0:00:02 > 0:00:0650 years ago, Britain was one of the most uptight places on the planet.
0:00:06 > 0:00:09This programme contains some strong language and adult sex references.
0:00:09 > 0:00:12But today, it's a very different story.
0:00:12 > 0:00:17The idea of no-strings sex is very attractive to most men, gay or straight.
0:00:17 > 0:00:20"I want a horse whip and a hat and nipple tassels."
0:00:20 > 0:00:23I have been traumatised for life.
0:00:23 > 0:00:26I like Page Three. Nipples up for Page Three.
0:00:26 > 0:00:30Sex is a subject that we don't just talk about...
0:00:30 > 0:00:34I plan to have sex with two different blokes that I met at the same time.
0:00:34 > 0:00:35Sex!
0:00:35 > 0:00:38- We read about it... - Hello!- Didn't expect that.
0:00:38 > 0:00:40..obsess and pay for it.
0:00:40 > 0:00:43This is a male form of entertainment.
0:00:43 > 0:00:48- Do it in secret...- I did not have sexual relations with that woman.
0:00:48 > 0:00:53- And out in the open.- Two minutes of talking, ten minutes of shagging.
0:00:53 > 0:00:56With the help of modern technology, sex is everywhere.
0:00:56 > 0:01:00Porn is definitely addictive. I go on every day of the week.
0:01:00 > 0:01:05If a guy I knew had never watched internet porn, I would be concerned.
0:01:05 > 0:01:08How did we Brits become such red-hot ravers in the bedroom?
0:01:08 > 0:01:12- # I'm sexy and I know it... # - You can always make it longer.
0:01:12 > 0:01:14Tonight, the rise of sex in Britain.
0:01:14 > 0:01:18We tell the story by looking back at the key events that created a nation
0:01:18 > 0:01:22with an insatiable appetite for the "no pants" dance.
0:01:22 > 0:01:25If you get caught having sex, it should be in the toilet.
0:01:25 > 0:01:30That was a tape made for a bit of fun with a long-term boyfriend.
0:01:30 > 0:01:34I think everyone has sex toys. If a girl says she doesn't, she's lying.
0:01:34 > 0:01:38- Strap yourselves in, Britain. - # I'm sexy and I know it... #
0:01:38 > 0:01:44- That's for the Inland bloody Revenue! - This will be a bumpy ride. - That's disgusting!
0:01:44 > 0:01:46# I'm sexy and I know it...
0:01:46 > 0:01:48# Check it out
0:01:48 > 0:01:50# Check it out
0:01:51 > 0:01:54# I'm sexy and I know it... #
0:01:55 > 0:01:59Hi and welcome to Britain In Bed. I'm Jessica-Jane Clement.
0:01:59 > 0:02:05Tonight, I will be exploring the stories that have shaped how we feel about sex in Britain today.
0:02:05 > 0:02:09Our red-hot marathon session will include sex on the beach,
0:02:09 > 0:02:12a sex toy that conquered the world,
0:02:12 > 0:02:16dogging and...ahem, the rise of internet porn.
0:02:16 > 0:02:22And if it's salacious, celebrity scandals you desire, then relax, because we are all over it.
0:02:22 > 0:02:25Let me take you on a journey of sexual discovery.
0:02:25 > 0:02:30But first up on our carnal tour, a little pill that changed everything.
0:02:30 > 0:02:33Our road to sexual freedom began in 1961
0:02:33 > 0:02:37with an invention that would change the way we do it for ever.
0:02:37 > 0:02:40The contraceptive pill has been hailed
0:02:40 > 0:02:45as one of the greatest scientific inventions of the 20th century.
0:02:45 > 0:02:48- I haven't been on the Pill for over a year.- What?
0:02:48 > 0:02:51I stopped taking it when we got married.
0:02:51 > 0:02:56- You've been trying to get pregnant for over a year and you didn't tell me?- I'm sorry.
0:02:56 > 0:03:03- Why did you think it was OK? - I didn't think it was OK.- Why did you do it?- To speed things up!- What?
0:03:03 > 0:03:07# We found love in a hopeless place... #
0:03:07 > 0:03:12Clearly, the Pill was one of the most significant sexual developments
0:03:12 > 0:03:18in the last few decades because it meant that you could actually enjoy sex stress-free.
0:03:20 > 0:03:25Today, women in Britain enjoy greater sexual choice and freedom than ever before.
0:03:27 > 0:03:32But it was just over 50 years ago that this revolutionary drug first arrived on the scene.
0:03:32 > 0:03:37'Pharmaceutical chemists producing contraceptive pills expect this ultimate pill
0:03:37 > 0:03:40'to be ready within a few years.'
0:03:40 > 0:03:42After ten years of research,
0:03:42 > 0:03:47American scientists launched the first commercially available birth control pill in 1960,
0:03:47 > 0:03:53but during early clinical trials, the words "oral contraceptive" caused a few misunderstandings.
0:03:53 > 0:03:58In the very early days when the Pill was being tested,
0:03:58 > 0:04:01people had little idea what the Pill was and how it worked.
0:04:01 > 0:04:05One of the issues that confused women was the word "oral".
0:04:05 > 0:04:07Some confused the idea
0:04:07 > 0:04:11of taking it orally with the fact that you maybe insert it in your ear.
0:04:11 > 0:04:14Other women got confused about where it should be inserted
0:04:14 > 0:04:17and put it up their vaginas.
0:04:18 > 0:04:24The NHS first prescribed the Pill in 1961, but women had to be married with children to get it.
0:04:24 > 0:04:29A lot of women, because they were keen to get hold of the Pill and they weren't married,
0:04:29 > 0:04:33would go and buy a cheap wedding ring in order to access the Pill.
0:04:33 > 0:04:37But not everyone was celebrating the wonder drug's arrival.
0:04:37 > 0:04:43The initial controversy over the contraceptive pill was that it would encourage people to have sex.
0:04:43 > 0:04:47There was a suspicion, I think, in some quarters
0:04:47 > 0:04:51that this was going to allow women out of the house
0:04:51 > 0:04:54and into a lifestyle of sexual pleasure.
0:05:00 > 0:05:05By 1967, the sixties were swinging. The sexual revolution was happening and the rules were relaxed,
0:05:05 > 0:05:10so all single women could finally enjoy the benefits of the Pill.
0:05:10 > 0:05:15Do you think young people today have a better chance than their mothers did?
0:05:15 > 0:05:21Yeah, they've got more freedom, they can go out more. They're more independent at an earlier age.
0:05:26 > 0:05:31Today, over three million women in Britain start their day by taking this tiny tablet.
0:05:31 > 0:05:36It gives a young woman freedom to do what she wants with her sex life
0:05:36 > 0:05:39and still have the ability to know she's being safe.
0:05:39 > 0:05:44It's very important to me because I like having sex
0:05:44 > 0:05:47and, um... I'm really, really ambitious.
0:05:47 > 0:05:52And if I wasn't on the Pill and I had sex and I did get pregnant,
0:05:52 > 0:05:57it would really be a huge life-altering thing for my plan for myself.
0:05:57 > 0:06:02In search of a contraception method for men that would rival the Pill,
0:06:02 > 0:06:07scientists are developing a testosterone implant and an oral pill.
0:06:07 > 0:06:12Both are still undergoing trials and are not yet available to the public.
0:06:15 > 0:06:18The male pill, I think...
0:06:18 > 0:06:21My problem with it is that I very rarely, if ever, menstruate,
0:06:21 > 0:06:24so it would have little effect on me.
0:06:24 > 0:06:27Why are they going to create a male pill?
0:06:27 > 0:06:31It's never, ever, ever going to work. You know what I mean?
0:06:31 > 0:06:35You can't even trust a guy to put out rubbish in bins.
0:06:35 > 0:06:37He can't take out the garbage.
0:06:37 > 0:06:41Why would you trust a guy to take the pill?
0:06:41 > 0:06:46If there was a male pill, even if he said he was on it, I got to see it disappear daily,
0:06:46 > 0:06:49I wouldn't trust him in the slightest.
0:06:49 > 0:06:52Unless the male pill came
0:06:52 > 0:06:54in sort of pint form,
0:06:54 > 0:06:58then I think it would be something that I would probably avoid.
0:06:58 > 0:07:01Now, my holiday checklist is simple -
0:07:01 > 0:07:04hot sun, a cold drink and a towel on the beach.
0:07:04 > 0:07:10However, some people around my age, say, 18 to 30, need a little bit more than that.
0:07:10 > 0:07:14They like hot sun and they also enjoy a cold drink or three,
0:07:14 > 0:07:19but for them, it's not just the towels getting laid on the beach.
0:07:19 > 0:07:23The next year that shaped our sex lives was 1965,
0:07:23 > 0:07:28the year that Club 18-30 first offered holidays to young singles.
0:07:32 > 0:07:37During the '80s and '90s, a Club 18-30 holiday became a rite of passage
0:07:37 > 0:07:41for thousands of pleasure-seeking young Brits.
0:07:43 > 0:07:45But in 1995, it all came to a head
0:07:45 > 0:07:50when the holiday operator that traded on sun, sea, sand and sex
0:07:50 > 0:07:52found themselves in hot water
0:07:52 > 0:07:55over a sexually shocking billboard campaign.
0:07:55 > 0:07:57It's quite suggestive!
0:07:57 > 0:08:01The ad campaigns in the '90s with all the nice double-entendres
0:08:01 > 0:08:05like "Beaver Espana" and "moisten flaps and bend over"
0:08:05 > 0:08:08with somebody licking an envelope...
0:08:08 > 0:08:12Boys are going, "Moist flaps, 200 quid? I'm there!"
0:08:12 > 0:08:16These ads generated almost 500 complaints
0:08:16 > 0:08:20and Club 18-30 were in trouble with the Advertising Standards Authority.
0:08:20 > 0:08:23As a nation, we find sex funny,
0:08:23 > 0:08:25so "the summer of 69"
0:08:25 > 0:08:28or "can I interest you in a package holiday"
0:08:28 > 0:08:33where there was a shot of a guy's crotch, the message was unambiguous,
0:08:33 > 0:08:34but also funny.
0:08:34 > 0:08:42Despite or maybe even because of the bad publicity, Club 18-30 became a '90s success story.
0:08:42 > 0:08:45Although originally formed in the Swinging Sixties,
0:08:45 > 0:08:51it took 25 years before they discovered the perfect itinerary for the British sun-seeker.
0:08:51 > 0:08:54Booze and sex.
0:08:54 > 0:09:00# Drinks are free Fun and sunshine, there's enough for everyone... #
0:09:00 > 0:09:04Club 18-30 cottoned on to the fact that by having groups of people together,
0:09:04 > 0:09:09you could get them to spend money, so excursion programmes developed
0:09:09 > 0:09:13and they were based on giving people something pretty basic to eat
0:09:13 > 0:09:17and getting as much alcohol down their necks as possible,
0:09:17 > 0:09:21so a combination of those two things then ultimately led to sex.
0:09:21 > 0:09:24- What are the girls like? - They're smart girls.
0:09:24 > 0:09:28They all talk, have a good laugh, get drunk. It's good.
0:09:30 > 0:09:34But in 2002, Club 18-30 suffered another bout of controversy
0:09:34 > 0:09:38thanks to the warts and all, reality TV series Club Reps.
0:09:41 > 0:09:44Are you making loads of noise for your club reps?
0:09:46 > 0:09:49Being a rep is the closest thing to being a celebrity.
0:09:49 > 0:09:53We used to have a tag round our neck like a name badge.
0:09:53 > 0:09:55That was called the "shag tag".
0:09:55 > 0:10:00One of my mates came on holiday and he wanted to borrow my shag tag to pull
0:10:00 > 0:10:05because he'd been out for a couple of days and couldn't pull. He said, "Give me that shag tag!"
0:10:05 > 0:10:10Before he knew it, he was getting off with someone. It was amazing!
0:10:10 > 0:10:13There's almost this pressure to get laid out there,
0:10:13 > 0:10:17so if you're at the end of your two weeks and you haven't been laid,
0:10:17 > 0:10:21you're kind of like, "Is there something wrong with me?"
0:10:21 > 0:10:27There was one place I went to on an 18-30 holiday and the whole swimming pool turned into a shag fest.
0:10:27 > 0:10:31You could dive in and get out and have caught chlamydia.
0:10:33 > 0:10:35Club Reps didn't pull any punches.
0:10:35 > 0:10:39It showed the seedier underbelly of Greek resort Faliraki
0:10:39 > 0:10:43and most shocking of all were the drunken "sexploits" of Brits abroad.
0:10:45 > 0:10:50Meet Vanessa and Rachel, two glamour models from Dartford
0:10:50 > 0:10:54who have just arrived in Faliraki on a Club holiday.
0:10:54 > 0:11:00Vanessa and Rachel were two guests that came along and basically had a competition with each other -
0:11:00 > 0:11:03who could snog the most amount of people.
0:11:06 > 0:11:10Then they said they wanted to have a threesome, their first ever threesome.
0:11:10 > 0:11:15I plan to have sex with two different blokes that I met at the same time.
0:11:17 > 0:11:19He thinks he's getting his end away.
0:11:19 > 0:11:24If they want to do that on national TV, so be it, you do that.
0:11:24 > 0:11:26Hello.
0:11:27 > 0:11:31It was very, very, very good and I feel that I'm still shaking now.
0:11:31 > 0:11:36I would probably say it was the best that I've ever had in my whole life.
0:11:36 > 0:11:40Sex is basically what we have holes for
0:11:40 > 0:11:42and it is very, very good.
0:11:43 > 0:11:46The series boosted bookings for Club 18-30,
0:11:46 > 0:11:50but it also attracted a flurry of lurid tabloid headlines.
0:11:50 > 0:11:57I do remember the article which basically said, "I slept with over 50 girls and I'm proud of it"
0:11:57 > 0:12:01or something like that. That was about ten years ago now.
0:12:01 > 0:12:04But I must admit it is true because I did.
0:12:04 > 0:12:07Since then, Club 18-30 has cleaned up its act
0:12:07 > 0:12:10and is now working with the charity Drinkaware,
0:12:10 > 0:12:15but in 2012, with flights abroad costing less than a bottle of duty free,
0:12:15 > 0:12:18the singles holiday market has moved on.
0:12:18 > 0:12:22What went on in the '70s and '80s is still going on today.
0:12:22 > 0:12:27These days, it centres more around the clubs than it did around the excursions,
0:12:27 > 0:12:30but people are still going out looking for sun,
0:12:30 > 0:12:34looking for alcohol and absolutely looking for sex.
0:12:34 > 0:12:39Basically, they're all in Prague now, so you've got boys with their tops off when it's minus six,
0:12:39 > 0:12:43going, "Hey! Where are the ladies?" "There aren't any." "Oh."
0:12:44 > 0:12:49A good newspaper reports major social and political world events,
0:12:49 > 0:12:55but let's be honest - there's nothing wrong with a bit of light relief first thing in the morning.
0:12:55 > 0:13:00Just don't stare at page three too long and end up dropping the marmalade down yourself.
0:13:01 > 0:13:06By 1970, attitudes to sex and nudity were starting to relax
0:13:06 > 0:13:12and one tabloid decided to test the water with a brand-new idea - a topless lady in a newspaper.
0:13:12 > 0:13:14# And it goes like this
0:13:14 > 0:13:17# Take me by the tongue and I'll know you... #
0:13:17 > 0:13:23These days, Katie Price and Jodie Marsh have shown that naked ambition can lead to fame and fortune.
0:13:23 > 0:13:29# Moves like Jagger I've got the moves like Jagger... #
0:13:29 > 0:13:36A recent survey of young British girls revealed that 63% would rather be a glamour model than a nurse
0:13:36 > 0:13:41and this trend can be traced back to the British institution of Page Three.
0:13:44 > 0:13:46I like Page Three. Nipples up for Page Three.
0:13:46 > 0:13:51You get your Sun, you have your bacon sandwich and a look at a boob.
0:13:51 > 0:13:54# Girls, girls, girls
0:13:54 > 0:13:58# Body Shop and the Marble Arch... #
0:13:58 > 0:14:00When I was growing up,
0:14:00 > 0:14:02I had three walls of my bedroom
0:14:02 > 0:14:05tiled completely with page three of The Sun.
0:14:05 > 0:14:11Every day I woke up, it was like a kaleidoscope of breasts and political opinion.
0:14:12 > 0:14:17The first ever Page Three girl was 20-year-old German model Stephanie Rahn.
0:14:17 > 0:14:23Editor Larry Lamb wanted a picture of the girl in her birthday suit for The Sun's first anniversary.
0:14:23 > 0:14:28It went to press on the 17th of November, 1970, and the rest is history.
0:14:30 > 0:14:34It's ridiculous that on what calls itself a newspaper is bare breasts
0:14:34 > 0:14:37for no apparent reason,
0:14:37 > 0:14:42but it's that sort of British sniggering, Carry On style nervousness about sex,
0:14:42 > 0:14:45yet obsession with it...
0:14:45 > 0:14:49Weirdly, yeah, it almost feels charmingly old-fashioned now.
0:14:49 > 0:14:53I think it's quite a strange brand, really, Page Three.
0:14:53 > 0:14:58In America, it blows their mind as there isn't that middle ground.
0:14:58 > 0:15:01You're either a nude model or you're a fitness model.
0:15:01 > 0:15:03It's quite a strange concept.
0:15:05 > 0:15:11After just one year of featuring Page Three girls, The Sun's readership doubled,
0:15:11 > 0:15:15making it one of the most popular newspapers of the '70s.
0:15:15 > 0:15:17Page Three started in 1970.
0:15:17 > 0:15:23Now, this was at the height of second-wave feminism
0:15:23 > 0:15:28and like pornography, it offered a reassurance to some men
0:15:28 > 0:15:31that they could still be the powerful ones,
0:15:31 > 0:15:37that women were still there to be sexually ogled and there purely for their titillation.
0:15:38 > 0:15:42Over the years, Page Three has been the springboard for many careers.
0:15:42 > 0:15:45Actress Linda Lusardi,
0:15:45 > 0:15:47TV presenter Melinda Messenger,
0:15:47 > 0:15:54The Only Way Is Essex star Lauren Pope and glamour queen Katie Price are all ex-Page Three girls.
0:15:54 > 0:15:58But the original superstar busted into the newspaper in 1983.
0:15:58 > 0:16:02She was sweet 16. She was of course Samantha Fox.
0:16:03 > 0:16:08Are you exploited by the newspapers or are you exploiting them?
0:16:08 > 0:16:12I think we're using each other, basically.
0:16:12 > 0:16:18Bubbly Sam was the ultimate fantasy girlfriend for the '80s Essex man.
0:16:19 > 0:16:22I think Sam Fox was very unique.
0:16:22 > 0:16:25She was younger as well when she started
0:16:25 > 0:16:28and I think there was a real buzz around her.
0:16:28 > 0:16:33She was quite unique and I don't think there'll ever be that again.
0:16:33 > 0:16:37# Touch me, touch me I wanna feel your body... #
0:16:37 > 0:16:40Sam retired from Page Three at the ripe old age of 20.
0:16:40 > 0:16:46In 1986, she launched a pop career that turned her into a household name.
0:16:46 > 0:16:50I loved Sam Fox. She was great. Who can forget her pop career...?
0:16:50 > 0:16:52Oh, I have.
0:16:55 > 0:16:59Right from the start, Page Three courted controversy.
0:16:59 > 0:17:05Since 1986, Labour MP Clare Short has been campaigning to have topless models banned from all newspapers.
0:17:05 > 0:17:11What I'm saying is we should draw a line that says these kind of pictures come out of the newspapers.
0:17:11 > 0:17:18If you go abroad or foreigners come to Britain, they think that there's something wrong with us.
0:17:20 > 0:17:25At this time, The Sun, in a typical tabloid-style stab at equality,
0:17:25 > 0:17:29introduced the bare-chested Page Seven Fella.
0:17:31 > 0:17:35There used to be a Page Seven Fella. It's interesting, that, isn't it?
0:17:35 > 0:17:41The Page Seven Fella lasted for a week or something because nobody cares.
0:17:41 > 0:17:43No-one wants to see a naked man's body.
0:17:43 > 0:17:47Naked women's bodies are more attractive than naked men.
0:17:47 > 0:17:49Even women will verify that.
0:17:49 > 0:17:51Page Seven Fella failed
0:17:51 > 0:17:55because in our society, women have less power than men
0:17:55 > 0:18:01and it is women who are portrayed as lesser beings, as sex objects,
0:18:01 > 0:18:05and it is men who are trained to see women as sex objects.
0:18:05 > 0:18:11Girls are not groomed to see men in that way, so you just don't have that same demand.
0:18:11 > 0:18:17From time to time, The Sun have flirted with whether to kill off Page Three,
0:18:17 > 0:18:22but given that sex sells and there's a new generation of fans, that seems unlikely.
0:18:22 > 0:18:26It's so fluffy and so unimportant, I can't even see it as sexist.
0:18:26 > 0:18:32And I love those little straplines. "Samantha is very worried about the current Eurozone crisis."
0:18:32 > 0:18:39I'm sure many of the girls are behind the scenes working with Angela Merkel on her crisis plan for the euro.
0:18:39 > 0:18:41Absolutely. They're smart cookies.
0:18:41 > 0:18:45It's quite a beautiful little bit of naughtiness
0:18:45 > 0:18:49amongst what is effectively a paper for morons.
0:18:49 > 0:18:54If you took away Page Three of The Sun, that's the only intelligent part.
0:18:54 > 0:18:58But the Page Three phenomenon that began in 1970 was nothing
0:18:58 > 0:19:02compared to the sex story that hit the headlines a few years later.
0:19:02 > 0:19:07Throwing a party at home used to be as simple as tipping some cheesy puffs in a bowl
0:19:07 > 0:19:09and whacking on a "mix" tape.
0:19:09 > 0:19:13Nowadays, though, house parties have gone pretty sexy
0:19:13 > 0:19:17and when they say, "Bring a bottle," they mean massage oil.
0:19:18 > 0:19:221978 was the year that Britain came out and admitted it.
0:19:22 > 0:19:24Everyone was doing it.
0:19:24 > 0:19:28# Let's go! Party rock is in the house tonight
0:19:28 > 0:19:31# Everybody just have a good time... #
0:19:31 > 0:19:34Today, sex parties can be found all over the UK
0:19:34 > 0:19:39with many organised events and club nights where anything goes.
0:19:39 > 0:19:45I think with the younger generation, with people my age, it's very much out there.
0:19:45 > 0:19:48If you're not embarrassed, why would anybody else be?
0:19:48 > 0:19:54There are sex clubs all over the place with fetish parties, but it is still a secret world.
0:19:54 > 0:19:58Some people enjoy that because you're part of a secret club.
0:19:58 > 0:20:01It all began 34 years ago when it was revealed
0:20:01 > 0:20:07that a sensational suburban sex party scene was thriving in middle Britain.
0:20:07 > 0:20:11Vicars, MPs and other influential people were often regulars.
0:20:11 > 0:20:14Brothel days are Mondays, Wednesdays and Fridays,
0:20:14 > 0:20:17but this is just a sex party, so enjoy yourself.
0:20:17 > 0:20:23When the police raided a house in the quiet, leafy suburb of Streatham, South London,
0:20:23 > 0:20:29they found a full-scale fetish party, hosted by madam Cynthia Payne, in full swing.
0:20:29 > 0:20:34'Mrs Payne denied controlling prostitutes there, but admitted holding wild parties.
0:20:34 > 0:20:37'One neighbour couldn't help noticing.'
0:20:37 > 0:20:41She never asked us to go to the party. We wouldn't want to.
0:20:41 > 0:20:47Cynthia Payne had a fully furnished, well-equipped brothel to deal with every taste.
0:20:48 > 0:20:51This one wants golden rain, Miss Cane.
0:20:51 > 0:20:57Dirty old men were paying to dress up in women's lingerie and have their bottoms spanked.
0:20:57 > 0:21:01Cynthia Payne, she had sex parties
0:21:01 > 0:21:03and catered for old people, which is good.
0:21:03 > 0:21:08I think that's a service that needs to be around now, but legally.
0:21:08 > 0:21:12Gentlemen would come to her house and get spanked
0:21:12 > 0:21:14and have, like, tea.
0:21:14 > 0:21:18Basically, a tea party with a shag at the end of it.
0:21:18 > 0:21:23She looks like a cast member of Last Of The Summer Wine
0:21:23 > 0:21:27and she's doing sex parties. What a joke! Who's paying for that?
0:21:27 > 0:21:32It was £15. That was food, drink, a show, poached eggs on toast
0:21:32 > 0:21:35and a lady of your own choice.
0:21:35 > 0:21:38# Money talks, money talks... #
0:21:38 > 0:21:43But the party madam had a good business brain and came up with a very British way
0:21:43 > 0:21:46of ensuring she didn't get ripped off.
0:21:46 > 0:21:48The men were paying the girls directly
0:21:48 > 0:21:51and the girls were short-changing her.
0:21:51 > 0:21:54And Cynthia had supplied the food,
0:21:54 > 0:21:56the drink, the beds,
0:21:56 > 0:22:01all the necessities for which they needed to do their work,
0:22:01 > 0:22:04so she had this brilliant idea
0:22:04 > 0:22:10of giving the men luncheon vouchers to give to the girls...
0:22:12 > 0:22:17..and the girls would hand back, say, three or four or five
0:22:17 > 0:22:23or even more luncheon vouchers if they were that popular in a single evening
0:22:23 > 0:22:26and she would pay them accordingly,
0:22:26 > 0:22:29so it all ended up fair and square.
0:22:29 > 0:22:34Now, when you go upstairs, you hand that in to the girl.
0:22:34 > 0:22:40Don't pay the girl. I pay them later. They hand me back the vouchers.
0:22:41 > 0:22:47Luncheon vouchers were given to workers after the war and were exchanged for meals in restaurants.
0:22:47 > 0:22:53It was this one little thing that got into the newspapers
0:22:53 > 0:22:56and she became known as the Luncheon Voucher Madam.
0:22:57 > 0:23:01The authorities came down hard on Cynthia...
0:23:01 > 0:23:04- I'm a pervert! - ..giving her 18 months in prison.
0:23:06 > 0:23:09She got massive support from the public
0:23:09 > 0:23:12because the public realised that she wasn't harmful
0:23:12 > 0:23:16and realised that the sentence was savage.
0:23:16 > 0:23:22But the British took Madam Cyn to their hearts and after her release from prison, she was big news.
0:23:22 > 0:23:28'It was difficult to know if Mrs Payne came out of prison as a notoriety or a celebrity.'
0:23:28 > 0:23:31- Are the parties over? - Of course they are.
0:23:31 > 0:23:33I'm too famous now.
0:23:34 > 0:23:40Cynthia Payne became a household name, appearing on all the top ratings shows of the time.
0:23:40 > 0:23:43Are my whips and leathers in readiness?
0:23:44 > 0:23:46It's Madam Cyn, Cynthia Payne!
0:23:46 > 0:23:48APPLAUSE
0:23:52 > 0:23:55It's nice to have a lady on the show
0:23:55 > 0:24:00who has become quite a celebrity in her own right. I'm all for it.
0:24:00 > 0:24:02Cynthia Payne! APPLAUSE
0:24:02 > 0:24:06I love the idea that she became a mini-celebrity
0:24:06 > 0:24:08and turned up on Blankety Blank.
0:24:08 > 0:24:12Or Spankety Spank as it should have been called. That's fantastic.
0:24:12 > 0:24:18She'd turn up now on Strictly Come Dancing, combining ballroom and bondage, Come Strictly With Dancing.
0:24:18 > 0:24:23Old Cynthia was the classic sort of tart with a heart
0:24:23 > 0:24:26and became this kind of minor celebrity.
0:24:26 > 0:24:28She loved the limelight, was funny.
0:24:28 > 0:24:30The police bashed my front door down.
0:24:30 > 0:24:34They went into the bedroom and there was this old boy with a young lady.
0:24:34 > 0:24:40The police very politely went in and said, "Excuse me, sir. We're police officers.
0:24:40 > 0:24:45"Would you stop what you're doing?" This old boy was determined to get his money's worth.
0:24:45 > 0:24:52He said, "I don't care who you are, but I'm not going to stop now!" And he didn't either.
0:24:52 > 0:24:58What we love about Cynthia Payne, I think, is that she confirms our suspicions
0:24:58 > 0:25:05that the British establishment is full of perverts, older men wanting weird, kinky things done to them.
0:25:05 > 0:25:06Sex!
0:25:06 > 0:25:12The British are very closeted and as soon as you're allowed to let it out, it's like,
0:25:12 > 0:25:16"I want a horse whip and a hat and nipple tassels and you, Cynthia!"
0:25:16 > 0:25:19That's for the Inland bloody Revenue!
0:25:19 > 0:25:25People suppress their desires to the point where every suburban household has a sex swing in the spare room.
0:25:25 > 0:25:31In 1981, the outbreak of AIDS became the biggest sex story of the decade,
0:25:31 > 0:25:35forcing the government to act with a hard-hitting TV campaign.
0:25:35 > 0:25:41'There is now a deadly virus which anyone can catch from sex with an infected person.
0:25:41 > 0:25:44'But you can't always tell if someone is infected
0:25:44 > 0:25:47'and unless we're all a lot more careful,
0:25:47 > 0:25:52'the people who have died so far will be just the tip of the iceberg.'
0:25:54 > 0:25:59It's hard to imagine now, but many people thought you could catch HIV
0:25:59 > 0:26:01from toilet seats or swimming pools.
0:26:01 > 0:26:06Back then, AIDS was a new, misunderstood disease with no known cure.
0:26:06 > 0:26:13In the 1980s when AIDS first appeared, it came as such a huge shock.
0:26:13 > 0:26:16Sex had become safe during the 1970s
0:26:16 > 0:26:19because of treatment for STIs
0:26:19 > 0:26:23and because of the contraceptive pill,
0:26:23 > 0:26:27then suddenly, bang, sex became really dangerous.
0:26:28 > 0:26:34AIDS, which stands for Acquired Immune Deficiency Syndrome, attacks the immune system.
0:26:34 > 0:26:36It arrived on these shores in 1981
0:26:36 > 0:26:42and mainly affected haemophiliacs dependent on blood transfusions and also gay men.
0:26:42 > 0:26:44AIDS has reached Britain.
0:26:44 > 0:26:50So far, there have been 13 reported cases in the United Kingdom, all but one of them affecting homosexuals.
0:26:50 > 0:26:57In 1984, Hollywood legend Rock Hudson, who had kept his sexuality hidden from the public,
0:26:57 > 0:27:01stunned the world with the revelation that he was stricken with AIDS.
0:27:01 > 0:27:05Two months later, the deadly virus took his life.
0:27:07 > 0:27:10Other high profile deaths followed -
0:27:10 > 0:27:14the flamboyant entertainer Liberace in 1987,
0:27:14 > 0:27:18charismatic front man Freddie Mercury in 1991
0:27:18 > 0:27:22and the Russian ballet star Rudolf Nureyev in 1993.
0:27:22 > 0:27:25AIDS was at the forefront of everyone's mind.
0:27:25 > 0:27:29I think the main misconception at the time was that HIV was something
0:27:29 > 0:27:33that only gays could catch. It was called "gay plague".
0:27:34 > 0:27:41And that reflected a lot of the bigotry and the ignorance and the nasty things that were said.
0:27:42 > 0:27:46In 1988, I was 15.
0:27:46 > 0:27:48It wasn't very nice. I was terrified.
0:27:48 > 0:27:52It's not the greatest thing if you're 15 years old
0:27:52 > 0:27:57to be told that your sexuality is going to put you in danger and it was horrendous.
0:27:57 > 0:28:01Public fears escalated in the mid-'80s.
0:28:01 > 0:28:06By then, several thousand people in Britain had been diagnosed with the disease.
0:28:06 > 0:28:10The government realised drastic measures were required.
0:28:10 > 0:28:14The government has given a warning that 4,000 people in this country
0:28:14 > 0:28:18are already doomed to die from AIDS by the end of the 1980s.
0:28:18 > 0:28:23I think in government we felt that we had a growing problem on our hands
0:28:23 > 0:28:27and that if it wasn't stemmed, it could become an epidemic.
0:28:27 > 0:28:33We knew we needed a television advertising campaign and it had to be directed at the whole population.
0:28:34 > 0:28:38'There is now a danger that has become a threat to us all.
0:28:38 > 0:28:42'It is a deadly disease and there is no known cure.'
0:28:44 > 0:28:48The result was this now iconic public information film from 1987.
0:28:48 > 0:28:52A bleak, almost apocalyptic vision shocked the nation.
0:28:52 > 0:28:58'So far it has been confined to small groups, but it's spreading.'
0:28:58 > 0:29:02When I saw the "Don't die of ignorance" HIV and AIDS campaign,
0:29:02 > 0:29:06I remember my mum sitting me down in front of the TV with the leaflet.
0:29:06 > 0:29:12If you ignore AIDS, it could be the death of you, so don't die of ignorance.
0:29:12 > 0:29:16Even though it was a horrible, horrific message,
0:29:16 > 0:29:23you could argue that it was a good thing in some ways because at least it made people take it seriously.
0:29:23 > 0:29:28A public health campaign on this scale was unprecedented.
0:29:28 > 0:29:33We also got all the broadcast channels - there were only four - to have a whole AIDS Day.
0:29:33 > 0:29:39And each of them to do continuous broadcasting in whatever way they wanted.
0:29:39 > 0:29:44Many celebrities got involved, including pop star Ian Dury.
0:29:44 > 0:29:48Remember, you don't just catch AIDS. You allow someone to give it to you.
0:29:48 > 0:29:53The safe sex message needed to be heard, but there was a problem.
0:29:53 > 0:29:59In those days you weren't allowed to mention the word condom on TV, let alone show one.
0:29:59 > 0:30:05Quickly, the rules were changed and condom demonstrations became par for the course on primetime TV.
0:30:05 > 0:30:10You pinch that firmly to push the air out of the way and apply it to the erect penis.
0:30:10 > 0:30:17- The campaign for safe sex, I think, worked.- Make sure it goes all the way. It's as simple as that.
0:30:17 > 0:30:23I think the public shared our anxiety and wanted to know more and we saved thousands of lives.
0:30:23 > 0:30:27It's such a delicate thing. It doesn't interfere with sensation.
0:30:27 > 0:30:30- It could be a lot worse. - Just tell us what you've done.
0:30:30 > 0:30:34The first soap to tackle AIDS was EastEnders.
0:30:34 > 0:30:37- I've got a virus. - A virus?
0:30:38 > 0:30:44Mark Fowler, one of the main stars, played by Todd Carty, contracted HIV from his girlfriend,
0:30:44 > 0:30:48helping to dispel the myth that only gay men were at risk.
0:30:48 > 0:30:51- AIDS? - No, Mum!
0:30:51 > 0:30:56- That's what I'm trying to say. - Either you've got AIDS or not!
0:30:56 > 0:31:00No, that's not it, Dad. I've got the virus.
0:31:01 > 0:31:03There is still no cure for AIDS,
0:31:03 > 0:31:09but new advances in treatment have dramatically increased life expectancy.
0:31:09 > 0:31:14Worryingly, the infection rate in Britain has increased since the 1990s.
0:31:14 > 0:31:21In the UK in 2012, there are over 100,000 people living with HIV
0:31:21 > 0:31:29and 25,000 of them don't know they have it yet because they've not had an HIV test.
0:31:29 > 0:31:32I've got the feeling that in the younger generation
0:31:32 > 0:31:38there is some loss of interest in the topic, people think there's medication and it's not a problem,
0:31:38 > 0:31:41but it is, it still is.
0:31:41 > 0:31:45You worry about chlamydia and syphilis and stuff like that,
0:31:45 > 0:31:49but it would never cross my mind to get an AIDS test, to be honest.
0:31:49 > 0:31:56There is a generation of younger gay men coming up who aren't so concerned about condom use
0:31:56 > 0:32:01and the rates of HIV in the country are going up.
0:32:01 > 0:32:04AIDS has been devastating
0:32:04 > 0:32:07and tragic to MY generation.
0:32:07 > 0:32:13It won't be to future generations in that it is manageable,
0:32:14 > 0:32:19but it's still the sexually transmitted infection to avoid.
0:32:20 > 0:32:25- Still to come on Britain In Bed: - Welcome to the virtual sitting.
0:32:25 > 0:32:31We uncover how the next three decades took Britain's relationship to sex to a whole new level.
0:32:34 > 0:32:40- With a helping hand from an ever-ready bunny.- More women own a vibrator now than washing machines.
0:32:40 > 0:32:43Some celebs who should know better.
0:32:43 > 0:32:47This was definitely our biggest film star suddenly in disgrace.
0:32:47 > 0:32:51And the technological advances that rocked British bedrooms.
0:32:51 > 0:32:57I did take some Viagra once. It was really like getting dressed up with nowhere to go.
0:33:00 > 0:33:06Now sex and music make great bedfellows, but do you know who made pop sexy with a triple X?
0:33:06 > 0:33:12OK, time for a bit of suggestive thinking. Blonde. Ambition.
0:33:13 > 0:33:15Got it yet?
0:33:15 > 0:33:221983 was the year that pop stars realised a sexy video would help sell their song.
0:33:22 > 0:33:28Today we take it for granted. Turn on a music channel and chances are there will be some pop star
0:33:28 > 0:33:32imploring you to do something unspeakable to someone.
0:33:32 > 0:33:35# Come on, rude boy, boy Can you get it up?
0:33:35 > 0:33:37# Is you big enough? #
0:33:37 > 0:33:43I think Rihanna, it's too obvious. Like the song that's basically about cock.
0:33:43 > 0:33:49The thing that annoys me is it's being sung by kids who have no idea what it means.
0:33:49 > 0:33:54All that body rippling and stuff. Is that sexy?
0:33:56 > 0:34:02And the likes of Lady Gaga and Rihanna aren't content with causing a stir with their videos.
0:34:02 > 0:34:08# This beat is sick I wanna take a ride on your disco stick... #
0:34:08 > 0:34:15Their live shows are also x-rated. They can even start an argument in an empty field.
0:34:15 > 0:34:20One of the world's biggest pop stars in a barley field near Belfast.
0:34:20 > 0:34:26Local people couldn't believe what they were seeing. Some couldn't believe they were seeing so much.
0:34:26 > 0:34:32She later took off some more layers. The farmer then asked for the filming to stop.
0:34:32 > 0:34:35# When I'm not with you I lose my mind... #
0:34:35 > 0:34:42And who can forget the former Mickey Mouse Club girl Britney Spears' transformation from sexy schoolgirl
0:34:44 > 0:34:47to a super-sexualised vixen?
0:34:47 > 0:34:52Britney Spears, initially when she came out, she was really nice
0:34:52 > 0:34:58and poppy. Then all of a sudden there was a coming of age with her Slave For You video.
0:34:58 > 0:35:04Great video, great moves, great sexuality. Very Madonna-esque, you know.
0:35:04 > 0:35:07She decided to Madonna-ise it and she did.
0:35:07 > 0:35:12# It's gonna get rowdy It's gonna get a little unruly... #
0:35:12 > 0:35:17Sorry, Britney, Christina Aguilera et al, you're only following in the footsteps
0:35:17 > 0:35:22- of the original trailblazer. - # Like a virgin
0:35:22 > 0:35:26# Touched for the very first time... #
0:35:26 > 0:35:29Looking at modern artists like Lady Gaga, Rihanna
0:35:29 > 0:35:35or Christina Aguilera, they are putting their sex out there but it feels really different
0:35:35 > 0:35:41to what Madonna did. It's like a superficial version of what Madonna did.
0:35:41 > 0:35:46Madonna's second album, Like A Virgin, was a worldwide smash in 1984
0:35:46 > 0:35:53and transformed her into a global superstar, but it was this video that caused a sensation.
0:35:53 > 0:35:56# And your mine Make me strong... #
0:35:56 > 0:36:01When she performed Like A Virgin, it really was quite shocking.
0:36:01 > 0:36:06In a sense, some people were offended as it seemed sacrilegious.
0:36:06 > 0:36:08# Like a virgin
0:36:08 > 0:36:09# Hey... #
0:36:09 > 0:36:14And I think Madonna knew exactly what she was doing.
0:36:14 > 0:36:18She'd hit on pure gold when she found that song.
0:36:18 > 0:36:25It became her signature song. It encapsulated everything about her, that mix of sex and spirituality.
0:36:25 > 0:36:29And self-empowerment.
0:36:29 > 0:36:34A string of hits and increasingly raunchy videos followed until 1990
0:36:34 > 0:36:39when the Material Girl came out with a video so hot it was banned by MTV.
0:36:41 > 0:36:46I remember waiting up to see it when my parents had gone to bed.
0:36:46 > 0:36:50And it was risque, it really was, for its time when it came out.
0:36:50 > 0:36:54# For you to justify my love... #
0:36:54 > 0:37:00Justify My Love ticked off a few of the taboos that Madonna had yet to cover - cross-dressing, check.
0:37:00 > 0:37:02Lady love, check.
0:37:02 > 0:37:09Simulated sex, check. A bloke in a leotard doing interpretive dance, check.
0:37:11 > 0:37:16When it first came out in 1990, Justify My Love was really shocking.
0:37:16 > 0:37:21That representation of gay sexuality and S&M and bisexuality.
0:37:21 > 0:37:28Now those sorts of images are more commonplace, but then in 1990 that was really unheard of.
0:37:28 > 0:37:30# That's right, love me... #
0:37:30 > 0:37:34If you're going to be truly a legendary pop star,
0:37:34 > 0:37:38you've got to do stuff that is memorable and no one's done before.
0:37:38 > 0:37:41And she did it.
0:37:42 > 0:37:48Anyone who thought there was no way Madonna could top this video was in for a shock.
0:37:48 > 0:37:54Her next stunt, in 1992, was a move into publishing, after which we really had seen it all,
0:37:54 > 0:37:57printed over 128 glossy pages.
0:37:59 > 0:38:04Madonna's contribution to the literary world arrives in Britain under wraps.
0:38:04 > 0:38:10It's a sealed item, so it's not going to shock children. We're not making it available for them.
0:38:10 > 0:38:15# Erotic, erotic Put your hands all over my body... #
0:38:15 > 0:38:21Even now, 20 years on, the photographs in the Sex book are too hot for television
0:38:21 > 0:38:26and very expensive, but that doesn't stop us showing them to others.
0:38:26 > 0:38:29- Hello! - I didn't expect that.
0:38:29 > 0:38:37So there she is, her nipple out. Perhaps giving a bit too much away early on in the date.
0:38:37 > 0:38:44- Vanilla Ice. - This is the one with the mask and finger-licking. She's not had KFC.
0:38:44 > 0:38:49- "Stop! Taking my penis out..." - This was the peak of his career.
0:38:49 > 0:38:51I'll keep that.
0:38:51 > 0:38:53# Erotica. #
0:38:55 > 0:39:00Nowadays, what's considered acceptable on an early evening TV screen is very different
0:39:00 > 0:39:03from what was OK in 1987.
0:39:03 > 0:39:10No, not Jedward. I'm talking about the infamous EastEnders gay kiss shown at 7.30 in the evening.
0:39:10 > 0:39:16I know footballers have been snogging on TV for a long time, but this was groundbreaking.
0:39:18 > 0:39:25By the late '80s, Britain was ready to tackle the next big taboo - gay relationships on television.
0:39:25 > 0:39:27# I've never been afraid... #
0:39:27 > 0:39:32A gay kiss in Soapland is now quite common, even if everyone does lean in in slow motion.
0:39:32 > 0:39:36There's the brooding mechanic Aaron in Emmerdale.
0:39:36 > 0:39:40# You changed the way you kiss me... #
0:39:40 > 0:39:44The Christian teens Sian and Sophie snogging on the Corrie cobbles.
0:39:45 > 0:39:49And EastEnder Ben Mitchell.
0:39:51 > 0:39:54Ah, a bit faster there. Well done.
0:39:54 > 0:40:00I think it's important to represent gay people in soaps because gay people exist in life
0:40:00 > 0:40:06and soaps have gone a long way in the last 25 years to normalise gay people's lives.
0:40:06 > 0:40:10Gay people's lives ARE normal, like everybody else's.
0:40:10 > 0:40:15- What exactly is your problem, eh?! - In 2009, EastEnders controversially broke the mould
0:40:15 > 0:40:22with the first inter-racial gay relationship between musclebound Christian and married Muslim Syed.
0:40:22 > 0:40:27The Christian and Syed thing in EastEnders
0:40:27 > 0:40:30was kind of brave
0:40:30 > 0:40:36because if we're just going to have people objecting to you for being gay, it seems Victorian.
0:40:36 > 0:40:44They've added this Muslim element, which I think is probably culturally quite interesting and valid.
0:40:44 > 0:40:48I'd rather we kept this to ourselves for the time being.
0:40:48 > 0:40:54When this tender post-coital scene appeared in primetime, the BBC received 125 complaints
0:40:54 > 0:40:58that it was inappropriate family viewing.
0:41:01 > 0:41:05Same-sex kissing on TV may still be a divisive issue,
0:41:05 > 0:41:09but predictably this scene had some tabloids foaming at the mouth.
0:41:09 > 0:41:14There is a minority than whenever there is a gay kiss on EastEnders
0:41:14 > 0:41:21will inundate the BBC with complaints. My answer is inundate the BBC with congratulations!
0:41:21 > 0:41:26- I'm not changing my name. - Me neither.
0:41:26 > 0:41:32In fact, the BBC received 77 messages from viewers who praised them for including the scene.
0:41:32 > 0:41:39Dominic Treadwell-Collins, the brilliant writer who created that storyline, was always unsure
0:41:39 > 0:41:45about how far he should push it about the kiss. They decided to wait for a while.
0:41:45 > 0:41:50By that point, the audience were really behind these two characters.
0:41:50 > 0:41:55- They're good with each other. - That's the way it should be.
0:41:55 > 0:42:02But when it comes to lesbian kisses in soaps, the gone but not forgotten Brookside was a trailblazer in 1994.
0:42:02 > 0:42:04You know how I feel about you.
0:42:04 > 0:42:11The controversial scene was played by Nicola Stephenson and the future Hollywood star Anna Friel.
0:42:11 > 0:42:19At the time, 18-year-old Anna was a huge soap star and a pin-up to teenage boys throughout the land.
0:42:19 > 0:42:23You can bet they were on the edge of their seat when this was broadcast.
0:42:23 > 0:42:28Lesbians on television are rarer than gay men on television.
0:42:28 > 0:42:34They were then, they still are now. So when Beth and Margaret kissed, there was electricity, headlines.
0:42:34 > 0:42:38The tabloids weren't outraged so much as turned on.
0:42:38 > 0:42:41- I'm sorry.- Don't be.
0:42:41 > 0:42:43'There was a lot of women complaining.'
0:42:43 > 0:42:48Not so much from the guys. I don't know why, but that happened.
0:42:48 > 0:42:50I'd better go.
0:42:50 > 0:42:57'That was amazing. I think Anna Friel is forever more this huge lesbian icon'
0:42:57 > 0:43:00because she kissed a lady on TV. Sexy.
0:43:00 > 0:43:02Go back to bed.
0:43:02 > 0:43:08But the first soap to screen a gay kiss before the watershed was EastEnders in 1987.
0:43:08 > 0:43:15Filofax-toting Colin and Cockney barrow boy Barry shared the briefest of tender moments.
0:43:15 > 0:43:19Promise me you'll take the day off and I'll ring you lunchtime.
0:43:19 > 0:43:23'Colin wasn't a gay stereotype. He wasn't camp.'
0:43:23 > 0:43:27He wasn't going, "Oh, yes, dear! Oh, no, matron!"
0:43:27 > 0:43:31- I'm too angry to work. - I'm sorry about your Filofax!
0:43:31 > 0:43:33'He was an ordinary guy'
0:43:33 > 0:43:39that did an ordinary job. He was a graphic designer. He fitted in.
0:43:41 > 0:43:47This now quite innocuous show of affection was watched by more than 17 million viewers
0:43:47 > 0:43:51and the BBC received a record number of complaints.
0:43:51 > 0:43:55I'm not even sure if that is gay or a kiss. It's an innocent peck.
0:43:55 > 0:43:59If that happened now, there'd be outrage that there wasn't more.
0:43:59 > 0:44:03The forehead is the least erogenous of the zones.
0:44:03 > 0:44:09There were no big snogs leading up to the peck and certainly no snogs afterwards,
0:44:09 > 0:44:13but what was interesting was it caused such an outrage
0:44:13 > 0:44:17that shot was embargoed by the BBC for many, many years.
0:44:17 > 0:44:21It's hardly a kiss, is it?! It's... Good Lord!
0:44:21 > 0:44:26You'd have more intimacy in a bromance these days.
0:44:26 > 0:44:33The tabloid press reacted with fury and began a smear campaign, branding the programme "filth".
0:44:33 > 0:44:39There were questions in Parliament about whether it was appropriate to have gay men in a family show.
0:44:39 > 0:44:45When I was on the Sun many years ago, I got a tip that there was going to be what, at the time,
0:44:45 > 0:44:49would have been the first ever gay love affair in a British soap.
0:44:49 > 0:44:54So we ran that story and the headline, I didn't write it,
0:44:54 > 0:45:01but the headline was, "It's EastBenders," our tribute to the politically-correct community!
0:45:01 > 0:45:08It's going to be all round the area now, is it? "They're faggots. "They've got AIDS. Plague carriers."
0:45:08 > 0:45:14EastEnders cleverly reflected the anti-gay bigotry of the outside world through its characters.
0:45:14 > 0:45:18Most shocked was chain-smoking Square stalwart Dot Cotton.
0:45:18 > 0:45:22Dot, I know what you think, but I need to talk to you...
0:45:22 > 0:45:25'I knew what I was letting myself in for,'
0:45:25 > 0:45:30but I think even the reaction from politicians,
0:45:30 > 0:45:37moral campaigners so-called and the media really surprised me, but the general public were brilliant.
0:45:39 > 0:45:44In 1987, TV was pushing the boundaries of sex in our society,
0:45:44 > 0:45:49but it was about to be knocked off its perch by a technological revolution.
0:45:49 > 0:45:5550 years ago, boffins invented the internet so they could swap information with each other.
0:45:55 > 0:46:03You've got to feel sorry for them. All they wanted to do was help the world. What we got was 24-hour porn.
0:46:03 > 0:46:05Eeew!
0:46:05 > 0:46:11In 1991, the internet was invented and porn became accessible everywhere.
0:46:12 > 0:46:15Sorry. I was getting the...
0:46:16 > 0:46:19Mind if I have a quick word?
0:46:25 > 0:46:27Ah! No! No, no, no!
0:46:27 > 0:46:30# You can't stop looking at me... #
0:46:30 > 0:46:37Once a pastime for dirty old men, porn is now more readily available than ever before and we're hooked.
0:46:40 > 0:46:45Every second, 28,000 people are viewing porn.
0:46:45 > 0:46:50With so many sites to choose from, your every fantasy is only one click away.
0:46:50 > 0:46:54Basically, if you can think of it, it is on the internet.
0:46:54 > 0:46:59If you type in "apple", "badger", "arse", "jizz",
0:46:59 > 0:47:05it will absolutely be there. There is nothing now that is not available on the internet.
0:47:06 > 0:47:13We'd like to think we've seen it all, but that was before the trailer for a Brazilian porno movie
0:47:13 > 0:47:17- sent shockwaves throughout the internet.- Oh!
0:47:17 > 0:47:20What are you watching?!
0:47:20 > 0:47:23Oh, my God!
0:47:23 > 0:47:29YouTube was flooded by reactions to the fetish film nicknamed by bloggers as Two Girls, One Cup.
0:47:31 > 0:47:33What the fuck is that?
0:47:33 > 0:47:40When I first saw Two Girls, One Cup, that's a video that doesn't need any introduction. Watch this.
0:47:42 > 0:47:46And I love the beautiful music in the background.
0:47:46 > 0:47:50Then all of a sudden you're like...
0:47:50 > 0:47:53- Oh, no. - 'Two girls were pooing'
0:47:53 > 0:47:56for about 10 minutes straight.
0:47:56 > 0:48:00- That's really ice cream. - How did it come out of her arse?
0:48:00 > 0:48:02'I've never seen it.'
0:48:02 > 0:48:08I don't want to see it. I can't see how that's sexy. Is that some people's thing?
0:48:08 > 0:48:09Aah!
0:48:11 > 0:48:14'When you see it, you're like,'
0:48:14 > 0:48:17"That's disgusting!"
0:48:17 > 0:48:21I can't believe they're doing it. It's disgusting!
0:48:21 > 0:48:23Oh!
0:48:23 > 0:48:31Two Girls, One Cup went viral in 2007 becoming one of the most famous shock porn videos in history.
0:48:31 > 0:48:35I have been traumatised for life. Don't watch it.
0:48:35 > 0:48:41- # What the fuck? # - In the days before the web, porn was a lot harder to come across.
0:48:41 > 0:48:45We found some in the '70s
0:48:45 > 0:48:48in my mate's loft. It was his dad's.
0:48:48 > 0:48:51And it was just like, just like vaginas
0:48:51 > 0:48:56that looked like they had big Brillo pads on top. Just hair galore.
0:48:56 > 0:48:58It was such a big deal
0:48:58 > 0:49:03and people felt very dirty. You were seen as a dirty old man
0:49:03 > 0:49:06if you went into one of those shops.
0:49:06 > 0:49:10Pornography had been traded electronically since the 1980s.
0:49:10 > 0:49:16- Welcome to the virtual sitting. - But opening up the web to the general public in 1991
0:49:16 > 0:49:21led to an explosion of easily-accessible online porn.
0:49:21 > 0:49:27A home computer and a telephone line. That's all it takes to access the new pornography.
0:49:27 > 0:49:34Pornography has absolutely flooded the internet and it is now a global industry worth
0:49:34 > 0:49:37over 100 billion.
0:49:37 > 0:49:40This is business.
0:49:41 > 0:49:49This is not creative ideas about sex. This is a highly predatory industry, which is colonising
0:49:49 > 0:49:55not only the internet, but also our ideas about what sex is and what women are.
0:49:56 > 0:49:59We've got this generation of boys
0:49:59 > 0:50:03thinking women practically faint at the sight of an erect penis,
0:50:03 > 0:50:09that women orgasm through penetration, that threesomes are normal. Nothing in porn is real.
0:50:09 > 0:50:12This is all completely fabricated.
0:50:14 > 0:50:20An American study showed that the average porn site visit lasts six minutes and 29 seconds.
0:50:20 > 0:50:23Yeah, porn is definitely addictive.
0:50:23 > 0:50:29I go on every day of the week. I need it before I go to bed, purely for biological reasons
0:50:29 > 0:50:31so I can sleep.
0:50:31 > 0:50:37Every guy I know has watched internet porn. If he hadn't, I think I would be concerned.
0:50:37 > 0:50:41There cannot be a day goes by that I don't heart from readers
0:50:41 > 0:50:46who have got problems connected with internet sex and pornography.
0:50:46 > 0:50:52Anything that people enjoy is addictive, innit? You don't get addicted to washing up, do you?
0:50:52 > 0:50:55"Oh, I love this! Oh!"
0:50:55 > 0:51:01Depends what kind of night it is. If you come back in drunk, you might want a bit of chunky.
0:51:01 > 0:51:07BBW, big beautiful women. On a normal day, you might just want a bit of lesbian.
0:51:07 > 0:51:12There's too much stuff. It's so accessible, it's on your phone.
0:51:12 > 0:51:18You select a website, you've got a menu. "What would you like?" Just some people fucking!
0:51:18 > 0:51:21# It's five o'clock in the morning... #
0:51:21 > 0:51:25Last year the government announced a tough crackdown on web sleaze.
0:51:25 > 0:51:32New customers to four of the biggest service providers now have to opt in if they want to view porn sites.
0:51:32 > 0:51:36# I know you'll be getting so horny... #
0:51:36 > 0:51:42There is horrific stuff on the internet, but I'd rather some twisted individual watched at home
0:51:42 > 0:51:49rather than going out and doing it on some unsuspecting poor young lady or gent.
0:51:49 > 0:51:55The thing about the internet is it's made porn, basically, you can get whatever you want.
0:51:55 > 0:51:58You start to develop weird fetishes.
0:51:58 > 0:52:02Like, basically, you might have thought about it and thought,
0:52:02 > 0:52:09"I don't even like over size 18 birds," but then it's I can't have a wank unless I'm watching one.
0:52:09 > 0:52:13So, yeah, it kind of distorts you a little bit.
0:52:13 > 0:52:20You'd think that having pornography beamed into our homes would satisfy our appetite for sex,
0:52:20 > 0:52:25but Britain's desires were stronger than ever. Things were about to get up close and personal.
0:52:25 > 0:52:29Before 1995, your lap was an innocent, fun place.
0:52:29 > 0:52:34You could have your dinner on your lap, you could have a dog on it
0:52:34 > 0:52:37or you could even get a tray and do a jigsaw.
0:52:37 > 0:52:44In those days, the world of lap-based entertainment was very pure. My, how things have changed!
0:52:44 > 0:52:50Since 1995, there's been an explosion of lap dancing clubs in Britain
0:52:50 > 0:52:54where girls perform an erotic dance for the paying punter.
0:52:55 > 0:53:00But is it harmless entertainment or sleazy exploitation.
0:53:00 > 0:53:07Whatever your opinion, chances are these days you'll find a lap-dancing club on your local high street.
0:53:07 > 0:53:12# And then just touch me 'Til I can get my satisfaction. #
0:53:12 > 0:53:18I was with a male friend of mine. We weren't on a date, but there was a bit of a frisson.
0:53:18 > 0:53:25We were a bit drunk and walked past the lap-dancing club and went, "Let's go in. It'll be a laugh.
0:53:25 > 0:53:30"I've never been. Let's go." And she does a dance and I clap
0:53:30 > 0:53:34and it was very good. There's quite a lot of art involved.
0:53:34 > 0:53:40Until April, 2010, it was as easy to open a lap-dancing venue as a coffee shop.
0:53:40 > 0:53:46As a consequence, what was once hidden away was now totally in your face.
0:53:49 > 0:53:55I'm not the biggest fan of lap-dancing clubs. I don't like paying for anything sexually.
0:53:55 > 0:54:01The women can be quite empowered and earn a lot, but they earn it out of the weakness of men,
0:54:01 > 0:54:05which is, unfortunately, our biggest trait.
0:54:07 > 0:54:13Strip joints and erotic clubs only used to exist in sleazy back alleys in the big cities.
0:54:13 > 0:54:16Nowadays they're everywhere.
0:54:16 > 0:54:21Starting in America, lap or table dancing hit Britain in 1995.
0:54:21 > 0:54:26Club chain For Your Eyes Only first introduced us to the craze.
0:54:26 > 0:54:32Hot on their heels was our most famous nightclub entrepreneur, Peter Stringfellow.
0:54:32 > 0:54:34Off we went in 1996.
0:54:34 > 0:54:41If you got in my club then, as now, the only difference is that at first the girls were topless.
0:54:41 > 0:54:47Fully-dressed and their dance was three minutes and they'd finish with their G-strings on.
0:54:47 > 0:54:50Now it's nude.
0:54:50 > 0:54:57If you went into the club, beautiful girls may approach you and say, "Good evening, sir.
0:54:57 > 0:55:03"Would you like me to dance for you?" It simply means on the next record, no longer than three minutes,
0:55:03 > 0:55:06she will dance for you, table side.
0:55:06 > 0:55:13I do find it very strange that a group of men will get together and do something that is
0:55:13 > 0:55:18so obviously sexual. My friends and I might giggle a bit about sex,
0:55:18 > 0:55:22but the idea of genuinely being turned on in a room together,
0:55:22 > 0:55:27you know, we'd much rather just eat and chat.
0:55:30 > 0:55:36First few times you go, especially when you're drunk, you think, "These girls are really into me!
0:55:36 > 0:55:43"They won't leave me alone." Then they give you the lap dance for a bit and they ask for the money
0:55:43 > 0:55:48and you're like, "Oh, yeah. I forgot where I was."
0:55:48 > 0:55:53The main rule that everyone knows is you cannot put your hands on the ladies.
0:55:53 > 0:55:59After a while, you start to think, "I've paid about 20 quid
0:55:59 > 0:56:03"just to look. At least let me have a little feel."
0:56:03 > 0:56:08But you put your hand out, you get turfed out. I see one geezer getting turfed out
0:56:08 > 0:56:13and they were using his head as a battering ram on the door.
0:56:13 > 0:56:18There are now more than 300 lap dancing clubs across England and Wales. In 2008,
0:56:18 > 0:56:23one opened in Britain almost every week. Campaigners were up in arms.
0:56:23 > 0:56:28Men come out of the pub and they're aroused and they're drunk
0:56:28 > 0:56:32and that's a very dangerous cocktail for women walking in the area.
0:56:32 > 0:56:37Lap dancing clubs allow men to walk through the doors and pretend
0:56:37 > 0:56:41that the sexual revolution never happened,
0:56:41 > 0:56:46because in those clubs the whole point is that you get to go in there
0:56:46 > 0:56:52and pay a woman to sexually service you. And nothing will stop that from being sexist.
0:56:52 > 0:56:57The truth is this is a male form of entertainment. It's for men.
0:56:57 > 0:57:02It's not really for women. They have their own forms of entertainment.
0:57:02 > 0:57:08For someone who says, "I don't understand that," then you don't understand it. Simple as that.
0:57:10 > 0:57:15Victory for campaigners came in 2010 when new legislation gave local councils
0:57:15 > 0:57:23greater control over the opening of lap dancing clubs, now classed as "sex encounter venues".
0:57:24 > 0:57:31But despite better control of venue numbers, lap dancing has become part of the British way of life.
0:57:32 > 0:57:36Some clubs have even become celebrity hangouts.
0:57:36 > 0:57:42Rihanna was papped coming out of Stringfellow's and even Prince Harry paid a visit to Spearmint Rhino.
0:57:42 > 0:57:45Like it or not, lap dancing is here to stay.
0:57:45 > 0:57:47But as we're about to discover,
0:57:47 > 0:57:51there were even more controversial ways to spend your cash.
0:57:51 > 0:57:57For our next naughty tale, we'll show you how a celebrity who pays for sex really pays.
0:57:57 > 0:58:00It could almost be a movie. A hot summer's night in LA,
0:58:00 > 0:58:03a lonely millionaire cruising the boulevards in his car
0:58:03 > 0:58:07and a truly divine prostitute in a mini skirt.
0:58:07 > 0:58:09But Pretty Woman this wasn't.
0:58:09 > 0:58:14By 1995, it was beginning to look as if the most unlikely characters
0:58:14 > 0:58:17were hiding insatiable sexual desires.
0:58:19 > 0:58:24Actor Hugh Grant found international stardom as the charmingly foppish bachelor
0:58:24 > 0:58:28in the surprise hit of 1994, Four Weddings And A Funeral.
0:58:29 > 0:58:33One of the things that helped Hugh's rise up the celebrity ladder
0:58:33 > 0:58:37was his headline-hitting romance with Liz Hurley.
0:58:37 > 0:58:41She became the face that launched Hugh Grant's career, really.
0:58:41 > 0:58:43But they were the ultimate celebrity couple.
0:58:43 > 0:58:48So what could possibly go wrong? Well, everything.
0:58:49 > 0:58:54During the summer of 1995, Hugh was in Tinseltown to promote his latest flick.
0:58:54 > 0:58:59But instead of getting an early night, he decided to cruise a notorious hang-out for hookers.
0:58:59 > 0:59:01Cue Divine Brown.
0:59:01 > 0:59:05Hugh was in a white BMW cruising around
0:59:05 > 0:59:07and apparently he cruised past Divine several times
0:59:07 > 0:59:13and she says that finally she said to him, "Are you stalking me?" and he said, "No, I want you."
0:59:13 > 0:59:17Hugh was transfixed by her
0:59:17 > 0:59:21and apparently she was well-known for being extremely good at oral sex.
0:59:21 > 0:59:23# Relax, don't do it
0:59:23 > 0:59:26# When you want to go to it
0:59:26 > 0:59:30According to Divine, at the time she had red hair, she was wearing red underwear
0:59:30 > 0:59:36and she had these red lipsticked-up lips which she was using for full effect,
0:59:36 > 0:59:41and apparently he was calling her, "Oh, Cherry! Oh, Cherry Red!"
0:59:41 > 0:59:48during this whole encounter which, frankly, I would put under the category of "too much information".
0:59:48 > 0:59:54The cops swooped at the point that he gave her 100, I think it was.
0:59:54 > 0:59:55So then he was in big trouble.
0:59:55 > 0:59:59I would've loved to have heard the conversation when he got caught.
0:59:59 > 1:00:02"I... I, er... I, erm... Erm...
1:00:02 > 1:00:06"No, no, what I'm saying is, I...just into her mouth."
1:00:07 > 1:00:12Divine and Hugh were hauled off to the nearest cop shop in downtown Los Angeles
1:00:12 > 1:00:14where they were charged with lewd conduct.
1:00:14 > 1:00:17They observed him in a car on Sunset Boulevard
1:00:17 > 1:00:20speaking to a known prostitute on that street.
1:00:20 > 1:00:24The known prostitute then got into Mr Grant's vehicle
1:00:24 > 1:00:29and they drove for a short distance to a nearby residential street where they engaged in a lewd act.
1:00:29 > 1:00:33In Hollywood, in LA, the cops, they love to play these things up.
1:00:33 > 1:00:38They take this mugshot and it's within the hands of the press within seconds
1:00:38 > 1:00:42and that picture of Hugh went round the world like lightning.
1:00:42 > 1:00:45Some people say diamonds are forever, but really mugshots are forever.
1:00:45 > 1:00:50I mean, we can all conjure up that image of him in that ugly golf shirt.
1:00:50 > 1:00:54I think it was Hugh's naivety more than anything else that got him in trouble
1:00:54 > 1:01:01because, believe me, he is not the first high-profile actor to decide he wants a prostitute one evening,
1:01:01 > 1:01:04it's just that Hugh didn't know the system well enough to know that
1:01:04 > 1:01:08the hotel concierge can provide those as easily as room service.
1:01:08 > 1:01:10# I'm sexy and I know it
1:01:10 > 1:01:17News hounds soon picked up the scent and the story of Hugh's arrest sent huge shockwaves around the world.
1:01:17 > 1:01:20I was the West Coast correspondent for the Daily Mirror
1:01:20 > 1:01:24and we've got lots and lots of showbiz stories, but undoubtedly...
1:01:24 > 1:01:27I was there for eight years. Undoubtedly, this was the biggest.
1:01:28 > 1:01:34This was definitely our biggest film star suddenly in disgrace.
1:01:34 > 1:01:38Suddenly we had this massive story and it came out of the blue from nowhere.
1:01:38 > 1:01:40"Hugh Grant with a prostitute? What's going on?"
1:01:43 > 1:01:47The interesting thing about where Hugh was found in disgrace is,
1:01:47 > 1:01:50had he been a couple of blocks further south,
1:01:50 > 1:01:53he would've been looking for a lady boy.
1:01:55 > 1:01:59So one of the newspapers in Britain got confused
1:01:59 > 1:02:04and they actually ran for one edition that he'd been arrested with a transvestite.
1:02:04 > 1:02:11With his face cherry red, Hugh shot back over the pond for crisis talks with girlfriend Liz.
1:02:11 > 1:02:14I bet he really wants to let that Alsatian loose on those journalists.
1:02:14 > 1:02:18I've got nothing to say. I just wanted you to get the picture
1:02:18 > 1:02:22- so that perhaps you could... - DOG BARKS - Keep back from the dog.
1:02:22 > 1:02:27If you could very kindly give the village some peace, that would be fantastic. I've got nothing to say.
1:02:27 > 1:02:30Surprisingly, Hugh didn't lie low.
1:02:30 > 1:02:34He returned to the US to keep an appearance on The Tonight Show with Jay Leno.
1:02:34 > 1:02:38The fact that Hugh actually showed up on The Tonight Show was astounding
1:02:38 > 1:02:42and virtually unheard of in Hollywood, to actually go and face the music in that way.
1:02:42 > 1:02:48Of course, the first thing Jay Leno says to him is, "What the hell were you thinking?"
1:02:48 > 1:02:54which got a huge laugh from the audience and then you see this very kind of flustered Hugh Grant
1:02:54 > 1:02:58who said very succinctly, very matter-of-factly,
1:02:58 > 1:03:03"I think in life you know the difference between a good thing and a bad thing. I did a bad thing."
1:03:03 > 1:03:08That moment, that pivotal moment on The Tonight Show saved his career.
1:03:09 > 1:03:12So Hugh survived. But what about Divine Brown?
1:03:12 > 1:03:16Surely the girl caught getting her head down just kept her head down, didn't she?
1:03:16 > 1:03:21Divine couldn't believe her luck. All of a sudden, she was the hottest property on earth.
1:03:23 > 1:03:28Nobody could find her, so the British papers were going round LA putting up billboards,
1:03:28 > 1:03:31putting things on trees, "Have you seen this woman?"
1:03:31 > 1:03:36"Divine Brown, if you see this, there's 100 grand in it for you".
1:03:36 > 1:03:42It was an enormous amount of money, a lot more than she got for blowing guys just south of Sunset Boulevard.
1:03:45 > 1:03:51In showbiz terms, Divine was red hot. She went from selling her body to selling her story.
1:03:51 > 1:03:55She made numerous appearances on chat shows, posed nude for Penthouse
1:03:55 > 1:04:00and played herself in the X-rated Sunset And Divine: The British Experience,
1:04:00 > 1:04:04directed by legendary porn star Ron Jeremy.
1:04:04 > 1:04:07- Would you consider yourself to be having a film career?- Yes, I do.
1:04:07 > 1:04:13Not porno career but, you know, movies, motion, you know, good movies.
1:04:13 > 1:04:15Yeah!
1:04:15 > 1:04:20She was really an early example of someone being caught up in scandal
1:04:20 > 1:04:23who was able to turn it to her advantage, and this was a new thing.
1:04:23 > 1:04:26If you were caught up in a scandal before, you kept really quiet.
1:04:26 > 1:04:30And I think the fact that he'd gone on TV and talked about it
1:04:30 > 1:04:34gave her the moral high ground and she felt that she could go and talk about it.
1:04:34 > 1:04:39The former vice girl reportedly earned 1.6 million from the publicity,
1:04:39 > 1:04:42milking the sex scandal for all its worth.
1:04:42 > 1:04:46Divine Brown came out of it well because she looked quite grubby.
1:04:46 > 1:04:52She needed some dry shampoo in that hair at the very least.
1:04:54 > 1:04:58As for Hugh, his relationship with the press has been strained ever since.
1:04:58 > 1:05:00But last year, it was payback time
1:05:00 > 1:05:05when he confronted his tabloid tormentors during the phone hacking enquiry.
1:05:05 > 1:05:10I'd love to hear what the Daily Mail's or the Sunday Mail's explanation for the article was,
1:05:10 > 1:05:13what their source was, if it wasn't phone hacking.
1:05:13 > 1:05:15Worthy of an Oscar, that.
1:05:17 > 1:05:21Now, when it comes down to the crunch, girls like a man who can rise to the occasion.
1:05:21 > 1:05:26But sometimes for whatever reason, a night that looks like it's going to fizzle on nicely
1:05:26 > 1:05:29turns out to be as flat as yesterday's champagne.
1:05:30 > 1:05:33That was until a little blue pill.
1:05:40 > 1:05:47When this blockbuster drug was introduced to the world in 1998 as the miracle cure for impotence,
1:05:47 > 1:05:50it was hailed as the sex sensation of the century.
1:05:50 > 1:05:53# You got me horny in the morning and you kno-ow-ow
1:05:53 > 1:05:58I have actually had experience with several men that have taken Viagra normally.
1:05:58 > 1:06:02It's now the thing that guys do when they're really, really pissed.
1:06:02 > 1:06:05# I'm horny, horny, horny, horny
1:06:05 > 1:06:09In the old days, guys didn't get bladdered cos they wanted a shag at the end of the night.
1:06:09 > 1:06:12Now they get obliterated, take Viagra and they're fine.
1:06:12 > 1:06:17Once you've had sex three times, you go, "All right, we should probably go to sleep and relax".
1:06:17 > 1:06:20Often a lady will say, "I don't want to do it again"
1:06:20 > 1:06:22but your penis is just going, "Hello, I'm here!"
1:06:22 > 1:06:24# I'm feeling sexy and free
1:06:24 > 1:06:30The day Viagra launched in the UK, Richard and Judy conducted a now infamous live trial
1:06:30 > 1:06:32to see how the drug would stand up.
1:06:32 > 1:06:36This is Alec and Anna. Alec's been impotent for four years. What's that, Alec?
1:06:36 > 1:06:39- This is a Viagra pill. - Are you going to take it?
1:06:39 > 1:06:42- I most certainly am.- Go on, then.
1:06:42 > 1:06:44Overseeing the trial and administering the drugs
1:06:44 > 1:06:49was This Morning's medical expert Dr Chris Steele.
1:06:49 > 1:06:51- It's actually licensed now. - Yes, on Tuesday.
1:06:51 > 1:06:54But you can't get it on the NHS.
1:06:54 > 1:06:57Well, no, and it's hard to get hold of even now.
1:06:57 > 1:07:01I was ringing around Tuesday and Wednesday trying to get a sample for the show
1:07:01 > 1:07:06and a lot of it hasn't come across into this country yet, it's in big warehouses in France.
1:07:06 > 1:07:11When I heard that Viagra was being officially released here in the UK,
1:07:11 > 1:07:14I spoke to the producers at This Morning
1:07:14 > 1:07:17and I said, "Look, we need to cover this story."
1:07:17 > 1:07:22- Are you ready for this?- Yeah! - She's desperate!- Are you desperate for it? You told us that.
1:07:22 > 1:07:27This is a remarkable drug. The first oral treatment for erectile dysfunction.
1:07:27 > 1:07:30So we must tell the viewers about that.
1:07:30 > 1:07:35There are three cars and they're going to take you not very far, about half a mile round the corner,
1:07:35 > 1:07:41to a very nice hotel, we've booked you separate rooms. THEY LAUGH
1:07:43 > 1:07:48Viagra was originally intended as a drug to treat high blood pressure and heart problems,
1:07:48 > 1:07:51but during clinical trials in 1993,
1:07:51 > 1:07:56some volunteers noticed a hard to ignore side effect.
1:07:57 > 1:08:01They were in a pharmacology unit overnight
1:08:01 > 1:08:04and the following morning, the lady who was leading the study
1:08:04 > 1:08:07gave them a questionnaire to fill in
1:08:07 > 1:08:10but also asked the open question, "Did you notice anything else?"
1:08:10 > 1:08:16and one of the students put his hand up and said, "Well, I seemed to have more erections during the night."
1:08:16 > 1:08:20And then all the others said, "Well, we did, as well."
1:08:20 > 1:08:24But that gave us the clue that there was another medical use for this molecule.
1:08:27 > 1:08:33Erectile dysfunction affects an estimated 10 percent of the male population worldwide.
1:08:33 > 1:08:36Boffins knew they were onto something big.
1:08:36 > 1:08:41With nothing else like it on the market, Viagra was potentially worth millions.
1:08:41 > 1:08:46There was great excitement at that point and it went from literally the lowest priority, almost dead project
1:08:46 > 1:08:49to top priority in the whole company in a matter of two weeks.
1:08:49 > 1:08:51# Mr Lover-lover
1:08:51 > 1:08:55Four years later, Viagra became the fastest-selling drug in medical history.
1:08:55 > 1:08:57# Mr Boombastic...
1:08:57 > 1:09:01- A miracle drug.- Yeah. - THEY LAUGH
1:09:01 > 1:09:05Hang on a sec, what did it do to the couples on This Morning?
1:09:05 > 1:09:09THEY LAUGH We have, I'm afraid, one no-result,
1:09:09 > 1:09:14one reasonably-OK result and one whey-hey-hey-give-me-more result.
1:09:14 > 1:09:16- THEY LAUGH What happened this morning?- Erm...
1:09:16 > 1:09:19I know you'll choose your words carefully.
1:09:19 > 1:09:21- Did you have a complete result? - Oh, yeah, definitely.
1:09:21 > 1:09:26- It actually started in the lobby. - Did it really? - So I was tingling and...
1:09:26 > 1:09:28Feeling frisky, as we say.
1:09:28 > 1:09:31Annette, how was it for you? As the expression goes.
1:09:31 > 1:09:34THEY LAUGH
1:09:34 > 1:09:37- You're shy.- It was all right. - THEY LAUGH
1:09:37 > 1:09:42I think the impressive thing was the one guy who got a brilliant response.
1:09:42 > 1:09:45I'm warm, I'm glowing and I could go another ten rounds.
1:09:45 > 1:09:51He was a very happy man. His problem could be solved by a little blue tablet
1:09:51 > 1:09:56and, of course, his partner was very pleased, as well.
1:09:56 > 1:09:58And that was good to see.
1:09:58 > 1:10:03It's estimated that the Viagra brand has now made more than 1 billion worldwide
1:10:03 > 1:10:08despite the fact that it's the most counterfeited drug in the world.
1:10:08 > 1:10:12While I was on one of those lads' holidays, I did take Viagra once.
1:10:12 > 1:10:16It was really like getting dressed up with nowhere to go.
1:10:16 > 1:10:20- I just wanted to see how it worked. - # They say hey sexy
1:10:20 > 1:10:23One of the big myths of Viagra is the idea that it's an aphrodisiac.
1:10:23 > 1:10:25It does not make you want more sex.
1:10:25 > 1:10:30So there'd be absolutely no point in a teenage boy taking Viagra
1:10:30 > 1:10:36looking to improve their sex life, because it won't. They're having enough fun as it is, I assure you.
1:10:36 > 1:10:39I was at a party and some guys in the year above us
1:10:39 > 1:10:45gave me a drink and I didn't know what was in it, but I was so drunk. And everyone was like, "Down it!"
1:10:45 > 1:10:51So I was downing this drink and I found out about ten minutes later that they'd spiked it with Viagra.
1:10:51 > 1:10:56It kicked in and I was waking round the party for hours and hours with an erection.
1:10:56 > 1:11:01I attempted to get rid of it, but I couldn't. It just stayed there.
1:11:02 > 1:11:07You wouldn't see women being anywhere near as stupid. You don't see us taking recreational HRT.
1:11:07 > 1:11:10There's lots of people going, "Let's take half a Viagra".
1:11:10 > 1:11:14What's that going to do? Give you a hard on in a pub. That is what's going to happen.
1:11:17 > 1:11:21By the late 90s, it seemed that Britain had become obsessed with sex.
1:11:23 > 1:11:26Was there any limit to our carnal desires?
1:11:26 > 1:11:30I did not have sexual relations with that woman.
1:11:30 > 1:11:36Coming up, the nation decides that sex with strangers is the next big thing.
1:11:36 > 1:11:40With dogging, you can't suddenly shout, "Banana! Banana! Safe word! Safe word!"
1:11:40 > 1:11:43when there's a man jizzing on your windscreen.
1:11:43 > 1:11:47And while some celebrities show the world how talented they are in the bedroom...
1:11:47 > 1:11:52Getting to see a celebrity that we adore in a sex video is an exciting prospect for a lot of people.
1:11:52 > 1:11:55..others try in vain to hide their indiscretions.
1:11:55 > 1:12:00If you're going to be a Premiership footballer and have sex with somebody you shouldn't,
1:12:00 > 1:12:05it will get spread faster on Twitter than any form of STD you've ever had.
1:12:07 > 1:12:09OK, time for a pop quiz.
1:12:09 > 1:12:13Clue one - he's a massive star but he's no stranger to a sex scandal.
1:12:13 > 1:12:17Clue two - supermodels used to queue up to be in his videos.
1:12:17 > 1:12:23And the final clue - he's a millionaire but he got into trouble spending a penny.
1:12:23 > 1:12:281998 was the year George Michael made getting caught in the act cool.
1:12:31 > 1:12:35The pop superstar has sold over 100 million albums worldwide
1:12:35 > 1:12:38and is truly an out and proud gay icon.
1:12:40 > 1:12:45But these days, he's also known for his personal trials and tribulations.
1:12:45 > 1:12:49He'd crashed his Range Rover into the front of this shop.
1:12:49 > 1:12:53I'm coming out here on my own so that you'll realise I just want to start again.
1:12:53 > 1:12:56- Merry Christmas, everyone. - At the end of 2011,
1:12:56 > 1:13:01a series of concerts were cancelled after George fell seriously ill with pneumonia.
1:13:01 > 1:13:06I got streptococca-something, it's a form of pneumonia,
1:13:06 > 1:13:09and they spent three weeks keeping me alive, basically.
1:13:10 > 1:13:15Rewind back to the mid-80s when George and Andrew Ridgeley ruled the pop world.
1:13:15 > 1:13:18- # You put the bing-bing into my heart - # Ooh-ooh
1:13:18 > 1:13:23Thousands of girls dreamed of a bit of "wham-bam, thank you, mam" with Mr Michael.
1:13:23 > 1:13:27People talk about this gaydar thing and I know what it means
1:13:27 > 1:13:30but I don't think I've got one, cos I think he looks great
1:13:30 > 1:13:33with his gloves, he looks warm.
1:13:33 > 1:13:36- # Turned a bright spark into a flame - # Yeah, yeah
1:13:36 > 1:13:43Back then, George had a straight image. In 1987, he famously dated celebrity makeup artist Kathy Jeung.
1:13:43 > 1:13:45# When you act so cool
1:13:45 > 1:13:49How do you not know that this man was gay?
1:13:49 > 1:13:51He had hot pants.
1:13:51 > 1:13:55# Wake me up before you go-go
1:13:55 > 1:13:59Those budgie-smuggling shorts alone were a bit of an indication
1:13:59 > 1:14:02that he perhaps preferred the boys
1:14:02 > 1:14:06and liked to show off his own boys in a very tight pair of briefs.
1:14:06 > 1:14:08You watch it now, you're like, "Oh, I get it"
1:14:08 > 1:14:12but back then, no one had an inkling, no one had a clue.
1:14:12 > 1:14:16Jumpers, gloves and shorts. If he wasn't confused about his sexuality,
1:14:16 > 1:14:19he was certainly confused about the weather that day.
1:14:19 > 1:14:21# I wanna hit that high
1:14:21 > 1:14:26George kept the truth about his sexuality under wraps until 1998...
1:14:27 > 1:14:31..when he was arrested in a Beverly Hills loo for lewd conduct.
1:14:32 > 1:14:35# If I was just another dusty record on the shelf
1:14:35 > 1:14:38# Would you blow me off and play me like everybody else?
1:14:38 > 1:14:43George Michael's Beverly Hills mansion this morning is the focus of intense media interest,
1:14:43 > 1:14:47photographers and television cameramen all trying to catch a glimpse
1:14:47 > 1:14:50of the world-famous but intensely private star.
1:14:50 > 1:14:55I'm a bit of a fan a George Michael. But when that came out, it was a little bit like, "What is going on?"
1:14:55 > 1:15:00Less than a mile away, the public lavatory where 34-year-old Michael was arrested
1:15:00 > 1:15:04and charged with lewd conduct by undercover police officers.
1:15:04 > 1:15:07If you're going to get caught having sex, it should be in a toilet.
1:15:07 > 1:15:11I got kicked out of a private members bar during the Edinburgh festival
1:15:11 > 1:15:14for having sex in a toilet and I think at least I didn't do it in the main bar.
1:15:14 > 1:15:17# I've had a little bit too much
1:15:18 > 1:15:23It's a park just opposite the very famous Beverly Hills Hotel.
1:15:23 > 1:15:28It's the kind of park where you'll see famous people taking their dogs for a walk.
1:15:28 > 1:15:30# Where are my keys? I lost my phone
1:15:30 > 1:15:33George was basically hanging around the guys' bit
1:15:33 > 1:15:38and sidled up to this guy, who was relieving himself,
1:15:38 > 1:15:42and sort of made improper suggestions and guess what, the guy was a cop.
1:15:42 > 1:15:45# Just dance, it'll be OK
1:15:45 > 1:15:48Following his arrest, the singer confirmed that he was gay.
1:15:48 > 1:15:52He was annoyed at the way his sexuality had been revealed.
1:15:53 > 1:15:58He wasn't just lured out of the closet, he was pushed out.
1:15:58 > 1:16:01And at that time, he had to address not only he had done something
1:16:01 > 1:16:03a lot of people would think was seedy,
1:16:03 > 1:16:06but he also had to stand up and say, "Yes, I'm a gay man".
1:16:07 > 1:16:11For George, it must have been a very painful and difficult time.
1:16:11 > 1:16:16Since George, other pop stars such as Ricky Martin and Mark Feehily from Westlife
1:16:16 > 1:16:19have publicly come out to accepting fans.
1:16:19 > 1:16:21A year after George's outing,
1:16:21 > 1:16:25the late Stephen Gately from Boyzone also told the world he was gay.
1:16:25 > 1:16:30A brave move as, until then, members of boy bands had traditionally embraced a straight image.
1:16:31 > 1:16:36But for George Michael, the real punishment for his 1998 misdemeanour
1:16:36 > 1:16:39was not the paltry 450 fine
1:16:39 > 1:16:43but the very public outing by the media circus.
1:16:43 > 1:16:48He always said that he never came out because his mum would've been incredibly concerned about him,
1:16:48 > 1:16:51especially with the threat of AIDS. That's why he never came out.
1:16:51 > 1:16:55George Michael publicly claimed he was a victim of police entrapment.
1:16:55 > 1:16:59- SIREN WAILS - In retaliation, he turned the expose on its head
1:16:59 > 1:17:03with the full-throttle disco anthem Outside.
1:17:05 > 1:17:11Really it was this big, dramatic, camp re-enactment
1:17:11 > 1:17:13of what had happened to him the night he was caught.
1:17:15 > 1:17:17# I think I'm done with the sofa
1:17:17 > 1:17:21That is the biggest two fingers up
1:17:21 > 1:17:25to authority that you could possibly have and I thought it was wonderful.
1:17:25 > 1:17:28I'll keep my fingers up, that's how wonderful I think it was.
1:17:30 > 1:17:36He's a grown man having sex in a toilet. Oh, come on! We've all done it! Haven't we?
1:17:38 > 1:17:41# And yes, I've been bad...
1:17:42 > 1:17:48And George openly defended his gay lifestyle in this rare interview from 2006.
1:17:48 > 1:17:52The idea of no-strings sex is very attractive to most men, gay or straight.
1:17:52 > 1:17:56The difference is, if you do it within a straight life, you're very likely harming someone,
1:17:56 > 1:17:59if not physically then definitely emotionally.
1:18:02 > 1:18:05I'm a very, very happy gay man.
1:18:05 > 1:18:10The fact that I'm portrayed as some kind of loser by straight society is their problem.
1:18:12 > 1:18:16In the video, there are all kinds of people getting it on outside,
1:18:16 > 1:18:21including two male police officers who are seen kissing.
1:18:21 > 1:18:26The officer who arrested George Michael was very offended by this video
1:18:26 > 1:18:30and felt it was a direct slam on his sexuality
1:18:30 > 1:18:36and he actually sued George Michael over what he felt was the depiction of himself in the video
1:18:36 > 1:18:40but he lost, the charges were thrown out and George's video can still be seen today.
1:18:40 > 1:18:42# Let's go outside
1:18:42 > 1:18:47George's video brought the house down in the UK where it got to number two in the charts.
1:18:47 > 1:18:51Stateside, though, it was ignored and failed to even make a chart entry.
1:18:51 > 1:18:56# In the moon shine, take me to the places that I love best
1:18:56 > 1:18:59Fair play to George, he's flying the flag.
1:18:59 > 1:19:02I also like to bang in the toilet every now and then,
1:19:02 > 1:19:06so thank you, George, you're a trend-setter.
1:19:06 > 1:19:10I hope to be remembered as a gay man, at least by the gay community,
1:19:10 > 1:19:14as a gay man who would not be apologetic for his sexuality.
1:19:14 > 1:19:17At least George kept it in the cubicle,
1:19:17 > 1:19:22unlike his other celebrity friends who hit the headlines that very same year.
1:19:22 > 1:19:24Oh, hello again.
1:19:24 > 1:19:28Now, fame used to be something that was hard-earned.
1:19:28 > 1:19:32It took years at drama school or on the stage before you made it.
1:19:32 > 1:19:35Nowadays, you could still put all that effort in
1:19:35 > 1:19:39or you could just film yourself having sex and then release the tape.
1:19:41 > 1:19:461998 was the year that also brought us the celebrity sex tape.
1:19:46 > 1:19:48# There's so many ways to love you
1:19:48 > 1:19:51In 2010, everyone's favourite pop tart Rihanna
1:19:51 > 1:19:55and the R&B superstar Usher were the latest celebrities
1:19:55 > 1:20:00to allegedly have a home-made sex movie stolen and leaked to a scandal-hungry media.
1:20:00 > 1:20:03I think the thing about celebs having sex is,
1:20:03 > 1:20:06it's kind of one of those things that you know it must happen
1:20:06 > 1:20:10but you've never been given a way of actually seeing it happen.
1:20:10 > 1:20:14And then you actually get to see it and you're like, "It's actually pretty shit".
1:20:14 > 1:20:15# Oh, my gosh
1:20:15 > 1:20:19Getting to see a celebrity that we adore
1:20:19 > 1:20:23or we loath in a sex video is an exciting prospect for a lot of people.
1:20:24 > 1:20:29I think I've seen every single celebrity sex tape ever made. It's a passion of mine.
1:20:31 > 1:20:37There's no greater night in you can have than when you find out your favourite celebrity's got a sex tape
1:20:37 > 1:20:42and it pops up on the news. You spend an hour searching for it. It's the greatest feeling when you find it.
1:20:44 > 1:20:49Over the years, a string of stars have had their dirty laundry aired in public.
1:20:49 > 1:20:53The underground trade in celebrity home-made porn is booming.
1:20:53 > 1:20:56Why you would ever make a tape of yourself having sex
1:20:56 > 1:20:59when you're famous and you're not very good with computers
1:20:59 > 1:21:02or you know that it might leak, unbelievable stupidity.
1:21:02 > 1:21:07I mean, celebrities are stupid in so many ways, but making sex tapes, unbelievable.
1:21:11 > 1:21:14Arguably the most infamous celebrity sex romp ever
1:21:14 > 1:21:19was between Baywatch babe Pamela Anderson and her rock-star hubby Tommy Lee.
1:21:19 > 1:21:26The Pamela Anderson/Tommy Lee sex tape is really one that will live on in infamy probably forever.
1:21:26 > 1:21:30Most of it I believe was shot on their honeymoon in a variety of locations
1:21:30 > 1:21:33and a variety of positions. There's a very famous portion
1:21:33 > 1:21:36where she's giving him a blowjob which has been talked about.
1:21:36 > 1:21:39Apparently she's an expert in the field.
1:21:39 > 1:21:44Pammy and Tommy Lee's sex tape really is one of the first that came to prominence
1:21:44 > 1:21:50and it's them having sex at home, having sex on a boat, and it's...
1:21:50 > 1:21:54I think the thing that was quite shocking about it was because it was the first one
1:21:54 > 1:21:58and it was the first time we'd seen a celebrity in this kind of way,
1:21:58 > 1:22:03it is the one that sticks in everyone's mind, and also because she was incredibly famous at the time.
1:22:03 > 1:22:07Yeah, I mean, that was just frustration for me, the Pammy and Tommy one.
1:22:07 > 1:22:10I just wanted to see a little bit more get going
1:22:10 > 1:22:13and all I kept hearing was, "Baby, I love you. I love you, baby." No!
1:22:13 > 1:22:17- I love you! - Pammy and Tommy's steamy sex tape
1:22:17 > 1:22:21was leaked onto the internet in 1997 and went viral.
1:22:21 > 1:22:24The distributors paid the couple 1.5 million in court
1:22:24 > 1:22:27for their trouble and released an official DVD
1:22:27 > 1:22:29which is still available today.
1:22:29 > 1:22:34I actually believe this tape was stolen from their house, which they claimed it was.
1:22:34 > 1:22:38A lot of people were very sceptical and remain sceptical because it's made so much money,
1:22:38 > 1:22:42but I think if Pamela Anderson was going to do a sex tape,
1:22:42 > 1:22:46she would've done one that was probably a lot sexier than this one is.
1:22:46 > 1:22:50- I love you.- I love you so much.
1:22:53 > 1:22:56In 2004, former nurse turned model Abi Titmuss
1:22:56 > 1:23:00was at the centre of Britain's biggest sex tape scandal.
1:23:00 > 1:23:03The now defunct News Of The World broke a story of a stolen video
1:23:03 > 1:23:08involving her and her then boyfriend, TV star John Leslie.
1:23:08 > 1:23:10People ask me if I did that myself
1:23:10 > 1:23:14and it's a really nice opportunity now to be able to say,
1:23:14 > 1:23:17for the millionth time, to set the record straight,
1:23:17 > 1:23:20that that was a tape made for a bit of fun
1:23:20 > 1:23:23with a long-term boyfriend, I was with John for five years,
1:23:23 > 1:23:28and somebody that stayed in our house one night as a friend in the guest room,
1:23:28 > 1:23:31they went through all our things and they stole various things,
1:23:31 > 1:23:34including holiday pictures and just all sorts of stuff,
1:23:34 > 1:23:37but one of the things they found and took was that tape.
1:23:37 > 1:23:43They then released that to the press and got paid a lot of money for it.
1:23:46 > 1:23:49My world collapsed at that point.
1:23:52 > 1:23:56It's really hard to remember, to sort of go back,
1:23:56 > 1:24:00because the feelings are still there and it's...
1:24:01 > 1:24:06I think that, as a woman, having sex with somebody
1:24:06 > 1:24:10is the most vulnerable state that you can possibly be in
1:24:10 > 1:24:16and to have that violated by somebody publicising that
1:24:16 > 1:24:19to the world, effectively,
1:24:19 > 1:24:22is the most difficult thing that I've ever had to handle.
1:24:22 > 1:24:27And I don't honestly know if I'll ever come to terms with it
1:24:27 > 1:24:31because I'm never going to be able to remove it from public view as far as I know.
1:24:34 > 1:24:40Immediately after the scandal, Abi cashed in on her fame with a series of television appearances
1:24:40 > 1:24:43and lucrative glamour modelling contracts.
1:24:43 > 1:24:47But for the last six years, she's been forging a career as an actor.
1:24:47 > 1:24:53I am very aware that the release of the stolen sex tape increased my media profile hugely
1:24:53 > 1:24:58and I had probably a lot more modelling jobs and things because of that.
1:24:59 > 1:25:02It came at great emotional cost to me
1:25:02 > 1:25:07and if I could take it back and have earned less money
1:25:07 > 1:25:11and have less profile, I would do that in a heartbeat.
1:25:13 > 1:25:15Now, you might think that politics is boring,
1:25:15 > 1:25:21but with the amount of sex scandals that politicians are involved in, is that really the case?
1:25:21 > 1:25:25If that lot in Whitehall aren't sticking their ballot in somebody else's box,
1:25:25 > 1:25:28they're in front of the chief whip for a tongue lashing.
1:25:28 > 1:25:32You know what they say - there ain't no party like a political party.
1:25:32 > 1:25:36In the late 90s, political sex scandals were nothing new.
1:25:36 > 1:25:40And when it comes to crossing the line between representing the people and having sex with them,
1:25:40 > 1:25:46naughty former Italian prime minister Silvio Berlusconi must be the Godfather.
1:25:46 > 1:25:50The Italian prime minister Silvio Berlusconi has been asked to appear in court
1:25:50 > 1:25:54to answer charges that he organised sex parties with young prostitutes.
1:25:54 > 1:25:58Berlusconi's parties are legendary. The bunga bunga parties, he calls them.
1:25:58 > 1:26:01I don't know what the direct translation is of that,
1:26:01 > 1:26:03but by all accounts, it involves more women than men
1:26:03 > 1:26:06and it involves quite a lot of Viagra.
1:26:06 > 1:26:08# I want to sex you up
1:26:08 > 1:26:11A number of women who've been involved in sex scandals with Berlusconi
1:26:11 > 1:26:17have talked about his sexual prowess. One woman talked about being hypnotised by it.
1:26:17 > 1:26:20I can't see it myself. Hair plugs doesn't do it for me.
1:26:20 > 1:26:24But in this country, our political sex scandals are more of a British affair.
1:26:24 > 1:26:27I have a statement I would like to read.
1:26:28 > 1:26:31On Monday night, following a long meeting with the chancellor,
1:26:31 > 1:26:34I needed to go to the toilet,
1:26:34 > 1:26:38so I went to one that I knew would be open at three in the morning on Hampstead Heath.
1:26:40 > 1:26:43Upon my arrival, I met two men,
1:26:43 > 1:26:45Carlos and Eduardo,
1:26:45 > 1:26:50who invited me into their cubicle to talk to them about government policy.
1:26:50 > 1:26:55Unfortunately, I slipped on the wet floor
1:26:55 > 1:26:58and became sandwiched between the two men
1:26:58 > 1:27:04in a position that the arresting officer informed me is known as a spit roast.
1:27:07 > 1:27:10But stranger than even Little Britain characters
1:27:10 > 1:27:14was a parliamentary sex scandal seized upon by the press in 2002.
1:27:14 > 1:27:18Edwina Currie's diaries alleged an adulterous affair
1:27:18 > 1:27:20with former prime minister John Major.
1:27:23 > 1:27:26John Major is the prime minister that time forgot, really.
1:27:26 > 1:27:30Everyone remembers Margaret Thatcher and everyone remembers Tony Blair, but John who?
1:27:32 > 1:27:35It was an absolutely shocking revelation at the time.
1:27:35 > 1:27:39No one had a clue that they were having an affair
1:27:39 > 1:27:44or that they'd had an affair, that there was anything between them whatsoever.
1:27:44 > 1:27:49Major and Currie's spicy fling lasted for four years during the 1980s
1:27:49 > 1:27:52when they were both ministers in Margaret Thatcher's cabinet.
1:27:52 > 1:27:56The biggest danger at the time was that somebody might have seen him
1:27:56 > 1:28:00on the staircase going up to my flat.
1:28:00 > 1:28:03There were several members of parliament in that block.
1:28:03 > 1:28:06So he always came up with a large envelope, as if he had something to give me
1:28:06 > 1:28:11and we agreed that if anyone said anything, we would deny it
1:28:11 > 1:28:13and deny it and deny it.
1:28:13 > 1:28:16We never wrote to each other,
1:28:16 > 1:28:19we didn't do text messages in those days. There was no trail.
1:28:22 > 1:28:28Who knows what attracted these two to each other. I can't think of a less likely pair to get together.
1:28:28 > 1:28:33Maybe Edwina was attracted to John Major for his greyness, for his solidity.
1:28:33 > 1:28:37Maybe he was attracted to her because she was considered quite a wild thing.
1:28:37 > 1:28:39In her day, she was quite something.
1:28:39 > 1:28:41# We fade to grey
1:28:41 > 1:28:45Edwina successfully kept the affair secret for 14 years,
1:28:45 > 1:28:48revealing all after John Major retired.
1:28:48 > 1:28:54The Conservative government decided we were going to have a campaign for back to family values.
1:28:54 > 1:28:57I knew that at the heart of this was an hypocrisy
1:28:57 > 1:29:02and that a man who had had an affair
1:29:02 > 1:29:06should be aware that people's lives can be messy and that there's no perfection
1:29:06 > 1:29:11and I thought that hypocrisy should be put on record,
1:29:11 > 1:29:14particularly once his own autobiography came out
1:29:14 > 1:29:20and I didn't exist! I thought, "Yes, I do! Watch."
1:29:21 > 1:29:27But perhaps the biggest political sex scandal to shock the world occurred in 1998
1:29:27 > 1:29:30and belongs to the former president of the United States, Bill Clinton,
1:29:30 > 1:29:34and his 22-year-old work experience girl Monica Lewinsky.
1:29:34 > 1:29:37It would be hard to imagine a greater sex scandal
1:29:37 > 1:29:40than the Clinton/Lewinsky one.
1:29:40 > 1:29:45Even now, the word Lewinsky is used in American slang to mean blow job.
1:29:45 > 1:29:47Details of their affair started to unfurl
1:29:47 > 1:29:51when Monica's co-worker, Linda Tripp, spilled the beans
1:29:51 > 1:29:54by handing over recorded conversations to lawyers
1:29:54 > 1:29:57investigating sexual misconduct allegations against Clinton.
1:29:57 > 1:30:01- "We didn't have sex, Linda!" - "Well, what do you call it?"
1:30:01 > 1:30:07- "We fooled around!"- "I don't know. I think if you get to orgasm, that's having sex."- "No, it's not."
1:30:07 > 1:30:13Lewinsky alleged that she'd had nine sexual encounters with the sax-playing president
1:30:13 > 1:30:18in the Oval Office involving oral sex and other kinds of intimate contact.
1:30:18 > 1:30:22If you were the president of the United States,
1:30:22 > 1:30:25you're not going to book a Travelodge.
1:30:25 > 1:30:28You're going to go, "I've got a magnificent office
1:30:28 > 1:30:30where Abraham Lincoln sat."
1:30:30 > 1:30:33If the Oval is your office
1:30:33 > 1:30:35and you're talking about being bent over that desk,
1:30:35 > 1:30:38that isn't your IKEA desk, that is THE desk!
1:30:38 > 1:30:43And she had blow job lips, that girl. How could you not put it in there?
1:30:43 > 1:30:47It was the idea of the leader of the free world having fellatio
1:30:47 > 1:30:49from an intern young enough to be his daughter
1:30:49 > 1:30:52while supposedly on the phone to the leader of Russia.
1:30:52 > 1:30:55# I don't know how all of this happened
1:30:55 > 1:30:59- # I don't know what to do - # Say it wasn't you- # All right
1:30:59 > 1:31:02Clinton, who was under intense media pressure,
1:31:02 > 1:31:06dug himself into a great big hole with his now famous televised denial speech.
1:31:06 > 1:31:13I did not have sexual relations with that woman, Miss Lewinsky.
1:31:13 > 1:31:16I just have images, when you watch West Wing and stuff,
1:31:16 > 1:31:21of this kind of political dogsbody just going, "I don't know how to get you out of this, Bill.
1:31:21 > 1:31:24"Erm, right, you didn't have sex, so we're going to go with that.
1:31:24 > 1:31:29"Relations, yeah. Just say you didn't have sexual relations." "What is that?"
1:31:29 > 1:31:34"Don't know, but they won't know, so go to that. That's your line, Bill. Stick to it."
1:31:34 > 1:31:37I never told anybody to lie,
1:31:37 > 1:31:39not a single time, never.
1:31:39 > 1:31:45If you share bodily fluids with a young lady and your penis has entered into one orifice or another,
1:31:45 > 1:31:48you've had a sexual experience with that lady. That is a sexual relation.
1:31:48 > 1:31:53So yeah, he's a bloody liar. But, you know, fair play to him for trying.
1:31:53 > 1:31:56These allegations are false
1:31:56 > 1:32:00and I need to go back to work for the American people. Thank you. APPLAUSE
1:32:00 > 1:32:05You and I probably thought anything more than kissing was probably a sexual relation.
1:32:05 > 1:32:08No. Apparently, unless full intercourse, it doesn't count.
1:32:08 > 1:32:12Bill Clinton apparently doesn't think that oral sex is sex.
1:32:12 > 1:32:16I think that Hillary Clinton, his wife, probably differed on that one.
1:32:16 > 1:32:20# No, no, why is this happening to me?
1:32:20 > 1:32:25During the investigation, it was revealed that Clinton had used a cigar tube as a sex toy
1:32:25 > 1:32:28and Monica had kept some seedy evidence.
1:32:30 > 1:32:36The entire country was riveted on the nightly news every evening for the latest development.
1:32:36 > 1:32:41Then there was a dress that apparently had some semen stains on it that she had kept
1:32:41 > 1:32:43and they subpoenaed it.
1:32:45 > 1:32:49There she is with her blue dress, not getting it washed, good girl.
1:32:49 > 1:32:53Her mate Linda says, "Don't wash it."
1:32:53 > 1:32:56You know, those long, lonely nights are made much easier
1:32:56 > 1:32:59by gently rubbing the crust of it against your face.
1:32:59 > 1:33:02The evidence kept mounting.
1:33:02 > 1:33:05Eventually, he had to admit, under oath,
1:33:05 > 1:33:10that he had actually had an affair with this woman of some kind.
1:33:10 > 1:33:12It was just humiliating.
1:33:12 > 1:33:17I had intimate contact with her that was inappropriate.
1:33:17 > 1:33:22I do not believe any of the contacts I had with her violated the definition I was given,
1:33:22 > 1:33:27therefore I believe I did not do anything but testify truthfully on these matters.
1:33:28 > 1:33:33Most unfaithful hubbies who get caught only face their angry wives.
1:33:33 > 1:33:36Bill had to fess up to his affair to an entire nation.
1:33:36 > 1:33:40And despite telling porkies, he finished his second term as president.
1:33:42 > 1:33:45The polls showed the voters still loved him. At the end of the day,
1:33:45 > 1:33:48a politician who's delivering on the economy
1:33:48 > 1:33:50can get away with pretty much anything.
1:33:51 > 1:33:54Here's a love test. Can the man that you're with
1:33:54 > 1:33:58match up to the best-selling female sex toy of all time?
1:33:58 > 1:34:03Can you look him right in the eye and answer yes to all of these questions?
1:34:03 > 1:34:06Is he 20 years old?
1:34:07 > 1:34:10Does he take you right there every single time?
1:34:11 > 1:34:13And lastly but most importantly,
1:34:13 > 1:34:16can you stick him in the back of your knicker drawer when you're done?
1:34:19 > 1:34:23By the millennium, Britain was becoming pretty advanced in the bedroom
1:34:23 > 1:34:26and we were ready to truly embrace the sex toy.
1:34:29 > 1:34:33Despite the recession, the sex toy market is on the up and up.
1:34:33 > 1:34:35Sex toys these days are very complicated.
1:34:35 > 1:34:40I mean, the manual alone is just... You know, it's in four languages,
1:34:40 > 1:34:42there's a sort of flight desk manual.
1:34:42 > 1:34:46Some of them are so large, they come with a kick start. It's frightening.
1:34:48 > 1:34:52Erotic tool manufacturing is China's latest boom industry.
1:34:52 > 1:34:56From vibrators to plastic vaginas,
1:34:56 > 1:35:00the country now supplies 70 percent of the world's X-rated toys.
1:35:01 > 1:35:06Nowadays, more women own a vibrator in the UK than a washing machine.
1:35:06 > 1:35:12Because for most women, that's how they have their first orgasm and lots of orgasms after that.
1:35:16 > 1:35:19- Stace, how's it going? - Hiya!- Got any batteries, Gwen?
1:35:19 > 1:35:22- I don't know. What sort do you need? - Two double-As.- Don't think so.
1:35:22 > 1:35:27- I'll take them out of the remote, then. You can have them back in ten. - What you doing?
1:35:27 > 1:35:29Just having a bit of me time.
1:35:29 > 1:35:31I think everyone has sex toys.
1:35:31 > 1:35:35I think if a girl says she doesn't, she's lying.
1:35:35 > 1:35:40I've been given sex toys as presents, Christmas or birthdays or just as a joke.
1:35:40 > 1:35:43I treat sex toys as a bit of a substitute, to be honest.
1:35:43 > 1:35:46It's very much second best to sexy time.
1:35:47 > 1:35:53I have used lots of sex toys. I don't leave the house without at least ten or so in a bag.
1:35:53 > 1:35:57I think you need some variety in your life. For me, it's like tools of the trade.
1:35:58 > 1:36:03Originally vibrators were a medical item, invented to cure hysteria in women.
1:36:03 > 1:36:06Nowadays they are the latest designer accessory,
1:36:06 > 1:36:11sold in upmarket sex shops like Coco de Mer and Sh! The Women's Erotic Emporium.
1:36:11 > 1:36:14# Run, rabbit, run, rabbit
1:36:14 > 1:36:18And the most popular vibrator of all, selling around two million a year?
1:36:18 > 1:36:20It's the ear-twitching Rampant Rabbit.
1:36:21 > 1:36:24You've got the cock, that's self-explanatory,
1:36:24 > 1:36:27and then on the front you've got these rabbit ears.
1:36:27 > 1:36:30I guess it's a way of making it a bit funner.
1:36:30 > 1:36:36"Look, it's a rabbit!" Rather than... What else would it be? Fingers, that's a bit sinister.
1:36:37 > 1:36:41The thing about Rampant Rabbits is they've kind of moved the bar
1:36:41 > 1:36:43above what a man can actually perform.
1:36:43 > 1:36:46I wouldn't ever buy my girlfriend a Rampant Rabbit
1:36:46 > 1:36:51in case she enjoys it too much and then she probably won't end up having sex with me
1:36:51 > 1:36:54unless my cock starts growing some horns.
1:36:54 > 1:36:59If you had a cock that was like a Rampant Rabbit, no woman would look at it.
1:36:59 > 1:37:04She'd go, "Ohhh, what's that growing out of it? You've got rabbit ears growing out of it!"
1:37:04 > 1:37:08A rabbit-style vibrator first appeared in Sex And The City in 1998
1:37:08 > 1:37:12but it was Ann Summers' Rampant Rabbit from the year 2000
1:37:12 > 1:37:15that British girls took to their hearts and their bedrooms.
1:37:15 > 1:37:18The Rampant Rabbit is a brand on its own.
1:37:18 > 1:37:23It's famous the world over. Probably the most famous sex toy in the world.
1:37:23 > 1:37:26In fact, Ann Summers now has a complete rabbit family.
1:37:26 > 1:37:30So no one is the same. They are all-singing, all-dancing,
1:37:30 > 1:37:32they can do everything except put the bins out.
1:37:33 > 1:37:37The Ann Summers chain began in the early 70s as a small number of sex shops
1:37:37 > 1:37:40created by porn publisher David Gold.
1:37:40 > 1:37:45The customer profile was very different in the 70s.
1:37:45 > 1:37:49It was essentially, 90 percent of the customers going into the store were men.
1:37:49 > 1:37:53I joined my father's business when I was 19
1:37:53 > 1:37:59and about 18 months later was when I came up with the party plan idea.
1:37:59 > 1:38:02The long-split nightie is £12.95.
1:38:02 > 1:38:06It's smashing. It's ideal for the ladies that are pregnant because it lifts up at the front.
1:38:06 > 1:38:12Women were saying to me, "We want to be able to buy sexy underwear but we don't want to go into a sex shop.
1:38:12 > 1:38:18"We're too embarrassed." So taking it to their homes was the perfect concept
1:38:18 > 1:38:25and it meant girls could get together with no men around, be themselves, talk about sex, try on the underwear.
1:38:25 > 1:38:28Who likes cats?
1:38:28 > 1:38:31Because this is pussy.
1:38:31 > 1:38:36Starting in 1981, Ann Summers parties quickly became an enormous hit.
1:38:36 > 1:38:41- Posing pouch for a man. It is not a nose bag, girls. - THEY LAUGH
1:38:42 > 1:38:47Still going strong today, the company employ over 7,000 organisers.
1:38:47 > 1:38:50This is the real feel. And I promise you,
1:38:50 > 1:38:55when this is passed round, you'll realise how life-like it is.
1:38:55 > 1:38:58I think Ann Summers has had an enormous impact
1:38:58 > 1:39:02on the attitudes to sex and people's sex lives in Britain.
1:39:02 > 1:39:06First of all, women are so much more aware of their sexuality.
1:39:06 > 1:39:11I think Ann Summers has given women permission to explore their sexuality,
1:39:11 > 1:39:13to take an equal role in the bedroom.
1:39:13 > 1:39:16- Well, you can always make it longer. - THEY LAUGH
1:39:16 > 1:39:21It's such a positive thing that I'm proud to have been a part of.
1:39:23 > 1:39:28Today, pleasure goods have escaped their sleazy history and entered the mainstream.
1:39:28 > 1:39:32Online sexy shops are the web's newest sensation
1:39:32 > 1:39:34and last year commercial TV broke taboos
1:39:34 > 1:39:39by screening the first ever sex toy ad on daytime television.
1:39:39 > 1:39:42- Have a good day at work. - Yeah, you, too.
1:39:43 > 1:39:47And now onto something very close to my heart.
1:39:47 > 1:39:51On an evening, I love nothing more than to put Fido here in the car,
1:39:51 > 1:39:56drive to a secluded spot and engage in a bit of gentle exercise with like-minded individuals.
1:39:56 > 1:40:01But be warned. You might have to have your car valeted when you're done.
1:40:01 > 1:40:04Come on, Fido. Come on.
1:40:04 > 1:40:08With sex toys under our belt, what would Britain do next?
1:40:08 > 1:40:13The answer came in 2003 when the nation hit the road.
1:40:13 > 1:40:18Sometimes technology can give sex a helping hand. Take sat navs.
1:40:18 > 1:40:22They've turned the underground pastime of dogging into a national sex craze.
1:40:22 > 1:40:25Dogging is basically
1:40:25 > 1:40:28a guy or a girl who wants to drive out to the woods
1:40:28 > 1:40:32and watch another couple of people turn up in the woods,
1:40:32 > 1:40:36start banging in a car and they're just watching while they're, like, knocking one out.
1:40:36 > 1:40:39I mean, who came up with that stuff?
1:40:39 > 1:40:43In 2004, former Liverpool and England footballer Stan Collymore
1:40:43 > 1:40:45became our first celebrity dogger.
1:40:45 > 1:40:48Two Sun journalists set up a honey trap
1:40:48 > 1:40:52and Collymore confessed to having sex with strangers in car parks.
1:40:52 > 1:40:55Poor old Stan Collymore.
1:40:55 > 1:41:00If you go and try and have sex in a car park and you get caught out, gutted. You know, it's quite funny.
1:41:04 > 1:41:07I think when celebrities get caught doing these rather silly things
1:41:07 > 1:41:12in public, there's always an element of they wanted to get caught.
1:41:12 > 1:41:15I certainly think that's probably true with Stan Collymore.
1:41:15 > 1:41:17# Who let the dogs out?
1:41:17 > 1:41:20Until Stan's alfresco sex scandal hit the headlines,
1:41:20 > 1:41:24we knew very little about this bizarre suburban activity.
1:41:25 > 1:41:30BBC News online was first to tag dogging in 2003,
1:41:30 > 1:41:35but it was this BBC2 documentary, Hypersex, from 2002
1:41:35 > 1:41:38that originally highlighted the shady trend.
1:41:38 > 1:41:41You're hoping to have an encounter with someone else's wife.
1:41:43 > 1:41:46Which is a no-no. So you've got the adrenalin rush.
1:41:46 > 1:41:49It's seedy, but I quite like the seediness of it.
1:41:49 > 1:41:53Do you need a car? Do you have to have a car? Because that puts a lot of people out, financially.
1:41:53 > 1:41:56It's quite an expensive sex toy.
1:41:56 > 1:42:01You drive in and park up. Two minutes you're talking, ten minutes you're shagging.
1:42:01 > 1:42:05At least you've got some home comforts and Magic FM if you're in the car.
1:42:05 > 1:42:12Er, everybody loves... # Cos I'm your lady ..wiping jizz off the seats.
1:42:12 > 1:42:15That sort of thing, you know.
1:42:17 > 1:42:21Have you ever had sex in a car? The buttons get pressed,
1:42:21 > 1:42:23the indicator gets knocked up.
1:42:23 > 1:42:26I'd be too worried about all the settings getting changed on my seat.
1:42:26 > 1:42:29"Oh, what are you doing? Changing the settings! Get off!"
1:42:29 > 1:42:33And then you turn the ignition after all that, and it's like a clown car.
1:42:34 > 1:42:37Dogging is a predominantly British pursuit
1:42:37 > 1:42:40and originated from the swinging scene in the 70s.
1:42:40 > 1:42:44In those days, a dogger was a man who spied on couples having sex outdoors.
1:42:44 > 1:42:48He would then dog the couples every move in an effort to watch them.
1:42:48 > 1:42:51Having a chat.
1:42:51 > 1:42:55Deciding whether or not they can risk having sex.
1:42:55 > 1:43:02Never tried dogging. Mostly because I don't own a car and apparently, dogging on the Tube is illegal.
1:43:02 > 1:43:06It involves pulling up in car parks in secluded locations,
1:43:06 > 1:43:11flashing lights a number of times. I don't know if you need to know Morse code inside and out,
1:43:11 > 1:43:15to get the message across, but a couple of flashes suggests we're ready and waiting.
1:43:15 > 1:43:18Brake lights flashing means we are available,
1:43:18 > 1:43:21ready to talk, see if we can go any further.
1:43:21 > 1:43:24There's etiquette about when and how you should do it,
1:43:24 > 1:43:27is it to do with flashing lights? I never flash them just in case
1:43:27 > 1:43:32even if I'm doing 60 on a motorway, in case someone swoops over and thinks, "He wants to do that."
1:43:32 > 1:43:35I don't. I just want to alert someone their boot is slightly open.
1:43:35 > 1:43:39Interior light going on. That's you're invited to come and watch.
1:43:39 > 1:43:44There's like Morse code signals with the lights and things which can be misconstrued.
1:43:44 > 1:43:48I had a friend who was parking up to have a bit of a rest on the motorway in a lay-by
1:43:48 > 1:43:53and she was accidentally giving out all the comeon signals.
1:43:53 > 1:43:56She had her window wound down the requisite amount,
1:43:56 > 1:44:00and her light on, which indicates basically, "Come and have a look."
1:44:00 > 1:44:06And then when a man starting approaching, she started banging on the window, which means, "Come on!"
1:44:07 > 1:44:13After Collymore's headlines, dogging enjoyed a new-found explosion in popularity,
1:44:13 > 1:44:17and was fuelled by the use of websites, chatrooms and text messaging.
1:44:17 > 1:44:20When I've heard from couples who go dogging,
1:44:20 > 1:44:23it's always the man who's put pressure on the woman.
1:44:23 > 1:44:27I'm not saying it's true in all cases but it's true in those written to me.
1:44:27 > 1:44:34And I think those who go prowling around on the outside tend to be loners, they get an extra buzz.
1:44:34 > 1:44:39It's a sort of variation on the addiction to any other sort of pornography
1:44:39 > 1:44:42but this is like your own live pornographic show.
1:44:44 > 1:44:47At the start of the recession in 2009,
1:44:47 > 1:44:51police reported record amounts of fresh-air frolics in dogging locations.
1:44:51 > 1:44:54Today, interest in dogging is as great as ever,
1:44:54 > 1:44:58with over 1,000 dedicated dogging websites in England alone.
1:44:58 > 1:45:01I think the thing about dogging is it's quite dangerous.
1:45:01 > 1:45:06I think that with other stuff like bondage and the rest, it's like pretend danger,
1:45:06 > 1:45:09"Oh! Let's handcuff him, but we know where the keys are!"
1:45:09 > 1:45:13With dogging, you can't suddenly shout, "Banana! Banana! Safe word!"
1:45:13 > 1:45:17when there's a man jizzing on your windscreen and you don't want him there.
1:45:18 > 1:45:23These days, thanks to technology, you can be friends with people that you've never even met.
1:45:23 > 1:45:25Now, that's all very well, but be careful.
1:45:25 > 1:45:30A flirty text message can soon turn into full-on sexting thanks to camera phones.
1:45:30 > 1:45:34- PHONE BEEPS - Oh, it's from the Chuckle Brothers. I met them at a party.
1:45:34 > 1:45:39- SHE GASPS - Naughty boys! To you, to me, indeed!
1:45:39 > 1:45:44By 2010, we had become a nation of sexually adventurous Brits.
1:45:46 > 1:45:52But the latest advances in technology meant that we could push even further.
1:45:52 > 1:45:58Last year, S&M girl Rihanna and rude boy Colin Farrell let their fingers run wild
1:45:58 > 1:46:01and indulged in the very modern trend of sexting.
1:46:01 > 1:46:06Suddenly, straightforward phone sex was old-school, and sexting was in.
1:46:07 > 1:46:11# So take a dirty picture for me, take a dirty picture
1:46:11 > 1:46:16When camera phones first came out, it was the first thing everyone did.
1:46:16 > 1:46:18Everybody was, like, phones down the tops,
1:46:18 > 1:46:23getting pictures of your cleavage, "Oh, shit, I've sent it to my mum!" That sort of thing.
1:46:24 > 1:46:31I once sent a naughty sex text to a gentleman friend who has the same name as my brother.
1:46:31 > 1:46:34And I sent the text to my brother.
1:46:34 > 1:46:38I've accidentally sent one to,
1:46:38 > 1:46:41erm, my best female friend,
1:46:41 > 1:46:46who was pleasantly shocked at some of the things I could possibly get up to.
1:46:46 > 1:46:51- I accidentally sent one that was supposed to go to my husband to his best friend.- Well done.
1:46:51 > 1:46:54Yeah, I know, I was quite proud of that.
1:46:54 > 1:46:58- And he replied to it. - THEY LAUGH
1:47:00 > 1:47:05I did want to get caught out on a sex text situation where I had a few on the go.
1:47:05 > 1:47:12And I was a bit pissed and so I group-texted a few people saying did you want to come over.
1:47:12 > 1:47:15And somebody got back to me.
1:47:15 > 1:47:19And I went, "Great, I'll meet you in ten minutes, blah, blah." Went home to meet them.
1:47:19 > 1:47:26Another one replied, "Yeah, great, sounds like a good idea." I texted back, "Sorry. You snooze, you lose."
1:47:26 > 1:47:31He texted back going, "What the fuck? You sent that out to more than one person?" Whoops.
1:47:31 > 1:47:34# You're in control pressing pause on my heartbeat
1:47:34 > 1:47:36I've been guilty of sex texting
1:47:36 > 1:47:39because you get drunk, you get lusty urges,
1:47:39 > 1:47:44you text someone you've got off with in the past, or fancy, and flirt.
1:47:44 > 1:47:50The thing is, inevitably the next day you sober up, read the text and go, "Oh, God. I didn't send that, did I?"
1:47:50 > 1:47:54You know what you need? A phone with a breathalyser. That's the answer, isn't it?
1:47:57 > 1:48:04If a lady sends me a picture of herself and you see what she has you think, "That's nice. That's lovely."
1:48:04 > 1:48:08If you send a picture of what you've got to a lady, it's a bit different.
1:48:08 > 1:48:13No matter how nice you think it is, there's nothing nice about bollocks.
1:48:15 > 1:48:19I know how difficult it is to get a good picture of my face on my phone,
1:48:19 > 1:48:23so, God, it must take a long time to make your knob look all right,
1:48:23 > 1:48:26if you have a knob, on your old iPhone.
1:48:26 > 1:48:30# I read your text saying what you want to do to me
1:48:31 > 1:48:37For love cheats, sexting is a way to upgrade their current partner for a newer, must-have model.
1:48:37 > 1:48:41And, of course, celebrities are always bang up to date with any trend.
1:48:43 > 1:48:48In 2010, birdie lover Tiger Woods was in a hole of his own making,
1:48:48 > 1:48:55when one of his many mistresses, porn star Joslyn James, posted some filthy texts on her website
1:48:55 > 1:48:57all allegedly from Tiger.
1:48:59 > 1:49:01I was unfaithful.
1:49:01 > 1:49:04I had affairs. I cheated.
1:49:04 > 1:49:07It's like a rush of blood to the head, you know?
1:49:07 > 1:49:11It's guys who, when they're turned on, just don't really think straight.
1:49:11 > 1:49:13I knew my actions were wrong.
1:49:13 > 1:49:17But I convinced myself that normal rules didn't apply.
1:49:17 > 1:49:20It was like a scene from Spartacus at the end of day,
1:49:20 > 1:49:25there were so many of them standing up. "I've shagged Tiger Woods." "No, I've shagged Tiger Woods."
1:49:25 > 1:49:31"No. I've shagged..." It was just everyone. In the end I thought, "Have I shagged Tiger Woods?
1:49:31 > 1:49:34"Maybe I have. Maybe I slipped and fell on him. I can't remember."
1:49:35 > 1:49:39Also in 2010, perennial love rat, footballer Ashley Cole,
1:49:39 > 1:49:43was accused of sending raunchy pictures of himself to two different women.
1:49:43 > 1:49:47Shortly after this, wife Cheryl Cole showed him the red card.
1:49:49 > 1:49:51I remember when I saw the picture of Ashley Cole,
1:49:51 > 1:49:55and he's just, like, naked in a bed, I'm thinking, "What a twat."
1:49:55 > 1:49:59I mean, it must be nice to be that proud of your penis,
1:49:59 > 1:50:04that, you know, like a proud grandparent, you just want everyone to see. "Look at its little face."
1:50:04 > 1:50:09Ashley Cole just doesn't stop, whatsoever at all.
1:50:09 > 1:50:13He's got Cheryl Cole at home.
1:50:13 > 1:50:17Can I say that again? He's got Cheryl Cole at home.
1:50:17 > 1:50:22And he still goes out to mess with other women.
1:50:23 > 1:50:27Do you know how much men would love to have Cheryl Cole?
1:50:27 > 1:50:32There's my friend who said he would cut his whole thing off to sleep with Cheryl Cole,
1:50:32 > 1:50:36and I'm like, "How are you going to do that if you've got no thing?"
1:50:36 > 1:50:39The more of an ego you have, the more likely you are to do this.
1:50:39 > 1:50:43Also, when it comes to footballers at their physical peak,
1:50:43 > 1:50:46they feel want to show off their body. They're very proud of it.
1:50:46 > 1:50:49I think that's certainly what happens with a load of footballers
1:50:49 > 1:50:53that makes them susceptible to the whole sexting thing.
1:50:53 > 1:50:58You'd think that some of them would learn from it but there are footballers right now,
1:50:58 > 1:51:04as we watch this programme, living in complete fear that pictures of them are going to be found out.
1:51:05 > 1:51:10Last year the tabloids had a big juicy secret that they weren't allowed to tell anybody.
1:51:10 > 1:51:15But secrets are like a glamour girl's boobs. Eventually they are going to come out.
1:51:15 > 1:51:19How do I know? A little birdie told me. Tweet-tweet.
1:51:20 > 1:51:24By 2011, it felt like all things sex were out in the open.
1:51:24 > 1:51:29But some celebrities prefer the old days, when Britain was a more private place.
1:51:30 > 1:51:32# I'm Vegas, I'm calling
1:51:32 > 1:51:34# See a hundred, and I'm warning
1:51:34 > 1:51:38The British appetite for scandal is insatiable,
1:51:38 > 1:51:41with the tabloids usually providing an ample feast.
1:51:41 > 1:51:46But last year there was a new item on the menu, and it meant gossip-lovers had to go hungry.
1:51:46 > 1:51:50The celebrity super injunction had been served.
1:51:50 > 1:51:52Super injunctions are an entirely new phenomenon.
1:51:52 > 1:51:55We're used to injunctions, when someone goes to the high court
1:51:55 > 1:51:58and says, "I want you to prevent a newspaper or magazine
1:51:58 > 1:52:01"or TV company from exposing a story about me."
1:52:01 > 1:52:04A super injunction goes even further.
1:52:04 > 1:52:08It actually prevents anyone talking about the fact that there is an injunction.
1:52:08 > 1:52:10No one is allowed to talk about it.
1:52:10 > 1:52:14You're not allowed to send an e-mail or text message about the injunction
1:52:14 > 1:52:16because you are then in contempt of court.
1:52:16 > 1:52:19# My life is like a rollercoaster
1:52:19 > 1:52:25It all kicked off in April 2011. On the one side, we had the laws of privacy for the rich and famous,
1:52:25 > 1:52:30and on the other side, the freedom of the press.
1:52:30 > 1:52:33The Sun claimed they had been legally gagged from naming
1:52:33 > 1:52:38a married footballer caught playing away from home with reality star Imogen Thomas.
1:52:38 > 1:52:42Of course, everyone now knows the man in question was the squeaky-clean Ryan Giggs.
1:52:45 > 1:52:47Ryan Giggs found out that a story was going in the papers
1:52:47 > 1:52:52about him having had a six-month affair with Imogen Thomas and he didn't want that to come out,
1:52:52 > 1:52:57ruin his marriage, ruin his branding image for his sponsors,
1:52:57 > 1:53:00so he went to the high court, he got a super injunction,
1:53:00 > 1:53:03which meant not only could the newspapers not write about it,
1:53:03 > 1:53:07they could not even hint that he was the footballer who had got the injunction.
1:53:09 > 1:53:13But Ryan's injunction backfired when Twitter users leaked his name
1:53:13 > 1:53:18amongst a list of other sport and TV stars that had allegedly taken out gagging orders.
1:53:19 > 1:53:22# We are the crowd, we're coming out
1:53:22 > 1:53:28It became very apparent who the person was because on Twitter people were sending round the name,
1:53:28 > 1:53:32they weren't even bothering with the cryptic reference to it.
1:53:32 > 1:53:36# I'm your biggest fan, I'll follow you until you love me
1:53:36 > 1:53:43You can't hide anything. A moth farts in Indonesia, we know about it in Bolton in the afternoon.
1:53:43 > 1:53:47Somebody will tweet about it. So if you are a premiership footballer
1:53:47 > 1:53:51and have sex with somebody you shouldn't, and it gets found out,
1:53:51 > 1:53:56it'll get spread faster on Twitter than any form of STD you've ever had.
1:53:56 > 1:53:58After the outing on Twitter,
1:53:58 > 1:54:03the media claimed super injunctions were about as reliable as a footballer claiming to be faithful,
1:54:03 > 1:54:07and in one of the highest profile legal wrangles of recent years,
1:54:07 > 1:54:11Imogen Thomas tried but failed to get the injunction lifted.
1:54:11 > 1:54:15I've read the judgement and I'm stunned by how I am portrayed.
1:54:15 > 1:54:19Yet again, my name and my reputation have been trashed
1:54:19 > 1:54:22while the man I had a relationship with is able to hide.
1:54:22 > 1:54:26What's more, I can't even defend myself because I have been gagged.
1:54:26 > 1:54:30I think that Ryan Giggs... I don't think people would have cared.
1:54:30 > 1:54:33It might have made a day's worth of headlines
1:54:33 > 1:54:36had he not got a super injunction but the fact is, when it got out,
1:54:36 > 1:54:41everyone was really interested. I even saw it spray-painted on a wall in Camden,
1:54:41 > 1:54:43going, "Super injunction is Ryan Giggs."
1:54:43 > 1:54:46If this is the way privacy injunctions are supposed to work
1:54:46 > 1:54:48something is seriously wrong with the law.
1:54:48 > 1:54:54Every person in the world knew it was Ryan Giggs who'd had actually banged Imogen Thomas.
1:54:54 > 1:54:59At the end of the day, if you've got your hands mucky, you can't then go, "Shh! Don't tell anyone."
1:54:59 > 1:55:02You know, like, it's out there, it's out there.
1:55:02 > 1:55:06It's like the new age equivalent of people writing on the toilet walls,
1:55:06 > 1:55:11"I've banged this person after lunch." It's going to get out at the end of the day. You can't stop it.
1:55:11 > 1:55:14# I want to sing
1:55:14 > 1:55:16# I want to shout
1:55:16 > 1:55:19And when MP John Hemming used parliamentary privilege
1:55:19 > 1:55:23to publicly name Ryan Giggs as the mystery adulterer,
1:55:23 > 1:55:25the cat was well and truly out of the bag.
1:55:27 > 1:55:31With about 75,000 people having named Ryan Giggs on Twitter,
1:55:31 > 1:55:36- it's obviously impracticable to imprison them all.- Order!
1:55:36 > 1:55:40For the second time, The Sun attempted to lift Ryan's injunction,
1:55:40 > 1:55:43but it still remains in place to this day.
1:55:43 > 1:55:48We've been living in an era where sports starts and famous rock stars get exactly what they want,
1:55:48 > 1:55:51and legally they think they can get what they want,
1:55:51 > 1:55:54because they can go to a lawyer and stop something appearing.
1:55:54 > 1:55:57This was a very sobering experience for all of them.
1:55:57 > 1:56:03In December 2011, Thomas was back in court. She heard that Ryan Giggs finally accepted
1:56:03 > 1:56:08she hadn't intended to sell the details of their alleged affair to the newspapers after all.
1:56:08 > 1:56:13To suddenly have to defend my character because of this legal process
1:56:13 > 1:56:16has been extremely upsetting and stressful.
1:56:16 > 1:56:22I'm just relieved that the parties and the court now accept that I am no blackmailer.
1:56:22 > 1:56:26I have been vindicated and this is all I wanted.
1:56:26 > 1:56:29I have nothing to add. It's all behind me now.
1:56:29 > 1:56:33Unfortunately that was the final stop on our journey.
1:56:33 > 1:56:38Congratulations on your staying power, but sadly we have reached the end of our time together.
1:56:38 > 1:56:41I know I've learnt a few things and I hope you have, too.
1:56:41 > 1:56:44Time for bed, I think. Nighty-night.
1:56:45 > 1:56:49Subtitles by Red Bee Media Ltd
1:56:49 > 1:56:53E-mail subtitling@bbc.co.uk