0:00:02 > 0:00:03Useless.
0:00:03 > 0:00:05Totally, absolutely useless.
0:00:05 > 0:00:07I feel so angry.
0:00:07 > 0:00:09I can't put up with loose cannons.
0:00:09 > 0:00:10You're fired.
0:00:10 > 0:00:12You're fired. You're fired.
0:00:12 > 0:00:14APPLAUSE
0:00:17 > 0:00:21MUSIC: I Do Like To Be Beside The Seaside
0:00:21 > 0:00:23Come on, ladies and gentlemen!
0:00:24 > 0:00:27Roll up, roll up, get your sweets! Get your sweets.
0:00:27 > 0:00:30Go on, grab it. Welcome to the show.
0:00:30 > 0:00:33Welcome to the show, grab some sweets, grab some sweets.
0:00:33 > 0:00:35Aw!
0:00:35 > 0:00:37Awwww!
0:00:41 > 0:00:44Right.
0:00:44 > 0:00:48Ah! Good evening, and welcome to You're Fired. I'm Rhod Gilbert.
0:00:48 > 0:00:49In this week's task,
0:00:49 > 0:00:52the candidates competing for a £250,000 investment from Lord Sugar
0:00:52 > 0:00:57were off to the seaside for sun, sea and confectionery, AKA sweets.
0:00:57 > 0:01:00Boys and girls teams were mixed up for the first time, and after
0:01:00 > 0:01:05three long weeks, Karthik finally agreed to shave his monobrow.
0:01:05 > 0:01:07- ALL:- Yay!
0:01:09 > 0:01:11Whoo!
0:01:12 > 0:01:15I wouldn't get too carried away though, because I think
0:01:15 > 0:01:18I spotted the infamous mega-monobrow lurking in the kitchen.
0:01:18 > 0:01:20LAUGHTER
0:01:20 > 0:01:22In Apprentice News tonight...
0:01:22 > 0:01:24BONG
0:01:24 > 0:01:26Paul is disappointed with his new tortoise...
0:01:31 > 0:01:35Sofiane gets confused, and thinks he's on The Apprentice 1956.
0:01:35 > 0:01:37I strongly want to be in the corporate side,
0:01:37 > 0:01:39- I'm not comfortable in the kitchen. - Yeah.
0:01:39 > 0:01:41I've got a wife who cooks for me, so...
0:01:42 > 0:01:46And JD unveils his new chat-up line...
0:01:46 > 0:01:50Pretty sure I've got a massive sweat patch on my bum right now.
0:01:52 > 0:01:54And that was tonight's Apprentice News.
0:01:54 > 0:01:57APPLAUSE
0:01:57 > 0:02:00Let's meet our panel, ready to suck on this week's confectionery task
0:02:00 > 0:02:02till it dissolves.
0:02:02 > 0:02:03Owner of a gourmet candy business
0:02:03 > 0:02:06and star of Made In Chelsea, Jamie Laing.
0:02:06 > 0:02:08Presenter and Apprentice fan Konnie Huq,
0:02:08 > 0:02:10and comedian Susan Calman. Welcome to You're Fired.
0:02:10 > 0:02:12APPLAUSE
0:02:16 > 0:02:20So, the third candidate to detonate under the dastardly digit of
0:02:20 > 0:02:23Lord Sugar was Lord Sausage - Oliver.
0:02:24 > 0:02:25Oliver...
0:02:27 > 0:02:28Your best hope...
0:02:29 > 0:02:31..for 250 grand...
0:02:32 > 0:02:34..is to buy yourself a scratchcard.
0:02:36 > 0:02:37You're fired.
0:02:37 > 0:02:38Thank you, Lord Sugar.
0:02:46 > 0:02:49Please welcome Oliver Nohl-Oser!
0:02:49 > 0:02:51APPLAUSE
0:03:00 > 0:03:01Sausage Oliver!
0:03:01 > 0:03:05- Indeed!- Sausage Oliver, if I may call you Sausage Oliver.
0:03:05 > 0:03:07You've gone out with a banger. How do you feel?
0:03:07 > 0:03:09I feel absolutely overwhelmed.
0:03:09 > 0:03:13The whole process, Rhod, has been incredible.
0:03:13 > 0:03:16What an amazing bunch they were. There were all sorts.
0:03:16 > 0:03:19- I didn't see eye to eye with... - Particularly who?- Well!
0:03:19 > 0:03:23One of them at the start, but as the process went on, I bonded so well.
0:03:23 > 0:03:26What was the best thing about the whole thing for you?
0:03:26 > 0:03:31I just think you learn so much about your inner self. The good points...
0:03:31 > 0:03:33- About your inner self?! Wow!- Yeah!
0:03:33 > 0:03:36There's things I've never known before, anything like that.
0:03:36 > 0:03:39You knew your name, you knew you were in sausages.
0:03:39 > 0:03:41- You said in the taxi, you're feeling upbeat?- Really upbeat.
0:03:41 > 0:03:46- I couldn't be more positive.- You do know you've been fired though?- I do!
0:03:46 > 0:03:50Obviously, thinking about it, I could've gone further,
0:03:50 > 0:03:53but who knows? I just did my very best, Rhod, absolutely.
0:03:53 > 0:03:57- Can I just say, you're adorable. You really are!- Thank you!
0:03:57 > 0:04:00There was a point in the boardroom where you just went,
0:04:00 > 0:04:02"I sold all my fudge."
0:04:02 > 0:04:04LAUGHTER
0:04:04 > 0:04:08I thought, oh, my God! It was like watching a little puppy!
0:04:08 > 0:04:10- JAMIE:- I think killing with kindness is the way forward.
0:04:10 > 0:04:13That's what I always think. I don't think you have to be mean.
0:04:13 > 0:04:15You can be a soft-nosed businessman.
0:04:15 > 0:04:19Honesty's the best policy! Honesty's the best policy, by a long way.
0:04:19 > 0:04:22And then play your strategy, but don't just kill everyone.
0:04:22 > 0:04:23Can I just...
0:04:23 > 0:04:28Can I just rest for a moment on the phrase "soft-nosed businessman"?
0:04:28 > 0:04:30That's one of the loveliest ways of putting it,
0:04:30 > 0:04:33- you're a soft-nosed businessman. - Thanks, Rhod. Very good compliment.
0:04:33 > 0:04:34Because you can imagine in a meeting
0:04:34 > 0:04:36just going up to somebody and going, honk.
0:04:36 > 0:04:38LAUGHTER
0:04:38 > 0:04:40I think everybody's gutted that you're out.
0:04:40 > 0:04:43I think the nation, you captured the hearts of the nation.
0:04:43 > 0:04:44I think, from what everyone's seen,
0:04:44 > 0:04:47they were all expecting me to come back.
0:04:47 > 0:04:49I was talking about the public in general,
0:04:49 > 0:04:52but, yeah, everybody in the house, they said, A, they said, we hope
0:04:52 > 0:04:55you come back, but I think they thought you'd come back.
0:04:55 > 0:04:57They all really, really loved me. I mean, if I was Lord Sugar...
0:04:57 > 0:04:59LAUGHTER
0:05:00 > 0:05:02(You can't say that!)
0:05:02 > 0:05:04You have to let me say that.
0:05:04 > 0:05:06And then you go, "Oh, no, no!"
0:05:07 > 0:05:10Let's try it again. They all really loved you in the house?
0:05:10 > 0:05:12- I think they did, Rhod.- No, no!
0:05:12 > 0:05:14LAUGHTER
0:05:16 > 0:05:20So, this week's sweet task saw Alana's team surf to victory
0:05:20 > 0:05:22and bring home the bonbons,
0:05:22 > 0:05:24while Ollie's team got into difficulty and were left
0:05:24 > 0:05:26looking like a right bunch of sherbet dip dabs.
0:05:26 > 0:05:28Let's see where it all went wrong.
0:05:28 > 0:05:31OK, guys. Great to be working with you all.
0:05:31 > 0:05:35I think we've all agreed that the rock is the most desirable.
0:05:35 > 0:05:36This is terrible, man.
0:05:36 > 0:05:39He was running around the kitchen like a headless chicken.
0:05:39 > 0:05:40So, erm...
0:05:40 > 0:05:42- Come over here.- I'm going to come over here.
0:05:42 > 0:05:45I'm still confused as to the strategy.
0:05:45 > 0:05:47Particularly on pricing.
0:05:47 > 0:05:48Three for something?
0:05:48 > 0:05:50- I thought five... - Three for six.
0:05:50 > 0:05:51- Two for... Sorry? - Three for six.
0:05:51 > 0:05:52£3.
0:05:52 > 0:05:55£2.50, or £4 for the handmade fudge.
0:05:55 > 0:05:56That's three quid each.
0:05:56 > 0:05:57- Just make some decisions.- OK.
0:05:57 > 0:06:00I do think I did enough as a project manager.
0:06:00 > 0:06:02You can't be in two places at once.
0:06:02 > 0:06:03You're fired.
0:06:03 > 0:06:04GULP
0:06:05 > 0:06:09Do you think your products were the main problem?
0:06:09 > 0:06:12- No.- Really?- Very much disagree. I mean it...- Do you?
0:06:12 > 0:06:15I mean, Jamie will know, you want something which is quirky today.
0:06:15 > 0:06:18People don't really like change, they like to try...
0:06:18 > 0:06:20They like flavours that they know.
0:06:20 > 0:06:22If you do salt and vinegar, I don't think it'll work.
0:06:22 > 0:06:24We've tried loads of different flavours that just don't work.
0:06:24 > 0:06:27I know you're trying to be quirky, trying to be different,
0:06:27 > 0:06:29and trying to stand out from the crowd.
0:06:29 > 0:06:32But at the same time, to just stand with the crowd but be better
0:06:32 > 0:06:34- than the crowd, I think that's better.- We've got the product.
0:06:34 > 0:06:36- The proof is in the...- Erm...!
0:06:36 > 0:06:38..sweet. Candy, in this case.
0:06:38 > 0:06:41You've agreed to do a blind taste test.
0:06:41 > 0:06:44Perhaps unwisely. But I'm going to give you your blindfolds.
0:06:44 > 0:06:47If you'd like to pass those down. Pick a blindfold.
0:06:47 > 0:06:49Pass those along.
0:06:49 > 0:06:50So what we're going to do is try...
0:06:50 > 0:06:55I've got both teams', to be fair. Both teams'.
0:06:55 > 0:06:58I know. I did not buy those, I apologise.
0:06:58 > 0:07:01Well, my mother will be delighted at this, I tell you. Right.
0:07:01 > 0:07:04So get your blindfolds on, and I'm going to get the products out.
0:07:04 > 0:07:06They are comfy, I could go to sleep.
0:07:06 > 0:07:08I can't help thinking this is some form of sinister game
0:07:08 > 0:07:10that's being set up.
0:07:10 > 0:07:12Trust me.
0:07:12 > 0:07:13First of all, this is...
0:07:13 > 0:07:15Don't read it out, don't read it out. You can all see that at home.
0:07:15 > 0:07:17This is what Susan's going to be testing.
0:07:17 > 0:07:20So I'm going to plonk that there. You take that, Oliver.
0:07:20 > 0:07:26We might need this for this particular product, I'm afraid.
0:07:26 > 0:07:27That's seen better days!
0:07:27 > 0:07:30Yes, this has seen better days, and quite honestly,
0:07:30 > 0:07:33this hasn't really stood the test of time or travelled that well.
0:07:33 > 0:07:34Let's have a look.
0:07:34 > 0:07:37If you just do that a little bit, jiggle that about a bit.
0:07:37 > 0:07:40That's it, perfect. OK. We'll pop that there.
0:07:40 > 0:07:42It hasn't travelled that well?
0:07:42 > 0:07:43That doesn't sound particularly good.
0:07:43 > 0:07:45Erm, don't you worry about it.
0:07:45 > 0:07:48Sorry, I forgot the blindfolds don't cover your ears as well.
0:07:48 > 0:07:51So this is what Konnie's going to be trying,
0:07:51 > 0:07:53this particular little beauty.
0:07:53 > 0:07:56Pop these on, Ollie, don't want any...
0:07:56 > 0:07:58Health and safety at work!
0:07:58 > 0:07:59What did he say?!
0:07:59 > 0:08:01Is he putting on safety equipment?!
0:08:02 > 0:08:06There we go, we'll just tuck into a bit...
0:08:06 > 0:08:08I haven't got anything in front of me.
0:08:08 > 0:08:10- JAMIE:- Are you hammering it?- No...
0:08:10 > 0:08:12Is there anything in front of me that I should be eating?
0:08:12 > 0:08:15What gives you that impression?
0:08:15 > 0:08:19- Pop that one in front of you... - They were made with such skill!
0:08:19 > 0:08:20My work of art!
0:08:20 > 0:08:25OK, and finally, we've got - oh, dear - Jamie's.
0:08:25 > 0:08:26Oh...
0:08:26 > 0:08:28LAUGHTER
0:08:28 > 0:08:30What is it? What have you got?
0:08:30 > 0:08:32Oh, Lord!
0:08:32 > 0:08:34This is, this is what we're looking at here,
0:08:34 > 0:08:37it's on the floor at the moment, but...
0:08:37 > 0:08:39- Shall I pick it up for you? - Three-second rule, Ollie.
0:08:39 > 0:08:41Three-second rule!
0:08:43 > 0:08:44That's all right.
0:08:44 > 0:08:46APPLAUSE
0:08:46 > 0:08:47Are you licking it?
0:08:49 > 0:08:51That's... That certainly helped.
0:08:51 > 0:08:53If you've licked it...
0:08:53 > 0:08:55No, it was just a bit of blowing.
0:08:57 > 0:09:00Right, let's get these over to our panel, Oliver.
0:09:00 > 0:09:03I'll take these two, you grab that furthest one. OK?
0:09:03 > 0:09:07So I will take this one, goes to Susan, on the end.
0:09:07 > 0:09:08That's it, keep your hands out the way.
0:09:08 > 0:09:10I'll put them right in front of you.
0:09:10 > 0:09:14There you go, just pop that description there.
0:09:14 > 0:09:15OK, this is...
0:09:15 > 0:09:19That's for Konnie, that one, Oliver, if you could... That's it.
0:09:19 > 0:09:21If you could pop the card next to it as well.
0:09:21 > 0:09:22This is like SAS training.
0:09:25 > 0:09:28We can take these off now, I think it's safe. I think it's safe.
0:09:28 > 0:09:32So, your time starts...
0:09:32 > 0:09:33now.
0:09:34 > 0:09:36Do I...? Ah!
0:09:36 > 0:09:38I don't know what I'm eating!
0:09:38 > 0:09:39Ugh!
0:09:39 > 0:09:41That's kind of the point, Jamie.
0:09:41 > 0:09:43That is the point of a blind taste test.
0:09:44 > 0:09:45That's it.
0:09:45 > 0:09:49Susan's found a method.
0:09:49 > 0:09:51- Konnie, you all right there?- Yeah!
0:09:51 > 0:09:53I've got a pillow.
0:09:53 > 0:09:57- You're going for more? - Uh-huh! I like it.
0:09:57 > 0:09:59LAUGHTER
0:10:02 > 0:10:05And your time's up! OK, stop licking the plate now, please.
0:10:05 > 0:10:08Plenty of sucking and slurping noises, that's good.
0:10:08 > 0:10:12Jamie, what do you think that you tasted there?
0:10:12 > 0:10:14Apart from a bit of floor, grit
0:10:14 > 0:10:17and possibly a bit of Ollie's breath.
0:10:19 > 0:10:20I... I mean...
0:10:20 > 0:10:22That was, it was fudge.
0:10:23 > 0:10:26LAUGHTER
0:10:26 > 0:10:27Jamie does know his sweets.
0:10:27 > 0:10:30- Purveyor of gourmet candy, Jamie Laing.- Or caramel!
0:10:30 > 0:10:32- He knows...- Caramel or fudge!
0:10:32 > 0:10:35- Sorry? Fudge?- Caramel. - OK, you've got...
0:10:35 > 0:10:38- What is it?- Caramel.- Caramel!
0:10:38 > 0:10:40But they're the same thing, aren't they?
0:10:40 > 0:10:41- No!- No!
0:10:41 > 0:10:43You make sweets!
0:10:43 > 0:10:46Jamie, why are you turning to somebody else with a blindfold on?
0:10:46 > 0:10:48LAUGHTER
0:10:48 > 0:10:50What do you think the flavour was, very quickly, Jamie?
0:10:50 > 0:10:54- Very quickly, the flavour?- Caramel. - Caramel fudge, you've gone for. OK.
0:10:54 > 0:10:56Jamie, let's take your blindfold off, let's have a look at what
0:10:56 > 0:10:59- you've got. Hold it there, hang on a second.- What...?
0:10:59 > 0:11:01What is that?
0:11:01 > 0:11:03Have a look at the card.
0:11:03 > 0:11:05- Ice cream rock is what you have. - What?!
0:11:05 > 0:11:09- No!- The proof was in the pudding! - Surely not!
0:11:09 > 0:11:10Is it? Maybe it is.
0:11:13 > 0:11:16- Konnie, what do you think it was that you were tasting?- Apple pillow.
0:11:16 > 0:11:20Oh, ladies and gentlemen... APPLAUSE
0:11:20 > 0:11:23Take the blindfold off, Konnie, look at that!
0:11:23 > 0:11:26And, Susan, what do you think you were delighting in?
0:11:26 > 0:11:29Well, it was a light dusting of something.
0:11:29 > 0:11:32I feel I didn't quite get the full portion of whatever it was.
0:11:32 > 0:11:35To me, this is definitely a fudge-based product.
0:11:35 > 0:11:37I'm going to say the cappuccino fudge,
0:11:37 > 0:11:40but I don't know if it is that. But it's definitely a fudge.
0:11:40 > 0:11:41OK, did you like the flavour?
0:11:41 > 0:11:43Do you know, it was...
0:11:45 > 0:11:46..yes, I do, actually.
0:11:46 > 0:11:49OK, whip your blindfold off there, Susan,
0:11:49 > 0:11:51- have a look at what it was that you were tasting.- Oh!
0:11:51 > 0:11:55- It was the infamous salt and vinegar fudge.- Not a chance!
0:11:55 > 0:11:58Big round of applause for our panel for braving the taste test.
0:11:58 > 0:12:00APPLAUSE
0:12:00 > 0:12:02Well, it wasn't just my guests
0:12:02 > 0:12:04who enjoyed trying the candidates' efforts.
0:12:04 > 0:12:08I've dug out a bit of unseen footage where Karren gives it a try.
0:12:14 > 0:12:17- Would you like to try one? - Yeah, I'll try one.- OK.
0:12:19 > 0:12:20Is that your bin?
0:12:22 > 0:12:23LAUGHTER
0:12:26 > 0:12:30Mmm, it's the opposite of moreish. Whatever that is.
0:12:30 > 0:12:33Let's talk about the brand a little bit.
0:12:33 > 0:12:35Suck It And See.
0:12:36 > 0:12:38You're our resident expert, Jamie.
0:12:38 > 0:12:41In 2012, you launched your gourmet candy,
0:12:41 > 0:12:44- it's gone into all the big shops and department stores.- Mmm-hmm.
0:12:44 > 0:12:49Suck It And See, how well did they do with the branding, the name?
0:12:49 > 0:12:52I wasn't too convinced with the name.
0:12:52 > 0:12:54What did you think, did you like the name, Suck It And See?
0:12:54 > 0:12:56I wasn't convinced with that.
0:12:56 > 0:13:01Also, I think, I'm a big believer in brand over product.
0:13:01 > 0:13:03So you're saying it's branding over product.
0:13:03 > 0:13:06- So the brand's more important? - No...
0:13:06 > 0:13:08Yeah, actually, I do say that.
0:13:08 > 0:13:10I think product's obviously important,
0:13:10 > 0:13:12it has to taste good, it has to taste great, but I think that,
0:13:12 > 0:13:16if you get the branding down to an absolute perfect point,
0:13:16 > 0:13:18and people love the brand, you can sell anything.
0:13:18 > 0:13:21Basically, there's a lot of good product...
0:13:21 > 0:13:25Absolutely, I agree so much with Jamie. Branding is taking over.
0:13:25 > 0:13:28So why did you go for Suck It And See then?
0:13:28 > 0:13:30LAUGHTER
0:13:30 > 0:13:32That executive decision had been made...
0:13:32 > 0:13:33Oliver...
0:13:33 > 0:13:37You know I'm practically in love with you, Oliver.
0:13:37 > 0:13:39But that...!
0:13:39 > 0:13:41Just imagine, a normal person,
0:13:41 > 0:13:43walking along the streets of Brighton, and a man shouts...
0:13:43 > 0:13:45You've come with your children to the beach.
0:13:45 > 0:13:47Yes, I have three imaginary children...
0:13:47 > 0:13:49And they're quite young...
0:13:49 > 0:13:51And they're quite young children, very well-behaved.
0:13:51 > 0:13:54And we're walking down the lanes of Brighton, and a man,
0:13:54 > 0:13:57who I do not know, shouts, "Suck It And See," at me.
0:13:57 > 0:13:59LAUGHTER
0:13:59 > 0:14:02That is not a good situation.
0:14:02 > 0:14:05Jamie, just while we've got you on the subject of branding,
0:14:05 > 0:14:09- have you got your brand tattooed on you somewhere?- Yeah.
0:14:09 > 0:14:12So, I basically got my brand tattooed on me.
0:14:12 > 0:14:16But, what happened was, we just rebranded, and we don't use...
0:14:16 > 0:14:18LAUGHTER
0:14:18 > 0:14:21The logo's gone! So I've just got something random on my hip.
0:14:21 > 0:14:23- Can we see it? - You want to see it?- Yeah!
0:14:23 > 0:14:25He shouted that from the audience!
0:14:25 > 0:14:26CHEERING
0:14:26 > 0:14:27Oh, God.
0:14:27 > 0:14:29Look at his two phones!
0:14:29 > 0:14:32- I can't remember what side...! It's this side.- You don't even know?
0:14:32 > 0:14:34- You ready?- I'm ready, yeah.
0:14:35 > 0:14:37There it is.
0:14:37 > 0:14:39APPLAUSE
0:14:39 > 0:14:43Why didn't you get it crossed out and put the new brand then?
0:14:43 > 0:14:45Because the new brand just says Candy Kitten,
0:14:45 > 0:14:48- so it's the same, pretty much. There's no logo.- It's already there.
0:14:48 > 0:14:50You could just Tipp-Ex the top bit out.
0:14:50 > 0:14:52Oliver, would you have Suck It And See tattooed on your body?
0:14:52 > 0:14:55LAUGHTER
0:14:55 > 0:14:58I can see it with Jamie, but no, I wouldn't, I certainly wouldn't!
0:14:58 > 0:15:01APPLAUSE
0:15:01 > 0:15:03It's obviously too late for you, Oliver,
0:15:03 > 0:15:05but we thought we'd give the remaining candidates
0:15:05 > 0:15:08a chance to learn from the mistakes made on this week's task
0:15:08 > 0:15:11in this helpful instructional video tape.
0:15:16 > 0:15:19Try and pick a product that will prove a crowd-pleaser.
0:15:19 > 0:15:20- Strawberry and champagne.- Mmm!
0:15:20 > 0:15:22'Apparently, it's delicious.'
0:15:22 > 0:15:24These are apple-flavoured pillow sweets.
0:15:24 > 0:15:26They're genuinely nice.
0:15:27 > 0:15:29What we have here is some salt and vinegar fudge.
0:15:31 > 0:15:34Great Scott, you've really fudged that one up.
0:15:35 > 0:15:37Lord Sugar has no time for slackers.
0:15:37 > 0:15:40Roll up your sleeves and get stuck into every task.
0:15:40 > 0:15:42My arm is literally about to fall off.
0:15:43 > 0:15:45Making taffy!
0:15:45 > 0:15:47That's my workout for the day.
0:15:47 > 0:15:49I think...
0:15:49 > 0:15:52I think I need to take off the glove.
0:15:52 > 0:15:53Not that kind of stuck in, Dillon.
0:15:53 > 0:15:54You plum.
0:15:56 > 0:15:58Draw in the crowds by putting on a bit of a show.
0:15:58 > 0:16:03Come and get your pillows, strawberry and champagne! One pound!
0:16:03 > 0:16:05Some lovely toffee and strawberry sweets,
0:16:05 > 0:16:07they're absolutely delicious.
0:16:08 > 0:16:10Suck it! Who wants to suck it?!
0:16:13 > 0:16:15I say, steady on, Karthik, old boy!
0:16:15 > 0:16:17APPLAUSE
0:16:18 > 0:16:20He was brilliant.
0:16:22 > 0:16:23Let's move on.
0:16:23 > 0:16:26So we've talked about the product, we've talked about the branding.
0:16:26 > 0:16:28The other thing, I think, that, perhaps,
0:16:28 > 0:16:31went wrong, maybe, on this task - or certainly, Lord Sugar said,
0:16:31 > 0:16:34that you were indecisive, is that fair?
0:16:34 > 0:16:37- Well, I'm Libra, Rhod, so... - I'm a Libra as well!- Are you?
0:16:37 > 0:16:41Generally, we... Yeah, generally, we can never make our minds up.
0:16:41 > 0:16:42LAUGHTER
0:16:42 > 0:16:47Generally, we can never make our minds up. I was dithering, I know.
0:16:47 > 0:16:50I bonded well with those candidates, a lot of them.
0:16:50 > 0:16:52- But you were dithering?- I was dithering.- You were dithery.
0:16:52 > 0:16:55- I was faffing around.- You were faffing, dithering...- Yeah, yeah.
0:16:55 > 0:16:56A dithery faffer.
0:16:57 > 0:17:00You were. You would admit that, you were a dithery faffer?
0:17:00 > 0:17:03Yeah, I would. I would a little bit. But I've got a good business acumen.
0:17:03 > 0:17:05As Claude went on to go and say.
0:17:05 > 0:17:10Konnie, do you think that Oliver's indecisiveness, indecision,
0:17:10 > 0:17:13- caused the failure of this task? Was it that?- It was.
0:17:13 > 0:17:16Because, in an Apprentice scenario, when you've got all these
0:17:16 > 0:17:23people vying for attention, the PM has to not faff or dither.
0:17:23 > 0:17:26But, maybe in your business, where you're surrounded by the people that
0:17:26 > 0:17:32you know and you've picked, maybe it works just to have your personality.
0:17:32 > 0:17:36And your team, to be fair, didn't help you a lot.
0:17:36 > 0:17:38They weren't really particularly helpful,
0:17:38 > 0:17:41especially in the pricing aspect of it, which was...
0:17:41 > 0:17:44As we all know, from The Apprentice, pricing is key.
0:17:44 > 0:17:46And you went into it without a strategy,
0:17:46 > 0:17:49and I really don't think your team helped you very much.
0:17:49 > 0:17:50Pricing, they were all over the shop.
0:17:50 > 0:17:53Whether it was three for six, two for a pound, seven for three,
0:17:53 > 0:17:56don't get anything for a pair in this game, it was...
0:17:56 > 0:17:58At one point, it was three for "something".
0:17:58 > 0:18:00Before you sell things...
0:18:02 > 0:18:06..you need to know how much they are. I mean, it's a very simple...
0:18:06 > 0:18:09This is from, like, olden times.
0:18:10 > 0:18:12Do you know what's most important is, that you,
0:18:12 > 0:18:14as a team leader - again, we're going back to this -
0:18:14 > 0:18:16the most important thing, I think, is team, right?
0:18:16 > 0:18:18If you can have, again, you can have branding and product,
0:18:18 > 0:18:20but your team is the most important.
0:18:20 > 0:18:22If all the team are on board with what you're selling,
0:18:22 > 0:18:24and the price and everything's on point, then it works.
0:18:24 > 0:18:26If everyone's going around and trying to sell...
0:18:26 > 0:18:28Because, basically, what was happening was that every
0:18:28 > 0:18:30single person was out for themselves.
0:18:30 > 0:18:31How much was it the trade team?
0:18:31 > 0:18:36Aleksandra and Mukai, failing to sell to trade? How much was that...?
0:18:36 > 0:18:38- A huge amount.- Aleksandra went in to make a sale, didn't have any idea.
0:18:38 > 0:18:41You've got to go in and at least know what your mark-up is and what
0:18:41 > 0:18:43you're selling to and what your profit will be.
0:18:43 > 0:18:45She went in, and then Mukai had to tell her,
0:18:45 > 0:18:47which was really embarrassing for her.
0:18:47 > 0:18:50- They were fantastic at undercutting each other.- Absolutely.
0:18:50 > 0:18:53I mean, if it was buying, they'd have been awesome.
0:18:53 > 0:18:54But they were selling, unfortunately,
0:18:54 > 0:18:56but they were undercutting, undercutting...
0:18:56 > 0:18:58They made a deal - this is what I mean -
0:18:58 > 0:18:59they made a deal for a certain price,
0:18:59 > 0:19:02went back with more stuff and sold it for less than the original deal.
0:19:02 > 0:19:04I mean, it's ridiculous.
0:19:04 > 0:19:07Who's caught your eye, Susan, this week?
0:19:07 > 0:19:12Well, I mean, Paul has, for a number of reasons.
0:19:12 > 0:19:15Mainly because I think he is a very imposing presence,
0:19:15 > 0:19:18who is controlling a lot of what is going on.
0:19:18 > 0:19:21I don't think he wanted to help you, particularly, Oliver.
0:19:21 > 0:19:23I think he wanted to be there...
0:19:23 > 0:19:26I think he did a little bit, in the beginning, in manufacturing.
0:19:26 > 0:19:28Darling, darling, darling...?
0:19:30 > 0:19:33Think of this as an intervention, sweetie.
0:19:33 > 0:19:36Just sit for a second, all right?
0:19:36 > 0:19:37Have a sit on my knee.
0:19:39 > 0:19:42We want nothing but the best.
0:19:42 > 0:19:44Just listen for a second.
0:19:44 > 0:19:47He was wanting to be with you so that he could...
0:19:47 > 0:19:49Stitch me up.
0:19:49 > 0:19:53..see what you are doing, back away, come back in and blame you,
0:19:53 > 0:19:54go away again.
0:19:54 > 0:19:58He wanted to be with you so he could blame you and not help you.
0:19:58 > 0:20:01He could have helped you, and he didn't,
0:20:01 > 0:20:03because he's playing a really interesting game,
0:20:03 > 0:20:06where he's picking people off,
0:20:06 > 0:20:10I think, who he thinks that he can control.
0:20:10 > 0:20:11Now, you're so sweet...
0:20:11 > 0:20:15- Aw!- ..that even now, after watching the programme...
0:20:15 > 0:20:16I've come out to live the tale!
0:20:16 > 0:20:19..and having an entire audience saying Paul stitched you up,
0:20:19 > 0:20:21you still go, "Oh, no, he's a nice guy."
0:20:23 > 0:20:25Let's talk about the project manager for the other team on this, Alana.
0:20:28 > 0:20:30Jamie, you...?
0:20:30 > 0:20:32- I thought Alana was good. - Yeah.- I liked Alana.
0:20:32 > 0:20:34I thought that she was strong.
0:20:34 > 0:20:37I thought she had a good idea, and, yeah, I liked her.
0:20:37 > 0:20:39I think she's really impressive, I agree.
0:20:39 > 0:20:41But she let her emotions get the better of her.
0:20:41 > 0:20:43And I think, to me,
0:20:43 > 0:20:46that's a red flag to the alpha males
0:20:46 > 0:20:50who want to take her out of the process.
0:20:50 > 0:20:51That's what Paul and Mukai,
0:20:51 > 0:20:54they should've taken a time-out break for a minute or two and then
0:20:54 > 0:20:57come back in, not just started arguing in the middle of the task.
0:20:57 > 0:21:00Well, Alana's experience as a baker helped her lead the team to
0:21:00 > 0:21:02a decisive victory in the kitchen.
0:21:02 > 0:21:05But during the process, she certainly felt the heat.
0:21:05 > 0:21:09Now, Alana, you need to be the project manager on this task.
0:21:09 > 0:21:11KLAXON
0:21:13 > 0:21:15The whole machine seems to be broken.
0:21:15 > 0:21:16Alana, we can't use this batch,
0:21:16 > 0:21:18it's come out too light.
0:21:18 > 0:21:20KLAXON
0:21:20 > 0:21:21We need you here, it's mad busy.
0:21:21 > 0:21:23I need to go back to the hotel
0:21:23 > 0:21:24and grab the last box of toffee.
0:21:24 > 0:21:25No, we need you here.
0:21:25 > 0:21:27Do not go to the hotel, that's a waste of time.
0:21:27 > 0:21:28BLEEP.
0:21:28 > 0:21:30KLAXON
0:21:30 > 0:21:32Being project manager is so stressful.
0:21:32 > 0:21:34Claude, perhaps you'd like to
0:21:34 > 0:21:36rattle off Titan's figures.
0:21:36 > 0:21:39Total profit of £785.66.
0:21:42 > 0:21:45Titans, you've done it.
0:21:45 > 0:21:48It was a really amazing task, and I'm super-happy.
0:21:48 > 0:21:50STEAM ESCAPING
0:21:50 > 0:21:52APPLAUSE
0:21:56 > 0:21:59She does, she does... Her face is very expressive.
0:21:59 > 0:22:01- She says a lot without words. - She's really impressive.
0:22:01 > 0:22:03I think she's another one that's really impressive.
0:22:03 > 0:22:06And I think the way she ran the team was great.
0:22:06 > 0:22:09Well, unfortunately, Oliver, to everyone's dismay,
0:22:09 > 0:22:11Lord Sugar won't be investing in you,
0:22:11 > 0:22:14but he does have this little bit of advice for your future.
0:22:16 > 0:22:19Oliver's persona was very nice. Very polite.
0:22:20 > 0:22:23And also, he had a very interesting business,
0:22:23 > 0:22:25in his Cumberland sausages.
0:22:25 > 0:22:27I think, if you had to summarise
0:22:27 > 0:22:30where Oliver went wrong, it's indecisiveness.
0:22:30 > 0:22:33And I think he just lost control of it,
0:22:33 > 0:22:35and he lost the respect of his team-mates.
0:22:35 > 0:22:38I think what Oliver needs to do is to -
0:22:38 > 0:22:40and I say this respectfully -
0:22:40 > 0:22:41is kind of man up a bit.
0:22:41 > 0:22:44In other words, stick to something,
0:22:44 > 0:22:46make decisions, be decisive,
0:22:46 > 0:22:47and back yourself.
0:22:47 > 0:22:50Have confidence, a bit more self-confidence,
0:22:50 > 0:22:51that's what he needs.
0:22:51 > 0:22:53I think, if he overcomes that
0:22:53 > 0:22:55deliberation and pontification,
0:22:55 > 0:22:59he's going to be a very successful businessperson.
0:23:01 > 0:23:03Nice words.
0:23:03 > 0:23:07I'm sure he'd also tell you not to mow people down on a tricycle.
0:23:07 > 0:23:10Karren almost got mowed down! She was absolutely in hysterics.
0:23:10 > 0:23:14You looked like a cross between Willy Wonka and Ben Hur.
0:23:14 > 0:23:15That's what you looked like.
0:23:15 > 0:23:17- Good advice there, though? Some nice words?- Yeah, really good.
0:23:17 > 0:23:21I'm going to continue to follow on with my business plan,
0:23:21 > 0:23:24- grow it in the UK, Cumbrian sausage company.- So your plan is...
0:23:24 > 0:23:26It's something like Jamie's business.
0:23:26 > 0:23:29- ..expand your sausage empire? - Exactly, yeah.
0:23:29 > 0:23:31So, Lord Sugar made his decision, Oliver,
0:23:31 > 0:23:34but do our panel feel it was the right one?
0:23:34 > 0:23:36Jamie?
0:23:36 > 0:23:40I think he made the wrong decision.
0:23:40 > 0:23:42(Thanks, Jamie.)
0:23:42 > 0:23:44Is that all right? Can I say that?
0:23:44 > 0:23:45Yeah, yeah!
0:23:45 > 0:23:48You can, but why, very briefly?
0:23:48 > 0:23:51Because I feel that Oliver is...
0:23:51 > 0:23:54I think you could be a leader.
0:23:54 > 0:23:57You have the right mentality to run a brand and create
0:23:57 > 0:24:01a brand and build things. I also think you're a team player,
0:24:01 > 0:24:04which I think is the most important thing when it comes to a brand.
0:24:04 > 0:24:07- Konnie?- I think he made the wrong decision, because
0:24:07 > 0:24:10there were people that should've been fired over and above you.
0:24:10 > 0:24:15And like you say, it was your sub-team's fault, not yours.
0:24:15 > 0:24:18And they had their own leader to lead them.
0:24:18 > 0:24:19Susan?
0:24:19 > 0:24:21I think he made the right decision,
0:24:21 > 0:24:25because I don't think you should change one jot.
0:24:25 > 0:24:28I think you should ignore Lord Sugar, don't you dare change.
0:24:28 > 0:24:31And I think you're better off out of this process,
0:24:31 > 0:24:34doing what you want to do. Because you're such a sweet guy
0:24:34 > 0:24:37that I think this process would have ruined you.
0:24:37 > 0:24:39So I think he made the right decision...
0:24:39 > 0:24:41LAUGHTER
0:24:41 > 0:24:43I think he made the right decision, but not...
0:24:43 > 0:24:45I think people should have been fired in front of you,
0:24:45 > 0:24:47but I think, for you - and I have spent little time with you,
0:24:47 > 0:24:49but I care about you so deeply...
0:24:49 > 0:24:52- Do you think we all should have been fired?- Yes!
0:24:52 > 0:24:54That would've been the fairest thing.
0:24:54 > 0:24:57I think, if I'd been Lord Sugar, I'd have fired all of us.
0:24:59 > 0:25:01If you'd been Lord Sugar, you'd have fired everybody?
0:25:01 > 0:25:04No! In that room.
0:25:04 > 0:25:05In that room.
0:25:07 > 0:25:09- Oh, the three of you? - The three of you - three of us.
0:25:09 > 0:25:12- I think we all probably had a part to play.- Aw!
0:25:12 > 0:25:14OK, our panel, by a margin of two to one,
0:25:14 > 0:25:16think that the wrong decision was made.
0:25:16 > 0:25:18Let's see what our audience make of it.
0:25:18 > 0:25:20Audience, if you agree with Lord Sugar,
0:25:20 > 0:25:23and Ollie should have been fired, hold up Fired.
0:25:23 > 0:25:26If you disagree, could you hold up Hired now, please.
0:25:28 > 0:25:29Oh, it's mixed!
0:25:32 > 0:25:35I imagine you're seeing green, but it's red.
0:25:35 > 0:25:37LAUGHTER
0:25:37 > 0:25:38It's red, it is red.
0:25:38 > 0:25:40Unfortunately, the audience disagree with our panel,
0:25:40 > 0:25:43and thought you should've been fired.
0:25:43 > 0:25:48So, Oliver, nobody goes away from You're Fired empty-handed.
0:25:48 > 0:25:51Everyone loved your sweet-natured personality,
0:25:51 > 0:25:55and so you can remember your time on The Apprentice: You're Fired,
0:25:55 > 0:25:58we've got you what we have christened the Ollie Lolly.
0:25:58 > 0:26:00LAUGHTER
0:26:00 > 0:26:03APPLAUSE
0:26:03 > 0:26:05- Isn't that nice?- It's really good!
0:26:05 > 0:26:08That is a genuine, unique, the only one in the world...
0:26:08 > 0:26:10- It's really, really good! - Treat it gently.
0:26:10 > 0:26:12Treat yourself gently there.
0:26:12 > 0:26:14You may find those flavours - I think it's strawberry and lemon
0:26:14 > 0:26:16and things - you may find them a bit bland.
0:26:16 > 0:26:18That'll take absolute years to eat, wow. I think it's...
0:26:18 > 0:26:21We thought we'd get you this, in case you found the flavours a bit...
0:26:21 > 0:26:23LAUGHTER
0:26:23 > 0:26:26- In case you found the flavours a bit bland.- Very good, very good.
0:26:26 > 0:26:27That is all yours.
0:26:30 > 0:26:33Oliver, thanks for leaving Sausage Land to come on the show,
0:26:33 > 0:26:34we hope you've enjoyed it.
0:26:34 > 0:26:36Let's have a look at your highlights.
0:26:36 > 0:26:39Everyone knows me as Sausage Ollie or Sausage Man.
0:26:39 > 0:26:42Are you Porkos, Greek god of sausages?
0:26:42 > 0:26:44I think everybody had a soft spot for Oliver.
0:26:44 > 0:26:45Oliver's one of them people,
0:26:45 > 0:26:47as soon as you see his little face, you just smile.
0:26:47 > 0:26:49Group hug, aw!
0:26:49 > 0:26:51I'm not a Del Boy from the East End!
0:26:51 > 0:26:53But I like selling at markets.
0:26:53 > 0:26:55- Is that a deal? - That's a deal.- Brilliant.
0:26:55 > 0:26:58- What should I do, Oliver? - Suck it and see!
0:26:59 > 0:27:00This process requires somebody
0:27:00 > 0:27:02who's a little cold-blooded at times.
0:27:02 > 0:27:05Oliver was the warmest-blooded person I've seen.
0:27:05 > 0:27:06He had the warmest heart.
0:27:06 > 0:27:08I want to sell, sell, sell.
0:27:08 > 0:27:09Come and get your candy!
0:27:09 > 0:27:11Roll up, roll up!
0:27:11 > 0:27:14# With me little stick of Blackpool rock. #
0:27:15 > 0:27:18Ladies and gentlemen, Oliver Nohl-Oser!
0:27:18 > 0:27:20APPLAUSE
0:27:23 > 0:27:28If you want to see more of The Apprentice, head over to...
0:27:28 > 0:27:29Where you can watch exclusive clips and find out
0:27:29 > 0:27:32everything you need to know about this year's series.
0:27:32 > 0:27:34Next week, our candidates will battle it out
0:27:34 > 0:27:37on the shiniest of shop floors - a personal shopping task,
0:27:37 > 0:27:39with all the fun of the department store.
0:27:41 > 0:27:45For your next task, each team will run a personal shopping service.
0:27:47 > 0:27:50This is what I do. Selling on the shop floor is what I've been doing.
0:27:50 > 0:27:51Can I tempt you?
0:27:51 > 0:27:53What is money compared to happiness?
0:27:53 > 0:27:55It's not rocket science, we are going to win this.
0:27:55 > 0:27:57I think it could go disastrously wrong.
0:27:57 > 0:27:59That could end up being an absolute car crash.
0:27:59 > 0:28:00I don't get it!
0:28:00 > 0:28:02There's literally no-one here.
0:28:02 > 0:28:03That's really lovely.
0:28:03 > 0:28:04Absolutely hideous.
0:28:04 > 0:28:06OK, that's a bit of a shock.
0:28:06 > 0:28:08But I think they look good.
0:28:08 > 0:28:09I have no clue what I'm doing here.
0:28:09 > 0:28:10Hello!
0:28:12 > 0:28:13That is so cool!
0:28:13 > 0:28:14Wow, really exciting stuff.
0:28:14 > 0:28:15Smashed it!
0:28:15 > 0:28:18Shh, shh! Not appropriate in a shop.
0:28:18 > 0:28:20Who will reign supreme on the high street,
0:28:20 > 0:28:23and who'll end up in the bargain bin?
0:28:23 > 0:28:26Join me, next Thursday at ten for more You're Fired.
0:28:26 > 0:28:27Good night.
0:28:27 > 0:28:29APPLAUSE