0:00:02 > 0:00:04You haven't used any of your skills,
0:00:04 > 0:00:06any of the things that you claim that you're experts in.
0:00:06 > 0:00:09A disgusting result. I don't want to hear anything more from you.
0:00:09 > 0:00:10You're fired.
0:00:10 > 0:00:12You're fired.
0:00:12 > 0:00:13You're fired.
0:00:13 > 0:00:14APPLAUSE
0:00:17 > 0:00:19CHEERING AND APPLAUSE
0:00:21 > 0:00:23Thank you very much. Thank you.
0:00:26 > 0:00:27Thank you. Good evening.
0:00:27 > 0:00:30I'm Jack Dee, welcome to The Apprentice - You're Fired.
0:00:30 > 0:00:33Tonight's task was all about dictionaries.
0:00:33 > 0:00:34No, statues.
0:00:34 > 0:00:38Behind you is the house of Dr Samuel Johnson,
0:00:38 > 0:00:42where the most famous dictionary in the English language was written
0:00:42 > 0:00:45and it's commemorated by this statue.
0:00:45 > 0:00:49Sitting on top is Dr Johnson's beloved cat, Hodge.
0:00:49 > 0:00:52Oh, yeah, that's it. Dictionaries for cats.
0:00:52 > 0:00:55Is it? No, wait.
0:00:55 > 0:00:58People will stop at nothing to pamper their pets,
0:00:58 > 0:01:03and the pet market is worth a massive ?4.6 billion per year.
0:01:03 > 0:01:05Now I want you to get a piece of that action,
0:01:05 > 0:01:08so I'm sending you to the London pet show.
0:01:08 > 0:01:10Oh, yeah, that all makes perfect sense.
0:01:10 > 0:01:15And Lord Sugar let us in on one of his secrets of business success.
0:01:15 > 0:01:18Bottom line, yeah, you've got no money. Sod off.
0:01:18 > 0:01:19OK.
0:01:19 > 0:01:21Well, you don't actually say "sod off" to them,
0:01:21 > 0:01:22but in your mind, you do.
0:01:22 > 0:01:25Yeah. I tried that on my kids. It didn't work.
0:01:25 > 0:01:29Joining me to discuss tonight's task are three top pedigree guests.
0:01:29 > 0:01:31Entrepreneur and inventor
0:01:31 > 0:01:33of award-winning pet product Natalie Ellis.
0:01:33 > 0:01:36Comedian, writer and self-confessed cat lady Susan Calman.
0:01:36 > 0:01:39And remember, you don't actually say "sod off", you just think it.
0:01:39 > 0:01:41It's Romesh Ranganathan. Welcome to You're Fired.
0:01:41 > 0:01:43APPLAUSE
0:01:47 > 0:01:51In tonight's task, one candidate showed dogged determination,
0:01:51 > 0:01:55but her performance turned out to be PAW.
0:01:55 > 0:01:56GROANING
0:01:56 > 0:01:58I know I claimed to be good at puns,
0:01:58 > 0:02:01but on this occasion, I accept that I have let myself down.
0:02:01 > 0:02:03Let's have a look.
0:02:03 > 0:02:08Ruth, I don't dispute your enthusiasm.
0:02:08 > 0:02:11But you claim to be a salesperson,
0:02:11 > 0:02:14you came to train people how to sell.
0:02:14 > 0:02:18Here we are in a sales task and you failed miserably.
0:02:18 > 0:02:20So, Ruth, you're fired.
0:02:20 > 0:02:22Thank you.
0:02:27 > 0:02:30Ladies and gentlemen, please welcome Ruth Whiteley.
0:02:30 > 0:02:32CHEERING AND APPLAUSE
0:02:40 > 0:02:41Oh.
0:02:43 > 0:02:45Welcome. Welcome to You're Fired.
0:02:45 > 0:02:48Thank you. Oh, I see you've put a pet tie on for me.
0:02:48 > 0:02:51Yes, I have. It's a dog, it's themed. It's pet-themed.
0:02:51 > 0:02:53I try to do a themed tie every night. Fabulous.
0:02:53 > 0:02:56The ideas are running thin, but we're getting there.
0:02:56 > 0:02:58You look amazing, by the way. Well, I'm trying.
0:02:58 > 0:03:01Put the immersion on last week, got myself ready.
0:03:01 > 0:03:03Here we are, great stuff.
0:03:03 > 0:03:05So that look that you gave at the end,
0:03:05 > 0:03:07what was going on in your head then?
0:03:07 > 0:03:09Eh, I was just traumatised.
0:03:09 > 0:03:10You were traumatised, I could see.
0:03:10 > 0:03:12Yes, I was just going through trauma.
0:03:12 > 0:03:15The colour just drained from your jacket, didn't it?
0:03:15 > 0:03:17LAUGHTER
0:03:17 > 0:03:20I wanted to say, "I think you've got it wrong",
0:03:20 > 0:03:23but who am I to say that to Lord Sugar?
0:03:23 > 0:03:27So I just thought, "Say nothing, leave with some dignity
0:03:27 > 0:03:31"and give them a hug and get yourself home",
0:03:31 > 0:03:32well, get yourself here.
0:03:32 > 0:03:35Yeah, and here you are. It's great to have you.
0:03:35 > 0:03:39Because, you know, usually it's a combination of things
0:03:39 > 0:03:43that leads to a candidate being told to pack their bags and go,
0:03:43 > 0:03:46but for you, really, it all boiled down to the S-word, didn't it?
0:03:46 > 0:03:49Let's have a look at this, see what went wrong.
0:03:49 > 0:03:52I do know how to stop people and how to get people to interact.
0:03:52 > 0:03:53Morning.
0:03:53 > 0:03:55It says here "sales training".
0:03:55 > 0:03:57We're going to be explosive.
0:03:57 > 0:03:58You sold nothing.
0:03:58 > 0:04:00Your sales technique was
0:04:00 > 0:04:02talk, talk, talk, talk, talk.
0:04:02 > 0:04:04You are a beautiful couple, you're fabulous.
0:04:04 > 0:04:07Are you happy? Are we happy?
0:04:07 > 0:04:08She doesn't stop talking.
0:04:08 > 0:04:10She confuses the customers.
0:04:10 > 0:04:13I love speaking to young people making their way.
0:04:13 > 0:04:14I think it's great.
0:04:14 > 0:04:16She's not closing the sale.
0:04:16 > 0:04:18You want this so badly and it's going to happen.
0:04:18 > 0:04:19But you're amazing.
0:04:19 > 0:04:21How have you got out of the house today?
0:04:21 > 0:04:23You've got to get rid of the people
0:04:23 > 0:04:24who can't pay.
0:04:24 > 0:04:25What do you want to say to them?
0:04:25 > 0:04:27"Please, can you just go away?" Yeah.
0:04:27 > 0:04:30I probably had the most frustrating day
0:04:30 > 0:04:32in the whole of my sales career.
0:04:32 > 0:04:34You claim to be a salesperson.
0:04:34 > 0:04:35I am a salesperson.
0:04:35 > 0:04:37It seemed to me like you couldn't sell a bone
0:04:37 > 0:04:38to Battersea Dogs Home.
0:04:40 > 0:04:41Strong words, isn't it? You know what?
0:04:41 > 0:04:43It happens a lot on The Apprentice,
0:04:43 > 0:04:48that the candidate goes out on a task which you would have thought
0:04:48 > 0:04:50would have showcased their particular talent,
0:04:50 > 0:04:52which in your case was selling.
0:04:52 > 0:04:55Did you put undue pressure on yourself, do you think?
0:04:55 > 0:04:58Em, well, at lunchtime, I was nearly having a nervous breakdown.
0:04:58 > 0:05:00Yeah, because you'd not sold anything.
0:05:00 > 0:05:02Because I hadn't sold anything.
0:05:02 > 0:05:03I went into the toilet to talk to myself,
0:05:03 > 0:05:06which is the best office in the world.
0:05:06 > 0:05:08I stood there in front of the mirror,
0:05:08 > 0:05:09turned the taps on and said,
0:05:09 > 0:05:13"You know, you are a superstar, you can make this happen."
0:05:13 > 0:05:16I just genuinely believed that as a hard worker
0:05:16 > 0:05:18that my work would pay off.
0:05:18 > 0:05:20Unfortunately, it wasn't my day.
0:05:20 > 0:05:22On that day...
0:05:22 > 0:05:25Because week one, selling the seafood,
0:05:25 > 0:05:27you were a star, really.
0:05:27 > 0:05:29Karren singled you out for praise.
0:05:29 > 0:05:31A STARfish. Yeah.
0:05:31 > 0:05:33LAUGHTER
0:05:33 > 0:05:35(That was smart.)
0:05:35 > 0:05:37LAUGHTER
0:05:37 > 0:05:39Don't put it away, there's more.
0:05:39 > 0:05:42Yeah, if you want to use any more of those jokes I gave you earlier,
0:05:42 > 0:05:44Ruth, just feel free.
0:05:44 > 0:05:46Why do you think you lost your magic touch?
0:05:46 > 0:05:48I just think, you know, Rooney has an off day, doesn't he?
0:05:48 > 0:05:56Ronaldo has an off day. Ruth has an off day.
0:05:56 > 0:06:00Now, Natalie, you've sold at hundreds of these fairs all around the world.
0:06:00 > 0:06:07Obviously you're competing with other people selling at the same time.
0:06:07 > 0:06:10I think one of the problems you had was where
0:06:10 > 0:06:12you could have closed a deal, possibly,
0:06:12 > 0:06:14you're talking to them about the product.
0:06:14 > 0:06:17You're probably selling the product but then you go on and start to talk
0:06:17 > 0:06:20to the child or ask them how long they've been together.
0:06:20 > 0:06:26Then you lose where they were at... Losing focus. Yeah, absolutely.
0:06:26 > 0:06:27Susan, you've got cats. Yes.
0:06:27 > 0:06:30Would you have bought one of those cat towers?
0:06:30 > 0:06:32I would have bought it from Ruth.
0:06:32 > 0:06:40In my view, I'm just going to lay it out straightaway.
0:06:40 > 0:06:46You were my winner from week one.
0:06:46 > 0:06:47Aw. SCATTERED LAUGHTER
0:06:47 > 0:06:55Personally speaking,
0:06:55 > 0:07:01who doesn't understand what us cat lovers require,
0:07:01 > 0:07:03LAUGHTER
0:07:03 > 0:07:10I think you are brilliant. You should have won.
0:07:10 > 0:07:14OK, OK, well, you sit on the fence, that's fine by me.
0:07:14 > 0:07:19Going back to your cat,
0:07:19 > 0:07:23What's the most you've ever spent on your cats in terms of presents?
0:07:23 > 0:07:25Well, em...
0:07:25 > 0:07:28Birthday presents and Christmas presents. What?!
0:07:28 > 0:07:30Do you do that? Are you joking? No.
0:07:30 > 0:07:33How do you know...how do you know they're not Hindu?
0:07:33 > 0:07:36LAUGHTER
0:07:36 > 0:07:39Natalie, is this unusual? How much to people generally spend on their pets?
0:07:39 > 0:07:42Thousands. It's a big thing, isn't it? It's not unusual at all.
0:07:42 > 0:07:48You have about 150 cats, don't you? Well, I want 150 cats.
0:07:48 > 0:07:51And to, you know, live in one of those houses
0:07:51 > 0:08:00that children point at and say, "Don't go to that house."
0:08:00 > 0:08:05Now, Claude mentioned that you maybe talked too much to the customers
0:08:05 > 0:08:09and he came up with that thing of the silence -
0:08:09 > 0:08:29give the customer time to think rather than keep going on.
0:08:29 > 0:08:32"try and make more eye contact with people."
0:08:32 > 0:08:39It was weird, because the sales technique that you used
0:08:39 > 0:08:52was the same thing that you were doing for this one.
0:08:52 > 0:08:55"I want to buy something from her so I'm going to buy this salad."
0:08:55 > 0:08:59Then the conversation would be over and I can get on with my life.
0:08:59 > 0:09:03Whereas with that, you're not going to just hand over 600 quid
0:09:03 > 0:09:06because they like you, that's the thing.
0:09:06 > 0:09:08I mean, some people did. I just couldn't find the way.
0:09:08 > 0:09:10It just wasn't going to happen.
0:09:10 > 0:09:14Well, although it was Ruth who paid the price for losing tonight's task,
0:09:14 > 0:09:18someone else whose sales technique wasn't up to scratch was Selina.
0:09:23 > 0:09:30He's not very happy with you.
0:09:30 > 0:09:33My feeling was you were not exhibiting enthusiasm
0:09:33 > 0:09:37in the way that I think you should have done.
0:09:37 > 0:09:39I'm someone that works extremely hard.
0:09:39 > 0:09:41Can you help me with this questionnaire? Sure.
0:09:41 > 0:09:42I am actually attending these guys.
0:09:42 > 0:09:44OK. Hi, guys, sorry - how are we all?
0:09:44 > 0:09:50I'm Scott, how are you doing?
0:09:50 > 0:09:52Scott, you're being very generous.
0:09:52 > 0:09:55There's no reason why Selina couldn't have worked it out - she didn't.
0:09:55 > 0:09:56Well, it is my sale.
0:09:56 > 0:09:59When Selina made her sale, I think she felt she'd done her job.
0:09:59 > 0:10:01I don't know why you're talking up, Ruth.
0:10:01 > 0:10:02Who should be fired?
0:10:02 > 0:10:04I think Selina should be fired, cos she's hard work.
0:10:04 > 0:10:06She just didn't put her back into it.
0:10:06 > 0:10:08She looks like she's got the hump to me.
0:10:08 > 0:10:11Which would you rather have, Karren - somebody who's very enthusiastic,
0:10:11 > 0:10:14or somebody who doesn't seem to care that much?
0:10:14 > 0:10:15I'd rather have neither, actually, Claude.
0:10:17 > 0:10:21Selina, there's an old saying - no smoke without fire.
0:10:21 > 0:10:23Last chance.
0:10:25 > 0:10:26Close shave.
0:10:26 > 0:10:29Why do you think Lord Sugar gave Selina a second chance?
0:10:29 > 0:10:31I think it's because in the boardroom,
0:10:31 > 0:10:35Selina is quite a forceful presence... Mm-hm.
0:10:35 > 0:10:40..and this is where I think being nice, actually, as Ruth was,
0:10:40 > 0:10:42actually was a disadvantage.
0:10:42 > 0:10:45I think sometimes the people who aren't as nice,
0:10:45 > 0:10:48and who are quite grumpy, do better in the process,
0:10:48 > 0:10:50because that's almost easier to deal with.
0:10:50 > 0:10:52It says "business", you know? If you're nasty, it means business,
0:10:52 > 0:10:54if you're nice, it means you're a bit flaky,
0:10:54 > 0:10:56which I don't think is actually correct.
0:10:56 > 0:10:59What I found incredible about Selina is at the end of it,
0:10:59 > 0:11:02when she said she said, "No more Mr Nice Girl."
0:11:02 > 0:11:04Sorry, were you under the impression
0:11:04 > 0:11:06that you've been nice up to this point? Yeah.
0:11:06 > 0:11:08You've been a bloody nightmare.
0:11:08 > 0:11:12Natalie, was that lack of knowledge of the price structure
0:11:12 > 0:11:14that Selina demonstrated there...?
0:11:14 > 0:11:17How important was that? Do you think that's a real flaw?
0:11:17 > 0:11:19I think maybe, in fairness to Selina,
0:11:19 > 0:11:21she was just checking that she'd got the price right,
0:11:21 > 0:11:23she didn't want to rip someone off.
0:11:23 > 0:11:26No, that was a fundamental error, because she lost time.
0:11:26 > 0:11:28She could have, you know, had the sale, there,
0:11:28 > 0:11:32but she lost time not knowing what the price was,
0:11:32 > 0:11:34and she looked that she wasn't prepared,
0:11:34 > 0:11:36she didn't know her product, perhaps,
0:11:36 > 0:11:38if she didn't know the price.
0:11:38 > 0:11:39She had to interrupt Scott,
0:11:39 > 0:11:42and then he could have lost his sale, also.
0:11:42 > 0:11:45If you look at it, she would not have closed that sale
0:11:45 > 0:11:47without Scott's intervention,
0:11:47 > 0:11:50so she had to rely on him to make that sale, and then she said,
0:11:50 > 0:11:52"I don't think Scott will try and claim credit for it."
0:11:52 > 0:11:54I mean, have you ever watched The Apprentice?!
0:11:54 > 0:11:56Like, they try and claim credit
0:11:56 > 0:11:58if they walk through the background of the shot
0:11:58 > 0:12:00while the sale's happening. But if you take that,
0:12:00 > 0:12:02the fact that she wouldn't have closed that sale,
0:12:02 > 0:12:04so let's imagine that sale didn't happen,
0:12:04 > 0:12:07and then you look at Selina's performance compared to Ruth's -
0:12:07 > 0:12:09and Ruth, the whole way through, was bang, bang,
0:12:09 > 0:12:11talking to people the whole way through.
0:12:11 > 0:12:12Selina just dropped out of it.
0:12:12 > 0:12:15So, if you didn't have that sale in place, it would be no contest.
0:12:15 > 0:12:18Lord Sugar said that Selina has one face for the boardroom
0:12:18 > 0:12:20and one face for the task.
0:12:20 > 0:12:22What did you think of her? How did you find her?
0:12:22 > 0:12:24I genuinely think she gave up.
0:12:24 > 0:12:27You know, she tucked a sale away, and that was it.
0:12:27 > 0:12:29But it annoyed the pants off me.
0:12:29 > 0:12:31I know Selina was yawning, but it was a tough day,
0:12:31 > 0:12:34it was a very long day - it's as if you've got some secret way
0:12:34 > 0:12:35of keeping up your energy.
0:12:35 > 0:12:37Let's have a look.
0:12:37 > 0:12:38JUICER WHIRS
0:12:38 > 0:12:42I am a juicer. I am...juice.
0:12:42 > 0:12:43Oh... Whoa!
0:12:43 > 0:12:46It's a bloodbath!
0:12:47 > 0:12:50It is juice, juice, juice after juice.
0:12:50 > 0:12:54Sometimes I go to bed and I just hear the juicer running in my head.
0:12:56 > 0:12:58You'd have a full fridge of food,
0:12:58 > 0:13:00you know, like 20 packets of berries
0:13:00 > 0:13:02and nine carrots and everything,
0:13:02 > 0:13:04and the next day, she'd be, like, making her juice,
0:13:04 > 0:13:07and she'd be like, "Nine packets of berries!
0:13:07 > 0:13:08"Four bananas, five carrots...
0:13:08 > 0:13:10"Oh, here's a baby, I'll put that in, too!"
0:13:10 > 0:13:13And you're just like, "Ruth! You can't blend all this!"
0:13:13 > 0:13:16Juice is me - I'm juice. I can't do without it.
0:13:16 > 0:13:18To long life, health and happiness.
0:13:19 > 0:13:22I'll let you know when I get there!
0:13:22 > 0:13:26So, tell us about the juicing - tell us a good recipe for a juicer.
0:13:26 > 0:13:30Er, well, if you want to feel very energised... Yes.
0:13:30 > 0:13:34..you could go for some celery, cucumber, carrot, some spinach -
0:13:34 > 0:13:36make sure you wash it, it gets a bit crunchy... OK.
0:13:36 > 0:13:40..um, beetroot... Oh, yeah? ..lemon, and then quite a big...
0:13:40 > 0:13:41Let me stop you here just for one second,
0:13:41 > 0:13:44cos Susan's from Scotland and I feel we've lost you -
0:13:44 > 0:13:46these are all vegetables, Susan.
0:13:47 > 0:13:50It's a type of fresh food that grows in the ground
0:13:50 > 0:13:52and on plants and stuff.
0:13:52 > 0:13:54Ooh, he's mean, isn't he? Well...
0:13:54 > 0:13:56He's mean, but he's keen.
0:13:56 > 0:13:59One person... Go on. ..who was supportive of you was...
0:13:59 > 0:14:01Yeah?
0:14:01 > 0:14:05One person who was very supportive of you was Scott in the boardroom,
0:14:05 > 0:14:07wasn't he? Too right. He was...
0:14:07 > 0:14:11Well, he knew - he's a salesperson, I'm a salesperson,
0:14:11 > 0:14:13he knew how badly I wanted it.
0:14:13 > 0:14:14And he knew your potential, didn't he?
0:14:14 > 0:14:17Although he seemed a popular project manager,
0:14:17 > 0:14:19Scott came under some flak from Lord Sugar
0:14:19 > 0:14:21for not being decisive enough.
0:14:21 > 0:14:23Really? Who, Scott?!
0:14:23 > 0:14:24I want to get your guys' input first.
0:14:24 > 0:14:28Two products for me could be the poop bags and the T-shirts.
0:14:28 > 0:14:31I was thinking exactly the same thing.
0:14:31 > 0:14:33Are we sure we don't want to go with the balloons?
0:14:33 > 0:14:35I mean, the thing is, with the balloons, I think
0:14:35 > 0:14:37we could probably sell a lot of them,
0:14:37 > 0:14:40and also get quite a bit of buzz around them.
0:14:40 > 0:14:45So far, Scott has been a totally noncommittal project manager -
0:14:45 > 0:14:48dancing around any decisions that have to be made, hoping, perhaps,
0:14:48 > 0:14:50that his team-mates will make the decision for him.
0:14:50 > 0:14:53It's a call that we're all going to have to kind of make.
0:14:53 > 0:14:56Tell you what, shall we turn it up and just go balloons and heat mats?
0:14:56 > 0:14:59And heat mats as well? Yeah. To be fair, the heat mats were...
0:14:59 > 0:15:01I dunno, I'm tied up between the two.
0:15:01 > 0:15:03The thing about the heat mats, as well,
0:15:03 > 0:15:05they cater for small animals, but also cats.
0:15:05 > 0:15:07Shall we just go for the balloons and heat mats?
0:15:07 > 0:15:10I reckon we should. Yeah? Yeah.
0:15:10 > 0:15:12I-I definitely think the heat pads
0:15:12 > 0:15:15and the balloons is probably the best products for us.
0:15:15 > 0:15:17So, that's sorted(!)
0:15:17 > 0:15:20Natalie, how important is it in business
0:15:20 > 0:15:22to be able to make quick decisions, be decisive?
0:15:22 > 0:15:27Yeah, really important. You have to be able to just think on your feet.
0:15:27 > 0:15:29You need to be able to just go with what you feel.
0:15:29 > 0:15:34He's a very nice guy that has poor people management skills - I think.
0:15:34 > 0:15:35Because, for example,
0:15:35 > 0:15:38he was trying to make everyone feel like their opinions
0:15:38 > 0:15:40were being heard when he was deciding which product to pick,
0:15:40 > 0:15:43but actually what he did end up doing was make a real mess of it.
0:15:43 > 0:15:45If he'd listened to what they said and gone,
0:15:45 > 0:15:47"Right, I've heard everything you've got to say,
0:15:47 > 0:15:49"these are the ones I'm going for, that's the decision made."
0:15:49 > 0:15:52Everyone would have felt like they'd got their opinions across,
0:15:52 > 0:15:54but there'd be no confusion or any resentment.
0:15:54 > 0:15:57It's those little things that he did that were a little but silly.
0:15:57 > 0:15:59But isn't it so often the case on The Apprentice
0:15:59 > 0:16:02where a project manager does make these big decisions,
0:16:02 > 0:16:03are very, very straightforward about it,
0:16:03 > 0:16:05and they get punished because everyone goes,
0:16:05 > 0:16:08"Oh, you didn't listen to us, you didn't listen to us"?
0:16:08 > 0:16:11But isn't it better to go down in a blaze of glory?
0:16:11 > 0:16:14I think it's better to just say,
0:16:14 > 0:16:16"We're doing the poop bags and the guinea pig T-shirts,
0:16:16 > 0:16:19"and I'm going to hear no more about it,"
0:16:19 > 0:16:21and then just believe in what it is?
0:16:21 > 0:16:23And I actually think that in the boardroom
0:16:23 > 0:16:25that comes across slightly better.
0:16:25 > 0:16:28I think Scott is on the verge of not looking...
0:16:28 > 0:16:33He's a nice guy, but he's actually been quite a weak team player. OK.
0:16:33 > 0:16:36Well, taking an uncharacteristically straightforward approach
0:16:36 > 0:16:38to the matter in hand this week was Brett.
0:16:38 > 0:16:41Natalie, you've got distributors for your products
0:16:41 > 0:16:42all over the world. Yeah.
0:16:42 > 0:16:46Would you have entrusted you product to someone like Brett?
0:16:46 > 0:16:49No. I don't expect them to be as passionate as I am
0:16:49 > 0:16:52about my products... No. ..because it's MY product,
0:16:52 > 0:16:55but you do want to see a level of passion and commitment.
0:16:55 > 0:16:56I felt a little bit sorry for him,
0:16:56 > 0:16:59because the reason he was cutting straight to the chase was cos
0:16:59 > 0:17:01he'd been told to, you know.
0:17:01 > 0:17:04He was so waffly before, he'd been given the specific instruction
0:17:04 > 0:17:06to get straight down to business, and that's what he did.
0:17:06 > 0:17:10The other thing that he does, cos he was in the arena
0:17:10 > 0:17:13showing things off, and he was holding things up...
0:17:13 > 0:17:15"THIS...
0:17:15 > 0:17:17"THIS IS TOY FOR YOUR CATS."
0:17:24 > 0:17:27He's terrifying people. I mean, the sense of... There's no...
0:17:27 > 0:17:30What that needs is someone going, "Hey, have you got any cats?
0:17:30 > 0:17:33"They'll love this - look at the little ball that goes round!"
0:17:33 > 0:17:34"THIS...
0:17:34 > 0:17:36"IS A CAT TOY.
0:17:36 > 0:17:37"Yeah?"
0:17:37 > 0:17:41Well, although Brett did try and use fewer words this week,
0:17:41 > 0:17:43there are still four words in particular
0:17:43 > 0:17:45which he still needs to work on.
0:17:45 > 0:17:47We've got a game called the Generally As It Stands game,
0:17:47 > 0:17:50so basically you've just literally got to count how many times
0:17:50 > 0:17:52Brett says, "Generally, as it stands".
0:17:52 > 0:17:54I mean, generally, as it stands, it's a new product...
0:17:54 > 0:17:57Generally, as it stands, when we were stood there...
0:17:57 > 0:18:00Generally, as it stands, I didn't have any sort of feelings about them walking in.
0:18:00 > 0:18:02Generally, as it stands!
0:18:02 > 0:18:03Generally, as it stands.
0:18:03 > 0:18:09Generally, as it stands...
0:18:09 > 0:18:11"Generally, as it stands, I want a cup of tea."
0:18:11 > 0:18:13And you're like, "What is general about, like...?"
0:18:13 > 0:18:15What?!
0:18:15 > 0:18:19Well, maybe they should try turning Brett off and back on again,
0:18:19 > 0:18:21see if that helps.
0:18:21 > 0:18:23Did you notice that when you were around Brett?
0:18:23 > 0:18:26That he used "generally, as it stands" a lot?
0:18:26 > 0:18:29Yes - he is quite repetitive... Yes. ..about things.
0:18:29 > 0:18:32He did say it a lot. But hey, he fixed the juicer.
0:18:32 > 0:18:34So, he's useful... Did he? ..generally, as it stands, yes.
0:18:36 > 0:18:39So, what about the winning team - Team Versatile?
0:18:39 > 0:18:43Natalie, Richard placed a lot of importance
0:18:43 > 0:18:48on the fact that three out of four members of his team were dog owners.
0:18:48 > 0:18:51They went for the high-end item of the dog sofas.
0:18:51 > 0:18:54How important is it to have personal experience
0:18:54 > 0:18:55when you're selling a product?
0:18:55 > 0:18:57I don't really think it's important,
0:18:57 > 0:19:00as long as you can see the product and the uniqueness of the product,
0:19:00 > 0:19:02and its best selling point,
0:19:02 > 0:19:06it's not really important to have experience.
0:19:06 > 0:19:09You don't have to have experience of having a dog...you know,
0:19:09 > 0:19:11to sell that product.
0:19:11 > 0:19:13At one point, Sam goes - after he'd heard about the sofas,
0:19:13 > 0:19:16he goes, "Well, I've got a dog, so I totally get it."
0:19:16 > 0:19:19I mean, I get it, too - the dog sits on the sofa.
0:19:19 > 0:19:21It's not a complicated thing to work out.
0:19:21 > 0:19:24"How the devil does a dog interact with this unit?
0:19:24 > 0:19:26"Can't figure it out."
0:19:26 > 0:19:30Richard sold the most sofas, he did very well there.
0:19:30 > 0:19:34He, er, he pitched himself as cheeky chappie this week, didn't he?
0:19:34 > 0:19:37Whereas before, when he was on the buying task,
0:19:37 > 0:19:39he was the bumbling Englishman.
0:19:39 > 0:19:43The thing about Richard is, he can say he's playing bumbling Englishman
0:19:43 > 0:19:45or cheeky chappie, but he's like Sean Connery.
0:19:45 > 0:19:48It's the same part every time.
0:19:49 > 0:19:52I thought Richard was really manipulative, actually.
0:19:52 > 0:19:56Particularly at one point where he wanted the dog sofas,
0:19:56 > 0:19:58he was desperate for the dog sofas,
0:19:58 > 0:20:01and he said, "Well, I think we should go with what the PM wants.
0:20:01 > 0:20:03"He's leaning towards the dog sofas."
0:20:03 > 0:20:05Whereas if the opposite had been true,
0:20:05 > 0:20:07he'd have gone, "I think he's got it wrong."
0:20:07 > 0:20:09Basically he's very good at getting his own way
0:20:09 > 0:20:12in a way where people don't feel like it is him getting his own way.
0:20:12 > 0:20:15Project Manager for Team Versatile was David.
0:20:15 > 0:20:18He took on the task with what we're coming to know
0:20:18 > 0:20:19as his customary enthusiasm.
0:20:19 > 0:20:22Which team would like to kick off? I'll kick off, if that's OK.
0:20:22 > 0:20:25Last thing people want is people hitting them with question,
0:20:25 > 0:20:27question, question, question, question.
0:20:27 > 0:20:28Really need to be exciting
0:20:28 > 0:20:30and enthusiastic about all the products.
0:20:30 > 0:20:31David said, "We'll schmooze them",
0:20:31 > 0:20:33and schmooze them they certainly did.
0:20:33 > 0:20:35ALL: Awww!
0:20:35 > 0:20:37Awesome.
0:20:37 > 0:20:42How did you show enthusiasm for the hi-vis jacket for chickens?
0:20:42 > 0:20:43This is Henrietta.
0:20:43 > 0:20:47And she is modelling the hi-vis chicken jacket. Brilliant.
0:20:47 > 0:20:48He was enthusiastic.
0:20:48 > 0:20:50THEY CHEER
0:20:51 > 0:20:55Wow! That's amazing! I like that. That struck me straight away.
0:20:55 > 0:20:56Soon as you walked through the door,
0:20:56 > 0:20:58it was like, "Wow, bang!" Right there.
0:20:58 > 0:21:00Am I allowed to put one on?
0:21:00 > 0:21:02David was gushing over the T-shirt.
0:21:02 > 0:21:04He was talking like his brain was on fire.
0:21:04 > 0:21:05Wow!
0:21:05 > 0:21:08What did we think of David as Project Manager?
0:21:08 > 0:21:10He made the right move in being enthusiastic
0:21:10 > 0:21:15and that certainly helped them win the task.
0:21:15 > 0:21:16I do think his enthusiasm
0:21:16 > 0:21:19has to be based in some sort of reality, though.
0:21:19 > 0:21:22Cos his reaction to the T-shirts
0:21:22 > 0:21:25was absolutely unacceptable.
0:21:27 > 0:21:30It's a T-shirt, mate. Why don't you chill out?
0:21:30 > 0:21:36And then he was going, "You can wear them with anything!
0:21:36 > 0:21:38That doesn't mean you should, all right?
0:21:38 > 0:21:41Just because you can physically get it on, David,
0:21:41 > 0:21:43that doesn't mean that's now a look.
0:21:43 > 0:21:45Ruth, you were praised by various people -
0:21:45 > 0:21:49Scott and Claude - for your enthusiasm.
0:21:49 > 0:21:52Now, you can't be enthusiastic like that all the time, surely.
0:21:52 > 0:21:55What are you like first thing in the morning? Let's have a look.
0:21:55 > 0:21:59# I'm alive, awake, alert Enthusiastic! #
0:21:59 > 0:22:02# I'm alive, awake, alert Enthusiastic! #
0:22:02 > 0:22:03Join in when you can.
0:22:03 > 0:22:05I'm awake, alive, alert...
0:22:05 > 0:22:08# I'm alive, awake, alert I'm alert, awake, alive
0:22:08 > 0:22:10# I'm alive, awake, alert Enthusiastic! #
0:22:10 > 0:22:11All together!
0:22:11 > 0:22:13APPLAUSE
0:22:13 > 0:22:16JACK: # I'm alive, awake, alert Enthusiastic
0:22:16 > 0:22:19ALL: # I'm alive, alert, awake I'm awake, alert, alive
0:22:19 > 0:22:22# I'm alive, awake, alert Enthusiastic! #
0:22:22 > 0:22:24APPLAUSE AND CHEERING
0:22:26 > 0:22:29Welcome to Nursing Home Live!
0:22:32 > 0:22:34Now, this is all very well,
0:22:34 > 0:22:37but one burning question about this week's task remains unanswered.
0:22:37 > 0:22:41Just what is the purpose of a hi-vis chicken jacket?!
0:22:44 > 0:22:45And to answer that question,
0:22:45 > 0:22:47I'm delighted to welcome James Tuthill.
0:22:52 > 0:22:54Welcome to You're Fired. Very nice to have you on the show.
0:22:54 > 0:22:58Who is your model friend? Well, this is Henrietta.
0:22:58 > 0:23:01She was there at the actual product demonstration.
0:23:01 > 0:23:05She was the one who shat on the desk? That's right.
0:23:05 > 0:23:08So talk us through the hi-vis jacket.
0:23:08 > 0:23:11What are they for and what do they do?
0:23:11 > 0:23:14Primarily, it's to keep the chickens warm.
0:23:14 > 0:23:17There's a lot more people keeping chickens now,
0:23:17 > 0:23:19especially in towns, and...
0:23:19 > 0:23:23And this is in case they get on the road? Yeah, exactly that.
0:23:23 > 0:23:26In fact, our chickens at home would go round
0:23:26 > 0:23:28and hop into the neighbours' garden
0:23:28 > 0:23:31and there'd be a whole group of them going round town,
0:23:31 > 0:23:34literally going around... What, you mean a hen party?
0:23:36 > 0:23:39Thank you very much, James and Henrietta.
0:23:42 > 0:23:43So, Ruth, sadly Lord Sugar
0:23:43 > 0:23:46isn't going to be investing in your business idea,
0:23:46 > 0:23:49but he has got some advice for you for the future.
0:23:50 > 0:23:52Ruth was a very bubbly character.
0:23:52 > 0:23:55A little more mature than the normal candidates that we have,
0:23:55 > 0:23:59but I was interested in that in respect that she may have
0:23:59 > 0:24:02a wealth of experience already.
0:24:02 > 0:24:05She is a very genuine person.
0:24:05 > 0:24:09But she will spend a lot of time talking to somebody
0:24:09 > 0:24:11where in fact there is no end result.
0:24:11 > 0:24:15Ruth is a hard worker, and she wants to be a team player,
0:24:15 > 0:24:17and she threw herself into things
0:24:17 > 0:24:19that took her out of her comfort zone from time to time,
0:24:19 > 0:24:22and I think that's very, very commendable.
0:24:22 > 0:24:26And she should continue doing that in whatever business career
0:24:26 > 0:24:29that she decides to pursue.
0:24:29 > 0:24:32Fabulous. Isn't that nice? Lots of positive stuff there
0:24:32 > 0:24:34for you to take away, good comments.
0:24:34 > 0:24:36What are your plans at the moment, what are you doing now?
0:24:36 > 0:24:39Well, I've got my sales training company. Two sides to it -
0:24:39 > 0:24:42telephone sales training and face-to-face sales training.
0:24:42 > 0:24:47And I also have a beauty and wellness and nutrition company.
0:24:47 > 0:24:51So I'm continuing with that, just expanding...
0:24:51 > 0:24:54Will you be taking on board any of Lord Sugar's advice?
0:24:54 > 0:24:56Absolutely. I can't thank him enough.
0:24:56 > 0:24:59Well, it's time to find out whether we agree that Ruth
0:24:59 > 0:25:02was the right person to be fired tonight.
0:25:02 > 0:25:05Natalie, do you think Lord Sugar was right to fire Ruth at this point?
0:25:05 > 0:25:10On the basis of your sales, then yeah, I think fired.
0:25:10 > 0:25:13Susan, I hardly need ask, but what are your thoughts?
0:25:13 > 0:25:18It's the biggest mistake Lord Sugar has ever made in his life.
0:25:18 > 0:25:23And I hope at some point in the future I meet him
0:25:23 > 0:25:25and he can tell me to my face
0:25:25 > 0:25:29why he fired the best candidate The Apprentice has ever seen.
0:25:29 > 0:25:30Bless you.
0:25:30 > 0:25:32APPLAUSE AND CHEERING
0:25:36 > 0:25:38Romesh?
0:25:38 > 0:25:40I don't agree with the decision to fire you.
0:25:40 > 0:25:43I think that Selina should have gone. I think that her...
0:25:43 > 0:25:46You take that sale away that she couldn't have closed alone,
0:25:46 > 0:25:50and look at her performance versus your performance,
0:25:50 > 0:25:53you were putting the effort in the whole way through and she wasn't.
0:25:53 > 0:25:56And for that reason, I think you were unlucky to go. Thank you.
0:25:56 > 0:25:57So to the audience vote.
0:25:57 > 0:26:00If you agree with Lord Sugar, hold up FIRED,
0:26:00 > 0:26:02if you don't agree, hold up HIRED.
0:26:07 > 0:26:10I think this is a Hired from the audience as well!
0:26:10 > 0:26:13It's a Hired, congratulations! Thank you. Thank you.
0:26:13 > 0:26:16Well done. Ruth, we're sorry to see you leaving The Apprentice.
0:26:16 > 0:26:19You've been a great candidate and a wonderful guest on this show.
0:26:19 > 0:26:22As you know, no-one leaves You're Fired empty-handed,
0:26:22 > 0:26:24so I've had a thought what we can get you
0:26:24 > 0:26:28and I decided because of your busy mornings and some juicing,
0:26:28 > 0:26:31we thought that would help you get up in the morning and get going
0:26:31 > 0:26:33with all your favourite lyrics on it.
0:26:33 > 0:26:35"I'm alive, awake, alert, enthusiastic."
0:26:35 > 0:26:37Yes, if I was in any doubt, this will remind me. Good stuff.
0:26:37 > 0:26:40Ruth, you've given us some great moments. Here are your highlights.
0:26:40 > 0:26:42Ruth, great person,
0:26:42 > 0:26:45but will always be to me The Human Kebab.
0:26:47 > 0:26:48Oh, my gosh!
0:26:48 > 0:26:50This is, like, the best...
0:26:50 > 0:26:52Boo!
0:26:52 > 0:26:53..the worst...
0:26:53 > 0:26:55Ugh! ..the most pressured...
0:26:55 > 0:26:58Sorry, your hair looks... We're filming! We're filming!
0:26:58 > 0:27:03..the most insane business experience I've ever had.
0:27:03 > 0:27:04Oh!
0:27:04 > 0:27:06Bang. Boom.
0:27:06 > 0:27:08Ruth is a really funny person.
0:27:08 > 0:27:12Sometimes you'll just turn round and she'll be dancing round the kitchen.
0:27:12 > 0:27:14I'm not touching it, it's stinking, it's slimy.
0:27:14 > 0:27:15What a load of rubbish.
0:27:15 > 0:27:17She was a lot of fun,
0:27:17 > 0:27:19she had a lot to say and she's a great person.
0:27:19 > 0:27:21You should dare to dream big.
0:27:21 > 0:27:24Gosh, aren't you solid? Ooh, aren't you lovely?
0:27:24 > 0:27:25I'm suited. I'm booted. Come on!
0:27:26 > 0:27:29Ladies and gentlemen, Ruth Whiteley!
0:27:29 > 0:27:31APPLAUSE AND CHEERING
0:27:35 > 0:27:36And that's all for tonight.
0:27:36 > 0:27:39Thank you to Natalie, Susan, and of course Romesh,
0:27:39 > 0:27:43and so it's on to task number five for our candidates.
0:27:43 > 0:27:45I want you to create a children's book
0:27:45 > 0:27:47for three- to five-year-olds.
0:27:47 > 0:27:49Bzz, bzz, bzz!
0:27:49 > 0:27:51I'm not going to say I have the best vocabulary
0:27:51 > 0:27:53or the best English skills.
0:27:53 > 0:27:57I think language and communication is key to existence.
0:27:57 > 0:27:58Ah-choo!
0:27:58 > 0:28:00Bizzy got lost after being tossed.
0:28:00 > 0:28:02What about Snuffle Gruffle?
0:28:02 > 0:28:04In, bang, bang.
0:28:04 > 0:28:07Can we have Snufflebum? That line shouldn't be in a children's book.
0:28:07 > 0:28:08Snifflebottom?
0:28:08 > 0:28:10What word is he trying to say?
0:28:10 > 0:28:12Snozzledink. Snottledink?
0:28:12 > 0:28:13Snotty...dink?
0:28:13 > 0:28:14SHE SOBS
0:28:14 > 0:28:16# Bizzy buzzy buzzy buzzy... #
0:28:16 > 0:28:18Swishing and swirling and tumbling and turning.
0:28:18 > 0:28:20It's not this hard, I don't think.
0:28:21 > 0:28:23Richard, I'm going to have to stop you.
0:28:23 > 0:28:26I'll be outside. I'll see you later.
0:28:26 > 0:28:29Well, if you've missed any episodes of The Apprentice, go to BBC iPlayer
0:28:29 > 0:28:32to watch Matt Edmondson's summaries of each episode
0:28:32 > 0:28:34delivered through the medium of rap.
0:28:34 > 0:28:37We'll be back next Wednesday at 10 for more You're Fired,
0:28:37 > 0:28:39when alongside Romesh, I'll be joined by
0:28:39 > 0:28:42bestselling children's author Cressida Cowell. Goodnight.
0:28:42 > 0:28:44APPLAUSE