed it today.
0:54:55 > 0:54:58I definitely want to do another one.
0:54:58 > 0:55:00Very, sort of, nerve-racking and...
0:55:00 > 0:55:02Yeah, but it was good.
0:55:02 > 0:55:03And it's hopefully, sort of...
0:55:03 > 0:55:07Also talking about it will hopefully help other people
0:55:07 > 0:55:10with mental-health problems to ask for help.
0:55:10 > 0:55:13There's a whole world of people out there that vlogging can reach too.
0:55:13 > 0:55:15I think it definitely is the way forward.
0:55:15 > 0:55:20Weird, I found it easy to listen to that because I, kind of,
0:55:20 > 0:55:22relate to, on a very small level,
0:55:22 > 0:55:25because obviously I don't have those experiences...
0:55:25 > 0:55:30But I know what vlogging is like and how it feels to do it.
0:55:30 > 0:55:33It's kind of really hard to put myself in that situation.
0:55:33 > 0:55:36But I know on my level I find talking things through
0:55:36 > 0:55:39really helpful.
0:55:39 > 0:55:43I think having individuals be the voice for other individuals,
0:55:43 > 0:55:45you know, and other people listening
0:55:45 > 0:55:47I think is genuinely changing the way
0:55:47 > 0:55:49people can see the world.
0:55:49 > 0:55:51I think for the next generation, the people who are watching
0:55:51 > 0:55:54and the people who will be creating content soon,
0:55:54 > 0:55:57I think it's actually a really positive outlook.
0:56:01 > 0:56:05Vlogging can make us laugh and it can make us cry.
0:56:05 > 0:56:09- Just too overwhelming. - It has the power to change minds.
0:56:09 > 0:56:11Right now we have an opportunity to fucking change the world.
0:56:11 > 0:56:15- Even save lives.- I feel like I've turned a bit of a corner.
0:56:15 > 0:56:18With more of us sharing more of ourselves than ever before...
0:56:18 > 0:56:19Let's go!
0:56:19 > 0:56:22..vlogging is making stars of us all.
0:56:22 > 0:56:23See you very soon. Goodbye!
0:56:23 > 0:56:25Good...bye!