:00:11. > :00:15.Where is your brains? That's Where is your brains? That's
:00:15. > :00:25.nonsense. It's a disgrace. The failure is down to you. You are
:00:25. > :00:35.fired, you're fired. You are also fired. You're fired.
:00:35. > :00:38.
:00:38. > :00:41.Good evening and welcome to The Good evening and welcome to The
:00:41. > :00:45.Apprentice You're Fired. We are three quarters of the
:00:45. > :00:50.Lord Sugar's search for his business partner and we will be dissecting
:00:50. > :00:52.the ingredients which led to the downfall of Bix Mix. Rarely on this
:00:52. > :01:02.show do we see candidates as about the quality of their
:01:02. > :01:08.
:01:08. > :01:10.Let's meet our panel, ready-made Let's meet our panel, ready-made
:01:10. > :01:12.Let's meet our panel, ready-made entrepreneur, Perween Warsi, comic
:01:12. > :01:14.entrepreneur, Perween Warsi, comic entrepreneur, Perween Warsi, comic
:01:14. > :01:18.Let's meet our Bob Mortimer and Lord Sugar's aide,
:01:19. > :01:23.Karren Brady. Welcome. Tonight's task of creating a new
:01:23. > :01:26.brand of biscuits led to one candidate being dipped and dunked.
:01:26. > :01:33.Zoe, I'm looking for someone to into business with and if someone
:01:33. > :01:41.can't actually perform in the business that they are in, it's not
:01:41. > :01:46.going to be able to perform with me. Zoe, you are fired. Thank you.
:01:46. > :01:56.Please welcome, Zoe Beresford. Please welcome, Zoe Beresford.
:01:56. > :02:07.
:02:07. > :02:08.How are you? Welcome, welcome, How are you? Welcome, welcome,
:02:08. > :02:12.Please welcome, Zoe welcome, loving your hair. What's
:02:12. > :02:17.your reaction? Another week, another smile really. Really happy,
:02:17. > :02:21.yeah. Do you think you came across happier than that - do you think -
:02:22. > :02:26.I'm normally a bit happier have been on this series,
:02:26. > :02:28.say. There was one smile by the way. Really? Yes, there was one
:02:29. > :02:34.smile but it was unfortunately the smile that let me know that this was
:02:34. > :02:37.the week you were going to lose the task. It was this smile here.
:02:37. > :02:47.I'm here to tell you about your next I'm here to tell you about your next
:02:47. > :02:48.
:02:48. > :02:55.task. I want you to create a new brand of biscuit. Whenever the
:02:55. > :02:58.candidate goes "Magic, that's the task for me", that's it. Drink
:02:58. > :03:01.production is my background, thought I could do it. Obviously
:03:01. > :03:07.not. Obviously over the the task, it didn't quite work out.
:03:07. > :03:11.Let's look at where it fell apart for you. Zoe, three retailers, no
:03:11. > :03:16.orders at all. Have you decision as to what scenario
:03:17. > :03:21.could be aimed at? Family, friends, loved ones, school children,
:03:21. > :03:28.anything. That's a lot of bases cover with one product. If you are
:03:28. > :03:35.trying to appeal to everyone you have gone for very feminine
:03:35. > :03:42.packaging. The only thing I'm let down by is the biscuit.
:03:42. > :03:48.We were let down by the product. Which you signed off. It's a proper
:03:48. > :03:52.old school biscuit, really wheaty, common horrible taste about it.
:03:52. > :03:58.LAUGHTER. Zoe, as team leader, you should have been in the factory.
:03:58. > :04:03.Let's talk about your taste buds. How over time the taste
:04:03. > :04:09.biscuit becomes more brackish horrible as the memory
:04:09. > :04:14.lingers. Oh! Did you initially like it or were you just being polite to
:04:14. > :04:18.the other two? I mean I'm at fault there. I should have said something,
:04:18. > :04:22.but at the end of the day think it was the best idea to go and
:04:22. > :04:26.say: actually, it's a rubbish biscuit, don't sell it or anything,
:04:26. > :04:31.because they've got to be passionate behind it and I think a badly
:04:31. > :04:33.motivated salesperson isn't your best tool. But you work in
:04:33. > :04:38.food production. As you may have hinted yourself, was the error
:04:38. > :04:42.you didn't go to the factory? Totally. I should have stuck to my
:04:42. > :04:52.guns. It was the letdown of this task, it was a bad decision. Yes,
:04:52. > :04:52.
:04:52. > :04:57.game over. That's the whole thing. OK, grand. You have experience of
:04:57. > :05:01.this, how vital is it that the product is right? That is what you
:05:01. > :05:04.are selling, the product, and I was so disappointed to see you being
:05:04. > :05:08.fired. I had really high hopes you. Thank you. So that
:05:08. > :05:11.disappointing. I think you had the gut feel, you had the instinct, you
:05:11. > :05:15.had the experience of the manufacturing, but you didn't go for
:05:15. > :05:18.it, you didn't use it and you let somebody else go, and I didn't
:05:18. > :05:25.really see the passion behind the quality because that's what
:05:25. > :05:28.people pay for. Karren, what did you think of Zoe' performance?
:05:28. > :05:32.You know I had really high hopes for You know I had really high hopes for
:05:32. > :05:35.you and by the way you really lovely tonight. I think overall, the
:05:35. > :05:39.difference I think between you and Helen, if you looked at Helen as
:05:39. > :05:42.project manager, Helen was the kind of person that when she made a
:05:42. > :05:46.decision she stuck with it and managed to take people with her.
:05:46. > :05:49.What happened in your team is it all fell apart. You wanted to go to the
:05:49. > :05:52.factory, your instinct was right, you got talked out of it. All of the
:05:53. > :05:56.various different things that you questioned, you didn't see through.
:05:57. > :06:03.I think that's how in the end the concept got confused, the product
:06:03. > :06:06.got confused, and you didn't get orders.
:06:06. > :06:09.You never questioned the very idea You never questioned the very idea
:06:09. > :06:16.of evening or night biscuits and me that's something that I can't get
:06:16. > :06:22.my head round, the idea of a biscuit as an evening item. No. That kind
:06:22. > :06:27.of - so by evening time what are you onto? Well, evening,
:06:28. > :06:32.items are your cheeses, your crisps, perhaps even a couple of lamb chops.
:06:32. > :06:34.LAUGHTER. I don't instantly think of biscuits. I thought it was
:06:34. > :06:39.strange that that passed by everyone, they bought
:06:39. > :06:44.into this idea that a biscuit could be an evening item. Chocolates
:06:44. > :06:47.maybe? Would you eat chocolates at night? But not in its biscuity
:06:47. > :06:53.format. Just the pure chocolate experience is fine, it's easy. They
:06:53. > :06:58.are too difficult for night time. OK. We are not The X Factor, we
:06:58. > :07:02.don't do a big backstory, but life hasn't been without challenges.
:07:02. > :07:07.You have had cancer. Twice. Not just once, twice. Right.
:07:07. > :07:12.you have it? I have it in the neck and the lymphatic system. Yes.
:07:12. > :07:20.age were you? 15 and 18, so that kind of took care of school and
:07:20. > :07:25.University. To a huge extent. Because throwing things in front of
:07:25. > :07:28.yourself - you saw herself through the process? I think one of the
:07:28. > :07:32.things with Zoe is you are an emotional person but it's having
:07:32. > :07:36.that backbone to cover up some of your emotions, not to allow them to
:07:36. > :07:40.come to the fore. I tell when observing the task if you
:07:40. > :07:44.were in a good mood, bad mood, if you were cheesed off, if someone had
:07:44. > :07:49.upset you, it was there written your face. Oh man, was it ever
:07:49. > :07:54.there? We knew, right. We know they put you under stress, they pile you
:07:54. > :07:59.into task after task - Indeed. it is difficult to get on with
:07:59. > :08:06.everyone. There will always be somebody you don't get on with or in
:08:06. > :08:11.your case really a number of people. You had a fantastic set of clashes.
:08:11. > :08:16.I don't care about Mandy. I've said nicely - You haven't said anything
:08:16. > :08:21.nicely. Melody is a nightmare to work with. Working with Natasha
:08:22. > :08:25.an absolute nightmare. I wish it on my worst enemy. She is
:08:25. > :08:30.everywhere, she gets can't. Can you recognise how much
:08:30. > :08:34.you wind people up? On and on. It's not unfair, you have made your
:08:34. > :08:42.and have to lie on it. Asking, asking, asking. You have sealed the
:08:42. > :08:44.job but you didn't make appointment. APPLAUSE
:08:45. > :08:53.Have we got a white flag down here Have we got a white flag down here
:08:53. > :09:01.somewhere? No, no, you should never apologise for using a phrase "she
:09:01. > :09:05.gets where dirt can't", and also you almost punched a phone. I'm telling
:09:05. > :09:09.you, why I oughta! That's the passion. That's where it has come
:09:10. > :09:12.out maybe. Maybe I should have used my passion for rallying instead.
:09:12. > :09:18.Yes, but there were clashes. Obviously in business there's
:09:19. > :09:22.to be clashes, presumably you have to handle that? In business,
:09:22. > :09:27.you are working with a team, will have some people who are very
:09:27. > :09:31.good at it, who use their initiative, who can do their job,
:09:31. > :09:34.will completely finish it, but some people are not and you just have to
:09:34. > :09:39.learn to manage people differently. Some you coach, some you mentor. You
:09:39. > :09:45.can be can be assertive. I've seen that,
:09:45. > :09:51.which is good, but when the pressure gets to you, you just blow up.
:09:51. > :09:54.process involves big personalities, people who shout and clash. Even
:09:54. > :09:57.more so than ever before because the prize is such a big prize this time,
:09:57. > :10:02.it's a partnership with Alan and �250,000. A quarter of
:10:02. > :10:05.pounds investment into a business, so it's such a huge prize. Actually,
:10:05. > :10:09.the personalities are very different. They are not
:10:09. > :10:11.want to be an employee, they are people that are
:10:11. > :10:14.that have an entrepreneurial business, that have set up a
:10:14. > :10:18.business, and I think that brought lots of very different
:10:18. > :10:21.characters, lots of quite strong, quite strategic characters,
:10:21. > :10:25.think particularly in this task you were trying to manage people that
:10:25. > :10:31.had very set thoughts. Melody, she knows what she wants, she goes and
:10:31. > :10:37.gets it. She has shown time and time again that she is ruthless in
:10:37. > :10:40.championing her own ideas, and managing that is difficult. I really
:10:40. > :10:44.warmed to Zoe because of those confrontations because it's
:10:44. > :10:48.interesting that her confrontations were always with the people that I
:10:48. > :10:51.think us as members of the would have wanted to confront. Tom
:10:51. > :11:00.is a popular candidate he had a tough week one idea of
:11:00. > :11:10.Emergency, emergency biscuit. So Emergency, emergency biscuit. So
:11:10. > :11:10.
:11:10. > :11:18.something has gone wrong, and you need, like, an emergency biscuit.
:11:18. > :11:23.Is there any emergency that would Is there any emergency that would
:11:23. > :11:29.be an emergency? 999, I've an intruder in my house. I need a
:11:29. > :11:33.biscuit. Captain Oates walks out and says "I may be gone some time but
:11:33. > :11:38.when I come back I will have a biscuit". If you've suddenly
:11:38. > :11:43.forgotten what a circle looks like, you could draw round one. What's
:11:43. > :11:48.biscuit size, yes. How great would it be, you are up to your -
:11:48. > :11:52.in snow "Oh my God, I might die, but what's this running towards me, it's
:11:52. > :11:57.a St Bernard with my biscuits ready to help me through this." Is there
:11:57. > :12:01.anything in that? There's something in thinking outside the box and then
:12:01. > :12:05.there's not being in the room at all I think sometimes with Tom. I
:12:05. > :12:10.I kind of understood the concept was trying to get at, but he does,
:12:10. > :12:14.as I think I was saying to Alan the episode, at some point now we've
:12:14. > :12:18.got to see Tom come through and let's see actually what exactly is
:12:18. > :12:22.it that you are really good at, and let's see a bit more of his
:12:22. > :12:27.character, I think. Melody is who we have to blame for possibly one of
:12:27. > :12:34.the most incredible things that I have ever seen. I present to you a
:12:34. > :12:37.new one act play, brand new to the stage, with the title
:12:37. > :12:43.I'd Love a Biccy. I definitely, definitely think that we should do a
:12:43. > :12:50.role play. This is my thing. I love communication skills.
:12:50. > :12:56.Oh God, do you want to stick a movie on tonight? Hi honey,
:12:56. > :13:03.right? Shall we see what's on TV? Leave this on, I love this. Really?
:13:03. > :13:08.I love this, I know you want to watch this. OK. They must have
:13:08. > :13:12.called a bloke with a white coat you? Do you want a Bix Mix?
:13:12. > :13:21.been craving Bix Mix all day. It's not going to be that cheesy.
:13:21. > :13:31.There we go, tear and share. because I love you - a very odd way
:13:31. > :13:31.
:13:31. > :13:34.to carry on really. That was nice. APPLAUSE
:13:34. > :13:37.It would give me great pleasure to It would give me great pleasure to
:13:37. > :13:45.perform your script tonight. Myself and Bob will take the roles of
:13:45. > :13:51.Melody and Tom within this. Bob? Oh God, do you want to stick a movie
:13:52. > :14:01.tonight? Hi honey, what have we on? Leave this on, you know I
:14:02. > :14:04.
:14:04. > :14:08.a bluey. OK. LAUGHTER. You know I love this. OK. But as long as
:14:08. > :14:18.you've got something decent to eat. Do you know what I have
:14:18. > :14:21.craving? Bix Mix all day. Yes, evening biscuit. LAUGHTER. You
:14:21. > :14:27.know, when you think about something all day and evening comes, you just
:14:27. > :14:35.can't wait to eat it. Bix Mix, mmm, brilliant. Brilliant. Hey, and
:14:35. > :14:38.don't worry, I'll snap it first and then I'll share it. Snap and share!
:14:38. > :14:43.Ah. And because I love you, I love you, you can have
:14:43. > :14:50.chocolate half. Oh actually, I'll stick to the plain one. I've had
:14:50. > :15:00.quite a lot of chocolate today. Oh, I do love you. Where was this
:15:00. > :15:05.
:15:05. > :15:10.You are kidding me, right? And then You are kidding me, right? And then
:15:10. > :15:15.did you pick up from that and go "No, in Swansea". Is that
:15:16. > :15:22.essentially what happened? Erm, Melody is the communications expert
:15:22. > :15:29.and she is an excellent, excellent sales woman. She persuades anyone
:15:29. > :15:37.and, you know, I got done. She persuaded me. It was the weirdest
:15:37. > :15:47.thing. Perween, have you ever seen pitch that involved a small one act
:15:47. > :15:52.play? I've never experienced, never heard such a stupid pitch. APPLAUSE
:15:52. > :15:56.When I first saw it, I thought the hell is going on?", I just
:15:56. > :15:59.couldn't understand that. You could see the facial expression of the
:15:59. > :16:04.buyers and traders, who were so well trained, so experienced, they
:16:04. > :16:11.what they are doing, and they sit there like - have a child's play.
:16:11. > :16:12.It's silly. When we were at Waitrose, Nick and I sitting
:16:12. > :16:19.waiting for the pitch to start, and the
:16:19. > :16:23.the look of complete and utter bewilderment, there was no
:16:23. > :16:28.introduction where they said this might show how a product might be
:16:28. > :16:30.used, they just went straight into it and everyone thought what is
:16:30. > :16:34.happening? It was ridiculous. There's only one reaction to
:16:34. > :16:37.pitch like that, which is that I will never have dealings with
:16:37. > :16:41.people ever in the few. Do you know what would have been great, if the
:16:41. > :16:45.people from the supermarkets had gone: mmm, do you know what I
:16:45. > :16:50.don't want to buy? Ah, what do you not want to buy? I don't want to
:16:50. > :16:55.anything from these people! If Melody had her way, it wouldn't
:16:55. > :17:00.be Bix Mix that we would be looking at but her own unique concept which
:17:00. > :17:05.might have gone global as always. Could we make biscuits the new
:17:05. > :17:15.popcorn? Biscuits, the new popcorn. Using biscuits as the new popcorn,
:17:15. > :17:18.
:17:18. > :17:22.so something like this: MUSIC
:17:22. > :17:28.No? I think there's a gap in the No? I think there's a gap in the
:17:28. > :17:37.market for that. Any biscuit when you bring it to a focus group
:17:37. > :17:42.make as old woman look scared, aaagh, no! I am surprised she didn't
:17:42. > :17:46.run out through the window, race down the street. It was the most
:17:46. > :17:50.petrifying thing I've ever What was it? She was completely
:17:50. > :17:52.of touch with customers. She did not understand that, she doesn't
:17:52. > :17:56.listen. She believes believes and that's what
:17:56. > :17:59.to do and she goes on and on it. I mean, I'm still, although the
:17:59. > :18:04.size of the company is big, still involved in
:18:04. > :18:08.development because I would not let any product leave the factory from
:18:08. > :18:11.my kitchen until I've tasted them to make sure I'm happy with it and if
:18:11. > :18:14.I'm not we have to start all over again. So it's so important to
:18:14. > :18:19.that. I think the interesting thing about that clip is
:18:19. > :18:22.that Melody's view is: well, what do 10 people in Swansea know? What do
:18:22. > :18:25.they know? She didn't get reaction she wanted from her
:18:25. > :18:29.product. Instead of actually realising the product doesn't work,
:18:29. > :18:32.her view was: well, the marketing, the research group they put
:18:32. > :18:36.together, what do they know? it's really important in business
:18:36. > :18:39.that you listen to the What is the point of having market
:18:39. > :18:42.research if then you say: well, not going to listen to anything you
:18:42. > :18:46.say and I'm going to go and do something that I know you don't
:18:46. > :18:51.believe in. Bob, what did you think? It's a
:18:51. > :18:54.lovely idea. I am incredibly interested in the "new popcorn"
:18:54. > :18:58.at the same time I know it's not a lump of biscuit dough
:18:58. > :19:02.marshmallow in it. If she could have seen that through, yes, that
:19:02. > :19:07.have been great. OK, now, you really shone, one of the finest
:19:07. > :19:14.things you did was back in week 7. I think it has got to be 60 is the
:19:14. > :19:19.new 30. My concept is hip, as in hip-hop, as in young, as in funny.
:19:19. > :19:23.Get your arse out, get the fashion. I like this angle. I thought we came
:19:23. > :19:29.up with this hip, which was the digital font, and then I came back
:19:30. > :19:37.and it was Vanity Fair text. Do you like that font? Yes, I do. I
:19:37. > :19:41.think you are taking all the out of it. He has produced a
:19:41. > :19:47.medicinal health feature which just looks idiotic
:19:47. > :19:52.name Hip Replacement. I think there was something in Hip Replacement. If
:19:52. > :19:56.it was hip, it could have been He designed it in the most flat way
:19:56. > :20:04.imaginable so it became Hip Replacement. Coffin Dodger
:20:04. > :20:09.- LAUGHTER. I'm not sure there's a market for Coffin Dodger
:20:09. > :20:12.magazine. That may have been little too much of a reminder for
:20:12. > :20:18.people at that stage. However, the moment of truth, we are going
:20:18. > :20:21.what Lord Sugar and your former colleagues have to say about you.
:20:21. > :20:26.Zoe made a fundamental mistake. Zoe made a fundamental mistake.
:20:26. > :20:32.Where wasn't she? She wasn't in the factory. That's what she does for
:20:32. > :20:34.day job. She has her own business making stuff. It always bothers me
:20:34. > :20:39.when people aren't able with other pee. I'm not
:20:39. > :20:43.at all. She was not very good for bringing the team together. Zoe
:20:43. > :20:46.does have strengths, however she is in this business, she does this day
:20:46. > :20:50.in day out, were her words, yet she failed to have a clear target
:20:50. > :20:56.market. I'm looking for a business partner who trusts their instincts.
:20:56. > :20:58.Zoe didn't do that. That's had to go.
:20:58. > :21:01.What's your reaction to that? What's your reaction to that?
:21:01. > :21:07.Totally agree. Totally agree. Really? Yes, I should have stuck to
:21:07. > :21:13.my guns. I think it was a particularly unique team, shall we
:21:13. > :21:16.say. Yes. And I literally tried to be all things to all men and I was
:21:16. > :21:19.always taught that if everyone wants something different, do what you
:21:19. > :21:24.want and then at least one person's happy and maybe I should have stuck
:21:24. > :21:27.to that advice. Not a bad piece of advice in this situation. Yes. In
:21:27. > :21:30.terms of starting a business, starting with something that you
:21:30. > :21:35.believe in, you are passionate about, your company began in your
:21:35. > :21:40.kitchen, am I right? with half a dozen samosas, the
:21:40. > :21:45.investment of �2.50. It wasn't bad. So when I was looking at the
:21:45. > :21:49.supermarkets and saw one supermarket having some samosas, it gave me the
:21:49. > :21:55.idea that there was - the people were ready to eat Indian food but I
:21:55. > :21:59.was so appalled with the quality of samosas in those days that it was a
:21:59. > :22:02.bit of mashed potatoes and carrot shoved in a pastry, I thought how
:22:02. > :22:06.embarrassing. This is not Indian food. Indian good is
:22:06. > :22:09.delicious, so I went after it the way I did it was testing
:22:09. > :22:13.market first. So I sold it to a takeaway, just to see how it would
:22:13. > :22:18.sell. Once I was more confident that my products were the right products
:22:18. > :22:23.for the market then I started pitching to supermarkets. When I
:22:23. > :22:33.pitched to Asda, the company I supply to, I was still at home.
:22:33. > :22:35.
:22:35. > :22:38.From �2.50. What's the turnover now? 70 million. OK. APPLAUSE
:22:38. > :22:42.The people we are looking for in The people we are looking for in
:22:42. > :22:44.this process, for example, and for the next series on, you have
:22:44. > :22:47.said they are slightly because of the nature of the prize?
:22:47. > :22:51.I think the candidates that Alan is looking for this time are people
:22:51. > :22:53.that can sit opposite him table, that have a passion, a
:22:53. > :22:56.commitment, have a business idea he is going to give them a quarter
:22:56. > :23:00.of a million pounds to turn that into a reality. Actually, I
:23:00. > :23:04.even more exciting than a quarter of a million pounds is having him
:23:04. > :23:08.your partner. He will give you the guidance, the honesty, and he will
:23:08. > :23:12.certainly give you the respect to step up to the plate and deliver
:23:12. > :23:17.something. And for the next series, the deadline is? Well actually very
:23:17. > :23:21.close now. The closing date for new candidates is this Sunday. So anyone
:23:21. > :23:26.at home who is thinking "This is easy, I can do better than that",
:23:26. > :23:31.come and have a go. I would strongly encourage anyone to apply because I
:23:31. > :23:36.was that person. I sat there, week after week, after week, going "What
:23:36. > :23:41.are these idiots doing, all running round, not having a clue?" That was
:23:41. > :23:45.me. Was it a good boot camp, as it were, to learn different roles
:23:45. > :23:48.business? Yes, it was a fantastic experience and one that only a
:23:48. > :23:53.handful of people have ever got would strongly encourage anyone to
:23:53. > :23:58.apply. OK. We will give details the end of the show on how to apply.
:23:58. > :24:07.Now we move to the winning team. fantastic week for Helen but Jedi
:24:07. > :24:15.Jim was the one. His global ideas for his Special Stars biscuits.
:24:15. > :24:19.You. You got a bit carried away, Jim. We envisaged a special
:24:19. > :24:23.marketing approach. TV You are talking about 20,
:24:23. > :24:27.million of promotion. Whatever is current in terms of movies with
:24:27. > :24:31.at the moment. Jim had an unlimited budget, links with films and film
:24:31. > :24:41.stars. The likes of Harry Potter, the stars and the wizard and
:24:41. > :24:41.
:24:41. > :24:48.wand and the which had arid's hat. - wizard. Jim, you get the BBIW award,
:24:48. > :24:54.the Biggest Bull In The World award. I stand by that.
:24:54. > :24:58.That was a little on the cheeky That was a little on the cheeky
:24:58. > :25:05.side, wasn't it? Well, there were boundaries and then there's pushing
:25:05. > :25:08.the boundaries. I was listening to him in amaze.. It was like: yes, you
:25:09. > :25:12.like that film? Yes, we can do that. You don't like the chocolate?
:25:12. > :25:16.will change it, change anything you like. He was on a roll, put it that
:25:16. > :25:20.way. But actually it wasn't his bull, as Alan called it, that got
:25:20. > :25:23.them the order. It's a great concept, a really good concept,
:25:23. > :25:31.I think what people really don't understand about the process is they
:25:31. > :25:39.have two days to make brand, package and sell a product like that and for
:25:39. > :25:44.two days of work that amount of sales is very good. And it is slick
:25:44. > :25:48.and polished. Yes, and they do taste good. I know they are in
:25:48. > :25:53.prototype, but they taste good, the chocolate quality was good and
:25:53. > :25:57.interestingly they listened to the market research. All the kids said:
:25:57. > :26:05.flapjacks. Helen said: that's we are going with. So let's hear
:26:05. > :26:10.with some of the fans of Wimbledon, which candidates they are backing.
:26:10. > :26:14.For men, I like Jim, I love accent. A good talker. The
:26:14. > :26:19.his nickname is Jedi Jim is really apt. I think he is really
:26:19. > :26:23.hope he wins? I like Tom. He knows what's going on. Helen. Helen is
:26:23. > :26:29.my favourite. Favourite of mine is Melody. A little too full of
:26:29. > :26:38.herself. Quite annoying and whiny. You're fired! You're fired. You
:26:38. > :26:43.We found the dorkiest tennis fans. We found the dorkiest tennis fans.
:26:43. > :26:47.Andy Murray by the way mentioned it on his blog. Thank you very much,
:26:47. > :26:53.Andy, saying he got back late one night and watched it. A bit of a
:26:53. > :26:57.shock as they used Wandsworth tip, which my old department used to
:26:57. > :27:04.overlook. Happy memories for you, Andy. Apparently he is hooked now.
:27:04. > :27:12.Focus, Andy. Time for the vote. Perween, do you think Lord Sugar was
:27:12. > :27:16.right to fire Zoe? Yes, I think so. Bob? No, I think he should have
:27:16. > :27:23.fired Tom. He was right and I think you know it Zoe, don't you, but good
:27:23. > :27:32.luck for the future. Thank you. AUDIENCE: Ah.
:27:32. > :27:36.An ah before the vote. OK, red for fired and green for hired. It's
:27:36. > :27:46.close one. In fact I'm going to give it to you and say you are hired.
:27:46. > :27:46.
:27:46. > :27:49.Every week we present the candidates Every week we present the candidates
:27:49. > :27:52.with a gift and something to some work they have done
:27:52. > :27:55.sometimes to reflect a possible opportunity that they have missed.
:27:55. > :28:00.This is definitely the latter. This is something that I think actually
:28:00. > :28:10.could work. It is the first and only and possibly will remain the only
:28:10. > :28:11.
:28:11. > :28:14.copy of the magazine Coffin Dodger". APPLAUSE
:28:14. > :28:18.They have done a bit of work on it. They have done a bit of work on it.
:28:18. > :28:23.It features articles like "No that's not the phone, that's the
:28:23. > :28:28.channel changer", and "How to remember the name of that nice lady
:28:28. > :28:38.from the health centre", so that is yours to take away as a memory of
:28:38. > :28:39.
:28:39. > :28:42.our process. That's for you. Zoe, you got all the way
:28:42. > :28:50.through to week 9, you've done very, very well, let's look at
:28:50. > :28:55.Ambition is just something I was Ambition is just something I was
:28:55. > :29:03.born with. Come on, it's that angel on your shoulder going: eat me, eat
:29:03. > :29:07.me. I thrive under pressure.
:29:07. > :29:12.Well done, do you want some sweets? Well done, do you want some sweets?
:29:12. > :29:22.Being cheeky, young man, your mother would be very disappointed. Oh my
:29:22. > :29:23.
:29:23. > :29:28.God! That was really good. Does my bum look big in this? Oh, hello.
:29:28. > :29:34.Ladies and gentlemen, Zoe Beresford. Ladies and gentlemen, Zoe Beresford.
:29:34. > :29:35.Ladies and gentlemen, Zoe Beresford. That is all for tonight. Thanks to
:29:35. > :29:37.That is all for tonight. Thanks to That is all for tonight. Thanks to
:29:37. > :29:39.Ladies and gentlemen, all my guests. Zoe will be on BBC
:29:39. > :29:46.Breakfast tomorrow morning and if you want to take part in the next
:29:46. > :29:50.series, go to our website. You will find details of how to apply. The
:29:50. > :29:53.deadline is this Sunday coming, Sunday 3rd July so if you have
:29:53. > :29:56.great business idea for Lord you only have a few days to get your
:29:56. > :30:03.application in. There's a quarter of a million pounds investment at
:30:03. > :30:06.stake. Next week's task is all about selling and re-investing
:30:07. > :30:10.I expect you to sell that stuff and I expect you to sell that stuff and
:30:11. > :30:15.smell the bestseller, buy some more and just keep going. First umbrella
:30:15. > :30:19.sold for �10, folks. Stop being such an angry person today.
:30:19. > :30:22.just telling you how I feel. Stop embarrassing yourself. Is it