:00:08. > :00:13.Welsh rugby is on a higher with a fantastic win in Ireland and a
:00:13. > :00:19.great World Cup. But below the national game the sport is at a
:00:19. > :00:24.crossroads. Teams fighting for survival. We have a lost generation
:00:24. > :00:30.of fans who have not bought into regional rugby. This fan is not
:00:30. > :00:36.there but can he and others be brought back. Lots of people don't
:00:36. > :00:41.go to rugby games any longer. a radical financial shake up be
:00:41. > :00:51.coming in? We could look at different models. Will we keep our
:00:51. > :01:03.
:01:04. > :01:11.star players? If we don't, that is Chase it up, boys. No, no, no. Over
:01:11. > :01:16.here! Go on, Steve. Steve Hughes is a typical rugby fan who enjoys
:01:16. > :01:26.nothing more than watching his local rugby team, the level just
:01:26. > :01:26.
:01:26. > :01:33.below regional rugby. I am from the valley outside Bridgend, and I have
:01:33. > :01:38.always come down on a Saturday, going to as many games as I could.
:01:38. > :01:44.With rugby, irrespective of whether you are man or woman, it is in your
:01:44. > :01:53.blood. The whole family are here enjoying the game, enjoying the
:01:53. > :01:58.banter. He is the official Dennis Clark. They are a rugby-mad family
:01:58. > :02:08.but not fans of their local professional side. When the fight
:02:08. > :02:12.
:02:12. > :02:19.professional teams were set up, Steve was a regular. Not now.
:02:19. > :02:25.this is my Denner. You would never guess you were a rugby fan. I see
:02:25. > :02:33.you have had a little dabble at regional rugby. Yes, when the
:02:33. > :02:38.Warriors were formed, we followed them for a season. It was a blast.
:02:38. > :02:43.It allowed us to go around different parts of Europe.
:02:43. > :02:49.travelled everywhere, to Scotland and Ireland. Before we got married
:02:49. > :02:57.and had a family. I really enjoyed it, I was not tracked along. I
:02:57. > :03:03.enjoyed going. I have noticed, or sprays season tickets. We went
:03:03. > :03:08.after the worry is finished. �500 or so, we went once and I am
:03:08. > :03:15.repenting as we speak. It took us such a long time to get there, to
:03:15. > :03:20.drive, then catch a bus, then walk 10 or 15 minutes from the bus stop.
:03:20. > :03:24.I just thought it was too much like hard work. When we got there they
:03:24. > :03:31.said she could not have a drink in the bar unless you paid extra. I
:03:31. > :03:37.felt quite unwelcome. For a queen - - keen that rugby family to be
:03:37. > :03:47.turning their back, it is a mystery. They are big national supporters.
:03:47. > :03:48.
:03:48. > :03:55.Who is going to win the Six Nations this year? Wales. While a? While?
:03:55. > :04:00.His it is our country. At the World Cup, over 60,000 supporters were
:04:00. > :04:05.attending for the semi-final. Wales were not even playing here, they
:04:05. > :04:09.were 13,000 miles away in New Zealand. To get 60,000 people into
:04:09. > :04:19.the stadium to watch a match on television is the kind of support
:04:19. > :04:20.
:04:20. > :04:25.But here is the paradox, the regions which provided the conveyor
:04:25. > :04:34.belt of young talent to achieve a two Grand Slams and a World Cup
:04:34. > :04:40.semi-final cannot get fans to watch the regional teams. Those in charge
:04:40. > :04:46.of the game are worried, issuing a major financial review. The regions
:04:46. > :04:50.have given them its support. Desperate to find out what has gone
:04:50. > :04:57.wrong. We have to look at different ways of running the professional
:04:57. > :05:02.game in Wales. Be it is not working in terms of attendances, is it?
:05:02. > :05:07.can't argue with that, there are pockets where the attendances are
:05:08. > :05:12.slightly up, there are regions where they are down. We have to
:05:12. > :05:19.hold our hands up, the way we did it in the past as individual
:05:19. > :05:25.regions and clubs is no longer sustainable. So what is going
:05:25. > :05:30.wrong? Why are people and Steve -- like Stephen Allen not supporting
:05:30. > :05:36.the regional teams? To make sense of it all we need to look at how
:05:36. > :05:40.regional rugby began. Nine years ago teams like Bridgend were look
:05:40. > :05:45.one of nine top clubs across South Wales, but that was considered too
:05:45. > :05:49.weak a structure to support the national side. The decision was
:05:49. > :05:58.made to create five regions, Cardiff and the Netley would have
:05:58. > :06:03.stand-alone regions, Newport and the Gwent Dragons created, then
:06:03. > :06:08.beat Celtic dragons, a huge change which Steve and Alison were willing
:06:08. > :06:15.to give a go. We felt very excited, to be in something fresh and
:06:15. > :06:21.exciting. It never lasted. Celtic warriors were disbanded, is this
:06:21. > :06:29.based on bitterness? Everything must move on, but at the moment I
:06:29. > :06:34.am not won over. I would give it another go. I think the intensity
:06:34. > :06:39.of the rugby is much greater. It is more interesting to watch than the
:06:39. > :06:44.local games, but my husband is just not keen on going. He was so
:06:44. > :06:50.involved with Bridgend that he finds it difficult, he feels he is
:06:50. > :06:53.betraying his local club to watch the regional rugby. The regions to
:06:53. > :06:59.have a loyal supporters but attendance figures make worrying
:06:59. > :07:03.reading. Since they were established nine years ago the
:07:03. > :07:08.Welsh regional sides have struggled to reach the hoped for attendance
:07:08. > :07:12.levels, some have made steady progress to begin with but then
:07:12. > :07:16.numbers stalled. The Scarlets have picked up again this season but
:07:16. > :07:22.everywhere else the numbers have dropped significantly, even with
:07:22. > :07:25.some big derby matches over Christmas. Paul Reece has been
:07:25. > :07:32.writing on the Welsh game for decades and he is worried about
:07:32. > :07:38.what is happening at regional level. Depressed, I would say. A big
:07:38. > :07:44.factor in that his attendances. Look at Cardiff blues, biggest game
:07:44. > :07:53.of the season, probably for a couple of seasons, should have had
:07:53. > :07:58.15,000, but it felt empty and solace. That defined the regional
:07:58. > :08:08.game at the moment. The interest should be there, especially from a
:08:08. > :08:13.
:08:13. > :08:17.country with Wales's rugby history. He has got support! The irony is
:08:17. > :08:24.that most of the top players play for the regions, but they are all
:08:25. > :08:29.losing money and have imposed a salary cap. Foreign clubs are a
:08:29. > :08:34.constant lure to the top players, some are thinking of going and some
:08:34. > :08:39.have already gone. Imagine if the steady stream became a flood.
:08:39. > :08:47.is enough money for to keep most of our best players who are
:08:47. > :08:51.internationals, I believe it will be exceptions rather than the rule.
:08:51. > :08:58.I think we can keep them. If we don't that is the demise of the
:08:58. > :09:03.game in Wales. I want my grandson to come here and watch all of his
:09:03. > :09:08.heroes. I don't want him to have to watch them on TV from France or
:09:08. > :09:12.England. In a the end wells have come away with the honours. Having
:09:12. > :09:19.the best players playing in Wells is seen as vital to the national
:09:19. > :09:27.side, but the region's need more than a top team to succeed. -- in
:09:27. > :09:32.Wales. Terry Stevens believes they should have got their act sorted
:09:32. > :09:38.off the pitch first. It was a marriage of convenience, we could
:09:38. > :09:44.not agree on a surname so had a hybrid. They do not work in terms
:09:44. > :09:48.of capturing hearts and minds, you are asking them to do two things,
:09:48. > :09:55.to accept an amalgamation of their two clubs, you are asking them to
:09:56. > :10:02.play in a different venue, and asking them to comply and adopt a
:10:02. > :10:05.name of an offspring which is really an adopted offspring.
:10:05. > :10:10.replica rugby jerseys were the highest selling in the UK but that
:10:10. > :10:16.has not brought in the crowds. Fans want more than 80 minutes of rugby
:10:16. > :10:22.these days. When we were a single it was all about the rugby. But now
:10:22. > :10:27.I have children, it must be an experience for us all and a day out.
:10:27. > :10:30.If there is something for the children to do, fantastic.
:10:30. > :10:36.penny is dropping with all the regions that the game needs to be
:10:36. > :10:42.dealt with differently. Here at the Scarlets, the training hall is
:10:42. > :10:47.being put to good use. It is not just about 80 minutes of rugby.
:10:47. > :10:53.is the brainchild of the chief executive. This facility helps, it
:10:53. > :11:00.is not just about sitting for 80 minutes and watching the game. It
:11:00. > :11:10.is a five or six-hour family day out. The Scarlets are not the only
:11:10. > :11:11.
:11:11. > :11:18.region to move to new premises, how This is the Cardiff City Stadium,
:11:18. > :11:22.home to the football club and the Blues regional rugby side. It is
:11:22. > :11:27.something two of the regions have adopted and is seen as the future.
:11:27. > :11:30.For some, it is also part of a problem. In Cardiff and Swansea the
:11:30. > :11:34.match-day experience varies depending on whether you are
:11:34. > :11:40.watching football or rugby. For Cardiff City the ground is
:11:40. > :11:44.regularly packed. For the Blues it is rarely half full. Since the move
:11:44. > :11:48.at the numbers initially increased then dropped off, comparisons are
:11:48. > :11:55.painful, fans have complained and the Blues have bowed to the
:11:55. > :12:00.pressure, saying the match next will be in the old stadium. Up a
:12:01. > :12:07.bit, down a bit. We showed the finance figures to the sports
:12:07. > :12:11.marketing expert Glynis Jones, she looks at fan experience, and is
:12:11. > :12:16.focused on rugby league. Why does she think Cardiff City is
:12:16. > :12:21.outselling the Cardiff blues? have an excellent fan experience
:12:21. > :12:26.and are winning awards for the work they have done on fan experience.
:12:26. > :12:32.That started with understanding who the fans were, I wonder whether any
:12:32. > :12:36.of these clubs, or any of the other clubs, know who their fans are. Did
:12:36. > :12:41.they know which segment they are in, do they know where they are from
:12:41. > :12:46.geographically. Do they know what they like and dislike. They might
:12:46. > :12:51.think they know, but have they done the work in finding out. I think
:12:51. > :12:55.marketing, promotion, is very important in connecting with your
:12:55. > :12:59.consumers. If you don't actually know what the consumers want and
:12:59. > :13:08.the first place, you cannot get your product right. Nowadays it is
:13:08. > :13:11.not just a rugby which is the product. The Scarlets have shown
:13:11. > :13:16.the best reason success for bringing in supporters, but how
:13:16. > :13:21.much did they spend in marketing? In conventional marketing it is
:13:21. > :13:27.fair to a non-existent, as a proportion of turnover or an
:13:27. > :13:31.absolute spend. Why? Purely because we don't have the resources.
:13:31. > :13:35.asked the other regions to said it was inappropriate for them to talk
:13:35. > :13:39.about marketing budgets, but they say they are using modern media and
:13:39. > :13:45.other methods to get the message across. If the money is not spent
:13:45. > :13:51.on marketing, where is it spent? the this tough economic climate,
:13:51. > :14:00.what comes first is it the marketing or team? At the moment we
:14:00. > :14:05.have put our eggs in the team. the marketing failed? If you look
:14:05. > :14:13.at the numbers in isolation, you would say yes. But, not looking for
:14:13. > :14:19.excuses, but it is very difficult. Steve and Alison are giving
:14:19. > :14:25.regional rugby another go. Holding a game at the Bridgend ground is
:14:25. > :14:30.making it difficult to stay alive. They are being tempted back. There
:14:30. > :14:38.is a fantastic atmosphere here. Much more than our normal games. I
:14:38. > :14:42.am quite excited. A lot of Bridgend influence in this team, which we
:14:42. > :14:52.are familiar with. I want to see how they perform on the bigger
:14:52. > :14:53.
:14:53. > :14:58.All of the regions have a huge importance on local players, and
:14:58. > :15:02.that emphasis appears to be the right one. Fans like to know about
:15:02. > :15:08.local youngsters making their way through, because you are able to
:15:08. > :15:12.see youngsters from future clubs in the area coming through. Fans liked
:15:12. > :15:16.to have a point of connection in the club and one of those points of
:15:16. > :15:26.connection can be local talent delivering interesting rugby even
:15:26. > :15:29.
:15:29. > :15:32.though they don't necessarily win. Terry has seen a strategy bear
:15:32. > :15:37.fruit when he worked with a successful team from across the
:15:37. > :15:43.Irish Sea. But there is a fundamental difference. Teams here
:15:43. > :15:53.play to packed houses. Limerick and Munster are regularly sellout their
:15:53. > :15:55.
:15:55. > :15:59.capacity ground. This region has produced a sea of players. Keith
:15:59. > :16:04.Woods was just one of them. He plied his trade with Harlequins in
:16:04. > :16:11.England as well as Munster but he has never forgotten where he came
:16:11. > :16:17.from. I was fortunate to play for a great club. And then the chance to
:16:17. > :16:21.get noticed and I ate played in this ground here in Munster. I
:16:21. > :16:27.remember bringing back a chunk of Harlequins supporters to come over
:16:27. > :16:31.to watch Munster player. They said we understand how or they would
:16:31. > :16:35.know who you are but how would you know who they are? That is the
:16:35. > :16:40.great thing about Limerick and Munster. The difference between a
:16:40. > :16:44.supporter and the player was probably the outrage of a hand to
:16:44. > :16:48.pat them on the back. What supporters wanted, supporters got.
:16:48. > :16:53.Even down to the design of the new stadium where the decision was made
:16:53. > :17:01.to keep the terraces to help maintain the match-day atmosphere.
:17:01. > :17:06.Attendance levels in Wales compare badly with Ireland's top regions.
:17:06. > :17:13.From very similar attendances in 2003, these Irish provinces have
:17:13. > :17:18.more than doubled their numbers. Munster's success has benefited the
:17:18. > :17:25.whole area. It is estimated the club is worth 70 million euros to
:17:25. > :17:29.the economy which in turn helps boost the Rugby. Great news for the
:17:29. > :17:32.development officer. We need to work at this continually, not to
:17:32. > :17:36.have too much of a gap between the regions and the clubs and that
:17:36. > :17:42.benefits the on-field performance but it also keeps the communities
:17:42. > :17:47.closer, or whether it is the national or regional teams. I know
:17:47. > :17:52.Wales and Welsh rugby well. That should be an easy thing for them to
:17:52. > :17:57.do because Wales is very like Limerick. Ireland's provinces have
:17:57. > :18:01.it easier than the Welsh counterparts, more established
:18:01. > :18:07.teams and tax-breaks for top players. In addition, Wales might
:18:07. > :18:12.have a fundamental problem. Are the Welsh regions in the right place?
:18:12. > :18:19.Wales' four regions are expected to Repton whole of Wales but there is
:18:19. > :18:23.no region in North Wales. There is no region north of the M4. To my
:18:23. > :18:27.left is the home of Welsh rugby. To my right is the home of the
:18:27. > :18:32.disenfranchised. Over Christmas, Newport Gwent Dragons played the
:18:32. > :18:37.Ospreys in front of 7,000 fans. They still play at their original
:18:37. > :18:44.ground, Rodney Parade. It is a great atmosphere but big Derby's
:18:44. > :18:50.like this should be attracting many thousands more. Where are the fans?
:18:50. > :18:55.Nelson rugby club is part of the Dragons' region. On a cold training
:18:55. > :19:01.night, the coach gave his views. be as blunt as I probably can be,
:19:01. > :19:05.for us here personally, who are the Dragons? We do not see them around
:19:05. > :19:10.the community. We do not see any of them up here trying to sell their
:19:10. > :19:16.product to our club which is probably 15 or 16 miles away from
:19:16. > :19:22.them. Do your players go and watch the Dragons at Rodney Parade?
:19:22. > :19:26.power game was called off on a Saturday afternoon, I know of no
:19:26. > :19:31.players in the last couple of years he why have been coaching who would
:19:31. > :19:35.jump on a bus or in the car and go and watch the Dragons. They would
:19:35. > :19:45.probably go down the road and watch Pontypridd or maybe a local rugby
:19:45. > :19:47.
:19:47. > :19:50.game. Most people at our level do not think it is working. Going to
:19:50. > :19:54.the city closer to wear these regions are, you might get a
:19:54. > :19:59.different answer. Dragons told us they do liaise across the board
:19:59. > :20:02.with their clubs. They have attended dinners at Nelson and
:20:02. > :20:10.invited a junior teams to Rodney Parade but there are moves to
:20:10. > :20:17.establish a valleys region. Clubs have recently written to the W R
:20:17. > :20:21.year and one MP wants a rethink -- Welsh Rugby Union. What is the real
:20:21. > :20:26.difference if everyone is not part of the Dragons? I think the reality
:20:26. > :20:32.is, let's call a spade a spade. They are clubs. If they have always
:20:32. > :20:36.been clubs, maybe we can get back to clubs. Call a spade a spade but
:20:36. > :20:40.then union more clubs involved. Quite clearly, that would give you
:20:40. > :20:45.more of that local rivalry that we like and it might give us an
:20:45. > :20:51.opportunity to toy with promotion and relegation again. Ten years ago,
:20:51. > :20:56.Welsh rugby was warned not to create super teams. But in a vote,
:20:56. > :21:02.a majority of Wales' clubs backed the Welsh Rugby Union plan for
:21:02. > :21:07.regional rugby. Over time, even diehard opponents have changed
:21:07. > :21:12.their minds. No one fork regionalisation on behalf of this
:21:12. > :21:18.town and this club. But I know because I deal with it every day,
:21:18. > :21:23.the reasons are trying to embrace collectively their regions. It is
:21:23. > :21:27.taking a while. It is only seven or eight years since probably the
:21:27. > :21:32.biggest sea change in the game in Wales. It has taken time that I can
:21:32. > :21:38.tell you now, the regional concept is accepted and embraced by the
:21:38. > :21:42.regions. Is a values region a realistic proposition? Money is
:21:42. > :21:46.being left on the table by the Welsh Rugby Union because there are
:21:46. > :21:50.5,000 chimney pots north of the M4. A lot of those people do not go to
:21:50. > :21:54.rugby games any longer because they do not feel that they have a side
:21:54. > :22:01.to support. That seems to be a hard-headed economic way to look at
:22:01. > :22:06.it. It would be down to the Welsh Rugby Union to approve a new region.
:22:06. > :22:12.This man has boosted turnover. What does he make of calls for a 5th
:22:12. > :22:16.region? Almost a year ago we said, please show us how this makes sense
:22:16. > :22:20.financially. Come up with a business plan. One year on, silence.
:22:20. > :22:25.We have heard nothing whatsoever other than misleading comments to
:22:25. > :22:28.people where expectation has been raised and simply cannot be
:22:28. > :22:32.fulfilled. That is irresponsible. And if they do come up with a
:22:33. > :22:37.financial plan? I would be the first to welcome it, the first to
:22:37. > :22:42.read it, the first to analyse it and the first to say can this
:22:42. > :22:47.really fly? I look forward to that. However, a 5th region seems
:22:47. > :22:52.unlikely when the existing four are struggling on their current income.
:22:52. > :22:55.Each receives money from television rights and the Wash rugby union.
:22:55. > :22:59.The rest they have to make themselves. The latest accounts
:22:59. > :23:03.show they are all in the red. are not healthy. They are very
:23:03. > :23:08.unhealthy. The majority of the clubs have high levels of debt.
:23:08. > :23:11.They are being funded by directors who are fans of the club who are
:23:11. > :23:17.willing to put their personal money into the club. But if something
:23:17. > :23:21.happens to one of those, particularly in the current
:23:21. > :23:24.economic conditions, nobody is safe and if they decide that they are
:23:24. > :23:29.going to take their money away, then that is a big problem for
:23:29. > :23:33.those clubs. What they all need is more supporters through the
:23:34. > :23:38.turnstiles but ironically, the regions believe efforts to attract
:23:38. > :23:42.new fans are being undermined by one of their main income is, TV.
:23:42. > :23:45.would not been much of a spectacle to take the children, and they are
:23:45. > :23:52.tied at the end of the day, when they have been to school on a
:23:52. > :23:56.Friday or out plane, I think adults it is more attractive. But they are
:23:56. > :24:01.trying to attract a family. I have a family now. I would like it from
:24:01. > :24:05.my point of the to be more family related with afternoon kick-off so
:24:05. > :24:11.instead of evening kick-offs. Ospreys were unhappy that one of
:24:11. > :24:15.their biggest gains was organised for bonfire night. The Blues showed
:24:15. > :24:20.their research found that incense and if -- is as to scheduling is
:24:20. > :24:26.hurting the game's. If it is going to be 6:30pm on a Friday or
:24:26. > :24:31.Saturday, please, let's have it for the season. S4C told us that
:24:31. > :24:34.fixtures were agreed with Celtic rugby and broadcast partners and
:24:34. > :24:38.the BBC said all fixtures were arranged with partners to make sure
:24:38. > :24:41.there was enough time to market gains. Next month, the Price
:24:41. > :24:45.Waterhouse Coopers review of regional rugby is due to be
:24:45. > :24:49.presented to the Welsh Rugby Union and regions. All admit the
:24:49. > :24:53.financial problems could lead to some tough decisions. It is shame
:24:53. > :24:58.we have come to this position where it is backs against the wall for
:24:58. > :25:02.some people. Is very well? Yes, there is. However, I have to be
:25:02. > :25:07.certain that I do not put the Welsh Rugby Union and everything why have
:25:07. > :25:10.done into jeopardy. Ultimately, it is the Welsh Rugby Union who
:25:10. > :25:16.franchise the four regions. They still won four professional teams
:25:16. > :25:19.but nothing, it seems is off the table. Kenya have four different
:25:19. > :25:25.models and four different relationships with the Welsh Rugby
:25:25. > :25:30.Union and that is something I have discussed informally. Can I clarify
:25:30. > :25:32.what you mean by four different models? That each region could be
:25:32. > :25:37.funded the brilliant have a different relationship from each
:25:37. > :25:41.other? That is a possibility. We must not pre-empt the findings and
:25:41. > :25:45.the discussions we need to have with everyone. Just to clarify, you
:25:46. > :25:49.could have three regions which gets X amount of money and another
:25:49. > :25:56.region which gets a small amount of money than the other three?
:25:56. > :26:01.permutations could be greater than that. It could be one, three, to,
:26:01. > :26:05.to, you have to come up with a solution for all of Welsh rugby.
:26:05. > :26:09.region or regions getting less money than the others would send
:26:09. > :26:16.shockwaves through the game but the fact this is being discussed shows
:26:16. > :26:19.how serious the situation is. Why does it matter, if the region's
:26:19. > :26:24.continued to struggle financially, if they struggle to attack crowds
:26:24. > :26:29.to the ground, does it have any impact to Wales and the national
:26:29. > :26:35.set-up? I think it would. Look at Scotland. They could not sustain
:26:35. > :26:42.three teams. It has gone down to two. Professional rugby in Scotland
:26:42. > :26:47.is hard to sustain. Do you want to get into that? There would still be
:26:47. > :26:53.a basis of support and identity, but what we are talking about his
:26:53. > :26:57.Wales as a major force in the world game. That is what is at stake here.
:26:57. > :27:02.What all regions want is more supporters. Steve and Alison
:27:02. > :27:06.enjoyed their game but they still have concerns which they put to the
:27:06. > :27:09.Ospreys' managing director. Now we have a young family, the boys are
:27:09. > :27:14.almost seven and they want to believe in regional rugby but there
:27:14. > :27:17.is a disconnect between Bridgend and the national game. They want to
:27:17. > :27:21.have something to support but we have not felt the need to go and
:27:21. > :27:27.watch the Ospreys or any other region. We believe that regional
:27:27. > :27:30.rugby is the future for Welsh rugby. I do not believe there is any
:27:30. > :27:34.turning back. It is up to us to convince people like yourselves to
:27:34. > :27:38.come along and enjoy it. A regional rugby is determined to be the
:27:38. > :27:41.future, but eight years after they were formed, should they be in a
:27:41. > :27:46.vulnerable state? If you have been involved since the onset of
:27:46. > :27:51.regional rugby, do you accept that you and others have made mistakes
:27:51. > :27:54.and failed to sell the game? Hindsight is a great thing. I
:27:54. > :27:58.consider my time here as a very good one but there's a lot more to
:27:58. > :28:04.be done now. The rugby people like myself who have been chief
:28:04. > :28:06.executives over the years are being replaced more by people with
:28:06. > :28:13.different skills that's, particularly marketing and
:28:13. > :28:17.commercial activities. I applaud that -- different skill sets.
:28:17. > :28:20.Everyone who is involved in regional rugby at this moment in
:28:20. > :28:25.time he is focusing on a different solution. That is what I'm doing,
:28:25. > :28:29.coming up with a solution, not pointing the finger. Sen, guys, we
:28:29. > :28:35.will work with you. The fact that you said they have their backs to
:28:36. > :28:41.the wall, is that a failure? Absolutely not. The Welsh Rugby
:28:41. > :28:44.Union has led all the time from the front with a range of initiatives.
:28:44. > :28:49.The Welsh Rugby Union and regions will work together for solutions,
:28:49. > :28:55.but in the end, the future is in the hand of supporters and whether
:28:55. > :28:58.enough will make the emotional leap to a regional Wales. It is early
:28:58. > :29:02.days. You cannot change from one team to another overnight. It does
:29:02. > :29:07.take some time and effort but it Steve is willing to attend more