0:00:02 > 0:00:04It's the most famous shopping street in the world, in the heart
0:00:04 > 0:00:07of Britain's capital city.
0:00:07 > 0:00:08A mile and a half long,
0:00:08 > 0:00:11with 30 million visitors each year.
0:00:11 > 0:00:14With some of the world's most famous shops,
0:00:14 > 0:00:16- biggest stars...- Kate Moss!
0:00:16 > 0:00:18CHEERING
0:00:18 > 0:00:21- ..and busiest stations. - Sorry, guys, stand back for me.
0:00:21 > 0:00:24..what does it take to keep it running 24 hours a day...
0:00:24 > 0:00:27It's the busiest street in the world so it needs constant attention.
0:00:27 > 0:00:31- ..seven days a week?- Oi, clear off! - Welcome to Oxford Street.
0:00:31 > 0:00:33Welcome to the pickpocket team.
0:00:33 > 0:00:36Are you ready, London?!
0:00:36 > 0:00:38A street that never sleeps.
0:00:38 > 0:00:41This sort of thing wouldn't happen anywhere else.
0:00:46 > 0:00:48Today on Oxford Street...
0:00:48 > 0:00:51- Documents.- ..there's a homelessness problem at a key
0:00:51 > 0:00:55- London landmark.- I don't care where your madame is. No Marble Arch.
0:00:55 > 0:00:58Oxford Street police get new powers to move them on,
0:00:58 > 0:01:00but will they go quietly?
0:01:00 > 0:01:01SHE SHOUTS
0:01:01 > 0:01:05There's a major new launch for a landmark Oxford Street store.
0:01:05 > 0:01:07It's glamorous, it's girlie, it's sexy.
0:01:07 > 0:01:09APPLAUSE
0:01:09 > 0:01:13And the black cabs of Oxford Street do their bit for UK tourism.
0:01:13 > 0:01:16I might say the old "au revoir". They like that.
0:01:16 > 0:01:17SHE LAUGHS
0:01:23 > 0:01:26International visitors are a major part of what Oxford Street is
0:01:26 > 0:01:30all about. 20 million visit London every year.
0:01:30 > 0:01:34But occasionally it can lead to an unexpected clash of cultures.
0:01:35 > 0:01:39At the west end of Oxford Street is London landmark Marble Arch, and it's
0:01:39 > 0:01:44also a drop-off point for coaches travelling from the continent.
0:01:44 > 0:01:47Oxford Street officer Andy Pescott patrols the area,
0:01:47 > 0:01:50and has noticed a growing problem.
0:01:50 > 0:01:53Some groups from Eastern Europe are getting off the coaches
0:01:53 > 0:01:57at Marble Arch and, with no accommodation or jobs arranged,
0:01:57 > 0:02:01they are setting up makeshift homes around this famous London landmark.
0:02:03 > 0:02:07Police believe these rough sleepers are from Romania.
0:02:07 > 0:02:09Pardon?
0:02:09 > 0:02:11No, I do not have any food.
0:02:11 > 0:02:15There have been ongoing complaints of antisocial behaviour, such as
0:02:15 > 0:02:19blocking of doorways to shops, urinating in public and littering.
0:02:21 > 0:02:24For a street which prides itself on being one of the glitziest
0:02:24 > 0:02:28shopping experiences in the world, having this kind of rough living
0:02:28 > 0:02:31on their doorsteps is a no-no for business.
0:02:31 > 0:02:33Local shops have asked Andy and his team to move them on,
0:02:33 > 0:02:36and it's not just the major stores.
0:02:36 > 0:02:38We've had complaints from the newsagent
0:02:38 > 0:02:41and the hairdressers here, where their business has been
0:02:41 > 0:02:44directly affected, where they are taking a loss of earnings.
0:02:44 > 0:02:48- Are you taking a loss of earnings?- In summertime we lost lots of business.
0:02:50 > 0:02:53And the worst aspect of the antisocial
0:02:53 > 0:02:55behaviour takes place in the park.
0:02:55 > 0:02:57If you would like to follow me.
0:02:58 > 0:03:01If you'd like to look through there,
0:03:01 > 0:03:05there are piles of human excrement and tissue paper covered in faeces.
0:03:05 > 0:03:07It doesn't smell good.
0:03:07 > 0:03:10Today, Andy has come once again to move the rough sleepers
0:03:10 > 0:03:13on with the help of an interpreter.
0:03:13 > 0:03:15The problem is, he's moved them on before,
0:03:15 > 0:03:19only to find they only go as far as the park above the underpass,
0:03:19 > 0:03:22and the antisocial behaviour continues.
0:03:22 > 0:03:25The law governing antisocial behaviour has recently changed,
0:03:25 > 0:03:28giving the police major new powers if they fear
0:03:28 > 0:03:31individuals are harming an area.
0:03:31 > 0:03:33They can issue a dispersal order,
0:03:33 > 0:03:37banning people wholesale from an area for 48 hours.
0:03:37 > 0:03:40If the rough sleepers only move as far as the park today,
0:03:40 > 0:03:43Andy will put the new powers into action.
0:03:43 > 0:03:45Buna! Documents.
0:03:45 > 0:03:48Documents, thank you.
0:03:49 > 0:03:53If you can please start to get up and clean up.
0:03:53 > 0:03:55You are in the middle of central London.
0:03:55 > 0:03:59It's not acceptable that we are, on a daily basis, getting repeated
0:03:59 > 0:04:04complaints of the level of antisocial behaviour that is being
0:04:04 > 0:04:06caused by these
0:04:06 > 0:04:08Roma gypsies, in particular.
0:04:08 > 0:04:13We have many homeless people that are not causing antisocial behaviour.
0:04:14 > 0:04:17The rough sleepers appear to be moving.
0:04:17 > 0:04:19Start clearing and moving on.
0:04:19 > 0:04:23- But Andy fears they won't actually disperse from the area.- Thank you.
0:04:23 > 0:04:26And, although he's leaving for now, he plans to come back in a few
0:04:26 > 0:04:29hours to see if the rough sleepers have gone.
0:04:29 > 0:04:33If they haven't, he'll use his new powers and get them moving.
0:04:42 > 0:04:45Behind this unassuming door on a side street, just yards
0:04:45 > 0:04:48from Oxford Street, lies Chinawhite,
0:04:48 > 0:04:50one of London's most famous nightclubs.
0:04:51 > 0:04:55It's the venue of choice for legions of high rollers, celebrities
0:04:55 > 0:04:59and today, Bobby Fitzpatrick and his team of upholsterers.
0:05:01 > 0:05:03All right, Bob, how are you feeling?
0:05:03 > 0:05:04Oh, dear!
0:05:07 > 0:05:11The club is overhauling the seating around its main dance floor, and
0:05:11 > 0:05:13Bobby and his team of specialists have been
0:05:13 > 0:05:16brought in from Warrington to do the job.
0:05:16 > 0:05:19The main work concerns the banquette sofas.
0:05:19 > 0:05:23Since the club reopened off Oxford Street in 2009,
0:05:23 > 0:05:26they've seen some serious usage.
0:05:27 > 0:05:31The punters dance on the seats and have a good time.
0:05:32 > 0:05:35They are just like proper stiletto holes,
0:05:35 > 0:05:39so they've gone for a stronger, hard-wearing fabric.
0:05:39 > 0:05:43Which is where Bobby and his purple nappa fabric come in.
0:05:43 > 0:05:47Today, Bobby's team will finish stripping the old upholstery and
0:05:47 > 0:05:50cut, stitch, tack, foam and fit the new ones,
0:05:50 > 0:05:52all 80 metres of them.
0:05:55 > 0:05:57Nothing is easy in this job.
0:05:57 > 0:05:59Nothing's easy.
0:05:59 > 0:06:03The problem is, against his better judgment, Bobby agreed to try
0:06:03 > 0:06:07and get the job, which should take four days, done in three.
0:06:07 > 0:06:09They've already been at it for two days,
0:06:09 > 0:06:13and Bobby has promised to have it all done by six o'clock tonight.
0:06:13 > 0:06:15It is eight o'clock in the morning.
0:06:17 > 0:06:20Will we get it done? I hope so.
0:06:20 > 0:06:24Nervous, yes, worried, yes, but at the same time, confident
0:06:24 > 0:06:28because this is what we do, this is the industry we work in.
0:06:29 > 0:06:32The production line's going now, they are done.
0:06:32 > 0:06:35Paul is fitting, Mick is tacking.
0:06:36 > 0:06:39So we're fairly confident most of these will be finished by later on.
0:06:42 > 0:06:44There's an awful lot to do,
0:06:44 > 0:06:47so the team put their heads down and get cracking.
0:06:47 > 0:06:49We leave the team to it.
0:06:55 > 0:06:59But as 5pm comes around, despite their ceaseless toil, there's
0:06:59 > 0:07:03still 40 metres of banquettes that need fitting.
0:07:03 > 0:07:05Deadlines are slipping.
0:07:05 > 0:07:07Well, it's 5:15 now. We said we would be finished by six.
0:07:07 > 0:07:10It's looking like it is going to run over by an hour.
0:07:10 > 0:07:12- Is it accurate, Paul, an hour?- It'll have to be.
0:07:12 > 0:07:16So, well, we've got two hours left, 7:15.
0:07:16 > 0:07:18It gives them nearly three hours to clean up.
0:07:20 > 0:07:23We did 40 metres, we've got 40 metres left
0:07:23 > 0:07:27and we've got these bits now to do in two hours.
0:07:28 > 0:07:30We always hit a deadline.
0:07:30 > 0:07:32Famous last words.
0:07:32 > 0:07:35They've done 40 metres in nine hours.
0:07:35 > 0:07:39They've got two hours left to do 40 metres more.
0:07:39 > 0:07:40Can they achieve the impossible?
0:07:40 > 0:07:44I'm hoping they will get there, otherwise it is a disaster.
0:07:44 > 0:07:46We'll find out later in the programme.
0:07:56 > 0:07:59Oxford Street-based police officer Andy Pescott has been
0:07:59 > 0:08:02dealing with a large number of complaints about rough sleepers
0:08:02 > 0:08:05at the famous Marble Arch monument.
0:08:07 > 0:08:11He's given a group of them instructions to leave the area.
0:08:11 > 0:08:13After a few hours patrolling elsewhere,
0:08:13 > 0:08:17he's back at the western end of the street to see if they've stayed away.
0:08:18 > 0:08:20Ladies, can you come here?
0:08:20 > 0:08:23Straight away, Andy spots that the rough sleepers he moved
0:08:23 > 0:08:27away from the underpass have only gone as far as the park above it.
0:08:27 > 0:08:31But a recent change in the Antisocial Behaviour, Crime and Policing Act
0:08:31 > 0:08:33gives police the power to ban
0:08:33 > 0:08:36people from entering whole areas,
0:08:36 > 0:08:39and that's what Andy plans to do here at Marble Arch.
0:08:39 > 0:08:42It's going to be news to the rough sleepers,
0:08:42 > 0:08:46- so Andy has brought an interpreter. - Listen. OK.
0:08:46 > 0:08:50If you explain to them that they are going to be dispersed
0:08:50 > 0:08:55because of ongoing daily incidents of antisocial behaviour.
0:08:55 > 0:08:58SHE INTERPRETS
0:09:00 > 0:09:02Defecation in the bushes....
0:09:02 > 0:09:03SHE INTERPRETS
0:09:03 > 0:09:05..urination... SHE INTERPRETS
0:09:05 > 0:09:08..littering... SHE INTERPRETS
0:09:08 > 0:09:10..begging. SHE INTERPRETS
0:09:10 > 0:09:14We have had repeated complaints, on a daily basis, through
0:09:14 > 0:09:17the Metropolitan Police and Westminster City Council,
0:09:17 > 0:09:20by local businesses, local residents...
0:09:20 > 0:09:22..and members of the public.
0:09:22 > 0:09:26- SHE INTERPRETS:- We chased all over like dogs, where can we live?
0:09:26 > 0:09:30We have failed to work in partnership with you to stop
0:09:30 > 0:09:32all issues of antisocial behaviour.
0:09:32 > 0:09:34SHE SPEAKS HER OWN LANGUAGE
0:09:34 > 0:09:38- INTERPRETER:- Please, bring some witnesses who will say we harassed them.
0:09:40 > 0:09:42I have many statements.
0:09:42 > 0:09:44I have many statements
0:09:44 > 0:09:47you, as a group, are causing antisocial behaviour.
0:09:48 > 0:09:52The rough sleepers don't want to go, but Andy feels the evidence
0:09:52 > 0:09:55of problems is strewn all around them in this famous landmark.
0:09:55 > 0:09:57Look behind you, at the litter.
0:09:57 > 0:10:00That is caused by you.
0:10:00 > 0:10:03You are being dispersed for a period of 48 hours.
0:10:03 > 0:10:05Where you go, that is up to you.
0:10:05 > 0:10:08You will not return to Marble Arch or Park Lane.
0:10:10 > 0:10:12The rough sleepers aren't pleased, and so far
0:10:12 > 0:10:16they aren't moving either, so Andy gives them a time limit to go.
0:10:16 > 0:10:19You have 30 minutes, OK,
0:10:19 > 0:10:22from me issuing this to dispersing.
0:10:22 > 0:10:25SHE INTERPRETS
0:10:25 > 0:10:29Andy is making sure everyone in the area gets the message.
0:10:29 > 0:10:32This is your dispersal notice, OK?
0:10:33 > 0:10:36You have 30 minutes in which you must leave.
0:10:36 > 0:10:39SHE SPEAKS IN HER OWN LANGUAGE
0:10:39 > 0:10:41- SHE INTERPRETS:- What will I do?
0:10:41 > 0:10:44London is a very big place. She is free to go where she likes.
0:10:46 > 0:10:49OK. If some of this is your possessions,
0:10:49 > 0:10:51take it with you.
0:10:51 > 0:10:55After much arguing, the rough sleepers head off for pastures new.
0:10:55 > 0:10:59They've now dispersed and gone on their way, but as you can see...
0:10:59 > 0:11:03left behind is, well, all this.
0:11:03 > 0:11:06This is what we are dealing with on a daily basis.
0:11:06 > 0:11:08It is just unacceptable.
0:11:08 > 0:11:11There was a certain level of aggression and hostility,
0:11:11 > 0:11:14they were not happy about being moved on.
0:11:14 > 0:11:16The council will have to clear the rubbish.
0:11:17 > 0:11:20But, just as Andy and his team are leaving,
0:11:20 > 0:11:23they spot another couple of rough sleepers.
0:11:23 > 0:11:27I am issuing you with a 48-hour dispersal notice.
0:11:27 > 0:11:31As individuals, I know that you were part of the group
0:11:31 > 0:11:34because you were sleeping in the subway this morning.
0:11:34 > 0:11:37This man and his partner are both given a dispersal notice,
0:11:37 > 0:11:39and they leave for now.
0:11:39 > 0:11:43Throughout the day, Andy issues more dispersal notices, and only time
0:11:43 > 0:11:47will tell if his tough stance will make the area a nicer place to be.
0:11:47 > 0:11:50That won't be them gone for good, that will be them gone
0:11:50 > 0:11:53during the working hours, or the daylight hours,
0:11:53 > 0:11:56and then they will be returning again later today.
0:11:56 > 0:11:58Later, Andy is back at Marble Arch,
0:11:58 > 0:12:01and unfortunately he's not the only one.
0:12:01 > 0:12:03No Marble Arch. You Marble arch,
0:12:03 > 0:12:05you get arrested. End of.
0:12:13 > 0:12:16Not many people can say they are responsible for the clothes
0:12:16 > 0:12:19you're wearing. But this is one woman who just might.
0:12:19 > 0:12:21OK, should we start at the front?
0:12:21 > 0:12:25Yasmin Yusuf is the creative director of Miss Selfridge.
0:12:25 > 0:12:28She oversees the multi-million pound chain's designs,
0:12:28 > 0:12:31and their success or failure is on her shoulders.
0:12:33 > 0:12:37Today she is just at the start of the design process for a major
0:12:37 > 0:12:39new range, the premium collection.
0:12:39 > 0:12:41I'm loving this one as well.
0:12:41 > 0:12:43I think this is really modern, really modern.
0:12:43 > 0:12:46She's gathered her team to decide on the look that will govern
0:12:46 > 0:12:49this year's collection of party dresses,
0:12:49 > 0:12:51aimed at the younger end of the market.
0:12:51 > 0:12:53If the colour palette is black and all the pewters and silvers,
0:12:53 > 0:12:55I think that will be really strong.
0:12:55 > 0:12:58In a few months' time, the range will be unveiled
0:12:58 > 0:13:02with an exclusive launch event at its flagship Oxford Street store.
0:13:02 > 0:13:04It is the most important
0:13:04 > 0:13:07street in the whole of the United Kingdom for shopping.
0:13:07 > 0:13:10The footfall you've got going through this store
0:13:10 > 0:13:13daily is astonishing.
0:13:13 > 0:13:16This collection represents a massive investment for the company
0:13:16 > 0:13:18and has to reach its sales targets.
0:13:20 > 0:13:23This season, Yasmin's concentrating on two things,
0:13:23 > 0:13:26vintage and embellished fabrics.
0:13:26 > 0:13:28Over the last couple of years, Lisa
0:13:28 > 0:13:32and I have been focused on these amazing beaded dresses.
0:13:32 > 0:13:36Let's actually make this ours, let's own this.
0:13:36 > 0:13:39Fashions from the early part of the 20th century are a major
0:13:39 > 0:13:42inspiration, and Yasmin has referenced this
0:13:42 > 0:13:46theme from the unique clothing archive owned by the company.
0:13:46 > 0:13:50As we know, we need to modernise it, contemporise it, take it,
0:13:50 > 0:13:54all the key elements and make it work for our target customer.
0:13:54 > 0:13:58An original 1920s flapper dress has caught the designer's eye.
0:13:58 > 0:14:02- Cos actually, the shape's really lovely on that.- Yeah.
0:14:02 > 0:14:06- But again, it just needs to be made a little more modern. - Make it more fluid.
0:14:06 > 0:14:09And a second vintage piece has also been influential.
0:14:09 > 0:14:12The intricate beading from a Victorian-era dress has
0:14:12 > 0:14:15provided inspiration for a specially created sample.
0:14:15 > 0:14:18Should we have a look at it, because it does look beyond...
0:14:20 > 0:14:23Yasmin asks a member of her team to do the honours and model it.
0:14:25 > 0:14:29- It is just a little bit of drama. - Yeah. It look really good on.
0:14:29 > 0:14:32Imagine walking in, a bit of a showstopper there.
0:14:32 > 0:14:34Briefing over, Yasmin's vintage vision is now
0:14:34 > 0:14:36in the hands of her designers.
0:14:36 > 0:14:39What I'd like to do is plant the seeds in your head, then you
0:14:39 > 0:14:42take it away and bring it back even better than I thought it was.
0:14:42 > 0:14:44Thank you, ladies. Perfect.
0:14:46 > 0:14:47Later in the programme...
0:14:47 > 0:14:51- Yasmin's collection is ready. - Whoo, glamour city!
0:14:51 > 0:14:53Now for the Oxford Street launch.
0:14:53 > 0:14:55It's glamorous, it's girlie, it's sexy.
0:14:55 > 0:14:57APPLAUSE
0:15:06 > 0:15:09The majority of people that come to Oxford Street might
0:15:09 > 0:15:12arrive by Tube or bus, but almost as important to keeping
0:15:12 > 0:15:17the street moving is London's famous fleet of 20,000 black cabs.
0:15:19 > 0:15:23Their importance to Oxford Street goes beyond their use as transport.
0:15:23 > 0:15:25They're a big draw for foreign shoppers
0:15:25 > 0:15:28wanting the full London experience.
0:15:28 > 0:15:30Their reputation goes far and wide.
0:15:33 > 0:15:36Cabbie Grant Davis has been driving customers down Oxford Street
0:15:36 > 0:15:39for 26 years.
0:15:39 > 0:15:41- Are you all right, fellas?- Yes. - You're good, yeah?
0:15:41 > 0:15:44He knows the importance of the street as a thoroughfare.
0:15:44 > 0:15:48For cabbies, being able to cross the centre of town from east to west
0:15:48 > 0:15:51via Oxford Street is essential for business.
0:15:51 > 0:15:54If you have a good run at it, it is a really good road.
0:15:54 > 0:15:57If you can just go, you can really go from, like,
0:15:57 > 0:15:59one end of London right down
0:15:59 > 0:16:03to Marble Arch in real double good time.
0:16:04 > 0:16:08Grant, like all his fellow cabbies, has done the Knowledge,
0:16:08 > 0:16:11the most rigorous taxi training course in the world.
0:16:11 > 0:16:15It took me about three-and-a-half years to do the Knowledge.
0:16:15 > 0:16:20What you do is, you have to go and learn all these runs, 300-odd runs.
0:16:20 > 0:16:21A run is a journey.
0:16:21 > 0:16:25Then you have to learn all the points, so that's hospitals,
0:16:25 > 0:16:28theatres, police stations,
0:16:28 > 0:16:31points of interest, restaurants, cafes, bars.
0:16:31 > 0:16:33You know, you name it.
0:16:33 > 0:16:38You go to bed at night and all you can see is maps and one-way systems.
0:16:38 > 0:16:41For qualified cabbies like Grant, the attraction of Oxford Street
0:16:41 > 0:16:43is its legion of foreign tourists,
0:16:43 > 0:16:47many of whom would rather take a cab than public transport.
0:16:47 > 0:16:51Grant's been picking them up for years and knows how to handle them.
0:16:51 > 0:16:54You do get your foreigners.
0:16:54 > 0:16:56I mean, if I have French people in and they get out,
0:16:56 > 0:16:59I might say the old "au revoir".
0:16:59 > 0:17:02And they give you, you know, "bonjour" and all that. They like that.
0:17:04 > 0:17:08And hoping to bag himself a few bonjours, guten tags and
0:17:08 > 0:17:12buenos diases today, Grant parks up on Oxford Street.
0:17:12 > 0:17:14Here we go. Hello, gents.
0:17:16 > 0:17:19- Where are you from, fellas? - Toronto, Canada.
0:17:19 > 0:17:21Oh, wow.
0:17:21 > 0:17:23Gents, what brings you to Oxford Street today, shopping?
0:17:23 > 0:17:27Why have you got the suitcase, are you going to do a big old shop and fill the suitcase?
0:17:27 > 0:17:30He likes Marks & Spencer's so he's getting a suitcase from Marks & Spencer.
0:17:30 > 0:17:32He looks like a Marks & Spencer.
0:17:32 > 0:17:36- I bet he buys his underwear from Marks & Spencer.- I swear. - THEY LAUGH
0:17:38 > 0:17:41- Are you from Norway, yes?- Yes.
0:17:41 > 0:17:43What is it you like about, when you come to London?
0:17:43 > 0:17:46- Shopping and the pubs.- And the pubs.
0:17:46 > 0:17:47THEY LAUGH
0:17:47 > 0:17:48- Hi.- Hello, sir.
0:17:48 > 0:17:53Grant's last fare of the day decides to give him a Knowledge test.
0:17:53 > 0:17:56I know about the Knowledge. Where is Cambridge Street?
0:17:56 > 0:17:58In Pimlico. Yes?
0:17:58 > 0:18:03- Where is Oxford Road?- Up by Ladbroke Grove.- That's right.
0:18:03 > 0:18:05Where is Lanark Road?
0:18:05 > 0:18:09- That's off of Maida Vale.- Well done. - Near the rec.- Thank you.
0:18:10 > 0:18:13- Thanks very much.- Good talking to you.
0:18:13 > 0:18:17I started sweating a bit there. I thought, "How was I going to do?"
0:18:17 > 0:18:20I didn't think I done too badly, actually.
0:18:20 > 0:18:22Like Oxford Street, Grant's cab has been
0:18:22 > 0:18:26something of a United Nations today, but as long as they are willing
0:18:26 > 0:18:29to pay for the privilege, Grant is certainly not complaining.
0:18:39 > 0:18:42At Chinawhite nightclub, Bobby and his team of upholsters
0:18:42 > 0:18:46are recovering the club's entire seating set-up.
0:18:46 > 0:18:49Bobby promised to have the job done by 6pm.
0:18:49 > 0:18:53It's now gone seven, and they are still a long way short.
0:18:53 > 0:18:57The team are working frantically, but there's a lot to do.
0:18:57 > 0:18:59While they cut, fit and tack,
0:18:59 > 0:19:03freelance interior designer Jack Daniels arrives.
0:19:03 > 0:19:06He's been brought in by the club to oversee the new layout.
0:19:06 > 0:19:10The success of the project is on his shoulders.
0:19:10 > 0:19:13So it is 7:20. I thought I would drop in
0:19:13 > 0:19:16just briefly, just to see how things are progressing.
0:19:16 > 0:19:20By the looks of things, there still appears to be quite a lot to do.
0:19:20 > 0:19:23There's still 20 metres of banquettes to cover.
0:19:23 > 0:19:27The team's final cut-off time for finishing the work has been
0:19:27 > 0:19:30moved back to 10pm, when the club opens.
0:19:30 > 0:19:33Bobby's earned himself some more time,
0:19:33 > 0:19:35but he's getting increasingly frustrated by the lack
0:19:35 > 0:19:39- of progress.- It's looked exactly the same since this morning.
0:19:39 > 0:19:42There's only four seats to sort out.
0:19:42 > 0:19:44But, mate, four seats.
0:19:44 > 0:19:45That's, like, midnight.
0:19:49 > 0:19:52With the impending opening and no time left to lose, the club's
0:19:52 > 0:19:57staff have no choice but to begin setting up around the upholstery work.
0:19:58 > 0:20:0145 minutes, they reckon, they're going to be done.
0:20:03 > 0:20:07People are arriving at 10pm, who are coming down to spend a lot of money.
0:20:07 > 0:20:10They want to walk straight in, they don't want to hang around outside
0:20:10 > 0:20:13and they certainly don't want to walk into a building site. So...
0:20:13 > 0:20:15- Oh. - MUSIC STARTS
0:20:15 > 0:20:16And so the night begins.
0:20:18 > 0:20:21Before he opens the club doors to the public,
0:20:21 > 0:20:25boss James Spallone arrives for what was meant to be the final
0:20:25 > 0:20:29sign off on the job, but there is clearly still a long way to go.
0:20:30 > 0:20:33I would say in 40 minutes we'll have to open half an hour late.
0:20:33 > 0:20:37I'm hoping they'll get there, otherwise it is a disaster.
0:20:37 > 0:20:39The deadline is back by another half an hour.
0:20:39 > 0:20:42They've got to be finished by 7:30 at the absolute latest.
0:20:42 > 0:20:4510:30 is when the promoters have promised the crowd
0:20:45 > 0:20:48they can come in, so 10:30 is the...
0:20:50 > 0:20:52no-more-time zone.
0:20:52 > 0:20:56The team put the extra 40 minutes they've been given to good use,
0:20:56 > 0:21:00working furiously. But when 10:30 comes along...
0:21:00 > 0:21:01It's like a time warp.
0:21:02 > 0:21:06It's like you are in a time machine that's broken.
0:21:06 > 0:21:08And it is just not going anywhere.
0:21:08 > 0:21:11The club has to open its doors anyway.
0:21:11 > 0:21:14The first people to arrive are kept in a holding area while the
0:21:14 > 0:21:17team fit the final few banquettes.
0:21:17 > 0:21:19Bobby's already cleaning up around them.
0:21:19 > 0:21:21Because of the embarrassment caused,
0:21:21 > 0:21:23they are now making us use the
0:21:23 > 0:21:25nerds' exit at the back.
0:21:25 > 0:21:30Because they don't want to face us going outside and seeing everybody.
0:21:30 > 0:21:33It is like the walk of shame.
0:21:33 > 0:21:35The team give it one last push.
0:21:35 > 0:21:37The final banquette is fitted,
0:21:37 > 0:21:42put in place and at 11pm the job is declared complete...ish.
0:21:43 > 0:21:46Pardon? Done!
0:21:48 > 0:21:50Done. That's where the promoters sit.
0:21:50 > 0:21:52That's done.
0:21:53 > 0:21:57I think we could finally be ready. I can't believe it.
0:21:57 > 0:21:59I just want to see someone walk through the door now,
0:21:59 > 0:22:02dance and sit down. Then I can go home to bed.
0:22:02 > 0:22:05Even boss James seems pleased.
0:22:05 > 0:22:07Or is it just relief?
0:22:07 > 0:22:09You've been so understanding at 11pm,
0:22:09 > 0:22:12we should have been out of here five hours ago.
0:22:18 > 0:22:22And finally the paying public are let loose on Bobby's banquettes.
0:22:24 > 0:22:26HE LAUGHS
0:22:27 > 0:22:29Oh, my God!
0:22:32 > 0:22:33All done, fellas.
0:22:33 > 0:22:35THEY CHEER
0:22:35 > 0:22:36Enjoy that?
0:22:36 > 0:22:41Whoever's seen so many broken men in one street late at night?
0:22:41 > 0:22:43Who's broke?
0:22:43 > 0:22:46In truth, the team have pulled off a minor miracle getting
0:22:46 > 0:22:49a four-day job done in three.
0:22:49 > 0:22:51It might have been a close shave near the end,
0:22:51 > 0:22:55but with the job done, they can head off for a well-earned sleep.
0:22:55 > 0:22:57With a little present from Westminster Council to
0:22:57 > 0:22:59help them on their way.
0:22:59 > 0:23:00Thank you.
0:23:11 > 0:23:14Yesterday, Oxford Street officer Andy Pescott issued dispersal
0:23:14 > 0:23:17notices to rough sleepers causing antisocial
0:23:17 > 0:23:19behaviour at Marble Arch,
0:23:19 > 0:23:22which meant they couldn't return for 48 hours.
0:23:22 > 0:23:25Today he's back to check who's in the park.
0:23:25 > 0:23:29The good news is that almost all the rough sleepers he warned
0:23:29 > 0:23:32have gone, but there's one familiar face.
0:23:32 > 0:23:35One of the dispersed people has decided to ignore the ban
0:23:35 > 0:23:37and pitch up in the park.
0:23:37 > 0:23:39Marble Arch, 13:50,
0:23:39 > 0:23:41and the duration was 40 hours.
0:23:41 > 0:23:43He is one of those who was dispersed.
0:23:43 > 0:23:47The man says he lost touch with his partner and came to see
0:23:47 > 0:23:50if she was here. Andy is not swayed.
0:23:50 > 0:23:52It's not my problem, my friend.
0:23:52 > 0:23:55It was clearly explained, no Marble Arch.
0:23:55 > 0:23:57You're at Marble Arch.
0:23:57 > 0:24:00Tough, no excuses. I don't care where your madame is.
0:24:00 > 0:24:02No Marble Arch.
0:24:02 > 0:24:05You Marble Arch, you get arrested. End of.
0:24:05 > 0:24:07Other rough sleepers are here
0:24:07 > 0:24:10but not the ones banned yesterday like this man.
0:24:10 > 0:24:14He will be arrested for breaching the dispersal order.
0:24:14 > 0:24:16The dispersal order marks a big change in policing
0:24:16 > 0:24:19the homelessness problem at Marble Arch.
0:24:19 > 0:24:21With local businesses having had enough,
0:24:21 > 0:24:23the police intend to get tough.
0:24:23 > 0:24:27They can't have so many people making a home for themselves in this way,
0:24:27 > 0:24:29at one of the street's key landmarks.
0:24:29 > 0:24:33In the last 24 hours, that's 24 dispersal notices with only
0:24:33 > 0:24:36one breach, so I would say it is win-win, really.
0:24:36 > 0:24:38Positive.
0:24:38 > 0:24:40Happy days.
0:24:41 > 0:24:43Although not for him. This man failed to turn up
0:24:43 > 0:24:47for his hearing, and a warrant was issued for his arrest.
0:24:47 > 0:24:49He was eventually found, arrested
0:24:49 > 0:24:54and given two weeks' imprisonment for breaching his dispersal order.
0:24:54 > 0:24:57In the meantime, Andy Pescott has continued to use his powers
0:24:57 > 0:25:00to disperse anyone who shouldn't be at Marble Arch.
0:25:08 > 0:25:12After months of hard work, Miss Selfridge's creative director
0:25:12 > 0:25:16Yasmin Yusuf's collection of party dresses is finally ready.
0:25:16 > 0:25:18She's delighted with the results.
0:25:18 > 0:25:21You know what, when they deliver it better than you actually
0:25:21 > 0:25:24conceptualised it in the first place, you can't really ask for more,
0:25:24 > 0:25:27so I'm excited to see the
0:25:27 > 0:25:29actual launch now.
0:25:29 > 0:25:33Tomorrow, the collection will be in store for the first time, with
0:25:33 > 0:25:36- Yasmin giving a briefing. - This'll be in all three windows.
0:25:36 > 0:25:38But before that happens,
0:25:38 > 0:25:41the team concentrate on making sure the collection looks right.
0:25:46 > 0:25:50It's the night before the launch, and the window display is being fitted.
0:25:50 > 0:25:54With so much competition on Oxford Street, getting it right is crucial.
0:25:56 > 0:25:59At 7am, Yasmin arrives to give her verdict.
0:25:59 > 0:26:01OK, let's talk through this window.
0:26:01 > 0:26:03She has famously high standards,
0:26:03 > 0:26:06and the window needs to match expectations.
0:26:06 > 0:26:09What I would probably do is have a
0:26:09 > 0:26:14- look of taking this "premium" decal to black.- Yeah.
0:26:14 > 0:26:18Bringing it down here so the impact of seeing all that isn't a problem.
0:26:18 > 0:26:22But I think it is really, really strong.
0:26:22 > 0:26:24Not bad for 7am in the morning.
0:26:24 > 0:26:26Well done.
0:26:26 > 0:26:28Yasmin is rarely off duty,
0:26:28 > 0:26:32but today she has started especially early with a walk up Oxford Street.
0:26:32 > 0:26:36What I normally do is, I come from Marble Arch to see all
0:26:36 > 0:26:40the different stores at that moment in time before I get to our one.
0:26:40 > 0:26:43Today, when I came through, I was really happy.
0:26:44 > 0:26:48It's an encouraging start, but luring the customer in with
0:26:48 > 0:26:51an impressive window display is just the beginning.
0:26:51 > 0:26:54The interior of the store has to deliver too.
0:26:54 > 0:26:57OK, Mandy, so we've pulled them from the window,
0:26:57 > 0:26:59through to the runway
0:26:59 > 0:27:03and then back to, whoo, glamour city!
0:27:03 > 0:27:05Producing a strong collection is one thing,
0:27:05 > 0:27:07but sales are what really count.
0:27:07 > 0:27:11General store manager Natasha knows what appeals to customers.
0:27:12 > 0:27:17I think the whole beauty of this range, and obviously it is vintage inspired, is that
0:27:17 > 0:27:18you can do what you want.
0:27:18 > 0:27:21Wear it in the day, like I am.
0:27:21 > 0:27:23You know, wear it to get the milk in.
0:27:23 > 0:27:24SHE LAUGHS
0:27:24 > 0:27:27It has taken months of hard work to get to the moment
0:27:27 > 0:27:29when the collection goes live.
0:27:29 > 0:27:33But first, fashion industry insiders are given a sneaky peek.
0:27:33 > 0:27:37We are here at Oxford Circus to launch the premium collection.
0:27:37 > 0:27:40It's glamorous, it's girlie, it's sexy.
0:27:40 > 0:27:42It is brought from our vintage archives,
0:27:42 > 0:27:44for those that are into vintage.
0:27:44 > 0:27:46APPLAUSE
0:27:46 > 0:27:48Do have a look at it.
0:27:48 > 0:27:51Preview over, the collection finally goes on sale.
0:27:51 > 0:27:54Ultimately, the success of the range will be judged on how well
0:27:54 > 0:27:56it sells.
0:27:58 > 0:28:02One month after launch, Natasha reflects on how it has gone.
0:28:02 > 0:28:06This category alone is up 166%,
0:28:06 > 0:28:10up like for like sales. To me, that says, you know, that speaks volumes.
0:28:10 > 0:28:12But, as always in the world of fashion,
0:28:12 > 0:28:15it's the next big idea that counts, so Yasmin
0:28:15 > 0:28:18and her team are already working on the new collection.