0:00:02 > 0:00:03That is awesome!
0:00:03 > 0:00:05Richard Reed chose three businesses to put to the test.
0:00:05 > 0:00:09- Nice one, mate! - The race for investment was on.
0:00:09 > 0:00:12You're not even worth the 30 seconds it would take to say,
0:00:12 > 0:00:13"No thank you."
0:00:13 > 0:00:17It's not guiding the lap strap the way it should be.
0:00:17 > 0:00:20Only one impressed enough for Richard to buy in.
0:00:20 > 0:00:23I want to give you the shot of doing it. I'll invest £25,000.
0:00:23 > 0:00:25Thank you.
0:00:25 > 0:00:28Which three ideas will he gamble on this time?
0:00:31 > 0:00:33Meet Richard Reed.
0:00:33 > 0:00:36The smoothie behind Innocent Drinks.
0:00:36 > 0:00:42He's Britain's hottest entrepreneur and he's on the hunt for the business stars of the future.
0:00:42 > 0:00:45It is a tough time at the moment to get a job.
0:00:45 > 0:00:51Do not rule out the possibility that you could create your own. It could be the time for you to give it a go.
0:00:51 > 0:00:54He has set aside up to a million to invest,
0:00:54 > 0:00:58and went nationwide to get you to apply for a slice of it.
0:00:58 > 0:01:02We will help a whole new generation of entrepreneurs set up their own business.
0:01:06 > 0:01:10Now, 500 hopefuls will get the chance to pitch their ideas to Richard.
0:01:10 > 0:01:13What do you make of that? It's just brilliant.
0:01:13 > 0:01:15Each week he will pick the best three...
0:01:15 > 0:01:18How good is the idea, and do I believe that you can make it?
0:01:18 > 0:01:21..to put through their paces...
0:01:21 > 0:01:25Would I be right in saying you're overcompensating for some of your team?
0:01:25 > 0:01:27We can't run until we've learnt to crawl.
0:01:27 > 0:01:31Everything I have done is gone and nothing works.
0:01:31 > 0:01:34This is the dream.
0:01:34 > 0:01:39..before deciding who is good enough to win a once-in-a-lifetime investment.
0:01:39 > 0:01:41The business plan was pretty shonky.
0:01:41 > 0:01:45I thought we'd agreed that you would build a working proto-type.
0:01:45 > 0:01:48You are on a journey. I think you've come a long way,
0:01:48 > 0:01:51But that doesn't make a business. I'm not going to invest.
0:01:59 > 0:02:05An empty warehouse in East London is the home for Richard's expo.
0:02:05 > 0:02:09500 hopefuls will pitch to Richard and try to win his business backing.
0:02:10 > 0:02:12I go into that room excited
0:02:12 > 0:02:17because it is people who have got things that they care about and who are passionate.
0:02:17 > 0:02:20That is an exciting thing to be part of.
0:02:20 > 0:02:24From the hundreds he will see, Richard will only select the top three.
0:02:24 > 0:02:27It all comes down to their 60-second pitch.
0:02:28 > 0:02:33I want something that I can believe is going to have some positive effect
0:02:33 > 0:02:35on the people that set up the business,
0:02:35 > 0:02:38on the people on the receiving end of the business.
0:02:38 > 0:02:42I want something positive and successful as well.
0:02:42 > 0:02:47These start-ups know if they impress Richard, they will be on the fast-track to investment.
0:02:47 > 0:02:52With so much at stake, the prospect of pitching has sent some a little loopy.
0:02:52 > 0:02:54I'm obsessed with rubber ducks.
0:02:54 > 0:02:56Nama-nama-nama!
0:02:56 > 0:02:58It does sound a bit weird.
0:03:00 > 0:03:02We will make you money!
0:03:02 > 0:03:05LAUGHTER
0:03:05 > 0:03:06- Was I putting you off?- I don't know!
0:03:06 > 0:03:09SQUEAKING
0:03:09 > 0:03:13- We're very much the same as you Richard.- We're on the same path!
0:03:13 > 0:03:18OK! Moving on! Time for a nice cup of tea...with chocolate in it?
0:03:18 > 0:03:22I have been told I have to come and try your chocolate teas.
0:03:22 > 0:03:26- I made you one.- Perfect timing! This is...?- Peppermint and chocolate.
0:03:26 > 0:03:28I hope you like it.
0:03:29 > 0:03:33It's good. It is loose leaf tea with bits of chocolate that melt, right?
0:03:33 > 0:03:36Correct, Richard. Chocolate teas.
0:03:36 > 0:03:39I'm guessing you might be sisters.
0:03:39 > 0:03:40- We are, yeah.- And you are?
0:03:40 > 0:03:45- I'm Stella's boyfriend.- Cool! You are going to do it as a threesome, are you?
0:03:45 > 0:03:47I'm not going to go there!
0:03:47 > 0:03:52We started off just us two, but Andrew is a salesman.
0:03:52 > 0:03:58This will come down so much to the selling. Where will I buy it from?
0:03:58 > 0:04:02Initially, it will be local markets. We want to grow the brand and the name there.
0:04:02 > 0:04:07The name is brilliant given what it is. Have you got it trade marked?
0:04:07 > 0:04:08Not at the moment, no.
0:04:08 > 0:04:13If you are even half serious about it, tomorrow get yourself down to the trade markers
0:04:13 > 0:04:15and get the application in.
0:04:15 > 0:04:19If you want to make a chocolate tea business, get that name, Choclateas.
0:04:19 > 0:04:21Get it trade marked as quickly as you can.
0:04:21 > 0:04:24I'm taking my free sample with me.
0:04:24 > 0:04:26- Nice to meet you.- Well done!
0:04:26 > 0:04:28Even millionaires like a free sample!
0:04:28 > 0:04:31I hope Richard saw scope for our idea and business.
0:04:31 > 0:04:37- We really believe it is a really good company.- Yeah. - Fingers crossed!
0:04:37 > 0:04:41Whether they have done enough to bag investment is up to Richard.
0:04:41 > 0:04:44He's already off chatting to a load of Muppets. I mean puppets.
0:04:47 > 0:04:52Hartbeeps! Hello, hello. Hello.
0:04:52 > 0:04:53Who is this?
0:04:53 > 0:04:57- My hands have been dying to meet you! - I've been dying to meet them too.
0:04:57 > 0:05:01Start me from the top. What is your business?
0:05:01 > 0:05:07We produce really fun and funky music for babies and young children.
0:05:07 > 0:05:10- You're not selling any of these? - This is our brand.
0:05:10 > 0:05:11What is it that you are?
0:05:11 > 0:05:13- Music classes. - Got it!
0:05:13 > 0:05:17Educational music class. It is very difficult to explain to people.
0:05:17 > 0:05:21- I get it now. Does the music drive you nuts?- No.- Good answer!
0:05:21 > 0:05:23Just makes you high as a kite.
0:05:23 > 0:05:27You are like the Zumba of kiddy...
0:05:27 > 0:05:30Exactly. You've got it!
0:05:30 > 0:05:31I think he liked the brand,
0:05:31 > 0:05:36- and when he said you are the Zumba of what you do, children's music, he got it.- Yeah.- Straight away.
0:05:36 > 0:05:40He may have got it, but will he want it?
0:05:40 > 0:05:43To give him hand in deciding the stuffing from the stunning,
0:05:43 > 0:05:46Richard's brought along his entrepreneurial pals.
0:05:46 > 0:05:50Between them they have more experience of launching new products
0:05:50 > 0:05:53than you have had hot dinners.
0:05:53 > 0:05:55They are the eyes and the ears on the expo floor
0:05:55 > 0:05:59and winning them over could be a fast-track ticket to Richard's cash.
0:05:59 > 0:06:04Which could be a good thing because this week he plans on getting wasted.
0:06:04 > 0:06:06How alcoholic is that?
0:06:06 > 0:06:08Look, Richard! Wine sorbet!
0:06:09 > 0:06:12- I love wines and sorbets. - Nice!
0:06:12 > 0:06:15He's not the only one. Jo has it had too.
0:06:15 > 0:06:19- We are looking to sell cocktail kits on-line.- Can I try it?- Of course!
0:06:22 > 0:06:23OK, yeah.
0:06:23 > 0:06:25With Pimms? Awesome!
0:06:25 > 0:06:28Steady on, Richard. It's got booze in it.
0:06:28 > 0:06:31- Mmm. Oh my God, that is amazing! - Each serving is a shot of alcohol.
0:06:31 > 0:06:35- Everyone loves ice-cream. Everyone loves alcohol. - Specially you, eh, Jo?!
0:06:37 > 0:06:40- It's quite giddy if you have a big serving. - Giddy or drunk?!
0:06:40 > 0:06:44- In that one we've got cherry. - Alcohol, is that right?- Yeah.
0:06:44 > 0:06:46Has it got lots of alcohol in it?
0:06:46 > 0:06:4815%.
0:06:48 > 0:06:50OK.
0:06:50 > 0:06:51Happily.
0:06:54 > 0:06:55Ooh!
0:06:56 > 0:06:59Am I going to get drunk? Is that what is happening here?
0:06:59 > 0:07:02- That's what's happening, Richard. - Lovely to meet you.
0:07:02 > 0:07:03OK. She's finished.
0:07:03 > 0:07:05Would you like to try some Pimms before you go?
0:07:05 > 0:07:09One more, it would be rude not to. Oh, you lush!
0:07:09 > 0:07:12Am I drunk? I think it is starting to have an effect.
0:07:12 > 0:07:17Maybe. Nice moves, Dickie. He is loaded!
0:07:17 > 0:07:20Now completely leathered, but conscious of his sleek physique,
0:07:20 > 0:07:23Richard might be up for low calorie vino.
0:07:24 > 0:07:26We are Skinny Vines.
0:07:26 > 0:07:28We are a low-calorie wine business,
0:07:28 > 0:07:32with 25% lower calories than an average glass of wine...
0:07:32 > 0:07:33..that still takes great.
0:07:33 > 0:07:39We have been giving out samples to all the other competitors so they can slur their words.
0:07:41 > 0:07:45I think it's Richard who'll be slurring!
0:07:45 > 0:07:49I wouldn't know that was any less calorie than a regular wine.
0:07:49 > 0:07:53How will it be made? And where will it be sold?
0:07:53 > 0:07:56We source high quality base wine.
0:07:56 > 0:08:00We pass it through a filter by way of reverse osmosis.
0:08:00 > 0:08:01That takes away the calories.
0:08:01 > 0:08:06- In this country?- New Zealand. - Where's the consumer going to buy it?
0:08:06 > 0:08:13Ideally, our vision is to walk into any Tesco any Sainsbury's and buy a full range of Skinny Vines.
0:08:13 > 0:08:17So many businesses worry about marketing, when actually what you worry about is selling.
0:08:17 > 0:08:24It is about how you get the listings in the big wine chains and supermarkets.
0:08:24 > 0:08:25Who is doing that?
0:08:25 > 0:08:28- We all are, currently, I guess.- Yep.
0:08:28 > 0:08:31Good. By the way, this is all positive.
0:08:31 > 0:08:36I just need to know there is someone with that fire in their belly to get out there and sell this.
0:08:36 > 0:08:41That is the life blood of any business. OK? Good to meet you. It's delicious!
0:08:43 > 0:08:46Richard, what will your mother think of all this drinking?
0:08:46 > 0:08:49We will have to stage an intervention. There she is. Hi, Mum!
0:08:49 > 0:08:52From mums with drunk sons, to sons with inventive mums,
0:08:52 > 0:08:58Grace has found one son who's brought his mum and a product that she thinks is worth backing.
0:08:58 > 0:09:00A portable baby pen.
0:09:00 > 0:09:03But can baby-faced William give birth to a winning pitch?
0:09:03 > 0:09:05It is my mum's company.
0:09:05 > 0:09:07Right.
0:09:07 > 0:09:09She has gone for a wander around the stalls.
0:09:09 > 0:09:12He looks terrified!
0:09:12 > 0:09:14You're on the spot then!
0:09:14 > 0:09:15Sell, my son.
0:09:15 > 0:09:19It is all about a safe space for a baby
0:09:19 > 0:09:22that you can leave, pick up with one arm.
0:09:22 > 0:09:27It folds as you pick it up, and you can keep the baby in one arm,
0:09:27 > 0:09:29carry the play pen in the other.
0:09:30 > 0:09:32Is this your mum?
0:09:32 > 0:09:33Yes, it is.
0:09:33 > 0:09:39Hello! Sorry, I have got a handful of peanuts as a sample from someone I have just collected.
0:09:39 > 0:09:42But has she got the nuts for the pitch?
0:09:42 > 0:09:46This is very much a working model so you can see how it works.
0:09:46 > 0:09:50The basic concept is for people who are busy looking after their children,
0:09:50 > 0:09:53and sometimes they need a safe place to put them down.
0:09:53 > 0:09:56Is it very portable as well, in that it concertinas?
0:09:56 > 0:10:00You can do it while you're holding a baby.
0:10:00 > 0:10:04This is a really good idea. I can see there is a need for this.
0:10:04 > 0:10:09This is fantastic also if you are travelling or going to granny's house for the day
0:10:09 > 0:10:11and you just want something portable.
0:10:11 > 0:10:13It is a really, really strong idea.
0:10:13 > 0:10:15Mother and son - what a team!
0:10:15 > 0:10:18I am hoping that she doesn't use him to demonstrate the play pen!
0:10:18 > 0:10:20But there are plenty of other young guns here
0:10:20 > 0:10:22who have left their mums at home.
0:10:22 > 0:10:25This is actually the second business that I've, er, started up.
0:10:25 > 0:10:28I founded it in my dorm room at my university...
0:10:28 > 0:10:31We're both students, third-years, at Loughborough University.
0:10:31 > 0:10:35We're Young Ones, we're premium suppliers in the whole of the UK.
0:10:35 > 0:10:38What I do is, I design and sort innovative products
0:10:38 > 0:10:40and take them to market.
0:10:40 > 0:10:43- And you are how old? - I've just turned 18.
0:10:43 > 0:10:44- Congratulations.- Thank you!
0:10:44 > 0:10:48Oh, Felicity! Get the mistletoe!
0:10:48 > 0:10:52With only three places left and no-one on his short list yet,
0:10:52 > 0:10:55Richard calls in the experts to sort the hot tickets
0:10:55 > 0:10:57from the cold turkeys.
0:10:57 > 0:10:59What's been everyone's top ideas today?
0:10:59 > 0:11:02- The portable play pen. - Yep.- The idea's sound,
0:11:02 > 0:11:06- it's patented, the technology... - Yep.
0:11:06 > 0:11:08..and the product idea absolutely stacks up.
0:11:08 > 0:11:13She literally... It is a prototype which she knocked up for this show.
0:11:13 > 0:11:16- Oh, so it's a prototype? - Yeah, it's not...
0:11:16 > 0:11:17- It's not the finished article. - Right.
0:11:17 > 0:11:20I think one of the consistent things that I saw is that
0:11:20 > 0:11:23every single one of them was passionate about their business
0:11:23 > 0:11:25- and their product and their idea. - Yeah.
0:11:25 > 0:11:28Wicked. Thank you so much, guys.
0:11:28 > 0:11:31- Cheers, Richard.- Little team hug before we go...?
0:11:31 > 0:11:32He's not!
0:11:32 > 0:11:34Oh, no, he is!
0:11:34 > 0:11:37That's the boozy sorbet for you right there!
0:11:37 > 0:11:39THEY ALL LAUGH
0:11:40 > 0:11:44Richard has just a few hours left to pick his final three,
0:11:44 > 0:11:47so he's out on the prowl once again.
0:11:47 > 0:11:49These two think they've got it in the bag.
0:11:49 > 0:11:52That's James on the left, being helped by James on the right.
0:11:52 > 0:11:55That's not going to be confusing at all(!)
0:11:55 > 0:11:57Nice blazers, boys!
0:11:57 > 0:12:00- Hi, boys, I'm Richard. - James, nice to meet you.
0:12:00 > 0:12:01- How's it going?- Hi, James.
0:12:01 > 0:12:04- Tell me about it - what are we doing? - It's called Elephant Branded, only
0:12:04 > 0:12:06launched in the UK three months ago.
0:12:06 > 0:12:09We get local people in Africa And Asia to hand-make
0:12:09 > 0:12:11products from locally-recycled material.
0:12:11 > 0:12:15- This bag, made in Cambodia out of recycled cement bags.- Yep.
0:12:15 > 0:12:17We also have wallets and purses.
0:12:17 > 0:12:19It's one for one, so for every bag we sell,
0:12:19 > 0:12:22we donate a school kit back to a child in Africa or Asia.
0:12:22 > 0:12:23People know where it came from, the
0:12:23 > 0:12:27- difference it makes to somebody's life by producing it.- Yeah.
0:12:27 > 0:12:30I'm loving the ethics, that's totally in our sweet spot.
0:12:30 > 0:12:33- Any idea of numbers?- We can only produce 500 units a month
0:12:33 > 0:12:34at the moment - every month we sell out.
0:12:34 > 0:12:37We're currently on a waiting list programme.
0:12:37 > 0:12:39I'm trying to get my head round the scalability of it, though.
0:12:39 > 0:12:41OK. We want to use the same principles
0:12:41 > 0:12:43- as in our little co-operative in Cambodia...- Yeah.
0:12:43 > 0:12:46but apply those principles to new locations.
0:12:46 > 0:12:49Is this your full-time thing or something you do on the side?
0:12:49 > 0:12:52No, we're both at the University of Bath, studying architecture.
0:12:52 > 0:12:55- Yeah.- But it's sort of taken off,
0:12:55 > 0:12:57and hopefully it will be...
0:12:57 > 0:12:59What would I pay you to buy it as the punter?
0:12:59 > 0:13:01OK, so, that is our most expensive product,
0:13:01 > 0:13:03which is £27.99.
0:13:03 > 0:13:06And our wallets and purses are £12.99.
0:13:06 > 0:13:08- Well done, boys. Nice to meet you. - Thank you very much.
0:13:08 > 0:13:12It's a quasi social enterprise. He's partly in it for the money,
0:13:12 > 0:13:14he's partly in it to do good -
0:13:14 > 0:13:16he's my kind of entrepreneur, quite frankly.
0:13:16 > 0:13:20He's impressed with Elephant Branded, but there's been
0:13:20 > 0:13:22plenty of white elephants
0:13:22 > 0:13:25in the hundreds of other pitches he's heard.
0:13:25 > 0:13:27Porridge Power, yes!
0:13:27 > 0:13:29It's like a word search, but where it differs,
0:13:29 > 0:13:31there's only one word to find in the whole thing.
0:13:31 > 0:13:33Open up the lid - need to be sick...
0:13:36 > 0:13:38- We want to be a shop and cafe... - Right.
0:13:38 > 0:13:41- ..where dogs and humans can kind of dine together.- Yeah.
0:13:41 > 0:13:44We're talking bubble gum-flavoured chicken, berry-flavoured,
0:13:44 > 0:13:47- mango-flavoured chicken... - It's an awful idea.
0:13:48 > 0:13:52Richard's heard hundreds of pitches from some of Britain's
0:13:52 > 0:13:54finest start-up talent. Like all good things, though,
0:13:54 > 0:13:57their expo must end.
0:13:57 > 0:13:59OK, ladies and gentlemen, I'm afraid pitching is over!
0:13:59 > 0:14:01HOOTER SOUNDS
0:14:01 > 0:14:03But I want to say a massive, massive thank you
0:14:03 > 0:14:05to everyone that's come down.
0:14:05 > 0:14:09It's been for me, personally, an amazing, exciting experience.
0:14:09 > 0:14:12Every idea in this room has had serious merit.
0:14:12 > 0:14:15There isn't a person in this room that can't walk out
0:14:15 > 0:14:16thinking that they definitely could make it.
0:14:16 > 0:14:19A massive thank you to everyone for coming down,
0:14:19 > 0:14:22and a bit round of applause for everyone in the room.
0:14:22 > 0:14:24EVERYONE APPLAUDS
0:14:36 > 0:14:39As the expo hall empties, these aspiring entrepreneurs
0:14:39 > 0:14:42all hope they'll be on Richard's hot list.
0:14:44 > 0:14:47For Richard, it's going to be a long night -
0:14:47 > 0:14:50picking his final three is not going to be easy.
0:14:50 > 0:14:53The reality is, there's no way at all you can fund all of them.
0:14:53 > 0:14:57So, from the 500, I'm getting down to a few.
0:14:57 > 0:15:00I've got my board over there that's got my favourites on so far,
0:15:00 > 0:15:02so I'm just having one last look.
0:15:02 > 0:15:05I don't want to miss a single person.
0:15:10 > 0:15:13I've got to get my last three, and it's so difficult.
0:15:26 > 0:15:27It's decision day for Richard.
0:15:27 > 0:15:30From the 500 entrepreneurs
0:15:30 > 0:15:33he's seen at the expo, he's already backed 15,
0:15:33 > 0:15:36with up to £5,000 each in seed capital.
0:15:36 > 0:15:38He's only got three places left.
0:15:38 > 0:15:42I can give them up to £5,000 to kick start the business.
0:15:42 > 0:15:45That's what seed capital is all about.
0:15:48 > 0:15:51But with over 400 ideas still in the offing,
0:15:51 > 0:15:53who's he going to pick?
0:15:56 > 0:16:00First up it's architecture student, James,
0:16:00 > 0:16:04and his ethical bag company, Elephant Branded.
0:16:04 > 0:16:07James met business partner, Tim,
0:16:07 > 0:16:09just a few months ago at Bath University.
0:16:09 > 0:16:12I did a course called ethical marketing,
0:16:12 > 0:16:14and at the end of that lecture,
0:16:14 > 0:16:17James got up and did his bit about Elephant Branded.
0:16:17 > 0:16:20It was a bit cheesy, but the rest is history.
0:16:20 > 0:16:22Because there's only two of us
0:16:22 > 0:16:25and it's going so rapidly, we do need help.
0:16:25 > 0:16:28My housemates, I've got to give them quite a lot of respect,
0:16:28 > 0:16:30especially sometimes when we have
0:16:30 > 0:16:33in our living room, I don't know, 600 bags,
0:16:33 > 0:16:36that have to go out the next day,
0:16:36 > 0:16:38and we all muck in in getting them out.
0:16:39 > 0:16:41I think we see far too much of each other.
0:16:41 > 0:16:44- Definitely too much of each other! - I've seen James more
0:16:44 > 0:16:46than my girlfriend in the last couple of months,
0:16:46 > 0:16:47which is always a worrying sign!
0:16:47 > 0:16:50I think we both have different skills sets.
0:16:50 > 0:16:52I'm more ideas,
0:16:52 > 0:16:55and Tim brings me back and says, "No, we can't do that!"
0:16:55 > 0:16:57James is a bit more of a dreamer, aims high.
0:16:57 > 0:17:00Which is always important. Never knock that.
0:17:00 > 0:17:01But I'm much more of a cynic.
0:17:04 > 0:17:08Is there a way to make money out of this as well as doing good?
0:17:08 > 0:17:11We do do a lot of good, but we do make a profit out of it.
0:17:11 > 0:17:14- Yeah, and I think that's great. - We have a good margin.
0:17:14 > 0:17:15From what I remember,
0:17:15 > 0:17:19you're at college at the moment, training to be an architect?
0:17:19 > 0:17:21I think architecture has given me the skills
0:17:21 > 0:17:22to be able to set it up.
0:17:22 > 0:17:24To be able to deal with marketing and branding,
0:17:24 > 0:17:26and to be able to think holistically,
0:17:26 > 0:17:28- but also in the details.- Yeah.
0:17:28 > 0:17:30What I would like to do long term is this, really.
0:17:30 > 0:17:32How much money is it you're asking for at this stage,
0:17:32 > 0:17:34and what would you use it for?
0:17:35 > 0:17:37We'd be looking for about £3,700.
0:17:37 > 0:17:39Because we have so much demand,
0:17:39 > 0:17:42I want to scale, basically, and use the same model
0:17:42 > 0:17:43that we used in Cambodia,
0:17:43 > 0:17:46but apply it to a new enterprise in Uganda.
0:17:46 > 0:17:48How about...I'll do it for £3,500 at this stage.
0:17:48 > 0:17:50- Yeah.- You can work with that?
0:17:50 > 0:17:52Yeah, I'm sure we can.
0:17:52 > 0:17:54I need to see...
0:17:54 > 0:17:56sales, you know? How is it selling?
0:17:56 > 0:17:58And what I especially love is if that money
0:17:58 > 0:18:00is going to go directly to change,
0:18:00 > 0:18:04to bring on Uganda communities.
0:18:04 > 0:18:06That's a brilliant sort of thing,
0:18:06 > 0:18:08to understand what the money is going for.
0:18:08 > 0:18:11- So delighted to put it in for that. OK. All right.- Thank you very much!
0:18:11 > 0:18:13- Done!- Pleasure.
0:18:13 > 0:18:15Absolutely thrilled.
0:18:15 > 0:18:16Over the moon, as it were!
0:18:16 > 0:18:19One down, two to go.
0:18:19 > 0:18:21This is no time to call your mum, Richard!
0:18:21 > 0:18:24Ah, it's his next entrepreneur, Catherine,
0:18:24 > 0:18:26with her portable baby unit.
0:18:26 > 0:18:28- 'Hello?'- Catherine?
0:18:28 > 0:18:29Hello, it's really good to talk to you.
0:18:29 > 0:18:32Welcome to Jersey,
0:18:32 > 0:18:35where millionaires come to dodge their taxes,
0:18:35 > 0:18:36and cows make lovely cream.
0:18:38 > 0:18:43It's also home to mum of five, Catherine Curtis.
0:18:43 > 0:18:50I started developing this idea, this concept, in 2007.
0:18:50 > 0:18:53She might not be a millionaire yet, but a girl can dream.
0:18:53 > 0:18:57I have dreamt about this, and lived with it, day after day.
0:18:57 > 0:18:59Occasionally I have thought,
0:18:59 > 0:19:03"Why am I spending so much time thinking about this?"
0:19:03 > 0:19:05With Richard's help,
0:19:05 > 0:19:09she wants her portable baby playpen to fly the nest.
0:19:09 > 0:19:13I have to say, just talking to my friends who have got children,
0:19:13 > 0:19:16the idea of a portable playpen really was sort of
0:19:16 > 0:19:19getting big double thumbs up from everyone.
0:19:19 > 0:19:20Great!
0:19:20 > 0:19:23I would be prepared to put up £3,000.
0:19:23 > 0:19:26OK, that sounds very good to me!
0:19:26 > 0:19:30To go specifically to getting that manufacturer
0:19:30 > 0:19:31that's signed up to make it,
0:19:31 > 0:19:34some retailers that are up for stocking it.
0:19:34 > 0:19:36- Yeah, OK, great.- 'Brilliant.'
0:19:36 > 0:19:38Just one place left,
0:19:38 > 0:19:39but who's it going to be?
0:19:41 > 0:19:46It's Skinny Vines, with their low calorie booze!
0:19:46 > 0:19:47- Hi!- Hi!
0:19:47 > 0:19:52Meet the Kiwis from Down Under, Nicole, Logan and Tania.
0:19:52 > 0:19:55We are Skinny Vines.
0:19:55 > 0:19:58Our story kind of tells a tale of three friends
0:19:58 > 0:20:00who had an idea at the pub one night.
0:20:00 > 0:20:03We tend to spend quite a bit of our time at the pub.
0:20:05 > 0:20:09They're willing to take that leap of faith, give up their day jobs,
0:20:09 > 0:20:11and really sell this wine that they believe so much in.
0:20:11 > 0:20:14In ten or 15 years time, I'm hoping
0:20:14 > 0:20:18we'll be the number one UK low calorie wine on the shelf.
0:20:18 > 0:20:20Logan is our voice of reason.
0:20:20 > 0:20:22Nicole and I would like a jet
0:20:22 > 0:20:25and all that kind of stuff, and Logan grounds us.
0:20:28 > 0:20:32So, tell me, how's business?
0:20:32 > 0:20:33You asked a really good question,
0:20:33 > 0:20:35who's going to be the sales person in the UK.
0:20:35 > 0:20:37- I'm putting my hand up. - Good for you!
0:20:37 > 0:20:40And I love the idea of surrounding yourself
0:20:40 > 0:20:42by people who have got the experience.
0:20:42 > 0:20:43That's just a brilliant idea.
0:20:43 > 0:20:45For years I've been talking about
0:20:45 > 0:20:47someone's got to do a low calorie wine,
0:20:47 > 0:20:51so it was really exciting for me to come across you guys,
0:20:51 > 0:20:52It exists. You've already got it.
0:20:54 > 0:20:57So I definitely want to back you guys for the next stage.
0:20:57 > 0:20:59Yes! Amazing.
0:20:59 > 0:21:03I'm excited by the team, I'm excited by the product,
0:21:03 > 0:21:05I'm excited by the opportunity.
0:21:05 > 0:21:07It's now about real confirmation
0:21:07 > 0:21:09- of retailer interest.- Yeah.
0:21:09 > 0:21:13I will want to understand the robustness of the supply chain.
0:21:13 > 0:21:17To make sure that it's copper-bottomed as a business.
0:21:17 > 0:21:19- Awesome, thank you! - Yeah, well, thank you.
0:21:19 > 0:21:21- Thanks again for coming in. - Thank you.- We'll speak soon.
0:21:21 > 0:21:22- Good luck.- Bye!
0:21:22 > 0:21:25He just gave us such positive feedback, as well.
0:21:25 > 0:21:28He totally understands what we're trying to do,
0:21:28 > 0:21:30and he believes in the product, the brand, in us.
0:21:30 > 0:21:32It was just such an amazing experience.
0:21:32 > 0:21:34It's all fitting into place.
0:21:34 > 0:21:36I'm really excited about the businesses this week.
0:21:36 > 0:21:39They're all different, but they have something in common,
0:21:39 > 0:21:40which is that they're very positive.
0:21:40 > 0:21:42Success!
0:21:42 > 0:21:44We've got ethically made accessories,
0:21:44 > 0:21:47we've got wine being made more healthy,
0:21:47 > 0:21:49and then we've got a product for a mum
0:21:49 > 0:21:51to move her baby round the house more safely.
0:21:51 > 0:21:54That's amazing! I'm so happy!
0:21:54 > 0:21:58Can he this turn those good ideas into a real business?
0:22:02 > 0:22:03Richard wants to see sales,
0:22:03 > 0:22:06so, taking the elephant by the tusk,
0:22:06 > 0:22:08the boys are flogging their bags in a trendy market.
0:22:08 > 0:22:10See, it's got a pocket inside, a pocket on that side,
0:22:10 > 0:22:11and one at the back as well.
0:22:11 > 0:22:12We've got yellow zips,
0:22:12 > 0:22:15slightly more fluorescent zips down there.
0:22:15 > 0:22:17While James is working,
0:22:17 > 0:22:19Tim has other things on his mind.
0:22:19 > 0:22:21She was a bit of a cougar, really.
0:22:21 > 0:22:24Very classy, business lady,
0:22:24 > 0:22:27and I've got a bit of a soft spot for classy business ladies.
0:22:27 > 0:22:28COUGAR ROARS
0:22:28 > 0:22:31Yeah, maybe your imagination is running wild there!
0:22:33 > 0:22:36There is a stampede! It must be down to their market technique.
0:22:36 > 0:22:40- HE ADOPTS COCKNEY ACCENT - Apples and pears, innit?
0:22:40 > 0:22:43One of those, one of those, everyone's a winner.
0:22:43 > 0:22:44That was so bad!
0:22:44 > 0:22:47To celebrate, James skips like a gazelle.
0:22:47 > 0:22:50Watch out for any more cougars!
0:22:51 > 0:22:53Having cracked the city,
0:22:53 > 0:22:55the boys try their luck with the toffs in the country.
0:22:55 > 0:22:58Thanks! Gosh, look at that, proud owner of a new recycled bag.
0:22:58 > 0:22:59Fabulous!
0:22:59 > 0:23:02- Brilliant! Thank you. - Thank you very much!
0:23:02 > 0:23:05But Tim is struggling with his customer service.
0:23:05 > 0:23:08Yeah, we have wallets, purses. We have other stuff.
0:23:09 > 0:23:10Yeah, we have, all around the UK.
0:23:18 > 0:23:20Have your opinion. I don't know what you want me to say.
0:23:20 > 0:23:22Just a bit of "customer feedback."
0:23:22 > 0:23:24She doesn't like the bags.
0:23:24 > 0:23:28What's the point? It's a waste of breath.
0:23:28 > 0:23:29Just go and ride a horse!
0:23:32 > 0:23:35Also keen to show she can sell is Nicole.
0:23:35 > 0:23:37Not leaving anything to chance,
0:23:37 > 0:23:38she's wangled a meeting with
0:23:38 > 0:23:41Richard's business partner and sales guru, Adam.
0:23:41 > 0:23:43- Are you nervous? - I'm nervous. Stressed.
0:23:43 > 0:23:46Because it's the first thing I've done by myself without you guys.
0:23:46 > 0:23:48Do you want to go over the questions?
0:23:48 > 0:23:50Yeah, so I've got it fresh in my head.
0:23:50 > 0:23:54We have committed so much to this over the past two years,
0:23:54 > 0:23:57so to get a sale is crucial.
0:23:57 > 0:23:59And for me to be the face of our sales is huge,
0:23:59 > 0:24:02and it's a lot of pressure.
0:24:02 > 0:24:06I was just wondering if maybe you could tell me a bit about
0:24:06 > 0:24:09how you went from that point of having a product
0:24:09 > 0:24:11and then getting the first sale?
0:24:11 > 0:24:15We decided we would sell into little, independent stores,
0:24:15 > 0:24:18cafes and sandwich bars, and coffee shops. That sort of thing,
0:24:18 > 0:24:20rather than supermarkets, at first.
0:24:20 > 0:24:23The most important thing was getting people to try the product.
0:24:23 > 0:24:26We're at the disadvantage where we don't have the stock,
0:24:26 > 0:24:28to get it out there and get people tasting it.
0:24:28 > 0:24:29We're more the opposite.
0:24:29 > 0:24:30We've got very few samples,
0:24:30 > 0:24:32they cost us a lot of money to make,
0:24:32 > 0:24:34so we're very careful with who tastes it.
0:24:34 > 0:24:39The simple best way to get people to believe in you is for them to try it.
0:24:39 > 0:24:42With no stock for buyers to sample,
0:24:42 > 0:24:45their business could end up corked before it starts.
0:24:45 > 0:24:48The team gets together to make a plan.
0:24:48 > 0:24:52Keen to prove to Richard they're worthy of further investment,
0:24:52 > 0:24:56they've flown over fourth member of their team, wine expert, Steve.
0:24:56 > 0:24:58The four of us are together!
0:24:58 > 0:25:01- The four of us!- This is weird! - It's very weird!
0:25:01 > 0:25:05The key thing that came out of the meeting was,
0:25:05 > 0:25:08I explained the fact that our samples are so expensive to make,
0:25:08 > 0:25:10we only have so few here, and the main message was
0:25:10 > 0:25:13you need to find a way to get those samples made and get them over here.
0:25:13 > 0:25:18Not to be a damper on the idea of bigger volume,
0:25:18 > 0:25:19but how much is that going to cost?
0:25:19 > 0:25:21£6-7,000 easy.
0:25:21 > 0:25:24Hang on, haven't you just spent a fortune flying Steve over?!
0:25:24 > 0:25:26How many samples do we have left?
0:25:26 > 0:25:28- Eight?- Maybe eight bottles.
0:25:28 > 0:25:31We've just got to make sure every time we talk to someone,
0:25:31 > 0:25:34we're making a bit of noise for the product.
0:25:34 > 0:25:37We don't have the samples to lead with some of these places,
0:25:37 > 0:25:41but start getting that feedback and building the interest.
0:25:41 > 0:25:43Let's get 'em out there now.
0:25:43 > 0:25:45The Skinnies need to plump up their order book,
0:25:45 > 0:25:49but without samples, are they plonkers to even try?
0:25:49 > 0:25:51- Can I taste it? - No, you can't taste it!
0:25:51 > 0:25:53We've only got five bottles left!
0:25:53 > 0:25:56I can't carry anything until we've tasted it.
0:25:56 > 0:25:58- Yeah.- That would be important.
0:25:58 > 0:25:59- Nicole.- Hi, Nicole. - Nice to meet you.
0:25:59 > 0:26:03We need to taste the wine, most importantly.
0:26:03 > 0:26:05For us, tasting the wine is hugely significant.
0:26:05 > 0:26:08We don't have large amounts of this wine.
0:26:08 > 0:26:10I'm so sick of going to meetings and saying,
0:26:10 > 0:26:12"I'm sorry, you can't taste it."
0:26:17 > 0:26:20OK, so that's two of our teams, pounding the streets,
0:26:20 > 0:26:22trying to drum up business.
0:26:22 > 0:26:26Is Catherine, of Stumpydog fame, doing the same over in Jersey?
0:26:26 > 0:26:31No, she just seems to be staring at her phone.
0:26:31 > 0:26:34Unsure of how to stretch Richard's cash to get her business to Blighty,
0:26:34 > 0:26:37Catherine does the only sensible thing,
0:26:37 > 0:26:40and asks her millionaire mentor for more money.
0:26:40 > 0:26:41This will be interesting.
0:26:41 > 0:26:43Hello.
0:26:43 > 0:26:44What's going on?
0:26:44 > 0:26:48One thing I wanted to check with you about
0:26:48 > 0:26:50was the funding you've put in,
0:26:50 > 0:26:55because it would be better for me if I could have £5,000.
0:26:55 > 0:26:57Talk me through what the money would be spent on?
0:26:57 > 0:26:59Arranging to go and see all the retailers.
0:26:59 > 0:27:04Every time I fly to England, it costs over £500.
0:27:04 > 0:27:05Really?
0:27:05 > 0:27:08"Yeah. There's two of us going."
0:27:08 > 0:27:12For me to put in money for travel and costs isn't where I want to be.
0:27:12 > 0:27:16I'm about investing in the thing that'll create the long-term value.
0:27:16 > 0:27:18So, I can't fund that, I'm afraid.
0:27:18 > 0:27:20That went well(!)
0:27:22 > 0:27:24With no more money on offer from Richard,
0:27:24 > 0:27:28Catherine stumps up the cash herself and heads off for her first meeting
0:27:28 > 0:27:31with a major player in the baby market.
0:27:31 > 0:27:34Just one small problem. She's not there.
0:27:37 > 0:27:40Oh, she's here! Look! 45 minutes late.
0:27:40 > 0:27:41Hi.
0:27:41 > 0:27:44- Hi. Is it Katie?- It is, yes.
0:27:44 > 0:27:46And they've already read her pitch.
0:27:46 > 0:27:47Time to wow 'em, Cathy!
0:27:47 > 0:27:51Do you want to ask me some questions about it?
0:27:51 > 0:27:53What are you thinking, as a recommended retail price?
0:27:53 > 0:27:57I was thinking it would probably somewhere around £100.
0:27:57 > 0:28:01But I'm hoping to not to go into manufacturing,
0:28:01 > 0:28:04we'd prefer to arrange a licensing deal.
0:28:09 > 0:28:12This is too painful, I can't bear to watch, I've got to go.
0:28:12 > 0:28:16Hoping to help Catherine polish her patter is retail guru Grace.
0:28:16 > 0:28:20She watches from a safe distance. What did she think?
0:28:20 > 0:28:22She wasn't in control. There was no authority.
0:28:22 > 0:28:26She came across quite nervous.
0:28:26 > 0:28:29She was late. Why was she late?
0:28:29 > 0:28:34Not a good presentation at all. At all. At all, at all, at all.
0:28:35 > 0:28:38Oof, life's a "pitch".
0:28:40 > 0:28:43And she's not the only one with problems.
0:28:43 > 0:28:45James, from Elephant Branded,
0:28:45 > 0:28:48should be booking flights to see a supplier in Uganda.
0:28:48 > 0:28:50But it seems he's quite keen to make a detour.
0:28:50 > 0:28:55I think I might book this flight to Hong Kong on the Monday.
0:28:55 > 0:28:58And then that will get me into Hong Kong
0:28:58 > 0:29:00for the evening of Tuesday.
0:29:00 > 0:29:03What would you say, out of interest, if Richard said,
0:29:03 > 0:29:04"Why are you going to Hong Kong?"
0:29:04 > 0:29:07We need to work what we have in Cambodia at the moment.
0:29:07 > 0:29:09We have a wicked relationship with them.
0:29:09 > 0:29:15Honestly, I think you'll come across as a bit of bull, if I'm honest.
0:29:15 > 0:29:17I think you need to be honest.
0:29:17 > 0:29:20That leaves me in an impossible situation, what can I do?
0:29:20 > 0:29:22I don't know.
0:29:22 > 0:29:23Time to come clean, James.
0:29:23 > 0:29:26So, my other commitment in Hong Kong,
0:29:26 > 0:29:29which again was organised a long time ago, before this,
0:29:29 > 0:29:35is that I will be working, doing an architecture thing in Hong Kong.
0:29:35 > 0:29:36Busted!
0:29:36 > 0:29:41Turns out James is spending four of the next six weeks
0:29:41 > 0:29:43doing his "architecture thing" in Hong Kong.
0:29:43 > 0:29:46He's leaving Tim to man the fort alone.
0:29:47 > 0:29:51After that bombshell, James is feeling like a bit of a Nelly.
0:29:51 > 0:29:55It's time to fess up to Mufasa, sorry, I mean Richard.
0:29:55 > 0:29:57Very scared.
0:29:57 > 0:29:59I think it should be OK.
0:29:59 > 0:30:02It'll be all right.
0:30:02 > 0:30:06I've got my lucky boxers on. Always work wonders.
0:30:06 > 0:30:09It's time for the Elephants to take a step into the lion's den.
0:30:09 > 0:30:12- Hello, boys.- Hello. How's it going, mate. Good to see you.
0:30:12 > 0:30:14This is Tim, my business partner.
0:30:14 > 0:30:16- Haven't we met before? - No, we haven't.- No? OK.
0:30:16 > 0:30:19Another piece of the jigsaw.
0:30:19 > 0:30:21We feel it's important that you know that,
0:30:21 > 0:30:23if you give us a call in two weeks' time,
0:30:23 > 0:30:25I might possibly be out in Asia.
0:30:25 > 0:30:30I had a commitment with doing a month of architecture in Hong Kong,
0:30:30 > 0:30:34with the idea that I would work during the week,
0:30:34 > 0:30:37and then take weeks out to go to Cambodia,
0:30:37 > 0:30:39as, obviously, that's our nearest supply chain.
0:30:39 > 0:30:41We felt it was important to come and see you,
0:30:41 > 0:30:44because we want to be as open and clear and transparent as possible.
0:30:44 > 0:30:48Yeah. The most important thing in business is trust.
0:30:48 > 0:30:50You get trust by being honest and open.
0:30:50 > 0:30:53You don't work for me, you work for yourselves.
0:30:53 > 0:30:54You're your own bosses.
0:30:54 > 0:30:59So what do you with your time is absolutely your business, not mine.
0:30:59 > 0:31:02That's nice, everything out in the open. Crack on, boys.
0:31:02 > 0:31:06I, in December, applied for a graduate job.
0:31:06 > 0:31:08- And I got it.- Right.
0:31:08 > 0:31:09Uh-oh.
0:31:09 > 0:31:12But I absolutely love Elephant Branded.
0:31:12 > 0:31:16I would love to say to you I'd jack it all in and run with it,
0:31:16 > 0:31:17but we don't take a salary.
0:31:17 > 0:31:19We don't have...
0:31:19 > 0:31:22I need somewhere to live. This is where, actually, it becomes a risk.
0:31:22 > 0:31:25- This is where it bites, for sure.- The real world suddenly hits.- It does.
0:31:25 > 0:31:28Don't look to me to validate which choices you make,
0:31:28 > 0:31:32that's a big life decision. But you've got to choose.
0:31:32 > 0:31:34All I ask is this.
0:31:34 > 0:31:37Once you know whether you want to do it or not, let me know.
0:31:37 > 0:31:39- Thank you very much. - Thank you very much, cool.
0:31:39 > 0:31:42The biggest question will ultimately come down to,
0:31:42 > 0:31:45what is it that they want? Do they want to do it or not?
0:31:45 > 0:31:48If they can't answer that, then I can't invest.
0:31:48 > 0:31:50I have something that's very concrete
0:31:50 > 0:31:53and a very notable, obvious opportunity.
0:31:53 > 0:31:57But, actually, there's a huge amount of opportunities that you have
0:31:57 > 0:31:59that will also have to be parked.
0:31:59 > 0:32:05I think we literally need to sit down and actually just sleep on it.
0:32:05 > 0:32:06Yeah.
0:32:06 > 0:32:09Nicole's also in London to see Richard.
0:32:09 > 0:32:11He's got a surprise for her,
0:32:11 > 0:32:13and he's asked her to bring a bottle of their precious wine.
0:32:13 > 0:32:17Don't look so nervous, dear, it's only Richard.
0:32:17 > 0:32:19And his friend, Richard.
0:32:19 > 0:32:22You're going to meet a business today called Skinny Vines.
0:32:22 > 0:32:24Their idea is low-calorie wine.
0:32:24 > 0:32:27I like their name, Skinny Wines.
0:32:27 > 0:32:28It works, don't you think?
0:32:28 > 0:32:31Skinny Wines? He's already renamed it, what a maverick!
0:32:31 > 0:32:35You get less drunk and less fat, but it still tastes delicious.
0:32:35 > 0:32:37I'll definitely buy some.
0:32:37 > 0:32:39Result, he's not even tried it.
0:32:40 > 0:32:44I feel worried pretty much every time I meet with Richard
0:32:44 > 0:32:46because, if he doesn't believe in me as a sales person,
0:32:46 > 0:32:48he's not going to invest in us.
0:32:50 > 0:32:51Nicole. Hello, hello.
0:32:51 > 0:32:54- Hi!- Lovely to see you. - You too. Nicole.
0:32:54 > 0:32:57- Nice to meet you. Richard, nice to see you again.- Likewise.
0:32:57 > 0:32:59- Grab a seat.- Thank you.
0:32:59 > 0:33:02So this is the mystery guest.
0:33:02 > 0:33:04Two Richards for the price of one here.
0:33:04 > 0:33:06- Very nice. - Your business is about going up
0:33:06 > 0:33:10against some really big, established companies.
0:33:10 > 0:33:13And Sir Richard, more than any other entrepreneur,
0:33:13 > 0:33:16has taken on big businesses, and won.
0:33:16 > 0:33:18It's an opportunity to pick his brains on how to go about it.
0:33:18 > 0:33:22- Right. - Plus, he's got a big wine company,
0:33:22 > 0:33:25- so it is definitely worth getting him to try some.- Brilliant.
0:33:25 > 0:33:26OK.
0:33:26 > 0:33:29- I have a bottle here for us to taste.- Perfect.
0:33:29 > 0:33:32Finally, someone gets to drink it.
0:33:32 > 0:33:33Could people tell the difference?
0:33:33 > 0:33:36We have compared it with other low-calorie wines,
0:33:36 > 0:33:39with other Sauvignon Blancs, without lower alcohol,
0:33:39 > 0:33:42and the feedback is it tastes as good.
0:33:42 > 0:33:46- Good luck.- Cheers.- A lovely idea. - Thank you so much. Cheers.
0:33:50 > 0:33:53- Delicious.- Excellent!
0:33:53 > 0:33:55If you had your eyes shut, you'd think it was normal wine.
0:33:55 > 0:33:58It's fantastic.
0:33:58 > 0:34:00The most important thing is to stand out from the crowd.
0:34:00 > 0:34:05You've got to somehow come up with some ideas
0:34:05 > 0:34:07to get the name of the wine in the press,
0:34:07 > 0:34:10even if it means making a fool of yourself.
0:34:10 > 0:34:15I was driving through a vineyard in America one day,
0:34:15 > 0:34:18and suddenly this helicopter came down right next to my car,
0:34:18 > 0:34:20with these guys with sub-machine guns.
0:34:20 > 0:34:22They forced us down this dirt track road, blindfolded me,
0:34:22 > 0:34:25took me into this barn, took the blindfold off
0:34:25 > 0:34:28and there was three naked ladies.
0:34:28 > 0:34:31I was told to help them bounce up and down to help press their wine.
0:34:31 > 0:34:33Oh, fruity!
0:34:33 > 0:34:36It worked for me. It's the only wine I've bought ever since.
0:34:36 > 0:34:39I bet it is!
0:34:39 > 0:34:41And they...
0:34:41 > 0:34:43So...
0:34:43 > 0:34:47I don't know whether you've got any great ideas on that?
0:34:47 > 0:34:49We've definitely been trying to capitalise
0:34:49 > 0:34:52on the online, social media trend. It's something we feel
0:34:52 > 0:34:55the wine industry isn't doing particularly well at the moment.
0:34:55 > 0:34:58We don't think they've caught up to speed with social media.
0:34:58 > 0:35:00If you can get people to tweet about it.
0:35:00 > 0:35:02It's key.
0:35:02 > 0:35:04- Will you tweet about it for us?- Yes!
0:35:04 > 0:35:06You're one of the most followed guys in the UK.
0:35:06 > 0:35:09I will certainly,
0:35:09 > 0:35:11if we can think of some little angle.
0:35:11 > 0:35:13Good luck anyway, nice to see you.
0:35:13 > 0:35:15Thank you so much.
0:35:15 > 0:35:17- Well done, Nicole.- Thank you.
0:35:17 > 0:35:20After a double-Dickie experience, Nicole is speechless.
0:35:22 > 0:35:25I cannot believe what just happened.
0:35:25 > 0:35:28I was not prepared for that at all.
0:35:28 > 0:35:31I can't wait to go home and tell the other guys what happened.
0:35:31 > 0:35:34They're not going to believe this. It's going to be insane.
0:35:34 > 0:35:36Oh, get it down you, girl.
0:35:37 > 0:35:42Back with Stumpydog, and determined not to be defeated,
0:35:42 > 0:35:44Grace has taken on the challenge of turning Catherine
0:35:44 > 0:35:46into a pitch-perfect performer.
0:35:46 > 0:35:51Her husband Marvin has come along for moral, if not silent, support.
0:35:51 > 0:35:57When I do presentations, you use key words, it's there as a prompt.
0:35:57 > 0:35:59But, can Catherine get top marks?
0:35:59 > 0:36:02My name is Catherine Curtis.
0:36:02 > 0:36:05And, um, I'm really pleased to be here today,
0:36:05 > 0:36:07and show you my great new product.
0:36:07 > 0:36:11You can some of the lovely visuals.
0:36:11 > 0:36:13Can I interrupt you really quickly?
0:36:13 > 0:36:14"Catherine Curtis," brilliant,
0:36:14 > 0:36:18"I'm really excited to tell you about this new product, the Baby Hub."
0:36:18 > 0:36:19Take two.
0:36:19 > 0:36:22So, hello, my name is Catherine Curtis,
0:36:22 > 0:36:25and I'm really pleased to be here today.
0:36:25 > 0:36:29I want to show you my great new product which is called Baby Hub.
0:36:29 > 0:36:31Take three.
0:36:31 > 0:36:33My name is Catherine Curtis...
0:36:33 > 0:36:36You know what, this could be a long night, let's leave them to it.
0:36:36 > 0:36:40Next morning, and it's the day of the big pitch.
0:36:40 > 0:36:43Has Grace's business boot camp worked?
0:36:43 > 0:36:44Right.
0:36:44 > 0:36:48I want to tell you about the great new product we've got,
0:36:48 > 0:36:49which is called Baby Hub.
0:36:51 > 0:36:53Her confidence is up, but will it last?
0:36:53 > 0:36:55The whole thing is designed to be completely portable.
0:36:55 > 0:36:58When I was working as a nanny,
0:36:58 > 0:37:01and went on to have five children of my own.
0:37:01 > 0:37:04Wow. No stopping you!
0:37:04 > 0:37:07Smiles! That's got to be a good sign.
0:37:07 > 0:37:09I think it's a great invention.
0:37:09 > 0:37:12I think you've got something you should really look at to develop.
0:37:12 > 0:37:14You've got it all.
0:37:14 > 0:37:18You can choose to manufacture with us, or distribute, or choose both.
0:37:18 > 0:37:22Instead of licensing to someone else,
0:37:22 > 0:37:25Catherine's been offered the chance to manufacture her own product.
0:37:25 > 0:37:28This is a massive change to the business plan.
0:37:28 > 0:37:32You are a changed performer.
0:37:32 > 0:37:36- Well done, cheers.- Cheers.- Cheers.
0:37:39 > 0:37:41In the south west,
0:37:41 > 0:37:44James and Tim have had a chance to consider their options.
0:37:44 > 0:37:47Richard gives them a call to see if they've made a decision.
0:37:47 > 0:37:50"After our last conversation,
0:37:50 > 0:37:53"I need an answer from you, whether you are in or out?"
0:37:53 > 0:37:58As it stands, I think my opportunity with my employer is enormous,
0:37:58 > 0:38:00and I think it's too big a risk for me to take,
0:38:00 > 0:38:02and I think the business is too young.
0:38:02 > 0:38:04I'm totally fine, don't worry about me,
0:38:04 > 0:38:06this is about what you want to do.
0:38:06 > 0:38:07Over to you, then, James.
0:38:07 > 0:38:09I still have a concern.
0:38:09 > 0:38:11How will you close the gap between where you are now,
0:38:11 > 0:38:15and those things we've just outlined, if you are working in Hong Kong?
0:38:15 > 0:38:21Yeah, so... If I'm out in Hong Kong, I'm going to be doing some work,
0:38:21 > 0:38:24but also I'm going to be in the village in Cambodia.
0:38:24 > 0:38:27And then Tim is going to be based in the UK,
0:38:27 > 0:38:30and is going to deal with the brand,
0:38:30 > 0:38:36but also deal with our on-going talks with resellers in the UK.
0:38:36 > 0:38:39- "OK, talk to you soon. Goodbye." - Cheers. Bye-bye.- Bye.
0:38:41 > 0:38:43So, let's get this straight.
0:38:43 > 0:38:47Tim's got a graduate job lined up, which starts in two months,
0:38:47 > 0:38:50but will spend the next four weeks working for the business.
0:38:50 > 0:38:54In the meantime, James has taken an architecture job in Hong Kong,
0:38:54 > 0:38:59but will also visit Cambodia, not Uganda, to look at the supply chain.
0:38:59 > 0:39:02Clear as mud. But everyone's happy, right?
0:39:03 > 0:39:07I'm not going to get the reward of any work I do over the three months.
0:39:07 > 0:39:10And potentially over six month.
0:39:10 > 0:39:13It is going to be a huge amount of work.
0:39:13 > 0:39:15And then...
0:39:15 > 0:39:18I'm going.
0:39:18 > 0:39:22It's not the fact that I'm going to have to spend hours on a computer,
0:39:22 > 0:39:24I couldn't care less about that, I can do it.
0:39:24 > 0:39:28But I have nothing, that's the problem.
0:39:28 > 0:39:32I don't understand... what's basically... I...
0:39:32 > 0:39:35I've known you for the last four months,
0:39:35 > 0:39:38and I'd hope, by this stage, we can both trust each other.
0:39:38 > 0:39:41I trust you, but what would kill me
0:39:41 > 0:39:45is if I dedicated six months of my life to something,
0:39:45 > 0:39:50and then, in September, Richard, or whoever it may be, says,
0:39:50 > 0:39:53actually James, this is incredible, I'm going to give £1 million.
0:39:53 > 0:39:56And then I lose six months' work. Like that.
0:39:56 > 0:39:58I don't agree because
0:39:58 > 0:40:02I can write you something on paper to say we have a commitment here.
0:40:02 > 0:40:05I can't do anything until I know what's happening with Richard.
0:40:05 > 0:40:08At the end of the day, that's where it all changes.
0:40:08 > 0:40:11In six weeks' time, everything will change.
0:40:11 > 0:40:13And I will be the one who will have to run it
0:40:13 > 0:40:15and depend on it for a livelihood.
0:40:16 > 0:40:18I do trust James, and hopefully
0:40:18 > 0:40:22that will be acknowledged in the form of equity, disregarding what happens.
0:40:22 > 0:40:27There's a difference between having it said and written, simple as that.
0:40:27 > 0:40:30I will have to focus it and run it day-to-day as my livelihood.
0:40:30 > 0:40:34We'll have Richard's involvement, potentially, if that happens.
0:40:34 > 0:40:36He will also want a stake.
0:40:36 > 0:40:38So, at this point in time,
0:40:38 > 0:40:41it's very difficult to know exactly how that will be split up.
0:40:41 > 0:40:43I, honestly, to answer the question,
0:40:43 > 0:40:45have absolutely no idea how it would be.
0:40:48 > 0:40:51They're going to have 6,000 miles between them,
0:40:51 > 0:40:53and be working on completely different jobs.
0:40:53 > 0:40:56So the boys will have to find a way to work through their problems,
0:40:56 > 0:40:57if they're going to impress Richard.
0:41:00 > 0:41:03As the Elephant boys start falling apart,
0:41:03 > 0:41:06the Skinny team are all in it together.
0:41:06 > 0:41:08What are they up to?
0:41:12 > 0:41:17I need to get up on the roof, and make sure we have enough rope.
0:41:17 > 0:41:19Did he say, "Get on the roof"?
0:41:28 > 0:41:29It fits!
0:41:43 > 0:41:45It's getting attention.
0:41:45 > 0:41:48People are stopping, looking at the sign.
0:41:48 > 0:41:51Reading it. So, it's good.
0:42:00 > 0:42:03HE LAUGHS I totally missed that.
0:42:07 > 0:42:10Oh! "Forget the juice"!
0:42:10 > 0:42:12Oh-ho!
0:42:12 > 0:42:15Good for you, man! Good for you.
0:42:15 > 0:42:16Whose bright idea was that?
0:42:16 > 0:42:18Richard Branson-inspired.
0:42:18 > 0:42:20Get in the media, get people's attention,
0:42:20 > 0:42:22hopefully make them laugh.
0:42:22 > 0:42:24I like all of it, except "Forget the juice".
0:42:24 > 0:42:25SHE LAUGHS
0:42:25 > 0:42:29You can stick that up your Skinny Vines. But the rest is cool.
0:42:30 > 0:42:33Ah, he's so cool.
0:42:34 > 0:42:36And, that's a tweet.
0:42:36 > 0:42:37To complete the stunt,
0:42:37 > 0:42:41Richard Branson gamely retweets it to his 2.5 million followers.
0:42:41 > 0:42:44Cheers, Dickie!
0:42:44 > 0:42:45Impressed by the stunt,
0:42:45 > 0:42:49Sir Branson sets up a meeting with the team, with his own wine company.
0:42:49 > 0:42:52Nice to have friends in the know, eh?
0:42:52 > 0:42:54Got one bottle to give them.
0:42:54 > 0:42:57And we're not able to leave them any, we are taking it home.
0:42:58 > 0:43:02- Got to teach you how to pour a tasting glass.- Yeah, you do.
0:43:02 > 0:43:04Too much?
0:43:04 > 0:43:08Argh! The precious wine!
0:43:09 > 0:43:11Do you alcoholise...
0:43:11 > 0:43:13Oh, what a waste.
0:43:13 > 0:43:17We probably want to look at the pricing structure as well.
0:43:17 > 0:43:22We're looking at £24 per six pack.
0:43:22 > 0:43:26What's your recommended retail price on that?
0:43:26 > 0:43:29We see it coming in just under £10.
0:43:29 > 0:43:34I think, as soon as you start getting over £10, it will be a hard sell.
0:43:34 > 0:43:37- That's too tight, I'm afraid, at that level.- Mm-hm.
0:43:39 > 0:43:43It is a huge gap, what we can do it for, and what they're looking for.
0:43:43 > 0:43:46It's pretty disheartening we can't get anywhere near their margins.
0:43:48 > 0:43:50In a few days' time,
0:43:50 > 0:43:55these budding entrepreneurs will be pitching for life-changing investment from Richard.
0:43:55 > 0:43:59With the time they have left, James and Tim need to decide
0:43:59 > 0:44:02whether they believe in Elephant Branded enough to stay at the helm,
0:44:02 > 0:44:06or whether to succumb to the temptations of a career.
0:44:06 > 0:44:08We've set up something really cool, really exciting,
0:44:08 > 0:44:10it's something I'm proud of,
0:44:10 > 0:44:15something I'll always have an interest in, because I've set it up with James.
0:44:15 > 0:44:19Catherine has made drastic and last-minute changes to her business plan.
0:44:19 > 0:44:22It could be the push her business needs.
0:44:22 > 0:44:25But will she risk losing Richard in the process?
0:44:26 > 0:44:29It would be a real tragedy if it didn't happen now.
0:44:29 > 0:44:32I'm hoping that I get that investment from Richard,
0:44:32 > 0:44:34because I really need it.
0:44:36 > 0:44:39And, with an empty order book for Skinny Vines,
0:44:39 > 0:44:43Nicole needs to prove she can deliver as the sales manager.
0:44:43 > 0:44:45Sales is crucial. We've been working on this for two years.
0:44:45 > 0:44:49Until we get a sale, we're not a real business in my eyes.
0:44:55 > 0:44:57Will any of these have done enough
0:44:57 > 0:44:59to convince Richard to part with his cash?
0:44:59 > 0:45:03There are people that I'm going to see today that,
0:45:03 > 0:45:06if I was a rational, logical investor,
0:45:06 > 0:45:09I wouldn't even let them through the door.
0:45:09 > 0:45:12So I am going to potentially give people a go
0:45:12 > 0:45:15who, on paper, I shouldn't.
0:45:15 > 0:45:18But, sometimes, you can't convey on paper
0:45:18 > 0:45:21what's actually the true entrepreneur inside,
0:45:21 > 0:45:24which is the person who's going to do whatever it takes to get this thing to happen.
0:45:28 > 0:45:31It is D-Day at Richard's HQ.
0:45:31 > 0:45:34After six long weeks, this is the moment they find out
0:45:34 > 0:45:37if they've got Richard's backing or not.
0:45:37 > 0:45:39We've got to the point where we're ready to go,
0:45:39 > 0:45:42got everything arranged.
0:45:42 > 0:45:44I need the investment, so it's very important.
0:45:47 > 0:45:49It took me three days,
0:45:49 > 0:45:53six flights, and some malaria tablets to get here today.
0:45:53 > 0:45:55We know he knows what we do as a business.
0:45:55 > 0:45:58He'll have an idea in his mind of what he wants to do.
0:45:58 > 0:46:01We're going to say what we have done, and we'll see how he reacts.
0:46:04 > 0:46:05This is really important to us.
0:46:05 > 0:46:10We really want to get the investment, so we can grow our business, so we can reach our goals.
0:46:10 > 0:46:13And we really want Richard on board. We think it's a really good fit.
0:46:13 > 0:46:16We would love to go into partnership with him.
0:46:16 > 0:46:21This is our mascot. We thought we'd lighten the mood a bit in the pitch.
0:46:21 > 0:46:22I'm going to come in, wearing this.
0:46:26 > 0:46:31They wait, while Richard takes one last look at their business plans.
0:46:31 > 0:46:34I've got no interest in people that are just full of chat.
0:46:34 > 0:46:38I can't invest in people who are caught in the detail of the day-to-day.
0:46:38 > 0:46:41I need someone who can see the bigger picture, and then deliver it.
0:46:50 > 0:46:52You are going to get so hot, aren't you?
0:46:52 > 0:46:54HE LAUGHS
0:46:56 > 0:46:59- Why should I invest?- OK. We've got so much to update you on.
0:46:59 > 0:47:02There's been lots going on since the expo, talking to our suppliers,
0:47:02 > 0:47:05We've nailed down our end-to-end supply chain.
0:47:05 > 0:47:07We've been meeting with distributors.
0:47:07 > 0:47:10We've been talking about going out to events,
0:47:10 > 0:47:14having a presence at Fashion Week, maybe, making that connection.
0:47:14 > 0:47:19So, getting out there and trying to engage our social media and online presence, with PR stunts.
0:47:21 > 0:47:26And we have a written expression of interest from Marks & Spencer.
0:47:26 > 0:47:29And we have a follow-up meeting with Waitrose.
0:47:29 > 0:47:34Which retailers have said, "Yes, I will stock Skinny Vines?"
0:47:34 > 0:47:38This is the closest we have to the yes.
0:47:39 > 0:47:42As you said, there's no such thing as a portable playpen.
0:47:42 > 0:47:44I thought, I bet there is.
0:47:44 > 0:47:48I searched on-line, and you were right, there was no such thing as a portable playpen.
0:47:48 > 0:47:50There was a boat load of portable travel cots.
0:47:50 > 0:47:54Your USP is the single-handed motion.
0:47:54 > 0:47:56You don't have to put your baby down.
0:47:56 > 0:47:59Yeah. You have to take it out, though, right?
0:47:59 > 0:48:01We've talked to the cement company who own the bags.
0:48:01 > 0:48:04We've had some really positive conversations with them.
0:48:04 > 0:48:07We're now talking about some form of collaboration.
0:48:07 > 0:48:10We've also been in discussion with a leading reseller.
0:48:10 > 0:48:13We've got to the stage where they've placed an initial order.
0:48:13 > 0:48:17- How big is the order? - At the moment, it's about 500 units.
0:48:17 > 0:48:20What's that worth? It's quite a big order.
0:48:22 > 0:48:24- It's worth...- Over £10,000.
0:48:24 > 0:48:27Why no sales? Why haven't you got any orders?
0:48:27 > 0:48:29We didn't have the stock on the ground.
0:48:29 > 0:48:32If we'd had the stock on the ground ready to go,
0:48:32 > 0:48:34we'd have had stock on shelves.
0:48:34 > 0:48:36Initially, we didn't take that risk
0:48:36 > 0:48:40of putting everything in, to getting a container-load over here.
0:48:40 > 0:48:42In hindsight, that probably was a mistake.
0:48:45 > 0:48:48You told me that essentially what you wanted to do
0:48:48 > 0:48:52was to license out your idea. Is that still the idea?
0:48:52 > 0:48:53That's changed.
0:48:53 > 0:48:54Am I right in also thinking
0:48:54 > 0:48:57that the amount of money you're looking for has changed?
0:48:57 > 0:49:00It's going to be different for manufacturing,
0:49:00 > 0:49:07because the funds I needed before were for getting the product ready for licensing.
0:49:07 > 0:49:09So, for us to do this ourselves,
0:49:09 > 0:49:11the amount of funds we need will be more.
0:49:11 > 0:49:15Do you know what the new amount is, that you're looking to raise?
0:49:15 > 0:49:19It's going to be somewhere in the region of £100,000.
0:49:20 > 0:49:23I think you've sold something like 100-200 bags?
0:49:23 > 0:49:27No, we have sold about 1,000 bags.
0:49:27 > 0:49:30OK. And that's turned over?
0:49:30 > 0:49:31Probably about £30,000.
0:49:31 > 0:49:35So you've got a business that's turned over £30,000.
0:49:35 > 0:49:39And you're coming to me and saying, today, it's worth nearly £2 million?
0:49:39 > 0:49:41To me, when I first looked at it,
0:49:41 > 0:49:45I assumed you'd mistakenly put a zero on the end of it.
0:49:45 > 0:49:49I think we have something that is growing at a rate of knots,
0:49:49 > 0:49:51that is really, really exciting.
0:49:51 > 0:49:55Guys, it's just hard to take seriously.
0:49:56 > 0:50:01I'm just going to take a few minutes, and I'll come back.
0:50:06 > 0:50:09That was the question we knew was going to get asked.
0:50:12 > 0:50:15I think they've got a good idea.
0:50:15 > 0:50:17But...
0:50:17 > 0:50:22they've got to find a way to sort their behind-the-scenes, how it gets made,
0:50:22 > 0:50:25and how it gets from New Zealand to here.
0:50:25 > 0:50:28They have to find a way to make that cheaper.
0:50:28 > 0:50:31Ooh, this one's difficult.
0:50:31 > 0:50:33This one's right on the line.
0:50:36 > 0:50:39I think what Catherine is,
0:50:39 > 0:50:42is an inventor, great.
0:50:42 > 0:50:46Now she needs to find a really dynamic business partner.
0:50:48 > 0:50:53We have massively, massively overvalued it. And that worries me.
0:50:55 > 0:50:59I don't know, we'll soon find out. Wait and see.
0:50:59 > 0:51:02There was something cool about the product,
0:51:02 > 0:51:04and about the way the product is made.
0:51:04 > 0:51:08They've made some good progress, they've actually got an order, that's great.
0:51:08 > 0:51:10Several things have come out.
0:51:10 > 0:51:15One is this sense of, are they really committed?
0:51:15 > 0:51:19One of the two is giving up before he's started.
0:51:19 > 0:51:24Secondly, they've got this insane valuation that the business is worth nearly £2 million.
0:51:24 > 0:51:27That's just flat out greedy!
0:51:30 > 0:51:33- Thanks for that.- OK, no problem.
0:51:35 > 0:51:39The business plan said you wanted to license this.
0:51:39 > 0:51:43And actually, you've sat before me and said you're going to manufacture it yourself.
0:51:43 > 0:51:47I guess I can only go on what I've been given as the business plan,
0:51:47 > 0:51:51and what I've heard to date, and I'm left feeling confused.
0:52:00 > 0:52:02I don't think you're at the investable stage,
0:52:02 > 0:52:05- so I'm afraid I can't invest.- OK.
0:52:09 > 0:52:13The actual business relationships we set up during these six weeks,
0:52:13 > 0:52:15they're not going to go away.
0:52:15 > 0:52:19So, it's not going to hold us back for a moment.
0:52:19 > 0:52:24She went from wanting to be a licenser, to being an entrepreneur.
0:52:24 > 0:52:29You have to work out what it is you want to be, before you can start asking people for money.
0:52:36 > 0:52:39I loved the product, the original bag.
0:52:39 > 0:52:41I use it every day.
0:52:41 > 0:52:46I've had more comments on that than virtually anything I've ever owned.
0:52:46 > 0:52:52I'm facing a team that's... there's a big question mark over it because you're leaving.
0:52:52 > 0:52:58As an investor, I'm looking at the team that is asking for investment is kind of fracturing.
0:53:00 > 0:53:02Um...
0:53:04 > 0:53:07On team, on strategy and valuation,
0:53:07 > 0:53:12- it means I can't invest and I'm going it take a pass.- OK.
0:53:12 > 0:53:15Thank you very much anyway, for your time in looking through it.
0:53:15 > 0:53:17- OK. All right. Good luck.- Thanks.
0:53:17 > 0:53:20- Nice one, boys.- Thank you very much.
0:53:20 > 0:53:22Thanks for your time. See you soon.
0:53:22 > 0:53:27It's not the result we were hoping for, and that we wanted.
0:53:27 > 0:53:29I would love to be part of Elephant Branded for James.
0:53:29 > 0:53:34But I'm not, I am going to walk out there with my head held high.
0:53:34 > 0:53:36I would love to support a business like that.
0:53:36 > 0:53:40They've miscalled it. They're trying to run before they can walk.
0:53:40 > 0:53:43That's a real shame, because you do have something good here.
0:53:51 > 0:53:53Sorry to keep you guys waiting for so long.
0:53:53 > 0:53:56Blimey!
0:53:56 > 0:53:57Properly tough, actually.
0:53:57 > 0:54:00I can really articulate the reasons why not to.
0:54:02 > 0:54:05I think the nature of how you're getting this stuff made,
0:54:05 > 0:54:09and getting from over there to over here, and bottling it,
0:54:09 > 0:54:10is inefficient.
0:54:12 > 0:54:15- The question is, are you going to be able to solve that?- Yeah.
0:54:15 > 0:54:18We understand 100% how to do it.
0:54:18 > 0:54:21I do look at this, and I think it's a cool-looking thing,
0:54:21 > 0:54:23that I think is on trend,
0:54:23 > 0:54:26with health and quality.
0:54:26 > 0:54:28But I did set you this challenge,
0:54:28 > 0:54:32I said I wanted you to get one person saying yes.
0:54:32 > 0:54:34As an investor, you have to invest
0:54:34 > 0:54:38in teams and people you think have the potential
0:54:38 > 0:54:41to solve the problems that every business faces.
0:54:54 > 0:54:57Yeah, I think I would take the bet on you guys, so I will invest.
0:54:57 > 0:54:58THEY SQUEAL
0:55:00 > 0:55:03I will offer to invest £50,000.
0:55:03 > 0:55:05Cool! Cool!
0:55:05 > 0:55:08Wow. Fantastic. Thank you.
0:55:08 > 0:55:10I think you should start dancing, Logan.
0:55:10 > 0:55:12Thank you for having the belief.
0:55:12 > 0:55:14And we will deliver, 100%.
0:55:14 > 0:55:16You're wearing the suit.
0:55:16 > 0:55:18THEY LAUGH
0:55:19 > 0:55:23You know what? I'm looking forward to working with those guys.
0:55:23 > 0:55:26Is it ultra high-risk? Yeah, it's ultra high-risk.
0:55:26 > 0:55:29Some fundamentals give me some comfort.
0:55:29 > 0:55:31Delicious-tasting wine.
0:55:31 > 0:55:34Honest, trustworthy, hard-working team.
0:55:34 > 0:55:37That's a pretty good place to start from.
0:55:39 > 0:55:43It's such an incredible feeling to think that we were at the expo
0:55:43 > 0:55:47with 500 other businesses, trying to get Richard's investment.
0:55:47 > 0:55:51And now, here we are, at the final, and he's just invested in us.
0:55:51 > 0:55:54Out of all these people, it's just phenomenal.
0:56:01 > 0:56:04As an investor, I don't want to tell people how to run their business,
0:56:04 > 0:56:06that's up to them.
0:56:06 > 0:56:07I want to put money into support them
0:56:07 > 0:56:10when they've got ideas that I'm excited by.
0:56:10 > 0:56:13So, this whole experience,
0:56:13 > 0:56:16of meeting literally hundreds of entrepreneurs,
0:56:16 > 0:56:21has been a really exciting and, for me, inspiring thing to be part of.
0:56:21 > 0:56:24And, you know what? All of us can do it.
0:56:24 > 0:56:28All of us can have that wonderful, liberating feeling
0:56:28 > 0:56:30of what it is to be your own boss.
0:56:51 > 0:56:56Subtitles by Red Bee Media Ltd