0:00:04 > 0:00:09South Wales has more gyms, tanning salons and beauty parlours
0:00:09 > 0:00:12per square mile than anywhere else in Britain.
0:00:14 > 0:00:16It's a recession-busting industry
0:00:16 > 0:00:20grossing an estimated two billion a year...
0:00:20 > 0:00:22If you're good-looking, you get a better life!
0:00:22 > 0:00:24SHE LAUGHS
0:00:24 > 0:00:28..and it's fuelled by the wants and desires of a generation.
0:00:28 > 0:00:32Hair, beauty, money, fitness, health -
0:00:32 > 0:00:34it's all a part of living.
0:00:34 > 0:00:37I think it's part of our culture.
0:00:37 > 0:00:41For the Welsh under 30s, hymns and arias have been replaced
0:00:41 > 0:00:44by protein shakes and Botox.
0:00:44 > 0:00:47How you look, is who you are.
0:00:47 > 0:00:49Oh, my bum likes that.
0:00:49 > 0:00:52What all women want the moment is a big bum, little waist.
0:00:52 > 0:00:54Like I've always said to Matthew,
0:00:54 > 0:00:56it's better to be looked at than overlooked.
0:00:56 > 0:00:58It's as simple as that.
0:00:58 > 0:01:00But beauty doesn't come cheap.
0:01:00 > 0:01:04You're looking at around £6,000 or £7,000 just on bikinis.
0:01:04 > 0:01:06Don't tell anybody - I spent, like, two grand
0:01:06 > 0:01:08in the last two in a half weeks.
0:01:08 > 0:01:10What?! On what?
0:01:10 > 0:01:15So, in these tight economic times, what drives the muscled men...
0:01:15 > 0:01:17The tattooed girls...
0:01:17 > 0:01:19Do you like it?
0:01:19 > 0:01:22..and the image obsessed gym bunnies to push their bodies
0:01:22 > 0:01:25and their bank balances to the brink...
0:01:26 > 0:01:28HE GROANS
0:01:28 > 0:01:32..leaving them all feeling young, Welsh and pretty skint?
0:01:39 > 0:01:40Let's have a look.
0:01:40 > 0:01:43In imaged obsessed Wales, the average under 30-year-old
0:01:43 > 0:01:47spends 70% of their disposable income on how they look.
0:01:47 > 0:01:51Clothes, beauty products, body enhancements -
0:01:51 > 0:01:53all set the tills ringing.
0:01:56 > 0:02:00But in an age of arse aerobics, ricoshake and the 24-hour gym,
0:02:00 > 0:02:04it's the ever-expanding Welsh workout industry
0:02:04 > 0:02:05that's truly raking it in.
0:02:08 > 0:02:12With a market value estimated to be in excess of £600 million,
0:02:12 > 0:02:16the business of being beautifully buff equals big bucks.
0:02:18 > 0:02:22So, whether you're looking for Kim Kardashian glutes,
0:02:22 > 0:02:23man boobs,
0:02:23 > 0:02:26or, like 24-year-old Caitlin preparing to compete
0:02:26 > 0:02:29in the latest international image and beauty craze,
0:02:29 > 0:02:33the gym will be the place where you spend most of your time...
0:02:36 > 0:02:39..and money.
0:02:39 > 0:02:42I'm a perfectionist in everything I do.
0:02:42 > 0:02:45I'm very OCD in particular about what I like -
0:02:45 > 0:02:47what I don't like, as well.
0:02:47 > 0:02:50When it comes to being able to dress up and doll myself up,
0:02:50 > 0:02:53I like to go the full hog and enjoy the way I look.
0:02:53 > 0:02:55I think, I work hard on my body,
0:02:55 > 0:02:59why shouldn't I be able to show it off and look the best that I can?
0:02:59 > 0:03:01That's good. Hold it there.
0:03:01 > 0:03:03Looking at me.
0:03:03 > 0:03:04Brilliant.
0:03:04 > 0:03:08My name is Caitlin Silcox. I'm 24 years old.
0:03:08 > 0:03:09I'm from Llanelli
0:03:09 > 0:03:13and I'm a full-time student studying sports nutrition.
0:03:15 > 0:03:17I'm also a fitness model.
0:03:17 > 0:03:19Currently, I'm in training
0:03:19 > 0:03:23for the World Beauty Fitness and Fashion competition,
0:03:23 > 0:03:26which will be held later this month in the O2 Arena.
0:03:27 > 0:03:32But what exactly is a Beauty Fitness And Fashion competition?
0:03:32 > 0:03:35Well, it's not about how fast you can run in your heels
0:03:35 > 0:03:38and it's definitely not bodybuilding.
0:03:38 > 0:03:41With the traditional bodybuilder, as you look at it,
0:03:41 > 0:03:45I suppose people say it's more of a masculine look.
0:03:45 > 0:03:47It has completely come away from that now.
0:03:47 > 0:03:49With the fitness competition,
0:03:49 > 0:03:51typically, it is more with the overall package.
0:03:51 > 0:03:53They want the sexy side of things,
0:03:53 > 0:03:56but then they also want the pretty girl next door,
0:03:56 > 0:03:59someone that people can relate to and look up to.
0:03:59 > 0:04:04You know, do they look good in a pair of hot pants and sports bra?
0:04:04 > 0:04:10Girls want tiny waists - mini waists - big bum, nice toned legs -
0:04:10 > 0:04:13a bikini body - and it is more of a toned look,
0:04:13 > 0:04:17rather than an overly developed physique.
0:04:17 > 0:04:20Is your average female going to look up to someone
0:04:20 > 0:04:22who's petite but nicely toned
0:04:22 > 0:04:23and say, "I want to look like them,"
0:04:23 > 0:04:26rather than a woman who is overly developed
0:04:26 > 0:04:28and starts to have manly features?
0:04:28 > 0:04:30Hmm...
0:04:30 > 0:04:33To the casual observer, beauty fitness modelling might come across
0:04:33 > 0:04:37like the love child of Miss World and Mr Universe,
0:04:37 > 0:04:40but in just ten years, it's grown from a minority sport
0:04:40 > 0:04:44into a multi-million pound global brand.
0:04:44 > 0:04:47Live events entice hundreds of competitors,
0:04:47 > 0:04:52crowds in their thousands, plus further tens of thousands of punters
0:04:52 > 0:04:55paying for the privilege of pay-per-view.
0:04:55 > 0:04:58The competitions - men as well as women -
0:04:58 > 0:05:02are split into professional and amateur categories.
0:05:02 > 0:05:04And whilst the winners take home little more
0:05:04 > 0:05:07than a couple of hundred quid and a plastic trophy,
0:05:07 > 0:05:10away from the catwalk, successful professional competitors
0:05:10 > 0:05:14command healthy modelling contracts and sponsorship deals.
0:05:14 > 0:05:17They also become social media stars,
0:05:17 > 0:05:21attracting hundreds of thousands of online followers.
0:05:21 > 0:05:25It's a lifestyle that Caitlin, still an amateur, aspires to -
0:05:25 > 0:05:28and, already, she herself has a gobsmacking
0:05:28 > 0:05:3017,000 Instagram followers.
0:05:30 > 0:05:34Not a bad start for a cash-strapped, live at home uni student.
0:05:34 > 0:05:37But Caitlin is no overnight success.
0:05:37 > 0:05:40Just three years ago, far from being buff and looking good,
0:05:40 > 0:05:44she was a nonstop party girl going through an identity crisis.
0:05:44 > 0:05:48I went out to Marbella at the age of 18
0:05:48 > 0:05:51and I went to go work behind a bar - I was working in Linekers Bar.
0:05:51 > 0:05:55I did have a job working in a club as a podium dancer.
0:05:55 > 0:05:58I was working from nine o'clock of an evening
0:05:58 > 0:06:00until 6, 7am in the morning.
0:06:00 > 0:06:03You could see I lived the typical party girl lifestyle.
0:06:03 > 0:06:05I was living off, usually, fast food
0:06:05 > 0:06:08and then I was consuming copious amounts of alcohol
0:06:08 > 0:06:11pretty much six to seven days a week.
0:06:11 > 0:06:15It is a gradual thing that you see your physique changing
0:06:15 > 0:06:17and I just felt I was holding more weight,
0:06:17 > 0:06:19my skin was having break-outs,
0:06:19 > 0:06:22I had to cut my hair really short because it was breaking off -
0:06:22 > 0:06:24it was just a general lack of health.
0:06:24 > 0:06:26It was me just being, I suppose, a bit ignorant
0:06:26 > 0:06:28to what I should and shouldn't be doing.
0:06:28 > 0:06:30I don't regret anything I've done.
0:06:30 > 0:06:33Going out to Spain was a big learning curve
0:06:33 > 0:06:36and it was moving away from home, being completely independent,
0:06:36 > 0:06:40but it was realising, right, OK. You've had your fun now.
0:06:40 > 0:06:44You've done a couple of seasons of this, it's time to go back,
0:06:44 > 0:06:48get your head down and work on what you want to do.
0:06:48 > 0:06:50I'm not going to be 18 forever.
0:06:51 > 0:06:56So, Caitlin said adios to her party lifestyle and her independence
0:06:56 > 0:06:59and returned to the family home in Llanelli,
0:06:59 > 0:07:01starting a degree in sports nutrition,
0:07:01 > 0:07:03and, as we shall see later,
0:07:03 > 0:07:07undertaking a physically, mentally - and for her parents, at least -
0:07:07 > 0:07:12financially punishing lifestyle, in order to pursue her dreams
0:07:12 > 0:07:16of becoming an internationally renowned beauty and fitness model.
0:07:16 > 0:07:19Whilst Caitlin's chosen path to looking good
0:07:19 > 0:07:22may well be the latest exotic sideshow,
0:07:22 > 0:07:26the bread and butter of the Welsh beauty business is the local salon.
0:07:26 > 0:07:29Offering everything from bobs to Botox,
0:07:29 > 0:07:32there are over 2,000 independent hair and beauty parlours
0:07:32 > 0:07:35across South Wales, generating an annual turnover
0:07:35 > 0:07:39in excess of £150,000,000.
0:07:40 > 0:07:42Although, for 26-year-old Jade,
0:07:42 > 0:07:46whose family run salon is in Bryn Coch in the Neath Valley,
0:07:46 > 0:07:49the beauty business means more than just money.
0:07:49 > 0:07:54For Jade, it's beyond a way of life, it's a philosophy.
0:07:54 > 0:07:57Having your hair done is a massive deal.
0:07:57 > 0:08:00It's not the most important thing in life, in the universe,
0:08:00 > 0:08:01but it's a good place to start.
0:08:01 > 0:08:05- How is this bit doing? - It's all right, yeah.- Yeah.
0:08:05 > 0:08:07Because if your hair is right, then you feel right
0:08:07 > 0:08:10and your life is going to go completely how you planned it.
0:08:10 > 0:08:11SHE LAUGHS
0:08:11 > 0:08:15- Rian's been stressed.- Yes. - So, her hair's taken a toll.
0:08:16 > 0:08:19And the answer to stressed hair Chez Jade is...
0:08:19 > 0:08:21hair extensions.
0:08:21 > 0:08:25Wigs are quite - they're old school.
0:08:25 > 0:08:28- Extensions have been on trend for a while now, haven't they?- Yeah.
0:08:28 > 0:08:30- Especially around here, isn't it? - Yes.
0:08:30 > 0:08:34The interesting thing about hair extensions and extra hair
0:08:34 > 0:08:37is that it almost empowers people,
0:08:37 > 0:08:40they slightly take on that personality -
0:08:40 > 0:08:43they choose who they want to be.
0:08:43 > 0:08:46What's the real reason why you have extensions?
0:08:46 > 0:08:48The real reason?
0:08:48 > 0:08:53- It makes me feel sexy. - Yeah, it makes me feel sexy.
0:08:53 > 0:08:55Women are beautiful without the extra hair,
0:08:55 > 0:08:58we don't need the extra hair,
0:08:58 > 0:09:02but there's something about having that feminine,
0:09:02 > 0:09:04long, glossy, healthy hair,
0:09:04 > 0:09:06and if you can get it in an hour
0:09:06 > 0:09:10instead of taking ten years to grow it - why not?
0:09:10 > 0:09:13I just love hair extensions.
0:09:13 > 0:09:14However...
0:09:14 > 0:09:17There's a very dark side to hair extensions
0:09:17 > 0:09:21and I've seen that, and I will be honest and I will admit it...
0:09:21 > 0:09:24No, it's not just because they're made from real human hair,
0:09:24 > 0:09:27it's that they're also terrifyingly pricy.
0:09:27 > 0:09:31- How much are they for a pack of 50, they're about...- 89.
0:09:31 > 0:09:33- ..89 for a pack of 50.- Yeah.
0:09:33 > 0:09:36And say if we have 100, that's about £160.
0:09:36 > 0:09:39- And then there's...- And that's before the cost of putting them in.
0:09:39 > 0:09:42And you have to have that done, say, every...
0:09:42 > 0:09:45Say, now you have 100 bonds, that's £180, 280,
0:09:45 > 0:09:49and then you have to do have the maintenance kit,
0:09:49 > 0:09:50- which is 50 quid.- Yeah.
0:09:50 > 0:09:52That's like 320.
0:09:52 > 0:09:54And then regular blow-dries to keep them
0:09:54 > 0:09:56and you need to keep a check on them.
0:09:56 > 0:09:58Don't ever add it up, because it'll make you sick
0:09:58 > 0:10:00- if you look back at your bank account.- Yeah!
0:10:00 > 0:10:03But there is a recession-bending solution.
0:10:03 > 0:10:07So, basically, Leanne, we have to wait until you get paid,
0:10:07 > 0:10:10so, for now, she's renting her extensions.
0:10:10 > 0:10:14That's right, for just £10 a night plus fitting and removal,
0:10:14 > 0:10:17thousands of Welsh girls are currently leasing their locks
0:10:17 > 0:10:19from a hairdresser,
0:10:19 > 0:10:24and young entrepreneur Jade has got eyes on extending the market.
0:10:24 > 0:10:26Do you know what I really want to do?
0:10:26 > 0:10:29I want to do extensions on a boy. Do you like a lot of hair on men?
0:10:29 > 0:10:31Foreign men...
0:10:31 > 0:10:32- BOTH:- Yes!
0:10:32 > 0:10:35Spanish men, Italian men, looks amazing.
0:10:35 > 0:10:37And beards?
0:10:37 > 0:10:40- I just think some men... - Makes men more manly.
0:10:40 > 0:10:42They look more attractive with a beard.
0:10:42 > 0:10:44But it's scary, because they can be hiding a lot -
0:10:44 > 0:10:46hiding a double chin, you know.
0:10:46 > 0:10:49- Didn't think of that. - Hiding anything, really!
0:10:49 > 0:10:54But it's not... When you kiss somebody with a beard,
0:10:54 > 0:10:56it's not all that great, is it?
0:10:56 > 0:10:59Well, I think a nice amount of hair is nice.
0:10:59 > 0:11:03But not too much. If it's a BEARD beard, no.
0:11:03 > 0:11:07What about, um, when, like, he gets down to business?
0:11:07 > 0:11:09I just can't do it. Can you imagine...
0:11:09 > 0:11:12- You know, like, with a beard... - I think stubble's nice.
0:11:12 > 0:11:14..in between your thighs!
0:11:14 > 0:11:17It's scary!
0:11:17 > 0:11:21Stubble is nice, stubble is nice, but, um, no,
0:11:21 > 0:11:22I can't be doing with a long beard, man.
0:11:22 > 0:11:25- Neat beards.- What do you think started it off, though?
0:11:25 > 0:11:28- The whole, you know, beard look. - It's got to be something, hasn't it?
0:11:28 > 0:11:30Maybe Isis?
0:11:31 > 0:11:33I really love it.
0:11:33 > 0:11:34It's really nice.
0:11:34 > 0:11:36- A pleasure.- Thank you.
0:11:36 > 0:11:39Look at me, look at me! You love it!
0:11:40 > 0:11:41Oww!
0:11:41 > 0:11:46Last year on Young, Welsh and Pretty Skint, we met Marc and Corey,
0:11:46 > 0:11:51two twentysomething goodtime guys who live to look fit and party.
0:11:51 > 0:11:53What does he look like, is he handsome?
0:11:53 > 0:11:57They splashed out all their available cash
0:11:57 > 0:12:00getting buff down the gym, loading up on supplements
0:12:00 > 0:12:04and topping up on their exacting beauty regimes.
0:12:05 > 0:12:07Ohh!
0:12:07 > 0:12:09So, what are they up to now?
0:12:09 > 0:12:13Well, on the surface, little has changed for Corey and Marc.
0:12:13 > 0:12:16Whilst both boys are holding down jobs in the security industry,
0:12:16 > 0:12:19all their spare cash is still being flashed
0:12:19 > 0:12:21on tanning beds and treatments.
0:12:23 > 0:12:26But having spent a fortune on looking good
0:12:26 > 0:12:30with no discernible net gains, are things suddenly about to change?
0:12:32 > 0:12:35The boys have been contacted by Mark Paul Jones,
0:12:35 > 0:12:38Llanelli's number one premier talent manager.
0:12:40 > 0:12:43Agent Mark's talent agency is called The A Gent,
0:12:43 > 0:12:45and he's met lots of famous people.
0:12:47 > 0:12:52And now, agent Mark has got a plan to keep the boys pretty
0:12:52 > 0:12:54but no longer skint.
0:12:54 > 0:12:57I used to do work as a topless butler,
0:12:57 > 0:13:01and after I went on TV, I bumped into Mark.
0:13:01 > 0:13:04One night, I was at my mate's bar,
0:13:04 > 0:13:07and he was outside doing topless butlering.
0:13:07 > 0:13:08So, I approached him.
0:13:08 > 0:13:11And he was saying, you know, what have you been doing
0:13:11 > 0:13:13since you've been on TV and everything?
0:13:13 > 0:13:16And said, you know, I haven't really been doing nothing.
0:13:16 > 0:13:19I said, look, I think we can, you know, do stuff together,
0:13:19 > 0:13:23I think you've got something, I'm not sure exactly what yet.
0:13:23 > 0:13:25I was like, oh, wow, this guy's nuts, you know,
0:13:25 > 0:13:27I can't take this guy seriously.
0:13:27 > 0:13:30But he gave me his card and he said, drop me an e-mail and whatever.
0:13:30 > 0:13:33He sent me an e-mail, we met up.
0:13:33 > 0:13:36He introduced Marc then and I thought, OK,
0:13:36 > 0:13:41these work together good, but how can we make them better?
0:13:41 > 0:13:45So, that's where I'm at now, trying to mould them to get them
0:13:45 > 0:13:48where they need to be, not where they are.
0:13:50 > 0:13:54And as a first step towards getting them to where they need to be,
0:13:54 > 0:13:57agent Mark has called the boys to a careers meeting.
0:13:59 > 0:14:02Mmm, right. What do you want to do in the next five years?
0:14:02 > 0:14:05Where do you see yourself in five years' time?
0:14:05 > 0:14:08I wouldn't mind doing some fitness modelling, maybe, or...
0:14:08 > 0:14:10- Just modelling?- Well... - Modelling, or anything...
0:14:10 > 0:14:12We could be presenters.
0:14:12 > 0:14:14- I can see you being presenters, but...- Like Ant and Dec.
0:14:14 > 0:14:16Like Ant and Dec!
0:14:16 > 0:14:20But you know it's hard work? It's not just fun.
0:14:20 > 0:14:23It's mind over matter, you have to focus.
0:14:23 > 0:14:26Like you say, Ant and Dec - how do you think they started?
0:14:26 > 0:14:30It's the same principle, you've got to start from somewhere.
0:14:30 > 0:14:36You've got chemistry, but you've got to, er, progress, learn...
0:14:36 > 0:14:40- Yeah, yeah.- ..but you've got to listen and understand, that's all.
0:14:40 > 0:14:45My motto is, say now, you put a person in a dark room,
0:14:45 > 0:14:48all bad words, negative things in the room,
0:14:48 > 0:14:50it's all grey and dark, right?
0:14:50 > 0:14:52- Mm.- Within half an hour,
0:14:52 > 0:14:57that person's going to feel down and bad and wrong.
0:14:57 > 0:14:59Now, you've got another room,
0:14:59 > 0:15:02with all colours and put a person in that room,
0:15:02 > 0:15:05with all positive things in the room, right?
0:15:05 > 0:15:08How are they going to feel after half an hour?
0:15:08 > 0:15:10- Which one would...- The light one. - Right.
0:15:10 > 0:15:14And is that because of the person, or because of their surroundings?
0:15:14 > 0:15:16- Surroundings.- Right, so, if I...
0:15:16 > 0:15:19Words of wisdom. Many words of wisdom!
0:15:19 > 0:15:23So, if I change the surroundings, will that change your mind?
0:15:23 > 0:15:26- Yeah, it will.- Give it a go, innit? Give it a go, try it.- Give it a go.
0:15:26 > 0:15:28- Are we cool with that?- Yeah, cool.
0:15:28 > 0:15:31And that's the idea I've got in my head - you've done your body,
0:15:31 > 0:15:34you've done your fitness, now it's time to sort your mind out,
0:15:34 > 0:15:36- do you know what I mean?- Yeah.
0:15:36 > 0:15:38Just trust me, if it fails, it fails,
0:15:38 > 0:15:40but I can't see it failing,
0:15:40 > 0:15:43because I won't take no for an answer, and I think...
0:15:43 > 0:15:47- The dream team! - That's all right, innit?- Massive!
0:15:47 > 0:15:48- Do it!- Let's do it.
0:15:48 > 0:15:53'I think modelling, yeah, OK, they could do some modelling type stuff.'
0:15:53 > 0:15:56But I think the key element is presenting,
0:15:56 > 0:16:01whether it be backstage at events, could be on the red carpet,
0:16:01 > 0:16:05interviewing A-listers of the world, doesn't matter where it is,
0:16:05 > 0:16:09it could be New York, could be London, I've got good links
0:16:09 > 0:16:12with the Cannes Film Festival, the F1 in Monaco,
0:16:12 > 0:16:17so, taking them to different places and introducing them
0:16:17 > 0:16:21to big businesses, celebrities, anything, really.
0:16:26 > 0:16:28As a first step to stardom,
0:16:28 > 0:16:32agent Mark has arranged a photoshoot for the boys.
0:16:32 > 0:16:35They aim to put together a portfolio of pukka pics.
0:16:35 > 0:16:38The photoshoot today, we're going to use for branding,
0:16:38 > 0:16:42big companies, casting directors, producers, directors,
0:16:42 > 0:16:46to pitch them forward for casting for film, TV, maybe radio,
0:16:46 > 0:16:48magazines, that type of thing.
0:16:48 > 0:16:50In order to capture the boys at their best,
0:16:50 > 0:16:52no expense has been spared,
0:16:52 > 0:16:56and Mark has brought in professional models, make-up artists,
0:16:56 > 0:16:59a dresser and a creative director.
0:16:59 > 0:17:01Remember, when you're posing, you're advertising.
0:17:01 > 0:17:04So, it's a glamour-filled first for the boys,
0:17:04 > 0:17:06and they are pretty excited.
0:17:06 > 0:17:08How about doing it with this on my head
0:17:08 > 0:17:10and pretend that I don't know it's on my head?
0:17:10 > 0:17:13- Come on, got to be professional, yeah?- That's not professional!
0:17:13 > 0:17:14All right, all right.
0:17:14 > 0:17:16All these people here are supporting you,
0:17:16 > 0:17:21they've come from all over the place to make your life a reality,
0:17:21 > 0:17:26- the change - about that coloured room and stuff?- I remember that.
0:17:26 > 0:17:30- So, all these people... - This is the coloured room!
0:17:30 > 0:17:32This is the start, this is the beginning.
0:17:32 > 0:17:34Are you ready for make-up, boys?
0:17:34 > 0:17:36Oh, yeah. I'm ready, yeah.
0:17:36 > 0:17:38'I've never done a photoshoot before,'
0:17:38 > 0:17:41so, it's a nice new experience for me, really.
0:17:41 > 0:17:43And then just, like, smarten up his eyebrows a sec...
0:17:43 > 0:17:46- My eyebrows?- Yeah.- They're nice! - They're just a bit wonky.
0:17:46 > 0:17:50It's a different experience, something completely new.
0:17:50 > 0:17:52He needs foundation because he's got very red skin.
0:17:52 > 0:17:55Yes, sunburnt, that is. Burnt!
0:17:55 > 0:17:56I was happy with my eyebrows,
0:17:56 > 0:17:58but the woman said they needed smartening up,
0:17:58 > 0:18:00they weren't good enough, apparently,
0:18:00 > 0:18:02so she's smartening them up.
0:18:02 > 0:18:04Can you take this bangle off as well, please?
0:18:04 > 0:18:08Well, it's not a bangle, it's... It was off a monk, it was.
0:18:08 > 0:18:09Up in Merthyr.
0:18:09 > 0:18:13I know it's off a monk, but it's not for this shot, it looks messy.
0:18:13 > 0:18:16It looks like there is a dirty elastic band round your wrist.
0:18:16 > 0:18:18You wouldn't see a monk getting his eyebrows done, would you?
0:18:18 > 0:18:21- You don't see that, do you? - No, no, they're not allowed.
0:18:21 > 0:18:24We are in dodgy territory now, we might offend some monks and shit.
0:18:24 > 0:18:27Never, ever had this done before.
0:18:27 > 0:18:29First time I've had make-up on my face, haven't I?
0:18:29 > 0:18:31This could be happening every day,
0:18:31 > 0:18:34so, you could be doing a shoot here today,
0:18:34 > 0:18:36then you could be doing a shoot somewhere else,
0:18:36 > 0:18:38and this is how you'd be treated.
0:18:38 > 0:18:41If you were going on a TV programme early in the morning,
0:18:41 > 0:18:44you'd have to be there at, like, six, maybe five.
0:18:44 > 0:18:47And then he could be going live on TV at eight,
0:18:47 > 0:18:49and this is how you'd be treated, yeah?
0:18:49 > 0:18:52- Got it?- Well, all celebrities and all stars wear make-up, don't they?
0:18:52 > 0:18:55All men and that, don't they?
0:18:55 > 0:18:58Oh, your lips are looking nice there, Mark.
0:18:58 > 0:19:01Really nice lips, yeah, lovely.
0:19:01 > 0:19:03THEY CHUCKLE
0:19:03 > 0:19:07Whilst the boys prepare for their photo op, some 30 miles away
0:19:07 > 0:19:09in a gym outside Cardiff, 24-year-old Caitlin,
0:19:09 > 0:19:12the beauty and fitness model we met earlier,
0:19:12 > 0:19:15is already on her second workout of the day.
0:19:17 > 0:19:19I'm in the gym, 6am, for an hour,
0:19:19 > 0:19:23and then back to do a weight training session in the afternoon.
0:19:23 > 0:19:26And then you're looking at another hour session
0:19:26 > 0:19:28of cardio in the evening.
0:19:28 > 0:19:30So, I'm in the gym three hours a day, six days a week,
0:19:30 > 0:19:32sometimes seven.
0:19:32 > 0:19:34Caitlin's currently in training for the final
0:19:34 > 0:19:37of the European Beauty, Fitness and Fashion Competition.
0:19:37 > 0:19:40Within the competition that I'm going in for,
0:19:40 > 0:19:44it's called a fitness category, so, you want nice, rounded glutes,
0:19:44 > 0:19:48that's a big bum, and same with the legs, nice definition in the legs.
0:19:50 > 0:19:53I am actually very petite, so I've had to work on my legs,
0:19:53 > 0:19:56you're looking at two or three years I've been hammering them.
0:19:56 > 0:19:57It's hard, it is hard,
0:19:57 > 0:20:00because you are fighting with the natural genetics.
0:20:00 > 0:20:03The current world champion is actually Brazilian,
0:20:03 > 0:20:05so you've got the typical Brazilian look -
0:20:05 > 0:20:08the big legs, big bum, very petite on the waist.
0:20:08 > 0:20:12That's the kind of desired look that we're going for.
0:20:12 > 0:20:15Caitlin's Brazilian regime is tough on her body
0:20:15 > 0:20:18and her pockets are taking a hammering too.
0:20:18 > 0:20:20I've actually got three memberships running currently.
0:20:20 > 0:20:23I've got one which is based in Gorseinon,
0:20:23 > 0:20:26one which is up here, which is this gym in Cardiff,
0:20:26 > 0:20:28and then I've got one in Llanelli as well.
0:20:28 > 0:20:30You're looking at each membership is about £35 a month.
0:20:30 > 0:20:33You do have the advantage of the student discount,
0:20:33 > 0:20:34even though it's not that much.
0:20:34 > 0:20:36You'd be looking at £5 off.
0:20:36 > 0:20:38I travel to London a lot as well
0:20:38 > 0:20:40for the competitions and the preparation,
0:20:40 > 0:20:42so you're looking at, every time I go up to London,
0:20:42 > 0:20:43it's £20 for a gym pass.
0:20:43 > 0:20:46I'm training up there every Friday, Saturday and Sunday.
0:20:46 > 0:20:48That's £60 alone, just for three days' worth of training,
0:20:48 > 0:20:52and that's pretty much every weekend throughout 2015,
0:20:52 > 0:20:54so you can imagine how much it adds up.
0:20:56 > 0:21:00Well, taking in fuel and gym fees alone, there won't be much change
0:21:00 > 0:21:04from £10,000, and that's just the start of Caitlin's costs.
0:21:04 > 0:21:09I am a bit obsessive with my hair, my nails, my waxing, fake tans...
0:21:09 > 0:21:11You're looking at £300 or £400,
0:21:11 > 0:21:13- once, maybe... - CASH REGISTER RINGS
0:21:13 > 0:21:16..for things such as lip enhancements, Botox,
0:21:16 > 0:21:19and that's probably once every 8 to 12 weeks.
0:21:19 > 0:21:20You're looking at about
0:21:20 > 0:21:23- £200 or £300 each time... - CASH REGISTER RINGS
0:21:23 > 0:21:25..and that's based in South Wales.
0:21:25 > 0:21:27In London, you're looking at tripling,
0:21:27 > 0:21:30- if not quadrupling, those prices. - CASH REGISTER RINGS
0:21:30 > 0:21:32I live in my gym clothes.
0:21:32 > 0:21:33Even things such as trainers -
0:21:33 > 0:21:37I think the last pair I bought was £140 for a pair of trainers,
0:21:37 > 0:21:40and you're going through them, you know, once every two months.
0:21:40 > 0:21:42CASH REGISTER RINGS
0:21:42 > 0:21:44I go through six meals a day.
0:21:44 > 0:21:48Fish - £5 a packet and I go through two a day.
0:21:48 > 0:21:51Chicken breast, I'm probably going through a packet a day.
0:21:51 > 0:21:55Food, in general, you're looking at about £400 a month, £500 a month.
0:21:55 > 0:21:59CASH REGISTER RINGS But single largest expense -
0:21:59 > 0:22:02Caitlin's bespoke performance costumes.
0:22:04 > 0:22:07I'll start with this purple one here.
0:22:07 > 0:22:14This, I wore for the WBFF European Competition.
0:22:14 > 0:22:18This one was around the £400 mark.
0:22:18 > 0:22:21This, I also bought on the same day, as well.
0:22:21 > 0:22:22This one was my theme-wear.
0:22:22 > 0:22:26It also comes with this as a headpiece.
0:22:26 > 0:22:30I think this was around £450.
0:22:30 > 0:22:33This one here, which is my favourite so far,
0:22:33 > 0:22:36I wore this for the World Championships in Vegas.
0:22:36 > 0:22:40This one was, I think, £500.
0:22:40 > 0:22:42This one, the bottoms, they are quite revealing,
0:22:42 > 0:22:44and the bikinis are only getting smaller.
0:22:44 > 0:22:45They used to be a lot bigger
0:22:45 > 0:22:48but, obviously, it's to show off more of the physique,
0:22:48 > 0:22:51but it's also, then, where fitness meets fashion.
0:22:51 > 0:22:55This one, then, the headpiece and the cuffs and then the headdress -
0:22:55 > 0:22:58there, you're going to be looking at about £800 for that one.
0:22:58 > 0:23:00The final piece, then.
0:23:00 > 0:23:02This is to do with a theme-wear round.
0:23:02 > 0:23:05Erm, the theme I wanted to go for was actually Tinkerbell
0:23:05 > 0:23:08and these are all individual gold leaves.
0:23:08 > 0:23:12This one, I think, was around the £2,000 mark.
0:23:12 > 0:23:15I'd say the value of all the bikinis there,
0:23:15 > 0:23:18you're looking at around £6,000 or £7,000,
0:23:18 > 0:23:20- just on the bikinis on the table. - CASH REGISTER RINGS
0:23:20 > 0:23:23I do have the benefit of the fact that my parents support fully
0:23:23 > 0:23:27what I do and they are prepared to help in every way possible.
0:23:27 > 0:23:30I do think that they have their days where they wish I didn't...
0:23:30 > 0:23:33I didn't pick such an expensive hobby.
0:23:33 > 0:23:36As the Bank of Mum and Dad, do I faint on camera
0:23:36 > 0:23:38- or should we wait till I come off? - Up to you!
0:23:38 > 0:23:41Dad Paul is an undertaker by trade,
0:23:41 > 0:23:45but Caitlin's pricey hobby won't be driving him to an early grave.
0:23:45 > 0:23:49We do our best to support her and I think anything people do,
0:23:49 > 0:23:51these days, is expensive.
0:23:51 > 0:23:53I suppose I could be fairly lucky
0:23:53 > 0:23:55that she didn't go into horse-jumping
0:23:55 > 0:23:57or want to do Formula One racing.
0:23:57 > 0:24:02I'm lucky enough that my uni degree and my past qualifications
0:24:02 > 0:24:05have been sports-based, have been nutrition based
0:24:05 > 0:24:07so, you know, I do have that opportunity
0:24:07 > 0:24:09of going down that route,
0:24:09 > 0:24:12where I can actually make some money off the back of it.
0:24:12 > 0:24:18Some people are paying, you know, 10, 20, £30,000-plus a year,
0:24:18 > 0:24:20just for, at the end, to get a plastic trophy,
0:24:20 > 0:24:22and that's all it is.
0:24:22 > 0:24:25It is extreme but I wouldn't trade it.
0:24:32 > 0:24:35Let me have a look at it. Can you take a photograph for me, please?
0:24:35 > 0:24:37Meanwhile, back at the photoshoot...
0:24:37 > 0:24:39Whatever you do, don't put your arm like that.
0:24:39 > 0:24:42With your elbow out like this, you look like you have a massive elbow.
0:24:42 > 0:24:44Wannabe "Ant and Decs" Marc and Corey
0:24:44 > 0:24:49are being given a crash course in modelling by creative director Alia.
0:24:49 > 0:24:52OK, a good thing to do with your face... Don't smile like that.
0:24:52 > 0:24:54Just, right, your eyes give it away.
0:24:54 > 0:24:57If you look scared in your eyes, you'll look scared in this shot,
0:24:57 > 0:25:01so imagine this camera is, like, a really hot girl that you fancy.
0:25:01 > 0:25:03You want to look at the camera like you want her.
0:25:03 > 0:25:05You want to make love to the camera. That's what it's for.
0:25:05 > 0:25:07- Make love to it. - Yeah, you want to...
0:25:07 > 0:25:10- I want to make love to this camera. - It's the most beautiful woman...
0:25:10 > 0:25:12'I didn't expect it to be as much work as it was, to be honest.'
0:25:12 > 0:25:14Sit up a bit more, cos you look too slack.
0:25:14 > 0:25:16'When you look at a photo, you just think that's just'
0:25:16 > 0:25:18someone taking a photo of someone
0:25:18 > 0:25:21but being in there for about half an hour,
0:25:21 > 0:25:24and it's draining, and that was just a one-shot, you know?
0:25:24 > 0:25:26'I was nervous, first of all.'
0:25:26 > 0:25:28That's why I didn't have a clue what to do.
0:25:28 > 0:25:29Look at the camera all sexily,
0:25:29 > 0:25:32like a beautiful woman that you want to sleep with or whatever.
0:25:32 > 0:25:34- Like, work her.- Yeah, yeah.
0:25:34 > 0:25:37'I was just listening to what they were saying and following them,
0:25:37 > 0:25:38'and I tried my best. If...'
0:25:38 > 0:25:40I don't know if I done any good. Maybe I didn't.
0:25:40 > 0:25:44Stop rolling these arm bits up. It looks so bloody bad.
0:25:44 > 0:25:45It's like what they do in, like, the '80s,
0:25:45 > 0:25:48on the, like, with hillbilly rockers or something.
0:25:48 > 0:25:50'Modelling is... It is quite odd.'
0:25:50 > 0:25:53All right, so, Marc... Down. Cool. Point here. Point at me.
0:25:53 > 0:25:54'It's not easy when you're there'
0:25:54 > 0:25:56and you feel all hot and the camera is on you.
0:25:56 > 0:25:58More angle in your finger. That's it. Cool.
0:25:58 > 0:25:59A bit of growl in your lip.
0:25:59 > 0:26:01Like "rrrr".
0:26:01 > 0:26:04- That's the one, that's the one, that's the one.- That's it.
0:26:04 > 0:26:06I think Corey and Marc, I mean, when they first came in,
0:26:06 > 0:26:09I didn't know who they were. I'd not met them before
0:26:09 > 0:26:12and, yeah, everyone was messing around a lot and they didn't listen.
0:26:12 > 0:26:13Focus. Don't lose the plot.
0:26:13 > 0:26:15One, two...
0:26:15 > 0:26:18Perfect. That's exactly how you should be.
0:26:18 > 0:26:20Exactly how you should be.
0:26:20 > 0:26:24CAMERA SHUTTER CLICKS
0:26:24 > 0:26:26But I think now they've actually really listened
0:26:26 > 0:26:27to what I've told them
0:26:27 > 0:26:31and appreciated, you know, that I'm not being horrible to them.
0:26:31 > 0:26:33I just want to see them improve themselves.
0:26:33 > 0:26:36- This is like a joke shot, now. This is comedy.- A little reflection.
0:26:36 > 0:26:38So we've done beauty, we've done commercial -
0:26:38 > 0:26:40- now we want a comedy shot. - Funny boys.
0:26:40 > 0:26:42'Cos I do believe that they can do very well.
0:26:42 > 0:26:44'They've both got great looks.
0:26:44 > 0:26:46'They're genuinely really lovely guys.
0:26:46 > 0:26:48'Both of them are very sweet, very caring guys.'
0:26:48 > 0:26:51- Will somebody be in the middle? - Turn around and we go like that.
0:26:51 > 0:26:53It's not easy but I think I could definitely do it again.
0:26:53 > 0:26:55I didn't find it "hard" hard.
0:26:55 > 0:26:57Be sexy. Yeah, that's it. Good. Good.
0:26:57 > 0:27:00'If the opportunity ever came up again, I'd definitely take it.'
0:27:00 > 0:27:01Then, maybe with a bit more experience
0:27:01 > 0:27:03I could possibly do it for a living or something.
0:27:03 > 0:27:06- MARK:- What I've seen with the boys today,
0:27:06 > 0:27:08I see a lot of difference in them already. They're listening.
0:27:08 > 0:27:10- Give us a little "ah-hah".- Ah-hah.
0:27:10 > 0:27:12- No, not you. - SHE LAUGHS
0:27:12 > 0:27:15Obviously, there's a long road ahead, but I think I, you know,
0:27:15 > 0:27:20I believe in them. I think they've got a good possibility to go far.
0:27:20 > 0:27:23That's all they need - is people to trust in them
0:27:23 > 0:27:25and see them the way that I see them.
0:27:25 > 0:27:28They have an inside that can come out
0:27:28 > 0:27:31which maybe they haven't had the opportunity to show yet.
0:27:31 > 0:27:34'It's like a flower, I suppose - they're just about to blossom,'
0:27:34 > 0:27:37and it's just nurturing that plant, watering it,
0:27:37 > 0:27:40and I think everything else should fit into place.
0:27:40 > 0:27:43So I'm... Happy days.
0:27:43 > 0:27:44Mental.
0:27:44 > 0:27:48CAMERA SHUTTER CLICKS
0:27:48 > 0:27:49- Oi! Oi!- Wahey!- Oi! Oi!
0:27:49 > 0:27:52Next time on Young, Welsh And Pretty Skint...
0:27:52 > 0:27:54Her name, my mouth.
0:27:54 > 0:27:56It works, yeah.
0:27:56 > 0:27:59..can two young entrepreneurs make their dreams come true...
0:27:59 > 0:28:00Ta-da!
0:28:00 > 0:28:03..to open the UK's largest 24-hour gym...
0:28:03 > 0:28:05They say size matters.
0:28:05 > 0:28:09..then fill it with the world's biggest ass class?
0:28:11 > 0:28:14Caitlin gets kitted out for the European finals...
0:28:14 > 0:28:16It works really well with the bikini, doesn't it?
0:28:16 > 0:28:18- Yeah, it does.- Mad Max.
0:28:20 > 0:28:24..and Marc and Corey are put through their paces at presenter school.
0:28:24 > 0:28:27- Tell yourself you can do this advert.- I can do this advert.
0:28:27 > 0:28:29- You can be a celebrity. - I can be a celebrity.
0:28:29 > 0:28:33- You can be whoever you want to be! - I can be whoever I want to be!- Good!