0:00:04 > 0:00:08South Wales has more gyms, tanning salons
0:00:08 > 0:00:11and beauty parlours per square mile than anywhere else in Britain.
0:00:14 > 0:00:16It's a recession-busting industry,
0:00:16 > 0:00:20grossing an estimated £2 billion a year.
0:00:20 > 0:00:23If you're good-looking, you get a better life.
0:00:23 > 0:00:28And it's fuelled by the wants and desires of a generation.
0:00:28 > 0:00:32- Is it all about men?- Is it?- Is it all about attracting a mate?- Is it?
0:00:32 > 0:00:34To procreate? Ha-ha!
0:00:34 > 0:00:36I think it's part of our culture.
0:00:36 > 0:00:38For the Welsh under-30s,
0:00:38 > 0:00:44hymns and arias have been replaced by protein and shakes and Botox.
0:00:44 > 0:00:46How you look is who you are.
0:00:46 > 0:00:49If you wake up in the morning and you look in the mirror
0:00:49 > 0:00:50and you hate yourself,
0:00:50 > 0:00:53it's going to be very difficult to carry on your day in a positive way.
0:00:53 > 0:00:55Like I've always said to Matthew,
0:00:55 > 0:00:58it's better to be looked at than overlooked.
0:00:58 > 0:00:59Simple as that.
0:00:59 > 0:01:02But beauty doesn't come cheap.
0:01:02 > 0:01:05You're looking at around £6,000 or £7,000 just on bikinis.
0:01:05 > 0:01:07Don't tell anybody,
0:01:07 > 0:01:09I've spent, like, two grand in the last two and a half weeks.
0:01:09 > 0:01:11What?! On what?
0:01:11 > 0:01:15In these tight economic times, what drives the muscled men,
0:01:15 > 0:01:18the tattooed girls...
0:01:18 > 0:01:20Do you like it?
0:01:20 > 0:01:24..and the image-obsessed gym bunnies to push their bodies
0:01:24 > 0:01:26and their bank balances to the brink,
0:01:26 > 0:01:31leaving them all feeling young, Welsh and pretty skint.
0:01:39 > 0:01:43We live in an age where everyone under 30 seems to want
0:01:43 > 0:01:45bits of a celebrity's body.
0:01:45 > 0:01:48Some girls want Katie Perry's boobs,
0:01:48 > 0:01:50others, Kylie Jenner's lips.
0:01:52 > 0:01:57Some boys want tats like Justin Bieber or a rack like David Gandy.
0:01:57 > 0:02:01But there's one slice of celebrity anatomy the whole world would
0:02:01 > 0:02:03appear to aspire to.
0:02:03 > 0:02:05Squeeze!
0:02:05 > 0:02:06Come on!
0:02:06 > 0:02:08Kim Kardashian's ass.
0:02:10 > 0:02:14Which probably explains why all across South Wales,
0:02:14 > 0:02:17gyms are currently stuffed to capacity with bouncing butts.
0:02:17 > 0:02:20My busiest class is called Ass Class.
0:02:20 > 0:02:23For fitness and beauty entrepreneurs Kate Austin
0:02:23 > 0:02:28and Caz Roberts, Ass Class is definitely where it's at,
0:02:28 > 0:02:32even if they hold theirs in a tyre garage just outside of Bridgend.
0:02:32 > 0:02:34Everybody wants a butt these days.
0:02:34 > 0:02:38It's just the fashionable thing to have. Toned legs and a nice bum.
0:02:38 > 0:02:41With what's on TV at the moment, the Kardashians, the J-Lo bum,
0:02:41 > 0:02:45it seems what all women want is a big bum, little waist.
0:02:45 > 0:02:48It's good for me, it's good for business.
0:02:48 > 0:02:51Everybody wants to know how to build it and I know how, so...
0:02:51 > 0:02:53And whilst Kate takes care of business,
0:02:53 > 0:02:55Caz is in charge of marketing.
0:02:55 > 0:02:57Or rather, her bum is.
0:02:57 > 0:03:00I get comments on my bum all the time.
0:03:00 > 0:03:04Bit of a trademark with this place. Kate uses my bum as advertising.
0:03:04 > 0:03:07In fact, Caz's bum has got its own Facebook page
0:03:07 > 0:03:10and over 5,000 followers.
0:03:10 > 0:03:12I absolutely love it.
0:03:12 > 0:03:15I love the attention I get from it, I love taking photos of it.
0:03:15 > 0:03:18A lot of the mums here, they said they've got pictures of me
0:03:18 > 0:03:22on their walls, in their creche, and their ideal bum...
0:03:22 > 0:03:26It's not fair, I don't even get to see it. It's on the back of me.
0:03:26 > 0:03:30It seems that here in South Wales, where there's ass, there's brass.
0:03:30 > 0:03:33Canny Kate's charging just £1 a session and she's ramming them in.
0:03:33 > 0:03:37We've been here four months and in the four months we've been here,
0:03:37 > 0:03:40it's just under 500 people have come and signed up with us.
0:03:42 > 0:03:47In fact, there's so many bucks in big butts that Kate's just sunk all
0:03:47 > 0:03:50of her assets into a warehouse she's hoping to turn into the UK's
0:03:50 > 0:03:52largest 24-hour gym.
0:03:54 > 0:03:58This is our new playground, where we can take all our classes.
0:03:58 > 0:04:01The rooms we've got down the bottom there, they're going to be
0:04:01 > 0:04:04permanently set up for our boxing rooms and our spinning rooms.
0:04:04 > 0:04:07We've got changing rooms on the sides here,
0:04:07 > 0:04:08we're having a stage built.
0:04:08 > 0:04:11- We're having a stage, we can't wait.- Our own stage!
0:04:11 > 0:04:13Disco lights are being put in, so we can have classes
0:04:13 > 0:04:16done in the dark with disco lights on and things like that.
0:04:16 > 0:04:19But this is actually not the gym space.
0:04:19 > 0:04:21You may think, oh, that's big. Nope.
0:04:21 > 0:04:23- This is a nice area.- Come with us.
0:04:25 > 0:04:29This is actually going to be the main gym space.
0:04:36 > 0:04:39- What can you say? It's huge.- Not small.
0:04:39 > 0:04:42They say size matters.
0:04:42 > 0:04:45I was never one to be subtle.
0:04:45 > 0:04:47As you can see, nothing's been done yet.
0:04:47 > 0:04:51You can't actually see anything yet. And so far, we've spent 180 grand.
0:04:51 > 0:04:54When we've finished permanently in the future as well,
0:04:54 > 0:04:56it'll be not far off half a million.
0:04:56 > 0:04:59All we need now is 500 men and we've got 1,000 members.
0:04:59 > 0:05:03If we've got 1,000 members, we're covering all our costs then. So...
0:05:03 > 0:05:07- Easy.- Her name, my mouth. - It works, yeah.
0:05:07 > 0:05:11Kate and Caz are giving themselves 12 weeks to recruit
0:05:11 > 0:05:15another 500 members and open the doors of their mega gym
0:05:15 > 0:05:18and we'll return later to see how they're getting on.
0:05:21 > 0:05:25And in her Bryncoch salon, 26-year-old beautician Jade and
0:05:25 > 0:05:30her friend Gemma agree that hot gym- toned bodies are very much in vogue.
0:05:30 > 0:05:33What really tickles me on a night out - a boy will be like,
0:05:33 > 0:05:35"Been doing squats, have you, babe?"
0:05:35 > 0:05:38And I can't figure out whether he's taking the pee or whether
0:05:38 > 0:05:42I actually look like I've done squats, but I haven't done squats.
0:05:42 > 0:05:45There's so many people out there lately that are going to the gym
0:05:45 > 0:05:48and trying to tone up and everything.
0:05:48 > 0:05:50There's just so much pressure.
0:05:50 > 0:05:54For women, especially, I think, to have the body and look good
0:05:54 > 0:05:56and feel good and whatever and I just think, why?
0:05:56 > 0:05:58Who are you...? For who?
0:05:58 > 0:06:02You know? You want to be doing it for yourself, not for other people.
0:06:02 > 0:06:05- Cos it wasn't like that when we were in school, was it?- Oh, my gosh, no.
0:06:05 > 0:06:08It's always been like, "Are you a boob person or a bum person?"
0:06:08 > 0:06:10And some people are both. Um...
0:06:10 > 0:06:14Maybe it's the girls that have got a better arse than their face,
0:06:14 > 0:06:16I don't know.
0:06:16 > 0:06:18Body like a god, face like a dog.
0:06:18 > 0:06:20I don't know. Maybe they need to...
0:06:20 > 0:06:23You can change the appearance of your bum but you can't do your face.
0:06:23 > 0:06:26You can't, yeah. You can have Botox and stuff, can't you?
0:06:26 > 0:06:29But why do you think people are sort of like trying to get
0:06:29 > 0:06:31the perfect arse?
0:06:31 > 0:06:33God only knows. Why are girls...?
0:06:33 > 0:06:36Girls are forever trying to play with their bodies, won't they?
0:06:36 > 0:06:40It's so sad because most people do it for men.
0:06:40 > 0:06:43Do you agree that men don't mind having a woman that doesn't
0:06:43 > 0:06:46work out, but a girl could never go out with a man who's got boobs?
0:06:46 > 0:06:49- Is that just me? I don't know. Do you know what I mean?- Yeah.
0:06:49 > 0:06:52- It's OK for a girl to be a little bit...- Yeah, I don't know.
0:06:52 > 0:06:55Some guys prefer that, though, don't they?
0:06:55 > 0:06:58A lot of guys say they prefer curvy girls.
0:06:58 > 0:07:01Mm. Then look how amazing skinny girls look in a dress. Look at you.
0:07:01 > 0:07:03- You can wear anything you want. - I can't.- Anything.
0:07:03 > 0:07:05Yes, you can. You can wear anything.
0:07:05 > 0:07:08- And you've got small boobs, so you can...- Thanks for that.
0:07:08 > 0:07:11You can manipulate them... No, you know what I mean.
0:07:11 > 0:07:13You've got like, you know... you've got pert little boobs.
0:07:13 > 0:07:16I won't when I have my boobs done.
0:07:16 > 0:07:19Can't believe you want to go under the knife.
0:07:19 > 0:07:21Why? But that's another thing that women,
0:07:21 > 0:07:24you know...talk about having done and stuff.
0:07:24 > 0:07:26I'd have loads done, I would.
0:07:26 > 0:07:28What would you have done?
0:07:28 > 0:07:30- Lips, Botox...- Mm.- And...
0:07:31 > 0:07:33..boobs.
0:07:33 > 0:07:36But again, that's not for vanity reasons.
0:07:36 > 0:07:39It's not because I want to get them out and show them off and stuff.
0:07:39 > 0:07:41It's to feel more confident in my body, you know?
0:07:41 > 0:07:44Like I said, it's all in here and it's all in the mind.
0:07:44 > 0:07:47- So it's not for men, it's for yourself?- Definitely not for men.
0:07:47 > 0:07:50I would never change any part of my body for any man. Never.
0:07:50 > 0:07:53When you dress a certain way and if you've got everything on show, you
0:07:53 > 0:07:56attract the wrong kind of attention off the men then when you're out.
0:07:56 > 0:07:58You know? And it's... And then...
0:07:58 > 0:08:00All the men that we attract are married.
0:08:00 > 0:08:02- Shhh!- You!
0:08:02 > 0:08:06They're all married! Buggers! Buggers they are.
0:08:06 > 0:08:08And I'm never getting married.
0:08:08 > 0:08:11- Ever.- Why?- Because, like... - You don't trust them.
0:08:11 > 0:08:13(You just can't trust anybody, can you?)
0:08:13 > 0:08:16I-I always thought, you know, older men, more mature,
0:08:16 > 0:08:20more this and more that. Definitely NOT. Definitely NOT.
0:08:20 > 0:08:23- More immature, I'd say, some. - Married!
0:08:23 > 0:08:27Yeah... Men are never happy with what they've got.
0:08:27 > 0:08:29But then, neither are women!
0:08:32 > 0:08:34DOG BARKS
0:08:34 > 0:08:36Ooh!
0:08:36 > 0:08:39Last time, on Young, Welsh and Pretty Skint,
0:08:39 > 0:08:41we caught up with Corey and Marc,
0:08:41 > 0:08:44two 20-something goodtime guys who live to party.
0:08:44 > 0:08:48Just go, "Whoa!" Swallow the vodka and pop, baby. Boom-boom!
0:08:48 > 0:08:50Looking to move on in life,
0:08:50 > 0:08:53they've recently hooked up with Llanelli-based talent agent,
0:08:53 > 0:08:55Mark Paul Jones.
0:08:55 > 0:08:58Right, what do you want to do in the next five years?
0:08:58 > 0:09:00Agent Mark has a vision.
0:09:00 > 0:09:03To use the boys' natural exuberance and energy to mould them
0:09:03 > 0:09:06into the next Ant and Dec.
0:09:06 > 0:09:08- That's the one, innit?- Massive!
0:09:08 > 0:09:12Agent Mark reckons the boys will make good models and presenters.
0:09:12 > 0:09:16And he's already splashed out on an expensive photo session to
0:09:16 > 0:09:20furnish them with a professional portfolio.
0:09:20 > 0:09:23Now he feels they're ready for the next step,
0:09:23 > 0:09:25a day of celebrity schooling,
0:09:25 > 0:09:30starting with a catwalk workshop from creative director, Aliya.
0:09:30 > 0:09:34You've got to get you own style, you know, if you want to focus somewhere
0:09:34 > 0:09:37that's not on anybody, so don't look at anybody, just look at the wall.
0:09:37 > 0:09:40You got to stand really tall and then have a really casual walk.
0:09:40 > 0:09:44You know, stomp a bit, be yourself, you get to the end, you pose.
0:09:44 > 0:09:47And you turn and you walk away.
0:09:47 > 0:09:50Marc and Corey have spent a lifetime posing
0:09:50 > 0:09:53and preening around the pubs and clubs of South Wales.
0:09:53 > 0:09:56Look at me! Look at me! You love it!
0:09:56 > 0:09:59But can they transfer these skills to the catwalk?
0:09:59 > 0:10:02Well, the boys are willing to give the opportunity their all.
0:10:02 > 0:10:06Me and Marc have got a fantastic starting point with Mark,
0:10:06 > 0:10:09the agent, that we could never have had if we hadn't met him.
0:10:09 > 0:10:13This can be your work. This can be your job. Become the room.
0:10:13 > 0:10:18- Be part of it. You are it.- Yeah. - Stand tall!- Wait, wait, wait!
0:10:18 > 0:10:21Because Mark has given me these opportunities, I'm going
0:10:21 > 0:10:24to apply myself to it and really go for it.
0:10:24 > 0:10:27Feel your centre point of your body...
0:10:27 > 0:10:29I just want to try and achieve something.
0:10:29 > 0:10:31I'm just trying to push on and see what happens
0:10:31 > 0:10:33now this year now, with Mark.
0:10:33 > 0:10:36I'm getting older now, so I've definitely moved on.
0:10:36 > 0:10:38Like, trying to actually achieve something now
0:10:38 > 0:10:40and just trying to get somewhere in my life.
0:10:40 > 0:10:44Because going out all the time, it's not really getting anywhere, is it?
0:10:44 > 0:10:47Marc has just turned 30.
0:10:47 > 0:10:49- Pose, turn.- Pose, yeah?
0:10:49 > 0:10:51Go on, then, walk to me, then.
0:10:51 > 0:10:54- Corey is 22. - So you look good.
0:10:54 > 0:10:56You've got a good shape, you've got a good face, work it.
0:10:56 > 0:10:59- Look at you, is it? - Yeah, look at me, pose. - HE KISSES AIR
0:10:59 > 0:11:04Both are still living at home and doing the same dead-end job.
0:11:04 > 0:11:06Well, I'm doing security at the moment.
0:11:06 > 0:11:10At the moment, I'm working still in security but I work at a hostel.
0:11:10 > 0:11:12They both want more out of life.
0:11:12 > 0:11:15Good. Perfect.
0:11:15 > 0:11:18I don't just want to stay in Swansea all my life.
0:11:18 > 0:11:19I want to go out and I want to be successful.
0:11:19 > 0:11:21I want to achieve things.
0:11:21 > 0:11:23Remember, you're selling products when you're on the runway.
0:11:23 > 0:11:26So you're selling your outfit. You can grab your T-shirt and pose.
0:11:26 > 0:11:28Flick your hair.
0:11:28 > 0:11:31Mark is coming to me and is putting all these things on the table.
0:11:31 > 0:11:33And it would be stupid of me to turn it down, you know?
0:11:33 > 0:11:35There's talks about going to Ibiza,
0:11:35 > 0:11:38- there's talks about going to America.- Now, interrupt...
0:11:38 > 0:11:40So, you have to, like, pose with each other.
0:11:40 > 0:11:43Mark is a very ambitious person and I'm sure if he has his way,
0:11:43 > 0:11:45we'll be flying all around the world,
0:11:45 > 0:11:49having a good craic, enjoying our lives.
0:11:49 > 0:11:51- Boom! - HE CHUCKLES
0:11:51 > 0:11:54If Corey and Marc are to make it onto the world stage,
0:11:54 > 0:11:57they'll probably need more than an ability to walk in a straight line.
0:11:57 > 0:12:01And later we'll see that they do indeed have some as yet
0:12:01 > 0:12:03undiscovered talents.
0:12:03 > 0:12:04Perfect!
0:12:06 > 0:12:10Last time, on Young, Welsh and Pretty Skint, we met Caitlin,
0:12:10 > 0:12:15a 24-year-old live-at-home student, who spends all of her spare time and
0:12:15 > 0:12:20cash competing in beauty, fitness and fashion modelling competitions.
0:12:20 > 0:12:22It's where fitness meets fashion.
0:12:22 > 0:12:24Over the last four years,
0:12:24 > 0:12:28Caitlin and her parents have spent tens of thousands of pounds
0:12:28 > 0:12:32on the daily training, specialised diet, beauty treatments
0:12:32 > 0:12:35and couturier costumes that fuel her hobby.
0:12:35 > 0:12:38You're looking at around £6,000 or £7,000
0:12:38 > 0:12:40just on the bikinis on the table.
0:12:40 > 0:12:44Caitlin realises that some people might find her expensive hobby
0:12:44 > 0:12:45a bit bizarre.
0:12:45 > 0:12:49Changing the way you look, just for a plastic trophy,
0:12:49 > 0:12:51is a bit extreme, I suppose, in some aspects.
0:12:51 > 0:12:53But now all her hard work
0:12:53 > 0:12:57and her parents' hard cash could be about to pay off.
0:12:58 > 0:13:00Last year, Caitlin came fifth
0:13:00 > 0:13:05in the World Beauty Fitness and Fashion competition in Las Vegas.
0:13:05 > 0:13:07Next week, this year's competition
0:13:07 > 0:13:10is being held at the O2 Arena in London.
0:13:12 > 0:13:15If Caitlin wins, she'll get a few hundred quid
0:13:15 > 0:13:18and a plastic trophy.
0:13:18 > 0:13:21But she could also find herself showered in lucrative
0:13:21 > 0:13:25modelling contracts, endorsements and sponsorship deals.
0:13:28 > 0:13:32So today, Caitlin's driven to Staffordshire for a costume
0:13:32 > 0:13:36fitting with designer Janine Clarson.
0:13:36 > 0:13:40Janine's company make bespoke handmade costumes for the dance
0:13:40 > 0:13:41and fashion industry.
0:13:41 > 0:13:45Caitlin's engaged Janine and her team to design and make the bikini
0:13:45 > 0:13:49and evening-theme wear for her shot at next week's title.
0:13:51 > 0:13:54Today's fitting will be the first time that Caitlin has seen
0:13:54 > 0:13:55the designs.
0:13:55 > 0:13:58Hoping to gain a competitive edge,
0:13:58 > 0:14:01she has asked for a bikini with a tight Brazilian cut
0:14:01 > 0:14:04and Janine seems worried about how it will look.
0:14:04 > 0:14:06Ooh!
0:14:06 > 0:14:08- It looks tiny, doesn't it? - I know.
0:14:08 > 0:14:09JANINE LAUGHS
0:14:12 > 0:14:13Whoo! OK...
0:14:15 > 0:14:18- Argh!- Are your boobs in? - Yeah.
0:14:18 > 0:14:21Oh, my God, they're tiny!
0:14:21 > 0:14:24Look at that little bum!
0:14:24 > 0:14:25Janine and I had discussed
0:14:25 > 0:14:29that we needed to go smaller on the actual bikini itself.
0:14:29 > 0:14:31Because when I competed at the Worlds in Vegas, it was just,
0:14:31 > 0:14:34mine in comparison to the rest of the girls, they went
0:14:34 > 0:14:37for a lot more of a Brazilian style, which is a smaller-cut bikini.
0:14:37 > 0:14:38So that's what we opted for.
0:14:38 > 0:14:42This one's definitely the smallest one so far!
0:14:42 > 0:14:43No. Love it!
0:14:43 > 0:14:48Caitlin's itsy-bitsy teeny-weeny 2,000 hand-glued crystals bikini
0:14:48 > 0:14:50is just the entree.
0:14:50 > 0:14:53It's her design for the evening-theme wear
0:14:53 > 0:14:56that Janine is hoping will blow the judges' minds.
0:14:56 > 0:15:01I think the competitors want to be as sparkly as they possibly can.
0:15:01 > 0:15:04Again, with anything that's going to be a trend,
0:15:04 > 0:15:07I try and just do something a little bit different.
0:15:07 > 0:15:10As in, I think there will be a lot of feathers out there on stage.
0:15:10 > 0:15:14So we've twisted it and put Caitlin into, like, the gladiator warrior.
0:15:14 > 0:15:16We just need to pull this quite tight.
0:15:16 > 0:15:18You might feel a little bit choked at first.
0:15:18 > 0:15:20An intricate and arresting ensemble,
0:15:20 > 0:15:25simultaneously evoking Game of Thrones, Lady Gaga, Dolly Parton
0:15:25 > 0:15:29and Liberace, Caitlin's gladiator costume is a thing of singular
0:15:29 > 0:15:32vision and some hard labour.
0:15:32 > 0:15:36The different costumes take different amounts of stones.
0:15:36 > 0:15:40The gladiator would roughly be around about 7,000 stones.
0:15:40 > 0:15:43And that takes, from start to finish, around about four days.
0:15:43 > 0:15:46Happily, Caitlin's delighted with the results.
0:15:46 > 0:15:51- It works really well with the bikini, doesn't it?- Yeah.- Love it.
0:15:51 > 0:15:54Mad Max!
0:15:54 > 0:15:59All in, the costume and bikini have cost Caitlin a cool 850 quid.
0:15:59 > 0:16:02Let's hope it's enough to ruffle a few feathers at the finals
0:16:02 > 0:16:06of next week's International Beauty, Fitness and Fashion competition.
0:16:06 > 0:16:08CAR HORN BEEPS
0:16:10 > 0:16:12Back in Swansea,
0:16:12 > 0:16:15having already mastered their inner Derek Zoolander,
0:16:15 > 0:16:19wannabe Ant and Dec, Marc and Corey, are now getting a pep talk
0:16:19 > 0:16:23from agent Mark before they embark on their next celebrity challenge.
0:16:23 > 0:16:26Have you ever seen one person build a house? No.
0:16:26 > 0:16:28You've got to take your mind over everything.
0:16:28 > 0:16:32People need to see your inside outside.
0:16:32 > 0:16:35And because you see what you've got inside,
0:16:35 > 0:16:38both of you, but other people may not see that yet.
0:16:38 > 0:16:41You have to give them something to believe in.
0:16:41 > 0:16:43So the next thing we're going to do is what?
0:16:43 > 0:16:47- We're going to do some commercial training with you now. - What do you feel like?
0:16:47 > 0:16:49- Are you ready?- Why not?
0:16:49 > 0:16:53If you want to be a celebrity, then you need to be good at all these different areas.
0:16:53 > 0:16:55Cos this is what's going to be expected of you.
0:16:55 > 0:16:57Right, I want you to sell me this product.
0:16:57 > 0:16:59So I'm the camera, so you're going to talk to me
0:16:59 > 0:17:02and you going to try and sell me this product.
0:17:02 > 0:17:04Erm, it's a great drink before the gym.
0:17:04 > 0:17:08- This fizzy drink has got plenty of sugar.- Gives me plenty of energy.
0:17:08 > 0:17:11It's got loads of caffeine in it, as well, which gives you energy,
0:17:11 > 0:17:15- which is a stimulant, which is good for training purposes. - Marc, I'm the camera.
0:17:15 > 0:17:18- I'm the camera.- It's orange flavour, so it's got great taste,
0:17:18 > 0:17:20it's not just some plain 'angin' drink.
0:17:20 > 0:17:23Also, it's very good for recovery after training.
0:17:23 > 0:17:26- And good for training before. - It gives me plenty of energy.
0:17:26 > 0:17:30Once I've got that energy, I can bust out moves like this.
0:17:30 > 0:17:32If you're dancing and you have a drink of this, you can
0:17:32 > 0:17:35- dance like Michael Jackson! - Here's the boy.
0:17:37 > 0:17:40Like, you two can stop that now. You need to be quiet.
0:17:40 > 0:17:43- We need him to do this properly. - I am!- Yeah, I know, it's not you,
0:17:43 > 0:17:45but these two are talking and putting you off.
0:17:45 > 0:17:48- Right, take it seriously.- I am! I'm giving you energy.- Right, sit down.
0:17:48 > 0:17:53- I'm giving you energy from this drink. If...- Stop! Stop! Stop.
0:17:53 > 0:17:55Right, start the advert again.
0:17:55 > 0:17:58I want you to walk in and start the advert again. Sell me that product!
0:17:58 > 0:18:00Ready and action!
0:18:00 > 0:18:04Right, this fizzy drink, it's very good for sports performance.
0:18:04 > 0:18:07It gives me loads of energy for dancing in the club.
0:18:07 > 0:18:08I do a little shuffle.
0:18:08 > 0:18:11Marc does a little moonwalk. Marc, what else does it do?
0:18:11 > 0:18:15It gives you plenty of energy before you train and after training.
0:18:15 > 0:18:18- And after, yeah, exactly. - Recovery from training.
0:18:18 > 0:18:20Your eyes are all over the place,
0:18:20 > 0:18:22you're just all over. Shut up a minute.
0:18:22 > 0:18:28Right, let's do some confidence training with you now. Come here.
0:18:28 > 0:18:31Come here, both of you, now.
0:18:32 > 0:18:35- Who's this in the mirror? Who are you?- It's Corey Rees.
0:18:35 > 0:18:39- And what are you? - I'm a human being.- Are you?- I am.
0:18:39 > 0:18:42- Are you a strong person? - I'm a strong human being.- Are you?
0:18:42 > 0:18:45- Tell yourself you are.- Corey Rees, you are a strong human being.
0:18:45 > 0:18:48- Tell yourself you can do this advert.- I can do this advert!
0:18:48 > 0:18:50- You can be a celebrity! - I can be a celebrity!
0:18:50 > 0:18:54- You can be whoever you want to be! - I can be whoever I want to be!- Good!
0:18:54 > 0:18:57- Now, you tell yourself. Who are you? - I'm Marc Ritchie.- Are you?
0:18:57 > 0:19:01- Are you sure?- Yes, sure. - Are you sure you're Marc Ritchie?
0:19:01 > 0:19:03- I'm super sure. - And who's Marc Ritchie?
0:19:03 > 0:19:05- Marc Ritchie, I'm... - Look at yourself, don't look at me.
0:19:05 > 0:19:08- I'm looking at myself.- Who's Marc Ritchie?- I'm a human being.- Are you?
0:19:08 > 0:19:12- Yes.- Are you sure?- I'm 100% sure. - Do you want to be a celebrity?
0:19:12 > 0:19:14- I'd love to be a celebrity. - Yeah? Why?
0:19:17 > 0:19:20- Because, er, it seems like a good thing to be.- Right, OK.
0:19:20 > 0:19:22- LAUGHTER - Are you a strong person?
0:19:22 > 0:19:25- Can you do this goddamn advert? - I can do this advert.
0:19:25 > 0:19:28- Can you not laugh every five minutes?- Yep.
0:19:28 > 0:19:31- Right, tell yourself who you are in the mirror.- I'm Marc Ritchie.
0:19:31 > 0:19:33- What are you going to do? - I'm going to do this advert.
0:19:33 > 0:19:36What are you going to do for the rest of your life?
0:19:37 > 0:19:41- I don't know.- You're going to be you cos you're the- BLEEP- best.
0:19:41 > 0:19:43- Now, tell yourself. - I'm going to be me.
0:19:43 > 0:19:45I'm going to be me because I am the effing best.
0:19:45 > 0:19:47- SHE LAUGHS - Sorry!
0:19:49 > 0:19:52- I didn't want to swear.- No, I know. - Good boy, good boy.
0:19:52 > 0:19:54Right, say it again - who are you?
0:19:54 > 0:19:55I am Marc Ritchie, I am going to do this advert
0:19:55 > 0:19:58and I am going to become a celebrity.
0:19:58 > 0:20:01- I don't believe you.- Do you believe in yourself?- I believe in myself.
0:20:01 > 0:20:03Do you believe in yourself saying it?
0:20:03 > 0:20:05Do you believe in yourself inside?
0:20:05 > 0:20:08By the way that you're saying it, do you believe in what you're saying?
0:20:08 > 0:20:09Listen to what you're saying
0:20:09 > 0:20:11and do you believe in it? There's a big difference.
0:20:11 > 0:20:14Everyone wants to be something and achieve something in life.
0:20:14 > 0:20:17You already ARE something and that's the thing -
0:20:17 > 0:20:21you just need to see what you are and who you are. I see it in you.
0:20:21 > 0:20:22That's why I'm sticking by you.
0:20:22 > 0:20:25You can totally see them as the new Ant and Dec, couldn't you?
0:20:25 > 0:20:30- Yeah, but better.- Yeah, but more fun.- In a different sort of way.
0:20:30 > 0:20:33- You're young.- You're both great guys.- You've got it all to come.
0:20:33 > 0:20:36It's just that people may not understand you yet
0:20:36 > 0:20:39- so we've got to...- Nobody's going to fully understand you.
0:20:39 > 0:20:41It doesn't matter what other people think about you.
0:20:41 > 0:20:44It's how you feel about yourself that matters.
0:20:46 > 0:20:49In Bridgend, at their soon-to-be mega-gym,
0:20:49 > 0:20:52owner Kate and her rear-of-the-year sidekick, Caz,
0:20:52 > 0:20:55have taken delivery of five tonnes of weights.
0:20:55 > 0:20:59With less than a month to open, things are getting heavy.
0:20:59 > 0:21:01We've got to open January 4th, regardless,
0:21:01 > 0:21:04otherwise people will be signing up in other gyms
0:21:04 > 0:21:06and everywhere else, there's contracts and stuff,
0:21:06 > 0:21:08so if somebody signs up somewhere else,
0:21:08 > 0:21:10then they're stuck in for 12 months, basically.
0:21:10 > 0:21:1495% of all gym memberships are signed up
0:21:14 > 0:21:17in early New Year, post-Christmas binge
0:21:17 > 0:21:21and, as Kate's sinking a cool half-million into this venture,
0:21:21 > 0:21:23she can't afford not to be open by then.
0:21:23 > 0:21:25So there's a fair bit of work to do.
0:21:25 > 0:21:27Although it's certainly worth the risk
0:21:27 > 0:21:32as the fitness industry in Wales is now worth over £600 million a year.
0:21:32 > 0:21:37However, Kate's looking beyond mere buff bodies as, these days,
0:21:37 > 0:21:39fitness and beauty come as a package.
0:21:40 > 0:21:43A friend of mine is renting pretty much
0:21:43 > 0:21:46the majority of the middle floor space there
0:21:46 > 0:21:50and within that, she's having all her Botox treatments,
0:21:50 > 0:21:52fillers, laser treatments.
0:21:52 > 0:21:54She's even in talks with a surgeon
0:21:54 > 0:21:56and they're applying for a hospital licence
0:21:56 > 0:21:59so they can do minor surgery here, things like liposuction.
0:21:59 > 0:22:03So, Ass Class, Botox
0:22:03 > 0:22:06and bingo-wing reduction surgery all under one roof.
0:22:06 > 0:22:11What's not to love? And 32-year-old Kate walks it like she talks it.
0:22:12 > 0:22:16When it comes to your body, you can make it look however you want.
0:22:16 > 0:22:18You can do things to change it.
0:22:18 > 0:22:23When it comes to your face, you've only got that face.
0:22:23 > 0:22:26Now, if for whatever reason you're starting to look
0:22:26 > 0:22:28a way you don't particularly like,
0:22:28 > 0:22:31there's things you can do to change it these days.
0:22:31 > 0:22:35I don't see anything wrong with that. I'll openly admit I had Botox.
0:22:35 > 0:22:38Can you give me a little frown now, sweetheart? Lovely.
0:22:38 > 0:22:41I've had skin peels so they just take a layer of skin off
0:22:41 > 0:22:43so there's fresh skin again type of thing.
0:22:43 > 0:22:45I've used sunbeds a lot and things like that.
0:22:45 > 0:22:47Everybody wants to look good, don't they?
0:22:47 > 0:22:50Everyone wants to look younger than they are.
0:22:50 > 0:22:52That's what happening here. I've cottoned on to all this
0:22:52 > 0:22:54and, within the new business that I've got,
0:22:54 > 0:22:56we've actually got a Botox clinic and a laser clinic
0:22:56 > 0:22:59and all that sort of stuff along with beauticians and sunbeds
0:22:59 > 0:23:02and hair salon and everything else
0:23:02 > 0:23:06because I know all my customers are going to be using it.
0:23:06 > 0:23:10People are literally saying they're going to travel from Swansea
0:23:10 > 0:23:13and Cardiff and stuff cos it's 24-hours.
0:23:13 > 0:23:14A couple of people have said that.
0:23:14 > 0:23:17- So many. It's brilliant, isn't it? - Yeah!
0:23:18 > 0:23:20Whilst Kate and Caz plot
0:23:20 > 0:23:23the world's first 24-hour fitness and beauty hypermarket,
0:23:23 > 0:23:26in Bryncoch, beautician Jade is preparing
0:23:26 > 0:23:30to give a masterclass in the art of the false eyelash.
0:23:32 > 0:23:36At the moment, what I'm doing is individually putting lashes
0:23:36 > 0:23:39very, very close to the lash line
0:23:39 > 0:23:41and this will enhance the natural lash.
0:23:41 > 0:23:45These individual lashes are called cluster lashes
0:23:45 > 0:23:49and they're not human hair, but you can get human hair ones.
0:23:49 > 0:23:52They're very fine pieces of hair
0:23:52 > 0:23:55and this is the clear glue, very, very strong,
0:23:55 > 0:23:57and you have to be very careful with this
0:23:57 > 0:24:01because it can sting a lot if it does get into the eye.
0:24:01 > 0:24:04And that's the thing, you know, not everybody can handle these,
0:24:04 > 0:24:07so if somebody is thinking about having these done,
0:24:07 > 0:24:10then I would say have them short.
0:24:10 > 0:24:13For some people, coming to the hair salon or the beauty salon
0:24:13 > 0:24:18is very, very nerve-racking and some people can't understand that.
0:24:18 > 0:24:21They love it, but there are people that would rather go to the dentist.
0:24:21 > 0:24:27Far from being fearful, Jade's client Leanne loves to be lashed.
0:24:27 > 0:24:29I get my eyelashes done every week
0:24:29 > 0:24:32because they just create an amazing effect for the eyes
0:24:32 > 0:24:34and they make the eyes look ten times better
0:24:34 > 0:24:36and really bring the colours of the eyes out.
0:24:36 > 0:24:39It's a necessity to have them done every week.
0:24:39 > 0:24:41I love getting them done.
0:24:41 > 0:24:44- Do you agree that you've got to draw a line, though?- No, no!
0:24:44 > 0:24:46No, they look amazing.
0:24:46 > 0:24:48If I said to you, "Your lashes need to come off, they're too long,"
0:24:48 > 0:24:51- how many times have I said to you that?- No, they look amazing.
0:24:51 > 0:24:53- You're so naughty.- I just feel, like, ten times prettier
0:24:53 > 0:24:55and sexier with them.
0:24:55 > 0:24:57Eyebrows are the same, I love having my eyebrows done.
0:24:57 > 0:25:00I really love eyebrows. I think it completely makes the face.
0:25:00 > 0:25:02- It's an art now.- It is an art,
0:25:02 > 0:25:07but girls around here went through a stage of having black eyebrows
0:25:07 > 0:25:11that had, like, this much gap in between and I just think, "Oh, no!"
0:25:11 > 0:25:13- It's such a shame.- It is.
0:25:13 > 0:25:17If someone's got good eyebrows, it can really make the face look...
0:25:17 > 0:25:20- Definitely.- Like, stand out.
0:25:20 > 0:25:23- If it's wrong, it can ruin someone's face.- Absolutely, absolutely.
0:25:23 > 0:25:27And what about boys who have their brows done?
0:25:27 > 0:25:30Erm, I think it's just going a bit extreme now, isn't it?
0:25:30 > 0:25:34I love it, I do. I'm well impressed if a boy's got his eyebrows done.
0:25:34 > 0:25:38I don't know, I think men should be men, girls should be girls
0:25:38 > 0:25:42- and I think sometimes men are going past the point now.- Really?- Yeah.
0:25:42 > 0:25:46Oh, my God! I don't like pretty-pretty boys, but...
0:25:46 > 0:25:50- I like pretty boys.- I just think men should be men with a bit of a woman.
0:25:50 > 0:25:52I don't know, they've got to have...
0:25:52 > 0:25:55They've got to be shaved, they've got to be clean.
0:25:55 > 0:25:57Yeah, shaved's OK, tattoos OK,
0:25:57 > 0:26:00but, you know, having their eyebrows done and tans, I don't know.
0:26:00 > 0:26:03- Oh, no, I love it, I love it. - Do you?- Yeah.
0:26:03 > 0:26:04I love it because imagine
0:26:04 > 0:26:06if they didn't wax the in-betweens of their eyebrows.
0:26:06 > 0:26:08They'd have, like, one eyebrow.
0:26:08 > 0:26:11I think if you're a man, if you're naturally handsome,
0:26:11 > 0:26:12you're naturally handsome.
0:26:12 > 0:26:13I feel sorry for men, though,
0:26:13 > 0:26:16because they can't wear make-up like women can.
0:26:16 > 0:26:19We can change the way our face looks completely,
0:26:19 > 0:26:20the shape of it and everything.
0:26:20 > 0:26:24We can put in, like, chicken fillets into our boobs and stuff
0:26:24 > 0:26:27and manipulate our bodies so much.
0:26:27 > 0:26:29But why?
0:26:29 > 0:26:32Because you can trick men into falling in love with you.
0:26:33 > 0:26:36You look natural, but you're not natural. Well...
0:26:38 > 0:26:43I just think a lot of men think girls look natural, but they're not.
0:26:43 > 0:26:45They've just got the natural make-up look.
0:26:45 > 0:26:48Yeah, and it just looks more defined, doesn't it?
0:26:48 > 0:26:49We're such cheaters.
0:26:49 > 0:26:50Do you know what?
0:26:50 > 0:26:54There are times I don't even recognise myself in the morning.
0:26:54 > 0:26:57Yeah, there are some people you see with make-up, oh, my God,
0:26:57 > 0:27:00they look completely different with make-up. There are some people...
0:27:00 > 0:27:04I don't mean this in a bad way, right, but you can make some girls
0:27:04 > 0:27:08- that are not very fortunate-looking look VERY fortunate-looking.- Yeah.
0:27:08 > 0:27:11I don't mean that in a bitchy way, I just haven't worded it right,
0:27:11 > 0:27:14but I'm just saying it exactly how it is.
0:27:14 > 0:27:16That's what make-up is for, isn't it?
0:27:16 > 0:27:21To enhance your beauty or even make you beautiful if you're not.
0:27:21 > 0:27:26I feel sorry for some men, that they spend money on a night out,
0:27:26 > 0:27:28they follow this girl round or whatever,
0:27:28 > 0:27:31and they take her back home or whatever, and the next morning
0:27:31 > 0:27:34she doesn't even look like the same person.
0:27:34 > 0:27:37It's a false identity, really, isn't it?
0:27:37 > 0:27:40You can get done if you do that online.
0:27:40 > 0:27:42What's the difference in real life?
0:27:42 > 0:27:46Well, maybe in real life, false identities could leave you
0:27:46 > 0:27:49feeling young, Welsh and pretty skint.
0:27:53 > 0:27:57And next time, Matthew, the only big-haired angel in the village,
0:27:57 > 0:28:00hits the mean streets of Port Tennant.
0:28:00 > 0:28:05I am spoilt cos I am the only child.
0:28:05 > 0:28:08I get all the money and all the presents.
0:28:08 > 0:28:11Just call us the Kardashians of Wales.
0:28:11 > 0:28:13That's good, that is!
0:28:13 > 0:28:16Corey and Marc get their first presenting gig.
0:28:16 > 0:28:20In some ways, before EastEnders, where I got known for that part...
0:28:20 > 0:28:22- Oi-oi!- Hey!
0:28:22 > 0:28:27And look out, Swansea, as Jade and the girls go out on the lash.
0:28:28 > 0:28:30Mwah!