:00:11. > :00:17.Last time: I don't think that's an investable
:00:17. > :00:22.proposition. Richard Reed picked three more ideas he was willing to
:00:22. > :00:26.back. Oh crap. It was sink or swim. The market isn't there for it. I'm
:00:26. > :00:33.not going to invest. Only two walked away with game-changing
:00:33. > :00:38.money. I will invest �25,000. �50,000. Fantastic stuff. Which
:00:38. > :00:45.three ideas will he take a risk on this time?
:00:45. > :00:48.Meet Richard Reed, the smoothie behind Innocent Drinks.
:00:48. > :00:52.He's Britain's hottest entrepeneur, and he's on the hunt for the
:00:52. > :00:55.business stars of the future. about you, do you have an idea, and
:00:55. > :01:00.are you prepared to work hard at it. If you can say yes to those two
:01:00. > :01:04.things, then you have got what it takes to be an entrepeneur. He has
:01:04. > :01:10.set aside up to a million to invest, and went nationwide to get you to
:01:10. > :01:15.apply for a slice of it. I bet, big time on the UK as a source of
:01:15. > :01:19.entrepeneurs. Now, 500 hopefuls will get the
:01:19. > :01:22.chance to pitch their ideas to Richard.
:01:22. > :01:25.Each week, he will pick the best three.
:01:26. > :01:32.It is about the idea, but mostly it is about the team.
:01:32. > :01:37.To put through their paces. Oh my God. I won't get the reward,
:01:37. > :01:41.I have nothing. It is about as risky as things get, it is a single
:01:41. > :01:46.person doing things they haven't done before. Before deciding who is
:01:46. > :01:49.good enough to win a once-in-a- lifetime investment. I have to
:01:49. > :01:53.understand what I'm investing in. There is a big difference between
:01:53. > :02:02.what I think is the right answer and what you guys think is the
:02:02. > :02:07.right answer. So, I'm afraid I'm not going to invest.
:02:07. > :02:12.In one hour's time, the doors will open on this vast arena, and
:02:12. > :02:17.hundreds of aspiring entrepeneurs will pitch their ideas to Richard,
:02:17. > :02:20.to try to win his business backing. I'm not interested in making money
:02:20. > :02:24.at the expense of the bigger picture. For me the sweet spot you
:02:24. > :02:28.want to get to as an investor is to invest in something that makes some
:02:28. > :02:32.money, and does some good along the way.Le
:02:32. > :02:37.From those he will see today, Richard will pick only the three
:02:37. > :02:40.best ideas. It will all come down to their 60-
:02:40. > :02:44.second pitch. I know how it feels to be the
:02:44. > :02:49.person pitching. We pitched time after time after time, and every
:02:49. > :02:56.time we got turned down. The job of the entrepeneur, is to get round
:02:56. > :03:00.that no and keep on going. These young guns know that one nod
:03:00. > :03:05.from Richard could be the beginning of something beautiful. We sell
:03:05. > :03:09.natural hair extensions. I can create anything out of paper.
:03:09. > :03:13.I organised shuffle board tournaments. Everyone loves it.
:03:13. > :03:17.Everyone wants it. Frozen yoghurts are the future. We are the future.
:03:17. > :03:21.You invest in us. We are ready to make millions. It doesn't matter
:03:21. > :03:27.about the competition, bring it on. Which of the ideas he is about to
:03:27. > :03:33.hear will make it into Richard's top three? First to pitch are two
:03:33. > :03:37.of the greatest minds since the dawn of civilisation. Richard's on
:03:37. > :03:43.route to meet the men who have solved the world's greatest mystery,
:03:43. > :03:48.how to improve the Scotch egg. John and Theo aren't even from Scotch
:03:48. > :03:51.land, but they reckon they have the answer. We were inspired by an
:03:51. > :03:58.evening when we fancied some Scottishegg, we thought let's go
:03:58. > :04:08.and get some. Great story, John. But will their idea egg-cite
:04:08. > :04:10.
:04:10. > :04:16.Richard, sorry! Tell us about Eggquisite? This is the full
:04:16. > :04:20.English breakfast. I should try that? Definitely. You are going to
:04:20. > :04:28.have to talk. There are so many flagship brands around today for
:04:28. > :04:34.people who want to eat on the go, pays yeast, and smoothies, and
:04:34. > :04:38.Sainsbury's does a really good one! Who makes Scotcheggs for the hungry
:04:38. > :04:43.masses, the answer is everybody but nobody. You are at the early stage,
:04:43. > :04:50.you are at concept development, essentially. All you have is the
:04:50. > :04:57.Scotcheggs and a dream. And so much enthusiasm. A brand and enthusiasm.
:04:57. > :05:01.I like the insight that no-one been the go-to guys for Scottisheggs. So
:05:01. > :05:07.why not you. Give them money, I love
:05:07. > :05:12.Scottisheggs. I'm glad he likes it and he didn't shoot it down.
:05:12. > :05:16.spit the egg out, this is rubbish, I don't like it. They are quite
:05:16. > :05:20.early on in that whole journey of working out how they are going to
:05:20. > :05:24.do it. But what I did like about them, they say their next step they
:05:24. > :05:27.figured, they are going to hire a van and go to a festival for the
:05:27. > :05:30.weekend and start selling them. That is as good a place to start as
:05:30. > :05:34.any. So, he's tried the hot food, but
:05:34. > :05:44.what Richard's really looking for is three hot ideas. Here are two
:05:44. > :05:45.
:05:45. > :05:50.hot ladies to give him one. Richard. I'm Ros, and Theo. I saw
:05:50. > :05:56.The Vintage Scribbler. I thought that is something to do with
:05:56. > :06:02.writing, but it is about music? are young, creative music-loving
:06:02. > :06:06.individuals, our aim is to promote unsigned music. Are you directors
:06:06. > :06:11.or promoters. We run a press company, we started running events.
:06:11. > :06:15.What I'm trying to work out, I don't see how me putting money in
:06:15. > :06:19.now will grow what you do? Obviously our website is very
:06:19. > :06:22.showcase for awful these artists, to us that is the most important
:06:22. > :06:26.thing. Sorry to be so rude and overtalk you, the idea of me giving
:06:26. > :06:31.you money to sort out your website, that is a rubbish thing for me to
:06:31. > :06:36.give money for, you should sort out your own website. Get round here
:06:36. > :06:39.there is people who build websites for a living. That is a no then,
:06:39. > :06:43.Richard? They are completely uninvestable, you can't say give us
:06:43. > :06:47.money and we will work out what to d with it. Any investor who invests
:06:47. > :06:51.on those terms is bonkers. If you find someone like that, take them
:06:51. > :06:56.for everything they have got, I ain't that. Richard is relying on a
:06:56. > :07:01.crack team of experts to help him hunt down the three exciting new
:07:01. > :07:10.ideas he's willing to back. It should be a piece of cake, right?
:07:10. > :07:15.Wrong. Going to get sticky. It's huge at the moment, cupcake
:07:15. > :07:20.decoration, it is the cupcake kit. Cupcake and cocktail business.
:07:20. > :07:26.is a qup cake business. Cakes again, I have seen about a million of
:07:26. > :07:31.these cake companies today. We like to just keep the traditional sim
:07:31. > :07:38.Policeic cakes. Cupcakes for all occasions. What is special about my
:07:38. > :07:41.cakes is they are wholesome. There is nothing unique, ownable or
:07:41. > :07:44.scalable. What is ironically different about these, is they are
:07:44. > :07:50.affordable, middle of the range cupcakes, that is what is different,
:07:50. > :07:57.ironically! Would you like to try one? I can't, I have eaten so much
:07:57. > :08:03.cake. The room may be packed with budding
:08:03. > :08:13.entrepeneur, but so far it has been slim pickings for Richard. Still,
:08:13. > :08:14.
:08:14. > :08:17.there are plenty of other ideas flying around. The product speaks
:08:18. > :08:21.for itself, keep it up with your feet. I believe in it, it is up to
:08:21. > :08:26.making them to believe in it as well. David discovered this genius
:08:26. > :08:33.toy on his travel, and thinks every kid should have one, big kids
:08:33. > :08:39.included. Give us a little demo. I'm so rubbish, this will be really
:08:39. > :08:43.embarrassing. Excellent. You can see what I don't have, baby.
:08:43. > :08:48.aim of the game is just to...That Was your fault, not mine. It is
:08:48. > :08:54.keep it in the air, it is great for kids to exer size with it. Give me
:08:54. > :08:58.a sense -- Exercise with it. Give me a sense of it Trading for three
:08:58. > :09:03.week, website up and running, I'm working five days a week to market
:09:03. > :09:10.it. This is my own brand, I'm selling them at the moment for �35
:09:10. > :09:15.a box. You are making a decent margin on it. What do we think, any
:09:15. > :09:22.good? Brilliant guy, not great co- ordination with the feet! Not you,
:09:22. > :09:27.David, I was asking Richard. thing is, I don't know anything
:09:27. > :09:32.about the selling of toys for toy shops, you get a feel, some people,
:09:33. > :09:39.you think if you have come this far, I bet you are going to get further.
:09:39. > :09:42.So he's on my "maybe" list. Over lunch Richard remains
:09:42. > :09:46.optimistic and inspired by the hundreds who have come to pitch to
:09:46. > :09:51.him. I just love the idea of getting it on people's radar. We
:09:51. > :09:55.can be an entrepeneur, why not. You don't need anyone's permission, you
:09:55. > :09:58.don't need to know anyone. It is not who you are or where you come
:09:58. > :10:02.from, any of that sort of nonsense. It is about having an idea and
:10:02. > :10:07.going for it. The day I realised that, of the day my life started to
:10:08. > :10:12.get better. It is a cool thing, it is open to everyone. It is the
:10:12. > :10:18.ultimate equal opportunities employer. It is yourself, employ
:10:18. > :10:23.yourself, create a job for yourself. Richard still has to find his top
:10:23. > :10:29.three. So it's back out there to meet the imaginatively named App
:10:29. > :10:34.Developers, I wonder what they do? We talk about apps, apps, apps
:10:34. > :10:42.games. We have become obsessed to the point that we get on everyone's
:10:42. > :10:48.nerves. Really, that is surprising? Hello. Pleased to meet you, Sam.
:10:48. > :10:53.Ben. This looks very impressive. are The App Developers, we are
:10:53. > :11:00.mobile phone enthusiasts, it is a passion of us, a love of our's.
:11:00. > :11:05.are the passionate geeks. Qer. us a demo. This is Jimmy White, I
:11:05. > :11:09.don't know if you are a snooker fan, we approached him, and said we want
:11:10. > :11:16.to teach everyone to play snooker like you. Where are you, have you
:11:16. > :11:21.given up the job to do it full-time. I have given up in January, to keep
:11:21. > :11:27.my wife and the mortgage paid I have a one-day a week consultancy,
:11:27. > :11:31.and then focus on the this full- time. What about you? I'm full-time
:11:31. > :11:39.employed at the moment, but the hours I put in it is full-time. My
:11:39. > :11:46.absolute dream is to do this. a risk, isn't the bigger risk not
:11:46. > :11:51.to do it. I thought they were great, if you wanted to invest in an app-
:11:51. > :11:56.building business, they seem super- credible. I think they have only
:11:56. > :12:06.just go to making it full-time. digital gigs to devoted grandsons,
:12:06. > :12:08.meet the buff Shane, who has roped in his nan to flog his eco-friendly
:12:08. > :12:13.cleaning products. Is looking after the environment important to you,
:12:14. > :12:19.gran? Of course Shane. I suppose you don't mind saving a few pennies
:12:19. > :12:25.on the weekly shop. Of course I don't, Shane. I love nan, but will
:12:25. > :12:31.Shane shine when Richard hears his pitch. Tele, eco booth? It is an
:12:31. > :12:36.ethical cleaning company, we are ethical because I pay my employees
:12:36. > :12:40.�8.30, which is the London minimum wage, we are echo friendly because
:12:40. > :12:45.I make some of the cleaning products myself using my gran's
:12:45. > :12:52.secret recipes. That is her there smiling. What is the total turnover
:12:52. > :12:56.of the business? Last year �10,000, and �5,000 was profit. You are
:12:56. > :13:02.making a 50% margin. Is this your full-time job? It is. You have
:13:02. > :13:08.lived on �5,000 a year. Yeah, it was tough. If you got the Seed
:13:08. > :13:11.Capital, the next �5,000, what would you spend it on? Patent the
:13:11. > :13:15.idea, and get them tested, Government tested, at the moment
:13:15. > :13:19.they are not Government tested, it is just not. Do you need to get
:13:20. > :13:25.them Government tested? Definitely. Is that because they are cleaning
:13:25. > :13:34.products, don't with food. still need food teting? We started
:13:34. > :13:37.-- Tested. We started making it and selling it. You don't have to go to
:13:37. > :13:40.someone and get them to sign a certificate, it is on your
:13:41. > :13:45.responsibility to make sure it is good. How do they know what you say
:13:45. > :13:48.is in the bottle, didn't you have to prove that? No, we started the
:13:48. > :13:52.smoothie company from making smoothies in the kitchen in the
:13:52. > :13:56.shared house and selling from a market stall, it got us started.
:13:56. > :13:59.I'm but, I thought it was amazing you didn't need someone's
:13:59. > :14:03.permission, maybe something to think about. It is great to meet
:14:03. > :14:07.you, thank you for coming down, good luck. There was something
:14:07. > :14:11.about that guy and the gran, and the natural products, I thought
:14:11. > :14:18.there was something in that potentially, I was nervous about
:14:18. > :14:21.the money in it. He said he lived off �5,000 for a whole year. That
:14:21. > :14:25.is superdifficult. And I guess shows you how it can be a real
:14:25. > :14:29.grind to set up a business as you go through the early hard yards.
:14:29. > :14:34.is nearing the end of today's pitch, and Richard is still looking for
:14:34. > :14:37.the three wow ideas he could back. Richard, you should have come to
:14:37. > :14:44.see us, we gave you two opportunities, and you haven't been
:14:44. > :14:49.over yet. If you want lovely skin, you should try Bare Naked Skin, it
:14:49. > :14:54.is for you. We are aiming to verbalise language in the way
:14:54. > :15:00.people learn languages. My company is more than just the clothing, the
:15:00. > :15:04.sweat thirts and the T-shirts sweat shirts and the T-shirts and the
:15:04. > :15:07.clothing, it is the message I'm trying to portray.
:15:07. > :15:13.Last pitch of the day comes from MixPixie, a group of friend who
:15:13. > :15:19.started a mix-tape business. But, will Richard go Lady Gaga for it?
:15:19. > :15:25.Tell me, MixPixie, what's going on? We wanted to find a tangible way of
:15:25. > :15:29.using digital music but to create unique, physical products, which
:15:29. > :15:33.could be gifts for every occasion. The mix-tape market. This is what
:15:33. > :15:38.you do for the teenager for the girl you fancied. Is this is the
:15:38. > :15:45.on-line version, come and build your thing and sell it. We have a
:15:45. > :15:50.website here, we launched this in November 2011, so we describe it as
:15:50. > :15:54.a MoonPig meets iTunes, we have over eight million tracks on the
:15:54. > :16:00.site. We have over 1,000 different designs, you upload your photos and
:16:00. > :16:08.change the text you want to on it, you can choose it track-by-track.
:16:08. > :16:11.That was a Lionel Ritchie CD, we have Westlife, and Justin Bieber.
:16:11. > :16:18.With Bieber you can upload photographs, and actually
:16:19. > :16:26.superimpose yourself alongside the artist. That is his album but you
:16:26. > :16:32.personalise it. The base price is �5.99, that gets you the CD and one
:16:32. > :16:38.track, and it is incremental after that. Like iTunes it is 99p after
:16:38. > :16:43.that. The margin is 60% gross, and we have our own bit on top of that.
:16:43. > :16:46.OK, well done, thank you, really strong, we will talk later. So, has
:16:46. > :16:50.Richard bought Bieber fever. That is a good idea. When I was a kid
:16:50. > :16:54.that's what I did, you made a mix- tape of your favourite songs and
:16:54. > :16:58.give it to the girl at school you fancied. It never made any
:16:58. > :17:01.difference, she never kissed you, you still did it any way. I think
:17:01. > :17:05.it is strong. The day of pitching is over. And as
:17:05. > :17:12.the punters pack up and leave, Richard must now decide which
:17:12. > :17:16.ventures deserve a shot at being their own boss.
:17:16. > :17:22.From the hundreds he has seen, Richard must pick three he's
:17:22. > :17:27.willing to risk his money on. Great day, I have seen hundreds of
:17:27. > :17:32.pictures, loved it. But now's the difficult bit, to get it down to
:17:32. > :17:39.that shortlist. That's the less fun part. That's when you have to say
:17:39. > :17:43.no to lots of people. Ideally you need to say yes.
:17:43. > :17:53.If my instinct says no, then I can't go further forward. You have
:17:53. > :17:53.
:17:53. > :17:57.to trust your instincts, right? few days later, Richard is keen to
:17:57. > :18:02.meet the next three ideas he has chosen for backing.
:18:02. > :18:06.What he hasn't decided yet is how much seed capital they are going to
:18:06. > :18:09.get. Seed capital is you give a little bit of money to an
:18:09. > :18:12.entrepeneur to help them get started. It is not the big amount
:18:12. > :18:20.of money they will need for their business long-term, but it is
:18:20. > :18:30.enough to get them in the gain. With up to �5,000 on the table for
:18:30. > :18:34.
:18:34. > :18:37.each business, who will he say yes to first? It's David. UKick. With
:18:37. > :18:43.his keepy-uppy toy, UKick, crossing deserts, climbing glaciers and
:18:43. > :18:48.taking to the oceans, David's quest for success took him far and wide.
:18:48. > :18:54.It was whilst travelling in Asia that he discovered UKick. I saw
:18:54. > :18:57.this product called Jansie, similar to UKick, I immediately went and
:18:57. > :19:04.bought one, brought it back home, and said it was going to be massive
:19:04. > :19:10.in the UK. UKick is a huge part of David's life, he doesn't leave work
:19:10. > :19:15.for the office, he lives in the office. Welcome to UKick HQ, quick
:19:15. > :19:19.tour, behind me is the storage room, and then the admin office, with the
:19:19. > :19:22.printer. That is the UKick brain storming area. Behind is the
:19:22. > :19:27.executive office. Dreaming of millions, David's already planning
:19:27. > :19:31.how to feather his nest! This is my dream car, this is what I want to
:19:31. > :19:36.have enough money to buy myself one of these, it is an old classic, but
:19:36. > :19:42.you have to be a millionaire, to afford it. A bit of a beast, with
:19:42. > :19:47.loads of personality, a bit like me! Well! But UKick is not just
:19:47. > :19:52.confined to his bedroom, his feathered friends can be found all
:19:52. > :19:57.over his house. When I came back with the idea of feathers and the
:19:57. > :20:03.plastic disc, I was a bit of a madman to be concentrating on this
:20:03. > :20:05.as a career. Currently not sold in the UK by anyone. How can they get
:20:06. > :20:11.one? I have a website launched about three weeks ago. You can
:20:11. > :20:16.trade off the website? You can trade off the website. It is you
:20:16. > :20:24.packing the boxes in your bedroom. Let's talk numbers, how much are
:20:24. > :20:30.you looking for? �4,500. What do I think about all that? I don't want
:20:30. > :20:34.to put in that full amount of money, I can offer �2,500, for you to get
:20:34. > :20:37.into toy shops, I would want to understand the robustness of can
:20:37. > :20:42.you fulfil the demand, can you get the stuff from over there to over
:20:42. > :20:48.here. And then get it out to your customers, can you work with that.
:20:48. > :20:53.Yes, OK that fantastic. All right, well done mate.
:20:53. > :20:55.Yes. He drives a hard bargain, but he liked it. Next year I'll be a
:20:55. > :21:02.millionaire. Yeah, that's the spirit.
:21:02. > :21:08.Next up. It's MixPixie.
:21:08. > :21:14.Hello. The personalised CD people. MixPixie is the brainchild of just
:21:14. > :21:19.one person. MixPixie was my idea. dreamt it up one night, woke up.
:21:19. > :21:24.hit my head in the bathroom and it came to me as a vision. What
:21:24. > :21:29.actually happened, I went and met Adam and James at a watering hole,
:21:30. > :21:34.perhaps. We had been there a few hours. Days, I think. And we
:21:34. > :21:39.started talking it through, and imagined the possibility of
:21:39. > :21:43.starting up a company that could make professionally-printed CDs.
:21:44. > :21:47.Imagine, it will never work. Based in London, Adam, James, Buffie and
:21:47. > :21:52.her brother Pete, all had successful jobs in the
:21:52. > :21:56.entertainment industry, where they worked with some of music's finest.
:21:56. > :22:02.But they have risked it all on a product some would argue is dying
:22:02. > :22:08.out, the CD. So who's in charge? The lady is always the boss, but
:22:08. > :22:13.Adam and I end up with difficult to take orders, but Buffie is the boss.
:22:13. > :22:19.I fell in love with the idea, I got it straight away. I have got
:22:19. > :22:23.reservations, how the hell to you future proof it? The decline of the
:22:23. > :22:30.CD, there is so much media about nobody buying CD, 70% of the market
:22:30. > :22:35.is still CDs. Is that right, 70%? 70% of albums are still CDs, it is
:22:35. > :22:43.a huge chunk. I would enjoy having a working relationship with you. I
:22:43. > :22:48.would be happy to put some money in now. I was going offer �3,500?
:22:48. > :22:52.Excellent. Very exciting. Thank you very much.
:22:52. > :23:00.I think we are feeling a little bit shocked, shell shocked at the
:23:00. > :23:05.moment. MixPixie! So MixPixie's business splits into two halves,
:23:05. > :23:08.you have customised CDs of your favourite artist, or your own
:23:09. > :23:13.personalised compilation CDs, they have to prove to me that both have
:23:13. > :23:21.real profit and opportunity for me to fully invest.
:23:21. > :23:26.There's one place left, who is it gonna be? It's The App Developers.
:23:26. > :23:32.We describe ourselves as geeks, we are not nerds, there is a slight
:23:32. > :23:40.difference. I do own an Atari T- shirt, but I don't smell of Red
:23:40. > :23:48.Bull and Whotsits. We cue up for all the devices, as soon as we got
:23:48. > :23:55.the iPhone in 1997 we fell in love. It came out in 2007. We love
:23:55. > :24:03.technology. We are cool geek. first app the boys developed was
:24:03. > :24:11."the woman remote". If I sit next to my wife. "can you get me a drink
:24:11. > :24:17.please". She tells me, no. In an emergency. "give it a rest woman".
:24:17. > :24:24.That's the woman remote, don't go and download that. Coming soon, the
:24:24. > :24:34.divorce app! Who is the best gamer? What a question, what game. Halo
:24:34. > :24:40.was me. FIFA was me. Prime Evil was me. You can have Trials on the XBox,
:24:41. > :24:44.that one's for free. A geek-off! follow the passion. A passion into
:24:44. > :24:50.profit. You are loving what you are doing? We're obsessed. I won't
:24:50. > :24:53.sleep tonight if I can't do the exciting projects. Can I tell you
:24:53. > :24:58.where I'm at, you have what is the two biggest important skills
:24:58. > :25:03.necessary to make it in what you are doing. I know you are both tech,
:25:03. > :25:07.you are pure tech, and you love the sell. That's dynamite to put those
:25:07. > :25:11.two together. To me there is only a personal thing, you are really
:25:11. > :25:14.likeable, and I just don't want to sit in rooms with people I don't
:25:14. > :25:17.like. But I have big reservations about the industry, one because I
:25:17. > :25:23.don't understand it. The numbers that you told me about, in terms of
:25:23. > :25:27.what you get paid for developing an app, that is a low rate of return
:25:27. > :25:31.in investment for how long it will take you to sell. That gets me to
:25:31. > :25:35.think I'm not the right guy for you. You're not the right guys for me. I
:25:35. > :25:39.don't think it is going to be an efficient investment for me. And if
:25:39. > :25:48.I'm being completely blunt about it, I think you're going to get there
:25:48. > :25:58.without me any way. Good luck, I genuinely mean it, I would like to
:25:58. > :25:59.
:25:59. > :26:05.keep in touch. I feel a bit deflated. Not quite
:26:06. > :26:10.the answer we wanted. No. I'm going to be the guy that passed up on the
:26:10. > :26:16.Beatles. It is a mixed emotion, he said some fantastic things, he
:26:16. > :26:26.likes the people and the passion, but we ...He Thinks we can do it on
:26:26. > :26:30.our own, let's prove him right. Let's not prove him wrong.
:26:30. > :26:36.After I had heard MixPixie and UKick, it was clear to me how they
:26:36. > :26:40.could make money. Where as in the app world, it seems a lot less
:26:40. > :26:47.tangible. I found myself feeling less confident about putting in the
:26:47. > :26:51.cash. We're in London, home of UKick.
:26:51. > :26:56.Eager to impress Richard, David is wasting no time in starting the big
:26:56. > :27:02.sell. He chooses one of Britain's oldest
:27:02. > :27:06.shopping streets to begin his millionaire dreams. Any bowl �1.
:27:06. > :27:10.Market in Croydon, one of the oldest of his kind. This is my
:27:10. > :27:17.first time ever in a market stall. Really, David, you look like a
:27:17. > :27:24.regular. It looks like people have been here since 7.30. We are here
:27:24. > :27:32.at 4.30! Wow, that's a work of art. My biggest fear today is I don't
:27:32. > :27:39.sell any. UKick one for �3, two for a fiver. Can the UKick fly in
:27:39. > :27:42.Croydon. I will buy one. Excellent, brand new product on the market.
:27:42. > :27:48.Keepy-uppy with your feet. I don't think that was quite the right
:27:48. > :27:53.clientele, it is always worth a try. There you go. One or two? One.
:27:53. > :28:03.feel like Del Boy in the market place. You are not the only one.
:28:03. > :28:03.
:28:03. > :28:13.UKicks. One for �3, two for a fiver.
:28:13. > :28:16.
:28:16. > :28:20.He's made his mark in Croydon, but has he turned a profit. �30 �50, �
:28:20. > :28:24.55, next year I will be a millionaire. Shout anything the
:28:24. > :28:32.streets has earned enough for a cheap date, but if he wants to
:28:32. > :28:36.impress Richard, he needs to bed the big boys of retail, Hamleys or
:28:36. > :28:43.ToysRus. With almost no experience or contacts, can he do it.
:28:43. > :28:47.after the buying department. Fingers crossed. Magic finger.
:28:47. > :28:54.Could I leave a message, if that's all right. I could e-mail him one,
:28:54. > :28:57.if I could have his e-mail address, that would be great. You can't.
:28:57. > :29:04.oh. Is it possible to be put through to the buying department,
:29:04. > :29:07.please. Yeah? This will be the one? Magic finger. This afternoon, OK,
:29:07. > :29:14.thank you very much. So the crossing of the fingers isn't
:29:14. > :29:20.working, but that is life. Sadly, there's no getting past first base
:29:20. > :29:26.for this retail virgin. In Wandsworth MixPixie are getting
:29:26. > :29:34.comfy in their office, someone's been to IKEA! As well as mix-tape
:29:34. > :29:39.CDs, boss, Buffie, plans to cash in on personalised versions of albums
:29:39. > :29:44.by artists. Shall we have a sit up around the table. We are in a
:29:44. > :29:51.circle. Let's go now. Then I can show you. Hold my calls, I'm moving
:29:51. > :29:55.to the tables. Such a lunatic. Silly boys. With the artist sales
:29:55. > :30:00.we are not picking and choosing, we need the right artists, we need two
:30:00. > :30:05.or three of these deals to make it to Christmas.
:30:05. > :30:12.Buffie's wisely left the children, I mean boys, behind, and is off for
:30:12. > :30:16.a popstar pow wow. It is about getting the artist on board, not
:30:16. > :30:21.just the record label. That is why it is good to do these sorts of
:30:21. > :30:27.meetings. One man could hold the fate of MixPixie in his hand who
:30:27. > :30:31.can it be, it's, it's, Joe McElderry. Oh well, his mum will
:30:31. > :30:36.want one. I have been writing McElderry on presentations and
:30:36. > :30:40.things, when you write McElderry on the spellcheck it comes up as
:30:40. > :30:45.McCelerey, we have been calling him McCelerey in the office, I can't
:30:45. > :30:53.call him that when I meet him. Don't say McCelerey, don't make
:30:53. > :30:59.McCelerey, don't say Mel. Hello, I'm Buffie, nice to meet you.
:30:59. > :31:04.Thank you for meeting me, I know you are extremely busy. We are
:31:04. > :31:07.taking mix tapes to a whole new level. We have been working with
:31:07. > :31:12.specific artists, we did Westlife's greatest hit in November. The great
:31:12. > :31:17.thing about the artist ones is they are chart eligible as well. It is a
:31:17. > :31:22.very exciting idea. It is really good. Very clever. They say success
:31:22. > :31:27.is about getting the foundation right, eh Joe! We have been looking
:31:27. > :31:33.at different add-ons and things like that, and framed discs is
:31:33. > :31:38.something we are looking at for a lot of artists. So we took the
:31:39. > :31:44.liberty of, forgive uts, this image is a dodgy one -- forgive us, this
:31:44. > :31:48.is a dodgy image from the Internet. For superfans. When anyone comes to
:31:48. > :31:52.my house I have the two I get from the sales. Everyone is fascinated
:31:52. > :31:57.by them. Everyone comes to the house and asks where did you get
:31:57. > :32:02.them from. I think Buffie's idea is incredible, some of my family
:32:02. > :32:04.members give my album to people for gifts, if they could have a
:32:04. > :32:09.personalised message in them it would be fabulous. You are right,
:32:09. > :32:14.it is cringey. I'm feeling confident that is a positive result
:32:14. > :32:19.from that meeting. Buffie has landed this one on her own, but
:32:19. > :32:23.will Joe's Geordie charm give MixPixie the X Factor. When Richard
:32:23. > :32:26.was handing out the seed capital, at the last minute he turned The
:32:26. > :32:31.App Developers down and didn't give them any cash. And now he can't
:32:31. > :32:35.stop thinking about them. I will be the guy that passed up on the
:32:35. > :32:40.Beatles. So he gives Sam a call. want to reverse my decision, I have
:32:40. > :32:44.regreted, since you walking out, of giving you a no, I thought, bugger,
:32:44. > :32:49.that should have been a yes. If you are up for it I am. After I picked
:32:49. > :32:54.my jaw up off the floor, and came back round, I said, absolutely, yes.
:32:54. > :32:58.I will put in �3,000 now, my advice is do not start blowing things on
:32:58. > :33:01.overheads like offices. With the boys on board, he gives them one
:33:01. > :33:06.piece of advice. Don't start blowing things on overheads like
:33:06. > :33:10.offices. Yeah, I'm going to say it, this
:33:10. > :33:14.looks like an office. We have a new addition to the office, there is
:33:14. > :33:19.two of them, permanent employee, they are not going anywhere. I
:33:19. > :33:22.think we should introduce you. Here we are, the bean bag, mine is
:33:22. > :33:28.currently sporting quite a nice buttock-shape from the previous
:33:28. > :33:32.time I was in there. Give it some of that, and you get
:33:32. > :33:42.in there. A little wiggle, shirt down,
:33:42. > :33:49.because you stick to the back. get a sweat pocket. There we go.
:33:49. > :33:52.Don't throw it back, I don't want it to hit the laptop. That is a
:33:52. > :33:56.Skittle. I don't know anyone with bean bags in their office. It is
:33:56. > :34:01.cool. Even this Nigella doesn't get this excited about a bag of beans.
:34:01. > :34:05.I love the app guys, have they the skills and ethic, setting up the
:34:05. > :34:09.business is a really hard work, I hope they understand it. Someone
:34:09. > :34:14.once said if you love what you do you will never work a day in your
:34:14. > :34:21.life. We never intend working day in our life.
:34:21. > :34:26.Perfect. Exactly how we wanted it to be.
:34:26. > :34:29.Which app is that for, guys? With no big retailers biting, David
:34:29. > :34:37.heads for the one place where he believes he will get the kind of he
:34:37. > :34:41.insight that will allow him to dominate the market, top marketing
:34:41. > :34:45.firm, forensic focus group, no, it is back to school. Guys, I have a
:34:45. > :34:55.new product I want to show you, I want you to take it away, play with
:34:55. > :34:56.
:34:56. > :35:01.it, have as much fun as you want. Is it something you would go out
:35:01. > :35:08.and buy for yourselves. Yes, I have never seen anything like it, I know
:35:08. > :35:12.it would go for any age, even from five to teenagers. It is arty and
:35:12. > :35:17.sporty. I think it is really good, it is unique. Would you buy it in a
:35:17. > :35:22.shops, put your hands up, you like the product. It is amazing. In the
:35:22. > :35:28.future it could be a good Olympic or professional sport. Which would
:35:28. > :35:32.be an amazing achievement for him. So, go David! Yeah, go David.
:35:32. > :35:35.Everyone seems to be really, really enthusiastic about it, they love it.
:35:35. > :35:39.They said they were all going to buy one. This is great evidence to
:35:39. > :35:45.take back to Richard and say, look, all these kids want one.
:35:45. > :35:50.But, where are they going to buy one from? Hoping for a surge in
:35:50. > :35:59.sales, David gets his mum to drop off some more UKick. Yep, they have
:35:59. > :36:08.been cluttering up her house too. have a whole carful? How many have
:36:08. > :36:12.you got? About 12 boxes. Shall I help get them out. Now I will get
:36:12. > :36:16.the conservatory back, that would be brilliant. His mum's
:36:16. > :36:20.conservatory might be empty, but so is the order book. Concerned with
:36:20. > :36:25.the lack of progress, Richard calls him in for a meeting. Hello. How
:36:25. > :36:27.are you doing? All right. UKick, how is it going, what's new?
:36:28. > :36:33.biggest problem is trying to get in front of the buyers. I went to
:36:33. > :36:38.school the other day, they went absolutely NUT over the product. I
:36:38. > :36:42.went to Croydon market place, ...I'm Not interested in the market
:36:42. > :36:47.stall level. You need retail outlets stocking, you need to be
:36:47. > :36:51.out there, literally, banging down doors on little shops, and getting
:36:51. > :36:54.a base of independent retailers. Everything I say is based on our
:36:54. > :36:59.personal experience, we set ourselves thele challenge of six
:36:59. > :37:04.stockists a day. We did it by street and by postcode,
:37:04. > :37:08.systematically. Every single day, so I would have expected for you,
:37:08. > :37:14.by now, because we are talking quite a few weeks since we last
:37:14. > :37:18.spoke, you would be into the high double figures. OK. I'm nervous
:37:18. > :37:21.that he's not working in a particularly focused way. He should
:37:21. > :37:25.really be focused on the selling. He should be out every day trying
:37:25. > :37:30.to get retail outlets. It is a shame, because here is a guy that
:37:30. > :37:35.is slogging his guts out, but, unfortunately, it is not just about
:37:35. > :37:38.how hard you work, you have also got to be doing the right things.
:37:38. > :37:43.With Richard's investment at stake, and no-one else to turn to, David
:37:43. > :37:50.has been feeling the pressure build for weeks. Doing it alone just gets
:37:50. > :37:55.a bit, I think it has a bit on top of me. I won't lie. But I know it
:37:55. > :38:00.will be a sucks, it is just making it a success -- a success, it is
:38:00. > :38:06.just making it a success, and thinking about the strategy rather
:38:06. > :38:10.than concentrating too much, I have to go a bit narrower.
:38:10. > :38:15.But, determined to poverish charred was right to invest, David has
:38:15. > :38:22.taken to -- to prove Richard was right to invest, David has taken to
:38:22. > :38:26.find a network of stockists, one by one. It is a cool product. First
:38:26. > :38:35.sports shop I have been into. boxes is great. We will take a case,
:38:35. > :38:40.very nice, thank you. Brilliant, I have sold ten for �20,
:38:40. > :38:46.next place. It is great start, but is it going to be enough?
:38:46. > :38:50.On the other side of London, some of the pixies are still misbehaving.
:38:50. > :38:57.Enough of the chat, let's get this thing on, open it up. Righthand
:38:57. > :39:02.side one is the one that is open. We haven't worked out how to
:39:02. > :39:06.dispose of it. I thought it is liquid, we will throw it into the
:39:06. > :39:11.Thames, it doesn't look dangerous. That is why you do numbers. I think
:39:11. > :39:15.he's taking the pixie. Boys are you paying attention, paying attention
:39:15. > :39:23.007. Keep up boys, this is important. These are all the
:39:23. > :39:28.passwords for all the machines. we have lost James. And Pete.
:39:28. > :39:32.MixPixie, Buffie speaking. Now they are losing orders. We have lost all
:39:32. > :39:40.the sales for yesterday, and sound like we will today as well, then.
:39:40. > :39:45.Just keep me updated. Really, really annoying. It is all getting
:39:45. > :39:49.a bit much for Buffie. So far we have no signed contracts. If these
:39:49. > :39:56.deals don't come through, then we will be closing the doors before
:39:56. > :40:04.Christmas. The pressure that puts on me is huge. Right now the
:40:04. > :40:11.pressure is just all a bit too much. To cap it off, this little pixie is
:40:11. > :40:15.pretty much flying solo. It feels quite lonely too. Buffie decides to
:40:15. > :40:19.ask Richard for advice. It is really important, with a start-up
:40:19. > :40:24.team, that everyone's pulling their weight. You can't afford to have
:40:24. > :40:29.dead wood. Innocent has worked, because we have all worked equal
:40:29. > :40:34.low hard as a team but been good as different things. I hope the same
:40:34. > :40:38.is true of MixPixie. What is new, what progress is there since we
:40:38. > :40:44.last spoke? So far we have had five different deals that have come in.
:40:44. > :40:49.So far I brought all five in. It does not surprise me that the
:40:50. > :40:53.five that you have got was down to you. Would I be right in saying you
:40:53. > :40:56.are overcompensating for some of your team? Perhaps, at times. I
:40:56. > :41:00.feel like I'm running around like a headless chicken at the moment,
:41:00. > :41:04.trying to do and be everything to everyone. You should be the
:41:04. > :41:08.conductor of the orchestra. It is about reprioritising it, so the
:41:08. > :41:14.most important things come first, for you and the consumer.
:41:14. > :41:18.With Richard's advice ringing in her ears, Buffie wastes no time in
:41:18. > :41:21.heading back and kicking butt. most important thing is to bring
:41:21. > :41:26.deals in, above everything else. Also he was asking the question of
:41:26. > :41:29.all of us, are we each doing the right roles, and he said if I'm the
:41:29. > :41:33.only one bringing in the deals, then that's solely what you should
:41:33. > :41:38.be doing, and everyone else should be doing everything else. Why isn't
:41:38. > :41:43.that the case? In an hour and 45 minutes the postman is coming, and
:41:44. > :41:52.we have about 70 orders to get out the door. Can I help with that, to
:41:52. > :41:56.help get some orders out? That would be great. Give us a B-U-F-F-
:41:56. > :42:04.I-E, go Buffie. Without more artists signed up, Richard may walk.
:42:04. > :42:10.They have to pull out all the stops if MixPixie is to become a Irish
:42:10. > :42:13.pick Picky. In bed -- a rich picky. In Bedford the scale of what they
:42:13. > :42:18.have taken on has finally hit Sam. I left a full-time job to do this.
:42:18. > :42:23.It is an all or nothing here, we either succeed or live on the
:42:23. > :42:27.streets with our kids with a couple of boxes. We need just under
:42:27. > :42:31.�10,000 a month with the office and us and so on. There is a huge A
:42:31. > :42:36.pressure. There is a real urgency to get the money in. We took the
:42:36. > :42:40.plunge without a pot of cash to support us. We need to make some
:42:40. > :42:45.sales pretty soon. Richard warpbld you about the office, maybe some --
:42:45. > :42:49.warned you about the office. Maybe some silver tongue and bring
:42:50. > :42:54.something in. Just calling someone about an app. There is definitely
:42:54. > :42:59.some cool stuff, and we will come and wow you with ideas. I like
:42:59. > :43:04.being wowed. You flirt! Breaking on veings, the geeks head outside --
:43:04. > :43:09.convention, the geeks head outside for a fais-to-face meeting. Can't
:43:09. > :43:14.wait, excited, cool ideas. We worked until midnight last night,
:43:14. > :43:23.back in the office again at 6.00, a little bit tired, but four Red
:43:23. > :43:28.Bulls and a six-pack of Whotsits, we're all right. Where is Ben?
:43:28. > :43:33.in the back, working. I'm keeping going today, because if we don't,
:43:33. > :43:42.we don't pay the mortgage. Are you sure you are not paying Angry Birds.
:43:42. > :43:50.I have Wi-Fi in the joint, I have eight megabytes of broadband in the
:43:50. > :43:58.Passatt. Successful entrepeneurs do what they know best, are they off
:43:58. > :44:03.to a science fair or technical meeting, no, they are heading to a
:44:03. > :44:06.beauty spa. What will happen when beauty meets the geeks. I'm not
:44:06. > :44:13.really technical, when you start talking about android this, I don't
:44:13. > :44:18.know what that is all about. When you talk about brows. I can see you
:44:18. > :44:21.don't know. We have already apologised. Brows are huge at the
:44:21. > :44:25.moment, people have ignored them in the past, people get their lips and
:44:25. > :44:29.eyes done, I think brows are really important. Pete had an idea about,
:44:29. > :44:34.you know, he was looking through beauty app, one of the most popular
:44:34. > :44:43.ones is the hair one where you have the face with a different style.
:44:43. > :44:48.Can you do it with eyebrows. You do a little eyebrow. It will be called
:44:48. > :44:55.brow booth, put that down. You are like a double act you two. With
:44:55. > :44:58.eyebrows like these, no way. I will beat my brow when we get back.
:44:58. > :45:03.Meeting done, without a raised eyebrow in sight.
:45:03. > :45:11.But, have they plucked enough deals to convince Richard a final
:45:11. > :45:15.investment? In a matter of days, these budding entrepeneurs need to
:45:15. > :45:20.prove to Richard, that they can be their own boss.
:45:20. > :45:25.With the timing -- the time he has left, David must keep his eye on
:45:25. > :45:28.the ball and land retail buyers for UKick. This is what will get me the
:45:28. > :45:31.millions, Richard. The app developers need to prove the
:45:31. > :45:37.business is scalable and has a healthy profit line. We get this
:45:37. > :45:41.working on football, rugby, hockey, it is about a 92% on the geek scale
:45:41. > :45:47.today. And MixPixie need to pull together and decide which direction
:45:47. > :45:52.to take their product. Well done. Good job.
:45:52. > :45:56.My job as the investor is to make sure that both the team, and the
:45:56. > :46:01.business, warrant the money going Richard's offering a game-changing
:46:01. > :46:07.level of investment. That will transform the prospect of all three
:46:07. > :46:11.businesses. The question is, are any of them good enough.
:46:11. > :46:16.Today is extremely important, ultimately I need his investment. I
:46:16. > :46:20.don't see why he wouldn't, I have proven I can sell it. Today is
:46:20. > :46:24.massively important for us, we have done everything we said we would do.
:46:24. > :46:29.We are trying to figure out why he would say no to an investment, it
:46:29. > :46:33.seems like an easy choice. I think we stand a good chance. Today means
:46:33. > :46:38.pretty much everything to us, we have worked so hard to get to this
:46:38. > :46:43.point. This isn't a game for us, this is our lives. We have given it
:46:43. > :46:48.our all, it is case of whether that's enough.
:46:48. > :46:54.It's D-Day at Richard's HQ. They wait while Richard take one
:46:54. > :46:59.last look at their business plans. If they are hoping for Mr Nice Guy,
:46:59. > :47:05.they are in for a surprise. When Richard's money is at stake, there
:47:05. > :47:09.is not much room for chat. Tell me, why should I invest in The App
:47:09. > :47:12.Developers. We quit jobs, we got an office, we got some orders, we
:47:12. > :47:17.fulfilled the orders, we have got some money in, we have done
:47:18. > :47:21.everything we said we can do. we last met I said you need to get
:47:21. > :47:24.independent retailers, how many have you got? I have 29, in the
:47:25. > :47:28.last week got my first international order, I have gone
:47:28. > :47:33.international for 5,000 units. know how tough it is for you doing
:47:33. > :47:39.it by yourself, and how helpful it would be if you had a team-mate.
:47:39. > :47:45.know. What progress there? Absolutely none. What do you each
:47:45. > :47:49.do? Initially when I came in I would be commercial direct to Adam
:47:49. > :47:53.finance, and Buffie managing director. Best feature of her as a
:47:53. > :47:57.boss? Hard working and inspirational. If she could be
:47:57. > :48:04.better at one thing what would it be? She can feel things keenly at a
:48:04. > :48:12.time, work-life balance, in a way. What do you think? Absolutely.
:48:12. > :48:19.that on the chin? Absolutely. many contracts have you landed?
:48:19. > :48:25.Six contracted agreed, the total value of that? Today we're sitting
:48:25. > :48:32.at �20,0 50 of orders. What you have been managed to do in terms of
:48:32. > :48:36.getting a big retailer? An on-line store will give me a yes or no on
:48:36. > :48:40.Monday. There is a US distributor that will probably buy off me.
:48:40. > :48:44.will you use the money for. What will it change? For me the most
:48:44. > :48:48.important thing about your money is the cashflow, the marketing is a
:48:48. > :48:55.big important thing to do. There is no point, there is no point
:48:55. > :48:57.generating brand awareness if there isn't somewhere someone can go and
:48:57. > :49:06.buy it. I need to understand, firstly, what
:49:06. > :49:12.really at the heart is the MixPixie strategy? Is it, NaNN doing the
:49:12. > :49:19.customise -- (a) doing the customised CDs for the established
:49:20. > :49:26.artist, or (b) just the customer ability to customise CDs and track
:49:26. > :49:30.list. It is all about MixPixie.com. What difference will I make to your
:49:30. > :49:34.business? There is two parts here, the investment, but on top of that
:49:34. > :49:38.it is you, we're a little, without sounding too much like a dodgy
:49:38. > :49:42.stalker, we are a bit of a fan. That's what we want, you are the
:49:42. > :49:46.type of person who would buy an app, you know loot of people. We are
:49:46. > :49:49.just a couple of geeks, and there is a lot of room for improvement.
:49:49. > :49:53.still don't get it. Why walk away from the thing that is giving you
:49:53. > :49:57.massive amounts of revenue, I believe zero upfront cost, to go to
:49:57. > :50:06.the thing where you have to spend hundreds of thousand of pounds that
:50:06. > :50:10.might never pay back. I have some concerns around the strategy by
:50:10. > :50:15.which you are going after this opportunity. I'm really old school.
:50:15. > :50:21.I believe in the importance of slowly, slowly build business, shop
:50:21. > :50:25.by shop, by shop. I think this may be more about a trading business.
:50:25. > :50:29.That's pretty unexciting for an investor. I will take time out, I
:50:29. > :50:39.want to reflect on it a little bit. It is not an easy one for me. Give
:50:39. > :50:49.
:50:50. > :50:53.It was really sweet when they were saying they really liked me.
:50:53. > :50:58.Because actually I really like them. They really impressed me. I really
:50:58. > :51:03.think that they stand a good chance of probably making it. What did he
:51:03. > :51:08.say when we met him first time, two things in a business to invest, one
:51:08. > :51:11.do I like the people and will it make money. He liked us and we have
:51:11. > :51:16.shown him we can make money. There are some people you want to be
:51:16. > :51:22.successful, those guys are those kind of guys. Here is a guy I think
:51:22. > :51:27.is hard working, trustworthy and honest, and is having some degree
:51:27. > :51:31.of success, starting to. I balance that against I don't think he's
:51:32. > :51:36.particularly strategic, and I don't think he's particularly focused.
:51:36. > :51:41.This is a situation I have not been in before. You have got a credible
:51:41. > :51:44.team, from the music industry, talking about their strategy for
:51:44. > :51:48.making their business successful. And I'm sat here, as a guy not from
:51:48. > :51:58.the music industry thinking, I think you have got the strategy
:51:58. > :52:06.
:52:06. > :52:10.wrong. I just don't get it. To me Hello, back again. Wow. Sorry, but
:52:10. > :52:14.I wanted, you know, I know how important it is, I wanted to give
:52:14. > :52:20.it proper consideration. Let me tell you where I'm at. For me it is
:52:20. > :52:25.a finely balanced one. The money is essentially being asked to fund the
:52:25. > :52:29.cashflow of your trading. I think you're in that position where you
:52:29. > :52:33.have lots of things you are chasing after. But I need to work with
:52:33. > :52:37.someone who will just keep focus on what I believe is the main thing.
:52:37. > :52:43.On the positive, I have got a strong degree of trust and faith in
:52:43. > :52:48.you, that you're hard working, you have got that entrepeneural gene in
:52:48. > :52:57.your blood, and you are out there doing it. That for me gets you a
:52:57. > :53:07.big fat tick. So, in terms of whether I'm in or I'm out. I'm
:53:07. > :53:10.
:53:10. > :53:14.sorry, mate, I'm out. Thank you very much. Good luck mate.
:53:14. > :53:22.Probably one of the most intense moments of my life, I'm not going
:53:22. > :53:30.to lie. Yep. David, I like a lot. But, he's not the right guy for me
:53:31. > :53:35.to invest. Which does not mean he's not going to be successful.
:53:35. > :53:40.Sorry to keep you sat here. It's OK, I have had three heart attack.
:53:40. > :53:46.are looking good for it, mate. I have got to decide whether to
:53:46. > :53:50.invest. I could just ram in some money and sit on your tail coats
:53:50. > :53:58.and blast off to success, that's not my philosophy. We don't want
:53:58. > :54:04.that either. So, I'm afraid, I'm not going to invest. OK. But if you
:54:04. > :54:10.want I will offer myself as a non- executive director to work with you.
:54:10. > :54:15.We would love to have you. We would love the help. I'm sorry it is not
:54:15. > :54:19.money. But it's...Love. It is love, better than nothing. Those boys
:54:19. > :54:27.have a �20 contract in the first month, that is insane. They don't
:54:27. > :54:37.need my money. They just just have the confidence have to do what they
:54:37. > :54:44.are doing. If someone tells you how great you are, it is great.
:54:44. > :54:50.I have never had the situation before. On the one hand, right,
:54:50. > :54:55.there is an idea, which I think has real potential. And there is a team
:54:55. > :55:01.that, you know, are credible and have the right experience from the
:55:01. > :55:04.industry. Then I have the third dynamic which is there is a big
:55:04. > :55:10.difference between what I think is the right answer and what you guys
:55:10. > :55:17.think is the right answer. I can't put money into something that I
:55:17. > :55:26.don't think the answer is the right answer. But I don't want to pass up
:55:26. > :55:36.on the potential that I see there is here. Do you see my dilemma, it
:55:36. > :55:37.
:55:37. > :55:41.is an awkward one. So how is this. Let's work together and see if we
:55:41. > :55:50.can get to having a shared vision and a shared strategy that we both
:55:50. > :55:57.believe is the right answer. If we get that, then I will invest up to
:55:57. > :56:02.�100,000. Brilliant. Thank you. That's amazing. Great.
:56:02. > :56:06.I'm a bit emotional. This has been such a roller coaster, to have
:56:06. > :56:16.someone like Richard's endorsement is huge for us, it is overwhelming
:56:16. > :56:19.
:56:19. > :56:25.just to have someone to go, I get it, you guys are doing a good job.
:56:25. > :56:28.Next time. Just get back out there and find more talent. He's my hero.
:56:28. > :56:33.Can the next batch of entrepeneurs weather the storm. We can't go
:56:33. > :56:37.faster than we are, there is no miracles. Richard calls in
:56:37. > :56:40.reinforcements. I can't believe it, oh my God. But, will this be the
:56:40. > :56:48.end of the road. How come the business went out of business.
:56:48. > :56:54.don't think you should want me to invest, I will choose not to.
:56:54. > :56:59.Molly says she would have a giant room where the water beds are made