0:00:19 > 0:00:21- These young businessmen... - Would you do 15?
0:00:21 > 0:00:25- You're getting a raise! - Are on a mission to prove...
0:00:25 > 0:00:27Children can do grown-ups' jobs.
0:00:27 > 0:00:30- But is their deadline... - Hoo-hoo!- Way too tough?
0:00:30 > 0:00:32It ain't good enough for them!
0:00:40 > 0:00:42In the heart of London's busy King's Cross,
0:00:42 > 0:00:45in the middle of a construction site,
0:00:45 > 0:00:49six ambitious lads are running an unusual business from a skip bin.
0:00:49 > 0:00:52They call themselves the Home Grown Boys.
0:00:52 > 0:00:55The Home Grown Boys are a group of young boys
0:00:55 > 0:00:59who, basically, meet up every holiday,
0:00:59 > 0:01:02and we put together some veg,
0:01:02 > 0:01:05or some fruit, and try to sell them
0:01:05 > 0:01:08to different people.
0:01:08 > 0:01:11These young entrepreneurs are, Abel, the wheeler dealer.
0:01:11 > 0:01:12Tevin, the quiet achiever.
0:01:12 > 0:01:14Chelsea, who raises the price.
0:01:14 > 0:01:16Malique, the grafter.
0:01:16 > 0:01:18Yon, well he doesn't say very much.
0:01:18 > 0:01:20And cool-headed Abel.
0:01:20 > 0:01:23Our plan this year is to grow
0:01:23 > 0:01:26and sell more stuff, and to make more money.
0:01:26 > 0:01:29Like all canny businessmen, they keep their running costs low.
0:01:29 > 0:01:32The land is free from the King's Cross developers,
0:01:32 > 0:01:34rainwater is used to water the plants,
0:01:34 > 0:01:37and they even produce their own compost.
0:01:37 > 0:01:41Last year the boys only made £40, just over a fiver each.
0:01:41 > 0:01:44This time round, they are determined to make at least ten times that,
0:01:44 > 0:01:46growing themselves a nice juicy profit.
0:01:46 > 0:01:49I think the Home Grown Boys ARE going to succeed,
0:01:49 > 0:01:52because we're working extremely well with our fruits and veg,
0:01:52 > 0:01:55and everyone cheers the others on.
0:01:55 > 0:01:58The boys clearly have big business dreams,
0:01:58 > 0:02:00but can they turn them into reality,
0:02:00 > 0:02:03in the six weeks of their summer holiday?
0:02:05 > 0:02:07The first step for tomorrow is,
0:02:07 > 0:02:09we need to meet up,
0:02:09 > 0:02:13and we really want to have a meeting about what our key roles is
0:02:13 > 0:02:17individually, and put it together in a brainstorm.
0:02:19 > 0:02:21Convening in their boardroom,
0:02:21 > 0:02:24Abel chairs this year's Annual General Meeting.
0:02:24 > 0:02:27We can't sell everything, because some things...
0:02:27 > 0:02:30The only item on the agenda is a possible £100 grant
0:02:30 > 0:02:32from a local charity.
0:02:32 > 0:02:34It's crucial they pull together,
0:02:34 > 0:02:37and deliver a killer pitch to secure this money.
0:02:37 > 0:02:40Without it, they can't invest in the seeds and seedlings
0:02:40 > 0:02:43essential to kick-start their business.
0:02:43 > 0:02:46- Any ideas?- Cucumber.
0:02:46 > 0:02:49Beetroot.
0:02:49 > 0:02:52It was here, cos we had to get organised,
0:02:52 > 0:02:53and have a brainstorm,
0:02:53 > 0:02:55because we have a deadline for the pitch.
0:02:55 > 0:02:58We've just found out. A one week deadline.
0:02:58 > 0:03:01What we were trying to do was prepare it,
0:03:01 > 0:03:03see what products we'll need.
0:03:03 > 0:03:07Just get everything sorted, so that we can be prepared.
0:03:09 > 0:03:13To get prepared, the boys must thoroughly research the market.
0:03:13 > 0:03:16They must go out and find customers.
0:03:16 > 0:03:19by talking to big businesses in the King's Cross area.
0:03:19 > 0:03:21Although only a short bike ride from their homes,
0:03:21 > 0:03:24it's a very different world to what they are used to.
0:03:24 > 0:03:26The area the boys live in is
0:03:26 > 0:03:29a typical inner city estate,
0:03:29 > 0:03:33which has the problems of an inner city estate. High levels of crime,
0:03:33 > 0:03:35high levels of unemployment.
0:03:35 > 0:03:37This particular area has one of the highest levels
0:03:37 > 0:03:39of absentees from school.
0:03:39 > 0:03:44Steve Griffiths runs the local youth project.
0:03:44 > 0:03:46He's known the boys for five years. and will mentor them
0:03:46 > 0:03:49for the six weeks they have to pull off their big ambition.
0:03:49 > 0:03:52For the boys, this environment is their playground.
0:03:52 > 0:03:55They invent games, they make games up.
0:03:55 > 0:03:58Sometimes those games can be very mischievous.
0:03:58 > 0:04:01For the Home Grown Boys to be involved in this business,
0:04:01 > 0:04:04has steered them away #from negative behaviour,
0:04:04 > 0:04:06anti-social behaviour.
0:04:06 > 0:04:10And hopefully they'll make good cash to split between them
0:04:10 > 0:04:12at the end of the summer.
0:04:12 > 0:04:15So, with only four days to go before they pitch for a grant
0:04:15 > 0:04:17to kick off their business,
0:04:17 > 0:04:19the boys split up for their research.
0:04:19 > 0:04:23First, Abel and Chelsea boldly enter Kings Place,
0:04:23 > 0:04:27home of the Guardian, a highbrow national newspaper.
0:04:27 > 0:04:29- It's down here, isn't it?- Yep.
0:04:29 > 0:04:33Meanwhile, Malique and Tevin are up early, at lunchtime,
0:04:33 > 0:04:36- and visit a trendy cafe. - My name's Malique.- Hi, I'm Niven.
0:04:36 > 0:04:38- My name's Tevin. - Nice to meet you.
0:04:38 > 0:04:42- Hello.- Hello, I'm Chelsea. - I'm Stefan.- I'm Abel.
0:04:42 > 0:04:44You have a list of stuff you're selling?
0:04:44 > 0:04:46- Chives.- We've got chives.
0:04:46 > 0:04:49- Carrots.- Yes.- Cress.
0:04:49 > 0:04:50Basil,
0:04:50 > 0:04:52and different varieties of lettuce.
0:04:52 > 0:04:54Bring some stuff down, we'll look at it.
0:04:54 > 0:04:57You have to be reliable. Deliver it in the morning.
0:04:57 > 0:04:58Six o'clock.
0:04:58 > 0:05:02As Malique and Tevin recover from the shock of a 6.00am delivery,
0:05:02 > 0:05:06Chelsea charges in with an offer Stefan can't refuse.
0:05:06 > 0:05:10- I think we could sell you bigger tomatoes cheaper than that.- OK
0:05:10 > 0:05:12- Have we a deal?- We got a deal.
0:05:12 > 0:05:14- We'll be back in five weeks, yeah? - OK.
0:05:14 > 0:05:17The next day Chelsea and Abel go international,
0:05:17 > 0:05:20blagging their way into a meeting with Eurostar.
0:05:20 > 0:05:22OK, nice to meet you guys.
0:05:22 > 0:05:25Abel and Malique approach a small cafe grocer,
0:05:25 > 0:05:28in the heart of St. Pancras, where Malique gets straight to the point.
0:05:28 > 0:05:32What do your customers buy from the shop?
0:05:32 > 0:05:35They want something simple, they would be familiar with.
0:05:35 > 0:05:37Back in Business Class...
0:05:37 > 0:05:39I think one of the biggest challenges...
0:05:39 > 0:05:43The boys realise they can't feed over 3000 hungry travellers a day,
0:05:43 > 0:05:46so scrub Eurostar off their client list.
0:05:46 > 0:05:49With confidence running high, Malique and Tevin
0:05:49 > 0:05:53brave one of London's poshest restaurants, the Gilbert Scott.
0:05:53 > 0:05:57Kate Moss, Sarah Harding and Jude Law have grazed here.
0:05:57 > 0:06:00Undaunted, the boys mosey through the dining room
0:06:00 > 0:06:02to meet Head Chef, Olly.
0:06:02 > 0:06:04Would you buy from Home Grown Boys?
0:06:04 > 0:06:06If the price is right, the quality's there,
0:06:06 > 0:06:09and you can provide the quantities we need,
0:06:09 > 0:06:11there's no reason why not.
0:06:11 > 0:06:15After a busy couple of days researching who to sell to,
0:06:15 > 0:06:19the boys still need to find out what can be grown within five weeks,
0:06:19 > 0:06:22so they hit the internet at their youth project hub.
0:06:22 > 0:06:25But Malique seems to be more interested in what's growing
0:06:25 > 0:06:29- on Abel's head.- You call them "peps", but they're really peppers.
0:06:29 > 0:06:31They're a bit smooth here,
0:06:31 > 0:06:33but as you get to the back, it's a bit rough.
0:06:33 > 0:06:38They'll be very spicy, so do not touch that bit.
0:06:38 > 0:06:40That's a no-no.
0:06:40 > 0:06:42Hiya, guys.
0:06:42 > 0:06:45Time is running out. The boys have to know what they can grow,
0:06:45 > 0:06:48to have a chance of winning their grant in two days' time.
0:06:48 > 0:06:51So they hook up with gardener Paul.
0:06:51 > 0:06:54We've a range of crops which are very fast-growing.
0:06:54 > 0:06:57This pitch is very important to our group, because we have worked
0:06:57 > 0:06:59exceptionally hard.
0:06:59 > 0:07:04- This is basil.- If we can persuade them to give us the money,
0:07:04 > 0:07:08we can work to our best abilities, and make money, and profit.
0:07:08 > 0:07:11This one's called Moroccan mint.
0:07:11 > 0:07:14It's what they use for mint tea.
0:07:14 > 0:07:18You could harvest this, and use it for making mint tea.
0:07:18 > 0:07:21I've got SOME fears, because some of my friends
0:07:21 > 0:07:25are not as committed.
0:07:25 > 0:07:27At the end of the day, they'll feel bad for themselves,
0:07:27 > 0:07:30knowing that they could have done what we done,
0:07:30 > 0:07:33and what we achieved will be very heartbreaking.
0:07:33 > 0:07:36Only a day to go before the pitch,
0:07:36 > 0:07:39and mentor, Steve, meets the boys at their favourite cafe,
0:07:39 > 0:07:43to check on their preparations.
0:07:43 > 0:07:46The boys are very excited about the pitch.
0:07:46 > 0:07:50They've worked hard.
0:07:50 > 0:07:54I think there's definitely a concern that the group could say things
0:07:54 > 0:07:57they're going to struggle to fulfil.
0:07:57 > 0:08:00At the moment, their focus is, "Let's get that money
0:08:00 > 0:08:02"to start off this program".
0:08:02 > 0:08:07I think they'll pull it off.
0:08:07 > 0:08:11Also, they think they can spend quite a lot in the cafe.
0:08:11 > 0:08:13HE LAUGHS
0:08:13 > 0:08:15If their business works out,
0:08:15 > 0:08:17they'll be able to spend as much as they like
0:08:17 > 0:08:22on milkshakes, chips and beans.
0:08:23 > 0:08:27Finally, the day of reckoning. Global Generation,
0:08:27 > 0:08:30the charity offering the possible £100 pounds, has assembled,
0:08:30 > 0:08:32Nicole, second in command,
0:08:32 > 0:08:35will expect the boys to present a clear marketing strategy.
0:08:35 > 0:08:39Jane is co-founder of the charity, and a formidable negotiator.
0:08:39 > 0:08:43And Zak specialises in advertising and marketing.
0:08:43 > 0:08:47These three will decide whether the Home Grown Boys will get the grant
0:08:47 > 0:08:50they desperately need to kick-start their business dreams.
0:08:50 > 0:08:54If they aren't impressed, all the boys' hard work will be wasted,
0:08:54 > 0:08:57and their plans for the business will be over.
0:08:57 > 0:09:01OK. It's fantastic you've come here today to pitch to us.
0:09:01 > 0:09:05Give us your best, and we'll give back to you.
0:09:05 > 0:09:07All right, over to you.
0:09:07 > 0:09:11We went to a couple of businesses, for our preparation.
0:09:11 > 0:09:14Me and Tevin went to the Eurostar, and talked to Jann.
0:09:14 > 0:09:18Me and Tevin went to Gilbert and Scott.
0:09:18 > 0:09:21He would prefer receiving fruit and veg from us.
0:09:21 > 0:09:23On the back, we'll be selling mint tea,
0:09:23 > 0:09:25and looking at a barbecue event.
0:09:25 > 0:09:28We have a start-off of £150.
0:09:28 > 0:09:30Our target is £500.
0:09:30 > 0:09:35But we have to take away the rent, and the stock.
0:09:35 > 0:09:37Hopefully, everyone's committed
0:09:37 > 0:09:38100 per cent.
0:09:38 > 0:09:42I think we'll get over our limit, and be very successful.
0:09:42 > 0:09:46So, we need that £150 to start up our business.
0:09:46 > 0:09:49You speak about wanting to do an event, a barbecue.
0:09:49 > 0:09:52I wondered how you plan to market that.
0:09:52 > 0:09:55How will you get people to come to that?
0:09:55 > 0:09:59Because we're very local, and we know a lot of people,
0:09:59 > 0:10:02we're going to tell our friends,
0:10:02 > 0:10:05and hopefully they'll tell their friends to come.
0:10:05 > 0:10:11We want to prove to you that children can do grown-ups' jobs.
0:10:11 > 0:10:18I'm 100% sure that we will turn up on time.
0:10:18 > 0:10:20You've got to prove your commitment to us still,
0:10:20 > 0:10:23but you know that, and that's a good challenge going forward.
0:10:23 > 0:10:26We will invest in you, and you should know that when we came in here,
0:10:26 > 0:10:29we were only going to give you £100, but you've upped it -
0:10:29 > 0:10:31now we're going to give you the whole hog -
0:10:31 > 0:10:33we're going to give you £150.
0:10:33 > 0:10:37'I was actually quite impressed. I wasn't expecting'
0:10:37 > 0:10:39that much commitment and enthusiasm from them.
0:10:39 > 0:10:43The biggest problem for them to do all of this
0:10:43 > 0:10:46'is getting out of bed and coming.
0:10:46 > 0:10:50'You know, it's a reasonable amount of money, and we've never done that'
0:10:50 > 0:10:52with a group of young people before.
0:10:52 > 0:10:55If THEY can come through on it,
0:10:55 > 0:10:58it's a really great example for others to follow.
0:11:05 > 0:11:08The boys have only five weeks to triple their grant.
0:11:08 > 0:11:12On top of fresh veg, they are banking on a new product -
0:11:12 > 0:11:15home-made organic mint tea to sell directly to the public.
0:11:15 > 0:11:18The finale of their push for profit
0:11:18 > 0:11:21will be a barbecue at the end of the growing season.
0:11:21 > 0:11:25But now, they need to start gardening. If they don't grow, they'll have nothing to sell.
0:11:25 > 0:11:30Last week, we got £150,
0:11:30 > 0:11:34and now me and Abel are starting to grow our first vegetables.
0:11:34 > 0:11:38Paul taught us how to grow them and plant them.
0:11:38 > 0:11:42Get them all out of here first and lay them loose on the surface.
0:11:42 > 0:11:47We've got two beds, two outside and two inside.
0:11:47 > 0:11:52It's warmer inside and safer, but outside, whereas it rains,
0:11:52 > 0:11:55it's kind of dull as well. There is obviously
0:11:55 > 0:11:58a disadvantage because of the animals and birds eating our crops.
0:11:58 > 0:12:02'While Malique and Abel plant carrot seedlings,
0:12:02 > 0:12:07'Tevin and Chelsea get a crash course in sowing radish seeds and basil.'
0:12:07 > 0:12:09If you grew it from the seed,
0:12:09 > 0:12:11it would take longer, but seedlings will grow quicker.
0:12:11 > 0:12:16The radish was one of the quickest things to grow from seeds.
0:12:16 > 0:12:20Hm...OK. So the lads haven't taken everything Paul says on board,
0:12:20 > 0:12:24but at least they realise they need to work fast.
0:12:24 > 0:12:30We need to get all our crops ready so we can sell them...
0:12:30 > 0:12:31and make money.
0:12:31 > 0:12:34That's going to be the best bit, selling to other businesses,
0:12:34 > 0:12:39cos everyone likes the money, and we know we're going to get 100% profit.
0:12:44 > 0:12:48The boys know it's essential to keep a close eye on their investment
0:12:48 > 0:12:51if the plans are to grow within four weeks.
0:12:51 > 0:12:53If the seedlings dry out, they will die,
0:12:53 > 0:12:56turning hopes of 100% profit into dust.
0:12:56 > 0:13:01We planted the radish from seeds and I'm impressed it's grown so fast.
0:13:01 > 0:13:04This is the first time I've done it
0:13:04 > 0:13:07and I'm looking forward to harvesting it.
0:13:07 > 0:13:10I think we should be harvesting in about three weeks.
0:13:10 > 0:13:12These are our basils.
0:13:12 > 0:13:17As we have heard, every chef uses basil a lot in their sauces.
0:13:17 > 0:13:22For us, basil will be a good seller.
0:13:22 > 0:13:26This is the polytunnel, and these are the crops we are going to sell.
0:13:26 > 0:13:30Lettuce, basil, radish,
0:13:30 > 0:13:35more basil, cucumber, courgette...
0:13:35 > 0:13:40and this is other plants we grew - radish...
0:13:40 > 0:13:43these are just more carrots.
0:13:44 > 0:13:48Under pressure to produce healthy crops, the boys pay great attention
0:13:48 > 0:13:52to watering anything that looks like it needs a good soaking.
0:14:12 > 0:14:17At last! After three weeks of digging, planting and watering,
0:14:17 > 0:14:19the crops are ready to sell.
0:14:19 > 0:14:21But there's a problem - no boys.
0:14:21 > 0:14:22They're still in bed.
0:14:22 > 0:14:26If they don't turn up, all their hard work will have gone to waste.
0:14:26 > 0:14:28Eventually, they arrive.
0:14:28 > 0:14:32To catch the lunchtime trade, the boys must be out of here within two hours.
0:14:32 > 0:14:34They must get a move on!
0:14:34 > 0:14:37First, they need to design a logo to attract new customers.
0:14:39 > 0:14:44It represents Home Grown Boys, and the buildings in yellow are the buildings from King's Cross.
0:14:44 > 0:14:47We're thinking of putting more ideas into it,
0:14:47 > 0:14:49a sun in the corner or something.
0:14:49 > 0:14:52A "sun in the corner" should be the least of their worries -
0:14:52 > 0:14:55today they will be testing a new product...mint.
0:14:55 > 0:14:59I'm harvesting it cos I'm going to make mint tea out of it and sell it
0:14:59 > 0:15:01at The Rotunda near the Guardian.
0:15:01 > 0:15:03Today we are picking radishes.
0:15:03 > 0:15:07- We're going to sell them to Rotunda. - I'm harvesting basil and beetroot.
0:15:10 > 0:15:14With a basket full of fresh crops, the boys load up the veg-mobile
0:15:14 > 0:15:15and roll out.
0:15:17 > 0:15:20Running late, they put the pedal down.
0:15:20 > 0:15:24With a final shove from Chelsea, they make it in time for the lunchtime trade,
0:15:24 > 0:15:26ready to test out their new product. But will anyone buy it?
0:15:28 > 0:15:31Excuse me? Excuse me? Would you like to buy mint tea?
0:15:31 > 0:15:33Do you want to buy some mint tea?
0:15:33 > 0:15:36'A passer-by finally succumbs to Chelsea's charm,
0:15:36 > 0:15:39'kicking off their first sale.'
0:15:39 > 0:15:40Chelsea, man, keep selling.
0:15:42 > 0:15:47'The mixture of fresh Moroccan mint, hot water and sugar is a hit!'
0:15:48 > 0:15:50We've made £18.50 profit so far.
0:15:53 > 0:15:57'As the lunchtime trade dries up, the boys head into the nearby
0:15:57 > 0:16:00'Rotunda restaurant to try and sell their goods to the top man.'
0:16:00 > 0:16:03- Lovely. When did you guys get these? - We picked them today.
0:16:03 > 0:16:05- Great stuff, and carrots, as well? - Yeah, baby carrots.
0:16:05 > 0:16:09- The basil's fresh?- Yeah. - Nice little baby beetroots.
0:16:10 > 0:16:14- Guys, how much do you want for the basket?- £20.50.- £20.50?
0:16:14 > 0:16:16Excellent price.
0:16:16 > 0:16:19- We came to The Rotunda today to... - ..sell our veg baskets.
0:16:23 > 0:16:25'We got £20.50, which is pretty good.'
0:16:25 > 0:16:29Combining the takings from their mint tea sales
0:16:29 > 0:16:32and the veggie basket, the boys have made £39 quid,
0:16:32 > 0:16:34but they still have a long way to go.
0:16:41 > 0:16:44As confidence grows in the garden, time is running out.
0:16:44 > 0:16:49They now have just two weeks to turn their crops into cash.
0:16:52 > 0:16:55Basically, I'm taking out the small radishes
0:16:55 > 0:16:58so the big ones can have space and they can breathe.
0:16:58 > 0:17:03These radishes aren't ready yet, but hopefully you can sell them radishes.
0:17:03 > 0:17:06Today, I've been picking out baby carrots.
0:17:06 > 0:17:07These are quite popular
0:17:07 > 0:17:10and we are hoping that they will sell as well as they did last time.
0:17:10 > 0:17:15This is chard. We haven't sold it before, but we are going to...
0:17:15 > 0:17:17hopefully, people will buy it off us.
0:17:17 > 0:17:22Last time, we used this mint in the mint tea.
0:17:22 > 0:17:25It sold very well, so we're going to try and do it again,
0:17:25 > 0:17:27and hopefully the same outcome.
0:17:29 > 0:17:31This time, they've got a space for a stall
0:17:31 > 0:17:34right in the middle of St Pancras Station.
0:17:34 > 0:17:37Their sales strategy is to lure in weary passengers
0:17:37 > 0:17:38with their refreshing mint tea.
0:17:38 > 0:17:42Once the public fall victim to their charm,
0:17:42 > 0:17:45they'll then flog 'em a super-priced bag of veg.
0:17:47 > 0:17:49Abel hasn't sold anything yet
0:17:49 > 0:17:52and is keen to show off his slick sales patter.
0:17:52 > 0:17:54Excuse me, do you drink mint tea?
0:17:54 > 0:17:56Do you drink mint tea?
0:17:56 > 0:18:00His bold and determined approach to sales soon pays off, and the tea starts flowing.
0:18:00 > 0:18:04We do half a small cup for £1, a full cup for £1.50
0:18:04 > 0:18:08and if you want a big cup, it's £2.
0:18:08 > 0:18:10How many are there?
0:18:10 > 0:18:13'Sold some of the baby carrots to the couple over there.'
0:18:15 > 0:18:18So far, I think we're doing quite well, actually.
0:18:25 > 0:18:29I think we've got, like, £20, I don't know. I'm not counting.
0:18:29 > 0:18:33I think we have, like, £20. That's quite good.
0:18:33 > 0:18:36Just for you. Just for you.
0:18:36 > 0:18:40With the mint tea business booming, top salesman Abel tries to
0:18:40 > 0:18:44boost sales even further by trying a new technique of...shouting.
0:18:44 > 0:18:46Come and get your mint tea!
0:18:46 > 0:18:49We've got some radish over here! We've got some onions!
0:18:49 > 0:18:51Organically made!
0:18:51 > 0:18:54Not to be outdone, Malique steps up,
0:18:54 > 0:18:57convincing customers they are getting a good deal.
0:18:57 > 0:19:00It's £4, basically a special offer that we do.
0:19:00 > 0:19:03We've got thyme, raspberries, the lot!
0:19:03 > 0:19:05You get a mint tea for £1 cheaper.
0:19:05 > 0:19:07Mint tea? Would you like some mint tea?
0:19:07 > 0:19:11- Abel, you're getting a raise, 50p! - Organically grown!
0:19:11 > 0:19:15A veggie patch is normally £3, but the mint tea is £2 originally.
0:19:15 > 0:19:20- Would you like a mint tea?- Where do you grow it, then?- In our garden.
0:19:20 > 0:19:24ALL: 20...what's that?
0:19:24 > 0:19:28We've just had a count out of how much profit we made.
0:19:28 > 0:19:31We made £49 from selling mint tea and our veggie packs,
0:19:31 > 0:19:34- which were quite successful. - I didn't think we'd make any money
0:19:34 > 0:19:37because people were just walking past.
0:19:37 > 0:19:39They were doubting us, innit,
0:19:39 > 0:19:42because they think our quality ain't good enough for them.
0:19:42 > 0:19:47But since that one woman came, our business has gone up and up and up
0:19:47 > 0:19:50and we got more and more money.
0:19:50 > 0:19:54However, the boys still need to shift the last of the day's stock,
0:19:54 > 0:19:56otherwise it will go to waste.
0:19:56 > 0:19:59Chelsea and top sales dog Abel decide to chance it
0:19:59 > 0:20:01in the posh Gilbert Scott.
0:20:01 > 0:20:07- Olly?- Hiya.- We're here to sell you some vegetables. I hope you buy them.
0:20:07 > 0:20:10- What we got?- Onions, radish, rosemary, carrots...
0:20:10 > 0:20:13The quality is nice...
0:20:13 > 0:20:16'As a seasoned professional, head chef Olly is definitely no pushover.'
0:20:16 > 0:20:19- Just this here?- £10.50.
0:20:19 > 0:20:23- Just this?- Yep.- Would you do 15?
0:20:23 > 0:20:26'And after intense negotiations, he makes his final offer.'
0:20:26 > 0:20:29- I'll give you £12, and that's the lot.- Thank you.
0:20:33 > 0:20:36With profit from veg sales only hitting £100
0:20:36 > 0:20:39and time running out, the boys seem to have forgotten something.
0:20:41 > 0:20:43The barbecue is a big event for them.
0:20:43 > 0:20:47They need to make up the rest of the money for their target
0:20:47 > 0:20:49and I'm a bit concerned.
0:20:49 > 0:20:51I think the work they're putting in isn't equal
0:20:51 > 0:20:55to the amount of money they want out of it. Something needs to change.
0:20:55 > 0:20:57Equally concerned, Global Generation,
0:20:57 > 0:21:00who put up the seed fund, arrange for the boys
0:21:00 > 0:21:03to meet a top marketing firm for some much-needed advice.
0:21:03 > 0:21:06Today, we're at the marketing company
0:21:06 > 0:21:09just planning out what we're going to do for the barbecue.
0:21:09 > 0:21:14So your biggest story is you've got a goal to raise £500.
0:21:14 > 0:21:16The barbecue's important to us
0:21:16 > 0:21:21because it's one of the events that's going to make us a lot of money.
0:21:21 > 0:21:24If you got 30 people and each paid £3.50 each,
0:21:24 > 0:21:26you'd make £105.
0:21:26 > 0:21:29'We came up with good ideas, like jerk chicken.'
0:21:29 > 0:21:32We also decided to create posters
0:21:32 > 0:21:35because, um... at bus stops mainly
0:21:35 > 0:21:37because a lot of people go there.
0:21:37 > 0:21:43The HGB 400, boys.
0:21:43 > 0:21:47The marketing team, I though they were very intelligent people.
0:21:47 > 0:21:51They made us realise the barbecue is something different.
0:21:51 > 0:21:54They showed us it was more of a big business opportunity
0:21:54 > 0:21:59and they made us realise the amount of effort you put into it
0:21:59 > 0:22:01will come out in the outcome.
0:22:01 > 0:22:03So if you don't work hard, you don't make a profit.
0:22:10 > 0:22:13As the holiday enters its final week,
0:22:13 > 0:22:16the boys have only five days left to hit their target.
0:22:16 > 0:22:18It's crucial they market this barbecue event
0:22:18 > 0:22:21if they are to have any hope of attracting paying guests.
0:22:21 > 0:22:23Hello, this is Chelsea.
0:22:23 > 0:22:26And we're going to have a presentation.
0:22:26 > 0:22:30Our target is £500, so this barbecue is very big.
0:22:30 > 0:22:34The way we're doing it is we're selling tickets
0:22:34 > 0:22:35at the price of £10.
0:22:35 > 0:22:37How many tickets would you like?
0:22:37 > 0:22:41- 'How much are the tickets?'- It was £15, but for you we'll do ten.
0:22:41 > 0:22:45- 'You giving me a three-course meal?' - 'OK. What do we do, just turn up?'
0:22:45 > 0:22:47- 'All right, thanks.'- Thank you.
0:22:47 > 0:22:50- Bye.- 'Bye.'- 'Bye.' - Bye. Safe.
0:22:50 > 0:22:52Safe.
0:22:57 > 0:23:00This is a leaflet about our event that's happening on Friday.
0:23:00 > 0:23:04We are the Home Grown Boys, a group of youths that have a business
0:23:04 > 0:23:09that involves us selling organic produce to other businesses.
0:23:09 > 0:23:12There is going to be food and there's going to be a presentation
0:23:12 > 0:23:17and we've got a picture of a guy with a long nose cooking burgers.
0:23:21 > 0:23:22How can you pit in there?
0:23:22 > 0:23:24The barbecue is tomorrow.
0:23:24 > 0:23:27The pressure to get everything sorted is starting to show.
0:23:27 > 0:23:29When you tie it, there's going to be space.
0:23:29 > 0:23:33- We're going to use this for a different part.- Exactly.
0:23:33 > 0:23:36Their mentor Steve Griffiths steps in to help with the big push.
0:23:36 > 0:23:38Write "cheese"!
0:23:38 > 0:23:40In a battle against time,
0:23:40 > 0:23:43Malique goes for a dangerous manoeuvre
0:23:43 > 0:23:46which could have lost him more than his bit of bunting!
0:23:46 > 0:23:47Where did it go?
0:23:47 > 0:23:50They eventually get everything ready.
0:23:50 > 0:23:53Now, it's just a nervous wait to see if anyone will turn up.
0:23:57 > 0:24:02Today is the big day, it's the barbecue. Bert's preparing the food
0:24:02 > 0:24:06and Steve's preparing the presentation that we have to do.
0:24:06 > 0:24:10On our menu at the barbecue today, we have chicken,
0:24:10 > 0:24:12we've got salad,
0:24:12 > 0:24:16we've got bread and cheese and we've got veggie burgers.
0:24:16 > 0:24:20Today has been really tough in terms of getting it all together,
0:24:20 > 0:24:23in terms of getting the information out there,
0:24:23 > 0:24:27and really selling what they're doing today.
0:24:27 > 0:24:30It's about selling themselves, and I think they now realise that
0:24:30 > 0:24:32because what they're doing is quite special.
0:24:32 > 0:24:34All up, the boys pull in 25 guests.
0:24:34 > 0:24:37Their investors happily tuck in.
0:24:37 > 0:24:40Even some of their customers turn up and the lads flog them more veg!
0:24:42 > 0:24:44These are the Home Grown Boys.
0:24:44 > 0:24:48They've all got a little bit they want to say to you about...
0:24:48 > 0:24:51In just six weeks, they have achieved so much.
0:24:51 > 0:24:54We've been very successful...
0:24:54 > 0:24:56They liked the organic produce...
0:24:56 > 0:25:00We've been introduced to new produces, like radishes, carrots...
0:25:00 > 0:25:03We want to thank Global Generation for giving us this opportunity.
0:25:03 > 0:25:05Thank you.
0:25:05 > 0:25:09They've also proved they have commitment, determination
0:25:09 > 0:25:11and can turn up on time.
0:25:11 > 0:25:16Today, I thought it was a good day. We made £260.
0:25:17 > 0:25:19So we made a good profit.
0:25:19 > 0:25:21But despite their hard work,
0:25:21 > 0:25:24they are just over £100 shy of their target.
0:25:27 > 0:25:31But some of the Home Grown Boys aren't going to give up that easily!
0:25:31 > 0:25:34With the weather turning and the others back at school,
0:25:34 > 0:25:38Malique and Abel decide to go it alone, for one last push.
0:25:38 > 0:25:43Today, we're harvesting our crops. Carrots, basil, radishes.
0:25:44 > 0:25:48We're trying to meet our goal of £500.
0:25:48 > 0:25:50It worked before, so third time lucky -
0:25:50 > 0:25:53they head back to the familiar territory of St Pancras Station.
0:25:53 > 0:25:56- Do you want to buy mint tea? - Want to buy some mint tea?
0:25:56 > 0:25:58Would you like to buy some...
0:25:58 > 0:26:00And yet again, the mint tea is a winner!
0:26:01 > 0:26:03Have you grown the mint?
0:26:03 > 0:26:05Yeah, we grew it back in our garden.
0:26:05 > 0:26:09Um, we got £17.60
0:26:09 > 0:26:14and I don't know what's happening next. We're just living the dream.
0:26:14 > 0:26:19Next, we're going to go back to the garden to get more produce,
0:26:19 > 0:26:21then we're going to go to the Guardian.
0:26:22 > 0:26:24In one final big push, the two Home Grown Boys
0:26:24 > 0:26:28make a determined effort to sell the last of their summer crops
0:26:28 > 0:26:29to head chef Stefan.
0:26:30 > 0:26:32That's beautiful.
0:26:33 > 0:26:36And after close inspection, he makes the boys an offer.
0:26:36 > 0:26:39I will pay £25 for the whole lot.
0:26:39 > 0:26:41Is that a good price for you guys?
0:26:41 > 0:26:45Thank you very much, thanks to you. You've done a good job.
0:26:46 > 0:26:49I think as a group, we are all pleased
0:26:49 > 0:26:50of our outcome.
0:26:52 > 0:26:56And I think we made £82.50 each, which was a success.
0:26:56 > 0:27:00It fell a bit short of expectations, obviously, but we're still happy
0:27:00 > 0:27:03because...JD.
0:27:03 > 0:27:07The highlight would probably be selling the mint tea,
0:27:07 > 0:27:09because at the beginning, when we were making it ourselves,
0:27:09 > 0:27:12the mint tea was what made us.
0:27:12 > 0:27:16From both sales, we got £70 out of mint tea.
0:27:16 > 0:27:21I think the fun bit was selling at St Pancras, for me.
0:27:21 > 0:27:24Cos it was so funny the way everyone was shouting out
0:27:24 > 0:27:27everyone was just having a laugh. I think that was the best bit.
0:27:27 > 0:27:29Organically made!
0:27:29 > 0:27:33The advice I'd give to young people is to stay committed
0:27:33 > 0:27:35and boost each other's confidence,
0:27:35 > 0:27:39cos happy work means easy work, is what they told me.
0:27:39 > 0:27:42That's what you have to do as a young businessman.
0:27:42 > 0:27:44And this is a shout out for Steve Griffiths.
0:27:44 > 0:27:47He's ugly but he's mega.
0:27:57 > 0:27:59Subtitles by Red Bee Media Ltd