Episode 3

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:00:19. > :00:26.This is my boardroom. This is my money. The product sucks, you

:00:26. > :00:36.screwed it up, who is a waste of space. You're Fired, You're Fired,

:00:36. > :00:39.

:00:39. > :00:41.Good evening and welcome to The Apprentice You're Fired. As 14

:00:41. > :00:44.candidates continued the fight for a �250k business partnership with

:00:44. > :00:54.Lord Sugar, we'll be examining the ingredients needed to triumph in

:00:54. > :01:02.tonight's task and meeting the one who failed to cut the mustard. This

:01:02. > :01:09.week we also learn the flat out weirdest way to end a conversation.

:01:09. > :01:15.The chutney makers woken. I am going to do that all week. I'm

:01:15. > :01:21.not paying for this, the chutney maker has spoken. Joining us, we

:01:22. > :01:27.have a potent mix to suit every taste, Reggae Reggae Sauce maker,

:01:27. > :01:34.Levi Roots and most twisted lieutenants, Claude Littner and

:01:34. > :01:39.Jenny Eclair. Welcome to You're Fired. Tonight's task of creating a

:01:39. > :01:43.new condiment was a recipe for disaster for one candidate. I have

:01:43. > :01:50.to use a instinctive gut feeling whether the candidate's going to

:01:50. > :01:56.hack it. It is with regret, but I got to say to you, Micheal, You're

:01:56. > :02:06.Fired. Thank you for the opportunity Lord Sugar.

:02:06. > :02:15.

:02:15. > :02:20.Micheal, Micheal, Micheal, I would tend to describe this situation as

:02:20. > :02:25.Micheal we hardly knew it. Because, you were the first two weeks you

:02:25. > :02:30.were in the winning team, and the ust, the first time you're in the

:02:30. > :02:34.team you're out. It was brief, mercurial trip through The

:02:34. > :02:38.Apprentice for you, are you disappointed? Being fired, it is

:02:38. > :02:41.disappointing, so yeah, I was disappointed to be fair. There's no

:02:41. > :02:47.other way of answering that question. Did you think it was

:02:47. > :02:51.going to be you? No to be honest, I thought it may be Ricky, due to the

:02:52. > :02:56.manufacturing side of it. But, the reason it was me, I don't think I

:02:56. > :03:05.fought my corner well enough in the boardroom. We're going to go

:03:05. > :03:10.through all the issues. Who's the waste of space in this group?

:03:10. > :03:17.blame would fall on Micheal. Do you think you are aout of depth No, all

:03:17. > :03:25.we got to do is sell 80 bolt, so it should be plain sailing. You only

:03:25. > :03:28.sold 53 units. I wouldn't want to take this for �1.95. He's made the

:03:28. > :03:34.call. Micheal didn't pull his weight. I will lead the pitch in

:03:34. > :03:42.this one. I feel left out, but as long as we sell, that's the main

:03:42. > :03:47.thing. We're left with 23 bottles. What. I don't know what you were

:03:47. > :03:53.doing. You solid rubbish figures, I'd be embarrassed. We solid

:03:53. > :04:01.everything, wicked how did you do that.

:04:01. > :04:06.APPLAUSE. Genuinely, very sweet thing to do. Good for you, we

:04:06. > :04:12.thought it was really tough. But well done you. Very sweet. Was it a

:04:12. > :04:18.tough, long day, traipseing with those bottles. Were people just not

:04:18. > :04:22.doing it? It was the unit cost, the margins weren't in for trade prices.

:04:22. > :04:27.Should you have gone for the �1.95. That was the first appointment of

:04:27. > :04:32.the day. To go in there, and sell all your stock, at a low price, to

:04:32. > :04:38.start off with, was in my eyes, we had so many more appointments to go

:04:38. > :04:42.in, that's why I didn't sort of tend to sell them right off the

:04:42. > :04:47.first start. It would have come back to us, why did you sell all

:04:47. > :04:54.the products at a lower cost immediately. You were doomed from

:04:54. > :05:00.the start. You solid God knows how many bottles of sauce. Where were

:05:00. > :05:05.they going wrong? Marketing, I think, there wasn't enough

:05:05. > :05:15.marketing, it has to be about the branding. Getting the spelling of

:05:15. > :05:22.That's bad. We will probably return to that. Why there any pepper, it

:05:22. > :05:28.is a tomato sauce. I think there's pepper and chilli. It does make it

:05:28. > :05:33.look like a pasta sauce? You can put it in pasta. Wow, full of menu

:05:33. > :05:38.ideas now aren't you! The branding is very important. And to have a

:05:38. > :05:43.sweet pepper on the front, you're saying it's a hot pepper sauce, but

:05:43. > :05:46.that's a sweet pepper, so you're sending the wrong messages to

:05:46. > :05:54.people. You can sell nonsense to punters who don't know, but the

:05:54. > :05:58.trade aren't going to fall? Micheal case, he can do that.

:05:58. > :06:02.Jenny? It was Michael Copp, Micheal not much cop. You were best out of

:06:02. > :06:10.it, I don't think you were enjoying yourself. I think you were lucky to

:06:10. > :06:20.sell any of it. Sometimes, maybe, getting the taste right for a sauce

:06:20. > :06:27.is quite important. Only for people who got tastebuds. Bellissimo with

:06:27. > :06:31.one "L" well,.: Genius.

:06:31. > :06:35.Claude Claude, you are a trouble shooter, how would you cut through

:06:35. > :06:39.this? Everything was wrong, the Wolves wrong, the margins were

:06:39. > :06:48.wrong, techniques of selling were wrong. I struggle to find anything

:06:48. > :06:52.that you did right really, but, it wasn't just you, it was everybody

:06:52. > :07:00.on the team. I was worried from the very first moment we saw you on the

:07:00. > :07:10.boardroom. Back in week one, this was before the task. Is everything

:07:10. > :07:10.

:07:10. > :07:20.clear? Yes. Lord Sugar. You're not nervous are you? Not at all.

:07:20. > :07:21.

:07:22. > :07:25.you sure! I'm looking at you now, you've excellent pore control?

:07:25. > :07:31.was genuinely coming down with the flu. And that's why I was quieter

:07:31. > :07:37.in the first two weeks. I thought that, when I saw you, he looks

:07:37. > :07:42.poorly. I'm so glad it was that. It is such a great excuse. That's, you

:07:43. > :07:47.did, you looked poorly. What flu was it? Gastric flu.

:07:47. > :07:51.I'm loving the noise off the audience. At the end of the day, it

:07:51. > :07:58.is a massive opportunity and I didn't realise I was coming down

:07:58. > :08:03.with something, I was wondering, why am I sweating so much, I wasn't

:08:03. > :08:08.nefbous, but not that nervous, sweating-wise, and the next day I

:08:08. > :08:13.realised, I thought not too well. First impression in this situation.

:08:13. > :08:19.I thought he was playing the part of just trying to disappear in the

:08:19. > :08:29.background. At first he didn't say much. I was wondering is on the

:08:29. > :08:36.show or not. But then he came alive when he got fired. It is all about

:08:36. > :08:40.timing. The sweats wasn't due to the sauce. Our first view of you,

:08:40. > :08:45.is in the audition stage of it all. And you're very different character

:08:45. > :08:53.at that stage. It was, we wouldn't describe you dynamic for what we

:08:53. > :09:00.saw of you, but on the audition, you're firing on all sill linders.

:09:00. > :09:06.The apprentice is me, when he sees me, it is like he won't be able to

:09:06. > :09:11.take his eye off me, it will remind him of me at his sage. Me and Lord

:09:11. > :09:21.Sugar have the same mind set. I make money, I've naturally got this

:09:21. > :09:23.

:09:23. > :09:29.gut instinct and get up and go, and I'm the real McCoy. Which is great.

:09:29. > :09:34.It is probably the cruel irony of the show that you went, my gut, my

:09:34. > :09:39.gut instinct N my gut, and my gut saleman and it was the gut that let

:09:39. > :09:43.you down when you finally got here. Tell us, you left school at 15, did

:09:43. > :09:49.you go in the business you're in now? I done a little bit of work in

:09:49. > :09:55.between, and started up my company. What company is it? We, sell and

:09:55. > :10:02.design kitchen and bedroom furniture. Wow, bathrooms as well?

:10:02. > :10:09.Not yet. I got this thing for bathrooms, it is like a riot shield,

:10:09. > :10:13.and it stops the splashing. We can have a chat, we can bring it to

:10:13. > :10:18.market. Claude, anything to be taken from this? You clearly are a

:10:18. > :10:21.nice guy, but I didn't think you were tough enough. In order to be

:10:21. > :10:25.with Lord Sugar or any business, you have to be tough and I didn't

:10:25. > :10:28.get the sense you were walking the walk, you were talking the talk,

:10:28. > :10:34.and I didn't get the feeling of toughness about you. I think you've

:10:34. > :10:41.had a lucky escape, leaving the prose, because had you made it to

:10:41. > :10:47.end and got with Lord Sugar you'd have soon found it unbarable.

:10:47. > :10:51.I wasn't tough enough I agree. Under, being in this situation like

:10:51. > :10:55.The Apprentice, is extremely intense. I didn't fight my corner

:10:55. > :10:59.well enough. I should have been a lot more tougher. It might not have

:10:59. > :11:02.been you. It was time for the one that got away. Ricky was in charge

:11:02. > :11:08.of the factory and loved the challenge but nearly came a cropper

:11:08. > :11:13.when it came to take stock. looks to me the production is all

:11:13. > :11:17.screwed up, one batch gets messed up because there's not the correct

:11:17. > :11:23.ingredients. Two times 20, tick, tick. Something wrong with it,

:11:23. > :11:30.something is not right, something is missing. He said he ticked

:11:30. > :11:34.everything off. It is mot pouring, unbelieveable. I sat there and my

:11:35. > :11:41.heart dropped in my hands. failure of this task was absolutely

:11:41. > :11:46.down to the factory, not enough was produced. You don't know pressure,

:11:46. > :11:56.until his finger points you in the face. He proper had me for a minute.

:11:56. > :12:07.

:12:07. > :12:12.I have to say to you, Micheal, It is my favourite piece of spin of

:12:12. > :12:18.the week, which "I made as many as we solid. If I made more than that,

:12:18. > :12:22.then they would have gone to waste, therefore I was some incredibly ESP

:12:22. > :12:27.way knew exactly how many to make. When we screwed up that batch, that

:12:27. > :12:33.was God telling us that we only needed so many bottles of stuff" he

:12:33. > :12:37.can talk his way out of a corner. think so, and he overplayed his

:12:37. > :12:42.hand to a great extent and almost came under the spotlight of Lord

:12:42. > :12:51.Sugar, but fortunatelyly he ganged up on you and you were the fall buy.

:12:51. > :12:57.The boys show off, don't they? During the process and when the

:12:57. > :13:03.light shows on them it wasn't me they say. If they had made more,

:13:03. > :13:11.they couldn't have solid them so expensively, am I right. The unit

:13:12. > :13:16.cost is �1.17 a bolt. But that's ludicrous. It is, especially if

:13:16. > :13:22.you're going for a trade part of the business. It was absolutely the

:13:22. > :13:29.wrong thing to go for. The other thing was 65 pence, so they really

:13:29. > :13:34.screwed up. Ricky,about,about, at one time he said "employ somebody

:13:34. > :13:41.that makes people happen". You should have saids yeah makes sauce

:13:41. > :13:46.map, that would be cool". Nobody told me you had to make as many as

:13:46. > :13:50.possible, why do you need to be told that. No, we're selective here

:13:50. > :13:57.in the Bellissimo co-operation, only a tiny although of them. Katie

:13:57. > :14:03.led the boys' team, although Adam doesn't know how she got that in

:14:03. > :14:09.her head. I'd like to put myself up for product manager. It is a lot to

:14:09. > :14:16.take on. All right. We're behind you 100%. She's got a good team of

:14:16. > :14:22.lads looking after her all the time. Are you OK Katie, do you need a

:14:22. > :14:27.hand with anything. Do you need a hand with anything. No thank you.

:14:27. > :14:32.Do you need me for anything, are you all right. Yeah, thank you.

:14:32. > :14:38.Jenny if I can come directly to you on this question, how would you

:14:38. > :14:43.have found Adam's may have your in this situation? I don't think he

:14:43. > :14:49.would have lasted the day. I find him really offensive, actually,

:14:49. > :14:53.because he is so unreconstructed. She asked for it as well, because

:14:53. > :14:58.she said about men being manipulated, which made me

:14:58. > :15:05.suspicious of her, I don't like women who can cause their youth and

:15:05. > :15:10.beauty, because it won't last anyway, and it's really, it is

:15:10. > :15:19.underestimating men, and treating them acid yots. That's dodgy and

:15:19. > :15:26.weird, and his patronising, oh it was odd. Him taking credit for the

:15:26. > :15:31.triumph and creation of the sauces. That misfired? The whole thing

:15:31. > :15:38.misfired because his tone was wrong. I'm not sure what he contributed to

:15:38. > :15:43.the exercise. He found the spoon. The missing spoon. So he sold well

:15:44. > :15:48.when he wasn't going "hello darling, how are you, sha shopping heavy is

:15:48. > :15:55.it." Your husband will appreciate if you cook him something with this.

:15:55. > :15:59.How did you find him? Annoying, I don't think he contributeed mch to

:15:59. > :16:03.this task. We can delay this no longer. We have to show you what

:16:03. > :16:07.Lord Sugar and former colleagues had to say about you. Micheal, on

:16:07. > :16:13.this particular task was put in charge of the subteam leader this

:16:13. > :16:17.sales and hardly sold anything. is a nice guy, but this prose is

:16:17. > :16:23.about winning, he is the weakest. He is dead weight, not contributed.

:16:23. > :16:28.We forget he is around, no-one sees him, nobody hears much. He didn't

:16:28. > :16:32.have the belief to make the big decisions. I believe Micheal was

:16:32. > :16:38.out of his depth, looked to others to make decisions, not a person

:16:38. > :16:47.that I could go into business with, and that regretfully why Micheal

:16:47. > :16:52.had to go. You didn't win the show, but you're winning the character

:16:52. > :16:56.battle well. Disappointed though I presume? I did actually go there to

:16:56. > :17:01.be a business partner with Lord Sugar, it is a massive opportunity

:17:01. > :17:06.T can open so many doors. I'm a down to earth guy, I say it how it

:17:06. > :17:09.is, I don't put spins on things or anything like that. I'm not used to

:17:09. > :17:14.that, so trying to get the political side of it. I run my

:17:15. > :17:21.company, I tell people what to do, I'm the chaef, the rest of the

:17:21. > :17:26.people are Indians. Now you're fighting with lots of other chiefs.

:17:26. > :17:31.How many Indians do you have at the moment? Six teams of fiters and

:17:31. > :17:35.sales teams. Not a bad little tribe you have for yourself there?

:17:35. > :17:43.would want to see the hat I wear at work, it is all right with the

:17:43. > :17:49.feathers in it. It is good. Levi, I'm not going to guess how much

:17:49. > :17:54.your sauce company is worth. You're doing exceptionally well. It is a

:17:54. > :17:58.hard market to break into it? There's a lot to be said from

:17:58. > :18:04.branding. I don't think people are buying my sauce because of the

:18:04. > :18:09.sauce. I really believe it is the strong branding it represents.

:18:09. > :18:19.Have you tried, you tried other parts. We're a licensing company,

:18:19. > :18:24.so we will have to look at licensee that wants, this merger with a

:18:24. > :18:29.famous high street and chicken store, and which I think is

:18:29. > :18:34.fantastic, that they're coming to us, because they want to be cool

:18:34. > :18:39.because we are a cool brand. APPLAUSE. Thank you very much Lord

:18:39. > :18:49.have Mersey. I got to say, I spent a lot of money in that chicken shop

:18:49. > :18:49.

:18:50. > :18:55.over the years, now they're paying It is also, the decade of division

:18:55. > :18:59.in the southern states of America, to see a federal general comeing to

:18:59. > :19:04.a Jamaican man and doing business together there's something positive

:19:04. > :19:09.about that. Let's take a moment to speak to Claude, the first time

:19:09. > :19:17.you've been with us, it gives us a point to relive the penetrateing

:19:17. > :19:24.encounters with former candidates. I'm Stewart Bags, the brand, what

:19:24. > :19:28.are you talking about. You have no idea. Apology is no good. How did

:19:28. > :19:35.it go? Good luck. You look like a quitter, you don't know where

:19:35. > :19:45.you're going, or what you're doing. I will rip you to shreds. You are

:19:45. > :19:47.

:19:47. > :19:52.not a big fish, you are not a big fish, you're not even a fish.

:19:52. > :19:57.don't even want you, but do you have to be that mean? I think so,

:19:57. > :20:00.yes. The fact of the matter is and increasingly, this is a significant

:20:00. > :20:04.investment Lord Sugar's making and the economy is difficult, it is

:20:04. > :20:08.hard to raise money, banks aren't lending so the opportunity of

:20:08. > :20:12.somebody getting �250,000 is life- changing, business-changing and

:20:12. > :20:16.therefore, if you want a quick result, a fast-track to get that

:20:16. > :20:21.money, you got to go through some pain. So I think, when people meet

:20:21. > :20:24.me or go through the process, all through the process, they're

:20:24. > :20:29.learning and go through times they don't find comfortable. That's a

:20:29. > :20:35.small price to pay for the prize at the end of the �250,000. What was

:20:35. > :20:41.it like when you started working with Lord Sugar? Terrible. I, even

:20:41. > :20:45.now, I'm institute tering my words. No the truth is that, if Lord Sugar

:20:45. > :20:49.gives you a job to do, and you do it well, there's no fineer

:20:49. > :20:56.opportunity. If you do it badly, then you are in big trouble. You've

:20:56. > :20:59.got to be straight, honest with him, reliable, conscientious, he

:20:59. > :21:03.forgives mistakes, but not going to forgive lying or cheating or

:21:03. > :21:11.anything like that. That's not part of the agenda. Have you made any

:21:11. > :21:17.mistakes? I permly have not. - personally have not Now to your

:21:17. > :21:27.winning team. They didn't go with the first recipe. I tasteed the

:21:27. > :21:29.

:21:29. > :21:35.product. And immediately goocked, - Googleed the nearest Accident and

:21:35. > :21:42.Emergency hospital. To be in the same room, you would be in danger.

:21:42. > :21:52.It is like burning, in temperature. Don't, you will blow your head off,

:21:52. > :22:22.

:22:22. > :22:27.OK, I think we should taste this stuff. This is on a delightful

:22:27. > :22:31.cracker there, if you could pass them down. We've seen this. This is

:22:31. > :22:39.the actual pot and that's there, Bellissimo, we've handed out some

:22:39. > :22:48.to our audience here. Hands up if you've had a taste there. Fantastic.

:22:48. > :22:58.First up, let's try the Bellissimo which is the red sauce. Try that.

:22:58. > :23:12.

:23:12. > :23:17.Now I haven't been given anything, Second one. This is the InFusion

:23:17. > :23:27.pineapple chutney. Let me find a different finger which has the

:23:27. > :23:30.

:23:30. > :23:37.You could go on a journey with that one, don't you. A long journey to

:23:37. > :23:44.the toilet. New things emerging. You've a red and green in front of

:23:44. > :23:51.you. This is Ready Steady Cook we're doing here. Hold up hireed if

:23:51. > :24:00.if you want the chutney, and fired, which unfortunately is you, if you

:24:00. > :24:06.like Micheal's team sauce. Oh, murmur, that is close, I'm going

:24:06. > :24:16.for hireed. The chutney is just about the winner there.

:24:16. > :24:23.

:24:23. > :24:29.But that's 51/ 49. Oh, like a mule kicking you in had the nuts.

:24:29. > :24:33.has removed all the enamel from my teeth. We have 13 candidates left

:24:33. > :24:43.in the race for investment. The only person that can tell us what

:24:43. > :24:44.

:24:44. > :24:48.that is like, working with Lord Sugar, is Tom Pellereau. Hello Tom.

:24:48. > :24:51.Let's take a look at our favourite moments of your time on the

:24:51. > :25:01.apprentice. Do you think you have the ability to think in a different

:25:01. > :25:18.

:25:18. > :25:28.And one of Tom's greatest moment which it turns out didn't go to

:25:28. > :25:29.

:25:29. > :25:36.waste. Emergency biscuits. So something's gone wrong, and you

:25:36. > :25:41.need an emergency biscuit. OK, lead balloon. See last year you became

:25:41. > :25:49.Lord Sugar's business partner. What have you been up to since then?

:25:49. > :25:54.I've been living The Apprentice. You came one a curveed nail file,

:25:54. > :25:58.no I've put that in a range, and launched that in leading retailers.

:25:58. > :26:04.There's an emergency file which is part of the range, which is for the

:26:04. > :26:07.nail emergencies, which, I'd so many people contacted me about the

:26:07. > :26:12.emergency biscuit and it seemed pertinent. And it's selling

:26:12. > :26:17.incredibly well. Last week was the top selling beauty accessory for

:26:17. > :26:21.the big retailers. It is a dream come through. I'm looking at these

:26:21. > :26:27.candidates fighting for the opportunity, and it is really,

:26:27. > :26:29.really worth trying to get. What have you learnt, obviously than the

:26:29. > :26:33.financial assistance, what have you learnt? Very good question. I

:26:33. > :26:38.learnt a lot from Claude over there, in terms of one, following through

:26:38. > :26:42.on things. I kind of it tendency to come up with ideas but not

:26:42. > :26:46.necessarily make those in a range. That's one thing certainly. Second,

:26:46. > :26:51.belief in my ideas. So you saw that from the emergency

:26:51. > :26:54.biscuit, a number of times where if I'd made my voice heard we would

:26:55. > :27:03.have won. So that's very helpful for me personally as well.

:27:03. > :27:13.Following through is a good thing, unless you've got ghast strck flu.

:27:13. > :27:17.

:27:17. > :27:23.And what's next? This is the first part of the range. And I said on

:27:23. > :27:33.the show I'd like to compete with Dyson one day, so maybe this will

:27:33. > :27:34.

:27:34. > :27:40.be the Dyson of the beauty industry, this as the first thing. Thank you.

:27:40. > :27:47.OK, returning to our friend Micheal. It is time for the vote. Levi, do

:27:47. > :27:53.you think Lord Sugar was right to fire Micheal? Yes. You hid a lot.

:27:53. > :27:57.And as an entrepreneur you have to be out there and state your case.

:27:57. > :28:02.Hiding you cannot do in business. You were guilty and that's why Lord

:28:02. > :28:06.Sugar fired you. It was the right decision, but I think there was

:28:06. > :28:10.mitigating circumstances and being ill was a disaster for you. I think

:28:10. > :28:14.that Katie's the one who got away with it in my view, and perhaps

:28:15. > :28:18.Alan could have given you one more roll of the dice, to see if you

:28:18. > :28:24.were as good as you make out. I personally think it was maybe

:28:24. > :28:29.premature to get rid of you. OK, well turn to the audience. Hold

:28:29. > :28:35.up the red card if you think he should be fired and green if you

:28:35. > :28:44.think he should have been hireed. Again, very difficult. I have to

:28:44. > :28:50.say it is probably 60/ 40 fired. But, well you voted. Turn around

:28:50. > :28:56.now and complain. It's your vote. You won't be Lord Sugar's business

:28:56. > :29:01.partner, but you won't leave empty hard r handed. If you find yourself

:29:02. > :29:08.in the situation that your tummy is jipy, the one thing you would need

:29:08. > :29:18.is a monogramed hanky that says Micheal, to dab at your brow. Thank

:29:18. > :29:19.

:29:19. > :29:26.you very much. Thank you. Three weeks we had,

:29:26. > :29:33.Micheal to collect your highlights. I'm very successful businessman.

:29:33. > :29:40.I'm street-wise and business Saphy. I love making money.

:29:40. > :29:46.So you were a genius. Yes. I aim high and achieve high. What about