0:00:15 > 0:00:19The photos taken at this shoot will be seen by millions of people
0:00:19 > 0:00:23and will be plastered on billboards all over the country.
0:00:23 > 0:00:26But they're faces you don't often see.
0:00:26 > 0:00:30All the children taking part in this shoot have some kind of disfigurement,
0:00:30 > 0:00:34and they've had enough of being treated differently because of how they look.
0:00:34 > 0:00:37I have been teased and bullied and people have been really cruel
0:00:37 > 0:00:40at school, just because I look slightly different.
0:00:40 > 0:00:43So they're taking a stand, representing a charity that fights
0:00:43 > 0:00:46for everyone to be treated equally, no matter how they look.
0:00:46 > 0:00:49I just want people to know that I'm an ordinary boy,
0:00:49 > 0:00:53because I am an ordinary boy, just with a different look.
0:01:01 > 0:01:06Inside this grey-looking building are some of the brightest brains in advertising.
0:01:06 > 0:01:10Four kids have been invited here to take part in something that's never been done before.
0:01:10 > 0:01:15They've been picked to star in a nationwide poster campaign for a charity.
0:01:17 > 0:01:20Welcome to DDB. We're really excited to have you here today.
0:01:20 > 0:01:24I'm going to have a chat with you later to find out a bit about you and your lives,
0:01:24 > 0:01:27and we're going to show you some of the ideas for your ad campaign.
0:01:27 > 0:01:30- Does that sound good? - ALL: Yes.
0:01:30 > 0:01:35The plan is to make posters of the children that will be shown on billboards all over the country.
0:01:35 > 0:01:39It's all for a campaign for the charity Changing Faces.
0:01:39 > 0:01:44They're fighting for everyone to be treated equally, no matter how they look.
0:01:44 > 0:01:47It's the first time they've done a campaign like this with just children.
0:01:47 > 0:01:49So why were these kids chosen?
0:01:52 > 0:01:56The thing I like about motorbikes is that they go fast.
0:01:56 > 0:01:58They've got speed, and I like speed.
0:01:58 > 0:02:00I like going fast.
0:02:00 > 0:02:05My uncle likes bikes, my cousin likes bikes, my mum likes bikes, my big sister like bikes.
0:02:05 > 0:02:07Everyone likes bikes.
0:02:07 > 0:02:12But Harry's family was torn apart by a tragic accident when he was a baby.
0:02:14 > 0:02:21I was in a house fire when I was one and my big brother, Michael, and my dad, Dave, died.
0:02:21 > 0:02:23That's Michael on the motorbike.
0:02:23 > 0:02:28There's Michael pointing at a newborn Harry. Look how happy he was that you'd come.
0:02:28 > 0:02:33I was in hospital for months. Half of my body is burnt apart from my belly.
0:02:33 > 0:02:36That was two months before the fire.
0:02:36 > 0:02:40Look at me. I look so adorable.
0:02:40 > 0:02:44For as long as Harry can remember, he's always stuck out from the crowd.
0:02:44 > 0:02:50A lot of people, if they've never seen him before, people often stare.
0:02:50 > 0:02:56I was about seven years old when a person said, "Are you an alien or are you a human?"
0:02:56 > 0:02:58I was mortified.
0:02:58 > 0:03:00- Absolutely mortified. - And when she went over...
0:03:00 > 0:03:07when she went over to tell his mum, or nan or whatever, she started laughing.
0:03:07 > 0:03:12She was very rude as well. The adult thought it was quite amusing and said, "Oh, he does, doesn't he?"
0:03:15 > 0:03:18It's this prejudice the children want to challenge.
0:03:18 > 0:03:20These are the faces we are used to seeing on posters,
0:03:20 > 0:03:23but the advertising team want to do something different.
0:03:23 > 0:03:25That's Chris's job.
0:03:26 > 0:03:29The main objective is to change the people who have prejudices
0:03:29 > 0:03:34to think differently about these kids and anyone with a facial disfigurement.
0:03:34 > 0:03:39What makes a good ad is one that has a very simple message that's easy to understand
0:03:39 > 0:03:44and grabs your attention and stops you from walking past the poster, ignoring the message.
0:03:44 > 0:03:48Someone who really wants to get his point across is Max.
0:03:54 > 0:03:57The type of birthmark I have is a port wine stain.
0:03:57 > 0:04:01I have quite a lot of birthmark over my body.
0:04:01 > 0:04:06Max's birthmark is there because he has bigger blood vessels under the skin in that area.
0:04:06 > 0:04:08He was born with it.
0:04:08 > 0:04:14I chose to take part because I want people to know that it's not contagious.
0:04:14 > 0:04:19It's not a disease, it's just the way that people were born, really.
0:04:21 > 0:04:23To make a good advert, the advertising team
0:04:23 > 0:04:26need to know exactly what life is like for the kids.
0:04:26 > 0:04:29Why do you think doing this campaign is important?
0:04:29 > 0:04:33We just want people to know that people with a visual difference
0:04:33 > 0:04:37are normal but they have one extra-special thing about them.
0:04:37 > 0:04:44Not everyone's perfect, but everyone actually is different in some way or another.
0:04:47 > 0:04:50I'm Lucas and I've got a facial disfigurement.
0:04:50 > 0:04:52I was born like this.
0:04:52 > 0:04:57Before Lucas was born, there was a problem early on with the way he developed.
0:04:57 > 0:05:02It affected his eyes, ears, nose and the tube that joins his throat and stomach.
0:05:02 > 0:05:07He's totally healthy now but he still looks slightly different to other kids.
0:05:07 > 0:05:12It's a bit upsetting having a facial disfigurement, even though it's only a slight difference.
0:05:12 > 0:05:18People have been really cruel to me at school just because I looked slightly different to most people.
0:05:18 > 0:05:23It wasn't until Lucas was four years old that he realised he did not look like everyone else.
0:05:23 > 0:05:29It was the first day of school and a girl said, "What's wrong with your face?"
0:05:29 > 0:05:33I didn't know what to say, because...no-one had ever asked me that before.
0:05:33 > 0:05:37I was just really curious when I went home and asked my mum.
0:05:37 > 0:05:42And she told me that some people were going to be cruel or whatever.
0:05:42 > 0:05:46Kids who invite me round to their houses and the mothers haven't seen me before,
0:05:46 > 0:05:48they get very nervous and jumpy.
0:05:48 > 0:05:51Sometimes I never see the kid again,
0:05:51 > 0:05:53and I don't know why.
0:05:53 > 0:05:58I usually think that there isn't a normal person on Earth.
0:05:58 > 0:06:00That's what makes everyone interesting.
0:06:00 > 0:06:05At the advertising agency, the kids are working on ideas for what the posters should say.
0:06:05 > 0:06:08Tell me what you said.
0:06:08 > 0:06:09Mine says, "Shut it, you!"
0:06:09 > 0:06:16- He or she says, "It's just a mark - a birthmark."- It's just a birthmark. - Mmm.- Lucas,
0:06:16 > 0:06:20- have you got anything? - "Imagine if you were me. Would you like to be stared at?"
0:06:20 > 0:06:24Have you said that to someone, or is it something you would like to say?
0:06:24 > 0:06:28It's sort of what I'd like to say.
0:06:28 > 0:06:32- Lauren, are you OK to read yours out?- "Stop staring, because you wouldn't like it."
0:06:32 > 0:06:35It's a strong statement from someone who's shy.
0:06:35 > 0:06:38The photo campaign
0:06:38 > 0:06:44is very different for me to do, because I don't like being the centre of attention.
0:06:44 > 0:06:48The first time I saw Lauren with her birthmark, I said, "What's that on your face?"
0:06:48 > 0:06:53She said it was a birthmark. I went, "Oh. What's a birthmark?"
0:06:53 > 0:06:56I'd prefer people to ask than stare.
0:06:56 > 0:07:00She's not one of those people who want their face on everything,
0:07:00 > 0:07:06but I'm glad she's doing it because she can get the message round that a birthmark's no big deal.
0:07:06 > 0:07:10It's not just Lauren's friends who are surprised she's doing the campaign. So is her mum.
0:07:10 > 0:07:13This is definitely out of character for Lauren.
0:07:13 > 0:07:17I really didn't think she would say yes.
0:07:17 > 0:07:22She's not doing it for attention or because she wants to be in the spotlight,
0:07:22 > 0:07:25or on the stage - she's doing it to build her confidence.
0:07:25 > 0:07:30Someone who knows just what kind of impact a campaign like this can have on you is Adam.
0:07:30 > 0:07:35He has already featured in a poster campaign like the one the kids are doing.
0:07:35 > 0:07:37I had no idea how big it would be.
0:07:37 > 0:07:41I thought it would be a few posters here and there, and it's 18 months
0:07:41 > 0:07:45since I signed up and they're all over the place at the moment.
0:07:45 > 0:07:49My parents have seen 15 of them this week alone. It's crazy.
0:07:49 > 0:07:53Adam was born with a condition that has caused growths on his face and head.
0:07:53 > 0:07:56He's been in and out of hospital all his life.
0:07:56 > 0:07:59Over the years, he's had to deal with his fair share of bullies.
0:07:59 > 0:08:02He's got loads of advice for the kids.
0:08:02 > 0:08:07When you were younger, did you ever see anyone being mean to you?
0:08:07 > 0:08:14I got bullied for five straight years of secondary school and it was a real, real hard time.
0:08:14 > 0:08:19I have no time for bullying. I think it's one of the worst things anyone can do to anyone else.
0:08:19 > 0:08:24I got really angry, to the point where it was like, "I'm annoyed and I don't know why I'm annoyed,
0:08:24 > 0:08:27"but I'm annoyed and someone is going to have to pay for this."
0:08:27 > 0:08:29How did you try and stop it?
0:08:29 > 0:08:34The wrong way to deal with it is to really kick off and start yelling things back.
0:08:34 > 0:08:36That's not the right way to go about things.
0:08:36 > 0:08:42So you either ignore it or explain to them why you look the way you do.
0:08:42 > 0:08:45Or I am also a big fan of sarcasm and making jokes.
0:08:45 > 0:08:50Because if people see you're comfortable enough in your own skin to joke about it,
0:08:50 > 0:08:57then they'll realise it won't get to you, and by bullying or being mean to you, they're wasting their time.
0:08:57 > 0:09:03The kids' first day at the agency has come to an end, and Adam's words have really hit home with Harry.
0:09:03 > 0:09:10He would be a good role model, Adam. He taught you stuff like, don't show your anger,
0:09:10 > 0:09:12let it go.
0:09:12 > 0:09:15But Harry doesn't always find it easy to let things go.
0:09:15 > 0:09:18Sometimes he gets into trouble.
0:09:18 > 0:09:21Someone called me names, so I had a fight.
0:09:21 > 0:09:25They pushed me, so I pushed them back, then they pushed me back,
0:09:25 > 0:09:28then I kicked them on the floor and I started kicking them.
0:09:28 > 0:09:31I want people to know about me,
0:09:31 > 0:09:36so they can just know that I got burnt when I was one years old.
0:09:36 > 0:09:41So if you want to know, don't stare, just ask.
0:09:41 > 0:09:44All the kids have different ways of dealing with staring.
0:09:44 > 0:09:48Lucas and his brother Morgan have quite a few strategies they use when they are out.
0:09:48 > 0:09:52Most people, when they first stare at me, I smile at them.
0:09:52 > 0:09:56Then they usually look away, or smile and look away,
0:09:56 > 0:10:01although there are some people who are arrogant and even then they don't look away.
0:10:01 > 0:10:03They carry on staring.
0:10:03 > 0:10:05So I smile and wave. HE MOUTHS
0:10:05 > 0:10:13Even though I've had it all my life, it still feels uncomfortable to have people doing that to you.
0:10:13 > 0:10:19And I think it's not fair that people should treat people with facial disfigurements like that.
0:10:19 > 0:10:25Some people think they're invisible to him. You could be just inches away, staring them right in the eye.
0:10:25 > 0:10:30You have to think of yourself having a massive spot on your forehead or cheek or somewhere,
0:10:30 > 0:10:35and you're in the middle of town, where everyone can see you and everyone's staring at you,
0:10:35 > 0:10:38thinking, "That person's unhygienic, dirty, horrible."
0:10:38 > 0:10:40It would be really horrible for you to cope with.
0:10:40 > 0:10:45When you look different, every new thing you do or place you go can be a big challenge.
0:10:45 > 0:10:49All the kids rely on their family and friends for support.
0:10:52 > 0:10:55Stacey helps me when I'm upset or I'm sad.
0:10:55 > 0:11:01We've known each other for seven years and we met at primary school.
0:11:01 > 0:11:03She's just legendary.
0:11:03 > 0:11:06You can't get a friend like this in anybody else.
0:11:06 > 0:11:12At primary school, Max and Stacey would always help each other out if one of them was having a bad time.
0:11:12 > 0:11:16In Year 2, we used to play dodge ball, but everybody would go for Max.
0:11:16 > 0:11:22- That was really annoying. - So every time somebody went for him I always jumped in front of him.
0:11:22 > 0:11:27As well as doing the poster campaign, Max has just started secondary school this year.
0:11:27 > 0:11:33It's scary for anyone, but harder for Max, meeting hundreds of people who don't know about his birthmark.
0:11:33 > 0:11:37Luckily, his best mate was starting at the same time.
0:11:37 > 0:11:44I was a bit nervous at first. We only had 70 in my primary school, so it was ginormously...
0:11:44 > 0:11:50We're in different forms, but we're still with our friends. We try and meet up every lunchtime.
0:11:50 > 0:11:55We normally stay on the same table and look out for each other.
0:11:55 > 0:12:01If you've got glasses for the first time, it doesn't matter what your friends think, it's what you think.
0:12:01 > 0:12:06I think you should be yourself if you have any birthmark or freckles.
0:12:06 > 0:12:09I don't think looks are important.
0:12:09 > 0:12:14Although Max is happy with who he is, like a lot of people with birthmarks,
0:12:14 > 0:12:18he's had to make a decision about whether or not to have treatment to lighten his birthmark.
0:12:18 > 0:12:21I have had laser treatment.
0:12:21 > 0:12:25The last one was about two weeks ago.
0:12:25 > 0:12:28I don't particularly like it done, because I like the way I look now.
0:12:28 > 0:12:32Harry has spent a lot of time in hospital over the years.
0:12:32 > 0:12:34He doesn't want to change how he looks any more.
0:12:34 > 0:12:39When I went to hospital recently, they asked me if I wanted a new ear, but I said no.
0:12:39 > 0:12:42The ear would just be for looks.
0:12:42 > 0:12:44I like the way I look.
0:12:44 > 0:12:50I have a grandpa hairstyle - bald at the top, but loads at the side.
0:12:50 > 0:12:54I don't want a hair transplant, because I'd shave it off anyway.
0:12:54 > 0:12:59Making the decision to have treatment is a difficult one, but Lauren has made her choice.
0:12:59 > 0:13:04I'm packing my bag because I'm going to have some laser treatment on my face.
0:13:04 > 0:13:11It's meant to help my birthmark maybe go a bit lighter instead of going darker.
0:13:11 > 0:13:14Lauren, come on, time to go.
0:13:14 > 0:13:17- Have you got everything?- Yes.- Good. This is your last drink now.
0:13:17 > 0:13:22You can't have a drink after 11 o'clock because the anaesthetic will make you sick.
0:13:22 > 0:13:25Lauren has been having laser treatment since she was a toddler.
0:13:25 > 0:13:32I don't like having the treatment, because I can't go outside and it hurts.
0:13:32 > 0:13:35I'd prefer to go to school than go to the hospital.
0:13:35 > 0:13:39- Have you had a good journey? - Yeah.- Slip your bag off and get on the scale.
0:13:39 > 0:13:44But the treatment has made a difference to Lauren's birthmark, and she wants to keep going.
0:13:44 > 0:13:48Kath wants to see if there have been any changes to the birthmark
0:13:48 > 0:13:51before she starts the next treatment.
0:13:51 > 0:13:55- You've still got that tiny stubborn bit.- Yes, it's quite deep, isn't it?
0:13:55 > 0:14:01We'll do that bit a bit higher, and then these we'll keep at the same level. All right with you?
0:14:01 > 0:14:07- You might be bruised for a bit longer.- OK.- Is that OK? Are you sure?
0:14:07 > 0:14:10Although Lauren's had the treatment lots of times, she's still nervous.
0:14:10 > 0:14:15She has to be put to sleep with anaesthetic before the treatment can start.
0:14:19 > 0:14:24The laser produces a powerful beam of light that destroys the purplish blood vessels under the skin
0:14:24 > 0:14:28without injuring the skin on top, but it does leave temporary bruises.
0:14:28 > 0:14:32What we hope is that the redness will get lighter and lighter,
0:14:32 > 0:14:36so that when she's bigger, she can cover it with make-up and you won't be able to see it.
0:14:36 > 0:14:39From when they first come to when they finish treatment,
0:14:39 > 0:14:44I actually see them get more confident, and that's one of the nicest parts of the job.
0:14:44 > 0:14:48Lauren's just come round from her treatment and her face is bruised.
0:14:48 > 0:14:54I'm still a bit sleepy, and it's really sore.
0:14:54 > 0:14:57It looks like it might be a bit swollen tomorrow.
0:14:57 > 0:15:01Never mind. You can have a rest, can't you?
0:15:01 > 0:15:04I'm feeling OK and I want to go home.
0:15:04 > 0:15:11Lauren's bruises should be gone by the day of the photo-shoot in three weeks' time.
0:15:12 > 0:15:17Back at the advertising agency, the team are making final preparations.
0:15:17 > 0:15:22From his own experience, Adam knows that doing this campaign is going to be a big deal for the kids.
0:15:22 > 0:15:25They'll be having a lot of attention thrown upon them.
0:15:25 > 0:15:32I'm confident they know what they're getting into and they're ready, but it still doesn't make it any easier.
0:15:33 > 0:15:35It's the day of the photo-shoot.
0:15:35 > 0:15:39Posing for a professional photographer is a new experience for all the kids.
0:15:39 > 0:15:42It is a big ask, because they haven't done this before,
0:15:42 > 0:15:48but we just want a real, natural performance to get across their personality, a little cheekiness.
0:15:48 > 0:15:53We want them to enjoy themselves, which will be hard with the lights and cameras on them.
0:15:53 > 0:15:56It doesn't come naturally to them, probably.
0:15:56 > 0:16:01A stylist and make-up artist are on hand to make everyone look their best,
0:16:01 > 0:16:04but Harry is not impressed with the clothes chosen for him.
0:16:04 > 0:16:07Like all kids, he has strong views on what he likes to wear.
0:16:07 > 0:16:13I've got, like, a plain sort of T-shirt, or some sort of nice casual trousers.
0:16:13 > 0:16:16What about that? That's a nice colour.
0:16:16 > 0:16:17Do you like that?
0:16:17 > 0:16:20- Yeah?- I think they look nice.
0:16:20 > 0:16:22They make you look stylish. You look cool.
0:16:22 > 0:16:26- I don't like them. - Try this T-shirt on.
0:16:26 > 0:16:32- You wanted to wear your jacket, but you could wear this, because it's kind of similar.- I don't like it.
0:16:32 > 0:16:37- Can I wear my Everton top with that over it?- I don't think so.
0:16:37 > 0:16:41'I didn't like them clothes. They make me look stupid and I didn't like them.'
0:16:41 > 0:16:47They were just plain. I wanted to wear these clothes - Everton pants, Everton top.
0:16:47 > 0:16:51Harry has got used to some people being nasty to him because of his burns,
0:16:51 > 0:16:56but he also knows that sometimes people are extra nice to him because of what he's been through.
0:16:56 > 0:16:58He knows how to use this to his advantage.
0:16:58 > 0:17:03I use my burns to get me off the hook sometimes.
0:17:03 > 0:17:05And use them to get what you want.
0:17:05 > 0:17:07Yes, a lot.
0:17:07 > 0:17:12How do you feel about wearing some of your sports trousers, your tracksuit bottoms?
0:17:12 > 0:17:16- Then would you be OK with the T-shirts? Can we compromise on that?- Maybe.
0:17:16 > 0:17:20If I caught you using your difference to get away with stuff,
0:17:20 > 0:17:24- then I would punish you, and you know it, don't you?- Yeah.
0:17:24 > 0:17:27- I'm not getting make-up. - No, not make-up, just a hair.
0:17:27 > 0:17:29Just a little bit.
0:17:31 > 0:17:33Are you not happy about this?
0:17:33 > 0:17:39Why? Most people really enjoy the process of getting their hair done.
0:17:39 > 0:17:43But Harry is making it a challenge, which is actually quite nice as well.
0:17:43 > 0:17:47That's a lot like me.
0:17:47 > 0:17:49This is the photography set.
0:17:49 > 0:17:51Lauren is next to arrive.
0:17:51 > 0:17:56Have you ever been in a photo-shoot before? Do you want to take a step on here with me?
0:17:56 > 0:17:58And she's feeling a bit nervous about the day ahead.
0:17:58 > 0:18:03I'm going to stand there and take a picture and your going to stand here. And we're just going to play.
0:18:03 > 0:18:06So there's nothing to worry about, it will just be like having fun. OK?
0:18:06 > 0:18:09The photo campaign is very different for me to do,
0:18:09 > 0:18:12because I never do anything like this.
0:18:12 > 0:18:17I'm not a person that likes being bossy or at the front.
0:18:17 > 0:18:20I'm more like a sporty person.
0:18:20 > 0:18:24- I've got this sort of top. - 'I like wearing tracky bottoms,'
0:18:24 > 0:18:29jeans and jumpers and I don't really like wearing dresses or skirts.
0:18:29 > 0:18:33I think she'd probably prefer a football shirt, you know what I mean?
0:18:33 > 0:18:37Or I've got this sort of snug cardie.
0:18:37 > 0:18:44'Lauren hates getting dressed, full stop. She hates going to shops, she hates trying clothes on.
0:18:44 > 0:18:47'I once asked her why she didn't want to get dressed up to go to a party
0:18:47 > 0:18:51'and her answer was, "Because everybody will look at me." '
0:18:51 > 0:18:54I don't think we'll ever know if it's the birthmark or just Lauren.
0:18:54 > 0:18:57- How are you feeling?- Er...
0:18:57 > 0:19:01A little nervous? Are you? There's nothing to be nervous about.
0:19:01 > 0:19:05Lucas and Max are next to arrive and they don't seem to be the least bit worried.
0:19:05 > 0:19:08Hi, Lucas. You all right?
0:19:08 > 0:19:11Do you want to try these on? The shoes are great as well.
0:19:11 > 0:19:14You've been the easiest one so far.
0:19:14 > 0:19:18- Would you mind trying on maybe one of these tops?- Yeah, sure.
0:19:18 > 0:19:22It's going to be exciting and interesting to find out how the photos are going to turn out.
0:19:22 > 0:19:28The advertising team are confident that they can get across what the kids want to say.
0:19:28 > 0:19:30'The campaign is called Look At Me Now.
0:19:30 > 0:19:33'We were inspired by that meeting with the kids.'
0:19:33 > 0:19:36It's saying, "Look at me, I'm on a big poster campaign.
0:19:36 > 0:19:39I'm different to what you thought. I'm braver, I've got confidence.
0:19:39 > 0:19:42It has the line, "To anyone who looked at me
0:19:42 > 0:19:45"and thought I'd never have anything to smile about, look at me now."
0:19:45 > 0:19:48Harry sticks his tongue out, getting across his personality.
0:19:48 > 0:19:52Harry's got tons of personality, so it should be straightforward,
0:19:52 > 0:19:55but he's not really enjoying the photo-shoot.
0:19:55 > 0:19:59Like you're waiting at the bus stop to go to school.
0:19:59 > 0:20:00Do that towards me.
0:20:02 > 0:20:04Stick your tongue out.
0:20:04 > 0:20:05That's it.
0:20:05 > 0:20:08'I don't really like posing.
0:20:08 > 0:20:12'I didn't like getting my photo took all the time.'
0:20:12 > 0:20:16When I grow up I don't want to be a model, I want to be a bike racer.
0:20:16 > 0:20:18Look over that way.
0:20:18 > 0:20:24Harry's getting fed up and the team realise what they are asking him to do just isn't working.
0:20:24 > 0:20:28What are you thinking of his tongue sticking out?
0:20:28 > 0:20:31I want him to look a bit more pleased with himself.
0:20:31 > 0:20:34The line we've got on the poster is, "Something to Smile About".
0:20:34 > 0:20:39- You want a feeling of pride. - Yes, got you.
0:20:39 > 0:20:42Give us a big smile.
0:20:42 > 0:20:45Luckily, Harry's mum is on hand to make him laugh.
0:20:45 > 0:20:50That's the trick, put your hands in your pocket.
0:20:50 > 0:20:56I think I just relaxed him a bit, set him off and that was it. You get your good smile pictures then.
0:20:56 > 0:20:59Brilliant, well done.
0:21:01 > 0:21:04Definitely the first time I've ever had make-up put on my face.
0:21:04 > 0:21:09Lauren seems to be getting more confident as the day goes on.
0:21:09 > 0:21:12OK, a little smile, really good.
0:21:12 > 0:21:15Put your arms higher, like an aeroplane.
0:21:15 > 0:21:20It feels weird when people are telling you to do loads of things.
0:21:20 > 0:21:22Give me one of those big smiles. That's good.
0:21:22 > 0:21:28Looking at her there now, I think she finds it quite easy. I feel quite emotional, really.
0:21:28 > 0:21:31I feel quite touched that she's done it, you know?
0:21:32 > 0:21:33Very good.
0:21:33 > 0:21:36- You've got lovely eyes, Lauren. - Have you never done this before?
0:21:38 > 0:21:41Nice! An even bigger smile. That's great.
0:21:41 > 0:21:44I did enjoy it, but I don't think I'm a natural.
0:21:44 > 0:21:46Wow, which ones do you like the best?
0:21:46 > 0:21:48I don't know, I like all of them.
0:21:49 > 0:21:53Give me a little smile. Something really silly.
0:21:54 > 0:21:59When I see the posters, I'm going to be shocked. It's going to be rather odd.
0:21:59 > 0:22:02I don't know what it'll be like. We've only seen a sketch.
0:22:02 > 0:22:07It's taken five hours and the photographer has taken over 200 images.
0:22:07 > 0:22:09But they think they've done it.
0:22:09 > 0:22:11Kids were perfect - what we wanted.
0:22:11 > 0:22:16We wanted them to act natural and they did exactly that.
0:22:16 > 0:22:17'It was more relaxed than I thought.'
0:22:17 > 0:22:21There was some surprises - Lauren, I thought, was amazing and Lucas as well.
0:22:21 > 0:22:24So hopefully, nice big posters.
0:22:26 > 0:22:31The next time the four kids will meet, their pictures will be on posters all over London.
0:22:31 > 0:22:34It's down to the advertising team to create the final image.
0:22:34 > 0:22:39I'm excited because it will be the first time to see it.
0:22:39 > 0:22:42But I'm a bit nervous because I don't know what it will be like.
0:22:42 > 0:22:47It's going to be a bit weird looking looking at yourself on a giant poster on the tube,
0:22:47 > 0:22:50where you usually see adverts for films or things like that.
0:22:50 > 0:22:55When people look at the poster, I want them to think, "Look at him, he's famous."
0:22:55 > 0:22:59I'm feeling really happy about seeing myself on a billboard.
0:22:59 > 0:23:04I'm definitely looking forward to that experience, I can't wait.
0:23:06 > 0:23:10Five months ago, nobody knew who these children were outside their home town.
0:23:10 > 0:23:13Now their faces are at the centre of the charity campaign,
0:23:13 > 0:23:16fighting for people to be treated equally, no matter how they look.
0:23:16 > 0:23:19They will be on advertising spaces across the country.
0:23:19 > 0:23:24Adam knows how it feels and hopes they can cope with being in the spotlight.
0:23:24 > 0:23:26'They have a lot of responsibility now.'
0:23:26 > 0:23:31Because now they are essentially the public face, so people will know who they are, know what they are about.
0:23:31 > 0:23:37'And the amount of attention they get might stun them slightly.'
0:23:39 > 0:23:42Here we are, West Kensington tube station.
0:23:42 > 0:23:44Today, we go and see the posters.
0:23:44 > 0:23:50CHEERING How are we all feeling? ALL: Excited.
0:23:50 > 0:23:51Happy, excited?
0:23:51 > 0:23:57The plan is, we are going to go and invade the Underground and look for our posters. So, let's rock 'n roll!
0:23:57 > 0:23:59Onwards and upwards. CHEERING
0:24:03 > 0:24:08There's 260 stations on the London Underground, so plenty of places to look.
0:24:11 > 0:24:14- Not many people get to do this.- I'll look that way, you look that way.
0:24:16 > 0:24:22There are over 400 posters plastered up all over the Underground, it's now just a case of finding them.
0:24:22 > 0:24:25There's got to be one here somewhere.
0:24:26 > 0:24:29- OVER PUBLIC ADDRESS SYSTEM: - We can see you!
0:24:29 > 0:24:30That's creepy.
0:24:37 > 0:24:39Look, there you are.
0:24:40 > 0:24:42I think it's fantastic.
0:24:44 > 0:24:49That's made me feel happy. That's made my day.
0:24:49 > 0:24:50Lauren!
0:24:50 > 0:24:51Brilliant.
0:24:54 > 0:24:58But Max and Harry still haven't found their posters.
0:24:58 > 0:25:02I'm feeling really excited about seeing my poster.
0:25:02 > 0:25:06I have seen Lauren's, then I just saw Lucas's, when am I going to see mine?
0:25:06 > 0:25:11Every day, 3.5 million people use the Tube, that's a lot of people to see your poster.
0:25:11 > 0:25:16Right now, though, Max and Harry just want to see it for themselves.
0:25:16 > 0:25:17There!
0:25:21 > 0:25:25I'm really happy, really proud of it, yes.
0:25:27 > 0:25:30There's only one person still to find his poster.
0:25:31 > 0:25:35Mine's over here! There's mine, there's mine!
0:25:35 > 0:25:36Look at that, that's me.
0:25:36 > 0:25:37Look, there's me!
0:25:39 > 0:25:41I feel very happy because look at me.
0:25:41 > 0:25:44I'm that big, look!
0:25:44 > 0:25:48I think it's absolutely brilliant, I'm really proud of you for doing it.
0:25:48 > 0:25:55When Harry, Lauren, Max and Lucas started this adventure,
0:25:55 > 0:26:00they were fed up with people making judgements about who they were based on how they looked.
0:26:00 > 0:26:04Now they've been brave enough to put their faces in the spotlight
0:26:04 > 0:26:09to show everyone they're just like any other kid, and there's no bigger spotlight than this!
0:26:12 > 0:26:15There's me! We're up there in that massive 50-foot thing.
0:26:16 > 0:26:19I think it's just brilliant.
0:26:19 > 0:26:21- It's amazing. Really good. - How impressive is that?
0:26:21 > 0:26:26You have to be like a celebrity or something to get on there so I think Lucas is really lucky for that.
0:26:26 > 0:26:30He looks better than he usually does, anyway!
0:26:30 > 0:26:35I have seen three Maxs in one day - normal Max, poster Max and massive huge billboard Max.
0:26:35 > 0:26:40I'm really proud of myself, it's a one-in-a-lifetime opportunity.
0:26:40 > 0:26:42I'm glad I've taken it.
0:26:42 > 0:26:46I never thought I'd see my daughter up in lights like that.
0:26:46 > 0:26:49Glad I've done it. It's been worth all the hard work.
0:26:49 > 0:26:51I'm just really happy.
0:26:51 > 0:26:55I feel proud of him as well, he's my brother, really, and...
0:26:56 > 0:26:58Thank you.
0:26:58 > 0:27:02Look at that, it's me. I did it to get famous.
0:27:02 > 0:27:08I think I'm pretty famous in London, not yet in Liverpool, but I will be soon.
0:27:08 > 0:27:11How many kids can say they're on a 20-foot billboard in the centre of London?
0:27:11 > 0:27:15From seeing it start as a simple idea on a flipchart
0:27:15 > 0:27:21and just to see it through to something of this scale and magnitude, is just simply incredible.
0:27:21 > 0:27:25I did this campaign because I know it's going to make a difference.
0:27:25 > 0:27:29I know it's going to help other people with facial disfigurements.
0:27:29 > 0:27:32I feel so much better about myself.
0:27:32 > 0:27:38I wanted to tell people that people with differences aren't always shy.
0:27:38 > 0:27:42I think this has made me more confident than I ever was.
0:27:55 > 0:27:57Subtitles by Red Bee Media Ltd