0:00:00 > 0:00:00- *
0:00:02 > 0:00:04- The way we shop has changed.
0:00:04 > 0:00:07- Everything's too big and impersonal.
0:00:09 > 0:00:11- But it hasn't always been like this.
0:00:12 > 0:00:16- Years ago, every town, - every village almost...
0:00:16 > 0:00:19- ..had its own butcher's, bakery...
0:00:19 > 0:00:21- ..and tailor's shop...
0:00:21 > 0:00:24- ..because buying locally - was the norm.
0:00:25 > 0:00:29- What happened to these - small, old-fashioned businesses...
0:00:29 > 0:00:32- ..that offered a friendly service...
0:00:33 > 0:00:35- ..right on our doorstep?
0:00:37 > 0:00:41- I'm Tudur Owen, and I want to know - if it's feasible....
0:00:41 > 0:00:44- ..to revive - these traditional businesses.
0:00:46 > 0:00:48- I'm searching for a company.
0:00:48 > 0:00:51- Local people will rally together...
0:00:51 > 0:00:56- ..to revive a business - that was once the heart and soul...
0:00:56 > 0:00:58- ..of the community.
0:00:59 > 0:01:01- I've found the perfect spot.
0:01:02 > 0:01:05- This is a town - in need of a fishmonger.
0:01:11 > 0:01:15- As a location, it's hard to beat the - town of Menai Bridge on Anglesey...
0:01:15 > 0:01:19- ..on the banks of the Menai Strait, - beneath Thomas Telford's bridge.
0:01:20 > 0:01:23- This is a town with - a close connection to the sea...
0:01:23 > 0:01:28- ..though there is little evidence - of that on the high street nowadays.
0:01:29 > 0:01:33- There's a butcher's shop here, - a bakery...
0:01:34 > 0:01:37- ..there's even a shop - selling chocolate...
0:01:38 > 0:01:42- ..but from what I can see, - there's no fishmonger's here.
0:01:42 > 0:01:47- To discover why, I'm meeting - a local resident who knows his fish.
0:01:52 > 0:01:54- Dr Dylan Evans - is a marine biologist...
0:01:55 > 0:01:58- ..whose work - has taken him all over the world.
0:01:59 > 0:02:01- You've found a friend!
0:02:01 > 0:02:03- You've found a friend!- - Yes, a mackerel.
0:02:04 > 0:02:06- A mackerel.
0:02:06 > 0:02:09- You're back on home turf, - where you were raised.
0:02:10 > 0:02:14- How does this place - compare with the places you've seen?
0:02:14 > 0:02:17- You can say - lots of things about this place...
0:02:17 > 0:02:21- ..but on a day like today, - there's no better place than Wales.
0:02:21 > 0:02:25- The quality of marine life is - akin to other places in the world.
0:02:25 > 0:02:27- This place - is clean and it's natural.
0:02:28 > 0:02:30- What kind of fish live in this sea?
0:02:31 > 0:02:35- There's more diversity here - than any other place in Wales.
0:02:35 > 0:02:38- When you look closely, - it's incredible.
0:02:38 > 0:02:40- It's like the Great Barrier Reef.
0:02:41 > 0:02:45- The sea surrounding Anglesey - is teeming with all kinds of fish.
0:02:45 > 0:02:50- Mackerel and sea bass - inhabit these waters seasonally...
0:02:50 > 0:02:53- ..whereas others - stay here all year round.
0:02:53 > 0:02:59- Years ago, catching and selling fish - was central to the local economy.
0:03:01 > 0:03:03- Years ago, it was easy enough...
0:03:03 > 0:03:08- ..to go to Llanborth quayside - and buy freshly-caught fish.
0:03:08 > 0:03:10- We've lost that. - Something's changed.
0:03:11 > 0:03:15- I don't know what it is. Why can't - we no longer buy fish in Llanborth?
0:03:15 > 0:03:17- Can we try it, Dylan?
0:03:17 > 0:03:18- Can we try it, Dylan?- - Better had.
0:03:19 > 0:03:20- I hope it tastes nice.
0:03:21 > 0:03:25- What would you like to see - in somewhere like Menai Bridge?
0:03:25 > 0:03:27- It'd be nice to see a small shop...
0:03:28 > 0:03:31- ..or even an auction - once a week or a month...
0:03:31 > 0:03:34- ..so that locals know - they can buy fish like this.
0:03:35 > 0:03:37- This is delicious.
0:03:38 > 0:03:39- Do you have any more?
0:03:39 > 0:03:40- Do you have any more?- - I'm sure we can find some.
0:03:41 > 0:03:42- In there!
0:03:45 > 0:03:48- There used to be - three fishmongers here years ago...
0:03:49 > 0:03:51- ..but they have all since closed.
0:03:52 > 0:03:54- The supermarket - at the top of town...
0:03:54 > 0:03:57- ..is the only place - selling fresh fish.
0:04:00 > 0:04:04- I've bought sea bass, - which comes from Greece.
0:04:04 > 0:04:08- Some cod, - which comes from Norway or Iceland.
0:04:09 > 0:04:12- I bought - a very nice plaice fillet...
0:04:13 > 0:04:16- ..which again comes from Norway.
0:04:16 > 0:04:19- And mussels from Scotland.
0:04:19 > 0:04:22- All the things - I've bought in this bag...
0:04:22 > 0:04:27- ..can be found - a stone's throw away in the sea.
0:04:27 > 0:04:33- Do locals want to see a fishmonger's - back on the high street?
0:04:34 > 0:04:37- To gauge the reaction, - I'm holding a public meeting.
0:04:41 > 0:04:42- Would you like to eat local fish?
0:04:42 > 0:04:44- Would you like to eat local fish?- - Love to!
0:04:44 > 0:04:46- Our son lives in Nantwich...
0:04:46 > 0:04:51- ..and he can go to a local shop - and buy Anglesey mussels.
0:04:51 > 0:04:54- But we can't get them here!
0:04:54 > 0:04:58- I've arranged to meet - a business expert from Menter Mon...
0:04:58 > 0:05:02- ..which helps communities - create their own businesses.
0:05:03 > 0:05:05- I wonder if he supports this idea?
0:05:07 > 0:05:10- We know - there's a demand for local seafood.
0:05:10 > 0:05:15- There's fish from around the world - in supermarkets but none from Wales.
0:05:15 > 0:05:17- There's certainly scope here.
0:05:17 > 0:05:19- There's certainly scope here.- - How do you think you could help us?
0:05:19 > 0:05:22- We have a vacant building here...
0:05:22 > 0:05:26- ..so if anyone wants to establish - a temporary or permanent market...
0:05:26 > 0:05:28- ..this site is available.
0:05:29 > 0:05:33- We own this. You could borrow it - to trial a fish market.
0:05:34 > 0:05:35- Wow.
0:05:36 > 0:05:38- I didn't know you owned this.
0:05:38 > 0:05:40- Do you have a set of keys?
0:05:45 > 0:05:47- Wow!
0:05:47 > 0:05:49- Look at this.
0:05:51 > 0:05:53- Well...
0:05:54 > 0:05:57- ..we can certainly use this place.
0:05:57 > 0:06:00- This is very exciting.
0:06:02 > 0:06:07- This fish business has caused a stir - at the local secondary school too.
0:06:10 > 0:06:13- The school has told the pupils - about the project...
0:06:13 > 0:06:18- ..and the reaction has been - somewhat unexpected, shall we say.
0:06:19 > 0:06:23- We've been surprised by the - response. The boys are interested.
0:06:24 > 0:06:28- Once we told them about the fishing, - they were ready to contribute.
0:06:29 > 0:06:33- Boys like these tend to be quiet - in class and lack confidence.
0:06:33 > 0:06:37- The boys all live - in the Menai Bridge area.
0:06:37 > 0:06:42- Some of them work on - fishing boats in their spare time.
0:06:43 > 0:06:46- Dylan and I work on boats - that take visitors fishing.
0:06:46 > 0:06:48- You two?
0:06:48 > 0:06:53- Yes, and Dylan and I fillet the fish - for them to take home.
0:06:53 > 0:06:55- You can fillet fish?
0:06:56 > 0:06:58- Yes, and we can - skin dogfish and so on.
0:06:58 > 0:07:01- Don't you throw dogfish - back into the sea?
0:07:01 > 0:07:02- It makes nice scampi.
0:07:02 > 0:07:04- It makes nice scampi.- - Dogfish is like chewing gum!
0:07:05 > 0:07:08- Not when you - cook it, skin it and so on.
0:07:08 > 0:07:10- Really?
0:07:10 > 0:07:13- This group of lads - has lifted my spirits.
0:07:14 > 0:07:17- They know about - the fishing business.
0:07:18 > 0:07:20- Not only do they know - where to find the fish...
0:07:21 > 0:07:24- ..they know - how to prepare them and cook them.
0:07:25 > 0:07:29- Something tells me those lads - are going to play an important role.
0:07:32 > 0:07:38- All this talk about dogfish - has given me an idea.
0:07:38 > 0:07:41- I want to see - how keen the locals are...
0:07:42 > 0:07:44- ..to get their hands - on local seafood.
0:07:45 > 0:07:50- So we're going to fish - for dogfish with the schoolboys.
0:07:50 > 0:07:53- Is this the boat you work on - in summer?
0:07:53 > 0:07:55- One of them.
0:07:55 > 0:07:59- They reckon it's easy - to catch dogfish in the Menai.
0:08:00 > 0:08:01- Which hand is the strongest?
0:08:01 > 0:08:04- Which hand is the strongest?- - They're both as weak as each other!
0:08:04 > 0:08:07- For most anglers, - they're a scourge, but not for us.
0:08:08 > 0:08:09- What have you caught?
0:08:09 > 0:08:13- What have you caught?- - A dogfish. A lesser spotted dogfish.
0:08:13 > 0:08:16- It's strong, isn't it? It's strong.
0:08:16 > 0:08:19- Dogfish are a type of shark.
0:08:20 > 0:08:23- They might look ugly - but they're tasty, so I'm told.
0:08:25 > 0:08:27- This is my first.
0:08:27 > 0:08:28- This is my first.- - In the bucket.
0:08:29 > 0:08:33- So, people of Menai Bridge, - how about a local shark for dinner?
0:08:34 > 0:08:38- I've asked the town's brass band - to come to the chip shop...
0:08:39 > 0:08:41- ..for a scampi surprise.
0:08:41 > 0:08:45- There's a good mix - of people and characters here.
0:08:46 > 0:08:50- We'll see how much demand there is - for local fish.
0:08:50 > 0:08:52- Show me what to do with the dogfish.
0:08:53 > 0:08:55- There's just one thing bothering me.
0:08:56 > 0:08:58- It's still moving.
0:08:58 > 0:09:01- Those are just the nerves. - It'll carry on wriggling.
0:09:02 > 0:09:04- It's been - out of the water for hours.
0:09:04 > 0:09:07- Don't be nervous!
0:09:07 > 0:09:11- I'm not the only one - to see dead fish wriggling.
0:09:13 > 0:09:17- These dogfish - were about to go in the oven.
0:09:17 > 0:09:20- The fish is moving but it's dead!
0:09:20 > 0:09:23- The first thing - is to cut off all the fins.
0:09:23 > 0:09:25- From back to front?
0:09:26 > 0:09:27- Alright.
0:09:28 > 0:09:30- Whoa!
0:09:35 > 0:09:37- It has all kinds of bits in it!
0:09:37 > 0:09:40- Are we going to use all these bits?
0:09:40 > 0:09:42- My god, it's still moving.
0:09:45 > 0:09:47- That's amazing.
0:09:48 > 0:09:50- I don't think I'll sleep tonight.
0:09:50 > 0:09:51- Why?
0:09:51 > 0:09:54- Why?- - I'll have nightmares of moving fish!
0:09:54 > 0:09:56- Without heads and stuff.
0:09:56 > 0:09:58- Without heads and stuff.- - Watch it doesn't bite you.
0:09:58 > 0:10:00- What's wrong?
0:10:02 > 0:10:06- It's still moving! I've cut - its head off and it's still moving!
0:10:11 > 0:10:13- And that's it.
0:10:13 > 0:10:15- And that's it.- - Let me see if it's still moving.
0:10:19 > 0:10:23- I just hope they appreciate - what we've been through...
0:10:23 > 0:10:25- ..to get to this point.
0:10:28 > 0:10:33- Menai Bridge Brass Band, - we have special scampi for you.
0:10:33 > 0:10:35- Whoo!
0:10:36 > 0:10:38- Who's hungry?
0:10:40 > 0:10:44- # "It's a Long Way to Tipperary" #
0:10:47 > 0:10:49- Here you go. Salt and vinegar there.
0:10:53 > 0:10:55- I'm thinking it's cod.
0:10:55 > 0:10:56- I think it's cod.
0:10:56 > 0:10:58- I think it's cod.- - You think it's cod, do you?
0:10:59 > 0:11:00- It's delicious.
0:11:00 > 0:11:02- It's delicious.- - I'm glad.
0:11:02 > 0:11:04- I don't know. It's very soft.
0:11:05 > 0:11:06- But delicious.
0:11:07 > 0:11:08- Nice?
0:11:08 > 0:11:11- Nice?- - Yes. It has plenty of flavour.
0:11:11 > 0:11:16- Just to prove it's safe to eat, - I'm going to eat it myself too.
0:11:16 > 0:11:18- You let us go first!
0:11:21 > 0:11:24- It is nice, - though I caught it myself.
0:11:24 > 0:11:26- Well, one of them.
0:11:26 > 0:11:30- Now's the time to tell them - what the surprise is in the scampi.
0:11:32 > 0:11:34- Are you ready for this?
0:11:34 > 0:11:37- You've just eaten...
0:11:39 > 0:11:41- ..one of these.
0:11:42 > 0:11:44- Does anyone know what it is?
0:11:44 > 0:11:46- Dogfish.
0:11:47 > 0:11:49- It looks so ugly.
0:11:49 > 0:11:53- It's not the prettiest fish, - but how does it taste?
0:11:53 > 0:11:54- It was nice.
0:11:54 > 0:11:56- It was nice.- - Does it taste as nice...
0:11:56 > 0:11:57- ..now you've seen its face?
0:11:57 > 0:11:59- ..now you've seen its face?- - No!
0:11:59 > 0:12:02- Would you choose dogfish?
0:12:02 > 0:12:04- No, not at all.
0:12:04 > 0:12:06- So we've changed your mind?
0:12:06 > 0:12:09- So we've changed your mind?- - It was nice. I thought it was cod.
0:12:10 > 0:12:12- Give it a kiss!
0:12:12 > 0:12:14- That went well.
0:12:15 > 0:12:21- What's good is that we managed - to change some people's minds...
0:12:21 > 0:12:24- ..about the poor dogfish...
0:12:24 > 0:12:27- ..which bodes well - for the future, I hope...
0:12:28 > 0:12:32- ..when we can change their minds - about the way they buy fish.
0:12:35 > 0:12:38- I think this town's - ready for the challenge.
0:12:39 > 0:12:42- In the old warehouse - on the banks of the Menai...
0:12:42 > 0:12:46- ..residents have come - to claim back their local fish.
0:12:49 > 0:12:53- You have something to show me. - What's that shop in the background?
0:12:54 > 0:12:56- Menai Bridge's fishmonger.
0:12:56 > 0:12:59- A lot of the fish that's caught - in the waters off the island...
0:13:00 > 0:13:02- ..bypasses the people on the island.
0:13:02 > 0:13:04- It goes out in big contracts.
0:13:05 > 0:13:07- I have a challenge for you.
0:13:07 > 0:13:09- You have four weeks...
0:13:10 > 0:13:14- ..to find a way of getting - what's in the water out there...
0:13:14 > 0:13:21- ..and selling it, putting it back on - the plates of Menai Bridge's locals.
0:13:22 > 0:13:26- As I suspected, the locals - are ready to rise to the challenge.
0:13:26 > 0:13:31- Just imagine it. We can eat - this fresh, local produce.
0:13:31 > 0:13:34- By buying it, we're doing a lot - of things in one go.
0:13:34 > 0:13:37- If you have the desire - to start a venture...
0:13:37 > 0:13:40- ..where better to start than here?
0:13:40 > 0:13:45- In the past five minutes, we've set - up a Pysgodporth@gmail.com account.
0:13:45 > 0:13:48- Pysgodporth@gmail.com?
0:13:50 > 0:13:53- I have to admit, more people - than I expected turned up.
0:13:54 > 0:13:58- It was a cross-section of people - of different ages, which was nice.
0:13:58 > 0:14:01- I suspect that in there tonight...
0:14:01 > 0:14:04- ..was a nucleus of people...
0:14:04 > 0:14:09- ..who are going to make this - venture work, whatever it may be.
0:14:12 > 0:14:12- .
0:14:16 > 0:14:16- Subtitles
0:14:16 > 0:14:18- Subtitles- - Subtitles
0:14:20 > 0:14:24- The people of Menai Bridge - on Anglesey are fed up.
0:14:25 > 0:14:29- They can't get local fish, - though there are plenty...
0:14:29 > 0:14:31- ..swimming in the waters nearby.
0:14:31 > 0:14:35- At one time, there were - three fishmongers in the town...
0:14:35 > 0:14:37- ..but now there are none.
0:14:38 > 0:14:41- The town's residents...
0:14:41 > 0:14:43- ..are ready for a challenge.
0:14:49 > 0:14:51- Welcome.
0:14:52 > 0:14:53- I hope you're all OK.
0:14:54 > 0:14:58- Just imagine, - in this old warehouse behind you...
0:14:58 > 0:15:03- ..there might be a chance that Menai - Bridge will once again be home...
0:15:03 > 0:15:06- ..to a fishmonger's.
0:15:06 > 0:15:10- I believe - that you have the potential...
0:15:10 > 0:15:13- ..to create this business.
0:15:13 > 0:15:17- To help you on your way, - I have something to give you.
0:15:17 > 0:15:19- Turn around and come with me.
0:15:22 > 0:15:27- I have some yellow coats for you, - something more official for you.
0:15:28 > 0:15:30- None of them - have done anything like this before.
0:15:31 > 0:15:34- One is a member - of the local Merched y Wawr.
0:15:34 > 0:15:39- I'm told I'm having yellow trousers - and wellingtons too!
0:15:40 > 0:15:41- What do you think?
0:15:41 > 0:15:43- What do you think?- - A secondary school teacher.
0:15:44 > 0:15:47- I'll be the one sourcing the fish. - It's an important job.
0:15:48 > 0:15:51- If I don't catch anything, - there's nothing to sell.
0:15:51 > 0:15:54- And, of course, the fishermen.
0:15:54 > 0:15:56- You look like - a Bird's Eye advert!
0:15:58 > 0:16:03- This is the team hoping to bring - back a fishmonger's to the town.
0:16:04 > 0:16:06- It's about time too.
0:16:06 > 0:16:08- We couldn't live without fish.
0:16:08 > 0:16:12- For those of us who refuse - to buy fish at a supermarket...
0:16:13 > 0:16:15- ..we have to travel - as far as Llandudno.
0:16:16 > 0:16:20- It'd be nice if it were available - on our doorstep.
0:16:22 > 0:16:26- When I was small, there - were fishermen in every village.
0:16:26 > 0:16:31- There'd be people queuing at the - quayside, "What do you have left?"
0:16:31 > 0:16:33- That's how we got our fish.
0:16:33 > 0:16:35- It's delicious.
0:16:39 > 0:16:42- I want the team - to experience fishing.
0:16:45 > 0:16:48- Lee Pritchard Jones - from Rhosneigr...
0:16:48 > 0:16:51- ..is one of Anglesey's - 60 full-time fishermen.
0:16:52 > 0:16:56- Today, he's agreed to take Harold - and teacher Sue out on his boat.
0:16:58 > 0:17:02- I'm looking forward to seeing - how much work is involved.
0:17:02 > 0:17:06- I'm sure it's hard work. - I'm hoping we get a good haul.
0:17:06 > 0:17:09- Hello! Are you OK?
0:17:09 > 0:17:14- I'm looking forward to going out - on the boat. I hope I'm not sick.
0:17:20 > 0:17:22- Wonderful.
0:17:22 > 0:17:24- It's starting to get rough now.
0:17:24 > 0:17:26- It's starting to get rough now.- - Hold on tight, Harold!
0:17:32 > 0:17:34- Lucky I'm wearing - waterproof mascara!
0:17:37 > 0:17:41- Lee fishes for lobster and crab.
0:17:41 > 0:17:44- He hauls - more than 200 cages in a day.
0:17:49 > 0:17:51- Nothing.
0:17:51 > 0:17:53- Oh, yes, there is! Two small ones.
0:17:54 > 0:17:56- It's too small.
0:17:56 > 0:17:59- Just a little bit too small.
0:17:59 > 0:18:04- A decent-sized lobster - is around seven years old.
0:18:04 > 0:18:06- Seven years, Harold.
0:18:06 > 0:18:09- How long - have you been doing this, Lee?
0:18:09 > 0:18:11- I started when I was 13.
0:18:11 > 0:18:14- I went - with my grandfather in his boat.
0:18:14 > 0:18:17- My grandfather - has kept receipts at home...
0:18:18 > 0:18:22- ..from 1965, and what's sad is that - the price of lobster back then...
0:18:22 > 0:18:24- ..is the same as it is today.
0:18:25 > 0:18:29- But crab and lobster aren't - the only creatures Lee catches.
0:18:29 > 0:18:31- Goodness me!
0:18:32 > 0:18:34- Wow!
0:18:35 > 0:18:37- This is a bull huss.
0:18:37 > 0:18:41- There's no point keeping it - because no-one'd want it.
0:18:41 > 0:18:43- It doesn't look too appetising.
0:18:44 > 0:18:48- It's a pity because it looks - so fresh, straight from the sea.
0:18:48 > 0:18:50- It looks very meaty.
0:18:50 > 0:18:53- So, say if you caught cod in here...
0:18:53 > 0:18:55- ..you couldn't sell it locally?
0:18:58 > 0:19:03- Perhaps. Usually I give it - to family or friends.
0:19:03 > 0:19:07- Nobody locally wants any fish.
0:19:07 > 0:19:09- We need a market on Anglesey...
0:19:10 > 0:19:13- ..selling fish and local produce.
0:19:13 > 0:19:15- This says it all.
0:19:16 > 0:19:18- It's such a pity, isn't it?
0:19:26 > 0:19:31- That's a good crab. - There's no need to measure that one.
0:19:31 > 0:19:36- Another bull huss. I can throw 200 - of these back in the water in a day.
0:19:39 > 0:19:41- The entire catch...
0:19:42 > 0:19:44- ..will go to France, Spain, Belgium.
0:19:44 > 0:19:48- None of it is kept locally? - Not even in North Wales?
0:19:48 > 0:19:51- None of it. - They send some of it to London.
0:19:56 > 0:19:58- He's been fishing since 5.00am.
0:19:59 > 0:20:02- He has to go out every day - to get the produce.
0:20:02 > 0:20:05- He needs the produce - to make a living.
0:20:05 > 0:20:08- There's something wrong somewhere.
0:20:09 > 0:20:13- People aren't buying local produce, - yet it's all around us here.
0:20:13 > 0:20:16- We have to do something about it.
0:20:16 > 0:20:20- The rest of the world - hankers for Anglesey seafood...
0:20:20 > 0:20:23- ..which keeps Lee going, - but do locals know...
0:20:24 > 0:20:29- ..that this produce travels over - these bridges on a daily basis...
0:20:29 > 0:20:32- ..and do they know - how valuable it is?
0:20:34 > 0:20:36- It's time for us - to have a fishy quiz.
0:20:40 > 0:20:44- I have three questions for you - but there are no prizes.
0:20:44 > 0:20:48- Which food from Wales - sells the best all over the world?
0:20:48 > 0:20:51- I'd say lamb.
0:20:51 > 0:20:52- Welsh lamb.
0:20:52 > 0:20:53- Welsh lamb.- - Lamb.
0:20:54 > 0:20:56- Beef.
0:20:57 > 0:21:01- Would it surprise you - if I told you it was seafood?
0:21:01 > 0:21:06- It's worth - 38 million to the economy.
0:21:06 > 0:21:11- Interestingly, it's worth more - than lamb and beef put together.
0:21:12 > 0:21:13- You weren't aware of that?
0:21:13 > 0:21:15- You weren't aware of that?- - No.
0:21:15 > 0:21:19- You hear so much - about Welsh lamb being exported...
0:21:19 > 0:21:21- ..but less so about fish.
0:21:21 > 0:21:25- How much of Wales' seafood - comes from this area?
0:21:26 > 0:21:27- How much do you think?
0:21:27 > 0:21:28- How much do you think?- - A lot.
0:21:29 > 0:21:32- I'd say only 25%.
0:21:32 > 0:21:34- 50%.
0:21:34 > 0:21:41- You're not far off the mark, - it's just over 50, some 54%...
0:21:41 > 0:21:45- ..of Wales' seafood - comes from Anglesey.
0:21:45 > 0:21:47- Here's the final question.
0:21:47 > 0:21:51- How much of this seafood - stays in the local area?
0:21:52 > 0:21:56- From what I've seen, I'd say 25%.
0:21:56 > 0:21:58- I'll try 25%.
0:22:00 > 0:22:04- What if I told you - it was less than that?
0:22:04 > 0:22:06- Only 10%.
0:22:07 > 0:22:10- I'm surprised it's that low. - It's worrying.
0:22:11 > 0:22:13- I thought - more of it would stay locally.
0:22:13 > 0:22:16- I'm sure you'd - like to see more staying locally.
0:22:17 > 0:22:21- In three weeks' time, that's - exactly what this group hopes to do.
0:22:21 > 0:22:25- They're hoping to bring - local fish back to the town...
0:22:25 > 0:22:27- ..by using this warehouse.
0:22:29 > 0:22:34- But first, they must decide - on a structure for the business.
0:22:35 > 0:22:37- Welcome to Menter Mon. - How's it going?
0:22:38 > 0:22:39- Fine, thanks.
0:22:40 > 0:22:42- Business expert Dafydd advises them.
0:22:43 > 0:22:46- Have you thought about - the licences you'll need?
0:22:46 > 0:22:50- No. - What sort of thing would we need?
0:22:50 > 0:22:52- Food hygiene is a priority.
0:22:53 > 0:22:55- You don't want to poison anyone.
0:22:55 > 0:22:58- We're not talking about - creating a large business.
0:22:59 > 0:23:01- We're talking about - piloting an idea.
0:23:02 > 0:23:06- If they can make one idea work, then - they can decide on the next move.
0:23:06 > 0:23:12- With the team's enthusiasm, they - could succeed within three weeks.
0:23:13 > 0:23:16- The townspeople - are at the heart of this venture.
0:23:17 > 0:23:21- To prove that community projects - can be successful...
0:23:21 > 0:23:25- ..I've arranged a trip - to the Anfield area of Liverpool.
0:23:26 > 0:23:28- Morning.
0:23:28 > 0:23:30- Hiya, David. Here's your team.
0:23:31 > 0:23:34- After their bakery closed - three years ago...
0:23:34 > 0:23:40- ..the people of Anfield began - the Homebaked community initiative.
0:23:40 > 0:23:44- A Welsh speaker - who lives and works here is Andy.
0:23:45 > 0:23:49- Homebaked shows you what can happen. - Businesses can re-open.
0:23:49 > 0:23:53- It's about people - with enthusiasm, drive and skill...
0:23:54 > 0:23:57- ..coming together - to revive the business.
0:23:57 > 0:23:59- Did they have any baking experience?
0:23:59 > 0:24:01- Did they have any baking experience?- - None at all. They weren't bakers.
0:24:02 > 0:24:04- But they had a vision.
0:24:05 > 0:24:07- They started small...
0:24:07 > 0:24:10- ..with people - volunteering their time.
0:24:11 > 0:24:14- Bit by bit, - they gradually grew the business.
0:24:16 > 0:24:18- Buying a pie here has significance.
0:24:18 > 0:24:22- It's giving - something back to the community.
0:24:22 > 0:24:26- You think to yourself, - "It's worthwhile paying extra."
0:24:30 > 0:24:33- The experience in Liverpool - has shown the team...
0:24:34 > 0:24:37- ..what can be achieved - by a community initiative.
0:24:37 > 0:24:42- With two weeks to go, - they devise a business plan.
0:24:42 > 0:24:47- They will open a fish market run - by locals, according to the demand.
0:24:48 > 0:24:51- This will be Marchnad Menai - (Menai Market).
0:24:53 > 0:24:55- It's a clever business model.
0:24:56 > 0:25:00- They can open the market - once a month or once a season...
0:25:00 > 0:25:03- ..depending on - how much fish is available.
0:25:05 > 0:25:10- There's one obvious place - on the island to look for fish.
0:25:10 > 0:25:13- Holyhead, North Wales's main port.
0:25:16 > 0:25:19- Or at least it's meant to be!
0:25:21 > 0:25:23- I've found one fisherman.
0:25:23 > 0:25:26- What fish do you catch - with this boat?
0:25:26 > 0:25:29- Scallops. - We fish for queen scallops.
0:25:29 > 0:25:30- What are queen scallops?
0:25:30 > 0:25:32- What are queen scallops?- - Small ones.
0:25:33 > 0:25:36- What about the finned fish - we're searching for?
0:25:36 > 0:25:38- How available are they?
0:25:38 > 0:25:43- There are very few around here, - nobody trawls for fish any more...
0:25:43 > 0:25:45- ..on account of the quotas.
0:25:46 > 0:25:50- There's not enough of a quota - to make it worthwhile.
0:25:51 > 0:25:56- If you came back with a small yield, - what would you do with it here?
0:25:57 > 0:26:01- 3,000 tonnes of shellfish - landed in Holyhead last year...
0:26:02 > 0:26:05- ..compared to - only two tonnes of wet fish.
0:26:07 > 0:26:10- This isn't straightforward, is it?
0:26:10 > 0:26:14- Everywhere we turn - there are problems.
0:26:14 > 0:26:17- The weather isn't helping either.
0:26:17 > 0:26:20- The biggest problem, - according to Mark...
0:26:20 > 0:26:22- ..is a shortage of fish.
0:26:25 > 0:26:25- .
0:26:27 > 0:26:27- Subtitles
0:26:27 > 0:26:29- Subtitles- - Subtitles
0:26:31 > 0:26:36- A week to go until - this old warehouse is transformed...
0:26:36 > 0:26:38- ..into a fish market.
0:26:40 > 0:26:43- Menai Bridge locals - have created a community company...
0:26:44 > 0:26:48- ..called Menai Market to try and - bring local fish back to the town.
0:26:52 > 0:26:55- But as far as I can see, - there's no fish available.
0:26:55 > 0:26:58- I've come to the local pub...
0:26:58 > 0:27:02- ..to chat with Dr Dylan, - our fish expert.
0:27:02 > 0:27:06- I think there's a problem - with the fish supply.
0:27:06 > 0:27:11- That might be so, but we're - treating this problem back to front.
0:27:12 > 0:27:15- If we can get - half a tonne of wet fish...
0:27:15 > 0:27:19- ..and sell that, then it proves - the demand is there...
0:27:19 > 0:27:22- ..and gives the community a taster.
0:27:22 > 0:27:26- That might - inspire the fisherman to fish more.
0:27:26 > 0:27:30- We're going to have to take - whatever fish we can get...
0:27:30 > 0:27:34- ..before they cross the bridges - and leave the island.
0:27:34 > 0:27:37- In times of crisis, - there's only one place to turn.
0:27:38 > 0:27:40- The Menai Bridge Merched y Wawr.
0:27:42 > 0:27:44- A sight for sore eyes!
0:27:45 > 0:27:47- We look smart now.
0:27:47 > 0:27:51- The ladies have come to the Lobster - Pot processing plant in Cemaes.
0:27:52 > 0:27:53- How far will they go?
0:27:53 > 0:27:55- How far will they go?- - These will go to France.
0:27:55 > 0:27:59- The aim is to acquire some of the - produce for the Menai Bridge market.
0:28:00 > 0:28:04- If you're willing to help, - they're just about ready to go.
0:28:04 > 0:28:06- Shall I put these in there?
0:28:06 > 0:28:09- Are they safe?
0:28:09 > 0:28:13- It's a business with an annual - turnover of four million pounds.
0:28:16 > 0:28:18- More than 97% of its customers...
0:28:18 > 0:28:21- ..are overseas.
0:28:22 > 0:28:24- That's a very fierce one!
0:28:25 > 0:28:28- There we go. - I'll wrap them up nicely.
0:28:30 > 0:28:34- They go to Spain, the Netherlands.
0:28:34 > 0:28:36- Some have been going to China.
0:28:36 > 0:28:37- Some have been going to China.- - Really?
0:28:38 > 0:28:41- It's such a shame - that we on Anglesey...
0:28:41 > 0:28:45- But if local people wanted them, - they could buy them.
0:28:45 > 0:28:49- We've been doing this - for many years...
0:28:49 > 0:28:55- ..and demand for our produce locally - just isn't there.
0:28:55 > 0:29:00- Would you have any lobsters for us - for our venture in Menai Bridge?
0:29:00 > 0:29:03- Yes, by all means.
0:29:03 > 0:29:07- As long as you let us know - when and how many you want.
0:29:07 > 0:29:10- In here is Tracey.
0:29:11 > 0:29:14- Before they go, - the women meet Tracey...
0:29:15 > 0:29:17- ..who's in a fridge.
0:29:17 > 0:29:19- She sells prepared crab.
0:29:19 > 0:29:23- Thank you. Thank you very much.
0:29:23 > 0:29:25- Wow! Look at this.
0:29:25 > 0:29:27- It's been very interesting.
0:29:27 > 0:29:32- What's sad is that - we can't buy the produce ourselves.
0:29:32 > 0:29:35- However, - we were each given a present...
0:29:35 > 0:29:37- ..to take home with us.
0:29:37 > 0:29:39- Look what they gave us.
0:29:39 > 0:29:42- A crab each.
0:29:42 > 0:29:45- That's what we'll have - for dinner tonight.
0:29:46 > 0:29:48- Before going to Merched y Wawr.
0:29:52 > 0:29:55- The aim is to acquire the seafood...
0:29:55 > 0:29:59- ..before it crosses - the bridges and leaves the island.
0:30:00 > 0:30:04- They must first contact local - fishermen to see what's available.
0:30:05 > 0:30:07- Hello, mate. Alright?
0:30:09 > 0:30:13- But I want to know how other - fish markets acquire their fish.
0:30:13 > 0:30:15- I'm going to Llandudno...
0:30:16 > 0:30:19- ..with Mora from Merched y Wawr - and husband Harold.
0:30:19 > 0:30:22- We travel 20 miles to here...
0:30:22 > 0:30:24- ..to buy our fish.
0:30:26 > 0:30:29- Sonia Jones is the manager - of this fish business...
0:30:29 > 0:30:32- ..the biggest of its kind - in North Wales.
0:30:33 > 0:30:36- How much - of this fish is caught locally?
0:30:36 > 0:30:41- There isn't much at the moment. - The grey mullet's local.
0:30:41 > 0:30:43- So is the sea bass.
0:30:44 > 0:30:47- You don't have the variety...
0:30:47 > 0:30:50- ..in the waters of North Wales...
0:30:50 > 0:30:55- ..so we have to go to the market to - buy Cornish lemon sole and hake...
0:30:55 > 0:30:58- ..to sell to our customers.
0:30:58 > 0:31:01- They don't just buy fish - from the large markets...
0:31:02 > 0:31:05- ..they also buy - directly from local fishermen.
0:31:06 > 0:31:08- Danny's just come in from Trefor.
0:31:08 > 0:31:10- Danny's just come in from Trefor.- - He's a fisherman?
0:31:10 > 0:31:13- Yes. He's brought sea bass.
0:31:15 > 0:31:17- This is this morning's catch.
0:31:17 > 0:31:19- Wonderful.
0:31:19 > 0:31:23- Danny, you're the fisherman - who caught this beautiful fish?
0:31:24 > 0:31:27- I did, at five o'clock, - just before the storm come.
0:31:27 > 0:31:32- You're from Trefor, so the fish - has come from the seas around Llyn.
0:31:32 > 0:31:35- OK, the pricing now, - what you get for the fish...
0:31:36 > 0:31:40- ..depends on how much fish you've - caught, how much fish is out there?
0:31:40 > 0:31:42- Quality, the amount at market.
0:31:42 > 0:31:46- If the weather's poor this week, - these might be the only ones.
0:31:46 > 0:31:48- I could get double money.
0:31:48 > 0:31:50- I could get double money.- - So this'll make you a bit of money?
0:31:50 > 0:31:54- It'll pay for some - Christmas presents for the kids.
0:31:59 > 0:32:03- Fish must make a profit - for everyone in the selling chain.
0:32:05 > 0:32:08- Everyone wants their chunk of fish.
0:32:09 > 0:32:13- Most fish is shared into four parts.
0:32:13 > 0:32:15- The first part for the fisherman...
0:32:15 > 0:32:18- ..two parts - for the large fish markets...
0:32:19 > 0:32:22- ..and the last part - for shops like this one...
0:32:22 > 0:32:24- ..or a market in Menai Bridge.
0:32:25 > 0:32:29- But by going directly - to the fisherman...
0:32:29 > 0:32:34- ..that means that this part...
0:32:34 > 0:32:36- ..goes to the fisherman...
0:32:36 > 0:32:42- ..and this part goes to the venture, - so it makes more sense...
0:32:43 > 0:32:47- ..to keep things locally - and deal directly with fishermen.
0:32:49 > 0:32:52- Seeing a professional fishmonger...
0:32:53 > 0:32:55- ..reminds me of another requirement.
0:32:56 > 0:32:59- Who will prepare the fish - for the customers?
0:32:59 > 0:33:04- The schoolboys have already - demonstrated their filleting skills.
0:33:04 > 0:33:09- With a week to go, I'm sending them - to London to hone their skills.
0:33:15 > 0:33:17- Hello, lads.
0:33:17 > 0:33:19- I'm Charlie.
0:33:19 > 0:33:23- I'll take you around - and show you Billingsgate.
0:33:25 > 0:33:29- Billingsgate is - the largest fish market in Britain.
0:33:29 > 0:33:34- There's fish here that neither - Dylan or I have seen before.
0:33:35 > 0:33:40- A lot has come from India - and many different places.
0:33:43 > 0:33:45- Here's your live eels.
0:33:45 > 0:33:48- They will not hurt you. - Put your hand in.
0:33:48 > 0:33:51- At 84 years old...
0:33:51 > 0:33:55- ..Charlie's one of the most - experienced fishmongers in London.
0:33:56 > 0:33:58- He's about to test - the boys' skills...
0:33:59 > 0:34:02- ..with one of - the hardest fish to fillet - plaice.
0:34:02 > 0:34:05- Looks ever so clever...
0:34:05 > 0:34:08- ..but watch and listen - and you'll soon learn.
0:34:08 > 0:34:12- If I was going to fillet - that plaice...
0:34:12 > 0:34:15- ..I would fillet - taking the head off.
0:34:15 > 0:34:18- Bring the knife tightly around.
0:34:20 > 0:34:22- There's hardly any fish left.
0:34:24 > 0:34:29- There's your plaice fillet. Now - you do the same on the other side.
0:34:29 > 0:34:32- That's what you're trying to do. - Going to do it?
0:34:35 > 0:34:37- The two guys are keen.
0:34:37 > 0:34:41- If they're keen and they - want to learn, they will learn.
0:34:41 > 0:34:43- Same thing. How bad's that?
0:34:43 > 0:34:47- Don't worry about it. Keep going.
0:34:48 > 0:34:51- The lads - learnt their craft on fishing boats.
0:34:51 > 0:34:54- Fish is everything to Arwel.
0:34:54 > 0:34:58- Since he's been with the lads - on the fishing boats...
0:34:58 > 0:35:01- ..he's come out of his shell, - really.
0:35:01 > 0:35:05- He has the confidence to do - anything. He's not afraid to try.
0:35:05 > 0:35:10- If someone wants something done, - Arwel will try his best to do it.
0:35:10 > 0:35:13- He'll do anything for anyone.
0:35:14 > 0:35:16- He's always prepared to do anything.
0:35:17 > 0:35:20- He's altered a lot as a person.
0:35:20 > 0:35:22- How good a job - have you made of that?
0:35:23 > 0:35:24- Pretty good?
0:35:25 > 0:35:27- It's very good.
0:35:27 > 0:35:29- You worked that out for yourself.
0:35:30 > 0:35:34- Fishmongers down here go home - and charge a fortune for fish...
0:35:34 > 0:35:37- ..and they couldn't do it - as good as that.
0:35:38 > 0:35:41- As they head home, - Arwel and Dylan are confident...
0:35:41 > 0:35:44- ..about bringing a fish market - back to Menai Bridge.
0:35:45 > 0:35:50- If all the local shops - and all the local people...
0:35:50 > 0:35:53- ..bought this fish locally...
0:35:53 > 0:35:55- ..it'd work.
0:35:55 > 0:35:59- It's worked before, - so why not do it again?
0:36:02 > 0:36:06- The night before the market opens...
0:36:06 > 0:36:09- ..and the warehouse is almost ready.
0:36:11 > 0:36:13- The display fridges arrive.
0:36:13 > 0:36:16- Barry from Amlwch - said he'd bring us prawns.
0:36:17 > 0:36:20- Local fishermen have got in touch - to say they have fish.
0:36:21 > 0:36:24- None of us - have any selling experience...
0:36:24 > 0:36:27- ..but by 12.00pm - we'll know what we're doing.
0:36:28 > 0:36:31- Say, "Hello. I'm selling the fish. - This is lovely."
0:36:32 > 0:36:35- There's room for Arwel and Dylan - to fillet the fish...
0:36:36 > 0:36:39- ..but there's disagreement - over the selling.
0:36:39 > 0:36:42- This isn't a debate.
0:36:42 > 0:36:46- Some people - are there just for the sake of it.
0:36:46 > 0:36:48- A lot of work has gone into this.
0:36:49 > 0:36:52- I've just received a text - from Barry, the Amlwch fisherman.
0:36:53 > 0:36:56- There's bad news at the last minute.
0:36:56 > 0:37:00- "I've had to get rid of the lobster. - The rain has killed them."
0:37:01 > 0:37:05- They were hoping to go out this - morning but the weather's rubbish.
0:37:06 > 0:37:09- There won't be any prawns either. - Nothing at all.
0:37:11 > 0:37:11- .
0:37:15 > 0:37:15- Subtitles
0:37:15 > 0:37:17- Subtitles- - Subtitles
0:37:19 > 0:37:23- It might be - a stormy morning in Menai Bridge...
0:37:23 > 0:37:26- ..but it's a very special day.
0:37:26 > 0:37:31- After all the preparation, Menai - Market will finally open today.
0:37:31 > 0:37:36- It's stormy weather here. Let's hope - it won't affect the big day.
0:37:37 > 0:37:41- Three weeks ago, - I set them the challenge...
0:37:41 > 0:37:44- ..of bringing fish - back to this town.
0:37:44 > 0:37:48- I'm about to go down there - to see if they're ready.
0:37:51 > 0:37:53- The team hasn't let me down.
0:37:53 > 0:37:55- Wow!
0:37:55 > 0:37:59- The warehouse - looks colourful and industrious.
0:38:00 > 0:38:04- I'm nervous, but once the produce - is on display...
0:38:04 > 0:38:06- ..I'm sure I'll feel better then.
0:38:10 > 0:38:14- In order to fill the fridges, - local fishermen have agreed...
0:38:14 > 0:38:19- ..not to export all their produce - and retain some for the market.
0:38:19 > 0:38:22- Lee from Rhosneigr - brings the first delivery.
0:38:23 > 0:38:27- Today's price for the brown crab - is 1.50 per kilogram....
0:38:28 > 0:38:30- ..and the lobster will be 16.
0:38:33 > 0:38:38- They have 100 crabs - and 60 lobsters for the market.
0:38:45 > 0:38:49- Danny, the fisherman from Llyn, - is next to arrive...
0:38:50 > 0:38:53- ..with more than 20 - wonderful sea bass.
0:38:54 > 0:38:58- Menter Mon has acquired more fish - via a local wholesaler.
0:39:05 > 0:39:09- In no time at all, - the fridges look full...
0:39:09 > 0:39:12- ..and there's - a great variety on offer.
0:39:18 > 0:39:20- The place looks amazing.
0:39:23 > 0:39:27- To lend a helping hand is Sonia, - the fishmonger from Llandudno.
0:39:28 > 0:39:30- Sue Bracegirdle, Sonia.
0:39:31 > 0:39:32- 12.68.
0:39:32 > 0:39:36- We could easily sell him for 20.
0:39:36 > 0:39:37- What do you think?
0:39:37 > 0:39:39- What do you think?- - No, that's too much.
0:39:41 > 0:39:43- It looks great.
0:39:44 > 0:39:46- It's like a proper market.
0:39:46 > 0:39:49- I won't keep you - because I know you're busy.
0:39:49 > 0:39:54- There's a lot more to do - but I just wanted a minute...
0:39:54 > 0:39:59- ..to remind you that three weeks ago - this place was empty.
0:39:59 > 0:40:02- Many of you didn't know each other.
0:40:02 > 0:40:08- I want you to take a moment to look - and see what you've achieved.
0:40:09 > 0:40:13- This place looks, - and if I may say so, smells...
0:40:13 > 0:40:16- ..like a fish market!
0:40:16 > 0:40:18- Good luck.
0:40:18 > 0:40:20- Good luck.- - All hands together. One, two, three!
0:40:22 > 0:40:27- The people of Menai Bridge haven't - seen a fishmonger's for many years.
0:40:27 > 0:40:30- But today, that's about to change.
0:40:31 > 0:40:32- Six, five...
0:40:41 > 0:40:43- It was caught freshly this morning.
0:40:43 > 0:40:47- It can't be any fresher. - From there into here.
0:40:47 > 0:40:49- Sonia'll do it.
0:40:49 > 0:40:50- Sonia'll do it.- - Caught this morning.
0:40:58 > 0:41:00- Your face says it all.
0:41:00 > 0:41:02- I wasn't expecting this.
0:41:02 > 0:41:05- Did you have your doubts?
0:41:05 > 0:41:07- Did you have your doubts?- - Yes, I certainly had my doubts.
0:41:08 > 0:41:10- If it's well supported, - there's scope.
0:41:11 > 0:41:15- Even if we sell all the produce - and people can't buy any more...
0:41:16 > 0:41:18- ..at least - it's the start of something.
0:41:23 > 0:41:25- I'm keeping an eye - on how it's going.
0:41:25 > 0:41:29- Stock sold - - I wonder if we can move this fish...
0:41:29 > 0:41:33- ..to the 100% marker - by the end of the day?
0:41:33 > 0:41:37- More importantly...
0:41:37 > 0:41:41- ..is Loss and Profit, which - is important for any business.
0:41:42 > 0:41:45- Will they be in the red, - having made a loss, or in the black?
0:41:45 > 0:41:47- We'll see.
0:41:49 > 0:41:52- The warehouse is full - and people are still arriving.
0:41:53 > 0:41:55- A long queue is forming.
0:41:55 > 0:41:57- The team is under pressure.
0:41:58 > 0:42:01- We're trying to bag the crabs - but it's a nightmare.
0:42:03 > 0:42:07- We're looking for someone - and they've disappeared...
0:42:07 > 0:42:10- ..or someone's - not pulling their weight.
0:42:10 > 0:42:13- I should be taking money - instead of talking to you!
0:42:18 > 0:42:20- What can I say?
0:42:21 > 0:42:26- The biggest problem is that people - want the fish filleted...
0:42:26 > 0:42:30- ..which puts Arwel and Dylan - under enormous pressure.
0:42:30 > 0:42:34- Ladies and gentlemen, - can I have your attention?
0:42:34 > 0:42:39- Thank you for being so patient.
0:42:39 > 0:42:42- The place is heaving, - as you can see.
0:42:42 > 0:42:45- Enjoy yourselves - and spend all your money!
0:42:49 > 0:42:52- Everyone's working so hard.
0:42:52 > 0:42:58- In terms of the customers, I hope - it's a good experience for them.
0:42:58 > 0:43:00- Let's find out.
0:43:00 > 0:43:02- I'm sure it'll work in time...
0:43:02 > 0:43:06- ..but not during the first hour - on the first day!
0:43:06 > 0:43:07- We've come from Pwllheli.
0:43:07 > 0:43:09- We've come from Pwllheli.- - Crikey!
0:43:09 > 0:43:10- Who would've thought!
0:43:10 > 0:43:13- Who would've thought!- - Where there's a will, there's a way.
0:43:13 > 0:43:15- Incredible!
0:43:16 > 0:43:19- To take some of the pressure - off the counters...
0:43:19 > 0:43:23- ..Lee and Harold are selling - crab and lobster at the door.
0:43:25 > 0:43:28- I'm used to being - by myself in a boat...
0:43:28 > 0:43:32- ..in my own space, type of thing.
0:43:33 > 0:43:36- I'm not very good when - it comes to dealing with people.
0:43:36 > 0:43:41- It's good to know that - the produce will stay on Anglesey...
0:43:41 > 0:43:43- ..and be eaten locally...
0:43:43 > 0:43:45- ..instead of it going abroad.
0:43:46 > 0:43:48- There's only a few pieces left!
0:43:48 > 0:43:50- Prime fish from Anglesey!
0:43:50 > 0:43:52- Prime fish from Anglesey!- - We were trying to get fresh fish.
0:43:53 > 0:43:58- The chef's been roped in to fillet - because people want fish that much.
0:43:59 > 0:44:01- You came here to have a look, Ellis.
0:44:01 > 0:44:05- I came to buy fish, - now I've ended up jumping in.
0:44:06 > 0:44:07- I couldn't help myself!
0:44:07 > 0:44:09- I couldn't help myself!- - You've been roped in!
0:44:10 > 0:44:12- There just one fish left, a skate.
0:44:13 > 0:44:15- As the last fish is sold...
0:44:15 > 0:44:21- ..Ellis wants to buy lobsters for - his restaurant before they vanish.
0:44:21 > 0:44:26- Are you after a good deal here? We - might be able to offer it to you.
0:44:26 > 0:44:28- 8.50.
0:44:28 > 0:44:30- Meet in the middle.
0:44:31 > 0:44:33- 8.50.
0:44:33 > 0:44:35- Deal.
0:44:35 > 0:44:38- What's going on? - Are you doing deals now?
0:44:38 > 0:44:40- Wholesale, almost!
0:44:40 > 0:44:44- We'll have the oysters as well. - We'll have the lot.
0:44:44 > 0:44:47- Any freebies - for filleting all those fish?
0:44:47 > 0:44:50- I was surprised. - They didn't even offer once.
0:44:52 > 0:44:55- Though there's - an hour to go until closing...
0:44:55 > 0:44:57- ..all the seafood has been sold.
0:45:00 > 0:45:01- Fantastic.
0:45:02 > 0:45:04- The turnout, as it were...
0:45:05 > 0:45:07- ..was miraculous.
0:45:07 > 0:45:10- And the produce that's been sold.
0:45:10 > 0:45:12- Fair play to Lee.
0:45:12 > 0:45:15- I feel as if I've made a new friend.
0:45:15 > 0:45:20- Crikey, that man works hard. - You have to respect people like him.
0:45:22 > 0:45:26- It's the end of the day, comrades...
0:45:26 > 0:45:28- ..so I've a few figures for you.
0:45:29 > 0:45:33- You don't need me to tell you, - but you've got rid of all the stock.
0:45:34 > 0:45:36- You sold 100% of your stock.
0:45:38 > 0:45:41- Now then, this is important.
0:45:42 > 0:45:48- I can tell you you've spent - over 1,000 on the stock.
0:45:48 > 0:45:51- I can also tell you - that you've taken...
0:45:51 > 0:45:54- ..1,545...
0:45:54 > 0:45:58- ..which means - you're on the right side.
0:46:00 > 0:46:02- That's very good.
0:46:02 > 0:46:07- What's impressed me most - is the fact you've put 400...
0:46:07 > 0:46:11- ..in the pocket - of a local fisherman.
0:46:11 > 0:46:14- Congratulations to you all!
0:46:18 > 0:46:23- So many people asked if - it was going to be a monthly market.
0:46:23 > 0:46:28- It'd be good if a local - or one of us could keep it going.
0:46:28 > 0:46:33- Someone, some man has taken my - phone number at Ysgol David Hughes.
0:46:33 > 0:46:35- I hope it's to do with fish!
0:46:36 > 0:46:40- He was very keen to know if - we were doing this again in future.
0:46:41 > 0:46:43- What should we do now? Pub?
0:46:53 > 0:46:55- Well, what a day!
0:46:56 > 0:47:01- I'll be honest, I've been - pleasantly surprised today...
0:47:01 > 0:47:04- ..because I did have my doubts, - I must admit.
0:47:05 > 0:47:08- They brought - the community together...
0:47:08 > 0:47:14- ..and they made valuable links - with fishermen and businesses.
0:47:14 > 0:47:18- The question now is, - what happens next?
0:47:19 > 0:47:24- Four months later and it's - an exciting time for the venture.
0:47:24 > 0:47:28- Dr Dylan is busy searching - for grants to reopen the market...
0:47:28 > 0:47:34- ..and local businesses want to - get their hands on Lee's produce...
0:47:34 > 0:47:36- ..before it's sold abroad.
0:47:37 > 0:47:39- The Menai Market dream - is still alive.
0:47:57 > 0:47:59- S4C Subtitles by Adnod Cyf.
0:47:59 > 0:47:59- .