0:00:02 > 0:00:04It's the most famous shopping street in the world,
0:00:04 > 0:00:07in the heart of Britain's capital city -
0:00:07 > 0:00:12a mile and a half long, with 30 million visitors each year,
0:00:12 > 0:00:14with some of the world's most famous shops,
0:00:14 > 0:00:17- biggest stars...- Kate Moss. - CHEERING
0:00:17 > 0:00:21- ..and busiest stations. - Sorry, guys, stand back for me!
0:00:21 > 0:00:24What does it take to keep it running 24 hours a day...
0:00:24 > 0:00:27It's the busiest street in the world, so needs constant attention.
0:00:27 > 0:00:30- ..seven days a week?- Oi! Clear off!
0:00:30 > 0:00:33You're going to be arrested on suspicion of attempted theft.
0:00:33 > 0:00:35Are you ready, London?
0:00:35 > 0:00:38A street that never sleeps.
0:00:38 > 0:00:41This sort of thing wouldn't happen anywhere else.
0:00:42 > 0:00:44Oxford Street.
0:00:45 > 0:00:49Coming up, rip-off gaming scams.
0:00:49 > 0:00:52It's not illegal gambling, they're actually fraud
0:00:52 > 0:00:55- because it's a game you cannot win. - Police take on the scammers.
0:00:57 > 0:01:02- This boy wants the most expensive shoes in the shop.- They're £250.
0:01:02 > 0:01:05Will his dad foot the bill?
0:01:05 > 0:01:08Tube staff deal with unhappy passengers.
0:01:08 > 0:01:11I can't be late. That's something I can't do.
0:01:11 > 0:01:14There's a bike race with an Olympic champion.
0:01:14 > 0:01:16- Victoria Pendleton. - SHE HONKS HORN
0:01:16 > 0:01:21And can the smallest retailers on the street make big money?
0:01:21 > 0:01:23Tours of London.
0:01:23 > 0:01:25Is there anyone who actually wants to buy anything today?
0:01:30 > 0:01:33Oxford Street draws millions of visitors
0:01:33 > 0:01:36from the UK and across the world and to keep them coming back,
0:01:36 > 0:01:40the street is kept as clean, inviting and friendly as possible.
0:01:40 > 0:01:45Part of this responsibility falls to the undercover police officers
0:01:45 > 0:01:47from West End Central Station.
0:01:47 > 0:01:50As well as chasing shoplifters and pickpockets,
0:01:50 > 0:01:52PC Paul Penrose and his team battle
0:01:52 > 0:01:55the street's other antisocial elements.
0:01:55 > 0:01:58People are busy shopping, they're bumping into each other.
0:01:58 > 0:02:02It's very chaotic, it's very easy pickings for criminal gangs.
0:02:02 > 0:02:06We've got street hawkers, people who are begging,
0:02:06 > 0:02:09pedicabbers who are ripping off tourists.
0:02:09 > 0:02:13They're all there to take advantage of people's good nature
0:02:13 > 0:02:16and the amount of money that's being spent on Oxford Street.
0:02:17 > 0:02:21Today, he and colleague Hatice Iper are patrolling the street,
0:02:21 > 0:02:24keeping watch for the signs of criminal behaviour.
0:02:25 > 0:02:28Saturday afternoon. Very, very busy on Oxford Street.
0:02:28 > 0:02:30London's a bit of a jungle
0:02:30 > 0:02:33and on a Saturday, Oxford Street is definitely the watering hole.
0:02:33 > 0:02:37Before long, Hatice spots two men looking suspicious,
0:02:37 > 0:02:41lurking outside a shop without ever going inside.
0:02:43 > 0:02:45On our side? Yeah, I've got him, yeah.
0:02:47 > 0:02:49The pair decide to follow them.
0:02:57 > 0:03:00The men come to a halt outside a Tube station
0:03:00 > 0:03:03and Paul and Hatice watch from the other side of the road.
0:03:03 > 0:03:07Paul's experience tells him these guys are up to something.
0:03:08 > 0:03:10They just don't feel right.
0:03:10 > 0:03:14Whether they're actually up to something, I don't know.
0:03:14 > 0:03:17Paul's not sure what the men are up to,
0:03:17 > 0:03:20but he's got an idea it might be serious.
0:03:31 > 0:03:33Then the men head off.
0:03:33 > 0:03:35The lads we were looking at are on the move,
0:03:35 > 0:03:37making a slow walk down, so we're going to follow them.
0:03:41 > 0:03:43Having spent so long watching the men,
0:03:43 > 0:03:46Paul doesn't want to get too close now and get spotted.
0:03:46 > 0:03:48We've been quite exposed with these two
0:03:48 > 0:03:51because we've been on the opposite side of the road,
0:03:51 > 0:03:53so while they'll have seen us,
0:03:53 > 0:03:56they probably haven't physically noticed us,
0:03:56 > 0:03:59but just stay a little a bit concealed.
0:04:02 > 0:04:03I think this is drugs.
0:04:05 > 0:04:07They're coming over here. Stay still.
0:04:09 > 0:04:11OK, he's met up with him.
0:04:11 > 0:04:13Right, there's something going on.
0:04:15 > 0:04:18The men have met two others and swapped a bag.
0:04:18 > 0:04:22Paul's seen thieves do this before, when they exchange stolen goods.
0:04:22 > 0:04:26If they separate again, he won't be able to stop all of them,
0:04:26 > 0:04:28so he decides to make his move now.
0:04:31 > 0:04:35Guys, police. Can you come here, please? Come here. And you.
0:04:35 > 0:04:37Police. Can you all come and stand here for me?
0:04:37 > 0:04:39Stay calm or you're going to get handcuffed up.
0:04:39 > 0:04:41I need you to stay there for me, please.
0:04:41 > 0:04:43Keep your hands out your pockets.
0:04:43 > 0:04:46If you put your hands in your pockets, I'll put you in handcuffs.
0:04:47 > 0:04:50I've seen them start to exchange things between each other.
0:04:50 > 0:04:53One's then taken a bag off this gentleman on the right.
0:04:53 > 0:04:56I'm just keeping it nice and calm before I start a search.
0:04:56 > 0:04:59Later, when Paul and Hatice search the men,
0:04:59 > 0:05:02they uncover something they didn't expect.
0:05:02 > 0:05:05OK, do you want to tell me what this is? Cos I know what this is.
0:05:05 > 0:05:10- It's not mine.- Whoa, you stay there. Who's going to tell on their mate?
0:05:18 > 0:05:23A big growth area for retail sales at the moment is trainers.
0:05:23 > 0:05:26These humble sports shoes have never been more popular,
0:05:26 > 0:05:30with demand for fashionable brands driving sales.
0:05:30 > 0:05:34And making the most of this booming trade is JD.
0:05:36 > 0:05:41Sales at its sports fashion shops rose 13% last year,
0:05:41 > 0:05:43with its 350 branches across the UK
0:05:43 > 0:05:46selling a whopping 10 million pairs of trainers.
0:05:48 > 0:05:51And at their Oxford Street store this morning,
0:05:51 > 0:05:53branch manager Donna is preparing her staff,
0:05:53 > 0:05:57at the start of their eight-hour shift, to sell even more.
0:05:57 > 0:06:01People are on Oxford Street, they're looking for bargains,
0:06:01 > 0:06:04they want the cheap sale items, so it's up to us to sell them.
0:06:04 > 0:06:06They're starting their seasonal sale
0:06:06 > 0:06:10and Donna's hoping to see the trainers fly off the shelves.
0:06:10 > 0:06:13Stuart, you're going to be working in the stockroom today,
0:06:13 > 0:06:17so you're going to be running orders, so RUN orders, please.
0:06:17 > 0:06:19Not walking - that would be great.
0:06:19 > 0:06:21Anthony, you're going to be on the floor.
0:06:21 > 0:06:24Cain, Jenaya, you're also going to be on the floor, serving,
0:06:24 > 0:06:28so keep your customers up-to-date with where their order's at.
0:06:29 > 0:06:32In fact, trainer sales are so buoyant,
0:06:32 > 0:06:36JD is opening a brand-new flagship store on Oxford Street.
0:06:38 > 0:06:42But until it opens, this branch will have to cope with demand.
0:06:42 > 0:06:45Our footfall for today could be
0:06:45 > 0:06:49anywhere between 4,000 to 6,000 customers, coming into our store.
0:06:51 > 0:06:56This area takes the most money on our footwear department for us.
0:06:56 > 0:06:59We always have a member of staff in this area.
0:06:59 > 0:07:02This is one of our bestselling trainers at the moment,
0:07:02 > 0:07:04but we also have our Huaraches.
0:07:04 > 0:07:07This is a new Huarache that, this week, came out for us.
0:07:10 > 0:07:13One of the biggest challenges in a store as busy as this one
0:07:13 > 0:07:16is making sure the shelves stay stacked.
0:07:18 > 0:07:21Andre, can we get on top of these gaps, please?
0:07:21 > 0:07:25Having a gap on the shop floor does create a problem for us.
0:07:25 > 0:07:27So, if we were to sell this trainer right now,
0:07:27 > 0:07:30that means that we're not displaying this model
0:07:30 > 0:07:31anywhere on the shop floor,
0:07:31 > 0:07:35so customers will miss the option to actually buy this trainer.
0:07:35 > 0:07:37So, it's very important that we react very quickly
0:07:37 > 0:07:39to any gaps on the shop floor.
0:07:39 > 0:07:44With the store starting to get busy, Donna is pushing her team hard.
0:07:44 > 0:07:46Can you order that in that size for a customer?
0:07:46 > 0:07:49Get rubbish off the floor as well, yeah?
0:07:49 > 0:07:51Keep the shoes back on the wall for me, yeah?
0:07:52 > 0:07:54My manager, Donna, is very OCD.
0:07:54 > 0:07:58She's always out saying, "Do that, do that.
0:07:58 > 0:08:00"Make sure everything is tidy."
0:08:01 > 0:08:04Some people might say that I have OCD with my store.
0:08:04 > 0:08:07Realistically, I just want everything to be
0:08:07 > 0:08:09as best as it possibly can be.
0:08:09 > 0:08:12Can you just put that on there for me? Thanks.
0:08:12 > 0:08:15So, I do go round, give the guys a bit of a hard time,
0:08:15 > 0:08:18but it's only because I'm passionate about the business and the store.
0:08:20 > 0:08:22With so much demand to try on trainers,
0:08:22 > 0:08:24the store's installed a cutting-edge system
0:08:24 > 0:08:28to get shoes out to the shop floor as fast as possible.
0:08:28 > 0:08:31What we have here is our footwear ordering system.
0:08:31 > 0:08:34Size 10 in this pair. Give me just one second,
0:08:34 > 0:08:35I'll check for you. Take a seat.
0:08:35 > 0:08:38I'm just scanning the shoe to see
0:08:38 > 0:08:42if we have the size that she needs in stock.
0:08:42 > 0:08:45I scan it, it goes through on the display to the stockroom
0:08:45 > 0:08:48and then they'll grab the shoes, bring it out.
0:08:48 > 0:08:50That will be just a few minutes, we'll get it out to you.
0:08:50 > 0:08:54This is the side of JD few ever see.
0:08:54 > 0:08:57A Max 90 400 in a 10.
0:08:57 > 0:09:00Stuart's running the storeroom today - literally.
0:09:00 > 0:09:03The screen tells him the make, model and size
0:09:03 > 0:09:05and he uses a coding system to find it
0:09:05 > 0:09:08and get it to the shop floor as fast as he can.
0:09:08 > 0:09:10They want it out from here,
0:09:10 > 0:09:14from when they've ordered to here in about two to three minutes.
0:09:14 > 0:09:16This is the one downside,
0:09:16 > 0:09:19is trying to figure where everything is exactly.
0:09:22 > 0:09:25Thanks very much, bud. 401.
0:09:25 > 0:09:30Running the storeroom is trainer fanatic Stuart's dream job.
0:09:30 > 0:09:33Shoes is literally everything. It's every second thought for me.
0:09:33 > 0:09:36I collect shoes. I'm on 132 at the minute.
0:09:37 > 0:09:41My most expensive, I've actually just sold,
0:09:41 > 0:09:44was an original Jordan from 1984.
0:09:44 > 0:09:46Never been worn, never come out the box.
0:09:46 > 0:09:50I paid 1,700, so it's about £1,300.
0:09:50 > 0:09:56I sold them for just under 3,000, so about £2,400.
0:09:56 > 0:09:58Not a bad profit, but part of me still wants the shoes.
0:09:59 > 0:10:02And with the sale in full swing,
0:10:02 > 0:10:04Stuart has a lot more orders to pull out.
0:10:05 > 0:10:08- HE PANTS - I just need a minute's breath,
0:10:08 > 0:10:11Busy times, but keeps you fit, so it's a good part of the job.
0:10:11 > 0:10:16Later, the sale continues and one shoe, in particular, causes a stir.
0:10:16 > 0:10:22Very comfy. I'm so hoping I can get them.
0:10:32 > 0:10:33When it comes to shopping,
0:10:33 > 0:10:36Oxford Street is the home of flagship branches
0:10:36 > 0:10:40and gigantic department stores that are known across the world.
0:10:40 > 0:10:44Selfridges, Debenhams and John Lewis are just some of the titans
0:10:44 > 0:10:47that do major business here.
0:10:47 > 0:10:51But just a few yards away, a relative minnow of the retail world
0:10:51 > 0:10:54is just getting ready for another day's trading at Oxford Circus.
0:10:56 > 0:11:00Another day in paradise in London, the West End, Oxford Circus.
0:11:00 > 0:11:03All ready to open the shop and 18 years of hell.
0:11:03 > 0:11:07No, it's not all been hell. Some of it's good.
0:11:08 > 0:11:12Peter Rowlands' stall is one of the smallest retail spaces on the street.
0:11:12 > 0:11:16Originally, this was a Portakabin with a flat roof
0:11:16 > 0:11:21and it needed upgrading, obviously, so I invested 25 grand plus,
0:11:21 > 0:11:24to get this one built. It's a bit more state of the art.
0:11:24 > 0:11:29Peter also has to pay rent to the council to trade from the stall.
0:11:29 > 0:11:32His main sellers vary throughout the day.
0:11:32 > 0:11:35Regular customers or, basically, passers-by,
0:11:35 > 0:11:38they'll just want mainly drinks, sweets, crisps,
0:11:38 > 0:11:41that sort of thing, chocolate.
0:11:41 > 0:11:45After about 10 or 11 o'clock in the morning,
0:11:45 > 0:11:47any tourists that are here have had their breakfast
0:11:47 > 0:11:50and they've started wondering out, so then it becomes,
0:11:50 > 0:11:55hopefully, sightseeing tickets, which is the main thing now, really.
0:11:55 > 0:12:00Tour bus tickets are good business, selling for up to £32 apiece.
0:12:00 > 0:12:03Oh, the next bus? It's going to be Wednesday.
0:12:04 > 0:12:06Only joking.
0:12:06 > 0:12:10As with any shop, success or failure relies on visitor footfall
0:12:10 > 0:12:13and while big stores aim at netting thousands of sales a day,
0:12:13 > 0:12:15today, Peter's aiming a little lower.
0:12:15 > 0:12:18I'd want to sell, minimum, 33 a day.
0:12:20 > 0:12:23Once that's covered, the 33, then I'm earning money.
0:12:23 > 0:12:27And Peter's not the only one on Oxford Street
0:12:27 > 0:12:30trying to make a living working out of a kiosk.
0:12:32 > 0:12:35Further down the street, Brazilian Renato Damiano
0:12:35 > 0:12:39is trying to make his living selling bubble tea,
0:12:39 > 0:12:41a Taiwanese drink that has proved popular
0:12:41 > 0:12:43with young people across the UK.
0:12:45 > 0:12:49The most popular things we sell here is the bubble teas,
0:12:49 > 0:12:51but the fruit teas.
0:12:51 > 0:12:54The bestseller is mango and passion fruit.
0:12:56 > 0:12:59He works on the bubble tea stall with his colleague Felipe.
0:12:59 > 0:13:03It's called bubble tea because of this special ingredient.
0:13:04 > 0:13:07They are made of tapioca flour and when we put the flour,
0:13:07 > 0:13:11it becomes very chewy and gummy, a bit like jelly.
0:13:11 > 0:13:15OK, and we also have the flavoured bubbles.
0:13:15 > 0:13:19They have juice inside, so they pop in your mouth.
0:13:20 > 0:13:22And that's the twist of the bubble tea.
0:13:22 > 0:13:25Bubble tea has become a phenomenon across the country
0:13:25 > 0:13:29and these two hope to expand from their single stall in the future.
0:13:29 > 0:13:31Have you tried our bubble tea before?
0:13:33 > 0:13:35It's not bad. Pretty good.
0:13:36 > 0:13:39Mmm, it's really nice. Well done.
0:13:41 > 0:13:43Lovely.
0:13:44 > 0:13:47But Renato and Felipe need to sell 100 drinks a day
0:13:47 > 0:13:50to make a profit and it's starting to rain.
0:13:52 > 0:13:55We are here for two hours and...
0:13:56 > 0:13:59..up to now, we sold only 14 drinks.
0:13:59 > 0:14:03The stall's licence only allows it to sell cold drinks
0:14:03 > 0:14:06which, on a cold, wet day, is a problem.
0:14:06 > 0:14:08But Renato has a trick up his sleeve.
0:14:10 > 0:14:13We need to be ready to sell umbrellas now
0:14:13 > 0:14:17because we are not going to sell cold drinks in this weather.
0:14:17 > 0:14:21Umbrellas, only £4. Stay dry. Don't catch a cold.
0:14:23 > 0:14:26A top-of-the-range brolly at nearby Selfridges
0:14:26 > 0:14:28would come in at over £300,
0:14:28 > 0:14:32but even at £4, the stall's not exactly selling many.
0:14:34 > 0:14:38Peter's also struggling with the bad weather. He's yet to sell a ticket.
0:14:38 > 0:14:40He decides to go on the offensive.
0:14:40 > 0:14:45Anyone need a ticket for the tour bus now? Bus tours of London.
0:14:46 > 0:14:49See the sights of London while they're still there.
0:14:49 > 0:14:53Later, will business boom for the little guys on the big street?
0:14:53 > 0:14:59Anyone need a ticket for the tour? Big Bus or Original tour.
0:14:59 > 0:15:01Anything else?
0:15:10 > 0:15:14Oxford Street is undergoing its most radical change in over 100 years.
0:15:14 > 0:15:19Vast swathes at the east end of the street are now a building site,
0:15:19 > 0:15:22as developers plunge billions into a new plaza
0:15:22 > 0:15:24that will dominate the area.
0:15:25 > 0:15:28And no-one is living with this more than the staff
0:15:28 > 0:15:31at Tottenham Court Road underground station.
0:15:32 > 0:15:35The station is decrepit and is long past its sell-by date,
0:15:35 > 0:15:40so London Underground are spending hundreds of millions updating it.
0:15:40 > 0:15:43Stage one of the works starts this morning,
0:15:43 > 0:15:47when one of the two Tube lines that uses the station,
0:15:47 > 0:15:49the Central line, closes.
0:15:49 > 0:15:54For stage two, tomorrow, they open a brand-new ticket hall next door.
0:15:54 > 0:15:59This morning is Bob Lawrence's final shift at the old ticket hall.
0:16:00 > 0:16:04I've been on the underground now since 2006.
0:16:04 > 0:16:07I've been here at the station for just over two years.
0:16:07 > 0:16:11It's Bob's job, this morning, to deal with the fallout from passengers
0:16:11 > 0:16:15when they realise that Central line trains are no longer stopping here.
0:16:15 > 0:16:18And no sooner has the station opened for business,
0:16:18 > 0:16:20than confused commuters begin arriving.
0:16:20 > 0:16:22Go down one stop to Leicester Square.
0:16:22 > 0:16:25But while the closure is news to a number of passengers,
0:16:25 > 0:16:27one man is more upset than most.
0:16:29 > 0:16:32He's travelled eight and a half miles from his north London home,
0:16:32 > 0:16:38on his way to work, to change trains here and has now found out he can't.
0:16:38 > 0:16:40Your only way then is to Embankment
0:16:40 > 0:16:43and then get the Circle line round to Notting Hill Gate.
0:16:43 > 0:16:45That's the only way round, I'm afraid.
0:16:45 > 0:16:50Oh... And how long is that going to take me?
0:16:50 > 0:16:52- Er...- I'm really going to be late.
0:16:52 > 0:16:55It's going to take you about half an hour to get there,
0:16:55 > 0:17:00- including the interchange.- I work security as well. I can't be late.
0:17:00 > 0:17:05- That's something I can't do.- What time you got to be there by?- Nine!
0:17:05 > 0:17:09- I'm meant to be there at nine! - It's nine o'clock now, yeah. Um...
0:17:09 > 0:17:11At Colindale station, I asked the guy,
0:17:11 > 0:17:16"Is it open for me to come through the Central line to get to work?"
0:17:16 > 0:17:20And he says, "Yeah, get on the train. Go." I'm here and I'm stuck.
0:17:20 > 0:17:24He was told that the Central line is open,
0:17:24 > 0:17:26but what he wasn't told is it's actually closed here,
0:17:26 > 0:17:28at Tottenham Court Road, and not stopping,
0:17:28 > 0:17:31so I've suggested he exit here at number one,
0:17:31 > 0:17:34catches any number of five buses to go from here to Marble Arch,
0:17:34 > 0:17:37to continue his journey on the Central line to Shepherd's Bush.
0:17:37 > 0:17:40That's the way it's been. It's been advertised for a month now.
0:17:40 > 0:17:42Why they never told you...
0:17:42 > 0:17:46At Colindale station, someone has to be responsible for their actions.
0:17:46 > 0:17:49How am I being told something and it's not even true?
0:17:49 > 0:17:52There have been notices around for a long, long time, so...
0:17:52 > 0:17:56Bob wants to help and is prepared to go the extra mile.
0:17:56 > 0:17:59He volunteers to give the man his own mobile number
0:17:59 > 0:18:04so that if his bosses want to confirm why he's late for work, they can.
0:18:05 > 0:18:09- If they want to call here, give him that.- OK, no problem.
0:18:09 > 0:18:12So, you've got the 7, 10, 73...
0:18:13 > 0:18:17Bus, and get to wherever he's telling me to go to - Marble Arch.
0:18:19 > 0:18:22I've given him a customer service card,
0:18:22 > 0:18:26I put my own number on there, my details of the station here,
0:18:26 > 0:18:28so that if his bosses do want to ring up to check
0:18:28 > 0:18:31the validation of the story, they've got it, which is not a problem.
0:18:31 > 0:18:35So, if he is late for work, he's covered, hopefully.
0:18:35 > 0:18:40For Bob, it's not been an uneventful final shift at the old ticket hall.
0:18:40 > 0:18:44But tomorrow, he'll be doing it all again in the brand spanking new one.
0:18:45 > 0:18:48As one customer put it, like something out of the space age.
0:18:48 > 0:18:51We'll have to wait and see what happens when it finally does open.
0:18:51 > 0:18:54Later, the new ticket hall's open
0:18:54 > 0:18:57and the teething problems are just beginning.
0:18:57 > 0:18:59At quarter past eight in the morning,
0:18:59 > 0:19:01it's one thing we don't really need.
0:19:10 > 0:19:16PC Paul Penrose and PC Hatice Iper are undercover on Oxford Street.
0:19:16 > 0:19:19They've stopped four men who are acting suspiciously.
0:19:21 > 0:19:25I've been watching you two, stood over there for a long time.
0:19:25 > 0:19:28Then I've seen you two come over, shake hands with this gentleman
0:19:28 > 0:19:32and you've swapped something between yourselves.
0:19:32 > 0:19:36You have then taken this rucksack off him.
0:19:36 > 0:19:40Guys, you're going to be searched, OK, under Section 1 of PACE.
0:19:40 > 0:19:42I'm looking for stolen articles.
0:19:42 > 0:19:44I believe you guys have been passing items between you.
0:19:44 > 0:19:47Your behaviour over there, you've been on the phone,
0:19:47 > 0:19:49looking for someone. As soon as you've met,
0:19:49 > 0:19:51you've exchanged items between yourselves.
0:19:54 > 0:19:57The backpack that drew Paul's suspicion
0:19:57 > 0:19:59has quite a surprise inside it.
0:19:59 > 0:20:03OK, do you want to tell me what this is? Cos I know what this is.
0:20:06 > 0:20:11- It's not your bag?- Paul's found a foam ball and three cups.
0:20:11 > 0:20:15It might not look like much, but Paul knows this is the equipment
0:20:15 > 0:20:19for a fraudulent game played only to rip off the public.
0:20:19 > 0:20:21Welcome to the world of gaming.
0:20:23 > 0:20:25This is the game being played.
0:20:25 > 0:20:29It was filmed recently by a passer-by and posted online as a warning.
0:20:29 > 0:20:33So, this is how it works. They'll have a mat, three cups.
0:20:33 > 0:20:38The object of the game is to guess which cup the foam ball is under.
0:20:38 > 0:20:40Watch the ball, move the cups round.
0:20:40 > 0:20:44But what he's done, he's taken the foam ball out from underneath
0:20:44 > 0:20:46and concealed it in his hand.
0:20:48 > 0:20:51There is no ball under those cups.
0:20:51 > 0:20:54Tourists will guess and go, "It's under that one."
0:20:54 > 0:20:57£20 on. He'll go, "No."
0:20:57 > 0:21:00He'll say, "All the time, it was under THAT one."
0:21:00 > 0:21:04And he will slip it under as he lifts the other cup.
0:21:04 > 0:21:07So, you are never going to win this game.
0:21:07 > 0:21:09Gamers can get away with the con,
0:21:09 > 0:21:13because people don't realise they've been tricked.
0:21:13 > 0:21:15These guys are gambling for £20 a throw on this,
0:21:15 > 0:21:19so they make £200 in 20 minutes, comfortably.
0:21:19 > 0:21:21There's gangs of three, four, five who are involved.
0:21:21 > 0:21:24You've got the chap who plays the game,
0:21:24 > 0:21:26you've got someone who poses as a player
0:21:26 > 0:21:29and will start putting down big money and they'll let him win,
0:21:29 > 0:21:32as well as spotters to keep an eye out for the police.
0:21:32 > 0:21:34It's not illegal gambling.
0:21:34 > 0:21:38They're actually fraud because it's a game you cannot win.
0:21:38 > 0:21:42It's your bag. It was on you. So, you're telling me its HIS bag, yeah?
0:21:42 > 0:21:45OK, you're going gaming, yeah? Whose is it?
0:21:47 > 0:21:50Whoa, you stay there. Who's going to tell on their mate?
0:21:50 > 0:21:52No honour amongst thieves, is there?
0:21:52 > 0:21:55At the moment, it's yours. It was on your back.
0:21:57 > 0:22:00None of the men are in a rush to claim ownership of the bag
0:22:00 > 0:22:03and while Paul's determined that visitors to Oxford Street
0:22:03 > 0:22:06won't lose their money to these fraudsters,
0:22:06 > 0:22:08without seeing the men actually playing,
0:22:08 > 0:22:11- no offence has been committed. - You're free to go.
0:22:11 > 0:22:15- Yes.- OK? The minute you get that out, you get arrested.
0:22:18 > 0:22:20It is when you steal.
0:22:20 > 0:22:22If that ball stays in the cup, everyone's got a chance.
0:22:26 > 0:22:30The man realises that this line of argument's unlikely to win him
0:22:30 > 0:22:34much sympathy with Paul and the men are happy to be on their way.
0:22:34 > 0:22:37We got them off the street because, along the line somewhere,
0:22:37 > 0:22:40someone will have been taken for £20, £30 a go.
0:22:40 > 0:22:43This time, the men are allowed to go, but the police in London
0:22:43 > 0:22:46are keeping an eye out for anyone they find
0:22:46 > 0:22:48actually playing the scam game.
0:22:48 > 0:22:50This type of fraud is a big problem
0:22:50 > 0:22:53but one the police are determined to root out.
0:22:53 > 0:22:58In the last six months, Westminster Police have made 107 arrests
0:22:58 > 0:23:02of people organising the scam game in the West End of London alone.
0:23:02 > 0:23:08Of these, 20 were cautioned and 78 were charged with illegal gaming.
0:23:08 > 0:23:10It is something we're determined to crack down on
0:23:10 > 0:23:14because tourists are losing a terrific amount of money
0:23:14 > 0:23:17to these guys. We close them down, they move somewhere else.
0:23:17 > 0:23:19We close them down, they move somewhere else.
0:23:19 > 0:23:23We just hound the life out of them, really, just keep them on the move.
0:23:32 > 0:23:36It's sale day at JD, Oxford Street, and with prices reduced,
0:23:36 > 0:23:39- business is booming. - Size 6 or 7, yeah?
0:23:39 > 0:23:43Staff member Anthony is one of the store's top salesmen,
0:23:43 > 0:23:45but even he is feeling the pressure.
0:23:45 > 0:23:48It won't be long at all, all right? Cheers.
0:23:48 > 0:23:51It is actually quite busy today.
0:23:51 > 0:23:54Trainers are, like, off the shelf, they're everywhere,
0:23:54 > 0:23:56people are getting impatient,
0:23:56 > 0:24:00we're trying our best as possible to get trainers out on time for them.
0:24:00 > 0:24:03If you need anything, just give us a shout, OK? All right?
0:24:03 > 0:24:07But one pair they don't sell a lot of are these -
0:24:07 > 0:24:11the Nike Mercurial Cristiano Ronaldo football boots,
0:24:11 > 0:24:17named after the Real Madrid star, and they're not in the sale.
0:24:17 > 0:24:20They're £250. Very expensive.
0:24:20 > 0:24:25One person who's taken a shine to the store's most expensive boots
0:24:25 > 0:24:29- is Quinn.- Ah, you want them. Right.
0:24:29 > 0:24:31He's visiting from America with his cousins
0:24:31 > 0:24:34and has set his heart on getting himself a pair.
0:24:37 > 0:24:40They feel really comfy,
0:24:40 > 0:24:43a nice texture in them inside.
0:24:43 > 0:24:46Also they're soft, the soft bit of it.
0:24:46 > 0:24:50At the moment, the kids are on their own in the store,
0:24:50 > 0:24:53but Quinn's dad is currently on the way to pick the boys up.
0:24:55 > 0:24:57Very comfy.
0:24:57 > 0:25:00I'm so hoping I can get them.
0:25:06 > 0:25:11Quinn's hoping his dad will stretch to the £250 price tag.
0:25:12 > 0:25:15So, did you want me to leave them at the till or take them back?
0:25:15 > 0:25:17- Um, leave them at the till. - All right.
0:25:17 > 0:25:21- That's if your dad buys them. - Hopefully he will.
0:25:22 > 0:25:26And, just on cue, Quinn's dad, Daryl, arrives.
0:25:26 > 0:25:29He's had a text message about the boots.
0:25:29 > 0:25:33Will he stump up and make Quinn's dream come true?
0:25:33 > 0:25:35You're not having them from here.
0:25:35 > 0:25:37You're not having the boots from here.
0:25:37 > 0:25:39You didn't want the Ronaldo boots anyway,
0:25:39 > 0:25:42you wanted the Messi ones, so you're not having them from here.
0:25:42 > 0:25:44He wants the most expensive boots in the store.
0:25:44 > 0:25:46Unfortunately, that's not going to happen.
0:25:47 > 0:25:52So, Quinn is forced to leave without £250 of football boots.
0:25:52 > 0:25:55But while this sale might have fallen through,
0:25:55 > 0:25:59the discounts are keeping the rest of the business brisk.
0:25:59 > 0:26:00The store will still be open
0:26:00 > 0:26:03for another three to four hours this evening,
0:26:03 > 0:26:06so the guys have got a lot of work to do and a lot of time
0:26:06 > 0:26:10to still make as many more sales as they possibly can.
0:26:10 > 0:26:13And keeping the shop floor fed with footwear,
0:26:13 > 0:26:15Stuart's still busy backstage.
0:26:16 > 0:26:18109 in a 9.
0:26:20 > 0:26:23Can I leave this with you? That all right? Thank you.
0:26:23 > 0:26:25But, as soon as one's delivered,
0:26:25 > 0:26:28- there's half a dozen others on the screen.- 1092 in a 10.
0:26:28 > 0:26:32And don't seem... Can I pass this over to you?
0:26:32 > 0:26:35With this, the Max 95, we didn't have the 10. It's a 10.5.
0:26:41 > 0:26:45Have we got anything going out? We're done! Clear screen.
0:26:45 > 0:26:49By the end of his eight-hour shift, it looks like job done.
0:26:49 > 0:26:52When you clear the screen, it's a nice relief, really, for everything.
0:26:52 > 0:26:57They expected over 4,000 customers would enter the shop
0:26:57 > 0:26:59and they were right.
0:26:59 > 0:27:00The team have hit their targets
0:27:00 > 0:27:04and can congratulate themselves on a good day's work.
0:27:04 > 0:27:07Long day, really busy, a lot of customers in,
0:27:07 > 0:27:10done a lot of sales, been quite productive.
0:27:10 > 0:27:13- It's been good, it's been fun. - While they head off,
0:27:13 > 0:27:17the Nike Mercurials get ready for another lonely night in the store.
0:27:25 > 0:27:28Earlier, we saw how two of the street's smallest businesses
0:27:28 > 0:27:33were getting on, alongside some of the country's biggest retailers.
0:27:33 > 0:27:36Bad weather was proving to be a problem for sales of cold drinks
0:27:36 > 0:27:38and sightseeing tours.
0:27:38 > 0:27:40Bus tours of London!
0:27:40 > 0:27:42Ticket seller Peter has a target
0:27:42 > 0:27:45of 33 tickets to sell in a day to move into profit.
0:27:46 > 0:27:48So far, he's not sold one.
0:27:49 > 0:27:52It's breaking the deadlock first of all, that's the thing.
0:27:52 > 0:27:55You've got to be patient, you know? You think you're having a bad day
0:27:55 > 0:27:58and all of a sudden, you can get lucky, out of the blue.
0:27:58 > 0:28:00You might have sold three all day
0:28:00 > 0:28:03and then you get a party of 18 tourists - boom in one go -
0:28:03 > 0:28:04and that's made your day, really.
0:28:04 > 0:28:08Seconds later, Peter has one of those moments.
0:28:10 > 0:28:12One, two, three.
0:28:12 > 0:28:17Three adults will be £90, OK? Thank you.
0:28:17 > 0:28:22At last, we've broken the ice! We're on the way to many, hopefully.
0:28:22 > 0:28:27It's taken two hours to get three.
0:28:27 > 0:28:29Over the road, things are still proving tough
0:28:29 > 0:28:32for Renato and Felipe.
0:28:32 > 0:28:36Fewer than 20 of their 100 drinks target sold so far.
0:28:36 > 0:28:41We are behind the sale target now, after three hours.
0:28:41 > 0:28:45But, as you can see, the weather's really bad.
0:28:45 > 0:28:48A day like this makes me sad and stressful
0:28:48 > 0:28:51because I like to have customers here every minute.
0:28:51 > 0:28:55- Thank you very much. Cheers. - But Peter's just sold two more.
0:28:58 > 0:29:01Well, I'm not getting excited yet. I'm on five tickets.
0:29:02 > 0:29:05Merci beaucoup. Merci. Thank you.
0:29:05 > 0:29:08A bit more trade and Peter's sales tally's up to ten.
0:29:08 > 0:29:10Still 23 to go for a profit.
0:29:13 > 0:29:18Anyone need a ticket for the tour? Big Bus or Original tour.
0:29:19 > 0:29:23Madame Tussaud's, London Eye. Anything else?
0:29:23 > 0:29:27But after this brief flurry, sales drop off again.
0:29:27 > 0:29:31Is there anyone who actually wants to buy anything today?
0:29:31 > 0:29:33For stallholders like Peter,
0:29:33 > 0:29:37so dependent on good weather and tourists, business can be harsh.
0:29:37 > 0:29:39To be perfectly honest, I hate it.
0:29:39 > 0:29:42I can't wait to get out of here and put the key in the door at night.
0:29:42 > 0:29:45That's it. He'll look after the place.
0:29:45 > 0:29:48I can trust him. Good as gold.
0:29:48 > 0:29:51But even if visitors aren't buying bus tickets,
0:29:51 > 0:29:52they are buying bubble tea.
0:29:52 > 0:29:54I love Oxford Street.
0:29:54 > 0:29:57I live in north Wales, so I never get to see anything like this.
0:29:57 > 0:29:58Just up the road,
0:29:58 > 0:30:01the boys from Brazil are starting to shift their drinks.
0:30:01 > 0:30:03Thank you very much, guys.
0:30:04 > 0:30:06It's actually not too bad. It's pretty good.
0:30:08 > 0:30:09Thank you very much.
0:30:09 > 0:30:13But with 100 sales needed to break even, they can't close up just yet.
0:30:15 > 0:30:19We've sold around...35 drinks.
0:30:20 > 0:30:22We've got another 65 to go.
0:30:22 > 0:30:26With the intemperate weather keeping tourists at bay,
0:30:26 > 0:30:29they're relying on local office workers to start getting thirsty.
0:30:29 > 0:30:32We're still a little bit behind target.
0:30:32 > 0:30:35I think we're on about 56 drinks right now.
0:30:35 > 0:30:39People will still leave the offices, they'll leave work,
0:30:39 > 0:30:41they normally come around here.
0:30:41 > 0:30:46For both stalls, the clock's now ticking towards their 5pm closure.
0:30:46 > 0:30:48I've got an hour to sell 20.
0:30:49 > 0:30:53It's not the end of the world. Tomorrow's another day, you know.
0:30:53 > 0:30:55You don't get it one day, you might get it another.
0:30:55 > 0:30:59Bit of a tough life, really, here in London all the time.
0:31:01 > 0:31:04I would like to retire, to be honest with you.
0:31:04 > 0:31:06I would like to retire now,
0:31:06 > 0:31:08but it's about getting that nest egg behind you first.
0:31:08 > 0:31:11And after another hour without a ticket sale,
0:31:11 > 0:31:14Peter decides his future is a Tube ride home.
0:31:14 > 0:31:19- He's only sold 10 of his 33 target. - I'm going to start breaking it down,
0:31:19 > 0:31:22go home and have a nice cup of tea with the cat.
0:31:22 > 0:31:24As it gets ready to close up,
0:31:24 > 0:31:28the bubble tea kiosk has also fallen short of its 100-drink target.
0:31:28 > 0:31:33Unfortunately, we've sold about 80% of what we should have done.
0:31:33 > 0:31:36It's not panic, it's just that feeling
0:31:36 > 0:31:39that you're not doing something right, you know.
0:31:39 > 0:31:42But both stalls know running a business like this
0:31:42 > 0:31:45is about taking the rough with the smooth.
0:31:46 > 0:31:51But then, I'm sure tomorrow or even Thursday, we'll be back on track.
0:31:51 > 0:31:54In the end of the month, we're always reaching the targets,
0:31:54 > 0:31:57so that's the main thing.
0:32:00 > 0:32:02It won't be venison tonight or filet steak.
0:32:02 > 0:32:04It's going to be cheese on toast.
0:32:04 > 0:32:07But you know what? Tomorrow is another day.
0:32:07 > 0:32:11With the largest parade of potential buyers in Britain
0:32:11 > 0:32:13walking past their kiosks every day,
0:32:13 > 0:32:16there'll be plenty to open up for the next morning.
0:32:26 > 0:32:29At the east end of Oxford Street,
0:32:29 > 0:32:34it's all change at one of its key Tube stations - Tottenham Court Road.
0:32:34 > 0:32:36As part of a multimillion-pound redevelopment,
0:32:36 > 0:32:39the Victorian ticket hall has been closed,
0:32:39 > 0:32:42to be replaced by a brand-new one next door.
0:32:42 > 0:32:47It's taken two years to build and cost hundred of millions of pounds.
0:32:47 > 0:32:51Station veteran Bob is there for the grand opening.
0:32:52 > 0:32:55It's been good so far. The reaction's been pretty good.
0:32:55 > 0:32:56People have been impressed.
0:32:56 > 0:32:58Looking round and seeing smiles on their faces,
0:32:58 > 0:33:00they're quite impressed with it so far.
0:33:00 > 0:33:02So, just hope it keeps going like this.
0:33:02 > 0:33:05The opening's a big deal for London Underground -
0:33:05 > 0:33:08the culmination of months of hard work.
0:33:08 > 0:33:12There's a briefing with top brass for the media and, for passengers,
0:33:12 > 0:33:15they're starting with what they call a soft opening,
0:33:15 > 0:33:18on a weekday morning in the holiday period.
0:33:18 > 0:33:19They're hoping it will weed out
0:33:19 > 0:33:22any teething problems with the new building.
0:33:22 > 0:33:24The look on some people's faces
0:33:24 > 0:33:27as they come through this morning are just unbelievable.
0:33:27 > 0:33:30We had one bloke come up with a look of bewilderment on his face
0:33:30 > 0:33:32and his first words were, "Where am I?"
0:33:32 > 0:33:34So I said, "Tottenham Court Road."
0:33:34 > 0:33:37And he didn't realise he was actually at the new station.
0:33:37 > 0:33:40One person who doesn't need a ticket
0:33:40 > 0:33:43is Transport for London Managing Director, Mike Brown.
0:33:43 > 0:33:45Greeting him is Alexander.
0:33:45 > 0:33:50- How are we doing? What do you think? - Oh, very happy about this.- Yeah?
0:33:50 > 0:33:52Feel like saying, "Ooh, we got everything."
0:33:52 > 0:33:55A little bit nervous, you know.
0:33:55 > 0:33:58When your chief executive come and see how the station is going,
0:33:58 > 0:34:00you're a bit nervous.
0:34:00 > 0:34:03I have a little butterfly flying in my tummy now.
0:34:03 > 0:34:06I'm very happy. Everything is working fine.
0:34:06 > 0:34:10But just then, the first problems begin to emerge.
0:34:13 > 0:34:15'Your key is not working?'
0:34:16 > 0:34:18The escalator has gone off.
0:34:18 > 0:34:21The emergency button was pushed downstairs.
0:34:21 > 0:34:23It was reset but it can't reset it.
0:34:23 > 0:34:26With the boss briefing the national media,
0:34:26 > 0:34:29it's vital the team get it up and running as soon as possible.
0:34:29 > 0:34:31Bob calls in the experts.
0:34:31 > 0:34:36All right, OK, cheers. Engineer's on site.
0:34:36 > 0:34:38It was quite quick, actually.
0:34:38 > 0:34:40At a quarter past eight in the morning,
0:34:40 > 0:34:42it's one thing we don't need.
0:34:45 > 0:34:49The engineers get to work and things are soon ready to move again.
0:34:51 > 0:34:54Escalator 8 is running now.
0:34:55 > 0:34:57But, no sooner have they fixed it...
0:34:57 > 0:35:02One to base. Number 13 escalator is off as well.
0:35:02 > 0:35:04..another one's down.
0:35:04 > 0:35:08The glitches which you expect... It's like moving into a new house.
0:35:08 > 0:35:12This piece is missing, that piece is missing
0:35:12 > 0:35:15and we are expecting a little bit of glitches,
0:35:15 > 0:35:18but gradually it's going to be fitting in.
0:35:18 > 0:35:20UNCLEAR MESSAGE OVER RADIO
0:35:20 > 0:35:24Yeah, escalator 13 is running now. Can we put it into service?
0:35:24 > 0:35:27New station, everybody wants to get it right.
0:35:28 > 0:35:32And, as of now, we're getting it right.
0:35:32 > 0:35:35One to base. The escalator stopped again.
0:35:36 > 0:35:39Weeding out teething problems like these
0:35:39 > 0:35:41are why they have soft openings.
0:35:41 > 0:35:44With the engineers on the scene, it's soon solved.
0:35:45 > 0:35:48We've had a few whoops with the escalators,
0:35:48 > 0:35:50but overall, it's not been too bad for the rush hour.
0:35:50 > 0:35:51I was quite impressed with it.
0:35:51 > 0:35:56'We have a good service on all lines. A good service on all lines.'
0:35:56 > 0:35:59Yeah, nice! Everybody happy.
0:35:59 > 0:36:03My customers are happy, I'm also happy.
0:36:03 > 0:36:08The old ticket hall welcomed Oxford Street customers for over 100 years.
0:36:08 > 0:36:12During its lifetime, hundreds of millions of people used it.
0:36:12 > 0:36:16It's hoped the new ticket hall will be just as successful.
0:36:25 > 0:36:28With over half a million visitors a week
0:36:28 > 0:36:30thronging the pavements of Oxford Street,
0:36:30 > 0:36:33it doesn't leave much space for staging events.
0:36:33 > 0:36:37But there is a place, down an alley off it, which has got room -
0:36:37 > 0:36:39St Christopher's Place.
0:36:41 > 0:36:45This ancient courtyard is a haven of restaurants, shops and bars,
0:36:45 > 0:36:48away from the hustle and bustle of the main street
0:36:48 > 0:36:51and the extra space makes it perfect
0:36:51 > 0:36:54for staging the events Oxford Street can't fit.
0:36:54 > 0:36:57Which is why, very early this morning,
0:36:57 > 0:37:01Matthew Harris is overseeing some construction.
0:37:01 > 0:37:05It is...heading up to half six in the morning.
0:37:05 > 0:37:08We are currently getting a stage together
0:37:08 > 0:37:10for the One Great Day event.
0:37:10 > 0:37:15One Great Day is 24 hours of organised charity fundraising
0:37:15 > 0:37:18for nearby Great Ormond Street children's hospital.
0:37:18 > 0:37:21It involves events all over the UK
0:37:21 > 0:37:25and St Christopher's Place is holding the London leg,
0:37:25 > 0:37:28which Joanne Wilkes has helped to organise.
0:37:28 > 0:37:32We did a similar benefit last year and we raised about £12,000.
0:37:32 > 0:37:35This year we're aiming for closer to...
0:37:35 > 0:37:38gosh, I don't know, £15,000, £20,000, something like that.
0:37:38 > 0:37:41The stage will host the main event today -
0:37:41 > 0:37:43a charity bike race.
0:37:43 > 0:37:46Teams of three from local shops and businesses
0:37:46 > 0:37:49have been sponsored to ride 3km on exercise bikes.
0:37:49 > 0:37:53The team with the fastest average will get a prize.
0:37:53 > 0:37:56All the money raised will be given to Great Ormond Street.
0:37:56 > 0:37:59The team get busy with the preparations.
0:37:59 > 0:38:04Out front is Simon, one of the St Christopher's Place bellboys,
0:38:04 > 0:38:08and it's his job today to attract spectators into the event.
0:38:08 > 0:38:11Good morning. It's One Great Day on St Christopher's Place today.
0:38:11 > 0:38:15Come and say hello. We've got lots of things happening all day long.
0:38:15 > 0:38:18But at this time in the morning, it's proving a hard sell.
0:38:18 > 0:38:21Good morning. One Great Day on St Christopher's Place today.
0:38:21 > 0:38:24Drop by on your lunch break. Come and say hello. Come and join us.
0:38:24 > 0:38:27- We've got lots of things happening all day long.- Thank you.- Thank you.
0:38:27 > 0:38:31At least we got an interaction. That's the struggle.
0:38:31 > 0:38:36In the courtyard, the cycling competition is about to start.
0:38:36 > 0:38:38The first team to take to the bikes
0:38:38 > 0:38:42are all staff from Oxford Street's retail association,
0:38:42 > 0:38:44the New West End Company.
0:38:44 > 0:38:47But there's a surprise for them, waiting on stage.
0:38:47 > 0:38:50They're about to get their starting orders
0:38:50 > 0:38:53from a genuine Olympic champion.
0:38:53 > 0:38:56I'm delighted to welcome to the stage Victoria Pendleton,
0:38:56 > 0:38:59double gold medal winner and silver medal winner
0:38:59 > 0:39:02and she's going to launch our very first race of the day.
0:39:02 > 0:39:07- We've got 41 races to run today. Are you ready, cyclists?- Yes.
0:39:07 > 0:39:11- OK, three, two, one... - SHE HONKS HORN
0:39:11 > 0:39:13And they're off.
0:39:15 > 0:39:19As their legs get pumping, Victoria has some words of advice.
0:39:29 > 0:39:32Before long, the New West End Company are done
0:39:32 > 0:39:34and their results are on the scoreboard.
0:39:34 > 0:39:36They're in the lead for now.
0:39:36 > 0:39:39Good cause. It was worth doing at 8am in the morning.
0:39:39 > 0:39:43But soon, other teams are hot on their heels.
0:39:43 > 0:39:44Quick, quick, quick, quick!
0:39:46 > 0:39:48Done two, 39 to go.
0:39:50 > 0:39:54Five, four, three, two, one.
0:39:54 > 0:39:57- Not quite there. - What did you do that for?
0:39:57 > 0:40:01- I was getting you going!- That was mean!- I know that was mean but, hey.
0:40:01 > 0:40:04Exhausted or not, the racers keep trying
0:40:04 > 0:40:06and the money keeps rolling in.
0:40:08 > 0:40:11- It's much better than last year. - Yeah, bigger and better.
0:40:11 > 0:40:13And we've raised more money.
0:40:13 > 0:40:16I think we could still hit our target of £20,000.
0:40:18 > 0:40:19The competition is hotting up
0:40:19 > 0:40:22but it's not just the riders that are suffering.
0:40:24 > 0:40:26We've run into a bit of a problem
0:40:26 > 0:40:29because we had three bikes here and one of them's actually broken.
0:40:29 > 0:40:32The seat just sheared off, snapped,
0:40:32 > 0:40:34so we're trying to sort out a brand-new bike.
0:40:34 > 0:40:37Margaret's on the phone, panicking.
0:40:37 > 0:40:41How quickly can we get a replacement bike?
0:40:42 > 0:40:45Oh, that's fantastic. Thank you so much.
0:40:45 > 0:40:47I'm reliably informed by the guys from Fitness First
0:40:47 > 0:40:50that we should have a replacement bike here
0:40:50 > 0:40:51within the next 10 or 15 minutes
0:40:51 > 0:40:53but, in the meantime, the show must go on.
0:40:53 > 0:40:57The new bike's half a mile away but with no van to do the swap,
0:40:57 > 0:41:01it falls to Federica to fetch it the hard way.
0:41:01 > 0:41:05So, we're going to be racing in twos until we get that third bike back.
0:41:06 > 0:41:08- Three, two, one... - HORN BLARES
0:41:08 > 0:41:10Meanwhile, the team from Cote brasserie
0:41:10 > 0:41:13are hoping to smash their previous record.
0:41:13 > 0:41:19Last year, we arrived 31st out of 44, so really, really bad.
0:41:19 > 0:41:22I promised a good lunch and a good bottle of wine
0:41:22 > 0:41:25if they come within ten places.
0:41:25 > 0:41:27You can do it! Come on!
0:41:27 > 0:41:32Come on! Go, guys, go, go! Breathe, breathe out, breathe out.
0:41:32 > 0:41:33They've got a tough task
0:41:33 > 0:41:37with the current top time of four minutes, eight, to beat.
0:41:37 > 0:41:39Come on, come on! Keep going, keep going!
0:41:39 > 0:41:42But manager Fiorenzo is not afraid to use
0:41:42 > 0:41:45all his motivational management skills.
0:41:45 > 0:41:47Speed, speed, speed! Vai, vai!
0:41:47 > 0:41:50- Even if he's forgotten they're cycling.- Run, run, run, run!
0:41:53 > 0:41:563km done in a time of 4 minutes, 47 seconds,
0:41:56 > 0:41:59isn't going to trouble the leaderboard,
0:41:59 > 0:42:03but it leaves them well ahead of last year's 31st place.
0:42:03 > 0:42:04Whoo!
0:42:05 > 0:42:08Federica's back with the replacement bike,
0:42:08 > 0:42:13- just in time for the last teams.- So, we've got three people racing again.
0:42:13 > 0:42:15Two Ks to go.
0:42:15 > 0:42:18The day and the competition are almost over
0:42:18 > 0:42:20and the fundraisers are optimistic.
0:42:20 > 0:42:23The bucket is full, so we're really stoked.
0:42:23 > 0:42:26We made out £12,000 target, but that's not enough.
0:42:26 > 0:42:28We're carrying on. We're going to try and hit £20,000.
0:42:28 > 0:42:31There's loads of people drinking now, so if they can afford £5
0:42:31 > 0:42:34for a pint of beer, they can stick a couple of quid in the bucket.
0:42:34 > 0:42:39In total, St Christopher's Place has raised £15,000,
0:42:39 > 0:42:4325% more than the previous year, smashing their targets.
0:42:43 > 0:42:47There was a 5% increase in footfall across the day
0:42:47 > 0:42:50and 18,000 social media mentions.
0:42:50 > 0:42:53It's good news for the children of Great Ormond Street
0:42:53 > 0:42:56and proves that visitors to Oxford Street
0:42:56 > 0:42:58can be a generous lot on a good day.
0:42:58 > 0:43:02Meanwhile, the organisers can relax and start enjoying one great night.
0:43:02 > 0:43:04- He doesn't do hugs.- No.