:00:11. > :00:14.This programme contains some strong language. Meet Richard Reed the
:00:14. > :00:21.smoothie behind Innocent drinks. He's Britain's hotest entrepreneur
:00:21. > :00:27.and on the hunt for the business stars of the future. The mission is
:00:27. > :00:34.simple. We want to spot and support and invest in a whole new
:00:34. > :00:38.generation of entrepreneurial talent. He set aside up to a
:00:38. > :00:44.million to invest. Anyone is capable of setting up their own
:00:44. > :00:49.business, need a good idea and prepare to work hard. Now, 500
:00:49. > :00:54.hopefuls, will get the catch to pit their ideas to Richard. From the
:00:54. > :00:59.dazzling. I absolutely frigging love it. To the diabolical. It is
:00:59. > :01:03.an awful idea. Each week, he will pick the best three. It is about
:01:03. > :01:10.the idea but mostly it is about the team. To put through their paces.
:01:10. > :01:15.You got to think about it, as entrepreneur. I want to work for
:01:15. > :01:19.myself. I'm trying to help you to be as successful. I dancing
:01:19. > :01:25.fireplace. Did I mention, I don't know how to run a business. They're
:01:25. > :01:30.not thinking big enough. Before deciding who is good enough to win
:01:30. > :01:34.a once in a lifetime investment. is hard to take you seriously. The
:01:34. > :01:44.business plan didn't make sense. It is a good idea but the results are
:01:44. > :01:48.
:01:48. > :01:54.A summer weekend in London and huge lines of people are gathering to
:01:54. > :01:59.meet one man. Richard Reed, made his fortune when he helped found
:01:59. > :02:05.one of Britain's biggest brands, Innocent smoothies. I massively
:02:05. > :02:09.believe in the UK we are are an incredible country for source of
:02:09. > :02:17.entrepreneurs. So great is his believe that in one hour's time the
:02:17. > :02:22.doors will hope on this vast arena. And 500 hopefuls, will compete for
:02:22. > :02:26.Richard's business backing. flat out excited. What there is all
:02:26. > :02:31.the empty booth. Each one has the name of the different which iss and
:02:31. > :02:41.you think each one is a story, a team, an idea, a dream, and I want
:02:41. > :02:49.to meet them. In a group of confidence he's turned over a
:02:49. > :02:54.hundred pounds to see if they make a profit. A total give away of
:02:54. > :02:59.�50,000. What they did to make money was up to them as long as
:02:59. > :03:06.they filmed it. The numbers don't match up. Some went the
:03:06. > :03:11.conventional route. Others, not so much. Living the dream. Now,
:03:11. > :03:14.they've been invited to meet Richard in person. All I've seen is
:03:14. > :03:20.500 people queuing up in the rain and in a few minutes I will meet
:03:20. > :03:27.them for the first time. I can't wait. It is going to find out
:03:27. > :03:33.whether we get �50,000 back, or will we meet the next Google or
:03:33. > :03:39.whatever it is one of these knows one pitch to Richard could change
:03:39. > :03:48.their lives forever. Trying to bring cheese and crackers to the
:03:48. > :03:54.mass market. It is OMG, oh my God. O Doh. Today we are nae Yorkshire,
:03:54. > :04:00.tomorrow the rest of the world. We're gagging for it.
:04:00. > :04:06.Invest in us. Invest in me. Invest in her. Richard's money will not go
:04:06. > :04:10.up in flames. Nice and rich. For Richard whose reputation and
:04:10. > :04:16.fortune is at stake, this is a gamble. This the first time I'm
:04:16. > :04:22.seeing the names, the people. The first time I'm getting a sense of
:04:22. > :04:26.what the business is. I am thinking, I want to check that, that one
:04:26. > :04:33.sounds interesting, not sure about that one. But I want to meet all of
:04:33. > :04:38.them. Some are going to crash and burn, but some are going to make it.
:04:39. > :04:46.The hundreds of waiting hopefuls are in no doubt one nod from
:04:46. > :04:55.Richard could be the making. shaking.
:04:55. > :05:05.I'm sweaty. Just practising my pitch. I'm the youngest person in
:05:05. > :05:18.
:05:18. > :05:23.the competition. A lot is riding on First to pitch is shy and retiring
:05:23. > :05:28.sales executive Mo Farah who is especially hungry for success.
:05:28. > :05:33.Porridge power. She knows why Richard should invest in her.
:05:33. > :05:40.sure Richard would love to be associate with the that, it is a
:05:40. > :05:46.positive, yeah... Farwa wants to launch a chain of breakfast bars,
:05:46. > :05:51.selling, you guessed it, porridge. It does what it says on the pot,
:05:51. > :05:56.energises you, fuels you for the day, it is the perfect ultimate
:05:56. > :06:03.breakfast. But will Richard share Farwa's appetite for porridge for
:06:03. > :06:07.power. My thought is I love porridge. But now, I can buy it in
:06:07. > :06:11.prep, eat, high street everywhere. How are you going to survive, just
:06:11. > :06:15.being a sole porridge supplier? Because I'm unique, I have
:06:15. > :06:22.identified a gap in the market. I'm providing hot from the pot, for
:06:22. > :06:29.people on the run, a porridge power. Look at it, healthy, whole grain,
:06:29. > :06:34.nutrition, it is low cost, versatility, it is not a
:06:34. > :06:39.prepackageed progressed food. I'm a big fan, but, what is the idea. Is
:06:39. > :06:46.that in a station forecourt or? That's the future, that's my vision,
:06:46. > :06:51.but obviously, I want to develop my product. I want to get it out there.
:06:51. > :07:01.No-one knows about porridge power. Well what about that. Show me the
:07:01. > :07:01.
:07:01. > :07:06.money, do you know how much I made �665. Well done on the resource.
:07:06. > :07:10.Thank you. I definitely will. you had your breakfast. It is a
:07:10. > :07:16.great opportunity, how many times can you do that in your lifetime. I
:07:16. > :07:20.really hope he vefs in me. Porridge lady, I loved her. Brilliant energy.
:07:20. > :07:26.What I'm nervous is there's a lot of porridge solid in the UK these
:07:26. > :07:29.days, and how is she going to take on the might of pret a Manninger,
:07:29. > :07:35.how will you beat the competition, why you over someone else. Those
:07:35. > :07:41.are the questions, every business has to face. Richard is looking for
:07:41. > :07:44.the first three ideas to invest in, and they could be anything. From
:07:44. > :07:51.freaky foods. To incredible inventions. Mate this
:07:51. > :07:58.looks great. What is it? Cheeky branding. Basically, I have loads
:07:58. > :08:05.of followers on Twitter. This is like terminatetor. Dogs and humans
:08:05. > :08:09.can dine together. And, weird and wonderful creations. As a room full
:08:09. > :08:15.of entrepreneurs, it is awesome. But awesome enough to persuade
:08:15. > :08:20.Richard to part with his cash? The next pair, certainly think so.
:08:20. > :08:26.Prepare to meet the shamelessly named Innocent Chicken. They're
:08:26. > :08:31.trying to curry favour with supersweet culinary concept. What
:08:31. > :08:37.is it? It is time to bring out something new, like you did. We
:08:37. > :08:41.thought, we have the craziest flavours, marshateed chicken,
:08:41. > :08:46.bubble gum chicken, mango flavoured chicken, something that's not out
:08:46. > :08:49.there. There could be a reason. Maybe we could exploit it. Fruit
:08:49. > :08:57.flaifed chicken, there ain't no chicken.
:08:57. > :09:03.Good spot Richard. Basically, it is concept actual at
:09:03. > :09:09.the moment. Ummm well I tell you what, if you ever got some, I'll
:09:09. > :09:13.try some. Two boys, one bad idea, no chicken, difficult decision for
:09:13. > :09:20.Richard? You can't really pitch an idea for a product, virtually.
:09:20. > :09:24.You've either got a product or don't. You can have a virtual
:09:24. > :09:29.business business, but not chicken. It is difficult sometimes to decide
:09:29. > :09:33.whether to invest or not. And that just wasn't one of those times
:09:33. > :09:38.where it is difficult. Unimpress with the this, minimalist approach
:09:38. > :09:48.to pitching, Richard's on the hupt for a product he can get his hands
:09:48. > :09:54.19-year-old, Besy Mates, AKA the lazy cam per have come fully armed.
:09:54. > :10:01.If you look at someone's elbow, you never miss high five in your life.
:10:01. > :10:06.Their idea is a all in one festing camping kit. They're doing all they
:10:06. > :10:14.can to get Richard's attention. But when Richard comes acalling, will
:10:14. > :10:18.they talk their way into the top three? Hello boys. This is
:10:19. > :10:25.absolutely everything you need to camp. Tents, mats, sleeping bags,
:10:25. > :10:34.all this stuff. For �59.99, you're joking. Two Olympic camp sites,
:10:34. > :10:39.With several festivals. Can you make profit. Double profit. So
:10:39. > :10:45.there's a margin there. How much have you solid? We've only got
:10:45. > :10:49.stock in thrast Thursday, we had 23 orders, so we have sent them out.
:10:49. > :10:54.We had interest fromam zones, they want to order thousands, of kit
:10:54. > :10:59.offers. We need help in taking the idea forward, in sales,
:10:59. > :11:03.international markets, and opening doors. That's great, well done.
:11:04. > :11:10.don't get the nefbous talk, I started talking but hopefully I was
:11:10. > :11:17.clear. He seemed keen on the idea. I'm nervous, but we'll see how the
:11:17. > :11:25.day turns out for us. Will Richard put the boys on the short list.
:11:25. > :11:30.They've the best value camping kit in the universe, I'd like work for
:11:30. > :11:36.them, they have trade, Amazon interested, they're from the north
:11:36. > :11:44.which is a massive plus point. 197 pitches to go, and money at
:11:44. > :11:51.risk, Richard drafted in expert help. From make-up and marketing
:11:51. > :11:55.from Ap developers, between them, these are Britain's entrepreneurial
:11:55. > :12:04.finest. Their job is to help Richard sort the brilliant
:12:04. > :12:10.businesses from the Ballsups. on-line obligation for woman that
:12:10. > :12:15.is both intelligent and in control for yourselves. Why have you gone
:12:15. > :12:19.for that name. Is it stands out. wish you the best. So it is like a
:12:19. > :12:25.word search, but where it difficulties, there's only one word
:12:25. > :12:32.to find in the whole thing. I worry, you have something here that's not
:12:32. > :12:42.that unique. Right now, he's thinking of two words. How do you
:12:42. > :12:44.
:12:44. > :12:49.pronounce it. Les. Anges. Noirs. Over lunch, Richard and experts
:12:49. > :12:54.discuss the ideas they've heard so far. In a recession, we're saying
:12:54. > :13:02.it is all go to sit, and people are taking things into their own hands
:13:02. > :13:08.and doing it. I feel like a gold prosspecktor, running for gold.
:13:08. > :13:12.When you look like in Tim'sive, what are you finding mud or have
:13:12. > :13:17.you nuggets. There's a couple of nuggets. Despite the joking Richard
:13:17. > :13:23.has taken a slice of his fortune N finding his next big idea and he's
:13:23. > :13:28.got his work cut out. disappointed at the moment. I saw a
:13:28. > :13:32.fewerlyer, that got me excited, but the last session, it didn't feel
:13:32. > :13:42.great quality. But there's so many ideas here, I know there's going to
:13:42. > :13:43.
:13:43. > :13:52.be gems. I want to get out there, and find them. First up, are two
:13:52. > :13:58.designers with a difference. name's Richard. We make up Poietic
:13:58. > :14:05.Studio, and the proposition is as baffling as their name.
:14:05. > :14:10.generally make living sculptures, so interactive pieces that engage
:14:10. > :14:15.in humans. It includes ping pong balls and floating globe display.
:14:15. > :14:20.They have a new concept they want to try out on Richard. Hello, nice
:14:20. > :14:25.to meet you. Tell me, I can't guess what this is actually. A demo is
:14:25. > :14:32.the best way to have it. If you stand in front of us. Is this going
:14:32. > :14:36.to hurt? It is graceful and slow, to realise it is stood there, and
:14:36. > :14:44.assesses whether you are thirst city or not, and it comes up
:14:44. > :14:50.towards you, as it gains weight, leans down towards you and powers
:14:50. > :14:59.you your drink. It should pour an exact amount. That's brilliant.
:14:59. > :15:03.Graft brings it down and it sucks it back again. Is it art
:15:03. > :15:08.installation. We approach things concept actually, come up with idea,
:15:08. > :15:13.and then find the commercial route we can take it. Whatever market
:15:13. > :15:17.that goes into, that's what we go for. I think there's something so
:15:17. > :15:24.exciting about it. I really like t
:15:24. > :15:29.I think it went OK, the nerves got to me, so I messed up a few of the
:15:29. > :15:34.important points. You didn't pour juice over his head. It is
:15:34. > :15:37.brilliant. What do you make of that. On one hand I'm thinking, that's
:15:37. > :15:43.amazing piece of art but not much commercial opportunity. On the
:15:43. > :15:47.other hand, you're thinking, no, that could be in house of lobbies
:15:47. > :15:50.across the world and they're brilliantly concept actually
:15:50. > :15:57.intelligent people. And maybe you just want to back them and see what
:15:57. > :16:04.they come up with. Have these two done enough. Richard needs three
:16:04. > :16:12.killer ideas, and there's plenty to see. What will he make of the next
:16:12. > :16:19.vomiting inducing idea. You've got this cup, looks normal. If you open
:16:19. > :16:24.it, you need to be sick, sick in the cup, and sick, chew it, bin it
:16:25. > :16:31.is our slogan. Why not be sick in the cup. Because it is not big
:16:31. > :16:38.enough. It is an awful idea. If you're a couple of design engineers,
:16:38. > :16:44.make a better mockup. That's literally a Starbucks cup cut up
:16:44. > :16:49.with pink tissue paper. I could do that. As the day draws to a close,
:16:49. > :16:56.some ventures go to great lengths to get Richard's attention. We're
:16:56. > :17:00.going in the womb. It might just have worked for mango
:17:00. > :17:09.Bikes. Is this all right or are we awful. We're not actors. Meet
:17:09. > :17:12.suited and booted, Ben and Jes. They may look square but they've a
:17:12. > :17:17.wheelie interesting customised business. Give me the one minute
:17:17. > :17:23.pitch and what you'll do. We are a fully custom miesed bike, looking
:17:23. > :17:27.to see them as fashion accessories, rather than just a bike. Different
:17:27. > :17:32.frame colours, different wheel colours. OK. Design your own bike.
:17:32. > :17:39.There is essentially one model, you just do this type of bike. For the
:17:39. > :17:44.time being. Just the colouring. Who is your competitor. We have one UK
:17:44. > :17:51.competitor in terms of custom mies sedation, but they start at �500
:17:51. > :17:56.whereas we start at �220, the most �207. That bike and the colours I
:17:56. > :18:02.want. We could have gone to China, where the wages are a lot less, but
:18:02. > :18:09.you don't get the same quality. Even from an ethical point of view,
:18:09. > :18:13.we feel it is much better we know where it works. Do you want to have
:18:13. > :18:23.a go. First time, so I'm going to probably embarrass myself. It won't
:18:23. > :18:27.
:18:27. > :18:31.be the first time. What do you think of the idea Richard? Mega
:18:31. > :18:35.bikes, good, they're credible, I got it, they're ready, business-
:18:35. > :18:40.ready, they've done the hard yards, and now they're looking for funding,
:18:40. > :18:44.that's the right way around. As the hoards of buding
:18:44. > :18:54.entrepreneurs head home, Richard must decide which ideas he heard
:18:54. > :19:00.
:19:00. > :19:03.today will be the first of the So it is the end of the day, ai
:19:03. > :19:09.heard all the pitches. Now comes the brutal bit, I have to choose
:19:09. > :19:14.the first ones, that I think I could possibly invest in. That
:19:14. > :19:17.means most aren't going to make it. The board over there, have my
:19:17. > :19:22.favourites on t I'm having the last look, because I hate the idea of
:19:22. > :19:26.missing out on one, partly because I don't miss out on a divooed one,
:19:26. > :19:31.and I really feel, I owe it to all the guys, that busted their back
:19:31. > :19:37.sides to come down here and pitch. So, I promised everyone I was going
:19:37. > :19:44.to consider efpb, and I want to make good on that promise -
:19:44. > :19:50.From the hundreds he's seen, Richard has to find the first three
:19:50. > :19:55.ventures, he's willing to risk his money on. But who will he choose?
:19:55. > :19:59.It is a vote load harder than I thought it was going to be. I
:19:59. > :20:03.thought I'll come in, and say, yes, no, not that one, but you met the
:20:03. > :20:08.people, you have a sense of why they're doing it. Do I really
:20:08. > :20:15.believe in that idea and that person? And, the answer's got to be
:20:15. > :20:25.he is ye to both. And you know, if the answer's no to one of those two,
:20:25. > :20:29.
:20:29. > :20:35.A few days of the exPo, and Richard is ready to green light the first
:20:35. > :20:40.batch of ideas. What he hasn't decided yet is how much seed
:20:40. > :20:44.funding to give them. I can give them up to �5,000 to kick-start the
:20:44. > :20:48.business, that's what C capital is what it is about, but we need to
:20:48. > :20:57.know what it is for and what they're going to do with it.
:20:57. > :21:02.will be the first to prize the money off him? Hello boys. First
:21:02. > :21:07.through the door is the lazy cam per, the catching kits for under
:21:07. > :21:12.�60. It is the brainchild of 19- year-old Jacob and Andy, when they
:21:13. > :21:17.were studying business at college. It was love at first sight really.
:21:17. > :21:25.Andy understands me, a good compliment, I'm the messy one, the
:21:25. > :21:30.dreamer. I sort of, I hope, directing. I had the weird maigs
:21:30. > :21:36.for business N 80 years, everyone will be dead, do you want a high
:21:36. > :21:41.score on duty, or be somebody who will make a difference. We need to
:21:41. > :21:45.rise our awareness here, when we go to a festival, we want a giant
:21:45. > :21:50.teepee, with flags and torches and bean bags, and banners, everything
:21:50. > :21:57.that is lazy cam per, a huge teepee, to get the brand grown. OK. How
:21:57. > :22:02.much money are you after? We're �4,000 or �6,000. From the
:22:02. > :22:07.beginning I liked you and the idea. In terms of the money, I will put
:22:07. > :22:13.in �3,000 but I need you focused on translateing it into sales. It is
:22:13. > :22:19.not brand awareness, it is selling the kit. How does that sound, can
:22:19. > :22:22.do you did with �3,000. To have him on board, and his ideas, to help us
:22:23. > :22:28.go further. Something we'll achieve in five or ten years, he could help
:22:28. > :22:33.us achieve in one year, a lot of pressure on his shoulders. If it
:22:33. > :22:42.goes wrong, we have a lifetime to improve our credit rating.
:22:42. > :22:46.Hello. Thanks a million. Next up designers, Poietic Studio, they've
:22:46. > :22:51.bouncing bonkers ideas around since they became friends at the age of
:22:51. > :22:59.nine. This is our nervous toaster, added
:22:59. > :23:05.jumpy bits inside, so you plunge it down, and it is content for a while,
:23:05. > :23:14.and then it will be nervous, until it gets all too much for him. The
:23:14. > :23:21.toast pops out. When you're doing something so new, it is really,
:23:21. > :23:30.tough to convince people to give you lots of money. So this concept
:23:30. > :23:36.of Spincter shapes, you call it a reflectal, - I can't know how to
:23:36. > :23:43.describe it, - as he does his business, it turns your dog's poo,
:23:43. > :23:47.into a little turd sculpture, a magical moment. That's spot on.
:23:47. > :23:52.We've showed a couple of people this, they either want to talk more,
:23:52. > :23:58.or just completely never talk to you again. No sit.
:23:58. > :24:04.We invested everything we have, I suppose. Yeah. Is that a bad thing?
:24:04. > :24:09.At the heart of what you guys do, is it art or business? I don't
:24:09. > :24:14.think it is either. It is just about creating stuff, that we
:24:14. > :24:19.strongly believe in. That can offer new experiences, that are positive,
:24:20. > :24:25.and bripg people together. What are you asking in terms of money, and
:24:25. > :24:33.what's it for? I've really want to invent a T mission, creating
:24:33. > :24:37.something, that can reinvent tea. I'm not currently aware of
:24:37. > :24:44.reinventing teapots per se, can can you give me indication of it?
:24:44. > :24:52.have a few ideas, going around, currently. Um, you're saying, take
:24:52. > :24:55.a punt on something that we haven't even yet invent. It comes across as
:24:55. > :25:01.a gamble. I do think the creativity's is exceptional in
:25:01. > :25:11.terms of what you done so far. This is my high risk wild card play, I
:25:11. > :25:18.would like to put some money in, can �3,000 start you on the path
:25:18. > :25:28.you want to. Four County What do you think.
:25:28. > :25:35.You said yes at three. 33,500 would be fantastic. Surpriseed. Feeling
:25:35. > :25:43.really good. But, yeah, blown away. Yeah, I definitely wasn't expecting
:25:43. > :25:48.that kind of positivity. And finally, there's one place left
:25:48. > :25:53.for cycling fanatics, Ben and Jes and business mango bikes which
:25:53. > :25:58.complete the first three startups. No suits today boys, very casual.
:25:58. > :26:04.Have you two minutes. We are a brand new bike company, which
:26:04. > :26:09.allows you the customer to build the bike from the groundup. We're
:26:09. > :26:15.trying to turn bikes into a fashion accessory. They were friends when
:26:15. > :26:21.they had a Ulrika moment. This idea came into to import bikes and offer
:26:21. > :26:28.it at a reasonable price. The idea grew, and we felt they shouldn't be
:26:28. > :26:38.cheap but fashionable and affordable. I thought you should
:26:38. > :26:43.have accessory. Purp pells, and different colours. For Jes, it is a
:26:43. > :26:47.dream come true. I want to be my own boss and don't have to answer
:26:47. > :26:54.to anyone. My mum has wanted to get the job and be secure, I'm always,
:26:54. > :27:00.Do this myself. Sales so far, nil, on-line interest, loads, but never
:27:00. > :27:07.judge a Facebook by its cover. first day, when the sight goes live,
:27:07. > :27:11.how will you get people to see it We've varied voting, a thousand
:27:11. > :27:18.voters on Facebook. It will absurgeon of Facebook purchasers.
:27:18. > :27:22.There's a Mitt, of likes of Facebook, if you get a thousand,
:27:22. > :27:26.the engagement is 2% of your like, so you need to think about, if on
:27:26. > :27:32.day one, you face with a stoney wall of silence, or like, two
:27:32. > :27:37.orders come through and that's it, what the hell are you going to do
:27:37. > :27:42.with custom Can you tell me where I'm at, I'm about people and the
:27:42. > :27:47.ideas, I like you the people, and idea. So I'm definitely for paying
:27:47. > :27:53.money in. Things I would be looking at is I want to see how many have
:27:53. > :27:57.you solid, obviously, what were the first one weeks, two weeks, what
:27:57. > :28:02.were the Facebook translates into. I want the robustness of the supply
:28:02. > :28:07.chain, the stock management, because you can do every colour in
:28:07. > :28:14.every part. What about red pedals, and you want to manage the colours,
:28:14. > :28:22.and cope with hopefully will be a ramp of demand. Well done.
:28:22. > :28:27.Brilliant. We've he's very keen, so we're ecstatic. It is hard enough,
:28:27. > :28:33.we want to high five on the way out of the room. You should high five
:28:33. > :28:38.him, you just got �5,000. So Richard has his flee ventures and
:28:39. > :28:44.they've weeks to prove they can be their own boss. Camping, sculpture,
:28:44. > :28:48.and custom miesed bikes, that's a motley crew of different
:28:48. > :28:53.investments. But they've all got potential. They remind me so much
:28:53. > :28:58.when we were starting out. There's hard work and a lot of graft
:28:58. > :29:05.involved. They have six weeks to prove they're worth further
:29:05. > :29:10.investment. Welcome to Huddersfield, HQ of the lazy cam per. The boys
:29:11. > :29:17.are keen, to follow Richard's advice, and get selling. 500 tents
:29:17. > :29:19.arrived from China, but there's a big problem.
:29:19. > :29:24.No-one anticipates problem, you anticipate you could have problems,
:29:24. > :29:30.but when it actually happens, no- one's truly prepared. You never
:29:30. > :29:35.think that OK, we'll buy the tents and they're going to be substandard
:29:35. > :29:40.quality, so I'll get them all sowed in the UK. I didn't plan for that.
:29:40. > :29:48.The tepts have straps that are too short and no choice but to unpick
:29:48. > :29:56.every strap and sow on new ones, because he nor Andy can sow,
:29:56. > :30:00.there's cheap labour in Far East in Huddersfield. I lay in the dressing
:30:00. > :30:05.gown, and he asked me can you sow, and now I'm sewing. When cheap
:30:05. > :30:11.labour doesn't work, it is time to call in the cavalry. Get the call
:30:11. > :30:18.at the 11th hour, "Mum can you come and help us please if you don't
:30:18. > :30:22.mind". Yes it is a common thing with Jacob, so, he's still my
:30:22. > :30:27.little boy. Yes your little boy with boundless optimism, even in
:30:27. > :30:31.the face of disaster. This is a great start to the story. It is a
:30:31. > :30:37.down side that we've had to do this, but positive light is that we've
:30:38. > :30:47.been able to check every tent and adopt a little bit more of
:30:48. > :30:48.
:30:48. > :30:54.personality. One down and 499 to go. Yeah! From faulty goods to no goods
:30:54. > :30:59.at all. I love Richard, they strike me as guys with creative minds, but
:30:59. > :31:02.I can't invest in random creativity. I'm not an arts sponsor. I need
:31:02. > :31:07.them to prove they can invent something millions of consumers
:31:07. > :31:12.will buy. Best of luck with that Richard. Completely ignoring his
:31:12. > :31:16.advice about creating a commercial teapot, the boys are pouring their
:31:17. > :31:21.energy into flogging their drink's dispenser, so they've gone to the
:31:21. > :31:28.most logical place, not high street but Kensington Palace and English
:31:28. > :31:32.National Ballet summer ball. There seems to be a lot of high profile
:31:32. > :31:37.people coming. It is nerve-racking. The key thing we want to show roich
:31:37. > :31:42.Chard is there's a demand for what we are doing. Strictly Come Dancing
:31:42. > :31:50.judge, is the first to get the sales pitch. Nothing's happening,
:31:50. > :31:57.darling. It is going to pour over my head, I'm going to be gungeed in
:31:57. > :32:04.cocktail. This is better than getting attitude from a waiter. So
:32:04. > :32:09.then it gives you half. It is gimmicky. I don't know where I
:32:09. > :32:16.would use it. You'd need high ceilings, I live in Camden, I don't
:32:16. > :32:23.have massive ceilings. That's phenomenonal. Thank you. Will movie
:32:23. > :32:29.hard man, Sean Behan fall for the pater. How are you doing? Yeah,
:32:29. > :32:35.we've never seen one of those before. Well they're not too
:32:35. > :32:43.expensive so: How much? �8,000. Yeah, thank you, nice to meet you
:32:43. > :32:48.anyway. I think I was a bit quick with the
:32:48. > :32:57.sales technique's not right. But it was good to meet him. I'm star
:32:57. > :33:02.struck really. That's a number of celebrity spoted, 15. Sales, zero.
:33:02. > :33:08.The mango Bike boys are in London and on a mission. With the on-line
:33:08. > :33:12.launch of their launch imminent, they hot foot it to Chelsea.
:33:12. > :33:16.They're driven and they have a good product. When I gave them the
:33:16. > :33:20.�5,000 C capital, they talked about how they're going to sell loads of
:33:20. > :33:27.bikes, because they have so many Facebook likes, I hope Facebook
:33:27. > :33:31.likes, are not the same as sales. The boys have a hasteingly meeting
:33:31. > :33:39.with Made In Chelsea star, Jamie Language, and they're hoping to do
:33:39. > :33:46.a deal with him. Jamie runs Kandy Kittens, a Mick and mix sweets
:33:46. > :33:52.brand for WAGS. The boys are to make a brand new bike for Jamie to
:33:52. > :33:58.sell. What they hope is they'll piggy back on his on-line's
:33:58. > :34:03.presence? We're happy to have links from our site to your sight. Which
:34:03. > :34:10.will give you more traffic. And Twitter S massive for us. We've got
:34:10. > :34:17.nearly 80,000 followers. What our traffic. Around 150 to 200,000 hits
:34:17. > :34:21.a week. As soon as I say, bike, made by these people, the traffic
:34:21. > :34:25.will be ridiculous. The boys are so taken with Jame wri with on-line
:34:25. > :34:31.promises they're willing to slash the profits they make on each bike.
:34:31. > :34:40.What is the price you're selling the bikes at? �299. If we were
:34:40. > :34:45.looking at a per cent, what would it be? Of the �99, we'll want �120.
:34:45. > :34:51.If we're done on this, we would be more towards the �60. But that's
:34:51. > :34:57.just the way it works out. We're able toin crease the amount you can
:34:57. > :35:01.give us, we can increase the support we can give you guys.
:35:01. > :35:10.looking at increasing it, and look at investing in our marketing. Look
:35:10. > :35:13.at the numbers, and see where we go from there, and hopefully, we can
:35:13. > :35:18.get agreement. That's how rich people get richer. That was good
:35:18. > :35:24.fun and very interesting. We have a lot to be thinking about. It made
:35:24. > :35:30.us aware of the publicity they can give us, their target market is the
:35:30. > :35:35.same as ours, we will work out and see what we can do, and see it not
:35:35. > :35:41.only as money-making opportunity but massive marketing opportunity.
:35:41. > :35:46.With although on-line friends, the boys have virtually millionaires.
:35:46. > :35:51.After trying and failing to sell their niche drinks dispenser, the
:35:51. > :35:56.boys are getting down to designing.Er boys, that doesn't
:35:56. > :36:03.look like the teapot you promised Richard. With Richard's money,
:36:03. > :36:09.we're going to develop, a concept we've been wanting to explore for a
:36:09. > :36:14.while, called the Dancing Fireplace. We're working with air, fire and
:36:14. > :36:20.water. The dancing fireplace is an idea for installation which flames
:36:20. > :36:30.respond to music. Every house should have one. This is the moment
:36:30. > :36:32.
:36:32. > :36:38.of truth. # I'm a fire starter #
:36:38. > :36:44.Well the room's hotter. The boys may be fired up but
:36:44. > :36:48.decision to abandon the teapot idea is either incredibly brave, or
:36:48. > :36:55.incredibly brave. What will Richard make the change of direction?
:36:55. > :37:00.to see you. Last time we spoke, we said we'd do a teapot. Things will
:37:00. > :37:06.change since then. You were going to revolutionise the way we make
:37:06. > :37:13.tea. In the timescale, we have this other idea, a dancing fireplace.
:37:13. > :37:20.Right. To me, it feels more in the installation side of life than the
:37:20. > :37:25.scaleable thing that I think we can make and sell a lot of. It keeps
:37:25. > :37:31.coming back to sense wall toucha with you guys, do I think you guys
:37:31. > :37:38.have a rare, and very valuable talent? I really do, that's a big
:37:38. > :37:45.fat tick, but how you apply that, where you make a sustainable career,
:37:45. > :37:49.and business for you guys. What we want is to build something, that is
:37:49. > :37:55.bigger than ourselves, we're key aspects of it. But something, that
:37:55. > :37:59.has a wider value. I don't want to get in your face, but you guys
:37:59. > :38:05.specialise in vague, and in business, it tends to be specific.
:38:05. > :38:11.I love vagary, but I don't know how you guys, are eating, I'm worried
:38:11. > :38:17.about that, and I want you to get cash in the business. It is a
:38:17. > :38:22.comfort to haveing that is earning of its own. Intellectual property
:38:22. > :38:29.that is repeatable, like the design you can sell a million of. That's
:38:29. > :38:34.where I would be, because it gives you sustainability. They don't know
:38:34. > :38:38.whether they want to be a studio recording, installations or making
:38:38. > :38:43.great things that people buy, only those will answer. Time is running
:38:43. > :38:49.out for the boys. In a couple of weeks, Richard will have to decide
:38:49. > :38:55.whether or not to offer them a potentially life-changing deal. In
:38:55. > :38:59.mango bikes HK the moment of truth has arrived. Ben and Jes, told
:38:59. > :39:04.friends and Twitter followers, the mango bikes website would be going
:39:04. > :39:14.live at 7pm. With under an hour, the boys are enjoying the wonder of
:39:14. > :39:22.
:39:22. > :39:29.No answer. Well there's no way in hell they've left the site looking
:39:29. > :39:34.like that, is it even up. No it's down. I can only imagine they're
:39:34. > :39:38.going to work on it. They've gone home. I can't imagine, it would be,
:39:38. > :39:47.they know fine well we need to launch tonight. There is no way in
:39:47. > :39:54.hell they've left it with it down. This could be them. Jes at Mango.
:39:54. > :40:00.We're a hour away, and the web guys don't know why it is down. They
:40:00. > :40:05.probably left the office half way through uploading it. The 5.00 bell
:40:05. > :40:12.went and they went, better to leave a job half done. We were on it
:40:12. > :40:18.about half an hour, and now it's gone down, half an hour, 45 minutes
:40:18. > :40:24.ago. We're meant to be launching it in an hour's time. I don't think so.
:40:24. > :40:32.Is there any way the site can go without the payment, go live then.
:40:33. > :40:39.OK, let me have a look, I'll call you back.
:40:39. > :40:44.That is... Taking the piss a bit. He's trying to set the site up. He
:40:44. > :40:51.didn't know it was down. So he's going to set the site up and
:40:51. > :40:57.payment won't go through,. Until? Tomorrow morning. He's calling you
:40:57. > :41:03.back is he? He's going to call us, but payment won't be available
:41:03. > :41:11.tonight. What a locking piss take. Language, I hope the site is up by
:41:11. > :41:15.the time they see Richard. In Yorkshire, the boys are attending
:41:15. > :41:22.their first festival in a business capacity. They want to launch their
:41:22. > :41:28.brand and sell tents to the festival goers. About 150,000
:41:28. > :41:34.people attend Glastonbury, 80,000 Leeds and Reading festivals.
:41:34. > :41:44.Skipton is a little bit more intimate. We're with a business of
:41:44. > :41:44.
:41:44. > :41:49.Lazy Cam per, we want to provide a camping bag for �06. What's the
:41:49. > :41:53.catch. Probably not, I think �60 is a good price. The boys are working
:41:53. > :42:03.so hard they fail to spot the arrival of surprise guest. And he
:42:03. > :42:04.
:42:04. > :42:08.is not a happy cam per. It is not very big is it? It is a tiny little
:42:08. > :42:13.thing, it is like a garden party, not a festival. I think they're not
:42:13. > :42:18.thinking big enough. This is almost like an expression of it, they're
:42:18. > :42:24.not thinking big enough. Do they know where they are. Is this them
:42:24. > :42:33.here? No. Does anyone know where they are?
:42:33. > :42:38.my God, goodness me. Am I seeing that properly. Why is he here.
:42:38. > :42:42.right boys. I thought I'd come and check out Lazy Cam per. What's
:42:42. > :42:46.going on? What we're doing is telling people about the kits to
:42:46. > :42:52.open the conversation we're finding people on the floor, and saying do
:42:52. > :43:01.you want to buy a camping set, we sit and try and get people to come
:43:01. > :43:10.over to the stall. Is this you. have you yesterday. Is this the
:43:10. > :43:17.wigwam I gave you �3,000 for. need add van. I walked passed this,
:43:17. > :43:22.without knowing it was you. Do you not need the name on t It's just
:43:22. > :43:29.been, but like. A sign for this one. You're not going to get a sign in.
:43:29. > :43:33.We can get a sign in by the weekend. We know we need logo and banners
:43:33. > :43:37.for it. First time I met you, you showed me this, pack, and you
:43:37. > :43:41.talked about how you're going to get it stocked in Amazon and get it
:43:41. > :43:44.out there. We spoke with a guy, and he says they're going through a
:43:44. > :43:52.change of things, so I don't know what is happening there. We're
:43:52. > :43:57.following it up, but spoke with somebody for Asda, they have a buy
:43:57. > :44:02.local scheme, they buy locally, if they can, we have a plan starting
:44:02. > :44:08.money to Wednesday, to approach them, ringing them up. Sounds like
:44:08. > :44:11.a great deal. Retailers, will stock it, so they can sell again and
:44:11. > :44:18.again. Rather than one-off contract in a festival. I want to help you
:44:18. > :44:25.guys be as successful as possible. S That's put the pressure on, but
:44:25. > :44:32.we have 40 names, my phone bills going to go through the roof.
:44:32. > :44:38.must get buyers interested in, but will the Lazy Cam per, be too lazy
:44:38. > :44:43.for Richard to invest. Nice sign boys! In a matter of days, these as
:44:43. > :44:49.expiring entrepreneurs L have to sit in front of Richard and prove
:44:49. > :44:56.they each have to have what it takes to be their boss. Lazy cam
:44:56. > :45:00.per must land a big buyer. Richard wants us to get retailers to see
:45:00. > :45:05.sales ticking over. We are going to make mistakes, they have Richard
:45:05. > :45:11.behind us, we will be quicker and better and stronger. The pair needs
:45:11. > :45:16.to persuade Richard, they can be cash cows, as well as creators.
:45:16. > :45:21.be commercially creative, you don't lose integrity. But you need
:45:21. > :45:25.someone to buy what you do. Manning depot boys, must show they
:45:25. > :45:30.can meet the potential demand for their bikes. Having Richard on
:45:30. > :45:35.board, and involved in our company is huge in itself. If we don't get
:45:35. > :45:38.Richard's investment, it will be disappointing. The guys will be
:45:38. > :45:42.nervous, and that makes sense, I know how much getting my backing
:45:42. > :45:52.needs to them. The reality is I could back all of them, none of
:45:52. > :45:58.them, anything could happen. The field is wide open. But will any of
:45:58. > :46:02.them have done enough to persuade Richard they deserve a game
:46:03. > :46:07.changing investment? I feel confident. It is huge, the biggest
:46:07. > :46:14.day, it is the game change, what would take five years, Richard
:46:14. > :46:19.could help us do today. It is mad. We're now in a much stronger
:46:19. > :46:25.position, to come into this and talk to Richard. Hopefully, he will
:46:25. > :46:29.be excited by the potential. Today is hugely important. Sounds weird
:46:29. > :46:37.but life-changing day probably. Massively, from a business point of
:46:37. > :46:41.view and personal point of view as well. D-Day at Richard's HQ. They
:46:41. > :46:45.wait whilst Richard takes one last look at business plans.
:46:45. > :46:51.The boys had better be prepared when Richard's money is at stake,
:46:51. > :46:58.there's not much room for small talk. I want to hear about
:46:58. > :47:04.retailers you got signed up. Tell me, who is currently stocking Lazy
:47:04. > :47:07.Cam per. We didn't get any stockists. You told me you had
:47:07. > :47:12.Amazon stocking a thousand. Then they went through a change of
:47:12. > :47:17.management, and the guy that told us, sorted it, hadn't been sorted.
:47:17. > :47:24.If I'm being blunt, your business plan didn't make much sense. There
:47:24. > :47:31.wasn't a clear strategy of how you're going to create revenue or
:47:31. > :47:36.profit. I'm worried about the stock, I think you have a hot product. But
:47:36. > :47:42.it could go, up, if you can't cope with the complexities of it, or
:47:42. > :47:47.different variations. As a stock management problem, is a real hum-
:47:47. > :47:52.dinger. The one thing is it is a proven model in America, and there
:47:52. > :47:57.are companies making a fortune doing it there. If someone else can
:47:57. > :48:01.do it, we're confident doing it as well. Just because someone else can
:48:01. > :48:08.do it, doesn't mean you can do it. When I came to see you in the
:48:08. > :48:13.festival. You looked me in the eyes, and 9am, you will sell the four
:48:13. > :48:17.stockists. We went through every route, and we had a call from the
:48:17. > :48:22.finance director, with dedicate last eight months of our life. I
:48:22. > :48:28.know it is not much, we put every hour into this, trying to make this
:48:28. > :48:34.work. You know what I can't work out with you boys is, how serious
:48:34. > :48:38.you really are about this? Is that fair. Why do you think that? When I
:48:38. > :48:43.first met you, you were high energy and impact, I thought you would be
:48:43. > :48:51.able to get retailers, by now. thought we would as well, but it
:48:51. > :48:57.was harder than we expected. You're valueing yourself as being worth
:48:57. > :49:02.�100,000 today. I guess a lot of that chunk, is our view of our
:49:02. > :49:11.potential, and our ambition. Like a big chunk of it. And, I think it is
:49:11. > :49:17.a good time, if you were to involve, Dr Very much, I think we're going
:49:17. > :49:20.to be a bargain now. You're valueing is essential potential.
:49:20. > :49:24.But the thing you have to believe in potential is a articulate
:49:24. > :49:29.business plan, how the value will be achieved. We're just waiting now
:49:29. > :49:33.from a stack management point of view, on hearing back from Taiwan,
:49:33. > :49:39.who had a load of floods, as well, which I suppose could cause
:49:39. > :49:49.problems. But.. We need the money to go out there. I'm investing for
:49:49. > :49:54.you to go to twie want. A small portion. - Taiwan. One last thing,
:49:54. > :49:59.we're hard working and we will push for this, so, that's the idea.
:49:59. > :50:04.want to learn more. It is a good product and good idea but the
:50:04. > :50:08.results are making me doubt, that belief. This is a business decision
:50:08. > :50:16.about investing, so I have to understand what it is that I'm
:50:16. > :50:20.investing in. And what that, what the results of that will be. : Look
:50:20. > :50:25.at what we'd use your investment for, the key things is to bring in
:50:25. > :50:28.a more business orientated person that can direct us. You're saying
:50:28. > :50:32.there's an issue you haven't worked out how to apply your creativity to
:50:32. > :50:37.the world of business. But if I give you money, you'll find someone
:50:37. > :50:43.who can solve that problem for you, unfortunately that's the wrong way
:50:43. > :50:49.around. Remind me, one of you is still at Ulster Unionist. You're
:50:49. > :50:54.telling me, you're the person solveling the logical night mare
:50:54. > :50:58.and you're still at college. I will do what is most beneficial to
:50:58. > :51:02.myself, come September. I have two months to decide. This is freaking
:51:02. > :51:07.me out, I would never want you to walk away from a degree. But, I
:51:07. > :51:13.don't want to invest in a business, where half of the founders team,
:51:13. > :51:18.isn't there. I need, I will take a few minutes,
:51:18. > :51:28.because it is an important decision for you and for me. I'll come back
:51:28. > :51:39.
:51:39. > :51:43.in a few minutes. I liking the guys, right, and
:51:43. > :51:50.they've come up with a good idea. The question is have they executed
:51:50. > :51:57.it well? And that's the money where you know, it is less clear.
:51:57. > :52:06.didn't think I would be this nervous, but I am. But it may come
:52:06. > :52:15.good for them. But, you'd be into hope, you got to, relying on hope,
:52:15. > :52:20.rather than real results. I like this desk. Yeah. If you approach
:52:20. > :52:25.this in a rational sense, you should run a mile from investing in
:52:25. > :52:29.them at this point. But wider view, saying there's unusually gifted
:52:29. > :52:37.about these two, in terms of how they think, and maybe with the
:52:37. > :52:43.right degree of help and mentoring, they can get there. Got loads of
:52:43. > :52:49.worries about Mango Bikes, there's a huge complexity to their business.
:52:49. > :52:55.The idea he might be able to continue doing his degrees, while
:52:55. > :53:01.doing this thing... Sit scary. guess with the investing with
:53:01. > :53:11.others, you have to go, are they more likely to make it than others
:53:11. > :53:13.
:53:13. > :53:20.Thanks for waiting, I just want to get my head around the numbers and
:53:20. > :53:26.things. The thing about you boys, is what I, it always feels like
:53:26. > :53:30.you're on the cusp, of really starting to nail it. I think the
:53:30. > :53:38.product and the proposition, in my peace process, it remains a good
:53:38. > :53:43.one. You're asking me to put in a massive amount of money. That's
:53:43. > :53:53.real money. Into a business where, I think the team are good, and I
:53:53. > :53:55.
:53:55. > :54:05.think the product is good but I'm afraid boys, as much as I like
:54:05. > :54:08.
:54:08. > :54:14.you and the products, I can't So I wish you a lot of luck. Thank
:54:14. > :54:23.you for your time. I appreciate your time too. See you soon, thanks
:54:23. > :54:26.for now. We are guted. It feels like it had been a huge life-
:54:26. > :54:31.changing opportunity which isn't there any more. It is gone. And
:54:31. > :54:35.we've worked so hard. All this, and will you go. Behalf, that's fine,
:54:35. > :54:40.we'll see how it goes, brush it off and keep going. I probably gave
:54:40. > :54:46.them a hard time. But that's because I think I've given them a
:54:46. > :54:51.soft time to begin with, because they're carries matic and they have
:54:51. > :54:58.the chat. It is a good idea but as time's gone on, they've just failed
:54:58. > :55:05.to actually deliver on the promise. I hope that changes for them.
:55:05. > :55:10.Sorry for keeping you waiting boys. That's all right. I took quite a
:55:10. > :55:16.while, because, I'm in two minds. Your business plan didn't make much
:55:16. > :55:22.sense to me. On the other side, you are definitely top right hand
:55:22. > :55:32.corner in terms of creativity, but because of where you're currently
:55:32. > :55:35.
:55:35. > :55:45.at, I can't, today, invest. What I can say is, if you do, one
:55:45. > :55:49.profitable contracts, then I will invest. Right. OK. Yeah, I hear
:55:49. > :55:57.where you're coming from, and it is the perfect scenario. That's great
:55:57. > :56:02.then. Go get the contract. That's great, thank you for your
:56:02. > :56:06.time Richard. Last six weeks has been full on, and it's been a
:56:06. > :56:11.really valuable process. Richard had the carrot, saying if we get
:56:11. > :56:19.the big commission, he's on board, so hopefully, by next year, we'll
:56:19. > :56:25.have Richard on board. Sorry to keep you waiting. Do you mind if I
:56:25. > :56:29.clarify what I said earlier. The business is 100% what I'm
:56:29. > :56:34.interested in. And there it is, that's, if the business needs me,
:56:34. > :56:44.that's where I'm going to be. OK thank you for answering that
:56:44. > :56:55.
:56:55. > :57:02.question. I'm still got to make I'm a big fan, and I would
:57:02. > :57:06.definitely like to invest. �50,000 to see if you can make a real
:57:06. > :57:12.success of Mango. Wow, that is fantastic to hear, thank you very
:57:12. > :57:22.much, we've been sat here, and my heart's beating away like mad.
:57:22. > :57:29.right boys, nice one. We're in business. Great news, and it's, it
:57:29. > :57:39.will get us out, mango bikes will be as profitable and successful as
:57:39. > :57:40.
:57:40. > :57:45.it could possibly could be. Good Next time. Tell me what is it. Sink
:57:45. > :57:48.or swim for another three ideas. Richard calls on a friend. It is