0:00:02 > 0:00:03I'm not impressed with any of you.
0:00:03 > 0:00:06This is a bloody shambles. You didn't follow the money.
0:00:06 > 0:00:08I've got two teams here, and they're both rubbish.
0:00:08 > 0:00:09You're fired.
0:00:09 > 0:00:11You're fired.
0:00:11 > 0:00:12You're fired.
0:00:12 > 0:00:13CHEERING AND APPLAUSE
0:00:27 > 0:00:29Good evening.
0:00:29 > 0:00:31Good evening, and welcome to The Apprentice - You're Fired.
0:00:31 > 0:00:33I'm Rhod Gilbert.
0:00:33 > 0:00:35This week saw our candidates driving full-throttle
0:00:35 > 0:00:37into the world of car advertising.
0:00:37 > 0:00:40Tasked with launching a campaign for a brand-new model,
0:00:40 > 0:00:43Team Vitality plumped for a zippy, twenty-something crowd,
0:00:43 > 0:00:45while Graphene opted for an older target audience -
0:00:45 > 0:00:48about 1,000 years older, as it happened. LAUGHTER
0:00:48 > 0:00:52Later on and back in the present day, a reluctant Elizabeth
0:00:52 > 0:00:55agreed to release one of the geese she'd taken from the Norman village.
0:00:55 > 0:00:58I will let it go, but I feel it's a mistake.
0:00:58 > 0:00:59LAUGHTER
0:01:01 > 0:01:04Here to help us figure out who went from 0-60 in record time
0:01:04 > 0:01:08and whose wheels fell off before they left the forecourt,
0:01:08 > 0:01:10please welcome tonight's panel of Apprentice fans and guests -
0:01:10 > 0:01:12advertising guru and CEO
0:01:12 > 0:01:15of creative agency Above and Beyond Zaid Al-Zaidy,
0:01:15 > 0:01:17TV presenter Gaby Roslin,
0:01:17 > 0:01:20and comedian Katy Brand. Welcome to You're Fired.
0:01:20 > 0:01:21CHEERING AND APPLAUSE
0:01:25 > 0:01:27Zaid, welcome back.
0:01:27 > 0:01:29How do you think it went this time?
0:01:29 > 0:01:32Well, I think, in truth, buying a new car is a massive deal.
0:01:32 > 0:01:34After a house, it's probably
0:01:34 > 0:01:37the most important purchase you'll ever make.
0:01:37 > 0:01:40Quite frankly, I don't think either team were able to create the appeal
0:01:40 > 0:01:42or desire that I think you'd want to feel as a buyer.
0:01:42 > 0:01:44- ALL:- Ooh!
0:01:45 > 0:01:48Harsh straight out the blocks there from Zaid.
0:01:48 > 0:01:50- Gaby, did you enjoy this week? - I really did.
0:01:50 > 0:01:52I agreed with Lord Sugar at the end.
0:01:52 > 0:01:55It sounded like a piece of stretchy underwear
0:01:55 > 0:01:57that I might borrow, in a skin-tight black dress.
0:01:57 > 0:02:00- You're talking Expando? - Expando, yes.
0:02:00 > 0:02:02We will come on to Expando a little later. Katy?
0:02:02 > 0:02:03I love tasks like this.
0:02:03 > 0:02:06I always love a task on The Apprentice which is
0:02:06 > 0:02:09kind of vaguely connected to what I do anyway,
0:02:09 > 0:02:11- cos then I can the extra judgmental. - LAUGHTER
0:02:11 > 0:02:14Just sort of really sit there tutting from my armchair.
0:02:14 > 0:02:16- "I wouldn't do it like that." - LAUGHTER
0:02:16 > 0:02:19So I've directed things, I work in TV and film and things like that,
0:02:19 > 0:02:22so this was excellent - I could ramp up my judgmental to 11,
0:02:22 > 0:02:25- and I certainly did. - LAUGHTER
0:02:25 > 0:02:28We will be discussing this week's task in more detail
0:02:28 > 0:02:30when we meet the seventh candidate to be fired.
0:02:30 > 0:02:32But first...
0:02:32 > 0:02:33BELL TOLLS
0:02:33 > 0:02:36..in Apprentice news tonight,
0:02:36 > 0:02:40Andrew is worried his new metal jumper will slow him down...
0:02:40 > 0:02:42I'm just worried about...about the time.
0:02:42 > 0:02:43LAUGHTER
0:02:44 > 0:02:47..the hideous truth about Emmerdale finally dawns on Elizabeth...
0:02:47 > 0:02:49Do you think this is a...
0:02:50 > 0:02:52..pretend village?
0:02:52 > 0:02:54LAUGHTER
0:02:56 > 0:03:00..a cruel hypnotist primes James to go into a deep sleep
0:03:00 > 0:03:03whenever he hears the words "let them walk all over you"...
0:03:03 > 0:03:05Let them walk all over you.
0:03:07 > 0:03:08LAUGHTER
0:03:10 > 0:03:14..and Joanna puts in her entry for vaguest boast of the series.
0:03:14 > 0:03:17I've also done a lot of doing.
0:03:17 > 0:03:18LAUGHTER
0:03:20 > 0:03:22And that's tonight's Apprentice news.
0:03:22 > 0:03:23CHEERING AND APPLAUSE
0:03:26 > 0:03:30So, despite Sajan's best efforts to drive off into the sunset,
0:03:30 > 0:03:33roof down with this perfectly-coiffed quiff
0:03:33 > 0:03:35stoically holding firm in the wind,
0:03:35 > 0:03:39Lord Sugar decided he'd run out of gas and booked him a taxi home.
0:03:39 > 0:03:44Sajan, in this task, I have not seen anything from you.
0:03:44 > 0:03:46And so, Sajan...
0:03:46 > 0:03:47you're fired.
0:03:47 > 0:03:50I appreciate the opportunity. Thanks so much.
0:03:50 > 0:03:51All the best, guys.
0:04:00 > 0:04:02Please welcome, Sajan Shah.
0:04:02 > 0:04:03CHEERING AND APPLAUSE
0:04:08 > 0:04:10Grab a seat. CHEERING CONTINUES
0:04:10 > 0:04:12Listen to that.
0:04:12 > 0:04:15- Listen to that response. - It's good, isn't it?
0:04:15 > 0:04:17That's got to feel good?
0:04:17 > 0:04:19- It does.- That feels good, doesn't it?
0:04:19 > 0:04:20There was no boos in there.
0:04:20 > 0:04:23- You said you were gutted - are you gutted?- Yeah.
0:04:23 > 0:04:25I still felt I had a longer way to go.
0:04:25 > 0:04:28But definitely gutted to lose on a task that I thought, you know,
0:04:28 > 0:04:30I tried to be creative.
0:04:30 > 0:04:32LAUGHTER
0:04:32 > 0:04:33I am creative.
0:04:33 > 0:04:35LAUGHTER
0:04:35 > 0:04:36And I did a good job on it,
0:04:36 > 0:04:39- actually.- Do you think? - Yeah. No, no.
0:04:39 > 0:04:41I'm blagging my way through this now. No, I didn't. I didn't.
0:04:41 > 0:04:43I didn't think you would go this week, though.
0:04:43 > 0:04:45Did you think you would go?
0:04:45 > 0:04:48I didn't think so, because there was four of us that were brought
0:04:48 > 0:04:50back into the bottom three, and I felt, "Oh..."
0:04:50 > 0:04:52- LAUGHTER - Bottom four.
0:04:52 > 0:04:53- I know what you mean.- Yeah, yeah.
0:04:53 > 0:04:56- Same thing.- Four of you were in the bottom three this week.- Yeah.
0:04:56 > 0:04:58Elizabeth being brought in, I was like, "Oh, here we go.
0:04:58 > 0:05:01"Elizabeth, you're gone." And then, "Sajan, you're fired."
0:05:01 > 0:05:03Cos at that point you must have thought,
0:05:03 > 0:05:07"Great, there's more people here, I've got less chance of going."
0:05:07 > 0:05:09Yeah. I became complacent, which is a bad thing in the boardroom.
0:05:09 > 0:05:13Do you think you could have fought harder in the boardroom and stayed, then?
0:05:13 > 0:05:15In hindsight, I wish I could have changed it a little bit.
0:05:15 > 0:05:17But, you know, in that bottom three,
0:05:17 > 0:05:19I fought what I could, and I said what I could do.
0:05:19 > 0:05:22But, at that moment I was just like, "Sajan, say something.
0:05:22 > 0:05:24- "I'm creative, Lord Sugar," and that was it. - LAUGHTER
0:05:24 > 0:05:26That was the only thing that came out.
0:05:26 > 0:05:28Zaid, did you think it was going to be a double, triple,
0:05:28 > 0:05:30even quadruple firing?
0:05:30 > 0:05:33Yeah, I thought a mass firing would have been fair.
0:05:33 > 0:05:36I think James, quite frankly, got away with it.
0:05:36 > 0:05:39He didn't lead the team at all. Happy to take the back seat.
0:05:39 > 0:05:42I loved the way in the boardroom he said, "Look, I've done a great job
0:05:42 > 0:05:44"by putting the experts in their various roles,"
0:05:44 > 0:05:47but, equally, he did nothing to coordinate the team,
0:05:47 > 0:05:49join up the dots. He definitely deserved to go.
0:05:49 > 0:05:52- Oh, thank you.- Gaby, four of them in there - were you surprised?
0:05:52 > 0:05:54I was completely surprised. It was one of those times when I went...
0:05:54 > 0:05:56- SHE GASPS - "No!"
0:05:56 > 0:05:59I have to say, I completely agree with you as well - it was not...
0:05:59 > 0:06:00- It shouldn't have been you. - Thank you.
0:06:00 > 0:06:03- And you are creative - look at the way you're dressed.- I know.
0:06:03 > 0:06:05- And the quiff?- The hair.
0:06:05 > 0:06:06It's very good.
0:06:06 > 0:06:09Katy, Sajan, week seven - that's not bad going.
0:06:09 > 0:06:11How long do you reckon you'd last in there?
0:06:11 > 0:06:14I feel like I'd be two extremes -
0:06:14 > 0:06:17I'd either be gone in week one, or I'd win the whole thing.
0:06:17 > 0:06:18LAUGHTER
0:06:18 > 0:06:20And there's literally nothing in between.
0:06:20 > 0:06:22Like, really nothing in between.
0:06:22 > 0:06:24I'd like to thank you as well. I was slightly worried my shirt
0:06:24 > 0:06:27- was a bit low-cut, but you've come out... - LAUGHTER
0:06:27 > 0:06:29I feel a lot better about the whole thing, to be honest.
0:06:29 > 0:06:31Mine's slightly bigger, though, as well.
0:06:31 > 0:06:33Yeah, if anyone's going to be objectified here tonight,
0:06:33 > 0:06:35it's going to be you.
0:06:35 > 0:06:37- LAUGHTER - Thanks.
0:06:37 > 0:06:39Sajan, you've been strong on negotiations -
0:06:39 > 0:06:41really strong, I thought, over the weeks.
0:06:41 > 0:06:43You got a chance to stretch your creative legs here,
0:06:43 > 0:06:46and then Lord Sugar said you're not creative.
0:06:46 > 0:06:48Do you know, I felt some of the boys have got on to this process
0:06:48 > 0:06:51and quite far without showing that creative side.
0:06:51 > 0:06:54At least I've tried to show it with the mood board.
0:06:54 > 0:06:56- I mean, that was bad... - LAUGHTER
0:06:56 > 0:06:58To be honest, I wouldn't have brought that up.
0:06:58 > 0:07:00LAUGHTER
0:07:00 > 0:07:02This is the problem. This is why I got fired.
0:07:02 > 0:07:04I bring the wrong creative ideas to the table.
0:07:04 > 0:07:08In sixth form, my drama teacher said, "Sajan, you're not creative."
0:07:08 > 0:07:10But I didn't listen.
0:07:10 > 0:07:11What, just out of the blue? LAUGHTER
0:07:13 > 0:07:17Just passing you outside the school, "You're not creative, mate."
0:07:17 > 0:07:20- I used to do...- What a strange thing for a teacher to tell you.
0:07:20 > 0:07:24I did a lot of acting, right? And when we used to do acting
0:07:24 > 0:07:27I used to like to be really creative with it,
0:07:27 > 0:07:29and some people never understood it.
0:07:29 > 0:07:31LAUGHTER
0:07:31 > 0:07:33- There's quite a lot of people now. - Yeah.
0:07:33 > 0:07:34LAUGHTER
0:07:34 > 0:07:37- They're mounting up, aren't they, the people who...?- Yeah, yeah.
0:07:37 > 0:07:40Despite Sajan's thrilling directorial debut,
0:07:40 > 0:07:43Team Graphene's Norman conquest came unstuck,
0:07:43 > 0:07:44and their campaign hits the skids.
0:07:44 > 0:07:47Less William the Conqueror, and more Ethelred the Unready.
0:07:47 > 0:07:49Let's see where it all went wrong.
0:07:49 > 0:07:52- Sajan, you were supposed to be the director.- That's correct.
0:07:52 > 0:07:55OK, God knows what that was supposed to be.
0:07:55 > 0:07:58As director, I will let him know, "You need to give me the free reins
0:07:58 > 0:08:00"to make sure that I execute this well."
0:08:00 > 0:08:04First we want this wide shot, just to set the scene where we are.
0:08:04 > 0:08:08Four scenes to be shot this morning, four only.
0:08:08 > 0:08:09I think we've got 20-plus.
0:08:09 > 0:08:12I do like this shot. It is a nice shot.
0:08:12 > 0:08:14That's just a shot of the environment.
0:08:14 > 0:08:16Right, you need to tell me what we are doing, cos I'm not sure.
0:08:16 > 0:08:18I'm good at being creative.
0:08:18 > 0:08:21- And, actually, I did it... - You can't just say it
0:08:21 > 0:08:22because you fancy saying it.
0:08:22 > 0:08:25I could say I'm good at brain surgery, but I'm not.
0:08:25 > 0:08:27LAUGHTER
0:08:27 > 0:08:30So the location wasn't the quaint chocolate box sort of village
0:08:30 > 0:08:32that you were maybe expecting.
0:08:32 > 0:08:35What went through your mind when you rocked up at that place?
0:08:35 > 0:08:38I genuinely felt like I hit puberty. I had no idea what to do.
0:08:38 > 0:08:39LAUGHTER
0:08:39 > 0:08:41No idea what to do.
0:08:41 > 0:08:43I genuinely had no idea what to do.
0:08:45 > 0:08:47Are those the two times in your life...?
0:08:48 > 0:08:50Two times in your life you've not known what to do -
0:08:50 > 0:08:53one, hitting puberty, "I remember that day well,"
0:08:53 > 0:08:56- two, rocking up at that Norman village.- Yeah.
0:08:56 > 0:08:58Honestly, I didn't even look at Elizabeth,
0:08:58 > 0:09:00I didn't even look at James,
0:09:00 > 0:09:02I looked out the window and thought, "What are we going to do with this?"
0:09:02 > 0:09:06Bearing in mind I was going to be the director,
0:09:06 > 0:09:08I had a set I can work with.
0:09:08 > 0:09:10You could bring the best director from Hollywood,
0:09:10 > 0:09:12he still wouldn't know what to do with it. Yeah?
0:09:12 > 0:09:14Steven Spielberg might have an issue with that.
0:09:14 > 0:09:16LAUGHTER
0:09:16 > 0:09:18May I just ask something?
0:09:18 > 0:09:20There was the bit where you were looking through pictures,
0:09:20 > 0:09:23and one of the pictures was the Norman village with a shield
0:09:23 > 0:09:26at the front and a dead body hanging on...
0:09:26 > 0:09:30Did you not know that the picture meant that you might go there?
0:09:30 > 0:09:32LAUGHTER
0:09:34 > 0:09:36I kind of left it in Elizabeth's hand.
0:09:36 > 0:09:39I wasn't the project manager - James should have made a call on that
0:09:39 > 0:09:41and said, "Do you know what? We shouldn't be going there."
0:09:41 > 0:09:45Elizabeth was the one setting out the storyline, so she should have
0:09:45 > 0:09:48potentially pointed out, actually, the storyline wouldn't work here.
0:09:48 > 0:09:52Especially when she said, you know, she's a mother leaving the house.
0:09:52 > 0:09:53I kind of had to work with it.
0:09:53 > 0:09:56She talked about being a mother leaving the house.
0:09:56 > 0:09:57Before they went there, Katy,
0:09:57 > 0:10:01- Elizabeth said, "We're doing a family car ad, we've got to be in a family home."- Yup.
0:10:01 > 0:10:04Do you think it mattered that the family had moved out 1,000 years earlier?
0:10:05 > 0:10:08I thought when they turned up, are they going to embroider an advert
0:10:08 > 0:10:10and add it to the Bayeux tapestry? Is that the plan?
0:10:10 > 0:10:13They did try to go with humour, though.
0:10:13 > 0:10:15You're a comedian, you've directed comedies...
0:10:15 > 0:10:16Thank you, Rhod, thank you.
0:10:16 > 0:10:18- Did you find it funny? - I did, actually.
0:10:18 > 0:10:21I have to say, I might be entirely alone on this,
0:10:21 > 0:10:23- but I rather liked your advert. - Thank you.
0:10:23 > 0:10:25I thought you did a good job.
0:10:25 > 0:10:26Zaid, advertising expert.
0:10:26 > 0:10:29Car ads are often a little bit out there, a little bit surreal,
0:10:29 > 0:10:31sometimes more playing on emotional things
0:10:31 > 0:10:33rather than the practicalities of a car.
0:10:33 > 0:10:36If you think, you know, the average car probably costs £15,000,
0:10:36 > 0:10:40you want to feel like you're buying something for £15,000,
0:10:40 > 0:10:43so surrealism is used to project a really aspirational world,
0:10:43 > 0:10:46to draw you in. I think the only thing...
0:10:46 > 0:10:50In this sense, this wasn't surrealism, it was one big mistake.
0:10:50 > 0:10:51AUDIENCE GASPS
0:10:51 > 0:10:55I don't think you get people to spend 15 grand
0:10:55 > 0:10:57through that kind of comedy.
0:10:57 > 0:11:00I think you need to create some kind of appeal,
0:11:00 > 0:11:02and I'm afraid you just didn't achieve it.
0:11:02 > 0:11:04You got really into the directing, it has to be said.
0:11:04 > 0:11:08The mise en scene, you were talking about, you got really into it.
0:11:08 > 0:11:11When we got there, I realised whatever we'd planned initially
0:11:11 > 0:11:15might not be funny any more, so instead of doing eight shots,
0:11:15 > 0:11:19I did 26 to try and get more about the car,
0:11:19 > 0:11:21and less about the village.
0:11:21 > 0:11:25But, somehow, the village still kept staying there in the background,
0:11:25 > 0:11:27- it didn't move away.- Yeah.
0:11:27 > 0:11:30Well, Sajan may have got himself fired, but there was one person
0:11:30 > 0:11:33who got herself everything else-d on this task.
0:11:35 > 0:11:39- May I suggest that there's a woman on the TV advert?- Yes.
0:11:39 > 0:11:43- Elizabeth, you came up with the conceptual idea.- Yeah.
0:11:43 > 0:11:45Then you were the lead actress.
0:11:45 > 0:11:47Right, so, let me set the scene.
0:11:47 > 0:11:49I'm completely stressed, trying to get to work,
0:11:49 > 0:11:51I've got a business trip to go on.
0:11:51 > 0:11:53Get out of the way, get out of the way!
0:11:53 > 0:11:55I've got an idea with the music as well.
0:11:55 > 0:11:58And then it goes dum-de-dum, du-du-du-du! It goes like that.
0:11:58 > 0:11:59I can smell Elizabeth all over this.
0:11:59 > 0:12:02The failure of the task clearly was the video, and if she took on every
0:12:02 > 0:12:05single role of that then clearly she's responsible.
0:12:05 > 0:12:08Different day, same reliable car.
0:12:08 > 0:12:11Do you want me to do it as well and try between us?
0:12:11 > 0:12:15Stop, cut it there, and go to boom, boom, boom-ba-boom boom!
0:12:15 > 0:12:17It wasn't the Elizabeth show, Lord Sugar, I-I...
0:12:17 > 0:12:19Well, it sounds like it was.
0:12:21 > 0:12:23- Was it the Elizabeth show?- 100%.
0:12:23 > 0:12:25LAUGHTER
0:12:25 > 0:12:27So, what was it like working with her?
0:12:27 > 0:12:29She is an interesting character.
0:12:29 > 0:12:30She is who she is.
0:12:30 > 0:12:34It kind of works in her industry where she's selling flowers
0:12:34 > 0:12:37because she can basically force people to buy her flowers.
0:12:37 > 0:12:40But she can be quite hard work sometimes.
0:12:40 > 0:12:42Gaby, Joanna said, "I can smell Elizabeth on all of this."
0:12:42 > 0:12:45Very happy to smell Elizabeth anywhere, quite frankly.
0:12:45 > 0:12:47- I think she's wonderful.- Do you?
0:12:48 > 0:12:50She makes me laugh.
0:12:50 > 0:12:53And she wasn't too much of a bully.
0:12:53 > 0:12:55Just a little bit bullish.
0:12:55 > 0:13:00You know, she wants her idea to get across, but I thought she was great,
0:13:00 > 0:13:02and I loved the way you two worked together.
0:13:02 > 0:13:05I just wanted James to say something and do something,
0:13:05 > 0:13:06and bring the two groups together.
0:13:06 > 0:13:09James was supposed to be project managing this, Katy.
0:13:09 > 0:13:12But Elizabeth was sort of like a heckler.
0:13:12 > 0:13:15Yes, well, usually the advice is when you're heckled
0:13:15 > 0:13:17to sort of invite the heckler to participate.
0:13:17 > 0:13:19Nothing will shut a heckler up quicker
0:13:19 > 0:13:21than offering them the microphone.
0:13:21 > 0:13:24I feel in Elizabeth's case, that probably wouldn't work.
0:13:24 > 0:13:26James became project manager,
0:13:26 > 0:13:29and then immediately forgot he was project manager,
0:13:29 > 0:13:32so he almost seemed quite happy to let her take over.
0:13:32 > 0:13:33I'm a fan of Elizabeth as well.
0:13:33 > 0:13:36You don't think she was the one that got away this week?
0:13:36 > 0:13:37No, I don't think she was. I was sort of amazed
0:13:37 > 0:13:40that she was brought back into the boardroom like that.
0:13:40 > 0:13:43I thought through the episode that she would say a suggestion,
0:13:43 > 0:13:47she does say it forcefully, which some people have an issue with,
0:13:47 > 0:13:49and then she'd say, "All right, if you want to do that. I think
0:13:49 > 0:13:52you're completely wrong, but let's just shut up and get on with it."
0:13:52 > 0:13:54I think she's pretty good.
0:13:54 > 0:13:56I feel like I've been Elizabeth in many circumstances,
0:13:56 > 0:13:58so I have a bit of a soft spot.
0:13:58 > 0:14:00She's like my spirit animal, Elizabeth.
0:14:00 > 0:14:03In the pitch, when the client asked about the disconnect
0:14:03 > 0:14:06between the TV ad and the poster ads,
0:14:06 > 0:14:09Elizabeth for the first time was quite happy to go, over to you!
0:14:09 > 0:14:14There's a lovely moment. Let's have a look at Bushra's reaction.
0:14:14 > 0:14:16It's more Bushra to answer this question.
0:14:19 > 0:14:22That was brilliant. It was like she was looking to see
0:14:22 > 0:14:24who the next person along the line was to pass the buck to.
0:14:24 > 0:14:28Zaid, Lord Sugar said that, as project manager,
0:14:28 > 0:14:32James was like a passenger in a taxi who knew it was going the wrong way.
0:14:32 > 0:14:36What do you do in business, if you find yourself in that situation?
0:14:36 > 0:14:40I think as a good business leader you need to have 360 degree vision.
0:14:40 > 0:14:42You have got to be a couple of steps ahead of where you are,
0:14:42 > 0:14:44you've got to be able to look behind,
0:14:44 > 0:14:47look at your team players, and keep your eye on the ball.
0:14:47 > 0:14:51I think he was just an arbiter, a peacemaker,
0:14:51 > 0:14:53he was facilitating everyone's point of view.
0:14:53 > 0:14:56He never stood his ground, and he never moved the decision-making
0:14:56 > 0:15:00in the right way, he never moved the project forward.
0:15:00 > 0:15:04Let's talk about the branding, and the name and the car a little bit.
0:15:04 > 0:15:09- It was Joanna's idea to call it Expando.- Oh, no!
0:15:09 > 0:15:11It sounds like a packet of condoms.
0:15:11 > 0:15:14LAUGHTER
0:15:14 > 0:15:15Wow!
0:15:17 > 0:15:21- Gaby, you didn't like the name Expando?- Oh, no! Expando?!
0:15:21 > 0:15:25"What's your new car?" I bought an Expando!
0:15:25 > 0:15:28I mean, it is sexual, it's just strange!
0:15:28 > 0:15:32- Zaid, were you a fan of the name Expando?- Not really.
0:15:32 > 0:15:35I think, again, you want to create a sense of desire.
0:15:35 > 0:15:37It sounded pretty off-putting to me.
0:15:37 > 0:15:40They were trying to get the idea of an expanded family, I guess.
0:15:40 > 0:15:42I think this idea of putting a mirror up to people
0:15:42 > 0:15:45and going, "You have a dreadful life, this is going to help
0:15:45 > 0:15:48you deal with your life", is such an uninspiring kind of approach.
0:15:48 > 0:15:51I wanted something with a bit more lift, a bit more energy.
0:15:51 > 0:15:53Did you prefer the other concept,
0:15:53 > 0:15:55- a zippy, getaway for the 20-something, Miami?- I did.
0:15:55 > 0:15:57In a way, it was a bit cheesy,
0:15:57 > 0:15:59but at least it was aiming for something big.
0:15:59 > 0:16:01It was trying to take you away from the everyday.
0:16:01 > 0:16:04The idea that you'll go somewhere better in this vehicle I think
0:16:04 > 0:16:07spoke to the target audience well, it was a bit more aspirational.
0:16:07 > 0:16:09Definitely going the right way.
0:16:09 > 0:16:12Katy, what do you look for in a car when you're buying a car?
0:16:12 > 0:16:14Cup-holders.
0:16:14 > 0:16:17No, I am really, really keen on there being an individual
0:16:17 > 0:16:20cup-holder for every possible person in the car.
0:16:20 > 0:16:23I don't want to share cup-holders.
0:16:23 > 0:16:26All my cars have been second-hand, including the one I drive now.
0:16:26 > 0:16:28I basically totally missed out
0:16:28 > 0:16:30on about two decades' worth of car technology.
0:16:30 > 0:16:33If it's got a CD player, I'm excited!
0:16:33 > 0:16:38Sajan, a lot of the feedback was that the TV ad, the Norman village,
0:16:38 > 0:16:42and the poster campaign with the building blocks, didn't marry up.
0:16:42 > 0:16:44No, I completely agree, and that probably
0:16:44 > 0:16:46comes from the fact that there was a lack of leadership.
0:16:46 > 0:16:49Expando was very different to what we showed in the video.
0:16:49 > 0:16:51The video's different to what the slogan was showing...
0:16:51 > 0:16:53Yeah. It was bollocks, is what you're trying to say.
0:16:53 > 0:16:56LAUGHTER
0:16:56 > 0:16:59- Yes...- Sometimes you've got to summarise in this job.
0:16:59 > 0:17:01Well, back at the house,
0:17:01 > 0:17:04the boys share grooming tips in front of the mirror most mornings.
0:17:04 > 0:17:06Oh, no.
0:17:06 > 0:17:08Let's see what goes on behind the closed doors
0:17:08 > 0:17:11of the sanctuary that is The Apprentice bathroom.
0:17:17 > 0:17:18To be honest...
0:17:18 > 0:17:20LAUGHTER
0:17:20 > 0:17:22..so I thought I'd do a nice face mask tonight,
0:17:22 > 0:17:24do my hair really nice in the morning...
0:17:24 > 0:17:27Do you think we should do Jarjue before she goes on?
0:17:27 > 0:17:29What, facemask, bath, nails...
0:17:29 > 0:17:31If this doesn't scream professionalism,
0:17:31 > 0:17:33I don't know what does.
0:17:33 > 0:17:37APPLAUSE
0:17:40 > 0:17:44Er, can I just apologise to my mum and dad first?
0:17:46 > 0:17:49Do you know what? We had to bond. Um...
0:17:50 > 0:17:55OK! Let's talk about the other team, Vitality, a little bit.
0:17:55 > 0:18:00Anisa said that she wanted a creative task this week,
0:18:00 > 0:18:03- she certainly got one. - She's great at what she does.
0:18:03 > 0:18:07She's nice, she comes across great I guess, as well, but she's smart.
0:18:07 > 0:18:11Zaid, Sarah said Anisa was a bit too PR, a bit too waffly.
0:18:11 > 0:18:14- Did you think that was fair? - I didn't think it was fair at all.
0:18:14 > 0:18:17She was trying to galvanise the room into contributing good ideas,
0:18:17 > 0:18:21and I think in every creative process there's
0:18:21 > 0:18:24a moment where you need to think big and you need to go on a bit
0:18:24 > 0:18:26but, equally, you need to know when to stop and focus it in
0:18:26 > 0:18:28and the other guys just weren't interested,
0:18:28 > 0:18:30so I think it was a bit unfair.
0:18:30 > 0:18:32Yeah, but, as you said, she had loads of ideas in that room,
0:18:32 > 0:18:35she was practically making her way around the whole of the wall,
0:18:35 > 0:18:38I thought she would go round the whole office writing things down.
0:18:38 > 0:18:42But it's when she got into the pitch when she admitted her mistakes.
0:18:42 > 0:18:43That quite threw me.
0:18:43 > 0:18:46"No, you're right, that was rubbish."
0:18:46 > 0:18:47It was hilarious.
0:18:47 > 0:18:52Did anybody find that they thought was a car rental? Yes, they did!
0:18:52 > 0:18:53LAUGHTER
0:18:53 > 0:18:56Did anybody say they thought it was for a holiday? Yes, they did!
0:18:56 > 0:18:58Did you enjoy the pitch?
0:18:58 > 0:19:00I found her weirdly charming.
0:19:00 > 0:19:04It was so non... So unexpected in this process
0:19:04 > 0:19:06to see people just doing that.
0:19:06 > 0:19:09It was like she wasn't aware that she was in The Apprentice.
0:19:09 > 0:19:11Like she'd sort of wandered in.
0:19:11 > 0:19:13And as if she'd completely forgotten any role she'd had in it
0:19:13 > 0:19:15up to that point.
0:19:15 > 0:19:18It was like she was just seeing it fresh and going, "Yes, awful!".
0:19:18 > 0:19:22"Wow, who the hell did this?! Shall we have a drink?"
0:19:22 > 0:19:24It was literally, like...
0:19:24 > 0:19:27- She was very human in that moment. - Yeah, I really liked it.
0:19:27 > 0:19:30She did seem to yes, forget what her role was supposed to be.
0:19:30 > 0:19:32Backstage, of course, behind the scenes,
0:19:32 > 0:19:35the others watching her, sort of not quite...
0:19:35 > 0:19:38At one point, I think someone said, "Someone take her down."!
0:19:38 > 0:19:40LAUGHTER
0:19:40 > 0:19:42Which seems a bit extreme.
0:19:42 > 0:19:47Michaela, Zaid, she project managed Vitality this week.
0:19:47 > 0:19:49Is she one to watch, do you think?
0:19:49 > 0:19:52Yeah, I've been watching her progress through the competition,
0:19:52 > 0:19:55and I've generally been on her side.
0:19:55 > 0:19:59This time, I heard her shut down Andrew quite a lot
0:19:59 > 0:20:02because she perceived him to not be part of the bull's-eye
0:20:02 > 0:20:05target market, therefore why should I listen to you?
0:20:05 > 0:20:07I thought that was a bit controlling and a bit unfair.
0:20:07 > 0:20:10I think she admitted that he was beginning to wind her up,
0:20:10 > 0:20:13- so I thought it was more convenient for her just to sideline him.- Yes.
0:20:13 > 0:20:15While Graphene chose family,
0:20:15 > 0:20:18Team Vitality went for fun-loving twenty-somethings
0:20:18 > 0:20:21with Andrew and his lady chums, roof back, sunglasses on,
0:20:21 > 0:20:24and heading for a beach over 4,000 miles away.
0:20:24 > 0:20:27Ooh, what about Miami?
0:20:27 > 0:20:29# Party in the city where the heat is on
0:20:29 > 0:20:31# All night on the beach till the break of dawn
0:20:31 > 0:20:33- # Welcome to... #. - Miami.
0:20:33 > 0:20:35# Bienvenidos a Miami
0:20:35 > 0:20:37# Bouncin' in the club where the heat is on
0:20:37 > 0:20:40# All night, on the beach till the break of dawn
0:20:40 > 0:20:42- # I'm going... # - To Miami.
0:20:42 > 0:20:44- # Welcome to... # - Miami.
0:20:44 > 0:20:45# Bouncin' in the club where the heat is on
0:20:45 > 0:20:47# All night, on the beach till the break of dawn
0:20:47 > 0:20:49- # I'm... # - Going to Miami.
0:20:49 > 0:20:51# Welcome to Miami... #
0:20:51 > 0:20:53Does it have to be so literal with the name?
0:20:53 > 0:20:55The car name is Miami.
0:20:55 > 0:20:56LAUGHTER AND APPLAUSE
0:20:59 > 0:21:02- Katy, Siobhan said of Michaela, it's her way or the highway.- Mmm.
0:21:02 > 0:21:05- Is she difficult to work with, do you think?- Well, I don't know.
0:21:05 > 0:21:08I like Michaela, and I thought we saw this sort of glimmer of humility
0:21:08 > 0:21:11at the end where she talked about how she knows her accent's very broad,
0:21:11 > 0:21:13and she's worried about how that would come across,
0:21:13 > 0:21:15and these little bits of vulnerability.
0:21:15 > 0:21:18I find the glasses confusing, I'm not going to lie.
0:21:18 > 0:21:19Why confusing?
0:21:19 > 0:21:22Well, is it deliberate, is it like a costume?
0:21:22 > 0:21:24I think she's really professional.
0:21:24 > 0:21:28It didn't really bother me, her shutting the others down, to some extent,
0:21:28 > 0:21:29because I think on this particular task
0:21:29 > 0:21:32she rightly identified their target market.
0:21:32 > 0:21:35So when the other idea came in about the boy in the house,
0:21:35 > 0:21:37it was like, my immediate reaction was, why are we having a boy
0:21:37 > 0:21:40at the centre of this when this is a car marketed at women?
0:21:40 > 0:21:42And she, rightly I think, brought it back -
0:21:42 > 0:21:45the focus on the woman buying the car, not the boy.
0:21:45 > 0:21:48- Did they under-use Andrew, did you think, Gaby?- I really like Andrew.
0:21:48 > 0:21:51I wish he'd been listened to a bit more.
0:21:51 > 0:21:55But a night out with Michaela and Elizabeth, please!
0:21:55 > 0:21:57Oh, thanks!
0:21:57 > 0:22:00LAUGHTER
0:22:00 > 0:22:03All right, Sajan!
0:22:04 > 0:22:09- You can come too.- It's Gaby, Elizabeth, Michaela and you.
0:22:09 > 0:22:13- Thank you.- Jade has an interesting technique for visualising things.
0:22:13 > 0:22:16Yes, it was quite incredible, wasn't it?
0:22:16 > 0:22:18"I've just got to visualise things.".
0:22:18 > 0:22:20Do you have to do that all the time?!
0:22:20 > 0:22:22The best bit was when, at the end,
0:22:22 > 0:22:25one of the others said, "Turn on surround sound",
0:22:25 > 0:22:28- she was like... - LAUGHTER
0:22:28 > 0:22:31Are you unable to function, unless you can visualise...?
0:22:31 > 0:22:34If she ever does get fired, he's going to say, "You're fired,"
0:22:34 > 0:22:35and she'll go...
0:22:35 > 0:22:38LAUGHTER AND APPLAUSE
0:22:39 > 0:22:41Just sort of acting it all out!
0:22:41 > 0:22:44In the advertising world where you work with creatives,
0:22:44 > 0:22:46you must see a lot of that kind of...
0:22:46 > 0:22:48I actually, to date, haven't seen an lot of it, to be honest.
0:22:48 > 0:22:52I think it takes body language to a whole new level.
0:22:52 > 0:22:54Are you a fan of the Harrison, Gaby?
0:22:54 > 0:22:57Actually, I was quite disappointed with him this week.
0:22:57 > 0:23:00I want to see more from him, and I think he's got more to give.
0:23:00 > 0:23:03That's frustrating. I actually do talk at the screen.
0:23:03 > 0:23:06I don't know if anybody else does, but every time it's on
0:23:06 > 0:23:09I have a whole conversation with them and they can't hear me.
0:23:09 > 0:23:12And I was telling him, "Do more! Come on! A bit more, Harrison."
0:23:12 > 0:23:15He didn't hear me, funnily enough.
0:23:15 > 0:23:18Harrison certainly wouldn't be the first to pose an eyebrow raiser
0:23:18 > 0:23:20in this series of The Apprentice,
0:23:20 > 0:23:24but he certainly joined their ranks this week, and it was a belter.
0:23:26 > 0:23:28Bye, good luck.
0:23:28 > 0:23:30Gone Medieval.
0:23:30 > 0:23:32They didn't have cars then, did they?
0:23:34 > 0:23:38Unfortunately, Lord Sugar's decided not to invest in you,
0:23:38 > 0:23:40but he does have this advice for your future.
0:23:42 > 0:23:45Sajan, I think you have to take your hat off to him,
0:23:45 > 0:23:49he quit his job in HR to come and join the process
0:23:49 > 0:23:51cos he was so confident that he would do well.
0:23:51 > 0:23:54But he put himself forward as a creative genius,
0:23:54 > 0:23:58but he produced a chaotic television advert.
0:23:58 > 0:24:00What I noticed of Sajan throughout the process
0:24:00 > 0:24:03was that he's not short of coming up with ideas
0:24:03 > 0:24:06and putting things forward, which is a good thing.
0:24:06 > 0:24:08But what he would need to learn to do in business
0:24:08 > 0:24:12is to make sure that he can adapt when situations change.
0:24:13 > 0:24:17Mixed review, some nice stuff, a bit chaotic, lots of good ideas.
0:24:17 > 0:24:20Look, Lord Sugar is the reason I entered this process,
0:24:20 > 0:24:23I wanted to learn from a mentor, so I'll take his advice on board.
0:24:23 > 0:24:25Yeah. What was your business plan?
0:24:25 > 0:24:28My business plan was a photo booth business.
0:24:28 > 0:24:30However, I now run a recruitment agency.
0:24:30 > 0:24:32Lord Sugar made his decision,
0:24:32 > 0:24:35but does our panel feel it was the right one? Zaid?
0:24:35 > 0:24:38The wrong decision for me. James was really smooth in the boardroom.
0:24:38 > 0:24:42- That's what saved him. I think they should have kept you on.- Thank you.
0:24:42 > 0:24:45- Gaby?- Wrong decision.
0:24:45 > 0:24:47- It should have been James.- Katy?
0:24:47 > 0:24:50I agree with the rest of the panel. It was the wrong decision.
0:24:50 > 0:24:53I think you did adapt to a really weird new situation and did the
0:24:53 > 0:24:55best you could with that advert, and you did an all right job.
0:24:55 > 0:24:59Interesting from the panel. Time to see what the audience thinks.
0:24:59 > 0:25:01If you agree with Lord Sugar, hold up "fired".
0:25:01 > 0:25:04If you disagree, hold up "hired". Now, please.
0:25:04 > 0:25:06Oh, wow!
0:25:06 > 0:25:07Wow, look at that!
0:25:07 > 0:25:09Look at that.
0:25:09 > 0:25:11Sajan, I tell you what...
0:25:11 > 0:25:12Big mistake, Lord Sugar.
0:25:16 > 0:25:21That is as green as it gets. You are hired! Wow! It is green.
0:25:21 > 0:25:23APPLAUSE
0:25:26 > 0:25:31So, as you know, nobody leaves here, Sajan, empty-handed. Now then.
0:25:31 > 0:25:35I thought I would get you a lovely hamper.
0:25:35 > 0:25:39- Unfortunately, we let James order it and he's got you a Medieval...- Oh!
0:25:39 > 0:25:41LAUGHTER AND APPLAUSE
0:25:41 > 0:25:44A Medieval hamper. There is a turnip.
0:25:44 > 0:25:46We've got some mead, look at that.
0:25:46 > 0:25:48You've got a 1000-year-old loaf of bread.
0:25:48 > 0:25:51We've got some lovely ointments here.
0:25:51 > 0:25:54Look at this, this is goose faeces hair gel.
0:25:56 > 0:25:59You can use that, absolutely. That is made of genuine goose faeces.
0:25:59 > 0:26:01- Is it?- Yes.- Urgh!
0:26:01 > 0:26:03LAUGHTER
0:26:03 > 0:26:08This is weasel juice. Weasel juice with a hint of stoat saliva.
0:26:08 > 0:26:11"Well-known to stimulate the right hemisphere of the brain
0:26:11 > 0:26:13"to unlock creativity."
0:26:14 > 0:26:15That'll come in handy!
0:26:15 > 0:26:18Sajan, thanks for coming on the show, you've been a great sport.
0:26:18 > 0:26:20Let's have a look at your highlights.
0:26:20 > 0:26:24I smell like success and a bit of money.
0:26:24 > 0:26:25That is some serious swag.
0:26:25 > 0:26:28If anyone can sell it, Saj can sell it!
0:26:28 > 0:26:30Sajan is amazing.
0:26:30 > 0:26:34He is the nicest guy I've ever met in my life.
0:26:34 > 0:26:35Less.
0:26:35 > 0:26:38Come on, we have to get a good price!
0:26:38 > 0:26:41He's brilliant, he is absolutely hysterical.
0:26:41 > 0:26:42What's eleven times three?
0:26:42 > 0:26:45My reputation as a vegetarian has just gone down the drain.
0:26:45 > 0:26:48I absolutely love Saj.
0:26:48 > 0:26:51He never gets stressed out. He's just a blessing.
0:26:51 > 0:26:54I gave them the fruits, it's now up to them to make the juice.
0:26:54 > 0:26:56Take two! Oh!
0:26:56 > 0:26:59I mean, I can't imagine ever living without Saj again.
0:27:02 > 0:27:03Ohhh!
0:27:03 > 0:27:06Ladies and gentlemen, Sajan Shah!
0:27:06 > 0:27:08CHEERING AND APPLAUSE
0:27:10 > 0:27:13And please also thank tonight's Apprentice fans and guests,
0:27:13 > 0:27:15Zaid Al-Zaidy, Gaby Roslin, and Katy Brand.
0:27:15 > 0:27:18APPLAUSE
0:27:19 > 0:27:22Next week sees our candidates taking over a doggy day-care.
0:27:22 > 0:27:26Who's going to be best in show, and who will end up in the doghouse?
0:27:26 > 0:27:31I've organised for you to take over a doggy day-care centre.
0:27:32 > 0:27:36- Look at the little one!- Oh, he's loving it.- Are you all right, mate?
0:27:36 > 0:27:39Poo...bag. Put the two together and clean up!
0:27:39 > 0:27:40Urgh, oh, God!
0:27:40 > 0:27:43- Don't clump it in, though, we'll not get it back out! - I can't help it!
0:27:43 > 0:27:44Spin round. Yeah!
0:27:44 > 0:27:46I've just done his bottom.
0:27:46 > 0:27:48You're not having a slice of my pizza later.
0:27:48 > 0:27:51- I'm doing all the work, you're just standing there.- Do you want to swap?
0:27:51 > 0:27:54- Yes!- Andrew, can you actually physically do it?
0:27:54 > 0:27:55No, we're not able to do it.
0:27:55 > 0:27:58- We'll come from here to here. - Go! Go on.
0:27:58 > 0:28:00Oh!
0:28:00 > 0:28:01Oh, oh!
0:28:02 > 0:28:04Sit. Cry.
0:28:04 > 0:28:07Here! Massive poos! Massive poos! Loads of them!
0:28:09 > 0:28:13Join me next Wednesday at 10pm for more You're Fired. Good night.