0:00:04 > 0:00:07South Wales has more gyms, tanning salons
0:00:07 > 0:00:11and beauty parlours per square mile than anywhere else in Britain.
0:00:13 > 0:00:16It's a recession-busting industry grossing
0:00:16 > 0:00:18an estimated two billion a year.
0:00:20 > 0:00:22If you're good looking, you get a better life.
0:00:23 > 0:00:27And it's fuelled by the wants and desires of a generation.
0:00:27 > 0:00:29- You can be a celebrity! - I can be a celebrity!
0:00:29 > 0:00:33- You can be whoever you want to be! - I can be whoever I want to be!
0:00:33 > 0:00:35I think it's part of our culture.
0:00:36 > 0:00:40For the Welsh under 30s, how you look is who you are.
0:00:40 > 0:00:44Hair, beauty, money, fitness, health.
0:00:44 > 0:00:46It's all a part of living.
0:00:46 > 0:00:48But beauty doesn't come cheap.
0:00:48 > 0:00:52You're looking at around £6,000 or £7,000 just on bikinis.
0:00:52 > 0:00:55Don't tell anybody, I spent like two grand in the last
0:00:55 > 0:00:58- two-and-a-half weeks. - What? On what?!
0:00:58 > 0:01:02So, in these tight economic times, what drives the muscled men,
0:01:02 > 0:01:05the tattooed girls...
0:01:05 > 0:01:06Do you like it?
0:01:07 > 0:01:10..and the imaged-obsessed gym bunnies to push their bodies
0:01:10 > 0:01:12and their bank balances to the brink...
0:01:15 > 0:01:20..leaving them all feeling Young, Welsh And Pretty Skint?
0:01:25 > 0:01:29London. 7am on a cold winter's day
0:01:29 > 0:01:31and, in a city-centre hotel room,
0:01:31 > 0:01:3424-year-old Llanelli girl Caitlin Silcox
0:01:34 > 0:01:36is having her hair and make-up done
0:01:36 > 0:01:40whilst tucking into her second glass of wine of the morning.
0:01:40 > 0:01:41It's not the best of fun
0:01:41 > 0:01:44because I had to have some wine last evening as well,
0:01:44 > 0:01:47so you wake up with a little bit of a fuzzy head.
0:01:48 > 0:01:51Despite the risk of being half cut, tonight Caitlin is
0:01:51 > 0:01:55competing in the European fitness, fashion and modelling competition
0:01:55 > 0:02:01at the O2 Arena and the booze is a key part of her final preparations.
0:02:01 > 0:02:05The wine and the gin is just to flush the water out of your system.
0:02:07 > 0:02:11Draining all the extraneous liquid from her body will leave
0:02:11 > 0:02:15Caitlin as ripped and lean as possible for tonight's competition.
0:02:15 > 0:02:18Although, being tipsy at breakfast is the least of what
0:02:18 > 0:02:22Caitlin's been putting her body through to get to this point.
0:02:23 > 0:02:28Over the past few weeks, Caitlin has exercised three times a day
0:02:28 > 0:02:32every day and eaten like a wheat-intolerant rabbit,
0:02:32 > 0:02:35got kitted up like a Tina Turner ninja gladiator
0:02:35 > 0:02:40and undergone spray tans, Botox and lip fillers.
0:02:40 > 0:02:45The end result, an amazing catwalk-quality body but, underneath
0:02:45 > 0:02:48the glistening exterior, it's a regime that can cause problems.
0:02:48 > 0:02:52Your body composition changes, your weight drops.
0:02:52 > 0:02:54It's to get, obviously, the ultimate look but it really
0:02:54 > 0:02:57affects your hormones, especially as a female.
0:02:57 > 0:03:00It can be things like your menstrual cycle completely stops
0:03:00 > 0:03:02and it's just like your body fat's that low,
0:03:02 > 0:03:04your oestrogen levels drop.
0:03:04 > 0:03:08Your testosterone levels raise naturally.
0:03:08 > 0:03:11I'm lucky enough that usually, after competition, they bounce back.
0:03:11 > 0:03:12Some people aren't so lucky.
0:03:12 > 0:03:15I know other people within the industry who don't have
0:03:15 > 0:03:18periods all year round. Yeah, it's hard.
0:03:19 > 0:03:22So, having put herself through all this physical, mental
0:03:22 > 0:03:26and financial strain, how's she feeling on the big day?
0:03:26 > 0:03:32The word "anxious" is more kind of there than "nervous".
0:03:32 > 0:03:33I love being on stage, obviously,
0:03:33 > 0:03:36otherwise I wouldn't do it and I've done it so many times now,
0:03:36 > 0:03:40but it's probably one of the biggest shows that I've been in, actually.
0:03:40 > 0:03:42I think there was over 300 competitors there last night
0:03:42 > 0:03:44for registration.
0:03:44 > 0:03:47But, yeah, ideally I'd like to be walking away with
0:03:47 > 0:03:49a trophy, but we will see.
0:03:51 > 0:03:55And we'll be back with Caitlin later to see how she does.
0:03:55 > 0:03:58Meanwhile, welcome to Port Tennant in the Swansea suburbs,
0:03:58 > 0:04:00home of Floyds Hairdressing salon
0:04:00 > 0:04:03and place of work for the arresting Matthew Roberts.
0:04:03 > 0:04:0820-year-old trainee hairdresser by day, performance artiste by night.
0:04:08 > 0:04:11Matthew is also the proud owner of a glorious
0:04:11 > 0:04:15- and gravity-defying barnet.- It's just like a rock, it don't move.
0:04:15 > 0:04:18So people like poke it down because it doesn't go down.
0:04:18 > 0:04:23- It just bounces back, just normal. So I like it.- And the secret?
0:04:23 > 0:04:25Ozone-depleting amounts of hairspray.
0:04:25 > 0:04:29And in the car. I'm spraying in the car as I'm driving, like, quickly.
0:04:29 > 0:04:32I get at the lights and everyone's like, "What the hell is he doing?"
0:04:32 > 0:04:36Matthew gets through hundreds of pounds worth each year but,
0:04:36 > 0:04:39luckily for him, the salon is owned by his doting
0:04:39 > 0:04:42Auntie Mary, who lets him have it all for free.
0:04:42 > 0:04:44That, and all the washes, blow-dries,
0:04:44 > 0:04:48hair extensions and hair dyes, all applied so liberally and for
0:04:48 > 0:04:53so long, that Matthew's natural hair colour is a dim and distant memory.
0:04:53 > 0:04:56I say that I'm a chocolaty...
0:04:56 > 0:04:59like a caramely colour. I think, think.
0:04:59 > 0:05:01I don't know.
0:05:01 > 0:05:05And to top off the hair, there's the nails, the facials,
0:05:05 > 0:05:08the eyebrows, the fake tans, the make-up.
0:05:08 > 0:05:12How does he afford it all on his trainee-hairdresser salary?
0:05:12 > 0:05:14Well, on top of Auntie Mary's moolah,
0:05:14 > 0:05:18only child Matthew's got a second funding stream - his mum.
0:05:18 > 0:05:22I can't say no to him. Can't say no to him.
0:05:22 > 0:05:25Have you seen those eyes? I can't say no. I can't say no to him.
0:05:25 > 0:05:27Amongst the many things Mum can't say no to
0:05:27 > 0:05:29is Matthew's perfume collection.
0:05:29 > 0:05:33I've got my Lady Gaga's, me Chanel, which is running out.
0:05:33 > 0:05:37You've got your Armani, you've got your Versace, Vera Wang.
0:05:37 > 0:05:39Once I come out the bath or the shower,
0:05:39 > 0:05:42I've got to spray myself with at least one of these...
0:05:42 > 0:05:45to smell good. Then I'll just lie in bed to dry.
0:05:45 > 0:05:48These have got to be at least 400, or less maybe.
0:05:48 > 0:05:50I don't know, I'm not good with money.
0:05:50 > 0:05:51I just buy, I don't really count.
0:05:51 > 0:05:55Matthew thinks on a Friday or a Saturday, when he gets his pay,
0:05:55 > 0:05:58that's it, you can go to McDonald's, Domino's
0:05:58 > 0:06:03and that's his pay gone, everything else is Mummy and Auntie Mary.
0:06:03 > 0:06:07And we have my faves, my Louis Vuittons.
0:06:07 > 0:06:11I've got one of these ones and I've got my overnight bags,
0:06:11 > 0:06:13which I've got two of.
0:06:13 > 0:06:17Contour make-up, this, that and the other, holidays.
0:06:17 > 0:06:20And then my ultimate favourite is my Chanel ring.
0:06:20 > 0:06:23The insurance, tax for his car.
0:06:23 > 0:06:26New car at the moment he's asking for.
0:06:27 > 0:06:30And, on top of life's daily essentials, there's
0:06:30 > 0:06:32Matthew's distinctive stage wear.
0:06:32 > 0:06:37These wings cost £900, which is a killer
0:06:37 > 0:06:41but, obviously, when you work so much then, doing shows,
0:06:41 > 0:06:43they make you money.
0:06:45 > 0:06:49The wings form an integral part of Matthew's stage persona,
0:06:49 > 0:06:53a look that has begun to get him regular gigs as a singer.
0:06:53 > 0:06:57So what's it like being the only big-hit angel in his
0:06:57 > 0:06:59home village of Pentre Dwr?
0:06:59 > 0:07:00Crap.
0:07:00 > 0:07:07Erm, living in such a small village growing up as a teenager was
0:07:07 > 0:07:12rubbish. Everyone judges you, everyone makes comments at you.
0:07:12 > 0:07:16It was whilst Matthew watched Lady Gaga perform in London that he
0:07:16 > 0:07:21was inspired to don his angel wings and immediately something clicked.
0:07:21 > 0:07:22I thought, "Oh, my God, this is cool.
0:07:22 > 0:07:24"Walk through London with these wings on,
0:07:24 > 0:07:26"everyone stopping for photos."
0:07:26 > 0:07:30Over the years, obviously, being bullied and all that stuff,
0:07:30 > 0:07:35I kind of had to put this wall up to make sure I won't get hurt again, so
0:07:35 > 0:07:38when I kind of made this angel look up,
0:07:38 > 0:07:41it's brought its own person with it.
0:07:41 > 0:07:43It's taken over kind of way.
0:07:43 > 0:07:47I'm not this shy person that would walk the streets with his head down
0:07:47 > 0:07:50and not say anything. So if someone does put a camera in my face
0:07:50 > 0:07:54or kind of says abuse at me, they can have it back in their face.
0:07:56 > 0:08:00And later we'll get to sample Matthew's angelic attitude
0:08:00 > 0:08:03when he does a turn at a local charity bash.
0:08:03 > 0:08:04Meanwhile...
0:08:06 > 0:08:09Previously on Young, Welsh And Pretty Skint,
0:08:09 > 0:08:14we caught up with Marc and Corey, two body-beautiful party boys
0:08:14 > 0:08:16who are now trying to get some substance in their lives.
0:08:16 > 0:08:19I just want to try and achieve something now.
0:08:19 > 0:08:22Going out all the time doesn't really get you anywhere, does it?
0:08:22 > 0:08:24They've hooked up with Mark Paul Jones,
0:08:24 > 0:08:27Llanelli's number one premier talent agent,
0:08:27 > 0:08:29who believes he can turn them into the next Ant and Dec.
0:08:29 > 0:08:33- You cool with that?- Yeah, definitely.- Yeah, definitely cool with that.
0:08:33 > 0:08:35So far, it's been all about preparing
0:08:35 > 0:08:37the ground for their assault on celebrity.
0:08:37 > 0:08:40You want to look at the camera like you want her.
0:08:40 > 0:08:44Photoshoots to get together a professional portfolio...
0:08:44 > 0:08:46You have to, like, pose with each other.
0:08:46 > 0:08:49..modelling classes, and confidence training.
0:08:49 > 0:08:52I'm going to be me because I am the effing best.
0:08:52 > 0:08:56Now it's time to put that training into practice.
0:08:56 > 0:08:59Agent Mark has pulled out all the stops and got them
0:08:59 > 0:09:02a gig with a local online TV channel.
0:09:02 > 0:09:05They're going to be interviewing former EastEnders star
0:09:05 > 0:09:09Carol Harrison, who's in town to promote her new musical.
0:09:09 > 0:09:12Last night, the boys spent five hours on the phone with agent
0:09:12 > 0:09:14Mark, coming up with questions
0:09:14 > 0:09:19and honing their presenter technique ready for this moment.
0:09:19 > 0:09:22So, are we about to see the new Ant and Dec
0:09:22 > 0:09:24or the next Jedward?
0:09:26 > 0:09:28Hi, Carol, it's lovely to meet you today.
0:09:28 > 0:09:30First of all, we'll introduce ourselves.
0:09:30 > 0:09:32My name is Marc and this is Corey.
0:09:32 > 0:09:33Hello, Marc. Hello, Corey.
0:09:33 > 0:09:36I want to thank you, first of all, for coming all this way
0:09:36 > 0:09:38down to have this chat with us.
0:09:38 > 0:09:40It's my pleasure.
0:09:40 > 0:09:43Erm, yeah, so, let's get the ball rolling.
0:09:43 > 0:09:47I'm sure... Well, myself and Marc are definitely interested,
0:09:47 > 0:09:48and everyone at home.
0:09:48 > 0:09:52We want to know what inspired you to write this musical.
0:09:52 > 0:09:56OK... So it's not the most dynamic of starts.
0:09:56 > 0:09:58Bit flat, bit floppy, bit trippy.
0:09:58 > 0:10:01But credit to the boys, they soon get into the groove.
0:10:01 > 0:10:05- 42 years now I've been in the business.- Is it?- 42 years?!- Yeah.
0:10:05 > 0:10:07Ooh, not that old, are you?!
0:10:07 > 0:10:09- SHE LAUGHS - Surely not that old?
0:10:09 > 0:10:12They charm, relax and listen.
0:10:12 > 0:10:14- And then, he hung him out of the window.- Did he?
0:10:14 > 0:10:17They forget the mechanics of their prompt cards
0:10:17 > 0:10:19and have a natural conversation.
0:10:19 > 0:10:22Touching on what I said earlier, this is a bit more for me
0:10:22 > 0:10:25and Marc now than the people at home. Well, it's for anyone, really.
0:10:25 > 0:10:29We are trying to get a bit of success in the industry ourselves.
0:10:29 > 0:10:32- Yeah.- I'm just wondering if you've got any tips for me and Marc?- I...
0:10:32 > 0:10:35See, to me, I didn't think about being famous.
0:10:35 > 0:10:40- No?- My aim was to be a really good actress and I find it really
0:10:40 > 0:10:43- difficult these days, that people say, "I want to be famous."- Mm-hm.
0:10:43 > 0:10:46- And you think, "Well, what do you want to be famous for?"- Yeah.
0:10:46 > 0:10:48And, in fact, all they want to do is be famous.
0:10:48 > 0:10:52- So I think, really, it's about passion.- Yeah.
0:10:52 > 0:10:56- I don't think it's about the fame. - Not at all.- That's what Mark said.
0:10:56 > 0:10:59- He said you don't want to be famous. - No.- You want to be successful.
0:10:59 > 0:11:02- And then, fame maybe comes with success.- Yeah.
0:11:02 > 0:11:06And on they chat and, after a mere hour chewing the fat
0:11:06 > 0:11:09on fame, musicals and soap opera superstardom,
0:11:09 > 0:11:12the boys have transformed into fully-fledged luvvies.
0:11:12 > 0:11:14- It's been lovely meeting you.- Yeah.
0:11:14 > 0:11:16I'm really grateful you've come down to see us as well.
0:11:16 > 0:11:19And I think there's only one way to wrap this up now,
0:11:19 > 0:11:21- with a group hug.- Yeah. - Oh, group hug?- Yeah.
0:11:21 > 0:11:25- Yeah, lovely!- She wasn't expecting that.- Lovely.- Lovely to meet you.
0:11:25 > 0:11:26Phew!
0:11:26 > 0:11:28'Yeah, the interview went good.'
0:11:28 > 0:11:30You know, I've thrown them in the deep end.
0:11:30 > 0:11:32It's their first interview.
0:11:32 > 0:11:36'To throw them in with someone like Carol, you've got to learn to swim.'
0:11:36 > 0:11:39And, fair dos to the boys, they... You know, they have pulled it off.
0:11:39 > 0:11:42'You know, there's a dream there, I picture them,'
0:11:42 > 0:11:48where they will have the exclusivity for big events, with A-listers
0:11:48 > 0:11:51in the world, and I will push for that and I will get it for them.
0:11:51 > 0:11:55It's just as long as they trust in me and believe in me,
0:11:55 > 0:11:56I'll get it for them.
0:12:01 > 0:12:04- Previously on Young, Welsh And Pretty Skint...- It seems to be
0:12:04 > 0:12:07what all women want at the moment is a big bum, little waist.
0:12:07 > 0:12:11This is just the fashionable thing to have - toned legs and a nice bum.
0:12:11 > 0:12:13..we met beauty and fitness entrepreneurs
0:12:13 > 0:12:16Kate Austin and Caz Roberts.
0:12:16 > 0:12:18They were running an aspirational ass class
0:12:18 > 0:12:21from a tyre garage just outside Bridgend.
0:12:21 > 0:12:23Everybody wants to know how to build it,
0:12:23 > 0:12:26- and I know how, so... - SHE LAUGHS
0:12:26 > 0:12:28Their butt business was ballooning,
0:12:28 > 0:12:32so they'd taken a lease on a warehouse the size of J Lo's behind.
0:12:32 > 0:12:38- Ta-da!- Their aim? To open the UK's largest 24-hour gym.
0:12:38 > 0:12:40- They say size matters. - SHE LAUGHS
0:12:40 > 0:12:44Four weeks on, it's the eve of the grand opening,
0:12:44 > 0:12:47and there's only one thing left for Kate and Caz to decide -
0:12:47 > 0:12:49what to wear at the launch.
0:12:49 > 0:12:52Although, as the Tweedledee and Tweedledum
0:12:52 > 0:12:56of the beauty and fitness world, it might not take much guessing.
0:12:56 > 0:12:59This is just a very small part of our matching collection.
0:12:59 > 0:13:04As you can see, we wear everything exactly the same.
0:13:04 > 0:13:06So, when we do spend money on clothes,
0:13:06 > 0:13:10we've got to buy two of everything. But the fact that we do match and
0:13:10 > 0:13:13- stand out benefits our business a lot.- People just smile at us.- Yeah.
0:13:13 > 0:13:16They sort of, like, look and then smile. It seems to be a positive.
0:13:16 > 0:13:19- I haven't had any negative.- No, you get somebody come up to you and go,
0:13:19 > 0:13:22"Why are you wearing the same clothes?" "Well, you wouldn't
0:13:22 > 0:13:25- "have spoken to us if we wasn't." So...- Yeah.- ..it works.
0:13:25 > 0:13:28And matching clothes require matching shoes.
0:13:28 > 0:13:32But this is just part of our shoe collection, trainers anyway.
0:13:32 > 0:13:33We've lots of other shoes as well.
0:13:33 > 0:13:35Pricey habit!
0:13:35 > 0:13:37Nike Airs are 120.
0:13:37 > 0:13:40Those... These ones, like I say, cos we fit in smaller sizes,
0:13:40 > 0:13:43- you're looking at 60 quid a pair, but then...- 260 for the bottom row.
0:13:43 > 0:13:46- Yeah!- Over a grand! - Yeah, well over a grand.- At least.
0:13:46 > 0:13:49- Just there, and that's not half of what we've got.- Yeah.
0:13:49 > 0:13:52Well, at least they won't be going to the opening in their slippers.
0:13:54 > 0:13:57And here it is - the grand unveiling
0:13:57 > 0:14:01of Kate and Caz's bum, Botox and buff bodies emporium.
0:14:01 > 0:14:04The punters are pouring in and, contrary to expectations,
0:14:04 > 0:14:06Kate's gone the professional route
0:14:06 > 0:14:09and is addressing the shiny new staff in a panda-skinned two-piece.
0:14:09 > 0:14:12Right, we're going to be opening shortly. Everybody's looking
0:14:12 > 0:14:15nice and smart in their uniform, which I'm chuffed to bits with.
0:14:15 > 0:14:17Um, there's going to be a lot of customers coming in.
0:14:17 > 0:14:20Make every single one of them feel welcome,
0:14:20 > 0:14:23give everybody a bit of attention, do your best for me today, guys,
0:14:23 > 0:14:26and make sure everybody doesn't walk out that door without signing up.
0:14:26 > 0:14:27All right?
0:14:27 > 0:14:30And, as if to prove that this really is
0:14:30 > 0:14:34the UK's biggest 24-hour gym, they've got a martial arts squad,
0:14:34 > 0:14:38the Bridgend roller derby team, and some nifty free runners...
0:14:39 > 0:14:42..all strutting their stuff.
0:14:42 > 0:14:45Bodybuilding legend Zak Khan's well impressed.
0:14:45 > 0:14:48As soon as I walked in, I went, "Bloody hell, its massive!"
0:14:48 > 0:14:51But it's fair to say there's one essential thing missing.
0:14:53 > 0:14:56A Kate and Caz ass class!
0:14:56 > 0:14:59'No matter what, it'll always be Caz and Kate at the front.'
0:14:59 > 0:15:02I can see that going for ever. I'd never see that stopping.
0:15:02 > 0:15:06My idea, really, is to duplicate this now elsewhere in the UK.
0:15:06 > 0:15:09Where, I'm not sure yet, but you'll be surprised how many message me,
0:15:09 > 0:15:12saying they wish they had something like this in their area.
0:15:12 > 0:15:15I've got people messaging me left, right and centre, saying, "I wish I lived in Bridgend."
0:15:15 > 0:15:18And I never thought I'd hear someone say that, to be honest with you.
0:15:18 > 0:15:22It's quite, um... That's a massive sense of achievement, that is.
0:15:22 > 0:15:26So, for the girls who are making a bomb out of beautiful behinds,
0:15:26 > 0:15:28the whole world is now in front of them.
0:15:29 > 0:15:30CAMERA CLICKS
0:15:32 > 0:15:35In Bryncoch, 26-year-old beautician Jade,
0:15:35 > 0:15:39her friends Leanne and Lucy, and her mum's best mate Sonia,
0:15:39 > 0:15:43are all putting on their slap ready for a night out in Swansea.
0:15:43 > 0:15:48If I've got the time, I could spend, like, four hours getting ready.
0:15:48 > 0:15:51But if I need to, I can get ready in one hour.
0:15:51 > 0:15:54But today now, I've been getting ready most of the day, really.
0:15:54 > 0:15:56Oh, my gosh, look how poofy my hair is!
0:15:56 > 0:15:59- You've got to have a good canvas to start with, haven't you?- Absolutely.
0:15:59 > 0:16:01Yeah, you can't be buzzing, can you,
0:16:01 > 0:16:03- and then expect to be fabulous? - SHE LAUGHS
0:16:03 > 0:16:06Yeah, you can't take a gargoyle, put make-up on her
0:16:06 > 0:16:09- and make her look pretty. You can't, it's impossible!- Everybody's pretty.
0:16:09 > 0:16:13- I was going to say everyone's beautiful in their own way.- Yeah.
0:16:13 > 0:16:15The thing is, right, we know that these men prefer less,
0:16:15 > 0:16:17but we've got a lot of make-up to use up.
0:16:17 > 0:16:19- We can't let it go to waste! - LAUGHTER
0:16:19 > 0:16:22So that's why we end up going overboard!
0:16:22 > 0:16:23It's not because we really need it.
0:16:23 > 0:16:26- It's just because we want to use up the- BLEEP- we've got.
0:16:26 > 0:16:28No, I have to paint in the cracks, I do.
0:16:28 > 0:16:31- Put a bit of cement on and... - JADE SINGS
0:16:31 > 0:16:35But I need a face-lift, if anyone's offering.
0:16:35 > 0:16:38Animals don't need make-up, and animals are beautiful.
0:16:38 > 0:16:41Girls are lucky, I think, you know.
0:16:41 > 0:16:43Because we've got more things to wear,
0:16:43 > 0:16:46more things to do with our face, more things to do with our hair.
0:16:46 > 0:16:48Like girls that have got no boobs can make themselves
0:16:48 > 0:16:51look like they've got loads of boobs and, like, they're really perky.
0:16:51 > 0:16:54But if you've got big boobs, it's hard to make them
0:16:54 > 0:16:57look nice in a little dress, you know.
0:16:57 > 0:17:01You know, some men just like big boobs, full stop.
0:17:01 > 0:17:05My father was a breast man. He was definitely a breast man.
0:17:05 > 0:17:07Some boys don't realise how powerful the boob is!
0:17:07 > 0:17:09SONIA LAUGHS
0:17:09 > 0:17:11The boob! The breasts are so powerful!
0:17:11 > 0:17:13Power in the nipple!
0:17:13 > 0:17:14SONIA GUFFAWS
0:17:14 > 0:17:16GIGGLING
0:17:16 > 0:17:19The banter and the wine are flowing, as is the cash.
0:17:19 > 0:17:21Before setting foot out of the door,
0:17:21 > 0:17:25it's already been an expensive night for Jade and the girls.
0:17:25 > 0:17:29Well, if you were to say, like, the lashes are about £6,
0:17:29 > 0:17:32the hair extensions over £100,
0:17:32 > 0:17:38the dress about £50, shoes £50, handbag £25.
0:17:38 > 0:17:41- God, I'm worth a lot, aren't I? - SHE LAUGHS
0:17:41 > 0:17:42Only joking!
0:17:42 > 0:17:44No, to be honest, I think
0:17:44 > 0:17:47my biggest expense is probably hair extensions and make-up,
0:17:47 > 0:17:50like I've used loads of make-up today, I've used primer,
0:17:50 > 0:17:54I've used the white make-up, the normal foundation,
0:17:54 > 0:17:59the concealer, the highlighter, the darker foundation,
0:17:59 > 0:18:02the dark powder, the light powder, the translucent powder,
0:18:02 > 0:18:07the blusher, highlighter, and then there's eye make-up.
0:18:07 > 0:18:10I've got so much on! There's a lot of people
0:18:10 > 0:18:13that can't do what we're doing, cos they simply can't afford it.
0:18:13 > 0:18:17And a few of the girls couldn't come out tonight, because they're skint.
0:18:17 > 0:18:19What would you say is, like, your most expense is
0:18:19 > 0:18:23- when it comes to your looks? - Oh, God. It's unlimited, isn't it?
0:18:23 > 0:18:26You just spend so much. When you see something you like,
0:18:26 > 0:18:29- you've just got to keep buying more and more each time.- Mm-hm.
0:18:29 > 0:18:30I love dresses.
0:18:30 > 0:18:35I think I've spent about £500 on a dress before, just for a night out.
0:18:35 > 0:18:38It's probably just sitting in my wardrobe doing nothing now.
0:18:38 > 0:18:42And Leanne spends almost as much on her hair extensions.
0:18:42 > 0:18:45- How much has this set you back? - I think it was about £300.
0:18:45 > 0:18:47- LAUGHTER - Yeah.
0:18:47 > 0:18:51- It's worth it, though.- Yeah.- Was it? She's like, "I don't care!"- Yeah.
0:18:51 > 0:18:54- "I've got long hair! I don't care how much it costs!"- It's lush.
0:18:54 > 0:18:57- It's more feminine. It's sexy. - Yeah.- It's really sexy.
0:18:57 > 0:19:00- And guys want something to grab onto. They do!- Yeah.
0:19:00 > 0:19:02It's true!
0:19:02 > 0:19:06This has grown out of somebody else's scalp. Isn't that amazing?
0:19:06 > 0:19:12- I know.- This hair has grown out of somebody else's head!- Yeah.
0:19:12 > 0:19:17And it's now in the little village of Bryncoch in South Wales,
0:19:17 > 0:19:20- in the middle of the UK.- I know. - Like just...- It sounds awful!
0:19:20 > 0:19:24- It's crazy, innit?- What if it's from someone, like, really scruffy?
0:19:24 > 0:19:26- It could be from a man!- Aw, God!
0:19:29 > 0:19:32And so, for this everyday night on the town,
0:19:32 > 0:19:36the girls sashay out of the house in approximately £1,500 worth
0:19:36 > 0:19:41of make-up, clothing and hair that may or may not have originated
0:19:41 > 0:19:44from the scalp of a scruffy man.
0:19:44 > 0:19:47Obviously, I'm the prettiest. Of course!
0:19:48 > 0:19:52Ladies, your carriage awaits for the short journey into Swansea.
0:19:55 > 0:19:59Meanwhile, some 200 miles away in the O2 Arena in London, it's
0:19:59 > 0:20:03the finals of the European Pro-AM Fitness & Fashion competition.
0:20:03 > 0:20:08It's the one and only WBFF European Championships.
0:20:08 > 0:20:11There are camera crews and photographers everywhere.
0:20:11 > 0:20:16And for beauty and fitness model Caitlin, the big moment has arrived.
0:20:19 > 0:20:22Over the course of the next 30 minutes on stage,
0:20:22 > 0:20:25Caitlin will find out if several months of physical,
0:20:25 > 0:20:30mental and financial hammerings have all been worth the effort.
0:20:31 > 0:20:36The competition has two rounds. First, bikini and then theme wear.
0:20:38 > 0:20:41Caitlin's hoping to come out on top, not for the plastic trophy
0:20:41 > 0:20:45and £500 prize money, but for the fact that the winner
0:20:45 > 0:20:48will be given their pro card - professional status.
0:20:48 > 0:20:51And with it, the chance to win lucrative modelling
0:20:51 > 0:20:53and sponsorship contracts.
0:20:53 > 0:20:56With so many girls competing it's going to be tough,
0:20:56 > 0:21:01but Caitlin believe she knows what the judges are looking for.
0:21:01 > 0:21:05I'd say your physique, probably about 40%.
0:21:05 > 0:21:08They do have a desired look that they go for usually.
0:21:08 > 0:21:12It's the big bouncy hair, big glamorous make up.
0:21:12 > 0:21:14They want the sexy side of things,
0:21:14 > 0:21:16but they also want the pretty girl next door.
0:21:16 > 0:21:19Someone that people can relate to and look up to.
0:21:19 > 0:21:20It's the glitz and glamour of it.
0:21:20 > 0:21:23I think that's what wins the competition,
0:21:23 > 0:21:25not necessarily who has the best body.
0:21:25 > 0:21:28It's not just about that, it's the overall package.
0:21:28 > 0:21:32Whilst Caitlin struts her overall package, back in Pontardawe,
0:21:32 > 0:21:35big-haired Angel Matthew's getting spruced up
0:21:35 > 0:21:38ready for his charity concert spot.
0:21:38 > 0:21:40Ready?
0:21:40 > 0:21:44In order to look truly heavenly, he'll need his fake tan topped up.
0:21:46 > 0:21:51Ta-da! Brown. Happy days.
0:21:51 > 0:21:53Next, it's the angelic hairdo.
0:21:53 > 0:21:57It may look divine, but fitting it is pure hell.
0:21:57 > 0:22:02It's round about 200 or 300 clips in my head to keep this head piece in.
0:22:02 > 0:22:04And it's heavy.
0:22:04 > 0:22:07Thankfully, Matthew's Auntie Mary owns the salon,
0:22:07 > 0:22:09so this one's on the house.
0:22:09 > 0:22:13I absolutely adore him and encourage him to be different and be himself.
0:22:13 > 0:22:14Like I've always said to Matthew,
0:22:14 > 0:22:17"It's better to be looked at than overlooked."
0:22:17 > 0:22:20- It's as simple as that, isn't it?- Mm-hm.
0:22:20 > 0:22:22And be yourself no matter what.
0:22:22 > 0:22:24And I'm very proud of you.
0:22:26 > 0:22:30Tonight's performance is a charity gig down the local naval club.
0:22:30 > 0:22:35Be it Las Vegas or Llandovery, show time means glow time -
0:22:35 > 0:22:38studs, wings and plenty of bling.
0:22:38 > 0:22:39Right. And we're done.
0:22:39 > 0:22:42Give it up one more time for Matthew Roberts!
0:22:42 > 0:22:44CHEERING
0:22:45 > 0:22:50# Hello, it's me
0:22:50 > 0:22:57# I was wondering if after all these years you'd like to meet... #
0:22:57 > 0:23:02I do this for people who are too scared to be themselves,
0:23:02 > 0:23:04who aren't happy with themselves.
0:23:04 > 0:23:08People who are scared to come out as gay, bisexual,
0:23:08 > 0:23:10transgender, lesbian, anything.
0:23:10 > 0:23:13So I kind of think if I put all this image on
0:23:13 > 0:23:15that I can push people in the right direction cos
0:23:15 > 0:23:18if I can do this in front of an audience,
0:23:18 > 0:23:20why can't they just come out and be themselves and be happy
0:23:20 > 0:23:24and just be who they want to be in life?
0:23:24 > 0:23:29# I've forgotten how it felt before the world fell at our feet... #
0:23:29 > 0:23:33Part me says, "Yeah, I'm doing it for myself, Matthew,"
0:23:33 > 0:23:37because he was that shy person at school who got bullied a lot
0:23:37 > 0:23:41and who got dangled over a staircase at school.
0:23:41 > 0:23:45This now is somebody who can stand up and go,
0:23:45 > 0:23:48"Hi, thank you for what you've done because without your help
0:23:48 > 0:23:51"or the bullies then I wouldn't be this person today."
0:23:51 > 0:23:53So, thanks.
0:23:53 > 0:23:56You made this person. If you don't like it you know where to do.
0:23:56 > 0:24:01# Hello from the outside... #
0:24:01 > 0:24:04CHEERING
0:24:06 > 0:24:10- I love you. I'm so proud of you. - Argh, my neck, my neck!
0:24:10 > 0:24:13- OK, OK.- I'm sorry. I'm so proud of you.
0:24:13 > 0:24:16Meanwhile, in another part of the universe,
0:24:16 > 0:24:19at the Beauty And Fitness modelling competition,
0:24:19 > 0:24:21it's the theme wear round.
0:24:21 > 0:24:24The contestants have been encouraged to come up with a glamorous
0:24:24 > 0:24:26look that not only compliments their physique,
0:24:26 > 0:24:29but is also tasteful and classy.
0:24:29 > 0:24:31It's an eclectic mix.
0:24:31 > 0:24:35Caitlin is sporting her gladiator attire.
0:24:35 > 0:24:38When she had her fitting, this arresting outfit
0:24:38 > 0:24:42of 7,000 hand-glued crystals appeared very glam and out there.
0:24:42 > 0:24:45However, tonight, it seems she's up against
0:24:45 > 0:24:48some stiff and outlandish opposition.
0:24:48 > 0:24:51Amidst the usual cacophony of feathers and sparkles,
0:24:51 > 0:24:56there's an angel, who seems to have been caught up in an explosion
0:24:56 > 0:24:58in a tanning factory.
0:24:58 > 0:25:02A model impaled on a Christmas tree and, most eye-catching of all,
0:25:02 > 0:25:07someone who appears to have been run over by a trawler.
0:25:07 > 0:25:10When it comes to the judges choosing their final five,
0:25:10 > 0:25:14it'll be a tough call, but will Caitlin make it?
0:25:14 > 0:25:18Can get Natalia, please?
0:25:18 > 0:25:20Can I get Connie?
0:25:20 > 0:25:22CHEERING
0:25:22 > 0:25:25Can I get Sabrina, please?
0:25:26 > 0:25:28Can I get Agata, please?
0:25:31 > 0:25:33And can I get Asta, please?
0:25:35 > 0:25:37So, the exploding angel
0:25:37 > 0:25:40and the Christmas tree make it to the final five.
0:25:40 > 0:25:45But there's no trawler lady and, more to the point, no Caitlin.
0:25:45 > 0:25:47So, as Caitlin reluctantly leaves the stage,
0:25:47 > 0:25:51the crown goes to Sabrina, the Christmas tree.
0:25:51 > 0:25:53A worthy winner.
0:25:53 > 0:25:57Welcome to the WBFF Pro family.
0:25:57 > 0:25:59And, as Sabrina collects her plastic trophy,
0:25:59 > 0:26:01her cheque for 500 quid
0:26:01 > 0:26:04and, in all likelihood, a number of highly lucrative modelling
0:26:04 > 0:26:07and sponsorship contracts,
0:26:07 > 0:26:09it's left to Caitlin to sum up where it all went wrong.
0:26:09 > 0:26:13My expectations for this competition were a lot higher.
0:26:13 > 0:26:17I took fifth place in the worlds, the previous Europeans,
0:26:17 > 0:26:19I take second place. Yeah, obviously,
0:26:19 > 0:26:22it's not nice knowing that you've done better in the past and not
0:26:22 > 0:26:26walking away with as high a placing, but it's one of those things.
0:26:26 > 0:26:31I think I needed to get to this stage of not doing as well,
0:26:31 > 0:26:34to know that your body needs a break.
0:26:34 > 0:26:37It's been two years, basically, nonstop of dieting
0:26:37 > 0:26:39and competition prep.
0:26:39 > 0:26:43Yeah, it's a learning curve. It's not going to set me back.
0:26:43 > 0:26:45It's one of those things that just pushes me harder
0:26:45 > 0:26:48for next time I step on stage.
0:26:48 > 0:26:51Whilst Caitlin vows to fight another day,
0:26:51 > 0:26:55for Marc and Corey the night has only just begun.
0:26:55 > 0:26:57And they're in London tonight, too.
0:26:59 > 0:27:02As part of his annual thank you to his acts and clients,
0:27:02 > 0:27:06agent Mark has hired a party bus for a Christmas roister doister.
0:27:08 > 0:27:13Careening through the streets of London, the champagne's flowing,
0:27:13 > 0:27:17tequilas are on the house and it's promising to get pretty messy
0:27:17 > 0:27:19before Big Ben bongs.
0:27:19 > 0:27:22In Swansea, things are rather more sedate.
0:27:22 > 0:27:24Having spent all of that time
0:27:24 > 0:27:26and money getting it on for a big night out,
0:27:26 > 0:27:30it seems the city's residents got wind of Jade and her mates' plans
0:27:30 > 0:27:34and the entire population appears to have decamped.
0:27:34 > 0:27:38Still, waste not want not, and they can always dance the night away.
0:27:40 > 0:27:43There's no lack of partners on agent Mark's party bus,
0:27:43 > 0:27:46where he's just about to play Santa to Corey and Marc.
0:27:46 > 0:27:48Wait, wait, wait, wait.
0:27:48 > 0:27:51Now, you've never done a photoshoot in your life?
0:27:51 > 0:27:53Neither have you. I believe in you.
0:27:53 > 0:27:55- INDISTINCT CHATTER - Quiet!
0:27:55 > 0:27:58This is important. This is really important.
0:27:58 > 0:28:02I see beyond everything. I believe beyond everything.
0:28:02 > 0:28:06You have to understand me, this is the first photo of your first
0:28:06 > 0:28:09photoshoot of the whole world.
0:28:09 > 0:28:11- ..I bet you did as well.- Quiet!
0:28:11 > 0:28:14Listen, I don't always have complete faith in you.
0:28:14 > 0:28:16Marc will be the first to be to tell you that, right?
0:28:16 > 0:28:19But for everything you've done for me, I thank you.
0:28:19 > 0:28:21I love you, Mark! Whoo!
0:28:21 > 0:28:24It's not over yet, they've only just started.
0:28:24 > 0:28:26Trip.
0:28:29 > 0:28:34That's it, this trip is over for Young, Welsh And Pretty Skint.
0:28:34 > 0:28:37But, in answer to all the mockers and the knockers,
0:28:37 > 0:28:40the last word goes to the Bard of Bryncoch, Jade.
0:28:40 > 0:28:43I think that people do judge a book by its cover
0:28:43 > 0:28:46and they think that people are superficial.
0:28:46 > 0:28:48And you do kind of feel a bit superficial.
0:28:48 > 0:28:50There is more to life, you know?
0:28:50 > 0:28:53We all know that, it doesn't take a chimpanzee to know that.
0:28:53 > 0:28:55But if you see people and they look like they are superficial
0:28:55 > 0:28:57and they're enjoying themselves and they're happy,
0:28:57 > 0:29:00they're probably just nice people, enjoying their lives.