0:00:02 > 0:00:03- PETER:- You are deluded...
0:00:03 > 0:00:05- DUNCAN:- It doesn't matter what the business is,
0:00:05 > 0:00:08- it's my return that matters. - KELLY:- I would want 40%.
0:00:08 > 0:00:09- PIERS:- Would you invest in it?
0:00:09 > 0:00:10- DEBORAH:- I'm irritated.
0:00:10 > 0:00:11- PETER:- I'm out.
0:00:27 > 0:00:30These are the Dragons -
0:00:30 > 0:00:35wealthy, well-connected, innovative and influential.
0:00:37 > 0:00:39Each week, they make or break the dreams
0:00:39 > 0:00:42of dozens of budding entrepreneurs.
0:00:44 > 0:00:49In the Den, leisure and marketing expert, Deborah Meaden.
0:00:50 > 0:00:53Telecoms giant, Peter Jones.
0:00:54 > 0:00:57Hotel and health club owner, Duncan Bannatyne.
0:00:58 > 0:01:02Founder of her own global interior design brand, Kelly Hoppen.
0:01:02 > 0:01:08And cloud computing expert and former city financier, Piers Linney.
0:01:08 > 0:01:11With thousands to lose, but millions to gain,
0:01:11 > 0:01:15the Dragons are prepared to fight for that next shrewd investment.
0:01:17 > 0:01:21In the last decade, over 900 entrepreneurs have faced the Dragons
0:01:21 > 0:01:27and investment offers of £14.5 million have been made in this room.
0:01:27 > 0:01:30To face them takes nerve and vision,
0:01:30 > 0:01:33so who will leave with the Dragons' money?
0:01:40 > 0:01:43Welcome once again to the Dragons' Den.
0:01:43 > 0:01:46The place where aspiring entrepreneurs looking for cash
0:01:46 > 0:01:48to build their businesses
0:01:48 > 0:01:52face experienced entrepreneurs who have cash to invest.
0:01:52 > 0:01:54Coming up in tonight's show...
0:01:58 > 0:02:00What happened to the tee then?
0:02:00 > 0:02:03I sit in this chair and I just think people come in here and think
0:02:03 > 0:02:05we've all got "mug" written on our heads.
0:02:05 > 0:02:07Right, I'm going to make you an offer.
0:02:08 > 0:02:11- You've wasted three years of your life.- You said that last time.
0:02:11 > 0:02:14Well, that's six years, now.
0:02:14 > 0:02:16Would you like to see the midnight edition?
0:02:16 > 0:02:18Oh, go on, then.
0:02:19 > 0:02:21THEY LAUGH
0:02:21 > 0:02:25Well, well, well. D'you know what? I wasn't expecting that.
0:02:32 > 0:02:34Entrepreneurs Richard McLuckie
0:02:34 > 0:02:36and Stuart McKenzie-Walker are first up.
0:02:36 > 0:02:40They're hoping their board game business will appeal
0:02:40 > 0:02:43to the Dragons' competitive natures.
0:02:43 > 0:02:45But will they be on top of their game with their pitch?
0:02:45 > 0:02:46Let's find out.
0:02:48 > 0:02:51- What are my pants doing up there?! - LAUGHTER
0:02:55 > 0:02:58Hello, Dragons, my name is Richard McLuckie...
0:02:58 > 0:03:00And I'm Stuart McKenzie-Walker.
0:03:00 > 0:03:03Together, we are Pants On Fire Games Limited.
0:03:03 > 0:03:10Today, we are looking for a £50,000 investment for 10% of our company.
0:03:10 > 0:03:13Pants On Fire Games is a small independent company.
0:03:13 > 0:03:16We create award-winning board games and party games.
0:03:16 > 0:03:19We have been going since about 2009
0:03:19 > 0:03:22and we now have seven games in our range.
0:03:22 > 0:03:28We currently supply Waterstones, Hamleys, Amazon, Toymaster
0:03:28 > 0:03:30and WH Smith's.
0:03:32 > 0:03:35- HMV.- Oh, sorry, yes.
0:03:35 > 0:03:39In terms of our best deal so far,
0:03:39 > 0:03:43we managed to get HMV to stock all of our games.
0:03:43 > 0:03:47However, in terms of actual payment, this turned out to be
0:03:47 > 0:03:49our least successful deal because they went bankrupt.
0:03:49 > 0:03:52This left a rather large hole in our finances,
0:03:52 > 0:03:54which we are still recovering from.
0:03:54 > 0:03:56So, before you ask any...
0:03:56 > 0:03:58Want to ask us any questions, I was wondering if you'd
0:03:58 > 0:04:01just like to have a go at one of the questions from Liar Liar?
0:04:01 > 0:04:03Yes, please.
0:04:03 > 0:04:05Yes? OK.
0:04:08 > 0:04:11So, I will briefly explain how it actually works
0:04:11 > 0:04:12when you ask a question.
0:04:12 > 0:04:14On your go, you are the question master.
0:04:14 > 0:04:16Because it's a multiple choice, you give two answers.
0:04:16 > 0:04:20You always give the correct answer and then you make one up.
0:04:20 > 0:04:23If you are struggling to make one up, there's an option on the card
0:04:23 > 0:04:24that you can use to help you out.
0:04:24 > 0:04:27So, if you want to have a try, Duncan.
0:04:27 > 0:04:28Right, OK.
0:04:28 > 0:04:32"The air force of which European country only provides planes
0:04:32 > 0:04:34"during working hours on weekdays -
0:04:34 > 0:04:37"is it Nova Scotia or Switzerland?"
0:04:38 > 0:04:41- Switzerland. - That's the correct answer.
0:04:41 > 0:04:42So if someone chooses your lie,
0:04:42 > 0:04:44you win a lie card - that's in the game -
0:04:44 > 0:04:47and you have to have a lie card to be able to win the game.
0:04:49 > 0:04:54Amiable entrepreneurs, but a pitch that's hardly set the Den on fire.
0:04:54 > 0:04:57Can Richard McLuckie and Stuart McKenzie-Walker,
0:04:57 > 0:05:00who are looking for £50,000
0:05:00 > 0:05:02in return for 10% of their games business,
0:05:02 > 0:05:04win Peter Jones around?
0:05:07 > 0:05:08Um...
0:05:09 > 0:05:12- So... - OK. So, yes, your questions, please.
0:05:15 > 0:05:18- Sorry... Sorry, Peter.- Um...
0:05:18 > 0:05:21You said that you've lost a lot of money with HMV.
0:05:21 > 0:05:23- Yes...- What has that done to you?
0:05:23 > 0:05:26It nearly crippled us, to be honest.
0:05:26 > 0:05:29In figures, it cost us... £20,000.
0:05:29 > 0:05:34- So this year we made a loss of £4,000.- Just below 4,000, yep.
0:05:34 > 0:05:38We would have made a profit if it hadn't been for the HMV situation.
0:05:38 > 0:05:41OK, so what did you turn over last year?
0:05:41 > 0:05:44We turned over £67,000
0:05:44 > 0:05:47and a net loss of just under £4,000.
0:05:47 > 0:05:49OK, so what does the company look like today,
0:05:49 > 0:05:51how much has it got in debt?
0:05:51 > 0:05:54We're £56,000 in debt...
0:05:55 > 0:05:59That's with a £20,000 bank loan and then 30...
0:05:59 > 0:06:05Sorry, £36,000, which is loans from friends and family.
0:06:05 > 0:06:08Is there anything else? Is there any bank debts or other debts?
0:06:08 > 0:06:09- There's an overdraft.- An overdraft.
0:06:09 > 0:06:11- DUNCAN:- How much? - Of £10,000.
0:06:11 > 0:06:12Right.
0:06:12 > 0:06:15So, basically, you're coming into the Den trying to wing it
0:06:15 > 0:06:18- with Liar Liar Pants On Fire?- Um...
0:06:18 > 0:06:20- That's what you're trying to do, isn't it?- No.
0:06:20 > 0:06:24- Well, guys, that's not a business, is it?- Yes, it is, yeah.
0:06:24 > 0:06:27- You must have full-time jobs? - No.- No, this is it.
0:06:27 > 0:06:28And have you got...
0:06:28 > 0:06:30- Are you wealthy individuals?- No.
0:06:30 > 0:06:34- Not at all?- No.- No. THEY LAUGH
0:06:34 > 0:06:35This is why we're here!
0:06:35 > 0:06:38I can't work out whether you are in here looking for
0:06:38 > 0:06:41an investment or a bailout.
0:06:41 > 0:06:42Well, we need the money.
0:06:42 > 0:06:45That's why we're here, cos we need the money.
0:06:46 > 0:06:50A focus on the company's debt rather than its products
0:06:50 > 0:06:53has left the entrepreneurs struggling to get past go
0:06:53 > 0:06:55with the Dragons.
0:06:55 > 0:06:59Can the duo remain upbeat under the questioning of Kelly Hoppen?
0:06:59 > 0:07:02What is the most successful game out there
0:07:02 > 0:07:04and what kind of money does it make?
0:07:04 > 0:07:07Well, Monopoly's the top-selling game at 100,000.
0:07:07 > 0:07:09After that, there's the likes of Cluedo, Scrabble,
0:07:09 > 0:07:11those sort of games.
0:07:11 > 0:07:13So, basically, the ones you're naming are the ones that have
0:07:13 > 0:07:16- been around for a million years. - Yes.
0:07:16 > 0:07:19We realise we're taking on the traditional games
0:07:19 > 0:07:21but we feel our games are a lot more fun.
0:07:21 > 0:07:25But what was funny about what we just did?
0:07:25 > 0:07:27Well, it was quirky questions
0:07:27 > 0:07:29and being able to make something up and trying to
0:07:29 > 0:07:32fool your friends or family into believing a wrong answer.
0:07:32 > 0:07:34- PETER:- But where's the money in it, though?
0:07:34 > 0:07:37I had a board game called Big Business, have you heard of that?
0:07:37 > 0:07:38- BOTH: Yes.- Right.
0:07:38 > 0:07:39- Do you know how many we sold? - 15,000.
0:07:39 > 0:07:42- How'd you know that? - Research.
0:07:42 > 0:07:43Wow, OK, we're impressed.
0:07:43 > 0:07:48And I don't mind saying it shocked me how well we did
0:07:48 > 0:07:50but it also shocked me that we didn't make any money.
0:07:50 > 0:07:51Honestly, it's an anomaly, it's weird
0:07:51 > 0:07:53because everybody said to me,
0:07:53 > 0:07:55"Peter, if you get this game and we sell 10,000,
0:07:55 > 0:07:57"it's going to be brilliant." And we surpassed that so quickly
0:07:57 > 0:08:01but it was surprising to sell so many games and not make any money.
0:08:01 > 0:08:02If you don't mind me saying, Peter,
0:08:02 > 0:08:05if we sold 15,000 of one our games, we would make a profit on it.
0:08:05 > 0:08:09- It's all such small numbers, isn't it?- Well, at the moment, yes.
0:08:09 > 0:08:10It is, yeah.
0:08:10 > 0:08:14The way I'd sort of imagine you guys is you're like vinyl records.
0:08:14 > 0:08:16And they're getting smaller and smaller
0:08:16 > 0:08:18and they're going off the high street into the basement
0:08:18 > 0:08:21and it's very hard to make an investment.
0:08:21 > 0:08:25I think as an investment, I've got to say it, it's pants.
0:08:25 > 0:08:27So, on that basis, I'm afraid I'm out.
0:08:30 > 0:08:33It's not looking good for the entrepreneurs as Piers Linney
0:08:33 > 0:08:35manoeuvres his way out the deal.
0:08:37 > 0:08:40And Deborah Meaden is ready to have her say.
0:08:43 > 0:08:49My worry about this is that you are already in debt
0:08:49 > 0:08:51and when people are in debt,
0:08:51 > 0:08:53they tend to focus on getting themselves out of trouble
0:08:53 > 0:08:55rather than being able to say,
0:08:55 > 0:08:59"Right, there's the money to drive this business forward"
0:08:59 > 0:09:01so I'm afraid I'm out.
0:09:01 > 0:09:03OK, thank you very much.
0:09:03 > 0:09:05- KELLY:- Guys, ooh.
0:09:05 > 0:09:06You've kind of come in here
0:09:06 > 0:09:08and the first thing that's in my mind is the fact
0:09:08 > 0:09:12that the money that I would give you would get you out of a black hole
0:09:12 > 0:09:15rather than me thinking about what it is that you've got.
0:09:15 > 0:09:17I don't know enough about games and, to be honest,
0:09:17 > 0:09:20I'm a bit bored by what I've seen.
0:09:21 > 0:09:23I hate to say it
0:09:23 > 0:09:27but it's just not something that I'm enthusiastic about or even
0:09:27 > 0:09:31think that I want to get involved with, so I'm afraid I'm out.
0:09:34 > 0:09:38It's starting to look like game over for the entrepreneurs
0:09:38 > 0:09:41as three Dragons declare themselves out.
0:09:41 > 0:09:45But Duncan Bannatyne hasn't finished with the pair just yet.
0:09:47 > 0:09:49Who is your nearest competitor
0:09:49 > 0:09:52who invents and produces a number of games?
0:09:52 > 0:09:55There's probably two other companies in the UK that do that
0:09:55 > 0:09:57about our sort of size, slightly smaller.
0:09:57 > 0:10:00The difference between what those people do and what we do
0:10:00 > 0:10:02is that we invent these games,
0:10:02 > 0:10:04it's us two that have invented all these games.
0:10:04 > 0:10:05The other guys,
0:10:05 > 0:10:09it tends to be similar sort of games along the same theme.
0:10:09 > 0:10:10Yeah.
0:10:11 > 0:10:14I'm just a little bit on the edge.
0:10:14 > 0:10:17Well, I think if one of these games is successful,
0:10:17 > 0:10:18we would be absolutely delighted.
0:10:18 > 0:10:21If one goes global, that would be the ultimate thing.
0:10:21 > 0:10:23And if these five or six won't, we've got three that we want to
0:10:23 > 0:10:26produce next year that we've already got in prototype form.
0:10:26 > 0:10:28And two for this year.
0:10:28 > 0:10:30Look, I've assessed it
0:10:30 > 0:10:34and I think what you need to bring to these games...
0:10:34 > 0:10:35is my sense of humour.
0:10:35 > 0:10:37THEY CHUCKLE
0:10:37 > 0:10:40- That's funny in itself. - That's what it's all about.
0:10:40 > 0:10:45And I don't want to stake £50,000 into this at the moment on my own.
0:10:45 > 0:10:48So, what I'm going to do is I'm going to try this,
0:10:48 > 0:10:50- I'm going to make you an offer. - OK.- OK.
0:10:50 > 0:10:55And after I've made the offer, the only person that's in is Peter. OK?
0:10:55 > 0:10:57So, I'm going to offer you half the money...
0:10:57 > 0:11:00- OK. - ..25,000...
0:11:00 > 0:11:03but I want 15% of the company.
0:11:07 > 0:11:10An unexpected development as Duncan Bannatyne
0:11:10 > 0:11:13puts in a much-needed offer.
0:11:13 > 0:11:16But the entrepreneurs aren't quite in the clear yet.
0:11:16 > 0:11:20Will Peter Jones rescue them with a matching bid?
0:11:23 > 0:11:27Duncan's a sharp, canny investor so he's obviously seen something.
0:11:27 > 0:11:30Actually, I'd better ask, have you seen something, Duncs?
0:11:32 > 0:11:36I just think it would be an exciting and enjoyable gamble.
0:11:36 > 0:11:40I mean, I don't normally gamble but there's just something about it.
0:11:45 > 0:11:49Well, on the basis of that, I'm going to make you an offer as well.
0:11:49 > 0:11:51OK.
0:11:51 > 0:11:55I'm going to offer you £25,000 for...
0:11:55 > 0:11:5720% of the business.
0:11:58 > 0:12:02I would also prefer it that Duncan own the same share as me.
0:12:02 > 0:12:06Yeah, well, I presume, Duncan, are you staying at 15% with the offer?
0:12:06 > 0:12:11Well, I would have done, but Peter has indicated that he wants me
0:12:11 > 0:12:14to have the same shareholding as him so I've got to go to 20%.
0:12:16 > 0:12:20Tough tactics from the Dragons as they raise the equity stake
0:12:20 > 0:12:25demanded to 40%, leaving a difficult decision for the entrepreneurs.
0:12:27 > 0:12:32- Do you mind if we have a little chat? - Yeah, help yourself.- Absolutely.
0:12:32 > 0:12:33OK, brilliant, thank you.
0:12:38 > 0:12:40THEY CONFER QUIETLY
0:12:40 > 0:12:42(We had a maximum which was 25.)
0:12:42 > 0:12:44(Or we'd ideally like somebody to come to 15
0:12:44 > 0:12:48(and with the possibility of us getting 5% back.)
0:12:48 > 0:12:52(As soon as they got their money back, down to 25.) Yeah? OK.
0:12:52 > 0:12:55- Shall I do the talking?- Yeah.
0:12:57 > 0:13:01Um, yeah, great, thank you very much for the offers,
0:13:01 > 0:13:04we're delighted that you've made those offers.
0:13:04 > 0:13:07We can't go to 40%.
0:13:08 > 0:13:09So, I'm just wondering,
0:13:09 > 0:13:13we had a maximum that we had in mind before we came in here.
0:13:13 > 0:13:15And that maximum was 25%.
0:13:15 > 0:13:17Now, I don't think you're going to come down to 25%
0:13:17 > 0:13:22but I think what would be reasonable and fair would be if you could both
0:13:22 > 0:13:26agree on 15% with the possibility of once you've got your investment back,
0:13:26 > 0:13:30you reduce it to 12.5 so the offer is 25%.
0:13:30 > 0:13:31How does that sound for you?
0:13:35 > 0:13:39I'd be happy to reduce to 15 if I get my money back.
0:13:39 > 0:13:42I don't know what... What do you think, Duncs?
0:13:42 > 0:13:46Yeah, I'd match that, so we'd offer £50,000 for 40% and our
0:13:46 > 0:13:50percentage reduces to 30% between us when we get our money back.
0:13:51 > 0:13:54Our preferred option was clearly with you guys...
0:13:55 > 0:13:57..but we can't go to 40%.
0:13:57 > 0:14:01So, I'm sticking with my offer at 30% reducing to 25
0:14:01 > 0:14:03once we've paid you back.
0:14:03 > 0:14:04Uh...
0:14:05 > 0:14:07Would you take that?
0:14:09 > 0:14:10No.
0:14:11 > 0:14:15Sometimes we see opportunities where we don't know
0:14:15 > 0:14:17whether we're driven by the heart or the head.
0:14:18 > 0:14:21And in this case, I've not been driven by either,
0:14:21 > 0:14:27I've been driven by the excitement and not by my wallet.
0:14:27 > 0:14:30If I'd been driven purely by my wallet, I wouldn't be investing.
0:14:30 > 0:14:34My wallet says no. So, you know, you've had the best offer.
0:14:37 > 0:14:40Would you mind if we...?
0:14:40 > 0:14:42- No, no.- Thank you.
0:14:42 > 0:14:45You've got a new game here, it's called Double Bluff.
0:14:45 > 0:14:48THEY CHUCKLE
0:14:49 > 0:14:55- (I think it's a no. No, no.) - (What else can we offer them then?)
0:14:55 > 0:14:58THEY CONFER QUIETLY
0:14:58 > 0:15:01- Yeah, let's go it for then, yeah. - Yeah?- Mm.
0:15:02 > 0:15:07Peter, Duncan, we'd like to accept your offer. Thank you very much.
0:15:08 > 0:15:10Victory at last.
0:15:10 > 0:15:13- Do you two work well together? KELLY:- No.
0:15:13 > 0:15:16We can't stand each other(!)
0:15:16 > 0:15:21The Pants On Fire team leave the Den with two new players and their cash.
0:15:26 > 0:15:29THEY CHUCKLE
0:15:29 > 0:15:31- We've got Duncan, brilliant. - I know.
0:15:31 > 0:15:33- And Peter.- It's fantastic. - Yeah.
0:15:33 > 0:15:35Extraordinary.
0:15:35 > 0:15:38They're going, "We got Richard...and Stuart."
0:15:38 > 0:15:40That's way more than we wanted.
0:15:40 > 0:15:43That was the right percentage though, I think you were right
0:15:43 > 0:15:47to stick with that cos the amount you're going to bring to that...
0:15:47 > 0:15:49- That's going nowhere without you. - Yeah.
0:15:49 > 0:15:52What lovely people. They're not mean at all.
0:15:52 > 0:15:54No, it shouldn't be the Dragons' Den,
0:15:54 > 0:15:57it should be the Fairies' Den or something along those lines.
0:15:57 > 0:15:59- You can't say that. - THEY LAUGH
0:16:14 > 0:16:17There's no such thing as a typical entrepreneur.
0:16:19 > 0:16:23And as the Dragons are soon to find out,
0:16:23 > 0:16:28the next duo are proof that the Den is always full of surprises.
0:16:37 > 0:16:38Hello, Dragons.
0:16:38 > 0:16:44My name is Hugh Roper and I'm the founder of Torch in Europe.
0:16:45 > 0:16:47My name's Nathan, I'm the creator of Torch,
0:16:47 > 0:16:50a new brand of lit apparel for urban cyclists.
0:16:51 > 0:16:54We're here today to offer you the opportunity
0:16:54 > 0:17:02to invest £75,000 for 10% of our equity in Torch Europe.
0:17:02 > 0:17:05So, this is our first product for Torch.
0:17:05 > 0:17:08There's three things that make this unique for cyclists,
0:17:08 > 0:17:12the first being that we have lights integrated into the helmet.
0:17:12 > 0:17:15What makes it unique also is the fact that they are visible
0:17:15 > 0:17:18from 360 degrees for the cyclist.
0:17:18 > 0:17:21The second thing is it is THE first helmet
0:17:21 > 0:17:23to have rechargeable batteries.
0:17:23 > 0:17:28The global cycling market is valued at over £50 billion a year.
0:17:28 > 0:17:31To give you a feel for the size of the UK market helmet-wise,
0:17:31 > 0:17:36there are over 1.5 million helmets sold a year. So, we'd like to...
0:17:36 > 0:17:39With that said, we'd like to give you a chance to check 'em out
0:17:39 > 0:17:42and we'd be happy to answer any questions
0:17:42 > 0:17:44regarding the product or the business.
0:17:46 > 0:17:47An illuminating pitch
0:17:47 > 0:17:51from business partners Hugh Roper and Nathan Wills.
0:17:51 > 0:17:56They want £75,000 to help fund their expansion plans for their
0:17:56 > 0:17:59cycling-gear-cum-safety-lights venture.
0:18:01 > 0:18:05But telecoms tycoon Peter Jones has something on his mind.
0:18:08 > 0:18:09I think this is a first in the Den.
0:18:11 > 0:18:13I believe it probably is.
0:18:13 > 0:18:16But not for the reason you're thinking.
0:18:16 > 0:18:20I think this is the first time that we've been pitched a really great
0:18:20 > 0:18:24product for a reasonable amount of money by a multi-millionaire.
0:18:30 > 0:18:32Hugh, let's explain.
0:18:32 > 0:18:34- OK.- You're the multi-millionaire. I know you.
0:18:34 > 0:18:39- Uh-huh.- You're known in the industry that you were previously in.- Yeah.
0:18:39 > 0:18:42You did well selling to Carphone Warehouse.
0:18:42 > 0:18:44Why do you need us?
0:18:44 > 0:18:50Um, the purpose of being before you is to seek your input
0:18:50 > 0:18:52in terms of helping accelerate
0:18:52 > 0:18:56people's brand awareness of our products, our company.
0:18:56 > 0:18:58So, you're more here for the PR then?
0:18:58 > 0:19:01PR is part of it, for sure, but I'm also here because I thought
0:19:01 > 0:19:04it would be quite fun to do business with one of you guys.
0:19:04 > 0:19:08And how did you guys meet? What's the connection?
0:19:08 > 0:19:11Well, I found Nathan as a result of just
0:19:11 > 0:19:14searching around the internet for a product similar to this
0:19:14 > 0:19:16and I just dropped him an e-mail saying,
0:19:16 > 0:19:20"Hello, you don't know me, I'm Hugh, I think your products are great.
0:19:20 > 0:19:22- "I'm an investor, I might be interested."- Did you just think,
0:19:22 > 0:19:26"Oh, my God, this is the most incredible phone call ever"?
0:19:26 > 0:19:27Yeah.
0:19:27 > 0:19:29It was an attractive partnership, I thought.
0:19:29 > 0:19:31KELLY: Well, it looks great.
0:19:31 > 0:19:33Hugh, Nathan, I've got a million questions.
0:19:33 > 0:19:36- Launch. - I've got eight helmets at home.- OK.
0:19:36 > 0:19:39They all sit on a shelf and would I have one of these?
0:19:39 > 0:19:43So, one question is the price point.
0:19:43 > 0:19:47Well, our retail, direct to consumer through our website, is for £85.
0:19:47 > 0:19:51And what's a typical commuter helmet cost?
0:19:51 > 0:19:53It's no way near 80.
0:19:53 > 0:19:57Um, typically, you can get a range anywhere from, I would say,
0:19:57 > 0:20:02£20 up to a couple of hundred, so we're basically mid-range for that.
0:20:02 > 0:20:05But the advantage of this is you take the cost of a helmet
0:20:05 > 0:20:08and the cost of a set of lights and when you combine them,
0:20:08 > 0:20:10we're usually under that cost.
0:20:10 > 0:20:13Yeah, but you buy the lights on a bike which are run by a dynamo.
0:20:13 > 0:20:16They work 24 hours a day, seven days a week.
0:20:16 > 0:20:17You just put them back on the dynamo -
0:20:17 > 0:20:20the dynamo charges the lights and the lights come on.
0:20:20 > 0:20:22Your helmet could run out of light
0:20:22 > 0:20:25and somebody could be stuck out when it's dark with no lights.
0:20:25 > 0:20:28Duncan, no-one's used a dynamo for quite some time on a bike.
0:20:28 > 0:20:30- How do you charge them then? - Batteries.
0:20:30 > 0:20:32Which is a good question.
0:20:32 > 0:20:34How many times can you recharge the batteries in here?
0:20:34 > 0:20:38- Uh, right now, the manufacturers stated 1,000 cycles.- OK.
0:20:38 > 0:20:43- And it's got two charging points, is that...?- It does. It's a USB.
0:20:43 > 0:20:46Right, OK, so you've given me the wire.
0:20:46 > 0:20:49So, there's two points, USB, so you can charge it from a laptop...
0:20:49 > 0:20:53- You can charge that from a phone charger.- Well done.
0:20:53 > 0:20:56It's very neat. Have you got my size?
0:20:56 > 0:20:58PIERS LAUGHS
0:20:58 > 0:21:00I think it's absolutely beautiful.
0:21:00 > 0:21:02I can't bear helmets normally,
0:21:02 > 0:21:04they make people look geeky and they're ugly.
0:21:04 > 0:21:07- But it's lovely and I think the branding is beautiful.- Thank you.
0:21:07 > 0:21:08Thanks.
0:21:08 > 0:21:11What's wrong? It's all too good.
0:21:14 > 0:21:18Praise for the product but will the old adage that
0:21:18 > 0:21:21if something sounds too good to be true then it probably is
0:21:21 > 0:21:24prove to be the case for Peter Jones?
0:21:28 > 0:21:30I can tell you, I do like it immediately
0:21:30 > 0:21:34and I'm not a keen cyclist. Have you got protection on it?
0:21:34 > 0:21:36Yes, we have patent protection on the helmet.
0:21:36 > 0:21:39- Have you got the patent here? - We do, actually.
0:21:39 > 0:21:41- Do you mind if I have a look at it? - Absolutely.
0:21:50 > 0:21:51Thanks, Nathan.
0:21:52 > 0:21:54You're welcome, thank you.
0:22:06 > 0:22:10It feels like you've just put a pin in me.
0:22:13 > 0:22:14How so?
0:22:14 > 0:22:16I was feeling that perhaps
0:22:16 > 0:22:21you've got a utility patent for lights on a cycle helmet.
0:22:21 > 0:22:23- Yeah.- But you haven't, have you?
0:22:23 > 0:22:26- No, you can't. - DUNCAN: What's the patent for, Peter?
0:22:26 > 0:22:28It's basically a design
0:22:28 > 0:22:32so if you change the light or change anything, anybody can do it.
0:22:32 > 0:22:34Right, it's the design.
0:22:34 > 0:22:37- You can change the design, do it in a slightly different way.- Correct.
0:22:37 > 0:22:39- But there's some big players that could...- There are, but...
0:22:39 > 0:22:42How long will it take a decent-sized company to integrate lights?
0:22:42 > 0:22:45I would say that it's definitely doable
0:22:45 > 0:22:47and the whole point with this is to be the first to market.
0:22:47 > 0:22:50No, but you could see the excitement when you've talked about that
0:22:50 > 0:22:52and then I know that you've got a multi-millionaire
0:22:52 > 0:22:56backer as well, it became quite exciting, whereas now I think that
0:22:56 > 0:23:00your design and your works are still exciting
0:23:00 > 0:23:02but not perhaps to the same level.
0:23:04 > 0:23:07A first painful blow for the entrepreneurs
0:23:07 > 0:23:11as their lack of patent leaves their product vulnerable to competition.
0:23:11 > 0:23:16It's a revelation that leaves the pair vulnerable in the Den.
0:23:17 > 0:23:20When you walked in earlier, I just loved the branding,
0:23:20 > 0:23:24loved the look of the helmets, everything about it was fantastic.
0:23:24 > 0:23:28I'm all about design - that, to me, was just an extraordinary
0:23:28 > 0:23:32melange of something that I would want to be a part of.
0:23:32 > 0:23:36However, the patent is just not there
0:23:36 > 0:23:39and it's just not an investable business for me
0:23:39 > 0:23:41but I think you will be very successful
0:23:41 > 0:23:44and I think anything you touch, if this is what you've designed so far,
0:23:44 > 0:23:48you're very creative, but I'm afraid I won't be investing so I'm out.
0:23:52 > 0:23:56No cash for Kelly Hoppen as the product's lack of protection
0:23:56 > 0:23:58puts her off investing.
0:23:58 > 0:24:01What conclusion has Deborah Meaden reached?
0:24:05 > 0:24:07Guys, I think it's really neat.
0:24:07 > 0:24:10I often say I've just got to see the map, I've just got to think,
0:24:10 > 0:24:12"Right, I know what I can do with this.
0:24:12 > 0:24:14"I know how I can help."
0:24:14 > 0:24:17But I don't ride bicycles, I've got no idea.
0:24:17 > 0:24:20So, I might as well tell you now, I'm out.
0:24:20 > 0:24:22Thank you for your feedback. Thanks.
0:24:24 > 0:24:28When you first came in, I did think, silently, this is it.
0:24:28 > 0:24:31But seeing the design patent, I realise it's not.
0:24:31 > 0:24:33So, on that basis, I'm going to say that I'm out
0:24:33 > 0:24:35but I wish you both every success.
0:24:35 > 0:24:37- Thank you.- Thank you.
0:24:37 > 0:24:41I am a little bit concerned that there's no patent protecting
0:24:41 > 0:24:44the actual facility and more designs can come up.
0:24:44 > 0:24:47But I think, you know, if there's a natural investor here today,
0:24:47 > 0:24:50it might be Peter, but it's certainly not me.
0:24:50 > 0:24:52So, I'm going to declare myself out.
0:24:55 > 0:24:57Tense times for the entrepreneurs
0:24:57 > 0:25:01as four Dragons turn their back on a deal.
0:25:01 > 0:25:04It's now all down to Piers Linney.
0:25:04 > 0:25:08Will he be guided by his love for bikes or his head for business?
0:25:09 > 0:25:12This is so annoying. I'd love to...
0:25:15 > 0:25:17I mean, a lot of it's been said.
0:25:17 > 0:25:20Although, functionally, it's very good and it's beautiful,
0:25:20 > 0:25:23I probably wouldn't buy one cos, to me,
0:25:23 > 0:25:26it's a bit geeky, it's a bit of the guy's got mirrors on his bike.
0:25:26 > 0:25:29Would you like to see the Midnight edition?
0:25:29 > 0:25:30Oh, go on, then.
0:25:33 > 0:25:34Can't say no.
0:25:36 > 0:25:41- So, what's the difference? - Tinted lenses.- Oh, yes.
0:25:42 > 0:25:45- So, this is your stealth version? - Yeah.
0:25:45 > 0:25:46We limited that one on Kickstarter
0:25:46 > 0:25:48and it sold out within the first two weeks
0:25:48 > 0:25:50so we're trying to decide
0:25:50 > 0:25:53do we keep it as a limited thing and make it special
0:25:53 > 0:25:57or do we just make it available to whoever wants...?
0:25:57 > 0:25:59That's the one my son likes.
0:25:59 > 0:26:03- He's a big scooterer as well and that's another market.- Yeah.
0:26:03 > 0:26:05Yeah, that's more like it.
0:26:05 > 0:26:08It doesn't look as like, "I've got lights on my head, everyone."
0:26:08 > 0:26:10Yeah, it's a bit cooler.
0:26:23 > 0:26:26- It pains me, but I'm out. Sorry, guys.- OK.
0:26:26 > 0:26:28THEY CHUCKLE
0:26:28 > 0:26:29Well done, guys.
0:26:33 > 0:26:35Defeat as Piers Linney's exit
0:26:35 > 0:26:39brings an end to the entrepreneurs' hopes of investment.
0:26:39 > 0:26:41- PIERS:- I'm so gutted.
0:26:41 > 0:26:47Now, it's back to plan B - forging ahead without a Dragon on board.
0:26:47 > 0:26:51- I think it was good.- We can always do more work on patents moving forward.
0:26:51 > 0:26:55Yeah, absolutely. I'm comfortable. Well done, good job.
0:26:55 > 0:26:58When they said they had that patent, I thought, "Yes."
0:26:58 > 0:27:00- KELLY:- It's beautiful, though. The design is stunning.
0:27:00 > 0:27:02Yeah, it's good-looking.
0:27:14 > 0:27:16'Stand by, everybody. Here we go.'
0:27:16 > 0:27:20Other entrepreneurs hoping to drive the Dragons
0:27:20 > 0:27:22to the point of investment
0:27:22 > 0:27:26included Rob Goodman and Nigel Travis from York.
0:27:26 > 0:27:28They were hoping their invention would be
0:27:28 > 0:27:31a must-have for the UK's four million golfers.
0:27:33 > 0:27:37Now, take a traditional wooden golf tee. Its weakness?
0:27:37 > 0:27:38It simply is its weakness.
0:27:38 > 0:27:41Our golf tees are virtually unbreakable
0:27:41 > 0:27:43and magnetically retrievable.
0:27:43 > 0:27:46You can pick up your tees using either the club head
0:27:46 > 0:27:48or the grip end of the club.
0:27:48 > 0:27:51But Peter Jones was more interested in investigating
0:27:51 > 0:27:53Rob's headwear than his invention.
0:27:53 > 0:27:57You haven't got a couple of those tees stuck in your hair, have you?
0:27:57 > 0:27:59We were wanting to have a look there. Yes.
0:28:01 > 0:28:04- Put it on, Peter.- I think they call it the Ian Poulter look.
0:28:04 > 0:28:07Ian Poulter? He's a very good friend of mine.
0:28:07 > 0:28:09- Is he?- He'd be a bit upset, wouldn't he?
0:28:11 > 0:28:12Back to the product
0:28:12 > 0:28:16and the Dragons soon discovered a potential handicap to sales success.
0:28:17 > 0:28:20- How much does it cost? - We sell it for £11.99.
0:28:20 > 0:28:22- Is that for the pack? - That's for the whole pack, yeah.
0:28:22 > 0:28:24- DUNCAN:- What would it cost for a normal tee?
0:28:24 > 0:28:26Wooden tees would generally be about 5p each.
0:28:26 > 0:28:30- So, what's £11.95 divided by 5p? - Um...
0:28:31 > 0:28:33220 or something like that?
0:28:33 > 0:28:37So, you can have 220 wooden tees or one of these.
0:28:38 > 0:28:42Some of the Dragons were turned off at the mere mention of the sport.
0:28:42 > 0:28:45I don't play golf, I don't know anything about golf.
0:28:45 > 0:28:46It's just unexciting
0:28:46 > 0:28:49and I like to be excited by something I'm going to invest in.
0:28:49 > 0:28:52If you combine golf with driving that downhill at speed
0:28:52 > 0:28:56and clay pigeon shooting somehow then I might get interested.
0:28:56 > 0:28:59As the Dragon with a bit more enthusiasm for the sport...
0:28:59 > 0:29:01- Can I have a go? - Yeah, certainly.
0:29:01 > 0:29:04..Peter Jones was interested
0:29:04 > 0:29:06in checking the product out for himself.
0:29:06 > 0:29:09- I'd better stand back.- I'll show you a proper golf swing now.
0:29:09 > 0:29:10Peter, be careful.
0:29:13 > 0:29:16- What happened to the tee then? - It's gone.
0:29:16 > 0:29:18But when it came to business,
0:29:18 > 0:29:21the tee wasn't the only thing looking a little lost.
0:29:21 > 0:29:23You don't look convinced you can sell enough of these
0:29:23 > 0:29:26to develop a business, especially Travis.
0:29:31 > 0:29:35But, OK. I'll tell you where I am. I'm out.
0:29:35 > 0:29:38With the pitch declared below par,
0:29:38 > 0:29:42there was only one thing for it for the golf-mad entrepreneurs.
0:29:42 > 0:29:44Fancy a round? Quick nine, do you think?
0:29:44 > 0:29:46Yeah, I think we've got time, let's go.
0:29:51 > 0:29:53So far tonight, one business has already received
0:29:53 > 0:29:56the financial backing they so desperately needed...
0:29:56 > 0:29:58Thank you, thank you.
0:29:58 > 0:30:00THEY LAUGH
0:30:00 > 0:30:04For us to walk through the doors and get a cheque for £50,000...
0:30:04 > 0:30:06- Yeah.- ..which we'll spend mostly on champagne.
0:30:06 > 0:30:08THEY CHUCKLE
0:30:09 > 0:30:14Will the Dragons be so impressed by any of these young start-ups?
0:30:14 > 0:30:16You're either brave or delusional.
0:30:16 > 0:30:18- I'm brave, I'm from Salford. - Yeah.
0:30:18 > 0:30:20- Do you have a lot of bad luck? - Do you know?
0:30:20 > 0:30:23As long as I sit in this chair and I just think people come in here
0:30:23 > 0:30:25and think we've all got "Mug" written on our heads.
0:30:25 > 0:30:29So, what you've invented is a very clever way of eating off the floor.
0:30:29 > 0:30:30Kelly's just gazumped me.
0:30:35 > 0:30:40Next up, an entrepreneur who is no stranger to the Den.
0:30:40 > 0:30:43His first visit was back in 2011 when he was sent packing
0:30:43 > 0:30:46over a product he'd invented for lorries.
0:30:46 > 0:30:49Well, he's back, and this time, he means business.
0:31:19 > 0:31:22Hello, Dragons. My name's Jim Jemison.
0:31:22 > 0:31:27I'm here today seeking a £25,000 investment in return for
0:31:27 > 0:31:31a 25% equity stake in my business, Stowaway Designs Limited.
0:31:31 > 0:31:33Some of you may remember me from before.
0:31:33 > 0:31:37I've had the privilege of pitching before you in 2011
0:31:37 > 0:31:40when I brought on my pneumatic landing legs.
0:31:40 > 0:31:43Although I didn't get a deal from the Dragons, I went away from that
0:31:43 > 0:31:48with some valuable advice and successfully licensed that product.
0:31:48 > 0:31:50It's had half a million pounds invested in it
0:31:50 > 0:31:53but it is just about taking off.
0:31:53 > 0:31:57We've got it in Morrisons and, basically, I'm waiting for royalties.
0:31:57 > 0:32:01What we see before us here now is pop-up tables.
0:32:01 > 0:32:05Everyone's got them at the moment and it's the new trend.
0:32:05 > 0:32:09So, if I can just show you how it works. So, it runs off the hosepipe.
0:32:09 > 0:32:12Basically, up it goes. AIR HISSES
0:32:12 > 0:32:14If you turn your hosepipe on, it'll go up.
0:32:14 > 0:32:17The patented technology is in that.
0:32:17 > 0:32:20It's a twist-lock device and then once it's locked...
0:32:20 > 0:32:22AIR HISSES
0:32:22 > 0:32:23..that's it.
0:32:23 > 0:32:26The market what it's for is outdoor gardens,
0:32:26 > 0:32:30the holiday and leisure centres and we've got the cafes and bars
0:32:30 > 0:32:34and we've also got school playgrounds interested in the plastic version.
0:32:34 > 0:32:37That is the product, there are a lot of markets here
0:32:37 > 0:32:40and I welcome the opportunity for your questions.
0:32:42 > 0:32:46A sturdy pitch from Den veteran Jim Jemison from Salford.
0:32:46 > 0:32:51He's looking for £25,000 for 25% of his business
0:32:51 > 0:32:53making pop-up garden furniture.
0:32:55 > 0:32:59Peter Jones is first to table some questions.
0:33:02 > 0:33:05- Jim.- Yes, Peter. - Welcome back.- Thank you.
0:33:07 > 0:33:09You're either brave or delusional.
0:33:09 > 0:33:12I'm brave, I'm from Salford. CHUCKLES
0:33:12 > 0:33:14Yeah.
0:33:15 > 0:33:18- I think it's ridiculous. - Right, OK, that's fine.
0:33:18 > 0:33:22And I think when you get past the practicality of seeing it,
0:33:22 > 0:33:26it looks, "Oh, wow", but I think it's flawed.
0:33:26 > 0:33:27OK.
0:33:27 > 0:33:31- Do you want to know why I think it's flawed?- I do, yes, please.
0:33:31 > 0:33:35Because when you create a big table and it sits inside the decking,
0:33:35 > 0:33:37it'll be fantastic,
0:33:37 > 0:33:39because you press a button and the table comes up.
0:33:39 > 0:33:42But the reality is you've now created a really annoying pit
0:33:42 > 0:33:45of which your chair will rock forward.
0:33:45 > 0:33:47I mean, literally, people, after a couple of drinks,
0:33:47 > 0:33:49will be pushing their chair back and that'll be it.
0:33:49 > 0:33:53Well, I don't think my demonstration unit does justice to the product.
0:33:53 > 0:33:57With the bench, for example, we have a square table with two benches.
0:33:57 > 0:34:00That comes up, that comes up, so the pit, what is a problem,
0:34:00 > 0:34:01you have your feet in.
0:34:01 > 0:34:06- This table is down, it's the decking that people walk over.- It is, yes.
0:34:06 > 0:34:10When it comes up, it's the decking that people have been walking over
0:34:10 > 0:34:12that you're going to eat off.
0:34:12 > 0:34:14In the decking example, yes.
0:34:14 > 0:34:17So, what you've invented is a very clever way of eating off the floor.
0:34:17 > 0:34:19Well, I...
0:34:19 > 0:34:22THEY LAUGH
0:34:22 > 0:34:25I'm not being funny, Piers, but the last laugh...
0:34:25 > 0:34:31- If you eat your food off the table then I use a plate.- Oh!- Boom, boom.
0:34:31 > 0:34:32But I do.
0:34:32 > 0:34:35I don't know people who sit there and eat their food off the thing, yeah?
0:34:35 > 0:34:38We've also got bird poo in the garden tables anyway.
0:34:38 > 0:34:40- I can't design for that. - That's very true.
0:34:40 > 0:34:44Jim, I own a lodge on Lake Windermere and it's got decking.
0:34:44 > 0:34:47- Yes.- And I'm just thinking about my table and chairs.
0:34:47 > 0:34:50So, I move my table round because the view changes.
0:34:50 > 0:34:51And the sunshine moves.
0:34:51 > 0:34:54Yeah, and the sunshine moves, so I don't understand why you'd want one.
0:34:54 > 0:34:57It's for convenience, it's for Joe Public who's got a small yard,
0:34:57 > 0:35:00and they just want some space on occasional use of a table.
0:35:03 > 0:35:07The pressure's on as the criticism keeps on coming.
0:35:07 > 0:35:12But Jim's charm is just about saving him from total annihilation.
0:35:12 > 0:35:15Can Deborah Meaden find anything in the financial details
0:35:15 > 0:35:17which'll make her invest?
0:35:20 > 0:35:23How far have you got with this? This looks a bit prototype-y.
0:35:23 > 0:35:26I've done more homework than I have physical
0:35:26 > 0:35:30- but it's all fundamentally ready to go.- And what would that sell for?
0:35:30 > 0:35:32- £300.- For one table?- Yes.
0:35:32 > 0:35:35So, you sell the whole decking unit and you bolt them together?
0:35:35 > 0:35:39The first order I've got is for a gymnasium, and what the guys do...
0:35:39 > 0:35:44- Sorry, does that answer my question? - No, it doesn't, Deborah, I'm sorry.
0:35:44 > 0:35:46What was my question?
0:35:46 > 0:35:49About the cost and is that for one unit?
0:35:49 > 0:35:51And do you bolt the units together?
0:35:51 > 0:35:53Yes, you purchase your decking. At the point of purchase
0:35:53 > 0:35:56- in the decking, they will offer you this product.- OK, thank you.
0:35:56 > 0:35:59And then I would then offer the installation of the bottom unit
0:35:59 > 0:36:01so that goes in the price of the job.
0:36:01 > 0:36:04So, yeah, I hope that answers your question, I'm sorry, Deborah.
0:36:04 > 0:36:07But the issue you've got there is to install that means digging down.
0:36:07 > 0:36:10- Two answers to this.- It's not £300, you're looking at thousands.
0:36:10 > 0:36:12It comes ready.
0:36:12 > 0:36:15You dig a hole, that then is able to fit in
0:36:15 > 0:36:17and it's removable in case of need of a repair.
0:36:17 > 0:36:19But people aren't going to want to do that.
0:36:19 > 0:36:22I mean, there are some wealthy people in this world
0:36:22 > 0:36:25and sometimes they spend money on rubbish
0:36:25 > 0:36:28but I can tell you, the average Joe is certainly never going to
0:36:28 > 0:36:32pay £1,000 and they can't move a table, they can't move a bench.
0:36:32 > 0:36:34Right, Starbucks and Costa Coffees.
0:36:34 > 0:36:38They have three or four tables outside their area, and every night,
0:36:38 > 0:36:41the staff have to go out to take it in and put it out in the mornings.
0:36:41 > 0:36:43It takes the staff two minutes to take the tables in.
0:36:43 > 0:36:45There's risks of injuries and it just helps...
0:36:45 > 0:36:47Injuries? From lifting a table?
0:36:47 > 0:36:49- KELLY:- The risk comes after you've walked into it.
0:36:49 > 0:36:53- PIERS: Dangerous job, working in a coffee shop.- Oh, Jim. Jim...
0:36:53 > 0:36:56Well, they can't accidentally pop up, that's the patented design.
0:36:56 > 0:36:58You would never have that in a cafe,
0:36:58 > 0:37:00you'd never have it in a small garden
0:37:00 > 0:37:02because it's not just £300, it's a lot more.
0:37:02 > 0:37:05I build multimillion-pound houses all over the world
0:37:05 > 0:37:08and with all the money that some of these clients have,
0:37:08 > 0:37:09they would never ever want that.
0:37:09 > 0:37:13You know why? Because they've got space.
0:37:13 > 0:37:14However...
0:37:15 > 0:37:18..where it could work is on a boat.
0:37:20 > 0:37:24Where you need to save space and boats,
0:37:24 > 0:37:26you constantly need to save space, something like that,
0:37:26 > 0:37:31that's really where you need to hit the market, is for yachts.
0:37:31 > 0:37:33Jim, I'm fascinated by your patent
0:37:33 > 0:37:35because actually I've got some friends who have got
0:37:35 > 0:37:38a beautiful marble table, it's a marble floor,
0:37:38 > 0:37:42and out of the middle of it, there's a raised table that comes out.
0:37:42 > 0:37:44That would be an hydraulic system again,
0:37:44 > 0:37:47it'll have to be for it being marble, it'll be quite heavy.
0:37:47 > 0:37:48Well, I don't care.
0:37:48 > 0:37:50Neither does anybody buying it.
0:37:50 > 0:37:53All I know is it's doing exactly the same thing as yours
0:37:53 > 0:37:56so how does that make your patent worth anything?
0:37:56 > 0:37:57That is better.
0:37:57 > 0:38:00- And that's why it is novel and patentable.- Why? Why?
0:38:00 > 0:38:02Because it's better because it's more reliable,
0:38:02 > 0:38:05it's a low-pressure system, not hydraulic.
0:38:05 > 0:38:08Hydraulics kill people, but the point is, this one,
0:38:08 > 0:38:11once it's...an obstruction, it will stall.
0:38:11 > 0:38:13So, when you've got a worry about children
0:38:13 > 0:38:16playing in the gardens, for example,
0:38:16 > 0:38:19then nobody wants a table in the garden that's hydraulic
0:38:19 > 0:38:23that there's a risk of the toddler crawling to and being crushed.
0:38:23 > 0:38:25But the child could never have got crushed
0:38:25 > 0:38:28if you hadn't invented the table that comes up to start with.
0:38:29 > 0:38:30- Good point.- Thank you.
0:38:30 > 0:38:32I like your good points, Duncan, thank you,
0:38:32 > 0:38:34they're as good as Peter's.
0:38:34 > 0:38:36- Are they?- Very.
0:38:36 > 0:38:38Was the best advice you got last time from me and Peter?
0:38:38 > 0:38:40- KELLY:- Don't worry about us in the middle then.
0:38:40 > 0:38:43I'm not ignoring you, I welcome all your questions
0:38:43 > 0:38:45and I love your feedback, I really do.
0:38:45 > 0:38:48As long as I sit in this chair and I just think people try
0:38:48 > 0:38:51and just come up with inventions of any sort and come in here
0:38:51 > 0:38:53and think we've all got "Mug" written on our heads.
0:38:53 > 0:38:57- Oh, no, I do not think that. - I'll tell you where I am, I'm out.
0:38:59 > 0:39:03Harsh words from an exasperated Kelly Hoppen as she becomes
0:39:03 > 0:39:07the first Dragon to walk away from Stowaway.
0:39:07 > 0:39:09And it looks as though Deborah Meaden
0:39:09 > 0:39:11has also made up her mind.
0:39:14 > 0:39:16The biggest problem you've got is that
0:39:16 > 0:39:18I don't think it's going to get to mass market.
0:39:18 > 0:39:21Listen, my friend's house, they've got lots of space,
0:39:21 > 0:39:23but it's just a cool thing that they like moving up and down
0:39:23 > 0:39:25and it's marble and it's beautiful and it's whatever,
0:39:25 > 0:39:27but that's a whole different market.
0:39:27 > 0:39:30This will never get to mass market, it's way too expensive,
0:39:30 > 0:39:33so I'm really sorry but I won't be investing.
0:39:33 > 0:39:36- No problem.- I'm out. - Thank you for that.
0:39:36 > 0:39:39- Yeah, Jim, I think you've invented something no-one's going to buy.- OK.
0:39:39 > 0:39:41Um, so I'm out.
0:39:43 > 0:39:48- I think you suffer from a syndrome called over-inventive syndrome.- OK.
0:39:48 > 0:39:50Well, I should be able to go away from this experience
0:39:50 > 0:39:53- and invent something that you all want.- Oh, please, don't!
0:39:53 > 0:39:56Well, no, I'd love to see you again, Jim, I think you're good fun.
0:39:56 > 0:39:58This is a serious business though, Duncan.
0:39:58 > 0:40:01I mean it's a big business and no-one's selling the product.
0:40:01 > 0:40:05- Sit down, invent something else and come back and see us.- OK.- OK?
0:40:05 > 0:40:08- Until then, I'm out. - Bless you.
0:40:08 > 0:40:11The Dragons may be entertained but that's of no help at all
0:40:11 > 0:40:14to Jim's prospects of gaining an investment.
0:40:15 > 0:40:17Can Peter Jones put hilarity aside
0:40:17 > 0:40:20and prove an unlikely saviour for the entrepreneur?
0:40:22 > 0:40:24Peter, it's you.
0:40:24 > 0:40:29Oh, Jimmy, Jim, Jim. It's a shame, really. Um...
0:40:31 > 0:40:34- How can I convince you because... - You can't cos it's bloody stupid.
0:40:34 > 0:40:37No, you've all looked at it from your own houses.
0:40:37 > 0:40:39You've got to come up with something that's half-decent.
0:40:39 > 0:40:43- Jim, come on.- Joe Public... - Jim! This is...
0:40:43 > 0:40:46The reality is that there's too many flaws in it.
0:40:46 > 0:40:48Floors or flaws?
0:40:48 > 0:40:51- THEY CHUCKLE Boom, boom.- See?
0:40:51 > 0:40:53Jim, you can do better than this.
0:40:53 > 0:40:56- You've wasted three years of your life.- You said that last time.
0:40:56 > 0:40:57DUNCAN LAUGHS
0:40:57 > 0:40:59That's six years now.
0:40:59 > 0:41:01It's nice to see you again, Jim,
0:41:01 > 0:41:04but I won't be investing and I'm going to say that I'm out.
0:41:04 > 0:41:06- That's fine. - But I look forward to our next time.
0:41:06 > 0:41:09- Thank you very much for your time. DUNCAN:- Nice seeing you again.- Bye.
0:41:10 > 0:41:14- Don't forget to press the button, Jim.- Have I?- Yeah, on the left.
0:41:14 > 0:41:17- No, you've gone past it, Jim. - Is it a pop-up button?- That's it.
0:41:17 > 0:41:20- We're going down now, aren't we? - Just mind the trap door.
0:41:20 > 0:41:22Thank you very much for your time.
0:41:22 > 0:41:25So, it wasn't a case of second time lucky for Jim
0:41:25 > 0:41:29as history repeats itself and he leaves the Den with nothing.
0:41:29 > 0:41:32Take Jim to the sixth floor, please.
0:41:32 > 0:41:34JIM LAUGHS
0:41:35 > 0:41:38And keep him there until he comes up with something half-decent.
0:41:38 > 0:41:40JIM WHISTLES
0:41:40 > 0:41:44Watch this space, you'll be sitting at one of them one of these days
0:41:44 > 0:41:47and I would love a Dragon to be sat at one of my tables thinking,
0:41:47 > 0:41:48"Ooh, this is one of Jim's."
0:42:01 > 0:42:04Many entrepreneurs that come into the Den are accused
0:42:04 > 0:42:07of reinventing the wheel.
0:42:07 > 0:42:11Next was retired aerospace engineer Jenan Kazim who thought
0:42:11 > 0:42:14it was time that the trusty old umbrella had a revamp.
0:42:16 > 0:42:20My name is Jenan Kazim, I am the inventor of KAZbrella
0:42:20 > 0:42:23and this umbrella, when it is open,
0:42:23 > 0:42:26is exactly the same as a commercial umbrella
0:42:26 > 0:42:30and when you close it, this umbrella basically turns inside out.
0:42:31 > 0:42:33Do you have a lot of bad luck?
0:42:34 > 0:42:37This was one entrepreneur who didn't subscribe
0:42:37 > 0:42:40to the "if it ain't broke, don't fix it" school of thought.
0:42:40 > 0:42:43What is wrong with existing umbrellas?
0:42:43 > 0:42:46They've been around for nearly 2,000-3,000 years
0:42:46 > 0:42:48and they haven't changed.
0:42:48 > 0:42:50Hmmm, quite a few things haven't changed for 2,000 years
0:42:50 > 0:42:52because they didn't need to.
0:42:52 > 0:42:54Like chopsticks, that's a good example.
0:42:55 > 0:42:59Despite Piers Linney's attempt to rain on his parade, Jenan was firm
0:42:59 > 0:43:03in his belief that the conventional umbrella had had its day.
0:43:03 > 0:43:06If you walk to your car with a conventional umbrella,
0:43:06 > 0:43:10you need to open your door, exposing yourself to the rain
0:43:10 > 0:43:12then go into your car with a wet canopy
0:43:12 > 0:43:14that you need to sit next to you.
0:43:14 > 0:43:19I think this is brilliant because getting into a car with my hair
0:43:19 > 0:43:22when it's raining, I've often wished it would go the other way.
0:43:22 > 0:43:23I quite like it.
0:43:23 > 0:43:27I really, really want one, not because I have a problem
0:43:27 > 0:43:31with my hair when I get in the car but because it looks great.
0:43:31 > 0:43:35But the positivity was short-lived as Piers Linney thought
0:43:35 > 0:43:38he'd spotted a major flaw in the product's design.
0:43:38 > 0:43:41Fundamentally, what you're going to end up with is a mouldy umbrella.
0:43:41 > 0:43:44The water's all going to end up on the inside.
0:43:44 > 0:43:46If you're me, you'll put it in the boot of the car
0:43:46 > 0:43:48and two weeks later, it's raining again, where's my umbrella?
0:43:48 > 0:43:51You go and open it and there's a mushroom hanging off it.
0:43:51 > 0:43:53But Jenan just got himself into deep water
0:43:53 > 0:43:57when he tried to explain how to stop the rot from setting in.
0:43:57 > 0:43:59If you want to actually make this dry,
0:43:59 > 0:44:01when you walk into your house, you open it,
0:44:01 > 0:44:05just lean it against the wall and have it open to evaporate through.
0:44:05 > 0:44:06It's the same as that umbrella then.
0:44:06 > 0:44:08Actually, in all fairness, it's worse
0:44:08 > 0:44:11because that umbrella, you lean on its tip, which is the right way up
0:44:11 > 0:44:13so it balances, and this umbrella,
0:44:13 > 0:44:17you're trying to lean it on a handle that doesn't balance at all.
0:44:17 > 0:44:20In the end, no amount of umbrellas could have provided shelter
0:44:20 > 0:44:24from the torrent of outs that came Jenan's way.
0:44:24 > 0:44:26It's a bit like reinventing the wheel, really.
0:44:26 > 0:44:29On one side, it's better. On the other hand, it's worse.
0:44:29 > 0:44:31I don't think there's a market for it.
0:44:31 > 0:44:32It's over-engineered
0:44:32 > 0:44:35and that will make it more costly for you to produce.
0:44:35 > 0:44:36I'm out.
0:44:36 > 0:44:39But at least his pitch inspired a Dragon sing-along.
0:44:39 > 0:44:42How does that song go with the umbrella?
0:44:42 > 0:44:45# I'm singin' in the rain
0:44:45 > 0:44:47# Just singin' in the rain. #
0:44:50 > 0:44:53Every year, we get lots of applications
0:44:53 > 0:44:56from entrepreneurs with products for children
0:44:56 > 0:45:00and they're usually fashionable, functional or fun.
0:45:00 > 0:45:06Well, Effie Moss thinks her bespoke designs tick all of those boxes.
0:45:06 > 0:45:09Let's see if the Dragons think they're worthy of investment.
0:45:41 > 0:45:43Good afternoon.
0:45:43 > 0:45:46My name's Effie Moss and I'm here today to ask for £50,000
0:45:46 > 0:45:49for a 10% stake in my company, Just For Tiny People.
0:45:50 > 0:45:54Just For Tiny People was established 17 months ago.
0:45:54 > 0:45:57And to date, we've had the pleasure of hand-crafting 800 magical teepees
0:45:57 > 0:46:00and 1,600 accessories.
0:46:00 > 0:46:05During our first year of business, we generated sales of £124,000.
0:46:05 > 0:46:08Every teepee that we've made has a bespoke element to it,
0:46:08 > 0:46:10whether that's a degree of personalisation,
0:46:10 > 0:46:14the fabric selected or just a very excited parent.
0:46:17 > 0:46:20We now offer a range of products to help accessorise
0:46:20 > 0:46:23the child's bedroom, playroom or even the living room.
0:46:23 > 0:46:26We want parents to feel that they are part of the process
0:46:26 > 0:46:28in creating a magical space for their child
0:46:28 > 0:46:32and we want the child to have the perfect place for play.
0:46:32 > 0:46:33During the past 17 months,
0:46:33 > 0:46:37we've established a strong online collaborative community via Facebook,
0:46:37 > 0:46:40which has helped us to establish our brand.
0:46:40 > 0:46:4270% of the sales generated are actually as a result of
0:46:42 > 0:46:45the collaboration through our Facebook community
0:46:45 > 0:46:47and 30% as a result of our online website
0:46:47 > 0:46:51which was launched in August last year and is actually, primarily,
0:46:51 > 0:46:54one of the areas where we'd like to use the investment.
0:46:56 > 0:46:58I'm also really pleased to be able to share with you that
0:46:58 > 0:47:01I have my very own set of Dragons, five children,
0:47:01 > 0:47:05who sit on my pretend board of directors, aged three to nine,
0:47:05 > 0:47:08who are more than happy to tell me when something just isn't right
0:47:08 > 0:47:11but unfortunately they haven't £50,000 to invest. Thank you so much.
0:47:11 > 0:47:13Could I come and have a look at them?
0:47:13 > 0:47:15Yeah, of course you can, you're more than welcome.
0:47:16 > 0:47:20Bespoke teepees and accessories for children,
0:47:20 > 0:47:24an idea Effie Moss is hoping will capture the Dragons' imagination.
0:47:24 > 0:47:29She's looking for £50,000 for 10% of her business.
0:47:29 > 0:47:34But Peter Jones has some doubts about the product's proportions.
0:47:37 > 0:47:40The age range that you're targeting, what is that?
0:47:40 > 0:47:42The magical teepee can go up to age 11
0:47:42 > 0:47:45and the midi teepee is for smaller children aged one to four.
0:47:45 > 0:47:48- So, you go up to 11?- 11, yeah. - Really?
0:47:48 > 0:47:50- You haven't seen the size of my children.- Yeah.
0:47:50 > 0:47:53To be fair, with the magical teepee, I sit in there with my daughter
0:47:53 > 0:47:55and that's one of the things we advocate -
0:47:55 > 0:47:58- that a parent could get in there as well.- Really? You can get in there?
0:47:58 > 0:48:01Yeah, I can. I'm quite short when I've not got big heels on.
0:48:01 > 0:48:02Can you show me?
0:48:02 > 0:48:04Do you want me to take my shoes off in there?
0:48:04 > 0:48:07Just want to see what it is size-wise so I can get an idea.
0:48:07 > 0:48:09Yeah, sure.
0:48:11 > 0:48:15- It normally opens up and then Alice is here with me.- OK.
0:48:15 > 0:48:18I can't get out now. Thank you.
0:48:19 > 0:48:22Thanks, Peter. Thank you.
0:48:22 > 0:48:24I don't know if I can do it as lady-like, unfortunately.
0:48:24 > 0:48:28- Thank you so much.- That was very elegantly done, Effie.- Thank you.
0:48:28 > 0:48:31- You said that you were on Facebook. - Yes.- How many likes have you got?
0:48:31 > 0:48:3262,500.
0:48:34 > 0:48:37- 62,500? - Yes.
0:48:37 > 0:48:38Wow.
0:48:40 > 0:48:41OK, that's thrown me.
0:48:41 > 0:48:44- Um, 800 teepees?- Yes.
0:48:44 > 0:48:48- Generated sales in the last year of £124,000?- Yes.
0:48:48 > 0:48:52- What margin would you make on that? - Gross margin was £86,000.
0:48:52 > 0:48:55- And what was your overall profit? - Net profit was £48,000.
0:48:55 > 0:48:58And the company now, what does it have in its assets at the moment?
0:48:58 > 0:49:01Fabric, etc, we have about £10,000 of fabric.
0:49:01 > 0:49:04The bank balance itself at the moment, it's around £10,000.
0:49:04 > 0:49:07I don't owe any money to anybody and everybody's paid to date.
0:49:07 > 0:49:11And your forecast you think that you're going to achieve this year.
0:49:11 > 0:49:14Well, the forecast for this year for sales was £300,000
0:49:14 > 0:49:17and that was based on making around 40 teepees a month.
0:49:17 > 0:49:23The big teepees here that I call the magical teepees are £145
0:49:23 > 0:49:25and the midi teepee, which is the smaller one, they're £100.
0:49:25 > 0:49:29- We've actually smashed projection this year so far.- Well done.
0:49:29 > 0:49:31- Thank you. - I think that's really good.
0:49:32 > 0:49:36Effie's impressive figures have provided a credible answer
0:49:36 > 0:49:38to Peter Jones' questions.
0:49:40 > 0:49:44But Kelly Hoppen wants to understand more about the market.
0:49:46 > 0:49:48Who is your biggest competition?
0:49:48 > 0:49:51We've got Cath Kidston might sell a teepee
0:49:51 > 0:49:54in the much lower price range and we have Next as well.
0:49:54 > 0:49:58I think we're different because people are allowed to actually
0:49:58 > 0:50:00choose from a set of fabrics.
0:50:00 > 0:50:02We have a set of designs that they can choose from.
0:50:02 > 0:50:04So, I would go online
0:50:04 > 0:50:08and I would be able to see a whole range of fabrics and then what?
0:50:08 > 0:50:10Do I just slide them across or I click on them
0:50:10 > 0:50:13and I can create my own design?
0:50:13 > 0:50:15Yeah, well, that's where I'd like to use the investment,
0:50:15 > 0:50:18to get to that point. At the moment, it's a little bit more laborious.
0:50:18 > 0:50:22- And what percentage of returns do you get?- I don't.- Not at all?
0:50:22 > 0:50:25No, I've only ever had one return and that was
0:50:25 > 0:50:29because the lady wanted the teepee to behave in a kind of pop-up style,
0:50:29 > 0:50:32like a pop-up tent, but it's a teepee,
0:50:32 > 0:50:35it doesn't behave in that way, so that's my only one.
0:50:35 > 0:50:38Why do you need £50,000 of anybody's money?
0:50:38 > 0:50:40You seem to be doing absolutely fantastic.
0:50:40 > 0:50:44One of the areas is that we turned away, last year for Christmas,
0:50:44 > 0:50:47- 482 orders cos we couldn't fulfil them.- And why was that?
0:50:47 > 0:50:49Because we just didn't have the processes
0:50:49 > 0:50:51or the sheer capacity to be able to deal with them.
0:50:51 > 0:50:54So, my main focus this year was actually rather than running at it
0:50:54 > 0:50:56and try and generate more sales,
0:50:56 > 0:51:00was actually make sure I have the process behind it that I can scale.
0:51:00 > 0:51:02You know, I'm not putting it on my ladies at home
0:51:02 > 0:51:04who are trying to push things through a sewing machine,
0:51:04 > 0:51:07I've got a proper sustainable process than I can use.
0:51:07 > 0:51:11- And what's your biggest problem? - A little part of me thinks...
0:51:11 > 0:51:13I was going to say knowledge.
0:51:13 > 0:51:15I always worry about whether can I take it far enough?
0:51:15 > 0:51:19Can I identify all the opportunities that need to be made with it?
0:51:19 > 0:51:21Effie, you've done amazingly well.
0:51:21 > 0:51:24I mean, unbelievable, and you're almost faultless,
0:51:24 > 0:51:25it's a bit annoying, really.
0:51:25 > 0:51:28Thank you, Peter.
0:51:28 > 0:51:29But...
0:51:29 > 0:51:35There is a big but for me, the fact that could this be a million,
0:51:35 > 0:51:37two-million, three-million-pound business?
0:51:37 > 0:51:39Could this be really mega-successful?
0:51:39 > 0:51:42I'm not convinced that it could in terms of the size of the market,
0:51:42 > 0:51:45but then you're going to turn around and say, knowing you,
0:51:45 > 0:51:49- "Actually, I haven't even touched the international marketplace." - No. I haven't.
0:51:49 > 0:51:52- Is that what you're about to say? - I'm about to say that, yeah.- Yeah.
0:51:52 > 0:51:53Damn.
0:51:55 > 0:52:00It seems the entrepreneur can't put a foot wrong in the Den.
0:52:00 > 0:52:04Will Kelly Hoppen think the investment opportunity
0:52:04 > 0:52:06is as cute as Effie's teepees?
0:52:08 > 0:52:12When my kids were growing up, they always loved make-believe,
0:52:12 > 0:52:16and we used to sort of create tents out of blankets and sheets
0:52:16 > 0:52:17and whatever,
0:52:17 > 0:52:20and I watch my step-grandchildren now do it exactly the same
0:52:20 > 0:52:22and I think the very fact that it's got
0:52:22 > 0:52:26this hand-crafted element to it, I think it's got a lot of legs.
0:52:26 > 0:52:28I'd like to make you an offer.
0:52:28 > 0:52:29Oh, thank you.
0:52:29 > 0:52:32Um, I'd like to offer you all the money
0:52:32 > 0:52:34- but I'd like 20% of the business. - OK.
0:52:36 > 0:52:38OK, thank you very much, that's really lovely, thank you.
0:52:38 > 0:52:40Effie, that is an effing good offer.
0:52:40 > 0:52:43Yes, I know, I'm going to run over and cuddle Kelly in a moment.
0:52:43 > 0:52:46- Do you see what I wrote down there? - Sorry?- What does it say?
0:52:47 > 0:52:50"50,000, 25%."
0:52:50 > 0:52:5450,000 for 25% and Kelly's just gazumped me.
0:52:58 > 0:53:01Kelly Hoppen tries to take the initiative and steal a lead
0:53:01 > 0:53:05on her rival investors with a highly competitive offer.
0:53:06 > 0:53:11Will Peter Jones try to match it or even better it?
0:53:14 > 0:53:17I don't know whether I'm getting sentimental in my old age
0:53:17 > 0:53:20or anything else but I'm feeling at the moment that...I don't think
0:53:20 > 0:53:23I'd be the perfect investor for you.
0:53:23 > 0:53:27I feel that you've got an incredible offer and I don't know
0:53:27 > 0:53:30- what's in the water but I'm not going to compete with it today.- OK.
0:53:30 > 0:53:34I think there are better Dragons that will do a better job for you
0:53:34 > 0:53:37so I'm going to say I'm out, but wish you the best of luck.
0:53:41 > 0:53:45In an unusual turn of events, Peter Jones has stepped aside
0:53:45 > 0:53:49to pave the way for a union between the entrepreneur and Kelly Hoppen.
0:53:51 > 0:53:54But Deborah Meaden doesn't appear to be as accommodating.
0:53:56 > 0:53:57If you sit and look at this and think,
0:53:57 > 0:53:59"Well, actually, I'm going to make teepees,"
0:53:59 > 0:54:01then I am going to say, "Honestly, you don't need me,
0:54:01 > 0:54:04"just carry on doing what you're doing and get bigger."
0:54:04 > 0:54:08If you want to create a lot of product around it which turns
0:54:08 > 0:54:11Just For Tiny People into a destination for anybody
0:54:11 > 0:54:14who's looking for their gifts or their party stuff
0:54:14 > 0:54:17or their Christmas stuff, now that is much more interesting.
0:54:17 > 0:54:19I think I like the idea of that.
0:54:19 > 0:54:22I think with all the other things we're starting to do and look at,
0:54:22 > 0:54:24I think it's becoming more than just a teepee product.
0:54:24 > 0:54:29- Right, well, I'm going to make you an offer.- Thanks, Deborah.
0:54:29 > 0:54:33So, I'm going to offer you all of the money...
0:54:33 > 0:54:36but I want 25% of the business.
0:54:36 > 0:54:38OK, thank you, Deborah, thank you so much.
0:54:40 > 0:54:44So, another offer, but one demanding a higher equity stake
0:54:44 > 0:54:46than that of Kelly Hoppen.
0:54:46 > 0:54:49Time for Piers Linney to make up his mind.
0:54:53 > 0:54:54I think you're brilliant.
0:54:54 > 0:55:00I can't make a better offer than other people have made.
0:55:00 > 0:55:01Good luck with it, but I'm out.
0:55:03 > 0:55:08Well, I did write down "offer £50,000 for 25%," but...
0:55:09 > 0:55:13..I'm actually happy to match Kelly's offer.
0:55:13 > 0:55:16£50,000 for 20%.
0:55:16 > 0:55:19And if Kelly wants, I'm happy to go halfers with Kelly
0:55:19 > 0:55:21so you get two Dragons for the price of one.
0:55:23 > 0:55:25No, I'd be happy to share it with Duncan
0:55:25 > 0:55:28but I'd be equally happy to do it on my own.
0:55:28 > 0:55:30OK.
0:55:30 > 0:55:32Yeah, same here.
0:55:32 > 0:55:37OK. I honestly didn't think I'd find myself in this situation
0:55:37 > 0:55:39so thank you so much to all of you.
0:55:44 > 0:55:46It's really very kind, um...
0:55:46 > 0:55:48SHE CHUCKLES NERVOUSLY
0:55:51 > 0:55:53Um, I think what I'd like to do is probably go with Deborah.
0:55:53 > 0:55:56I think, if that's OK, I would like to go with Deborah.
0:55:56 > 0:55:58I would be delighted. Fantastic!
0:55:58 > 0:56:00- Thank you so much.- Excellent.
0:56:03 > 0:56:0425%? I don't get that.
0:56:06 > 0:56:10Surprise all round as Effie rejects the best price offer
0:56:10 > 0:56:13in favour of a partnership with Deborah Meaden.
0:56:13 > 0:56:16- Thank you. - With pleasure, well done.
0:56:16 > 0:56:20She leaves behind a Den of rather bemused Dragons.
0:56:22 > 0:56:25- Well, well, well.- Wow.- Do you know what? I wasn't expecting that.
0:56:25 > 0:56:27- DUNCAN:- No, I don't get that.
0:56:27 > 0:56:30Our offer was a lower equity and there was two Dragons
0:56:30 > 0:56:34so I just don't get it that she thinks Deborah's better than me and Kelly added together.
0:56:34 > 0:56:36She clearly wanted Deborah but I think, honestly,
0:56:36 > 0:56:40I'm well pissed off because I got a really good one there.
0:56:40 > 0:56:43I went in there and I didn't have a Dragon in mind.
0:56:43 > 0:56:45I chose Deborah because I felt that she understood
0:56:45 > 0:56:47what I was trying to do with the business.
0:56:47 > 0:56:49I just felt I had confidence in her vision
0:56:49 > 0:56:51so I think I've made the right decision.
0:56:57 > 0:57:02So, Effie secured the cash she needed with Deborah Meaden
0:57:02 > 0:57:06beating an unimpressed Kelly Hoppen to the investment.
0:57:06 > 0:57:11And that brings proceedings in the Den to a close for another series.
0:57:11 > 0:57:13There's a sense of recovery in the economy
0:57:13 > 0:57:15and it's been a buoyant season in the Den.
0:57:15 > 0:57:18One in which we've seen the innovative, the ingenious
0:57:18 > 0:57:21and sometimes the implausible.
0:57:21 > 0:57:25If this is going where I think it's going, I'm getting pissed.
0:57:25 > 0:57:27- Whoo! - Whoo-hoo!
0:57:27 > 0:57:29That is hideous.
0:57:29 > 0:57:31You lost me, you're not going to win me back.
0:57:31 > 0:57:33Tell me what dog food tastes like.
0:57:35 > 0:57:36Don't let go.
0:57:36 > 0:57:37THEY LAUGH
0:57:37 > 0:57:39Boom, boom, boom.
0:57:40 > 0:57:43- Oh, we needed that. - I'd like to make you an offer.
0:57:43 > 0:57:46- So, I'll make you an offer. - £40,000, 35%, that's my offer.
0:57:46 > 0:57:48Do you want a job?
0:57:53 > 0:57:55- Whoa.- Pressure's on.
0:57:57 > 0:58:00Deborah, you're out. You're out!
0:58:00 > 0:58:02How much money have you spent on getting it to this point?
0:58:02 > 0:58:05- About £90,000.- Why?
0:58:05 > 0:58:06What do you think of it?
0:58:06 > 0:58:09It's completely ridiculous and I'm out.
0:58:09 > 0:58:10I accept Deborah's offer.
0:58:10 > 0:58:13I'm allowed to be excited. Brilliant.
0:58:15 > 0:58:16THEY LAUGH
0:58:16 > 0:58:18What just happened?