:00:19. > :00:22.Hi, I'm Claudia-Liza, live at nine o'clock with a quick update.
:00:22. > :00:25."Please, please, help find her." The emotional appeal from April
:00:25. > :00:27.Jones' mum. The five year old is still missing in mid-Wales. Police
:00:27. > :00:30.confirmed local man Mark Bridger has been arrested.
:00:30. > :00:34.There has been a blunder over the awarding of the new contract to run
:00:34. > :00:36.the West Coast rail line. So much so that the deal has been scrapped.
:00:36. > :00:38.Three civil servants have been suspended.
:00:38. > :00:41.Thousands of people and police lined the streets of Manchester
:00:41. > :00:45.today. The funeral took place of Constable Nicola Hughes. She was
:00:45. > :00:48.one of two officers killed last month.
:00:48. > :00:51.Justin Lee Collins has given a second day of evidence at his trial.
:00:52. > :00:54.It heard his ex-girlfriend repeatedly told him to "dump" her.
:00:54. > :00:58.He denies domestic and emotional abuse.
:00:58. > :01:01.He got axed over a row about texts he sent to rivals. But now a four
:01:01. > :01:03.month deal has been agreed so Kevin Pietersen can return to the England
:01:03. > :01:13.cricket squad. He will undergo "reintegration."
:01:13. > :01:13.
:01:13. > :02:15.Apology for the loss of subtitles for 62 seconds
:02:15. > :02:16.More from us in an hour. Keep it on Last time: you lived on 5 grand for
:02:16. > :02:20.Last time: you lived on 5 grand for Last time: you lived on 5 grand for
:02:20. > :02:26.a year? Richard Reed chose three businesses to put to the test. Well
:02:26. > :02:30.done, mate. Despite their best hustles - I'm not interested in the
:02:30. > :02:35.market stall. The pressure bit too much. Only one
:02:35. > :02:42.enough to win massive investment. It's up to �100,000. Yes!
:02:42. > :02:47.three ideas will he gamble on this time?
:02:47. > :02:47.Meet Richard Reed, the smoothie Meet Richard Reed, the smoothie
:02:47. > :02:48.Meet Richard Reed, the smoothie behind Innocent drinks. He is
:02:48. > :02:49.behind Innocent drinks. He is Britain's hottest entrepreneur and
:02:49. > :02:51.Britain's hottest entrepreneur and Britain's hottest entrepreneur and
:02:51. > :02:56.Meet Richard Reed, he is on the hunt for the business
:02:56. > :03:01.stars of the future. It's not where you are from, not about what
:03:01. > :03:07.you look like, it's not about who your parents are, it is about you.
:03:07. > :03:10.He has set aside up to a million invest. And went nationwide to get
:03:10. > :03:13.you to apply for a slice of it. are going to help a whole new
:03:13. > :03:19.generation of entrepreneurs set their own business.
:03:19. > :03:25.it. Now, 500 hopefuls will get the
:03:25. > :03:30.chance to pitch their Richard. From the no brainers -
:03:30. > :03:34.they taste really delicious! To the no-hopers. He hasn't turned up so I
:03:34. > :03:40.guess he is not going to get investment. Each week he will
:03:40. > :03:44.the best three. Are they passionate, smart, ruthless enough
:03:44. > :03:49.to make it? To put them through their paces. Not a good
:03:49. > :03:52.presentation at all. Oh my God. It's absolutely tiny and completely
:03:52. > :03:55.insignificant. Before is good enough to win a once
:03:56. > :04:00.lifetime investment. I want to hear about retailers that you got
:04:00. > :04:05.up. That doesn't make a business; that makes a hobby. You are saying
:04:05. > :04:15.your business is currently worth million. Now, that is one hell of
:04:15. > :04:18.
:04:18. > :04:23.In this vast arena, Richard awaits In this vast arena, Richard awaits
:04:23. > :04:28.the arrival of our entrepreneurs, all desperate to
:04:28. > :04:33.impress and secure a sizable investment. I massively believe in
:04:33. > :04:37.the UK. We are an incredible country as a source of entrepreneurs. We got
:04:37. > :04:41.it in our blood and we are gonna show that today. From
:04:41. > :04:47.he will see today, Richard will pick only the three best ideas. Everyone
:04:47. > :04:52.knows they will have to perfect. I have spent years pitching
:04:52. > :04:56.ideas and being told no again and again and again. Do you know what?
:04:56. > :05:01.The truth is a valuable thing. are not going to tell somebody that
:05:01. > :05:04.their idea is great if we think rubbish. These seedling start-ups
:05:04. > :05:10.all know that the thumbs up Richard could put them on the
:05:10. > :05:15.fast-track to success. Loads of really smart ideas out there and -
:05:15. > :05:19.Some not so smart. seeing something that
:05:19. > :05:22.transform the world. Could be onto something here. Not good looking
:05:22. > :05:26.enough to be models. believe that there's any
:05:26. > :05:32.like us around the world. It has all come from here. Very good, very
:05:32. > :05:36.good, very good, yay! But which of the ideas he is about to hear will
:05:36. > :05:45.make it into Richard's top three? Let's hop on board for the
:05:45. > :05:49.pitch. He is looking to bag a load of cash for his hilarious
:05:49. > :05:57.comedy bus tour business. A feature of one of the tours, it could just
:05:57. > :06:07.be a joke about an eye. How far we go with that? I don't know if
:06:07. > :06:11.
:06:11. > :06:15.I-eye-I can get - OK, let's go I don't think so. You've got people
:06:15. > :06:20.delivering a fun, entertaining tour and the main goal for every comedy
:06:20. > :06:27.bus experience is to generate laughter. How is it a business?
:06:27. > :06:31.Because we will start out with one bus and hopefully franchise out to
:06:31. > :06:38.each town. Can I ask you a personal question, do you have a bus? I
:06:38. > :06:43.don't yet, no. So how are you going to get a bus? Well, the next stage
:06:43. > :06:49.hopefully, I will hire a bus. Next round, get a bus and get on board.
:06:50. > :06:55.OK, OK. OK, have you got anything I could take away? Well. I
:06:55. > :07:00.appreciate it, thank you. Ding, ding, I think this is our stop. He
:07:00. > :07:03.had a tough gig, didn't he? That's flat no from me, I am afraid. Some
:07:03. > :07:09.things are so early stage, you just can't invest. Driven away
:07:09. > :07:13.bus tour with no bus, Richard heads out on the hunt for some tasty
:07:13. > :07:17.ideas. It looks amazing next door so we've got competition from
:07:17. > :07:22.but we think we've got a good product. Father and son duo
:07:22. > :07:28.Alastair and Will are hoping their Granny's beef paste recipe will send
:07:28. > :07:36.Richard potty. Nice to meet you. Who are you two? We are Original
:07:36. > :07:43.Recipes. You might have heard of Sutherland Spreads. Yes. I'm Will
:07:43. > :07:49.Sutherland Spreads. Yes. I'm Will Sutherland and this is my father.
:07:49. > :07:57.OK. So what does he make of Granny's beef? I think he likes it.
:07:57. > :08:02.Are you trying to do the latest version of dodgy old potted sandwich
:08:02. > :08:07.spread? I think I like anything that reinvents a high quality version.
:08:07. > :08:11.We thought we would give it a go this year. Help yourself, Richard.
:08:11. > :08:18.What do you think of the taste? Mmm, I'm having another one. We are
:08:18. > :08:25.looking for high end Delhis, farmer's markets. Why not
:08:25. > :08:30.supermarket? Over the years they drive down the price. 90% of the
:08:30. > :08:34.food is sold by supermarkets, you are saying you will rule out 90% of
:08:34. > :08:37.the market already. I love the back story, and it's appealing to me.
:08:37. > :08:42.Good to meet some fellow northerners. Cheers, bye-bye for
:08:42. > :08:47.now. So having eaten the majority of their display, what will Richard
:08:47. > :08:52.think of their business? What do I look for in food? Quality products ,
:08:52. > :08:57.tick; a good story, double tick actually. Yes, I think, yes, they
:08:57. > :09:00.are a definite maybe. They are a definite maybe.
:09:00. > :09:06.Also on the lookout for more Also on the lookout for more
:09:06. > :09:14.definite maybes are Richard's crack squad of business experts. Hi, I'm
:09:14. > :09:19.Martin. Hi. Their job is to sift the superheros from the superzeros.
:09:20. > :09:25.Basically he is a superhero that gains his powers through eating
:09:25. > :09:28.fruit and vegetables, he has Facebook page obviously. Scoop the
:09:28. > :09:34.flower, scoop the flower. Put it on the table, put it on the table. The
:09:35. > :09:38.objective of my company is to help people get happier, healthier and
:09:38. > :09:45.more beautiful using the power of fruit. Did she just say using the
:09:45. > :09:53.power of fruit? Using the power of fruit. Scoop the flower, put it on
:09:53. > :10:00.the table. My cupcakes. Take one if you like. No, that's far too cute.
:10:00. > :10:04.We are taking it on big time. All right, mate? I've got a really
:10:04. > :10:10.one you need to take a look at. Tim Campbell thinks he has found an idea
:10:10. > :10:16.that might be the "breast" yet. This is the brainchild of 25-year-old Ash
:10:16. > :10:20.who hopes to revolutionise bottle time for babies. Tell me about your
:10:20. > :10:26.idea. My sister had a problem she was travelling, making up
:10:26. > :10:31.formula so I solved the problem. It's a thermos, put hot water in
:10:31. > :10:40.here, that on there, formula powder there, take it with you and when you
:10:40. > :10:44.want to feed your child you press, shake it, fill the teat and feed
:10:44. > :10:50.your child directly. I don't have kids but this sounds really
:10:50. > :10:54.convenient. I've done 108 people, market research, and 88 have
:10:54. > :10:59.they would buy this if it was on the market. What about retailers?
:10:59. > :11:06.I've spoken to Asda and they've said they want to see a finished product.
:11:06. > :11:12.Obviously it's concept stage right now. All right, good work. Ash
:11:12. > :11:18.avoided making a teat of himself the pitch, but unsure of whether
:11:19. > :11:26.it's made for success Richard checks in with the team. He said he owned
:11:26. > :11:31.the patent but we should ask - anyone? No. No. No. No. LAUGHTER
:11:31. > :11:36.Tim is a dad and he is by it, he thinks it's a good one.
:11:36. > :11:41.That's a really good idea. We've got a number more to see, I think we
:11:42. > :11:45.on the final stretch now. Let's back out there and find some more
:11:45. > :11:52.talent. Go. With three investable ideas to find before the end of the
:11:52. > :11:57.day, Richard sends the troops back to work and makes a beeline for
:11:57. > :12:02.YogaNisha. They want to improve your work place through the power of yoga
:12:03. > :12:09.and massage. This is bound to have happy ending. Yes, it's really
:12:09. > :12:17.comfortable, yes. Right, let's give them a good grilling, 'eh, Richard?
:12:17. > :12:25.Richard? Richard? YogaNisha, we offer bespoke services to match your
:12:25. > :12:29.needs, so we offer yoga wellbeing massage, Reikilaughter yoga, we use
:12:29. > :12:34.the best experts to come to you. Yes, a little bit lower. That's
:12:34. > :12:42.nice, yes. Initially we want market research money because we know what
:12:42. > :12:46.we want to give to the market, we can give a whole mind, body, spirit
:12:46. > :12:49.service, so we want to know if the market want it. Richard, they want
:12:49. > :12:54.to spend your money on market research. I'm not being funny,
:12:54. > :12:58.that's a rubbish thing for me invest in, into you researching
:12:58. > :13:06.your market. That's not investing in growth, that's investing in
:13:06. > :13:14.doing your homework. You don't have to spend a penny. You can do an
:13:14. > :13:18.online survey - I would probably stop rubbing him now. You want
:13:18. > :13:22.investment. When you have worked it out you can come to me to ask for
:13:22. > :13:26.money to invest in the business. I totally believe in it but you have
:13:26. > :13:32.to think about how is the money going to directly create the growth.
:13:33. > :13:42.It's there. Keep doing it. so not such a relaxing massage.
:13:42. > :13:47.did you think, team? Amazing. Our little dream team. Really? Richard?
:13:47. > :13:50.It's a flat no for me. I've got lot of respect for it but I'm
:13:50. > :13:56.to go make an investment. Despite Richard's straight talking, he
:13:56. > :14:00.to be winning a few fans. We've had our hands on Richard. Literally. I
:14:00. > :14:05.find Richard to be a little bit handsome, I will admit that.
:14:05. > :14:09.LAUGHTER. Is it the tussled hair? He looks
:14:09. > :14:14.fabulous already, obviously his hair is amazing, chic. The confident
:14:14. > :14:20.swagger? Absolutely not. Flirting with Richard? He is a married man.
:14:20. > :14:23.I did hold his hand. It's the wide open shirt, isn't it? We were
:14:23. > :14:30.surprised that he looks pretty chilled, kind of four buttons
:14:30. > :14:34.undone. Yes, exactly. Call! But what will Richard make of the next
:14:34. > :14:36.saucy pitch? saucy p. He is my hero. Does that
:14:36. > :14:44.sound really and a half? sound really and a
:14:44. > :14:50.sound really and sound really naff? Meet this pair.
:14:50. > :14:56.Man Meat Fire was born out of passion for food. We've done two
:14:57. > :15:00.years of barbecue catering. A little bit of a fallout from that was our
:15:00. > :15:05.sources, people started to ask where we could source them, to pardon the
:15:05. > :15:14.pun, and we now are looking to them in high end retailers,
:15:14. > :15:20.Selfridges. You are tradeling? We are. They are delicious. That first
:15:20. > :15:25.one is amazing. The economics? They average about �1.70 a bottle, they
:15:25. > :15:29.would retail at �6.75. would retail at � �6.75. Expensive.
:15:29. > :15:32.Yes, it's high end. I'm worried about the expense to the consumer.
:15:32. > :15:36.Can you solve that? We are probably choosing the most expensive bottles.
:15:36. > :15:40.So there would be things you could work through? If it was getting
:15:40. > :15:43.bigger it's certainly something we can look at. I think the most
:15:43. > :15:47.important thing is to have a product and I really do believe
:15:47. > :15:50.you've got that. I think you have to work on the economics. So ladies,
:15:50. > :15:54.what do you think after your one-to-one with Richard? We
:15:54. > :15:59.through all sorts of emotions. Happiness, terrifiediness, yes. And
:15:59. > :16:05.then over really quickly. Yes, thinking I need a quick drink. Yes.
:16:05. > :16:10.Dirty eater. So Man Meat Fire I thought a great name and a genuinely
:16:10. > :16:13.delicious product. They've got small number of high end retailers
:16:14. > :16:20.stocking them but if you want to big you've just got to get more
:16:20. > :16:25.The last pitch of the day is Baggers The last pitch of the day is Baggers
:16:25. > :16:30.Originals, set up by Mum Angie in the 1980s that she is now
:16:30. > :16:37.relaunching with her daughters and friends. Tell me, what's going on?
:16:37. > :16:41.The concept is waterproof rainwear and swimwear for kids that is fun,
:16:41. > :16:47.fashionable and practical. Let show you the concept through the old
:16:47. > :16:52.range. Oh yes. So all the products push into the waterproof bag. Like
:16:52. > :16:56.this. Into a pocket forming a bag. We've done a lot of market research
:16:56. > :17:02.with parents, primary school teachers and they just loved them.
:17:02. > :17:06.But the bit I don't get is this says established in 1988. What happened?
:17:06. > :17:10.20 years ago, we were a team of three and the demand was so enormous
:17:10. > :17:14.and we were so undercapitalised, just ran out of cash and it was
:17:14. > :17:19.the saddest story ever, and you know, I've always wanted to do it
:17:19. > :17:22.again. What's going to be different this time in terms of it not going
:17:22. > :17:26.out of business? Obviously with the last 20 years I've started several
:17:26. > :17:29.other businesses and got a lot more experience now and I know where
:17:29. > :17:33.went wrong last time. We really need some help with funding for getting
:17:33. > :17:36.everything from China as we really want to have everything
:17:36. > :17:40.manufactured, we want samples and everything, and that's where your
:17:40. > :17:43.funding would come in. What do I think? I think that was a brilliant
:17:43. > :17:47.pitch by a group of people that clearly know what they are talking
:17:47. > :17:52.about. It does seem like a really cool product. Nice to meet you.
:17:52. > :17:54.Thank you. It's an interesting one. You know, there's a lady there
:17:54. > :17:58.has had several different businesses, one at least has gone
:17:58. > :18:01.out of business, so what do you of that? I've got to make sure that
:18:01. > :18:04.she has really understood where it went wrong the first time, but if
:18:04. > :18:07.it's true what they say that there isn't anything on the market, with
:18:07. > :18:13.those sorts of numbers, with that team, I can totally imagine
:18:14. > :18:19.After a fun and frantic day of After a fun and frantic day of
:18:19. > :18:23.pitching, the hundreds of hopefuls start to make their way home
:18:23. > :18:30.start to make their way. start to make their way home, and
:18:30. > :18:35.Richard is left alone to decide which of the three ventures he is
:18:35. > :18:39.willing to risk a little more on. I've found a few now that
:18:39. > :18:46.excited by. There's some think have got real potential, put
:18:46. > :18:50.some of my favourites up here on the board. Now I've got to decide.
:18:50. > :18:53.This is tough. Entrepreneurs like This is tough. Entrepreneurs like
:18:53. > :18:57.saying yes, but actually most you know, in business,
:18:57. > :19:07.out of ten, the right answer say no, and so that's what this is
:19:07. > :19:08.
:19:08. > :19:14.A few days after the expo and A few days after the expo and
:19:14. > :19:17.Richard is about to meet his three. What he hasn't worked out yet
:19:17. > :19:21.is how much capital he is going to give them. I'm going to give these
:19:21. > :19:25.businesses a little bit of money to get them started. It's called seed
:19:25. > :19:28.capital. They then have to prove to me that they are taking it seriously
:19:28. > :19:32.and worth further investment and worth further investment.
:19:32. > :19:41.Richard set aside up to 5 grand each of the three ideas but who will
:19:41. > :19:44.be the first to try and prise it him?
:19:44. > :19:52.Baggers Original! Watch out Baggers Original! Watch out
:19:52. > :19:57.Richard, here come the girls. It's Baggers Original. It's the relaunch
:19:57. > :20:07.of a brand that started 22 years ago. We are now relaunching it with
:20:07. > :20:09.
:20:09. > :20:15.Jessica, my daughter. And with these two. I love the independence of
:20:15. > :20:19.being my own boss. She is the best boss in the world. I
:20:19. > :20:23.love working with Angie. I am just given so much responsibility and
:20:23. > :20:29.allowed to express my ideas. It's new and exciting and I have a lot of
:20:29. > :20:33.autonomy. It's brilliant. She is role model and she is inspirational.
:20:33. > :20:37.I'm very, very proud of her. new generation at the helm, Baggers
:20:37. > :20:40.are optimistic about their future, but last time the business failed.
:20:40. > :20:46.When you do have a failure in business, it's very difficult to
:20:46. > :20:51.kind of face the world again. This brand will not fail again. Baggers
:20:51. > :20:55.are back, for good. I want to just talk numbers with you. Of the seed
:20:55. > :20:59.capital, how much do what are you going to use it for?
:20:59. > :21:03.We would like the full it's for two things. Funny,
:21:03. > :21:06.know no one doesn't want the full �5,000. At the start of a
:21:06. > :21:11.you are always going to need We need to get the
:21:11. > :21:14.process underway so we need samples from China. What I'm wanting to
:21:14. > :21:17.understand from you guys to invest is how the hell you are
:21:17. > :21:21.going to get in front of the consumer. We do feel that we do
:21:22. > :21:25.need to get involved with a retailer to develop sales and push the brand.
:21:25. > :21:29.That's great and I would totally support that. The best way you
:21:29. > :21:33.build awareness for your brand is to have your products in shops. I'm
:21:33. > :21:38.just going to cut to the chase, right, I definitely want to work
:21:38. > :21:42.with you so I will put in 3 out of the 5. So well done. I will put
:21:42. > :21:50.money in to fund the prototype development but most importantly,
:21:50. > :21:56.get your product into retail. Yeah. Yes! The Baggers are back in
:21:56. > :22:02.business and all rather excitable. Well done! We are back in!
:22:02. > :22:06.one down, two to go. Who is next? How are you guys doing? Move over
:22:06. > :22:13.girls, it's another family affair as we go from bags to beef with the
:22:13. > :22:17.boys from Original Recipes. Earlier this year, 25-year-old Will asked
:22:17. > :22:21.Dad Al if they could work together and revive their old family
:22:21. > :22:25.business. Britain needs potted beef because it's the best. It's
:22:25. > :22:32.fabulous. It's an instant reaction, when people eat it, and it
:22:32. > :22:36.people happy. That's what do. Do you want me to try this?
:22:36. > :22:39.Please do. And potted beef happiness also spreads to Will. I
:22:39. > :22:44.wake up and want to come to work because I know it's a product that
:22:44. > :22:48.I've put my heart and soul into. It's got beef in it, beef in it,
:22:48. > :22:52.more beef in it. There's so beef in it, you can't get nothing
:22:52. > :22:57.else in it. Granny Mary's finest potted beef. I think it
:22:57. > :23:00.contain beef. Well, when we last spoke - we talked about
:23:00. > :23:06.supermarkets. You were quite on supermarkets. My position is I
:23:06. > :23:09.bloody well love the supermarkets. They feed our nation, it's where 90%
:23:09. > :23:12.of the food is bought, so to me to have a food business that doesn't
:23:12. > :23:17.want to go into supermarkets, would understand it, but it would be
:23:17. > :23:22.totally not how I would call it. What we don't want to do is to
:23:22. > :23:27.the supermarkets and then them make us mass produce it and then put
:23:27. > :23:30.preservatives in it to try to lower that price point down. I'm not here
:23:30. > :23:32.to tell you how to run your it's your thing, but I would see it
:23:32. > :23:38.as a wonderful than as a thing to sort of
:23:38. > :23:42.from. What I see here is there's real potential and there's some
:23:42. > :23:46.decisions that you are going to have to get right. Yes. Is it only ever
:23:46. > :23:49.going to be farmers' markets and high end retailers or one day do you
:23:49. > :23:54.aspire to the supermarkets? But I will put in 3 grand and then you can
:23:54. > :24:01.invest it how you see best fit. Brilliant. Great to see you boys
:24:01. > :24:04.again. So Richard ate all the samples again and it's a proud
:24:04. > :24:08.father/son moment. Who would have thought that potted beef could
:24:08. > :24:12.such joy? Well done, son. Excellent. Only one business to
:24:12. > :24:18.come through the door. Last, but not least, with no family working with
:24:18. > :24:27.him and flying solo, it's Ash, with My Feed, ironically aimed
:24:27. > :24:30.families. The idea came from my sister, being a parent, a young mum,
:24:30. > :24:34.she was making the hot water on her. That's how it was
:24:34. > :24:44.born. I like to kind of work undercover and kind of do
:24:44. > :24:46.
:24:46. > :24:52.own way. Good evening, 007. Parent buys number 1, flask, number 2 baby
:24:52. > :24:56.bottle, number 3, powder container. Replace it with My Feed. That's
:24:56. > :25:02.shaken, not stirred. The thing with my brother is he is a problem
:25:02. > :25:04.solver. Not that good at Tumbling Monkeys though. Being young I think
:25:04. > :25:09.there's a lot more you will and I think this is just the
:25:09. > :25:15.beginning. Very clever, Mr Bond. I like to work hard on my own and I've
:25:15. > :25:21.got other talents. Full of surprises. Clearly the world is not
:25:21. > :25:25.enough for Ash but will he be offered a Quantum of Solace? What
:25:25. > :25:29.about getting out to see retailers? I want to see someone stock it once
:25:29. > :25:33.it's made. From a retail perspective they want to see a
:25:33. > :25:38.finished article rather than prototype. To get this into
:25:38. > :25:42.production with custom-made parts, there's going to be quite a bit of
:25:42. > :25:46.upfront investment? Yes, I want to develop it now to the next stage,
:25:46. > :25:50.and I want to finalise the aesthetics. So I will put the
:25:50. > :25:54.grand in as seed capital. I'm going to need definite confirmation of
:25:54. > :25:57.proper retail interest, and we are going to need to know exactly how
:25:57. > :26:02.it's going to get manufactured and that we can afford it. Are you up
:26:02. > :26:08.for that? Definitely. I'm definitely up for that. OK mate, we
:26:08. > :26:11.are in business. Cheers, bye for now. Lost for words. I've worked
:26:11. > :26:14.hard to get to this stage and to be recognised by Richard is
:26:14. > :26:21.amazing. Bit of a result then. Two old businesses relaunch add a
:26:21. > :26:24.new one about to start. Richard's got his three ventures and they've
:26:24. > :26:29.got just six weeks to prove they can be their own boss.
:26:29. > :26:33.Investment is all about transforming a business. Here, I've got on the
:26:33. > :26:37.one hand two family businesses that are small and great, but they've got
:26:37. > :26:41.to convince me that they can get big. On the other hand,ise got Ash,
:26:41. > :26:51.who has got a family product but is doing it by himself, which is much
:26:51. > :26:52.
:26:52. > :26:55.harder, so he has got to prove to me that he has got what it takes.
:26:56. > :27:01.Chesterfield, home to Original Chesterfield, home to Original
:27:01. > :27:07.Recipes duo Will and Al Sutherland. By day, Will is the master of potted
:27:07. > :27:16.beef, but by night it's different story. This is our first
:27:16. > :27:21.song. He is the drummer in Idle hands and the devil's work. There he
:27:21. > :27:26.is. Even as a rock star there is no escaping his true calling. What
:27:26. > :27:29.you all do other than the band? Do you all have lives? I've just
:27:29. > :27:36.started a new business, I make potted beef. LAUGHTER. It's an
:27:36. > :27:41.- LAUGHTER. Is it nice? It's beautiful. We've all tried it and
:27:41. > :27:48.it tastes great. Nice plug. It's little known fact that Alex Turner
:27:48. > :27:55.from the Arctic monkeys had in pasties. They will be one to
:27:55. > :27:59.Amazing, really good. Really enjoyed Amazing, really good. Really enjoyed
:27:59. > :28:07.it. Done my business, got my band, I'm over the moon. Don't forget
:28:07. > :28:15.work tomorrow, Will. Uh oh. The next morning, Will is a bit
:28:15. > :28:19.wear. Oh dear. But the show must on. Richard wants to see Granny
:28:19. > :28:24.Mary's potted beef on shelves and there's less than
:28:24. > :28:28.weeks to go, so Will is hitting the phones. My name is William
:28:28. > :28:33.Sutherland, I work for a company called Original Recipes. Basically
:28:33. > :28:38.we make a British potted beef. Thursday? OK, I will I try again,
:28:38. > :28:42.then, thank you very much. I for - hello? I was wondering if I
:28:42. > :28:48.could drop some samples off for to give to your boss when he gets
:28:48. > :28:57.back but recently we've - hello? Hung up. Well, that's that list
:28:57. > :29:01.exhausted. Oh dear. We got one out of 11.
:29:01. > :29:07.of 11. Sporting the hangover essential sunglasses worn
:29:07. > :29:13.rock stars, he moves over to meet Al at Original Recipes' first ever
:29:13. > :29:16.farmer's market. All I to do is sell some potted beef and
:29:16. > :29:21.play some drums. Who doesn't, that's the dream. Al has rallied
:29:21. > :29:27.troops to come in and it has been a huge success. Sold out, too late!
:29:27. > :29:30.Nice of you to turn up, Wills! Yes, sorry I'm late. He counts the cash
:29:30. > :29:39.and it's all looking good but is this the supermarket scale that
:29:39. > :29:46.Newcastle, a dynamic city of Newcastle, a dynamic city of
:29:46. > :29:51.culture, football and - Shields selected used cars,
:29:52. > :29:56.temporary home to Baggers Originals. It's the end of a busy day and like
:29:56. > :30:03.all good directors she is getting someone else to make her a brew.
:30:03. > :30:07.No, you didn't even come and offer me one! John made it. I like it,
:30:07. > :30:09.it's a good, original idea, reinvented by Angie and her
:30:09. > :30:14.The question is, can they concentrate on what the most
:30:14. > :30:17.important thing is. I know I bang on about it all the time but for me the
:30:17. > :30:18.Moss important thing is sales and getting your product out in front of
:30:18. > :30:23.haem. getting your product out in front of
:30:23. > :30:27.getting your product out in front of people.
:30:27. > :30:31.There's bad news from the Chinese There's bad news from the Chinese
:30:31. > :30:35.suppliers, there's going to be delay in sending the products to the
:30:35. > :30:39.UK. In my experience of dealing with foreign
:30:39. > :30:42.has happened to me so I feel wary and cautious of that. It may be
:30:42. > :30:46.they've half made it, maybe something went wrong and they are
:30:46. > :30:49.covering themselves. So that's no new supplies on the horizon and
:30:49. > :30:59.Richard is due to call catch-up. Timing that couldn't
:30:59. > :31:03.
:31:03. > :31:07.worse. PHONE RINGS. Hi gorgeous! It isn't Richard by the way. No,
:31:07. > :31:17.Richard is on the train trying get through. The price has gone up
:31:17. > :31:18.
:31:18. > :31:21.to 150 now. Phone Rings. Is that Baggers International.
:31:21. > :31:25.Baggers International? How things getting on?
:31:25. > :31:31.been looking at how we can get brand awareness. We don't want to go
:31:31. > :31:36.massively into a John Lewis with 39 stores or a Debenhams type with 69
:31:36. > :31:40.until we've actually trialled it. We feel we need to go a little slower.
:31:40. > :31:43.So when do you anticipate the first products being on market? We are
:31:43. > :31:47.quite a few weeks away from launching yet. We've got a following
:31:47. > :31:50.already, quite a lot with the Twitter going. We are really kind of
:31:50. > :31:56.pushing that side of it. people following you on Twitter?
:31:56. > :32:03.We've got about 500 now and on Facebook we've probably got about
:32:03. > :32:07.130. You know, it's not massive, - I say this with total respect.
:32:07. > :32:10.It's absolutely tiny and completely insignificant. Yes. Because
:32:10. > :32:14.the number of followers. It's the number of people that are
:32:14. > :32:19.actually going to read it. Yes. You need to be into literally the
:32:19. > :32:22.tens, probably hundreds of thousands for it to start to have any sort of
:32:22. > :32:27.significance. I appreciate that we are expected as a brand to be
:32:27. > :32:33.there, to have that presence. are digging yourself a hole. But
:32:33. > :32:37.there's only 130 of them. Yeah, there's only 130. And you've fallen
:32:37. > :32:46.right in it. But if we had been going for a year, there would
:32:46. > :32:50.lot more. Hello? Has he hung up? I apologise, I'm a bit of a stuck
:32:50. > :32:55.record but it's based on what our experience was. It absolutely was
:32:56. > :32:58.about getting the product into shops. Yes. Getting it on shelf.
:32:58. > :33:02.Everything is so completely secondary to that. People don't buy
:33:02. > :33:05.the PR, they don't buy the Facebook page, they buy your product,
:33:05. > :33:10.hopefully. Yeah, yeah, yeah. if it isn't there, they can't buy it
:33:10. > :33:18.and everything else is academic. Yeah. So it being on shelf is 99%
:33:18. > :33:22.of the battle. Yeah. I've lost him. I think you have. He was on a train
:33:22. > :33:27.and I could hardly hear him. He just thinks retail, retail, retail. The
:33:27. > :33:31.figures do speak for themselves. They do. We can't run until
:33:31. > :33:35.learnt to crawl. He is trying make us run faster. I totally
:33:35. > :33:37.understand why she doesn't want to go straight after the big boys, that
:33:38. > :33:42.totally makes sense. That wasn't really my frustration. She has to
:33:42. > :33:46.decide, is she going to sell mainly by the people's shops or through
:33:46. > :33:49.own online shop? There's a myth, I think, around online retailing, the
:33:49. > :33:53.idea that yes, you can build website that looks really impressive
:33:53. > :33:57.on your own computer, but how the hell does anyone hear about it? It's
:33:57. > :34:00.as hard to get people to an store as it is to get to a real
:34:00. > :34:09.store, and in fact a real store that exists on the high street, at least
:34:09. > :34:13.Lone star Ash has invented an Lone star Ash has invented an
:34:13. > :34:16.ingenious baby feeding device and Richard has given him 3 grand to
:34:16. > :34:20.develop it further. Working team for the first time,
:34:20. > :34:24.joined forces with some designers really nail the product. I
:34:24. > :34:30.this is a perfect idea, this is the best I like, but with the powder
:34:30. > :34:34.container located at the top. Come to go this stage, I feel
:34:34. > :34:37.now I've got some partners that help me bet the product to
:34:37. > :34:41.It has been challenging, has been good, and an entrepreneur
:34:42. > :34:47.has to push boundaries so I really pushed the boundaries, went out of
:34:47. > :34:50.Brilliant, good stuff. Richard Brilliant, good stuff. Richard
:34:50. > :34:53.knows it's hard for Ash to himself out there all on his
:34:53. > :34:59.he has asked him to London has set up a surprise for a bit
:34:59. > :35:03.extra motivation. Bit nervous but excited obviously. I want to see
:35:03. > :35:08.Richard. Could be for we will see what he has got to say.
:35:08. > :35:12.But it's not just Richard Reed; Ash's nervousness will go galactic
:35:12. > :35:15.when he meets business legend Richard Branson. You are going to
:35:16. > :35:20.meet a business today called My Feed, the first time he has come
:35:20. > :35:24.with an idea and essentially it's way to feed your baby on the move, a
:35:24. > :35:28.little device powder from hot water but
:35:28. > :35:35.time of feeding you put the two together and it's
:35:35. > :35:39.together and it's sterilised ready to feed your baby. That's
:35:39. > :35:44.nice idea. It is a lovely he is such a nice guy, I think
:35:44. > :35:48.people are scared it might not work for him and it might fail. Most
:35:48. > :35:54.fail at some stage and they learn so much from it. Just to meet you
:35:54. > :36:00.just going to give people that motivation to give it a go. Ash
:36:00. > :36:08.arrives looking cool, calm - right, shall we bring the victim in? And
:36:08. > :36:10.terrified. So Ash. Hi Richard, good to meet you. Sit down. The
:36:10. > :36:18.entrepreneur's entrepreneur. I've told Richard about the idea.
:36:18. > :36:21.you got it with you? Yes, yes. It's a part of me now. This is
:36:21. > :36:26.thermos, the formula goes in the top, all you do is press and then
:36:26. > :36:30.shake to make - bloody hell, is absolutely internet.
:36:31. > :36:33.is absolutely is absolutely brilliant.
:36:33. > :36:36.Would you try it in different Would you try it in different
:36:36. > :36:43.countries to begin with, or do it in one? I think I normally
:36:43. > :36:46.I can walk but I suspect you've only got so many pennies or pounds. I
:36:46. > :36:51.would, yes, just try to get a breakthrough here in the UK.
:36:51. > :36:55.most important thing with business is to fulfil a gap in the market,
:36:55. > :36:59.and there is a massive gap in the market for this. I mean,
:36:59. > :37:06.single mother with babies will one of these and there are a lot of
:37:06. > :37:12.babies born in this world. In the UK, 700,000 every year.
:37:12. > :37:15.It's worth him going for it, do you reckon? Absolutely. I am going to
:37:15. > :37:21.have six grandchildren, I will give you my address, I will have six
:37:21. > :37:26.please. Absolutely. I will them reserved. There you go mate,
:37:26. > :37:30.your first sale to Richard Branson. Doesn't get any better than that.
:37:30. > :37:36.Cheers, thank you very much. Fantastic. A good little thing,
:37:36. > :37:40.isn't it? Yes, brilliant. Branson likes my product and wants
:37:40. > :37:45.to order six. I can't believe it. Oh my God. That was amazing. I can't
:37:45. > :37:50.believe I met Richard Branson. The two Richards in one room. I'm
:37:50. > :37:54.to go for it now, this is it. My life. The My Feed is going to be my
:37:54. > :37:59.number one priority now. I'm going to make this work. With only one
:37:59. > :38:04.week to go the Original Recipes gone have found an exciting new stockist
:38:04. > :38:12.so they head to the hungry shoppers of - no, next one. No, not that one.
:38:12. > :38:17.No, no, oh back one, yes, the Chatsworth House farm shop, yay! Al
:38:17. > :38:21.has rallied the troops again and cousin Anna has stepped in to help.
:38:21. > :38:25.Not very busy, is it? This was the dream, to be in this shop by the
:38:25. > :38:31.of the year and as I say, 11 weeks in and we are already here. It's
:38:31. > :38:34.crazy. Would you like to try some potted beef? We've sold a couple,
:38:34. > :38:39.but it's not that busy so hopefully when it picks up a little bit,
:38:39. > :38:47.will boost sales. If we can get rid of all that, I would be happy.
:38:47. > :38:54.Potted beef. Ooh. This is the proper stuff though. Have as much as you
:38:54. > :38:57.want. Take the biggest piece! Will and Al with their Original Recipes
:38:57. > :39:02.have got a good product. I want to know if they are thinking big, and
:39:02. > :39:07.by big I mean supermarkets, because they seemed reluctant when I first
:39:07. > :39:12.mentioned them so I am sending in a business expert to give them
:39:12. > :39:20.about the industry. Punters are turning up now and no
:39:20. > :39:26.nonsense Martin has turned up too. Welcome to the Chatsworth Farm shop.
:39:26. > :39:32.Martin has spotted a problem, pricing. What would that sell at?
:39:32. > :39:36.�5.20? �5.20. The little jam jars all sold out. OK, now that's
:39:36. > :39:39.interesting. They've both got the same contents but you are charging
:39:39. > :39:44.�3.50 for that - You are selling the same product at two different
:39:44. > :39:46.prices? People are saying they've got loads of these jars at home.
:39:47. > :39:51.don't think they are, I think they are saying I want to spend that
:39:51. > :39:54.amount of money, not that amount of money, which is good for you because
:39:54. > :39:59.- they've sold out, they will go now. But you are being defensive.
:39:59. > :40:03.I'm saying that's good because has sold, empty, gone, finished, at
:40:03. > :40:08.�3.50. You sold it at a price that works for you, everyone is happy.
:40:08. > :40:13.Is it just me or did that feel like two minds not meeting? Back at base,
:40:13. > :40:17.it's more of the same. Where you like to be in three years' time?
:40:17. > :40:23.I think we would like to be in premium outlets, motorway service
:40:23. > :40:26.stations as a snack. Motorway service stations are arguably not
:40:27. > :40:30.the most premium. The one thing you are avoiding saying
:40:30. > :40:33.supermarkets. You haven't said and said lots of others.
:40:33. > :40:36.retailers. The problem with supermarkets, we've
:40:36. > :40:39.other people that they will drive the price down and if they do,
:40:39. > :40:43.they will drive the quality down. Obviously I have been asked to come
:40:43. > :40:49.down here by a man who sells lots of things to supermarkets. I sense
:40:49. > :40:53.den want to do that. Some people have very nice businesses just
:40:53. > :40:57.selling in farmers' markets and good luck to them but I imagine that
:40:57. > :41:01.isn't the slight of business that Richard would want. Slightly
:41:01. > :41:05.defensive, but I wonder how would work in terms of when Richard
:41:05. > :41:10.had ideas they didn't agree with. I imagine that's a big - a bit of
:41:10. > :41:17.problem. Back in Newcastle, Jessica has told the rest of the Baggers
:41:17. > :41:21.team to meet her. She has got some good news. Hi! They've arrived.
:41:21. > :41:25.Shall we sit down? The new Baggers supplies have finally arrived
:41:25. > :41:30.the way from China. The boys the girls and the labels
:41:30. > :41:36.nice on the front. Oh, gorgeous! You are not going to lose
:41:36. > :41:40.your child in them, are you? Not sure about the fit, Natalie.
:41:40. > :41:43.Baggers are back. One worry I about baggers is they don't
:41:43. > :41:45.properly focused on trying to sign up a big customer for launch,
:41:45. > :41:49.whereas if you have something that then it's going to
:41:50. > :41:55.both awareness and sales, two things that Baggers could really
:41:55. > :42:00.right now. With only a week to go, Angie and Jessica get a meeting with
:42:00. > :42:07.owners of a new chain of stores mothers and babies. Nice and big,
:42:07. > :42:13.isn't it? Yes, fantastic. Can you imagine the Baggers pod just here?
:42:13. > :42:16.These are new samples that we've had These are new samples that we've had
:42:16. > :42:19.back so they are a little bit work in progress so there's a
:42:19. > :42:24.tweakings that we are going to be doing. Brilliant. Seems positive.
:42:24. > :42:28.So when it's all wet and dirty, all goes in the bag, and then the
:42:28. > :42:33.swimwear we've got - for girls we've got the zip in there, when they
:42:33. > :42:37.wet from swimming they all push the little bag. That is excellent. I
:42:37. > :42:40.love this idea. I never have anywhere to put the towels.
:42:40. > :42:43.Brilliant. I don't either. I that would work really well in our
:42:43. > :42:47.shops, definitely. You think something you would be interested
:42:48. > :42:53.in? Absolutely. We've got an order form there if you would like to
:42:53. > :42:59.place an order with us today. Get in there, girls! Baggers have bagged
:42:59. > :43:06.their first retail deal in 22 years. Da da! Yes, fantastic, our first
:43:06. > :43:11.ever order with Baggers Originals. Well done you. Well done you! And
:43:11. > :43:17.like all good Geordie girls, Baggers Originals celebrate in style by
:43:17. > :43:22.getting wasted. Yay! It just to show that it's just a fantastic
:43:22. > :43:26.product, that we knew it was, and it has come to life again. Working
:43:26. > :43:29.team has been, you know, a new of challenges, you know, it has been
:43:29. > :43:37.different for me and I've lot from that. It has been really
:43:37. > :43:40.Someone who hasn't got a team around Someone who hasn't got a team around
:43:40. > :43:44.him is Ash. He has got a full-time job and he is carrying the whole
:43:44. > :43:49.business on his shoulders. It's pitch time, and he has lined up
:43:49. > :43:57.big player in the baby market. Bit nervous but it's a case of making
:43:57. > :44:04.sure that Mamas and Papas like the production, get the thumbs up for
:44:04. > :44:12.it. I'm not feeling very well. a good time to be ill, but
:44:12. > :44:16.as the line-up isn't a set of gorgeous girls - uh oh. So you
:44:16. > :44:21.carry this all when you are out, and in a moving car pouring powder
:44:21. > :44:24.the bottle is kind of messy so I've developed the My Feed so
:44:24. > :44:29.straightaway, parents going out, don't need to carry three items. One
:44:29. > :44:32.item, so you have a portable you are carrying one item. Ash is
:44:32. > :44:37.someone I really admire, he has come up with a great idea and is doing it
:44:37. > :44:40.by himself and riding solo like is much harder. I was lucky, I did
:44:40. > :44:44.Innocent in a group with my two closest friends, so Ash is
:44:44. > :44:48.have to show to me he has got what I believe he is capable of. I've
:44:48. > :44:53.designed it so that the plunger remains suspended in the
:44:53. > :45:00.There's not a product on the market that does what this does. Ash is
:45:00. > :45:03.having to do a hard sell here. Will they take the bait? Will there be
:45:03. > :45:08.any opportunities for exclusivity? We can look into that further,
:45:08. > :45:13.obviously depending on volumes and how you look to launch it.
:45:13. > :45:20.that's something you would be interested in? Yes. Sir Matt, Ash
:45:20. > :45:24.- smooth. He did it. They liked it? Excellent, you must be so proud of
:45:24. > :45:28.yourself. Yes, I am happy. They mentioned for them having
:45:28. > :45:35.exclusivity which is good because can negotiate further, so yes, it
:45:35. > :45:40.went very well. Oh my gosh, that means they really liked it! We
:45:40. > :45:45.see what happens. Fingers crossed. I'm so happy for you, well done lad!
:45:45. > :45:48.Oh, thanks. No, I'm not feeling too well. The past two days have been
:45:48. > :45:52.very difficult but business is business, you've got to step up to
:45:52. > :45:55.the market, but I came I did a great pitch and they liked
:45:55. > :45:59.the product. So it has been difficult but it has been well
:45:59. > :46:03.it. In a matter of days these young entrepreneurs will have to sit in
:46:03. > :46:08.front of Richard and prove that each have what this takes to
:46:08. > :46:12.Al and Will have got meetings set up Al and Will have got meetings set up
:46:12. > :46:16.with premium outlets like. Thorn bridge Brewery and
:46:16. > :46:21.and mace op, but will they take that giant step to bring their potted
:46:21. > :46:24.beef to the market? We've met so many people who have loved what we
:46:24. > :46:27.are doing and what we are about and that's inspiring, to keep going.
:46:27. > :46:32.Baggers are talking to big retailers, but will they secure
:46:32. > :46:38.deal in time to convince Richard that their product will have a
:46:38. > :46:40.global appeal? It's amazing how connection is there with Baggers
:46:40. > :46:44.the product and then with us personally, but to make sure
:46:44. > :46:49.the customer is going to connect relate with it and they are going to
:46:49. > :46:52.buy into it. One man band Ash is working hard to finish his design
:46:52. > :46:57.he can get his baby feeder high street. But will Richard
:46:57. > :47:01.he has got what it takes to hit big time? I would like to
:47:01. > :47:05.something where I go back and have programme where I do help people
:47:05. > :47:09.back in poor countries, where I'm from in Bangladesh hopefully.
:47:10. > :47:14.Richard is offering a game changing level of investment. That will
:47:14. > :47:18.transform the prospect of all businesses. So this is a tough
:47:18. > :47:21.decision. I've got a couple of family businesses, who are
:47:21. > :47:25.essentially starting over so they've got to convince me that they've
:47:26. > :47:29.learnt from past experiences, and then I've got Ash who is a young
:47:29. > :47:35.designer, who has got no experience of business at all, saying "Take a
:47:36. > :47:42.bet on me", whichever way you look at it, it's risky. It's decision
:47:42. > :47:48.time at Richard's HQ. Can any of these new businesses persuade
:47:49. > :47:51.Richard that they are worthy of further investment?
:47:51. > :47:55.I think we've done as best as we I think we've done as best as we
:47:55. > :48:00.possibly could do, you know, in the past seven weeks we've really pushed
:48:00. > :48:04.ourselves to do as much as possible. Nervous, excited about today. The
:48:04. > :48:09.money is required now really. can't really go any further
:48:09. > :48:12.the investment. It would be fantastic to have Richard invest in
:48:12. > :48:22.our business and to have him on board would be a great credit to
:48:22. > :48:24.They wait while Richard pores over They wait while Richard pores over
:48:24. > :48:33.their business plans. When there's major money to invest, it's time
:48:33. > :48:37.get serious. Have you noticed change? Yes, Granny Mary's. But
:48:37. > :48:42.what shall I call you because your business plan says Original Recipes,
:48:42. > :48:47.but also Granny Mary's. What is name? Original Recipes is the
:48:47. > :48:53.company name and Granny Mary's is this particular brand so the
:48:53. > :48:58.would be f we create further recipes in the future we would keep the name
:48:58. > :49:02.there but change that. But you would want me to say I met the guys
:49:02. > :49:04.from Granny Mary's potted beef, Original Recipes? It
:49:04. > :49:11.Original Recipes that we probably want or is that
:49:11. > :49:15.complicated? Well, I'm confused. Yes. So loads of progress then?
:49:15. > :49:18.Yes, a lot of progress. worked very hard and
:49:18. > :49:21.ourselves as much as we possibly to get the results that we needed to
:49:21. > :49:25.prove that Baggers is going to be really successful and give it
:49:25. > :49:28.couple of months and we will be there, out in the market. Yes,
:49:28. > :49:32.well, I really believe that. The product are different as well to
:49:32. > :49:35.products that our competitors are already out there. The fabric is
:49:35. > :49:40.totally different. There isn't anything quite like it on the
:49:40. > :49:46.market. So when will the first Baggers be ready? End of September.
:49:46. > :49:51.How much does it cost to get that first prototype? Obviously the
:49:51. > :49:54.investment, obviously you need I think 25,000 for development and
:49:54. > :49:57.towards - if you add it all together it's a big sum, I think 130 grand or
:49:57. > :50:03.something in total, and obviously the more units you make,
:50:03. > :50:08.it kind of spreads out the cost. And what feedback have you had?
:50:08. > :50:11.meetings I've had with Mamas and Papas, they were very impressed and
:50:11. > :50:15.said they would look to launch and they were talking about
:50:15. > :50:19.exclusivity which shows me they were interested. They wouldn't say that
:50:19. > :50:25.if they weren't interested. they would, mate. Every retailer
:50:25. > :50:28.asks for exclusivity. My advice is don't ever to give it the. No, no.
:50:28. > :50:31.Our big break would be trying move out of our local area, coming
:50:31. > :50:36.down south, that would be the big thing because it has never sold
:50:36. > :50:40.there before and next Tuesday we meeting with Fortnum & Masons,
:50:40. > :50:47.sending some samples down for them. They loved the product. Who have
:50:47. > :50:51.you actually signed up as opposed to had good feedback from? Chatsworth?
:50:51. > :50:54.16 stores in the bag at the moment. Since we last spoke? Yes, and
:50:54. > :50:58.recently done a deal with a brewery called Thorn
:50:58. > :51:01.called Thornbury's Brewy. Have you heard of them? Could we
:51:01. > :51:05.heard of them? Could heard of them? Could. Could we talk
:51:05. > :51:09.about the first time round this is the comeback tour. How will
:51:09. > :51:13.it be different this time? We need investment from day one, we need
:51:13. > :51:17.money in the bank to support cash flow. Also our
:51:17. > :51:19.well as a team to run a business now. At the time Mum didn't have any
:51:19. > :51:23.business experience behind her and the knowledge and experience you
:51:23. > :51:27.have now gained and first time, as a whole team we
:51:27. > :51:31.just all ready to go for it time. What would you do if I don't
:51:31. > :51:35.invest? We will go ahead anyway, we will get another investor. But
:51:35. > :51:38.want you to invest, Richard you have got that knowledge of
:51:38. > :51:41.taking a brand that is virtually unknown to something that's massive.
:51:41. > :51:44.Where are you at? Are you this full-time, have you given
:51:44. > :51:47.your day job? Yes, what happened was obviously I was doing this with
:51:47. > :51:51.my full-time job and I made a decision now, I believe that I can
:51:51. > :51:54.get this through, get to market, so I've put my notice in and I'm
:51:54. > :51:58.working as full-time now so my stage is getting investment
:51:58. > :52:02.this going. That's what I'm going to be working on. To get from drawings
:52:02. > :52:09.to working prototype to finished thing, to get it to shelf,
:52:09. > :52:19.huge amount of work to be done, there is a lot of risk. I'm
:52:19. > :52:21.
:52:21. > :52:23.to take a few minutes just to have think about it, if that's OK.
:52:23. > :52:29.Baggers on for comfort. I think they Baggers on for comfort. I think they
:52:29. > :52:35.can make decent money from doing it. I think they are a really likable,
:52:35. > :52:41.energetic team, and they've shown real progress. On the flip side, I'm
:52:41. > :52:45.not sure it's the world's biggest idea.
:52:45. > :52:50.Gave it a go. Don't think - I think Gave it a go. Don't think - I think
:52:50. > :52:54.I got the timings a bit wrong. Will and Al are a safe bet.
:52:54. > :52:59.credible guys business. They haven't convinced me
:52:59. > :53:09.that they are really about taking it national and making it available
:53:09. > :53:11.
:53:11. > :53:17.Ash is a guy that I really respect. Ash is a guy that I really respect.
:53:17. > :53:22.He is out there battling by himself and I haven't yet met a parent who
:53:22. > :53:32.doesn't think it's a good idea. It is, however, still pretty much just
:53:32. > :53:34.
:53:34. > :53:39.Sorry to keep you waiting. OK. Sorry to keep you waiting. OK.
:53:39. > :53:43.think you've done loads of good things, right? You are such a
:53:43. > :53:48.likable team. The reality the nation is going to be buying
:53:48. > :53:56.some Baggers Originals. Whether the right investor, I've got to ask
:53:56. > :54:03.myself, am I really excited by idea? Do I feel that I can be the
:54:03. > :54:13.best type of investor for have? And is the market as big as
:54:13. > :54:20.you guys say it is? Unfortunately I get to a no on those last three. So
:54:20. > :54:24.I'm not going to invest. OK. OK. I think the fit between who I am and
:54:24. > :54:30.what you guys are going to do, think there's better investors out
:54:30. > :54:35.there for you, quite frankly. Can you put us in touch with them? Ha
:54:35. > :54:39.ha. You are going to do it anyway, right and I really can't wait to
:54:39. > :54:45.you make a success of it. Thank so much for your time. Thanks
:54:45. > :54:48.your help. Nice to see you again. Thank you. I feel I've made
:54:48. > :54:53.right decision. I think they are going to do it anyway . I'm not
:54:53. > :54:56.excited by it and I want to invest in things I'm excited by. You know,
:54:56. > :54:59.in my life I quite like getting a no because it just makes me that
:54:59. > :55:03.more determined. It's the nature of being an entrepreneur.
:55:03. > :55:06.are going to get no's and you just have to pick yourself up. This is
:55:06. > :55:13.just the beginning for Baggers many just the beginning for Baggers
:55:13. > :55:22.In my heart what I believe is that In my heart what I believe is that
:55:22. > :55:28.you have got this great opportunity for your family business - to get
:55:28. > :55:31.to be that nationally available, everyday purchase, but I'm not sure
:55:31. > :55:38.that's really what you are about and it may be that that's not even
:55:38. > :55:44.this is about. Weirdly, I don't think you should want me to invest,
:55:45. > :55:48.and I'm going to choose not to. OK. Because I really respect what you
:55:48. > :55:52.guys are about and I to come in and start trying to sort
:55:52. > :55:56.of push you down a route think that's not really where your
:55:56. > :56:01.heart lies. That's understandable. We respect your
:56:01. > :56:10.honesty about that. Well, think of me as a guy that will always be very
:56:10. > :56:14.happy to receive samples, totally. I think he is absolutely spot
:56:14. > :56:17.are just not quite well enough in our vision. We are still
:56:17. > :56:25.happy, you know. We love our business and that's all we
:56:25. > :56:28.Thanks for waiting, mate. Longest Thanks for waiting, mate. Longest
:56:28. > :56:33.wait of my life. Sorry, I don't do that on purpose. It's because I
:56:33. > :56:36.know, erm, how much you've put into this, I want to give it
:56:36. > :56:43.consideration. Because, you are a serious guy and I
:56:43. > :56:48.respect what you've done. I have some concerns. We are right at the
:56:48. > :56:57.beginning of the whole process of going from idea to reality. So it's
:56:57. > :57:02.just, it's going to be a with lots of risks and issues.
:57:02. > :57:04.It just won't be easy. You've got to It just won't be easy. You've got to
:57:04. > :57:14.ask yourself: do you believe in the product, and do you believe
:57:14. > :57:17.
:57:17. > :57:23.And in this case, I believe in both. And in this case, I believe in both.
:57:23. > :57:27.So I'm going to invest. Oh God! going to put in �65,000.
:57:27. > :57:31.Thank you very much, Richard. Honestly, it means everything to me.
:57:31. > :57:36.I'm just so happy and I'm going to make this work, I'm going to work
:57:36. > :57:41.even harder now, push up to gear 5 with this, steam ahead and get the
:57:41. > :57:48.product to market as soon as possible. All those months of hard
:57:48. > :57:54.work and waiting, it has finally paid off. I believe Ash will keep
:57:54. > :58:04.going, he won't give in lightly. That's an absolute essential trait
:58:04. > :58:07.of an entrepreneur, an inability stop.
:58:07. > :58:11.Next time, Richard takes a punt on Next time, Richard takes a punt on
:58:11. > :58:15.three more ideas. They are a round peg in a square hole. I
:58:15. > :58:19.to be investing. The entrepreneurs have a tough time. You are not even
:58:19. > :58:24.worth their 30 seconds it would to say no thank you, and that feels
:58:24. > :58:26.like crap. And Richard is put difficult position. This is your
:58:26. > :58:36.decision, you've got to decide whether you want to resign
:58:36. > :59:03.
:59:03. > :59:06.job. $:/STARTFEED.
:59:06. > :59:10.Hi, I'm Claudia-Liza. Here's our check on the global news channels.
:59:10. > :59:13.Syria back as top story for many. It's after three huge explosions in
:59:13. > :59:19.Aleppo. Al Jazeera said more than 30 were dead. State TV's reporter
:59:19. > :59:22.showed the massive damage to buildings.
:59:22. > :59:25.Missing five-year-old April Jones dominates UK news channels. Sky is
:59:25. > :59:27.out with police looking. The BBC is live at a news conference where her
:59:27. > :59:30.mum broke down as she pleaded for help.
:59:30. > :59:33.CNN looked ahead to tonight's first debate between President Obama and
:59:33. > :59:36.Mitt Romney, who wants the job. Fox wondered if the duel in Denver
:59:36. > :59:40.would be a make-or-break moment. Italy's TG showed a man who managed
:59:40. > :59:41.to evade security and get on a ledge at the Vatican. RAI said he
:59:41. > :59:44.was protesting against government economic policies.
:59:44. > :59:47.A US presenter making news herself. A viewer emailed Jennifer
:59:47. > :59:51.Livingstone to say she was a bad role model, as she was fat. She