Running Britain's Biggest Brands

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0:00:02 > 0:00:04I think not having a proper job is soul-destroying really.

0:00:04 > 0:00:07I feel that I'm letting my children down by not having a career.

0:00:07 > 0:00:11As a graduate you're meant to come out with a job straight away.

0:00:11 > 0:00:13When you're on Jobseekers' it's not the greatest.

0:00:13 > 0:00:16What more can I do? I just want somebody to give me a job.

0:00:17 > 0:00:21Meet Kirsty, Ben, Sacha and Chris.

0:00:21 > 0:00:25Like so many young people, they've been struggling to get a job.

0:00:25 > 0:00:27This is my CV, not a lot on there.

0:00:27 > 0:00:28That was about to change.

0:00:30 > 0:00:33It's like a fantasy, like something you'd see in a film.

0:00:33 > 0:00:36Does anyone want to share a bath with me?

0:00:36 > 0:00:39They took part in an extraordinary TV experiment

0:00:39 > 0:00:41that would transform their lives forever.

0:00:41 > 0:00:44This is the end of my career, I think.

0:00:44 > 0:00:46This is their full story.

0:00:46 > 0:00:50They experienced an apprenticeship of a lifetime,

0:00:50 > 0:00:52a 40-year career in just one week.

0:00:52 > 0:00:55This is, like, scary.

0:00:55 > 0:00:57- Bacon on burger. - From dogsbody...

0:00:57 > 0:00:58I don't want urine in my face.

0:00:58 > 0:01:00Maybe I should just go back to university.

0:01:00 > 0:01:03To shop managers.

0:01:03 > 0:01:04- I'm your new manager.- Hi!

0:01:04 > 0:01:07I don't know what I'm doing at all.

0:01:07 > 0:01:09Location executives.

0:01:09 > 0:01:11- Speaky Anglais? - I'm no negotiator.

0:01:11 > 0:01:13We can get up to 25%.

0:01:15 > 0:01:17To finally, MDs of Britain's biggest brands.

0:01:17 > 0:01:19For the next three days you're going to be me.

0:01:19 > 0:01:21This is the most important thing I've done in my life.

0:01:21 > 0:01:24She's on her own. She's got to do it.

0:01:24 > 0:01:27You could see this come to life across 360 restaurants.

0:01:27 > 0:01:29- As you know.- As you know... - It's the biggest colour.

0:01:29 > 0:01:32Half a million pounds' worth of business.

0:01:32 > 0:01:35How did they handle a career in fast forward?

0:01:35 > 0:01:38- I'm sweating already... - I would say no to you.

0:01:38 > 0:01:40Massive room for improvement.

0:01:40 > 0:01:42This is not a game show, or a joke.

0:01:42 > 0:01:44I'm not doing this so I can look cool.

0:01:44 > 0:01:47And did it help them achieve their ultimate goal...

0:01:47 > 0:01:50I'm going to absolutely make a complete twat out of myself.

0:01:50 > 0:01:52I care a lot about this.

0:01:52 > 0:01:54..to get a real job?

0:01:54 > 0:01:56I've got to buck up my ideas, I suppose.

0:01:56 > 0:01:58Do I get fired for this?

0:02:02 > 0:02:05Our four new recruits have risen the career ladder

0:02:05 > 0:02:10and are now heading towards their final and toughest assignments yet.

0:02:10 > 0:02:13I have no idea what it is today at all.

0:02:13 > 0:02:16So I'm quite eager to find out really.

0:02:16 > 0:02:20Suck it up, rise to the challenge and hopefully absolutely smash it.

0:02:20 > 0:02:22They're heading to the UK headquarters

0:02:22 > 0:02:25of four multi-million pound companies.

0:02:25 > 0:02:26I'm nervous.

0:02:26 > 0:02:29I won't lie, I'm nervous because it's going to be a big one.

0:02:29 > 0:02:31It's going to be, let's say, a humdinger.

0:02:31 > 0:02:35If I really bugger it up then I'm going to feel absolutely awful.

0:02:36 > 0:02:40With a combined turnover of £600 million,

0:02:40 > 0:02:42and employing a total of 18,000 workers,

0:02:42 > 0:02:46these four companies will be our base for the next few days.

0:02:46 > 0:02:48- Hi, I'm Thea Green, how are you? - I'm fine.

0:02:48 > 0:02:51Good. Do you want to take a seat?

0:02:51 > 0:02:54Back in business, our four recruits have no idea

0:02:54 > 0:02:56what's in store for them as they meet the bosses.

0:02:56 > 0:02:57I'm Ed Burstell.

0:02:57 > 0:03:00Hi Ben, how are you? Nice to meet you.

0:03:00 > 0:03:01Nice to meet you too.

0:03:01 > 0:03:03Here we are.

0:03:03 > 0:03:05Welcome to Liberty.

0:03:05 > 0:03:08Listen, Ben, I'm the managing director of Pizza Hut.

0:03:08 > 0:03:11For the next three days, you're going to be me.

0:03:11 > 0:03:14- Wow!- Don't worry, no pressure.

0:03:14 > 0:03:17So you're going to be the MD of Nails Inc.

0:03:17 > 0:03:21OK. That's definitely a big, big thing.

0:03:21 > 0:03:24You're going to be running AOL Europe.

0:03:24 > 0:03:26Oh, my gosh.

0:03:26 > 0:03:29How do you feel about that?

0:03:29 > 0:03:33It's fine. Don't be so terrified.

0:03:33 > 0:03:37I've been so lucky to have mentors.

0:03:37 > 0:03:40I have thrived, you know, under their leadership.

0:03:40 > 0:03:43An MD is the person responsible for the direction,

0:03:43 > 0:03:47the profitability and the strategy for a business.

0:03:47 > 0:03:50To be a good MD, you need to be driven.

0:03:50 > 0:03:53You have to be a little bit fearless.

0:03:53 > 0:03:56There is a definite moment where you have to just take the plunge.

0:03:56 > 0:04:00There's nothing wrong with making money, there's nothing wrong

0:04:00 > 0:04:03with earning a big salary, provided you actually deserve it.

0:04:03 > 0:04:07The four managing directors have given up their high-flying roles

0:04:07 > 0:04:11and in their place our new recruits take over their offices

0:04:11 > 0:04:13and their companies.

0:04:13 > 0:04:16I'm just really uncomfortably nervous right now.

0:04:16 > 0:04:18Overwhelming really.

0:04:18 > 0:04:19That's a nice chair.

0:04:19 > 0:04:21Have to change the chair, it says Kate Burns.

0:04:21 > 0:04:25The turnover is 350 million a year. That's like being, phew,

0:04:25 > 0:04:28I can't lose 350 million in three days, can I?

0:04:28 > 0:04:31No, I don't really know what an MD is.

0:04:31 > 0:04:35They need to know that you make every decision carefully.

0:04:35 > 0:04:36It's not a game.

0:04:36 > 0:04:38They don't have all the answers.

0:04:38 > 0:04:43They really need to surround themselves with a great team.

0:04:44 > 0:04:47You either embrace the pressure and get a real kick

0:04:47 > 0:04:50out of achieving, or you shy away and run for the hills.

0:04:50 > 0:04:53The whole idea of somebody else managing this

0:04:53 > 0:04:55just fills me with dread.

0:04:57 > 0:05:00Opened in 1875, the famous Liberty department store

0:05:00 > 0:05:05has a reputation for selling some of the world's most luxurious products.

0:05:06 > 0:05:10Ed Burstell has been MD for two years, doubling turnover

0:05:10 > 0:05:14with his eye for selecting an eclectic mix of high-end goods.

0:05:14 > 0:05:16That's a light.

0:05:16 > 0:05:19Is it on? There it is.

0:05:19 > 0:05:22- We put this in at Christmas time last year.- Oh, right.

0:05:22 > 0:05:25And we said OK, we're going to order like three of them

0:05:25 > 0:05:28because they are really quite expensive, aren't they?

0:05:28 > 0:05:30Let's see. Oh, yeah, they're up there.

0:05:30 > 0:05:32They were gone in two or three days.

0:05:32 > 0:05:36£1,145 for a moosehead light.

0:05:38 > 0:05:41This is a very, very big business for us.

0:05:41 > 0:05:45The reputation here is longstanding, a big collection of important

0:05:45 > 0:05:49European designers, Dries Van Noten, Armani,

0:05:49 > 0:05:53Margiela, Ric Owens, Commes des Garcons.

0:05:53 > 0:05:56Never heard of any of those, to be honest.

0:05:56 > 0:05:59Maybe the men's department you'll know some.

0:05:59 > 0:06:02You know Alexander McQueen?

0:06:05 > 0:06:08And you've got to know Vivienne Westwood.

0:06:08 > 0:06:10- Er, no.- What?

0:06:10 > 0:06:14No, I don't know Vivienne Westwood.

0:06:14 > 0:06:18I'm not really...much educated in this sort of fashion.

0:06:19 > 0:06:24To have some of those names be foreign I thought was a little odd.

0:06:24 > 0:06:26You're going to have to know all these names soon.

0:06:31 > 0:06:34You're being put on a pedestal, you've got spotlights on you,

0:06:34 > 0:06:37and unless you behave very authentically and naturally,

0:06:37 > 0:06:41people will feel that you're fake, and they will not follow you,

0:06:41 > 0:06:44because people don't like fake people.

0:06:44 > 0:06:48There are 11,500 Pizza Huts across the world.

0:06:48 > 0:06:51Jens is in charge of the UK branches

0:06:51 > 0:06:55and chooses to work in one of them every week.

0:06:55 > 0:06:58Today he has brought Ben to the Northampton restaurant

0:06:58 > 0:07:02to give him the opportunity to make his mark on a global brand.

0:07:02 > 0:07:04The salad bar is pretty central to Pizza Hut, right?

0:07:04 > 0:07:07So it needs to be the absolute best it can be.

0:07:07 > 0:07:11What I would like you to do over the next 24 hours is to start

0:07:11 > 0:07:14thinking how can we make this into an incredible salad bar?

0:07:14 > 0:07:18What is it that you would change to make this into the defining salad

0:07:18 > 0:07:22bar of the UK restaurant industry, and you need to get it right.

0:07:22 > 0:07:24OK.

0:07:25 > 0:07:28AOL is an American global internet company,

0:07:28 > 0:07:33with 200 million members and worth over 2 billion.

0:07:33 > 0:07:36A request for a proposal has come in.

0:07:36 > 0:07:37Crikey.

0:07:37 > 0:07:40Kirsty's filling in the shoes of Kate Burns who has been

0:07:40 > 0:07:43running AOL Europe for three years.

0:07:43 > 0:07:45I hope my team can be themselves with me,

0:07:45 > 0:07:51which is why I breed a culture of openness and honesty and fun.

0:07:51 > 0:07:55We need to create a campaign around this proposition

0:07:55 > 0:07:58and that campaign now is your responsibility.

0:07:59 > 0:08:00Right.

0:08:00 > 0:08:04So Kirsty, what I'd like you to do is come up with an idea.

0:08:04 > 0:08:08So I want this campaign to be yours, get in your head,

0:08:08 > 0:08:16what the particular idea is that you have in order to answer the brief,

0:08:16 > 0:08:19but then you need to pull in the right people.

0:08:19 > 0:08:21Okey doke.

0:08:21 > 0:08:24Pitch is important because the client's very important.

0:08:25 > 0:08:27She has a lot to do in a very short period of time,

0:08:27 > 0:08:30so she's going to have to prioritise.

0:08:30 > 0:08:33I am a perfectionist when it comes to presenting.

0:08:33 > 0:08:38Kirsty has just four hours to put together her presentation.

0:08:38 > 0:08:40I'm physically shaking.

0:08:40 > 0:08:44I like it when my team feel real ownership of the business,

0:08:44 > 0:08:46and that we're all going for one goal.

0:08:46 > 0:08:51Nails Inc is the UK's largest nail bar chain,

0:08:51 > 0:08:55serving on average 10,000 customers a week through its 60 stores.

0:08:55 > 0:08:58That's 100,000 nails!

0:08:58 > 0:09:00Your first job is interviewing

0:09:00 > 0:09:03some managers for a London support role.

0:09:03 > 0:09:09Thea Green set up Nails Inc in 1999 and was awarded an MBE in 2011.

0:09:09 > 0:09:11Sacha's got a lot to live up to then.

0:09:11 > 0:09:14And these are the people that have applied.

0:09:14 > 0:09:16She's on her own, she's got to do it.

0:09:16 > 0:09:21How long should an interview roughly take?

0:09:21 > 0:09:24She didn't ask me enough relevant questions, you know.

0:09:24 > 0:09:26She didn't ask me what to be asking the candidates.

0:09:26 > 0:09:28I've been interviewed many a time.

0:09:28 > 0:09:31I know how they go well and I know how they go wrong.

0:09:31 > 0:09:32I'm Sacha.

0:09:32 > 0:09:35Hi, Sacha, nice to meet you. I'm Lauren.

0:09:35 > 0:09:37Lauren, nice to meet you, come this way.

0:09:37 > 0:09:40I'm nervous that she's going to struggle.

0:09:41 > 0:09:46At AOL, Kirsty's creative department are trying to help their new MD.

0:09:46 > 0:09:50I would suggest that without is one word, is that right?

0:09:50 > 0:09:52Yes, it is. I will change that.

0:09:54 > 0:09:57And would you put a capital letter on design in there?

0:09:57 > 0:10:00I can change it, I'll take it off.

0:10:00 > 0:10:02No problem, we can fiddle around and play with it.

0:10:02 > 0:10:04Absolutely fine, no problem.

0:10:04 > 0:10:07- Where's research? - Just over there on the end.

0:10:07 > 0:10:11Kirsty's attention to detail hasn't left her with much time

0:10:11 > 0:10:13to write the rest of her pitch.

0:10:15 > 0:10:18I'm thrown in at the deep end. This isn't enough time.

0:10:24 > 0:10:28Today's a special day at Liberty. It's Best of British Open Day.

0:10:28 > 0:10:31With 600 people turning up to sell their wares

0:10:31 > 0:10:33to one of the country's most eclectic stores.

0:10:33 > 0:10:36Between a quarter of a million

0:10:36 > 0:10:38and half a million pounds worth of business.

0:10:38 > 0:10:40OK.

0:10:40 > 0:10:42So that's kind of the target.

0:10:42 > 0:10:45Chris, with his limited knowledge of designer goods,

0:10:45 > 0:10:49will have to choose which luxury items to stock at Liberty.

0:10:49 > 0:10:51You all right? Hi, nice to meet you.

0:10:51 > 0:10:55He's been given a shortlist but it's not that short.

0:10:55 > 0:10:57Wrapping paper and notebooks.

0:10:57 > 0:10:58It's a wallet.

0:10:58 > 0:11:00Furnishing fabrics.

0:11:00 > 0:11:01Make-up and wash bags.

0:11:01 > 0:11:03My garment.

0:11:03 > 0:11:05- A lamp.- Oh, wow.

0:11:05 > 0:11:09What I think Chris probably will struggle with

0:11:09 > 0:11:11is getting information out of these designers.

0:11:11 > 0:11:15If you're not willing to ask those questions,

0:11:15 > 0:11:16you may not get all the facts.

0:11:16 > 0:11:19Do you see yourself working the way up?

0:11:19 > 0:11:23I mean, so far, you seem to have been working your way up quite well.

0:11:23 > 0:11:26What is your main kind of passion for Nail Inc,

0:11:26 > 0:11:28like, why Nail Inc as a company?

0:11:28 > 0:11:30She called the brand Nail Inc rather than Nails Inc,

0:11:30 > 0:11:33which might drive me nuts in the next three days.

0:11:33 > 0:11:35- Well, I don't know.- She didn't ask any financial questions.

0:11:35 > 0:11:39- What colour is that? - Haymarket.- Beautiful.

0:11:39 > 0:11:40Do you like to care of yourself?

0:11:40 > 0:11:43- Is that something that you pride yourself on?- Yeah.

0:11:43 > 0:11:46It sort of lost professionalism quite early on

0:11:46 > 0:11:48and it went very personal.

0:11:48 > 0:11:51These are a couple of probably not the greatest questions,

0:11:51 > 0:11:52but I'm going to ask anyway.

0:11:52 > 0:11:55Lauren was then about to be asked questions that her

0:11:55 > 0:11:58interviewer had already told her were bad questions.

0:11:58 > 0:12:00I've said to her to make the second interview

0:12:00 > 0:12:02a little bit more financial.

0:12:04 > 0:12:05- I'm Donette.- Nice to meet you.

0:12:05 > 0:12:11Profit, how do you deal with, how do you deal with making profit

0:12:11 > 0:12:14- and sometimes the lack of it maybe? - OK.

0:12:16 > 0:12:19A little bit of ad-libbing in an interview is good,

0:12:19 > 0:12:23but you need to make sure you've found out all the information.

0:12:23 > 0:12:25They're made in Surrey, or...?

0:12:25 > 0:12:27No, I make them at home.

0:12:27 > 0:12:30Oh, wow. Clever, well done.

0:12:30 > 0:12:31Oh, well done.

0:12:31 > 0:12:33Oh, wow, wicked, oh, wow.

0:12:33 > 0:12:35I'm not sure if Chris is tough enough.

0:12:35 > 0:12:36I think that comes with confidence.

0:12:36 > 0:12:39If I had my way they'd all have their stuff in here

0:12:39 > 0:12:40and be all happy.

0:12:40 > 0:12:42They could end up minted.

0:12:42 > 0:12:44And it's been laser-cut to look like...

0:12:44 > 0:12:46Some people were really nervous.

0:12:46 > 0:12:47Erm...

0:12:47 > 0:12:50If they come in nervous, it's won't affect my choice

0:12:50 > 0:12:52if I like the product.

0:12:52 > 0:12:54Erm...

0:12:54 > 0:12:58He's going to have to decide and it will come down to a combination

0:12:58 > 0:13:02of what he really likes versus something that's really commercial

0:13:02 > 0:13:08versus something that you can probably make a lot of money on.

0:13:08 > 0:13:11It's decision time for Chris, but if you don't

0:13:11 > 0:13:15know your Mulberry from your McQueen, it's not an easy job.

0:13:16 > 0:13:21And Thea is expecting Sacha to make a big decision as well.

0:13:22 > 0:13:26It's not just, you know, a job working behind the bar or as

0:13:26 > 0:13:30a cleaner or anything like that, it really does mean something to them.

0:13:30 > 0:13:34I think I'm going to go with Donette, no Lauren.

0:13:34 > 0:13:37Hi, could you both come in? Thank you.

0:13:38 > 0:13:42You both have different abilities and you're both perfect for the role

0:13:42 > 0:13:47in totally different ways and you've given me a lot to think about.

0:13:47 > 0:13:53Donette, Donette, I would like to offer you the role and the reason

0:13:53 > 0:13:58why is because I feel that I think that you're ready for the next step.

0:14:00 > 0:14:02I feel like a right meany now.

0:14:02 > 0:14:03Oh, that was awful

0:14:03 > 0:14:06because Lauren really wanted it, didn't she?

0:14:06 > 0:14:09And it's like I ripped, you know, like the way she looked at me

0:14:09 > 0:14:11was the way I look at someone when I want a job.

0:14:11 > 0:14:14Like, you could tell she really wanted it.

0:14:14 > 0:14:19I haven't done anything like this and I don't really want to again.

0:14:19 > 0:14:22She changed her mind several times before she got to a result.

0:14:22 > 0:14:27What I learnt about her was that she struggles to make a tough decision.

0:14:27 > 0:14:29So just tell me what you liked.

0:14:29 > 0:14:32I liked a lot of the things here, it was really...

0:14:32 > 0:14:33- All pretty good.- Yeah.

0:14:33 > 0:14:36If he makes a wrong choice there's an immediate cost

0:14:36 > 0:14:39to the company because we have to mark things down to get rid of it.

0:14:39 > 0:14:41He would fail on several levels.

0:14:43 > 0:14:46- I chose this because I liked how cheap it was again to make.- Right.

0:14:46 > 0:14:49I also chose these scarves.

0:14:49 > 0:14:53These are yes, these are maybe, these I think are no.

0:14:53 > 0:14:57The aprons, I think this one was too niche.

0:14:57 > 0:15:00- Oh, OK, yeah. - A great man's bag at a great price.

0:15:00 > 0:15:02It does use real vintage products.

0:15:02 > 0:15:05I think that will appeal to a lot of people.

0:15:05 > 0:15:07This I definitely thought was a winner.

0:15:07 > 0:15:09I think it's a partial success for Liberty.

0:15:10 > 0:15:14As much time as you can spend on the floor seeing what makes every

0:15:14 > 0:15:18single thing in here unique.

0:15:18 > 0:15:21The only thing I would say also is just work on your presentation.

0:15:21 > 0:15:23Everyone needs a little more polish.

0:15:23 > 0:15:25OK.

0:15:25 > 0:15:28I think this is too much to ask.

0:15:28 > 0:15:32I don't even have... I don't have a presentation.

0:15:33 > 0:15:34I'm literally panicking.

0:15:34 > 0:15:37I've got no idea what to do, this isn't fair.

0:15:40 > 0:15:41Hello.

0:15:41 > 0:15:44Aarrgh!

0:15:44 > 0:15:47Hello, how's it going?

0:15:47 > 0:15:49Erm, it's a big ask.

0:15:49 > 0:15:52I would love to see what you're going to present.

0:15:52 > 0:15:54I don't think I've got anything to show you.

0:15:54 > 0:15:56Oh, really?

0:15:56 > 0:15:59I would've hoped, in the time, she would've done a little more.

0:15:59 > 0:16:03This is down to prioritisation and a little bit of delegation as well.

0:16:03 > 0:16:06It's genuinely not enough time to get somebody to do this.

0:16:06 > 0:16:09I'm going to absolutely make a complete twat out of myself

0:16:09 > 0:16:11and she knows I'm going to.

0:16:11 > 0:16:13I think what she's done is she's taken the whole task

0:16:13 > 0:16:16upon herself, so she has been, you know,

0:16:16 > 0:16:21from start to finish the master and the servant in this particular task

0:16:21 > 0:16:24and I think this is where it may have gone a little bit wrong.

0:16:25 > 0:16:26OK.

0:16:26 > 0:16:28With Kirsty going solo,

0:16:28 > 0:16:33Ben's busy taking advice on what makes a successful salad bar.

0:16:33 > 0:16:35It's already a popular thing,

0:16:35 > 0:16:37so why change something that's really popular?

0:16:37 > 0:16:40I'm going to ask some of the staff.

0:16:40 > 0:16:42What is the top three ingredients of the salad bar?

0:16:42 > 0:16:46Coleslaw, potato salad, the tortilla chips and lettuce.

0:16:46 > 0:16:50Get a bit more on there. Cheers.

0:16:50 > 0:16:53I love the way he socialises and interacts with people,

0:16:53 > 0:16:54it's just great.

0:16:54 > 0:16:57I'm going to try my best, if it doesn't work out, it doesn't.

0:16:57 > 0:16:59That's not how I want you to be thinking about this.

0:16:59 > 0:17:01It absolutely has to work, OK?

0:17:01 > 0:17:03And if you don't believe in it then nobody else

0:17:03 > 0:17:05is going to believe in it either.

0:17:05 > 0:17:08He'll have to present to the management team tomorrow

0:17:08 > 0:17:11and really take the management team with him on his vision

0:17:11 > 0:17:12for our salad bar.

0:17:12 > 0:17:14- So I want you to go for it 100%. - I will.

0:17:14 > 0:17:18All right? Fantastic, I'll look forward to it tomorrow.

0:17:18 > 0:17:19All right, me too.

0:17:21 > 0:17:24Sacha's at a photoshoot for Nails Inc,

0:17:24 > 0:17:27and is hoping to make a better impression than she did earlier.

0:17:29 > 0:17:33I'm just kind of in awe. Her legs, her arms, her cheekbones.

0:17:33 > 0:17:36I wish I was gay, you know, she's gorgeous.

0:17:39 > 0:17:42I'm just trying to kind of keep on the low down

0:17:42 > 0:17:45so I don't get in the way of everyone's creative flow.

0:17:45 > 0:17:50At the end of the day, everyone knows what they're doing, I'm just observing in a way.

0:17:50 > 0:17:54But Thea's not going to let her new MD stay in the background for long.

0:17:56 > 0:17:59Sacha, you're not going to carry on observing now,

0:17:59 > 0:18:01you're now going to run this part of the shoot.

0:18:01 > 0:18:03You need to talk to your subject

0:18:03 > 0:18:06and the photographer in terms of the right position.

0:18:06 > 0:18:07OK.

0:18:11 > 0:18:13You can have fun.

0:18:15 > 0:18:18- Could you try and, I don't know, maybe swap over hands?- Yeah?

0:18:18 > 0:18:20Like that?

0:18:20 > 0:18:22Yeah, I think that looks cute.

0:18:24 > 0:18:28I think that was beautiful hands, yeah, good, I'm proud of you.

0:18:28 > 0:18:31I don't think I would have the nerve to do what Sacha's doing,

0:18:31 > 0:18:33which is to fill someone like Thea's shoes.

0:18:33 > 0:18:35- Pick out of these ones.- Yeah.

0:18:35 > 0:18:38I think kind of that's the best one.

0:18:38 > 0:18:40I mean her hands are out here, but...

0:18:40 > 0:18:42A little bit. Or this one.

0:18:42 > 0:18:44I just like the fact that she's smiling,

0:18:44 > 0:18:45she looks quite happy doing it.

0:18:45 > 0:18:48I do too. She looks happier there than there doesn't she?

0:18:48 > 0:18:51She conducted herself well on the shoot. She made good decisions.

0:18:51 > 0:18:52She's got a nice eye.

0:18:52 > 0:18:55- Is that OK?- Yeah, that's the best one.- Lovely.

0:18:55 > 0:18:59And I really would use the images that she's picked.

0:19:00 > 0:19:05While Sacha relaxes into the MD role, Kirsty remains tense.

0:19:06 > 0:19:09How long is the presentation supposed to be?

0:19:12 > 0:19:14I would say 20 minutes minimum.

0:19:14 > 0:19:17It's not going to be 20 minutes for a start.

0:19:18 > 0:19:20OK. What have you got?

0:19:20 > 0:19:23I would quite like to work on what I'm going to say.

0:19:25 > 0:19:30It's been, I don't feel like I've really had enough time,

0:19:30 > 0:19:33although you know, you might well disagree.

0:19:35 > 0:19:38Any questions you need to ask from me before you get in?

0:19:38 > 0:19:42If I have a question I will let you know, thank you.

0:19:42 > 0:19:44Shall I just be quiet then and watch you work?

0:19:44 > 0:19:48I'm sorry, I'm sorry. It's going to be boring but I erm...

0:19:54 > 0:19:58If you see my nails start digging into the palm of my hands

0:19:58 > 0:20:02then you'll know that it's probably a good time to call time.

0:20:05 > 0:20:0870% of AOLers have been on holiday in the last 12 months.

0:20:08 > 0:20:114.9 million were in the UK.

0:20:11 > 0:20:13This is an e-mail takeover,

0:20:13 > 0:20:17so on the first day your brand will launch their new deal.

0:20:17 > 0:20:20We could dedicate the whole front page of AOL Mail

0:20:20 > 0:20:24to what they're trying to achieve, which would have a live link.

0:20:24 > 0:20:27You had it far more together than you led me believe

0:20:27 > 0:20:30and I think you let yourself believe.

0:20:30 > 0:20:32So that could go straight over to their web page again.

0:20:32 > 0:20:36I honestly thought, Kirsty, it was going to be a nightmare.

0:20:36 > 0:20:39You're just fine, because you're still day one, completely new,

0:20:39 > 0:20:42very nervous, very stressed.

0:20:42 > 0:20:46So the biggy is don't be frightened to put your hand up

0:20:46 > 0:20:50and say you don't understand, because that's a strength.

0:20:51 > 0:20:54I'm just really annoyed now that I've given her the impression

0:20:54 > 0:20:56that I can't handle things.

0:20:58 > 0:21:03Someone who's not afraid to ask for help is Sacha.

0:21:03 > 0:21:05When I go to interviews or when I write a CV they say,

0:21:05 > 0:21:09you know, tell me about yourself, what are the key points of you,

0:21:09 > 0:21:11and I always get stuck, I always kind of think,

0:21:11 > 0:21:16well I'm good at organising but how can I explain it or, you know?

0:21:16 > 0:21:19What you've learnt as being a mum so far is that you know

0:21:19 > 0:21:23how to manage your time, you know how to turn somebody who's unhappy

0:21:23 > 0:21:28into someone happy, and motivate people as you motivate your kids.

0:21:28 > 0:21:31You are currently living, if you don't mind me saying,

0:21:31 > 0:21:33on a budget of £100 a week,

0:21:33 > 0:21:37which I think is clever budgeting by anyone's standards with two kids.

0:21:37 > 0:21:39She really did home in on my mother skills.

0:21:39 > 0:21:41Instead of them being negative,

0:21:41 > 0:21:43she actually made me look on such positives.

0:21:43 > 0:21:46You've got budgeting skills, you've got time management skills,

0:21:46 > 0:21:50you've got people skills, these all need to be turned into a plus.

0:21:50 > 0:21:53This is a reason to employ you, not a reason not to employ you.

0:21:53 > 0:21:55I'm learning loads!

0:21:55 > 0:21:57I think I understand her and she understands me now.

0:21:57 > 0:22:01I'm watching her in awe and just kind of picking up everything

0:22:01 > 0:22:05I can and just sucking out all the positives I can out of this.

0:22:05 > 0:22:08We can tell them what their strengths are, we can coach them on,

0:22:08 > 0:22:11you know, the things they need to improve on,

0:22:11 > 0:22:14and I think that's what makes me feel quite passionate

0:22:14 > 0:22:17about this business because we can have an impact on peoples' lives.

0:22:21 > 0:22:24Inspired by Jens, Ben faces a long night ahead

0:22:24 > 0:22:27working on his Pizza Hut proposal.

0:22:32 > 0:22:35For our career climbers, today is the second day

0:22:35 > 0:22:40in their roles as MDs of some of the UK's best known companies.

0:22:40 > 0:22:43Kirsty is hoping to fair better than yesterday

0:22:43 > 0:22:46when the pressure of being an MD took its toll.

0:22:46 > 0:22:48I'm really, really exhausted,

0:22:48 > 0:22:52just worrying that I'll mess it up like I did yesterday.

0:22:52 > 0:22:53Sacha's found inspiration in Thea

0:22:53 > 0:22:57and is looking forward to her day ahead.

0:22:57 > 0:22:59I expect the unexpected,

0:22:59 > 0:23:01and I don't really have a clue what's going to happen.

0:23:01 > 0:23:04For Ben, it's salad or bust.

0:23:04 > 0:23:07I think I have a good idea, I think there's a good concept behind it.

0:23:07 > 0:23:11It is probably the most important thing I've done in my life.

0:23:11 > 0:23:14Chris, Liberty head of menswear buyer Steven, and Ed

0:23:14 > 0:23:17are leaving London for Oxford.

0:23:17 > 0:23:22The journey provides Ed a chance to give Chris a little advice.

0:23:22 > 0:23:27I think what you need to do in any situation is take a step back,

0:23:27 > 0:23:32judge your audience and see what would be appropriate for them,

0:23:32 > 0:23:34you know?

0:23:35 > 0:23:40What you wear in the bar, you know, obviously would be different

0:23:40 > 0:23:43than something you would be wearing on a shop floor.

0:23:43 > 0:23:47It would be different than something that you would wear in a boardroom.

0:23:47 > 0:23:51I do have to talk to him about what he's wearing today.

0:23:51 > 0:23:54It wasn't a surprise he was coming back to Liberty's,

0:23:54 > 0:23:58so I don't know if I would have come in denim and a hoodie.

0:23:58 > 0:23:59It's time to grow up.

0:24:01 > 0:24:06A reporter is coming to the office for a story about AOL,

0:24:06 > 0:24:10and it's up to Kirsty as MD of the company to give them

0:24:10 > 0:24:12the scoop and sell them the angle.

0:24:12 > 0:24:17So we're having a post-university education channel.

0:24:17 > 0:24:20It's great because... dot, dot, dot, dot...

0:24:20 > 0:24:26and it will do blah, blah, blah, and this is why it's different.

0:24:26 > 0:24:27OK? Try not to fidget, sit up.

0:24:27 > 0:24:30Yes, it's the, er...

0:24:30 > 0:24:33And almost be like a children's presenter in your enthusiasm.

0:24:33 > 0:24:36Gosh, you're not going to know what to do with yourself

0:24:36 > 0:24:38you'll have so much time to prepare.

0:24:38 > 0:24:42Today, Sacha's been told to prepare for a marketing meeting

0:24:42 > 0:24:43with her principle staff.

0:24:45 > 0:24:49I want to go home. God, I'm so out of my depth.

0:24:52 > 0:24:56Ben prepares for his pitch and meets with the product development team.

0:24:57 > 0:25:01The concept is salads from the seven seas.

0:25:01 > 0:25:03Italian salads and the Russian salads.

0:25:03 > 0:25:08I'm hearing a lot about different countries there, but also the '70s.

0:25:08 > 0:25:09Which is...?

0:25:09 > 0:25:11- The seven seas, sorry.- Oh, sorry.

0:25:11 > 0:25:14- No, not the '70s, I'm sorry. - I thought you said the 70s.

0:25:14 > 0:25:17No, no, erm salads from around the seven seas. So that...

0:25:17 > 0:25:18The seven seas.

0:25:20 > 0:25:23After a mix up in communication, graduate Ben hopes

0:25:23 > 0:25:27that the marketing team will be able to dress up his salad idea.

0:25:27 > 0:25:31The one thing that will really help us right now is framing

0:25:31 > 0:25:35your idea in a way on how you and what you want to communicate.

0:25:35 > 0:25:38We'll help build your presentation,

0:25:38 > 0:25:41but we need to know exactly what you want and how you want it.

0:25:41 > 0:25:43Have you thought about any financial objectives?

0:25:43 > 0:25:47I think the financial objective is more or less in sort of,

0:25:47 > 0:25:49because it's a free salad, erm...

0:25:52 > 0:25:54Sorry, start again. Because it's a free salad, erm...

0:25:54 > 0:25:58If you help us just structure out.

0:25:58 > 0:26:01It's just such a blur in my head and they're asking questions

0:26:01 > 0:26:03and if I was on form, I'd know the answers.

0:26:03 > 0:26:06I do feel a bit stressed out right now,

0:26:06 > 0:26:08but I still think there's a good, cool idea.

0:26:08 > 0:26:11That's what's keeping me going and keeps me not crumbling

0:26:11 > 0:26:15and going in that corner and crying myself to sleep or something.

0:26:15 > 0:26:19I don't know, but, I mean, the market image is hard.

0:26:19 > 0:26:21I think I'm not thinking big enough for them

0:26:21 > 0:26:23and I can't get out of that.

0:26:23 > 0:26:25Things aren't as good as Ben had hoped,

0:26:25 > 0:26:29and to sell his ideas to the board he might need something extra.

0:26:29 > 0:26:32Go in there with a bang, I guess? I wish I had a sombrero

0:26:32 > 0:26:35because I'd walk in there with a sombrero and a fake moustache.

0:26:35 > 0:26:37Chris is at a hat factory,

0:26:37 > 0:26:42doing his best to choose Liberty a new selection of bespoke hats.

0:26:42 > 0:26:45You either pick one that's going to go forward for years

0:26:45 > 0:26:49and sell thousands, or you pick one that doesn't.

0:26:56 > 0:26:58When I first walked in, I just thought

0:26:58 > 0:27:00all the hats looked the same.

0:27:00 > 0:27:03I was sort of like, "All right...".

0:27:07 > 0:27:11While Chris needs to get his head around hats.

0:27:11 > 0:27:14Sacha must nail her marketing meeting.

0:27:16 > 0:27:19I'm expecting her to have real understanding of budgets,

0:27:19 > 0:27:22that she knows how much every one of those items would cost,

0:27:22 > 0:27:25and that she's asked people for cost implications.

0:27:25 > 0:27:28I just think, even though Valentine's is a must,

0:27:28 > 0:27:30everyone is going to be doing Valentine's.

0:27:30 > 0:27:33I always find that when I'm single around Valentine's...

0:27:33 > 0:27:36- Do anti-Valentine's! - Yes, that's what I'm saying.

0:27:36 > 0:27:38Like not got a boyfriend, not got a thing.

0:27:38 > 0:27:42It's odd not to be in that room. I'm trying to keep myself back.

0:27:42 > 0:27:44They've had a manicure and pedicure

0:27:44 > 0:27:46and then they get a scratchcard or something.

0:27:46 > 0:27:49There was a company that I did it for and I went back in

0:27:49 > 0:27:51and I got free garlic bread, I wasn't happy.

0:27:51 > 0:27:54They said yesterday someone won a holiday to Florida,

0:27:54 > 0:27:56and I was like... "I got garlic bread?"

0:27:56 > 0:27:58I think everyone should be able to win something,

0:27:58 > 0:28:05but I don't mean as much a prize, it could just be two quid off a polish.

0:28:05 > 0:28:06So everyone gets something,

0:28:06 > 0:28:09but not something where it's going to cost us.

0:28:09 > 0:28:12But they might get garlic bread.

0:28:12 > 0:28:16Yeah, they might get garlic bread. That would be so cute though.

0:28:16 > 0:28:19She engaged all the team, definitely motivated.

0:28:19 > 0:28:22I think she's got the likeability factor,

0:28:22 > 0:28:25everyone in my team really likes her.

0:28:25 > 0:28:27It's two thumbs up for Sacha.

0:28:29 > 0:28:32In Oxford, Chris presents his collection of hats to Ed.

0:28:32 > 0:28:34- Good, so take me through it.- OK.

0:28:35 > 0:28:40These are the wool, like, trilby ones and these are the premium.

0:28:40 > 0:28:44The pork pie will be just sort of shorter,

0:28:44 > 0:28:50that's it, a shorter brim to be in, err...

0:28:50 > 0:28:55When you pull all these out there's got to be a customer in mind, right?

0:28:55 > 0:29:00It could be the sort of a smart, erm, mid-30s in a suit.

0:29:00 > 0:29:02Put it on, it's sort of trendy.

0:29:02 > 0:29:05Is that something that you're seeing on the street?

0:29:05 > 0:29:06Yeah, yeah.

0:29:06 > 0:29:09I could see, yeah, people wearing it on the street, like...

0:29:09 > 0:29:11Yeah, you can imagine walking down the street

0:29:11 > 0:29:13and seeing people with it on.

0:29:13 > 0:29:16And that's the sort of image I've got.

0:29:16 > 0:29:18Mm-hmm. So tell me the rejects.

0:29:18 > 0:29:21Something like this wouldn't really appeal much.

0:29:21 > 0:29:23- What? Too Crocodile Dundee?- Yeah.

0:29:23 > 0:29:26I think the selection was a little on the safe side.

0:29:26 > 0:29:29Safe's OK, not great.

0:29:29 > 0:29:32It's the slow train home for Chris.

0:29:35 > 0:29:38At Nails Inc, Thea finally gets into the boardroom

0:29:38 > 0:29:40to hear her company's new marketing strategy.

0:29:40 > 0:29:44So say someone's had a treatment, a manicure or a pedicure

0:29:44 > 0:29:47and they're the select people that get kind of a scratchcard

0:29:47 > 0:29:51with a prize in it, maybe £2 off a certain treatment,

0:29:51 > 0:29:53maybe it will be a nail polish.

0:29:53 > 0:29:56Did you ask Caroline, or Heather, or Olivia

0:29:56 > 0:30:00what the cost implication would be of giving away those kind of services?

0:30:00 > 0:30:01No, I didn't.

0:30:01 > 0:30:03And you know I like numbers.

0:30:03 > 0:30:06I know you like numbers and I've disappointed you again.

0:30:06 > 0:30:11She didn't focus on financials, which was disappointing because we talked about numbers and targets

0:30:11 > 0:30:14and cost implications yesterday, so missed that trick today.

0:30:14 > 0:30:19I was thinking mini me, mini polishes, maybe a mini makeover,

0:30:19 > 0:30:23for the children's nails, maybe it's a five minute nail polish

0:30:23 > 0:30:26and it's collaborated with the mothers having it.

0:30:26 > 0:30:30Maybe a morning thing, it's a morning thing, get your children out of the house.

0:30:30 > 0:30:32- Good Sacha, nice idea. - Children on my mind.

0:30:32 > 0:30:35We were going to use that as a positive not a negative.

0:30:35 > 0:30:37She was creative, she had ideas and she ran a meeting

0:30:37 > 0:30:40and she showed really good leadership skills today.

0:30:40 > 0:30:42Have I lost my job Sacha?

0:30:42 > 0:30:43No.

0:30:45 > 0:30:50The tables have turned for our out of work journalist Kirsty

0:30:50 > 0:30:54who finds herself being the reported, rather than the reporter.

0:30:54 > 0:30:56So this brand new site over here,

0:30:56 > 0:30:59I mean why should they go to the Huffington Post?

0:30:59 > 0:31:01We consider it to be a fantastic opportunity,

0:31:01 > 0:31:05particularly with reference to the education universities section.

0:31:05 > 0:31:07A fantastic opportunity at a key moment to open up

0:31:07 > 0:31:10a great discussion about something that

0:31:10 > 0:31:12is going through an incredible amount of change

0:31:12 > 0:31:17with regards to anything from early years, academies,

0:31:17 > 0:31:18state schools, to fees.

0:31:18 > 0:31:21The whole discussion around education is explosive,

0:31:21 > 0:31:23and young people especially,

0:31:23 > 0:31:27want somewhere where they can find positivity.

0:31:27 > 0:31:30I think that's everything, so thank you very much for your time.

0:31:30 > 0:31:32- OK, not a problem, thanks a lot. - Bye.

0:31:32 > 0:31:35- Kirsty thanks very much. - Lovely to meet you.

0:31:35 > 0:31:37Yes, and you.

0:31:42 > 0:31:44- You all right? - Did I say too much?

0:31:48 > 0:31:50Erm, maybe a little bit, maybe a little bit.

0:31:50 > 0:31:55If that was my media trainer, she would just say "slow down."

0:31:55 > 0:31:59There were times when you completely lost me, I went off.

0:31:59 > 0:32:05- Oh, really?- Yeah. Because you kind of went rambling.

0:32:05 > 0:32:09This is what I would say, that I'm quite good at doing.

0:32:09 > 0:32:15So, you know, say that I'm not on top form.

0:32:15 > 0:32:18Don't worry, there are times when I'm not on top form as well,

0:32:18 > 0:32:22but the journalist doesn't give a shit.

0:32:26 > 0:32:29It's just, you know, it's been a long time.

0:32:32 > 0:32:36Back at Liberty, Ed needs a word or two with Chris.

0:32:37 > 0:32:42You knew you were coming here today, and I don't know if I would have

0:32:42 > 0:32:44come in jeans and a hoodie.

0:32:44 > 0:32:47We were talking about what might be appropriate.

0:32:47 > 0:32:49I think you just have to watch that.

0:32:49 > 0:32:52I don't think that you have to come wearing a tie

0:32:52 > 0:33:00- and all buttoned up, but just think about it.- OK.

0:33:01 > 0:33:03What a liberty!

0:33:03 > 0:33:07If I was that bothered about it I would ask him, I would say,

0:33:07 > 0:33:12"Give me your clothes," but I can't afford suits from downstairs,

0:33:12 > 0:33:15you know, it's an expensive shop and I haven't got any money.

0:33:15 > 0:33:19So far it's been tough at the top for three of our four MDs,

0:33:19 > 0:33:24but for Ben, can a winning pitch turn his day around?

0:33:24 > 0:33:27If this is a good idea then it could transform the salad bar

0:33:27 > 0:33:29in 360 restaurants around the UK.

0:33:29 > 0:33:32This could be big for him, it could be his making.

0:33:32 > 0:33:35I'm starting to get that feeling in the stomach

0:33:35 > 0:33:37and the heart's beating a little bit more,

0:33:37 > 0:33:40and I just wanted to get it over and done with and get it finished.

0:33:40 > 0:33:45You're going to hear my voice shake. I'll be like "oh, my God, what am I doing?"

0:33:45 > 0:33:48If he puts himself forward, if he believes in his own success,

0:33:48 > 0:33:51he can actually bring that success about.

0:33:51 > 0:33:53This is something that will potentially set me up

0:33:53 > 0:33:56for the rest of my life.

0:34:05 > 0:34:08I'm not sure if I've met all of you, my name's Ben, nice to meet you,

0:34:08 > 0:34:14Wand here is what I'm going to be talking about today,

0:34:14 > 0:34:15salad's of the seven seas.

0:34:15 > 0:34:19The vision is to transport customers around the world by their tastebuds,

0:34:19 > 0:34:22taking them on a voyage of discovery of food in the family atmosphere.

0:34:22 > 0:34:25On the one hand I just really felt proud of him,

0:34:25 > 0:34:29sort of seeing him present there. The passion he displayed...

0:34:29 > 0:34:32I have an idea that I was going to show you

0:34:32 > 0:34:33but I'll mention it now...

0:34:35 > 0:34:39I don't know if I should mention it now, yeah I'll mention it, sorry.

0:34:39 > 0:34:42And then I just got so frustrated because he just keeps

0:34:42 > 0:34:45putting himself down, and I don't know why he does that.

0:34:45 > 0:34:47I'm not going to lie,

0:34:47 > 0:34:51you are probably thinking that some of the stuff that I've presented is crap, that's fine,

0:34:51 > 0:34:55but I think this idea can work.

0:34:55 > 0:34:57If it's crap then why did you present it?

0:34:57 > 0:35:00No, I'm not saying... I don't think it's crap, I think it can work.

0:35:00 > 0:35:03You just said, "some of the stuff I presented was crap."

0:35:03 > 0:35:08No, I didn't say... I said some of the stuff from your, you've gone through it all.

0:35:08 > 0:35:13Why do you think we think that it will be crap, what you're presenting?

0:35:13 > 0:35:16Because you've done it all before and this is the first time for me.

0:35:16 > 0:35:17I'm passionate about it,

0:35:17 > 0:35:19I think it's a good idea. I think it can work.

0:35:19 > 0:35:20Don't assume it's crap.

0:35:20 > 0:35:23'Pretty often in life you don't get a second chance,

0:35:23 > 0:35:27'and if you come across as doubtful, self-deprecating,'

0:35:27 > 0:35:31not really believing in yourself as a first impression,

0:35:31 > 0:35:32then people switch off.

0:35:33 > 0:35:36You planted some really good ideas into our heads.

0:35:36 > 0:35:41I like the idea of people thinking of coming to Pizza Hut

0:35:41 > 0:35:44- specifically to get the salad. - Thank you.

0:35:44 > 0:35:47Having the flavours of the world, the seven seas,

0:35:47 > 0:35:49that kind of gives a reason to it, so I do love that idea.

0:35:49 > 0:35:52Inspiring families of Britain to have even more salad,

0:35:52 > 0:35:55by enticing them with interesting flavours,

0:35:55 > 0:35:57I think is a really big idea.

0:35:57 > 0:36:00That has made me really happy.

0:36:00 > 0:36:03We'd quite like you as our MD, actually Ben.

0:36:03 > 0:36:06LAUGHTER

0:36:08 > 0:36:11You always keep putting yourself down.

0:36:11 > 0:36:14It almost feels to me that you're apologetic about yourself.

0:36:14 > 0:36:18You felt passionate about your idea, you thought it was a good idea,

0:36:18 > 0:36:21so why did you let yourself be distracted by that other stuff?

0:36:21 > 0:36:24It might stem from my childhood, or something,

0:36:24 > 0:36:27like elements to do with my mum, and just things like there wasn't

0:36:27 > 0:36:30much praise there, and it was more criticism than praise.

0:36:30 > 0:36:32The moment you feel yourself getting self-critical,

0:36:32 > 0:36:35you need to recognise this as something that's triggering inside

0:36:35 > 0:36:38that's a weakness and that you have to overcome.

0:36:39 > 0:36:43I think there's some bruising there, there's some wounds from his past

0:36:43 > 0:36:45that he's still carrying around with him.

0:36:45 > 0:36:48And I think if he can understand what these are,

0:36:48 > 0:36:50and if he can work on them,

0:36:50 > 0:36:52then I think the greatness can come out.

0:36:52 > 0:36:55At the end of the day today is my day, I did it and I'm proud about myself.

0:36:55 > 0:36:58And this is probably the first time I've actually

0:36:58 > 0:37:00felt like this through this whole process,

0:37:00 > 0:37:03to be proud about myself, and about what I've done.

0:37:03 > 0:37:07See you later guys. Take care, have a good night.

0:37:07 > 0:37:11As Ben leaves his office for the day he has plenty to think about.

0:37:12 > 0:37:17Specifically we've got three people that would love to talk to you.

0:37:17 > 0:37:22Don't just limit your conversations to those three because there's plenty of other people there.

0:37:22 > 0:37:24And as the other MDs head home,

0:37:24 > 0:37:28Kirsty's attending a networking event in the West End.

0:37:31 > 0:37:33Do you imagine, I suppose, content?

0:37:34 > 0:37:39She's asking great questions but she's getting a bit stuck.

0:37:39 > 0:37:42She probably needs to get his card and move on.

0:37:42 > 0:37:45I need to pull you away because I need to have you work the room.

0:37:45 > 0:37:49- I'm Nick, Nick Hines. - I'm Carl as you can see on my card.

0:37:49 > 0:37:51Ah, thank you very much.

0:37:51 > 0:37:55- Kirsty, I'd like you to meet Eileen. - Hello, Eileen.

0:37:55 > 0:37:56Nice to meet you, hi.

0:37:56 > 0:38:01So AOL Travel launched today, and we've rebranded it

0:38:01 > 0:38:05so it did already exist, but now we're bringing everything in.

0:38:05 > 0:38:08I thought she was very bright. I was interested in what she was doing.

0:38:08 > 0:38:13She gave me some insight that I didn't know about. I'm quite impressed, yeah.

0:38:13 > 0:38:16I think I just made a deal, actually, genuinely.

0:38:21 > 0:38:25For our four recruits, their intense work experience

0:38:25 > 0:38:28is now drawing to a close.

0:38:28 > 0:38:31Maybe tomorrow it will hit me that I'm back to the old life I had before.

0:38:31 > 0:38:34It's a mixed emotions at the moment.

0:38:34 > 0:38:38Yeah, it's my last day, I want to go out on a bang. It's been a good experience.

0:38:39 > 0:38:43It's been a really, really long process which has, at points,

0:38:43 > 0:38:47proven to me some of the things that are necessary for jobs.

0:38:48 > 0:38:51It's a bit emotional, last day and that.

0:38:51 > 0:38:54But, no, it's going to be good, I'm going to make the most of it.

0:38:54 > 0:38:58For Chris, it's a day of huge responsibility.

0:39:02 > 0:39:04Look at you, smart today.

0:39:05 > 0:39:08I made an effort.

0:39:08 > 0:39:12He's been given the task to make Liberty

0:39:12 > 0:39:14more attractive to younger customers.

0:39:14 > 0:39:19What you think, you know, perhaps is missing from the assortment,

0:39:19 > 0:39:22or what else we could bring in.

0:39:22 > 0:39:26And then he'll have to present his strategy to senior management.

0:39:26 > 0:39:29It's particularly interesting and useful for me

0:39:29 > 0:39:32to hear from another generation.

0:39:32 > 0:39:35Also charged with pushing the business

0:39:35 > 0:39:38towards new customers is Sacha at Nails Inc.

0:39:38 > 0:39:42What you're doing today is take the business to a new arena,

0:39:42 > 0:39:44somewhere we don't currently sell - fashion boutiques.

0:39:44 > 0:39:47And you're basically going to do a pitch to them,

0:39:47 > 0:39:50to try and secure Nails Inc in their stores.

0:39:50 > 0:39:53She's got to stand up and deliver that pitch herself,

0:39:53 > 0:39:55that's her pitch.

0:39:55 > 0:39:59She hasn't got me to fall back on or any of the team to fall back on.

0:39:59 > 0:40:03This is, like, scary.

0:40:03 > 0:40:07We've given her a huge amount of responsibility.

0:40:07 > 0:40:11I have to pull my finger out of my arse.

0:40:11 > 0:40:13No panic, I'll be fine.

0:40:13 > 0:40:16It's 11 o'clock now and we've got three hours left.

0:40:18 > 0:40:22Over at Pizza Hut HQ,

0:40:22 > 0:40:25Jens is also looking to push Ben out of his comfort zone.

0:40:25 > 0:40:28As long as you stay in safe territory, you don't progress.

0:40:30 > 0:40:33I need to get a clearer sense of who Ben is,

0:40:33 > 0:40:37what Ben really thinks is important in life.

0:40:38 > 0:40:41Write me a one page manifesto, which sounds very political,

0:40:41 > 0:40:44but a one page that's very sincere,

0:40:44 > 0:40:47honest manifesto to say, well, this is what I am

0:40:47 > 0:40:50and this is what I want to do and this is what I want to be in life.

0:40:50 > 0:40:53What you think you've learned in your life so far

0:40:53 > 0:40:55and how you can use that to have an impact

0:40:55 > 0:40:58on others and have an impact on events around you.

0:40:58 > 0:41:01Because, as a leader, you need to know that.

0:41:01 > 0:41:05Ben seems to me like a guy who is actually very ambitious,

0:41:05 > 0:41:07who wants to achieve a lot of things in his life,

0:41:07 > 0:41:08and if he wants to do that

0:41:08 > 0:41:13then he needs to make himself feel really uncomfortable quite often.

0:41:14 > 0:41:16Hello.

0:41:16 > 0:41:19Morning. Did you get back OK yesterday?

0:41:19 > 0:41:23For Kirsty it's the morning after the night before,

0:41:23 > 0:41:27and Kate has some interesting observations.

0:41:27 > 0:41:31Last night, I spoke to the people that you spoke to

0:41:31 > 0:41:34and Spencer quite interestingly said that

0:41:34 > 0:41:39he felt that you were interviewing him like a journalist.

0:41:39 > 0:41:41- Oh, right.- Yeah.

0:41:41 > 0:41:43There is a big difference between

0:41:43 > 0:41:45a business meeting and a social event.

0:41:45 > 0:41:53And the art of business conversation in a social event

0:41:53 > 0:41:57is a very tricky thing to learn.

0:41:58 > 0:42:01Someone else with things to learn is Chris.

0:42:01 > 0:42:03He's on the shop floor searching

0:42:03 > 0:42:06for what appeals most to his generation.

0:42:06 > 0:42:09The real test will be walking around the store and seeing if

0:42:09 > 0:42:11you can identify areas that

0:42:11 > 0:42:15can truly add to the profitability of a business.

0:42:15 > 0:42:17That's a St Clements, so really British flavour.

0:42:17 > 0:42:19Which one was your favourite?

0:42:19 > 0:42:21Not that one.

0:42:21 > 0:42:25What would you do to sort of get people in?

0:42:25 > 0:42:28One of the ways is through talking to the press and getting products...

0:42:28 > 0:42:30'They are listening to me.'

0:42:30 > 0:42:32I don't know if they're being polite.

0:42:32 > 0:42:36- Do young people come here? - People shopping in home furnishings and fabrics

0:42:36 > 0:42:37are a bit older, maybe 30s and 40s.

0:42:37 > 0:42:40'I don't think it's for my age range, there's nothing'

0:42:40 > 0:42:45really stands out for me and makes me want to come in.

0:42:47 > 0:42:49Time is ticking for Sacha

0:42:49 > 0:42:52and with not long left before her presentation,

0:42:52 > 0:42:56she's slowly realising that there's more to nails than just the polish.

0:42:56 > 0:42:58Yeah, no, I've probably blown it.

0:42:58 > 0:43:01I'm waiting for her to come in and expect me to show her something.

0:43:01 > 0:43:03I'm in hell right now.

0:43:03 > 0:43:05- Hi, Sacha.- Hi.

0:43:05 > 0:43:08- How're you doing?- Awful.

0:43:08 > 0:43:10Really? Why are you awful?

0:43:10 > 0:43:12I think I just let the pressure get to me

0:43:12 > 0:43:14and I'm literally totally...

0:43:15 > 0:43:17Having that panic attack?

0:43:17 > 0:43:20Why don't you present to me what you've got?

0:43:20 > 0:43:21I haven't got anything to present.

0:43:21 > 0:43:23I'll give you another half hour at this

0:43:23 > 0:43:26and come back and we'll look at that presentation.

0:43:26 > 0:43:29- OK.- Sold?- Sold.- Good.- Thank you.

0:43:30 > 0:43:32I was petrified she was going to tell me

0:43:32 > 0:43:34to get out of her office.

0:43:34 > 0:43:37In one way I was kind of hoping she was.

0:43:37 > 0:43:39In another way, of course, I didn't.

0:43:39 > 0:43:42She's done a lot, don't you think? She has.

0:43:43 > 0:43:48I have to be her and really be her, and I haven't been her this morning.

0:43:48 > 0:43:52I've been quiet and secretly dying inside.

0:43:54 > 0:43:58The most important thing for me is that she grows in confidence in this,

0:43:58 > 0:44:01that she doesn't come out of this knocked.

0:44:01 > 0:44:03She's got potential, that girl.

0:44:03 > 0:44:06I want her to rise to the challenge, I want her to succeed.

0:44:06 > 0:44:08I want her to do well

0:44:08 > 0:44:11and I want her to feel confident and do a good job.

0:44:18 > 0:44:22Hi, Jens, sorry. Here is a copy of my manifesto.

0:44:22 > 0:44:24- Fantastic.- Would you like to have a read?

0:44:24 > 0:44:26I will do that and we'll have a chat about it.

0:44:26 > 0:44:28Yeah, definitely, enjoy it.

0:44:36 > 0:44:39He sees the potential in people and he knows how he can bring

0:44:39 > 0:44:42that potential out of people, and that's why he is an MD.

0:44:42 > 0:44:46He can help me to realise my potential and I can move on.

0:44:48 > 0:44:51I found it very touching, actually, some of the things that he's writing.

0:44:51 > 0:44:55I don't clearly want to question any of his beliefs

0:44:55 > 0:44:57because they're his, this is what makes Ben.

0:44:57 > 0:45:00But what I want to try and help him to do is

0:45:00 > 0:45:04to focus less on the negative ones and focus more on the positive ones.

0:45:04 > 0:45:07I'm seeing a lot of introspection and self-awareness coming out of it

0:45:07 > 0:45:10so I'm very impressed and also quite moved.

0:45:10 > 0:45:13Nobody in this business knows every shade for 200,

0:45:13 > 0:45:14we'd all fail the quiz.

0:45:14 > 0:45:16So, Magnet. Oh...

0:45:16 > 0:45:19You're doing OK, Magnet nail polish, what's wrong with you?

0:45:19 > 0:45:20I don't know.

0:45:20 > 0:45:25Before delivering her pitch, Sacha has a dress rehearsal in front of her staff and Thea.

0:45:25 > 0:45:28- I'm trying to remember. - It's all right, you'll do it.

0:45:28 > 0:45:32You know, US American Vogue are featuring it. American Vogue...

0:45:32 > 0:45:35- Both American and UK Vogue are featuring it.- OK.

0:45:35 > 0:45:39Both American and UK Vogue are featuring it

0:45:39 > 0:45:42because it is a reasonable price, it's £15.

0:45:42 > 0:45:45Just think if I had weeks at this I'd be, like, excellent.

0:45:45 > 0:45:47OK, Sacha, a pop quiz.

0:45:47 > 0:45:49- St James's.- Mm-hm. St James's.

0:45:49 > 0:45:53- St James's.- St James's, you're confident, St James's.

0:45:53 > 0:45:56St James's is rich, um, rich...

0:45:56 > 0:45:58Why red though?

0:45:58 > 0:46:00Red is new for autumn/winter, it's going to be the...

0:46:00 > 0:46:03It's the biggest colour of this winter. As you know...

0:46:03 > 0:46:05As you know, it's the biggest colour...

0:46:05 > 0:46:08It's the biggest colour for this winter.

0:46:08 > 0:46:09As you know, it's the biggest...

0:46:09 > 0:46:12- Red is the biggest colour for this winter.- OK.

0:46:12 > 0:46:15- Confidence, what have you done? You've nailed it!- I've nailed it.

0:46:15 > 0:46:17I've nailed it. I'm womaned up.

0:46:17 > 0:46:19She's womaned up and she's nailed it.

0:46:19 > 0:46:22I love that, "nailed it", it's very...

0:46:22 > 0:46:25I love "womaned up", I'm sticking with womaned up.

0:46:27 > 0:46:31She could, if she pulls it together and she stops feeling so jittery,

0:46:31 > 0:46:33she could wing it.

0:46:34 > 0:46:37A lot of pressure, really.

0:46:37 > 0:46:41I'd like to have the time to think about things a bit more.

0:46:41 > 0:46:46- Some things work, some don't. - There's just more to it than I thought.

0:46:46 > 0:46:49Some things go, some things stay.

0:46:49 > 0:46:52He did say "no pressure", but I think he's lying.

0:46:52 > 0:46:55We constantly reinvent business.

0:46:57 > 0:47:00I'm just not sure this is his passion.

0:47:03 > 0:47:06After some thorough research, Chris is about to reveal

0:47:06 > 0:47:11how his management team could attract new customers.

0:47:12 > 0:47:17The name Liberty is luxury and people will know,

0:47:17 > 0:47:19remember that for, like, years and years to come.

0:47:19 > 0:47:22If I was walking along the street and, you know,

0:47:22 > 0:47:25I saw something that attracted me, or if I was on Facebook

0:47:25 > 0:47:27and I saw something that says Liberty's,

0:47:27 > 0:47:31showing the product's affordable, I'd be, like, "I never knew that."

0:47:31 > 0:47:33And next time I'm walking past, I would come in, have a look.

0:47:33 > 0:47:36Big interaction, you've just got to get in their faces

0:47:36 > 0:47:38and just show people...

0:47:39 > 0:47:41He's got a massive hammer, hasn't he?

0:47:41 > 0:47:42LAUGHTER

0:47:44 > 0:47:46- Hello.- Hello.

0:47:46 > 0:47:49I'm Sacha, representing Nails Inc today.

0:47:49 > 0:47:50'It is all in Sacha's hands'

0:47:50 > 0:47:54and Sacha is currently a bit wobbly, to say the least.

0:47:54 > 0:47:56I'll go through some of our products,

0:47:56 > 0:48:00and this is sort of, you know, just a recommended kind of...

0:48:01 > 0:48:06..a recommended piece for your, boutique,

0:48:06 > 0:48:12and it's a great base prima, a primer for the nails.

0:48:12 > 0:48:17She was too far behind an hour ago and she was still making mistakes on products.

0:48:17 > 0:48:20I said to her if she'd known that pitch two hours ago,

0:48:20 > 0:48:22she would have delivered an amazing pitch.

0:48:22 > 0:48:26Because there are young people along the streets, walking past,

0:48:26 > 0:48:29going to Carnaby Street, and it will get young people through the door.

0:48:29 > 0:48:32'Today's presentation I thought was really good.

0:48:32 > 0:48:35'He was confident.'

0:48:35 > 0:48:39Other little ideas I've had, you could do a Liberty student card

0:48:39 > 0:48:41and you'll always have that.

0:48:41 > 0:48:44My idea was to bring vintage clothes to keep with

0:48:44 > 0:48:46the unique quirkiness of the area.

0:48:46 > 0:48:50You could do apps, you could do a shopping app, you could do a game.

0:48:50 > 0:48:52He had these ideas.

0:48:52 > 0:48:53We may take a few of them on board.

0:48:53 > 0:48:56Keep it small but take a risk.

0:48:56 > 0:48:59THEY CLAP

0:48:59 > 0:49:01Thank you.

0:49:01 > 0:49:03LAUGHTER

0:49:03 > 0:49:06It was really good. I thought I done quite well.

0:49:06 > 0:49:08This is what I wanted, get my foot in the door,

0:49:08 > 0:49:11and I could do that, I could apply for a job here

0:49:11 > 0:49:15with full confidence that I've had experience with it now.

0:49:15 > 0:49:19Now this is our Magnetic Polish. We haven't even launched this yet.

0:49:19 > 0:49:21We have people blogging about it,

0:49:21 > 0:49:25we're going to have a feature in US Vogue, um, UK Vogue.

0:49:25 > 0:49:28Finally finding her feet,

0:49:28 > 0:49:32Sacha is impressing Thea as well as the potential clients.

0:49:32 > 0:49:35- Are you enjoying your treatments so far?- Yeah.

0:49:35 > 0:49:37You look like you're enjoying it!

0:49:37 > 0:49:39Everyone's done the body and the face,

0:49:39 > 0:49:42and now it's to take care of the hands.

0:49:42 > 0:49:45To me it's fashion and hopefully you'll see it's fashion as well.

0:49:45 > 0:49:47No-one could've done better

0:49:47 > 0:49:50in the minutes that she had to learn it, cos she was so behind.

0:49:50 > 0:49:54She is super-disorganised, she's got a lot of star qualities.

0:49:54 > 0:49:55I think she's good.

0:49:55 > 0:49:59In order for you to get the most out of this experience,

0:49:59 > 0:50:02there are just little things that I think you can concentrate on.

0:50:02 > 0:50:05You are always striving to be perfect,

0:50:05 > 0:50:08and I think maybe you should sit back and give yourself

0:50:08 > 0:50:12a bit of credit, because you are exceptional for a 23-year-old.

0:50:12 > 0:50:15So just be a bit more comfortable in your skin,

0:50:15 > 0:50:18and let your guard down a little bit because that can sometimes

0:50:18 > 0:50:24be construed as either a little bit edgy or a little bit arrogant.

0:50:24 > 0:50:29I can only say that I just think this is really unfair, because you know, this is...

0:50:29 > 0:50:32Why do you think it's unfair?

0:50:32 > 0:50:35Because this genuinely isn't representative of me.

0:50:35 > 0:50:41- I would never... The meltdown that I had on Monday, that isn't me.- OK.

0:50:41 > 0:50:47Having read Ben's manifesto, Jens wants a man-to-man chat.

0:50:47 > 0:50:50I see a number of what I would call negative beliefs.

0:50:50 > 0:50:55Put those to one side and say, "Well, here are my strengths,

0:50:55 > 0:51:00"this is what is good about Ben, and I'm going to make damn sure that I'm going to act on that."

0:51:00 > 0:51:04And use these positive beliefs to make a difference around you.

0:51:04 > 0:51:08You have a university degree, you're clever, you're great with people -

0:51:08 > 0:51:10despite all the things that life has thrown at you.

0:51:10 > 0:51:13OK? And that should give you a lot of inner strength.

0:51:13 > 0:51:20It's this putting yourself down and this self-doubt that you need to somehow control.

0:51:20 > 0:51:21It will always somehow be there.

0:51:21 > 0:51:25The only thing you can do is to build an ability to control it and to overcome it.

0:51:25 > 0:51:27- Yeah.- OK?

0:51:28 > 0:51:31And it is going to be a long and hard journey

0:51:31 > 0:51:33but it's got to be done, to erm...

0:51:33 > 0:51:37allow me to be able to reach my potential,

0:51:37 > 0:51:41so yeah, I take on board everything you're saying, and thank you.

0:51:42 > 0:51:47But you need to just work on your presence.

0:51:47 > 0:51:51That Kirsty, when she walks through the door and goes for that job -

0:51:51 > 0:51:55it's not the CV that makes the impact, it's you.

0:51:55 > 0:51:58I would've loved, Kate, to come and work for you

0:51:58 > 0:52:01and show you exactly how I work,

0:52:01 > 0:52:04and I don't think I've had the opportunity to do that...

0:52:04 > 0:52:07Oh, no, you're being very negative.

0:52:07 > 0:52:12One thing that you must do is accept criticism gracefully

0:52:12 > 0:52:15without taking it personally.

0:52:15 > 0:52:18I know it seems like I'm not taking in what you say, and I am.

0:52:18 > 0:52:22No, you are - and you have every right to defend yourself.

0:52:22 > 0:52:25- I'll say again, this is just feedback.- Yeah, of course.

0:52:30 > 0:52:33It's been a long process. She's obviously not seen all of that.

0:52:33 > 0:52:37I do probably need to be a bit more comfortable in my own skin.

0:52:37 > 0:52:42But, not all of our recruits have found being an MD such a tough ride.

0:52:42 > 0:52:46We've put this little plaque together for you about what we appreciate about you.

0:52:46 > 0:52:49- I got some people to write some things.- Oh, my God.

0:52:49 > 0:52:55That is brilliant. Thank you! That is brilliant.

0:52:55 > 0:52:57I'm going to give you a hug as well!

0:52:57 > 0:53:00- Best of luck.- I want a hug, come here.

0:53:00 > 0:53:02See you later.

0:53:02 > 0:53:05- Cheers, thank you.- Send me an e-mail when you get home.

0:53:05 > 0:53:07'I've learnt a lot, and that's what I wanted to do.

0:53:07 > 0:53:12'It's been brilliant. I've had a really good time of it.'

0:53:12 > 0:53:15'He's actually a very talented guy, with a huge amount of abilities.'

0:53:15 > 0:53:18I've got the potential - it's just reassured me.

0:53:19 > 0:53:24'She's a total role model, and she's all the sorts of things that I strive to be.'

0:53:24 > 0:53:27I don't WANT to be an MD, I WILL be an MD.

0:53:31 > 0:53:34This experience was definitely a challenge.

0:53:34 > 0:53:37It was a fantastic opportunity to get to do loads of different jobs.

0:53:37 > 0:53:40You learn all sorts of things, you know.

0:53:40 > 0:53:41Finally, I've got a job -

0:53:41 > 0:53:45it was a guy who I met at the AOL networking event.

0:53:45 > 0:53:47He just kind of gave me a job, really.

0:53:47 > 0:53:50One step closer to Downing Street.

0:53:53 > 0:53:55I enjoyed the experience a lot.

0:53:55 > 0:53:57Look at that one.

0:53:57 > 0:53:59I'm having a brilliant time!

0:53:59 > 0:54:03'I still think I'm really lucky to have an experience that not many people are going to.

0:54:03 > 0:54:06'I want to be back at that level again.

0:54:06 > 0:54:08'I'm definitely moving to London,

0:54:08 > 0:54:11'so it's just a matter of getting a job, and then doing it.'

0:54:14 > 0:54:16Yeah, done everything...

0:54:20 > 0:54:22I feel like I've changed loads.

0:54:22 > 0:54:25Anyone want to share a bath with me...? Gracias.

0:54:25 > 0:54:29Thea told me, you know, you have great ideas, go with them.

0:54:29 > 0:54:34And she's inspired me, and I'm just in a good place at the moment, I think I am in a really good place.

0:54:34 > 0:54:35I've womaned up! I have.

0:54:35 > 0:54:38You're super-employable and you're super-bright,

0:54:38 > 0:54:42and you're capable of much more than you think you are.

0:54:42 > 0:54:47The insecurities aren't going to affect me as much as they used to, I guess.

0:54:47 > 0:54:49Yes!

0:54:49 > 0:54:53- Hi, Ben, how are you? How have you been? Everything all right? - I'm good.

0:54:53 > 0:54:56If Jens said, "I want you to work in head office," I'd jump at it.

0:54:56 > 0:54:59So what do you want me to do with your CV?

0:54:59 > 0:55:03Just... I'm going to send it to you and see if there's anything that you think

0:55:03 > 0:55:07needs to be changed, and what's good about it and what's bad

0:55:07 > 0:55:11and what I should er...highlight a lot more in interviews, I guess.

0:55:11 > 0:55:13- Yeah, I'd be happy to do that. - Oh, brilliant.

0:55:13 > 0:55:17- Anything else I can do for you, Ben? - Erm...no, I'm OK.

0:55:17 > 0:55:18- You're OK?- Yeah.- Excellent.

0:55:18 > 0:55:21- All right. Well, let me take you to the door.- OK.

0:55:21 > 0:55:25The ball's lying there right in front of the goal and he's not kicking it in.

0:55:25 > 0:55:28I haven't asked him for a job because...

0:55:30 > 0:55:32..he...

0:55:33 > 0:55:37In a moment I think I'll just erm... reassess my situation.

0:55:39 > 0:55:42Maybe I should just go in and ask him for a job.

0:55:42 > 0:55:44I can't go back in there now, can I?

0:55:46 > 0:55:48What do you think I should do?

0:55:48 > 0:55:51INAUDIBLE

0:55:59 > 0:56:02Wow!

0:56:04 > 0:56:05Thank you.

0:56:10 > 0:56:14If you want to find out how to become a more successful job hunter,

0:56:14 > 0:56:15go to...

0:56:19 > 0:56:21Woo-hoo!

0:56:21 > 0:56:24You can take part in the Get Yourself Hired test,

0:56:24 > 0:56:27and get personal advice from The Apprentice winner Tim Campbell.

0:56:27 > 0:56:30MUSIC: "Once In A Lifetime" by Talking Heads

0:56:46 > 0:56:50Subtitles by Red Bee Media Ltd

0:56:50 > 0:56:53E-mail subtitling@bbc.co.uk