0:00:00 > 0:00:00- Subtitles
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0:00:06 > 0:00:09- To move on and develop, - investment is crucial.
0:00:10 > 0:00:13- Is now the right time to do that?
0:00:13 > 0:00:17- We visit a new show - aimed at the dairy sector.
0:00:17 > 0:00:20- Good technology - pays for itself in a short time.
0:00:21 > 0:00:25- Also on the programme, a company - takes a step back in time...
0:00:25 > 0:00:27- ..to create a better future.
0:00:27 > 0:00:33- We're hoping to change every - plastic pint into a glass pint.
0:00:33 > 0:00:38- The research of one student - could make milk even healthier.
0:00:38 > 0:00:43- We can reduce the chances - of heart disease, depression...
0:00:43 > 0:00:47- ..and help children - with their developmental skills.
0:00:51 > 0:00:56- Februdairy - an important point - of discussion in the dairy sector.
0:00:56 > 0:01:01- Where better to discuss this - than at a new event...
0:01:01 > 0:01:06- ..which promotes sustainability - and the latest technology...
0:01:06 > 0:01:08- ..within the sector.
0:01:10 > 0:01:14- Dairy-Tech is being held here - in Stoneleigh Park, Warwickshire.
0:01:14 > 0:01:18- There's a variety of stands - and pioneering devices.
0:01:19 > 0:01:24- Tech expert Tom Allison - from Pembrokeshire is our guide.
0:01:24 > 0:01:27- Well, Tom, you've arrived safely.
0:01:27 > 0:01:29- What's the purpose of today?
0:01:29 > 0:01:34- The purpose of the day is exhibiting - new technology to dairy farmers.
0:01:34 > 0:01:37- It's all under one roof - which is very important.
0:01:37 > 0:01:40- Is now the best time - to organise something like this?
0:01:41 > 0:01:43- Milk prices are falling.
0:01:44 > 0:01:47- The answer is complex - from what I can see.
0:01:47 > 0:01:51- It's too late to invest - once the horse has bolted...
0:01:51 > 0:01:53- ..but having said that...
0:01:53 > 0:01:57- ..efficient technology pays - for itself in a short space of time.
0:01:58 > 0:02:02- The challenge is more - than just the price of milk.
0:02:02 > 0:02:06- It can be about quality - and labour costs.
0:02:06 > 0:02:10- There are solutions - available to farmers here today.
0:02:11 > 0:02:13- We're setting you a challenge...
0:02:13 > 0:02:16- ..to discover three things - that impress you.
0:02:16 > 0:02:18- Come on then, let's go.
0:02:19 > 0:02:23- There are over 200 stalls - and 40 new devices.
0:02:24 > 0:02:30- Plenty of choice for Tom and - all the visitors who are here today.
0:02:31 > 0:02:35- According to many - different reports...
0:02:35 > 0:02:39- ..the dairy industry - will fare best after Brexit...
0:02:40 > 0:02:43- ..but with milk prices - currently falling...
0:02:44 > 0:02:46- ..is now the best time to invest?
0:02:47 > 0:02:49- Over the past two years...
0:02:49 > 0:02:53- ..the price farmers receive - for a litre of milk in Britain...
0:02:54 > 0:02:58- ..has fluctuated - between 18p a litre and 32p.
0:02:58 > 0:03:01- Is this likely to happen - in the future?
0:03:02 > 0:03:05- It's important to remember - that we're in a market...
0:03:05 > 0:03:08- ..that takes in Europe - and the entire world.
0:03:09 > 0:03:12- There tends to be a cycle.
0:03:12 > 0:03:14- Prices go up and down.
0:03:14 > 0:03:18- Production goes up - and down in the same way.
0:03:18 > 0:03:22- We must accept - that this is likely to continue.
0:03:23 > 0:03:26- In the long-term, - it's important to ensure...
0:03:26 > 0:03:30- ..that businesses - are as robust as they can be...
0:03:30 > 0:03:33- ..in terms of performance, - technology and funding.
0:03:34 > 0:03:39- We must also ensure that we're - promoting the produce to the market.
0:03:40 > 0:03:44- As we look ahead, how can we ensure - that businesses are robust...
0:03:44 > 0:03:48- ..during a period - of fluctuating prices?
0:03:48 > 0:03:52- It's important to look - at every aspect of the business...
0:03:52 > 0:03:56- ..such as technology, - breeding and feeding.
0:03:56 > 0:03:59- It's important to look - at the figures...
0:03:59 > 0:04:03- ..and look at the business - during profitable times...
0:04:03 > 0:04:09- ..and invest wisely for the future - when the market is less favourable.
0:04:09 > 0:04:13- We need to invest in technology...
0:04:13 > 0:04:17- ..become more efficient - and waste less...
0:04:17 > 0:04:20- ..at every stage of the process.
0:04:21 > 0:04:24- Following the Veganuary campaign...
0:04:24 > 0:04:27- ..the dairy sector - has struck back with Februdairy.
0:04:28 > 0:04:31- It's a month to celebrate - the dairy sector.
0:04:31 > 0:04:34- The campaign is led - by Dr Jude Capper.
0:04:35 > 0:04:37- What has been the response so far?
0:04:39 > 0:04:43- It was amazing, really good - from the industry, fabulous posts...
0:04:43 > 0:04:46- ..fabulous tweets - on Facebook and Instagram.
0:04:47 > 0:04:50- We've really stepped up to be - far better at showing people...
0:04:51 > 0:04:53- ..what we do every single day.
0:04:53 > 0:04:56- On the negative side, - there's been criticism...
0:04:56 > 0:05:01- ..and nasty tweets from the more - militant people opposed to dairy...
0:05:02 > 0:05:04- ..and dairy farming in general.
0:05:04 > 0:05:08- My hope is that the activists - will calm down after March 1...
0:05:08 > 0:05:12- ..but we need to keep going, - we need those positive posts.
0:05:13 > 0:05:18- We need to reassure consumers that - they're making the right choice...
0:05:18 > 0:05:23- ..for them, their family, - their health and their planet.
0:05:26 > 0:05:29- A clear message from Dr Jude Capper.
0:05:29 > 0:05:34- You can watch the interview in its - entirety on Twitter and Facebook.
0:05:35 > 0:05:37- We'll leave Dairy-Tech for now.
0:05:37 > 0:05:41- We'll return later - to see Tom Allison's choices.
0:05:41 > 0:05:47- Recently, I visited one company - that's turning back the clock...
0:05:47 > 0:05:49- ..to help the environment.
0:05:50 > 0:05:56- Getting rid of all plastic waste - from the UK by 2042.
0:05:56 > 0:06:00- That's the aim - of Prime Minister Theresa May.
0:06:00 > 0:06:04- It's a very ambitious - and challenging aim for us all.
0:06:04 > 0:06:08- How much plastic is on our farms - from day to day?
0:06:09 > 0:06:13- Food bags, buckets, - medicines and silage wraps.
0:06:13 > 0:06:15- The list is long.
0:06:17 > 0:06:22- Organic dairy company Daioni - from Abercych, Pembrokeshire...
0:06:22 > 0:06:27- ..have benefited from the recent - interest in using glass bottles.
0:06:27 > 0:06:31- There's been a lot of talk - about switching to glass bottles.
0:06:31 > 0:06:34- We're trying to change - all our plastic pints...
0:06:34 > 0:06:36- ..into glass pints.
0:06:37 > 0:06:39- The idea came from our customers.
0:06:42 > 0:06:45- It's something - we've wanted to do for a while...
0:06:46 > 0:06:50- ..but we introduced it - through our Facebook page...
0:06:50 > 0:06:53- ..to try and gauge the response.
0:06:53 > 0:06:56- It was a better response - than we could have expected.
0:06:57 > 0:06:59- There's no turning back now.
0:06:59 > 0:07:02- I hope more companies - will follow suit...
0:07:02 > 0:07:06- ..and sell more produce - in glass containers.
0:07:06 > 0:07:08- Tell me about the response.
0:07:08 > 0:07:10- The response has been brilliant.
0:07:10 > 0:07:13- It pushed us to get it out - to the shops quicker.
0:07:13 > 0:07:17- We wanted to get it out - two months from today...
0:07:17 > 0:07:21- ..but because of the response, - we rolled it out last week.
0:07:23 > 0:07:25- Daioni is looking to the future...
0:07:26 > 0:07:30- ..but how much of an effort was it - to move from plastic to glass?
0:07:30 > 0:07:33- A lot of work - on the processing side.
0:07:33 > 0:07:39- It costs more to do but we haven't - passed that cost onto our customers.
0:07:40 > 0:07:44- Our message is - that glass is better than plastic.
0:07:45 > 0:07:49- Everyone can buy glass over plastic - and it won't cost them more.
0:07:50 > 0:07:52- We're an organic company.
0:07:52 > 0:07:55- As an organic company, - we want to follow through.
0:07:56 > 0:07:58- We're showing that we can adapt...
0:07:58 > 0:08:02- ..and maintain our ethos - to create a cleaner environment.
0:08:02 > 0:08:06- In terms of the glass, - you can recycle it many times over.
0:08:07 > 0:08:10- Yes, from what we've - looked at so far...
0:08:10 > 0:08:14- ..one bottle can make 30 trips - back to the factory.
0:08:16 > 0:08:18- There's a lot for us to do - as a company...
0:08:19 > 0:08:22- ..to make people aware that - they have to return the bottles.
0:08:22 > 0:08:27- We can refill them at the factory - and get them back to the shops.
0:08:27 > 0:08:31- You also sell to the doorstep. - What's the response been like?
0:08:31 > 0:08:33- It's the best response we've had.
0:08:33 > 0:08:38- We have a milk round which covers - ten miles from the farm.
0:08:38 > 0:08:45- We've been supplying to over 20 - miles since we switched to glass.
0:08:45 > 0:08:52- That means we're using more diesel - for the cars going out.
0:08:52 > 0:08:58- We're looking to switch the vehicles - on the milk round to electric.
0:08:59 > 0:09:03- Milk in glass bottles - are sold in 20 shops at the moment.
0:09:03 > 0:09:07- One of those is Siop Y Pentref - in Cilgerran.
0:09:07 > 0:09:12- Another nearby village, Aberporth, - is doing the same thing.
0:09:12 > 0:09:17- They've started to reduce plastic - in the village in pubs and shops.
0:09:17 > 0:09:19- We thought it was a great idea.
0:09:20 > 0:09:24- I contacted Daioni - and a local milkman...
0:09:24 > 0:09:27- ..about delivering glass bottles - to the shop.
0:09:28 > 0:09:32- We've been doing this for a - fortnight and they're very popular.
0:09:32 > 0:09:34- What's the response been like?
0:09:35 > 0:09:40- Everyone loves them. - Many locals have fond memories.
0:09:41 > 0:09:43- "I remember glass bottles - when I was young!"
0:09:43 > 0:09:47- If they have children, - the children return the bottles.
0:09:48 > 0:09:52- It helps young children - to understand the importance.
0:09:52 > 0:09:57- What do you think of the idea - of selling milk in glass bottles?
0:09:57 > 0:09:59- I welcome this initiative.
0:10:00 > 0:10:03- I think it's important - as we seek to reduce waste.
0:10:04 > 0:10:08- The plastic ends up in the sea - and causes all kinds of pollution.
0:10:09 > 0:10:12- I think it's a great idea - to re-introduce glass bottles.
0:10:13 > 0:10:19- Is it more of a problem - to carry glass than plastic?
0:10:19 > 0:10:23- No, I don't think so. - We used to do it in the olden days.
0:10:23 > 0:10:25- Why can't we do it now?
0:10:28 > 0:10:30- Daioni was established 15 years ago.
0:10:31 > 0:10:35- How much change has Eira and Tom - witnessed in that time?
0:10:35 > 0:10:39- How important is it - to adapt a change with the times?
0:10:40 > 0:10:43- We have to try. It depends - if people will care enough.
0:10:44 > 0:10:47- It's so convenient - to carry plastic everywhere.
0:10:47 > 0:10:50- Hopefully, - we're making a small difference.
0:10:51 > 0:10:53- It all depends on customer feedback.
0:10:53 > 0:10:57- It's a lot of work dealing - with bottles and returning them.
0:10:58 > 0:11:01- They're a lot more dangerous - to handle in shops.
0:11:01 > 0:11:03- We're doing our best, step by step.
0:11:03 > 0:11:06- Tom, if I can turn to you...
0:11:07 > 0:11:09- ..in terms of Daioni - and the milk you sell...
0:11:10 > 0:11:12- ..how much - will your business change?
0:11:12 > 0:11:14- It'll be interesting to find out.
0:11:15 > 0:11:18- This is the first time - we've done something like this.
0:11:19 > 0:11:27- We know that larger drinks companies - are looking at deposit schemes.
0:11:28 > 0:11:31- They're trying to convince people...
0:11:31 > 0:11:35- ..to move away - from using plastic all the time...
0:11:35 > 0:11:37- ..and throwing plastic away.
0:11:37 > 0:11:41- How can we move on with this?
0:11:41 > 0:11:43- I think we'll have plastic forever.
0:11:44 > 0:11:48- I think it's changed the world - and made a difference...
0:11:48 > 0:11:52- ..but we have to look - at other ways of using it.
0:11:52 > 0:11:55- We have to use less or recycle more.
0:11:55 > 0:11:58- We have to think locally - and globally...
0:11:58 > 0:12:01- ..how we deal with plastic - in the future.
0:12:02 > 0:12:09- We hope customers will adopt it and - accept that plastic is a problem.
0:12:09 > 0:12:14- This might be that little something - that we can do to promote this.
0:12:21 > 0:12:23- That's it for Part 1.
0:12:23 > 0:12:26- In Part 2, we visit - Harper Adams University...
0:12:26 > 0:12:29- ..where an experiment - is being done...
0:12:29 > 0:12:32- ..to improve the quality - and value of milk.
0:12:32 > 0:12:34- See you soon.
0:12:35 > 0:12:35- .
0:12:40 > 0:12:40- Subtitles
0:12:40 > 0:12:42- Subtitles- - Subtitles
0:12:45 > 0:12:49- Research plays a crucial part - in the development of agriculture.
0:12:49 > 0:12:53- Here, at Harper Adams University - in Shropshire...
0:12:53 > 0:12:58- ..a Welsh woman from Beddgelert - is leading prominent research...
0:12:59 > 0:13:03- ..into the way milk - can be produced with more Omega-3.
0:13:06 > 0:13:08- Bethan Till is a PhD student here.
0:13:08 > 0:13:12- Her background - is in beef and sheep farming.
0:13:12 > 0:13:14- She's researching the idea...
0:13:14 > 0:13:17- ..of including micro algae - in the dairy cow's diet...
0:13:17 > 0:13:22- ..to create milk products - that are as beneficial as oily fish.
0:13:22 > 0:13:25- The research is funded by Alltech.
0:13:25 > 0:13:29- I'm feeding the dairy cattle - with algae...
0:13:29 > 0:13:33- ..because algae is rich in Omega-3.
0:13:33 > 0:13:39- I wanted to see if we could increase - Omega-3 levels in milk and cheese.
0:13:39 > 0:13:41- What kind of algae?
0:13:41 > 0:13:43- It's micro algae.
0:13:44 > 0:13:46- Micro algae is seaweed.
0:13:46 > 0:13:50- Micro algae grows in the sea, - in lakes, in rivers.
0:13:51 > 0:13:54- How do you undertake your research?
0:13:54 > 0:13:59- We first select the cattle. - We split them into different groups.
0:13:59 > 0:14:03- One group consumes 50g a day, - one group consumes 100g a day...
0:14:04 > 0:14:06- ..and one group consumes 150g a day.
0:14:07 > 0:14:13- We mix the algae with the TMR, with - the maize, silage and concentrate.
0:14:13 > 0:14:16- They feed in the bins.
0:14:16 > 0:14:19- What were the results - of that research?
0:14:19 > 0:14:24- We've seen a rise in levels - of Omega-3 in milk and cheese.
0:14:24 > 0:14:27- We haven't seen any change - in the taste.
0:14:27 > 0:14:34- We had a second study - looking at the fertility of cattle.
0:14:34 > 0:14:37- We included 60 cattle in this study.
0:14:37 > 0:14:40- They were split into two groups.
0:14:40 > 0:14:44- The algae group - received 100g a day of algae.
0:14:44 > 0:14:47- There was a reduction - in prostal gland PGFM.
0:14:47 > 0:14:51- That's important during - the first stages of pregnancy.
0:14:52 > 0:14:59- With low levels of PGFM, - we see an increase in progesterone.
0:14:59 > 0:15:04- The cow then recognises that she's - pregnant in the first few days.
0:15:04 > 0:15:06- And less likely to lose a calf.
0:15:06 > 0:15:10- Less likely to lose a calf - in the early stages.
0:15:13 > 0:15:16- A lot of the work is done - in the laboratory.
0:15:16 > 0:15:20- Bethan has been busy - assessing the results.
0:15:20 > 0:15:24- We bring the milk here - and we remove the fat from the milk.
0:15:24 > 0:15:28- We look at the different levels - of fatty acids...
0:15:30 > 0:15:35- ..especially the levels of Omega-3 - and DHA, Docosahexaenoic acid.
0:15:36 > 0:15:39- That's the main fatty acid - we search for.
0:15:39 > 0:15:44- We also bring milk here - and make cheese from the milk.
0:15:45 > 0:15:49- We test the cheese - for the Omega-3 level.
0:15:49 > 0:15:55- In terms of the milk and cheese, - where will we see an improvement?
0:15:55 > 0:15:58- If we can raise the level - of Omega-3...
0:15:59 > 0:16:03- ..Omega-3 is healthy for humans.
0:16:03 > 0:16:08- If we can increase - how much Omega-3 we're eating...
0:16:08 > 0:16:14- ..we can reduce the chances - of heart disease...
0:16:14 > 0:16:16- ..we can reduce depression...
0:16:16 > 0:16:21- ..and help children - with their developmental skills...
0:16:22 > 0:16:23- ..from a young age.
0:16:23 > 0:16:26- The micro algae is natural.
0:16:26 > 0:16:30- Nothing artificial - is included in the cattle feed.
0:16:31 > 0:16:33- We don't add a thing in the labs.
0:16:33 > 0:16:37- We make cheese the same way - everyone else makes cheese.
0:16:37 > 0:16:41- The only difference - is what we feed the cattle.
0:16:41 > 0:16:44- Is there a cost to the farmer?
0:16:44 > 0:16:46- They do have to pay for the algae.
0:16:47 > 0:16:49- If the farmer wants to feed algae - to the cattle...
0:16:50 > 0:16:54- ..he'll want to make a profit - some other way.
0:16:54 > 0:16:56- This would be a premium product.
0:16:56 > 0:17:00- Yes, it would be premium milk - with high Omega-3 levels.
0:17:02 > 0:17:08- If we can prove that it aids - fertility, reduces mastitis...
0:17:08 > 0:17:12- ..and improves the quality - of the cattle's feet...
0:17:12 > 0:17:18- ..that reduces the cost to a farmer - in vet's bills.
0:17:18 > 0:17:22- Do you foresee that this kind - of milk and cheese...
0:17:22 > 0:17:27- ..will be stocked in shops - very soon?
0:17:27 > 0:17:28- We hope so.
0:17:29 > 0:17:35- Hens and pigs have been fed algae - recently because it's easier...
0:17:35 > 0:17:38- ..to produce products - from hens and pigs.
0:17:40 > 0:17:44- More work is being done but - we hope it happens in the future.
0:17:45 > 0:17:49- By her side, - to make sure everything works out...
0:17:49 > 0:17:52- ..is her tutor, - Professor Liam Sinclair.
0:17:52 > 0:17:56- Bethan's research is important - on a number of different levels.
0:17:56 > 0:18:00- We know that coronary heart disease - is a major problem...
0:18:00 > 0:18:03- ..in Western countries - such as the United Kingdom.
0:18:04 > 0:18:08- People aren't consuming enough of - the fatty acids she's investigated.
0:18:09 > 0:18:11- If we can get that into cheese...
0:18:11 > 0:18:14- ..that will be - a major benefit to human health.
0:18:15 > 0:18:17- It will also benefit - dairy cows as well.
0:18:18 > 0:18:23- One of the actions that the oils - in the marine algae does...
0:18:23 > 0:18:27- ..is potentially improve - the fertility of the cow.
0:18:28 > 0:18:32- It can also reduce - the methane output.
0:18:32 > 0:18:37- The marine algae has benefits - for human health, cow fertility...
0:18:37 > 0:18:39- ..and the environment.
0:18:40 > 0:18:43- With so much change - in the industry right now...
0:18:43 > 0:18:48- ..it's crucial that farmers push - the boundaries and try new things.
0:18:49 > 0:18:51- That's precisely - what Bethan is doing.
0:18:51 > 0:18:55- We know the benefits - of milk and dairy products...
0:18:55 > 0:19:00- ..but what you're developing here - is going to be even more beneficial.
0:19:00 > 0:19:03- We already know that milk - is healthy for us.
0:19:03 > 0:19:06- It already contains - a little Omega-3.
0:19:06 > 0:19:11- The milk produced by cattle - that eat algae...
0:19:11 > 0:19:14- ..will contain higher levels - of Omega-3.
0:19:15 > 0:19:20- What's remarkable is that this - doesn't already happen in the UK.
0:19:20 > 0:19:22- I think the biggest problem...
0:19:22 > 0:19:25- ..is that the algae - wasn't readily available.
0:19:26 > 0:19:31- With developments in technology, - more algae is being grown.
0:19:31 > 0:19:34- Availability in Britain - has increased.
0:19:34 > 0:19:39- You're about to complete - your research work in Harper Adams.
0:19:39 > 0:19:44- Are you confident of seeing bottles - of milk that are more beneficial...
0:19:44 > 0:19:46- ..on our shelves before long?
0:19:46 > 0:19:51- I do hope so. People want to eat - and drink healthier than they were.
0:19:52 > 0:19:56- It'll help farmers, it'll help us - and it'll help cattle too.
0:20:01 > 0:20:05- We're back in Dairy-Tech - in Stoneleigh Park.
0:20:06 > 0:20:09- We challenged tech expert - Tom Allison...
0:20:09 > 0:20:12- ..to choose three things - that caught his eye.
0:20:12 > 0:20:15- Let's see his choices.
0:20:16 > 0:20:20- Here's your first choice. You can - speak from personal experience.
0:20:21 > 0:20:24- It's a milking cluster. - It shows me two things.
0:20:24 > 0:20:30- Technology doesn't have to include - electronics and software to work.
0:20:31 > 0:20:34- It can be something simple, - a simple device.
0:20:34 > 0:20:37- There are three parts - to the system...
0:20:37 > 0:20:39- ..the liner, - the insert and the shell.
0:20:40 > 0:20:45- It controls how the liner moves - when the cow is milked.
0:20:45 > 0:20:47- We do use it at home.
0:20:47 > 0:20:51- We were the first farm - in the Northern Hemisphere...
0:20:51 > 0:20:53- ..to adopt this system.
0:20:53 > 0:20:57- It improves the quality - of pulsation during milking.
0:20:58 > 0:21:01- That can help cut down - on mastitis...
0:21:01 > 0:21:05- ..and the medicine bill - from the vet becomes a lot lower.
0:21:05 > 0:21:10- We're talking less than - half a penny per litre.
0:21:15 > 0:21:17- This is Mootral.
0:21:17 > 0:21:22- It's a food additive that can be - added to pellets in cattle feed.
0:21:22 > 0:21:27- The system was originally developed - in Aberystwyth, in IBERS.
0:21:27 > 0:21:31- This additive reduces - carbon emissions...
0:21:32 > 0:21:35- ..during the production - of milk or meat.
0:21:35 > 0:21:38- The company claims - it provides a 30% reduction.
0:21:41 > 0:21:44- This looks like - a very interesting device.
0:21:44 > 0:21:46- It's a pioneering system.
0:21:47 > 0:21:48- This is the AfiLab.
0:21:48 > 0:21:53- It measures the protein, - butterfat and lactose in milk.
0:21:53 > 0:21:56- It measures every cow - at every milking session.
0:21:57 > 0:22:01- If you change the quality of food, - that shows when you're milking.
0:22:02 > 0:22:06- When the cow is ill, it'll change - the lactose in the milk.
0:22:06 > 0:22:11- The company claims you can make - savings of 160 per cow...
0:22:11 > 0:22:14- ..if you use the complete system.
0:22:14 > 0:22:18- Tom is very impressed. - What about the rest?
0:22:18 > 0:22:22- It's been a good day - seeing all the technology...
0:22:22 > 0:22:27- ..that can help dairy farmers - in the future by reducing costs...
0:22:27 > 0:22:30- ..and helping cattle - produce more milk.
0:22:30 > 0:22:33- It's been great to see - new technology...
0:22:33 > 0:22:36- ..that helps us - make things easier on the farm...
0:22:37 > 0:22:39- ..especially during TB tests...
0:22:39 > 0:22:43- ..because it's such - a big thing these days.
0:22:43 > 0:22:46- You can find a lot of apps - on your phone.
0:22:47 > 0:22:50- You can use them - as you're walking around the field.
0:22:50 > 0:22:52- That saves a lot of paperwork.
0:22:53 > 0:22:55- That's very interesting.
0:22:55 > 0:22:58- Is now the time to invest - with milk prices falling?
0:22:59 > 0:23:02- When is the best time to invest? - That's the question.
0:23:02 > 0:23:07- It's time to look ahead to the - future and hope for a better time.
0:23:08 > 0:23:14- We have to continue investing - in farming or we'll be left behind.
0:23:21 > 0:23:24- That's all for this week - from Stoneleigh.
0:23:24 > 0:23:28- This is the first time this event - has been held here...
0:23:28 > 0:23:32- ..but having seen so many people - attending today...
0:23:32 > 0:23:36- ..it shows that there remains - confidence in the industry.
0:23:36 > 0:23:39- Thanks for your company. Cheerio.
0:23:56 > 0:23:58- S4C Subtitles by Adnod Cyf.
0:23:58 > 0:23:58- .