:00:53. > :01:03.This is my boardroom. This is my money. The product sucks. Who's the
:01:03. > :01:12.
:01:12. > :01:17.waste of space? You're fired! Good evening and welcome to The
:01:17. > :01:22.Apprentice: You're Fired. It's a week four in Lord Sugar's search
:01:22. > :01:25.for his new business partner. And we are here to rake over the leaves
:01:25. > :01:28.after tonight's task and meet the one who's sold short. This week was
:01:28. > :01:32.all about taking something old and well worn and giving it an
:01:32. > :01:35.unexpected twist, like this. There is a well-known expression, don't
:01:35. > :01:40.look a gift horse in the eye. A well-known expression because if
:01:40. > :01:43.you are looking it in the eye, how can you look it in the mouth?
:01:43. > :01:45.ever, we've an insightful panel in the form of Lord Sugar's aide, Nick
:01:46. > :01:54.Hewer, interior design guru Kelly Hoppen and comedian Sean Lock.
:01:54. > :02:01.Turning second-hand junk into must- have gems left one candidate on the
:02:01. > :02:05.shelf. Jane, you've been in the losing team three times out of four
:02:05. > :02:09.weeks. And nothing I have seen yet tells
:02:09. > :02:19.me that you are this great business person. So on that basis, Jane,
:02:19. > :02:39.
:02:39. > :02:43.How are you? Good. Good to have you here. I didn't see that coming and,
:02:43. > :02:47.judging by your reaction in the taxi at the time, neither did you.
:02:47. > :02:52.Shocked by it? I wasn't. I actually did see it coming from the
:02:52. > :03:00.boardroom, I did see he wanted to bring me back in. It was kind of
:03:00. > :03:06.mixed emotions. I wanted to go home and I wanted to win and... It was a
:03:06. > :03:10.mixture of everything. I think when I was fired and I got into the taxi
:03:10. > :03:18.I was, like, aaah! We can unpick a lot of that. First, let's take a
:03:18. > :03:22.Jane, you are the business woman here and you've sold 10 quid's
:03:22. > :03:26.worth of stuff. I did find, Jane, that your sales technique went
:03:26. > :03:29.between being a bit desperate and a bit aggressive. It's not a hugely
:03:29. > :03:38.easy sale. We are literally only here for today. Really funky stuff
:03:38. > :03:43.- look. You have to be quite pushy and try to convince them. What
:03:43. > :03:46.about a chair? No. Are you sure? Jane, you and your husband have a
:03:46. > :03:49.very substantial business. It's very, very good. So some of your
:03:49. > :03:56.colleagues in the house may be in awe of you. They might feel that
:03:56. > :03:59.about you. I don't because I ain't seen anything. Do you think that
:03:59. > :04:03.you're desperate sales technique was because you were selling shite?
:04:03. > :04:09.A large part of it. That wicker chair with stuff just painted onto
:04:09. > :04:14.it, no one would buy that. really funny, I actually can't sell
:04:14. > :04:17.something that I'm not passionate about. Are you telling me that the
:04:17. > :04:21.stuff that was taken from skips and dead people's houses, that you
:04:21. > :04:25.couldn't get behind that? I felt guilty. I was kind of going, I'm
:04:25. > :04:28.looking for money from people for this. But anyway, no, I just... I
:04:28. > :04:33.spent the majority of the day out into the street trying to get
:04:33. > :04:36.people in. But it's an easy rod with which to
:04:36. > :04:40.beat somebody, you had �10 worth of sales. Was that like a tactical
:04:40. > :04:45.flaw for you to give your opponents that kind of... Yeah, it probably
:04:45. > :04:47.was. But I have to say I didn't actually go into the show with any
:04:47. > :04:53.particular tactic, which might sound really stupid, but I just
:04:53. > :04:58.said, I'll be me, he'll either like me or he won't. He didn't, but... I
:04:58. > :05:01.thought that the PR of the actual project was really important. I
:05:01. > :05:04.thought it was really important to get the people in, because if we
:05:04. > :05:08.didn't get them into the shop then we weren't going to sell the
:05:08. > :05:13.product. When I did go out, I did get the people in, a lot of people
:05:13. > :05:17.in. And then they were coming out saying it was crap. Nick, how do
:05:17. > :05:22.you think Jane did? I think two things sunk her. The sales, will
:05:22. > :05:32.talk about that later on. But Karen. Karen carries a fair amount of
:05:32. > :05:40.
:05:40. > :05:43.But her opinions... Her opinions carry a lot of weight. And you will
:05:43. > :05:47.remember in that boardroom she said, "I haven't seen a great deal about
:05:47. > :05:51.Jane right through." He picked it up. She lit a fuse, it blew up at
:05:51. > :05:56.the perfect time. Not, sadly, for you. Kelly, what did you think of
:05:56. > :05:59.Jane in this task? I think you didn't come across like you were
:05:59. > :06:04.selling a great deal. I get what you are saying, that it's important
:06:04. > :06:07.to be passionate about what you are selling. But I think when you go
:06:07. > :06:11.into a show like this, you have to be slightly diverse and be able to
:06:11. > :06:14.do a lot of different things. I think that all you girls were just
:06:14. > :06:17.at each other's throats the whole time. Whereas if you'd had more
:06:18. > :06:23.passion just about going out there and doing the deed that you had to
:06:23. > :06:26.do, you would have achieved a lot more. Sean? I thought the sales
:06:26. > :06:29.technique was certainly wrong for the area. It was a bit like what
:06:29. > :06:32.you'd expect outside a paella restaurant on the Mediterranean
:06:32. > :06:37.resort. Come in, come in, just come in! Just try it! That doesn't
:06:37. > :06:40.really work in the trendy heart of the East End. But I also think you
:06:40. > :06:48.suffer as a sales person from a lack of facial expressions. You've
:06:48. > :06:56.And it stays there for about 15 minutes. That's personally. What
:06:56. > :07:03.emotions - fear, anger? Mystery. Intrigue. Possibilities. That's
:07:03. > :07:07.just one, I've got 11 possibility faces. I just thought you were a
:07:07. > :07:10.bit desperate to get people in, and that doesn't really work in that
:07:10. > :07:13.part of London. I think the best sales technique there at that point,
:07:13. > :07:17.because there was a load of rubbish, was to say to people, "Look, 20
:07:17. > :07:24.quid, you can smash the lot up." I think that's a business that would
:07:24. > :07:26.work. You know your business, right, you are very successful. You have a
:07:26. > :07:32.15,000 square-foot factory, but it's business-to-business you sell,
:07:32. > :07:36.not business to hipsters in bicycle shorts and baseball caps. Yes, I
:07:36. > :07:41.suppose if you can take that as my comfort zone, you had me way over
:07:41. > :07:44.here. Yeah. It was, but that's not an excuse. I suppose what we do in
:07:44. > :07:48.our business, we manufacture own- brand products, so it's own-brand
:07:48. > :07:55.food. I'm really passionate about that, I'm really proud of our
:07:55. > :08:00.products, I'm really proud of it on the shelf. I suppose we can sell
:08:00. > :08:04.that because we love it. Yeah, I mightn't be the best sales person
:08:04. > :08:14.of junk but I can sell that. There were others, one person in
:08:14. > :08:19.particular, who had quite a close Laura. Did you get the plot? I have
:08:19. > :08:26.been successful in everything I have ever done. Period. You weren't
:08:26. > :08:32.successful this week, were you? There's 100, mate. 19 plus frames.
:08:32. > :08:37.We've got a hell of a lot of stuff, haven't we? Do you know that your
:08:37. > :08:44.team had 200 plus items? You bought a lot of stuff. And the shop looked
:08:44. > :08:48.like a tip. Some of this stuff I can't imagine buying personally.
:08:48. > :08:52.Laura, I don't think you did get the plot. You didn't run the team
:08:52. > :08:57.very well in this task. For someone who came so close, she wasn't
:08:58. > :09:03.burdened with self-doubt in the boardroom. Who was good at selling?
:09:03. > :09:08.Who was, like... Got in the mood? was quite impressed with myself, to
:09:08. > :09:13.be honest. Kelly, were you as impressed with Laura as Laura was
:09:13. > :09:17.impressed with Laura? No, not really. I found her irritating. I
:09:17. > :09:22.found her digging at people the whole time. She spoke a lot but
:09:22. > :09:27.didn't put the wally behind it, if you like. That annoyed me. Sean,
:09:27. > :09:33.were you impressed with Laura? largely, no. I think she's just
:09:33. > :09:40.waiting for the bridal challenge. I think when that comes in - the
:09:40. > :09:44.wedding dress shop challenge - she's going to clean up. Nick?
:09:44. > :09:47.think she was lucky to get away with it. No control over budget,
:09:47. > :09:53.crammed all that rubbish into the shop, spread leaves about - it was
:09:53. > :09:58.a bit of a muddle, quite frankly. That was arty. No, I was not
:09:58. > :10:03.impressed. How did you find Laura to work with? Personally, I really
:10:03. > :10:06.like Laura. I would agree with what Kelly was saying. There was a lot
:10:06. > :10:10.of kind of, come on, we'll get going or whatever, but there wasn't
:10:10. > :10:15.a strict strategy. There wasn't, right, OK, I want you to do this
:10:15. > :10:22.and that. From that point of view, she didn't... She wasn't great, but
:10:22. > :10:27.she's a lovely girl. OK. Some of the girls were given a chance to
:10:27. > :10:32.spend in the middle of the task and went crazy with it. To be clear,
:10:32. > :10:36.when you had the list you were a bit like kids in a sweetshop. We
:10:36. > :10:42.need cushions, we need fabric, we need candles. Two metres in the
:10:42. > :10:46.striped fabric. Can I have two metres... Get four metres. Can I
:10:46. > :10:53.have four metres in the orange suede? Two packs of the castors.
:10:53. > :11:00.eight. 12 of these and two of these. We've got loads left. The doorknobs
:11:00. > :11:03.at �4 each. Clearly, you spent more money. That's it really. One thing
:11:03. > :11:07.is, even if they hadn't spent any of this money, they still would
:11:08. > :11:11.have lost the task. Right. So it's not just purely because of this but
:11:11. > :11:15.it was a general trend that they were spending and spending.
:11:15. > :11:20.Completely. She was saying, "Two metres, no, make it six." It was
:11:20. > :11:23.adding up in her mind. I loved the passion she had, that came through,
:11:23. > :11:26.but at the end of the day they should have gone out and bought
:11:26. > :11:33.pieces that were vintage, rather than trying to change them into
:11:33. > :11:37.this shabby chic look. What do all of these words mean? Shabby chic is
:11:38. > :11:43.quite cool. I'd like to say when it's done well. So are flags and
:11:44. > :11:46.the Union Jack and all of that. But they were rushing. They had to get
:11:46. > :11:50.so much done because they were sanding and painting and
:11:50. > :11:54.upholstering and doing all of this stuff. Whereas the others just kind
:11:54. > :11:57.of laid out all this vintage stuff, and that's what Brick Lane is about.
:11:57. > :12:03.People go there to buy that old telephone that doesn't work. That's
:12:03. > :12:09.what it's about. Yeah. I live round there. I thought before you do
:12:09. > :12:13.upholstering, I thought you had to go on a course. You do. Not buy a
:12:13. > :12:16.stapler. I thought it was six weeks or something but it turns out you
:12:16. > :12:19.can just start going, bang, bang! The Union Jack thing, I thought it
:12:19. > :12:23.was funny when they were questioning, some of the team were
:12:23. > :12:28.questioning the Union Jack and saying, is this right, is this in?
:12:28. > :12:31.The Union Jack is always in until we get invaded, and then it's very
:12:31. > :12:34.much out. I've got the idea that you in your flat have a load of
:12:34. > :12:40.Chinese flags just waiting until China eventually comes in, and then
:12:40. > :12:44.you will open a shop. I've got a tattoo! I think it's different in
:12:44. > :12:47.the Union Jack for this and the Union Jack like they did on the
:12:47. > :12:52.bears they sold to the South Bank, which is clearly tourist tat. I
:12:52. > :12:56.think it's supposed to be ironic or an appropriation of it. I think
:12:56. > :13:00.it's cool, though. The Union Jack thing is cool. It just wasn't... I
:13:00. > :13:06.think they wasted time and money. I think the other team showed the
:13:06. > :13:09.right way it should have been done. Does it add value or take it away?
:13:09. > :13:13.I think it takes the value away because people want the vintage
:13:13. > :13:16.look to make it eclectic, to say, "Where did you get that?" "I got it
:13:16. > :13:20.in Brick Lane and it's old and it's cool." Whereas they are ripping
:13:20. > :13:23.everything off, and a lot of what they bought was tat and they
:13:23. > :13:27.shouldn't have bought it. They should have had less and made it
:13:27. > :13:31.look cooler. I think that's where the problem really lay. It was more
:13:31. > :13:34.that what we bought was absolute rubbish. In terms of vintage or
:13:34. > :13:40.retro or shabby chic, or any of these terms that were bandied
:13:40. > :13:50.around. Upcycling. Upcycling is one of those. Which of those do you
:13:50. > :13:56.
:13:56. > :14:01.Kelly, educate me in the ways of design. I know this is probably
:14:01. > :14:05.vintage, but I'm not sure if this is retro or possibly shabby chic.
:14:05. > :14:11.This looks like it's about to walk off the table. Bedknobs &
:14:11. > :14:20.Broomsticks! It's something you'd have a nightmare about. HE HUMS THE
:14:20. > :14:25.You could actually scare a child if you put that in the room. Did you
:14:25. > :14:29.sell one of these? Actually, a lady came up to me and she wanted a
:14:29. > :14:36.suitcase and was going to give me �20 for it, but she wanted the legs
:14:36. > :14:43.off. I think the legs come off quite easily! I think a fly lands
:14:43. > :14:48.on it and the legs just go - boomf! Is that... There was something
:14:48. > :14:52.about that as a crazy art table. The only thing about it is we are
:14:52. > :15:02.talking about it. It's pretty awful. It just looks like a woman's legs
:15:02. > :15:16.
:15:16. > :15:26.A four-legged woman. Do you know I know what I meant. On all fours?
:15:26. > :15:26.
:15:26. > :15:32.Iefs worried it will - I was worried it will start a trend.
:15:32. > :15:39.you want cheap material it helps if you find something that literally
:15:39. > :15:47.grows on trees. Leaves have been a trend. If we can find a big tree
:15:47. > :15:54.with leaves blown off, we could collect leaves. Hyde Park has
:15:54. > :16:00.leaves! There is some nice leave ts -- leaves on top. Some twigs.
:16:00. > :16:06.have only got half an hour. I think having dead leaves over the shop is
:16:06. > :16:11.artistic x but to me it looks dirty. I heard there was a load of dead
:16:11. > :16:17.leaves on the floor. The customers said it was dead arty. If you want
:16:17. > :16:26.to buy the leaves you can, but you can get them for free. It was like
:16:26. > :16:32.an occasion familiar shop in a hurricane. -- Oxfam shop in a
:16:32. > :16:39.hurricane. Just to create the atmosphere, how should, how best to
:16:39. > :16:45.handle my leaf display. It is not a competition. But all design is. Is
:16:45. > :16:55.there a less is more element? think. I would be lining them up in
:16:55. > :16:56.
:16:57. > :17:03.a row. Oh! I just dumped them! I'm just making a pile. I'm building a
:17:03. > :17:12.pyramid of leaves. In fact I might make two pyramids. I'm going to
:17:13. > :17:19.build a fort! There is genuinely bugs on this! What is it April?
:17:19. > :17:25.Somebody picked these last week and let them die. Making more of a job
:17:25. > :17:31.for myself than you. Yes. I have seen tramps doing this in the park,
:17:31. > :17:41.when they have run out of Tennents. I have lost me pen in this. It does
:17:41. > :17:42.
:17:42. > :17:49.add a certain... Musty, rotten smell! Would you be? I've seen it
:17:49. > :17:53.in B and Q, but when they're selling leaf blowers. You have been
:17:53. > :17:58.visible in the whole thing and you have had ups and downs. Let's have
:17:58. > :18:04.a look at a couple. If I want to sell something, I want to sell a
:18:04. > :18:14.brand. How much will this cost? We need to work out what we will
:18:14. > :18:24.charge people. You took charge. needed to be done. What did you ask
:18:24. > :18:32.them for? If you war were to order a million units. A million units?
:18:32. > :18:36.can't fault you for dreaming. But on margin front, it was, you were
:18:36. > :18:42.the only one doing that, when they were making cartoon pictures of
:18:42. > :18:46.penguins, you were the only one who was scribbling down stuff. It was
:18:46. > :18:51.scary, there was no plan as to what we were going to buy. How long it
:18:51. > :18:55.was going to take to produce that product. And you know there was no
:18:55. > :19:00.point in buying a thousand T-shirts and not having time to produce them.
:19:00. > :19:04.I was working that out and working out what we could make on the
:19:04. > :19:11.product. So yeah, it needed to be done and it wasn't being done. I
:19:11. > :19:19.tried to do it. You were impressed with that? She did well and grass
:19:19. > :19:25.ped the nettle and knocked it into shape. She did well. -- grasped.
:19:25. > :19:31.week two you dared to dream a dream that an online retailer that the
:19:31. > :19:37.world needed a million tiny riot shields. That is an amazing product.
:19:37. > :19:45.A bit of water and you stick those on, lots of fun. Stop trying to
:19:45. > :19:52.sell the damn thing. Too much? A million? Not in the history of man
:19:52. > :19:56.ever a million. The way I saw it, I wasn't insulting them. I supposed I
:19:56. > :20:03.was flattering them in offering them, I thought they could take
:20:03. > :20:13.that many units. Maybe it was a bit ambitious. But it's done now.
:20:13. > :20:21.have got to admire that for the daring. I was oh no, why did you
:20:21. > :20:27.say that, but you have got balls. That is actually an insult! As a
:20:27. > :20:31.wam -- woman in business to say, sell a million, you believed in the
:20:31. > :20:34.product, and you tried to sell it. But you didn't believe in the
:20:34. > :20:42.vintage furniture and there was a big difference. When the pressure
:20:42. > :20:52.was on, you can make chutney. Something which Nick was grateful
:20:52. > :21:26.
:21:26. > :21:30.Do you enjoy the chutney, or was it just any food stall. No, it was
:21:30. > :21:35.good, eventually. That was down to Jane, who knocked that sort of
:21:35. > :21:40.production line into shape. Without Jane, it would have been a duss aer
:21:40. > :21:45.the. That was your theying to your strength. -- would have been a
:21:45. > :21:51.disaster. I was like, I'm home. It was comfortable for me and I was
:21:51. > :21:57.getting my batches on and I got my secondary burn on my chest. I had
:21:57. > :22:04.blisters from chutney. Really? you not wearing anything? I always
:22:04. > :22:14.wear something protective when I make something. You could have had
:22:14. > :22:19.
:22:19. > :22:29.this! All your products link in together. I know, I try to do that.
:22:29. > :22:34.
:22:34. > :22:39.The chutney shield. Sounds like a terrible yuefism. -- euphemism.
:22:39. > :22:44.Hear what is Lord Sugar said about you. In this task, you would expect
:22:44. > :22:49.from a person with their own business, they would be on the
:22:49. > :22:52.forefront selling. She hardly sold anything. Where's that from a
:22:53. > :22:57.business person. Although she was in a key selling position, she was
:22:57. > :23:02.pulling people in, I felt she might have been able to get on the shop
:23:02. > :23:06.floor and make more sales. wouldn't say she has been a stand
:23:06. > :23:10.out player. She has coasted by. Jane has got some ability, but she
:23:10. > :23:16.never showed it to me. I wouldn't have been confident in going into
:23:17. > :23:24.business with her. And that is why I fired Jane. Disappointed you
:23:24. > :23:28.didn't get to show more of your skills? Yeah. But look, that... It
:23:28. > :23:33.was a great experience, but it's about going forward and hopefully I
:23:33. > :23:37.will prove it to him in my sales of my product. That is what it is
:23:37. > :23:47.about. You get kicked in the teeth and you get back up and fight on
:23:47. > :23:52.and you just prove him wrng. Good for you. -- wrong. You can go home
:23:52. > :23:56.to your 15,000 square foot factory and cry there. Kell you started in
:23:56. > :24:01.business and you have done this climb up. How tough is that I was
:24:01. > :24:05.16 and a half when I started and I was very young and you're fearless
:24:06. > :24:11.at that age. I don't think it was hard, because I believed in myself
:24:11. > :24:13.and I'm tenacious. I think when you are like that and you're an
:24:13. > :24:17.entrepreneur, when something goes wrong, you stand up and start again.
:24:17. > :24:23.You don't think about the things that go wrong. You have to believe
:24:23. > :24:27.in what you do. So I understand why you didn't sell the product. Let's
:24:27. > :24:34.look at the winning team and a difference of opinion between Adam
:24:34. > :24:38.and Tom. Adam, if he has a princele he sticks to it. We have a thousand
:24:38. > :24:44.pound. Want quality over quantity. His strategy is wrong. We want to
:24:44. > :24:48.fill the shop. Let's buy as much as we can. Let's try and spend as
:24:48. > :24:54.little as possible. We need to throw more money at this. I was
:24:54. > :25:04.cautious about what we should buy. We could have done with more stock.
:25:04. > :25:10.Well done Phoenix. You spent �360 compared to their �660. Tom your
:25:10. > :25:16.stinginess paid off. I I was the only one who grasped the meaning of
:25:16. > :25:26.the task. I wan this task for the team. -- won this task for the team.
:25:26. > :25:30.He did. He is a tell seller. Yes he was fantastic. That whole team
:25:31. > :25:34.impressed me, but I was looking at from it an artistic side, more Nan
:25:34. > :25:39.a business side. I was getting excited about the pieces they were
:25:39. > :25:46.picking up and the way they laid out the shop. That I suppose
:25:46. > :25:50.impressed me. It was Tom's decision, his choices. He decided on the
:25:50. > :25:53.strategy and nobody was going to rock him away from it. Adam or
:25:54. > :25:58.nobody. And it was a winner. I didn't think he had enough in there.
:25:58. > :26:04.In a sense, I was right, because he had to get more stock. But Adam
:26:04. > :26:07.would have screwed it upment Tom got it right. I thought I was
:26:07. > :26:13.impressed with Tom. He is the only person I have seen on the show
:26:13. > :26:17.never to raise his voice. He never raised his voice one. He kept
:26:17. > :26:24.chatting awa and there was never a point where he went, just go and
:26:24. > :26:29.get the thing! There is always a bit when somebody goes, for God's
:26:29. > :26:35.sake! He was going, put it over there please. That is quite a
:26:35. > :26:44.quality, that staying calm. For a 23-year-old it is extraordinary.
:26:44. > :26:54.The buying team of aTam and Katie turned up some unexpected items.
:26:54. > :26:54.
:26:54. > :26:59.Wombling free, the Wombles of Wimbledon common are we! What did
:26:59. > :27:07.you find in the back that they didn't have in the front. Load
:27:07. > :27:13.obvious stuff. Ten P? Why would you buy that? He must have been
:27:13. > :27:16.delighted and thought he had a right bunch of idiots. An old
:27:16. > :27:20.washing machine. They have gone through a pile of junk. They didn't
:27:20. > :27:25.do very well. There is a lot of thing here that would have made a
:27:25. > :27:31.good profit and they have missed every single piece. We took all the
:27:31. > :27:39.best stuff. They picked absolute rubbish. We don't know if they took
:27:39. > :27:44.the vibrator. But if you stick o' a Union Jack on it! To the vote. Did
:27:44. > :27:49.you think Lord Sugar was right? Close call. I think maybe, maybe he
:27:49. > :27:54.should have given you another shot. Kelly stkph I think he made a
:27:54. > :28:01.mistake. I really do. I think Laura should have got the chop. But I
:28:01. > :28:11.think you know as Nick said, it was a close call. Sean? Lord Sugar is
:28:11. > :28:20.
:28:20. > :28:25.always right. That is why he is called Lord Sugar and not Alan!
:28:25. > :28:35.let's throw it to the audience. If you agree with Lord Sugar hold up
:28:35. > :28:42.Fire, if not, hold up Hired. That is definitely hired. So our
:28:42. > :28:46.commiserations. It is your farewell, brief but tumultuous appearance on
:28:46. > :28:53.The Apprentice. We always gave parting gift. I'm sure you're
:28:53. > :28:58.excited. I am. Well the only thing we could really think would be this.
:28:58. > :29:08.But because you're not from round here, we thought instead it is an
:29:08. > :29:13.
:29:13. > :29:21.Irish flag! It is fine. Please no, take it. Don't put anything of any
:29:21. > :29:25.weight on it. Don't lean against it. It is four weeks with you. Here are
:29:25. > :29:33.your highlights. I mean business, I always want the win. I have a drive
:29:33. > :29:38.within me that wants to succeed. I really love working. They're
:29:38. > :29:45.flashing away. I can say I hand made the batches. I'm not afraid to