0:00:02 > 0:00:04It's the most famous shopping street in the world,
0:00:04 > 0:00:07in the heart of Britain's capital city -
0:00:07 > 0:00:12a mile and a half long, with 30 million visitors each year,
0:00:12 > 0:00:14with some of the world's most famous shops,
0:00:14 > 0:00:17- biggest stars...- Kate Moss. - CHEERING
0:00:17 > 0:00:21- ..and busiest stations. - Sorry, guys, stand back for me!
0:00:21 > 0:00:24What does it take to keep it running 24 hours a day...
0:00:24 > 0:00:27It's the busiest street in the world, so needs constant attention.
0:00:27 > 0:00:30- ..seven days a week?- Oi! Clear off!
0:00:30 > 0:00:33You're going to be arrested on suspicion of attempted theft.
0:00:33 > 0:00:35Are you ready, London?
0:00:35 > 0:00:38A street that never sleeps.
0:00:38 > 0:00:41This sort of thing wouldn't happen anywhere else.
0:00:42 > 0:00:44Oxford Street.
0:00:45 > 0:00:49Coming up, plain-clothes police on patrol
0:00:49 > 0:00:52uncover a suspected phone scam.
0:00:56 > 0:00:59An underwear designer gets her knickers in a twist
0:00:59 > 0:01:04- getting her new collection ready. - It's a complete nightmare.- Yeah.
0:01:04 > 0:01:08The high-end food coming to a table near you.
0:01:08 > 0:01:12A charity shop's on the hunt for fancy fashion items.
0:01:12 > 0:01:15Huh! That's paid off, ain't it?
0:01:15 > 0:01:17And last orders, please.
0:01:17 > 0:01:22The police licensing team crack down on unruly pubs and clubs.
0:01:22 > 0:01:26It's now five to one in the morning, there are people outside drinking,
0:01:26 > 0:01:28so we need to see a copy of the licence, please.
0:01:31 > 0:01:36Keeping Oxford Street and the surrounding West End of London safe
0:01:36 > 0:01:38is a police team dedicated to making sure
0:01:38 > 0:01:41the visitor and tourist hot spots are free from trouble.
0:01:43 > 0:01:47And one of their most experienced plain-clothes operatives
0:01:47 > 0:01:49is Acting Sergeant Darren Bond.
0:01:49 > 0:01:52He and his team run regular undercover patrols.
0:01:52 > 0:01:56The main thing they're on the lookout for today is pickpocketing.
0:01:56 > 0:02:00If they suspect someone, they'll stop and question them.
0:02:00 > 0:02:04What they've learnt over the years is they never know what they might find.
0:02:04 > 0:02:08So, it's a Friday evening. Everybody's filed out of work.
0:02:08 > 0:02:10They're going home for the weekend.
0:02:10 > 0:02:13Unfortunately, that means a lot of them are going to take home
0:02:13 > 0:02:16their laptops, do a bit of work over the weekend.
0:02:16 > 0:02:19That's gold dust for the thieves.
0:02:19 > 0:02:22And on their way from Oxford Street to Covent Garden,
0:02:22 > 0:02:26Darren gets a call from two of his team.
0:02:26 > 0:02:28They've seen a man acting suspiciously
0:02:28 > 0:02:30in and around some local pubs.
0:02:30 > 0:02:34He won't tell them much, professing to speak little English.
0:02:34 > 0:02:37All he has said is he's Afghan, 17 years old
0:02:37 > 0:02:40and that he can't remember his date of birth.
0:02:40 > 0:02:43He's been in the country 14 years but he doesn't speak English.
0:02:43 > 0:02:46His date of birth is crucial to identify who he is
0:02:46 > 0:02:48and whether he's in the country legitimately.
0:02:48 > 0:02:50When did you come England?
0:02:51 > 0:02:56- When? Which year?- You're smiling. You think this is funny, don't you?
0:02:56 > 0:03:00No answers from you, definitely cuffs, police station.
0:03:00 > 0:03:05If I can get details from you, maybe you walk.
0:03:05 > 0:03:08But Darren's communication skills aren't working.
0:03:08 > 0:03:11With so many foreign nationals to deal with in London,
0:03:11 > 0:03:15the police use a commercial telephone translation service,
0:03:15 > 0:03:17which PC Pace puts into practice.
0:03:19 > 0:03:21Can you ask this man, does he have a visa?
0:03:22 > 0:03:25Even with an interpreter, the man doesn't want to say much.
0:03:25 > 0:03:29Tell him, I don't care why he's here, what is his date of birth?
0:03:31 > 0:03:33You know your date of birth, don't you?
0:03:33 > 0:03:36I think your English is better than you're telling me
0:03:36 > 0:03:38and your English is better than my Pashtun.
0:03:38 > 0:03:41But we have an interpreter now and you're still being difficult.
0:03:41 > 0:03:46So, if you know how old you are, how do you not know your date of birth?
0:03:46 > 0:03:49So now I'm making inquiries on the scant details
0:03:49 > 0:03:51we've got out of the gentleman
0:03:51 > 0:03:54with immigration services, to see if he's known to them.
0:03:54 > 0:03:58The team are increasingly convinced the man's evasiveness
0:03:58 > 0:04:01is because he shouldn't be in the UK at all.
0:04:01 > 0:04:02You're here illegally, aren't you?
0:04:02 > 0:04:05Can you ask him, please, what's your date of birth?
0:04:06 > 0:04:09TRANSLATOR SPEAKS IN PASHTUN
0:04:09 > 0:04:11MAN REPLIES IN PASHTUN
0:04:11 > 0:04:14- TRANSLATOR ON PHONE: - 'September 6th, 1998.'
0:04:14 > 0:04:166th September, 1998, his date of birth.
0:04:16 > 0:04:18'Can you repeat that, please?'
0:04:18 > 0:04:21Did you come here on the back of a lorry?
0:04:21 > 0:04:23With the man continuing to be difficult
0:04:23 > 0:04:27and his immigration status dubious, they decide to make the arrest.
0:04:27 > 0:04:29Can you explain to this man,
0:04:29 > 0:04:31you're under arrest for being an illegal immigrant
0:04:31 > 0:04:33in this country and you're coming back with us
0:04:33 > 0:04:35to the police station for some questions.
0:04:35 > 0:04:40And immigration offences aren't his only contravention.
0:04:40 > 0:04:44I'm also arresting you for suspicion of possession of a class B drug.
0:04:44 > 0:04:47The gentleman has been given ample opportunity
0:04:47 > 0:04:49to provide his details
0:04:49 > 0:04:51or substantiate if he's legally in the country.
0:04:51 > 0:04:53He's not been able to do that.
0:04:53 > 0:04:57I'm fairly certain he's here illegally. Good spot by the guys.
0:04:57 > 0:05:01Not the offence we're looking for, but ways and means.
0:05:01 > 0:05:05They take the man back to the station where Darren books him in.
0:05:05 > 0:05:09He'll be later passed on to Immigration Services.
0:05:09 > 0:05:11It's more testimony to the team's skills
0:05:11 > 0:05:15in spotting suspicious behaviour.
0:05:15 > 0:05:17And a few days later, two of the team,
0:05:17 > 0:05:20PCs James Drummond and Brad Pace, are out again,
0:05:20 > 0:05:23looking for people acting suspiciously,
0:05:23 > 0:05:26and they know just what they're looking for.
0:05:26 > 0:05:28Not the clothing, not the nationality,
0:05:28 > 0:05:31it's rather the out-of-character behaviour.
0:05:31 > 0:05:36Bumping into people, walking, following people should stick out.
0:05:36 > 0:05:40But they're hard to pick out. They are getting incredibly savvy
0:05:40 > 0:05:43about their own antisurveillance techniques.
0:05:43 > 0:05:45But perhaps not savvy enough.
0:05:45 > 0:05:48James spots a couple of men across the street
0:05:48 > 0:05:52- and thinks immediately something's not right.- Where am I looking?
0:05:52 > 0:05:54Right-hand side, straight ahead, beyond,
0:05:54 > 0:05:57literally walking through the scaffolding now.
0:06:00 > 0:06:03One of them is consistently looking into the cafes,
0:06:03 > 0:06:06looked into the sandwich bar.
0:06:06 > 0:06:09We'll follow them to see what their behaviour is like.
0:06:09 > 0:06:13PC Pace suspects the men might be thieves.
0:06:13 > 0:06:15They're looking for opportunities,
0:06:15 > 0:06:18so bags on the floor,
0:06:18 > 0:06:20phones on the tables.
0:06:20 > 0:06:22They might be able to go in in ones or twos, distract someone.
0:06:22 > 0:06:25That's when an offence is likely to take place,
0:06:25 > 0:06:28so we'll just try and watch what happens.
0:06:28 > 0:06:30They start to follow.
0:06:30 > 0:06:33The suspects have yet to actually make a move
0:06:33 > 0:06:35and the longer the officers follow them,
0:06:35 > 0:06:37the bigger the risk they'll be spotted.
0:06:37 > 0:06:42I saw them there, split off and one was on either side of the road,
0:06:42 > 0:06:45trying to increase their chances.
0:06:45 > 0:06:47If they split, I'll take blue and you take black.
0:06:47 > 0:06:50The suspects are joined by a third man.
0:06:50 > 0:06:54Just as James and Brad are debating stopping them,
0:06:54 > 0:06:57the suspects talk to another man on the street.
0:06:57 > 0:07:00James has a word with the man they spoke to.
0:07:10 > 0:07:12Thank you.
0:07:22 > 0:07:25If the men are selling phones in this way,
0:07:25 > 0:07:27James suspects they'll be stolen ones.
0:07:27 > 0:07:30It's enough to warrant a stop and search.
0:07:30 > 0:07:33PC Pace catches up with the third man.
0:07:33 > 0:07:36- English?- No.
0:07:38 > 0:07:40MAN SPEAKS IN INDISTINGUSHABLE ENGLISH
0:07:40 > 0:07:42I've seen you talking with these people.
0:07:42 > 0:07:45Stand up against the wall for me.
0:07:45 > 0:07:50- Stand up against the wall. Have you got ID, passport?- ID?- Passport?
0:07:50 > 0:07:54- Yes, you do. ID. - Later, the team search the men.
0:07:54 > 0:07:58Stay there, otherwise I'll put you in handcuffs. Stay there.
0:07:58 > 0:08:01And what they find surprises even them.
0:08:01 > 0:08:03These two have got the same IMEI written on the back.
0:08:10 > 0:08:13Oxford Street might have a lot of stores,
0:08:13 > 0:08:16but very few of them are charity shops.
0:08:16 > 0:08:21In fact, there's only one in the area - the Salvation Army shop.
0:08:21 > 0:08:24It's run by manager Natalie.
0:08:24 > 0:08:28£80 altogether. Thank you very much.
0:08:28 > 0:08:30Have a lovely day. Bye.
0:08:30 > 0:08:33She's worked here for 16 years
0:08:33 > 0:08:35and, over that time, has made a big effort
0:08:35 > 0:08:38to make the store meet the demands of the location.
0:08:38 > 0:08:41I've tried very hard to build up a special boutique shop
0:08:41 > 0:08:45and to build up something that is really quite good now.
0:08:45 > 0:08:48Lots of vintage stuff, lots of designer stuff.
0:08:48 > 0:08:51Being based in such a prestigious shopping area,
0:08:51 > 0:08:55she relies on offering big labels and high-quality garments.
0:08:55 > 0:08:57Designer stuff sells the best.
0:08:57 > 0:08:59Look at that - Louboutin.
0:08:59 > 0:09:02This is American Apparel, still got the labels on.
0:09:02 > 0:09:07Beautiful party dress, can't go wrong with that. Lovely.
0:09:07 > 0:09:10This wonderful, wonderful dress. Hasn't been worn.
0:09:10 > 0:09:15It retails at £1,500. £150 we've priced it for.
0:09:15 > 0:09:18It's still here. Doesn't want to get married.
0:09:20 > 0:09:24But unlike the other stores on the street,
0:09:24 > 0:09:27she's reliant on donations and recently,
0:09:27 > 0:09:32the upmarket garments she craves have been few and far between.
0:09:32 > 0:09:35She aims to make £600 a day.
0:09:35 > 0:09:39We have achieved £364.90...
0:09:41 > 0:09:45..which is OK but, hmm, not good enough.
0:09:45 > 0:09:48However, Natalie's come up with a plan to improve her takings.
0:09:48 > 0:09:51She's going to trial a new bag-drop scheme
0:09:51 > 0:09:55to encourage the affluent residents around Oxford Street
0:09:55 > 0:09:58to donate their unwanted high-class clothing.
0:09:58 > 0:10:02And the first day of the scheme is today.
0:10:02 > 0:10:03I am so excited.
0:10:03 > 0:10:07I am absolutely bursting with joy just to see what happens.
0:10:07 > 0:10:09Hopefully, our fortunes will change
0:10:09 > 0:10:11because we're going to see what we get.
0:10:11 > 0:10:15The success of her plan now rests with collectors Tony and Dale,
0:10:15 > 0:10:18who've come all the way from Northampton to help with the trial.
0:10:18 > 0:10:22- Natalie.- Hi, Tony, hi. How are you? - We spoke on the phone.
0:10:22 > 0:10:24Good, good, good. How many bags are you going to put out?
0:10:24 > 0:10:29- We've got a target of 500 bags.- Wow. - We'll collect on Friday.
0:10:29 > 0:10:32- On Friday and then we can see what we're going to get from that.- Yes.
0:10:32 > 0:10:35They get to work, dropping off 500 bags
0:10:35 > 0:10:38in the surrounding residential areas.
0:10:38 > 0:10:40There we go - Oxford Street, eh.
0:10:44 > 0:10:46Hello, is it possible to leave some bags with you? I wasn't sure.
0:10:59 > 0:11:01We've walked just over four miles.
0:11:01 > 0:11:04This is bag number 500, the last one,
0:11:04 > 0:11:07and this is the letterbox that that will be going through,
0:11:07 > 0:11:09so let's wish it luck.
0:11:13 > 0:11:16I'm hoping for quality rather than quantity.
0:11:16 > 0:11:17I'm going home to soak my feet.
0:11:17 > 0:11:19Hopefully, fingers crossed,
0:11:19 > 0:11:22that will work and we'll see what happens.
0:11:24 > 0:11:27It's been two days since the bags were dropped.
0:11:27 > 0:11:30This morning Tony and Dale are back to trawl the streets,
0:11:30 > 0:11:34trying to spot their trademark white and red bags.
0:11:34 > 0:11:38Big day for us today. We're not sure what we'll pick up.
0:11:38 > 0:11:40I'm pretty excited.
0:11:40 > 0:11:43It's just like Christmas, wait and see what we can get.
0:11:44 > 0:11:47At first, business is slow.
0:11:48 > 0:11:50This is our possible worst nightmare.
0:11:50 > 0:11:54We're driving round and we can't really find any bags at the moment.
0:11:56 > 0:12:00I'm not sure, I think, down there, there was a bag.
0:12:00 > 0:12:04Yeah, there is, there is. There's bags down there.
0:12:04 > 0:12:08You can't get a vehicle in. Dale, it's going to be a little walk.
0:12:10 > 0:12:14- You're not getting the first bag! - Yeah.- No, no.- Yeah.
0:12:14 > 0:12:17The first one's mine!
0:12:17 > 0:12:20- Oh!- I got it.- I let him have it!
0:12:20 > 0:12:23Soon, the bags are coming thick and fast.
0:12:23 > 0:12:25There's two more. When you start picking the bags up
0:12:25 > 0:12:27and you see the first few, it lifts you.
0:12:27 > 0:12:30You start getting excited with it and expecting more bags,
0:12:30 > 0:12:33- which we'll get, won't we?- Yeah.
0:12:35 > 0:12:38- There's something heavy in that one. - It's rubbish.
0:12:40 > 0:12:44There's two or three down there. Got that. That's a big one.
0:12:44 > 0:12:48What started off as being a little bit slow has more than picked up.
0:12:49 > 0:12:53That's great. Thank you very much for that. Much appreciated.
0:12:54 > 0:12:56Right, that was good.
0:12:56 > 0:13:00And with that, Tony and Dale's bag collection is complete.
0:13:00 > 0:13:02They head back to the shop.
0:13:02 > 0:13:05I'm quite impressed with how generous it is around here.
0:13:05 > 0:13:07It's been quite surprising.
0:13:07 > 0:13:11- Tony, Dale, fantastic!- Bags, bags. - Woo-hoo!
0:13:11 > 0:13:14Time to see what treasure they've managed to unearth.
0:13:14 > 0:13:16Nice coat there. That is a nice one.
0:13:16 > 0:13:21- Oh, my gosh - Burberrys! How cool is that?- And that was the first bag.
0:13:21 > 0:13:23Oh, it was the first one? Oh!
0:13:23 > 0:13:27- Exciting!- Ben Sherman. - Ben Sherman, J Crew...
0:13:27 > 0:13:32- Huh, that's paid off, ain't it? - Yeah. Did we do well?
0:13:32 > 0:13:35You did very well. It's like Christmas time.
0:13:35 > 0:13:39You open the bag and think, "Oh, what am I going to get?"
0:13:39 > 0:13:44Wow, that's brill. Hugo Boss. Really good, expensive ties.
0:13:44 > 0:13:49Another Burberry - woo-hoo! Got to get it out as soon as possible.
0:13:49 > 0:13:55I'll get £75 for that. Yeah, I will. Thank you very, very much.
0:13:55 > 0:14:00For Natalie, her idea for the trial has paid off handsomely.
0:14:00 > 0:14:03'Today has been an amazing day. The only downside,'
0:14:03 > 0:14:06the wedding dress is still here, but it's off the wall
0:14:06 > 0:14:09and, hopefully, we can get her out of the door.
0:14:09 > 0:14:14And since we filmed, the bag scheme was extended.
0:14:14 > 0:14:17- Takings at the store have nearly trebled.- Home, James!
0:14:17 > 0:14:22That dress, however, is still waiting to be sold.
0:14:28 > 0:14:33Oxford Street is far more than just a mile-and-a-half stretch of shops.
0:14:35 > 0:14:37The 30 million visitors it attracts each year
0:14:37 > 0:14:43and £5 billion of turnover means it's responsible for thousands of jobs
0:14:43 > 0:14:47and millions of pounds of orders all over the UK.
0:14:48 > 0:14:52It's a delicate spider's web of industry and creativity,
0:14:52 > 0:14:55as Naomi De Haan knows all too well.
0:14:55 > 0:14:59She runs a boutique lingerie business, designing bras and knickers
0:14:59 > 0:15:04embellished with jewellery, which sell for upwards of £100 a piece.
0:15:04 > 0:15:06For her business to succeed,
0:15:06 > 0:15:10she's reliant on her own team coming up with innovative designs
0:15:10 > 0:15:12and a factory in Wales to make them,
0:15:12 > 0:15:17and both parties could be on the verge of a huge breakthrough.
0:15:17 > 0:15:19Naomi's been offered a meeting
0:15:19 > 0:15:22with buyers for a major Oxford Street store,
0:15:22 > 0:15:25interested in collaboration with her brand.
0:15:25 > 0:15:28Our dream would be to be on Oxford Street.
0:15:28 > 0:15:30That would be the best thing ever.
0:15:30 > 0:15:33This collaboration with the well-known chain
0:15:33 > 0:15:36has the potential to catapult Naomi into the big leagues,
0:15:36 > 0:15:40with a possible collection at their flagship Oxford Street store.
0:15:40 > 0:15:42Um...
0:15:42 > 0:15:44But to make an impact on the buyers,
0:15:44 > 0:15:49she needs to impress them with samples of her best new designs,
0:15:49 > 0:15:53so today, she and her design team are on their way to Wales
0:15:53 > 0:15:57to have samples of her new collection made up for the first time.
0:15:59 > 0:16:04James Mellor runs the textiles factory in Tredegar, south Wales,
0:16:04 > 0:16:06that will make the samples.
0:16:06 > 0:16:09He knows just how tough the industry can be.
0:16:09 > 0:16:12I would say out of ten start-ups,
0:16:12 > 0:16:16maybe one goes through, to go on to another season,
0:16:16 > 0:16:20so it's quite a high mortality rate for these people, really,
0:16:20 > 0:16:23that want to start designer brands.
0:16:23 > 0:16:25You get lots of companies that come there.
0:16:25 > 0:16:27You do one season with them,
0:16:27 > 0:16:30everybody thinks you're automatically going to become
0:16:30 > 0:16:34rich overnight and don't realise the struggles that are involved with it.
0:16:34 > 0:16:36This is the only sampling time we have with James,
0:16:36 > 0:16:39so we really need to get these done today, otherwise we're in trouble.
0:16:43 > 0:16:46They arrive at the factory and get straight to work.
0:16:46 > 0:16:50James doesn't make much from sampling,
0:16:50 > 0:16:53but an Oxford Street store collection for Naomi
0:16:53 > 0:16:55could mean a big order for him and his factory,
0:16:55 > 0:16:58the last of its type in the Welsh Valleys.
0:16:58 > 0:17:02The sampling process is probably the most important stage, really,
0:17:02 > 0:17:04because until you actually cut the material
0:17:04 > 0:17:06and start putting it together,
0:17:06 > 0:17:08you don't know whether these things are going to work.
0:17:08 > 0:17:13They've all got to be hand-marked in, hand-cut, so it does take time.
0:17:13 > 0:17:16Naomi and her design team have brought tech packs -
0:17:16 > 0:17:19patterns and templates that explain
0:17:19 > 0:17:22how each of their garments is to be made. But...
0:17:23 > 0:17:27Right, ladies, can we have your attention for five minutes
0:17:27 > 0:17:30cos I think there's an issue with the packs.
0:17:30 > 0:17:33- ..James has found a problem. - With what?- Tech packs.
0:17:33 > 0:17:37- Oh, no. The ones we literally just gave...?- Yeah.
0:17:43 > 0:17:45Naomi needs to sample ten tech packs
0:17:45 > 0:17:48but she's not remembered to bring them all.
0:17:48 > 0:17:53We have forgotten the Louisa thong patterns
0:17:53 > 0:17:58and the Louisa thong sample and the Louisa high-waist brief patterns.
0:17:59 > 0:18:03It's frustrating but James has seen it before.
0:18:03 > 0:18:06Because these are new brands, you've got to try and train
0:18:06 > 0:18:10and educate the designers into how WE work.
0:18:10 > 0:18:12This should have all been done by them
0:18:12 > 0:18:15and presented to us before coming to the factory.
0:18:17 > 0:18:21And it's not long before other problems start to emerge.
0:18:21 > 0:18:23We're just about to put the rings on.
0:18:23 > 0:18:26- Is this the first one that's been done?- Yeah.
0:18:26 > 0:18:28It's supposed to be sewn here and here.
0:18:40 > 0:18:42The pattern is asymmetrical.
0:18:42 > 0:18:46It looks like the cup seam on one side is longer than on the other.
0:18:46 > 0:18:50- Frustration is growing. - There's a 3.4cm difference.
0:18:50 > 0:18:52One of them is wrong.
0:18:54 > 0:18:57A previous generation of this suspender belt was made here,
0:18:57 > 0:18:59but it's since been updated
0:18:59 > 0:19:03and there's now confusion over which version is which.
0:19:03 > 0:19:06- That's zigzag, that's coverstitch. - Yeah, we stopped using this.
0:19:06 > 0:19:11The other sample that you think is correct is not because you've got...
0:19:11 > 0:19:13- The wrong elastic.- Yeah.
0:19:13 > 0:19:17Naomi's spec has changed but the information wasn't passed on.
0:19:17 > 0:19:20You should just send one sample that's correct
0:19:20 > 0:19:24- and that should be it. - And now she's lost another piece.
0:19:24 > 0:19:27They're both different, both incorrect in different ways.
0:19:27 > 0:19:29It's a complete nightmare.
0:19:30 > 0:19:33Naomi's day is rapidly unravelling.
0:19:33 > 0:19:36We needed to sample eight garments today
0:19:36 > 0:19:39and it's 2.30, we've only done half of one.
0:19:39 > 0:19:43With four of ten items now dead in the water,
0:19:43 > 0:19:46Naomi's quickly losing control of the situation.
0:19:48 > 0:19:51Later, can Naomi salvage her samples
0:19:51 > 0:19:54in time to impress the Oxford Street buyers?
0:19:54 > 0:19:59We need to fix everything, otherwise we're in trouble.
0:20:05 > 0:20:09PC Drummond and PC Pace have stopped three men,
0:20:09 > 0:20:12who they spotted acting suspiciously.
0:20:12 > 0:20:16As the officers followed the suspects, they saw one of them
0:20:16 > 0:20:19offering to sell a phone to a stranger on the street.
0:20:23 > 0:20:25- Thank you.- James's first thought
0:20:25 > 0:20:28is that they might be trying to sell stolen phones.
0:20:28 > 0:20:32Stay there, otherwise I'll put you in handcuffs. Stay there!
0:20:32 > 0:20:34The men have some explaining to do.
0:20:42 > 0:20:46The men are Romanian and say they don't speak much English.
0:20:46 > 0:20:50We're going to get a translator on the phone so we can talk properly.
0:20:50 > 0:20:52- Listen. Listen.- Hello?
0:20:52 > 0:20:56Between them, the men have a series of high-end phones.
0:20:58 > 0:21:03Now confident that something isn't right, PC Pace calls in backup.
0:21:03 > 0:21:06We've stopped three guys and there's about five phones at the moment.
0:21:06 > 0:21:09If you can get here sharpish, that would be awesome.
0:21:09 > 0:21:11We have a great deal of high-value phones -
0:21:11 > 0:21:16Samsung S5's, an iPhone, possible 5.
0:21:16 > 0:21:19Until we can determine whether they're stolen or not,
0:21:19 > 0:21:21we have to treat it as suspicious.
0:21:21 > 0:21:25PC Drummond gets back in touch with the telephone translator service.
0:21:25 > 0:21:29The gentleman has, through LanguageLine, informed us
0:21:29 > 0:21:31that the phones are all his, he's got the chargers for them
0:21:31 > 0:21:35and he's trying to generate money to get his way back to his own country.
0:21:35 > 0:21:39It sounds a plausible explanation but James isn't convinced.
0:21:39 > 0:21:43If you can explain to him that we find it suspicious
0:21:43 > 0:21:45that he would try to sell to somebody
0:21:45 > 0:21:47just walking down the street,
0:21:47 > 0:21:51so we are searching him, his friends and the phones
0:21:51 > 0:21:54to find out whether he has any stolen property
0:21:54 > 0:21:57or the phones are stolen. Cam you explain that for me?
0:21:57 > 0:21:59The backup has arrived.
0:21:59 > 0:22:03The men are searched and chargers that match the phones are discovered.
0:22:03 > 0:22:06As they investigate further, things get murkier.
0:22:06 > 0:22:09- These two have got the same IMEI written on the back.- Really?
0:22:09 > 0:22:13The IMEI number for the phone should be like a numberplate for a car,
0:22:13 > 0:22:15so should be different for every single phone.
0:22:15 > 0:22:18However, on getting into the phone, we've then conducted the IMEI check
0:22:18 > 0:22:22and they're all different from what they say on the back of the phone,
0:22:22 > 0:22:24which leads us to believe that they are clone phones.
0:22:24 > 0:22:28It's not possible for legitimately manufactured phones
0:22:28 > 0:22:31to share IMEI numbers and the numbers on the case
0:22:31 > 0:22:35ought to match the ones that come up onscreen, but they don't.
0:22:35 > 0:22:38THEY SPEAK IN NATIVE TONGUE
0:22:38 > 0:22:41So, you paying £80 for it or £70 for it,
0:22:41 > 0:22:43there's got to be something fishy.
0:22:43 > 0:22:47I've dealt with these before and this is a fake phone.
0:22:47 > 0:22:48They're not real phones.
0:22:48 > 0:22:51They work the same as phones, the cameraphone works,
0:22:51 > 0:22:53but it's a fake phone.
0:22:53 > 0:22:56My colleague saw you trying to sell it to people.
0:22:58 > 0:23:03- No.- James and Brad think they might have uncovered a hi-tech scam.
0:23:04 > 0:23:07The phones are cloned fakes and the officers think
0:23:07 > 0:23:11they've been presented as the genuine article and offered for cash.
0:23:11 > 0:23:15You're all under arrest. You're going to a local police station
0:23:15 > 0:23:20for possession of articles used to commit fraud, all right.
0:23:21 > 0:23:26- Original.- No. You know! Look at your face. You know.- Original.
0:23:26 > 0:23:30Yeah, of course. They won't even work. I can tell by this button.
0:23:30 > 0:23:33Look at that button and look at that button.
0:23:33 > 0:23:38- Is iPhone cinco, no?- No. - Si. Original.
0:23:38 > 0:23:41While they wait for transport to the police station,
0:23:41 > 0:23:43James reflects on a surprising outcome.
0:23:43 > 0:23:46It wasn't, necessarily, what we were looking for.
0:23:46 > 0:23:48It was a gut instinct thing, I have to admit.
0:23:48 > 0:23:52The men are all put in the back of the police van
0:23:52 > 0:23:55and taken to the station, where they're booked in.
0:23:56 > 0:23:58It was a very good spot by James.
0:23:58 > 0:24:00He spotted the two individuals a long way off
0:24:00 > 0:24:02and we've seen the two males on opposite sides of the street,
0:24:02 > 0:24:05ticking all the right boxes. It's the behaviour which stands out.
0:24:05 > 0:24:08Turns out they had three Samsung Galaxys
0:24:08 > 0:24:11and one iPhone 6, all of which were fake.
0:24:16 > 0:24:19Later, the ORB team are back on patrol,
0:24:19 > 0:24:23on the trail, this time, of unruly pubs and clubs.
0:24:23 > 0:24:26I think there's sufficient here for a section 19,
0:24:26 > 0:24:28just to bring it up to speed.
0:24:35 > 0:24:38Within 1km of Oxford Street,
0:24:38 > 0:24:41there's estimated to be up to 3,000 restaurants.
0:24:41 > 0:24:45The trade is fuelled by the millions of visitors the street generates.
0:24:45 > 0:24:48It's a competitive market.
0:24:48 > 0:24:5227% of independent restaurants close within a year of opening
0:24:52 > 0:24:55and 62% within four years.
0:24:55 > 0:24:57Let's go!
0:24:57 > 0:25:00But just what does it take for the luxury restaurants
0:25:00 > 0:25:04in the Oxford Street area to ensure they maintain a competitive edge?
0:25:06 > 0:25:08According to butcher Peter Allen,
0:25:08 > 0:25:12much of it is down to the quality of the produce they use.
0:25:12 > 0:25:14This is the centre of London
0:25:14 > 0:25:17and it attracts the richest people in the world
0:25:17 > 0:25:20and it's absolutely essential that they've got the best product
0:25:20 > 0:25:22because it's a fiercely competitive market.
0:25:25 > 0:25:29Peter supplies many of the leading Michelin-starred chefs in the area
0:25:29 > 0:25:33and today, he's come to try and sell one of his regular clients
0:25:33 > 0:25:38some of the most valuable meat in the world - Wagyu beef.
0:25:39 > 0:25:42COWS MOO
0:25:42 > 0:25:47Wagyu is a Japanese breed of cow revered for its flavour.
0:25:47 > 0:25:51It costs around twice the price of other high-end meats. Why?
0:25:51 > 0:25:55Well, the answer lies 100 miles away at Earl Stonham Farm in Suffolk.
0:25:57 > 0:25:59Hello, my darlings. Off you go.
0:25:59 > 0:26:03Andrew Deacon has one of the few herds of Wagyu cattle in the UK.
0:26:03 > 0:26:08The point about Wagyu is that they mature much more slowly
0:26:08 > 0:26:10than average cattle.
0:26:10 > 0:26:12There was a natural propensity of the Wagyu
0:26:12 > 0:26:15to store fat in its muscle
0:26:15 > 0:26:20and the taste in beef is very much in the fat
0:26:20 > 0:26:27and this produces this wonderful taste when it is cooked.
0:26:27 > 0:26:30To make sure they reach the perfect balance of fat,
0:26:30 > 0:26:32their feed is carefully monitored.
0:26:32 > 0:26:37We have a specialist nutritionist who formulates the food recipes.
0:26:37 > 0:26:40We feed them a very rich energy diet
0:26:40 > 0:26:42just to make sure they're full of energy
0:26:42 > 0:26:45and they're producing the quality
0:26:45 > 0:26:49and the taste that we want in that end product in the restaurants,
0:26:49 > 0:26:51so the recipe's... It's not highly guarded,
0:26:51 > 0:26:55but it's one that we don't want to let out.
0:26:59 > 0:27:02The special quality of the meat becomes apparent
0:27:02 > 0:27:05once on the butcher's table.
0:27:05 > 0:27:08So this is marbling. That's the flavour.
0:27:08 > 0:27:11That's what everyone loves. Everyone's mad for the marbling.
0:27:11 > 0:27:13It's just a little thin piece of fat
0:27:13 > 0:27:15but it goes all the way through the meat
0:27:15 > 0:27:17and gives it the juice, the flavour.
0:27:18 > 0:27:22Once cut up, the meat's ready for Peter to take to Oxford Street.
0:27:25 > 0:27:29But it's not just bespoke meat that's in demand for the area's top chefs.
0:27:31 > 0:27:34In the Thames estuary, another luxury food product,
0:27:34 > 0:27:38that will end up on Oxford Street shoppers' plates, is being prepared.
0:27:38 > 0:27:40Mersea Island in Essex is home
0:27:40 > 0:27:43to some of the most prized remaining British oysters
0:27:43 > 0:27:47and Graham Larkin is busy dredging for them.
0:27:47 > 0:27:50The oysters are cultivated in lanes on the seabed
0:27:50 > 0:27:53and dredged up in these cages.
0:27:54 > 0:27:57Each load is sorted by hand,
0:27:57 > 0:28:01the mature oysters separated and everything else thrown back in.
0:28:01 > 0:28:02Here's a lovely little oyster.
0:28:02 > 0:28:05Nice deep cup on it so it will have plenty of meat in it.
0:28:05 > 0:28:07Ideal for the London restaurants.
0:28:10 > 0:28:13Back onshore, the mud and silt are washed off.
0:28:15 > 0:28:17Once clean, they're sorted by size
0:28:17 > 0:28:20and any that haven't survived can be removed.
0:28:20 > 0:28:23The way to tell if they're dead is to give them a tap
0:28:23 > 0:28:25and if they're hollow, you know they're dead.
0:28:25 > 0:28:28You wouldn't want that in your mouth, would you?
0:28:28 > 0:28:31The boxed and sorted oysters spend 42 hours
0:28:31 > 0:28:35in constantly filtered water to remove any impurities.
0:28:35 > 0:28:40Although oysters make up the bulk of their business, the company supply
0:28:40 > 0:28:43all sorts of other luxury seafood to Oxford Street.
0:28:43 > 0:28:47Here we go. That's a nice healthy one, male.
0:28:47 > 0:28:49They're looking for the best quality for their customers
0:28:49 > 0:28:52cos they're paying premium price, so they want them nice and fresh, firm,
0:28:52 > 0:28:54plenty of meat on them.
0:28:54 > 0:28:57If we don't meet that standard, we don't get their business.
0:28:59 > 0:29:04Oysters that have been filtered for two days are now ready for packaging.
0:29:06 > 0:29:11By 5am, delivery driver Dave is loading them into his van,
0:29:11 > 0:29:13ready to hit the streets of the West End.
0:29:13 > 0:29:16We've got everything from the oysters,
0:29:16 > 0:29:20you've got live lobsters, live crabs, you've got dressed crabs.
0:29:20 > 0:29:23I think if it comes out the sea, we supply it.
0:29:23 > 0:29:27Shellfish doesn't keep, so the best restaurants need daily supplies.
0:29:30 > 0:29:32One box of crabs.
0:29:34 > 0:29:36That's the first one done.
0:29:36 > 0:29:39The next one's just up here. It's Quaglino's.
0:29:39 > 0:29:43One box of Canadian lobsters, live.
0:29:43 > 0:29:46Morning, Henry, got your lobsters for you.
0:29:47 > 0:29:51I've got a box of cockles for you at the back door. Done.
0:29:52 > 0:29:55Morning, sir. Scallops for you.
0:29:55 > 0:29:58Tiger prawns and dressed crab.
0:29:58 > 0:30:01That's my favourite delivery of the day - the last delivery.
0:30:04 > 0:30:07- There you go. See you later. Cheers. - Thank you very much.
0:30:08 > 0:30:10The seafood's arrived
0:30:10 > 0:30:13and the bespoke Japanese-style beef is in the hands of the chef.
0:30:13 > 0:30:17- Later...- Let's taste.
0:30:17 > 0:30:20..we'll see if he likes it enough to put it on his menu.
0:30:27 > 0:30:29It's 9pm.
0:30:29 > 0:30:33At Oxford Circus, Sergeant Richard Bunch is out on patrol
0:30:33 > 0:30:35with a plains-clothes colleague.
0:30:35 > 0:30:38But, unlike most police working Oxford Street,
0:30:38 > 0:30:41they aren't out hunting criminals.
0:30:41 > 0:30:45They're officers with Westminster Police's Licensing Team
0:30:45 > 0:30:48and tonight, they're looking to ensure the pubs and clubs
0:30:48 > 0:30:51entertaining people in the area are sticking to the rules.
0:30:51 > 0:30:53It's crucial work,
0:30:53 > 0:30:58ensuring any trouble or antisocial behaviour is kept to a minimum.
0:30:58 > 0:31:00What we're going to do is see how they run their security,
0:31:00 > 0:31:02see how their CCTV is operated
0:31:02 > 0:31:06and see what prevention they're undertaking themselves.
0:31:06 > 0:31:09Each venue has different terms to its licence,
0:31:09 > 0:31:13which may address issues from capacity and opening hours
0:31:13 > 0:31:16to the provision of CCTV and noise levels.
0:31:18 > 0:31:23First up, they head into a bar which has recently been refurbished.
0:31:23 > 0:31:25- Are you the DPS now?- Yeah. - Excellent.
0:31:25 > 0:31:27- Can we go in and check your licence and stuff?- Yeah.
0:31:27 > 0:31:32It's a condition of their licence to have functioning CCTV
0:31:32 > 0:31:35and Richard wants to check the refurbishment hasn't affected
0:31:35 > 0:31:40- the areas the cameras cover. - Take camera one, for instance.
0:31:40 > 0:31:43You've got a great shot of the light and nothing else.
0:31:43 > 0:31:45Yeah, it's been recently moved.
0:31:45 > 0:31:48- This one here, see where the lights are reflecting from outside?- Yeah.
0:31:48 > 0:31:51What we're going to see is absolutely nothing.
0:31:51 > 0:31:53I think there's sufficient here for a section 19,
0:31:53 > 0:31:54just to bring it up to speed.
0:31:54 > 0:31:57A section 19 can end in a bar's closure,
0:31:57 > 0:32:01although the bar will have a period of time to put things right first.
0:32:01 > 0:32:04Richard is being thorough for a reason.
0:32:04 > 0:32:06If the police had relied on these cameras,
0:32:06 > 0:32:09- they'd have been let down.- So we don't have to close?- No, no, no.
0:32:09 > 0:32:14It's a notice giving you notice to try and bring your CCTV up-to-date.
0:32:14 > 0:32:18The officers will return in a couple of weeks to make sure
0:32:18 > 0:32:22the upgrade is carried out. It's come as a bit of a shock to the manager.
0:32:22 > 0:32:24Yeah, it's taken me back a bit.
0:32:24 > 0:32:26It's obviously important.
0:32:26 > 0:32:31I didn't think that I'd get a section 19 for it.
0:32:31 > 0:32:34The team move on. One of the biggest complaints
0:32:34 > 0:32:36from businesses and residents on the street
0:32:36 > 0:32:40is noise and broken glass caused by drinking outside.
0:32:43 > 0:32:45And at a pub down the road,
0:32:45 > 0:32:49they're not happy about customers spilling onto the street.
0:32:50 > 0:32:54The manager promises he's sticking to the terms of the licence.
0:32:54 > 0:32:56At 12 o'clock, they all come in.
0:32:56 > 0:33:01Do they? We just want to identify a couple of bits.
0:33:04 > 0:33:07The team give him a warning and move on
0:33:07 > 0:33:10but decide they'll come back and recheck a bit later.
0:33:13 > 0:33:15As the night draws in,
0:33:15 > 0:33:18they turn their attention to the area's nightclubs.
0:33:18 > 0:33:21They might be on the guest list for every club,
0:33:21 > 0:33:25but things have definitely moved on since their own glory days.
0:33:25 > 0:33:28I don't get it, personally, really don't get it.
0:33:28 > 0:33:30The music's definitely changed and it's definitely louder.
0:33:30 > 0:33:32It's a different world, a different world.
0:33:32 > 0:33:35Tonight, they'll have to put up with the noise long enough
0:33:35 > 0:33:37to make sure the clubbers are safe
0:33:37 > 0:33:40and the surrounding area isn't too badly affected.
0:33:42 > 0:33:44The Bonbonniere Club is one of a number locally
0:33:44 > 0:33:48that can no longer legally serve drinks in glassware.
0:34:04 > 0:34:08A review of the club's operations leaves Richard happy.
0:34:08 > 0:34:12The officers have visited a dozen premises over the evening.
0:34:12 > 0:34:14They make their way back to the station
0:34:14 > 0:34:17via the pub they warned earlier about drinking outside,
0:34:17 > 0:34:20but at nearly 1am, when they get there,
0:34:20 > 0:34:24people are still drinking on the street from glasses.
0:34:24 > 0:34:27It needs dealing with now. He assured us at midnight
0:34:27 > 0:34:30that he would stop everyone drinking outside.
0:34:30 > 0:34:33They were due to go inside. It's now five to one in the morning
0:34:33 > 0:34:36and they're clearly still drinking outside.
0:34:36 > 0:34:39The manager isn't happy with their attention.
0:34:39 > 0:34:41He's just walked out and I've just walked in.
0:34:41 > 0:34:43It's now five to one in the morning,
0:34:43 > 0:34:46there's still people outside drinking.
0:34:46 > 0:34:48So we need to see a copy of the licence, please.
0:34:48 > 0:34:51The manager says the boss has the licence
0:34:51 > 0:34:54and he's upstairs asleep because he's taking part
0:34:54 > 0:34:56in the London to Brighton bike ride in the morning.
0:34:56 > 0:35:00They send the manager upstairs anyway to wake him.
0:35:00 > 0:35:03We don't want to stop anybody running their business
0:35:03 > 0:35:05and making money. That's not what we're about.
0:35:05 > 0:35:07But we have to take in all the factors
0:35:07 > 0:35:10and the risk around that at the same time.
0:35:10 > 0:35:13- Hello, my friend, sorry.- Sorry. - That's all right.
0:35:13 > 0:35:17They show him the part of his licence which states that after midnight,
0:35:17 > 0:35:21no-one should be allowed to take their drinks outside with them.
0:35:21 > 0:35:24He, too, is given a section 19 notice,
0:35:24 > 0:35:27with a strict warning that if it happens again,
0:35:27 > 0:35:30there could be some serious sanctions taken against him.
0:35:33 > 0:35:35- Good luck tomorrow.- Cheers.
0:35:35 > 0:35:37It's very fair. They've got a job to do.
0:35:37 > 0:35:40We're here where we are and it needs monitoring.
0:35:40 > 0:35:42The police do a job but we've got a job to do as well.
0:35:42 > 0:35:44This time, we didn't get it quite right.
0:35:44 > 0:35:47Just a couple of minor infractions tonight
0:35:47 > 0:35:50shows how the area has improved in recent years.
0:35:50 > 0:35:52All in all, the work we're continually doing
0:35:52 > 0:35:56is clearly having a positive impact on all the licensed premises
0:35:56 > 0:35:58up in the Oxford Street area
0:35:58 > 0:36:00and we're continually making the area safe
0:36:00 > 0:36:05for people to visit and enjoy their nights out.
0:36:05 > 0:36:08And with that, Richard decides the party's over
0:36:08 > 0:36:11and calls time on his patrol.
0:36:12 > 0:36:14Since we filmed,
0:36:14 > 0:36:17the pub we saw earlier has made the alterations to its CCTV.
0:36:19 > 0:36:22In the end, no further action was taken against the three men
0:36:22 > 0:36:24accused of selling fake phones.
0:36:24 > 0:36:28The Afghan man, suspected of being in the country illegally,
0:36:28 > 0:36:33was bailed to return to court the next day but failed to appear.
0:36:33 > 0:36:36He is now wanted by the police.
0:36:44 > 0:36:47In Wales, lingerie designer Naomi De Haan is trying
0:36:47 > 0:36:50to have some samples made up.
0:36:50 > 0:36:52She needs to show them to buyers
0:36:52 > 0:36:55from a well-known Oxford Street store in two weeks' time.
0:36:55 > 0:36:58So far, it's not been going well.
0:36:59 > 0:37:02- They're both incorrect in different ways.- It's a complete nightmare.
0:37:05 > 0:37:11She wanted to make ten samples today. So far, she's not even completed one.
0:37:13 > 0:37:17In desperation, she turns to the one man who can help -
0:37:17 > 0:37:19factory boss James.
0:37:19 > 0:37:22- We've only done half a garment so far.- Right, OK.
0:37:22 > 0:37:25- So I'm a bit worried.- Right.
0:37:25 > 0:37:28Unflappable, James finds some extra time in the diary
0:37:28 > 0:37:31to finish the work another day.
0:37:31 > 0:37:34- Unfortunately, we've had a slow start.- Mmm.
0:37:34 > 0:37:36- We'll make that back up tomorrow. - Yeah.
0:37:36 > 0:37:39Do you have any free the next day
0:37:39 > 0:37:41cos it would just be to finish the bra,
0:37:41 > 0:37:44high-waist brief and thong, isn't it?
0:37:44 > 0:37:47With the work spilling over into extra days,
0:37:47 > 0:37:50the team don't have much to show for their hard work today.
0:37:51 > 0:37:53One suspender.
0:37:53 > 0:37:59But the crop top, part of the body's nearly finished, so one...
0:38:01 > 0:38:04..one and three-quarters out of ten.
0:38:04 > 0:38:07The factory bell has gone.
0:38:07 > 0:38:10Time for everyone to go home, including Naomi.
0:38:12 > 0:38:16Like all new businesses, she suffers from a lack of experience
0:38:16 > 0:38:19but at least she's got James on her side.
0:38:19 > 0:38:23He likes her designs and is hoping she'll be a success.
0:38:25 > 0:38:28Naomi's particular brand, I've got a good feeling about it myself.
0:38:28 > 0:38:30They're nice-looking garments.
0:38:30 > 0:38:34They're not too out there, they've got a nice little quirk to it
0:38:34 > 0:38:37and I think she'll do well, fingers crossed.
0:38:37 > 0:38:39We have a very, very strict schedule now.
0:38:39 > 0:38:45We need to fix everything this week, otherwise we're in trouble.
0:38:46 > 0:38:48Two weeks later and back in London,
0:38:48 > 0:38:52Naomi is preparing for a key meeting with a high-street chain
0:38:52 > 0:38:54that potentially wants to collaborate with her
0:38:54 > 0:38:56on a new range of lingerie.
0:38:56 > 0:39:00The day in Wales might have been a disaster,
0:39:00 > 0:39:03but since then, James pulled out all the stops
0:39:03 > 0:39:06and four of Naomi's ten new pieces are ready
0:39:06 > 0:39:08for her to show off at the buyers' meeting.
0:39:08 > 0:39:10They don't collaborate with people much
0:39:10 > 0:39:13which is why we're excited that they contacted us.
0:39:13 > 0:39:16When they do collaborate with people, it's always a big success.
0:39:18 > 0:39:21- SHE SIGHS - Um...
0:39:21 > 0:39:24Why am I so nervous? I just need to plan what I'm going to say
0:39:24 > 0:39:27when I first go in. Hopefully, they'll be very chatty and friendly.
0:39:27 > 0:39:30The team pack the new samples and Naomi heads off.
0:39:30 > 0:39:33OK, I'm ready.
0:39:33 > 0:39:36- I'll see you guys later. - Good luck.- Bye.
0:39:38 > 0:39:41- Oh, God.- It's an important meeting.
0:39:41 > 0:39:44James is hoping for a big order through the factory
0:39:44 > 0:39:48and Naomi's team at the studio are relying on her
0:39:48 > 0:39:50to secure the company's future.
0:39:50 > 0:39:54I've never had a meeting like this before, so it's just new, isn't it?
0:39:54 > 0:39:57It's always more daunting going into things
0:39:57 > 0:40:00that you've never done before.
0:40:00 > 0:40:04- Thank you.- That's all right. You're welcome.- Thanks, bye.- Bye.
0:40:06 > 0:40:11What happens inside is commercially sensitive, so we can't follow her in.
0:40:12 > 0:40:16After an hour, she's back out and smiling.
0:40:16 > 0:40:19They liked all the designs, they liked the branding,
0:40:19 > 0:40:22they like our imagery, which is nice.
0:40:22 > 0:40:24I still don't know if it's going to happen.
0:40:24 > 0:40:26It's early stages, but it will be really exciting
0:40:26 > 0:40:28to see our stuff on Oxford Street.
0:40:28 > 0:40:32And waiting patiently to hear her news is her mother.
0:40:32 > 0:40:34Mama?
0:40:34 > 0:40:36Yeah, it was good.
0:40:36 > 0:40:40She dipped our Rheanna bra in her tea by accident.
0:40:40 > 0:40:42But no, it was funny.
0:40:42 > 0:40:45They were really nice, they were really friendly.
0:40:45 > 0:40:47Since we filmed, Naomi is still waiting to hear
0:40:47 > 0:40:50whether the store will go into collaboration with her.
0:40:50 > 0:40:53It could take months to finalise any deal.
0:40:55 > 0:40:58In the meantime, Naomi can reflect on the fact that the journey
0:40:58 > 0:41:02from the Welsh Valleys to Oxford Street is a long and winding one.
0:41:13 > 0:41:17Midlands butcher Peter Allen is at an upmarket restaurant
0:41:17 > 0:41:21near Oxford Street, looking to make a sale for his high-priced Wagyu beef.
0:41:22 > 0:41:25- I take over from this point. - Thank you.
0:41:25 > 0:41:29Problem is, it's expensive - around twice the price of his usual beef.
0:41:31 > 0:41:36Now, I happen to think that this could be the cut for you.
0:41:36 > 0:41:39For chef Douglas to take it, he's got to be sure
0:41:39 > 0:41:43it's special enough for people to want to pay a high price for it.
0:41:43 > 0:41:47What we should actually do is to cook a picanha steak...
0:41:47 > 0:41:50- A picanha steak.- ..taste it. - Definitely.
0:41:52 > 0:41:54Here we go.
0:42:01 > 0:42:03I think now is the moment of truth.
0:42:06 > 0:42:07Let's taste.
0:42:15 > 0:42:20Wow, definitely, people will pay for this steak and will come back.
0:42:20 > 0:42:22Thank you. I'm a happy boy now.
0:42:22 > 0:42:24This is not only a steak, it's a completely different thing.
0:42:24 > 0:42:26If you taste it...
0:42:26 > 0:42:31I want to taste it again because it's very, very good.
0:42:34 > 0:42:39It's nice! When you see the meat, you think, "This is quite fatty.
0:42:39 > 0:42:44"Will it be boring?" No. This is very good.
0:42:44 > 0:42:46Peter...
0:42:47 > 0:42:50- ..we have a deal. - Oh, good. Thank you.
0:42:50 > 0:42:52Bye. We've made the sale.
0:42:52 > 0:42:55I won't have to walk to work next week.
0:42:58 > 0:43:04And just a few days later, for £55, the rump Wagyu steak ends up
0:43:04 > 0:43:07on a group of Oxford Street shoppers' plates.