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0:00:00 > 0:00:05- In this programme, we peek inside - weather queen Sian Lloyd's wardrobe.
0:00:06 > 0:00:08- We also meet Myra James...
0:00:08 > 0:00:13- ..a busy mother and grandmother - who wants some style tips.
0:00:13 > 0:00:16- First, we revisit the punk era - with Rhys Mwyn.
0:00:16 > 0:00:18- Welcome to Cwpwrdd Dillad.
0:00:22 > 0:00:24- 888
0:00:29 > 0:00:31- 888
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0:00:44 > 0:00:48- Rhys Mwyn was a member of a band - called Anrhefn.
0:00:48 > 0:00:51- He is now a manager - and music publisher.
0:00:54 > 0:00:56- Anrhefn gigs were so full on...
0:00:56 > 0:01:00- ..we were sweating conkers - when we came off stage.
0:01:00 > 0:01:02- We wore the minimum of clothes...
0:01:03 > 0:01:06- ..so we had dry clothes - at the end of the gigs!
0:01:07 > 0:01:11- In one sense, we had no image - because we wore no clothes!
0:01:11 > 0:01:13- It was an anti-image.
0:01:13 > 0:01:16- "Strip down! This is rock and roll - and we don't care!"
0:01:17 > 0:01:18- It was a strong image.
0:01:18 > 0:01:22- We played - an acoustic set recently...
0:01:23 > 0:01:26- ..and people shouted, - "Get your top off!"
0:01:26 > 0:01:28- "No chance! I'm 45 years old!"
0:01:28 > 0:01:30- Highly unlikely!
0:01:38 > 0:01:43- The jeans we wore had so many holes - in them, they're long gone.
0:01:44 > 0:01:49- I kept T-shirts - because they're irreplaceable.
0:01:50 > 0:01:53- I kept a few T-shirts - because they form an archive.
0:02:03 > 0:02:06- This jacket was with me - on all my travels.
0:02:06 > 0:02:08- I slept in this - in a squat in Berlin.
0:02:11 > 0:02:14- I used it as a pillow - on the ferry to France.
0:02:15 > 0:02:20- During our touring days, - we called this jacket The Office.
0:02:20 > 0:02:23- I carried cash and contracts - in its pockets.
0:02:24 > 0:02:27- It was more than a jacket. - It was a member of the band.
0:02:29 > 0:02:35- You can't separate the band's image - from the band's music, can you?
0:02:37 > 0:02:42- Punk rock has a very specific image, - as does every musical genre.
0:02:42 > 0:02:44- I tell the bands I manage...
0:02:44 > 0:02:48- ..they can't go on stage - wearing pyjamas and slippers.
0:02:48 > 0:02:53- What I mean by that is a - band's image must make a statement.
0:02:53 > 0:02:56- My background is in punk music.
0:02:58 > 0:03:01- The way punks dressed - was a statement in itself.
0:03:02 > 0:03:06- The attitude, the clothes and - the artwork created the whole image.
0:03:07 > 0:03:12- I can't define each separate point - - their boundaries become blurred.
0:03:13 > 0:03:17- How much control did you and the - band members have over your image?
0:03:18 > 0:03:21- You signed for Virgin, at one point.
0:03:21 > 0:03:23- Did you have a stylist?
0:03:24 > 0:03:26- They tried to style us!
0:03:26 > 0:03:29- We were with V2 - - Richard Branson's label.
0:03:29 > 0:03:31- Within seconds, they said...
0:03:32 > 0:03:35- .."We're going to have - to get stylists in for you."
0:03:35 > 0:03:40- We thought, "Uh-oh! A ****head from - Soho will tell us what to wear!"
0:03:40 > 0:03:43- We all realized it wouldn't work.
0:03:43 > 0:03:47- We responded by saying - we'd organize it ourselves.
0:03:48 > 0:03:50- We went to Andrew O'Toole, - from Denbigh.
0:03:51 > 0:03:54- He'd won the Welsh Fashion Designer - of the Year award.
0:03:57 > 0:04:02- Andrew designed clubby, sporty gear - which suited us.
0:04:03 > 0:04:06- Andrew designed clothes - specifically for us.
0:04:06 > 0:04:10- We chose the fabrics - and we discussed our image.
0:04:13 > 0:04:17- We had to keep - one step ahead of V2 and Branson.
0:04:17 > 0:04:21- If they'd been allowed - to control us, they'd have said...
0:04:21 > 0:04:24- .."Ooh! - Why don't you all wear kilts?"
0:04:24 > 0:04:27- Something ridiculous, - which wasn't us.
0:04:28 > 0:04:31- Andrew had his own label - - Advanced Menswear.
0:04:32 > 0:04:37- He provided our clothes, with the - proviso that his logo was prominent.
0:04:41 > 0:04:45- When you're talking about Anrhefn - and Rhys Mwyn...
0:04:45 > 0:04:47- ..what you see is real.
0:04:47 > 0:04:49- What you see is what you get.
0:04:49 > 0:04:53- I'm certainly not a pretty boy - and I'm not a poseur.
0:04:54 > 0:04:57- There are a lot of things - which I can't wear.
0:04:57 > 0:05:00- The clothes I wear reflect who I am.
0:05:03 > 0:05:07- You find your comfort zone - and you make a statement.
0:05:07 > 0:05:11- I still wear combats - and I still feel quite punk rock.
0:05:11 > 0:05:15- I can dress like this at a gig - and fit in.
0:05:15 > 0:05:18- I can dress like this at a meeting - and fit in.
0:05:18 > 0:05:20- It's really important.
0:05:20 > 0:05:25- The most important thing - is for me to feel comfortable.
0:05:26 > 0:05:29- I want my image to tally - with who I am and what I do.
0:05:30 > 0:05:33- I look forward - more than I look back.
0:05:40 > 0:05:45- The posh suit comes out when I go to - award ceremonies and similar events.
0:05:46 > 0:05:50- Sometimes, I wear a suit - to meetings with record companies.
0:05:51 > 0:05:53- It gives me an edge.
0:05:53 > 0:05:57- OK - this is business! - This is serious!
0:05:57 > 0:06:02- I know it's a cliche, but sometimes - you must play the game.
0:06:07 > 0:06:11- I believe there's an element - of consistency in the style.
0:06:12 > 0:06:15- When my friends and I - laugh at ourselves...
0:06:15 > 0:06:17- ..we say we're ageing punk rockers.
0:06:18 > 0:06:19- That's certainly true.
0:06:19 > 0:06:23- I'm unlikely - to wear pullovers and cardigans!
0:06:24 > 0:06:27- This is what we are - and this is what we'll be.
0:06:28 > 0:06:31- We must cling on to that image, - in some form.
0:06:32 > 0:06:35- We're losing our hair - and putting on weight...
0:06:35 > 0:06:37- ..and it's a huge challenge!
0:06:38 > 0:06:41- How do you stay rock and roll, - as you get older?
0:06:41 > 0:06:44- It's my ambition - to grow old disgracefully!
0:07:02 > 0:07:04- Myra James is a busy mother.
0:07:04 > 0:07:09- She works in the family business, - hiring agricultural machines.
0:07:10 > 0:07:12- She works in a man's world.
0:07:12 > 0:07:18- Fashion has taken a back seat to - her family and business commitments.
0:07:18 > 0:07:21- She struggles - to make time to be stylish.
0:07:39 > 0:07:45- I enjoy looking back at - the clothes I wore when I was young.
0:07:47 > 0:07:49- It brings back fond memories.
0:07:49 > 0:07:51- Happy memories.
0:07:52 > 0:07:54- Have you lost interest in fashion?
0:07:55 > 0:07:57- Yes. I don't have time for it.
0:07:57 > 0:07:59- Does that make you feel sad?
0:07:59 > 0:08:01- Does that make you feel sad?- - Yes, it does get me down, at times.
0:08:01 > 0:08:05- It's a shame I don't have time - to do these things.
0:08:06 > 0:08:09- Never mind. - I put other people first.
0:08:11 > 0:08:14- What problems do you have - when you choose clothes?
0:08:15 > 0:08:17- I don't know what suits me.
0:08:20 > 0:08:24- When I take the plunge - and buy something to wear...
0:08:24 > 0:08:26- ..my children say...
0:08:27 > 0:08:30- .."Well, Mam! - Where on earth did you get that?"
0:08:30 > 0:08:33- I always - seem to buy the wrong things.
0:08:33 > 0:08:35- They don't suit my body shape.
0:08:36 > 0:08:38- You're not sure what to buy?
0:08:38 > 0:08:40- You're not sure what to buy?- - That's right.
0:08:40 > 0:08:43- When I go out, - I don't know where to start.
0:08:44 > 0:08:50- How often do you feel beautiful, - sexy and attractive in your clothes?
0:08:51 > 0:08:52- Never.
0:08:53 > 0:08:54- I work with men.
0:08:54 > 0:09:00- I'm the only woman in the business, - so it's all about the boys.
0:09:03 > 0:09:06- What do you hope to gain - from this experience?
0:09:07 > 0:09:09- A new-look Myra!
0:09:12 > 0:09:16- I want people to say, "Myra!" - and see their jaws drop.
0:09:27 > 0:09:32- Eleanor Gardner is a stylist and - she'll help sort out Myra's style.
0:09:41 > 0:09:46- Myra, you have a walk-in wardrobe. - You're a very lucky girl!
0:09:46 > 0:09:50- I can't help but notice - you have a lot of old clothes.
0:09:51 > 0:09:54- Did you wear these vintage clothes - in the 1970s?
0:09:54 > 0:09:56- Yes, that's right.
0:09:56 > 0:10:00- Please keep the dresses - but put them in another wardrobe.
0:10:00 > 0:10:03- Protect them with some clothes bags.
0:10:16 > 0:10:19- These look like 1990s clothes to me.
0:10:19 > 0:10:21- Yes, I've had them for years.
0:10:21 > 0:10:23- Yes, I've had them for years.- - Do you still wear them?
0:10:25 > 0:10:26- Yes.
0:10:26 > 0:10:27- Yes.- - They've got to go.
0:10:27 > 0:10:31- The colours aren't great - for your skin tone.
0:10:31 > 0:10:36- These colours and this orange - are yellow sub-colours.
0:10:37 > 0:10:39- They don't - do anything for your colouring.
0:10:40 > 0:10:45- How did you feel, when Eleanor - was rooting through your wardrobe?
0:10:45 > 0:10:47- I was nervous, at first.
0:10:47 > 0:10:51- My nerves began to settle - when I started talking to her.
0:10:51 > 0:10:56- We talked about clothes and colours - and I felt relieved.
0:10:56 > 0:10:58- She was honest with me...
0:10:58 > 0:11:02- ..and she told me what suits me - and what doesn't suit me.
0:11:08 > 0:11:12- You have a pair of white, - three-quarter length trousers.
0:11:13 > 0:11:16- I see you're a fan - of three-quarter length trousers.
0:11:17 > 0:11:20- You have several pairs of jeans - in this style.
0:11:20 > 0:11:22- These aren't great for you.
0:11:22 > 0:11:24- You have short legs.
0:11:24 > 0:11:28- Wearing - three-quarter length trousers...
0:11:29 > 0:11:31- ..makes legs look shorter.
0:11:40 > 0:11:45- When she kept throwing things out, - I thought I'd end up with nothing!
0:11:47 > 0:11:48- An empty wardrobe!
0:11:49 > 0:11:50- Yes.
0:11:51 > 0:11:53- This orange thing has got to go!
0:11:53 > 0:11:56- This orange thing has got to go!- - I thought I looked trendy in that!
0:11:56 > 0:11:59- It's not right for someone your age.
0:11:59 > 0:12:04- If you want to create a casual look, - wear small, neat cardigans...
0:12:04 > 0:12:07- ..or a jumper, similar to this one.
0:12:07 > 0:12:09- Keep it simple.
0:12:09 > 0:12:14- Are you happy about the need - to get rid of a few clothes?
0:12:14 > 0:12:17- Does that - take a weight off your shoulders?
0:12:17 > 0:12:21- Yes, - because I know I'll look better.
0:12:21 > 0:12:23- Those clothes didn't suit me.
0:12:24 > 0:12:28- Eleanor explained - everything about my body shape.
0:12:28 > 0:12:29- I'm glad she said it.
0:12:29 > 0:12:31- I'm happy someone told me.
0:12:32 > 0:12:37- I can't wait to wear the clothes - which suit me, a little later today.
0:13:02 > 0:13:06- Myra needs practical, layered - clothes with a hint of colour.
0:13:07 > 0:13:09- This will create - an interesting style.
0:13:14 > 0:13:16- Here's the transformed Myra.
0:13:31 > 0:13:33- Wow, Myra! Come and sit over here.
0:13:36 > 0:13:37- You look truly beautiful.
0:13:38 > 0:13:39- Do you feel beautiful?
0:13:39 > 0:13:42- Yes. As you said - wow!
0:13:43 > 0:13:45- I feel really good inside.
0:13:47 > 0:13:48- It's amazing.
0:13:48 > 0:13:52- Has this been a happy, - enjoyable experience for you?
0:13:53 > 0:13:55- Yes, it was a very happy experience.
0:13:56 > 0:13:58- I enjoyed every single minute of it.
0:13:59 > 0:14:01- Here's the new-look Myra!
0:14:01 > 0:14:04- She's arrived! - She just walked in here today.
0:14:05 > 0:14:06- Yes!
0:14:06 > 0:14:09- I really feel like a princess.
0:14:28 > 0:14:31- I made space in Myra's wardrobe...
0:14:31 > 0:14:35- ..so she can see her clothes - in the morning.
0:14:35 > 0:14:40- I also gave her some wooden hangers - to preserve her clothes' shapes.
0:14:45 > 0:14:49- Your wardrobe is quite empty but - there are some new items in there.
0:14:50 > 0:14:53- This is one of your new garments.
0:14:53 > 0:14:54- How do you feel?
0:14:55 > 0:14:58- The way you sit - is entirely different.
0:14:59 > 0:15:01- You're sticking out your bust!
0:15:01 > 0:15:04- You're sticking out your bust!- - I'll certainly do that, from now on!
0:15:04 > 0:15:06- You can actually see your waist.
0:15:06 > 0:15:09- It really shows off - the shape of your body.
0:15:10 > 0:15:11- I feel much slimmer.
0:15:13 > 0:15:17- Those new spectacles - have transformed your face.
0:15:17 > 0:15:21- Yes, I'm afraid I must get rid - of my old pair of spectacles.
0:15:21 > 0:15:24- "Throw them out!", as Eleanor said.
0:15:41 > 0:15:43- Tell me about your work.
0:15:44 > 0:15:47- Do you have practical clothes, - for work?
0:15:47 > 0:15:51- Yes, I have some jeans, - so I can go out and help the men.
0:15:52 > 0:15:56- Nothing's changed but I don't - have to dress like one of the men!
0:15:57 > 0:16:02- You can still be one of the boys - when you're dressed like a woman.
0:16:02 > 0:16:04- Yes, that's spot on.
0:16:04 > 0:16:08- That's what's been missing - all these years.
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0:16:27 > 0:16:27- 888
0:16:27 > 0:16:29- 888- - 888
0:16:37 > 0:16:40- Clothes - are an essential part of my life.
0:16:40 > 0:16:43- I'm not - a totally superficial person.
0:16:44 > 0:16:49- The brain is the most important - thing about a person, in my opinion.
0:16:49 > 0:16:55- Having said that, a combination of - a good brain, a sense of humour...
0:16:56 > 0:17:02- ..and good dress sense - is an incredibly powerful cocktail.
0:17:03 > 0:17:06- It's the sexiest thing imaginable.
0:17:09 > 0:17:13- Everyone phones me up - to ask about the weather.
0:17:13 > 0:17:18- They want to know if they can wear - a certain outfit on a specific day.
0:17:18 > 0:17:23- I hate to see someone dressed - inappropriately for an occasion.
0:17:24 > 0:17:29- I also hate to see someone dressed - inappropriately for the weather.
0:17:30 > 0:17:35- It's terrible to see someone in - winter clothes on a hot, sunny day.
0:17:36 > 0:17:39- It's uncomfortable - and it isn't a good look.
0:17:40 > 0:17:45- My sister lives in Paris and we - speak on the phone every other day.
0:17:45 > 0:17:48- I talk about the rain in London...
0:17:48 > 0:17:53- ..and my frustration because - I can't wear my new leather jacket.
0:17:53 > 0:17:56- She talks about - the sunshine in Paris...
0:17:56 > 0:18:00- ..and the fact she's wearing - her Jean Paul Gaultier top!
0:18:00 > 0:18:04- We're obsessed with the weather - and with clothes!
0:18:04 > 0:18:07- # Sunny intervals
0:18:07 > 0:18:10- # Sunny intervals
0:18:11 > 0:18:14- # Sunny intervals
0:18:14 > 0:18:17- # Sunny intervals... #
0:18:18 > 0:18:21- I'm not a fashion victim, - by any means.
0:18:21 > 0:18:23- I read Vogue. I read Harpers.
0:18:24 > 0:18:27- When my friends were reading - Bunty and Jackie...
0:18:27 > 0:18:31- ..I'd always ask my mother - to buy a copy of Vogue for me.
0:18:32 > 0:18:38- I remember marvelling at the photos - in Vogue when I was nine years old.
0:18:39 > 0:18:42- I've always been aware - of fashion designers.
0:18:42 > 0:18:44- I've always known who's who.
0:18:44 > 0:18:47- It's been the case all my life.
0:18:47 > 0:18:52- Fashion would be - my specialist subject on Mastermind!
0:18:53 > 0:18:56- For me, clothes equals shoes too.
0:18:56 > 0:19:00- I can't discuss my wardrobe - without mentioning shoes.
0:19:02 > 0:19:06- I love high heels - - the higher, the better!
0:19:06 > 0:19:10- The majority of the shoes I own - have three-inch heels.
0:19:10 > 0:19:12- That's a really high shoe.
0:19:13 > 0:19:16- I love boots and I love shoes.
0:19:16 > 0:19:18- It's an obsession.
0:19:28 > 0:19:32- Describe the feeling you get - when you're in a shop...
0:19:32 > 0:19:34- ..and you see a pair of shoes - you want.
0:19:35 > 0:19:37- It's like falling in love!
0:19:38 > 0:19:42- To be fair, I don't smoke - and I'm not a heavy drinker.
0:19:42 > 0:19:46- I certainly have not - and never shall take drugs.
0:19:47 > 0:19:51- I drink too much coffee - and I eat too much chocolate...
0:19:51 > 0:19:54- ..but I have a shoe addiction.
0:19:54 > 0:19:59- I get a massive high when I see - a perfect pair of shoes...
0:20:00 > 0:20:02- ..in the Manolo Blahnik shop window.
0:20:02 > 0:20:04- Words can't describe it!
0:20:04 > 0:20:07- I feel as if - I could conquer the universe.
0:20:07 > 0:20:11- I must have those shoes, - no matter how much they cost.
0:20:11 > 0:20:16- Manolo Blahnik shoes cost hundreds - of pounds but they're worth it.
0:20:26 > 0:20:27- This dress is amazing.
0:20:29 > 0:20:34- This is one of my favourites but - getting it cleaned is a nightmare.
0:20:34 > 0:20:39- It's already lost something because - it's been cleaned three times.
0:20:39 > 0:20:43- The gold detail is made of leather.
0:20:43 > 0:20:45- They're a bit wrinkled.
0:20:46 > 0:20:49- When I bought - this Alice Temperley dress...
0:20:49 > 0:20:52- ..the leather was completely smooth.
0:20:52 > 0:20:55- Now that it's been cleaned, - it's a bit crinkly.
0:20:58 > 0:21:00- It's a lovely dress.
0:21:00 > 0:21:02- Yes, it's beautiful.
0:21:02 > 0:21:03- I bought this in a sale.
0:21:04 > 0:21:05- I had a 75% discount.
0:21:05 > 0:21:09- The original retail price - was something like 1,800.
0:21:10 > 0:21:13- Would you have paid - that much for it?
0:21:13 > 0:21:14- No, I don't think so.
0:21:15 > 0:21:16- Even I have my limits!
0:21:24 > 0:21:28- When you buy clothes, - do you go for practical designs...
0:21:28 > 0:21:32- ..which you can carry - from place to place with no fuss?
0:21:33 > 0:21:36- Yes, I love non-iron fabrics! - I hate ironing.
0:21:36 > 0:21:38- I have two pet hates.
0:21:38 > 0:21:40- First, washing cutlery by hand.
0:21:41 > 0:21:45- I'll never, ever do that! - I leave it to the dishwasher.
0:21:45 > 0:21:49- The other thing I won't do is iron. - What a waste of time!
0:21:49 > 0:21:54- There aren't enough hours in the day - to spend time ironing jeans!
0:21:56 > 0:21:59- I pay someone to do it for me...
0:21:59 > 0:22:04- ..and I buy non-iron fabrics which - contain Lycra or manmade fibres.
0:22:14 > 0:22:18- A shop in Llangollen sells - a lot of very interesting clothes.
0:22:18 > 0:22:23- They have an excellent buyer, - who finds some unusual styles.
0:22:23 > 0:22:27- I've taken this - all over the world with me.
0:22:27 > 0:22:30- I scrunch it up into a ball - and pack it in my suitcase.
0:22:31 > 0:22:33- I unpack it and it's perfect.
0:22:33 > 0:22:35- It doesn't need to be ironed, Sian!
0:22:36 > 0:22:39- No - - it's good for my ironing phobia!
0:22:39 > 0:22:40- It's lovely!
0:22:40 > 0:22:42- It's lovely!- - Yes and it has a bit of bling.
0:22:43 > 0:22:44- I sound like a chav!
0:22:50 > 0:22:55- Sir Bernard Ashley, has established - a company called Elanbach.
0:22:56 > 0:22:58- This is a second - and it cost ten pounds.
0:22:59 > 0:23:00- The colours are great.
0:23:03 > 0:23:05- What about your work clothes?
0:23:05 > 0:23:08- What about your work clothes?- - I buy Armani trouser suits for work.
0:23:10 > 0:23:13- The shape is lovely - and it works on screen.
0:23:15 > 0:23:18- I wear colourful halter tops - underneath...
0:23:19 > 0:23:22- ..and lift it - with necklaces and earrings.
0:23:22 > 0:23:26- Describe your relationship - with your clothes.
0:23:28 > 0:23:33- I think my relationship with - my clothes is a bit too incestuous.
0:23:34 > 0:23:36- I have to confess...
0:23:36 > 0:23:42- ..if you asked me what I'd save - if my house was on fire...
0:23:42 > 0:23:45- ..I admit, I'd save my shoes.
0:23:45 > 0:23:49- I'd rush inside the house and rescue - my golden Dolce&Gabbana boots!
0:23:50 > 0:23:54- I'd also rescue - my Alice Temperley dress.
0:23:54 > 0:23:57- I'm not sure - it's a healthy relationship...
0:23:57 > 0:24:00- ..but at least - it's a lasting relationship!
0:24:25 > 0:24:28- S4C subtitles by Eirlys A Jones
0:24:28 > 0:24:29- .