:00:00. > :00:10.Milk, we pour it on our cereals and stick it in our tea. In the UK we
:00:11. > :00:14.consume over nine billion pints every year, but have we forgotten
:00:15. > :00:18.where it comes from? I don't think people really know how much work
:00:19. > :00:24.goes into getting milk onto the shelf. Along with the dairy farms
:00:25. > :00:32.and cows that produce it, milk has shaped our countryside and the way
:00:33. > :00:36.of life. The industry is just one piece of the jigsaw. Now they face a
:00:37. > :00:40.crisis like never br. This is the worse period I have seen in my
:00:41. > :00:45.working life. Over the past 15 years the number of dairy farmers in Wales
:00:46. > :00:51.has halved. On average three farmers leave the industry every month. It's
:00:52. > :00:57.an embarrassment on me, on myself that I can't make it pay. The
:00:58. > :01:01.traditional family dairy farm is in serious trouble. There isn't a
:01:02. > :01:07.future. Milk is a global commodity and dairy is big business at the
:01:08. > :01:11.mercy of the world markets. Can Welsh farmers survive in this new
:01:12. > :01:15.cut-throat world. There must be room for a small family farm. I'm Gareth
:01:16. > :01:22.Wyn Jones, I'm a hill farmer and campaigner for the best of Welsh
:01:23. > :01:25.food and farming. I want to explore the dairy industry from the inside,
:01:26. > :01:30.from the cow to the consumer, and from the farm to the supermarket
:01:31. > :01:35.shelf. I want to see what it takes to satisfy our thirst for milk and
:01:36. > :01:44.find out if there is a future for the Welsh dairy farmer.
:01:45. > :01:49.Last week, I found out how many people would be happy to pay more
:01:50. > :01:56.for fresh milk, if they knew the money was going back to the farmer.
:01:57. > :02:00.I'd pay 1. 50 for four pints if that ments that people weren't short
:02:01. > :02:04.changed. I've also seen the crisis facing many Welsh dairy farmers, the
:02:05. > :02:10.first link in the milk supply chain. At the end of the day, if milk price
:02:11. > :02:15.isn't there you cannot do it. Now, I want to learn more about the rest of
:02:16. > :02:22.that chain. The majority of people do buy milk in the supermarket. This
:02:23. > :02:27.is a massive business. We are talking about billions of litres of
:02:28. > :02:32.milk. So these are the big players. I want to really know what goes on.
:02:33. > :02:37.What kind of clout have they got within the dairy industry? And what
:02:38. > :02:41.kind of power do they have? We really need to find out the whole
:02:42. > :02:48.story of milk from farm to supermarket shelf. We've approached
:02:49. > :02:54.all the major retailers, asking for the chance to follow their milk
:02:55. > :02:58.supply chain. While they've offered us a statement, most have been
:02:59. > :03:02.reluctant to let me see how they source their milk. That's a real
:03:03. > :03:12.surprise. I thought it would have been another one of the retailers.
:03:13. > :03:17.That's a surprise, but a positive. It's just after 4am. We've only had
:03:18. > :03:24.one supermarket giving us an open invitation to come and have a look.
:03:25. > :03:29.The surprise is they are the biggest in the country, it's Tesco's. So
:03:30. > :03:35.we're on our way to the farm now. We will have a chat with the farmer. As
:03:36. > :03:40.everybody knows, I'm not the biggest fan of supermarkets. What's
:03:41. > :03:52.important today is that we find out how farmers are treated. Tesco have
:03:53. > :03:55.invited me to a farm in Monmouthshire to meet Clive
:03:56. > :04:00.Pritchard. I can give you a hand, if you want. Come on then. I've done a
:04:01. > :04:05.bit of milking you know! You have. Well then. He's around one of 700
:04:06. > :04:10.dairy farmers from across the UK who provide Tesco with milk. As a member
:04:11. > :04:15.of the TSDG, Tesco sustainable dairy group. When it was initiated back in
:04:16. > :04:21.2007, one of the ways that they were going to give us a fair price was to
:04:22. > :04:26.get the cost of production and then top it up with an amount of money to
:04:27. > :04:32.invest into the business. What kind of price are you on every litre? At
:04:33. > :04:36.the moment, rough by 28 p. You're getting a good price really. A very
:04:37. > :04:41.good price, it covers all my costs. It gives me a little bit extra to
:04:42. > :04:46.invest into the business. Without this contract, I wouldn't be where I
:04:47. > :04:51.am today. While other farmers have hit hard times with the changing
:04:52. > :04:59.price of milk, Clive's contract has remained much more stable. The
:05:00. > :05:02.beauty of the TSBG, we're not on a roller coaster, we're on a level
:05:03. > :05:07.playing field which we can actually work with. You've got to be quite
:05:08. > :05:11.lucky as well, to be in your situation, to get these contracts as
:05:12. > :05:16.well. We are extremely lucky. Everybody in this area who's on a
:05:17. > :05:23.TSDG contract will know how lucky they are. Clive is protected from
:05:24. > :05:27.plum weighs in the market -- fluctuations in the market price. He
:05:28. > :05:31.believes that the future lies with working with the big retailers. We
:05:32. > :05:37.do need the supermarkets. I feel it's better to be working with them
:05:38. > :05:41.than against them. The fact is they sell the vast majority of the milk
:05:42. > :05:47.in this country and if you can get a good understanding, where we get the
:05:48. > :05:51.cost of production and an investment figure, we really can't complain
:05:52. > :05:55.about that. That's being very fair. Do you think there's room for more
:05:56. > :06:00.supermarkets to be doing what Tesco are doing with you? Yeah, yeah. The
:06:01. > :06:05.ideal situation going forward for the British dairy industry would be
:06:06. > :06:09.most dairy farmers or virtually every dairy farmer involved in a
:06:10. > :06:13.dedicated supply contract, which will keep this dairy industry going
:06:14. > :06:20.in the UK for many, many years to come. While Clive works with Tesco
:06:21. > :06:27.on his contract, there's a middle man in the form of milk processing
:06:28. > :06:30.giant Muller. They are one of just a few companies that process and
:06:31. > :06:35.bottle milk for most of the mainlior retailers. -- major retailers. How
:06:36. > :06:41.many litres will you get rid of today? Approximately 3,500 litres go
:06:42. > :06:45.off most days of the year. Over the year period, we can get up to 1. 3
:06:46. > :06:50.million. It's a lot of milk. Yeah, yeah. A few pence will make a
:06:51. > :06:55.difference to you. A few pence make a lot of difference to us, a big
:06:56. > :06:59.difference actually. Milk from Clive's farm and others across Wales
:07:00. > :07:03.is collected by Muller and transported over the Severn Bridge
:07:04. > :07:10.and into England. That's where I'm going next. What we're seeing more
:07:11. > :07:15.of, within the food industry is these food miles and the amount of
:07:16. > :07:20.travelling everything does, the loss of the localness is quite
:07:21. > :07:28.frightening. In the past, the milk we drank was very local. Dairy
:07:29. > :07:32.farmers supplied a network of small regional creameries, who in turn
:07:33. > :07:35.distributed milk locally. The hay dairy farmers of the doorstep
:07:36. > :07:39.delivery are all but over with nine out of ten of us buying our
:07:40. > :07:44.groceries in the supermarket, to feed our growing demand for fresh
:07:45. > :07:48.milk, 24 hours a day, those small, independent companies have been
:07:49. > :07:55.replaced by a couple of massive milk processors. The Muller plant is just
:07:56. > :08:08.off the M 5 in Somerset. Here we are. A massive shed. Just a big
:08:09. > :08:11.operation. Muller are part of a multinational company that has a
:08:12. > :08:18.turnover of around five billion euros. Production manager Adrian is
:08:19. > :08:27.guiding me through the process from milk tanker to bottle. This is the
:08:28. > :08:32.raw milk silo room. There's ten large tanks here, each of them
:08:33. > :08:37.holding 250,000 litres. You're saying these are large, these are
:08:38. > :08:41.absolutely massive. Literally the size of the building. To get them
:08:42. > :08:54.in, take the roof off and plonk them in. At any time we can stock pile 2.
:08:55. > :09:03.5 million litres of milk. That's a lot of cows to milk to fill these!
:09:04. > :09:08.It's just absolutely unbelievable the amount of volume you guys are
:09:09. > :09:12.holding here. How long will that keep you, say if you couldn't get a
:09:13. > :09:17.tanker through the gate for a day-and-a-half? A day-and-a-half.
:09:18. > :09:23.That's it? 1. 8 million litres a day. Wow! The whole system here is
:09:24. > :09:30.automated, a computer programme controls the process with the
:09:31. > :09:36.operation working around-the-clock. That's really noisy. These are the
:09:37. > :09:40.three pasteurisers. We have two at 40,000 litres an hour, one at 20,000
:09:41. > :09:48.litres an hour. They're running for 20 hours a day. Wow. Every drop of
:09:49. > :09:56.milk is traced through pasteurisation, hop odge nighsation
:09:57. > :10:10.and finally bottling -- homogonisation. That's big. This is
:10:11. > :10:17.absolutely unbelievable. There's a stop. It's not meant to.
:10:18. > :10:29.My giddy... The sleeves are going on the bottles now. I can see them now.
:10:30. > :10:37.How many bottles is this doing in a minute? 300. A minute? Yeah. We've
:10:38. > :10:42.got five machines. Yeah, that just gives you the sense of proportion.
:10:43. > :10:47.This plant runs nearly around-the-clock. You can see how
:10:48. > :10:54.much milk is passing here in a few minutes. This is what it takes to
:10:55. > :11:02.supply the major supermarkets. This is what they need to keep milk on
:11:03. > :11:08.their shelves. I might have been milking some of this stuff, but to
:11:09. > :11:13.be in this bottle now is unbelievable. I can't believe the
:11:14. > :11:18.size and the scale and just how mute mated it is. -- automated it is.
:11:19. > :11:26.Yes, this is what all the big dairies are running like now. This
:11:27. > :11:30.is very alien to me, computers, machines, never-ending conveyor
:11:31. > :11:34.belts and hardly any pelt around. -- people around. I am not very often
:11:35. > :11:43.lost for words, but seriously lost for words with what I'm seeing right
:11:44. > :11:47.here now. In less than two days, enough milk passes through this
:11:48. > :11:51.factory to fill an Olympic-sized swimming pool. Considering how
:11:52. > :11:55.smoothly this system runs, it's a shame that some of the farmers
:11:56. > :12:03.keeping this going are having such a rough ride. Is there more than one
:12:04. > :12:08.of these in Great Britain? We've got ten factories strategically placed
:12:09. > :12:13.throughout the country, close to major road networks. We're right
:12:14. > :12:16.next to the M 5 here. This is the way forward really for the dairy
:12:17. > :12:20.processing industry. This is what it's going to look like in the next
:12:21. > :12:25.10, 15 years. All high volume dairies will have to be this size to
:12:26. > :12:29.get the through put through otherwise they won't be able to get
:12:30. > :12:33.that scale of profit. After being bottled, the milk is scored in a
:12:34. > :12:37.giant fridge -- stored in a giant fridge waiting to go onto lorries. I
:12:38. > :12:42.never thought I'd say this, but this is a sea of milk bottles. It's only
:12:43. > :12:47.halfway through the day today. They've got another however many
:12:48. > :12:52.hours to produce today. It's quite a quick turn around from farm into
:12:53. > :12:56.store really. It's probably no more than 48 hours from being milked to
:12:57. > :13:00.being in the bottle here ready to be in the supermarket. It's a hell of a
:13:01. > :13:05.conveyor belt. It is, yeah. Do the supermarkets expect that as well?
:13:06. > :13:10.Yeah, they don't accept it two less than so many days' shelf life on.
:13:11. > :13:15.Almost a million bottles of milk leave this processing plant every
:13:16. > :13:22.day, with milk returning to Wales and supermarket shelves from Cardiff
:13:23. > :13:28.to Caernarfon. These guys are slick. They're clever. They're fit for
:13:29. > :13:33.purpose. But as a farmer, and as somebody that's close to the land,
:13:34. > :13:39.that is so far removed from what farming is. That is a different
:13:40. > :13:46.world to what I'd ever imagine any dairy would be. The truth is, we've
:13:47. > :13:50.all been suckered into it. We've all been drawn into that cheap food.
:13:51. > :13:53.This is why they're growing, this is why they're getting bigger. It's
:13:54. > :13:59.doing a job for the consumer, doing a job for the supermarket. But it
:14:00. > :14:06.just really takes the heart out of the true worker in this industry and
:14:07. > :14:13.that is the farmer. He's not getting a fair price. These guys will never
:14:14. > :14:17.go short of millions. Having seen the scale of the Muller processing
:14:18. > :14:22.plant, I'm still struggling to see what the future holds for the
:14:23. > :14:26.smaller dairy farms. If they're not among the lucky few to have a
:14:27. > :14:29.supermarket contract, how can they survive in an industry that's
:14:30. > :14:35.becoming increasingly competitive? I need some answers. I'm meeting the
:14:36. > :14:40.former chief economist with the National Farmers' Union, Dr Sean
:14:41. > :14:45.Ricard. There isn't a future for every dairy farmer. Over the last 60
:14:46. > :14:48.years we have seen the number of dairy farmers decline. As some go
:14:49. > :14:52.out of business, it creates opportunities for others to expand
:14:53. > :14:56.and become more efficient. If this industry is going to continue to
:14:57. > :14:59.make a real contribution to the British economy, to the quality of
:15:00. > :15:04.life in the countryside, farmers have to get out of bed and strive
:15:05. > :15:07.every day to do what they do cheaper than they did the day before. They
:15:08. > :15:12.just have to keep that mind set going. For some farmers, that tends
:15:13. > :15:16.to be getting larger. There are economies of scale in dairy farming
:15:17. > :15:21.and therefore if you have a larger herd you tend to be able to prodouse
:15:22. > :15:24.at a cheaper price. Is factory farms the way forward for you then? I
:15:25. > :15:30.don't like the expression factory farms. Let's call it what it is,
:15:31. > :15:35.industrialisation. It means efficiency. Industrialisation means
:15:36. > :15:39.productivity and cheaper food. The reason our standard of living is
:15:40. > :15:43.better than our fathers and the fathers before them is because of
:15:44. > :15:46.industrialisation. Why does anyone imagine one of our biggest
:15:47. > :15:50.manufacturing industries for the production of food can stand aside
:15:51. > :15:54.from it? Of course we have to take the benefits of science and
:15:55. > :15:58.technology and management into farming to benefit both the farmer,
:15:59. > :16:07.to benefit the country and to benefit the consumer. That's Sean's
:16:08. > :16:13.position clear. Efficiency is key. That means bigger farms and more
:16:14. > :16:17.cows. To keep the continuous flow of milk on our supermarket shelves, the
:16:18. > :16:24.average size of a dairy herd in Wales is increasing. The family
:16:25. > :16:28.farms of around 70 to 100 cows that form the fabric of Welsh rural
:16:29. > :16:34.communities are now being replaced by farms with 500 to 1,000 dairy
:16:35. > :16:40.cows. It's happening all over the world - in America, the Middle East
:16:41. > :16:45.and China. There are dairy farms with herds of tens of thousands of
:16:46. > :16:51.cows. Welsh farmer Fraser Jones from Welshpool is determined to follow
:16:52. > :16:57.the trend. Morning. How are you doing? Very good. I've been Ayvazov
:16:58. > :17:02.few places but I don't think I've ever seen such a big shed They are
:17:03. > :17:09.quite big. This is where the fodder will be stored for the thousand cows
:17:10. > :17:13.we intend to milk here. 1,000? Yeah, that's just one farm. Not only do
:17:14. > :17:17.you have these three massive sheds, there's something in development
:17:18. > :17:21.there. That's going to be the milking parlour, using the latest
:17:22. > :17:27.technology, the most efficient way of harvesting milk. That will enable
:17:28. > :17:30.me to milk 450 to 600 cows an hour. The investment that Fraser has put
:17:31. > :17:38.into his farm is matched by his ambition. It's a massive scale of
:17:39. > :17:47.farming. You know, this is really industrial farming. It's not playing
:17:48. > :17:53.about. You weren't long feeding tons in there. The machine is on top of
:17:54. > :17:59.the job. That would take me a week with my little fork! This shed holds
:18:00. > :18:05.320 cows. My long-term goal is I want to milk up to 2,000 cows, is
:18:06. > :18:08.what I'm aiming for. You are going to expand to a massive amount of
:18:09. > :18:12.cows. You will be one of the biggest in Wales then. We'd be up there.
:18:13. > :18:15.Look around the world. I've been to America and throughout Europe
:18:16. > :18:19.looking at farms and what other countries are doing, and if we want
:18:20. > :18:23.to still produce milk in this country, we have to be able to
:18:24. > :18:27.compete with those guys. To manage such a huge herd, Fraser now employs
:18:28. > :18:37.six members of staff with more to come. But he still likes to keep
:18:38. > :18:43.hands on with his cows. How's it looking? Yeah, it's all coming the
:18:44. > :18:54.right way. No problems. Just giving her a bit of a massive. Just open
:18:55. > :18:58.things up. Couple more pushes girly. It's a buzz, isn't it, doesn't
:18:59. > :19:06.matter how many times you do it. Very close. Yeah, very close. Head's
:19:07. > :19:19.out. Do you want to grab a leg. Yeah, of course I do. She's nearly
:19:20. > :19:25.here. Together. She's come round and lick it now. Good girl. Nature will
:19:26. > :19:33.take its course now. Yeah, it will. She's having a smell.
:19:34. > :19:40.It's hard not to be impressed by Fraser's operation. He knows his
:19:41. > :19:45.cows as well as any farmer. Buff he's also a shrewd businessman and
:19:46. > :19:52.this farm is very much abusiness. -- very much a business. This is the
:19:53. > :19:55.biggest dairy farm I've seen and most probably one of the biggest in
:19:56. > :20:02.Wales. I can see this as the future for Fraser. But you know, the
:20:03. > :20:06.majority of people couldn't afford the way he's moved forward. Not many
:20:07. > :20:11.places in Wales, not the smaller family farm can do what he's done
:20:12. > :20:16.here. There's no doubt Fraser's taken a huge leap of faith, but he's
:20:17. > :20:21.not the first Welsh farmer to take this ambitious course of action. In
:20:22. > :20:28.Pembrokeshire, I've come to visit one of the most hi-tech and biggest
:20:29. > :20:37.dairy operations around. This is milking in the 21st century. Maybe,
:20:38. > :20:44.this is the only way to be efficient and sustainable. Massive herds,
:20:45. > :20:54.massive volumes, and colossal investment. Over the past couple of
:20:55. > :21:00.years, this herd has been increased and they've installed a brand new
:21:01. > :21:04.milking parlour. This is impressive. Well, yes, it's the way to milk a
:21:05. > :21:12.lot of cows. This hasn't come cheap has it? No. A rotary parlour must
:21:13. > :21:16.have cost hundreds of thousands. Yes, it's a big investment. It's
:21:17. > :21:25.state-of-the-art. Well, yes, in a way. The times have moved on. To
:21:26. > :21:30.secure a future on the land for his children, he decided to borrow just
:21:31. > :21:34.under ?2 million to modernise the family farm. The future looked
:21:35. > :21:38.bright when he took that decision, but the price he's getting per litre
:21:39. > :21:45.has slumped and there's a risk he could lose everything. Two years
:21:46. > :21:52.ago, milk price was 30 p, it wasn't so bad. What are you getting today?
:21:53. > :21:57.Last month 20 p, in May 17. 8. God, that's a massive difference. It is,
:21:58. > :22:04.yeah. No reward at the moment. Just seem to be sinking money into the
:22:05. > :22:08.farm. It's not coming back. Prices fell so much that he's been unable
:22:09. > :22:15.to repay his borrowing and has been making a loss every day. You must be
:22:16. > :22:19.so disheartened after spending that kind of money and getting so little
:22:20. > :22:23.for your produce. Where's the answer? Where's the way out for you
:22:24. > :22:27.as a family to make sure there's a future here? Three months
:22:28. > :22:32.down-the-line is going to be banks are going to be wanting their money
:22:33. > :22:38.back. Yeah. Short-term, things have got to change pretty quick. We're
:22:39. > :22:41.talking months. Yes, we are. If it doesn't improve in months, there's a
:22:42. > :22:46.possibility that the banks might come knocking on the door? Yes,
:22:47. > :22:50.yeah. Your morale goes down as well. There's nothing worse than being in
:22:51. > :22:53.debt and the phone ringing and you don't know who's there. You don't
:22:54. > :22:59.want to answer it because you don't want to hear the other person on the
:23:00. > :23:06.other side. If things don't get better, that's it really. We can't
:23:07. > :23:14.carry on with milk price under 20 p here, can't. Rather than passing on
:23:15. > :23:19.a thriving business to his children, he's now faced with passing on a
:23:20. > :23:24.huge financial burden. We have to do something to give a future to the
:23:25. > :23:29.youngsters, because we don't want to lose all the young people from rural
:23:30. > :23:35.Wales. We always hoped that things are going to improve. You've got to
:23:36. > :23:39.think positive. You worry if it doesn't improve, you know, what's
:23:40. > :23:43.going to happen? Like many of the farming families I've met, the
:23:44. > :23:48.Thomases feel the supermarkets are the root cause of the crisis, by
:23:49. > :23:52.devaluing milk and using it as a way to get people into the stores. The
:23:53. > :23:58.supermarkets need to stop using it as a loss leader. We need a better
:23:59. > :24:03.price for it. There should be a standard price for it for the public
:24:04. > :24:08.to purchase it so that there's no price wars. Supermarkets, at the
:24:09. > :24:12.moment, they really have got the power of how much they want to sell
:24:13. > :24:21.it for, how much they're giving back to us. Despite what the experts say
:24:22. > :24:25.about efficient systems, this family are proof that no matter how big or
:24:26. > :24:33.efficient farms become, if milk isn't sold to us at a fair price, we
:24:34. > :24:36.can't expect them to survive. Family farms, big, small, however you want
:24:37. > :24:41.to look at it, they're businesses and they've got to make money.
:24:42. > :24:46.Pennies for these guys per litre make a difference between profit and
:24:47. > :24:51.loss. The devaluing of milk, that needs to be addressed. We really
:24:52. > :24:56.need to look at that. I'm on my way to Tesco to see how all that milk
:24:57. > :25:03.ends up on their shelves. And to ask some questions. I don't want to jump
:25:04. > :25:07.to conclusions, but I am slightly sceptical of supermarkets, as you
:25:08. > :25:12.know. Sometimes you've got to give the devil his due, bite the bullet.
:25:13. > :25:17.It's always good to talk and as they say, every little helps. I've seen
:25:18. > :25:20.that Tesco are dealing in vast quaunts of milk and that --
:25:21. > :25:23.quantities of milk and that they are giving the farmers in their
:25:24. > :25:27.sustainable dairy group a fair price. But I still think they're
:25:28. > :25:34.selling milk too cheaply. I've come to meet the dairy sourcing manager.
:25:35. > :25:38.As a farmer myself, I feel that supermarkets have played a big part
:25:39. > :25:42.in devaluing milk over the years. Bringing the price down and it has
:25:43. > :25:47.been a price war to bring people through the door. I don't think it's
:25:48. > :25:51.worked because you know, this is a fantastic product, when milk can be
:25:52. > :25:56.cheaper than water, there's something wrong. I think we all can
:25:57. > :26:01.do more to be promoting a fantastic product like milk. Where do you
:26:02. > :26:05.stand with that? To be honest, I disagree around the devaluing. What
:26:06. > :26:10.we focus on is how to add value to it. That's what the fair for farmers
:26:11. > :26:14.guarantee is about. Every time a customer picks this up, they can see
:26:15. > :26:18.that actually by buying through Tesco they're directly supporting a
:26:19. > :26:21.farmer. They can see what our farmers are doing. Speaking to a lot
:26:22. > :26:24.of dairy farmers, they've had a tough time. They've struggled.
:26:25. > :26:28.People are out there who aren't going to survive in the next couple
:26:29. > :26:34.of months. This is how bad the love of it is. They still think milk is
:26:35. > :26:37.too cheap. It's a weekly staple. It's important for our customers and
:26:38. > :26:41.for their families that they can afford to buy the milk. It's
:26:42. > :26:45.critical that we get that out. The feed back I've had is that these
:26:46. > :26:51.people are willing to pay that extra few pence as long as they know it's
:26:52. > :26:54.going back to the farmer. That's the important message maybe that
:26:55. > :26:58.supermarkets, all supermarkets should be taking on board. That's a
:26:59. > :27:01.really important thing that we're doing, every time you buy our milk
:27:02. > :27:04.that money is going back to the farmer. It doesn't matter if you buy
:27:05. > :27:08.one particular product, every product that we're selling that's
:27:09. > :27:11.fresh milk, the money is going back to the 700 farmers. For me that's
:27:12. > :27:16.something that we're really proud about. The way forward maybe for the
:27:17. > :27:22.dairy industry to be sustainable is these kinds of blueprints? I think
:27:23. > :27:26.so. With the industry at the moment, and going forward, that cost
:27:27. > :27:31.production mechanic with a profit on top is the most sustainable way for
:27:32. > :27:43.those dairies to, not just survive, but thrive. Fair play to Tesco's. I
:27:44. > :27:51.hate to say it, I think they are giving their farmers a fair price.
:27:52. > :27:55.But we've got to remember that's a very small minority getting treated
:27:56. > :28:02.like this. There's many more dairy farmers that aren't getting very
:28:03. > :28:09.good contracts. The majority of dairy farmers are struggling. And I
:28:10. > :28:14.wonder if there is another way for them to work within the industry.
:28:15. > :28:17.Next time, I explore different ways of selling milk. We've taken the
:28:18. > :28:22.milk and turned it into something that anybody can enjoy. I see how
:28:23. > :28:28.some dairy farmers are getting more from their milk. Selling product
:28:29. > :28:32.with a story is the right way to go, not just for us, but all farmers
:28:33. > :28:35.that have the capacity to do that. And how others are taking back
:28:36. > :28:38.control of the milk supply chain. It's the only way I can see forward.
:28:39. > :28:54.For my children as well. when farmers leave
:28:55. > :28:57.their daily routines behind... Right, here we come, Dorset!
:28:58. > :29:01...for a show day.