Advertising - Jeans

Download Subtitles

Transcript

0:00:02 > 0:00:04This programme contains some strong language.

0:00:04 > 0:00:07Useless. Totally, absolutely useless. I feel so angry.

0:00:07 > 0:00:09I can't put up with loose cannons.

0:00:09 > 0:00:11You're fired. You're fired.

0:00:11 > 0:00:12You're fired.

0:00:12 > 0:00:15CHEERING AND APPLAUSE

0:00:27 > 0:00:30Good evening and welcome to You're Fired. I'm Rhod Gilbert.

0:00:30 > 0:00:32In this week's task, or as Mukai would call it,

0:00:32 > 0:00:35"the week after last week's task", the candidates -

0:00:35 > 0:00:38competing for a £250,000 investment from Lord Sugar -

0:00:38 > 0:00:40had to come up with an advertising campaign

0:00:40 > 0:00:42for some Japanese denim jeans.

0:00:42 > 0:00:44And Lord Sugar was so impressed,

0:00:44 > 0:00:47he invited both teams back into the boardroom to congratulate them.

0:00:47 > 0:00:52Useless. Both totally, absolutely useless.

0:00:52 > 0:00:54Demented dimwits.

0:00:54 > 0:00:55Oh, no. Sorry, I forgot.

0:00:55 > 0:00:58He thought they were both crap and went berserk.

0:00:58 > 0:00:59BONG!

0:01:01 > 0:01:04In Apprentice News tonight, Rebecca cracks a joke so funny,

0:01:04 > 0:01:06the other candidates go beyond laughter

0:01:06 > 0:01:08into a state of paralysis...

0:01:08 > 0:01:10Do you know what I love? "Claim your fit."

0:01:10 > 0:01:12Do you know what's also quite funny?

0:01:12 > 0:01:13"Claim YOU'RE fit."

0:01:19 > 0:01:22..Dillon regrets buying his business cards from a pound shop...

0:01:24 > 0:01:27..and Jessica realises there are worse cracks to be woken up at

0:01:27 > 0:01:28than dawn's.

0:01:30 > 0:01:32AUDIENCE GROANS

0:01:32 > 0:01:33SHE GROANS

0:01:35 > 0:01:37That was tonight's Apprentice News.

0:01:37 > 0:01:40CHEERING

0:01:42 > 0:01:43Let's meet our panel,

0:01:43 > 0:01:46keen as trousers to help us turn things inside out and back to front

0:01:46 > 0:01:49and get to the bottom of this week's jeans task.

0:01:49 > 0:01:51Advertising guru Zaid Al-Zaidy,

0:01:51 > 0:01:53journalist and TV addict Grace Dent

0:01:53 > 0:01:55and comedian Phil Wang.

0:01:55 > 0:01:56Welcome to your panel.

0:01:56 > 0:01:58APPLAUSE

0:02:02 > 0:02:04So the second candidate to implode

0:02:04 > 0:02:09under the irate index finger of Lord Sugar was poor Natalie.

0:02:09 > 0:02:11Natalie, you've been a bit quiet,

0:02:11 > 0:02:14you've not been pushing yourself forward.

0:02:14 > 0:02:16It is regretful,

0:02:16 > 0:02:18but, Natalie, you're fired.

0:02:18 > 0:02:20Thanks, Lord Sugar.

0:02:28 > 0:02:30Please welcome Natalie Hughes!

0:02:30 > 0:02:34CHEERING AND APPLAUSE

0:02:38 > 0:02:40Grab a seat.

0:02:43 > 0:02:45- How you feeling?- Great, fantastic.

0:02:45 > 0:02:47You're supposed to say, "Really disappointed, I'm gutted."

0:02:47 > 0:02:50Oh, I was grateful for the opportunity, but I'm here, so...

0:02:50 > 0:02:52- Yeah.- Yeah.

0:02:52 > 0:02:54How much was that black cab back to Scotland?

0:02:54 > 0:02:57Oh... Thank God Lord Sugar was paying for it!

0:02:57 > 0:02:58Did you...?

0:02:58 > 0:03:00I don't know if this is true,

0:03:00 > 0:03:04but I heard somewhere that you've never seen The Apprentice before.

0:03:04 > 0:03:07Never. Never watched it in my life before!

0:03:07 > 0:03:08I was just the lucky one!

0:03:08 > 0:03:09How did you end up on it, though,

0:03:09 > 0:03:12if you'd never seen The Apprentice before? How did you...?

0:03:12 > 0:03:15I'm just curious, genuinely curious how you end up on a show

0:03:15 > 0:03:17that you've never seen.

0:03:17 > 0:03:19I just went with the flow and...

0:03:19 > 0:03:22- What flow?!- I just went there and done it, and it's like...

0:03:22 > 0:03:25- But where was the flow that you went with? I mean...- I just...

0:03:25 > 0:03:28- I don't know.- Were you just walking down the street one day and thought,

0:03:28 > 0:03:31- "I'll just apply to this show I've never heard of"?- No, my brother...

0:03:31 > 0:03:33My brother told me to apply for it,

0:03:33 > 0:03:36and so I got the e-mail, went to the audition.

0:03:36 > 0:03:37I was, like, there 12 hours later.

0:03:37 > 0:03:40- Was it hard? - Oh, hard. Honestly, my God.

0:03:40 > 0:03:42I work hard, but that was hard.

0:03:42 > 0:03:46Sorry, yous might need subtitles for... Cos I'm Scottish.

0:03:46 > 0:03:47And Irish, and American!

0:03:47 > 0:03:50It's all right, we've got quite a mix here, don't worry about it.

0:03:50 > 0:03:52We've got...

0:03:52 > 0:03:54So, week two, you've gone out.

0:03:54 > 0:03:57Would you have liked to have been in there longer?

0:03:57 > 0:04:00No. It was my time to go. Honestly.

0:04:00 > 0:04:03I was like, "I'm out of here!" Honestly.

0:04:03 > 0:04:06I love this - "My time to go, that was.

0:04:06 > 0:04:08"I was amazed I got that far, to be honest with you!"

0:04:11 > 0:04:14Why did you defend yourself at all in the boardroom?

0:04:14 > 0:04:16Why didn't you just go, like, "Yep, fair point. Yep, I..."?

0:04:16 > 0:04:19Because I'm Scottish. I'm, like, patriotic.

0:04:19 > 0:04:21I'm no' just gonnae walk away a loser.

0:04:21 > 0:04:23Like, it's not in me, it's not in my blood.

0:04:23 > 0:04:26You did stand up in the boardroom and say, "I'll give you 100%."

0:04:26 > 0:04:28- So you did fight.- Obviously I'm going to fight. I'm a fighter.

0:04:28 > 0:04:30Despite having your bags packed behind you?

0:04:30 > 0:04:33- I was like... Took a gamble! - What if he'd changed his mind?

0:04:33 > 0:04:36Would you have gone, "No, it's all right. I was joking. I'm fine."

0:04:36 > 0:04:38- No, no...- I know that you...

0:04:38 > 0:04:41I know that you think that there was other candidates better than you,

0:04:41 > 0:04:46but there was other candidates that should have gone instead of you.

0:04:46 > 0:04:49- Thank you. - And I'm livid on your behalf,

0:04:49 > 0:04:51because I think that you should have stayed.

0:04:51 > 0:04:55I think that there was people in there who should have been removed.

0:04:55 > 0:04:58At least this week, you didn't, er...

0:04:58 > 0:05:00- drop the F-bomb in the boardroom. - Oh.

0:05:00 > 0:05:03SHE MOUTHS

0:05:03 > 0:05:05- That was it. That was exactly it. - Sorry.- Did you sort of...

0:05:05 > 0:05:08When you did that, did you...? Were you aware of it?

0:05:08 > 0:05:10Were you conscious that you'd done it?

0:05:10 > 0:05:14No. No, I was... I don't swear. So I was like... I thought I was...

0:05:14 > 0:05:15I was so proud of myself, it was like,

0:05:15 > 0:05:17"Whose were the green glasses?"

0:05:17 > 0:05:19And I'm like, "Me!" And he's like...

0:05:19 > 0:05:20I was like...

0:05:20 > 0:05:23When you say you don't swear, we... I don't know.

0:05:23 > 0:05:25Do you swear? Let's have a look.

0:05:25 > 0:05:28That's bullshit. Bullshit, darling.

0:05:28 > 0:05:32- Sorry.- There's another one that slipped out.- Oh, I was just...

0:05:32 > 0:05:35It was hard work, everybody was under pressure.

0:05:35 > 0:05:39It's just very competitive. Nobody was working as a team, so...

0:05:39 > 0:05:43I work as a team, my team are strong back in Glasgow, so...

0:05:43 > 0:05:45If you're not working as a team, it's not going to work.

0:05:45 > 0:05:48That is the angriest flounce I've ever seen out of that office.

0:05:48 > 0:05:49- It was. Oof!- It was amazing.

0:05:49 > 0:05:52Did you say anything else to them before you went?

0:05:52 > 0:05:54I forgot their names!

0:05:54 > 0:05:56- SURPRISED LAUGHTER - I know what you mean.

0:05:56 > 0:05:57I don't know.

0:05:57 > 0:05:59You did, though. You did fly out of there

0:05:59 > 0:06:02with the scarf billowing dramatically in the wind there.

0:06:02 > 0:06:03- "Get me out of here!" - It was dramatic.

0:06:03 > 0:06:05Let's have a look where it went wrong.

0:06:05 > 0:06:06There are some people here

0:06:06 > 0:06:09who have not pulled their weight.

0:06:09 > 0:06:11Just general hangers-on or dead wood.

0:06:11 > 0:06:14- Natalie, you're going to do the hair and styling, aren't you?- Whatever.

0:06:14 > 0:06:15Natalie, bless her,

0:06:15 > 0:06:17is looking at the timelines.

0:06:17 > 0:06:18Natalie, have we got the time?

0:06:18 > 0:06:20Eight minutes past.

0:06:20 > 0:06:21In terms of contribution,

0:06:21 > 0:06:23there isn't any more from Natalie.

0:06:23 > 0:06:25The strapline as in the strapping of the jeans?

0:06:25 > 0:06:26No, no, strapline as in, like,

0:06:26 > 0:06:30- the thing that sits alongside the branding.- Oh, yeah, the strap.

0:06:30 > 0:06:31If you weren't there,

0:06:31 > 0:06:33what would have been missing from the ad campaign?

0:06:33 > 0:06:36I'd put, like, a wee hash tag, if you can do that.

0:06:36 > 0:06:37- Not a hash tag.- Not on a logo.

0:06:37 > 0:06:39Natalie, you're fired.

0:06:43 > 0:06:46Do you not look at that and think that, like, Grainne, for example,

0:06:46 > 0:06:49who hasn't spoken for two weeks, should maybe have went,

0:06:49 > 0:06:53or Samuel, who hasn't spoken at all for two weeks?

0:06:53 > 0:06:58I personally think, myself, I had a lot of, like, ideas and stuff,

0:06:58 > 0:06:59but I wasn't getting listened to.

0:06:59 > 0:07:01So I think when you're talking, talking, talking

0:07:01 > 0:07:03and nobody's listening, you kind of give up.

0:07:03 > 0:07:05I, like,... I felt like an extra.

0:07:05 > 0:07:08- Like, I'm certainly no extra. - How quickly did you give up?

0:07:08 > 0:07:09You could see that there, by your face -

0:07:09 > 0:07:10you're getting despondent,

0:07:10 > 0:07:13you know, you're throwing out the hash tag and nobody...

0:07:13 > 0:07:15A - why were they not listening, do you think?

0:07:15 > 0:07:17Cos I think everybody was hungry for the power

0:07:17 > 0:07:21so they were all about "Me, me, me," instead of "We, as a group."

0:07:21 > 0:07:23So I couldnae win.

0:07:23 > 0:07:25Have you worked in teams a lot before?

0:07:25 > 0:07:28- Yeah.- Have you?- Yeah.- Oh.

0:07:30 > 0:07:35Zaid, 20 years in advertising - how hard is it to work in a team

0:07:35 > 0:07:39when you have got perhaps big characters around?

0:07:39 > 0:07:40Yeah. I mean, it is hard.

0:07:40 > 0:07:44I mean, advertising is all about the team spirit and the team play.

0:07:44 > 0:07:48I think, in this instance, the team dynamics were dreadful.

0:07:48 > 0:07:52On the one hand, you had egos who defined project leadership

0:07:52 > 0:07:53in quite an autocratic way,

0:07:53 > 0:07:56and then you had the passengers who just didn't muck in.

0:07:56 > 0:07:58It is hard, it was week two,

0:07:58 > 0:08:00everyone was trying to be a chieftain.

0:08:00 > 0:08:02I have some empathy but, equally,

0:08:02 > 0:08:05it felt like you'd just given up and you were just standing back.

0:08:05 > 0:08:06Yeah, I did.

0:08:09 > 0:08:11Well, clearly Karren didn't think Natalie had done enough.

0:08:11 > 0:08:15Here she is, summing things up in her usual direct manner.

0:08:15 > 0:08:17SINGING:

0:08:17 > 0:08:18That's right!

0:08:25 > 0:08:28Basically, I done the model's hair, like, cleaned up and...

0:08:28 > 0:08:30Cleaning and hairdressing -

0:08:30 > 0:08:32not skills Lord Sugar's looking for, Natalie.

0:08:36 > 0:08:39Karren is the master of the one-liner. And that was brilliant.

0:08:39 > 0:08:42I mean, she's my queen. Harsh but fair. I love that.

0:08:42 > 0:08:45But, yeah, she was being fair in that.

0:08:45 > 0:08:46I've got the girls' packaging here.

0:08:46 > 0:08:48Unclaimed.

0:08:48 > 0:08:50Luxury. You...

0:08:50 > 0:08:52There's nothing luxury about that!

0:08:52 > 0:08:55This is luxury, sitting right here.

0:08:55 > 0:08:58WHOOPING AND APPLAUSE

0:09:00 > 0:09:01Sassy!

0:09:01 > 0:09:04Er, I thought it was quite luxury.

0:09:04 > 0:09:05What's luxury about it?

0:09:05 > 0:09:08Well, I just... It's heavy, as Aleksandra said. It's quite...

0:09:08 > 0:09:10I mean, for a pair of jeans. Zaid?

0:09:10 > 0:09:12I like that. I did, I liked it.

0:09:12 > 0:09:16I think that the actual packaging is pretty good.

0:09:16 > 0:09:18I mean, by the time it went to the actual advert,

0:09:18 > 0:09:21that's when it slid down the pan but that is...

0:09:21 > 0:09:22- Quite literally!- Literally.

0:09:22 > 0:09:26But that is... That's nice, it feels weighty, it feels like it...

0:09:26 > 0:09:29- What did they say? 100 quid for that?- Something, I think...

0:09:29 > 0:09:31- They were in that... - It's fair enough.

0:09:31 > 0:09:33- I thought, you know, it actually looks...- Does it say jeans?

0:09:33 > 0:09:35I mean, I've been using this at home.

0:09:37 > 0:09:38But to me, that felt like something...

0:09:38 > 0:09:40You know, you go out for a day's shopping

0:09:40 > 0:09:42and you come back and you've been fleeced of £100

0:09:42 > 0:09:46for some luxury jeans but you come back and it feels weighty.

0:09:46 > 0:09:49On its own, it felt like, you know, it's weighty,

0:09:49 > 0:09:51there's an inherent value to it.

0:09:51 > 0:09:54It looks more natural than it does artificial.

0:09:54 > 0:09:55I quite like the name,

0:09:55 > 0:09:58although the philosophy behind it didn't pass for anything.

0:09:58 > 0:10:03But, really, when you position that product in a toilet,

0:10:03 > 0:10:07every element of the mix loses all its cachet and panache,

0:10:07 > 0:10:09so, quite frankly, it didn't work.

0:10:09 > 0:10:12- It goes down the pan, as Grace very eloquently put it.- Totally agree.

0:10:12 > 0:10:15Lord Sugar clearly didn't like either of them very much,

0:10:15 > 0:10:20the packaging, but he preferred... This is the lads' effort.

0:10:20 > 0:10:23"d.a.y." Day After Yesterday.

0:10:23 > 0:10:26- I mean this...- Can I have a bit? - Does this say, um...?

0:10:27 > 0:10:29Does this say jeans to you? MOUTH FULL: Have a bit.

0:10:32 > 0:10:34It doesn't say jeans to me, it says something else.

0:10:34 > 0:10:37I can't think what it is right now, but it says...

0:10:37 > 0:10:39Says some other product, possibly food.

0:10:41 > 0:10:44Natalie, do you think the boys did a better job?

0:10:44 > 0:10:45No, I just, like... I didn't like any of it.

0:10:45 > 0:10:48I thought it was, like, very cheesy. Like, there was nothing appealing...

0:10:48 > 0:10:50It is quite cheesy.

0:10:50 > 0:10:51LAUGHTER AND APPLAUSE

0:10:51 > 0:10:53Is it cheese?

0:10:55 > 0:10:58These are bit cheesy, you're right.

0:10:58 > 0:11:00It's got a back pocket on it, which is never appealing to me,

0:11:00 > 0:11:04cos it looks like you're opening up someone's bum, you know? Right?

0:11:04 > 0:11:06And then you see that inside!

0:11:08 > 0:11:12Zaid. I mean, they said they were aiming at a teenage luxury market.

0:11:12 > 0:11:16- Is that a big market, that? - It feels like...

0:11:16 > 0:11:19"Rich teenagers" feels like an oxymoron.

0:11:19 > 0:11:21- I does a bit. - I don't know how many there are.

0:11:21 > 0:11:25And, quite frankly, I think the ladies make a really good effort

0:11:25 > 0:11:28of trying to inject value into their packaging.

0:11:28 > 0:11:32The guys here produced something that was really cheap and tacky.

0:11:32 > 0:11:36What about the name? Day After Yesterday. "d.a.y."

0:11:36 > 0:11:37How...? Is it...?

0:11:37 > 0:11:41I'm going out on a limb - I quite like it. Is that...? Am I...?

0:11:41 > 0:11:44- No?- No, it's awful. - Is it just me? Is it awful?

0:11:44 > 0:11:47- Well, it is awful. What do you like about it?- I don't know.

0:11:47 > 0:11:50I just thought d.a.y. is quite catchy. I sort of remember it.

0:11:50 > 0:11:51Ooh, er... Don't know.

0:11:51 > 0:11:54Changed my mind, don't like it.

0:11:54 > 0:11:57I thought the Day After Yesterday sounded more like a movie.

0:11:57 > 0:12:00PHONE RINGS

0:12:00 > 0:12:02Hello?

0:12:02 > 0:12:04In a world of Apprentice tasks...

0:12:04 > 0:12:06Your task today...

0:12:06 > 0:12:08..one man thought he'd seen it all.

0:12:08 > 0:12:10HE PUFFS

0:12:13 > 0:12:15Day After Yesterday.

0:12:15 > 0:12:16I'm scared.

0:12:16 > 0:12:18Day After Tomorrow.

0:12:19 > 0:12:21This is a joke.

0:12:21 > 0:12:22Day After...Yesterday.

0:12:22 > 0:12:24It's never happened before.

0:12:28 > 0:12:31- "The Day After Yesterday", meaning today?- Meaning today.

0:12:31 > 0:12:33In cinemas the day before tomorrow.

0:12:40 > 0:12:43Jessica as project manager. Do you think she was the right person?

0:12:43 > 0:12:47Fantastic. She was great. Wouldn't have changed it.

0:12:47 > 0:12:50- Like, she was amazing. - Why was she amazing?

0:12:50 > 0:12:52Cos I think she's just so bubbly, like, happy, upbeat.

0:12:52 > 0:12:55I like to surround myself with positive people,

0:12:55 > 0:12:56and she's a very positive person.

0:12:56 > 0:12:59Well, no doubt about it, the pressure got to Jessica this week.

0:12:59 > 0:13:03At times, she was wobbling like a newborn foal on a bouncy castle

0:13:03 > 0:13:05and got herself in a right old flap.

0:13:05 > 0:13:08Jessica, basically, you cracked up on the first day,

0:13:08 > 0:13:10- part of the first day. - MUSIC: The Birdie Song

0:13:10 > 0:13:12Like, I had a couple of the stronger characters

0:13:12 > 0:13:13undermining me and flapping me.

0:13:13 > 0:13:14People talking all over me.

0:13:14 > 0:13:16Cos I had you two yipping at my ear nonstop.

0:13:16 > 0:13:18People talking all over me.

0:13:18 > 0:13:20You're coming up with problems to my solutions.

0:13:21 > 0:13:23People talking all over me.

0:13:23 > 0:13:24Who listened to me? Nobody!

0:13:24 > 0:13:26I've got a luxurious women's fashion brand!

0:13:26 > 0:13:28People talking all over me.

0:13:28 > 0:13:30THEY ALL TALK AT ONCE

0:13:30 > 0:13:32Let me finish, please.

0:13:32 > 0:13:33People talking all over me.

0:13:33 > 0:13:34Oh, God, shut up!

0:13:34 > 0:13:37APPLAUSE

0:13:40 > 0:13:41Er, Jessica.

0:13:41 > 0:13:44Grace, are you a fan?

0:13:44 > 0:13:45She seems like she's nice,

0:13:45 > 0:13:49but she did give me a migraine. Like, because she doesn't really...

0:13:49 > 0:13:52She doesn't know when to rein it in. And I found that...

0:13:52 > 0:13:55What do you do when someone's like that in a workplace?

0:13:55 > 0:13:57Give me some advice. Um...

0:13:57 > 0:14:00I think you pull them aside and you have an honest chat.

0:14:00 > 0:14:01But what do you say?

0:14:01 > 0:14:02"You're really annoying?"

0:14:02 > 0:14:04LAUGHTER

0:14:04 > 0:14:06You can't really do that.

0:14:06 > 0:14:08I did feel for her when she cried.

0:14:08 > 0:14:11Because I think that not any of us are above

0:14:11 > 0:14:13a little cry at work sometimes.

0:14:13 > 0:14:16You're not going to say, but we've all cried at work, have we not?

0:14:16 > 0:14:19- We have. - I cried before I came on stage.

0:14:19 > 0:14:20LAUGHTER

0:14:20 > 0:14:23How important is it to have the thing you're photographing

0:14:23 > 0:14:25at the photo shoot, Zaid?

0:14:25 > 0:14:27It's pretty vital.

0:14:27 > 0:14:30Fashion is about the look, right?

0:14:30 > 0:14:31And so you're selling the look.

0:14:31 > 0:14:34The fact the product wasn't there is pretty catastrophic.

0:14:34 > 0:14:38But I think most fashion advertising features the product.

0:14:38 > 0:14:40LAUGHTER

0:14:42 > 0:14:43In Jessica's defence,

0:14:43 > 0:14:46when it came to the presentation, the pitch thing -

0:14:46 > 0:14:48I'm jumping ahead a bit - but my heart was in my mouth.

0:14:48 > 0:14:51I thought, this is going to be hilarious.

0:14:51 > 0:14:54When she's going to step up in front of the client,

0:14:54 > 0:14:59so excitable, nervous - and yet, absolutely nailed it.

0:14:59 > 0:15:00Yeah. Yeah.

0:15:00 > 0:15:03Like a machine. Amazing.

0:15:03 > 0:15:05- Were you impressed with that, Phil? - Yeah, absolutely.

0:15:05 > 0:15:08Whereas Mukai was the opposite. He was very...

0:15:08 > 0:15:10- RHOD LAUGHS - And especially hurtful for me,

0:15:10 > 0:15:12because he's the only brother in the show.

0:15:12 > 0:15:14LAUGHTER

0:15:16 > 0:15:19Have you appropriated the whole brother thing now?

0:15:19 > 0:15:22Yeah, I think our time's come.

0:15:22 > 0:15:28That was, I was like, come on, do it, do it for the club.

0:15:28 > 0:15:30And he completely fell apart.

0:15:30 > 0:15:31Whereas Jessica was the opposite,

0:15:31 > 0:15:35a complete mess every other moment, but then...

0:15:35 > 0:15:36I like Mukai.

0:15:36 > 0:15:40I loved the bit where he was dressed like

0:15:40 > 0:15:43a cross between Prince George and a Bond villain,

0:15:43 > 0:15:48and then says to a 25-year-old, "You're too old for jeans."

0:15:48 > 0:15:52Don't introduce him to Mary Berry, for God's sake.

0:15:52 > 0:15:55Was he the right choice for project manager on a fashion task?

0:15:55 > 0:15:57The best leaders are, I think, bamboo-like in their styles.

0:15:57 > 0:16:00They have very firm roots, you know what their values are,

0:16:00 > 0:16:03you know what they stand for, but they're able to bend in the wind

0:16:03 > 0:16:05and assimilate different points of view.

0:16:05 > 0:16:07Mukai, it was all about him,

0:16:07 > 0:16:10his position of control, and no-one had a say.

0:16:10 > 0:16:11Yeah. Phil?

0:16:11 > 0:16:14I liked his bowtie. I thought that was pretty neat.

0:16:14 > 0:16:15You got to respect a man with a bow.

0:16:15 > 0:16:17Is that where it starts and ends?

0:16:17 > 0:16:20Yeah, that's about all I got from him, that he has a bowtie,

0:16:20 > 0:16:23he's a brother, and that's about it.

0:16:23 > 0:16:25I was a bit blinded by that.

0:16:25 > 0:16:28Sort of like when he got called up by the art guys,

0:16:28 > 0:16:31and asked for his opinion, he gave no opinion.

0:16:31 > 0:16:34And then blamed them later for not communicating with him.

0:16:34 > 0:16:36He cut them off dead.

0:16:36 > 0:16:38They rang him up to give him the information he needed to take his

0:16:38 > 0:16:41side forward, and he just cut them off dead like it was a cold call.

0:16:41 > 0:16:43Just shut the thing off.

0:16:43 > 0:16:46This is why I'm surprised Mukai didn't go this week.

0:16:46 > 0:16:50Because, whereas you were harmless, you know,

0:16:50 > 0:16:52he actually was disruptive.

0:16:52 > 0:16:56It was his fault, time and time again, that

0:16:56 > 0:16:59that monstrosity of a brand came about.

0:16:59 > 0:17:03That moment where Jessica could've been PM - what happened there?

0:17:06 > 0:17:09I'm asking the wrong person. LAUGHTER

0:17:09 > 0:17:13- Phil, you're a Cambridge graduate, you're a boffiny type.- Yeah.

0:17:13 > 0:17:15What happened in that vote?

0:17:15 > 0:17:18Well, actually the whole third year was about Apprentice maths.

0:17:18 > 0:17:22- It was like a mathematical black hole that happened?- It was strange.

0:17:22 > 0:17:25Basically, everyone took a vote,

0:17:25 > 0:17:30and each candidate for PM voted for themselves.

0:17:30 > 0:17:33And so they were equal, four against four.

0:17:33 > 0:17:37And then someone said, "No, Rebecca, you can't vote for yourself."

0:17:37 > 0:17:39So then Rebecca took her hand down.

0:17:39 > 0:17:43But Jessica - and this is where Jessica's clever -

0:17:43 > 0:17:46Jessica kept her hand up.

0:17:46 > 0:17:49And so everyone went, "Four against three, OK, Jessica wins."

0:17:49 > 0:17:50APPLAUSE

0:17:50 > 0:17:53She's good. She's good.

0:17:53 > 0:17:57It may only be week two, but Jessica wasn't the only one

0:17:57 > 0:18:00on the girls' team struggling with tiredness.

0:18:00 > 0:18:01But I think I've found out why.

0:18:01 > 0:18:04PHONE RINGS

0:18:08 > 0:18:09- Hello?- 'Cling-cling.'

0:18:09 > 0:18:10Doodle-ooh.

0:18:10 > 0:18:12Brrroop-brrroop.

0:18:12 > 0:18:14Arf.

0:18:14 > 0:18:15Bong bong.

0:18:15 > 0:18:17SHE HANGS UP

0:18:17 > 0:18:21That explains it. Dillon, prank calling in the middle of the night.

0:18:21 > 0:18:23When he was making those sounds,

0:18:23 > 0:18:26I thought he was having phone sex with R2-D2, but no.

0:18:28 > 0:18:31You like Dillon, but he was responsible for - and I'm going

0:18:31 > 0:18:34to go out on a limb here - the worst advert the world has ever seen.

0:18:34 > 0:18:37I thought it was 1,000 times worse than the girls' advert.

0:18:37 > 0:18:39I thought it was the naffest,

0:18:39 > 0:18:43cheesiest pile of rubbish I've ever seen in my life.

0:18:43 > 0:18:44With the skate park...

0:18:44 > 0:18:48But he gave it so much when he was doing it, didn't he? He was there.

0:18:48 > 0:18:52- He was so present. - The naffest... "Oh, it's cool!"

0:18:52 > 0:18:53"Oh, no, have you ripped your jeans?"

0:18:53 > 0:18:56"Of course I haven't, they're d.a.y. jeans, they never tear."

0:18:56 > 0:18:58What are they made of, asbestos? What's going on?

0:18:58 > 0:19:01He seemed to make a big mistake by thinking that the models

0:19:01 > 0:19:06should speak. Because that's not what they're paid to do.

0:19:06 > 0:19:07He wasn't hiring actors.

0:19:07 > 0:19:12Models are very beautiful, and they often shouldn't talk.

0:19:14 > 0:19:17They sounded like aliens pretending to be people.

0:19:17 > 0:19:19"Definitely...cool...?"

0:19:19 > 0:19:21LAUGHTER

0:19:21 > 0:19:25Karthik, how did you get on with Karthik?

0:19:25 > 0:19:29As the only person here who was on the inside, who's met him?

0:19:29 > 0:19:32Oh, he was so bubbly. Like, so much energy, he was brilliant.

0:19:32 > 0:19:36He likes to chat a lot, but that's his personality.

0:19:36 > 0:19:37He didn't change from start to finish.

0:19:37 > 0:19:39I couldn't imagine sharing a house with Karthik,

0:19:39 > 0:19:42the idea of opening one eye at seven o'clock in the morning and

0:19:42 > 0:19:44he's there with his monobrow, just talking.

0:19:44 > 0:19:46Just like...

0:19:46 > 0:19:48The good thing was, I wasn't there. I was only there two weeks.

0:19:48 > 0:19:51So I didn't get to know half their names!

0:19:51 > 0:19:55He kicked off, properly kicked off this week.

0:19:55 > 0:19:56Zaid, is he...?

0:19:56 > 0:19:59Is it all him, is he being managed badly? Is it avoidable?

0:19:59 > 0:20:01What's going on with Karthik?

0:20:01 > 0:20:04He's clearly a character. He's very chalk and cheese.

0:20:04 > 0:20:07Big ego, arguably.

0:20:07 > 0:20:10But Mukai really pushed him to the edge.

0:20:10 > 0:20:12I think anyone, when pushed to the edge...

0:20:12 > 0:20:14How did Mukai push him to the edge, do you think?

0:20:14 > 0:20:17He just didn't listen. Didn't give him any wiggle room whatsoever.

0:20:17 > 0:20:20There was clearly a disaster being brewed in the edit suite,

0:20:20 > 0:20:21and the guy was going,

0:20:21 > 0:20:24"Look, give me five minutes, give me a chance to save this thing."

0:20:24 > 0:20:27And five minutes was not a lot of time in the grand scheme of things,

0:20:27 > 0:20:30and he just wouldn't budge, so I guess they just clashed.

0:20:30 > 0:20:33It was probably my favourite part of the whole episode,

0:20:33 > 0:20:37when JD just went, "For the love of God, just shut up!"

0:20:37 > 0:20:40I just thought, that's how we all feel, you know?

0:20:40 > 0:20:43He's sort of like the male Jessica. Right?

0:20:43 > 0:20:47I want the final just to be them, head-to-head,

0:20:47 > 0:20:51just talking and whoever dies of thirst first loses.

0:20:51 > 0:20:54I love Karthik, there's something for everyone.

0:20:54 > 0:20:55He's a complete diva one minute,

0:20:55 > 0:20:58super-confident, predicts he's going to be Prime Minister, of course.

0:20:58 > 0:21:01But we've got some unseen footage of a lovely moment when he gets

0:21:01 > 0:21:04a little bit confused about choosing the models.

0:21:10 > 0:21:12We need to pick a guy and a girl,

0:21:12 > 0:21:14and the girl goes on for the digital campaign.

0:21:14 > 0:21:17This guy's great. I think he looks fun.

0:21:17 > 0:21:19I also think maybe India?

0:21:19 > 0:21:23But the market is UK. You don't want any Caucasian person in there?

0:21:23 > 0:21:27- India is Caucasian.- No, Caucasian means white, Indians are brown.

0:21:27 > 0:21:30- I'm an Indian. - India is her name.- Oh.

0:21:30 > 0:21:32LAUGHTER

0:21:35 > 0:21:38APPLAUSE

0:21:38 > 0:21:41I don't doubt he's going to be Prime Minister, but I think

0:21:41 > 0:21:44he may need a little spell at the Foreign Office first before he does.

0:21:44 > 0:21:46Now, a feature new to You're Fired,

0:21:46 > 0:21:51one befitting a well-respected, educational BBC Two business show.

0:21:59 > 0:22:01Hello, hi! Is it Alex?

0:22:01 > 0:22:03- Pleased to meet you.- I'm Rebecca.

0:22:03 > 0:22:05We're quite excited by your big knobs.

0:22:05 > 0:22:06"BOING!" SOUND EFFECT

0:22:06 > 0:22:08LAUGHTER

0:22:08 > 0:22:10I'm really sorry!

0:22:10 > 0:22:13Nicest thing anyone's ever said to me!

0:22:13 > 0:22:15APPLAUSE

0:22:16 > 0:22:19Wonderful stuff. More informative, unseen nonsense like that

0:22:19 > 0:22:21at some point in the future.

0:22:21 > 0:22:25So, Natalie, I'm happy to say Lord Sugar isn't all about the firing,

0:22:25 > 0:22:28he's also got some advice for you as well.

0:22:29 > 0:22:31What one has to admire about Natalie

0:22:31 > 0:22:34is that she's already got a successful business

0:22:34 > 0:22:35in her hair salon,

0:22:35 > 0:22:37and wanted to come into the process

0:22:37 > 0:22:39to see whether she could enhance that.

0:22:39 > 0:22:41When you come into this process,

0:22:41 > 0:22:43you've actually got to do something,

0:22:43 > 0:22:44put yourself forward.

0:22:44 > 0:22:46I think she stood back,

0:22:46 > 0:22:48did nothing, and that was really it.

0:22:48 > 0:22:50I think what she needs to do

0:22:50 > 0:22:51is stick to what she knows.

0:22:51 > 0:22:55I think she should carry on and enhance that business.

0:22:58 > 0:23:00That was lovely.

0:23:00 > 0:23:03- Good advice?- He's correct, obviously, stick with what you know.

0:23:03 > 0:23:06Like, obviously, what you know, like,

0:23:06 > 0:23:08I'm no' going to go into something that's going to confuse me.

0:23:08 > 0:23:13I'm just focused on my business, expanding it and just growing.

0:23:13 > 0:23:14Has this given you confidence -

0:23:14 > 0:23:17even though it didn't work out quite so well on this -

0:23:17 > 0:23:21has given you confidence in your business to go forward?

0:23:21 > 0:23:22Erm...

0:23:22 > 0:23:25It's made me realise a couple of things, like,

0:23:25 > 0:23:27I would never go into business with somebody...

0:23:27 > 0:23:29LAUGHTER

0:23:29 > 0:23:30What was I actually thinking about,

0:23:30 > 0:23:32giving somebody 50% for an investment?

0:23:32 > 0:23:36Because I'm already successful, I'm hard-working.

0:23:36 > 0:23:37But it was a great experience

0:23:37 > 0:23:41and I'm very, very grateful for the opportunity.

0:23:41 > 0:23:44What is your business plan, Natalie?

0:23:44 > 0:23:47My business plan's to grow VIP.

0:23:47 > 0:23:50It's the biggest one-stop shop in Scotland just now.

0:23:50 > 0:23:55We've won a lot of awards and stuff, so I just want to aim higher.

0:23:55 > 0:23:56Well, Lord Sugar made his decision,

0:23:56 > 0:23:59but does our panel feel it was the right one?

0:23:59 > 0:24:00Zaid?

0:24:00 > 0:24:02No.

0:24:02 > 0:24:04- Oh.- I mean, I think there were a lot of passengers,

0:24:04 > 0:24:07and there were a lot that were a lot worse than you.

0:24:07 > 0:24:11I think you've got great tenacity, you've got a great heart,

0:24:11 > 0:24:14and I think it would actually have been really good to see you

0:24:14 > 0:24:16- grow in the show.- Thank you.- Grace?

0:24:16 > 0:24:18No. Natalie shouldn't have gone.

0:24:18 > 0:24:20I think she lost her footing a bit,

0:24:20 > 0:24:22and I think she was an easy target to pick off.

0:24:22 > 0:24:25There was other people that should have been kicked out.

0:24:25 > 0:24:26Thank you.

0:24:26 > 0:24:28It's going all right so far. Phil?

0:24:28 > 0:24:31- No, yeah, I think...- No, yeah?

0:24:31 > 0:24:32LAUGHTER

0:24:32 > 0:24:34Still trying to decide.

0:24:34 > 0:24:37No, definitely not, it shouldn't have been you, Natalie.

0:24:37 > 0:24:39I think there were some far worse people.

0:24:39 > 0:24:43I do think Mukai should've gone, much as I hate to say it.

0:24:43 > 0:24:46He should've gone, he was just really ineffectual and kind of meh.

0:24:46 > 0:24:47It should've been him.

0:24:47 > 0:24:50- Thank you.- Three out of three!

0:24:50 > 0:24:52- Not bad.- Good work. - What do you think?

0:24:52 > 0:24:55LAUGHTER

0:24:55 > 0:24:57APPLAUSE

0:24:57 > 0:24:58I need an ego boost!

0:24:58 > 0:25:00Erm... Erm...!

0:25:00 > 0:25:03What's that? I'm not allowed to have an opinion, apparently.

0:25:03 > 0:25:05It says I absolutely must remain impartial.

0:25:05 > 0:25:08Must remain impartial, I'm getting that, unfortunately.

0:25:08 > 0:25:09You can tell me later.

0:25:09 > 0:25:11LAUGHTER

0:25:13 > 0:25:16Our panel doesn't think you should have been fired, Natalie.

0:25:16 > 0:25:18It's time to find out what the audience think.

0:25:18 > 0:25:19If you agree with Lord Sugar,

0:25:19 > 0:25:21Natalie should've been fired, hold up Fired.

0:25:21 > 0:25:24If you disagree, then please hold up Hired now.

0:25:29 > 0:25:30Hmm.

0:25:30 > 0:25:34They say Fired. Natalie, I'm afraid the audience, it's split.

0:25:34 > 0:25:36Our panel doesn't think you should.

0:25:36 > 0:25:40The panel disagree - it's like the Labour Party here.

0:25:40 > 0:25:41We've got a split in the room.

0:25:41 > 0:25:43The audience think you should've been fired.

0:25:43 > 0:25:46- But it's quite close, it is quite close.- Thanks.- AUDIENCE:- Aw!

0:25:46 > 0:25:48Don't say "aw" now! You just fired her!

0:25:48 > 0:25:49LAUGHTER

0:25:49 > 0:25:52You're not going to go away - I know you've enjoyed the opportunity -

0:25:52 > 0:25:54but you're not going to go away empty-handed, Natalie.

0:25:54 > 0:25:57Because you said that you couldn't make your voice heard,

0:25:57 > 0:26:00there was a lot of loud characters in there, shouting you down.

0:26:00 > 0:26:03So we thought we'd help you out with this beautiful -

0:26:03 > 0:26:07- we think possibly unique - denim megaphone.- I love it!

0:26:07 > 0:26:08It's adorable!

0:26:08 > 0:26:11So that you can get your voice heard more easily.

0:26:11 > 0:26:14I'll switch it on for you, you can give that a go, by all means.

0:26:14 > 0:26:15- Do you want to give that a go?- No!

0:26:15 > 0:26:18Do you want me to? I'll just test that it works.

0:26:18 > 0:26:20Just switch it on to Scottish.

0:26:20 > 0:26:22LAUGHTER

0:26:22 > 0:26:25SCOTTISH ACCENT: That's bullshit, darling, bullshit!

0:26:25 > 0:26:26LAUGHTER

0:26:26 > 0:26:29APPLAUSE

0:26:29 > 0:26:30Brilliant, thanks so much.

0:26:30 > 0:26:32- That's all right.- Thank you.

0:26:32 > 0:26:34I love it, it's amazing.

0:26:35 > 0:26:39Natalie, it's a real, genuine shame that you're out so early on.

0:26:39 > 0:26:41But we hope you've enjoyed coming on the show.

0:26:41 > 0:26:43Let's have a look at your highlights.

0:26:47 > 0:26:48I'm gutted Natalie's gone.

0:26:48 > 0:26:50Natalie's a little sweetheart.

0:26:50 > 0:26:53I don't think anyone has a bad word to say about Natalie.

0:26:53 > 0:26:57I've only spoke to Natalie once.

0:26:57 > 0:26:58And I didn't understand a word she said.

0:26:58 > 0:27:01That's bullshit. Bullshit, darling.

0:27:01 > 0:27:03I think she had a lot more to give,

0:27:03 > 0:27:05and there was a lot more she wanted to show.

0:27:05 > 0:27:07Yeah, got a deal, thank you very much, gentlemen.

0:27:07 > 0:27:10# I know that I let you down

0:27:10 > 0:27:12# Is it too late to say I'm sorry now...? #

0:27:12 > 0:27:14I didn't spend much time with her,

0:27:14 > 0:27:16but the time I did spend with her,

0:27:16 > 0:27:17I would like to think was quality.

0:27:17 > 0:27:20So, she was cool. Natalie was cool.

0:27:20 > 0:27:22You snooze, you lose.

0:27:23 > 0:27:25Ladies and gentlemen, the wonderful Natalie Hughes.

0:27:25 > 0:27:27APPLAUSE

0:27:32 > 0:27:34If you want to see more Apprentice exclusives,

0:27:34 > 0:27:36head over to BBC iPlayer.

0:27:36 > 0:27:38Next week - or as Mukai calls it,

0:27:38 > 0:27:41seven weeks after six weeks ago - our candidates will be

0:27:41 > 0:27:45sinking their teeth into the business of seaside sweets.

0:27:45 > 0:27:48They say that sugar is bad for you, and this sugar's going to be

0:27:48 > 0:27:50very bad for one of you today, that's for sure.

0:27:50 > 0:27:54# Just a spoonful of sugar helps the medicine go down... #

0:27:54 > 0:27:57This is terrible, man!

0:27:57 > 0:27:58That's interesting.

0:27:58 > 0:28:01MANIC LAUGHTER

0:28:01 > 0:28:03If you just concentrated on that, we'd all be fine.

0:28:03 > 0:28:04There she blows.

0:28:04 > 0:28:06Not getting angry, just telling you my point.

0:28:06 > 0:28:08I'm not arguing, we just need to get this done.

0:28:08 > 0:28:10That's a waste of time.

0:28:10 > 0:28:11He hung up on me.

0:28:11 > 0:28:13So where are we going now?

0:28:13 > 0:28:14I don't know what's going on.

0:28:14 > 0:28:15Ollie, please slow down.

0:28:17 > 0:28:18- AUDIENCE:- Ooh...!

0:28:18 > 0:28:20Ooh!

0:28:20 > 0:28:21Who will be our Willy Wonka,

0:28:21 > 0:28:24and who will be flushed into a river of chocolate like Augustus Gloop?

0:28:24 > 0:28:27I'll be back next Thursday at 10pm for more You're Fired.

0:28:27 > 0:28:28Goodnight.

0:28:28 > 0:28:30APPLAUSE