0:00:02 > 0:00:03You haven't used any of your skills,
0:00:03 > 0:00:06any of the things that you claimed that you're experts in.
0:00:06 > 0:00:08A disgusting result. I don't want to hear anything more from you.
0:00:08 > 0:00:11You're fired. You're fired. You're fired.
0:00:11 > 0:00:14APPLAUSE
0:00:16 > 0:00:21This programme contains some strong language.
0:00:21 > 0:00:24Thank you very much, thank you. Good evening, I'm Jack Dee.
0:00:24 > 0:00:26Welcome to The Apprentice: You're Fired.
0:00:26 > 0:00:29So, two losing teams, zero orders.
0:00:29 > 0:00:32I think it's fair to say that none of the candidates covered themselves
0:00:32 > 0:00:35in glory tonight, although Richard was as full of confidence as ever.
0:00:35 > 0:00:39Looks like we're all on track. Victory is within our meets-ts.
0:00:39 > 0:00:41LAUGHTER
0:00:41 > 0:00:43Yes, that's where you want your victory -
0:00:43 > 0:00:45within your mints-ts-ts-ts...!
0:00:45 > 0:00:47Meanwhile, Team Versatile's pitch
0:00:47 > 0:00:49had identified a few teething problems.
0:00:49 > 0:00:53There were things that they wasn't that keen on.
0:00:53 > 0:00:56'The name, all the packaging and also'
0:00:56 > 0:00:59the product itself, either.
0:00:59 > 0:01:02Nice work, guys. Take the rest of the day off.
0:01:02 > 0:01:05And there was an awkward moment at the house.
0:01:05 > 0:01:08- Olympic Park, 20 minutes.- Eurgh!
0:01:09 > 0:01:12Sorry, didn't mean to interrupt. Leave you to it.
0:01:12 > 0:01:16As always, I'm joined by a panel of guests to discuss the leftovers
0:01:16 > 0:01:18and there are plenty of them.
0:01:18 > 0:01:21This week, it's a privilege to welcome CEO of Graze snacks,
0:01:21 > 0:01:22Anthony Fletcher,
0:01:22 > 0:01:26it's my pleasure to welcome actor and writer Ruth Jones
0:01:26 > 0:01:30and it's my contractual obligation to welcome Romesh Ranganathan.
0:01:30 > 0:01:32Welcome to You're Fired.
0:01:37 > 0:01:39Now, in tonight's Health Snack task,
0:01:39 > 0:01:44just when one candidate thought it couldn't COURGETTE any worse,
0:01:44 > 0:01:49he got a RAW deal and ended up in the SMORGASBORD room.
0:01:49 > 0:01:51Obviously, in terms of the punification
0:01:51 > 0:01:55of that particular joke, I've let myself down generally, as it stands.
0:01:55 > 0:01:58Brett, I think that there is no question
0:01:58 > 0:02:02that you like to throw your back into things, OK?
0:02:02 > 0:02:05But I have to talk about setting up a business
0:02:05 > 0:02:10and my concern is that what I've observed in the past ten weeks
0:02:10 > 0:02:12is really not up my alley.
0:02:13 > 0:02:17I'm going to have to let you go from the process and say you're fired.
0:02:17 > 0:02:20Fantastic, Lord Sugar. Karen, Claude, thank you for everything.
0:02:20 > 0:02:22- It's been amazing. Take care, guys. Bye-bye.- Bye.
0:02:26 > 0:02:28Yes, Elvis Parsley has left the building.
0:02:28 > 0:02:32Ladies and gentlemen, please welcome Brett Butler-Smythe.
0:02:32 > 0:02:36CHEERING AND APPLAUSE
0:02:42 > 0:02:45So, you've become iconified, I think, it's fair to say.
0:02:45 > 0:02:48Or maybe they're just sad that you didn't self-preservate for longer.
0:02:48 > 0:02:50True. True.
0:02:50 > 0:02:54So, Lord Sugar said that you leave the process an honourable man,
0:02:54 > 0:02:57a really nice thing to say. Did that make up for being fired?
0:02:57 > 0:03:00To walk out and get that sort of decoration from Lord Sugar...
0:03:00 > 0:03:03- Well...- He didn't want to let you go in the end.
0:03:03 > 0:03:06I stopped halfway. I was like... Do I go back? Do I go?
0:03:06 > 0:03:09It was like the ending of a bad American film.
0:03:09 > 0:03:11- Brett, just one more thing... - And Gary.
0:03:11 > 0:03:13When I walked out of the boardroom,
0:03:13 > 0:03:17he sort of looked like a little puppy. He was like...
0:03:17 > 0:03:19- Don't go! - He was heartbroken, he was.
0:03:19 > 0:03:24- Yeah.- When you get bad news, do you often say the word "fantastic"?
0:03:24 > 0:03:29Cos that was the weirdest thing for me. "You're fired!" "Fantastic!"
0:03:29 > 0:03:31Does that happen a lot with you?
0:03:31 > 0:03:33"Your car's been stolen." "Fantastic."
0:03:33 > 0:03:36No, look, you've got to be respectful to Lord Sugar
0:03:36 > 0:03:39and everybody that sits on that side of the desk with him.
0:03:39 > 0:03:42We've all been given a massive opportunity,
0:03:42 > 0:03:45a platform to which we can all come off and hopefully do the best
0:03:45 > 0:03:47- we possibly can from that.- OK.
0:03:47 > 0:03:50Romesh, Lord Sugar said that Brett wasn't really up his alley.
0:03:50 > 0:03:53- Would you agree with that? Do you think that's the right thing?- Um...
0:03:53 > 0:03:55Well, first of all, Brett,
0:03:55 > 0:03:57you've worn a T-shirt that has shown off a physique that has
0:03:57 > 0:04:01made me quite scared to take the piss out of you now.
0:04:01 > 0:04:04So let me just say first of all, I think you're incredible.
0:04:04 > 0:04:07In terms of Lord Sugar saying that you are not up his alley,
0:04:07 > 0:04:09I think that comes from the fact that Lord Sugar,
0:04:09 > 0:04:11throughout all of the series, has always gone on about how
0:04:11 > 0:04:15he wants people to be no nonsense and talk straight down the line
0:04:15 > 0:04:18and I think because you had a tendency to sort of be quite
0:04:18 > 0:04:21- floral with your language... - I beg to differ.
0:04:21 > 0:04:24In a way that I really like, by the way. I really like.
0:04:24 > 0:04:26Because you had a tendency to do that,
0:04:26 > 0:04:28I think he sort of got a bit frustrated with that.
0:04:28 > 0:04:31It was an unusual boardroom with four of you in there tonight.
0:04:31 > 0:04:33Let's have a look at how you ended up there.
0:04:33 > 0:04:35Although Brett is project manager,
0:04:35 > 0:04:38he's actually third in line to the throne.
0:04:38 > 0:04:42You have King Richard, sitting majestically at the top.
0:04:42 > 0:04:43Raw means uncut.
0:04:43 > 0:04:46- I took raw off it. - It was like he was Wonderman.
0:04:46 > 0:04:48And I will stand by my word.
0:04:48 > 0:04:51You weren't Wonderman though. I've explained it to you. My God, man!
0:04:51 > 0:04:53Are you as thick as him?!
0:04:53 > 0:04:56You've then got Princess Vana, who is managing the kitchen.
0:04:56 > 0:04:59- You need 50g of oil.- I think I need to put a little bit more.
0:04:59 > 0:05:03Look at it! This thing is impregnated with oil in here.
0:05:03 > 0:05:05And then you've got Brett.
0:05:05 > 0:05:08We're passionate about our product and our product is passionate
0:05:08 > 0:05:11to be in a position where it, like, needs to be.
0:05:11 > 0:05:14The pitch to the sports company was terrible.
0:05:16 > 0:05:18Aw, Brett!
0:05:18 > 0:05:22- Brett... Listen, you'll always be King Brett in my book.- Thank you.
0:05:22 > 0:05:25Especially when you spilled king beetroot down your king trousers.
0:05:25 > 0:05:26I know.
0:05:26 > 0:05:28Claude said that Richard and Vana
0:05:28 > 0:05:30slightly dominated you during that task.
0:05:30 > 0:05:32Do you agree with that? Do you think that was the case?
0:05:32 > 0:05:34I don't think that they dominated me.
0:05:34 > 0:05:36I delegated and gave people their specific roles
0:05:36 > 0:05:39and they've done that to the best of their abilities.
0:05:39 > 0:05:41Ruth, do you think Brett got the balance right
0:05:41 > 0:05:43between being a good team player and a strong leader?
0:05:43 > 0:05:46It's interesting because in previous tasks,
0:05:46 > 0:05:50you did seem to be a little bit more kind of dominating and maybe...
0:05:50 > 0:05:53Were you feeling a sense now that as the competition's drawing to
0:05:53 > 0:05:56a close, you were looking for that team feeling
0:05:56 > 0:05:59or were you feeling a bit on more uncertain ground?
0:05:59 > 0:06:02You're so conscious that there were six of us remaining
0:06:02 > 0:06:06and with that, you knew that it was going to get down to the final five,
0:06:06 > 0:06:08so everyone was playing for that position where
0:06:08 > 0:06:11they didn't want to be that one that was gone.
0:06:11 > 0:06:15I very much sort of went with, like, a democracy in as much as
0:06:15 > 0:06:18I wanted to do the healthy snack bar. That was what I like to do.
0:06:18 > 0:06:21I go to the gym and I'm quite conscious in what I eat.
0:06:21 > 0:06:23I just wanted to be sort of at one with the team,
0:06:23 > 0:06:26so we could win and take us all through to the final five.
0:06:26 > 0:06:30It did seem to me as though Vana had quite an influence on you.
0:06:30 > 0:06:31Have a look at this.
0:06:31 > 0:06:34Tell him that we're doing the courgette
0:06:34 > 0:06:35with to-may-to and oregano.
0:06:35 > 0:06:39We're going to be doing courgette with oregano and the to-may-to.
0:06:39 > 0:06:40- To-may-to!- To-may-to!
0:06:40 > 0:06:43To-may-to! Tomato! Let's call the whole song off.
0:06:43 > 0:06:46LAUGHTER
0:06:46 > 0:06:48Some people like that thing.
0:06:48 > 0:06:51Do you still think you should have stuck up for Richard the way
0:06:51 > 0:06:53you did in the boardroom?
0:06:53 > 0:06:57- Cos that really annoyed Lord Sugar. - Yeah. I'd still do it today.
0:06:57 > 0:07:00I know that they said that the dehydration technique wasn't
0:07:00 > 0:07:01actually on the branding.
0:07:01 > 0:07:04But it wasn't just the branding that was at fault.
0:07:04 > 0:07:05Look how much oil was in there.
0:07:05 > 0:07:07I think that's a testament to what a great guy you are.
0:07:07 > 0:07:09Having said that,
0:07:09 > 0:07:11I don't think Richard would have afforded you the same courtesy.
0:07:11 > 0:07:14- No way.- He was happy to throw you under the bus.- Yeah.
0:07:14 > 0:07:17Even before it got to the situation where you found out who lost,
0:07:17 > 0:07:19he was going, "It's very difficult to pitch
0:07:19 > 0:07:22"when the clients have got greasy fingers."
0:07:22 > 0:07:25- Already, he was ready to put the smackdown on you.- Yeah.
0:07:25 > 0:07:27Anthony, do you think Brett would fit into your workforce?
0:07:27 > 0:07:30I think absolutely. We've got this role in the factory,
0:07:30 > 0:07:33you'll probably know what it is, it's the head of specification.
0:07:33 > 0:07:35LAUGHTER
0:07:35 > 0:07:37Well, neither product quite lived up
0:07:37 > 0:07:39to the criteria of being a healthy snack.
0:07:39 > 0:07:42Let's have a look at the delights that the candidates rustled up.
0:07:42 > 0:07:44You went to retailers with this?!
0:07:44 > 0:07:46# Food, glorious food... #
0:07:46 > 0:07:48Everything has to be separated on these trays
0:07:48 > 0:07:50in order for it to dehydrate properly.
0:07:50 > 0:07:52Let me give you a napkin cos that's the one thing,
0:07:52 > 0:07:54they're a little bit oily.
0:07:54 > 0:07:55I struggled to open the second bag
0:07:55 > 0:07:58because of the amount of oil on my fingers from the first bag.
0:07:58 > 0:08:00Is that why it's not crisp?
0:08:00 > 0:08:04This is why they say chefs is the most stressful job.
0:08:04 > 0:08:06That is so, so, so dry.
0:08:06 > 0:08:08- Do you like it?- No.
0:08:08 > 0:08:10It's almost like it's gone off.
0:08:10 > 0:08:12Ahem.
0:08:12 > 0:08:15SHE COUGHS
0:08:15 > 0:08:17Not this one for you?
0:08:17 > 0:08:22- I'm not sure whether it's just me or whether...- What are you thinking?
0:08:22 > 0:08:25Well, look, if you're happy with it, that's the main thing.
0:08:25 > 0:08:28LAUGHTER Yeah, I'm loving Karren's response.
0:08:28 > 0:08:31I'm trying to remember if I've ever cooked anything
0:08:31 > 0:08:35and been pleased with that response. COUGHS AND SPLUTTERS
0:08:35 > 0:08:38I've got some samples here.
0:08:38 > 0:08:41We have the cabbage and beetroot.
0:08:41 > 0:08:44And the courgette one.
0:08:44 > 0:08:46And the onion.
0:08:46 > 0:08:49Now, I have to say before we go any further,
0:08:49 > 0:08:51please, on no account, eat these.
0:08:51 > 0:08:55We have not got clearance for them from an insurance perspective.
0:08:55 > 0:08:57Romesh, do you want to bring them over?
0:08:57 > 0:09:00- Yeah, sure.- Take them a bit closer to your team members.
0:09:00 > 0:09:03That will be... LAUGHTER
0:09:06 > 0:09:09That's right. Better safe than sorry.
0:09:12 > 0:09:13What have we got?
0:09:13 > 0:09:18You've got onion there and you've got cabbage and beetroot.
0:09:18 > 0:09:21These ones are the courgette ones.
0:09:21 > 0:09:26They sort of look like the leavings you'd find after doing a fry-up.
0:09:26 > 0:09:27Anthony, what do you think?
0:09:27 > 0:09:30It's not such a bad idea, the idea of dehydrating vegetables,
0:09:30 > 0:09:33if they hadn't then gone and tipped the contents of an oil tanker
0:09:33 > 0:09:36into the bag with it, it wouldn't have been a bad snack, would it?
0:09:36 > 0:09:38I think this is the miracle crisp.
0:09:38 > 0:09:41It's a vegetable and hardly anything's been done to it,
0:09:41 > 0:09:42apart from the water being removed.
0:09:42 > 0:09:45I think you were on to an absolutely fantastic concept.
0:09:45 > 0:09:47Have you smelled it?
0:09:47 > 0:09:49- The concept? - LAUGHTER
0:09:51 > 0:09:54Cos we all remember from the fishcakes task,
0:09:54 > 0:09:56and what amazing things you did in the kitchen,
0:09:56 > 0:09:59why didn't you get Vana to stick to the specification?
0:09:59 > 0:10:01LAUGHTER
0:10:01 > 0:10:04Look, people will mock me for sticking to the specification,
0:10:04 > 0:10:08- but the specification is something that everyone should stick to. - LAUGHTER
0:10:08 > 0:10:12Why, Brett, did you not put the kibosh on Vana adding all that oil?
0:10:12 > 0:10:14Is it literally because you'd been criticised
0:10:14 > 0:10:15for sticking to the specification -
0:10:15 > 0:10:18you decided to abandon the specification when it came to a time
0:10:18 > 0:10:21- when you really should have stuck to the specification? - LAUGHTER
0:10:21 > 0:10:22Do you want to say it just one more time?
0:10:22 > 0:10:24I would like to. Specification.
0:10:24 > 0:10:28No, the thing is there was no set specification for these.
0:10:28 > 0:10:29LAUGHTER
0:10:29 > 0:10:32It was literally, you just went in to a kitchen...
0:10:32 > 0:10:33We're not making you say it, are we?
0:10:33 > 0:10:36I know, it's just this shit that comes out of my mouth all the time.
0:10:36 > 0:10:37You said it!
0:10:38 > 0:10:43- No, there was no list, there was no, like, um...- Say it!
0:10:43 > 0:10:45LAUGHTER
0:10:45 > 0:10:46Have you got a thesaurus? Anybody?
0:10:46 > 0:10:49In fairness, it is the right word, so you carry on using it.
0:10:49 > 0:10:52There was no set menu, there was no set ingredients...
0:10:52 > 0:10:53LAUGHTER
0:10:53 > 0:10:56What are you on about? What do you mean?
0:10:56 > 0:11:00- I'm trying to...- This is when you should be saying it, man!
0:11:00 > 0:11:03But you said 50g of oil...
0:11:03 > 0:11:06That was the recommended, from a preset... That the...
0:11:06 > 0:11:08LAUGHTER
0:11:08 > 0:11:11This is getting unbelievable now. Um...
0:11:11 > 0:11:13She was literally like - glug, glug, glug...
0:11:13 > 0:11:14I was like - whoa, whoa, whoa!
0:11:14 > 0:11:17And then from that then on, it was just too late,
0:11:17 > 0:11:18the time was against us
0:11:18 > 0:11:21and that was literally our only product we could do.
0:11:21 > 0:11:23We had no pilot, no test, no nothing.
0:11:23 > 0:11:25It was literally all or nothing.
0:11:25 > 0:11:27- And nothing was what it was. - In the end, it was, yes.
0:11:27 > 0:11:30Ruth, are you in to all these trendy products?
0:11:30 > 0:11:34Are you in to kale crisps and lentil chips and all that kind of thing?
0:11:34 > 0:11:38I tell you what I like is you know those really massive
0:11:38 > 0:11:40- bars of chocolate? - LAUGHTER
0:11:40 > 0:11:43I don't think you can go wrong with that.
0:11:43 > 0:11:49So, we've heard as well, Romesh, that these products are vegan-proof and...
0:11:49 > 0:11:51LAUGHTER ..and vegan-free.
0:11:53 > 0:11:57Two contrasting qualities there. One, vegan-proof,
0:11:57 > 0:12:01I assume that means that no vegan can get in to the packet.
0:12:01 > 0:12:04Vegan-free means that no vegans have been added as an ingredient,
0:12:04 > 0:12:05which I think...
0:12:05 > 0:12:08I'd just assumed that was the case with most products.
0:12:08 > 0:12:10What about the health bars?
0:12:10 > 0:12:13Of course, the main ingredient for one of these bars was...
0:12:13 > 0:12:15Be-be-bah-boo-booby?
0:12:15 > 0:12:17What was it again?
0:12:17 > 0:12:20This one here is bow-bub.
0:12:20 > 0:12:22Boo-bah-bah?
0:12:22 > 0:12:25Buh-bow-buh.
0:12:25 > 0:12:27We need to be careful how we pronounce these tomorrow,
0:12:27 > 0:12:29I tell you.
0:12:29 > 0:12:31Be-buh-buh?
0:12:32 > 0:12:34- Baobab. - Yes, that's it.
0:12:34 > 0:12:36- Baobab.- Baobab.
0:12:36 > 0:12:39It would be helpful if you knew how to pronounce them.
0:12:39 > 0:12:41OK, have you got it?
0:12:43 > 0:12:46- I bet you're glad you stuck to the courgettes after that.- Yeah.
0:12:46 > 0:12:50So, you've all got some of the bars there with you. I've got one here.
0:12:50 > 0:12:53Again, I cannot stress highly enough, do not eat.
0:12:53 > 0:12:57So I can just open that and see what it's like.
0:12:57 > 0:12:59LAUGHTER
0:12:59 > 0:13:02It's like I'm doing a documentary about Africa.
0:13:03 > 0:13:05The ground is parched.
0:13:05 > 0:13:08Anthony, what are your first thoughts? What do you think?
0:13:08 > 0:13:10Um...
0:13:10 > 0:13:14- I'm not sure I'd call it a bar. - It's more like cat litter, isn't it?
0:13:14 > 0:13:16Can you imagine, in the pitch,
0:13:16 > 0:13:20if they'd had to felt tip out antioxidants and then go,
0:13:20 > 0:13:23"We're not actually allowed to describe it as a bar either."
0:13:23 > 0:13:25Have to felt tip that out as well.
0:13:25 > 0:13:28What did you think of Charleine's recipe development process?
0:13:28 > 0:13:32She didn't seem very scientific to me.
0:13:32 > 0:13:34I think she needed to follow the specifications.
0:13:34 > 0:13:37- That she does. - Were you watching that, thinking...?
0:13:37 > 0:13:41There is a process that you have to follow, I would have thought.
0:13:41 > 0:13:45Absolutely, and I think she should have looked around her,
0:13:45 > 0:13:48the hints from Karren, the hints from the product developer
0:13:48 > 0:13:51there and maybe been led a little more by them.
0:13:51 > 0:13:52It's like she was playing.
0:13:52 > 0:13:56It's like she was an eight-year-old that was just playing at cooking.
0:13:56 > 0:13:59Stick some of that in. Have a bit of that, that'll be lovely.
0:13:59 > 0:14:01I'm going to stick a bit of that in.
0:14:01 > 0:14:03There was no thought to it. She needed specifications.
0:14:03 > 0:14:07But she sort of went crazy. Like, when I watched it, I thought,
0:14:07 > 0:14:10has she been in there on her own for like a month?
0:14:10 > 0:14:14Cos she was just like, "Coconut! Grams of vanilla!"
0:14:14 > 0:14:17She was flipping out, man! It was like Lord of the Flies or something.
0:14:17 > 0:14:19It was crazy.
0:14:19 > 0:14:23So, baobab, acai, maca... What's your favourite flavour?
0:14:23 > 0:14:25I can never decide.
0:14:25 > 0:14:27Are those popular ingredients nowadays?
0:14:27 > 0:14:29Um... More and more.
0:14:29 > 0:14:32But I think what you need to do is explain to the consumer
0:14:32 > 0:14:34why they should be eating it.
0:14:34 > 0:14:36Right. OK.
0:14:36 > 0:14:40Source of energy, but that's it. That's all it's got on here now.
0:14:40 > 0:14:42But you could say that about lard.
0:14:42 > 0:14:44LAUGHTER
0:14:44 > 0:14:47Well, I'm delighted to say that the lady who set
0:14:47 > 0:14:50Charleine on the path to superfood deliciousness is here tonight.
0:14:50 > 0:14:52Please welcome Tanya Maher.
0:14:52 > 0:14:53APPLAUSE
0:14:53 > 0:14:54Tanya, how are you?
0:14:58 > 0:15:02Very big welcome to the show. Have I got the pronunciation right?
0:15:02 > 0:15:03Baobab, yes?
0:15:03 > 0:15:06- You have.- I have. Thank you very much.
0:15:06 > 0:15:08How do you define a superfood?
0:15:08 > 0:15:12If you were to categorise all the different foods into nutrients,
0:15:12 > 0:15:15the one with the highest amount of, say, magnesium is a superfood.
0:15:15 > 0:15:19The one with the highest amount of antioxidant is the superfood.
0:15:19 > 0:15:20And so on.
0:15:20 > 0:15:23So, all the superfoods can be the highest in antioxidants.
0:15:23 > 0:15:26I was expecting it to be fruit and vegetables,
0:15:26 > 0:15:28but you've just got jars of powder.
0:15:28 > 0:15:30Yeah, because they come from different countries.
0:15:30 > 0:15:32Most of them come from South America,
0:15:32 > 0:15:35and so they are dried and dehydrated and ground up over there
0:15:35 > 0:15:38and then get brought into this country.
0:15:38 > 0:15:44Excellent. And the maca, it's good for sexual function, is it?
0:15:44 > 0:15:48- You really want to know, don't you? - Well, no. I'm asking for a friend.
0:15:48 > 0:15:49LAUGHTER
0:15:49 > 0:15:51Let's say his name is Romesh.
0:15:51 > 0:15:54LAUGHTER
0:15:54 > 0:15:55He asked me to ask you.
0:15:55 > 0:15:58Ladies and gentlemen, thank you, Tanya Maher.
0:15:58 > 0:16:01APPLAUSE
0:16:02 > 0:16:05So we saw Charleine getting upset in the boardroom
0:16:05 > 0:16:08because she hadn't come up with a good product.
0:16:08 > 0:16:11How did you think she performed generally
0:16:11 > 0:16:13as a project manager this week?
0:16:13 > 0:16:17Listen, I love her. I won't hear a word said against her.
0:16:17 > 0:16:19And why would that be, Ruth?
0:16:19 > 0:16:20RUTH CHUCKLES
0:16:20 > 0:16:25What I like about her is her optimism is ridiculous.
0:16:25 > 0:16:28When she did all that stuff about...
0:16:28 > 0:16:32The feedback on the product - they didn't like this, they didn't
0:16:32 > 0:16:35like that - there wasn't anything left and yet she kept smiling.
0:16:35 > 0:16:37And she's a trier.
0:16:37 > 0:16:40I know she's nice and I have liked her in the process, but once she's
0:16:40 > 0:16:43realised that the product wasn't great, she wasn't the one
0:16:43 > 0:16:46- that drove it forward and kept the morale up in the team.- That's true.
0:16:46 > 0:16:49She'd created a bad product, she'd given them a problem,
0:16:49 > 0:16:52and then she didn't do anything about tackling that problem.
0:16:52 > 0:16:53You've got to love someone who goes
0:16:53 > 0:16:57and talks to the people at Holland and Barrett and tells them
0:16:57 > 0:17:01that health food is going to be a big thing in the future.
0:17:01 > 0:17:05It's just as well we've opened shops across the country then(!)
0:17:05 > 0:17:10She said, "Hiya, ladies. Have you heard of superfoods at all?"
0:17:10 > 0:17:13It was, "Have you heard of THE superfoods?"
0:17:15 > 0:17:17Karren stood up for Charleine in the boardroom,
0:17:17 > 0:17:19saying that she never gives in.
0:17:19 > 0:17:22Would you like to see her win the process?
0:17:22 > 0:17:27Yeah. A fellow Plymouthian/Welsh bird...
0:17:27 > 0:17:30- A bird?! - LAUGHTER
0:17:30 > 0:17:31She's an ex-Wren.
0:17:31 > 0:17:34She won't mind me calling her a bird or anything like that.
0:17:34 > 0:17:36She is a happy-go-lucky sort of woman.
0:17:36 > 0:17:39She's done amazing throughout the whole process.
0:17:39 > 0:17:41She has been a really dominant seller,
0:17:41 > 0:17:44she's been on point every single task and she's never lowed,
0:17:44 > 0:17:46she's never gone below average,
0:17:46 > 0:17:49she's always kept it very optimistic and very up front.
0:17:49 > 0:17:51So, yeah, good luck to her.
0:17:51 > 0:17:53What about the marketing side of things?
0:17:53 > 0:17:56Both teams made some errors and omissions with their packaging.
0:17:56 > 0:18:00Let's look at Connexus first. Cos this is what they came up with.
0:18:00 > 0:18:02Anthony, what were your first thoughts on this?
0:18:02 > 0:18:06I think they went for a brand name which started in the right
0:18:06 > 0:18:07direction with the term "vegetable crisp",
0:18:07 > 0:18:10which I thought was useful for communicating to the customer
0:18:10 > 0:18:12what it was all about, but I did think
0:18:12 > 0:18:15they just missed the point of what was so special about this product.
0:18:15 > 0:18:18And, obviously, you had like two days to this and I couldn't do it,
0:18:18 > 0:18:21so hats off to you and all that, but people want to be able to eat
0:18:21 > 0:18:24something naughty but know that it's good for them.
0:18:24 > 0:18:25So crisps equals naughty,
0:18:25 > 0:18:29but you don't really know that it's good for you cos they're missing
0:18:29 > 0:18:32out all those great adjectives, like the fact that it's raw.
0:18:32 > 0:18:36Let's look at what Team Versatile got up to with their packaging
0:18:36 > 0:18:40and marketing for the Rejuvenate bar. There it is.
0:18:40 > 0:18:42Gary and Joseph didn't have that much to go on, did they,
0:18:42 > 0:18:45cos Charleine was just yelling down the phone at them
0:18:45 > 0:18:48so they had to come up with this.
0:18:48 > 0:18:50Do you think they did a fairly good job?
0:18:50 > 0:18:55Where I think they did succeed was in not having a transparent
0:18:55 > 0:18:59wrapper because at least they were hiding the fact that it was
0:18:59 > 0:19:01just a load of mush.
0:19:01 > 0:19:03This bar is baobab protein here.
0:19:03 > 0:19:05Then it says ingredients - peanut butter,
0:19:05 > 0:19:08- freeze-dried pomegranate and that's it. - LAUGHTER
0:19:08 > 0:19:11So, what the hell are you talking about? Where's the baobab?
0:19:11 > 0:19:14That's all Charleine said down the phone.
0:19:14 > 0:19:18So they tried to defeminise it by putting a great big E
0:19:18 > 0:19:21across the woman's face. Did that work for anyone?
0:19:21 > 0:19:25If you had one guess, would it be a man or a woman? What do we reckon?
0:19:25 > 0:19:27I think there are two good reasons
0:19:27 > 0:19:29why we think that's a woman on there.
0:19:29 > 0:19:30LAUGHTER
0:19:30 > 0:19:34So, what about Gary? He was very confident with the pitching.
0:19:34 > 0:19:37You must have done lots of pitching in your time. How did you rate him?
0:19:37 > 0:19:41I think what Gary did very well, he was very professional,
0:19:41 > 0:19:43but he also built rapport, and I think we saw something
0:19:43 > 0:19:45slightly different from him this week.
0:19:45 > 0:19:47Somebody who was happy to chat and connect and sell
0:19:47 > 0:19:49and it was a soft sell and I think it worked.
0:19:49 > 0:19:51I think he was excellent on this task
0:19:51 > 0:19:53because he was the one that drove them forward,
0:19:53 > 0:19:56with regards to getting the energy up for each of those pitches.
0:19:56 > 0:19:59He actually looked like the project manager during those conversations.
0:19:59 > 0:20:02And you've got to remember how difficult this task was for him.
0:20:02 > 0:20:05He's going back to the place he worked for seven years
0:20:05 > 0:20:08and they say to him, "You were here for seven years.
0:20:08 > 0:20:11"What have you been up to since?" "I've got this bar."
0:20:11 > 0:20:13LAUGHTER
0:20:13 > 0:20:15How embarrassing!
0:20:15 > 0:20:16If he was able to just go,
0:20:16 > 0:20:19"Look, this is a work in progress. We know it's not quite right yet
0:20:19 > 0:20:22"and there are things that we would do,
0:20:22 > 0:20:25"but this is what we're excited about," and I just think
0:20:25 > 0:20:28he was almost there, he was almost going in that direction.
0:20:28 > 0:20:30Ultimately, can a good presentation save a bad product?
0:20:30 > 0:20:32Even if the product isn't quite perfect,
0:20:32 > 0:20:35if you can sell them the dream, they may still take it
0:20:35 > 0:20:37- if they trust that you're going to deliver it.- OK.
0:20:37 > 0:20:42So, Brett, you might have been criticised during that episode for
0:20:42 > 0:20:45your pitching, but I think that's cos the customers weren't really
0:20:45 > 0:20:47speaking your language.
0:20:47 > 0:20:51Now, we managed to get hold of a Brett-to-English dictionary
0:20:51 > 0:20:54and it's been quite helpful. Have a look at this.
0:20:54 > 0:20:56I haven't got experience,
0:20:56 > 0:20:59in as much as I'm a fully-qualified certified catering assistant.
0:21:03 > 0:21:07I'm not necessarily completely 100% French-orientated.
0:21:10 > 0:21:13Lord Sugar, I can honestly tell you that I genuinely,
0:21:13 > 0:21:18categorically, did not stipulate with any other specification
0:21:18 > 0:21:21than that recipe and the way it was meant to be put together.
0:21:25 > 0:21:28It's based on potentially simple formulas which already exist.
0:21:28 > 0:21:32The light reacts to the sensory aspects of all cats.
0:21:36 > 0:21:40Once you get used to it, it actually gets simpler.
0:21:40 > 0:21:44But there was one piece that we found and we just could not translate it.
0:21:44 > 0:21:47We sent it off to several specialists but we had no luck.
0:21:47 > 0:21:49Maybe you can help us out with it.
0:21:49 > 0:21:52I wouldn't necessarily like to stereotype the fact that
0:21:52 > 0:21:54everyone's within the right place that they should be.
0:21:54 > 0:21:58I like to think that sometimes you can take a generic
0:21:58 > 0:22:00form of audience and try and cater for that.
0:22:00 > 0:22:03But if we add an element of maybe the females being within the team,
0:22:03 > 0:22:06they could give an outsider's view looking in,
0:22:06 > 0:22:10which could have proved to have been quite beneficial for us, really.
0:22:10 > 0:22:11LAUGHTER
0:22:11 > 0:22:14See, Brett, I have watched that eight times.
0:22:14 > 0:22:16LAUGHTER I still do not know...
0:22:16 > 0:22:20- What were you talking about? - That is just utter waffle.
0:22:22 > 0:22:25It's funny cos occasionally you say exactly what you mean.
0:22:25 > 0:22:28I shit you not, Karren was there,
0:22:28 > 0:22:30and she absolutely got her ass in her hands...
0:22:30 > 0:22:32Don't look at the camera, you helmet.
0:22:32 > 0:22:35Aw, mate! Look at all that shit!
0:22:35 > 0:22:38That's fucking beetroot. I swear that's going to stain.
0:22:38 > 0:22:40To be honest with you, Lord Sugar,
0:22:40 > 0:22:43I will tear people a new asshole as much as the next person.
0:22:43 > 0:22:45- To be fair... - I don't mince my words, do I?
0:22:45 > 0:22:46..if they eat your snacks,
0:22:46 > 0:22:49they're going to need a new arsehole, aren't they?
0:22:49 > 0:22:50LAUGHTER
0:22:50 > 0:22:53Brett, why do you make things so complicated for yourself
0:22:53 > 0:22:56- and us, for that matter? - I like to keep you interested, see?
0:22:56 > 0:23:00- Yeah.- No, again, shit does come out and you just can't help it.
0:23:00 > 0:23:03It's just, literally... You've just got no control.
0:23:03 > 0:23:06So, Brett, sadly, we've seen that Lord Sugar has indicated
0:23:06 > 0:23:10a preference for a non-investment-based scenario,
0:23:10 > 0:23:11vis-a-vis yourself.
0:23:11 > 0:23:13But... LAUGHTER
0:23:13 > 0:23:15..let's just have a look to see
0:23:15 > 0:23:18if he's got any advice for you for the future.
0:23:18 > 0:23:20I like Brett.
0:23:20 > 0:23:22He came from a Navy background and you could see that
0:23:22 > 0:23:25discipline coming through all of the time.
0:23:25 > 0:23:29If I wanted a hole dug or a wall built or a bridge built,
0:23:29 > 0:23:30Brett's your man.
0:23:30 > 0:23:33On this particular task, it technically went wrong
0:23:33 > 0:23:37and, unfortunately, he was responsible for that process.
0:23:37 > 0:23:41Brett showed certain characteristics of being a bit blunt
0:23:41 > 0:23:46and what he needs to do is to learn when to apply that posture,
0:23:46 > 0:23:49but I think he's a real stand-up fellow,
0:23:49 > 0:23:52an honourable, honourable man.
0:23:52 > 0:23:55- Very nice, that, isn't it?- Brilliant. - Isn't that nice?
0:23:59 > 0:24:03So which bits of that advice will you take with you?
0:24:03 > 0:24:04All of it.
0:24:04 > 0:24:07It was nice to be classed as very honourable,
0:24:07 > 0:24:09as I've always tried to be that sort of person
0:24:09 > 0:24:10and very honest and upfront.
0:24:10 > 0:24:14I probably can learn to deal with things in the correct manner
0:24:14 > 0:24:16sometimes, but I'm from the construction industry.
0:24:16 > 0:24:19You can't piss around in that sort of environment.
0:24:19 > 0:24:22You've got to say it how it is and if you show any signs of weakness
0:24:22 > 0:24:25within that industry, people go, "Pff, yeah, whatever."
0:24:25 > 0:24:26So what's next for you?
0:24:26 > 0:24:30Next for me, I'm going to go back, develop my original business plan
0:24:30 > 0:24:32that I was going to take to Lord Sugar
0:24:32 > 0:24:35and hopefully set up a national specialist refit company,
0:24:35 > 0:24:38which is going to do veterinary practices, medical centres
0:24:38 > 0:24:40- and dental practices.- OK, great.
0:24:40 > 0:24:41Well, it's time to find out
0:24:41 > 0:24:44whether we agree that Brett was the right person to be fired tonight.
0:24:44 > 0:24:47Anthony, do you think Lord Sugar fired the right person?
0:24:47 > 0:24:49I think Brett's fantastic. I love his values.
0:24:49 > 0:24:52I wanted to see more of Brett and I think he could have gone further.
0:24:52 > 0:24:54All right. Ruth?
0:24:54 > 0:24:57I totally agree. I think everybody was culpable this week,
0:24:57 > 0:24:59and if anyone was going, I think it should have been Richard
0:24:59 > 0:25:03just to see the smarmy look on his face disappear.
0:25:03 > 0:25:04Aw. Romesh?
0:25:04 > 0:25:06No, I don't think you should have been fired.
0:25:06 > 0:25:09I thought you were the better team, and actually Lord Sugar
0:25:09 > 0:25:13should have got rid of someone from the snack bar monstrosity.
0:25:13 > 0:25:16- Thank you.- Three out of three supporting you there.- It's good.
0:25:16 > 0:25:19So, to the audience vote, if you agree with Lord Sugar,
0:25:19 > 0:25:22hold up Fired. If you don't, hold up Hired. Let's have a look.
0:25:26 > 0:25:28I'll take that. Yeah, pretty good.
0:25:28 > 0:25:31That is a Hired, that is. That's a Hired.
0:25:31 > 0:25:32Well done.
0:25:32 > 0:25:34But not to make snacks.
0:25:35 > 0:25:36- Anything but.- Yeah.
0:25:36 > 0:25:39- Build a bridge.- Well, congratulations. That's excellent.
0:25:39 > 0:25:41We're really sorry to lose you from The Apprentice
0:25:41 > 0:25:44cos you've been a great character and everyone's very fond of you.
0:25:44 > 0:25:47- Thank you.- As you know, nobody leaves You're Fired empty-handed.
0:25:47 > 0:25:50Now, you've always been on hand with an inspiring motto
0:25:50 > 0:25:54or a thought-provoking saying, so we thought we would return
0:25:54 > 0:25:58the favour with this, which is your Daily Brettisms calendar.
0:25:58 > 0:26:01So every day you turn it over and here's one that says,
0:26:01 > 0:26:04"Generally as it stands..." That's one of yours, isn't it?
0:26:04 > 0:26:07And the next one is, "Don't be afraid to call yourself a tool."
0:26:07 > 0:26:08LAUGHTER
0:26:08 > 0:26:11"Always iconify your vegetables."
0:26:11 > 0:26:15And then we go obviously to "Follow the specification."
0:26:15 > 0:26:18- Personal favourite. - Personal favourite. The next one is,
0:26:18 > 0:26:20"Follow the specification." LAUGHTER
0:26:20 > 0:26:22"Follow the specification."
0:26:22 > 0:26:24Oh, they're all "Follow the specification," after that.
0:26:24 > 0:26:27- "Follow the specification." That's for you.- Brilliant. Thank you.
0:26:27 > 0:26:30You're very welcome. You've been a great candidate, great guest.
0:26:30 > 0:26:32- Brilliant. - Let's have a look at your highlights.
0:26:34 > 0:26:37This is a once-in-a-lifetime opportunity
0:26:37 > 0:26:39and I'm going to absolutely smash it.
0:26:39 > 0:26:41- Oh, mate!- Ugh!
0:26:41 > 0:26:42Look at all that shit!
0:26:42 > 0:26:44That's decent, mate.
0:26:44 > 0:26:45"Man-chest-ah."
0:26:45 > 0:26:50He is a very loving, caring, fun person.
0:26:50 > 0:26:52Use all your tools and you'll get some sales.
0:26:52 > 0:26:54And this is the biggest one we've got.
0:26:54 > 0:26:56We're going to have a really good time.
0:26:56 > 0:26:58It's about dodge ball, having fun, getting crazy,
0:26:58 > 0:27:00letting your hair down. I would like to say the same,
0:27:00 > 0:27:02but I let my hair down once upon a time and it went.
0:27:04 > 0:27:08We need to be upbeat on what the rabbit sector is going to offer.
0:27:08 > 0:27:10What was that?
0:27:10 > 0:27:12It's not warm but it's bite-proof.
0:27:14 > 0:27:16Generally, as it stands, guys, we can pretty much do that.
0:27:16 > 0:27:19- Guys...- Well done.- Well done.
0:27:23 > 0:27:25Ladies and gentlemen, Brett Butler-Smythe!
0:27:25 > 0:27:27CHEERING
0:27:31 > 0:27:34That's all for tonight. Thank you to Anthony, Ruth and Romesh.
0:27:34 > 0:27:36So it's on to task number 11 for our candidates.
0:27:36 > 0:27:40Yes, that's right, it's the interviews.
0:27:40 > 0:27:43You are going to present your business plans
0:27:43 > 0:27:46to four of my advisers.
0:27:46 > 0:27:47It's going to be a long day.
0:27:47 > 0:27:48Absolutely spot-on.
0:27:48 > 0:27:50- You can do this, Joe. - How would it work?
0:27:50 > 0:27:54- I think it's kind of a cute play on words, don't you think?- Hm.
0:27:54 > 0:27:56You've been rumbled.
0:27:57 > 0:27:58It's mumbo jumbo.
0:27:58 > 0:28:01In my mind, I can see it as clear as day.
0:28:01 > 0:28:03Are you serious?
0:28:03 > 0:28:06This is a business plan that is sinking on its numbers.
0:28:08 > 0:28:11You haven't got a brand. I thought it was mountain climbing.
0:28:12 > 0:28:13Maybe ask her out for some dinner.
0:28:13 > 0:28:15Totally not my type at all.
0:28:15 > 0:28:17You're barking up the wrong tree.
0:28:17 > 0:28:20You're burning £32,000 every month.
0:28:20 > 0:28:22Who do you think you are?
0:28:22 > 0:28:23I think it's bullshit.
0:28:23 > 0:28:25Thought-provoking, if nothing less.
0:28:26 > 0:28:28Well, if you think you've got
0:28:28 > 0:28:30what it takes to be Lord Sugar's business partner,
0:28:30 > 0:28:34go to bbc.co.uk/apprentice to find out how to apply
0:28:34 > 0:28:35for the next series.
0:28:35 > 0:28:38We'll be back next Wednesday at 10:00 for more You're Fired when,
0:28:38 > 0:28:41alongside Romesh, I'll be joined by former Apprentice winner
0:28:41 > 0:28:43Ricky Martin and comedian Susan Calman.
0:28:43 > 0:28:45Goodnight.
0:28:45 > 0:28:46APPLAUSE