0:00:02 > 0:00:05This programme contains some strong language.
0:00:05 > 0:00:07There are 24,000 mobile phone sales reps in the UK...
0:00:07 > 0:00:10The same materials that are used in aeroplanes,
0:00:10 > 0:00:11some of it is used in this phone.
0:00:11 > 0:00:15..and every year the industry holds a competition to find the best one.
0:00:15 > 0:00:17Get in there! Go on!
0:00:17 > 0:00:18Yeah!
0:00:18 > 0:00:21It's the same as it would be for a journalist to win the Pulitzer
0:00:21 > 0:00:24or for a writer to win the Booker.
0:00:24 > 0:00:25Over the past six months,
0:00:25 > 0:00:29the judges have ruthlessly whittled down the contestants.
0:00:29 > 0:00:31On Xperia Z3,
0:00:31 > 0:00:34how much exterior noise is blocked out, out of 100%?
0:00:36 > 0:00:37BELL DINGS
0:00:37 > 0:00:40And some of the nation's best sellers have bitten the dust.
0:00:40 > 0:00:43- It sounds really rehearsed, that. - I do find that offensive.
0:00:43 > 0:00:45I am passionate about what I do.
0:00:45 > 0:00:46I didn't make it.
0:00:46 > 0:00:50For those who remain, the grand final now beckons.
0:00:50 > 0:00:55I'd like you to line them up in decreasing battery size.
0:00:55 > 0:00:58But who's got what it takes to go all the way?
0:00:58 > 0:01:02I'm emotional cos I'm passionate, not because I'm soft.
0:01:02 > 0:01:06It's just so difficult. It's just so tough.
0:01:06 > 0:01:08Total nightmare.
0:01:08 > 0:01:11I'm very disappointed in myself and I have no doubt...
0:01:11 > 0:01:12SHE MUMBLES
0:01:12 > 0:01:15If stress is for you, sell mobile phones.
0:01:15 > 0:01:20- CONTEST PRESENTER:- And the winner of Shop Idol 2015 is...
0:01:20 > 0:01:21Christ on a raft.
0:01:30 > 0:01:33- How can we help you, sir?- Sort me phone out, to get it sorted.
0:01:33 > 0:01:35Kiet, go Kiet, yeah!
0:01:35 > 0:01:40Six months ago, hundreds of phone sales reps set out on a journey...
0:01:40 > 0:01:44It's got eight brains inside, four big ones and four small ones.
0:01:44 > 0:01:47..to be crowned the very best in Britain.
0:01:47 > 0:01:50'I will do everything to be in this competition.'
0:01:50 > 0:01:51Yeah!
0:01:52 > 0:01:54Now, just 11 remain.
0:01:56 > 0:01:57Oh, my God.
0:01:57 > 0:02:00The cream of the nation's sales talent.
0:02:01 > 0:02:04- SHE SQUEALS - Yes!
0:02:04 > 0:02:06Oh.
0:02:06 > 0:02:08In a matter of days, they will be summoned
0:02:08 > 0:02:12to a top London hotel for the Shop Idol grand final.
0:02:12 > 0:02:15A lot of these guys are working up and down the country,
0:02:15 > 0:02:17- 'not earning a lot of money.' - That's nice.
0:02:17 > 0:02:19But if they do this competition, it can be life-changing.
0:02:19 > 0:02:21SHE SCREAMS
0:02:21 > 0:02:23It's the only time the whole industry will get to see you
0:02:23 > 0:02:27on that platform and the whole of the industry saying,
0:02:27 > 0:02:29"You are the best at what you do."
0:02:29 > 0:02:30I get to wear a suit now.
0:02:34 > 0:02:36But before the final gets under way,
0:02:36 > 0:02:38there's one last place still up
0:02:38 > 0:02:41- for grabs. - MESSAGE ALERT
0:02:41 > 0:02:44Give me your news, whether it's good news or bad news, give me your news.
0:02:44 > 0:02:46I'm not in the final 11.
0:02:46 > 0:02:49So where are you, then?
0:02:49 > 0:02:53- I'm in a fucking wild card! - Go on!
0:02:53 > 0:02:57Several reps like Kiet in Lewisham only narrowly missed out...
0:02:57 > 0:02:59I'm fucking proud of you. Ohh.
0:02:59 > 0:03:03..and so the judges have offered one wild card place,
0:03:03 > 0:03:05which will be decided by a public vote.
0:03:05 > 0:03:08I've got a really good chance of going to the final.
0:03:08 > 0:03:10Of course you have, you believe. What you believe you will achieve.
0:03:10 > 0:03:15For Kiet's boss, Jason, it's also a second chance for glory.
0:03:15 > 0:03:17# Like a flower In the summer... #
0:03:17 > 0:03:19He's been on a mission to get two of his team
0:03:19 > 0:03:23from the Three Mobile store through to the final.
0:03:23 > 0:03:26I think I'm a better salesperson because I connect to my customers.
0:03:26 > 0:03:28- But in the last round... - Is that it?
0:03:28 > 0:03:32..Ayyub did not display the star quality the judges were looking for.
0:03:34 > 0:03:36Well done, yeah.
0:03:36 > 0:03:38Kiet is now Jason's last hope.
0:03:38 > 0:03:41- BOTH:- We are an amazing, we are exceptional,
0:03:41 > 0:03:43- we are Lewisham Legends.- Rar!
0:03:43 > 0:03:46There are four other reps in the wild card vote
0:03:46 > 0:03:48which will last for three days,
0:03:48 > 0:03:52but the Lewisham Legends have got their work cut out.
0:03:52 > 0:03:54MESSAGE ALERT
0:03:54 > 0:03:56Because their main rival is the mighty
0:03:56 > 0:03:58Marc Davies from EE.
0:03:58 > 0:04:01I'm going to go at this, you know, guns blazing.
0:04:01 > 0:04:03I mean, how amazing would that be?
0:04:03 > 0:04:05I think the last person to win a wild card vote was...
0:04:05 > 0:04:09Ivanisevic at Wimbledon or something like that from what I remember.
0:04:10 > 0:04:13Welcome to April, for some of them. Woohoo!
0:04:13 > 0:04:16- Marc's been fast-tracked for management.- Handshake walk-outs.
0:04:16 > 0:04:20And making the final would be a massive boost for his career.
0:04:20 > 0:04:23As I'm looking to maybe step up to management now,
0:04:23 > 0:04:25I've got to come across a bit more in a professional manner.
0:04:25 > 0:04:27We're just going to gently ease into it.
0:04:27 > 0:04:29Oh, yeah, just feeling that, that's a good one. Yeah.
0:04:29 > 0:04:32You know, I've got responsibilities in the store now,
0:04:32 > 0:04:34I've got to build the brand Davies.
0:04:34 > 0:04:36- Grab a pen, grab a pen, grab a pen. - Here you go.
0:04:36 > 0:04:38Winning the wild card would see Marc, once again,
0:04:38 > 0:04:41pitted against his workmate and rival Gemma,
0:04:41 > 0:04:44who he went head-to-head with at the regional heats.
0:04:44 > 0:04:47- They want to come with someone who's got the knowledge. - But it's the old people as well,
0:04:47 > 0:04:50- you don't always like to talk to the old people.- Hang on,
0:04:50 > 0:04:52let's talk about Terry and Jenny a second here.
0:04:52 > 0:04:54The judges had to make a choice.
0:04:54 > 0:04:58- Listen, it'll tell you the balance. - Gemma's friendliness...
0:04:58 > 0:05:00- Hello.- ..versus brand Davies.
0:05:00 > 0:05:02Everything's moving away now from a quad-core processor
0:05:02 > 0:05:04onto an optical.
0:05:04 > 0:05:06- We'll see you soon, OK? - They chose Gemma.
0:05:07 > 0:05:11There can only be one winner in the wild card ballot
0:05:11 > 0:05:15and it's a race to get as many online votes as possible
0:05:15 > 0:05:18from friends, family and customers.
0:05:18 > 0:05:20Campaign. Yeah, I've got to go on the campaign trail.
0:05:20 > 0:05:24You have to be relentless, like a rockhopper penguin, yeah?
0:05:24 > 0:05:26Look at me when I'm talking to you, are you listening to me?
0:05:26 > 0:05:27Yeah, I'm listening but I'm...
0:05:29 > 0:05:31And when the waves knock 'em down,
0:05:31 > 0:05:33they have to get back up again and they still hop to the top.
0:05:33 > 0:05:37- You're going to hop to the top. - Hop to the top.- They're like...
0:05:40 > 0:05:43Uh-ahh!
0:05:43 > 0:05:45Then you need to go back and try again.
0:05:45 > 0:05:47Oh, my God.
0:05:50 > 0:05:53With the grand final just 24 hours away,
0:05:53 > 0:05:56the confirmed finalists begin to arrive in the capital.
0:05:56 > 0:05:59That's absolutely fantastic, thank you.
0:05:59 > 0:06:01'Still don't know what to expect.
0:06:01 > 0:06:03'I hate going into things'
0:06:03 > 0:06:07where I don't feel like I have any idea what's going to happen.
0:06:07 > 0:06:09They face a day of challenges
0:06:09 > 0:06:11and only the top six go through
0:06:11 > 0:06:13to the prestigious Mobile Industry Awards
0:06:13 > 0:06:17where one of them will be crowned Shop Idol.
0:06:17 > 0:06:21I'm hoping that my passion for it will show through.
0:06:24 > 0:06:28But one candidate has had a more difficult journey than the others.
0:06:28 > 0:06:32Andy, from the small independent chain Fonehouse in Sunderland,
0:06:32 > 0:06:36scored 96% in his mystery shop.
0:06:36 > 0:06:38- Great-granddaughter? - Yes, I'm a great-grandma.
0:06:38 > 0:06:41- You don't look like one. - SHE LAUGHS
0:06:41 > 0:06:42Thank you.
0:06:42 > 0:06:47But on the day of the regional heats, Andy received some bad news.
0:06:47 > 0:06:50Me nan has passed away so...
0:06:50 > 0:06:51Aye.
0:06:52 > 0:06:56To challenge for the title, he's made a major sacrifice.
0:06:57 > 0:07:01It's me grandma's funeral tomorrow on the day of the final.
0:07:01 > 0:07:04I've had to make a choice between going to that or coming here.
0:07:04 > 0:07:06What's the right thing to do, you know what I mean?
0:07:06 > 0:07:07It's a funeral, isn't it?
0:07:07 > 0:07:09Saying bye properly and stuff
0:07:09 > 0:07:12but this could lead onto something massive.
0:07:12 > 0:07:14Me nana would say, "Don't be bloody daft, man.
0:07:14 > 0:07:16"Why aye, get yourself there."
0:07:19 > 0:07:20Is that a fucking pigeon swimming?
0:07:20 > 0:07:22I didn't think pigeons swam.
0:07:22 > 0:07:23What the fuck's that?
0:07:24 > 0:07:26That pigeon's fucked.
0:07:26 > 0:07:29I feel like there's something we should be able to do for him.
0:07:29 > 0:07:30Pigeon's don't swim, do they?
0:07:30 > 0:07:33Well, they haven't got webbed feet, so how do they...
0:07:33 > 0:07:37Fucking typical London bastards, youse just don't give a shit.
0:07:38 > 0:07:42Meanwhile, in the race to win the wild card place,
0:07:42 > 0:07:45- things are hotting up. - One behind you now.
0:07:47 > 0:07:521,399 and he's on 1,400, he's overtaken you.
0:07:52 > 0:07:54He's going in hard, mate.
0:07:54 > 0:07:56It scares me knowing the sort of, like,
0:07:56 > 0:07:59the actual potential that I've got.
0:07:59 > 0:08:01The awesome power...
0:08:01 > 0:08:03The awesome power in my guts.
0:08:05 > 0:08:09EE already have one more rep in the final than Three Mobile
0:08:09 > 0:08:11and Jason is out to even the score.
0:08:12 > 0:08:15He's probably got like a factory of people, you know,
0:08:15 > 0:08:17sitting there on computers, typing away.
0:08:17 > 0:08:18I don't know what's going on, I'm baffled.
0:08:18 > 0:08:22To drum up support for Kiet, Jason pulls half the sales team
0:08:22 > 0:08:25from the shop floor and turns the backroom
0:08:25 > 0:08:27into campaign headquarters.
0:08:27 > 0:08:28Come on, London.
0:08:28 > 0:08:32And they're collecting in votes from across the planet.
0:08:32 > 0:08:37I got him vote in all the continent of...of the world.
0:08:37 > 0:08:40What can we do better than that?
0:08:40 > 0:08:43He's five behind. Come on, everyone needs to keep voting.
0:08:43 > 0:08:45There's a light at the end of the tunnel,
0:08:45 > 0:08:47there's a massive carrot that's dangling in front of me.
0:08:47 > 0:08:48You stay in there.
0:08:48 > 0:08:51That's more important than any of this stuff, sorry.
0:08:51 > 0:08:55- The vote is going to the wire. - It's neck and neck!
0:08:55 > 0:08:59But only one of them will join the 11 confirmed candidates
0:08:59 > 0:09:01in tomorrow's grand final.
0:09:02 > 0:09:05- Ten seconds.- Jesus Christ.
0:09:10 > 0:09:13The moment of truth has arrived.
0:09:13 > 0:09:16Big day, life-changing.
0:09:16 > 0:09:21Today, the finalists will face the judges at this luxury hotel.
0:09:21 > 0:09:24- This is amazing. - Yes, I know, it's lovely. But, come on, let's think about it.
0:09:24 > 0:09:27We've all got our little secret favourites, haven't we?
0:09:27 > 0:09:29No, I do not have any secret favourite.
0:09:29 > 0:09:31- Are you nervous?- I'm really nervous.
0:09:31 > 0:09:33I was fine last night, I had a bit of my jitters,
0:09:33 > 0:09:36but this morning, wow, I woke up like, "Ahh!"
0:09:37 > 0:09:41I want to win, I'm going to win. I've not travelled this far to lose.
0:09:43 > 0:09:47They're about to be joined by the winner of the wild card vote.
0:09:52 > 0:09:56Marc has defeated Kiet by just 53 votes.
0:09:56 > 0:09:59It's up to me now to make sure that I do something
0:09:59 > 0:10:01which will make me stand out from the rest.
0:10:02 > 0:10:05And it's a bit like those buildings out there as well.
0:10:05 > 0:10:08You know, you've got the BT Tower there, you've got The Shard,
0:10:08 > 0:10:11and each one of them, you know, brings their own uniqueness,
0:10:11 > 0:10:12you know, to the skyline.
0:10:12 > 0:10:15And that's something that I will have to do in this competition
0:10:15 > 0:10:17cos I'm not here to make the numbers up.
0:10:20 > 0:10:22You look pretty broken, Jason.
0:10:22 > 0:10:24I am a bit broken, I'm sorry for Kiet,
0:10:24 > 0:10:27I'm upset for Kiet, I'm upset for Lewisham.
0:10:30 > 0:10:31It was good while it lasted.
0:10:33 > 0:10:34I just don't like losing.
0:10:34 > 0:10:38The fact that EE beat me makes it even worse.
0:10:38 > 0:10:41But, yeah, we'll bounce back. I have bounce-back ability.
0:10:42 > 0:10:47I've just gone through, like, a messy divorce and break-up,
0:10:47 > 0:10:49this isn't as bad as that.
0:10:49 > 0:10:51If I can do that and still be successful at work,
0:10:51 > 0:10:54then I can do anything.
0:10:54 > 0:10:57Competition fun like this is a welcome relief
0:10:57 > 0:10:59to all that crazy shit that goes on in life.
0:10:59 > 0:11:01I think that's how we get through things, isn't it?
0:11:01 > 0:11:03I mean, I'm a fighter, I'm resilient,
0:11:03 > 0:11:05I can get through anything.
0:11:05 > 0:11:07I'm pretty much invincible.
0:11:11 > 0:11:13With Marc taking the last place,
0:11:13 > 0:11:16EE now have four candidates in the final.
0:11:16 > 0:11:22Carphone Warehouse, Three Mobile, Tesco and Fonehouse all have two.
0:11:22 > 0:11:24I keep saying it over and over again.
0:11:24 > 0:11:27"Keep calm, don't get flustered...plant your feet."
0:11:27 > 0:11:30Everyone's going to go out there and say, "I want it more than anybody else."
0:11:30 > 0:11:33But I know how I feel inside, it's like exploding out of me.
0:11:33 > 0:11:35No offence to anyone in there
0:11:35 > 0:11:37but I know I'm a better salesman than all of them, to be fair.
0:11:37 > 0:11:43Little bit nervous, excited, apprehensive...aroused.
0:11:44 > 0:11:49Head judge, Christian, is joined by mystery shopping expert Mike Dalloz
0:11:49 > 0:11:53and Sunetra Chakravarti, the editor of Mobile Choice magazine.
0:11:53 > 0:11:57- I wonder how nervous they are. - I bet they're bricking it.
0:11:57 > 0:11:59Yeah. And they're going to be really worried,
0:11:59 > 0:12:02"I've got this far, if I don't deliver today, what's it been for?"
0:12:04 > 0:12:08The candidates will face three punishing rounds
0:12:08 > 0:12:11which will test their sales skills to the limit.
0:12:11 > 0:12:15OK, guys, you're here, this is the grand final of Shop Idol.
0:12:15 > 0:12:18If I'm honest, I haven't seen the complete package yet.
0:12:18 > 0:12:22We put a number of you through following not fantastic performances
0:12:22 > 0:12:25but we saw quite a bit of potential.
0:12:25 > 0:12:27Now, today isn't about potential,
0:12:27 > 0:12:29nobody's going to win who's going to show potential,
0:12:29 > 0:12:31somebody's going to win who's going to deliver
0:12:31 > 0:12:34and that's what today's all about.
0:12:34 > 0:12:37The first round is the five-phone challenge
0:12:37 > 0:12:41which will test candidates knowledge of phone specifications.
0:12:41 > 0:12:44- I'm looking forward to this. - I think it'll be good today.- Yeah.
0:12:44 > 0:12:47I think it'll be exciting.
0:12:47 > 0:12:51First to go will be Jake from Carphone Warehouse.
0:12:51 > 0:12:54Going to be some fun, isn't it? It's going to be tough but...
0:12:56 > 0:13:0023-year-old Jake has come a long way
0:13:00 > 0:13:03after a difficult upbringing in Birmingham.
0:13:03 > 0:13:07How you doing, folks? You all right, yeah?
0:13:07 > 0:13:09Bloody hell, it's a mess.
0:13:09 > 0:13:11This is me nan, say hello.
0:13:11 > 0:13:14This is me dad and me grandad, they're buried together.
0:13:14 > 0:13:16Basically, when my dad's mum passed away,
0:13:16 > 0:13:18he took it really bad
0:13:18 > 0:13:22and then went down the crime route, so to say.
0:13:22 > 0:13:24And from there he was in prison a lot.
0:13:24 > 0:13:27But that was my dad, he was that tough guy,
0:13:27 > 0:13:29no-one would mess with my dad.
0:13:29 > 0:13:31I really need to get him a headstone.
0:13:31 > 0:13:34When I'm regional manager, I'll get a regional bonus
0:13:34 > 0:13:38and that'll pay for this, won't it? Yeah.
0:13:38 > 0:13:39I'd like to think he'd be proud of me.
0:13:39 > 0:13:42He always thought I'd turn out to be the naughty little rapscallion,
0:13:42 > 0:13:44but I haven't, I've turned out all right.
0:13:46 > 0:13:47My loved ones.
0:13:49 > 0:13:52For Jake, success would prove he was right
0:13:52 > 0:13:56- not to follow in his dad's footsteps.- Go on, Jake.
0:13:59 > 0:14:01Hello.
0:14:01 > 0:14:05- Hi, Jake.- For your first task today, I have five phones here for you.
0:14:05 > 0:14:08- Yeah.- I'd like you to arrange them
0:14:08 > 0:14:13in decreasing order of camera megapixels.
0:14:13 > 0:14:16And you get 20 seconds. Time starts now.
0:14:24 > 0:14:26BELL DINGS
0:14:26 > 0:14:29- Do you think you got it right? - I should hope so.
0:14:29 > 0:14:32- What phone is this? - Looks like a...
0:14:32 > 0:14:34Oh, it's a Mini 2.
0:14:35 > 0:14:38I'm trying to be the best but when you're put under this pressure,
0:14:38 > 0:14:41your brain goes against you, doesn't it?
0:14:41 > 0:14:42I had a brain fart again.
0:14:45 > 0:14:49There are more than 150 handsets on the market
0:14:49 > 0:14:52and each has its own specifications.
0:14:52 > 0:14:54- How do you think you did?- OK.
0:14:54 > 0:14:57A top sales rep is expected to know them all.
0:14:58 > 0:15:02Just really tough. Oh, yeah, it should be the other way round.
0:15:02 > 0:15:03Probably wasn't expecting that.
0:15:08 > 0:15:09That'll do me.
0:15:11 > 0:15:14So, you got three points. One, two, three, yeah?
0:15:14 > 0:15:17- Three out of five. - You have 20 seconds, not ten.
0:15:17 > 0:15:18- So, take your time.- Yeah.
0:15:20 > 0:15:21I'd been trying to win it, hadn't I?
0:15:21 > 0:15:23But after that, like, I might be goosed.
0:15:23 > 0:15:25It's really nerve-racking to be here.
0:15:25 > 0:15:27Like, all of these guys, these are amazing
0:15:27 > 0:15:29but I also now have to see them as my competition.
0:15:32 > 0:15:3723-year-old Holly is one of the competition's outsiders.
0:15:37 > 0:15:40After all, she doesn't even have a shop.
0:15:40 > 0:15:45She has a pod...in the Haverhill branch of Tesco in Suffolk.
0:15:45 > 0:15:48OK, so we've got the main station here.
0:15:48 > 0:15:52I've got my iPhone station, my iPhone 6 and my 5C.
0:15:52 > 0:15:54And then only recently, so you're very lucky to see this,
0:15:54 > 0:15:56my pay-as-you-go stand got moved here.
0:15:56 > 0:15:59Cos our new store manager's just turned round and said,
0:15:59 > 0:16:02"I want this on the phone shop, it only makes sense not to have it all the way down there."
0:16:02 > 0:16:05And that's roughly it, this is my little station.
0:16:05 > 0:16:07It's very lonely being here by myself.
0:16:07 > 0:16:09This is Holly's first time in Shop Idol
0:16:09 > 0:16:12but she's hoping to go all the way.
0:16:12 > 0:16:14You know, some people's got that shelf full of awards
0:16:14 > 0:16:17that they've done, like cheerleading or football.
0:16:17 > 0:16:19- Yeah, that's not me. - Your time starts now.
0:16:29 > 0:16:33Maximum on that end. Minimum on this end.
0:16:34 > 0:16:37BELL DINGS
0:16:37 > 0:16:40Were you not listening when I said maximum on this end...
0:16:40 > 0:16:43I just completely forgot. I literally just...
0:16:44 > 0:16:47- You got them all right. - Thank you.
0:16:49 > 0:16:53Unlike Holly, Carphone Warehouse sales rep Claire from York
0:16:53 > 0:16:56actually does have a shelf full of awards.
0:16:56 > 0:16:58Hi there.
0:16:58 > 0:17:02She's an ex-line-dancing world champion.
0:17:02 > 0:17:04So, how long have you been competing for in dance?
0:17:04 > 0:17:08Since I was 14. So 11 years.
0:17:08 > 0:17:11But I guess it was just the strive to win,
0:17:11 > 0:17:13and then after I had started winning
0:17:13 > 0:17:16it became an addiction to keep winning.
0:17:16 > 0:17:18After nearly four years selling phones,
0:17:18 > 0:17:21she's become a queen of technical knowledge.
0:17:21 > 0:17:23Every place I've worked,
0:17:23 > 0:17:25there's always been that customer that walks in
0:17:25 > 0:17:27and thinks you're just the person on the door,
0:17:27 > 0:17:29the meeter and greeter and goes straight to the men.
0:17:29 > 0:17:32I want to at least do the best I can
0:17:32 > 0:17:36to stand up for female geeks everywhere.
0:17:37 > 0:17:39Ahh.
0:17:40 > 0:17:42Most, least.
0:17:43 > 0:17:45OK.
0:17:45 > 0:17:46How many is that?
0:17:46 > 0:17:49- I want to say 20.- That's 13.
0:17:49 > 0:17:52- Yeah.- How much is that?- 16.
0:17:52 > 0:17:55Yeah, yeah, I realised.
0:17:55 > 0:17:57Claire scores a solid three out of five.
0:18:00 > 0:18:02- Marc...- You got it right.
0:18:02 > 0:18:05- ..Nick... - BELL DINGS
0:18:05 > 0:18:07and Gemma...
0:18:07 > 0:18:09all get full marks.
0:18:11 > 0:18:14The last contestant is Hungarian Roland
0:18:14 > 0:18:17who works for Three Mobile in Norwich.
0:18:18 > 0:18:22On his route to the final, he was plagued by performance anxiety.
0:18:22 > 0:18:24What is the ideal phone for someone
0:18:24 > 0:18:30who wants to watch and stream TV and films on the go?
0:18:30 > 0:18:34So, before the regionals, he enlisted the help of a drama coach.
0:18:34 > 0:18:38- BOTH:- Ba, bay, be, bo...
0:18:38 > 0:18:39And it worked.
0:18:39 > 0:18:41I would recommend Sony Z3, the reason is why
0:18:41 > 0:18:43because it has Vivid display.
0:18:43 > 0:18:45That was a solid product recommendation.
0:18:45 > 0:18:46It made me very, very happy.
0:18:46 > 0:18:49In his preparation for the final,
0:18:49 > 0:18:54Roland has compiled a secret dossier on his main rivals.
0:18:54 > 0:18:56And they are all there. So, you can see Nick there.
0:18:56 > 0:18:58Nick is a kind of geek.
0:18:58 > 0:19:01Gemma, she's fine, she was in the top three last year.
0:19:01 > 0:19:05Claire, Claire is good as well.
0:19:05 > 0:19:07- Did you prepare this yourself? - Yes, I made it.
0:19:07 > 0:19:10Yeah, just always like to know who am I facing, you know.
0:19:10 > 0:19:12Know your enemies.
0:19:12 > 0:19:14BELL DINGS
0:19:14 > 0:19:16Roland scores a perfect five out of five.
0:19:16 > 0:19:19- Really?- Yeah.- Yeah!
0:19:19 > 0:19:20Great!
0:19:20 > 0:19:22- There's more. - OK, that's fine, I'm ready.
0:19:22 > 0:19:24I wouldn't rejoice too early if I were you.
0:19:24 > 0:19:27But the five-phone challenge has two stages
0:19:27 > 0:19:31and the second stage is a lot tougher than the first.
0:19:31 > 0:19:36I'd like you to arrange the phones in order of decreasing battery size.
0:19:40 > 0:19:43While most reps know the approximate battery life of handsets,
0:19:43 > 0:19:45only those who've really done their homework
0:19:45 > 0:19:50will be able to put the phones in order of battery size.
0:19:50 > 0:19:51What's the battery size?
0:19:54 > 0:19:58- I thought it was 27.- Thought?
0:19:58 > 0:20:01That's still better.
0:20:01 > 0:20:04- HE MUMBLES INDISTINCTLY - Yeah.
0:20:04 > 0:20:05Which one is this?
0:20:05 > 0:20:08- The numbers in my head are all muddled.- Yeah, I can tell.
0:20:11 > 0:20:12BELL DINGS
0:20:12 > 0:20:15- Can I change?- No, you cannot.- Go on. - You got it wrong.
0:20:15 > 0:20:17That's a bigger battery than that, is it?
0:20:17 > 0:20:18You're having a laugh.
0:20:20 > 0:20:23For Andy, who chose to miss his nan's funeral,
0:20:23 > 0:20:27a place in the final six is starting to look doubtful.
0:20:27 > 0:20:29Say if I go home now, I'll not use that as to why,
0:20:29 > 0:20:30you know what I mean?
0:20:30 > 0:20:33All the way through I've never used it once.
0:20:33 > 0:20:36It's in the back of me mind, like.
0:20:36 > 0:20:38- While some of the others falter... - No comment.
0:20:38 > 0:20:41..one candidate is beginning to stand out.
0:20:41 > 0:20:44For this round again - five on five. So, perfect score on both.
0:20:44 > 0:20:46Well done.
0:20:46 > 0:20:50Nick, who was dubbed Mr Perfect after scoring 100%
0:20:50 > 0:20:52in his mystery shop, lives up to his nickname
0:20:52 > 0:20:55with a perfect ten out of ten.
0:20:55 > 0:20:56I didn't see that it was that big of a deal,
0:20:56 > 0:21:00I mean, it was good but I enjoyed it, I didn't see it as stressful.
0:21:00 > 0:21:02- Onwards and upwards?- Absolutely.
0:21:04 > 0:21:07As the afternoon session gets under way,
0:21:07 > 0:21:10some of the candidates have broken away from the pack
0:21:10 > 0:21:15but everyone's still in with a chance of making the final six
0:21:15 > 0:21:17and the pressure is mounting.
0:21:17 > 0:21:20- SHE SIGHS - The anguish, the tension,
0:21:20 > 0:21:22the stress and the unknowing.
0:21:22 > 0:21:25I don't have a lot of confidence, I'm quite nervous.
0:21:25 > 0:21:28So, for me, this is...this is hard.
0:21:28 > 0:21:33Gemma had a disaster in the quiz round at the regional heats.
0:21:33 > 0:21:37I would have expected you to get a 100% score
0:21:37 > 0:21:40on your product knowledge.
0:21:40 > 0:21:41- You didn't get that.- No.
0:21:41 > 0:21:44You did worse than you did last time, actually.
0:21:44 > 0:21:46Last time, I remember, you were one of the top ones.
0:21:46 > 0:21:50I know I've buggered up on my knowledge
0:21:50 > 0:21:53and that's going to haunt me for a long time.
0:21:53 > 0:21:57- Gemma.- But what Gemma and the other contestants don't know
0:21:57 > 0:22:01is the next round will test whether they've learned from their mistakes.
0:22:01 > 0:22:04Hey, Gemma, we're going to ask you some questions
0:22:04 > 0:22:07that you got wrong at the regional stage of the competition.
0:22:07 > 0:22:08Here we go.
0:22:08 > 0:22:12The back-facing camera on the Sony Xperia Z3 is 20 megapixels.
0:22:12 > 0:22:15How many megapixels is the front-facing camera?
0:22:15 > 0:22:17- 2.2.- That's correct.
0:22:17 > 0:22:21What is the pixels-per-inch density on the HTC One M9?
0:22:25 > 0:22:261,080.
0:22:27 > 0:22:30- That's 441 PPI.- Sorry.
0:22:30 > 0:22:32How many colour options are available
0:22:32 > 0:22:35for Motorola's Moto X Second Generation smartphone?
0:22:38 > 0:22:40Moto X?
0:22:42 > 0:22:43Four.
0:22:45 > 0:22:46The answer's 25.
0:22:48 > 0:22:51Gemma scores two out of six.
0:22:51 > 0:22:54- I'm surprised and a little disappointed.- It's so disappointing.
0:22:54 > 0:22:59- Not good enough.- Do you think that's ruined your chances?- Possibly.
0:22:59 > 0:23:03I just got to hope that everyone else has fluffed up worse.
0:23:04 > 0:23:08The back-facing camera on the Sony Xperia Z3 is 20 megapixels.
0:23:08 > 0:23:11How many megapixels is the front-facing camera?
0:23:11 > 0:23:13It's 2.1.
0:23:14 > 0:23:152.2.
0:23:18 > 0:23:21Another two out of six.
0:23:21 > 0:23:24When you see these guys' faces come in here and they're like...
0:23:24 > 0:23:26Bit by bit, you know, bricks of their structure
0:23:26 > 0:23:28has just been kind of taken away from them.
0:23:28 > 0:23:32What is the pixels-per-inch density on the HDC One M9?
0:23:32 > 0:23:34SHE MUMBLES
0:23:35 > 0:23:37It's gone. I'm sorry, it's gone.
0:23:38 > 0:23:40One out of five.
0:23:40 > 0:23:43At the same time, is it an opportunity
0:23:43 > 0:23:44to really up my game?
0:23:44 > 0:23:46Got to keep my poker face a bit, you know.
0:23:47 > 0:23:50What is the screen size on the Nexus 9?
0:23:53 > 0:23:57That was the tablet, wasn't it? Erm...
0:23:57 > 0:24:00Seven-inch, sorry, eight-inch display.
0:24:01 > 0:24:03- 8.9.- Ah.
0:24:03 > 0:24:06Two out of six.
0:24:08 > 0:24:11What is the name of the Sony customer loyalty and content app
0:24:11 > 0:24:12where you can win prizes to go to gigs
0:24:12 > 0:24:14and watch exclusive interviews?
0:24:14 > 0:24:17Backstage Pass.
0:24:17 > 0:24:18Xperia Lounge.
0:24:18 > 0:24:20One out of eight.
0:24:20 > 0:24:22One of the attributes we're looking for in our Shop Idol
0:24:22 > 0:24:24is a real sense of personal development.
0:24:24 > 0:24:26We were really looking for somebody
0:24:26 > 0:24:28who would've embraced those questions
0:24:28 > 0:24:30and really sort of developed their thirst for knowledge
0:24:30 > 0:24:33to make sure that they really understood the right answers.
0:24:33 > 0:24:35That hasn't really happened here today, has it?
0:24:35 > 0:24:38DOOR SLAMS
0:24:38 > 0:24:41- How you feeling?- Sick.
0:24:42 > 0:24:46- Come out and have a chat with us? - No.- Make you feel better.
0:24:46 > 0:24:49- SHE CRIES - It really wouldn't.
0:24:51 > 0:24:54Next to face the judges is the frontrunner, Nick.
0:24:54 > 0:24:56Break a leg and two arms.
0:24:56 > 0:24:57NICK LAUGHS
0:24:59 > 0:25:00I'm nervous, don't get me wrong.
0:25:00 > 0:25:03If you're not nervous, you're a fool.
0:25:03 > 0:25:05I think I'm a little bit less flappable
0:25:05 > 0:25:07than some of the other components...
0:25:07 > 0:25:09competitors, shall we say.
0:25:09 > 0:25:11What is the name of the Sony customer loyalty app
0:25:11 > 0:25:15where you can win prizes, go to gigs and watch exclusive interviews.
0:25:15 > 0:25:16It's Xperia Zone.
0:25:16 > 0:25:18- It's Xperia Lounge. - Xperia Lounge, OK.
0:25:18 > 0:25:20What is the size of the camera's aperture
0:25:20 > 0:25:22on the Samsung Galaxy S6 Edge?
0:25:22 > 0:25:24Pass, don't know.
0:25:24 > 0:25:26- F1.9.- OK.
0:25:26 > 0:25:30On the Xperia Z3, how much exterior noise is blocked out, out of 100%?
0:25:32 > 0:25:36I said 75% last time, so I'd say 90%.
0:25:36 > 0:25:37It's 98.
0:25:38 > 0:25:41Nick fails to get a single question right
0:25:41 > 0:25:44and with even Mr Perfect striking out,
0:25:44 > 0:25:47the stress of the day is beginning to tell on everyone.
0:25:49 > 0:25:52Hi. Sorry about that.
0:25:52 > 0:25:56- That's all right, how you feeling? - A little disappointed in myself.
0:25:56 > 0:25:58Cos I honestly...
0:25:58 > 0:26:02I went home, literally I looked up on all the questions I got wrong
0:26:02 > 0:26:04and then as soon as I walked into the room,
0:26:04 > 0:26:06just my head went completely blank
0:26:06 > 0:26:09and then it made it seem like I didn't revise them.
0:26:09 > 0:26:12I literally spent all last night and the last three, four days doing it.
0:26:12 > 0:26:15Yeah, I'm just trying very hard not to cry again.
0:26:16 > 0:26:21I was very disappointed in myself. And I have no doubt...
0:26:23 > 0:26:27I have no doubt I won't get to the final six,
0:26:27 > 0:26:30or however many the finals is.
0:26:30 > 0:26:35Cos for me, that isn't something that...
0:26:35 > 0:26:38I thought...I thought I'd do better than that.
0:26:38 > 0:26:41Three out of six.
0:26:41 > 0:26:45They want to break everybody but they're never going to break me.
0:26:45 > 0:26:46You watch me...
0:26:46 > 0:26:48One out of six.
0:26:48 > 0:26:52..walking out with the biggest face, ear-to-ear face...smile.
0:26:52 > 0:26:54Like that.
0:26:54 > 0:26:57With everyone else coming up short, Roland spots an opportunity
0:26:57 > 0:27:00to secure his place in the final six.
0:27:00 > 0:27:04Which LG handset has a Snapdragon 810 processor
0:27:04 > 0:27:06and a 13-megapixel camera?
0:27:08 > 0:27:10Which LG phone.
0:27:10 > 0:27:12It's the LG G3.
0:27:12 > 0:27:14No, it's the LG G Flex 2.
0:27:14 > 0:27:17I didn't really expect that.
0:27:17 > 0:27:20Roland only has one answer correct.
0:27:20 > 0:27:22They said they want to see the passion, the energy.
0:27:22 > 0:27:24I gave them the passion and the energy,
0:27:24 > 0:27:25but unfortunately failed on the knowledge.
0:27:25 > 0:27:28But the knowledge is the stuff that you can always improve.
0:27:28 > 0:27:29Always improve.
0:27:31 > 0:27:34With one round left to go,
0:27:34 > 0:27:38every one of the candidates has crashed and burned.
0:27:38 > 0:27:42Round three, the toughest test of all, is about to begin.
0:27:43 > 0:27:47But who's got what it takes to turn things around?
0:27:47 > 0:27:50I just want it. I'm not giving up without a fight,
0:27:50 > 0:27:53and then at least, if I do have to go home and not get through,
0:27:53 > 0:27:55then, can't say I didn't try. There.
0:27:55 > 0:28:01I don't know. Oh, it's awful. I just want to go to sleep.
0:28:01 > 0:28:04I'm hoping that I don't throw up, more than anything.
0:28:04 > 0:28:06Look at it. You can see it's clearly a fault of the phone, yeah?
0:28:06 > 0:28:08You can see... It's rubbish.
0:28:08 > 0:28:10- This phone is only... - Calm down for a second, sir,
0:28:10 > 0:28:12- and take a step back. - Don't tell me to calm down!
0:28:12 > 0:28:15The angry customer is unleashed.
0:28:15 > 0:28:17I just want you to change this phone.
0:28:17 > 0:28:21Half the finalists are sent back to the shop floor...
0:28:22 > 0:28:25..and the champion is finally crowned.
0:28:25 > 0:28:29CONTEST PRESENTER: And the winner of Shop Idol 2015 is...
0:28:29 > 0:28:30# I'm on my way
0:28:32 > 0:28:34# I get around
0:28:36 > 0:28:40# Not too sure about what I do
0:28:40 > 0:28:43# Feel I've got to stop a second just to think it through
0:28:43 > 0:28:44# And so I stop
0:28:46 > 0:28:48# I'm on my way
0:28:50 > 0:28:51# Yeah, I get around. #